DOCSLIB.ORG

MATCHA GREEN TEA by the Numbers

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
MATCHA GREEN TEA by the Numbers 20 FLAVOR INSIGHT 16 REPORT MATCHA GREEN TEA By the Numbers Matcha is produced from shade-grown tea leaves that are stone ground to form a fine powder. After harvesting, the stems and veins are removed, leaving the leaves which are the only the edible portion. For many Westerners’ palates, the matcha powder is often too bitter on its own. The powder is most commonly used in green tea beverages but can also be featured in a variety of other ways such as matcha ice cream and matcha cupcakes. Let’s take a look at the various forms of matcha green tea on the menu, in social media, and in new products. 1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com Matcha Green Tea Spotlight There are several mentions of matcha green tea in social media. Here are some of the highlights. • While browsing top food boards on Pinterest, matcha green tea pins were found most often in the beverage and dessert category. Pins include a matcha green tea latte, matcha green tea cheesecake truffles and lastly, gluten-free matcha green tea banana bread. • A search of trackable social media shows 14,000 English-language posts mentioning matcha in September 2016 alone, with 44.6% of them from the U.S. A quick Twitter search provides tweets highlighting matcha green tea including @BloomberryJuice, with a juice recipe featuring fresh pressed limes, pears, apples and an exotic taste of matcha green tea and lime flower juice; @ TheGreenCoffee, with a matcha green tea cheesecake recipe and @SerendipiTeaUsa with a matcha green tea chia pudding perfect for breakfast. • On Food.com, 65 recipes pop up when you search for matcha green tea. These recipes include Pinterest. Matcha Green Tea Cheesecake Truffles matcha green tea shortbread cookies, matcha pineapple green tea smoothie, and matcha green tea yogurt pound cake. We are also spotting matcha green tea in print publications. Here are some of the highlights. • In the May 2016 issue of Huffpost Healthy Living are listed four different ways to start using matcha. These ways are to make a latte, drink it straight, mix it in and lastly blend it in. They also provide example recipes for each of the four different ways. • In the May 2016 issue of Nutrition Business Journal, they discuss the demand for natural coffee alternatives. Now seen in some of Starbucks beverages, matcha is one of the more popular alternatives on the market. Food.com. Matcha Green Tea Yogurt Pound Cake Chefs Incorporate Coffee, Tea to Give Desserts a Kick Matcha Green Tea on the Menu At Pazzo Ristorante in Portland, Ore., pastry chef Alisha Falkenstein serves a matcha green Q3 2009-Q3 2015 tea sponge cake with white chocolate and goat cheese mousse. The white chocolate mousse with a hint of goat cheese and flecks of vanilla bean is filled with raspberry • Yuzu Parfait with Matcha Green Tea Shortbread Cookie, Anzu curd and served atop a matcha green tea sponge cake and garnished with freeze-dried raspberries, caramelized sugar and matcha powder. • Matcha Semi Freddo, Jean Georges “I really like using matcha tea, because it is a great showcase ingredient, with its sweet • Peach Ice Cream Cake with Matcha Sponge Cake, Gotham Bar and Grill and grassy flavor notes and vibrant green color,” Falkenstein said. “Along with its unique flavors, matcha also contains a great amount of nutrients and immune boosters, which is • Live Crystal Rolls with Spicy Matcha Sauce, Candle Cafe always an added bonus when working with sweets.” Source: Mintel & Nation’s Restaurant News • Matcha Soba with Traditional Garnishes, Dragonfly Matcha on the Menu: Top Menu Sections 9 Entrée MENTIONS Appetizer FINE Dessert DINING TOP RESTAURANT SEGMENT 0 1 2 3 4 5 6 Source: Mintel Menu Insights Matcha Green Tea Global New Product Introductions Products of Note 1,042 NEW PRODUCTS Matcha Flavored Wafer Sticks, Green Tea Cream Filled Matcha Fresh Chocolate Matcha and Salt Potato Chips, Salted Carmel Matcha Jam, China Biscuits, Indonesia Ice Cream Cone, Japan Japan Philippines Matcha Green Tea New Product Introductions, Global Matcha Green Tea New Product Introductions, Global 2009-2015 2009-2015 by Top Sub-Category 350 2.30% 2.40% Cakes, Pastries & Sweet Goods 2.69% 300 Sweet Biscuits/Cookies 3.45% 250 19.29% Chilled Desserts Middle East & Africa 3.93% Dairy-Based Frozen Products 200 Latin America 4.22% North America Individually Wrapped Chocolate 150 Pieces Europe Non-Individually Wrapped 9.40% 7.96% Chocolate Pieces 100 Asia Pacific Flavored Milk 18.04% 50 RTD (Iced) Tea 10.65% 0 Boiled Sweets 2009 2010 2011 2012 2013 2014 2015 Source: Mintel