ROLANDA

GAINES

CITIES ROLANDA GAINES is a marketing executive with both domestic and international experience around Atlanta consumer-facing brands within the sports, media, and consumer products industries. New York Beaverton Ms. Gaines is currently based in Atlanta with FOX Sports Media Group where she leads all marketing and communications functions for four sports television networks. Managing a team of 10, she is responsible for marketing, events, partnerships, community relations, PR and social media across COMPANIES national, regional and local platforms. Her primary responsibility is to promote viewership for live games FOX Sports Media Group the networks around the Atlanta Braves, Atlanta Dream, Atlanta Hawks, Atlanta United, Carolina ESPN Incorporated Hurricanes, Charlotte Hornets, Memphis Grizzlies, Nashville Predators and the ACC. Major League Baseball NIKE Incorporated Wieden + Kennedy Previously, Ms. Gaines was based in New York where she held roles within several departments at ESPN, including Content Development, a production arm responsible for the creation of domestic and international studio shows, scripted series, documentaries, films and digital content. She was charged Competencies with creating and executing strategic plans to engage new audiences, grow ratings, and drive organic Agency Management sponsorship opportunities for original content programming. Brand Management Branded Content Prior to this post, Ms. Gaines oversaw business operations and development for ESPN Budget Forecasting Publishing/Enterprises. She served as the business lead for ESPN Insider, a premium paid content Campaign Development + Execution service on ESPN.com, as well as all international titles for ESPN The Magazine, managing business Communications Consumer Research relationships in China, Argentina, India, Mexico and Brazil. Contract Negotiation Creative Development Ms. Gaines also held positions focused around the marketing development and brand management of Event Management + Execution several ESPN licensed properties, including ESPN Zones, X Games SkateParks, and ESPN Golf Integrated Marketing Schools. Licensing + Brand Extensions Media Buying + Planning Ms. Gaines also has professional sports league experience, having worked at Major League Baseball Social Media + Content Curation where she was responsible for campaign strategies for domestic and international consumer products, Sponsor Integration retail marketing, and special events such as All-Star Fan Fest. Strategic Planning Vendor Management Prior to Major League Baseball, Ms. Gaines started her career at Nike world headquarters in Beaverton, including a position with Nike Sports Entertainment. Her role focused around marketing efforts for CAMPUSES sport properties around the globe, including the Brasil Word Tour featuring the Brasilian Football Stanford University Confederation. Event markets included Australia, Germany, Japan, Korea, and South Africa. Ms. Stanford Japan Center Gaines also managed events and marketing for Nike Town Portland, where she executed consumer- Fordham University facing programs around Nike footwear, apparel, and athletes. UCLA -Anderson School Ms. Gaines holds an undergraduate degree in International Relations from Stanford University and an MBA from Fordham University. She also completed studies through the Stanford Japan Center in COMMUNITY Kyoto, Anderson Graduate School of Management at UCLA, the Stanford Professional Publishing After School All-Stars Course and the Betsy Magness Leadership Institute. Additionally, Ms. Gaines serves on the board of Alpha Kappa Alpha Sorority directors for Stanford Alumni Association as well as the Mercer University Sports Marketing and Stanford Alumni Association Analytics advisory board.

_ _ _ _

[email protected] | 917.880.7240 | www.linkedin.com/in/rolandagaines