Broadcasting: FIRST IN TELEVISION CABLE RADIO SATELLITE

FIRST BROADCASTING /NIELSEN LOCAL TV NEWS CENSUS / 32 NETWORKS AND SYNDICATORS BATTLE OVER TIME PERIODS / 34 I FCC CRACKS DOWN ON HOWARD STERN WITH $105,000 FINE / 55

HAPPY 25TH TO THE MAN WHO STARTED IT ALL. ; . - .-- <'MULTIMEDIA DONAHUE, ENTERTAINMENT

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BUSH: COMPETITION AND DEREGULATION President stands on his record of telecommunications policies By Randy Sukow Oct. 29, 1992

president George Bush, a week To the editors of after his Democratic opponent BROADCASTING Magazine: RE192 had done so, issued a state- ment to the editors of BROADCASTING A central theme of my stating his telecommunications philos- telecommunications poli- ophies and policy plans for a second cy is increased compe- term. The complete text is published tition. Competition drives at right. prices down, improves But as Bush himself says, it is more products and services, ex- a restatement: "My record in telecom- pands choice, and en- courages efficient and re- You munications is clear. can trust me sponsive investment in to continue to push for pro- competi- new technology. It is the tion, pro -growth and pro- consumer best way to create eco- policies over the next four years." nomic growth and jobs The Bush letter, as did a similar text and protect consumers. from Arkansas Governor Bill Clinton a Given the high level week earlier, deals with the conflict of regulation in many ar- between regulation and promoting eas of the telecommuni- cations industry, it is not competition among communications enough for government companies. to passively support com- Where Clinton says he would turn petition. Government to regulation only as a last resort," should actively promote Bush offers no scenario for increased the development of regulation of any kind. Competition - competition through well - stimulated by "well- designed deregu- designed deregulatory policies reflect economic and technological realities in the domestic latory policies " the "central that -is and international marketplace. theme" of his telecommunications ap- For the past four years, that is exactly what my Administration has proach, Bush says. done. We have strongly supported reducing the excessive regulatory burden Bush does not mention the 1992 on television and radio broadcasters, which limits their ability to com- Cable Act, the only bill to be enacted pete with other electronic media. We have also supported other initiatives during the Bush administration over crucial to the future of broadcasting such as the industry- driven devel- his veto. Clinton offered the Cable Act opment of an all- digital High Definition Television transmission standard. as an example of last- resort, neces- Other elements of my comprehensive telecommunications policy in- clude targeted federal research and development done sary regulation. Bush said earlier in carefully in partner- ship with telecommunications companies, reform of federal radio spec- veto to his message Congress that trum management to speed introduction of new communications the act was over -regulatory and de- technologies, and a determined effort to break down foreign barriers to structive to competition. U.S. telecommunications exports through trade agreements such as the The President's letter also stresses North American Free Trade Agreement. government/industry cooperation in My record in telecommunications is clear. You don't have to wonder technology development and lauds about what my position really is or whether I'll stand by my announced the progress being made toward an principles. You can trust me to continue to push for pro -competition, pro -growth, and pro -consumer policies over the next four years. "industry- driven" HDTV transmission standard. The Clinton campaign has also praised the FCC's HDTV stan- Sincerely, dards process. But unlike Bush, Clin- ton calls for government funding in the research and development phase as well as standard -setting.

4 Nov 2 1992 Broadcasting Which Would You Feel More Seeure Seeing Before You Bought A New Talk Show Strip?

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2. A Pilot Episode?

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HUNTER VARIOUS SIMON NEWS LIMBAUGH 1.3/6 LETTERMAN 0.6/4 VARIOUS 8 RUSH VICKI MOVIE SIMON GERALDO & IIMBAU3H WHITNEY LATE WHITNEY 1.3/8 LETTERMAN RUSH JANE 2.7/13 1.6/10 3.1/15 1.9/11 3.3/16 2.0/12 AM 12:30 M-F AM 1:00 M-F IN PROVEN IN PROVEN CINCINNATI!. INDIANAPOLIS! c c ..y : r ' :- c . .. . ,. . .. t <. . . .-r..;. WBfS W(IX WD1L WW1 WSVN WPLG W010 WUAB WKY( WJW WEN'S

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4.0/16 M 12:00 M-F 3.5/13 AM 12:30 M-F MIAMI!. PROVEN iíts W,eek CBS TO GIVE BACK THE BUSH A.M. HOUR POLICY / 4 FINE TIME FOR Losses, low clearances In an exclusive letter STERN / 53, 55 contributed to decision to BROADCASTING, While his outrage- President Bush, as ous content makes By Steve McClellan Bill Clinton did last week, some advertisers describes his tele- and agencies wary - With increasing pre -emptions communications policy and draws a rec- for a time period that contin- philosophy. ord FCC fine for alleged ues to lose money for the NEW AGE OF indecency (page 55)- Howard network, CBS said it would cede 10- CAMPAIGNING / 12 Stern has never- 11 a.m. to affiliates no later than Sep- The year 1992, when theless built a strong, tember 1993. However, the network television viewers were loyal client base by told affiliates that if clearances deteri- more likely to see delivering results orate much further than the current

(page 53) . more of a presidential Howard Stern 62 %, it may be forced to stop pro- candidate on a graming the time period before next morning talk show than September. on the evening news, prime shifts - may remembered time last via a broadband fiber The network currently airs a one be as February, neither a turning point in the optic infrastructure hour version of Mark Goodson Pro- KPIX -TV or KRON -TV history of the media's San has taken a surprising ductions' game show Family Feud Francisco seem to coverage of turn: several compan- from 10 a.m. to 11 a.m. In the key have pulled many presidential politics. ies have demonstrated women demographics, the show has viewers with them. delivery via existing been averaging less than a 1 rating in LOCAL TV NEWS "twisted pair" copper PARAMOUNT the first half -hour and just over a 1 in SURVEY / 30 telephone wires. DEALS DIRECT / 51 the second half -hour. Typically, a A BROADCASTING - show has to do a 2 rating or better in Nielsen census of local In a new arrangement its target demographic to be consid- with that Viewer's Choice, ered salable. Paramount in Janu- stations are faring well NEWS DEPARTMENTS CBS has licensed Feud through the against competition ary will begin licensing Business 59 first quarter (March 31) of next year. from both cable and its pay -per -view Cable other broadcasters. rights directly with 51 While CBS officials remained vague operators and MSO's Radio 53 last week as to how much earlier they PRE -EMPTING THE affiliated with the PPV Technology 52 might give up the time period should Television 34 company clearances continue to fall, April 1 NETWORKS 134 Top of the Week 4 would be a logical time to give the Prime time program- SUPER BOWL, Washington 55 hour up. The network could also re- ing pre -emptions on a SUPER SALES / 59 regular basis are up FEATURE SECTIONS new the show for another two quar- 50% this year at ABC, In what some call a Changing Hands 60 ters. reflecting a general sign of increasing buyer Closed Circuit 26 According to Tony Malara, presi- affiliate trend. optimism, sales are Datebook 64 dent, CBS Affiliate Relations, the net- up for Paramount execu- the Super Bowl, Editorials 82 work has been losing money in the even though NBC's tives say that a number Fates & Fortunes 76 time period for the last two years. We of affiliates picking prices are higher than up Fifth Estater 79 kept it going as long as we could," The Untouchables have CBS's last year. For the Record 72 said Malara. network had hoped committed to prime The VIDEO DIALTONE In Brief 80 to be able to hold to the hour and wait time slots. Monday Memo 28 out the economy for a break. "After a GOES COPPER / 62 Open Mike 65 SHIFT'S SHORT while it became obvious we were The prospect of a Ratings Week 42 SHRIFT 46 fighting a losing battle," he said. / video dialtone service TV News Census 30 In effect, Malara, time Since launching their delivered to homes Washington Watch 58 said similar period givebacks recently at ABC and Founded in 1931 as Broadcaning. the News Magazine of the Fifth Estate. Broadcasting-Telecasting' introduced in 1946. Television' acquired NBC, combined with continued low in 1%1. Cabincasting introduced in 1972. Broadcasting/Cable introduced in 1989. Broadcaninge is a registered trademark of Reed Publishing ¡Nederland) WV.. used under license. 'Reg. U.S. Patent Office. clearances, forced the issue. The de- Incorporating The Fifth Estate "FEU ISIf )V Broadcasting N Cable clining clearances, he said, were a signal from affiliates that they wanted Broadcasting (ISSN 0007.20281 (GST #123-3974571 is published weekly with one additional special issue In January by The Cahnen Publishing Co. ¡subscription includes all issuesl. Cahnen Publishing Co.. at 475 Park Ave. South. New York. NY 10016. is a division of Reed additional daytime inventory to sell for Publishing USA. 275 Washington St.. Newton. MA 02158-1630: Terrence M. McDermott. President/Chief Operating Officer. Frank J. Sibley. Executive Vice President: John 1. Beni. Senior Vice PresidenvGeneral Manager: Neil Perlman. Senior Vice President/Group Publisher: Jerry themselves. "They wanted parity, giv- D. Neth. Senior Vice PresidencPublishing Operation 1.1. Walsh, Senior Vice President/Finance: Thomas J. Dellamaria. Senior Vice PresidentrPlnduction & Manufacturing; Ralph Knupp. Vice Presidenl/Human Resources: Neal Vitale. Vice President/Consumer Publishing. en the ABC and NBC patterns," he Secondclaa postage paid al New York. NY. and additional mailing offices. Postmaster. please .send address changes to: Broadcasting. FO Box 715. Brewster. NY 105179.0715. Broadcasting copyright 1992 by Reed Publishing USA: Robert L. Krukoff. Chairman/Chief Executive said. Officer. Annual subscription rates: USA. 599: Canada. SI29 (includes GST): Foreign Air. $3011: Foreign Surface. SI49. Single copies are In September, ABC gave back a 52.95. special issues. 54.50. Please address all subscription mail lo: Broadcasting. PO Box 715. Brewster. NY 105179-0715. Micmfilm of Broadcasting is availabk from University Microfilms. 300 North Teeb Road. Ann Arbor. Mich. 48106 ( 1-800.521. 0600). half -hour to affiliates and reduced the

8 Nov 2 1992 Broadcasting TOP OF THE WEEK

Home Show to one hour, decreasing being sensitive to your budgetary and is looking for a talk show to put on the its total daytime slate to 41/2 hours. program planning needs." schedule by next summer. In fact, he NBC will give back an hour of time, Just how much the syndication made an offer for Twentieth's Bertice reducing its daytime schedule to four community will benefit is unclear. Berry, but the company has licensed hours starting in January. The CBS While Goodson Productions can't be the show to the co -owned Fox Sta- daytime schedule will total 41/2 hours too thrilled Feud is leaving the net- tions group, a deal that keeps that after the network gives up 10 -11 a.m. work, the distributors of the syndicat- show in syndication. In the interim, CBS expects some further decline ed version of the show, All American NBC will vamp with game shows. in clearances for the hour, because Television, will gain the advantage of Other syndicators are already mak- that tends to be the pattern after a being able to clear the show in day- ing pitches to CBS affiliates. Accord- network reveals it will give up a time time, an option not available with the ing to one source, CBS -owned- station period. But, said Malara, "We're out show on the network. executives were flooded with over a there saying we have to maintain this Opportunities also exist at NBC, hundred calls in the day or two after [clearance level]. Don't penalize us for where daytime head John Rohrbeck word spread of the network decision.

TARTIKOFF LEAVES PARAMOUNT Studio chairman says strain of trying to run company and care for injured daughter became too much; Jaffe will assume duties until successor is chosen

By Steve Coe and forth to New Orleans every other man and chief executive officer, Para- week to spend time with his daughter mount Communications, reportedly

Eighteen months after accepting and wife, Lilly, but apparently the strain said when asked to comment . the job on what he called "argu- of trying to run a major studio and care Another factor indicating the split ably the greatest day of my life," for his daughter became too much. In a was Tartikoff's decision and not a push Brandon Tartikoff, chairman, Para- statement on Thursday, Tartikoff ac- from upper management is revealed in mount Pictures, shocked the enter- knowledged as much. "Sometimes, his contract settlement. With more than

tainment industry last Thursday by re- when you assume a position like I three years left on his five -year deal, signing, citing his have-of importance Tartikoff leaves the studio with no desire to spend more and purported pow- bloated severance package, which has time with his family. er -you also assume become a Hollywood tradition. Accord- More specifically, Tar - that power carnes over ing to studio sources, he will walk away tikoff will now spend to the rest of your life, without any compensation and report- almost all of his time that no challenge is too edly offered to refund the studio the in New Orleans, great. Professionally, more than $100,000 that was spent to where his daughter, you need to have that decorate his offices. Calla, is undergoing kind of self-confidence One source, however, suggested rehabilitation after a to power you through that had his relationship with Davis and car accident nearly your schedule and the Jaffe been better, Tartikoff's either/or two years ago on New myriad of increasingly decision between family and Para- Year's Day. Stanley complicated decisions mount might not have been made. "lt Jaffe, president and put before you daily. [the atmosphere at Paramount] was a

chief operating officer, Personally, I have potentially contributing factor," said the Paramount Communi- learned the hard way source. "Eventually, though, the family cations, will assume that it is one grand illu- considerations became paramount," he Tartikoff's responsibil- sion if you start believ- said, adding, "no pun intended." ities on an interim ba- TartikoN at press conference in ing you can be totally Rumors in Hollywood have indepen- sis. May 1991, when it was announced dedicated to the de- dent producer Sherry Lansing (Jaffe's "I have family obli- he would leave NBC for Paramount mands of your job former partner), Fox's Joe Roth (who is gations-namely the without shortchanging working without a contract) and Mike care and well -being of my daughter - your pressing responsibilities to your Medavoy of TriStar Pictures as the that necessitate my being out of Los family. Unfortunately, that's where 1 find leading candidates to take over Tarti- Angeles for protracted periods of myself today." koff's position. "The question is wheth- time," said Tartikoff, in explaining his Although there was some specula- er they'll be able to get anyone good," decision at a Paramount manage- tion that Tartikoff's decision was moti- said one source. "Davis and Jaffe are ment meeting on Thursday. "I need to vated by ongoing friction between him very difficult to work with, although be in New Orleans to assist my wife in and Jaffe, most observers said it would they're both very talented, intelligent this critical stage of my daughter's on- take more than a contentious relation- people. Anyone has to be worried going rehabilitation from her head in- ship with management to force Tartikoff about working with talent and creative jury." out. "Would he use his daughter as a people and then being second - Tartikoff had been commuting back shield? Come on!" Martin Davis, chair- guessed from above."

Broadcasting Nov 2 1992 9 The LES show

COMING SEPTEMBER 1993 FROM KINIWORW

©1992 King World. All Rights Reserved.

TOP OF THE WEEK ELECTIONS ENTER NEW TELEVISION AGE In politics, '92 may be remembered as year the campaign trail became a two -way street

By Sharon D. Moshavi The networks' evening news did not bers turned on Phil Donahue when he experience the ratings rise the morn- started asking questions about extra- The way the 1992 presidential ing shows did, nor did CNN's overall marital affairs," says Kathleen Hall campaign was waged on televi- ratings benefit from the uptick in Larry Jamieson, dean of the Annenberg sion says a lot not only about King's numbers. School of Communications, University what politics has become but how of Pennsylvania. "On their second ap- Political morning in America television has been transformed. This pearance, Donahue turned the show year, both TV and politics dealt more The main venue of the televised cam- over to the candidates and stayed out directly with the viewer /electorate paign was talk shows and morning of it. That was the beginning of the than ever before. shows, which allowed ordinary citi- transformation of the electorate. The Candidates who once struggled to zens to call in. While presidential can- public found it could get substance get free airtime now have a myriad of didates have used such forums in the from seeing the candidates unfiltered choices. "There's simply an awful lot past, none have used it to the magni- like that." more airtime to be filled now says tude they did in this election. As the It took President Bush a while long- Stephen Hess, a media watcher at the race accelerated in the past two er to join the talk show circuit. And last Brookings Institution. And filling their weeks, viewers saw a major candi- week, he finally agreed to be inter- airtime with campaign matters has date on the morning shows nearly ev- viewed on MTV. "If Bush had to do it made economic sense for both broad- ery day. "What has happened is that all over again, he would have got in casters and cable. Larry King Live, candidates have sought out programs earlier," says Brookings's Hess. the morning shows and interview pro- with easy access and the best chance To some, the barrage of political grams all increased their ratings when to get easy questions. There's nothing "softer news" forums helped the can- the candidates appeared. This year, new about that. Western civilization didates take control. The candidates politics was entertainment. will survive this," says CBS's Dan have been in control. This is one of Rather. those years nobody can complain the ratings winner Surprise Many TV journalists and political networks are setting the agenda for "The election has been successful it pundits say Ross Perot started the voters," says Scott Miller, a Demo- showing the commercial networks avalanche in February when he an- cratic political consultant supporting how they can make money with news nounced on CNN's Larry King Live Perot. and information," says Brian Lamb, that he might run for President. But up, chairman of C -SPAN. one media expert points to the Demo- Debates conventions down Two weeks ago the three network cratic primary in New York last April, No event of the campaign provided morning shows were up 41 % over last when Bill Clinton and Jerry Brown the candidates with a greater audi- year. That's at a time when almost twice appeared on Donahue, as ence than the debates, with as many every other network daypart is down," opening a door that allowed the trend as 90 million people tuning in for the says Jeffrey Zucker, executive pro- toward the electorate's participation to final matchup. For television, it be- ducer, Today. take off. In the first "debate" between came almost like a miniseries, with The networks have learned that the two candidates, "audience mem- four installments compressed into politicians and politics do nine days. Viewers may sell," said Barbara Wal- have been attracted by ters in a speech in New the variety of formats, ac- York last week. Will it cording to Hal Bruno, last? Lamb says no. ABC News political direc- "There's always a falloff tor, who moderated the in interest in news and in- vice presidential debate. formation when the elec- We may have acciden- tion ends and they get tally stumbled onto some- down to the business of thing here. Different for- governing," he says. But mats make it more Zucker hopes to capital- interesting." ize on some campaign The huge audience aspects that increased tuning in for the debates ratings, and is encour- served to raise the profile aged about handling oth- of the networks' corre- er serious issues, such as spondents and political a week -long series on be- analysts, exposure that ing gay in America that prompted ABC's Peter Today has planned for The debates provided the most exposure for the candidates: Viewers Jennings, in his post -de- January. tuned in 'n record numbers for this one, Oct. 15, in Richmond, Va. bate comments, to down-

12 Nov 2 1992 Broadcasting TOP OF THE WEEK ...... :::::::: ...::ham .. .. :: ...... s......

All three candidates appeared on the TV network morning news Ross Perot used the talk shows frequently, appearing on CNN's shows, but Bush was slower than Clinton and Perot to use the 'The Larry King Show' six times. In fact, it was on that show in forum. Here, Bush talks to CBS co-anchor Harry Smith on 'CBS February that he announced his interest in running. His sixth This Morning,' in Dearborn, Mich. appearance was five days before the election.

play the role of the TV journalist. "I the Bush and Clinton campaigns gusting and obscene. Something like think I'm a little self- conscious that in spent on network TV during their en- this shows you the need to dispense this year more than others, the media tire campaigns. (Clinton numbers in- with advertising time altogether." have been regarded as part of the clude spending by the Democratic The news media have received

establishment. I was simply trying to National Committee.) good reviews on the way they have restate the obvious -that we appreci- Some pundits say political advertis- handled the campaign, and dismiss ate that essential decisions are made ing this year will have less of an im- charges of media bias as a tool used by the citizens," he said later. pact, given the extensive availability by those down in the polls. "The tradi- Somehow the keen attention given of free media. But Perot's infomercials tional political press's coverage is sig- to politics this year did not translate may be in a league all their own. Said nificantly better and more substantive into convention viewership, despite Walters last week, "We were thrilled than it was in previous elections. On the participation of television -savvy to have one of his infomercials as a the other hand -and ironically -they people like producers Linda- Blood- lead -in [for20/20]." Others are not so were less important to the political worth Thomason and Garth Ancier, happy about Perot's ability to buy process than ever before," says Mar- who helped put together the Demo- such large quantities of time and, in vin Kalb, former network correspon- cratic convention. Ratings for the con- doing so, sidestep the press. Says dent and director of Harvard Universi- ventions were down for the broadcast Charlayne Hunter -Gault of PBS's ty's Joan Shorenstein Barone Center networks, which devoted about half MacNeil- Lehrer NewsHour, "It's dis- on Press, Politics & Public Policy. the time to the conventions as they did in 1988. And when the convention CONGRESS -NETWORKS AT ODDS was on, "the three networks were competing to see who could get off OVER ELECTION REPORTING the air the quickest because nobody Representatives of ABC, CBS, NBC and CNN were called into Senator wanted to watch," said Walters. George Mitchell's office late last week to discuss Congress's displea- Adding in CNN, C -SPAN and PBS, sure with network intentions to report the rest of the country's presidential though, convention ratings were prob- election returns before West Coast polls close. The meeting does not ably even or slightly higher than in appear to have changed the networks' plans, although several CBS West years past. But few think the conven- Coast affiliates have made changes on their own. Network corporate tions in their present form will ever representatives met last Thursday with chiefs of staff for Mitchell, Senator bring in many more viewers. Conven- Robert Dole and Representatives Thomas Foley and Robert Michel. tions and their media coverage must Mitchell's press secretary, Diane Dewhirst, said: "a number of ideas were "be overhauled dramatically," says presented on how to address the concerns...about the impact of network Steve Friedman, executive producer, projections on West Coast voter turnout." All the networks plan to report NBC Nightly News. "My feeling is the voting results of each state after its polls close. One source said the we'll use [future] conventions as a networks were asked to hold off results until 10 p.m., but refused. As of backdrop to do other things." the end of last week, Dewhirst said possible future communication be- The Perot show tween the networks and the congressional offices was likely. Five CBS affiliates on the West Coast have already said they will not air their The biggest story in advertising this network's election results until 7:30 p.m. PT, a half -hour before polls year was Ross Perot's parade of info - close (CBS coverage begins at 4 p.m. PT). Stations are concerned that mercials, which brought in hefty sit- early results from the presidential race could discourage voter turnout, corn-size audiences. Perot spent says Mick Schafbuch, VP -GM, KOIN -TV Portland, Ore. Other stations he $22.8 million on network time since delaying CBS coverage are KxTv(Tv) Sacramento, KJEO(TV) Fresno, Calif., re- the race Oct. 1, entered compared KVAL -TV Eugene, Ore., and KREM -TV Spokane, Wash. -SDM with the $18.1 million and $9.4 million

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FCC TO AVOID CARRIAGE FEE ISSUE, FOR NOW Commission will seek comments on plans to implement retransmission /must carry, but fees will be in separate cable rate regulation proceeding next

By Joe Flint casters may charge. "At this point we broadcaster carried on the system. are not proposing what broadcasters Resolving conflicts over channel The FCC, in proposing rules for can negotiate for; we don't know what positioning between broadcasters retransmission consent and they can get," one FCC official said. whose on -air channel is in use on the must carry this Thursday (Nov. However, the commission will system by another programer. 5), is expected to sidestep sticky weigh retransmission -consent costs Fox will once again face the problems caused by provisions in pro- in a separate cable rate regulation network/not -a- network question, only graming contracts that prohibit broad- proceeding set to start next month. this time Fox may want to be consid- casters from granting retransmission Retransmission consent is just one ered a network. The act says a cable consent to cable systems. of several issues the FCC will seek system that chooses to carry an affili- Retransmission consent, a key pro- comments on. Others include imple- ate of a broadcast network (as de- vision of the Cable Act of 1992, gives mentation of must carry; the home fined by the FCC) must, if more than broadcasters the right to negotiate for wiring provision of the Cable Act, and one affiliate of a network qualifies for carriage fees or other compensation. enforcement of rules restricting inde- carnage, carry the affiliate of that net- But the provision may conflict with cent programing on cable access work whose community of license is most syndicator and sports contracts channels. closest to the cable operator's head - that prohibit "sub -lease or relicense of Other issues facing the commission end. Fox affiliates are not part of a any program license." include: network- according to FCC defini- Although the law requires the FCC Defining what "substantially dupli- tion- leaving a cable system where to consider the impact of retransmis- cate" means. The act says a cable there are two Fox stations within sion consent on cable subscriber system does not have to carry a reach free to negotiate or carry one rates, the agency is also expected to broadcaster if the station substantially over the other. eschew guidelines on what broad- duplicates the programing of another A headache of equal proportions

BASEBALL UP IN AIR AFTER CBS, ESPN PASS ON EXTENSIONS Now that CBS and ESPN have passed on the right Dick Ebersol that the next contract would likely be held to exclusively negotiate extensions on their corn - by more than one broadcast network. bined $1.4 billion contracts with Major League Base- Another prediction made by network sports execu- ball, speculation is running wild over what new TV tives last week was that MLB might offer an added tier deals will carry the games past the 1993 season. of League Championship Series games to cable dur- Scenarios suggested by network sports executives ing the next round of contract negotiations. The broad- last week included the likelihood of a split national - cast networks appear to have little interest in adding broadcast- rights package and a new tier of any games themselves. League Championship Series games that "To continue to pile inventory doesn't could be sold to cable. make a lot of sense," said ABC Sports CBS and ESPN in recent weeks have President Dennis Swanson. sent clear messages to MLB that they are David Alworth, MLB executive director of seeking lower rights fees. ESPN last week broadcasting, said realignment issues that agreed to pay a $13 million penalty to MLB would address additional LCS games are to pass on a two -year, $250 million option; currently under review by an ownership CBS allowed its exclusive negotiating peri- committee, and any decision is months od with MLB to expire Sept. 1. It comes as away. He added that MLB's future TV con- little surprise-network losses on the exist- tracts could very well be structured differ- ing four -year contracts are said to be as ently than the current deals and could in- high as $200 million for ESPN and $275 clude split network packages on both the million, before taxes, for CBS. broadcast and cable sides. CBS Sports President Neil Pilson said Industry observers question whether Thursday he would like MLB to settle its Major League Baseball will be able to close labor problems before the network sits down a national cable network deal with any ser- to negotiate a new contract. Pilson, who vice other than ESPN. Turner Broadcast- talked to BROADCASTING after the taping of ing, among the most likely alternatives, so Bob Costas Coast to Coast at New York's far has not had any conversations with Museum of Television and Radio, agreed MLB about being involved in a national with predictions by NBC Sports President package. RB

16 Nov 2 1992 Broadcasting WHO WILL LEAD THE COUNTRY FOR THE NEXT 4 YEARS?

g71/,,, OVER OFTHE COUNTRY CLEAR ED 1 THR 0 U G f

.L.Z.YA

Mt forget To Vale Nov. 8Ml

DISTRIBUTED BY NATIONAIAOVPRTISÌNGBY PRODUCED BY »N!EI MERV GRIFFIN KINGWDRLD E N 1 E R P R 1 S E S 4 RING WOR1O COMPANY RE .y pkWM EMRIWIIIIMIII Cg11RRllY 1992 King World. All Rights Reserved.

Anchored by NANCY GLASS*,

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THE PRODUCERS OF INSIDE EDITION!

m 1992 King World. All Rights Reserved. TOP OF THE WEEK

INDUSTRY PUZZLES OVER COSBY'S INTEREST IN NBC The Cosby Show made a few lucky individuals phe- when they met two weeks ago. nomenally rich. Co- producer Tom Werner bought a Others speculated that Cosby, who at age 55 is baseball team with his gains. Now the star, Bill Cosby, worth an estimated $300 million, may have been trying wants to put a downpayment on NBC with his. to get NBC or GE to issue some sort of public state- At least that is what his agent, Norman Brokaw, ment concerning the company's future intentions for chief executive of the William Morris Agency, was the network. telling the press last week. And with Cosby's high But Cosby spokesman David Brokaw (Norman Bro- celebrity status, word of his interest in buying NBC kaw's son) said last week that Cosby's interest in made front -page headlines around the country. acquiring the network is "very real." Brokaw said Industry watchers found the whole affair somewhat Cosby is displeased with the quality of much of today's puzzling. Cosby himself certainly doesn't need the television programing. press, and as one analyst put it, serious buyers don't Cosby joins a list of people and entities rumored to negotiate in the press. Yet, his agent went out of his have had an interest in buying the network. Two of way to make the development national news. them, Barry Diller and David Geffen, told the Wall "I can't pin this one down," said one media analyst Street Journal last week they weren't interested. Ted for a Wall Street firm. "There's no sense at all that Turner and Robert Wussler have also been rumored to [General Electric] is looking to sell the network right have explored buying the network, as have Paramount now." In fact, Brokaw told reporters that that was and Disney. NBC had no comment on last week's precisely what NBC President Robert Wright told him developments. -5M

for the FCC, broadcasters and cable operators will be dealing with the new MOONEY GETS B LESSING definition of local when it comes to carriage. The Cable Act uses the Area of Dominant Influence (ADZ) as its def- OF EXECUTIVE COMMITTEE inition of a local market. Specifically, the act defines local as a station "li- By Harry A. Jessell join the growing number of cable pro- censed and operating on a channel gramers and operators in challenging regularly assigned to its community ational Cable Television Asso- the law's must -carry and retransmis- by the commission that, with respect ciation President James Moo- sion- consent provisions on First to a particular cable system, is within ney, the object of sharp criti- Amendment grounds. the same television market as the ca- cism following passage of the heavily Left undecided is whether the asso- ble system." This could cause prob- regulatory Cable Act of 1992, last ciation should mount First Amend- lems for both broadcasters and cable week received strong expressions of ment assaults on the program- access systems. support from NCTA's executive com- and rate -regulation provisions. Time For example, parts of West Virginia mittee. Warner is drafting a suit against the receive programing from Washington "I think he has the full confidence two provisions. TV stations. These "local distant sig- and support of the board and the ex- Much of the four -hour meeting was nals," as one FCC staffer described ecutive committee," said Joe Collins, given to formulating positions on up- them, would no longer be considered president of Time Warner Cable and coming FCC proceedings. According part of the Washington market and NCTA chairman, following a commit- to one source, the cable executives the systems would have to drop them. tee meeting last Thursday in Wash- discussed various rate -regulation op- Waivers to that rule, the act says, ington. "It is not an issue." tions, including cost-plus and price - can be applied for. Collins declined to comment on the caps schemes and variations of both. status of Mooney's contract or possi- The 12- person committee also re- ble contract negotiations, except to viewed the association's proposed SIKES RECUPERATING deny reports his current $500,000 -a- budget for fiscal 1993, which begins FROM SURGERY year contract expires next year. Feb. 1, and calls for no dues in- Industry critics of Mooney remain. creases to wage the battles at the FCC Chairman Alfred Sikes is recovering from successful But talk of a coup has died down in FCC and in the courts. weeks not The full 41- person NCTA board, surgery last Thursday (Oct. 29) recent only because of ex- pressions of support from industry which meets next week in La Quinta, to remove a small malignant tu- leaders, but also because of the ur- Calif., has the final say on the mor on his prostate. He is ex- associ- the commission's ation positions and its budget, al- pected to be released from Sub- gency surrounding proceedings aimed implementing though it usually accepts executive urban Hospital in Bethesda, Md., at cable law. "You don't change committee recommendations. this week and return to his office the horses in midstream," said one Moo by the end of the month. Com- ney backer. missioner James Quello is ex- For More Late- Breaking Mooney comment. pected to chair this Thursday's declined News, See "In Brief," commission meeting. -4F On other matters at the meeting, Pages 80 and 81 the executive committee decided to

22 Nov 2 1992 Broadcasting From Broadcastingm and f Focal Press IMPORTANT READING FOR THE BROADCAST PROFESSIONAL!

INTERNATIONAL TELEVISION PRACTICAL RADIO CO- PRODUCTION: PROMOTIONS From Access to Success Ted E. F. Roberts Carla Brooks Johnston This book details the techniques, methods, goals and ethics of This ground- breaking, pragmatic guide creating successful and efficient shows you how to identify and exploit radio promotions. It stresses co- producing opportunities. It the need to establish explains the legal, political, links between programming, sales economic and technological and public relations. challenges, and covers 1992. 92 pp paper acquisition and distribution of 240-80090-7 $12.95 internationally co- produced programs listing information sources and contacts. SELLING RADIO DIRECT 1992.108 pp paper 240 -80110 -5 S12.95 Michael C. Keith The fundamentals of selling radio: researching a market, developing new THE BROADCAST clien s, understanding the complexities of a rate card, building a solid client relatonship, and efficiently managing your sales effort is covered in detail. CENTURY: A Biography Selling Radio Direct gives you the tools to become a successful radio of American Broadcasting salesperson. 1992.117 pp paper 240 -80091 -5 S12.95 Robert Hilliard & Michael C. Keith The Broadcast Century captures all that broadcasting has been, is, and will be. ELECTRONIC MEDIA RATINGS Within the context of our culture, politics Turning into Dollars and economics, it balances authorita- Audiences and Sense tive scholarship with fascinating Karen Buzzard anecdotes and insights. The book This book explains concisely how broadcast and cable audiences are features retrospectives by 40 defined and calculated. it details how ratings are used within the industry to historical figures. Illustrated evaluate programs and sell advertising time. Readers will grasp the with rarephotographs. assumptions and concepts upon which ratings are based and thus be 1992 296 pp cloth better able to assess and employ ratings figures effectively. 240 -80046 -X 539.95 1992 119 pp paper 240 -80066 -4 S12.95

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Including stations owned by Belo, Cox, Fox and Gillett. Good news travels fast.