GNPD Matcha Green Tea North America New Product Introductions Products of Note 56 NEW PRODUCTS Dark Chocolate with Matcha Matcha Green Tea with Cold-Pressed Organic Tropical Sweetened Matcha Green Tea Filling Black Sesame Sauce Vegan Citrus Matcha Green Tea Mix Pudding Matcha Green Tea New Product Introductions, North Matcha Green Tea New Product Introductions, North America 2009-2015 America 2009-2015 by Top Sub-Category Chocolate Tablets 14 3.23% 3.23% 3.23% Sweet Biscuits/Cookies 12 Non-Individually Wrapped 10 19.35% Chocolate Pieces 6.45% Meal Replacements & Other Drinks 8 Beverage Mixes 6.45% 6 Rice/Nut/Grain & Seed Based Drinks 4 6.45% 16.13% Sports Drinks Beverage Concentrates 2 6.45% 9.68% Snack/Cereal/Energy Bars 0 2009 2010 2011 2012 2013 2014 2015 Juice Source: Mintel GNPD FONA CAN HELP! Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market. Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way. Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit www.fona.com. SOURCES: Mintel GNPD Mintel Menu Insights Huffpost Healthy Living Nutrition Business Journal Pinterest Twitter Food.com.
Load more

Recommended publications
  • TSUCHIKURA Product Description ◆Japanese Green Tea Powder 50 - Fuji Cans
    TSUCHIKURA Product Description ◆Japanese Green Tea Powder 50 - Fuji Cans Price \1000 (plus tax) Product Description This is an instant type of sweetened green tea. back This tea can be used to make Latte or in baking. The stylish packaging of World Heritage site Mount Fuji also makes a pleasing gift. Only Japanese green tea is used to make this product. ◆Japanese Tea containing Matcha Green Tea in Orchid-shaped cans 80g Price \1000 (plus tax) Product Description This is a mild flavored Japanese Tea with Green Matcha Tea. The stylish packaging also makes a pleasing gift. The Meiji era export label design has an orchid shape. The two types of packaging are an emerald green crane and vermilion Maiko girls. Ranjikan was awarded 2nd place in The 24th Seal and Label Contest. (Ministry of Economy, Trade and Industry, Commerce and Information Policy Bureau Director Award) ◆Japanese Teabags with Hokkaido Matcha Green Tea - Pack of 6 bags Price \500 (plus tax) Product Description This is a tea bag with Matcha green tea that gives a tradidional Japanese feeling. There are 2 types of packaging, All Hokkaido and Regional Hokkaido. This is ideal as a gift or souvenir from Hokkaido. ◆Hokkaido Tea Selection TB / 5 bag set Price OPEN Product Description The green tea is also carefully selected and only Japanese green tea is used. High quality Tetra type tea bags are used to give a full-fledged flavor. Other flavors available are Rugosarose, mint and corn and lavender. ◆Hokkaido Barley Tea TP / 10 bag set Price \370 (plus tax) Product Description With Okhotsk certification mark! Cute illustrations that the image of a ice floe.
    [Show full text]
  • MATCHA 2018 • FLAVOR INSIGHT REPORT Matcha, Also Referred to As Hiki-Cha, Is a Finely Ground Powder of Specially Grown and Processed Green Tea Leaves
    MATCHA 2018 • FLAVOR INSIGHT REPORT Matcha, also referred to as hiki-cha, is a finely ground powder of specially grown and processed green tea leaves. Traditionally, Japanese tea ceremonies center on the preparation, serving, and drinking of matcha. The hot tea is said to embody a meditative spiritual style. Today, matcha is also used to flavor and dye foods such as mochi and soba noodles. We’re seeing this unique taste appear in a plethora of products and recipes, from a squid ink noodle dish to flavored almond milk. Let’s take a look at the various forms of matcha green tea on the menu, in social media, and in new products. On the Food Network, 70 MATCHA recipes appear in a search Print & Social Media Highlights for matcha. Recipes include matcha blondies, matcha There are several mentions of matcha in social and print media. Here are lemonade, matcha herb some of the highlights. 70 scones, coconut matcha- cream pie, matcha steamed • While scrolling through Pinterest, matcha pins appear in a wide MATCHA RECIPES variety of food and beverage recipes, especially beverages and baked cod, no-churn matcha ice ON FOOD NETWORK goods. These pins include iced coconut matcha latte, matcha no- cream, matcha roast chicken bake energy bites, matcha chocolate bark, matcha chia pudding, with leeks and matcha and matcha overnight oats, and matcha banana donuts with matcha mushroom soup. lemon glaze. • A Twitter search shows tweets mentioning matcha, a linked recipe from @ArgemiroElPrimo for “homemade matcha green tea muffins with matcha glaze.” Also mentioned by @LeilaBuffery: a recipe for “vegan matcha green tea cake” with linked video tutorial.
