The Preferences of Sporting Cp Supporters: an Analysis Based on Promoted Youth Players
! ! THE PREFERENCES OF SPORTING CP SUPPORTERS: AN ANALYSIS BASED ON PROMOTED YOUTH PLAYERS Hugo Filipe Antunes de Abreu Master Dissertation In Marketing Supervisor: Dr. Paulo Rita, Professor of Marketing, ISCTE-IUL Business School Co-supervisor: Dr. Bradley Wilson, Senior Lecturer, School of Media and Communication, RMIT University, Australia April 2013 ! The preferences of Sporting CP Supporters: An analysis based on Promoted Youth Players ! ! ! ! ! “It’s not that I am not interested in playing for an English club, it’s more that I believe the best place for me to progress is at Sporting, where they give a lot of opportunities to young players. Maybe some players lose their heads when they go to big clubs because they think they are a big deal, I’m not sure.” - Eric Dier, 20 January 2011, www.dailymail.co.uk ! ! ! ! ! ! ""! ! The preferences of Sporting CP Supporters: An analysis based on Promoted Youth Players Thanks First of all I would like to thank to my supervisors: Dr Paulo Rita from ISCTE Business School (Portugal) and Dr Bradley Wilson from Royal Melbourne Institute of Technology (Australia) for all advices they gave me and for all time they invested to make this dissertation the best as possible. Their contribution was fundamental for the quality of this dissertation. There were also two crucial people who helped me with statistical software: Maria Inês Marques, who explained me some statistical procedures on SPSS, and Fernando Afonso, who taught me how to manage SPSS AMOS. I want to thank to all 1054 people who answered to my survey. Without them this study cannot be performed.
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