National Media Launch MY17 Holden Astra November 2017 PRODUCT
National Media Launch MY17 Holden Astra November 2017 PRODUCT INFORMATION OVERVIEW Holden confirmed it was bringing the all-new Astra to Australia in September 2015. Following the announcement, Astra has collected a variety of awards in Europe and UK, including 2016 European Car of the Year and the Golden Steering Wheel. Astra has received the plaudits for its blend of premium European styling, state-of-the-art technology and exceptional driving performance, redefining what a mainstream small car is and taking the fight to luxury brands. Whilst the Astra name is long serving in Australia, the incoming Astra is all-new. Developed from a clean-sheet design under the watchful eye of Opel/Vauxhall’s Vice President – Design, Mark Adams, Astra exhibits the same sleek, ‘Sculptural Artistry meets German Precision’ design philosophy first introduced on the stunning Monza concept in 2013. Focused on blending style and efficiency, Astra is built off a new vehicle architecture that facilitates up to 140kg weight reduction whilst allowing the introduction of distinct styling cues. A rear floating roof design complemented by a sports front fascia and grille that extends seamlessly into the front LED headlamp design, give Astra a strong and unmistakable road presence. Holden engineering has been involved in the Astra program since its conception and identified many efficiencies and similarities in what Holden and Opel customers expect from, and use, their vehicles. Resultantly, Holden engineers were present for validations of the car and subsequently decided upon developing a unique Australian chassis tune to ensure Astra performs on Australian roads, as a Holden should.
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