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Cloud Built to Perform SoftLayer – CLOUD BUILT TO PERFORM April, 2014 Notice - Information concerning non-IBM products and services was obtained from the suppliers of those products, their published announcements or other publicly available sources. IBM subject matter experts have reviewed this document for technical accuracy, but specific questions on the capabilities of non-IBM products and services should be addressed to the suppliers of those products and their capabilities. Document content represents offering available from the vendor (not any extended partner community) and is believed current at the time of this document publication, but subject to change. Public information and consultant quotes are current as of the date of their publication. SoftLayer and Amazon Web Services (AWS) content is based on an understanding of information available as of April, 2014. This document can be shared with IBM clients and partners interested in learning more about SoftLayer. It is not IBM Confidential, but it should not be posted on any internet site allowing general access. April, 2014 v1.2 1 WU612345-USEN-01 SoftLayer – CLOUD BUILT TO PERFORM SoftLayer leadership in cloud computing infrastructure: One platform. Endless possibilities. Cloud computing means unobstructed access to the computing resources needed to provision, develop, fulfill or support a business objective. In short, cloud can be a platform built to perform. Today’s public, private and hybrid cloud platforms aren’t just changing computing models: they’re changing business models. Cloud is causing a rapidly evolving paradigm shift in the marketplace in which “optimizers” improve operational efficiency, “innovators” significantly extend their client value proposition, and “disruptors” create radically different forward- thinking value propositions. Leadership in cloud computing infrastructure (public, private and hybrid) means providing an open, automated, security-rich and high-performance workload-based solution for enabling the endeavors of these optimizers, innovators and disruptors. Today, companies and IT providers are looking for the flexibility to deploy cloud-native applications along side cloud-enabled and legacy applications, using a mixture of bare metal, single-tenant virtualized and multi-tenant virtualized environments, all through a single management portal and application programming interface (API) across a high-performance global network to support unparalleled performance, security and control1. Additionally, they want to provision, scale up and down both horizontally and vertically, and decommission—they want to do all of this in minutes or hours. Just think how much these things could benefit business models, cash flows and companies´ agility in the marketplace. And it’s available today from SoftLayer®, an IBM Company. It’s not enough to simply have data centers distributed around the globe. These data centers also should be interconnected in ways that make it possible for organizations to operate seamlessly wherever they’re doing business. SoftLayer's unique network architecture helps clients to optimize global performance using a private network, avoiding the disadvantages of public networks and the Internet. SoftLayer simplifies the process for organizations that want to move to a cloud model while at the moment still having non-cloud-native applications running on dedicated on-premise hardware. These organizations can start by leveraging SoftLayer bare metal or virtual server delivery models for cloud-enabled workloads for performance or cost reasons, while maintaining in-house resources for other workloads. For newly built applications, starting from a cloud-native architecture, application development and test can be built from scratch based on the API, utilizing SoftLayer bare metal or virtual servers. And as soon as the remaining in-house resources reach the end of their usable life (or need an upgrade), these workloads can be shifted onto bare metal or virtual servers under the same management portal and API. The result will be a mixed environment of cloud-enabled and cloud-native applications running on either bare metal or virtual servers, all under a single management system and API. IBM has recently announced an additional US$1.2B planned investment into IBM cloud computing to support the growing cloud computing demand. It can extend the options and enable growth for both clients and IT providers. 1Source: SoftLayer web portal: One platform. Endless possibilities: http://www.softlayer.com/about April, 2014 v1.2 2 WU612345-USEN-01 SoftLayer – CLOUD BUILT TO PERFORM Executive Summary The following pages highlight key high-level executive message points, and then take a closer look at each of the key categories identified. This section will examine the capabilities and some of the specific differences between SoftLayer and Amazon Web Services (AWS). SoftLayer differentiates itself in six key areas: o Performance and flexibility o Globalization o Control and transparency o Network bandwidth o Security o Workload-based solutions Cloud computing offers the potential of placing information, insights and decision-making intelligence at people’s fingertips, any time and anywhere. Via the cloud, large multinational businesses can function more seamlessly, and smaller companies can become almost instantly global. But this promise can’t be fully realized without robust global networks of data centers and communications hubs that can help provide strong security for data, high reliability and fast interactions for their employees and clients alike. SoftLayer provides the ability to choose a cloud environment and location that is designed to best suit individual business needs—plus great visibility and transparency to where data resides, and strong control of data security and placement. While this document will take a closer look at SoftLayer and Amazon Web Services (AWS), the following information provides a high-level summary on why SoftLayer is viewed as one of the leaders in the cloud infrastructure space. Performance and flexibility o SoftLayer delivers services across the globe via a network of local cloud hubs, such as data centers and points of presence. These local cloud hubs can provide prompt access to data without having to wait for servers several countries away to respond. o SoftLayer’s high-performance private network also makes it possible to build global applications that do not require or use the public Internet to connect to servers that are located in multiple countries, which helps avoid disruptions caused by other traffic on a public network. o SoftLayer provides automated services to help create an ideal hosting environment for enterprise-class applications, both cloud enabled and cloud native. SoftLayer clients can build their businesses using virtually any combination of hybrid hosting with dedicated servers, single-tenant virtualized servers and multi-tenant virtualized servers—and security-rich, highly scalable web service solutions to help address operational requirements, whether they are unique or standard. o Performance is the intersection of power, agility and control. What organization that values performance would want to use an oversubscribed, commodity cloud as the cornerstone of their business? April, 2014 v1.2 3 WU612345-USEN-01 SoftLayer – CLOUD BUILT TO PERFORM Globalization o SoftLayer is one of the largest cloud infrastructure providers in the world. Today, it supports a rapidly growing list of clients in over 140 countries. The data center and points-of-presence (PoPs) locations provide near-seamless, direct, private and high- speed, security-rich access to a highly optimized backbone network, bringing connectivity closer to the end user. o Nearly all SoftLayer services are available at all of its data centers. The only exceptions are object storage and storage-area network (SAN) storage, which are available in all regions, but not in all data centers. This means that most clients can build complete replicas of their deployments at other SoftLayer data centers, no matter where the data center is located or what SoftLayer services are leveraged—unlike Amazon Web Services where regional or location inconsistencies exist. 2 Control and transparency o SoftLayer can offer transparency from network topology down to the hardware level— all selectable by the client. This high granularity of transparency is important for designing, building and running applications that live and breathe on the Internet, and also for better managing compliance and regulatory needs. Clients turn to SoftLayer because they realize the need for transparency, a security-rich environment and control to help them better address their internal or external compliance requirements. o SoftLayer’s hybrid-environment support helps simplify the process of moving IT infrastructure from a capital expenditure (CapEx) to an operating expenditure (OpEx) model. It is designed to allow client to control and integrate the most appropriate physical and virtual technologies based on workload requirements, as well as help enable better scalability. Additionally, explosive data growth is expected to continue, and it is clear that legacy storage technologies will likely not provide the right cost structure to deal with this. o SoftLayer provides bare metal servers and cloud-virtualized environments that are integrated into a single global network, with an API and management system that helps image, deploy and switch between physical and virtual servers. This allows clients
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