And the word is out on

Bertice Berry. In a matter

of days, she's already sold

in 38% of the country. If

you want to get in on the

conversation, you'd better

speak up fast- before

she's spoken for in your market. coDgco LP@ cf BEHIND THE SCENES, BEFORE THE FACT

WASHIN(iTON

HARBOR FOR ABORTION ADS CANNELL BETS ON CASINO SHOW In response to ongoing broadcaster Stephen J. Cannell Studios is betting its fall 1993 casino -based game complaints, the FCC has given broad- show, Caesars Challenge, can secure quality early fringe and prime casters permission to restrict graphic access time periods. Cannell's syndication arm, Cannell Distribution, is anti -abortion spots to a safe harbor of the first distributor to proffer a game show strip this development season; midnight to 6 a.m. if the broadcaster it is the first new game concept since 1990 -91. Caesars Challenge, whose believes material in the spot is indecent. pilot was being taped last week out of Caesars Palace in Las Vegas, is a rapid -fire word game in which three contestants answer questions, then GAO QUERIES DBS attempt to solve a word puzzle within five seconds for cash prizes. The Are federal funds helping pay for winner of the preliminary rounds gets to try for a luxury car by solving a the nation's first high -power DBS pro- final puzzle. NBC Sports commentator Mimad Rashad is the host. gram package? The National Rural Cannell Distribution President Pat Kenney estimates production of the Telecommunications Cooperative and series, a "marriage of video and casino gaming technology," will be Hughes Communications' DirecTv budgeted at $175,000 per week, 40% more than the $125,000 for the say no. But the Government Account- typical game show. That would put first-year production (40 weeks of ing Office will query Rural Electric originals) at $7 million. "Cannell Productions is fully funding the first Administration cooperatives on their season," he says, and will offer it on a cash- plus -barter basis. Stations role in funding development of sat- will retain five- and -a -half minutes of time, leaving Cannel( to set the ellite programing. An aide to Rep. national barter terms later. John Porter (R -III.) says no particu- Independent producer Rick Rosner and Mike Deubelko, who is presi- lar satellite TV deals prompted the dent of Cannell Studios, are co- creators and executive producers of congressman to request the inquiry, Caesars Challenge. -MF but co -ops eligible for REA loans are the same ones being approached by Dan Slape, president of Delaware aged a lackluster 3.5/7. A week later, NRTC to invest $250 million in exclu- Valley Broadcasters Ltd., owner of the show rolled out nationwide, and sive rural rights to DirecTv. Satel- the station, which also cames pro- since then, the average rating has set- lite Business News reports GAO will graming of Italian and other ethnic tled to about a 2.7/6. The company focus on whether REA loans give groups. is expected to formally announce co -ops an advantage over commercial those developments as early as this dish dealers, but REA senior legis- week. lative liaison Richard Larouchelle says NEW YORK the query will find loans used only LOS ANGELES for specific phone and power con- WALL -TO-WALL PEROT struction projects. NRTC says the Presidential candidate Ross Perot IN THE WORKS co DirecTv will will take his TV buying spree to an ex- -ops' investments NBC has at least a couple of NBC treme tonight with a four -hour come strictly from private loans. veteran producers with projects on tap block of time on Nostalgia Television. for mid -season. Dick Wolf, whose The election eve blitz will air 6 MUST -CARRY HELP Law & Order is already on the sched- p.m. to 10 p.m. ET on the cable net- Among those particularly benefit- ule, is producing another hour pro- work, which reaches about 14 mil- ing from the must -carry provision of ject, South Beach, starring Yancy But- lion subscribers nationally. cable reregulation may be Hispanic ler, who co- starred in Wolf's now - TV stations. Some claim they have defunct Mann & Machine, also on had a hard time obtaining carriage FALLING 'STAR' NBC. Jay Tarses returns to network on cable systems, particularly those in Television Program Enterprises television with Smoldering Lust, with suburban areas of ADI's. For in- (TPE) has decided to halt production Kate Capshaw recently signed for stance, Telemundo affiliate WTGI -TV on the strip version of Star Search the lead. The half -hour comedy series Wilmington (Philadelphia) said that after 10 weeks worth of orginal epi- will be his first on NBC since The it is currently available to only sodes, sources confirmed last Days and Nights of Molly Dodd. 520,000 of the market's 1.8 million week. The 10 weeks will be repeated Wolf, who also produced Miami cable subscribers. Recent efforts to in- and the strip will leave the air by Vice for NBC in the mid- 1980's, re- crease that number were met with early February. The show launched turns to the South Florida location "varying degrees of coldness," said Sept. 14 in 13 markets and aver- to shoot South Beach.

26 Closed Circuit Nov 2 1992 Broadcasting

Founder and Editor Sol Talahotl (1904-1982) Broadcasting ci Monday Memo 1705 DeSales Street. N.W, Washington. D.C. 20036 Phone: 202 - 659 -2340 Circulation: 800 -323-4345 Editorial Fax: 202- 429-0651 o Administrative Fax 202 -331 -1732 0 Advertising Fax: 202 -293 -3278 "TV and radio are about to electronically Lawrence B. Talshoff, chairman. David Persson, publisher. connect to major trading partners." Editorial Donald V. West, senior vice president and editor. Mark K. Millar, managing editor. and radio is method by Harry A. Jesaell, senior editor. Anew era in television How bad the present Kira Greens (special projects), John S. Eggerton, advertising is about to begin. It which TV and radio business is pro- assistant managing editors. David R. Borucki, art director. a is taking shape now, and deci- cessed? Bad. It is transactional sys- Washington sions that are being made promise to tem that's archaic, error- ridden, huge- Randall M. Sukow, Peter D. Lambert (technology), Joe Flint, be extremely important to the future ly expensive and -worse-an enor- Patrick Watson, assistant editors. well -being of all concerned: stations, mous problem for TV and radio's John Gallagher, staff writer. Marsha L. Bell, editorial assistant. networks, reps and agencies. agency customers. Denise P. Smith, Kenneth Ray, production. What's changing? It's a system that has evolved over New York Buyers and sellers of television and time without any thought given to 475 Park Ave. South 10016: 212- 340-9860; Editorial Fax: 212 -340-9874: radio advertising are about to connect what the industry really needs to man- Advertising Fax: 212 -340 -9869 with the and extemely Geoffrey Foists, bureau chief. each other electronically for the age voluminous Stephen McClellan, chief correspondent. first time. The method by which me- complicated load of information that Rich Brown, Sharon D. Moshavi, assistant editors. dia buys are processed is moves among TV, radio, Peter Viles, staff writer. going to change more in reps and agencies as orders Hollywood it 1680 N. Vine St., 90028; 213 -463 -3148; the next 12 months than are processed. Fax: 213-463 -3159 has in several decades. It is an amazingly primi- Steve Coe, assistant editor (networks). An American Associa- tive system held together Mike Freeman, assistant editor (syndication). tion of Advertising Agen- by millions of hours of Advertising New York cies committee has just en- clerical work. It produces 212-340 -9860 dorsed the idea of linking millions of time- consum- Lawrence W. Oliver, advertising director. Leslie Lillian Levy, marketing services director. agencies, reps, stations ing and costly mistakes Joseph E. Ondrtek, East Coast regional sales manager. and broadcast -cable net- that divert attention from Rand! T. Schatz, sales manager. works electronically. the real job of making me- William C. Schenck, account executive. Joan Miller, executive secretary How come there's such dia work for advertisers. Barbara Sonnentsld, sales assistant universal agreement that a By David Graves, president, For television and radio, Hollywood AdVelue Network, New York 213 -463 -3148 new way of transacting too, it's an equally oner- Nancy J. Logan, West Coast sales manager. business is now badly needed? Be- ous problem. The way transactions are Sandra Klausner, editorial- advertising assistant. Washington cause the way it's being done is bury- currently logged, re- worked, tracked 202-659 -2340 a Doris Kelly, sales service manager. ing the business in paperwork and re- and invoiced is costing the media Mitzi Miller, classified advertising manager. work, with the real work of effective fortune in lost orders, errant order en- Advertising Representatives buying and selling suffering. tries, unresolved invoices and- signif- Lewis Edge e Associates (Southwest regional advertising): in and all North American equipment Ask agency buyers what it's like to icantly -the resulting lag time pay- 609- 683 -7900: Fax: 609.497 -0412 be involved in managing today's ment. Yukarl Media Inc. (Japan). (06)925-4452. Fax - (06) 925.5005 crushing volume of TV and radio ad All of this is about to change. Distribution transactions and they will likely tell TV and radio are about to begin elec- William Cunningham, distribution manager. you that the work now required just to tronically connecting to their major 212- 545 -5435 process orders has often become an trading partners. The industry's migra- Circulation Michael Borchetta, subscription promotion director. all- consuming task. tion to an enhanced system of commu- P.O. Box 715, Brewster, N.Y. 10509 -9873 It's crunch time. There are fewer nication will involve important choices 0212- 545 -5432 o Fax. 914 -878 -7317 buyers to handle more work. Flights in the coming months. Done right, the Production Harry Stevens, production manager. are shorter, there are more media op- coming electronic connection of agen- Rick Higgs, assistant production manager. tions that need to be evaluated -and cies, reps and television -radio will work Corporate Relations new choices available within each. to support, not replace, the traditional Patricia A. Vance, drector. What we're slowly losing in all this buyer -seller partnership. An electronic Broadcasting & Cable Market Place is the creative insight and critical business support system needs to be- Editorial 908 -464 -6800 a Circulation 800-521-8110 a Advertising 212 -340-9860 thinking that experienced buying and gin its work only after buyers and selling professionals have always sellers have finished theirs. Cahners Consumer /Entertainment Publishing Division a media The moment for making a dramatic brought to the execution of John J. Beni, senior VP- general manager. plan. The continuing erosion of the improvement in the way we do busi- Nell Perlman, senior VP -group publisher. Lawrence B. Talshott, adviser. traditional buyer -seller partnership is ness is upon us. Everyone would be Phyllis Steinberg, director of customized driving TV and radio ever closer to well served to learn more about what's communications. becoming the kind of commodity busi- being planned and to be involved in Cahners Publishing Company ness media people have long worried the decisions being made that will af- Terrence M. McDemtott, president-COO. Reed Publishing (U.S.A.) Inc. about it becoming. fect them. Robert L Krakoff, chairman -CEO.

28 Monday Memo Nov 2 1992 Broadcasting HE

ESTABLISH ED THE FIRST NEW NETWORK

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.V M.: 11141y. roadcastìngiiie1sen Local TV News Census RATINGS UP IN TOP 25 MARKETS; NEWSCASTS ADDED IN SMALLER CITIES Exclusive survey of television news shows growth in spite of increased competition

By Geoffrey Foisie news have slipped barely at all. And plus. For late news, the ratings range over the last year, the number of is closer: from a 10.9 to a 12.7. Eve- The last time anyone published a newscasts in smaller markets has in- ning newscasts in the top 25 markets statistical barometer of local TV creased. These conclusions are based are, on average, more than twice as station news was five years ago. on BROADCASTING'S analysis of raw long as in the smaller markets. And At that time the competitive condi- data provided by Nielsen Media Re- there are more of them per market, not tions were more favorable; cable had search from its May 1992 and May surprising if for no other reason than I I million fewer subscribers and 1991 National Station Index. that 28 of the smaller DMA's have CNN's Headline News was available The census analyzed local news- fewer than three TV stations. to roughly 25 million homes. Today casts, both affiliate and independent, What is surprising is that the local that number has doubled. And compe- in all 211 Nielsen designated market newscast rating in 1992 is healthy. tition among broadcasters has also in- areas (DMA's) for ratings and pro- Average early news ratings were up tensified. gram length. 8% for stations in the top 25 markets, But the first BROADCASTING /Niel- The results from May 1992 ratings and increased by lesser amounts in the sen census of local TV news finds that show that the viewing of the average other market size brackets. Late news stations have weathered the competi- evening newscast ranged from 9.5% was up in the top 25 as well. Their tion. While ratings of evening news- of all TV households in the top 25 ratings weakness in the smallest mar- casts are down some, those of late markets to 14.3% in markets 101- kets was at least partly attributable to

News Numbers: Evening and Late

Evening News (4 -7 p.m.) Market Rating/ Change from Newscasts Average size share May 1991 per market length (min.)

1 -25 9.5/22 +8% 3.0 83 26 -100 11.3/24 + 4% 2.9 52 101 plus 14.3/29 + 1% 2.2 40

Late News (9 -11:30 p.m.), Affiliates Market Rating/ Change from Newscasts Average size share May 1991 per market length (min.)

1 -25 10.9/22 +6% 3.0 30 26 -100 11.1/24 2.9 30 101 plus 12.7/29 -2% 2.1 30

To be included, newscast had to get at least a 0.2 rating and air for at least half of days during sweeps period. Percentage change is based on ratings. Compiled by BROADCASTING from Nielsen Media Research NSI data

30 Broadcasting/Nielsen Survey Nov 2 1992 Broadeastine HE QUADRUPLED MEN &WOMEN

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L.* 16 f' e . BroadcastinguNielsen Local TV News Census BLUE -RIBBON RATINGS Evening News Late News Markets 1 -25 Markets 1 -25 4° WFTV(TV) Orlando -Daytona 21.3/40 KSDK(TV) St. Louis 20.0/32 Beach -Melbourne Paul 19.6/31 KDKA-TV Pittsburgh* 20.0/38 WCCO -TV Minneapolis St. 19.2/30 WPVI-TV Philadelphia" 18.9/37 WFAA -TV Dallas -Fort Worth WJW -TV Cleveland*** 17.6/39 KSDK(TV) St. Louis 18.1/34 17.5/28 WJW-TV Cleveland* 16.6/34 KARE(TV) Minneapolis -St. Paul

Markets 26 -100 Markets 26 -100 Mo. 23.3/45 WBIR-TV Knoxville, Tenn. 27.5/48 KYTV(TV) Springfield, KCCI-TV Des Moines 22.2/37 KYTV(TV) Springfield, Mo. 26.9/48 WWL-TV New Orleans 22.2/37 WNEP-TV Wilkes Barre -Scranton, Pa. 23.9/43 KOLN(TV) Lincoln -Hstngs -Krny, Neb. 22.1/40 WWL-TV New Orleans 23.8/41 Moines 21.8/37 WCYB-TV Tri -Cities, Tenn.Na. 23.1/42 WHO-TV Des

101 -211 Markets 101 -211 Markets KPLC-TV Lake Charles, La. 40.3/71 WAGM -TV Presque Isle, Me. 53.2/81 Platte, Neb. KAIT -TV Jonesboro, Ark. 46.7/73 KNOP-TV North 40.2/76 WWNY -TV Watertown, N.Y. 42.7/78 WDAM-TV Hattiesburg -Laurel, Miss. 39.0/71 WDAM -TV Hattiesburg -Laurel, Miss. 42.1/69 KAIT-TV Jonesboro, Ark. 35.0/75 WALB -TV Albany, Ga.' 42.0/71 KMVT(TV) Twin Falls, Idaho 32.8/63

60- minute newscasts; the rest are 30 minutes. "' At 11 p.m., all others are at 10 p.m. Had more than one newscast ranked in top five during time period. Compiled by BROADCASTING from Nielsen Media Research NSI data.

their increasing number. The decline in early news was more the additional evening newscasts With cable and other viewing alter- noticeable, from an average 21.5 to an (roughly 10 versus a year ago) were natives continuing to multiply, why 18.3 among the top 20 newscasts in likely to have been added in an earlier did local news ratings increase in the the top 50 DMA's. time slot, when homes- using -televi- top 25 markets versus last year? John The strength of local newscasts car- sion were lower, leading to a lower Miller, news director of WFAA -TV Dal- ries beyond the 11:30 p.m. time peri- rating. las, which has the third -highest -ranked od. Roughly 70 stations, including An example of where evening news late newscast in the 1 -25 bracket, seven Fox affiliates, carry news be- has recently increased is Bangor, Me., speculated that events of May, includ- tween 11:30 p.m. and 2 a.m. Al- the 154th DMA. The three affiliates in ing the Los Angeles riots and the pres- though most of those newscasts -typi- that market already were well-reward- idential election campaigns, may have cally reruns of earlier news shows - ed by viewers with 119 share points had something to do with higher view- average less than a 1 rating, in the top for three newscasts-the one at 5:30 er levels. 25 markets they average a 2, with p.m. had a 30 share, while two com- But David Bartlett, president of the WFAA -TV's 12:45 a.m. late news rerun peting newscasts at 6 p.m. had a com- Radio -Television News Directors As- leading the country with a 4.4 rat - bined 89 share. This summer, ABC sociation, said that viewers' interest in ing/25 share. affiliate WVII -TV added a half -hour, both of those events would typically The next two highest rated post - and NBC affiliate WLBZ -TV added a be thought to go to cable news net- midnight newscasts are WAGA -TV At- "softer" half -hour of news, leading works or national news: "I would lanta's 3.1/18 and WCPO -TV Cincin- into its 6 p.m. newscast. The third think that in the markets outside of nati's 3/20. station is market leader WABI -TV. Nan- Los Angeles [the riots] would be of as The flip side of the ratings story is cy Cantin, WLBZ -TV news director, much help to alternatives as to local that smaller -market newscasts, on av- said that much of the community newscasts." erage, were flat or down slightly from works in paper mills and factories, and Local news ratings have declined a year ago. That development, surpris- evening news is watched by many only modestly over the past four ingly, may come from the growth of viewers coming off shifts. But that years. An analysis of the highest rated local news. If the additional newscasts doesn't mean that everyone in Bangor newscasts -using last May's num- were added in the same time slot as retires early-the three 11 p.m. news- bers, to avoid any unfair ratings boost existing newscasts, more stations end- casts weighed in with a more -than- from 1992 campaign news -versus ed up dividing the same viewing pie, respectable 79 combined share. the same ratings four years ago, shows thereby resulting in a lower average an average decline of only one rating rating. Or, as Teddy Reynolds, Petry Next week: Independents, early point in late news. vice president, research, pointed out, morning and noon.

32 Broadcasting/Nielsen Survey Nov 2 1992 Broadgsths' HE STOLE THE AUDIENCE ATOM AMERICA'S MS »wo. 7_... 0 .. 40'Nr rwo MOST POPULAR a .11r / IN aall/ ' 41111 .tfP . ada1 OA. w w SHOW, . 2..a_ _- .

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NETWORK PRE- EMPTIONS ON RISE Some affiliates contemplate substituting first-run shows for flagging network offerings; prime time is becoming increasingly vulnerable

By Steve McClellan 'Arsenio' is just one of the Network program pre -emptions syndicated are up this season, and it ap- offerings contributing to pears that prime time, which in an increase in the past has been more immune to pre- network pre- emptions than other dayparts, is be- emptions. coming more vulnerable. One indication is that the number of ABC affiliates pre- empting a prime time program on a regular basis is up 50% this year. Another indication is that the new weekly action hour from Paramount, The Untouchables, has been picked up by close to three dozen affiliates in the top 60 markets, with additional clearances in smaller mar- kets. On the record, many of those sta- Pre- emptions are a problem that has ford, KXTV(TV) and WJBK -TV. tions say they haven't decided where long plagued the networks in dayparts In addition, a number of CBS affili- they will put the show, but sources say other than prime time. A recent exam- ates have agreed to clear Arsenio start- Paramount executives claim in casual ple is late night, where Paramount has ing next January or September, in- conversations that a number of the sta- made further inroads clearing the late- cluding KIRO-TV Seattle, WCPX -TV tions have committed to putting the Orlando and stations in Reno, Nev., show in prime time, in place of flag- Portland, Me., Roanoke, Va., Do- ging network shows. The Untouch- than, Ala., and Odessa and Corpus ables debuts in January. ` `Nobody wants to Christi, Texas. Some station officials say if the hurt the network.... Paramount's effort was helped a show is a hit, they would strongly good deal by the fact that many Fox consider moving it to prime time. That's like eating your affiliates carrying Arsenio couldn't Among the affiliates that have own guarantee the 11 p.m. time period, cleared The Untouchables are CBS af- children. But with Fox's plan to develop a late -night filiates KDKA -TV Pittsburgh, WJBK -TV we're businessmen network show (Chevy Chase and/or Detroit, WCPX-TV Orlando, WBNS -TV David Letterman) for next January. Columbus, Ohio, and KTHV(TV) Little first." One station making the switch is Rock. ABC affiliates that have cleared Michael Schweitzer, WCPX- WCPX-TV Orlando. According to the the show include wjz -TV Baltimore TV Orlando station's general manager, Michael and WPRI -TV Providence. WCVB -Tv Schweitzer, many advertisers consider Boston is considering the show. NBC Arsenio a "must buy" in late night. affiliate wYFF -TV Greenville, S.C., night syndication show Arsenio Hall "Nobody wants to hurt the network," has also cleared the program. on affiliates starting in January. says Schweitzer. "That's like eating In addition, almost two dozen top - Of the big three, CBS has perhaps your own children. But we're busi- 60 Fox affiliates have cleared The Un- been hit hardest by pre- emptions for nessmen first. Nobody is going to hurt touchables, including WTxF -TV Phila- Arsenio. Among the CBS stations themselves." delphia, KCPQ -TV Seattle, KDVR-TV clearing the show are WAGA -TV Atlan- wCPX has also picked up The Un- Denver and KTXL-TV Sacramento. ta, WJW -TV Cleveland, WFSB -Tv Hart- touchables and Deep Space Nine. The

34 Television Nov 2 1992 Broadcasting HE HEADS THE ULTIMATE

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r - "MI Mao 80 .Y1 isng., NMM. latter, he says, will be used for Satur- day access. The Untouchables, he TERMS OF ENTICEMENT says, may go late night. At CBS, Tony Malara, president, According to sources, Buena Vista Television's planned fall 1995 affiliate relations, acknowledges that launches of Blossom and Dinosaurs are being offered for substantially clearance levels for late night, current- shorter licensing terms. BVT has begun pitching Blossom on a cash -plus- ly at 79%, could be better. In late barter basis (one minute of national ad time) for a maximum three -year night, he says, "our competition is not term, while Dinosaurs is being offered on a straight barter basis with a I.eno or Nightline, it's syndication." two -year licensing cap. The affiliates, says Malara, "have as much to do with the success of the network" as anyone at CBS. He also cially, ABC says the show is in a test it," he says. "We've written letters to said that the network's "Crimetime" phase. them to let them know how unhappy block has a better household rating A number of factors appear to be at we are that they aren't team players." than Arsenio this season (3.1 vs. 2.8) the root of the pre- emption trend, not But while the issue continues to be a and that the shows are tied with adults the least of which are continuing sensitive one, station executives con- 18-49. "Think of where we'd be if we strains on the network affiliate rela- tacted last week say it's a decision had 98% clearance like Arsenio," he tionship over compensation; the con- made on a very selective basis, and says. tinuing lackluster economy, which is with the understanding that wholesale In prime time, says Malara, "no driving stations to look for additional pre- emptions are not in the best inter- CBS affiliate is pre- empting prime local inventory, and the continuing de- ests of either the network or the sta- time on a regular basis," with the cline of network ratings. tions. exception of wcpx -Tv, which has had On a night -by -night basis, there is And syndicators say that while Star Trek: TNG on Saturday nights for more bad news than good for each of they'd love to have more affiliates the last three seasons. the networks in prime time so far this pick up their shows, its's quite a chal- But pre- emptions in prime time season. In fact, all four are down by lenge to get affiliates to make the kind would probably be greater but for the double digits (based on national Niel- of commitment they need upfront fact that CBS compromised on its hot- sen rating tallies) on at least one night. (i.e., a daypart- specific, 52 -week ly debated and much reviled proposal NBC has been hit the hardest, with clearance guarantee) to license them a to roll back compensation earlier this double -digit drops on five nights. show. year. "We dodged a big bullet," he On average, NBC, CBS and Fox Earlier this year, Multimedia Enter- says. "I'm convinced we would have are all down in the ratings in prime tainment aggressively pitched non- more prime time outages" if the two time compared with a year ago. ABC CBS affiliates on picking up the off- sides hadn't come to terms. is flat. CBS late-night action show Sweating CBS is also trying to keep affiliates George Newi, executive vice presi- Bullets for prime time, even offering in line with CBS This Morning. Last dent, affiliate relations at ABC, be- compensation as part of the deal. Ac- month, CBS announced it was giving lieves the faltering economy is the real cording to Multimedia Entertainment its affiliates more local time in the culprit. "There's a desire on the part President Bob Turner, he didn't get as show, although that was not enough to of local stations to have more prime many affiliates to sign up as he expect- stop high -profile defections in Detroit time local inventory," he says. ed. and Atlanta. Newi says the number of ABC affil- Turner says that 48% of the show's Only about 20% of NBC affiliates iates pre- empting the network in prime clearances are for prime time, but only carry the network daytime schedule in time on a regular basis was up to eight a "small percentage of those" repre- pattern. Among those who haven't this season, from four a year ago. sent affiliate clearances. "The net- done so for some time is the network's "There isn't much we can do about works are trying to design defenses" flagship O &O, WNBC -TV New York. against such pre- emptions, he says, by Last month, NBC said it was giving making compensation more perfor- back another half -hour of daytime to 'UNTOUCHABLES' mance oriented. "Many affiliates are affiliates and putting owned stations PRODUCERS DEPART disinclined to pre-empt. They see the President John Rohrbeck in charge of worth of the network system. I think the daypart. Last week, CBS an- Ken Solarz and Jacob Epstein, you'll see more of it, but I think it will nounced it was also giving back one co- executive producers of happen slower than [syndicators] hour of daytime (10 -11 a.m.) to affili- Paramount's Untouchables, first- might have expected or hoped." ates. run project targeted for January Affiliate executives seemed to agree On Saturday mornings, NBC's 1993, have left the Chicago - with the notion. John Spinola, vice problems got so bad that it decided to based production to "pursue oth- president and general manager, WBZ- drop programing to children this sea- er projects." The two were ru- TV Boston, says this will be a "bench- son. ABC has tried and failed several mored to have been fired, but a mark year" for NBC and its affiliates, times to launch a successful post - Paramount spokeswoman said which have agreed to pour a huge Nightline show. Its most recent effort they left of their own accord and chunk of network compensation dol- started last week -a talk/home shop- had no creative differences with lars into local promotion of network ping hybrid that 47 affiliates have executive producer Christopher shows. "Until we get the results, it's agreed to air, including affiliates in Crowe. premature to be considering incremen- Denver, Cincinnati and Houston. Offi- tal pre- emptions," he says.

36 Television Nov 2 1992 Broadcasting AND HE DID IT ALL WITH ONLY 8 FINGERS.

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Broadcasting's Ratings Week GI Oct 19 -25 ABC CBS NBC FOX MONDAY 16.4/25 16.4/25 13.4/20 NO PROGRAMING 8:00 * Presidential Debate * * Presidential Debate * * Presidential Debate * 8:30 11. '92 Vote 16.5/24 19. Evening Shade 14.7/21. 52. Dec '92 /Blosm 11.6/16 7. Murphy Brown 18.0/26 9:00 16. NFL Monday Night 23. NBC Monday Night 9:30 Football- Cincinnati 10. Love and War 16.6/24 Movies -Jonathan: The Boy Bengals vs. Pittsburgh 10:00 13. Northern Exposure Nobody Wanted 13.8/21 10:30 Steelers 15.2/25 16.2/27 TUESDAY 14.5/22 19.2/30 13.8/21 NO PROGRAMING 14. Full House 16.0/25 28. Series Pre Game 12.6/22 8:00 53. Quantum Leap 10.1/16 8:30 21. Hangen w /Mr. C 14.6/22 9:00 5. Roseanne 20.2/29 15. NBC Movie of the 9:30 8. Coach 17.0/25 Atlanta Braves vs. Toronto Blue Jays 20.8/33 Week -Danielle Steel's 10:00 59. Going to Extremes "Jewels," Pt. 2 15.6/24 10:30 9.6/16 WEDNESDAY 11.1/17 17.9/29 12.0/19 9.6/14 8:00 42. Wonder Years 10.8/17 42. Pre Game Show 10.8/19 18. Unsolved Mysteries 42. Beverly Hills 90210 8:30 53. Doog!e Hawser 10.1/15 14.9/23 10.8/17 12. Home Improvmt 16.4/24 53. Seinfeld 10.1/15 9:00 6. World Series Game 4- 69. Melrose Place 8.3/12 9:30 42. Laurie Hill 10.8/16 Atlanta Braves vs. Toronto 56. Mad About You 10.0/15 10:00 Blue Jays 18.9/30 64. Civil Wars 9.2/16 39. Law and Order 11.0/19 10:30 THURSDAY 9.5/15 20.5/33 12.2/20 8.4/13 8:00 64. Delta 9.2/15 36. Pre Game Show 11.2/20 61.. A DNfmt World 9.5/16 32. Simpsons 11.6/19 8:30 61. Perot '92 Paid Ad 9.5/15 72. Rhythm and Blues 8.0/13 48. Martin 10.4/16 9:00 19. Cheers 14.7/22 71. Homefront 8.1/12 3. World Series Game 4- 81. The Heights 5.7/9 9:30 Atlanta Braves vs. Toronto 26. Wings 12.9/20 10:00 Blue Jays 21.6/36 37. Primetime Live 11.1/18 22. L.A. Law 13.9/23 10:30 FRIDAY 1.2.6/23 10.2/19 7.0/13 6.2/11 8:00 35. Family Matters 11.3/21 58. Golden Palace 9.9/19 73. Perot '92 Paid Ad 7.8/15 77. America's Most Wanted 8:30 33. Step By Step 11.5/21 41. Major Dad 10.9/20 92. Dr. John Hagelin 3.4/6 7.1/13 9:00 48. Dinosaurs 10.4/19 37. Designing Wmn 11.1/20 80. Sightings 9:30 68. Camp Wilder 8.7/16 48. Bob 10.4/19 78. NBC News: Cuban 89. Likely Suspects 4.6/8 10:00 Crisis 7.0/13 9. 20/20 16.8/31 62. Picket Fences 9.4/17 10:30 SATURDAY 6.4/11 19.5/34 9.1/16 6.7/12 8:00 85. Dinosaurs 5.2/10 59. Perot '92 Paid Ad 9.8/19 70. Fresh Prince 8.2/15 74. Cops 7.5/14 8:30 84. Last Halloween 5.3/9 74. Out All Night 7.5/13 72. Cops 2 8.0/14 9:00 51. Empty Nest 10.3/17 79. Code 3 6.6/11 82. Covington Cross 5.0/8 2. World Series Game 6- 9:30 Atlanta Braves vs. Toronto 56. Nurses 10.0/17 88. Code 3 4.8/8 10:00 Blue Jays 22.7/41 67. The Commish 8.9/16 62. Sisters 9.4/16 10:30 SUNDAY 9.8/15 16.5/26 10.9/18 7.7/12 7:00 81. ABC's World of 90. Great Scott 4.3/7 1. 60 Minutes 24.7/39 74. Secret Service 7.5/12 7:30 Discovery 5.7/9 90. Ben Stiller Show 4.3/7 Am Fun Home Vid In Color 8:00 25. 1.3.0/19 46. I Witness Video 39. Living 11.0/16 8:30 33. Am Fun People 115/17 10.6/16 59. Martin 9.6/14 23. CBS Sunday 9:00 Movie- 30. Manied w/Childn 12.3/19 ABC The Women of Windsor 31. NBC Sunday Night 9:30 46. Sunday Night 64. Herman's Head 9.2/15 Movie -Back to the Future, 13.8/22 Movie -In the Line of Duty. 83. Flying Blind 5.5/9 10:00 Part II 10.6/18 Street War 11.9/20 10:30 86. Woops! 5.0/9

WEEK'S AVGS 11.3/18 17.1/28 11.3/18 7.7/12 SSN. TO DATE 12.2/20 14.1/24 11.1/19 7.6/13

RANKING /SHOW [PROGRAM RATING/SHARE! PREMIERE SOURCE NIELSEN MEDIA RESEARCH YELLOW TINT IS WINNER OF TIME SLOT

42 Television Nov21992 Broadcasting MTM READIES TO OPEN 'SHADE' IN SYNDICATION Stations will get option of triggering show in either 1994 or '95 By Mike Freeman episode) licensing terms for Evening Shade. MTM is offering stations the As MTM Television Distribution option of triggering the sitcom in fall opens the sales launch of Eve- 1994 or 1995, with either start date ning Shade, it hopes to dis- kicking off initial five -year licensing abuse station group executives and cycles. However, in a marketing plan general managers of the notion that the that reps say is strikingly similar to I2 -34 demographic group is the key MCA TV's sales launch of Coach last target audience that fuels the success year, stations that choose to trigger of most off- network sitcoms. Evening Shade in 1994 will be able to MTM has created a "gold stan- defer the two years of national barter dard" research model, which claims time until the following season. that post -war 25 -54 baby -boomers are Given that CBS Entertainment is a the backbone of long -term, mass -ap- co-production partner with MTM and peal situation comedies. Mozark Productions on the show, it's MTM's slick Evening Shade pre- no surprise that the Monday night 8 sentation book, centrally themed as p.m. sitcom block anchor has received "syndication gold," is more than a an additional two -year commitment phrase -it's a historical programing from CBS, enabling MTM Television model that MTM Television Distribu- Distribution to guarantee 125 episodes MTM targets 'Evening Shade' as baby- tion President Kevin Tannehill sug- boomer draw in syndication. for its initial off-network cycle. gests is a "gauge" station executives If CBS should renew the series for may want to use in considering the three additional seasons of fast -mn acquisition of syndicated programing. Apparently New York station rep production through 1997 -98, stations MTM, of course, is eager to per- executives, who were the first to re- would be obligated to a maximum suade stations to buy into a widely ceive presentations less than two eight -year licensing term (up to 2003). perceived adult- skewing sitcom. But weeks ago, expressed no trepidation While acknowledging that MTM it's an impressive case study nonethe- about the weekly cash-plus -barter (one "modeled" its launch on Coach's less. minute of national barter ad time per marketing plan, Tannehill said an ex-

FAMILY CHANNEL TO THE 'RESCUE'

The Family Channel has made a deal for a simulta- ship WNYW(TV) New York has already bought the se- neous cable run of MTM Television Enterprises' ries for next season, where it might team the show with Rescue 911, starting with the show's syndication debut A Current Affair in prime access. He also said MTM in fall 1993. Family Channel parent Inter- has "multiple offers" from the Los Ange- national Family Entertainment is acquir- les market and interest from CBS's O &O ing MTM Television Enterprises. station group. MTM Television Distribution President Although Tannehill said he was un- Kevin Tannehill revealed that an overall aware of where The Family Channel may distribution agreement had been complet- schedule its 911 run, he sought to allay ed last week with Rescue 911 co- produc- some possible broadcaster concern over ers Arnold Shapiro Productions and CBS sharing the series by adding that the cable Entertainment, the latter of which has a network has "lower penetration levels" similar deal with MTM for the off-netwok than USA Network or Lifetime. syndication of Evening Shade (see accom- "WNYW and the CBS O &O's have had panying story). While Tannehill suggest- no critical objections to it [the simulta- ed that The Family Channel has a long- neous cable window]," Tannehill term licensing deal, he said stations will claimed. "If anything, they've expressed be offered highly unusual single -year optimism over the cross -promotion possi- straight (weekly) cash licensing terms. MTM's 'Rescue 911' will bilities with cable. In fact, with The Fam- MTM is offering the show in an edited have simultaneous cable ily Channel partially subsidizing the syn- and syndication runs. half-hour version, guaranteeing 100 epi- dication run, stations will be able to do sodes for stripping. It has enough material from the single -year cash deals free of [national] barter ad time, series to offer at least another 50 episodes in the not -so- which has become an increasing burden on their local distant future. Tannehill revealed that Fox O &O flag- ad inventory in recent years." -MF

Broadcasting Nov 2 1992 Television 43 ception allows stations to briefly The "gold standard" model, which Over the last 30 years, while the "rest" Evening Shade if they triggér it specifies mass appeal, standalone majority baby -boomer population has early in fall 1994. strength, salable demographics, day - dominated the interest of advertisers, Tannehill estimates that Evening part flexibility and longevity as key some television programers have re- Shade will average eight runs over its tenets for a successful sitcom fran- mained key boosters of the 18 -49 de- initial five -year term with stations. chise, identifies six adult -appeal sit- mographic group. In a study of top -50 "We feel Coach could meet our 'gold corns that ranked among the top -10 markets that MTM commissioned standard' model, in terms of appealing off -network sitcoms for five or more from Frank Magid & Associates, 85% to male 25 -54 demos and the flexibili- consecutive years; M *A *S *H, The Jef- of the general sales managers and gen- ty to air in early- and late -fringe time ferson, Barney Miller, WKRP in Cin- eral managers identified the 25 -54 periods. Clearly, Evening Shade meets cinnati, Three's Company and Cheers. demo group as the most "desirable those criteria, but also has the ability When it came to perceived younger - and salable" age group, according to to stand alone, where Coach originally appeal (12-34 demo) sitcoms, the re- Tannehill. relied on Roseanne as lead -in on Tues- search paper noted that ALF, Mork "As the baby boomers continue to day nights. Evening Shade is really a 9 and Mindy, Family Ties and Perfect age," he says, "I am convinced that p.m. show stuck in an 8 p.m. time Strangers had "very short" syndicat- by the year 2000 the key demo group period." ed lifespans. will be 34 -64."

