BIODATA

M.ELAMPIRAI Assistant Professor and Head Department of Management

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ACADEMIC QUALIFICATION:

% OF YEAR OF S.NO NAME OF THE INSTITUTE SUBJECT MARKS PASSING 1 ADAIKALAMATHA INSTITUTE OF Submitte Awaiting MANAGEMENT, ADAIKALAMATHA d Thesis for Viva COLLEGE, , Ph.D., on Voce (Affiliated to Bharathidasan (Management) August University,Trichy) 2017

2 ,SALEM M.Phil 62.75 2008 (Management)

3 , CHENNAI M.B.A 70.68 2004 (Full Time) PROF. DHANAPALAN COLLEGE FOR 4 WOMEN, B.B.A 72.80 2002 KELAMBAKKAM,CHENNAI ADHARSH VIDHYALAYA MAT. HR. 5 SEC SCHOOL,CHENNAI HSC 75.75 1999 THE CHILDREN’S GARDEN HR. SEC. 6 SCHOOL,CHENNAI SSLC 85.40 1997

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NET QUALIFICATION: Passed the UGC-NET’ Examination for the eligibility for Lectureship held on 29th June, 2008 in the Subject “Management”

FIELD OF INTEREST: HR & MARKETING

PROFESSIONAL EXPERIENCE:

Teaching Experience: ( P.G. 2 Years U.G. 11 Years )

S.No. Institution Designation Period Total Years From To 1 Bharathidasan Assistant Professor July Till 09 Years University and Head in 2009 Date Constituent College Management. for Women, Orathanadu Vysya Institute of Lecturer June April UG- 2 Years 2 Management 2007 2009 PG- 2 Years Studies,Vysya College, Salem.

Industrial Experience : ( 02 Years )

1. DESCRIPTION OF THE JOB Worked as Sales Manager in Reliance Life Insurance Co. Ltd. from March 2006 to July 2006

2. DESCRIPTION OF THE JOB Worked as Sales Team Manager in Bajaj Allianz Life Insurance Co. