MIPCOM Vies for Cannes-Style Glamour
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MIPCOM DAY 1 October 13, 2014 My 2 Cents: Net MIPCANNES: MIPCOM Vies MIPJunior Goes neutrality means free For Cannes-Style Glamour To Palm Beach access to the highway Page 22 alk the red carpet To Gamble and meet the stars” INSIDE: Highlights of “Wis how Reed MIDEM ven if participants went promoted MIPCOM this year. With to MIPJunior for just one German and Canadian the problem of fi lling up the aisles important meeting, the television fare with exhibitor stands checked off, E organizers made sure that no one MIPCOM organizers, who have sold was bored during the two-day event Pages 6, 16 out the exhibition space, are now that this year took place at the aiming to transform the market into Casino Palm Beach, on the newer a glamorous Cannes Film Festival- COMING UP: Latin port area opposite MIPCOM’s Palais. style event. TV cameras on their shoulders — by American TV special, One could even say that MIPCOM Tired, yes, but bored, no. fl aunting celebrities. is turning into “MIPCANNES,” with After schlepping for about three Prix Italia report And it’s not just a matter of TV many fi lm and TV stars walking along kilometers along the Croisette from personalities, but also TV executive April 15 the Croisette and posing for pictures the Carlton Hotel (as the half-way at various hotels (see complete list stars, such as 21st Century Fox’s mark), participants surely enjoyed starting below). Clearly, the market James Murdoch as a keynote sitting down for any one of the organizers weren’t satisfi ed with the speaker, Televisa’s Emilio Azcárraga 24 events on the schedule, which VideoAge traditional fl ock of trade journalists; Jean set to deliver a presentation included seminars, conferences, they wanted to attract a horde of and Simon Cowell as the Personality pitches, presentations, showcases, Daily on consumer reporters — possibly with of the Year. lunches (on both days) and the the go (Continued on Page 4) (Continued on Page 4) Glitz and Glam at MIPCOM Add Costs he Croisette is glittering with an unusually large number Tof stars to promote television programs at MIPCOM 2014. Indeed, market organizer Reed MIDEM is purposely mirroring all the glam associated with the Cannes Film Festival, most evident in their choice for Personality of the Year: TV and fi lm producer, music label executive and talent show judge Simon Cowell. Cowell will deliver a keynote interview moderated by television personality Piers Morgan today in the Grand Auditorium. He will accept the award at a gala tomorrow. Entertainment One is pulling out all the stops and heading to MIPCOM with the cast and creative talent of Matador and The Book of Negroes, which is being shown tonight at 6 p.m. as the World Premiere TV Screening Event in the Grand Auditorium of the Palais. A question and answer session will follow with actors Aunjanue Ellis, Cuba Gooding, Jr. and Lou Gossett, Jr., author Lawrence Hill, director (Continued on Page 4) Brought to you from the highly-acclaimed, award-winning unscripted US producers Cream Productions and Crazy Legs Productions, are three exceptional true crime series. With distinctive content, powerful authentic storytelling, compelling characters and unique production values, this content evokes a deeper engagement and immersive experience for the audience. 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With distinctive content, powerful authentic storytelling, compelling characters and unique production values, this content evokes a deeper engagement and immersive experience for the audience. From Cream Productions comes the sinister, chilling docu-drama series Fear thy Neighbor, alongside Bloodlands and Your Worst Nightmare, two captivating, creepy, cinematic series from Crazy Legs Productions, all for Investigation Discovery (US). This is true crime at it’s best; disturbing, unsettling, fear-inducing and suspense- filled. Your audience will be gripped. A CREAM PRODUCTIONS INC. PRODUCTION FOR INVESTIGATION DISCOVERY (US). A CRAZY LEGS PRODUCTION FOR INVESTIGATION DISCOVERY (US). Stand Croisette 11 Cannes www.fremantlemedia.com Cover Stories (Continued from Cover) that this glamour comes at a cost, since bringing MIPCANNES Glitz & Glam stars to Cannes is expensive. Understandably, after years of hardship, perhaps serving tables in Los Angeles or New York Last year, when MIPCOM was not yet and co-writer Clement Virgo and executive City restaurants — when traveling to promote “MIPCANNES,” the award was bestowed on producers Damon D’Oliveira and Carrie Stein. new shows — top talent want to