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Lesea Television KWHE TV-14 Hawaii’s FAMILY-to-BUSINESS Connection Family Broadcasting Corporation: 6-25-18 Helping Advertisers deliver the RIGHT RESULTS with the RIGHT MESSAGE at the RIGHT TIME! KWHE TV-14 • A full power television station that can reach 1.2M Viewers. • Available Over-the-Air and on Hawaii’s Cable/Satellite systems. • Owned by Family Broadcasting Corporation, a multimedia organization providing the best in family-friendly entertainment and inspirational programming. • Broadcasting since 1986, KWHE -- originally founded as an inspirational TV station – significantly expanded its audience in late 2017 by adding more classic TV, entertainment, and lifestyle programming. • KWHE’s family-friendly program schedule, combined with its rich spiritual legacy, creates a positive, worry-free ad environment. • With its emphasis on wholesome, proven programming, KWHE offers advertisers a very efficient, attractive, and affordable opportunity to connect with local families. KWHE TV-14: Engaging Today’s Families • Despite many changes to its structure, today’s Family offers rich marketing opportunities. • Parents today are older, better educated. • More mothers are now in the workforce. Today’s wife has higher levels of education, often is the primary breadwinner. • Engaging Families can be profitable, but the ad message & platform must match the target. • Focusing on the “family theme” -- not the “family profile” -- is key to connecting. • The message should reflect today’s family’s mood (their anxieties, joys, fears, hopes). • The media platform should enhance – not detract from -- the message. • KWHE’s Family Friendly programming offer a unique platform niche for your ad message. Family Broadcasting’s KWHE TV-14 Day Time Gains Year Over Year! Aug-to-Aug M-F noon-5pm Viewer Growth • New programming = +25% more Viewers! • Day Time ads @ pennies per impression! • Attractive, affordable, family-friendly! 11000 10000 Variety 9000 Programs 8000 Aug-17 At Home Aug-18 7000 and Abroad 6000 5000 Total Viewers Source: ComScore, U.S. Census Family Broadcasting’s KWHE TV-14 Total Prime Time Gains Year to Year! Aug-to-Aug M-F 5-10p Viewer Growth • New programming = +15.2% more Viewers! • EF-Access-Prime @ pennies per impression! • Attractive, proven, affordable, family-friendly! 22000 21500 21000 20500 20000 19500 Aug-17 19000 Aug-18 18500 18000 17500 17000 Total Viewers Source: ComScore, U.S. Census Key KWHE TV-14 Advertiser Takeaways KWHE is a full-power independent television station. Expanded its programming to engage more families. Offers popular Entertainment, Lifestyle, & Classic TV. Advertisers can reach thousands for pennies. KWHE’s #1 goal is to deliver results, not just impressions. KWHE offers a “safe harbor” from Consumer Activists. KWHE’s “Family Programs” will showcase your business. KWHE is focused, efficient, flexible, and effective. A small investment in KWHE will pay big dividends. Ask about the “FBC Peace of Mind Guarantee”! .
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