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Private and Confidential Disclaimer 1 Private and Confidential www.coxandkings.com Disclaimer This presentation has been prepared by Cox and Kings Limited (the “Company”) solely for your information and for your use and may not be taken away, reproduced, redistributed or passed on, directly or indirectly, to any other person (whether within or outside your organization or firm) or published in whole or in part, for any purpose. By attending this presentation, you are agreeing to be bound by the foregoing restrictions and to maintain absolute confidentiality regarding the information disclosed in these materials. The information contained in this presentation does not constitute or form any part of any offer, invitation or recommendation to purchase or subscribe for any securities in any jurisdiction, and neither the issue of the information nor anything contained herein shall form the basis of, or be relied upon in connection with, any contract or commitment on the part of any person to proceed with any transaction. The information contained in these materials has not been independently verified. No representation or warranty, express or implied, is made and no reliance should be placed on the accuracy, fairness or completeness of the information presented or contained in these materials. Any forward-looking statements in this presentation are subject to risks and uncertainties that could cause actual results to differ materially from those that may be inferred to being expressed in, or implied by, such statements. Such forward-looking statements are not indicative or guarantees of future performance. Any forward-looking statements, projections and industry data made by third parties included in this presentation are not adopted by the Company and the Company is not responsible for such third party statements and projections. This presentation may not be all inclusive and may not contain all of the information that you may consider material. The information presented or contained in these materials is subject to change without notice and its accuracy is not guaranteed. Neither the Company nor any of its affiliates, advisers or representatives accepts liability whatsoever for any loss howsoever arising from any information presented or contained in these materials. Cautionary Statement: This presentation uses adjusted profitability numbers (EBITDA) at several places to discuss the financial performance in FY13. This helps readers to appreciate a like-for-like indicative performance, assuming for instance, Holidaybreak business (including 100% of Meininger) was consolidated for the entire year in FY12. Hence, such numbers in the presentation are derived from management accounts, are only indicative in nature and will not be comparable with the actual audited reported results for both FY12 and FY13 THIS PRESENTATION IS NOT AN OFFER OF SECURITIES FOR SALE IN THE UNITED STATES OR ELSEWHERE. 2 Private and Confidential www.coxandkings.com Contents About Cox & Kings Limited C&K Strategy Financials Appendix 3 Private and Confidential www.coxandkings.com Private and Confidential www.coxandkings.com Business Profile Leisure Travel Education Camping • Outbound Holidays – both cultural and soft adventure • Residential outdoor trips • Self-Catering family for UK Primary schools holidays on high quality • Inbound Travel (Destination management) • Educational tours around campsites across Europe • Domestic Travel Offerings world for UK secondary • Accomodation in modern • Packaged short-breaks for UK market, Hotels & Bungalow reservations schools mobile homes, stylish for Dutch market • City-centre hotels across tents, chalets/bungalows • Meeting, Incentives, Conferences and Exhibitions (MICE) & Trade Fairs 16 locations in Europe • PGL & NST cater to UK India school students • Customers from UK, • Retail clients in for Outbound and Domestic business. • Meininger caters to school Netherlands, Germany • Corporate Travel, Forex & MICE business, Inbound (Ground Handling) groups, families, individual • Campsites at scenic Markets International travellers from Europe and locations, mainly in US France and Italy • Outbound Holidays from UK, Australia, New Zealand, Japan, USA, UAE • Hotels located across 5 • Inbound into Europe, Dubai and Singapore countries • Superbreak/Bookit caters to UK/Dutch customers for domestic holidays. Portfolio Sample 5 Private and Confidential www.coxandkings.com Profitability Breakdown FY13 Revenues – INR 1809cr FY13 adjusted EBITDA – INR 812cr* 27% 35% 35% 24% 55% 47% 21% 23% 18% 18% Camping Education Leisure India Leisure International Camping Education Leisure India Leisure International *Assumes 100% EBITDA consolidation (89cr) of Meininger within the Education business. This figure is purely to provide readers with a