FOX O &O DEAL FOR 'BERRY' IN WORKS NBC apparently also showed interest in talker for daytime

By Mike Freeman WJBK -TV Detroit, WSB -TV Atlanta, Simpson, he did say that the off-Fox WJW -TV Cleveland, wPxi -Tv Pitts- Cops reality strip is being offered on a According to sources, the Fox burgh, KXTV -TV Sacramento and straight cash license for initial two - O &O group is close to complet- KNSD -TV San Diego. year terms. He also added that stations ing a deal for Twentieth Televi- Twentieth is aggressively seeking have the option to negotiate for sixth - sion's Bertice Berry talk show (fall two -year commitments for Berry, day airings, if they should so desire. 1993) as part of an effort to create a which is being offered on a cash -plus- Cops is currently undergoing a stag- morning talk/reality block for the sev- barter (three minutes national ad time) gered rollout in just over a half-dozen en- station group. basis. While Twentieth Television metered markets, where it has been In a strange turn of events, sources syndication President Greg Meidel de- turning in a surprising 6.1 rating/13 also said that in recent weeks, Twenti- clined comment on Berry clearances share average (improving upon lead -in eth had been holding discussions with or rumors that have been flying about programing and October 1991 pro- NBC Television Stations President the pending fall 1995 launch of The graming by nearly 30% in share). John Rohrbeck about clearing Berry on NBC's morning schedule. Howev- er, it is reported that Fox Television 'FRESH PRINCE' GOING FOR CASH PLUS Stations Inc. President Mitchell Stern intervened by committing Fox O &O's A dd Fresh Prince of Bel Air to the growing list of off-network sitcoms to morning airings of Berry as part of being offered for cash plus barter. Warner Bros. Domestic Television a yet- to -be- developed talk show and Distribution is making presentations for the sitcom, due to hit the airwaves reality -based news programing block. in the fall of 1994. Scott Carlin, executive vice Such 'a deal could further solidify the president, WBDTD, confirmed that the deal in- Fox O &O's daytime schedule, which cludes a three-and -a- half -year run for four seasons has already emerged as a power in the of the show (94 episodes), with six months tacked afternoons with The Fox Children's on to that term for each season beyond the four that Network animated programing block. the show runs on the network (currently, NBC). "After Rohrbeck saw the presenta- The barter element is one minute per episode for tion, he immediately put a strong offer the first two years of the run, during which stations on the table to clear Bertice [Berry] on are required to air the show six days a week, with NBC's struggling daytime schedule," no rest period. After the first two years, stations said a source close to Twentieth. "Ev- can air the show in whatever pattern they choose. idently, Twentieth still saw a greater Carlin said there would be no cable window during the first broadcast syndication cycle. "Demo- 'Fresh Prince' will upside potential by staying the syndi- roll out in 1994 cation route." graphically, we think the show dovetails nicely It appears that Twentieth is getting with current viewing pattens of independents and Fox affiliates between 5 strong bites for Berry outside the Fox p.m. and 8 p.m.," said Carlin. At that time on those stations, viewers 12- O &O group as well. Outside stations 34 make up about 45% of the audience, he said. About 46% of Fresh signing up for the fall 1993 launch Prince's audience is composed of 12- 34-year-olds, he added. vehicle in recent days have included

44 Television Nov 2 1992 Broadcasting NOVEMBER SWEEPS ARE SET TO MUSIC Sinatra, Jackson Five stories are among miniseries scheduled for November airing By Steve Coe

AII three of the big networks have miniseries on their No- vember sweeps schedules this month, but it is ABC and CBS multi- part projects based on musical legends that have attracted the attention. ABC has fashioned its November sweeps programing around The Jacksons: An American Dream, airing on Nov. 15 and 18, while CBS is anchoring its sweeps lineup around another musical powerhouse in the two -part Sinatra. The Arbitron- measured November sweeps runs from Oct. 28 to Nov. 24, with Nielsen's ratings month comput- ed between Oct. 29 and Nov. 25. ABC's five -hour, two -part The Jacksons traces the rise to fame of the singing Jackson family. The project stars Billy Dee Williams, Vanessa Williams, Holly Robinson and Law- Frank Sinatra, played by Philip Casanoff (r), with bandleader Tommy Dorsey (Bob rence Hilton Jacobs. Part one of the Gunton) in CBS's live -hour mini- series on the singer's life. miniseries airs on Sunday, Nov. 15, at 8 -11 p.m.; part two is set for Wednes- air season premieres of In the Heat of judicial system. day, Nov. 18. the Night and Knots Landing during NBC will also make use of a stunt In addition to the miniseries, ABC the sweeps. The former debuted on from past sweeps periods by program- also has a slate of specials including Wednesday, Oct. 28, and Knots ing an hour of seamless programing on another Barbara Walters installment opened the season on Thursday, Oct. Saturday night with Empty Nest and featuring interviews with Al Pacino, 29. Nurses, on Nov. 7. The two shows Jerry Seinfeld and Clint Eastwood. CBS has also scheduled several blend: stars from both casts appear on Hollywood Palace, with Suzanne theatricals, including "E.T., The Ex- both series with Geraldo Rivera guest- Somers as host, looks at never- before- tra- Terrestrial," set for Thanksgiving. starring. seen clips from the weekly variety The other movies include "Beaches" Other series highlights include a show The Hollywood Palace, which on Saturday, Oct. 31, at 8:30-11 p.m., special one -hour episode of A Differ- aired on ABC years ago. No air dates "Coming to America" on Saturday, ent World scheduled for Thursday, have been announced for these pro- Nov. 7, at 8:30 -11, "Tequila Sun- Nov. 12, at 8 -9 p.m.; a two -part jects. rise," Saturday, Nov. 14, 8:30 -11, Cheers on Nov. 5 and 12, and a three - On Thursday, Nov. 19, at 8 -IO and "Lethal Weapon II" on Tuesday, part Quantum Leap, with part one air- p.m., Great Television Moments: Nov. 24. at 8:30 -11 p.m. ing on Tuesday, Nov. 17, and parts What We Watched looks at memorable Other CBS sweeps programing in- two and three scheduled for Nov. 24 at moments on TV from the past four cludes Her Final Fury: Betty Broder- 8 -10 p.m. decades. A variety of hosts will partic- ick, The Last Chapter, with Meredith Specials scheduled on NBC include ipate, including Candice Bergen, Baxter reprising her role from last sea- Saturday Night Live's Presidential Richard Chamberlain, Louis Gossett son's highly rated made -for movie and Bash, which features political -themed Jr. and James Woods. set to air on Sunday, Nov. 1. A two - clips from previous Saturday Night The five -hour Sinatra miniseries part Designing Women will air on Live telecasts. The special airs on Sun- won't go head -to -head with ABC's Nov. 6 and 13, as well as The Al! New day, Nov. I, at 9 -11 p.m. Also, the multi- parter, airing instead on Sunday, Circus of the Stars & Side Show XV!! network presents Donahue: The 25th Nov. 8, at 8 -1I p.m., with part two scheduled for Nov. 27 at 9-11 p.m. Anniversary on Sunday, Nov. 15, at scheduled for Tuesday, Nov. 10, at 9- NBC's four -hour miniseries Deadly 9 -11 p.m. The special includes high- I I p.m. The Sinatra project was over- Matrimony stars Brian Dennehy, Treat lights from the show, of which there seen by his daughter Tina Sinatra and Williams and Susan Ruttan and airs on have been more than 6,000 episodes. stars Philip Casnoff, Olympia Dukakis Sunday, Nov. 22, at 9 -11 and con- Theatricals set to air include "Prob- and Rod Steiger. cludes on Monday, Nov. 23, at 9 -11 lem Child 2" for Monday, Nov. 2, Because the network's coverage of p.m. The project, based on a true sto- and "The Hard Way," scheduled for Major League Baseball delayed the ry, focuses on corruption and murder Sunday, Nov. 8, 9-11 p.m. debut of some of its series, CBS will in the Chicago Police Department and For the ratings month, Fox is con-

Broadcasting Nov 2 1992 Television 45 centrating on highly promotable series election updates in between its two - on Herman's Head. Saturday Night's episodes, especially shows from its hour comedy lineup featuring The Main Event, a one -hour special featur- Wednesday and Thursday night line- Simpsons, Martin, In Living Color ing wrestling from the World Wres- ups. Beverly Hills, 90210 co -stars and Herman's Head. tling Federation airs on Saturday, Luke Perry and Jason Priestly host The Other series highlights include a Nov. 14, at 9 -10 p.m. Fox will also Fox Comedy Hour on election night, four -part 90210 storyline beginning on rebroadcast "Die Hard" on Nov. 16 Nov. 3. Fox will offer half -hour news Nov. 4, as well as a five -part story arc at 8 -10:30 p.m.

PRIME TIME HAS SHIFTED, VIEWERS MAY NOT HAVE San Francisco test has yet to bear out early -to -bed predictions about West Coast By Mike Freeman

Judging by the returns so far, KPIX- TV and KRON -TV, both San Fran- cisco, are having difficulty mak- ing a case that San Francisco viewers are embracing their shifted 7 -IO p.m. lineups and earlier 10 p.m. newscasts. In fact, the respective CBS and NBC affiliates have yet to break out of the (rating) loss column-for either dayparts -in any of the last four sweeps periods (BROADCASTING, March 9, May 25, Aug. 24) since launching the prime time tests last February. Entering the critical November sweeps period, both network affiliates are coming off slight late- newscast de- Kevin O'Brien Brian Fiori clines in October, while Fox affiliate KTVU(TV)'s hour-long IO p.m. news- cast has maintained its top- ranked po- the Nielsen October sweeps on a down KPIX posted a 5% rating loss, with a sition, and ABC O &O KGO- TV -mi- note, averaging a Monday- Sunday 6.6 6.9/13 average. As in the three previ- nus competition at II p.m. -is rating/12 share (NSI, Sept. 24-Oct. ous sweeps periods, KTVU'S long -es- showing significant year-to-year gains 21), off 13% in rating from the 7.6/19 tablished independent IO p.m. news- for its late newscast. average for its I I p.m. newscast a cast held on to its core viewers with a KRON's IO p.m. newscast finished year ago. top- ranked 8.1/15 average, compared with its 8.5/15 year -ago average. "Over four rating books, [KTVU] has beaten back the network affiliates, INS GETS $4.4 MILLION FROM PBS which is a testament to the profession- alism of its news staff and our belief he Independent Television Service (ITVS), a non -profit production T that a little Fox affiliate can maintain service funded by the Corporation for Public Broadcasting (CPB), has its dominant market position despite commissioned 32 programs from over 2,500 applications for its "Televi- an increased challenge from the goli- sion Families" initiative, part of its second annual Open Call project to aths," says KTVU's vice president and increase the involvement of independent productions in the PBS mix. The general manager, Kevin O'Brien. "I service has committed $4.4 million and a total of 161/2 hours to the believe they [KPIX and KRON] are go- projects. "Television Families" is more timely than anticipated, given ing to throw up their hands and go that "family values" became a major campaign issue in this year's back to an 8 -11 p.m. prime time by presidential election. "What 'Television Families' does is offer audiences next June." independent visions of the relationship between TV and the family through Brian Fiori, director of research for a rich and diverse collection of stories made for the medium," says KRON, counters that if KTVU hadn't coordinating producer James Schamus. Five hours of programing is slated posted a slight 5% rating loss, "he for 20 individual half -hour or hour shows, competing for funding of up to wouldn't be encouraging us to aban- $360,000 per show. Three of the 12 Open Call projects are children's don the test and our 10 p.m. news- programs, and will focus on "hope, friendship and respect for human casts." dignity through mulitcultural perspectives," according to ITVS. -1G Fiori adds: "I don't think any one of us thought that [KTVU] was going to

46 Television Nov 2 1992 Broadcasting fall apart right away. We don't have to with an 11.4/19 in October 1991), al- market, while KTVU experienced an beat KTVU to make this work for us. though it may have been artificially 11% drop with an 8.8/15 average. The The way the HUT and PUT levels buoyed by CBS's airings of Major most critical analysis will be the Feb- have increased in the 10 p.m. hour is League Baseball post- season playoff ruary and May 1993 sweeps, which indicative that more viewers are games and a top -ranked prime time allow network and affiliate research watching all of the early newscasts." entertainment lineup. analysts to do a more exact year -to- On the other hand, KGO officials KGO's ABC prime time held even year study of prime time and late may be hoping the other two network with a second -ranked II.0 /I9 in the fringe audience patterns. affiliates extend their prime time tests beyond next May (the planned cut -off for the shift experiments). The ABC O &O's II p.m. newscast improved 37% from its year-ago ratings with a ABC'S OF HOME SHOPPING top- ranked 8.1/21 average. In October 1991, KRON had the top -ranked news- Network is still adjusting to test of `Nitecap' cast (7.8/20), followed by KPIX's (7.1/18). By Steve McClellan in a four -to- six -week test. "When it Also, in the year -to -year sweeps, comes down to it, we're not much After a taping last week from a the talk shows. HUT levels at I I p.m. have remained of different lot of at just over a 40 share average, sug- ABC's new late -night home They call it plugging, not selling." gesting that Bay Area viewers have shopping show, Nitecap, co- ABC should be as comfortable with not opted for extra sleep at the expense host Robin Leach explained his partic- the program as Leach. But executives of late -night viewing. ipation in the show this way: "I'm there clearly are not, for a number of KGO's bolstered late news appeared now doing what many have accused reasons. For one, ABC, whose execu- to have a stronger lead -in to ABC's me of doing throughout my career - tives are decidedly split on whether Nightline (5.2/17, up 24 %) and may being a carnival barker." the concept is worthy of airtime, has In case record waters with have negatively impacted KRON'S I I it isn't clear, the entered uncharted Nite- p.m. telecasts of NBC's The Tonight should show that Leach has no qualms cap. Show with Jay Leno. which plummet- about his carnival barking role on the In theory, the show is a if-you- ed 45% with a 4.0/12 average. How- program, which ABC is testing in can't- beat -'em-join -'em response to ever, it should be noted that part of the about 50 markets around the country direct marketing, which ABC -TV decline may reflect slightly lower na- tional ratings for Leno and heightened sampling for Johnny Carson's farewell tour last year (5.8/22). Moving CBS's "CrimeTime After PrimeTime" dra- ma wheel up a half -hour, KPIX provid- Broadcasting: ed the checkerboard with a 50% year - PO Box 715, Brewster, NY 1 0509 0 715 to -year rating boost with a 3.6/12 average. Save $54 Off The Newsstand Price - Fiori acknowledges that KRON was "quite concerned" about the decline Yes! Please begin my subscription to Broadcasting L7 Magazine: in late night, the first such major de- o 1 year: $99 Canadian Rate: $129 (Price includes GST) crease the affiliate has had in the day - part over the four sweeps periods. He o Foreign Rate (Air): $300 o Foreign Rate (Surface): $149 says, too, the late fringe losses may be o Payment enclosed o Bill me (U.S. only) due to lower ratings in general for Leno. "The demographic ratings from ORDER TOLL -FREE USING VISA, MASTERCARD OR AMEX: 1- 800-323 -4345 the November sweeps will give us more an indication if this is a problem area we'll have to fix later," Fiori Name says. Title In addition to late fringe, CBS and NBC research executives are largely Company focusing on the household and demo- Address __ Home? Yes o No graphic ratings from the 7 -10 p.m. _ prime time rotations. So far, it looks City State Zip as though KRON's 17% rating decline Please help us by answering the following questions: from a year -ago 11.9/20 a to most I.What best describes your type of business? )(heck one 2.Wbot best describes your title? (Check one) Ll recent 8.9/15 appears to correlate with 01V/Affiliate O RodiofTWCable Service .: Library/Unirersityl [ : President /Owner /CEO Program Director the slight erosion third -ranked NBC o TV /Network Organization Student : Vice President : News Director o TV /Independent Manufacturer of Radio/ : Attorney /Gov't/Gode :: Director /Manager (' Chief Engineer/ was experiencing nationally this sea- o Rodio Station TV /Cable Equipment Organization : General Manager Technician C] son. KPIX nearly held even with an o Rodio Network Advertising Agenry :: Other :,please describe', . General Sales Manager Other (please describe) 11.0/I8 prime time average (compared o Coble TV Operation Advertiser , Stotion Manager

Broadeuting Nov 2 1992 Television 47 ` ÌFk*, W 4, o 0 IA #1. 40 - te, 1 \.) # sly °Irk

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Over half of America's Overnight markets already know what the rest of the world has known for years. XUXA is the most exciting and successful children's entertainer in the world. Her concerts average 40,000 fans. Her six albums have sold 15 million copies. More than 20 million children in 15 countries watch her daily television show. People magazine named her one of the world's 50 most beautiful people, and she is the first Latin American to crack Forbes Magazine's list of the 40 highest paid entertainers. And now, XUXA brings her unique style of children's television magic to America with 65 new half hours available for Fall of '93. This fast-paced half hour combines music and fun in a new 10/44

kind of show designed not only to enter- 4' , tain but also meet the information and educational needs of children 2-1 1 She's everything kids want...and they want more. Available only through MTM Television Distribution. president Mark Mandala cited last week as the greatest single factor in the decline of network advertising rev- enues. Having said that, it's clear that many network executives, inside and outside ABC, feel that home shopping television is programing unbecoming a network. Quipped one ABC insider: "Can't you just see Ted Koppel teas- ing his leadout-'next up on Nitecap, Cupid's Candle: will it really help you find the mate of your dreams ?" The heart- shaped "Cupid's Can- dle," known affectionately by Nitecap staffers as "the love candle," was one of the more exotic products to be tout- ed on the screen last week. The pitch was incorporated into the show's program format. Leach spent a good 10 minutes on the air pushing the product in interviews with the candle's "inventor," New York producer Robin Leach and Ras Dawn Chong co-host ABC's 'Nltscap.' Francine Lefrak- who claimed to have found her hubby with one- and pation. "I thought that was a little products to consumers without autho- another satisfied customer. strong," he muttered, in reaction to rization. An administrative law trial is Then the direct -response 800 -num- Chong's on -air apology. scheduled on the matter at the FTC on ber message kicked in, a real hardball "But the first week was a little Dec. 1. pitch to the lovelorn: "Do you believe rough," he added. Regal Chairman Arthur Toll that you can create the man or woman Beuth toiled for the better part of a couldn't be reached by deadline. But of your dreams, and then send out that year to develop the show's concept Greenberg said he was well aware of energy within yourself to bring that and convince somewhat skeptical the Synchronal controversy when he perfect person you are seeking? Many higher -ups at ABC it was worth test- hired Regal. "It's really an inherited people who have Cupid's Candle be- ing. "It's a hell of a time to test a legal action," said Greenberg. "None lieve." In case you don't get it, the show," said Beuth. With Monday of the original Synchronal partners are message goes on to inform viewers Night Football overruns and Friday with the company anymore. And Syn- that what we're talking about here is pre- emptions, and candidates buying cronal as a company no longer ex- "creative visualization." airtime, "the ratings have been all ists." The insightful clarification no doubt over the place," he says. So far, the Meanwhile, Beuth hopes viewer re- sent viewers in droves to their tele- range has been between a I rating and sponse will put Regal's facilities to the phones to order by dialing 1- 800 -423- a 3. "What we have to do is analyze test. "I've got to convince people that NITE, which was on the screen during viewership and how it compares to we're not selling zircon [jewelry] the pitch. buy rates and see if we have some- here," said Beuth. That's true In reality, ABC hasn't quite figured thing viable," he says. enough, but they do boast the love out what it wants the show to be. It is He declined to cite any buy -rate in- candle, "Buns of Steel" exercise ma- a clear sign a show is evolving when formation to date. Although he de- chines, inner-sole massagers and elec- the co -host apologizes to viewers for clined comment, sources say partici- tronic tie racks? her rather shaky first week's perfor- pating test stations get 5% of the gross Snicker if you will, but such prod- mance. But that's exactly what Rae sales during the test phase of the ucts are the backbone of direct market- Dawn Chong, the show's co -host with show. Others getting a cut are the pro- ing, a $30 billion -plus a year business. Leach, did last Monday night, the start ducer, Transactional Media Interna- Beuth is serious, too, when he says of the show's second week on the air tional, whose principals include Earl he's trying to give the show a "retail in markets including Cincinnati, Den- Greenberg, the most hands-on of the twist." In one market, a certain brand ver, Houston and Minneapolis. show's executive producers, and the CD player will be offered at one retail "Being an actress is much easier "fulfillment house," Regal Group, location. In another market, a free than being a talk show host," Chong which processes the phone orders and McDonalds breakfast tie -in was con- explained on last Monday's broadcast. sends out the merchandise. ducted. "Last week I was acting like a talk Earlier this year, Regal acquired And viewers who don't take the bait show host. Now I'm committed to just and absorbed one of the largest info - can always watch for the little tidbits being Rae Dawn." mercial producers in the country, New that are revealed about personalities Phil Beuth, the ABC executive in York -based Synchronal. Last October, on the show. Who knew that Montel charge of morning and late -night pro- the Federal Trade Commission Williams shaved his head not once, graming for ABC, watched the taping charged Synchronal with fraudulent but twice daily? With a Gillette "Sen- with more than a little nervous antici- advertising and of shipping and billing sor," no less?

50 Television Nov 2 1992 Broadcasting AN ADVERTISING SUPPLEMENT

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Copyright 1992 Multimedia Entertainment. inc. All rights reserved. in love with a show Westinghouse was Dahlman really only wanted me to an- doing at three of its stations, called Con- chor the news, and that we might never tact," Resing recalls. Contact, which get around to the talk show." had been created by then Westinghouse Donahue left the meeting uncommit- programer Squire Rushnell, bucked the ted, but spent the next month finding out trend in TV talk shows. It featured one everything he could about Dahlman, host interviewing a guest. There was no WLWD and Avco Broadcasting. By the band, no singer, no couch full of guests end of the month, he'd become interest- and no live audience, but viewers could ed. Avco had a history of turning radio call in questions and comments. shows into successful TV talk shows and Resing wanted to use Contact's format so did Dahlman, who'd worked for syn- as the starting point for a show that could dication powerhouse Ziv Communica- lead in to WLWD's evening local news. tions before coming to WLWD. And he knew just the broadcaster to serve Donahue got in touch with Dahlman, as host. Dahlman had pointed him out and the two men made a deal. Then Don- when Resing had first come to town: Phil ahue and Resing huddled over their Rolo- Donahue. dexes in Donahue's basement, mapping The good -looking Donahue was a pop- out the first six weeks of shows on a ular figure around Dayton. He co -an- child's blackboard. chored the 6 and 11 p.m. news on "Phil had left his Rolodex at WHIO," WLWD's only VHF rival in Dayton, CBS Resing chuckles. "So one night, while I affiliate WHIO -Tv, and he continued to George Resing, the wi.wo Dayton program waited in the car with the motor running, manager who brought Donahue to TV host the highly rated Conversation Piece. he snuck into the station and liberated Resing was excited by Donahue's tal- give up. He and Dahlman wooed Dona- it." ents as an interviewer, and he liked the hue, showing him tapes of Contact and Back in the basement, the two decided way the young host encouraged debates sketching out sample formats. to focus entirely on issues of interest to between his guests and the listeners Then, in May, fate stepped in. Johnny women. "They were our audience," who'd call in. "Radio was doing more Gilbert, who hosted WLWD's highly pop- Resing says. and more of this kind of thing, where ular morning talk/entertainment show, But they didn't pick topics the televi- listeners could really get into a conversa- complete with a couch full of guests, sion industry considered to be of interest tion with the guests on a talk show," sexy blonde singer and contest give- to housewives in those days. Instead, Resing says. "But it wasn't being done aways, announced he was resigning to they went for the meatier issues that Don- on TV." take a job in New York. (Today, Gilbert ahue had explored on Conversation Resing approached Donahue and the is the announcing voice on Jeopardy!) Piece. two met. "It was Good Friday and we Suddenly, Resing and Dahlman had a The first week's guests would be athe- met in a bar, two Irish Catholics who time period opening up. And they didn't ist Madalyn Murray O'Hair, a panel of should have been in church." want to fill it with more of the same. men discussing what they liked about Over lunch, Resing outlined the show They called Donahue and he met with women, a gynecologist, an undertaker he wanted to create. But Donahue had Dahlman over lunch. and the infamous "Little Brother" doll. other ideas. He'd just resigned from "He offered me $24,000," Donahue Clearly, WLWD was taking a chance WHIO to take a job selling sales incentive recalls. "That was a lot of money back with the Phil Donahue Show. "We were programs for the E.F. McDonald Co. then. Even with five kids it left you with visually dull," Donahue recalls. "And Donahue had loved broadcasting, but walking -around money." Dahlman also we were dealing with issues people years of sending resumes and tapes to offered the 28- year-old broadcaster a thought would put the audience to bigger markets had gotten him little more contract, specifying he'd be required to sleep." than form letters. And his overdedication appear on the early evening news but not On Friday, Nov. 3, 1967, Phil Dona- to career had been taking a serious toll on the late news. "Nobody'd ever offered hue appeared as a guest on Johnny Gil - his family life. me a contract before," Donahue chuck- bert's last show. The following Monday, Resing was disappointed, but he didn't les. But still he hesitated. "I was afraid Nov. 6, the Phil Donahue Show pre-

Two top talkers: Johnny Carson in 1970 Yippie leader Jerry Rubin in 1968

An Advertising Supplement Congratulations from your friends at Paramount Domestic Television. AnfliL. rsary

WHIO and Beverly Hillbillies (1/3) and Show was airing successfully on all of Andy of Mayberry (1/3) on local UHF Avco's Ohio stations. And Dahlman was independent WKEF. starting to approach stations outside the By the following February, the Phil Avco network about carrying Donahue. Donahue Show had tightened its grip on At about the same time Dahlman was the daytime audience even further, fin- gearing up his syndication effort, Ken ishing with a 17 household rating and a Bagwell, general manager at Storer 61 share. The competition didn't know Broadcasting's WIR -TV Cleveland, began what had hit them. Donahue interviewed looking for a new morning show. "I was politicians, authors, controversial figures going through a bunch of local ratings such as transsexual Christine Jorgensen books, and I noticed this huge rating for and, whenever it could convince them to the Phil Donahue Show in Dayton and fly to Dayton, celebrities. Most of it was several other cities," Bagwell recalls. stuff broadcasters at the time would never Bagwell drove down to Dayton to have dreamed of programing to an audi- watch the show in action, and a few Ronald Reagan in 1977 ence of housewives. But housewives all weeks later WiR -TV became the first sta- over Dayton were glued to their sets while the show was on. "Right from the beginning, Phil had a real sense of what the audience wanted," Resing says. But until the Phil Donahue Show was about six weeks old, its most important hallmark -its audience-wasn't part of the show. "We hadn't planned on a live studio audience, but we felt we had to accommodate the one left over from the Johnny Gilbert Show," recalls Richard Mincer, who'd been hired as producer - director to help launch the show and who went on to serve as its executive producer Gerald Ford in 1979 from 1968 to 1985. For the first few weeks, the studio audience just sat and watched, chatting with Donahue during commercial breaks. Almost from the first day, audience members would feed Donahue questions to pose to the guest. And the questions, The Rev. Jesse Jackson In 1977 Donahue recalls, "were great, some of them much better than anything we'd tion outside the Avco network to pick up thought of." the show. And Bagwell's enthusiasm Then Gunilla Knudsen appeared as a convinced the other Storer stations in De- guest on the show. Knudsen was a troit, Atlanta, Toledo and Milwaukee to knockout Swedish model who'd found license the show as well. fame saying, "Take it off...Take it all By the fall of 1971, 41 stations carried off," in a commercial for Noxema Shave the Phil Donahue Show. In a story that Cream. She'd also written a book about November, BROADCASTING cited the Vice President George Bush in 1982 Swedish exercise techniques. show as an example of the "growing During a commercial break, a woman success of non -network shows," and miered in Gilbert's old time slot, 10:30- from the audience asked Knudsen why mused that one reason for the show's 11:30 a.m. she never appeared with her long blonde success was its combination of "often Donahue's show also inherited Gil - hair in braids. The model replied she'd liberally oriented show business guests bert's studio audience, 200 housewives never learned to braid her hair and ac- with a generally conservative audience" who'd gotten their tickets months in ad- cepted the woman's offer to show her from the fringes of the Bible Belt. vance. "They had come to see the good - how. The show was about to resume, but What it hadn't noted was another, per- looking Gilbert and to hear him sing and Donahue decided to go along with the haps equally important, reason for the maybe to win a prize," Donahue recalls rapport developing between Knudsen and show's popularity: It had the uncanny in his book, "My Own Story." "In- the audience. As the show went live ability to choose topics of vital interest to stead, they were treated to insults by a again, the woman from the audience its female viewership. The Phil Donahue woman who not only did not believe in came up to the set and began braiding Show could do that, says Bob Turner, God but had worked to throw prayer out Knudsen's hair. president of Multimedia Entertainment, of the public schools.... It was like call- "There was a new electricity in the because women have always played a ing for a return to polio." room when that woman began participat- major role in producing the show. When ratings for that November came ing in the show," Mincer says. "Phil One female staff member, Pat McMil- in, it was clear the Phil Donahue Show and I talked about it later in the day and len, helped Donahue, Dahlman and Res- was an overnight hit. It had averaged a decided to make the audience a part of ing launch the show and became its exec- 15 rating/50 share, clobbering Concen- the process every day." utive producer in 1985. tration (7/23) and Personalities (5/18) on By the end of 1969, the Phil Donahue Another female staff member, Darlene

An Advertising Supplement Dear Phil,

When you got your start in 1967, I was just a law student.

Now 25 years later... You're still the big man on campus!

CONGRATULATIONS!

INVES I G ' IVE 1EWS/ ROUP

5 5 5 w N Atnntoutry Hayes, who joined the show in its show was something like the Merv early years, describes how the Griffin or Mike Douglas Show, so group came up with show topics: when they told me about the Phil "So many of the ideas were things Donahue Show, our conversation we wanted to know about in our went something like this: 'Does own personal lives," she says. this guy sing ?' 'No.' 'Does he "As it turns out, many other have a band ?' 'No.' 'Do the women wanted to know about guests do comedy or sing ?' 'No.' them too." 'How many guests? Only one? Donahue, Mincer, McMillen And only one topic per show? The and Hayes all worked from a sin- audience talks? And for excite- gle cramped office at wLWD that ment they take phone calls ?' " had once been a dressing room for Cooper couldn't figure out professional wrestlers. where such a show was digging up But even as the staff began to its audience, but dig it up it defi- grow and Mincer took over as ex- nitely did in Dayton and several ecutive producer, Donahue re- other markets. mained the energy behind the As soon as the contract was show. He booked many of the signed, McMillen, Mincer, Dona- guests and demanded excellence hue and Hayes moved out of the in the way his show presented wrestlers' dressing room and got ideas. on a plane, looking forward to Donahue and Mincer cajoled their new digs. Their first letdown guests from New York and Wash- came when Cooper showed them ington to come to Dayton by Phil won three Emmys in 1979 for his show and his to their new space: a pair of trail- promising them they could do the segments on NBC's 'Today' ers in wax's parking lot. show in the morning and be home But a much bigger shock came by lunchtime. "Many of these people Lion, it would have to move to a bigger a few days later. On April 29, 1974, the didn't want to give up a whole day just to city. newly renamed Donahue show premiered do the Phil Donahue Show," Mincer re- Bartlett agreed the move was neces- on WON -with an average rating of 1. calls. "So we'd fly them in on a 7:30 sary and began a year-long search for a "The show had been airing in the mid- a.m. flight, they'd do the show at 10:30, new base of operations. "I flew all over dle of the night in Chicago before we and then we had a helicopter take them the country, talking to broadcasting com- moved to WGN," recalls McMillen, "so from the station to catch a noon flight out panies and station managers," he recalls. no one knew us. We had to bus our of town." "But the show wasn't making money yet studio audiences in from Wisconsin, Despite its ratings success, the Phil in syndication, so we couldn't afford to where we'd been airing in a better time Donahue Show continued to fight to at- pay a station to produce the show for us. period." tract big -name guests to Dayton. And it We had to find one willing to produce it A crestfallen Donahue and Mincer got harder and harder to rev up the studio in exchange for licensing it in their mar- trudged across the parking lot to face the audience. "Most of the women in Day- ket." music in Cooper's office. To their sur- ton and surrounding communities had Finally Bartlett found a station -Chi - prise, Cooper greeted them with a huge been to the show several times," McMil- cago independent WON -Tv -that would smile. "He was delighted," Mincer len remembers. "They didn't get as ex- go along with Avco's terms. Sheldon laughs. "He'd never gotten a rating as cited about it as they had in the begin- Cooper, now chairman of Tribune Enter- high as a 1 in daytime before." ning." tainment, was general manager of WON- Gradually, the ratings built. McMillen The number of stations carrying the Tv then and cut a deal with Bartlett. stopped sending buses to Kenosha and Phil Donahue Show started to slip. By "I'll never forget my first conversation Milwaukee when she found women late 1973, it had fallen to 36. Donahue with Walter Bartlett and Don Dahlman," wanted to bus and carpool themselves went to Avco's Bartlett and told him that Cooper says. "It was like a Bob Newhart over from those states, as well as from if the show was to continue in syndica- comedy routine. In those days a hit talk Chicago and its suburbs.

Phil and Mario Thomas in 1977. They were married in 1980. On 'Today' with reporter Janet Cooke

An Advertising Supplement "Dear Phil, 7 You've blazed a trail for us all. The frantic taping schedules, the controversial topics, and the endless race through the audience. My god,

it's enough to turn your hair grey!" CONGRATULATIONS ON YOUR SILVER ANMVERSARY TOAGUYWITHA HEART OF GOLD. talking to stations there. "It was easy moving the show this time because we could pay to have it produced," Bartlett chuckles. In December of 1984, Dona- hue announced it would move its home base to its New York affiliate, WNBC. The following month, Donahue took up residence at NBC Studios in Rockefel- ler Center, where it continues to be pro- duced today. And contrary to critics' fears about New York's jaded, pushy au- diences, the crowd of 200 people gather- ing in the studio each day gave the Dona- hue show a new edge. "The New York audience was more aggressive and more willing to stand up and say what was on its mind," McMillen says. "It brought a new energy to the show." With Vladimir Pozner. Their relationship dates back to 1985 The move to New York also enabled Donahue to satellite -feed the show live Then, in 1976, the U.S. economy went the most popular show in syndication, either five days a week or four, depend- into a slump and Avco Broadcasting, with more than 200 stations carrying it. ing on the demands of the host's personal which had piled up too much debt, decid- In May of that same year, NBC's To- schedule. And Donahue continued to do ed to sell its TV and radio stations. Mul- day show hired Phil Donahue to do live remotes. In December 1985 he timedia Inc. made an offer for the Cin- thrice -weekly segments, which he con- teamed with Soviet radio and TV com- cinnati station. Immediately, Bartlett tinued doing for about 18 months. mentator Vladimir Pozner for the first - flew to North Carolina to meet with Mul- Meanwhile, the Donahue show was ever live -by- satellite discussion between - timedia Chairman Wilson Wearn, deter- doing so well it got an invitation to move an American audience, located in Seattle, mined to convince him to buy the Dona- its production site to a more prestigious Wash., and a Soviet audience. A U.S. - hue show as well. location in Chicago: CBS, O &O WBBM- Soviet Dialogue was offered to stations as "I didn't actually need too much con- TV. It made the move in January 1982. a one- or two -hour special. vincing," Wearn recalls. "Walter and I But Donahue himself was living in a Then, in September of 1986, the Don- both felt the show was beginning to pick fast lane. He'd married actress Marlo ahue show encountered a new challenge: up speed. But Phil had the option of Thomas in 1980 and commuted from competition from a talk show that suc- picking up the show himself. Walter and Chicago to New York to see her each cessfully imitated the Donahue format. I met with him several times and con- week. To lengthen his weekends, Dona- the Oprah Winfrey Show was an over- vinced him he'd be better off going with hue often taped five shows in three days night hit. The following fall, Geraldo us. We're very fortunate that he decided and left for New York each Thursday. Rivera premiered in his own talk show, to do that." It was a pace too hectic even for Dona- also modeling the Donahue format. It too Multimedia, a stable company in much hue, who'd always amazed those around was successful. And a growing number better financial shape than struggling him with his energy. In 1984, Donahue of cities were picking up the Sally Jessy Avco had been, was able to add new went to Bartlett, who was now president Raphael show, which Multimedia had resources to the show, allowing it to hire of Multimedia, and proposed moving the premiered in 1983. Oprah beat Donahue more producers and enabling it to do show to New York. Bartlett agreed im- in the ratings in several large markets, more remote telecasts. And at Multime- mediately, and he and Donahue began but in most cities, Donahue stayed the dia, Dahlman was able to build up his leading daytime talk show. syndication sales staff. Still, the audience couldn't seem to get In 1977, Donahue finally got the break enough of the format that Donahue, it needed: a clearance in New York that Dahlman and Resing had created back in stuck. WNBC -TV had decided to try the 1967. In 1991, three more talk shows, all show again, this time at 9 a.m. against utilizing the Donahue format, premiered, wABC's highly popular A.M. New York, hosted by Maury Povich, Montel Wil- hosted by Stanley Siegel. Donahue was liams and Jenny Jones. This year, former an immediate hit. Cincinnati mayor Jerry Springer also Rotheiser, who'd struggled for years to launched a Multimedia- created show. get the national press to pay attention to Despite the competition, Donahue has Donahue, finally scored: Her boss's pic- continued to average close to a 7 rating tures appeared on the cover of Newsweek every season since 1987. In fact, its rat- and People magazines in 1979. A feature ings since the fall of '91 have been on an story in Esquire earlier that same year upswing. And it's hard to find a seasoned noted that Donahue "is steadily leaving Donahue watcher who doesn't say the Merv, Mike and Dinah in the ratings show is better today than ever. shadows with a show that violates most "They're more aggressive in their se- of the industry's rules and a clean-cut lection of topics, they react to the news personality better suited for a religious faster than the other talk shows, and mosaic." Donahue had become a sex Phil's energy level is higher than ever," symbol and, at last, a national television At Chernobyl in 1987-the first U.S. talk says Dick Kurlander, vice president of phenomenon. The show had also become show to tape inside the Soviet Union programing at Petry Television.

