Table of Contents
Preface...... xiv
Chapter 1 Digitalization Strategies in the New World Order: A Conceptual Study to Understand Digitalization Strategies...... 1 Burak Çapraz, Ege University, Turkey
Chapter 2 Understanding Digital Congruence in Industry 4.0...... 17 Berna Ulusoy, Hochschule Fresenius University of Applied Sciences, Germany
Chapter 3 Opportunities, Challenges, and Solutions for Industry 4.0...... 32 Hee Song Ng, KDU Penang University College, Malaysia
Chapter 4 A Framework Development Effort for Using Online Communities in an Open Innovation Understanding...... 52 Oya Zincir, Istanbul University, Turkey
Chapter 5 “New Normal” Strategic Communication...... 71 Slavica Cicvarić Kostić, University of Belgrade, Serbia Jelena Gavrilović Šarenac, Henkel Serbia, Serbia & Henkel Adria, Croatia
Chapter 6 Digital Marketing Suggestions for Companies...... 93 Oya Eru, Bolu Abant Izzet Baysal University, Turkey
Chapter 7 Social Media as a Communication Channel...... 115 Yigit Yurder, Istanbul University, Turkey Buket Akdol, Istanbul University, Turkey
Chapter 8 Can Internal Social Media and Data Mining Be a Powerful Communication Vehicle in Reaching Employees in Change Management in Industry 4.0?...... 132 Asli Goksoy, American University in Bulgaria, Bulgaria
Chapter 9 The Nature of Digital Leadership in Managing Employees Through Organizational Culture...... 152 Seda Mengü, Istanbul University, Turkey Mehmet Murat Mengü, İstanbul Arel University, Turkey Yeşim Güçdemir, Istanbul University, Turkey Abdurrahman Seçkin Canan, Kadir Has University, Turkey
Chapter 10 Artificial Intelligence Leadership: Imitating Mintzberg’s Managerial Roles...... 173 Mustafa Canbek, Artvin Coruh University, Turkey
Chapter 11 Critical Success Factors in Enterprise Resource Planning Implementation...... 188 Muhammad Shaikh, University of Phoenix, USA Libi Shen, University of Phoenix, USA
Chapter 12 Application of Utility Mining in Supply Chain Management...... 209 Reshu Agarwal, G. L. Bajaj Institute of Technology and Management, India
Chapter 13 Digitized Public Administration: Using Gamification to Introduce Innovation...... 226 Stefan Piasecki, FHöV NRW, Germany
Chapter 14 Industry 4.0 and Its Effects on the Insurance Sector...... 251 İsmail Yıldırım, Hittite University, Turkey
Chapter 15 Future of Education in Industry 4.0: Educational Digitization – A Canadian Case Study...... 267 Rania Mohy El Din Nafea, Seneca College, Canada Esra Kilicarslan Toplu, Seneca College, Canada
Compilation of References...... 288
About the Contributors...... 330
Index...... 335