management estimate of profitability assuming 100% consolidation of Meininger. The figure is only indicative in nature and will not 6 be comparable with the actual audited reported results for FY13 www.coxandkings.com Leisure - India Leisure travel Offers products that are either pre-packaged through brochures or tailor-made as per requirements of a group/ individual traveler with a particular focus on cultural tourism Caters to Outbound, Domestic leisure travel and Destination management services Popular brands include Duniya Dekho, Bharat Deko, Flexihol, Gaurav Yatra, Anand Yatra and Luxury Escapades. Represent and retail many international third party products including Star Cruises, Rail Europe, Musee Grevin that are bundled into our holiday packages. High customer recall for customized brands in each travel segment Work with corporate organizations to cater to all aspects of conference organizing, business meetings, event management, seminars, exhibitions, product launches and incentives. Organize group tours for trade fairs in countries outside India Leisure travel contributes to c95% of the consolidated revenues. Outbound is the largest revenue segment. Other offerings Corporate travel: Customized business travel solutions to corporate clients in India through a team of dedicated corporate relationship managers Foreign exchange services to customers in India as a licensed Category II authorized dealer Visa processing services as an outsourced business solution to several diplomatic missions 7 Private and Confidential www.coxandkings.com Leisure – International Europe Hotel breaks provides domestic short beak trips through market leading Superbreak (UK) and Bookit (the Netherlands). Cox & Kings UK is a specialist long-haul tour operator catering to the premium end of UK market C&K DMS handles destination management activities across Europe for both C&K and non-C&K tours. Explore is an UK soft adventure leading tour operator. The recently re-launched website caters for international bookings. Edge is a similar product for younger customers in UK. Regal Dive is a leading UK scuba diving operator. RoW Tempo Holidays, acquired in Nov’08, is a mid-market outbound tour operator in Australia. Key Destinations include Middle East and Europe. Customer segment is largely individual travelers, with the group tours division being launched this year. Tours catering to the premium segment has also been launched recently under the “C&K” brand. C&K US, acquired in Apr’09, is an ultra-premium outbound tour operator catering to celebrity clientele. Traditionally sold only outbound FIT tours earlier. Recently launched group luxury tours. Key destinations include Africa, Latin America, Asia and Middle East. C&K Dubai operates as mid-market outbound and inbound tour operator. C&K has a presence in the Far East through destination management operations in Singapore. C&K Japan is a wholesaler selling white label packages to other outbound tour operators. Sells mostly FIT products, catering to business delegations, honeymooners and young single women. Outbound destinations include India, Dubai, New Caledonia, Maldives 8 Private and Confidential www.coxandkings.com Education Business PGL Meininger Leading provider of residential outdoor trips, providing Hostel for young urban travellers offering superior curriculum-based activity tours to about 300k students amenities & service standards at affordable prices aged 8-12 from across 5000 schools in UK. Hotel used by Groups (school groups, universities, .15 centres in UK (~7100 beds), 7 in France (~1600 clubs) including student tours by NST. Also used by beds), 1 in Spain. individual travellers (businessmen, families, backpacker) Students visit the centres during Feb-Oct period 7340 beds across 16 city centre tourist locations except school holidays (off-peak). Typical tour duration (including 11 in Germany and 4 in Austria). is 3-5 days Configurations vary from 2-8 beds per room. NST Others Market Leader providing educational travel tours for EST provides educational tours for further education schools and colleges in UK and Ireland. students. Target group is primarily students aged 11-16. NST EST specializes in study visits and student carries over 100k students each year conferences for students aged over 16 Tours organized to several domestic and overseas Travelplus provides accommodations for UK/German destinations, typically for 5 days. Tours encompass a students seeking gap-year placements broad range of curriculum topics; e.g.; drama, music, history, foreign language immersion 9 Private and Confidential www.coxandkings.com Camping Business Eurocamp & Keycamp Other Brands Market leading brands providing self-catering holidays Ecamp offers value focused holidays in campsite in pre-sited Mobile
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