An Advertising Supplement Congratulations Phil, on 25 years of ground -breaking television. And thanks for leading the way!

SbCW VIACOM. tb e AuttiioNan,

The New York Times has called talk TV shows an oral history of our times. After all the oral history you've helped generate, are you more hopeful or less so about society's chances to build a better world than you were 25 years ago? Less. How so?

Well, first of all, I graduated from college in 1957, after having been prepared for a world that never materialized. It's hard to really overstate the tremendous cataclysmic changes that have taken place since the 1950's. Nobody said that the Japanese would build a better car. We were the world. Nobody told us they'd shoot our President. Nobody told us the cities would explode. Nobody told us that Mom would go out, leave the house. Nobody told me I'd get divorced. Nobody told me that the Catholic Church would face this tremendous crisis of the evaporation of what we used to call vocations, people going into the seminary and the convent. So there's been a lot of...heartbreak, really. It's a little bit like believing in Santa Claus, and then suddenly looking up and having the feeling...that you've been had. And now we have a paralyzed Congress, way less than half of us voting, an educational system that's been declared a security risk by our own government commission. There's this tremendous gap in the races, this collision of cultures. To be honest, we have to at the very least say, as we move into the 21st century, this country is a nation with a lot on its mind. I'm not ready to get in my boat and sail away. I'm still very energized by the challenge. And more than ever impressed with the accident of my birth -having just been born here, in this place, in December of 1935. I never appreciated how fortunate I was, until I look up now and see Sarajevo, this fabulous European city...and knowing Vladimir Pozner -here we are about the same age-and to appreciate the tremendous differences in the way we were raised simply because of decisions that were made by our parents. I feel very, very fortunate. I feel patriotic, but... Not optimistic.

I don't feel optimistic. I think we've got some more pain to go through. We've got a very, very angry nation. Almost everybody in America wants to execute somebody. Almost everybody in America wants to throw the bums in the slammer. And we have, as each week goes by, a diminished respect and appreciation for the Bill of Rights. You once described your audience as "today's housewife, who is Talking With Phil a bright individual who doesn't want to be treated like a mental midget." How would you describe your audience today? In his 35 years in broadcasting, Phil Donahue has Well, first of all, I probably made that comment, I assume, in the rarely been out of some kind of limelight. During late '60s. the mid- 1960's, he was the good looking young About then, yes. anchor on Dayton, Ohio's WHIO -TV who also hosted a provocative noon talk show, Conversation Piece, Back then, I had people come up to me all the time and say, "Where did you get those bright women in the audience ?" As WHIO(AM). on though women weren't supposed to be bright. It's important to A decade later, his Phil Donahue Show was remember how sexist we were, back there in the Father Knows kicking up dust in the program syndication industry Best days. Housewives were condescended to, patronized. Most by scoring some remarkable ratings in Midwest TV certainly by the white male figures that were in the power man- markets. By 1979, Donahue had become a sex agement places of broadcasting. Women cared about soap operas, game shows, covered dishes and fashion. symbol, and his Chicago -based show was the hot- And what we discovered early on, almost by accident, was that test thing going in daytime TV. women were reading more parts of the newspaper than men. Today, Donahue is widely recognized as the cre- Women were more likely to ask a question and then listen to the ator of a talk programing format that has turned answer. Less likely to give you a long oration about absolute into a phenomenon. truth. And so, I was moved to make that point. Now I we're past that terrible condescension. And men In this interview, Donahue talks his think about pro- who have daughters have been politicized, and they, I think, came gram, the state of journalism today and his plans to realize, as I did, that it really was a waste for a culture to for the future. encourage women to aspire to nursing and men to aspire to

An Advertising Supplement CONGRATULATIONS

PHIL DONAHUE

ON 25 YEARS

OF EXCELLENT

CONVERSATION!

01992 King World. All Rights Reserved. 1(1)j'lrll ] llE Atrtait0xng

So you're not getting tired? In fact, I would say that we're more energized now than in a long time. This competition has energized everybody. Here's what several long-time observers of your show, who are in the television business, have said: "Three or four years ago, Phil seemed to have lost some of his enthusiasm. Now he's got it back. He's better than ever."

You have a responsibility to have respect for an opinion which is more objective than mine. I would only say that I have never been cavalier about going out there on the public's airwaves and tap - dancing for an hour. Is Multimedia grooming Jerry Springer to replace you? That's very possible. If they're smart, and I think they are. They've never discussed it with me. But I wouldn't be surprised. I also feel that, like most management teams, they want to play everything close to the vest. They certainly want to be ready. Do you have thoughts of leaving? Sure, sure. I'm 56. And I don't know if I'll be running around the studio when I'm 60. I don't think so. So, when this contract runs out...? I'll tell you honestly, I haven't decided. It would be exciting to be attached to something that didn't oblige tap- dancing every day. In other words, interviewing one person? Perhaps, or something that costs more money, needs more rea- search, more field pieces, more documentary, that kind of thing. Not unlike the Human Animal series we did for NBC. You'd like to do more of that?

I was pleased to host a two -hour special for PBS on health care. It would be nice to be able to do that without also having to do Donahue every day. It's the "everydayness" that is most energy consuming. I mean, we could get the Pope and people would ask: "What are you doing tomorrow ?" doctoring. Not to say that there's something wrong with nursing. Is the Pope still the guest you'd most like to interview? But who's going to deny that we really did try to put women on a Sure. certain track, and we had a place for them? That's no longer the What's the best show you've ever done? case. Today, the audience, I think, is more diverse. We have more males watching us today, perhaps for a bad reason. Maybe it I'm asked that a lot. We've done almost 6,000 shows. I was proud has to do with unemployment. I am very pleased to be recognized of the show that we did [last season] on friendly fire. It was very by cops, cab drivers, males who don't work nine to five. And painful. It was awful. A young soldier was in a brand -new increasing numbers of them don't. military vehicle. And there's no compass on the inside, because the magnetic field on the compass doesn't work inside. And these In 1977 you told the New York Post,: can understand why "I guys got turned around, and...Boom! We lost three guys in the Johnny Carson takes so much time off. I've done 2,500 shows. vehicle. [And this soldier] got out. His face was entirely black and I'm not complaining, but it's hard to keep up the vigor. You they transplanted his big toe to make a thumb, so he'd have a lose the `freshman -itis.' " How do you keep the freshman -itis? digit. And we showed it. Twenty years old. Had a picture of his Well, it helps to be live. It helps to have 250 people staring at high school graduation...gorgeous kid. What it did to him was you, especially here, in New York. This is a very demanding, incredible. fickle audience. Incidentally, we are blessed to be here at 30 I just can't believe this guy survived this thing. And the point Rock. This is a magnet place. Tourists come here. This is the is, with the evening newscaster, you get 22 minutes. When I was building with the legacy of Toscanini and the NBC Symphony a reporter in Adrian, Mich. -my first job as a news reporter-I Orchestra. And Bob Hope. This is a Hall of Fame building. And went to my first murder with my little Norelco tape recorder and I so it attracts visitors, I think, in greater numbers than any other said, "Have you got any suspects, chief?" I was working for a urban piece of real estate in the world. And we benefit from this. radio station. And the chief said, "Who are you ?" And I said,

So that when 1 go out there in that audience, I'll bet I have people "I'm the press." And I was. I took no test, appeared before no from 16, 17 states. And increasing numbers of Australians. The board. The whole point is, you want a lot of people gathering show is doing well in Australia. And we also get a better ethnic information. mix here -Asians, Hispanic, African -American. So you have a large crowd out there, gathering information. So that keeps the freshman -itis. I feel a very real responsibility Somewhere in the collective middle of all these people will be to do everything I can to make it so that they're glad they came. found the truth. Great. Hooray for Civics 101. The problem now That's the reason that we say goodbye, because we feel that if is that we have, in the collective middle, more than 90% of our they go away happy, their word of mouth will insure that we'll country's cities with only one newspaper. And the collective never play to empty seats. middle is now occupied by fewer and fewer companies, larger and

An Advertising Supplement _ J_ J:°-) JJ

ON NOVEMBER 6, 1967, an unknown young man stepped before the cameras of WLWD -TV, now WDTN -TV, Channel 2 in Dayton, Ohio, and began a career that would make television history. We're proud of the part we played in your career, Phil, and wish you the best for the next 25 years.

WBAL -TV, Baltimore, MD WISN -TV, Milwaukee, WI WCVB -TV, Boston, MA KMBC -TV, Kansas City, MO WTAE -TV, Pittsburgh, PA Annttersamr "I'm not ready to get in my boat and sail away. I'm still very energized by the challenge." larger in scope, many of them multinational, many of them up to multiple sclerosis who, with her significant other, went through their ears in debt. And many of their management people totally, several national parks and wrote a book, "Easy Access." And totally preoccupied with paying off the debt at the expense of the we're proud to put it on. We know it's not going to get the number original purpose for the business in the first place, which was that male strippers would get. gathering information. And all that happened while the country's If you're going to be exclusively interested in that number -and interest in serious news diminished, so that more people know a lot of people are -then you're going to have a guy setting fire to Judge Wapner than know Judge Rehnquist. his jock strap as often as you can. I believe it is also true that if And in this mix are all these critics who say the world is going you have a guy setting fire to his jock strap five days a week to hell and we're leading it there. I'm saying somewhat defensive- they're going to turn you off. They won't watch male strippers ly, first of all, you're not watching these programs; second of all, five days a week. And it is likewise true that they won't watch you work for a newspaper that has no competition at all. I can't people in a wheelchair five days a week. What we'll make for you televise the front page of the Wall Street Journal . They won't is a mix. watch. And I'm competing in many markets with two semi -naked You have been criticized for getting too tough with certain people rolling around a waterbed on a soap opera. And into this guests -Bill Clinton, for example. Your critics would say you arena, you want me to what? Discuss whether the Black Sea fleet appeared to be out to get him. And a member of your audi- is going to stay with the Ukraine or go back to Russia? Come on. ence chastised you for pursuing the issue of Gennifer Flowers And more than that, we do serious issues. The problem is, we are instead of policy issues. an easy target. Well, I don't agree with my audience. My audience said I had Some people in your business believe the pendulum is starting Jane Fonda on too much (during the 1960's). She disagreed with to swing back away from sensationalism. the war. You know, this business called journalism, or gathering Well, Peter Jennings did date -rape on the evening news a couple information-whatever you want to call it -is not a popularity of months ago. We did date -rape in 1969. They're moving toward contest. To those who say the focus on Gennifer Flowers was at us, and we're trying to move toward them. We had Clinton and the expense of issues, I would respond that this is an issue. Brown and Perot on our show. We're grateful to the male strip- What's happened is that we've got a tentative press, which is pers and all they've done for us in terms of keeping us commer- afraid to pursue this agenda because they know they're going to cially alive. But in these programs -Sally, Joan, Oprah, Jenny, get booed just like I did when I made the inquiry. We have a lot of Phil, Geraldo- there's news. unanswered questions here. I'm not here to say how people should vote based on the information. I'm here to say that the information But is the audience getting more interested in less sensational has not been totally gathered, and after it is, then let the people topics? make an informed judgment. First of all, when you're standing in line downstairs in the lobby of 30 Rockefeller Plaza waiting to get on the elevator to come up In your book, you complained about television's gatekeepers. to see the Donahue show, in my opinion the majority of those Are they less powerful now that there's more competition in people are praying that the guest will be Tom Cruise. We had television? Clinton and Brown on the show in the much -discussed medialess Sure. For a long time there in the early years of broadcasting I debate. No moderator. And I think we did a 3. Oprah had Ivana think we forgot that they were public airwaves, and there was a Trump and did a 14. But just when you think you know it all, we presumed ownership. There was power, mostly in the three net- did an hour -long look at Ross Perot, with the Wall Street Journal works. The presidential primary and election process was a sys- reporter who's done an unauthorized book on him. That did a 7. tem that exploited the three networks as their media outlet. Hunt- That's encouraging. ley, Brinkley and Cronkite were the media faces of the Presidential year. Now Bill Clinton's on Imus in the Morning. We haven't lost our soul entirely. You can't do friendly fire five And I'm saying this is a good thing. days a week, but we're not going to ignore those issues, either. If Come down from the mountain. Come down from this lofty, you look at our schedule, in the middle of a rating period, we had moralizing platform and take your news wherever you can get it. a young woman who is now paralyzed from the waist down with Buyer beware.

In your book, you wrote: "I'm a person whose professional life has taken some very dramatic and unforeseen turns. I THANKS FOR am no longer lining up buses or inte- grating summer camps, no longer pick- GIVING US SOMETHING eting anything...the big guilt is gone. 5 The anger is diminished. But the com- TO TALK ABOUT! mitment is beige. I am not suffering but Alive5 Alive I am not at peace either." Is that still CONGRATS FROM YOUR FRIENDS you? Yes. Obviously I haven't lost my passion. AT 5 ALIVE, KOCO -TV, Are you still Mr. Insecure?

Sure. I think it's a source of drive and OKLAHOMA CITY energy.

An Advertising Supplement He did it first. He does it best. And he does it every weekday on NBC in New York, Los Angeles, Chicago, and Washington, D.C.

Congratulations, Phil, on 25 years of legendary accomplishment.

THE NBC TELEVISION STATIONS

WNBC KNBC WMAQ WRC WTVJ KCNC NEW YORK Los ANGELES CHICAGO WASHINGTON, D.C. MIAMI DENVER Producing 'Donahue': The Three C's Controversy, Continuity, Camaraderie

Atall, strikingly attractive woman with long red hair walks into the Donahue studio just moments before airtime and greets the audience. "I need your help today," she says. "Our topic has to do with sex, and that always makes Phil a little nervous." Chuckles erupt from the 200 people seated in front of her, and Pat McMillen goes on. "Will you help him out by asking a lot of questions ?" "Yes," comes the answer from here and there in the studio, and McMillen flashes a bril- liant smile. Then she explains more about the day's show (incest victims) and some rules (try to avoid gum chewing: the cameras might catch you at it). McMillen, executive producer of Don- ahue since 1985, has been warming up Phil's audience since the day his show went on the air in 1967. She is like the show: Some things have stayed the same The 'Donahue' team at 25. Top row, 1 -r: Paula Silas, Alexandra Jewett, Beth Haddad, Rich Eric over the past 25 years, but others have Molly Fowler, Scott Davis, Adrienne Wheeler, Lynn Carlson Popat, Loizzo, Weinberger, Deborah Wilhite, Donna Wright. Middle row: Lorri Antosz Benson, Joanne changed a lot. DeRicco, Patricia McMillen, Patrick McGinn. Bottom row: Bryan Russo, Karin Lippert, "We're doing the same things on the Lillian Smith, Alyssa Schwartz, Amy G. Eskridge, Joycelyn Marnul, Jill McKeon, Joseph air that we were doing 25 years ago," A. DiCanio Jr., Bradley Davis, Lillian Bryant. McMillen says. "We were just as contro- versial the first month as we are today." McMillen concedes that sex- related topics are more prevalent than they were years ago, but explains that that's the way the audience wants it. "In the late '60s and early '70s, people wanted to hear about feminism and the Vietnam I/Ve re war," she says. "And, frankly, I think 30 dann proud we're about to see the audience wanting that kind of focus -on social and politi- cal issues -again. The pendulum is start- oi you! ing to swing back." Lorri Antosz Benson, senior producer and a 13 -year Donahue veteran, agrees. "We can see it in the mail and in the ratings. Some of the political shows we did last spring got really good numbers." Benson and McMillen work with a NEW YORK murlc LOS ANGELES staff of 24 people, eight of them produc- ers. Another eight people work on Pozner & Donahue, which premieres this EXPREff fall in a new, half -hour format on CNBC J oL at 10:30 p.m. Tuesdays and Thursdays. Although the Donahue organization LIMOUSINE SERVICE has grown since the show's early days, when three people- including the host- put the show together every day, their strategies for deciding on topics haven't & Amid 03erhraan changed much. "We read a lot, get ideas from friends and watch TV," Benson and the entire says, and then she laughs, pointing to a and/Kita Mu3ic Cxprei3 /amity ceiling -high bookcase crammed with pa- per, books and video cassettes. "That's the mail. We also get ideas there."

An Advertising Supplement Over the years, this show has really stacked up

',1.''0 I '19IING TO TALK AIS( n r1

ir.1 Minrsesota_ Arutitosag McMillen almost always has the last "Phil will take what a producer has given Along with ideas, energy and pursuit word on whether a particular topic will him and turn it into a terrific show. It of excellence, Donahue has also added get scheduled for a show. "I've got a makes you really proud of your work something else to his staffs operation: a pretty good idea of what will work," she when that happens." feeling of friendship. says, "and I know what Phil likes, but if Although Donahue rarely attends staff "Sure we'd yell at one another when a producer feels really strongly about a meetings anymore (they occur at least things got crazy," says Darlene Hayes, a show I don't want to do, I always tell weekly and sometimes, if things are real- producer for Donahue for more than a them they can take it to Phil and let him ly hopping, more than once a day), he decade and now supervising producer of make the final decision." frequently advances ideas for shows and the Montel Williams Show. "That's the The "board," upon which upcoming sometimes produces his own episodes. way things are in a high -pressure busi- episodes are scheduled, contains only ness. But if Phil blew up, he'd always about two weeks' worth of shows. "If nobody showed up come back later and say he was sorry. "That's as far out as we like to plan," for a month, Phil would You don't find that much in other organi- McMillen says. "We like to be able to zations." react to the news." get the show on the air Benson agrees with Hayes, casting a Once shows are planned, producers every day." sidelong glance at a bin of toys next to prepare materials to brief Donahue about her bookcase full of mail. "There are a the topic at hand. "Preparing Phil isn't "If nobody showed up for a month, lot of opportunities at other talk shows, like preparing other talk show hosts," Phil would get the show on the air every but I've stayed because I love the show Benson says. "He reads constantly and day," McMillen says. "He has that and because I know that if I have to, I watches a lot of news on TV, so he's much energy, and he's never short of can bring my child in for a day and it really well -informed. What we end up ideas." won't bother anyone." doing, usually, is writing our own per- It's the Donahue energy, and his re- Will Benson, McMillen and their fel- spectives on the topics we've chosen, and lentless insistence on excellence, that has low staffers be looking for jobs anyway he'll take that perspective and add it to motivated the show's staff, even since its in a couple of years, if Donahue decides his own." earliest days. "Phil never wanted to take not to renew his contract? "I was dead Sometimes, Donahue will add his own shortcuts, he always wanted to do some- certain he wouldn't sign the last con- reporting to the research already done by thing extra to bring the show alive," says tract," Benson says. "With Phil, you his staff. "We've seen him make one Dick Mincer, Donahue's first executive never can tell." phone call and, a few minutes before the producer. show, get a whole new side of an issue Adds Benson: "Phil's name is on the This advertising supplement was that we hadn't turned up," Benson says. show. He wants it to be the best." written by Kathy Haley.

Congratulations to the Donahue Show

An Advertising Supplement Broadcastingm

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PARAMOUNT TO MAKE ITS OWN PPV DEALS Agreement with Viewer's Choice allows studio to license rights to systems, MSO's By Rich Brown

V[ewer's Choice and Paramount Pictures have finally come to terms on a pay -per -view agree- ment that will mark a significant change in the way the PPV distributor has traditionally dealt with Hollywood studios. Following years of tough negotia- tions, both companies last week reached an agreement that will allow Paramount to license PPV rights di- rectly with cable systems and MSO's affiliated with Viewer's Choice. The deal gives Paramount greater control over returns because the studio it- self-not Viewer's Choice -will de- termine the revenue split with opera- tors (Viewer's Choice traditionally gets 55% of the retail price when split- Harrison Ford in 'Patriot Games,' kickoff film In Paramount-Viewer's Choice deal ting with operators). the Exactly why Paramount wants to that the studio might want greater con- terms with operators. deal directly with operators is not trol over returns as it looks ahead to Under the terms of last week's deal, clear. Analyst Tom Wolzien of San- the possibility of debuting feature Viewer's Choice will handle the ford C. Bernstein & Co. pointed out in films on PPV prior to their home video scheduling and promotion of the Para- a report last month that while auditing and theatrical windows. mount titles just as it handles titles of PPV movies has been greatly im- "We have absolutely no plans to do from other studios. But the decision to proved in recent years, "the cable in- anything like that," a Paramount let Paramount deal directly with oper- dustry has a notorious history for low - spokesman said of the latter possibili- ators marks a change in the way View- balling subscriber numbers used to ty. In describing the Viewer's Choice er's Choice has traditionally worked pay fees to programers." Another deal, he would say only that Para- with studios. knowledgeable source even speculated mount wants more "flexibility" in its The inability to deal directly with the distributor's affiliated operators SCI -FI DEBUTS TO FIFTH -PLACE SHOWING has been one of the primary reasons that Twentieth Century Fox and Uni- SA Networks' Sci -Fi Channel averaged a 1.0 prime time rating in a versal Pictures have continued to balk telephone coincidental study conducted last month by A.C. Nielsen at signing deals with Viewer's Choice. Co., the first such ratings analysis done for the cable network since its But that is not the only reason. Even if launch on Sept. 24. According to the data, Sci -Fi averaged a 0.9 house- Viewer's Choice were to allow those hold rating within its universe Monday -Sunday from 5 p.m. to 11 p.m. studios to deal directly with operators, ET. Sci -Fi ranked fifth in that time period behind established networks sources say Fox would still remain TNT (1.7); USA (1.4); Nickelodeon/Nick at Nite (1.4), and The Discov- hesitant to sign a deal because the ery Channel (1.0). The survey, based on 842 usable calls, was conducted MSO's that partly own Viewer's Oct. 10 -16 in five representative markets of various sizes where Sci -Fi is Choice will not carry Request Televi- carried: Rockville, Md.; Greensboro, N.C.; New Orleans; San Francisco, sion, a competing PPV distribution and Portland, Ore. -RB service partly owned by Fox. Jim Heyworth, president and chief

Broadcasting Nov 2 1992 Cable 51 executive officer of Viewer's Choice, said conversations were ongoing with H E A D E N D G S Universal and Fox and he was hopeful that the Paramount deal would bring 'REN a STIMPY' RETURNS and network producers when it opens its new $11 million the distributor closer to an agreement Nickelodeon's The Ren & Stimpy production studios in Charlotte, with those studios. Show, which has suffered N.C., in January 1993. The not - The Paramount -Viewer's Choice production delays this season due for -profit cable network, currently deal kicks off Jan. I , 1993, with the in part to differences with creator available in about 6 million PPV presentation of "Patriot John Kricfalusi, will debut the homes nationally, also hopes to use Games." The deal does not mark the first of 13 new episodes on Nov. 7 the 50,000- square-foot facility to first between the companies, which during the network's SNICK boost its own share of original have an existing agreement that calls Saturday night block. All 13 new for the distribution of Paramount titles programing to about 35% of its episodes will air by April 1993, schedule. on the Viewer's Choice -owned Con- according to Vanessa Coffey, vice tinuous Hits channel. president of animation for the SET RESCHEDULES BOUT Heyworth noted that all of the network. MSO's affiliated with Viewer's SET Pay Per View on Choice have already had some PPV EUROPEAN EXPANSION Wednesday canceled its Dec. 5 license agreements with Paramount ei- World Championship PPV fight Europe ther directly through the studio, MTV has expanded its card to avoid competing with a through Continuous Hits or through reach to more than 4.0 million TVKO /HBO card scheduled for Request and Cable Video Store. households in 29 countries across the same night. HBO refused to continent. In other Viewer's Choice develop- the Among new additions reschedule its own card, which ments last week, the PPV network ex- this month are 10,000 households had reportedly been set up to send a Lebanon panded its reach to 10.5 million ad- in and 13,000 households message to boxing promoter Don dressable cable households. The in Romania as well as a renewed King, a former HBO partner now network now serves more than 500 two-year contract with Polish with SET. SET Pay Per View, affiliated cable systems, more than Television. which said head -to -head bouts one -third of which carry both View- would have cost the cable INSPIRATION PRODUCTION er's Choice PPV channels. Viewer's industry $2 million -$3 million in Choice is owned by a consortium of The New Inspiration Network reduced cash flow, hopes to cable operators, Warner Bros. and the says it will seek business from reschedule its card for a date Walt Disney Co. outside TV, film, commercial in early 1993.

CARIBBEAN NETWORK LAUNCHES IN COOL CLIMATE MW-type channel seeks carriage, while operators await FCC directives on reregulation

By Rich Brown as hotels and tourist boards. He says the 24 -hour network, which will be The reluctance of cable operators offered free to operators, is targeting to add new cable networks dur- systems that serve sizable Caribbean ing this reregulatory period audiences. Its footprint from the Space - hasn't stopped new programers from net II satellite covers the entire U.S., lining up to show their wares. Among southern Canada, Mexico, Central the latest arrivals is Caribbean Satel- America, northern South America and lite Network, a Miami -based music top-10 countdown show. the West Indies and Caribbean areas. video channel that plans to launch Delroy Cowan, the primary investor Despite Cowan's enthusiasm, many Dec. 1. in the multimillion- dollar project, is a cable operators are reluctant to corn - Caribbean Satellite Network (CSN) 40- year -old entrepreneur with no ex- mit to any new services as they await plans to be an MTV -type channel fea- perience in television. His startup the FCC's directives on reregulation. turing reggae and other types of Carib- businesses over the years have includ- Indeed, CSN had not yet signed any bean and West Indian- oriented music ed just about everything but televi- systems last week when it announced and cultural programing. The pro- sion, ranging from a Caribbean import plans to launch the network. graming day will start with a morning company to a small airline. He even "It's tough to make programing de- news show, The Caribbean Sunrise, founded an amusement park, Coney cisions when you don't know what the and will proceed throughout the day Park, reportedly the largest entertain- FCC standards are going to be," says with a mix of music videos that in- ment complex in the Caribbean. Richard Aurelio, president, Time cludes reggae, rap, rhythm & blues, As for CSN, Cowan says the ad- Warner's New York City Cable gospel and jazz. Weekend features supported network will initially attract Group. "This act has put a lot of will include a live dance party from Caribbean-based advertisers, with a people in limbo until the regulations the network's Miami studios and a focus on travel- related businesses such are clarified."

52 Cable Nov 2 1992 Broadcasting Broadcastingx

STERN BUILDS LOYAL ADVERTISER FOLLOWING Although many accounts remain wary of content, other clients follow him city to city

By Peter Viles product. He may not personally en- Stern's detractors acknowledge that dorse the product, but he'll go on and his growing fame speaks to the power Howard Stem's unconventional give the best pitch you'll hear any- of radio. rise as a bicoastal star of morn- where." While Stern's show has only recent- ing radio has obscured a more Because stations that air the show ly begun to spread rapidly, he has traditional aspect of his success: Stern control the advertising time, Stem's clearly been a sales success in major is an accomplished pitchman who most loyal national advertisers have fol- markets. On Stern's flagship station, counts among his biggest fans a loyal lowed the show from market to market, WXRK(FM) New York, spots during the following of advertisers. often plunging in before wary local ad- show reportedly sell for $1,200 to While the outrageous content of vertisers that wait to gauge local reac- $1,500-the highest rate in the mar- Stern's show scares off some advertis- tion to the show. "We went with him to ket. And live spots go for $2,000 or ers and agencies, he has built areputa- Chicago, we went with him to Cleve- more, also tops in the market. tion for delivering results for the ad- land, and basically, wherever he goes, Executives at KSLX(FM) Los Ange- vertisers who use his show (see related we'll go," says Pirrone. les say their morning drive rates have story, page 55). National advertisers that use the quadrupled in the last 12 months- "He is probably the single most show heavily include Snapple, Dial - reportedly from $250 to $1,000 -as successful lead source we have," says A- Mattress, Brother Electronics, Nu- Stern's show has taken off there. Tom Pirrone, advertising director fer t-- System Weight Loss Centers and "There is definitely some resistance Dial -A- Mattress, which has used Aiwa. from the agency community, both na- Stem's show for several years. "And Privately, some industry leaders are tionally and locally," says Derek Bee - we do an awful lot of radio and TV grumbling about Stern's success, semyer, local sales manager at KSLX. advertising." which they fear will hurt radio's abili- "So the show is more retail -driven It is partly for that reason that sta- ty to attract a bigger share of national than it is agency -driven. But for every tions across the country have been lay- advertising dollars. They point to problem we have with agencies, we ing out big sums of cash -reportedly large advertisers such as Sears, which have a solution with someone else." $500,000 and up-for the right to recently told representatives of the Ra- Executives at stations that air the broadcast Stern's show. dio Advertising Bureau that it does not show say its huge audience explains In Cleveland, one of Stern's newer want to advertise on shows such as only part of its sales success. They say markets, executives at WNCX(FM) say Stern's. But at the same time, even the format -all Howard, with no Stern's established popularity with ad- vertisers was a significant factor in their decision to buy the show. WHEN HOWARD TALKS, WHO LISTENS? "When we had to make a decision Summer one way or the other on whether to 12 -plus Market rank among: take the show, the deciding factor was share AQH teens men men women women that he just moves product," says Station (rank) listeners 12 -17 /8 -34 25 -54 18 -34 25 -54 Mike Graham, WNCx's general sales New York manager. '`He's a businessman." WXRK(FM) 9.5 (1) 364,400 4 1 1 2 2 While it's too soon to judge Stern a Los Angeles 153,600 1 1 success in Cleveland, Graham says KLSX(FM) 6.4 (1) 8 9 4 the Philadelphia station has been able to raise morning WYSP(FM) 11.0 (2) 119,800 2 1 1 2 3 drive rates by 20% since it began air- Washington ing the show seven weeks ago. WJFK(FM) 5.4 (4) 45,000 11 1 3 7 15 "He may be the best radio salesman Baltimore who exists today," says Ken Stevens, WJFK(AM/FM) 2.3 (14) 12,000 5 9 12 15 general manager of the Infinity sta- No registered ratings. tions in Philadelphia and Washington, Source: Arbitron summer survey, copyright 1992. Too soon to judge: wcuv(AM) Chicago, which air the show. "He has no prob- KEGL(FM) Dallas, WNCX(FM) Cleveland and WQBK(FM) Albany. lem going on the air and pitching a

Broadcasting Nov 2 1992 Radio 53 news, no weather and no music - And finally there's Stern himself, stand your business. So when he does works well for advertisers because it an adept businessman who turns off a live spot, it doesn't sound like he's makes for hard -to -ignore "fore- his bad -boy image when he deals with reading it. It sounds like he really be- ground" radio. Further, the unclut- clients. lieves in the product." tered sound of the show allows sta- "He really gets involved with his Observes Kim Colebrook, general tions to slip in extra spots-as many as clients," says Pin-one. "He will spend manager at WNCX: "His biggest fans 15 units per hour, as opposed to 10 a good hour with a client, really pick- are the clients that use him to move units at many music -intensive stations. ing your brain, trying to understand product off the shelf."

15%

Local National Spot Network 10.8 10%

5 °I° 4.1i 2 2 "AN FEB MAR , APR , 1 MAY JUL o AUG 1 PI -5°/u -3.3---- -4.- -6.7 -10% 4.2

-12.9 -15% -14:6- -15 -17.1 -20% -18 -20 -20

All figures represent percentage change from same month of previous year.

RADIO POSTS BIGGEST REVENUE GAINS IN TWO YEARS

uoyed by election -year campaign spending, the ra- "If September is any indication, radio's fourth -quar- dio industry rallied in September to post its best ter performance may well outpace other media," said revenue gains in nearly two years, according to the RAB President Gary Fries. "As it stands now, radio Radio Advertising Bureau's monthly revenue report. revenues should finish the year up at least 2 %." The report showed local revenues up 10% over Sep- Even network radio, the weakest segment of the tember 1991 levels, by far the best month for local industry this year, showed signs of recovery. Network revenue in 1992. Perhaps more encouraging to the revenues, which traditionally do not benefit from cam- industry, national spot revenues grew by 2% over Sep- paign spending, were down 4% in September, the tember 1991 levels, marking the first increase in all of smallest drop this year. 1992. For the year to date, local revenue is 4% ahead of Combined station revenue rose by 8% in September, 1991 's pace, national spot revenue is 8% behind and the largest increase measured by the RAB since Octo- total station revenue is running I% ahead. Network ber 1990. revenue is off 12 %. -PV

CORRECTION Because of a printing production error, the radio executives at left were misidentified in last week's report on Hispanic broadcasting.

