SUPPLEMENT OF ENTERPRISE CHANNELS MEA BUSINESS DECEMBER 2020 TRANSFORMATIONbiznesstransform.com THE CHANGE TO FUTURISTIC BUSINESS 2020 DISRUPTION INNOVATION ACCELERATION While the pandemic paralysed supply chains and disrupted industries it also opened up new arenas for business and society to move forward. Over a dozen top executives share their perspective. Entera AWARD WINNING NOTIFICATION MANAGEMENT PLATFORM Visit www.talariax.com biznesstransform.com 1 https://globalcioforum.com/cio-200/ WORLD’s BIGGEST CIO LEADERSHIP EXCELLENCE AWARDS NOVEMBER-DECEMBER, 2020 26 3000+ 250+ 100+ COUNTRIES C-LEVEL EXECUTIVES ENGAGING SESSIONS EXHIBITORS PARTNERS INFLUENCE INTEGRATE IMPACT CONTENTS DECEMBER 2020 21-37 COVER STORY DISRUPTION, INNOVATION, ACCELERATION l Software AG: Why partnership between business and IT is critical l Trend Micro: Matching cybersecurity personas to transformation l Proofpoint: Does business understand challenges of transformation l Jgroup: Finance, strategy, talent, influence transformation l SonicWall: Rebuilding cyber security practices for new normal l F5: Applications should adapt to environments like organisms l Epson: Printing is a key part of workflow in new normal l Salesforce: How can CIOs leverage transformation in the new normal l Condo Protego: Technology now a profit centre, not a cost centre l ManageEngine: Transformation is not a technology project l Cloud Box Technologies: Fear of technology, lack of skills, reasons for failure l Proven Consult: Top-down vision critical for successful transformation l Juniper Networks: Complex, resource consuming, time consuming l Aveva: Predictive, Performance, Prescriptive, Prognostic 05 EDITOR’S PREFACE 06-14 OPINION 16-17 EVENTS 18-19 33-62 INDUSTRY NEWS SPECIAL REPORT 64-67 HANDS-ON GUIDE 2020BUSINESS AND 68-69 TECHNOLOGY USE CASES LOOKING GLASS biznesstransform.com 3 EDITOR’S PREFACE BUSINESS TRANSFORMATION THE CHANGE TO FUTURISTIC BUSINESS SUCCESS AND FAILURE MANAGING DIRECTOR OF TRANSFORMATION Tushar Sahoo The pandemic of 2020 disrupted established [email protected] and flourishing industries and best practices, EDITOR and accelerated dormant and sluggish business Arun Shankar [email protected] transformation projects. Digital and business transformation projects are now recognized as CEO Ronak Samantaray initiatives to make businesses robust and disaster [email protected] proof for the unpredictable, and possible events of GLOBAL HEAD, CONTENT AND STRATEGIC the 21st Century. ALLIANCES So, while the intent is there now, which was perhaps lacking just a year Anushree Dixit [email protected] ago, intent by itself does not guarantee success. A huge gamut of basic but significant human, role based, organizational, change management GROUP SALES HEAD Richa S capabilities are required, to move towards predictable success in the [email protected] transformation journey. EVENTS EXECUTIVE Points out Cezmi Eroglu at Software AG, the partnership between business Shriya Nair and IT is critical. Alignment between business and IT is vital to achieve [email protected] strategic objectives and an understanding of how these can be achieved sits SALES AND ADVERTISING in the mindset of business. Ronak Samantaray [email protected] Emile Abou Saleh at Proofpoint questions whether business understands Ph: + 971 555 120 490 the challenges of transformation. It is important for business leaders to PRODUCTION, CIRCULATION, SUBSCRIPTIONS understand the complexity of managing technology as well as leveraging [email protected] technologies to set them apart from competitors. Even if a company wants to transform in piecemeal approach, it requires capital to replace legacy, integrate new processes and build an infrastructure, says Imad Jomaa at Jgroup. Finance, strategy, talent, influence transformation and many times, companies join the bandwagon for the wrong reasons. The types of applications that support digital businesses should adapt to UAE # 203 , 2nd Floor their environments like organisms, metaphors Mohammed AbuKhater at F5. G2 Circular Building , Applications should adapt to their environment and how they are being used, Dubai Production City (IMPZ) Phone : +971 4 564 8684 and this applies to digital-native, traditional and modern architectures. Advises Petra Jenner from Salesforce, one of the fundamental things for technology heads is to understand an organisation’s business and how USA transformation can help the organisation grow. Customer demands and 31 Foxtail Lan, Monmouth Junction NJ 08852, Ph: + 1 732 794 5918 behavior must be the top priority for business heads. If managed carefully, technology is now turning into a profit centre of sorts, and can no longer be looked at as a cost centre, points