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ASVA Visitor Trend Report, May 2016 Dashboard Summary, May 2016

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ASVA Visitor Trend Report, May 2016 Dashboard Summary, May 2016 Usable data was received from 245 sites. The total number of visits recorded in May 2016 Scotland Total Visitor Numbers was 2,536,062; this compares to 2,616,477 in 2015 and indicates a decrease of -3.1%. Excluding Country Parks ASVA's Commentary and Observations for May 2016 Month of May 2,536,062 -3.1% q Year-to-Date 8,909,231 1.1% p As can be seen in the first paragraph, May 2016 shows a decrease of -3.1% compared to the same month in 2015. This disappointing performance overall has impacted on the year to date figure which is now just 1.1% ahead of 2015 Including Country Parks (excluding Country Parks). The dashboard summary shows that in May 2016 two regions – North and South - show an Month of May 3,530,977 0.5% p increase in visitor numbers; whilst the two larger regions – East and West – show decreases. Year-to-Date 12,871,830 4.3% p Looking more closely at individual sites in those regions, a number of larger sites did show a significant downturn in Per Region visitor numbers in May, including: Edinburgh Zoo (-16%), Kelvingrove (-21%), National Museum of Scotland (-10%), Scottish National Gallery (-6%), St Giles Cathedral (-6%), The Falkirk Wheel (-12%) and the Scottish Parliament (-30%). Northern Scotland 279,986 3.6% p This report was Decreases at large sites will influence the national figure. *Northern Scotland † 250,956 5.2% p produced for ASVA by Eastern Scotland 1,317,345 -2.8% q It should be pointed out that there were good increases as well: Edinburgh Bus Tours (17%), Edinburgh Castle (7%), Southern Scotland 84,483 4.0% p Jacobite Cruises (16%), People’s Palace (49%) and Glasgow Cathedral (148%). The impressive increase in footfall at the *Southern Scotland † 82,082 3.7% p latter is thought to be related to the Cathedral being featured in Season 2 in ‘Outlander’ as other sites in the vicinity St Western Scotland 1,849,163 2.3% p Mungo Museum and Provand’s Lordship show decreases. It should also be noted that despite the overall decrease, *Western Scotland † 885,679 -6.2% q average spends in tickets, retail and catering all show increases. Per Attraction Category A number of NTS sites in the NE have been excluded from the calculations as the counting method in 2016 was changed. (Assuming the same counting method is used in 2017, these figures will be comparable and can therefore be used in the Heritage/historic future.) For information these are: property/stately 703,020 2.9% p house Site May-16 May-15 % increase Museums & Galleries 972,678 -6.6% q Castle Fraser, Garden & Estate 5744 2169 165% Zoo/wildlife/safari 95,014 -9.4% q Crathes Castle, Garden & Estate 24784 5607 342% park/aquarium Drum Castle, Garden & Estate 10267 2313 344% Sports & activities 44,515 17.8% p Fyvie Castle 10799 1555 594% Forest park/ 994,915 10.8% p Pitmedden Garden 7127 2516 183% country park Glenfinnan 59013 2487 2273% Gardens 137,002 2.2% p Science Centre 61,459 -7.2% q Weather-wise, May was a largely fine month. After a windy start temperatures were 1.1C above the average, although Distillery/whisky 98,872 -8.8% q eastern coasts often felt chilly. Scotland saw both the lowest and highest temperatures in the UK. On the 14th of the related month, Eskdalemuir recorded -3.8C, with Skye seeing a high of 27C on the 8th. Sunshine too was above the average in Visitor Centre 193,983 -8.6% q most areas. Rainfall was just 88% of the average (73mm). Boat Trip/Marine 114,010 -4.1% q Other 115,509 5.6% p Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 4.38 (122) 8.57 (62) 2.81 (86) 2.84 (6) * † Excluding Country Parks 5.8% p 6.0% p 3.1% p 24.1% p For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Year-on-Year Visitor Numbers Visitor Numbers Latest Month -3.1% q 2,616,477 2,536,062 3,827,114 3,489,432 2,552,800 2,387,225 2,536,062 2,155,066 2,148,066 1,824,125 1,257,559 1,362,271 1,157,383 1,038,707 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 Jan 16 Feb 16 Mar 16 Apr 16 May 16 May 16 May 15 Additional Comments Ticket SPV Retail SPV Catering SPV Ticket Spend Auchindrain "The weather has been prominently wet & cold. Our center is an outdoor open air museum, the weather and 5.8% p our rural location can effect visitor numbers." Retail Spend £4.38 Bo'ness and Kinneil Railway "There was a 28% increase due to a one day visit of the 'Flying Scotsman' locomotive." £4.14 3.1% p Mugdock Country Park "Main increase in footfall is due to end of year school trips." Catering Spend £2.84 £2.81 £2.73 24.1% p £2.29 Museum of Lead Mining "The 'Radar Ride' was held in Wanlockhead on 22nd May and the Museum was asked to provide 2 feeding stations for the riders, this brought in extra income. We hosted the Gold Panning Championships at the end of May and again this brought in quite a few visitors who took tours and used our tea room. Bad weather on some days affected the visitor numbers and income." National Museum of Rural Life "Total visitor numbers include café only visitors." May 16 May 15 New Lanark Visitor Centre "The visible reduction in our visitor figure for May 2016 has been greatly impacted by the fact that we ran an extremely popular Groupon deal during the same period in May 2015. We hosted our annual Spring Food & Gift Fair on Monday 2 May and a special 'Bicentenary Celebration' edition of our Robert Owen Commemoration Lecture on Friday 13 May. Throughout the month we ran an internal 'May Madness' offer of 25% off Visitor Centre tickets. £8.57 Spend per £8.09 ticket sold Paisley Museum "We had a Museums at night event on Saturday 14 May 2016 which increased our visitor numbers." 6.0% p _________________ 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. May 16 May 15 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3 Site-specific report May 2016 u Responses for May 2016 were received from 245 sites. u 15 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 5 sites have not submitted results this month last year and thus do not appear in the tables below. May May 2016 2015 Y-o-Y 2016 2015 Y-o-Y Aberdour Castle 1775 1750 1% Craigievar Castle 1405 1317 7% Aberlour Distillery 1639 1777 -8% Craigmillar Castle 2624 2342 12% Alloa Tower 908 950 -4% Craignethan Castle 805 588 37% Almond Valley Heritage Trust 17907 16776 7% Crarae Garden 2646 2400 10% Arbroath Abbey 1315 1187 11% Crichton Castle 614 575 7% Arduaine Garden 3791 2919 30% Crossraguel Abbey 320 488 -34% Argyll's Lodgings 5276 5657 -7% Culloden Battlefield visitor centre 16058 15721 2% Auchindrain 591 477 24% Culzean Castle 7621 10529 -28% Bachelors' Club 150 156 -4% Culzean Country Park 18531 16338 13% Balvenie Castle 805 566 42% Dallas Dhu Distillery 1268 1239 2% Bannockburn 4969 6586 -25% Dalwhinnie Distillery Visitor Centre 3598 4448 -19% Barry Mill 503 379 33% David Livingstone Centre 964 1240 -22% Benmore Botanic Garden 7007 6832 3% Dawyck Botanic Garden 4825 4232 14% Bishops & Earls Palaces 2142 2271 -6% Dewar’s Aberfeldy Distillery 3972 4197 -5% Black House 1757 1866 -6% Dirleton Castle 3077 2873 7% Blackness Castle 2865 2151 33% Discovery Point 4099 4958 -17% Blair Athol Distillery Visitor Centre 7003 8748 -20% Doune Castle 8521 7397 15% Bonawe Iron Furnace 457 421 9% Drumpellier Country Park 92597 87128 6% Bo'ness and Kinneil Railway 12228 9518 28% Dryburgh Abbey 2365 2031 16% Bothwell Castle 1187 1658 -28% Dumbarton Castle 2282 2000 14% Branklyn Garden 3205 2877 11% Dumfries Museum & Camera Obscura 1420 1935 -27% Brodick Castle 3417 4400 -22% Dunblane Cathedral 1863 2399 -22% Brodick Garden & Country Park 5438 6923 -21% Dundee Science Centre 3907 5216 -25% Brodie Castle 1992 4548 -56% Dundonald Castle 1551 1394 11% Broughton House & Garden 2401 2147 12% Dundrennan Abbey 530 452 17% Broughty Castle Museum 5021 3212 56% Dunfermline Palace 1132 856 32% Caerlaverock Castle 3553 3749 -5% Dunstaffnage Castle 2293 1997 15% Cairnpapple Hill 332 200 66% Edinburgh Bus Tours 45345 38901 17% Calderglen Country Park 126818 85548 48% Edinburgh Castle 164871 153462 7% Callendar House 3608 5311 -32% Edinburgh Zoo 57704 69096 -16% Caol Ila Distillery Visitor Centre 1622 1719 -6% Edzell Castle 924 788 17% Cardhu Distillery Visitor Centre 1466 1647 -11% Elcho Castle 1722 777 122% Cardoness Castle 485 648 -25% Elgin Cathedral 3327 2654 25% Castle Campbell 1412 1744 -19% Falkland Palace & Garden 5096 6231 -18% Centre for Contemporary Arts 28703 27300 5% FC Scotland - Clatteringshaws Visitor Centre 6030 5192 16% City Art Centre 2802 4791 -42% FC Scotland - Glenmore Visitor Centre 9342 10618 -12% Clydebank Museum and Art Gallery 1890 3434 -45% FC Scotland - Glentress 25045 24472 2% Clynelish Distillery Visitor Centre 311 801 -61% FC Scotland - Glentrool Visitor Centre 4894 4566 7% Corgarff Castle 446 413 8% FC Scotland - Kirroughtree Visitor Centre 7762 7394 5% Cragganmore Distillery Visitor Centre 841 930 -10% Floors Castle 2063 2949 -30% 4 May May 2016 2015 Y-o-Y 2016 2015 Y-o-Y Fort George 5773 5876 -2% Kildrummy Castle 447 550 -19% Gallery of Modern Art 48505 49082 -1% Kisimul Castle 810 610 33% Geilston Garden 2066 1470 41% Lagavulin Distillery Visitor Centre 1962 3292 -40% Georgian House 4244 4773 -11% Lauriston
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