ESPN The Magazine Quick Little Update // Fall 2014 With Unparalleled Access to Athletes and Opinion-Forming Storytelling, ESPN The Magazine is the Catalyst for the Next Sports Conversation
Editorial Audience Engagement Ad Effectiveness Multimedia
Fall 2014 // ESPN The Magazine Quick Little Update // Fall 2014 01 Storytelling at its Best Zoom Photo Essay
The Magazine’s line-up of award-winning writers takes readers Our Photo Essay covers the wide world of sports with compelling deeper into the story with a combination of unmatched access and surprising shots that bring to life a moment in time. and bold perspectives they won’t find anywhere else.
02 Fall 2014 // ESPN The Magazine Quick Little Update // Fall 2014 03 Opinion Keating, Kimes, Bryant Premium Audience
The insights and opinions of our writers and contributors 77% Male M18-34 M18-49 M25-54 Employed FT provide readers with thought-provoking commentary from unexpected angles.
Index 160 Index 265 Index 216 Index 172 Index 123
M18-34 # Hispanic M18-34 1African American M18-34
Readers 18% Hispanic Comp 13,819,000 Index 122
African American Comp 27% Index 215
Median HHI $61,830 34 Median Age
Source: GfK MRI Fall 2014 04 Fall 2014 // ESPN The Magazine Quick Little Update // Fall 2014 05 Unmatched Scale and Growth Highly Engaged
ESPN The Magazine is the only publication with ESPN The Magazine has 10MM+ male readers and 250+ index for M18-34: more minutes spent per issue than: Magazines with 10MM+ Male Readers 1. National Geographic 35.6 34.2 34.1 33.3 32.2 27.9 2. AARP 37. 7
3. Sports Illustrated Source: GfK MRI Fall 2014 4. People 5. ESPN The Magazine
Magazines with ESPN The Magazine 250+ Index M18-34 Over-Indexes 1. Game Informer on Social Media: 2. Muscle & Fitness 3. ESPN The Magazine 4. Men’s Fitness TWITTER GOOGLE+ FACEBOOK 199 157 113
Source: GfK MRI Fall 2014 Source: GfK MRI Spring 2014, Position Report 10/28/2013 - 10/13/2014
06 Fall 2014 // ESPN The Magazine Quick Little Update // Fall 2014 07 Still the Clear Choice The Power of Print + Digital vs. Sports Illustrated Better Audience Amplify your ESPN The Magazine buy with ESPN Digital Media ETM SI ETM ADVANTAGE Median Age 34 41 17% Younger
of Total SI A18-54 Comp 86% 75% ¼ Readership is 55+
African American Comp 27% 22% +23% Reach an Additional 89MM Fans per Month Hispanic Comp 18% 14% +29%
More Minutes Spent
Sports Illustrated Take Your Message Beyond the Page 32.2 37.7
More Engaged Readers Who Take Action Adding ESPN Display to an ESPN The Magazine Buy Any Have a More Considered Read Read Action Favorable Opinion Purchase M18+ Associated Any Most Taken or Recommended or Purchased Increases Purchase Intent by +85% % % % % % % ESPN The 90 86 52 58 21 27 and Ad Awareness by +178% Magazine Sports 88 83 46 53 23 Illustrated 20 The Magazine +5% +17% Advantage +2% +4% +13% +9%
Source: GfK MRI Fall 2014, Magazine Report 10/28/2013 - 10/27/2014 Source: comScore Multiplatform Oct ’14, ESPN Convergence Effectiveness Modeling
08 Fall 2014 // ESPN The Magazine Quick Little Update // Fall 2014 09 The Catalyst for Your Brand’s Success A Healthy Publication
2.1MM Rate Base
0 Missed Rate Base
0 Arrears
Digital 45K Average Bonus per Issue (2.0%)
540K Total Bonus Circulation
98.9% Ordered without Premium
99.7% Subscriptions
Source: AAM June 2014
10 Fall 2014 // ESPN The Magazine Quick Little Update // Fall 2014 11 Awards and Recognition ASME Awards 2015 Finalist, Reporting No One Walks Off the Island 2014 Finalist, Leisure Interests Analytics 2014 Finalist, Feature Writing Michael Jordan Has Not Left the Building
National Headliner Awards 2014 First Place, Magazine Feature Writing by an Individual on a Variety of Subjects Wright Thompson 2014 First Place, Magazine Column “The Fix” by Chris Jones
NY Press Club Awards 2014 Sports Feature Reporting, Magazine It Was Nice to Be on the Inside 2013 Business Reporting, Magazine Everything’s on Me 2013 Sports Reporting, Magazine Crossroads Series
12 Fall 2014 // ESPN The Magazine ESPN The Magazine // Fall 2014 ESPNCMS.COM/MAGAZINE @ESPNADSALES