out Praj Calthorpe at Printed by Condo Protego. Moreover, digital transformation needs a Boardroom sponsor Al Ghurair Printing & Publishing LLC. Masafi Compound, Satwa, PO Box: 5613, who can work closely with the CIO to start with IT transformation, which is a Dubai, UAE prerequisite of innovation. Transformation is not a technology project, reiterates Rajesh Ganesan from Published by ManageEngine. As we live in the digital age, transformation gets labeled as Accent Infomedia MEA FZ-LLC # 203 , 2nd Floor G2 Circular Building, digital transformation, while essentially it is always business transformation Dubai Production City (IMPZ) New technologies like artificial intelligence, enable four key areas to mitigate Phone : +971 4 564 8684 business risk, improve workforce safety and efficiency, and forge a secure enterprise - predictive, performance, prescriptive, prognostic, elaborates Dr A publication licensed by International Media Production Zone, Dubai, UAE Tariq Aslam Aveva. @Copyright 2018 Accent Infomedia. As we head into Gitex Technology Week 2020, here is wishing you happy All rights reserved. learnings in digital and business transformation. While the publishers have made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any Arun Shankar errors therein. [email protected] biznesstransform.com 5 OPINION HAS TRANSFORMATION IMPACTED THE ORGANISATION’S CULTURE Transformation is achieved when culture is impacted visible through new dashboards, champions, workflows, says Robert Golightly, at Aspen Technology. here is a lot of activity around Digital transformation is not really digitalisation initiatives, new; decades after Deming took the Tanalytics and data science control chart to post-war Japan, projects and dealing with the current online statistical process control work-from-home situation and a became ubiquitous in manufacturing remote workforce. As with any such as a way for operators to track the project or programme there is always process and find problems. the question: How do I know this is KPIs and the drama they catalyse working? are an unavoidable fact of life. But Questions like this bring out with any measurement comes the the engineer in us and typically need to understand the accuracy we develop some sort of key and repeatability of the instrument. ROBERT GOLIGHTLY, performance indicators to mark our Certainly, do not ignore the directional Senior Manager, Product Marketing, Aspen Technology. progress. Now, I am not saying these information from these calculations measures are not useful, but they do but backstop them with supporting have a way of finding the sunny side evidence that cannot be faked. of the story. Saras, one of the leading After almost 40 years in and independent players in the European around process manufacturing, I energy and refining market, have seen too many programmes launched a highly successful digital based on a fake it, till you make it transformation programme. One strategy. I believe that the programs component of the programme is a and initiatives that are really digital predictive maintenance center. succeeding create changes in culture. To ensure the programme had the And you cannot fake culture. intended results, Saras focused on When programmes like this change management around both succeed, there are inferential people and technology. indicators of success that are far Based on a successful evaluation more telling than any network of where staff saw how quickly a new KPIs. So, I believe the key question to predictive maintenance solution KEY TAKEAWAYS ask is has this project, programme or delivered value, the company deployed • Key question to ask is has this initiative impacted our culture? the software to monitor key refinery project impacted our culture When culture changes, we see assets. As teams saw how the new several things occur. The analytical solution accurately predicted failures • Digital transformation is not results become ubiquitous in in advance, they began to trust the really new the reports, dashboards and tool. performance measures for the Saras then trained staff to manage • Online statistical process business and its people. They the software, allowing the company to control became ubiquitous in become trusted sources of truth. independently maintain, deploy and manufacturing as a way for When initiatives gain traction, we scale the solution. Saras began using operators to track the process inevitably see new champions and the predictive maintenance solution on evangelists rise in the organisation. assets in a wind farm, as well as in the • KPIs and the drama they We also see new workflows that tear refinery, avoiding between €4M and catalyse are an unavoidable fact down conventional