Gene Bryan, VP-na- Raul Alarcon, presi- Jose Luis Madrigal, Nicholas Kiernan, tional sales manager, dent, CEO, Spanish VP -GM, Spanish Informa- VP -GM, CBS Hispanic Katz Hispanic Radio Broadcasting System tion Service Radio Network

54 Radio Nov 2 1992 Broadcasting Broadcastingz h7nVcom

FCC'S STERN FINE: RECORD $105,000 Greater Media's L.A. station cited for 12 incidents of alleged indecency, three Infinity Broadcasting stations that carry show may be next

By Joe Flint Stern, like Infinity and Greater Me- dia's lawyers, argues that the commis- The FCC launched an all -out at- sion's indecency rules are unclear. tack on the Howard Stern Show "Go try and figure out the FCC's last week, hitting Greater Medi- rules," Stern said on his show last a's KSLX(FM) Los Angeles with a re- week. cord $105,000 fine for alleged inde- Stern also disputed the notion that cency in 12 broadcasts of the show in the publicity would only increase his late 1991. popularity, saying he feared other sta- The assault on Stern may not end tions would be discouraged from tak- with Greater Media. Fines may yet be ing the show because of a fear of FCC levied against the three Infinity Broad- fines. casting stations-WXRK(FM) New Although FCC sources deny that York, WYSP (FM) Philadelphia and there is a "vendetta" against Stern WJFK(FM) Washington-that carry the and his bid to get into the top -50 mar- Howard Stern: "The FCC is trying to put a show. Commission sources a said let- dead stop on my career." kets, the size of the complaint and the ter will be sent to Infinity to confirm length of the transcripts included seem that the stations simulcast the same vice president, Greater Media. to be an indictment of Stern's entire allegedly indecent programing. The fine is tentative. Greater Media style of broadcasting. The Infinity fines could be heavier has 30 days to respond to the FCC Infinity President Mel Karmazin because Infinity would be a repeat of- action. told BROADCASTING he did not think fender. The FCC admonished the Steven Bookshester, National Asso- Greater Media should be obligated to broadcast group for a Stern broadcast in ciation of Broadcasters associate gen- pay the fine. "I read through this and 1987, and just two weeks ago it af- eral counsel and First Amendment at- am totally supportive of [Stem's] firmed a $6,000 fine for a 1988 segment torney, said the association is comments on the radio. By no means that aired on all three stations ($2,000 "troubled by the way the commission do I believe the excerpts are indecent. per station). Under law, the FCC may has handled this...with no legal analy- I don't know what the Greater Media impose fines of up to $25,000 a day, up sis in the letter to Greater Media." view is, but the Infinity view is the to a maximum of $250,000. The FCC, Bookshester said, "has commission once again has mistaken The $105,000 fine notice is in re- shifted the burden of proving the ma- free speech ]for indecency]," he said. sponse to complaints by Al Westcott, terial is not indecent onto the station." "If the letter were directed toward In- who resided in Los Angeles at the time As the fines get higher, Bookshester finity," Karmazin said, "we'd fight it of the broadcasts and now lives in Las said, "the letters get shorter." The big time." Vegas. Stern is scheduled to start NAB is also disturbed "in general by From an industry point of view, broadcasting in Las Vegas in a few the FCC's ever escalating fines." Karmazin said it is "clear that the weeks. "It's a black day for the Stern FCC is trying to step on the radio The magnitude of the KSLX fine is show," the radio personality said last industry and is pussyfooting around due to the "egregious and heavily re- Wednesday on his morning show. On when it comes to TV." Said Karma- peated nature of the broadcasts," said Thursday he got more specific, saying zin: "The FCC has not taken one step Bob Ratcliffe, assistant chief, law, the FCC is "targeting me because I'm toward any of these TV shows that Mass Media Bureau. The 12 cited pro- the most visible guy" and is "trying have been much more graphic than grams (see below for excerpts) aired to put a dead stop on my career. The anything done here. It seems strange between Oct. 30 and Dec. 6, 1991. U.S. government says 'go after that the FCC has not chosen to send an "This is a shotgun blast and we are Stem,' there's nothing you can do NAL [notice of apparent liability] for trying to take the pellets out of our about it. You can't fight the govern- anything ever done on tabloid TV flesh," said Tom Milewski, executive ment." shows. The FCC feels it's easier to

Broadcasting Nov 2 1992 Washington 55 Donna Fadal, vice president, gener- the WHERE THE FCC DRAWS THE LINE al manager, KEGL(FM) Dallas, said fine has not caused the station to re- Readers may find some of the language that follows offensive. It goes evaluate its decision to carry Stern. beyond what the editors would ordinarily admit, but-in BROADCASTING'S "We went into this knowing the show role as the book of record-is published to inform readers about actual and what the benefits of the show are. language or material that has warranted challenge or sanction by the This does not make us take another FCC. look at it." The following are samples of the 12 Howard Stern broadcasts the FCC Kim Colebrook, president and gen- cited as indecent. eral manager of WNCX(FM) Cleveland, Oct. 30, 1991- Concerning Pee Wee Herman's trial for masturbating which carries the show, said he would at an adult theater. According to the commission's transcript, Stern said: review what is going on. "Obviously, "Let me tell you this. If they are going to make [Pee Wee] do public we don't want to lose our license or be service, the service should be he should go to every movie theater in the subject of fines that drive the cost Sarasota and scrub the theater seats where guys drop their load. Because of business up." I'm going to tell you something, that's disgusting. Imagine, I go to the movie theater and I'm sitting in Pee Wee's mess." Oct. 31, 1991 -Stern said: "The closest I came to making love to a black woman was, I masturbated to a picture of Aunt Jemima." SODOLSKI Nov. 5, 1991- Concerning Pee Wee Herman masturbating twice within IO minutes: "I, who am the head of the masturbator club, I run a STUMPS FOR masturbation society. I am someone totally devoted to masturbation. I must tell you, to do that twice in 10 minutes is unbelievable." INFO ENTRY Nov. 7, 1991- "First I want to just strip and rape [rival Los Angeles disc jockeys] Mark and Brian. I want my two bitches laying there in the Says infrastructure will cold, naked.... I want them bleeding from the buttocks." Nov. 15, 1991 -"Hey FCC, penis..A do draw the line at vagina. suffer if Bells are impeded Whoa, I can't believe I just said that word." On Michelle Pfeiffer: "I By Randy Sukow would not even need a vibrator.... Boy, her rump would be more black and blue than a Harlem cub scout." n a speech last week, John So- Nov. 17, 1991 -Again on Mark and Brian: "Two little pussies with dolski, president, United States dildos." Telephone Association (USTA), Nov. 20, 1991 -To sidekick Robin Quivers: "Let me tell you some- said construction of a modern, nation- thing, since we found out that you like sex where the rest of us wipe." wide fiber optic infrastructure will Nov. 27, 1991 -With Stacey Galina of Knots Landing: "Hey, I've "be indefinitely stalled" if the tele- done stuff to myself and thought about you." JF phone industry's political rivals-es- pecially the newspaper industry-have send a letter to a radio personali- ample, those persons who are paying their way on Capitol Hill next year. ty...the radio industry is being treated $50 to buy Madonna's latest contribu- "The newspapers feel they are poorly by the FCC. It's a smaller busi- tion to literature, 'Sex,' or, more seri- fighting for their economic lives. But ness not owned by conglomerates." ously, young people whose minds they are fighting to hold back pro- Karmazin said he does not think have been seized by TV or adults who gress, and that is a war they can never those shows are indecent, nor are the let advertisers shape their se eualllges. win," he said. Stern broadcasts, "but that did not Unfortunately, short of unusual self - He also slammed newspapers for stop them from sending a letter." restraint or a constitutional upheaval, using their editorial voices to further In the letter, the FCC said, "We we will continue to be plagued by their own political agendas. "Newspa- believe the egregious nature of the ma- these problems." per publishers have compromised their terial, as well as the substantial num- After the speech, when asked about objectivity.... Such a blatant conflict ber of days on which such indecent the size of the fine, Sikes said, "Obvi- of interest is intolerable." material was broadcast, severely ag- ously, whatever action I vote for I Sodolski's speech last Tuesday gravate the violation." won't believe to be excessive...you (Oct. 27) during a luncheon sponsored Calls seeking comment from FCC can be assured that anything I sign my by The Media Institute, was in part a Chairman Alfred Sikes and the four name to in that area I'll be very com- rebuttal to a speech delivered to the commissioners were not returned. fortable with." same group earlier this year by News- Aides to the commissioners said the Besides KLSX and the Infinity sta- paper Association of America (former- notice speaks for itself. tions in New York, Philadelphia and ly American Newspaper Publishers But Sikes gave some indication of Washington, the Stern show is heard Association) President Cathleen Black how he feels about indecency in a in Chicago, Dallas, Cleveland and Al- (BROADCASTING, May 18). In that speech he gave in New York last bany, N.Y. Karmazin declined to re- speech, Black warned: "If the Bells week. "I will, at the beginning, con- veal details of the contracts, but when receive unfettered entry into their own cede that today's blur of information asked if there were any clauses hold- markets, without appropriate antitrust and its dizzying and distracting ten- ing Infinity responsible for indecency safeguards, smaller information pro- dencies have terminally affected some fines, Karmazin said, "Of course viders will not survive the onslaught." people's common sense-take, for ex- not." Next year's congressional fight will

56 Washington Nov 2 1992 Broadcasting likely be a continuation of this year's USTA will "certainly try to get in battle between those seeking to, in ef- front of the power curve and do what fect, codify the restrictions on RBOC is necessary to get what we think is ownership of information services in necessary done," Sodolski said. But the modified final judgment (MFJ), se he refused to elaborate on the associa- the consent agreement ruling the 1984 , tion's congressional agenda and strate- breakup of AT &T. gy for next year. "We have an agenda The July 1991 decision by U.S. Ap- of our own. I'm just not going to tell peals Court Judge Harold Greene lifting you about it," he said. the MFJ restriction on RBOC owner- Whatever the outcome of the presi- ship of information services in their lo- dential election this week, Sodolski the cal telephone service areas (except for USTA President John Sodolski seemed confident that telephone cable TV system crossownership, industry would have a friend in the which is prohibited by the 1984 Cable communications Subcommittee mem- White House. The Republican plat - Act). NAA has "instituted an all -out ber Billy Tauzin (D -La.) -and fully form includes a plank calling a mod - attack on this ruling in an attempt to endorsed by Energy and Commerce ernized, nationwide telecommunica- protect their turf," Sodolski charged. Chairman John Dingell (D- Mich.)- tions infrastructure "essential" to the The Greene decision spurred House which would explicitly recognize the country's future, and the Bush admin- Judiciary Committee Chairman Jack RBOC's rights to operate information istration has long endorsed telco -cable Brooks (D -Tex.) to introduce H.R. services, but impose safeguards, such crossownership. 5096, legislation imposing a two -year as separate- subsidiary requirements The Clinton campaign has made sim- waiting period before RBOC entry and bans on cross -subsidizing and ilar pronouncements about the need for into information services and institut- cross -marketing, to protect against updated technology. "Clinton also be- ing rigid entry tests after the waiting monopolistic practices. lieves in an R &D tax credit for compa- period. (The waiting period was later Both pieces of legislation are likely nies that invest in new technologies removed during the Judiciary Commit- to reappear in some form during the from high-definition television to high - tee markup of the bill.) next session of Congress. Some have speed computing." Sodolski said Clin- An alternative plan from the House speculated that next year's Energy and ton's telecommunications plans are still Energy and Commerce Committee, Commerce bill may include a cable a bit vague, "but the music sounds H.R. 5559, was introduced by Tele- crossownership provision. good."

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Broadcasting Nov 2 1992 Washington 57 During the Bush administration, the chairman of the Amendment by giving the government the power to make President's Council of Economic Advisors has been a harsh decisions that should be made instead by cable operators critic of the FCC's financial interest and syndication rules. and consumerism," said Christopher Fager, E! senior vice That may not change if Clinton is elected tomorrow. Ac- president, business and legal affairs. cording to the National Journal, one of the candidates to Also last week, the Turner -led group and Daniels Cab - replace Michael Boskin as head of the CEA is Lawrence levision, a cable system operator, asked the court to con- Summers, chief economist at the World Bank, the very solidate their suits. Both have been progressing on the same fellow who, on behalf of the networks, authored a 1990 schedule, and it is widely expected that the court will agree paper arguing for repeal of the rules. to the request. On an accelerated schedule, a three -judge panel Bush appointees at the FCC are barred from cam- of the U.S. District Court in Washington is tenta- for the President, but not so executive branch paigning tively scheduled to hear oral arguments on Dec. officials, as long as it's on their own time and taxpayers 'it 7. Under the law, any appeal of the panel's don't pick up the tab. Na- decision must be taken di- tional Telecommunica- e ilGi'r rectly to the Supreme Court. tions and Information Ad- ministration head Greg What does Al Sikes think Chapados did his bit for the shi ng on- a Clinton administration cause two weeks ago, flying FCC would look like? "First (on his own ticket) to a convention of electrical of all, I won't be in it," he quipped engineers in Houston to debate Ellis Mottur, au- when asked the question after a thor of the Sept. 21 report that laid out Clinton - speech given in New York last week Gore's "technology policy," which includes a latch at a Freedom Forum seminar. Al- plan to bring about that "advanced national com- though he thinks there has been a munications network." Chapados summed up his Edited Harry A. Jessell "bipartisanship in communications rebuttal to that plan: "I don't see what the [Clinton] infra- policymaking" during the Bush years, he said, the Demo- structure investment would do that the [Bush] carefully crats in control will likely make some changes. crafted policy of encouraging competition would not." The Democrats tend to be "more interested in things such as the fairness doctrine," he said. "I believe no less in When it comes to arguing rate regulation at the FCC, fairness...but I'm a little reluctant to have the government the cable industry will have the man who wrote the book. start counting seconds." Sikes also said that the Democrats Well, sort of. National Cable Television Association Gen- have a tendency to be "more regulatory," which could eral Counsel Dan Brenner is author of a 299 -page casebook overwhelm the FCC, already having to do more with fewer of common carrier law and regulation published by West - resources. view Press. Among other things, the book presents back- ground and key cases in the history of common carrier rate Washington attorney Tom regulation, which may provide a framework for cable rate Casey, who has been coor- regulation. dinating communications policy for the Clinton -Gore Satellite CD Radio President Robert Briskman is brac- campaign, and Joel Odum, ing for a host of negative comments from broadcasters director of the campaign's about his planned satellite DAB service. Comments on speaker's bureau, have been Satellite CD's license application are due on Nov. 13, and visiting communications broadcasters led by the National Association of Broadcast- trade associations to share ers have already indicated that they will oppose the grant as the campaign's still vague a threat to broadcast localism. Nonetheless, Briskman says, ideas about communications Satellite CD remains optimistic that it will get the spectrum policy and to listen to indus- and orbital slots it needs to deliver 30 channels of CD- try concerns. Over the past quality sound to cars and homes. "We are going to get it two weeks, Casey and Odum have dropped by the National through." Association of Broadcasters, the National Cable Television Radio stations have little to worry about because the Association, the United States Telephone Association, the service is subscription supported, he maintains. To placate Electronic Industries Association, the Motion Picture Asso- broadcasters, he says, Satellite CD has already told FCC ciation of America and the Telecommunications Industry officials it is willing to agree to license restrictions that Association. would preclude it from selling advertising and from operat- Casey told BROADCASTING they try not to go beyond the ing "gap fillers" -low -power broadcast stations strategi- campaign's published positions on communications, which cally placed to reach listeners in urban canyons and other are aimed at fostering an "advanced national communica- places where satellite signals can't go. tions network" with federal R &D dollars. It all sounded pretty good to USTA President John Sol - They're lining up. E! Entertainment Television, USA Net- dolski. "They were saying some things we would find work and QVC Network joined Turner Broadcasting Sys- attractive," he said, although "there was more than a whiff tern and The Discovery Channel as co- plaintiffs in the suit of industrial policy." challenging the constitutionality of the must -carry and re- NAB Executive Vice President Jim May said it would be transmission- consent provisions of the 1992 Cable Act. "inappropriate" to comment on his session with the Clin- "We believe the must -carry provisions violate the First tonites.

58 Washington Nov 2 1992 Broadcasting Broadcasting D 5M

SUPER SALES FOR NBC'S SUPER BOWL Ability to sell more units at higher rates seen as sign of buyers' optimism about economy

By Sharon D. Moshavi dential candidates. CBS is filling some of the holes with makegoods With its prices higher than what from the World Series, says one ad CBS charged last year, NBC executive. is close to sold out on ad CBS, though, is in better shape than sales for this January's Super Bowl. NBC, buyers say, because it anticipat- Media buyers say NBC went into ed the soft fall sports market created the market with a $900,000 rate card by the summer Olympics by packag- per 30- second unit for the game, ing some of the games' units with with the lion's share of spots going prime time upfront inventory. NBC, for about $850,000. That's up from on the other hand, kept extra units the $800,000 CBS received per spot available in the NFL for Olympics last year, a price that was flat from makegoods that it ended up not need- the year before. That marked the first ing, thereby adding to its amount of time since 1984 that the price of a unsold inventory. Pricing, however, is 30- second Super Bowl unit had certainly better than it was last year, failed to increase. with Sunday games on CBS and NBC NBC is said to have between five at a discount to entice advertisers to going for $85,000- $90,000. Ratings and 10 units left to sell, finding itself buy time in the Super Bowl. are up, too -5% for CBS, to an aver- in much better shape than CBS was Regular- season NFL sales are not age 12.0, and 7% for NBC, to 10.2. last year, with as many as 35 units left going as well as they are for the Super ABC's Monday Night Football has at the beginning of December. Bowl. On the high end, CBS is said to had a rough October, with its spots CBS suffered last year not only be bringing in about $110,000 to (which normally average $225,000 per from the recession, say buyers, but $115,000 per unit, and NBC about 30 seconds) dipping to a reported from the competition of its own winter $100,000. Advertisers can generally $175,000. Season -to -date, MNF is av- Olympics so soon after the Super find availabilities every week, despite eraging a 17/29, down just 1% com- Bowl. NBC does not have the latter increased inventory sales to the presi- pared with last year at this time. problem, and its ability to sell the game may also reflect an improvement HURRICANE HURTS, ELECTIONS BOOST REVENUE in the media economy, buyers say. "It could very well be that advertisers are The Washington Post Co., owner of wPLG -TV Miami, cited Hurricane starting to feel that things are getting Andrew in reporting a 2% revenue decline for its TV stations in the better about the economy and are more third quarter. willing to put their money in there," Media General said revenue at its TV stations improved "slightly...led says Bart McHugh, senior vice presi- by local advertising and, to a lesser extent, political and national advertis- dent, director of national TV and ra- ing. While encouraging, 1992 industry expectations of three to six percent dio, DDB Needham. "After all, the gains in local and spot categories will probably not be realized." Both the Super Bowl is still one of the major Washington Post Co. and Media General own an affiliate of NBC whose events that exist on TV." carriage of the Olympics helped station revenue. NBC is taking advantage of interest A.H. Belo also cited both local and national advertising gains in in the game. Advertisers who want to reporting a 16% jump in third -quarter TV station revenue, to $48.9 buy into the game have had to buy million, while noting that "political advertising was not a significant units in other sports programing as contributor to the advertising mix during the third quarter." Operating well, such as the National Football earnings for the TV stations jumped 71 %, to $12.5 million, although League playoffs and the Super Bowl programing costs in the just -completed quarter benefited from a $1.3 pre-game show, buyers say. That's the million write -down of syndicated program costs taken during the prior - opposite of CBS's practice last year, year's third quarter. -4F when it was forced to offer other units

Broadcasting Nov 2 1992 Business S8 night Show in May. NBC BETS ON COMEDY CONTEST Ratings for Leno (excluding his first week and the weeks of the political Network creates promotion to boost `Tonight Show' conventions) have averaged a 4.6 ratings in which stations pick local comedians Nielsen rating/15 share, down 4% from a year ago when Carson was By Sharon D. Moshavi to the 17% ratings rise of Seinfeld host. Ratings for viewers 18 -49 have earlier this year in 18 markets where stayed flat at 2.6. Cohen says the pro- In an effort to enhance The Tonight NBC and Toyota sponsored Jerry motion is no indication the network is Show's ratings and to work more Seinfeld's comedy tour, according to displeased with Leno's ratings. closely with its affiliates, NBC has Alan Cohen, vice president, market- "We're happy with the numbers," he created a promotional contest called ing. With 125 affiliates on board for says. "The Tonight Show with Jay Leno the "Comedy Challenge" -the larg- The affiliates, along with local Comedy Challenge." est participation NBC has had for any sponsors, will stage the contests at a The "Comedy Challenge" promo- promotional effort-the network is variety of venues, including comedy tion kicked off this week and runs looking for The Tonight Show's rat- clubs, college campuses and shopping through mid -December. Each affiliate ings to rise by that same percentage malls. The affiliates are each responsi- (along with advertisers) will sponsor nationally. The only top-10 market ble for signing up their own sponsors. contests in its market to pick the funni- station not participating so far is Cohen said 250 to 300 sponsors had est comedian. The staff of The Tonight WNBC -TV New York. Cohen said he been signed up, including Pepsi -Cola, Show will choose among those 125 had initially expected just 50 to 60 Subway Sandwich Shops and Block- finalists and pick a grand -prize win- stations to participate. buster Video. NBC is providing all the ner, who will appear on the late -night According to Cohen, the "Comedy promotional materials (banners, post- program during the first quarter of Challenge" lends itself to attracting a ers) required to stage the contests and 1993. young audience, on which the network also radio and TV spots that promote The network is hoping the promo- has been been concentrating since Jay both the "Comedy Challenge" and tional effort will show results similar Leno took over the reins of The To- The Tonight Show. Changing Hands

This week's tabulation of station and system sales ($250,000 and above)

WPIT -AM -FM Pittsburgh Sold by headed by Kerby Confer and Donald Buyer is headed by Joe Mathias and KISS Ltd. to Salem Media of Pennsyl- Alt, and is purchasing WZLB(AM)- Phillip Rainwater, and also owns vania Inc. for $6.5 million. Seller is wFRG-FM Rome, N.Y. (see below). WVGO(FM) Richmond and WUSQ -AM- headed by Kenneth J. O'Keefe, and FM Winchester, both Virginia, and has interests in four AM's and five PROPOSED STATION TRADES WDOV(AM)- WDSD(FM) Dover, Del. FM's. Buyer is subsidiary of Salem WDCK has oldies format on 96.5 mhz By wham and number of sales Communications, headed by Edward with 100 w and antenna 492 feet G. Atsinger III and Stuart W. Epper- above average terrain. Broker: Ameri- son; it recently sold WKPA(AM) New This Week: com Radio Brokers Inc. Kensington, Pa. ( "For the Record," AM's $898,000 3 WZLB(AM) -WFRG -FM Rome, N.Y. Oct. 26). It is licensee of eight AM's FM's $9,376,000 7 Sold by Arrow Communications of and five FM's. Atsinger and Epperson AM -FM's $14,275,000 4 Utica -Rome Inc. to WFRG Inc. for also have controlling interests in TV's $4.15 million. Sale includes WAVA(FM) Washington, KFAX(AM) $0 0 wzoQ(FM) Wapakoneta, Ohio (Lima), San Francisco and KKXX -FM Delano, Total $24,549,000 14 ( "For the Record," Oct. 26). Seller is all California. WPIT(AM) has religious headed by William Rice, 1992 to Date: R. receiver, format on 730 khz with 5 kw. WPIT -FM who is also selling KMJC -FM Clinton, has religious format on 101.5 mhz AM's $179,657,284 198 Iowa (see below). Rice is also receiver with 48 kw and antenna 505 feet FM's $383,104,520 236 for four other FM's formerly licensed above average terrain. Broker: Gary AM -FM's $266,204,846 140 to Arrow Communications. Buyer is Stevens & Co. subsidiary of Keymarket Communica- TV's $1,386,212,087 49 WDCK(FM) Williamsburg, Va. (Rich- tions, headed by Kerby Confer and mond) Sold by Keymarket Commu- Total $2,215,178,737 623 Donald Alt, and is selling WDCK(FM) nications to Benchmark Communica- For 1991 total see Jan. 27. 1992 BRo t,c sii,c. Williamsburg, Va. (see above). It is tions for $4.25 million. Seller is also licensee of four AM's and five

60 Business Nov 2 1992 Broadcasting FM's. Confer has interests in licensee format on 96.1 mhz with 100 kw and of WFBG(AM) -WFGY(FM) Altoona, Pa. antenna 980 feet above average ter- WZLB is fulltimer with country format rain. Broker: William R. Rice. on 1450 khz with 1 kw. WFRG -FM has KTGR(AM)- KCMQ(FM) Columbia, country format on 96.1 mhz with 7.4 Mo. Sold by The Greenfield Group kw and antenna 600 feet above aver- to Zimmer Broadcasting Co. Inc. for age terrain. Broker: William R. Rice. $625,000. Seller is headed by Al WSvs -AM-FM Crewe, Va. Sold by Greenfield, receiver, and has no other Banking Services Corp. and Roger A. broadcast interests. Buyer is headed CLOSED! Aiken, as co- receivers for KAT by Jerry Zimmer, and is also licensee Broadcasting Corp., to ABS Commu- of KCLR -FM Boonville, KZIM(AM)- nications for $3 million. KAT Broad- KEZS-FM Cape Girardeau and KWOC- casting is licensee of four AM's and (AM)-KKLR(FM) Poplar Bluff, all Mis- three FM's, all in receivership. Buyer souri, and WKKX(FM) Jerseyville and is headed by Kenneth A. Brown and WOOZ -FM Harrisburg, both Illinois. Jon Sinton, and is licensee of one AM KTGR has news, MOR format on 1580 WFTW- AM/WKSM-FM, and three FM's. WSVS(AM) is C &W khz with 250 w day and 10 w night. Ft. Walton Beach, Florida format on 800 kw with 5 kw day and KCMQ has CHR format on 96.7 mhz from Spector Broadcasting 275 w night. WSVS -FM has C &W for- with 3 kw and antenna 155 feet above mat on 104.7 mhz with 100 kw and average terrain. Broker: Media Ser- Corporation, to New antenna 984 feet above average ter- vices Group Inc. South Communications, rain. Broker: Blackburn & Co. WBBS(FM) Great Barrington, Mass. Inc., Frank E. Holladay, KDM1(FM) Des Moines, Iowa Sold Sold by Berkshire Broadcasting - by KDMI -FM Inc. to Stoner Broad- South Inc. to WAMC for $325,000. President for $1,000,000. casting for $1.35 million. Seller is Seller is owned by Donald Thurston, headed by Ralph E. Duckworth Jr., who also owns WBS(AM) Great Bar- Randall E. Jeffery, Jr. and has no other broadcast interests. rington and WNAW(AM)-WMNB(FM) Broker Buyer is headed by Thomas Stoner, North Adams, all Mass. Buyer is Al- and recently purchased WONE(AM)- bany, N.Y. -based educational corpo- WTUE(FM) Dayton, Ohio, for $7.7 mil- ration that owns WAMK(FM) Kingston, lion. Stoner Broadcasting owns five WCAN(FM) Canajoharie, WANC(FM) Ti- Providing the Broadcast Indus- AM's and nine FM's, including KGGO- conderoga and WOSR(FM) Middletown, try with Brokerage Services AM-FM Des Moines. KDMI has reli- all New York. WBBS has AC format Based Strictly on Integrity, gious format on 97.3 mhz with 115 kw on 105.1 mhz with 1.1 kw and anten- Discretion and Results. and antenna 500 feet above average na 1,708 feet above average terrain. terrain. Broker: Blackburn & Co. Broker: New England Media Inc. KMJC -FM Clinton, Iowa Sold by KWPC(AM) Muscatine, Iowa Sold BRIAN E. COBB Arrow Communications Inc. to Signal by Flambo Broadcasting Inc. to John CHARLES E. GIDDENS Hill Communications, Inc. for $1.256 and Darlene Schwandke, husband and 703-827-2727 million. Seller is headed by William wife, for $300,000. Seller is headed RANDALL E. JEFFERY R. Rice, receiver (see WZLB(AM)- by John Flambo, who has interests in 407-295-2572 WFRG -FM Rome, N.Y., above). Buyer KFMH(FM) Muscatine, Iowa. Buyer is ELLIOT B. EVERS is headed by Vickie A. Palmer, and former GM of KCII -AM -FM Washing- 415-391-4877 has interests in licensee of WOC(AM)- ton, Iowa. KWPC has country format KUUL(FM) Davenport, Iowa. She also on 860 khz with 250 w day and 8 w holds stock in Palmer Communica- night. Broker: Dale Cowie. RADIO and TELEVISION BROKERAGE tions Inc., licensee of two AM's, two For other proposed and approved FINANCING APPRAISALS FM's and two TV's. KMJC -FM has AC sales see "For the Record," page 72.

COURT BLOCKS SALE OF WOI -TV Sale of woI -TV Ames (Des Moines), Iowa, for $12.7 million, from Iowa State University to Citadel Communications, was blocked by an Iowa district court on Oct. 22. The court ruled that the school's board of regents "abused their discretion" in trying to sell the station, according to Neil Harl, a professor at the school and president of Citizens for WOI -TV Inc., MEDIA VENTURE which filed a lawsuit against the sale. The state of Iowa passed a bill last PARTNERS May to block the sale, citing a state code prohibiting the school from selling state property without government approval, but it was vetoed. The WASHINGTON, DC school's board of regents, headed by Marvin Pomerantz, appealed the ORLANDO court's decision last week. -1G SAN FRANCISCO

Broadcasting Nov 2 1992 Business 61 Broadcasting

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VIDEO DIALTONE: FIRST THE COPPER AGE Exhibitors at FCC say video service can aid high -cost broadband rebuilds By Peter Lambed BroadBand Technologies were among media and computer data services-all those aboard for "Video Dialtone and via digital set -top terminal and remote When we first addressed vídeo the Consumer" day at the FCC, each control device. dialtone in 1988, we never demonstrating digital compression, How much cable TV and dialtone envisioned its first generation storage, switching and multiplexing services will overlap or, on the other could begin over copper wires," said technologies. Thanking Sikes person- hand, complement each other in a giv- FCC Chairman Alfred Sikes, moments ally for the FCC's video dialtone deci- en market remains to be seen. after walking through half a dozen Na- sion last summer (BROADCASTING, Last week's exhibitors readily con- tional Consumers Week technology July 20), each showed full- motion, ceded that the narrowband, copper - demonstrations at the FCC. near -broadcast- quality digital video wire service will have its limits (only Yet only three months after Sikes's transmitted over twisted pairs. one video signal to the home at a time FCC sought to encourage telephone Equally notable, emphasized Bell and no HDTV, for example), and it is companies to build broadband net- Atlantic Information Services Presi- no substitute for ultimate wideband works by granting them permission to dent Art Bushkin, is the development service. However, they underscored deliver video, several companies of high -powered computer video stor- that the technology will allow telcos sought to show they can get into the age and switching technologies. By much earlier video -on- demand entry business even before laying that 1994, he and others claimed, "video as they continue to deploy fiber optic broadband fiber optic infrastructure, server" and switching equipment will and coaxial cables to neighborhoods delivering video and other digital in- allow customers with standard phone and homes. "This technology does formation services over their existing lines to access hundreds (and later, not diminish our determination to lay "twisted pair" copper telephone thousands) of digitally stored movies, fiber," Bushkin told Sikes. wires. as well as accessing basic TV services In the meantime, Sikes says he ex- Bell Atlantic, Los Angeles -based and interactive video shopping cata- pects cable and telephone companies USA Video and Raleigh, N.C. -based logs, video games, educational multi- will increasingly find mutual advan- tage in co- ventures. To that predic- tion, Bushkin said: "I don't want to make announcements ahead of time, but I believe your vision will again be proved out." Using a compression algorithm re- fined last month by C -Cubed Micro- systems, Bell Atlantic showed video (including the movie "Spartacus ") at a 1.5 megabits -per-second data rate and voice signals delivered together over twisted pair. The technology works through 12,000 to 15,000 feet of copper, athough Bushkin said cop- per lengths in Bell Atlantic's existing hybrid fiber /copper networks average less than 10,000 feet. Next summer, Bell Atlantic will be- gin a field test of the technology with 400 of its employes in the Washington area (BROADCASTING, Oct. 26). Vid- eo-on- demand service could go to market by early 1994. Vowing his company will continue to lay its own fiber, Bell Atlantic's Art Bushkin underscore's Chairman Sikes's (left) telco,.cable coventure predictions. USA Video will use the same C-

62 Technology Nov 2 1992 Broadcasting Cubed algorithm to offer twisted -pair, BroadBand Technologies (BBT) dem- regional Bell operating companies) as well as fiber or coaxial, distribu- onstrated use of on- screen menu and and as upgradeable-able to integrate tion. Seeking a niche role operating a remote "mouse" controlled cursor to voice, data and wider -band video "MultiNet" multimedia -on- demand access a standard channel lineup or an through hybrid narrowband and broad- network (driven by video on demand), on- demand level of service encom- band architectures. it expects to partner with cable and passing impulse "video store" order- Anticipating the argument that telco phone companies to co- distribute pure ing and interactive information ser- investment in narrowband dialtone video on demand. It names South- vices. "These services do not require equipment takes away from invest- western Bell and Rogers Cablesystems a home computer," said BBT Execu- ment in broadband fiber, BBT Presi- (Toronto) as partners in pilot projects tive Vice President Richard Jones. dent Salim Bhatia said: "The conven- addressing various distribution archi- "The intelligence is in the network." tional wisdom that video dialtone is tectures. It is also courting design and BBT pitched its Fiber Loop Access too expensive to deploy without major manufacturing participation by Digital dialtone hardware/software platform new subsidies is outdated and Equipment Corp. as providing switched digital video wrong." Rather, he said, dialtone de- Exhibiting a wall of "host digital immediately (it is deployed in video ployment can be paid for through new terminal" multiplexing hardware, field trials by six of the nation's eight video revenues.