    [Show full text]
  • Small-Scale Tea Growing and Processing in Hawaii
    Small-scale Tea Growing and Processing in Hawaii Francis Zee, Dwight Sato, Lisa Keith, Peter Follett, and Randall T. Hamasaki New Plants for Hawaii Sept. 2003, NPH-9 Small-scale Tea Growing and Processing in Hawaii Francis Zee1, Dwight Sato2, Lisa Keith1, Peter Follett1, and Randall T. Hamasaki2 1USDA/ARS Pacific Basin Agricultural Research Center, Hilo 2CTAHR Department of Plant and Environmental Protection Sciences ea (Camellia sinensis L.) is one of the oldest and tea, and the uniqueness of high quality specialty teas. A Tmost popular beverages in the world. It has refresh­ tremendous variety of value-added components are re­ ing and revitalizing herbal qualities and ceremonial aes­ lated to tea culture and commerce, including ceramic thetics that together embody the essence of simplicity, teapots, cups, and bowls; serving trays and utensils; cer­ calmness, and tranquility. By legend, the origin of tea is emonial customs, clothing, and fashion; furniture and attributed to a Chinese scholar and herbalist, Emperor architecture; personal hygiene products; confectionery Shen Nung, who lived around 2737 BC. It is said that products; and ready-to-drink beverages. Tea is sold in one day Shen Nung was boiling water for an the world commodity markets and also has evening meal while resting under a wild tea an expanding role in niche markets for spe­ tree. A slight breeze came and a few of the cialty and organically grown products. leaves gently fell into his simmering water. Tea was first introduced to Hawaii in Upon tasting it, he found this brew refreshing about 1887. Since then, unsuccessful attempts and exhilarating.
    [Show full text]
  • Tea Components
    Tea Components The differences of varieties, the environmental Composition of fresh tea leaves effects, various methods of processing and modes of propagations cause the change of chemical � Polyphenol composition of tea leaves. As shown in the figure on the right, the composition of fresh tea flush contains various components, such as polyphenol (include catechins),caffeine,amino acids, vitamins,flavonoids, Insoluble� components polysaccharides and fluorine. Structural formulae of Polysaccharides� catechins, caffeine, theanine, saponins as main green Proteins� tea componets are drawn in the figure below. Pigments Polyphenols and caffeine are the most important Caffeine chemicals of tea, considerable pharmacological Amino acids significance. Polyhenols are present to the extent of Carbohydrates 30-35 % in the dry tea leaf matter and their content determines the quality of the beverage. Ash Structural formulae of green tea components Catechins Caffeine Tea leaf saponins (-)-Epicatechin :R1=R2=H (-)-Epigallocatechin :R1=H, R2=OH (-)-Epicatechin gallate :R1=X, R2=H (-)-Epigallocatechin gallate :R1=X, R2=OH Theanine Barringtogenol C :R1=R2=CH3, R3=OH, R4=H Camelliagenin A :R1=R2=CH3, R3=R4=H A1-barrigenol :R1=R2=CH3, R3=H, R4=OH R1-barrigenol :R1=R2=CH3, R3=R4=OH Japanese Green Tee Chemical Composition of Various Kinds of Japanese Green Tea Chemical composition of Gyokuro, Sencha, that of Matcha, Gyokuro and Hojicha is poor. Kamairicha, Bancha, Hojicha and Matcha is shown in Ascorbic acid content of Sencha, Bancha and the table below. Matcha, Gyokuro and Sencha are Kamairicha is high, but of Gyokuro and Hojicha is rich in total nitrogen, whereas Bancha and Hojicha are low.
