Broadcasting: FIRST IN TELEVISION CABLE RADIO SATELLITE FIRST BROADCASTING /NIELSEN LOCAL TV NEWS CENSUS / 32 NETWORKS AND SYNDICATORS BATTLE OVER TIME PERIODS / 34 I FCC CRACKS DOWN ON HOWARD STERN WITH $105,000 FINE / 55 HAPPY 25TH TO THE MAN WHO STARTED IT ALL. ; . - .-- <'MULTIMEDIA DONAHUE, ENTERTAINMENT ..,"* 3-JI6iT 5',4 ., hPM43 'lRLI5) I') C[ r.LY G_':T" 1r, 554?J H ERE'S WHERE THE CHIPS FALL. The Fresh prince Of Bel Air is a production of The Stuffed Dog Company and Quincy Jones Entertainment in association with NBC Productions ' All logos and trademarks portrayed in this ad are owned by and are claimed trademarks or other marks of various owners. When television's biggest advertisers crunch numbers, they're looking for shows that deliver free -spending 12 -34 year old consumers. They know how hard it is to reach this elusive group. But with "Fresh Prince," this demo is in the bag. In fact, "Fresh Prince" more than doubles its closest competitor with these heavy consumers. Which explains why Ruffles, Pringles, Lay's Potato Chips, Hostess, Doritos, Wyse and Jay's have all included "Fresh Prince" in their television buys. With a huge appetite for the kind of products that advertise the heaviest, "Fresh Prince's" 12 -34 audience is the group that you and your clients definitely want to bag. So, make sure the chips fall your way, get "Fresh Prince" for Fall '94. The WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION A Time Warner Entenainment Company CC 1992 Warner Bros. All Rights Remmxd f Bel -Air Awa: Sll )I3. TCB 1.1 Qunrr 1092 Broadcasting Ó cif} BUSH: COMPETITION AND DEREGULATION President stands on his record of telecommunications policies By Randy Sukow Oct. 29, 1992 president George Bush, a week To the editors of after his Democratic opponent BROADCASTING Magazine: RE192 had done so, issued a state- ment to the editors of BROADCASTING A central theme of my stating his telecommunications philos- telecommunications poli- ophies and policy plans for a second cy is increased compe- term. The complete text is published tition. Competition drives at right. prices down, improves But as Bush himself says, it is more products and services, ex- a restatement: "My record in telecom- pands choice, and en- courages efficient and re- You munications is clear. can trust me sponsive investment in to continue to push for pro- competi- new technology. It is the tion, pro -growth and pro- consumer best way to create eco- policies over the next four years." nomic growth and jobs The Bush letter, as did a similar text and protect consumers. from Arkansas Governor Bill Clinton a Given the high level week earlier, deals with the conflict of regulation in many ar- between regulation and promoting eas of the telecommuni- cations industry, it is not competition among communications enough for government companies. to passively support com- Where Clinton says he would turn petition. Government to regulation only as a last resort," should actively promote Bush offers no scenario for increased the development of regulation of any kind. Competition - competition through well - stimulated by "well- designed deregu- designed deregulatory policies reflect economic and technological realities in the domestic latory policies " the "central that -is and international marketplace. theme" of his telecommunications ap- For the past four years, that is exactly what my Administration has proach, Bush says. done. We have strongly supported reducing the excessive regulatory burden Bush does not mention the 1992 on television and radio broadcasters, which limits their ability to com- Cable Act, the only bill to be enacted pete with other electronic media. We have also supported other initiatives during the Bush administration over crucial to the future of broadcasting such as the industry- driven devel- his veto. Clinton offered the Cable Act opment of an all- digital High Definition Television transmission standard. as an example of last- resort, neces- Other elements of my comprehensive telecommunications policy in- clude targeted federal research and development done sary regulation. Bush said earlier in carefully in partner- ship with telecommunications companies, reform of federal radio spec- veto to his message Congress that trum management to speed introduction of new communications the act was over -regulatory and de- technologies, and a determined effort to break down foreign barriers to structive to competition. U.S. telecommunications exports through trade agreements such as the The President's letter also stresses North American Free Trade Agreement. government/industry cooperation in My record in telecommunications is clear. You don't have to wonder technology development and lauds about what my position really is or whether I'll stand by my announced the progress being made toward an principles. You can trust me to continue to push for pro -competition, pro -growth, and pro -consumer policies over the next four years. "industry- driven" HDTV transmission standard. The Clinton campaign has also praised the FCC's HDTV stan- Sincerely, dards process. But unlike Bush, Clin- ton calls for government funding in the research and development phase as well as standard -setting. 