MULTIMEDIA, DIGITAL VIDEO WILL DOMINATE SMPTE Second Century conference in Toronto underscores technology merger challenges ahead

By Peter Lambed Dynatech, will exhibit HDTV -related And on Thursday (Nov. 12), "Digi- hardware. JVC Professional will also tal Television Day," special TV ses- Titled "Images in Motion: The introduce a 16:9 NTSC format, fol- sions will focus on digital video re- Second Century," the 134th So- lowing Panasonic's debut of 16:9 MII cording, editing, mixing, routing, ciety of Motion Picture and Tele- last year. And, on a different front, multiplexing, measurement and for- vision Engineers Technical Confer- another exhibitor category indicative mat conversion. An "Advanced Tele- ence and Equipment Exhibit runs next of the fiscally tight times: used equip- vision Systems" session Friday morn- Tuesday through Friday, Nov. 10 -13, ment. ing (Nov. 13) will hear authors at the Metro Toronto Convention Cen- As of last week, SMPTE expected presenting papers on both analog and tre in Toronto, Ontario, Canada. 176 exhibitors overall (short of the digital widescreen TV production and Underscoring the new era implied 225 in Los Angeles last year, but com- transmission issues. in that title, the conference agenda and parable to 178 in New York in 1990). In addition to all that, the confer- exhibition area will make ample room Preregistration stood at nearly 6,000. ence will offer a free, two -part panel not only for television and film tech- But more broadly defining the new discussion, "Effects of Digital Video nologies but for computer video hard- era is digital video, which will domi- on Future Processing," open to all ware and software. nate three days of television technol- attendees from 12:30 to 1:30 p.m. on A lineup of more than 115 technical ogy sessions, beginning with Session both Wednesday and Thursday, Nov. papers will include 16 on multimedia A, "Compressed Video Imaging," 11 and 12. technologies designed to merge sound, Tuesday afternoon (Nov. 10). A The society itself will also update full- motion video, stills, graphics and "Video Crossroads" TV session Nov. its work on digital information ex- text. An all -day "Multimedia World" I I will include papers on HDTV pro- change protocol standards among vid- tutorial Nov. 9, addressing interactive duction and conversion, progressive eo, advanced video, computer and applications and standards develop- scanning and computer animation. film technologies. ment, will precede the conference, and daily multimedia workshops Nov. 10 -13 will complement two "Multi - media/Desktop" technical sessions NEW CBS BIRD LAUNCHED Nov. 12. Arianespacen successfully launched one of CBS -TV's two next-genera- On the exhibit floor (open 10 a.m. Pt tion satellites, Hughes Communications' Galaxy VII, at 7:15 p.m. ET, to 6 p.m. Nov. 10 -12 and IO a.m. to 2 last Tuesday (Oct. 27) from Kourou, French Guiana. Next July, CBS will p.m. Nov. 13), product categories this migrate from nine C -band transponders on AT &T's Telstar satellites to 10 year include "Computer Audio/Vi- C -band and two Ku -band transponders spread across Galaxy VII and deo," "Computer Graphics, Hard- Galaxy IV (scheduled to launch in January). "Our affiliates should see ware /Software," "Multimedia" and improved signal quality" from doubling in C -band power to 16 watts, said "PC -Video Related" equipment. And Brent Stranathan, VP of broadcast distribution for CBS. Onboard C /Ku for the first time, the exhibit will in- cross-strapping on Galaxy IV will also allow NewsNet backhaul from clude two widescreen high -definition transportables direct to affiliates. "We're excited. It's really the first of television exhibitors, Vision 1250 and the broadcast satellite replacements, but we've got one more to go," he The 1125/60 Group and NHK. A said. The launch brought Arianespace's current success streak to six number of firms, including Ikegami, satellites on four rockets in four months. Pesa Chyron Group, Tektronix and

Broadcasting Nov 2 1992 Technology 63 Date Book

nications. Program will be fed live via satellite, Jan. 19- Nebraska Broadcasters Associa- Highlighted listings indicate major meetings. free of charge to radio stations. Chicago. Infor- tion winter meeting and hall of fame banquet. mation: (312) 629 -6015. Cornhusker Hotel, Lincoln, Neb. Information: Richard Palmquist, (402) 333 -3034. Nov. 15- Deadline for entries for Pope Foun- NOVEMBER dation Journalism Awards. Three $15,000 Jan. 21.23- Louisiana Association of awards will be made to mid -career print and Broadcasters annual convention. Fairmont Ho- Nov. 4- National Academy of Television television journalists who have written or pro- tel, New Orleans. Information: (504) 922 -9150. Arts and Sciences, New York chapter, drop -in duced investigative pieces within the last three luncheon. Speaker: Steve Cohen, chairman and years. Information: Catherine Pope, (212) 399- Jan. 24.28 -NATPE International/Asso- CEO, American Transportation Network. Co- 9069. ciation of Independent Television Sta- pacabana, New York. Information: (212) 768- tions. NATPE's 30th annual program confer- 7050. Nov. 16.17- "Personal Communications Ser- ence and exhibition and INTV conference. vices: An International Perspective," conference Moscone Convention Center, San Francisco. Nov. 4.8- National Black Media Coalition sponsored by The Annenberg Washington Information: Nick Orfanopoulos, for NATPE, 19th annual media conference. Hyatt Re- Program in Communications Policy Studies (310) 453 -4440, and Angela Giroux, for gency, Bethesda, Md. Information: (202) of Northwestern University. Willard Office INN, (202) 997 -1970. 387-8155. Building, Washington, D.C. Information: Chris- tine Love, (202) 393 -7100. Jan. 26- 27- International Sports Summit. Nov. 5- 8- American Women in Radio and Beverly Hilton, Beverly Hills, Calif. Information: Television board of directors and foundation Nov. 18- "Careers in Radio,' seminar spon- Peter Cantor, (301) 986 -7800. board meetings. Embassy Suites Hotel, Wash- sored by Center for Communication. Center, ington, D.C. Information: Donna Cantor, (202) New York. Information: (212) 836 -3050. Feb. 2.3- Arizona Cable Television Associa- 429 -5102. tion annual meeting. Hyatt Regency, Phoenix, Nov. 19-International Radio and Television Ariz. Information: (602) 955 -4122. Nov. 6 -The National Academy of Television Society newsmaker luncheon. Speaker: Phil Arts and Sciences special recognition award Donahue. Waldorf- Astoria, New York. Informa- Feb. 3 -Ohio Association of Broadcasters honoring Phil Donahue. Black -tie reception and tion: Marilyn Ellis, (212) 867 -6650. sales workshop. Holiday Inn, North and State dinner. Imperial Ballroom, Sheraton New York Route 23, North Columbus, Ohio. Information: Hotel, New York. Information: Trudy Wilson, Nov. 19.22- National Association of Col- (614) 228-4052. (212) 586-8424. lege Broadcasters national conference. Provi- dence, R.I. Information: (401) 863 -2225. Feb. 4.7 -Radio Advertising Bureau Nov. 6.8- Society of Environmental Journal- managing sales conference. Loews Anatole ists second annual national conference. Nov. 19.22 -Society of Professional Hotel, Dallas. Information: Gail Steffens, Keynote speaker: Ted Turner, founder, CEO, Journalists national convention. Stouffer (800) 722 -7355. Turner Broadcasting System. University of Harborplace, Baltimore. Information: (317) Michigan, Ann Arbor, Mich. Information: Julie 653-3333. Feb. 5.6- Society of Motion Picture and Edelson, (313) 769 -7780; Emilia Askari, (313) Television Engineers 27th annual Ad- 223 -4536; Jim Detjen, (215) 854-2438. Nov. 23 -20th anniversary International Emmy vanced Television and Electronic Imaging Awards. Sheraton New York Hotel, New York. In- conference. Sheraton Hotel and Towers, Nov. 7 -NAB Radio Manager's Roundtable formation: Gillian Rose, (212) 489 -6969. New York. Information: (914) 761 -1100. for small and medium markets, including O &A with FCC Mass Media Bureau Chief Roy Stew- Feb. 24.26 -Texas Cable Show sponsored art. Holiday Inn Palo Verde, Tucson, Ariz. Infor- by Texas Cable TV Association. San Anto- mation: (202) 429 -5402. DECEMBER nio Convention Center, San Antonio. Infor- mation: (512) 474 -2082. N ov. 9- "Where Are the Ratings Systems Dec. 1 -Cable Television Administration Headed ? "tele -workshop sponsored by National and Marketing Society fourth annual western March 3- 6-24th Country Radio seminar Association of Television Producers and Ex- regional pay -per -view conference. Hyatt Re- sponsored by Country Radio Broadcast- ecutives Educational Foundation. Workshops gency Alicante, Anaheim, Calif. Information: ers. Opryland Hotel, Nashville. Information: are fed live, via satellite. Information: Susan Kirsten McConnell, (703) 549 -4200. (615) 327-4487. Davis, (310) 453 -4440. Dec. 2- 4- Western Cable Show spon- March 15.17 -North Central Cable Televi- Nov. 10.12- National Catholic Association sored by California Cable Television Associ- sion Association annual convention and trade of Broadcasters annual convention and Gabriel ation. Anaheim Convention Center, Ana- show. Hyatt Hotel, Minneapolis. Information: Awards banquet. St. Louis. Information: (513) heim, Calif. Information: (510) 428-2225. (612) 641 -0268. 429 -2663. Dec. 3-Ohlo Association of Broadcasters April 16.21- MIP-TV, international televi- Nov. 10.13- Society of Motion Picture sales workshop. Embassy Suites Hotel, Colum- sion program marketplace. Palais des Festi- and Television Engineers 134th technical bus, Ohio. Information: (614) 228-4052. vals, Cannes, France. Information: (212) conference and equipment exhibit. Metro 689 -4420 or 750 -8899. Toronto Convention Center, Toronto. Infor- Dec. 3- American Sportscasters Associa- mation: (914) 761 -1100. tion eighth annual Hall of Fame Awards dinner. April 19.22- National Association of Inductee: Vin Scully, veteran sports announcer Broadcasters annual convention. Las Ve- N ov. 11- National Academy of Television and voice of the Los Angeles Dodgers. Marriott gas Convention Center, Las Vegas. Informa- Arts and Sciences, New York chapter, drop -in Marquis Hotel, New York. Information: Louis tion: (202) 429 -5300. Future convention: luncheon. Speaker: Kicha Ganapathy, AT &T Schwartz, (212) 227-8080. March 21 -24, 1994, Las Vegas. Laboratories. Copacabana, New York. Informa- tion: (212) 768-7050. Dec. 13- Second annual Robert E. Dallas May 12.13 -Ohio Association of Broadcast- memorial lecture. Speaker: Bernard Shaw, an- ers spring convention. Clairion Hotel, Cincinnati. N ov. 12.14- Special Interest Video Associa- chor, CNN. New York Society for Ethical Cul- Information: (614) 228 -4052. tion convention. Greenwich Hyatt Regency, ture, New York. Information: (212) 874-5210. Greenwich, Conn. Information: (201) 697-7776. June 6-9-National Cable Television As- N ov. 13- "Investigative Reporting: America, sociation annual convention. San Francis- What Went Wrong'?" seminar sponsored by Cen- JANUARY -JUNE 1993 co. Information: (202) 775-3669. ter for Communication. Center, New York. In- formation: (212) 836 -3050. June 10.15-18th Montreux Internation- Jan. 14.16- Satellite Broadcasting and al Television Symposium and Technical Communications Association winter trade Nov. 15 -Radio Hall of Fame black -tie gala Exhibition. Montreux Palace, Montreux, show. San Diego. Information: (703) 549- Switzerland. sponsored by Museum of Broadcast Commu- 6990.

64 Datebook Nov 21992 Broadcasting Open Mike

for cash and prizes.... In addition, NAME CHANGE Arts and Sciences seem to require school friends and family of the con- that the program be given awards un- EDITOR: Let's face it: "Country" testants will be on hand to intensify der the banner of PBS. In fact, this music isn't country. Hasn't been for the embarrassment." program was originally produced and some time now. Here at KMAM(AM) What Fox is doing with this new distributed live on pay per view last and KMOE -FM, we call it "American" program is to legitimize embarrassing September. However little recognition music. What could better describe one's friend. What kind of values the academy is able or willing to this music that came from us, and no does that instill in young people? That give under the existing rules, these one else? revealing confidences of a friend is Emmys are themselves a "gala Isn't there a way to get the ball cute or humorous? That doing such an event" for pay per view, as well as all rolling to call it what it is? Our promos act is worth it for a few bucks? of the individuals who worked on have used "American" for two Close friendships are an important as- the production at NBC, Cablevision years, I suppose, but we don't have set in life, not to be treated in such and PolyGram, and the sponsor, the reach to encourage others. And a cavalier manner-especially to an Panasonic. We are all delighted to be just this week, I saw another article by audience of impressionable young- included with the far more estab- a person who didn't feel that sters who often believe that everything lished basic and pay networks in re- "country" describes it. That's when I on television is gospel truth. Such ceiving this recognition. decided to write to you.-B.D. ideas, coming from a medium far Apart from our satisfaction, Thornton, president/general manager, more influential than other impor- however, there lies a serious issue KMAM(AM)- KMOE-FM Butler, Mo. tant institutions, send a powerful mes- with respect to the rules of eligibil- sage. ity for Emmy awards. It is surely Apparently the creators of this strange QUESTION OF VALUES that the credit for our ef- program believe much of what Paul forts went, in the first instance, to the EDITOR: In recent weeks, I read an Kumit writes in his "Monday network having secondary release item about a new teenage- oriented Memo" column in your Sept. 14 issue rights program. Is it not program that aptly demonstrates the when he praises the sophistication revisit the rules of eligibility to in- often absurd lengths that broadcasters of children as "media literate" and clude pay per view, the distribution strive in order to snare greater num- notes that they have "technical sav- vehicle of the future?-Susan C. bers of youngsters to watch their pro- vy" in making program decisions be- Greene, president, Prestige Produc- grams. This pursuit of young audi- cause they are able to use TV's and tion Ventures, New York, and for- ences to enhance their pocketbooks at VCR's. Adding to the point, he notes merly executive in charge of 25th An- the expense of basic and important that kids "are program directors" niversary Gala at the Met. societal values unfortunately contrib- because of their ability to zap and zip utes to a climate of ethical and so- through programs on the dial. May- cial crises that has become a part of be their sophistication in such matters ERRATA our society. derives from the fact that their at- I am not a censor, nor am I rid- tention spans are so short and they Bing Crosby did not appear exclusively ing the bandwagon of fundamentalist have to switch from one sex- orient- on CBS Radio in 1930's and 1940's groups with an ideological bias ed program to another more violence- (BROADCASTING, Oct. 19), but in against anything slightly ajar with oriented one. The values that fact appeared on ABC, NBC and their limited view of the world. But American kids pick up from watching CBS at various times over those two decades. as a teacher of college students, I truly such programing en masse have be- wonder whether these sages of the come a matter of great debate among In Oct. 27 "In Brief' item on industry thought about the conse- many right -minded people. The de- launch of CMT Europe, co -owner of quences of these actions. bate will undoubtedly increase with service should have been listed as Apparently Fox Television -the more creations such as Busted. - Nashville -based Gaylord Entertain- folks that brought America Married Mark Conrad, assistant professor, le- ment Co. ...with Children and Studs gal and ethical studies, Graduate -has Buying power of Hispanic TV viewers in concocted a program School of Business, Fordham titled Busted Univer- U.S. cited in Oct. 2.6 article should where two sets of best friends re- sity, New York. have been $200 billion annually. veal embarrassing secrets about each other. According to your Sept. 7 In Oct. 26 story, projections by Aus- story, the vice president for develop- SECOND -CLASS CITIZENS? tin, Tex.-based Technology Futures Inc. on number of high -definition TV sets ment of the program (made to ap- EDITOR: I write regarding the three sold by year 2005 should have been 29 peal to the teenage market) is quoted Emmys awarded to the 25th Anniver- million. as saying: "We'll be trying to get sary Gala at the Met. The present two best friends to betray each other rules of the Academy of Television

Broadcasting Nov 2 1992 Open Mike 6S Classifieds

See last page of Classified Section for rates, closing dates, box numbers and other details.

Chief engineer: For Pacific Northwest radio sta- Business/radio professional seeking radio sta- tion. Individual needs 3 -5 years experience with tion for lease with option to buy. Please call Tim RADIO studio and transmitter equipment. Candidate 216 -722 -3488. should also have experience with build -out pro- HELP WANTED MANAGEMENT jects and ability to deal with other departments Send resume to: Box R -2. Equal opportunity em- SITUATIONS WANTED NEWS GM/GSM: Tough economy-tough market. Medi- ployer. um- market, Central New England station needs Experienced. Motivated. Relatable. Veteran GM /GSM capable of hiring, training and motivat- /sidekick HELP WANTED NEWS newsperson seeks morning news anchor ing. If you are a self starter, can motivate a retail slot. Prefer Northeast, but all markets considered. sales torce, and are in it for the long haul reply to Reply to Box Q-49. Box Q -50. EOE. Looking for a crackerjack editor and writer with both broadcast and wire service experience. Must Radio station operations manager: ($30,930- be able to work quickly under deadline pressure $37,585, excellent employee benefits). School dis- while also teaching younger, less- experienced TELEVISION trict seeks qualified candidates to maintain broad- staffers. Ground floor opportunity in new venture cast equipment and manage a public FM radio media giant. parent corporation is established HELP WANTED MANAGEMENT station. Must have thorough knowledge of FCC rules Pleasant North Carolina location (great place to and regulations and extensive experience in radio raise a family) and competitive salary. EOE. Reply station broadcast operations. Must possess a Soci- to Box Q-47. General manager for a small market affiliate. Sta- ety of Broadcast Engineer, FCC General Radiotele- ble position with excellent compensation package. phone or equivalent certification. The Eugene School Radio news director, KCAW -FM, SITKA, AK. Man- Growth opportunities within group if desired. district is located in Oregon's mid-Willamette valley aging editor /reporter in high -profile local news de- EOE/M -F. Please respond to Box Q -44. within short distances to ocean beaches and snow- partment. Requires three years news experience, capped mountains. The district is nationally recog- one year in broadcast news. Preferred: Experience TV station manager: WSVI -TV, the ABC affiliate in nized for its educational excellence. Its public radio in administration, volunteer training, computers. St. Croix, U.S. Virgin Islands is seeking station includes an educational component for its Seeking commitment to balance; interest/know- a station manager. He must be objective oriented, level students. Closing date is December 15, 1992. To ledge of Alaskan, resource, Native issues. Full - headed, people person manager. Experience apply before the closing date, submit a letter of time, exempt, $23,490- $27,000 DOE, benefits. in local advertising, as well as products interest, application form, resume, a copy of your EOE/AA. Send resume, personal references, state- advertising sales. Send resume to: Station Manager, certification, and a list of four professional references ment of news philosophy with special reference to PO Box 7112, Sunny Isle, St. Croix, V.I. 00823. No to: Eugene School District, Human Resources De- small -town reporting, and audio cassette demon- phone calls, please. EC/E. partment, 200 N. Monroe, Eugene, OR 97402. (503- strating reporting, announcing, production, news- 687 -3247: Fax #686 -1426) AA/EOE/ADA. cast- organizing skills to: ND Search Committee, do Rich McClear, Raven Radio, 2 -B Lincoln St., Assistant news director: Capable of starting up for highly successful medium General manager Sitka, AK 99835. Receipt deadline 11/13/92. Posi- news department, aggressive self starter, knowl- market FM. Current general manager will soon be tion to start 2/1/93. For more info call Rich at 907- edgeable person, can make a nice future in sunny leaving to accept a larger market position. current- 747 -5877. Clearwater Florida. CPN Television Inc., 813 -530- ly we lead the market in sales, profits and ratings 5000 Stu Arnold or Sherry. EOE. and we intend to stay there. We accept only ag- gressive results oriented individuals. Our general HELP WANTED PROGRAMING managers the most highly compensat- Fox 45, home of Baltimore's are among PRODUCTION L OTHERS News director: WBFF ed in the industry for our market sizes. Send re- fastest growing late news, is looking for a new sume to Box R -1. EOE. leader to direct our award winning newscast. We Purdue University's radio station WBAA -AM & have a great product that deserves the best candi- General manager: High profile fun small market FM has an immediate vacancy for a music coordina- date. A better opportunity simply does not exist. FM radio station in Michigan's Upper Peninsula tor /program host. Requirements: Bachelor's degree Please send a detailed resume to: Steve Marks, seeking aggressive leader with sales experience. preferably in Broadcasting, Communications or Mu- General Manager, WBFF Fox 45, 2000 W. 41st Must be hands -on manager, with ability to manage sic; two years radio experience, preferably in public Street, Baltimore, MD 21211. WBFF-Fox 45 is an statt & station operations. Fax resume, references radio; comprehensive knowledge of Jazz, radio re- equal opportunity employer. and salary requirements to: 1- 818- 990 -4350. EOE. search and programing; strong on -air skills. Desired qualifications: Audio production skills; knowledge of GSM for stable, profitable FM in small but compet- Classical and other music. Duties and responsibil- itive rural New England market. Resume, refer- ities: Coordinates Jazz and other non -Classical musi- HELP WANTED SALES ences and salary expectations to Box R -7. EOE. cal programing including ordering and cataloging of music, scheduling of programing, maintenance of WNRW-TV Fox 45/48, the Piedmont superstation with record company and HELP WANTED SALES playlists, communicating in the 48th market, has an opening for a senior hosts trade publications representatives; Jazz, Clas- account executive. This position requires knowl- Benefits: Flexible benefit sical, and other programs. familiarity value - WRCG -FM, Classic Rock, seeks experienced edge of ratings and research, of programs. Medical, life, disability insurances, retire- in negoti- broadcast sales representatives to handle existing added promotions, extensive experience ment, and social security. Salary: Commensurate ability to generate new accounts and develop new business. Substantial ations, and proven with qualifications. Application process: Send re- re- financial opportunity for individuals who can dem- business. Minimum three years experience sume, list of references and audition tape to: Thomas quired. College degrees preferred. Send resume onstrate a focused desire and ability to succeed. If Purdue University, L. Haworth, Personnel Officer, to: Sales Manager, WNRW -TV Fox 45/48, 3500 you can develop results- oriented, win /win client 1530 Stewart Center, West Lafayette, IN 47907 -1530. relationships and close, then we should talk now! Myer Lee Dr., Winston -Salem, NC 27101. No Equal opportunity/Affirmative action employer. Ill Send resume in confidence, with earnings history, phone calls please. WNRW is an Act Broadcast- M/F to Ron Walton, WRCQ -FM, Box #013, PO Box ing station, an equal opportunity employer. Please refer advertisement in 2008, Fayetteville, NC 28302. EOE. EOE. to source of SITUATIONS WANTED MANAGEMENT your correspondence. Live and sell in the sun! Draw, guarantee. com- Consultant gets results mission. On Colorado River. General Manager, Money back guaranteed: WSAZ -Tv, an NBC affiliate, has opening for a years to 1775 Arriba, #53, Riviera, AZ 86442. EOE. or you don't pay. Put my 20+ experience national sales manager to be responsible for virtu- market station. Call work for your small /medium ally all national sales plus some regional accounts. Mike Jeffries 919 -452 -6829. HELP WANTED TECHNICAL This position works directly with Katz, our national rep., and must have strong marketing and comput- General manager /general sales manager seeks er skills along with advertising and agency sales Chief engineer: Northeast major market FM. Expe- management position in small or medium size mar- and service experience. Some travel is required. rience and communication skills required. Women ket. Prefer opportunity for ownership. Aggressive, Send letter and resume no later than November 13, and minorities encouraged. EOE. Reply with re- results driven pro with impressive track record. to: Human Resources Manager, WSAZ -TV, Box sume to Box R -3. Reply to Box R-4. 2115, Huntington, WV 25721. EOE, M/F.

66 Classifieds Nov 2 1992 Broadcasting Co- oplvendor specialist: Top Fox affiliate in 10th Weather talent position available for nationally Serbs reporter: WSMV -N is seeking a reporter market is seeking experienced co-op vendor spe- syndicated agricultural business program. Prefer with experience in series, documentary and /or dai- cialist to manage a new department. Must have polished on -air presentation combining knowledge ly in -depth reporting. Minimum 2 years experience. prior experience and successful track record in co- of weather and agricultural background. Please Strong writing and digging skills. This is broadcast op and vendor. Send resume to: WATL -TV, Room send resume, non-returnable tape, and salary re- journalism at its best Please submit resume and C, One Monroe Place, Atlanta, GA 30324. EOE. quirements to: The WNDU Stations, Attention: Hu- non-returnable tape to Alan Griggs, News Director, man Resources Manager, PO Box 1616, South 5700 Knob Road, Nashville, TN 37209. No phone IN 46634. EOE. calls. EOE. HELP WANTED TECHNICAL Bend, Photojournalist: WVTV news is looking for an ag- Morning co- anchor opening at KCCI -N, the CBS TV broadcast engineer: National cable TV net- gressive and creative television photojournalist. affiliate in Des Moines, Iowa. Station needs anchor work with the highest quality standards needs This full -time position requires experience in shoot- to complement male anchor on early newscast and broadcast engineer with minimum five years exp. ing, editing and remote broadcasts. No phone then report. Please send tapes and resumes to: for staff engineering position. Experience with calls please. Send non -returnable tape and re- Dave Busiek, News Director, KCCI -TV, Box 10305, Grass Valley and Sony equipment a must. Good sume to: News Director, WVTV - Super 18, 4041 Des Moines, IA 50306. No phone calls please. working conditions and benefits. Send resume and North 35th Street, Milwaukee, WI 53216. Equal op- KCCI -N is an equal opportunity employer. work history to PO Box 100321, Irondale, AL portunity employer. 35210. EOE. Reporter: Are you a true storyteller, not just a fact - News producer: One -hour innovative news show lister? Can you explain what a story means and put RF maintenance technician and transmitter oper- needs a creative, experimental, strong writer. We it into perspective? If so, we may have a showcase ator: WCBS -TV New York requires a transmitter don't need a cardboard cut -out, we need someone position at a major market station for you. 3/4" or person with a minimum of 5 years major market RF to bring new ideas to a staff that likes to do things VHS tape to: Newspeople, 20300 Civic Center Dr., maintenance experience in high powered TV trans- differently. Prior experience required. Send resume Suite 201, Southfield, MI 48076. EOE. mitters, two-way communications systems, and and/or tape to: News Director, WVTV - Channel ENG microwave systems. Technical or engineering 18, 4041 N. 35th Street, Milwaukee, WI 53216. Writer / associate producer. Are you a producer degree preferred. Familiarity with Harris transmit- Equal opportunity employer. with exceptional writing skills? Are you the one in ters helpful. Supervisory and design experience your shop who writes the stories nobody else can desirable. General Class Radiotelephone license a Reporter: WCBD-N in Charleston, SC needs gen- handle? We have a major market opportunity for must. This is a permanent union statt position. eral assignment reporter. Knowledge of newscast someone who can relate news to real life. Resume Send resumes to Joe Fedele, WCBS-TV Technical producing and videotape editing a plus. College and writing samples to: Newspeople, 20300 Civic Operations Dept., 524 West 57th St., NY, NY degree. 3/4" non -returnable tape, resume to News Center Dr., Suite 201, Southfield, MI 48076. EOE. 10019. We are an equal opportunity employer. Director, WCBD -TV, PO Box 879, Charleston, SC 29402. EOE, M/F. Drug test mandatory. No phone Transmitter vacation relief operator: WCBS -TV calls. New York is now recruiting personnel to operate its HELP WANTED PROGRAMING TV transmitter facilities. Applicants must have a Assistant news director: WABC -N New York is minimum of 2 years experience in transmitter oper- seeking candidates with broadcast news manage- PRODUCTION 6 OTHERS ations and possess a comprehensive knowledge ment experience, major market experience a plus. of complex TV plant systems. Personnel will be Candidates must be familiar with all aspects of Executive producer of sports programing: hired on a weekly basis throughout the year. Gen- news production as well as newsroom administra- KRON -N in San Francisco has a home -run oppor- eral Class Radiotelephone license desirable Send tion. An ability to communicate effectively is re- tunity for an executive producer of sports program- resumes to Joe Fedele, WCBS -N Technical Oper- quired along with the skill to manage a large and ing to manage all aspects of the station's broad- ations Dept., 524 West 57th St., NY, NY 10019. We diversified staff under continuous deadline pres- cast of Oakland A's baseball. The EP will be are an equal opportunity employer. sure. Send resumes to: Henry Florsheim, News responsible for the production elements for all fifty Director, WABC -N, 7 Lincoln Square, NY, NY live games, including production values, coordina- Video control center operator: Los Angeles. IDB 10023. No phone calls or faxes please. We are an tion with the game production team, coordination Communications Group, Inc., a leading supplier of equal opportunity employer. of talent schedules, travel arrangements, station - satellite transmission services, seeks a video con- wide coordination of all A's related events and News producer /associate producer: Indianapolis trol center operator for its Los Angeles facility. Can- shows. KRON -TV plans a 12 -month A's presence Fox affiliate seeks producer /associate producer for didates should have 3-5 years experience in satel- on its air. The EP of sports will manage and coordi- news to produce 10:00pm news 2 lite operations, or broadcast master control in a department nate this effort. Hands-on production of segments nights a week and associate produce 3 nights a medium -to -major market. Qualified applicants and packages will also be important. The right week. Verify production values, ensure news pro- should submit resumes and salary history to: IDB person will have a minimum of five years' prior gram formats are consistent and equal, assist Communications Group, Inc., 10525 W. Washing- experience as an executive producer of baseball, news director in supervising writing and photo ton Blvd., Culver City, CA 90232, Attn: Manager, a thorough knowledge of the creative elements quality. Need outstanding news judgment, com- Video Control Center. No phone calls, please needed for a major market telecast, and outstand- - plete understanding of news production tech- EOE/MF. N ing organizational and managerial skills. Some niques, B.A. or comparable professional news travel will be required. BS in Broadcasting pre- good writing, at least two yrs. exp. in TV exp., ferred. Please send resume in confidence to: Jan news, good communications skills and strong su- van der Voort, Vice President, Human Resources, HELP WANTED NEWS pervisory skills. Send resume and non -returnable KRON -TV, PO Box 3412, San Francisco, CA tape to: Bob Donaldson, WXIN-TV, 1440 N. Merid- 94119. EOE. Sports anchor: Small market network affiliate in ian St., Indianapolis, IN 46202, by 11/07/92. No the Southwest needs experienced sports anchor/ phone calls please. EOE. company: reporter. EOE. Please submit resume to Box Q -45. Producer - New Jersey production News photographer: Indianapolis Fox affiliate Three -five years experience with corporate and MeteorologlsVwesthercaster: Midwest affiliate seeks news photographer with good news judg- business TV. Medical, broadcast and marketing/ seeks experienced weathercaster with strong on- ment, working knowledge of N production tech- sales experience a plus. Salary approximately 30K air presence for six and ten PM newscasts. Excel- niques, extensive background in ENG, and SNG, plus benefits. Send resume with salary history to lent fringe benefits. Send resume and salary re- strong eye for color, balance and composition, Box R -5. EOE. quirements to Box Q -46. EOE. B.A. or comparable professional news exp. At least 3 yrs. exp. in news preferred, valid driver's N Writer /producer: Top five NBC affiliate is looking license and good driving record. Work under direc- WICS TV In Springflsld, Illinois is accepting appli- for an accomplished, creative promotion writer/pro- for tion of assignments desk, record and edit video cations for possible future openings in news the ducer. The ideal candidate will have at least 3 and audio for presentation of news stories in following positions: General assignment reporters; years of top 30 market experience with proven WXIN's programs. Send resume and non- return- Weekend news anchors/reporters; Weekend ability as a writer, producer, and field and studio Resumes able tape to: Bob Donaldson, WXIN -TV, 1440 N. sports anchors/reporters. and nonre- director of network -quality promotion spots. Experi- Vann, Meridian St., Indianapolis, IN 46202, by 11/13/92. turnable videotapes to: Les News Director, ence across a wide range of topical and original No calls please. EOE. WICS TV, 2680 East Cook, Springfield, IL 62703. phone news and programing promotion circumstances is WICS is an equal opportunity employer. You will work in a and WJBF Is looking for a reporter who's a great a must. creative environment have the most sophisticated all- digital production News producer wanted for South Florida's top N storyteller ... strong journalist ...and a hustler. and post- production TV facility in the country at station ... prefer candidates with a min. of 3 yrs. Some anchoring involved. Send non -returnable your disposal. Rush resume and reel to Jeff Gray, exp. as a commercial TV news producer. College 3/4" tape and resume to Pete Michenfelder, News KYW-TV Creative Services, Independence Mall degree in journalism desirable. Send resume to: Director, WJBF -TV, 1001 Reynolds Street, Augusta, PA 19106. EOE M/F ADA. Lourdes Leahy, Exec. Producer, WPLG/TV, 3900 GA 30903. EOE. East, Philadelphia, Biscayne Blvd., Miami, FL 33137. EOE. Experienced TV news photographers needed: Promotions writer/producer: Creative writer with Editor /photojoumallst: Experience desired. Must Ideal candidate must be a strong visual storyteller, strong concepts and experience to edit and pro- be very organized. Duties will be mostly editing. be creative and have solid technical skills. No be- duce TV and radio promotions. Send reel and re- Promotions Manager, Send non -returnable lape to: Judy Horan, WOOD - ginners! Send resume and tape to Chief Photogra- sume to: Paul Greeley, N, 120 College S.E., Grand Rapids, MI 49503. pher, WAVY-TV, 300 Wavy St., Portsmouth, VA WINK -TV, PO Box 1060, Fort Myers, FL 33902- EOE. 23704. EOE. 1060. EOE.

Broadcasting Nov 21992 Classifieds 67 Executive producer for major provider of quality RADIO non -fiction programing. 5-7 yr exp, from concep- HELP WANTED INSTRUCTION tion to release, approve script, talent, production & SITUATIONS WANTED PROGRAMING budget. Relocation, 70K & benefits. Mr. Filson 212- Ayers professor, Department of Communica- PROMOTION A OTHERS 599- 0909. EOE. tions: Jacksonville State University and the depart- ment of communication are pleased to announce Art director: Meredith owned CBS affiliate seeking Executive producer at New York's highest an Ayers professor position for Fall 1993, support- exceptional individual to lead our art/graphics de- rated talk station... 7 years on the job, ed in part by the Communication Endowment. This partment. Were looking for an enthusiastic and is a full -time tenure -track position at assistant or finding talent, creating winners, looking creative person to take a leadership role with all associate professor rank. Broad background in for Program Director job with top notch our art needs. Experience in designing exceptional media and specialization in at least one communi- talk station anywhere, USA. Salary not as electronic graphics and print a must! If you are cation discipline required. Earned doctorate in ap- highly creative and multi -talented, show us! Send important as the opportunity to Program. propriate communications discipline required - no your resume, VHS reel, and print samples to: exceptions. Journalism and public relations knowl- Roy at 212 -410 -4249 Duane Mathias, Director of Creative Services, edge desirable. Person hired will be expected to WTVH -5, 980 James Street, Syracuse. NY 13203. engage in regular faculty duties, such as teaching, No phone calls please EOE. scholarly activity, advising, curriculum develop- HELP WANTED PROGRAMING ment, etc. Additionally, he /she will be expected to Writer/producer: Indianapolis Fox affiliate seeks PROMOTION A OTHERS provide creative insight and expertise, and help writer /producer for advertising /promotion depart- implement change in a progressive department ment to write announcer copy, creative concept, AT NEW YORK TIMES RA- within a collegial setting. Salary competitive. The OPPORTUNITIES script and production of on -air promotion. Need department of communication is located in modern DIO STATION DUE TO AM FORMAT minimum 2 yrs exp. in related field, strong creative Self Hall, which housed production facilities for the writing skills, proficient 3/4" and Beta editing, good CHANGE TO BIG BAND /MOR. AVAILABLE: newspaper and yearbook, two TV studios and camera, lighting, and other production skills, CMX ON-AIR PERSONALITY, OPERATIONS AS- post- production facilities, two audio production editing helpful. Send resume and non- returnable rooms and a FM radio station affiliated with NPR. SISTANT, RADIO SALES ACCOUNT EXECU- tape to: Judy Dages, WXIN -TV, 1440 N. Meridian The department has 200 majors in communication TIVE, SALES ASSISTANT, TRAFFIC /AC- St., Indianapolis, IN 46202, by 11/13/92. No phone and a minor in journalism. Send letter of applica- calls please. EOE. COUNTING ASSISTANT. COMPETITIVE tion, resume, three current letters of reference, and SALARY. GOOD BENEFITS. EXPERIENCED The members of the New Hampshire Associa- official transcripts to: Personnel Services, Jackson- APPLICANTS ONLY. SEND RESUME TO: tion of Broadcasters are committed to the FCC's ville State University, 700 Pelham Road N, Jack- goals of non -discrimination and affirmative action. sonville, AL 36265-9982. Deadline for applications: WQXR, 122 FIFTH AVE., NYC 10011 OR FAX: If you would like to be considered for employment December 7, 1992, or until suitable candidates (212) 633 -7666. EEO. in the New Hampshire broadcast industry, please identified. EEO /AA Employer. send your resume to: Mr. B. Allan Sprague, Execu- Graduate assistantships available for both tive Director, New Hampshire Association of PROGRAMING SERVICES Spring and Fall 1993 semesters for qualified stu- Broadcasters, 10 Chestnut Drive, Bedford, NH dents studying in our M.A. program 03110. No phone calls. The New Hampshire Asso- designed to develop advanced skills and knowledge for profes- Lum and Abner ciation of Broadcasters members are equal oppor- sional communication fields prepare tunity employers. and/or stu- Are Back dents for doctoral study. Assistantship assign- ...piling up profits ments may involve teaching, production, or for sponsors and stations. SITUATIONS WANTED MANAGEMENT research assistance in broadcasting, journalism, 15-minute programs from photography, or speech communication. Write to: the golden age of radii,. Dr. Joe Oliver, Graduate Program Coordinator, De- Former general manager of successful station PROGRAM DISTRIBUTORS PO Drawer 1737 partment of Communication, Stephen F. Austin that has been sold looking for a position in sales or Jonesboro. Arkansas 72403 5017372-5884 State University, Nacogdoches, TX 75962. EOE. management. Prefer under performing stations where creativity is required. Reply to Box 0 -26. TELEVISION EDUCATIONAL SERVICES SITUATIONS WANTED TECHNICAL HELP WANTED NEWS

On-camera coaching: Sharpen reporting and 25 years broadcast engineering. 14 years as N anchoring/teleprompter skills. Produce quality demo NEWS ANCHORS hands -on television chief engineer. Experienced tapes. Critiquing. Private lessons with former ABC people management and departmental budgeting. and News correspondent. 914- 937 -1719. Julie Eckhert, Extensive technical and construction experience Eckhert Special Productions. both studios and transmitters. Please reply Box R-6. NEWS PRODUCERS

Maintenance Tech. Tim 614- 898 -9120. SAN DIEGO

WANTED TO BUY EQUIPMENT KUSI -TV IS PLANNING ANOTHER NEWS SITUATIONS WANTED NEWS EXPANSION AND WANTS NEWS Used videotape-cash for 3/4" SP, M2-90's, Beta - ANCHORS ANO PRODUCERS FOR A Broadcast vet: Strong commercial production and cam SP's. Call Carpel Video 301 -694 -3500. FAST HIGH-QUALITY sales. One year TV news and sports anchor experi- -PACED, NEWSCAST ence, 10 yrs. radio ann. and sales. Seeks TV news IN PRIME TIME. anchor and/or sales, but consider radio. Amena- ble. Welcome drug test. Aggressive. Good image. SEND NON- RETURNABLE VHS OR 3/4' FOR SALE EQUIPMENT Conscientious. 214-270-1114. TAPE OF CURRENT WORK. AM and FM MISCELLANEOUS transmitter, used, excellent condition. ANCHORS: INCLUDE 'LIVE' REPORTING, Guaranteed. Financing available. Transcom. 215- 884 -0888. FAX 215 -884 -0738. INTERVIEWING AND ON-SET To get a Job In television, you need a great re- INTERACTION. sume tape. With our help, you'll have the best Lease- purchase option. Need equipment for your resume tape possible! Call 412- 367 -5819 or write radio, television or cable operation? NO down pay- PRODUCERS: SEND COMPLETE ment. NO financials Resume Tapes, 1779 Sample Road, Allison Park, up to $70,000. Carpenter & NEWSCAST PA 15101. Associates, Inc. Voice: 504- 764 -6610. Fax: 504- 764-7170. NO CALLS. For sale: Complete Intraplex TDM -153 T-1 system RESUMES AND TAPES TO: with Kentrox CSUs, 2- 15kHz, 3- 7.5kHz and 3 four - ALLIED FIELDS wire voice modules per side. Includes expansion shelves, backup power supplies and spare master modules. System used for nine months only. Per- 9KlLT/-TV51 EMPLOYMENT SERVICES RESOURCES fect condition! Will consider any offer. Contact Ron HUMAN DEPARTMENT Russ, KBLA, 213 -665 -1580. PO BOX 719051 We place TV technical engineers. Americas SAN DIEGO, CA 92171 number 1 service to employers 8 employees for a decade. Employer paid fees. Phone /resume: Mark Used/new TV transmitters, full power-LPN, an- EQUAL OPPORTUNITY EMPLOYER Kornish 717 -283 -0895. Keystone International, tennas, cable, connectors, STL's etc. Save thou- Inc.,. 376 Stanley Drive, Kingston, PA 18704. sands. Broadcasting Systems 602-582 -6550.