    [Show full text]
  • Sencha – Japan’S Green Tea
    Sencha – Japan’s green tea Sencha (煎茶) is Japan's most consumed and also the most produced tea variety. This green tea owes its popularity due to the refreshing taste and the numerous variations. Depending on the time of harvesting a Sencha can either get a sweet or tarty taste. For Sencha is usally the outstanding variety Yabukita used which makes up about 77% of all cultivated tea cultivars. But, depending on terroir, are also completely different varieties such as Yutakamidori or Asatsuyu used. Varieties of Sencha Sencha can be divided into many different categories. But mainly, it is is distinguished by harvest time and steaming duration. A very early harvested Sencha for example is generally of a higher quality and the tea leaves are finer than a later harvested (eg. Bancha). Asamushi (浅 虫), Sencha which was only slightly steamed (about 30s). Chumushi, Sencha with medium steaming (30-90s). This is the standard steaming time. Fukamushi (深 蒸し), deep steamed Sencha (1-2 min). It is often marketed as Fukamushicha. Jo Sencha (上 煎茶), fine Sencha. Toku Jo Sencha, (特 上 煎茶), extra fine Sencha. Hachijuhachiya Sencha (八 十八 夜), tea that was harvested 88 days (literally nights) after Risshun, the beginning of spring. Shincha (新 茶) is the first harvest of a year. Kabusecha or Kabuse Sencha is like Gyokuro a shaded tea. It's often regarded as a own tea variety. Production of Sencha Sencha is nowadays mostly harvested by machine and immediately steamed in order to prevent oxidation (kill green). This method, also called the Japanese method, ensures that the tea tastes very fresh.
    [Show full text]
  • Inspiring Conscious Living and Spreading Simplicity
    w We focus on plant based food choosing Inspiring mainly seasonal ingredients, organic and locally sourced. conscious living and spreading Curious about the farmers behind our teas? We have some stories to share with simplicity… you, feel free to ask or check our website. Just one cuppa at a time! Menu i love you so matcha! MENU @GOODTEASTORIES Follow us on Instagram WIFI : Yksi Expo | YksiWiFi Illustration Anna Lena | Graphic design Aurore Brard Served hot Vegan FOOD DRINKS Served cold DRINKS BREAKFAST LOOSE LEAF TEA OUR FAVORITES CHIA JAR 5.00 GREEN TEA 3.00 Our vegan High tea 20 /p Chia seeds, plant based milk, jam, agave syrup, granola. Bancha | Japan Selection of 4 different kind of tea paired with vegan cakes, Ceremonial matcha (+2.00) | Japan seasonal fruits, vegan yogurt bowl and assortments of toasts. PROTEIN TOAST* 4.50 Dragon well | China Hand-made dates peanut butter, banana, cacao nibs Gold hojicha | Japan Summer special: watermelon matcha iced tea 4.50 Kabuse sencha (+1.00) | Japan GRANOLA BOWL 6.00 Kukicha | Japan Blue tea matcha lemonade 4.50 Soy yoghurt, granola, hand-made salted caramel peanut Popcorn tea | Japan butter, cacao nibs. Sencha of the wind | Japan Sakura flowers | Japan 4.00 REAL ACAI BOWL 8.50 Signature ice tea 4.00 Acai pulp, granola, seasonal fruits, toasted coconut chips, OOLONG TEA 3.00 Our dragon well green tea, ginger, lime, lemongrass CLUB cacao nibs, chia seeds, agave syrup. Iron goddess | China soda, passion fruit. 3.00 BLACK TEA Tea gourmand 6.00 SNACK/LUNCH Golden monkey | China Your selection of tea served with different little sweet bites.
