CALL COUNTY LINE COLLISION by Steve Cook
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************ECRWSSEDDM**** PRSRT STD August 2021 RESIDENTIAL CUSTOMER U.S. POSTAGE PAID LANCASTER, PA NORTH PERMIT NO. 1222 MidlothianShopper Win a $50 Bottoms Up Pizza Gift Card Published by Advertising Concepts, Inc. | 804-840-9854 Plus Two Mill Quarter Golf 18 Hole Course Anytime Play Golf Passes with Cart LOCAL SPOTLIGHT Register to Win at ShopperVA.com/Contest/ One Entry Per Person AFTER THE CRASH CALL COUNTY LINE COLLISION by Steve Cook here are more than 16,000 automobile crashes in the United States every day. Ameri- cans spend over 230 billion dollars annually on repairing cars damaged in those Tcrashes. At best, says Robert “Bubba” Smith, “A car crash can be a major inconve- nience.” Smith should know. He is the owner of County Line Collision at 2400 New Dorset Circle in Powhatan. He’s been doing auto body work for nearly twenty years. “It was something I was interested in as a kid,” says Smith, who lives with his wife and son in Powhatan. Even in high school, he had studied auto body repair at the Chesterfield Tech Center. Smith says the auto body repair business has changed dramatically in recent years. He re- fers to the inclusion of ADAS in automobiles as being one of the major reasons that collision repair has become so much more complex. ADAS stands for Advanced Driver Assistance Systems. If you have a later model car, you’re probably familiar with what the systems do even if you didn’t know the name. ADAS is one of the reasons that folks, today, are driving motorized computers. Just imagine the technology that allows your car to warn you that another car or obstacle Robert “Bubba” Smith - Owner County Line Collision Take your recipes to flavorful new heights! 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Once the systems are out of alignment, they can actually be more of a detriment than a benefit to the driver. BRING “Everybody can fix a dent and paint a car,” Smith says, but, he adds, in today’s world there’s much more involved in repairing the damages from even a minor accident. You’ll discover that County Line Collision is equipped not only with the computers, scanners and other tools HOME necessary to care for your vehicle, but they also have a trained staff that understands how to INNOVATION use these tools. It’s not just the automobiles that are more computer driven these days. Smith says that automation has changed the way insurance companies do business. Although modern tech- nology is designed to streamline things, the lack of the human element, he says, makes the process of dealing with one’s insurance company often more difficult for the customers. Hence, he tells me that at County Line Collision, the focus is on educating the customer as to what they should expect when they bring their car in for repairs. “Transparency is very important. We want our customers to be kept in the loop so that they will understand just what goes on between our shop and the insurance company.” Smith says such transparency is often lacking and that is not in the best inter- est of the customer. Although County Line Collision has all the tools as well as a trained staff, Smith has not sacrificed the human ele- ment. Personalized customer service is *VIA ONLINE OR MAIL-IN REBATE high on his list of priorities and he says it’s the main reason he has so many repeat customers. He sums up his business philosophy perfectly: “A successful business is built on client Shop Local. Proudly serving Richmond and surrounding areas since 1978. and employee relationships. We treat everyone like family, making sure that no matter what, you’re taken care of. 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