Table of Contents Preface.................................................................................................................................................xiv Chapter 1 DigitalizationStrategiesintheNewWorldOrder:AConceptualStudytoUnderstand DigitalizationStrategies.......................................................................................................................... 1 Burak Çapraz, Ege University, Turkey Chapter 2 UnderstandingDigitalCongruenceinIndustry4.0.............................................................................. 17 Berna Ulusoy, Hochschule Fresenius University of Applied Sciences, Germany Chapter 3 Opportunities,Challenges,andSolutionsforIndustry4.0................................................................... 32 Hee Song Ng, KDU Penang University College, Malaysia Chapter 4 AFrameworkDevelopmentEffortforUsingOnlineCommunitiesinanOpenInnovation Understanding....................................................................................................................................... 52 Oya Zincir, Istanbul University, Turkey Chapter 5 NewNormal”StrategicCommunication............................................................................................ 71“ Slavica Cicvarić Kostić, University of Belgrade, Serbia Jelena Gavrilović Šarenac, Henkel Serbia, Serbia & Henkel Adria, Croatia Chapter 6 DigitalMarketingSuggestionsforCompanies..................................................................................... 93 Oya Eru, Bolu Abant Izzet Baysal University, Turkey Chapter 7 SocialMediaasaCommunicationChannel....................................................................................... 115 Yigit Yurder, Istanbul University, Turkey Buket Akdol, Istanbul University, Turkey    Chapter 8 CanInternalSocialMediaandDataMiningBeaPowerfulCommunicationVehicleinReaching EmployeesinChangeManagementinIndustry4.0?.......................................................................... 132 Asli Goksoy, American University in Bulgaria, Bulgaria Chapter 9 TheNatureofDigitalLeadershipinManagingEmployeesThroughOrganizationalCulture........... 152 Seda Mengü, Istanbul University, Turkey Mehmet Murat Mengü, İstanbul Arel University, Turkey Yeşim Güçdemir, Istanbul University, Turkey Abdurrahman Seçkin Canan, Kadir Has University, Turkey Chapter 10 ArtificialIntelligenceLeadership:ImitatingMintzberg’sManagerialRoles..................................... 173 Mustafa Canbek, Artvin Coruh University, Turkey Chapter 11 CriticalSuccessFactorsinEnterpriseResourcePlanningImplementation....................................... 188 Muhammad Shaikh, University of Phoenix, USA Libi Shen, University of Phoenix, USA Chapter 12 ApplicationofUtilityMininginSupplyChainManagement............................................................ 209 Reshu Agarwal, G. L. Bajaj Institute of Technology and Management, India Chapter 13 DigitizedPublicAdministration:UsingGamificationtoIntroduceInnovation................................. 226 Stefan Piasecki, FHöV NRW, Germany Chapter 14 Industry4.0andItsEffectsontheInsuranceSector........................................................................... 251 İsmail Yıldırım, Hittite University, Turkey Chapter 15 FutureofEducationinIndustry4.0:EducationalDigitization–ACanadianCaseStudy................. 267 Rania Mohy El Din Nafea, Seneca College, Canada Esra Kilicarslan Toplu, Seneca College, Canada Compilation of References............................................................................................................... 288 About the Contributors.................................................................................................................... 330 Index................................................................................................................................................... 335 .