68 Classifieds Nov 2 1992 Broadcasting HELP WANTED NEWS CONTINUED HELP WANTED MANAGEMENT

MANAGING EDITOR WXIA -TV, Atlanta seeks Managing Editor with EXECUTIVE DIRECTOR OF BROADCASTING strong leadership and writing skills. Requires a minimum of five years newsroom management KUHT -TV HOUSTON, TEXAS experience with a background on an assign- KUHT, Houston Public Television is currently accepting applications ment desk or in producing. A college degree preferred. Please send resume including salary for the position of Executive Director of Broadcasting. This position reports history (no phone calls, please) to: to the CEO & General Manager and administers the following ME -B, Personnel Director departments: Programing, Broadcast Production, Art & Graphics, and P.O. Box 77010 Communications. This is a senior management position that helps Atlanta, GA 30309 EOE develop broadcast policy and determines overall strategy and philosophy of broadcast programing and production activities for KUHT. Salary range is competitive and will be commensurate with background and experience. Qualifications: BA in Communications, Journalism or a related field required. MA desirable. Ten years proven experience as a professional in Broadcasting the field of communications required. Six years broadcast television News... management experience and five years video production or programing experience required. Excellent written and oral communication skills a KCAL -TV in Los Angeles has must. terrific opportunities to further your news industry career. Send resume and a list of five(5) professional references postmarked by November 20, 1992 to: NEWSWR1TER Ms. Laura Gonzales Must he an exceptional and KUHT -TV quick writer with 3 -5 years 4513 Cullen Blvd. major market newswriting ex- Houston, Texas 77004 perience, including live mic- KURT is licensed to the University of Houston System and is an equal opportunity employer. Women rowave and satellite. Multiple and multi-cultural candidates encouraged to apply. NO PHONE CALLS PLEASE. market experience and BASYS literacy would be ideal. Re- quires an understanding of state -of- the -art graphics, strong communication/interpersonal HELP WANTED MANAGEMENT HELP WANTED RESEARCH skills and the ability to thrive under deadline pressure. RESEARCH TRAFFIC MANAGER ASSOCIATE ASSIGNMENT ANALYST WTTG /Fox EDITOR/BOOKER Television is seeking an expe- rienced professional to administer and Demonstrate your ability to manage all functions of a major market Join major pay cable network. Chal- generate interesting and com- television Traffic Department to include lenging position involves all aspects of pelling topics /story leads for staffing, inventory control, continuity and TV /movie programming and audience specialized news segments. log editing. Qualified applicants should research. Candidates should have 2 -3 Requires 2 -5 years multi -market possess knowledge of Enterprise System years television or advertising research experience. Knowledge of FOCUS and/ experience in booking guests and AS 400 IBM computer. Prior experi- programs a strong ence in systems management Traffic re- or SAS database for live television news or talk asset, as is knowledge of Nielsen re- quired. College graduate preferred. Quali- radio and a proven track record ports and procedures. Excellent oppor- fied applicants should rush resume, cover ofbooking high profile /national tunity for person with strong computer letter and salary requirements to: skills and interest in TV programming newsmakers. Strong So. Cali- and research. fornia contacts and an exten- Personnel Department Send cover letter and resume to: HOME sive Rolodex essential. College WTTG /Fox Television 5151 Wisconsin Avenue, NW VO BOX OFFICE, INC., Room 3- 41,1100 degree preferred. Washington, DC 20016 Avenue of the Americas, New York, NY 10036. An equal opportunity em- As part of the Walt Disney EOEMVF /DN ployer M/F /H. No Phone Calls Please Company, we can offer salaries WASHINGTON D( commensurate with experi- ence, excellent benefits and H advancement potential.

Human Resources, Dept. B PROGRAMING SERVICES SALES TRAINING KCAL -TV 5515 Melrose Ave. Los Angeles, CA 90038 NATIONAL WEATHER NETWORK LEARN TO SELL NWN TV... No phone calls, please. TV TIME Equal Opportunity Employer THE COMPLETE WEATHER PACKAGE" CUSTOMIZED AND LOCALIZED TV WEATHER Cal: For FREE Into Packet VIA SATELLITE INCLUDING THE ON AIR ME- ANTONELLI MEDIA CaliforniarS TEOROLOGIST. LOW CASH /BARTER TRAINING CENTER CALL TODAY: EDWARD ST. PE' ... KCAL T.I. OS ANGELESJ 206 -8063 601- 352 -6673 (212)

Broadcasting Nov 2 1992 Classifieds 69 HELP WANTED PROGRAMING CABLE ALLIED FIELDS PROMOTION d OTHERS HELP WANTED PROGRAMING EMPLOYMENT SERVICES PROMOTION 6 OTHERS 1.900.40RTNDA Radio and Television News Jobs TRAFFIC RTNDA Job Service WPLG -The Number One station 75 cents a minute. Job openings listed tree. in America's hottest city is looking MANAGER Call 202- 659 -6510 (Fax 202- 223-4007). for a high- energy producer. Video Radlo- Telnaslon News Dìnctvs Association & Graphic production and solid TRAFFIC 1000 Connec4cul M.. N W. SuOt 615 writing skills a must. 3 years ENss000n. D.L. 20036 experience in large market ASSISTANT promotions desired. Send 3/4" tape & resume to: CNBC / SPORTSCHANNEL Jim Hayek CreativeServices Dir. AMERICA is a Manager seeking I California Broadcast Job Bank I W PLG /TV -3900 Biscayne Blvd. and an Assistant for their fast - Miami, FL 33137 paced Traffic Department. I For application information call I EQUAL OPPORTUNITY EMPLOYER Ideal candidate for Traffic I Manager will prepare and revise (916) 444 -2237 program logs and program for- I California Broadcasters Association I mats, interpret and schedule commercial instructions; assist POST PRODUCTION in management and control of commercial inventory for both ON EDITOR networks and generate JDS -LINE T!1 7r1 ink -Jr T!l x 7 T1 reports. A minimum 5 LIFETIME, one of Cable TV's most success- of years manager vrsrn vl vri traffic experience is ful networks, has a challenging opportunity Inside Job Openings, Nationwide in Post Production for a technically skilled preferred. and creative individual to work in state -of- Press Radio lobs. updated daily A successful Traffic Assistant Ui Television lobs. the -art studios and broadcast facilities. updated daily candidate will schedule com- Hear -Talking Resumes' record The principal responsibilities wit be to edit mercial spots, prepare program To -Talking Resumes ana employers to record lob openings programs, segments, promos, campaigns, logs, coordinate billboard pro- © Entry level positions sales tapes, and other important projects. duction, handle log reconcilia- Five years of high -level computer editing tions and update program experience required. Must have major TV schedules. 1- 900 -726 -JOBS editorial credits in all categories. 51.99 Per Mha (5627) Qualified candidates for both We offer a competitive salary/full benefits positions must have hands -on including: Fitness Center, 401K Savings experience with JDS traffic GOTTHE900 NUMBER BLUES? Plan, Pension Plan and more. Qualified system, program logs, program candidates send resume and salary require- formats, timings and TRY MEDIALINE ments to: commercial copy. TV's Job Listing Leader Since 1986 LIFETIME TELEVISION CNBC /SPORTSCHANNEL NO OUTLANDISH PHONE CHARGES Human Resources Dept -PP AMERICA offers competitive 36 -12 35th Ave, NO STALE, DEAD END LEADS Astoria, NY 11106 salary and a comprehensive Equal Opportunity Employer benefits package. Please fax JUST LOTS MORE REAL JOBS FOR your resume to Personnel LOTS LESS MONEY Associate at 201 -585 -6275. L I F E T I M E To sub= oe cal aD .Z37. 73lCai r,a 406 -648-5200 T E L E V I S I O N CNBC Information mot Hits Home, THE BEST JOBS ARE ON THE LINE VVe'II give you P O Box 51909 Paahc Grove. CA 93950 all the credit. STOCK FOOTAGE MasterCard

K From 1895 to 1992, we have the world's finest FAX: (202) 293 -FAST selection of Historical footage, in( hiding over We also accept American Express 5,000 hours of material you simply can't get OR MAIL TO: anywhere else. Classified Dept., 1705 DeSales Street, NW, Washington, DC 20036. 1.800.777.2223 HISTORY Call now for your free sample reel Deadline is Monday at noon Eastern Time for the following H I S T O R I C FOOTAGE - WORLDWIDE RIGHTS Monday's issue. T H E W P A F I L M L I B R A R Y See full details and rates in the Classified Section. 12233 South Pulaski Alsip, Illinois 60658 708.385.8535 Fax 708.385.8528

70 Classifieds Nov 2 1992 Broadcasting WANTED TO BUY STATIONS FOR SALE STATIONS CONTINUED BROADCASTING'S CLASSIFIED RATES RADIO OWNER /OPERATOR FOR SALE 50KW AM AND CLASS All orders to place classified ads & all correspon- C FM IN FAST GROWING SOUTH- Seeks opportunity for purchase or partici- dence pertaining to this section should be sent pation in station(s) in Boston area or WESTERN TOP 50 MARKET CITY. to: BROADCASTING, Classified Department, southern New Hampshire. Programing, SERIOUS BUYERS ONLY. 1705 DeSales St.. N.W., Washington, DC 20036. For information call (202) 659 -2340 and ask for engineering, ownership background. P.O. BOX 25670, Mitzi Miller. Phone or fax info to 603 -465 -7136. HONOLULU, HAWAII 96825. Payable In advance. Check, money order or credit card (Visa, Mastercard or American Ex- press). Full and correct payment must accompa- ny all orders. All orders must be in writing by WANT TO BUY FMs either letter or Fax 202 -293 -3278. If payment is made by credit card, indicate card number, ex- Commercial /NCE piration date and daytime phone number. UPSTATE NEW YORK Also CPs Deadline is Monday at noon Eastern Time for the COMBO following Monday's issue. Earlier deadlines ap- Send Particulars ply for issues published during a week contain- 5 flow ing a legal holiday. A special notice announcing Write Box Q -14 times cash the earlier deadline will be published. Orders, 1 times gross changes, and/or cancellations must be submit- ted in writing. NO TELEPHONE ORDERS, FOR SALE EQUIPMENT (407) 295 -2572 CHANGES, AND/OR CANCELLATIONS WILL BE ACCEPTED. When placing an ad, indicate the EXACT cate- SAVE OUR PLANET gory desired: Television, Radio, Cable or Allied SAVE YOUR MONEY. Fields; Help Wanted or Situations Wanted; Man- Our recycled evaluated video tapes are agement, Sales, News, etc. If this information is guaranteed as good FLORIDA omitted, we will determine the appropriate cate- as new for less than gory according to the copy. NO make goods will 1/2 the price.Order: FM Class C be run if all information is not included. No per- (800)238 -4300 sonal ads. HADDEN & ASSOCIATES Rates: Classified listings (non- display). Per is- ORLANDO sue: Help Wanted: $1.60 per word, $32 weekly 407- 365 -7832 minimum. Situations Wanted: 800 per word, $16 ON ALL weekly minimum. All other classifications: $1.60 O FINANCING per word, $32 weekly minimum. Word count: Count each abbreviation, initial, BROADCASTING single figure or group of figures or letters as one EQUIPMENT word each. Symbols such as 35mm, COD, PD, etc., count as one word each. A phone number Easy to qualify STRONG CASH FLOW AND MARKET DOMINANCE with area code and the zip code count as one Fired-rate, long-term leases major BUY IT ALL' North Dakota Glass C FM wart coverage into word each. Any new or used state markel. 1992 sales lord ß00K with trailing cashllow over highly automated. Real $140K. New studio. New equipment- Rates: Classified display (minimum 1 inch, up- equipment & computers mini Great family lifestyle. estate included. Everything in condition. ward in half inch increments). Per issue: Help 10096 financing, no down payment 3500. sq. B. hick residence (replacement cost 5175K) Low rate package it with the Wanted: $138 per inch. Situations Wanted: $69 No financials required under financing in place. Station pece 5575.000 or residence la $650.000. Easy leans to mama debt. Family illness per inch. All other classifications: $138 per inch. $50,000 opportunities in the necessitates sale. This is one of the hest For Sale Stations, Wanted To Buy Stations, Pub- References available country Florida it isn't but is in a 4 seasons area. Make a VERY good living. Call owner at 1- B00- 827 -2483. lic Notice & Business Opportunities advertising require display space. Agency commission only on display space. Frequency rates available. Blind Box Service: (In addition to basic adver- Call Mark Wilson tising costs) Situations wanted: No charge. All (800) 275-0185 other classifications: $15 per ad per issue. The charge for the blind box service applies to adver- tisers running listings and display ads. Each ad- EXCHANGE W. John Grandy vertisement must have a separate box number. NATIONAL BROADCASTING BROKER BROADCASTING will not forward tapes, tran- FUNDING 117 Country Club Drive scripts, portfolios, writing samples, or other over- sized materials; such materials are returned to Usa Our Expo:erne* For Your Business San Luis Obispo, CA 93401 sender. Do not use folders, binders or the like. Phone: (805) 541 -1900 Replies to ads with Blind Box numbers Fax: (805) 541 -1906 FOR SALE STATIONS should be addressed to: Box (letter & num- ber), c/o BROADCASTING, 1705 DeSales St., NW, Washington, DC 20036. BROKERAGE The publisher is not responsible for errors in printing due to illegible copy -all copy must COMBO H be clearly typed or printed. Any and all errors H must be reported to the Classified Advertising Over $500,000 EARLY DEADLINE Department within 7 days of publication date. in Cash Flow. No credits or make goods will be made on O o NOTICE errors which do not materially affect the ad- Reasonable Multiple. vertisement. Due to the Thanksgiving Publisher reserves the right to alter classified L Call Now L copy to conform with the provisions of Title VII of Holiday, the deadline for the Civil Rights Act of 1964, as amended. Pub- Bernie Fuhrmann the November 30th issue lisher reserves the right to abbreviate. alter, or T T reject any copy. 215 - 821 - 9085 will be Wednesday, For subscription information call 1- 800 -323 -4345. BROKERAGE November 18th at noon.

Broadcasting Nov 2 1992 Classifieds 71 For the Record 5

As compiled by BROADCASTING from million. Sale includes WZOQ(FM) Wapakoneta Abbreviations: AFC -Antenna For Communica- (Lima), OH ( "For the Record," Oct. 26). Seller is October 19 through October 23 and tions; AU- Administrative Law Judge; alt.-alter- headed by William R. Rice, receiver, who is also based on filings, authorizations and oth- nate; ann.- announced; ant.- antenna; aur.-aural; selling KMJC -FM Clinton, IA (see above). Rice re- er FCC actions. aux. -auxiliary; ch.-channel; CH -critical hours.; cently sold WZOO(FM) Wapakoneta, OH. He is chg.-change; CP-construction permit; Dray; also receiver for four other FM's formerly licensed DA -directional antenna; Doc.- Docket; ERP-ef- to Arrow Communications. Buyer is subsidiary of fective radiated power; Freq- frequency; H &V- Keymarket Communications headed by Kerby OWNERSNIP CNANGES horizontal and vertical; khz - kilohertz; kw-kilo- Confer and Donald Alt, and is selling WDCK(FM) watts; tic.- license; m- meters; mhz- megahertz; Williamsburg (Richmond), VA (see "Changing mi. -miles; mod. -modification; MP- modifica- Hands "). It is also licensee of four AM's and five tion permit; ML-modification license; N- night; FM's. Confer has interests in licensee of Application pet. for recon.-petition for reconsideration; PSA- WFBG(AM) -WFGY(FM) Altoona, PA. Filed Sept. KFLI(AM) Eureka, CA (BAL921001EA; 790 khz; presunrise service authority; pwr.- power; RC-re- 29. 5 kw -D, 112 w-N)--Seeks assignment of license mote control; S- A- -Scientific- Atlanta; SH- speci- from California Oregon Broadcasting Inc. to Eureka fred hours; SL- studio location; TL- transmitter lo- WIP(AM) Philadelphia (BAL921001 EB; 610 khz; Broadcasting Co. Inc. for $105,000. Seller is licens- cation; trans.-transmitter, TP0.lransmitter power 5 kw-U)-Seeks assignment of license from Spec - ee of five TV's, and has 50% interest in KPIC(TV) output; U or unl.- unlimited hours; vis. visual; tacor Broadcasting Ltd. to Infinity Broadcasting w -watts; Corp. for $13 million (BROADCASTING, Roseburg, OR. Buyer is headed by Hugo Papstein, - noncommercial. Six groups of num- Oct. 5). Seller and is licensee of KINS(AM) -KEKA -FM Eureka, CA. bers at end of facilities changes items refer to map has no other broadcast interests. Buyer is headed coordinates. One meter by Mel Fled Oct. 1. equals 3.28 feet. Karmazin, and recently purchased FM's in Chicago, Boston and Atlanta (BROADCASTING, Aug. KIDI(FM) CA (BAPH921005HW; Guadalupe, 24). It is licensee of 6 AM's and 11 FM's. Filed Oct. 105.5 mhz)-Seeks assignment of CP from Ar- Inc., licensee of two AM's, two FM's and two TV's. 1. mando Garcia to Spanish TV 59 for $325,000. Sell- Filed Oct. 8. er has no other broadcast interests. Buyer is head- WPIT -AM -FM Pittsburgh (BAL921008HG; 730 ed by Leo Kesselman, and has interests in five WACY(AM) Fenton (Flint), MI (BAL921002EA; khz; 5 kw-D) -Seeks assignment of license from LPTV's and 41.5% interest in KPIG(FM) Freedom, 1160 khz; 1 kw -U)-Seeks assignment of license KISS Ltd. to Salem Media of Pennsylvania Inc. for CA. Filed Oct. 5. from Deano Day Enterprises Ltd. to Fletcher Com- $6.5 million ( "Closed Circuit," Oct. 5). Seller is munications Inc. for $493,000. Seller is headed by headed by Kenneth J. O'Keefe, and recently sold KHEZ(FM) Caldwell, ID 103.3 (BTCH920925HT; Deano Day, and has no other broadcast interests. WPGR(AM) Philadelphia. It is licensee of four AM's mhz; 54 kw; ant. 2,525 f.)-Seeks transfer of con- Buyer is headed by David Fletcher, and has no and five FM's. Buyer is subsidiary of Salem Com- trol of Citadel Communications Corp. for no cash other broadcast interests. Filed Oct. 2. munications, headed by Edward G. Atsinger Ill and consideration; 85% shareholder Lawrence R. Wil- Stuart W. Epperson; it recently sold WKPA(AM) son will relinquish control by conversion of non- KEEZ -FM Mankato, MN (BALH921008HR; 99.1 New Kensington (Pittsburgh), PA ( "For the Re- mhz; 100 kw; ant. 864 ft.)-Seeks assignment of voting reducing his cord," Oct. 26). It is licensee of eight AM's and five to After transfer, license from Faribault County Broadcasting Com- interests 33.3 %. no single share- FM's. Atsinger and Epperson also have controlling pany Inc. to Gemini Broadcasting Co. for $1.85 holder or group will control 51% or more of voting interests in WAVA(FM) Washington, KFAX(AM) million. Seller is headed by Paul Hedberg, who has stock. Transfer includes all stations under licensee, San Francisco and KKXX -FM Delano, CA. Filed interests in three AM's and four FM's. Buyer is which are KGA(AM) -KDRK -FM Spokane, WA; Oct. 8. KROW(AM) -KBUL(FM) Reno-Carson City, NV; headed by Philip E. Nolan, and is also licensee of KBEE(AM) -KATM -FM Modesto and KQMS(AM)- KAUS -AM -FM Austin, MN. Action Oct. 8. Adieus KSHA(FM) Redding, both California; KCNR(AM)- KRBJ(FM) Taos, NM (BAPH921001GS; 99.9 WTXQ(AM) Andalusia, AL (BAL920812EB; KLZX-FM Salt Lake City; KKFM(FM) Colorado mhz; kw; 6 ant. 387 ft.) -Seeks assignment of CP 1400 khz; 1 kw-U)-Granted assignment of license Springs, and KBOZ -AM -FM Bozeman and KCTR- from Taos County Radio to Frederick W. Finn for from Ashley N. Davis Jr. to Augustus Broadcasting AM-FM Billings, both Montana. Filed Sept. 25. $20,000. Seller is headed by Ann Mansfield, and Network for $39,000, assumption of debt. Sale of KMJC -FM Clinton, IA (BALH921008HF; 96.1 has no other broadcast interests. Buyer holds less station for $54,000, granted April 6, fell through. mhz; 100 kw; ant. 980 ft.) -Seeks assignment of than 5% of non -voting stock of licensee of Seller is also selling WZEP(AM) Defuniak Springs license from Arrow Communications Inc. to Signal KXXO(FM) Olympia, WA, with option to acquire and WCNU(AM) Crestview, both Florida. Buyer is Hill Communications Inc. for $1.256 million. Seller certain voting stock. Filed Oct. 1. headed by Wilfred Augustus, and has no other is headed by William R. Rice, receiver (see WZLB(AM)-WFRG -FM Rome, NY (AM: broadcast interests. Action Oct. 1. WZLB(AMJ- WFRG -FM Rome, NY, Buyer is below). BAL920929GU; 1450 khz; 1 kw -U; FM: KRMM(FM) Payson, AZ (BAPH920618H0; headed by Vickie A. Palmer, and has interests in BALH920929GV; 96.1 mhz; 7.4 kw; ant. 600 ft.)- 101.1; 100 kw; ant.: 1,076 h.)- Dismissed assign- of WOC(AM) IA. licensee -KUUL(FM) Davenport, Seeks assignment of license from Arrow Communi- ment of CP from Frederick I. Shaffer III to Ray She also holds stock in Palmer Communications cations of Utica -Rome Inc. to WFRG Inc. for $4.15 Communications Inc. for $36,015. Shaffer is pro-

STOCK MARKET PERFORMANCE AVERAGES NASDAQ: 596.95 (+0.71%) S&P Ind_: 490.76 ( +0.88 %) FROM OCT 1991 TO OCT 1200 27,1992 ALL Y° CHANGES FROM PRIOR WEEK 983 1000 -1.1191. 794 800

600 433 +1-16% 400 347 +2-05% 140 200 +3-70% 87 7 ió 0 r r Oct91 Nov91 Dec91 Jan92 Feb92 Mar92 Apr92 May92 Jun92 Jul92 Aug92 Sep92 01592

Broadcasting Bcstg + Other Interests (able Programing Equipment 8, Engineering

72 For the Record Nov 2 1992 Broadcasting posed assignee of KSBS -TV Steamboat Springs, and has no other broadcast interests. Buyer is (BALCT920708KE; ch. 14; 5,000 kw -V; 500 kw -A; CO. He is also licensee of KHUM(FM) Ottawa, KS, headed by F.E. Holladay, and is also licensee of ant. 2,049 ft.)- Dismissed app. of assignment of assignment of which to American Broadcasting two AM's and three FM's. Holladay has interests in license from Woods Communications Group Inc. to Corp. has been approved. Buyer is headed by Ray one AM and two FM's. Action Sept. 23. Lipps Communications Inc. for $3.13 million. Seller T. Frost, and has no other interests. Ac- broadcast KYAA(FM) Ketchum, ID (BAPH920807GF; is headed by Charles Woods, and is also licensee tion Oct. 5. 104.7 mhz; 155 w; ant. 1,922 ft.)- Granted assign- of WTVY -FM-TV Dothan and WACV(AM) Mont- KHIL(AM)- KWCX(FM) Wilcox, AZ (AM: BA- ment of CP from Jim Kincer to Idaho Broadcasting gomery, both Alabama; WTVW(TV) Evansville, IN; L920806EG; 1250 khz; 5 kw -D, 196 w -N; FM: BAL- Consortium Inc. for $7,500. Seller has interests in KDEB -TV Springfield, MO, and KATP(FM) Amarillo, TX. Woods licensee H920806EH; 98.3 mhz; 3 kw; ant. 57 fl.)-Granted WFIA(AM) -WZKS(FM) Louisville, KY. Buyer is also owns of KLBK -TV Lub- assignment of license from Media Venture Manage- headed by Frederic W. Constant, and has no other bock, TX. Buyer is headed by Rick Lipps, who is vice ment Inc., receiver for JJN Enterprises Inc., to Wil- broadcast interests. Action Oct. 1. president of assignor. Action Sept. 21. liam Konopnicki for $32,500. Seller is headed by KLVJ -AM -FM Mountain Home, ID (AM: BA- WFCC(FM) Chatham, MA (BALH920728GP; Randolph E. George, and recently acted as receiv- 107.5 mhz; 50 kw; ant. 341 ft.)- Granted assign- L920806EE; 1240 khz; 1 kw-U; FM: BAL- er for KCKK(FM) Kanab, UT. He is also selling ment from H920806EF; 99.1 mhz; 100 kw; ant. 1,400 ft.)- of license First Class Communications KLVJ -AM -FM Mountain Home, ID, to same buyer Granted assignment of license from Media Venture Ltd., debtor -in- possession, to Dolphin Productions (see below). Buyer has no other broadcast inter- Management Inc., receiver for JJN Enterprises Inc., Inc. for $579,000. Seller is headed by Jim Ryan, ests. Action Sept. 23. to William Konopnicki for $78,000 (see KHIL(AM]- and has no other broadcast interests. Buyer is KDIA(AM) Oakland, CA (BAL920709EA; 1310 KWCX[FM] Wilcox, AZ, above). Action Sept. 23. headed by Allan Stanley, and has no other broad- khz; kw- Granted license from cast interests. Action Sept. 25. 5 U)- assignment of KIGO(AM) St. Anthony, ID (BAL920402EB; RAGH Inc. to Willie L. Brown Jr. for $1.6 million. WARE(AM) Ware, MA (BAL920728EC; 1250 1400 khz; 1 kw- U)- Granted assignment of license Seller is subsidiary of Ragan Henry Broadcast khz; kw- from Lake County Communications Inc. to Fremont 5 kw -D, 2.5 N)-- Granted assignment of Group, headed by Ragan Henry, who has interests license Broadcasting Co. Inc. for no monetary compensa- from Ware Communications Corp. to Qua - in 8 AM's, 15 FM's and 1 TV, including KJUL(FM) dra Inc. tion. Seller is headed by Ernest W. Riedelbach, and Communications for $400,000. Seller is North Las Vegas, which is Buyer Dodson. Richard also being sold. has no other broadcast interests. Buyer is headed headed by Joseph S. Principal L. has no other broadcast interests. Action Sept. 28. by Ted W. Austin Jr., who has interests in Sadowsky has interests in KIEM -N Eureka, CA. Buyer is headed by R. Higney, and has no KSES(AM) Yucca Valley, CA (BAL920810EA; KADO(FM) Rexburg, ID. Action Oct. 1. Wayne other broadcast interests. Action Sept. 22. 1420 khz; 1 kw -D, 49 w- N)- Granted assignment of KONS(FM) Lindsborg, KS (BALH920817H0; license from Craig Broadcasting Corp. to 142U Inc. WPZA(AM )-WAMX(FM) Ann Arbor, MI (AM: 95.9 mhz; 1.3 kw; ant. 455 ft.) -Granted assign- for $65,000. Seller is headed by Richard C. Blum, BAL920722HX; 1050 khz; 5 kw -D, 500 w -N; FM: ment of license from Smoky Hill Broadcasting Co. and has no other broadcast interests. Buyer is BALH920722HY; 3 kw; ant. 260 ft.)- Granted as- Inc. to Davies Communications Inc. for $125,000. headed by Steven Fuss, and has no other broad- signment of license from Washtenaw Broadcasting Seller is headed by Larry P. Justus and is licensee cast interests. Action Sept. 21. Co. Inc. to MW Blue Partnership for $750,000. Sell- of KINA(AM) Salina, KS. Buyer is headed by Ed- er has no other broadcast interests. Buyer is KCEC(l'V) Denver (BTCCT920821KG; ch. 50; ward J. Davies, and has interests in KNGL(AM)- owned by assignor and general partner Washtenaw 2,498 kw -V; ant. 764 ft.)- Granted transfer of con- KBBE(FM) McPherson, KS. Action Oct. 5. trol of licensee Golden Hills Broadcasting Corp.; Broadcasting Co. Inc. (33 %), and limited partner KARD(TV) West however, no change in beneficial ownership will Monroe, LA WSJM Inc. (67 %), headed by Robert Murthum and occur; Theresa E. Romero and other shareholders are converting their class B stock into class A stock. Vice President Walter F. Ulloa has interests in three TVs. Action Oct. 5. SUMMARY OF KSKE -AM-FM Vall, CO (AM: BAL920810EF; 610 khz; 5 kw -D, 217 w -N; FM: BALH920810EG; 104.7 mhz; 100 w; ant. 451 ft.)- Granted assignment of BROADCASTING & CABLE license from Vail -Aspen Broadcasting Ltd. to Ameri- can Broadcasting Systems Inc. for $1.3 million BROADCASTING ( "Changing Hands," Aug. 17). Seller is headed by Bill Varecka and principally owned by Henry Vara, Service ON AIR CP's' TOTAL* who recently sold WJTC(TV) Pensacola, FL Commercial AM 4,963 184 5,147 ( "Changing Hands," March 2). Buyer is headed by partners Ron Shatter and Tom Kearney, and is Commercial FM 4,742 927 5,669 , licensee of three AM's and two FM's. Action Oct. 8. WXPQ(AM) Babson Park, FL (BAL920805EA; Educational FM 1,570 299 1,869 1530 khz; 500 w- D)- Granted assignment of li- Total Radio 11,275 1,410 12,685 cense from Webber College Inc. to William M. Hist- ed for $3,000 (equipment only). Seller is headed by Commercial VHF TV 557 13 570 Rex R. Yentes, and is also licensee of WAUC(AM) Wauchula, FL. Buyer is licensee of WSIR(AM) Commercial UHF TV 587 157 744 Winter Haven, FL. Action Sept. 24. Educational VHF TV 124 5 129 WFTX(TV) Cape Coral (Ft. Myers-Naples), FL (BTCCT920211 KJ; ch. 36; 4550 kw -V, 450 kw-A; Educational UHF TV 237 8 245 ant. 1,503 ft.)- Granted transfer of control from Wabash Valley Broadcasting Corp. to Hulman & Total TV 1,505 183 1,688 Company. Assignment includes WOGX(TV) Ocala, VHF 466 FL (see below), and WTHI- AM -FM -TV Terre Haute, LPN 139 605 IN. Action July 13. UHF LPN 825 922 1,747 WOGX(TV) Ocala, FL (BTCCT920211KI; ch. 51; 2,931 kw-V, 293.1 kw -A; ant. 924 ft.)- Granted Total LPN 1,291 1,061 2,352 transfer of control from Wabash Valley Broadcast- FM translators 1,923 2,309 ing Corp. to Hulman & Company; transfer will result 386 in transferee owning Valley 81.2% of Wabash VHF translators 2,517 81 2,598 stock. Assignment includes WTHI-AM -FM -TV Terre Haute, IN, and WFTX(TV) Cape Coral, FL (see UHF translators 2,426 433 2,859 above). Tranferors are Jack R. Snyder and Mer- chants National Bank & Trust Co. of Indianapolis, CABLE co-trustees of Anton Hulman Jr. Real Estate and Grace Hulman Descendants Trust, which owns Total subscribers 55,786,390 87.04% of licensees of WKOX(AM) -WVBF(FM) Framingham, MA, and WJNO(AM) -WRMF(FM) Homes passed 92,040,450 Palm Beach, FL. Action July 13. Total systems 11,254 WFTW(AM)-WKSM(FM) Fort Walton Beach, FL (AM: BAL92073OHV; 1260 khz; 2.5 kw-D; FM: Household penetrationt 60.6% BALH920730HW; 99.3 mhz; 3 kw; ant. 214 ft.)- Granted assignment of license from Specter Broad- Pay cable penetration/basic 79% cast Corp. to New South Communications Inc. for Includes off -air licenses. t Penetration percentages are of TV household universe of 92.1 million $1 million ("Changing Hands," Aug. 10). Seller is Construction permit. Source: Nielsen, NCTA and Broadcasting's own research. headed by John K. McGill and Stephen J. Hannon,