    [Show full text]
  • O'sulloc Tea Museum
    LG 글 로 벌 챌 린 저 2 4 기 한 녹 차 팀 KOREAN Green tea INDUSTRY HADONG | BOSEONG | JEJU M E L Y ( I N D O N E S I A N ) | H A L I N H ( I E T N A M E S E ) H A I H A ( I E T N A M E S E ) | N A T T ( T H A I ) Team Introduction Introduction Research Background Research Question and Variables Literature Review Research Methodology CONTENTS Hadong Overview Visiting Places: Descriptions and Goals Interview: Hadong Tea Culture Museum Hadong Tea Museum Visit Tea Ceremony Experience Interview: Insitute of Green Tea Green Tea Plantation: Dosim Dawon Visit Maeam Tea Museum Visit Ssanggye-myeong Cafe and Museum Visit Boseong Overview Visiting Places: Descriptions and Goals Green Tea Plantation: Daehan Dawon Visit Golmangtae Pension and Museum Visit Interview: Golmangtae Pension and Museum Bohyang Dawon Plantation Visit Boseong Green Tea Tteok-Galbi Visit Interview: Boseong Green Tea Tteok-Galbi Jeju Island Overview Visiting Places: Descriptions and Goals Interview: Sulloccha Green Tea R&D Center Seogwang Tea Garden Visit O'sulloc Tea Museum Visit Daheeyeon Garden Visit Conclusion Implication Korea Indonesia Vietnam Thailand 한녹차팀 TEAM INTRODUCTION JULY 16, 2018 - JULY 26, 2018 HADONG | BOSEONG | JEJU MELY DO THI HAI HA TEAM LEADER TEAM MEMBER INDONESIAN VIETNAMESE The leader of the team as well as person in charge In charge of the team's financial activities for Korean speaking. Master degree student at which involves balancing plans and budgets. Yonsei GSIS, majoring at International Law and Master degree student at Yonsei University, Development Cooperation.
    [Show full text]
  • Umami Café by AJINOMOTO CO
    Umami Café BY AJINOMOTO CO. The Tea Experience For centuries, green tea has been treasured throughout Asia for its healthful, restorative qualities. In Japan, Zen priests drank green tea to keep them awake through long hours of meditation. In the 16th century, a man named Sen no Rikyù, influenced by the study of Zen, envisioned a path to enlightenment through the simple act of sharing a bowl of tea among friends in the spirit of peace and harmony—a practice he called wabi-cha. For Rikyu, making tea while mindfully engaging all the senses was to have a complete Zen experience. We are pleased to have you share a moment of quiet joy with us and experience the spirit of Japanese culture through a simple bowl of tea. Tea Sets We’ve paired traditional teas with Japanese sweets. A great place to start. Matcha with Hanabira Mochi GF V $14 Sencha with Fried Rice A bowl of hand-whisked, jade green matcha is paired with a traditional Japanese tea ceremony sweet. Tender sheets of mochi rice dough The light, sweetness of our Sencha balances nicely with the strong umami flavors of either our Yakitori Chicken Style Fried Rice ($14) or our are folded over candied burdock root and filled with sweetened white bean paste infused with a hint of miso. Takikomi Gohan Style Vegetable Fried Rice V ($12). Additional tea steepings available upon request. Sencha with Castella Cake $12 Matcha with Mochi Ice Cream GF $12 Genmaicha with Manju $11 Hojicha with Shortbread Cookies $9 The light, mild sweetness of the Sencha is enhanced by this A bowl of our hand-whisked matcha is paired with a premium Genmaicha, with its roasted rice and earthy flavor, is a perfect These bitter chocolate and vanilla cookies highlight the aromatic popular Japanese sponge cake.
    [Show full text]
  • IKKYU Brochure 2017
    PREMIUM JAPANESE GREEN TEA 煎 茶 道 EXCLUSIVELY FROM KYUSHU YOUR BEST CHOICE FOR GREEN TEA IN JAPAN IKKYU G.K. / Noke 8-29-7 / Sawara-ku / Fukuoka city / Japan 814-0171 IKKYU - PREMIUM JAPANESE GREEN TEA / 2 Kyushu Land of Exceptional Green Teas Our green tea comes exclusively from Kyushu, the south- western island of Japan, more than 1’000 km south of Tokyo. It is a lush and vibrant place, with a warm and humid climate. IKKYU green tea is grown in six Kyushu prefectures: Fukuoka (Yame), Nagasaki (Higashi Sonogi), Saga (Ureshino) Kumamoto, Miyazaki and Kagoshima (Chiran). Tea fi elds are nested in alti tude between mountains, on lower plains or by the sea. A wide range of soils and climate conditi ons gives birth to extraordinary and diverse green teas, using lesser known culti vars that yield a sweeter tea. HONSHU KYOTO OSAKA KYUSHU FUKUOKA SHIKOKU IKKYU - PREMIUM JAPANESE GREEN TEA / 3 IKKYU Tea Partners IKKYU has built a strong network of small and medium- sized tea farmers who produce only premium green teas. We collaborate closely to make them reach the overseas markets. Our teas are traceable and we are delighted to share the stories of the people behind them. Their know-how and skills include traditi onal processing methods that make fragrant and delicious green teas, sti ll unknown outside Japan. The excellence of their hard work is celebrated on a regular basis by presti gious awards and grand prizes, at regional, nati onal and internati onal levels. IKKYU is proud to help them share their wonderful creati ons with tea lovers all around the world.