4 Nov 2 1992 Broadcasting Which Would You Feel More Seeure Seeing Before You Bought A New Talk Show Strip? 1. A Presentation Tape? 2. A Pilot Episode? 3. Actual Episodes Of A Talk Show Already On The Air With A Proven Record Of Success In Major Markets? , 411111 MQ ' . ,. ! . .. .A.. I .n .p. .-.. s UM!w A (read On The Air Wi Iss as n NA.Nte = .1. PROVEN IN DETROIT M-F 1:00 A '-3.6/16 2.5/11 2.5/11 JANE ARSENIO WHITNEY LETTERMAN THAT'S 2.0/ 8 AMORE AMEN LATE INSIDE MOVI EDITION HUNTER WJBK WDIV WKBD wxO . M 01 oasw ' PROVEN IN PHOENI 2.8/20 M-F 12:30 A 2.6/19 1.2/9 1.2/9 LETTERMAN & IN HEAT CBS ( OSTAS OF THE LATE 0.7/ NIGHT+ NIGHT VARIO KPNX KPHO KTSP KNXV by risk your bottom line by buying a pilot or presentatio when you can have a proven success. The Jane Whitney Sho It's on the air. It's working. And it's available now! TELEPICTURES PRODUCTION IN ASSOCIATION WITH SCRIPPS-HOWARD PRODUCTIONS r RdL All Rr.+. H}mr. I'M: ® Wan..linrr.d,.n..n...,,,,.,, line A DISTRIBUTION REWARD. THE REAP CAN YOU NOW TELEVISION DOMESTIC RISK. THE TAKEN ALREADY WE'VE BROS. WARNER t WHITNEY JA\E II' V NSI,'ARB 'URCE k: WSTR WXIX WKR( WIWT WM(( WRTV WXIN WTHR HUNTER VARIOUS SIMON NEWS LIMBAUGH 1.3/6 LETTERMAN 0.6/4 VARIOUS 8 RUSH VICKI MOVIE SIMON GERALDO & IIMBAU3H WHITNEY LATE WHITNEY 1.3/8 LETTERMAN RUSH JANE 2.7/13 1.6/10 3.1/15 1.9/11 3.3/16 2.0/12 AM 12:30 M-F AM 1:00 M-F IN PROVEN IN PROVEN CINCINNATI!. INDIANAPOLIS! c c ..y : r ' :- c . .. ,. .. t <. .-r..;. WBfS W(IX WD1L WW1 WSVN WPLG W010 WUAB WKY( WJW WEN'S BYRON MILLER B. NIGHT & FAMILY LETTERMAN & LATE (BS MONTEE+ IN ALL VARIOUS WHOOPI 8 WKRP BIIEES LETTERMAN 8 1.0/5 TONIGHT STREET WHITNEY WHITNEY 2.3/9 ARSENIO 2.1/10 HILL JANE JANE 2.8/11 3.4/13 4.0/16 M 12:00 M-F 3.5/13 AM 12:30 M-F MIAMI!. PROVEN iíts W,eek CBS TO GIVE BACK THE BUSH A.M. HOUR POLICY / 4 FINE TIME FOR Losses, low clearances In an exclusive letter STERN / 53, 55 contributed to decision to BROADCASTING, While his outrage- President Bush, as ous content makes By Steve McClellan Bill Clinton did last week, some advertisers describes his tele- and agencies wary - With increasing pre -emptions communications policy and draws a rec- for a time period that contin- philosophy. ord FCC fine for alleged ues to lose money for the NEW AGE OF indecency (page 55)- Howard network, CBS said it would cede 10- CAMPAIGNING / 12 Stern has never- 11 a.m. to affiliates no later than Sep- The year 1992, when theless built a strong, tember 1993. However, the network television viewers were loyal client base by told affiliates that if clearances deteri- more likely to see delivering results orate much further than the current (page 53) . more of a presidential Howard Stern 62 %, it may be forced to stop pro- candidate on a graming the time period before next morning talk show than September. on the evening news, prime shifts - may remembered time last via a broadband fiber The network currently airs a one be as February, neither a turning point in the optic infrastructure hour version of Mark Goodson Pro- KPIX -TV or KRON -TV history of the media's San has taken a surprising ductions' game show Family Feud Francisco seem to coverage of turn: several compan- from 10 a.m. to 11 a.m. In the key have pulled many presidential politics. ies have demonstrated women demographics, the show has viewers with them. delivery via existing been averaging less than a 1 rating in LOCAL TV NEWS "twisted pair" copper PARAMOUNT the first half -hour and just over a 1 in SURVEY / 30 telephone wires. DEALS DIRECT / 51 the second half -hour. Typically, a A BROADCASTING - show has to do a 2 rating or better in Nielsen census of local In a new arrangement its target demographic to be consid- with that Viewer's Choice, ered salable. Paramount in Janu- stations are faring well NEWS DEPARTMENTS CBS has licensed Feud through the against competition ary will begin licensing Business 59 first quarter (March 31) of next year. from both cable and its pay -per -view Cable other broadcasters.