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Thursday, June 17Th, 2010 2015 INFORMS Marketing Science Conference Thursday, June 18th, 2015 8.30-10.00 (TA) TA01 – Grand Ballroom 1 TA02 – Grand Ballroom 2 TA03 – Grand Ballroom 3 TA04 – Grand Ballroom 4 Advertising I Channel I Consumer Behavior I New Product I Chair: Anna Dubiel Chair: Pamela Morrison Chair: Xi Chen Chair: Martin Meissner Is there a Relationship between Linking Acquisition Channel Understanding the Effect of Last Name The Role of Information Presentation in Executive’s LinkedIn Connections and Characteristics to Customer Value and on Acquisition Timing in China Monetization of Intellectual Property Stock Prices? Behavior Xi Chen, Guoli Yang Joseph Derby, Mayukh Dass, Yi Qian, Faria Badhan, Manoshi Samaraweera Christian Schulze, Leigh McAlister Josh Lerner Less is More, Until it Isn’t: Feature- Within and Cross-Channel Effects of The Effect of Store Brand Competition on Richness in Experiential Purchases Optimal Introductory Product Design and Brand Advertising on Word-of-Mouth Product Quality Decisions Chadwick Miller, Adriana Samper, Upgrade Strategies Linli Xu, Mitchell Lovett, Renana Peres Ryan Choi Naomi Mandel Mahmood Pedram, Subramanian Balachander The Impact of Institutions on Product Channel Alignment: Contrasting B2B and Positioning: Evidence from a Historical B2C Valuation and Updating Rules Deal or No Deal? The Role of Is Consumer Empowerment Always Study in East and West Pamela Morrison, Lina Tan, John Roberts Competition in the Effect of Online Deals Better? An Investigation of High- and Anna Dubiel, Jaideep Prabhu, on Online Review Low- Status Technology Brands Sourindra Banerjee Jorge Mejia, Anand Gopal, Martin Meissner, Michelle Haurand, Michael Trusov Christian Stummer Evaluating the Link between Type of Antecedents and Consequences of Segmentation Base and Actual Customer Involvement across Different Consumer Brand Choice Behavior New Product Development Phases Stefan Scheuffelen, Jan Kemper, Bradley Allen, Suman Basuroy, Malte Brettel Deepa Chandrasekaran TA05 – Grand Ballroom 6 TA06 – Grand Ballroom 8 TA07 – Grand Ballroom 9 TA08 – Grand Ballroom 10 Working Paper I No Session Game Theory I Customer Relationship Management I Chair: Neha Purushottam Chair: Sumitro Banerjee Chair: Jihwan Moon Sustainability Marketing Curriculum: The Legend of Patent Trolls CSV: Creating and Sharing a Bigger Developing Countries Perspective Sumitro Banerjee, David Soberman Value Pie Neha Purushottam HyeonMi Yoo, JaeWook Kim Estimating the Heterogeneity of Fairness Information Sharing, Advice Provision or Preferences on Bargaining Behavior How Consumer Expectations on Delegation: What Leads to Higher Trust? Arnaud De Bruyn, Alina Ferecatu Economy Impact Customer Satisfaction Upender Subramania, Jihwan Moon, Debanjan Mitra Yu Wang, Ozalp Ozer Willpower Depletion and Price Promotion Timing How to Create Customers Delight and Richard Schaefer, Raghunath Rao, Does It Really Drive Loyalty? An Vijay Mahajan Examination of Customer Delight in a B2B Context Lili Wenli Zou, Chi Kin Bennett Yim, Kimmy Wa Chan 2015 INFORMS Marketing Science Conference Thursday, June 18th, 2015 8.30-10.00 (TA) TA09 – Dover AB TA10 – Dover C TA11 – Atlantic TA12 – Bristol Analyzing Advertising Content Retailing I Bayesian Marketing Finance I Chair: Elisabeth Honka Chair: Manish Gangwar Chair: Norris Bruce Chair: Anna S. Cui Native Advertising: Evidence from Mobile Developmental Paths of Retail Formats in Model-Based Project Discovery The Effect of Marketer’s Value at Risk Ad Experiments Japan Bruno Jacobs, Bas Donkers, Dennis Fok (VAR) on Customer’s Product Choice and Harikesh Nair, Navdeep Sahni Tomokazu Kubo Welfare Distributed Markov Chain Monte Carlo for Aharon Hibshoosh, Mehmet Benturk Advertising Tailoring: The Persuasive Identifying Cross Category Influences Hierarchical Models Effect of Ad Content through Store Category Loyalty Federico (Rico) Bumbaca, Sanjog Misra, Market-Based Assets and Financial Navdeep Sahni, Christian Wheeler, Manish Gangwar, Peter Rossi Analyst Recommendation Pradeep Chintagunta Prakash Satyavageeswaran Hanieh Sardashti, Roger Calantone Nonparametric Bayesian Dynamic Television Advertising Avoidance Understanding the Impact of Consumer- Modeling: An Application to Facial Myopic Marketing and Innovation Kenneth C. Wilbur Retailer Relationship and Information Emotions in Digital Video Management: The Relevance of Financial States for Store Display Norris Bruce Leverage Yoonju Han, Shibo Li, Daniel Willmann, Malte Brettel Sandeep R. Chandukala Stock Market Returns to Innovation The Effect of Information on Pre- Events: Varying Effects at Different Purchase Risk Reduction Tools on Stages of New Product Development Perceptions and Choices in Competition Anna S. Cui, Meng Zhao Lutz Hildebrandt, Amir Heiman TA13 – Harborside A TA14 – Harborside B TA15 – Essex AB TA16 – Essex C Digital Marketing I Internet I Building the Marketing-Finance Working Paper II Interface – Substantive and Chair: Huma Amir Chair: Zainab Jamal Methodological Issues Chair: Ayman Farahat User-Generated and Firm-Generated Analyzing Competition Structure by using Chair: Alina Sorescu Selection, Order, and Pricing of Linear Content's Impact on Low- versus High- Google Search Query Data Online Video Ads Involvement Products in SMM Woo Chan Sim, Janghyuk Lee, Sang When do Branded Apps Impact Firm Wreetabrata Kar, Paulo Albuquerque, Huma Amir Yong Kim Value? Viswanathan Swaminathan Eric Boyd, PK Kannan, Is Co-Creation Service Recovery How do Review Environment Dynamics Rebecca Slotegraaf Endogeneity Bias in Viral Marketing Effective: Based on the Perspective of Influence Product Reviews? Ayman Farahat Initiation? Albert Valenti, Georgios Zervas Examining the Impact of Price-Increase Jiang Wei Announcements on Shareholder Value Prediction and Analysis of Digital Kapil Tuli, Leon Gim Lim, Exploring the Relationship between Customer Purchase Propensity Marnik G. Dekimpe Social Media and Loyalty Reward Zainab Jamal Programs What Should Be the Dependent Variable Qiang (Steven) Lu, Rohan Miller, Online Consumers' Channel Choice in Marketing-Related Event Studies? Evelyn Chronis between Online and Offline Bernd Skiera, Emanuel Bayer, Youngsoo Kim Lisa Schoeler Social Media Framework for Businesses: Exploratory Study for Top US Retailers What Brand Do I Use for My New Nawel Amrouche Product? The Impact of New Product Branding Decisions on Firm Value Larisa Ertekin, Alina Sorescu, Mark B. Houston Capitalizing Advertising Spending Shuba Srinivasan, Edward Riedl, Emanuel Bayer, Bernd Skiera 2015 INFORMS Marketing Science Conference Thursday, June 18th, 2015 10.30-12.00 (TB) TB01 – Grand Ballroom 1 TB02 – Grand Ballroom 2 TB03 – Grand Ballroom 3 TB04 – Grand Ballroom 4 Advertising II Channel II Consumer Behavior II Customer Relationship Management II Chair: Prasad Naik Chair: Dinah Cohen-Vernik Chair: Paul Messinger Chair: Xi Zhang Transparent or Disguised: The Impact of Channel Contracts with Information Managing Expectations – Towards a Do it by yourself: Customer Post Behaviors Sponsored Content Advertising on Two- Asymmetry,Quality Based Competition and Model of Post-Purchase Satisfaction and after Service Contract Termination Sided Media Platforms Heterogeneous Preferences Product Returns in Online Retailing Shin-Hye Kim, Sakdipon Juasrikul, Prabirendra Chatterjee, Bobby Zhou Shameek Sinha Niklas Hellemann, Malte Brettel Richie Liu, Sean Yim Assisted Self-persuasion: Choice, Effect of Gender of the Co-Buyer on Is Congruity Desirable for Marketing? A Customer Noncompliance and Firm Complementary Adjustment, and the Attention Arousal, Shopping Attentiveness Meta-Analysis Relationship in a Contractual Setting Effects of Advertising & Outcome Apprehension Paul Messinger, Qian (Claire) Deng Mahima Hada, Karthik Sridhar Matthew Nagler Rajdeep Chakraborti, Atanu Adhikari Why Does Compliance Vary Over Time? Customer Relationship Management in the Identifying Online Shopping Types from Wei Zhang, Ajay Kalra, Digital Age Off-Site Clickstreams to Enhance Alexander Chaudhry Rebecca Jen-Hui Wang Marketing Decision-Making Daniel Schellong, Jan Kemper, Consumer Search and Preference for Dynamically Managing a Profitable Email Malte Brettel Variety Marketing Program William Allender, Timothy Richards Xi Zhang, V Kumar, Koray Cosguner Competing with Co-Created Products Dinah Cohen-Vernik, Niladri Syam, Amit Pazgal TB05 – Grand Ballroom 4 TB06 – Grand Ballroom 8 TB07 – Grand Ballroom 9 TB08 – Grand Ballroom 10 Working Paper III Remembering Allan D. Shocker: A Game Theory II Working Paper V Celebration of Intellectual Leadership Chair: Baojun Jiang Chair: Woochoel Shin Chair: Yi-Chun Ou Chair: Richard Staelin Signaling through Price and Quality to Two-Part Tariff and Store Brand Individual and Brand-Level Impact of Consumers with Fairness Concerns Remembering Allan D. Shocker: A Woochoel Shin, Wilfred Amaldoss Delight and Displeasure on the Baojun Jiang, Xiaomeng Guo Celebration of Intellectual Leadership Satisfaction-Loyalty Link Richard Staelin, Dipankar Chakravarti, A Dynamic Model of Re-Positioning Chris Groening In-Store Advertising for Competitor: When D. Sudharshan, Kannan Srinivasan, J. Miguel Villas-Boas Promoting Rivals Softens Competition Seenu Srinivasan, Ratti Ratneshwar, On Customer Emotions and Loyalty Dmitri Kuksov, Mohammad Zia, Russ Winer, Raj Srivastava Informal Banking in the Emerging Market: Strategies Ashutosh Prasad Relationship as Collateral Yi-Chun Ou Weining Bao, Jian Ni, Shubhranshu Singh Consumer Deliberation and Quality Signaling Yue Wu, Liang Guo 2015 INFORMS
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