be pampered DreamWorks’ co-founder Jeffrey Katzenberg, On-hand for action-adventure series Matador are and revered by a cadre of adoring PR reps, who despite not drawing a full crowd at the actors Gabriel Luna and Nicky Whelan, as well as photographers and accommodating executives. Award Gala Dining Hall at the Carlton Hotel with producer Roberto Orci. However, all that comes with a big price tag that top-level executives, was nevertheless of marquee Lionsgate is here with stars from its new hour- includes fi rst class travel arrangements, hotel value (top studio executives who compete with long drama series The Royals. Elizabeth Hurley, accommodations and entourages. These expenses DreamWorks preferred to honor their own clients William Moseley and Alexandra Park are walking will inevitably erode or add to the already high with separate dinners). the red carpet at tonight’s Opening Night party at MIPCOM budgets, eventually creating tension This year, “MIPCANNES” participants will the Martinez Hotel. between exhibitors and market organizers. therefore be walking on extended red-carpeted Armando Nuñez, president and CEO of CBS pathways, while tourists will be taking pictures of Global Distribution Group and David Stapf, various spots on the carpet believed to have been president of CBS Television Studios, will deliver a stepped on by some TV star or other. Media Mastermind keynote tomorrow at 4:20 p.m. MIPJunior Indeed, Entertainment One’s (eOne) Stuart in the Grand Auditorium. Other top executives sharing their insights include Steve Mosko of Sony Baxter told VideoAge Daily, “We’re defi nitely going opening night party. Indeed, very few participants Pictures Television, Televisa’s Emilio Azcárraga to have a bigger presence this year with the A-list had enough energy left to make multiple trips to Jean and James Murdoch of 21st Century Fox. talent we’re bringing. the MIPJunior venue. Chris Philip’s Sierra/Engine Television and But “MIPCANNES” also means business, lots The Junior market that over the years has of business, due to a record crop of new U.S. TV Kiss frontman Gene Simmons are launching a new reality format series called Coliseum, and migrated among various locations (the Carlton, series and a larger than usual output from indie Simmons will be at MIPCOM to pitch the show Martinez and Marriott hotels) was held for the companies. and offer his talent services for local versions fi rst time at the Casino Palm Beach, reportedly “MIPCOM is the most important market for across the globe. because it offered lower costs to Reed MIDEM. us,” said Studio 100 Media’s Patrick Elmendorff. FOX International Channels’ newly formed The unoffi cial version is that Junior organizers Content Sales division is in Cannes with actor did not contact the traditional hotels before other Matt Dillon and M. Night Shyamalan, executive events claimed the spots on the October calendar. producer of the 10-episode event thriller Wayward Offi cially, the move to the expanded Palm Beach Pines. Shyamalan will present the series and take venue was required to meet the needs of a growing part in a panel titled “From Cult to Mainstream: market and offer a more close-knit environment. Film & TV Crossroads Case Studies” on Wednesday. Strangely, all three versions circulating about Street magician Zack Mirza is here for Peacock the move seem to be correct, and, to maintain the Alley’s Illusions of Grandeur. Endemol Studios is good relationship with the Cannes hotels, Paul bringing Frank Grillo, Nick Jonas and creator/ Zilk, Reed MIDEM’s CEO, met with the hotels’ executive producer/showrunner Byron Balasco to representatives late last month. promote the drama Kingdom. British actors Eddie For some participants the new venue was Marsan and Bertie Carvel are also in Cannes with better than some of the previous ones. However, producer Nick Hirschkorn for the BBC adaptation children’s television is a tough and risky business of Jonathan Strange and Mr. Norrell. and many producers take a gamble with this genre, so the casino affi liation was apropos. “Especially with MIPJunior two days before the Tandem Communications is on the scene with actors Marc-André Grondin, Denis Ménochet, Trying to reach the elusive seven to 10 age main event, it’s the perfect arena to meet with our Brendan Coyle and Miranda Raison for drama group for many TV producers seemed just as hard worldwide clients and partners,” he added. Spotless. Additionally, Donald Sutherland is also as fi nding buyers willing to pay some money for “I’m ever optimistic that MIPCOM will be a attending Tandem’s press luncheon today as co- their shows.