    [Show full text]
  • Green Tea: a Miraculous Drink Review Article
    Int. J. Pharm. Sci. Rev. Res., 51(2), July - August 2018; Article No. 06, Pages: 26-34 ISSN 0976 – 044X Review Article A Review On: Green Tea: A Miraculous Drink Verma Poonam*, Mukherjee Archita, Shrivastava Deepali, Gurjar Hemant, Sonu.K. Himanshu School of Pharmacy, ITM University, Gwalior, Madhya Pradesh, India. *Corresponding author’s E-mail: [email protected] Received: 11-06-2018; Revised: 28-07-2018; Accepted: 08-08-2018. ABSTRACT Green tea is obtained from the plant Camellia sinensis belonging to family Theacae. From ancient times tea is drunk worldwide as a beverage in the form of a decoction. It was used to detoxify the body. This attracted many scientists to work on green tea and discover its therapeutic properties. One of them is its Antimicrobial property in curing various infections. Considering this, the present review has been focused on the antimicrobial aspect of green tea. This includes the history of green tea, its pharmacognostical study, chemical constituents, role and mechanism of its main chemical constituent Catechin in curing antimicrobial infections and other ailments. And finally scope of green tea for further research and in designing and formulating drugs of it has been pondered over. Keywords: Antimicrobial, Catechin, Therapeutic properties. INTRODUCTION recorded reference of tea use in India. However, commercial production of tea in India did not begin until ccording to Chinese legend, the history of tea the arrival of the British East India Company, at which began in 2737 B.C.E. when the Emperor Shen point large tracts of land were converted for mass tea Nong, a skilled ruler and scientist, accidentally A production.
    [Show full text]
  • Green Tea: Nature's Rediscovered Ancient Medicine
    Green Tea: Nature's Rediscovered Ancient Medicine By Amy Huddleston According to legend, tea originated in China in 2737 B.C. with Emperor Shen Nung, who observed that those who boiled their water before drinking it were bestowed with good health. One day he was boiling water when a gust of wind blew leaves from a tea tree into his pot. He was very pleased with the drinks aroma and taste, and thought the drink to be sent from heaven. Shortly after tea was invented, it found its way to Japan and spread throughout Asia (2). Tea did not make its way to the United States and Europe until about 1650, when it was brought over by the Dutch. At first, tea was only available to the rich and royalty because it was so expensive. Tea leaves were brought to England by the East India Company in 1669, and in 1721, all tea imported to England came under the monopoly of this company. In the 1800's, the price of tea went down as the supply grew due to the "clipper's" who came to London from China with their cargo in a race to get the best prices (2). It has been about 5,000 years since tea was discovered, yet it still remains as the second most consumed beverage in the world, with water holding the number one position. Green tea has always been and still is the most popular tea in China and Japan. Today, 90% of green tea comes from China, where they devote over 4 million acres to this plant's cultivation (1).
    [Show full text]
  • Health Benefits of Matcha Green
    Health Benefits of Matcha Matcha Green Tea has been consumed for centuries by Buddhist Monks, Samurai Warriors, and millions of the Japanese population. The reason they keep drinking it is because of all the amazing health benefits it provides simply by drinking it once a day. The green tea leaf is world-renowned for it's weight loss benefits, antioxidant content, energy boosting properties, and much more. However, the regular way of brewing green tea, which is merely soaking the leaves in hot water, and then discarding them, does not do justice to the benefits of this amazing plant. Matcha Green Tea is a fine powdered form of shade grown green tea leaves. This means you consume the entire leaf and your body can benefit from all of its nutritional properties. Premium grades of matcha contain only the finest green tea leaves in the world. They undergo the most careful and meticulous growing, harvesting, and preparation procedures that have been passed down by generation. Source: Journal of Agriculture and Food Chemistry, Lipophillic and Hydrophillic Antioxidant Capacities of Common Foods in the US. Antioxidant Powerhouse Antioxidants are naturally occurring chemicals in food that help your body fight diseases, prevent aging, and ensure your body is operating at it's peak potential. When it comes to natural antioxidant content, matcha is at the top of the list. The ORAC value (Oxygen Radical Absorbance Capacity) measures the amount of antioxidants per serving of a given food. Matcha Green tea contains an incredible 1384 units of antioxidants -- 14x the antioxidants of blueberries, and 6x the antioxidants of dark chocolate.
    [Show full text]