Broadcasting Nov 2 1992 For the Record 73 Gayle Olson, respectively. Murthum has interests in cant is headed by Michael J. Tracy, and is licensee Address: 1124 Third Ave., Grinnell, IA 50112. Appli- one AM and two FM's. Action Sept. 30. of KOAO(AM) Terrytown, NE. Tracy is licensee of cant has no other broadcast interests. Action Oct. 7. WTCF(FM) Carrollton, MI (BTCH920727GO; KMOR(FM) Scottsbluff, NE. Filed Oct. 1. Grinnell, IA (BPH910312MD)- Dismissed app. 100.5 mhz; 3 kw; ant. 328 ft.)- Granted transfer of Byrdstown, TN (BPH921008MA) -Donald of Grinnell Broadcasting Co. Inc. for 106.7 mhz; 50 control of Mid -American Broadcasting Inc. for Poore seeks 96.7 mhz; 6 kw; ant. 100 m. Address: kw; ant. 150 m. Address: 816 10th Ave. Grinnell, IA $70,000. Sellers are John J. Carroll Jr., selling his P.O. Box 966, Albany, KY 42602. Applicant has no 50112. Applicant is headed by John A. Mathews, $15,000 shares of stock, and Richard J. Doud Jr., other broadcast interests. Filed Oct. 8. and has no other broadcast interests. Action Oct. 7. who is donating his one -third of the company. Buy- Byrdstown, TN (BPH921008MC)- Regional Grinnell, IA (BPH910314M1)- Dismissed app. of Of is Richard J. Doud Sr., father of seller, who will Broadcasting Co. seeks 96.7 mhz; 2.16 kw; ant. KBJ BROADCASTING Inc. for 106.7 mhz; 50 kw; own two- thirds of company. Principals have no oth- 168 m. Address: P.O. Box 427, 150 Worsham ant. 150 m. Address: P.O. Box 1300 -341 Yorktown interests. Granted Sept. 23. er broadcast Lane, Monticello, KY 42633. Applicant is headed by Pike, Mason City, IA 50401. Applicant is headed by KZKL -AM -FM Albuquerque, NM (AM: Stephen W. Staples Sr., and is licensee of Kevin Lein, and has no other broadcast interests. BAL920813ED; 1580 khz; 10 kw-D, 47 w -N; FM: WFLW(AM) -WKYM(FM) Monticello, KY, and is per- Shareholder James Ingstad (33.3 %) has interests BALH920813EE; 101.7 mhz; 3.2 kw; ant. 99 ft.)- mittee of WVFB(FM) Celina, TN. Filed Oct. 8. in six AM's and six FMs. Action Oct. 7. Granted assignment of license from Kool Broad- Big Spring, TX (BPH921013MB) -David W. Socorro, NM (BPI911004MI)- Granted app. of casting Partners Ltd. to Territorial Communications Wrinkle seeks 94.3 mhz; 20 kw; ant. 114 m. Ad- William H. Pace for 92.9 mhz; 6 kw; ant. -54 m. Inc. for $600,000. Seller has no other broadcast dress: P.O. Box 1632, Big Spring, TX 79721. Appli- Address: P.O. Box 30570, Albuquerque, NM interests. Buyer is headed by Martin Balk. John cant is licensee of KBST -AM -FM Big Spring, TX. 87190. Applicant has interests in licensee of WISM- Dunn, 13.635% shareholder of buyer, is licensee of Filed Oct. 13. (AM) Eau Claire and is permittee of WISM -FM Al- one AM and one FM and permittee of two LPTV's. toona, WI. Action Oct. 7. He also has interests in one FM and one TV. Action EatonvIlle, WA (BPH921009MB)- Barbara J. Oct 1 Geesman seeks 104.9 mhz; 6 kw; ant. 90 m. Ad- Greenville, OH (BPED911004MD)- Granted dress: 1001 22nd Street N,W., Suite 350, Washing - app. of Dayton Public Radio Inc. for 89.9 mhz; 50 ton, DC 20037. Applicant has interests in four AM's. kw; ant. 123 m. Address: 1514 W. Dorothy Lane, Filed Oct. 9. Dayton, OH 45409. Applicant is headed by William NEW STATIONS Combs, and is licensee of WDPR(FM) Dayton, Adieus OH. Action Oct. 8. Applications Gridley, CA (BPI-1911029M)- Retumed app. of Amarillo, TX (BPH900703MC)-Dismissed app. D. Purkis L. for 101.5 mhz; 6 kw; ant. 18.8 m. Horton, KS (BPH921008MB)- William Barney Dewey of Williams Broadcasting Group for 102.9 mhz; 100 seeks 93.7 mhz; 25 kw; ant. 100 m. 1106 Dr., Address: Address: 6551 Circle Hill San Jose, CA 95120. kw; ant. 299 m. Address: 101 Centre, Suite R, Santa Fe, Atchison, KS Applicant has inter - 66002. Applicant has no other broadcast interests. Action Woodward, OK 73801. Applicant is headed by Ka- in KS. Filed Oct. 8. 7. ests KERE(AM) Atchison, Oct. ren Laubhan. Shareholder J. Douglas Williams has Horton, KS (BPH921009MA) --John Means Pinckneyville, IL (BPH920826MC)- Returned interests in one AM and two FM's. Action Oct. 7. seeks 93.7 mhz; 25 kw; ant. 100 m. Address: 404 app. of Richard Blakely for 104.3 mhz; 3 kw; ant. Slaton, TX (BPED900629ML)- Dismissed app. Woodbury Lane, Hiawatha, KS 66434. Applicant m. Patton Pinckneyville, IL 100 Address: 5 Drive, of Southwest Educational Media Foundation of Tex - has no Filed other broadcast interests. Oct. 9. 62274. Applicant has no other broadcast interests. as Inc. for 92.7 mhz; 100 kw; ant. 221 m. Address: 10. Gering, NE (BPH921001MB) -Tracy Corp. IV Action Sept. 2921 Brown Trail, Suite 140, Bedford TX 76021. seeks 103.9 mhz; 100 kw; ant. 276.9 m. Address: Grinnell, IA (BPH910313ME)- Granted app. of Applicant is headed by T. Kent Atkins, and has no P.O. Box 1263, Scottsbluff, NE 69363 -1263. Appli- Janet A. Carl for 106.7 mhz; 50 kw; ant. 150 m. other broadcast interests. Action Oct. 7.

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74 For the Record Nov 2 1992 Broadcasting PROFESSIONAL CARDS

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new show Good Morning America/ cations director, Mid -Atlantic Center TELEVISION Sunday. for the Arts, Cape May, N.J., joins WHYY -TV -FM Philadelphia as public Sandra Ortiz, general counsel, di- Appointments at Time Life Televi- information associate. rector, legal affairs, KCAL -TV Nor- sion, Alexandria, Va.: Joel Wester - Appointments at WTKR -TV Norfolk, walk, Calif., joins Twentieth Tele- brook, executive VP, TBS Produc- Va.: Carol Novotny, weather anchor, vision, Beverly Hills, Calif., as tions, Atlanta, joins as senior VP, KUSI -TV San Diego, joins in same director, business, legal affairs. executive producer; Jody Green - capacity; Stephanie Taylor, reporter, stone, White House Fellow, Washing- John Kuczaj, research assistant, WAVY -TV Portsmouth, Va., joins in ton, joins as VP, business develop- WGN -TV Chicago, joins KGSW -TV Al- same capacity. ment. buquerque, N.M., as research di- Jeffrey Cole, investigative report- rector. Naomi Mishima, director, plan- er, WFSB -TV Hartford, Conn., named ning, analysis, MCA Television Helen Boehm, VP, Fox Children's weekend anchor.

Joel Westerbrook Joanna Spak Mary Anne Harrison Robert Giese J. Warner Rush Time Life Television Walt Disney Network Fox Inc. Chris -Craft Major Market Radio Group, Los Angeles, joins Univer- Network, Beverly Hills, appointed to Michael Moran, general sales sal Television, Universal City, Calif., the Children's Television Commit- manager, WGGB -TV Springfield, as VP, planning. tee, National Association of Broad- Mass., named station manager. casters. Joanna Spak, director, finance, Rose Stanley, former anchor, KAKE -TV KNSW- Walt Disney Network Television, Appointments at KOVR -TV Stock- Wichita, Kan., joins Burbank, Calif., named VP, fi- ton, Calif.: Steven Harris, promotion TV there in same capacity. nance. writer /producer, KRBK -TV Sacra- Sherrie Rollins, assistant to the Mary Anne Harrison, senior VP, mento, Calif., joins in same capacity; President for public liaison and inter- Twentieth Century Fox Corp., Bever- Lisa Chang, production assistant, governmental affairs, Bush admin- ly Hills, Calif., named senior VP, news, named promotion coordinator; istration, and former director, news associate general counsel, Fox Inc., Robin Taylor, writer/producer, information, ABC, New York, there. creative services, CNN, Atlanta, joins joins U.S. News & World Report, as promotion manager. Robert Giese, president, Clarence Washington, as senior VP, commu- J. Brown and Co., Washington, joins George Bundy, reporter, KATU -TV nications. Portland, Ore., joins WNYW -TV New Chris -Craft Broadcasting, Wash- Alexander Johnson, correspon- York in same capacity. ington, as VP, counsel, government dent, Tribune Entertainment's Now It relations. Appointments at KTVT -TV Fort Can Be Told, joins Twentieth Tele- Suzy Goodman, summer intern, Worth: Max Robinson, account exec- vision's A Current Affair in same ca- New York office, Columbia Pictures utive, Dallas office, named Fort pacity. named ac- Worth sales Television Distribution, manager; Bill Maples, Appointments at Katz Communica- count executive, northeast region national sales manager, named Dal- tions, Inc., New York: Andrew there. las sales manager; Dal- Brian Jones, Schiff, program coordinator, Via - Jerry Liddell, former producer, las sales manager, named general com, there, joins Katz Independent sales manager; local Whittle Communications' Channel Donna Coomer, Television there as research ana- One, and past line producer, sales manager, named national lyst; Christine Bowes, intern, Katz /West ABC's Good Morning America, sales manager Coast. Independent Research, there, joins named line producer for network's Andrew Cripps, former communi- Katz Independent Television there as

76 Fates & Fortunes Nov 21992 Broadcasting reseach analyst; James Dreistadt, Josh Felser, manager, business de- Steven Candullo, president/GM, account executive, Adam Young, Los velopment, Fox Inc., Beverly Hills, WKQI -FM Detroit, named VP, market- Angeles, joins Katz Independent Calif., joins British Sky Broadcast- ing, Broadcasting Partners, New Television there as sales executive; ing, United Kingdom. York. Bill McCarthy, operations manag- Dave Van Stone, director, contem- er, Computer Science Corp., New porary formats, Pollack Media Group, York, joins Katz RADIO Media Data there Los Angeles, joins KHMX -FM Hous- in same capacity. Appointments at Interep Radio ton as program director. Craig Erwich, assistant, television Store, New York: J. Warner Rush, packaging department, Creative Art- president, Major Market Radio, CABLE ists Agency, Hollywood, joins Ste- there, named chairman, CEO; David phen J. Cannell Productions there as Kaufman, executive VP, eastern manager, creative affairs. Appointments at The Discovery division manager, Major Market Ra- Channel, Bethesda, Md.: Kevin Bar- there, named president. Barbara Langdon, senior publi- dio, ry, director, local ad sales, named cist, Miramax Films, Los Angeles, Gary Norman, VP, business direc- eastern regional director, affiliate joins the Samuel Goldwyn Compa- tor, Liberty Consumer Group at sales, relations, there; Sid Eshel- ny there as East Coast publicity direc- Schering Plough, Liberty Corner, man, account manager, and Renee tor. N.J., joins POP Radio Corp., Nor- Richert, senior coordinator, Dis- John O. Wynne, president, Land- walk, Conn., as president. covery Channel, Chicago, relocate to

David Kaufman Stu Hellet: Jock Fritz Dave Van Stone Spencer Grimes Major Market Radio KRG Sports Sales WXYT(AM)-WMXD -FM KHMX-FM MW Networks mark Communications, Norfolk, Va., Appointments at Katz Radio Bethesda headquarters in same ca- named chief executive officer. Group, New York: Stu Heifetz, for- pacity; Kim Grant, senior coordinator, mer VP, Katz Radio Sports Sales, affiliate marketing, Bethesda, joins Susan Workman, VP, television there, named VP, director of newly affiliate sales and relations, Bethesda, Triad Artists, affairs, Los Angeles, formed Katz Radio Group Sports in same capacity; Richard Freed- joins Universal Television, Univer- Sales; Lee Lahey, senior VP, eastern man, regional director, north central sal City, Calif., as executive VP, busi- sales manager, Eastman Radio, region, Discovery Channel, Learn- ness affairs, administration. there, named VP, eastern region direc- ing Channel, Chicago, named western Floyd McKay, assistant professor, tor, KRG Sports Sales; Brad Mc- regional director, affiliate sales, re- journalism, Western Washington Uni- Mahon, director, sales, professional lations, Discovery Channel, Los An- versity, Bellingham, Wash., joins baseball's Hawaiian winter league, geles; Angela von Ruden, educa- KGW -TV Portland, Ore., as political joins as account executive, KRG tional coordinator, Discovery analyst. Sports Sales, Los Angeles; Martin Channel, Los Angeles, named ac- Hos- count manager there. Don North, assistant news direc- Berman, account executive, The America tor, WLWT -TV Cincinnati, joins KCTV pitality Group of Ltd., Spencer Grimes, account manag- KRG Sports Sales, Kansas City, Mo., as news direc- Chicago, joins er, affiliate sales, eastern region, tor. there; Adam Ginsburg, sales assis- MTV Networks, New York, named tant, Katz Radio Sports Sales, New director, affiliate sales, eastern region. Jim Overbay, news director, York, named sales coordinator, Appointments at CNN, Atlanta: KCrv(TV) Kansas City, Mo., named KRG Sports Sales; Peter Stern, Gail Evans, VP, booking research; group news manager, Meredith events director, Advent Sports Jane Maxwell, VP, special events, Broadcasting, and station relations Marketing, New York, joins as ac- and Alma Sanders, VP, finance, ad- manager, KCrv, there. count executive, KRG Sports ministration, named senior VP's. Sales. Appointments at WKRC -TV Cincin- Bonnie Blecha, VP, domestic new nati: Chuck DeVendra, general sales Jock Fritz, VP, sales, Fritz Broad- business development, Home Box Of- manager, and Steve Minium, news casting, Southfield, Mich., named fice, New York, joins Time Warner director, named VP's, sales and news, president/GM, WXYT(AM) -WMXD- Cable Ventures, Stamford, Conn., as respectively. FM there. VP, multimedia.

Broadcasting Nov 2 1992 Fates & Fortunes 77 Dupuis, VP, sales, marketing busi- PERSONNEL MOVES AT WESTWOOD ONE ness planning, Comsat Internation- al Ventures, Washington. named VP /GM. Appointments at Keystone Corn - munications, Salt Lake City, Utah: Harley Shuler, director, satellite services, GTE -Spacenet, McLean, Va., joins as VP /GM, eastern re- gion; Charles Fedorko, manager, network operations, Hughes Corn - munications, El Segundo, Calif., Westwood One Radio Networks promoted Andrew Denemark (I) to named VP/GM, western region. director of programing for Westwood One and The Source. Dene- mark, who will be based in New York, will be in charge of youth- oriented DEATHS entertainment and long -form programing. He will oversee program devel- opment and administration, including acquisition of on -air talent, radio - television simulcasts, live -event programing. Denemark recently served as Cleavon Little, 53, stage and director, East Coast programing, for Westwood One Radio Networks. screen actor best known for his role as Other promotions announced at Westwood One Companies, Los Angeles: the black sheriff in the Mel Brooks Dwight Kuhlman (c), director, compliance department, named director, film "Blazing Saddles," died Oct. 22 music marketing; Rob Tonkin (r), director, marketing, promotions, KQLZ -FM of colon cancer at his home in Sher- Los Angeles, joins as director, artist relations, marketing and promotion, and man Oaks, Calif. Little won an Emmy Laurie Peters, director, publicity, JRS Records, joins as director, publicity, for his guest appearance on the for Westwood's WYNY -FM New York and KQLZ -FM Los Angeles. -MB NBC comedy Dear John during the 1988 -89 season. Other television VP, multimedia. Shipper, VP, account supervisors, credits include Temperature's Rising, named VP, account directors; Peter David Frost Revue, Bagdad Cafe Julia Wang, manager, national and True Colors. Survivors include promotions, The Family Channel, Vir- McCarty, copywriter, named asso- ciate creative his daughter and father. ginia Beach, Va., named director. director; Mary McCar- thy, broadcast business manager, Roger Miller, 56, singer-songwrit- named broadcast producer. er who topped the charts and won six ADVERTISING Appointments at Target & Re- Grammys with his account of hobo Bill Fine, local sales manager, sponse, Inc., Chicago: Geri Marmo, life in the song King of the Road, died WCVB -TV Boston, and Rick Keilty, media services representative, Oct. 25 of cancer in Los Angeles. director, sales, marketing, KHOU- named senior media services represen- He was the star of a variety show on TV Houston, elected chairman, vice tative; Suzy Stebbins Jonsen, ac- NBC, The Roger Miller Show, in chairman, respectively, Television count executive, The Arbitron Co., 1966. Survivors include his wife, Bureau of Advertising, sales advisory Chicago, joins as marketing ser- Mary, and seven children. committee, New York. vices manager. Dennis Sullivan, 50, broadcast Appointments at Griffin Bacal Inc., Greg Wilson, sales trainee, Seltel, counsel for CBS Inc., died Oct. 20 of New York: Jeff Denetz, VP, associate San Francisco, named account execu- AIDS at his home in Falls Church, media director, named VP, direc- tive. Va. Prior to joining CBS, he served in the U.S. Navy Judge Advocate tor, media planning; Lucille Fuess Christine McGowan, sales General's Corps and was a staff attor- Callahan and Lori Adgate, VP's, trainee, Seltel, New York, named ac- ney for the FCC in 1972 -74. He media planning supervisors, named count executive. VP's, associate media directors. served on the CBS legal staff from 1976 to 1992. Survivors include his Sheila Kerby, former VP, Mer- parents. chandising Enterprises Inc., Beverly WASHINGTON Hills, Calif., joins The Program William Brower, 56, president, Entertainment Group, Los Angeles, as Edward Jones, GM, WHMM -TV Bill Brower Associates, a company VP, promotional consideration me- Washington, appointed chairman, re- specializing in sales management commit- dia department. source and development development and training, died Oct. tee, National Association of Broad- 18 of cancer at his home in Vienna, Dale Haworth, chairman/CEO, casters. Va. A speaker at state, regional and The Haworth Group, Minnetonka, national broadcast conventions, he Minn., retires. TECHNOLOGY worked at IBM for 11 years and in Appointments at DMB &B, St. RCA's computer systems division. Louis: Mike Raymond, VP, market- Robert Twining, director, interna- Brower was past president of Sterling ing, consumer, product research, tional sales and director, broadcast Educational Network before form- Domino's Pizza, Ann Arbor, Mich., services, Comsat World Systems, ing his own company. Survivors in- joins as senior VP, group account Washington, named VP, sales, mar- clude his wife, Lorraine, two sons director; William Miller and Gary keting, business planning. Robert and three daughters.

78 Fates & Fortunes Nov 2 1992 Broadcasting Fifth /71Estater

RUTH ANN WOODEN

The Advertising Council, which need to define the role of advertising. for years helped convince the If we get 200,000 people calling who American people that only they are interested in teaching as a career, "can prevent forest fires," that "a we've done the job advertising is best mind is a terrible thing to waste" and suited to do." that "friends don't let friends drive The first test of a campaign's effec- drunk," entered its 51st year in 1992. tiveness is the media's response to it "The trend we see are campaigns and willingness to use it, she says. If a targeted to or about young adults," wide number of media outlets pick up says Ruth Wooden, the executive a spot or print ad, the campaign will charged with continuing the success- likely result in hundreds of thousands ful meeting of commercial and pub- of responses to the campaign's 1 -800 lic interests. phone number. "Career recruitment [teachers and In the wake of 1980's deregulation, nurses], seatbelts, which is targeted to many have criticized the broadcasting young men, drug abuse, alcohol industry for ignoring its public service abuse, AIDS -that's where charitable sponsoring organization must also be commitments. Wooden is not among giving is now," she says. willing to fund a national campaign the critics. "When we send our radio In that vein, of all the public service for a minimum of two years. The cam- kits out, we have prepared tapes. But projects she has started during five paign must address a problem faced by half the time the radio people just love years as Ad Council president, she every part of the country and must not to take our fact sheets and create their takes special pride in the "Early promote a controversial point of own PSA's," she says. Childhood" campaign, a work now in view -such as gun control-that Wooden traces her own sense of progress. "That was not a campaign forces the Ad Council to take a politi- public service to her community - that someone came to us on. We de- cal position. minded Wisconsin family of Norwe- cided it was an important issue. We Ad Council spots do not promote an gian heritage (she was born Ruth went out and got a sponsor and raised organization. "We're not there to pro- Humleiker), and her interest in adver- the money for the campaign," she mote the American Heart Association, tising dates back to college days. At says. for example. We're there to promote the University of Minnesota, she Ross Perot's 30- minute campaign healthy eating so you don't get heart raised extra money by doing part-time programs are being used as models for attacks," she says. door -to -door product research for the "Childhood" campaign, in which The campaign must do more than Pillsbury. the Ad Council will venture into a publicize a social problem: it should Today, her time away from work is program- length format for the first suggest things indi- taken up mainly by time. The program will then be sup- viduals can do. But President, The Advertising her nine -year-old plemented with a series of shorter ads. sometimes that ap- Council Inc, New York; b. Aug. 4, son, John-"he's a Wooden joined the Ad Council in proach has been lim- 1946, Madison, Wis.; BA, history jock and I'm a soccer 1987 with advertising- agency experi- iting. "This is why and sociology, University of mom " -as well as ence rather than a nonprofit- agency we haven't been able Minnesota, Minneapolis, 1968; some skiing, the the- project director, Lee Creative background. The Council under her to generate a cam- ater and a lot of trav- Research, St. Louis, 1970 -72; administration has employed more ad- paign on homeless- eling. product manager, Ralston Purina Co., vertising- oriented people than at any ness. It is very hard grocery products division, St. Much of the travel time in its history. The approach has to articulate the indi- Louis, 1972 -78; account executive, is in connection with helped the Ad Council in its dealings vidual's role," Wood- senior vice president and the Ad Council and with the media and ad agencies. en says. More in- executive account director, N.W. efforts in several "When you come out of an advertis- depth, program- length Ayer, New York, 1978-87; countries to establish ing background, you learn to keep it spots like "Early current position since August 1987; something like it for simple. We had 43 campaigns when I Childhood" may m. James Wooden (divorced); themselves. "There came. We now have about 25." solve some of those child: John, 9. are new Ad Councils Several campaign ideas submitted problems, she says. popping up. There's to the Ad Council are turned away, The types of problems the Ad a fairly sophisticated one in Holland, either because of work load, or, more Council usually addresses -such as there are the beginnings of one in In- likely, because they do not measure up drunk driving, child abuse, blood dia and Canada is starting one. It's of to Ad Council standards. The group drives -rarely allow the group to de- interest to the Eastern European coun- accepts ideas only from government clare complete victory. "I think in tries because they're trying to develop organizations or nonprofit groups. A some cases we can," she says. "You a nonprofit sector."

Broadcasting Nov 2 1992 Fifth Estater 79 Broadcasting

Gli

In a deal that will create the third AM stereo acceptance by the radio in- radio mega -combo in Boston, Em- NSS POCKETPIECE dustry. mis Broadcasting has reached a (Nielsen's top ranked syndicated shows for House Copyright Subcommittee tentative agreement to sell WCDJ(FM) the week ending Oct. 18. Numbers represent to Greater Media, which already aggregate rating averagelstations, % coverage) member Dan Glickman (D -Kan.) owns WMEX(AM)- WMJX(FM) there. The 1. Star Trek 13.2/245/99 reached a temporary settlement 2. Wheel Of Fortune 12.5/213/95 for the last week of his re- election price is reported to be close to $12 3. Jeopardy) 10.4/201/95 million. WCDJ programs a smooth jazz 4. Oprah Winfrey Show 8.7/214/95 campaign with Multimedia Cab - 5. Entertainment Tonight 8.3/175/94 Wichita, Kan., the cable format; the two Greater Media sta- 6. Marrled...With Children 7.2/177/94 levision, over tions simulcast soft AC. 7. Current Affair 6.8/170/92 system's ads attacking Glickman 8. Wheel Of Fortune-wknd 6.6/176/74 9. Inside Edition 6.1/146/85 and endorsing his opponent, Republi- NBC and disgruntled late -night 10. Baywatch 5.9/165/92 can State Senator Eric Yost. In part host David Letterman came to two 11. Donahue 5.3/208/95 12. Designing Women 5.2/198/97 out of response to Glickman's votes agreements late last week involv- 12. Roseanne M -F 5.2/124/83 supporting the 1992 Cable Act, ing his future with the network. Letter- 14. Cosby Show 5.1/184/94 15. Sally Jesse Raphael 4.9/213/97 Multimedia began in mid -October run- man agreed to extend his contract ning the 100 ads daily over its most as host of Late Night with David Let- highly viewed extended basic chan- terman until June 1993, and in re- nels. Glickman filed a complaint turn NBC agreed to allow the comic to with the FEC after failing to get guar- "explore opportunities outside of contractually forbidden to negotiate anteed equal time on the same ca- the network, effective today," read the with other companies before then. ble channels. Under the settlement, statement issued on Friday. "David Another duopoly swap is in the Multimedia began running 100 Letterman emphasizes that this an- making. Viacom reports it is close to Glickman response ads on 13 of its nouncement does not represent a a deal to swap its Denver combo, channels (out of a total 21) as of final decision regarding his future with KHOW(AM) -KSYY(FM), for Noble Broad- last Tuesday (Oct. 27). "We are going NBC," continued the statement. cast Group's Seattle duo, KMGI(FM)- to continue our complaint with the Letterman's contract had been due to KIXI(AM). The no -cash deal would give Federal Election Commission" after expire in April 1993, and he was both groups duopolies: Viacom in the election, said Glickman Seattle (it already owns KBSG- AM -FM), spokeswoman Kay Coles. "We got al- PERSSON ANNOUNCES and Noble in the Denver market (it most 700 spots. They'd run theirs owns KBCO -AM -FM Boulder). 1,064 times." RESIGNATION David Persson, By the end of the year, the FCC In response to rumors circulating the publisher will revisit one of the more conten- last week about a possible business of BROADCASTING tious issues of the 1980's, the set- link between New World and Gen- since its acquisi- ting of an AM stereo transmission esis Entertainment, the latter issued tion by Cahners standard. A little- noticed amend- statement saying it had "prelimi- Publishing in ment introduced by Senator Larry nary talks" with The Andrews Group July 1991, last Pressler (R -S.D.) to the National of New York about investing in fu- week announced Telecommunications and Information ture projects with Genesis. "The rela- his resignation. Administration's 1993 authoriza- tionship may extend to include "It has been a tion act, signed last Tuesday (Oct. 27) both Genesis and New World Interna- challenging as- by President Bush, gave the FCC tional wo -king together on projects 60 days to begin an AM sociation, and I stereo pro- in the future," the statement said. am pleased with ceeding and instructed it to adopt a the initial progress we have standard. The FCC under then- Chair- Arthur Kent filed a $25 million suit made in repositioning BROAD- man Mark Fowler chose not to set against NBC for breach of contract CASTING for the future," Persson a federal AM stereo standard and in- and slander, charging that network said, adding that he was particu- stead encouraged development of officials had "anonymously" suggest- larly gratified by the successful an industry- selected, de facto system. ed to reporters that he was a "cow- establishment of the BROADCAST- Many in the broadcast industry in ard" for refusing an assignment to Za- ING HALL of FAME. later years blamed the commission's greb, Yugoslavia, last August. NBC decision for the subsequent stall in declined comment.

80 In Brief Nov 2 1992 Broadcasting Celebrating 50 years with CBS, James F. Sirmons (c), senior VP of industrial rela- tions, was presented with an original brass "S" from the old Columbia Broad- casting System building at 485 Madison Avenue by Howard Stringer (I), president, CBS Broadcast Group, and CBS News An- chor Dan Rather.

Lifetime held a screening of its latest World Premiere Movie, Majority Rule, with the California Cable Television Association in Hollywood last week. On hand were (Pr): Spencer Kaitz, CCTA president; Kate Karpilow, executive director, Center for Elected Women's Education and Research; Cathie Wright, California State Assembly Member, and Seymour Kaplan, Lifetime senior VP, affiliate relations.

digital audio recording technologies to several MSO issues, including market," including Digital Compact Tele- Communications Inc., TCA Ca- Cassette and Minidisk, said Gary ble and Adelphia. The latter com- Shapiro, group VP of the EIA's pany has put on hold a proposed sec- BBDO Executive VP Arnie Semsky (I) talked with Peter Chrisanthopoulos, presi- Consumer Electronics Group. ondary stock offering. On the dent -CEO, Network Television positive side, noticeable stock gains Associa- NATPE's tion, at an NTA- sponsored conference Lifetime Achievement were reported by King World, last Wednesday in New York. Presenta- Award goes to The Milton Berle. whose American Journal picked up tions by Pier Mapes, president of the NBC award, "bestowed annually on a Television Network; Peter Tortorici, recent clearances and which re- exec- leading figure in the broadcasting in- utive VP, CBS Entertainment; Howard ceived a "favorite stock" recommen- dustry," will be Stringer, president, CBS Broadcast presented to the dation from Merrill Lynch analyst and pioneering TV Group, Alan Wurtzel, senior vice comedian Jan. 28 dur- Hal Vogel. Other stocks showing president of marketing and research ser- ing the association's annual con- ABC strong gains last week were Turner vices, Television Network, empha- vention in San Francisco. sized network's advantages as an adver- Broadcasting System and Liberty Me- tising medium versus cable. The event, Most media stocks were up last dia, which will hold an investors attended by approximately 700 advertiser week, with notable exceptions being presentation in New York week. and agency executives, also featured ad- next vertiser, agency and network panelists discussing program standards. KATZ LAUNCHES SPORTS DIVISION Katz Radio Group last week launched a new sales division devoted President Bush signed the Audio exclusively to sports sales. Stu Heifetz, former vice president of Katz Recording Home Act of 1992 last Radio Sports Sales, was named to oversee the new KRG Sports Sales Wednesday (Oct. 28), exempting division, with account executives reporting to him from New York, Chica- infringe- consumers from copyright go and Los Angeles. ment sanctions for home recording "The only way we can efficiently represent our stations wits sports and, consequently, paving the way for properties and help them recoup their rights fees is to focus on sports mass sales tape of digital disc and alone," Heifetz said. "Gone are the days of account executives handling recording devices. The Electronic In- sports part-time--to do it right, it has to be a full -time job." Association, Recording In- dustries Also last week, Katz was chosen to represent the newly formed Boston dustry Association of America and Radio Group, which has 13 stations in five markets, including a four - National Music Publishers Associ- station combo in Boston. The new group comes from the merger of hailed ation passage of the act, which Atlantic Radio Corp. (repped by Katz) and Pyramid Broadcasting (repped provides royalties to music cre- by Interep). ators and copyright holders on the KRG President Gordon Hastings said Katz stressed in its pitch that it sales of each recording digital de- plans to stress the stations' individual strengths to advertise-s. "We vice (2 %, with an $8 cap per recorder) pitched this as a group of individual radio stations across all of these blank and disc or tape (3 %). "With markets," he said. "Before you put stations together, you have to position final passage behind us, we can get them individually." -PV on with the business of bringing

Broadcasting Nov 2 1992 In Brief 81 COMMITTED TO THE FIRST AMENDMENT AND THE FIFTH ESTATE 0 0 C3)EF:

ing on the competition. THE UGLY TRUTH Not surprisingly, television's critics have rounded up their usual suspect, charging the medium with trivializing the campaign by forcing the candidates into sound bites Howard Stern may not be the case we've been look- and into sharing the talk circuit with transvestite hookers ing for to lead broadcasting to the First Amendment and Siamese twins joined at the head. Frankly, that dog promised land as reviled as revered by broad- -he's won't hunt. Politicians have been slinging mud and wrap- casters and audience alike. But the point of the First is that ping themselves in rhetoric since long before the medium it doesn't matter whether we or anyone else find him put a spotlight on them. And if flawed, the televised repugnant. Repugnant speech -which is, after all, a judg- debates this year were a definite contribution to the pro- ment call protected. In fact, it is the speech most in -is cess. If TV talk and entertainment shows gave the candi- need of protection, since inoffensive speech raises no red dates a chance to field some softballs and work on image flags. Whether his is an audience of none or of millions, polishing, it took the debates to get them on the same Stern has the right to use the press (read: radio, television, stage, face to face with each other and with sometimes cable) without governmental interference or censorship. pointed questioners -with the airtime donated and com- Unfortunately, the expert agency in this area has long mercial -free in the bargain. since lost its last vestige of independence where Congress is There may be warts on the process, but don't blame the concerned. Indeed, we hardly need an FCC at all when John medium for supplying the magnifying glass and mirror. Dingell is making the ownership policy and Jesse Helms is telling America what it can or can't hear on the air. For an agency so preoccupied with advancing televi- sion, the FCC seems bound and determined to retard THE RIGHT MOVES radio. Tomorrow we'll have a new President. Or an old President redux. Both the major candidates have BROADCASTERS ON THE BUS spoken to BROADCASTING as to their telecommuni- cations policy inclinations, and both sound good to us. All partisan considerations aside, the deregulatory From a media watcher's perch, this has been one of course begun under Dean Burch and continued by Dick the most fascinating presidential races in memory. Wiley, Ferris (a deregulatory- minded Democrat), Its changing dynamics have involved TV as perhaps Charles Mark Fowler, Dennis Patrick and Al Sikes has got to be no campaign before. the way to go. This page will never forgive the Democrats Ross Perot is the first presidential candidate to cam- if they regain office and try to impose a New Deal on the paign almost exclusively via the airwaves. (Not surpris- Fifth Estate. Radio, television, cable and satellites are ingly, he has also spent more than any other candidate.) grand and media that need room to flourish. He entered the race on CNN's Larry King Show, bowed glorious all We're not suggesting benign neglect, but some casting off out in a televised press conference, returned via televised of outworn constraints would be in order. press conference, shot up in the polls after televised de- bates and has done his stumping not from the back of trains or by chartered bus, but by network half-hours, hours and spots. He may not win, but he could well get more votes than any third -party candidate since Teddy Roosevelt. The power of the purse? Yes, but the power of the messenger as well. Then there was the emergence of the entertainment factor, which has dominated the agendas of the candi- dates. As BROADCASTING noted several weeks ago, the evening news shows are now reporting on what the candi- dates said on the afternoon or morning talk shows. The Bush campaign has acknowledged that it is not buying more long -form time because the President got so much exposure on interview shows. Meanwhile, Perot has breathed new life into the long -form campaign spot, bely- ing its image as a video dose of castor oil. His commer- Drawn for BROADCASTING by Jack Schmidt cials have even been outdrawing entertainment program- "Whose idea was it to book the mime ?"

82 Editorials Nov 2 1992 Broadcasting C5 be ;Nc1v Mork C;imcs

Broadcasting

MM. IM[ TOP IS IV ROOR / I) .OWIIIMmU MUMMER YYOID OUT / Iv .OIVi1R1011IWIf UP IOU UM SUM WAR / n

ICI'. M,I, Reliable Non, Source.

Broadcasting has it. of these vital decision makers. In a recent study of industry trade It follows that an ad in Broadcasting magazines, Broadcasting ranked #1. Sixty - enjoys the special benefits of being in a four percent of the TV General Managers publication so highly regarded by its questioned said Broadcasting was the "most readers. No wonder Broadcasting continues credible." Its nearest competitor- to carry more advertising lineage than Electronic Media -managed to get only 15% Electronic Media. Broadcastingca Nothing even comes close. Source: 1991 RMS surveys of TV General Managers.

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O 1992 Sharp Electronics Corporation.

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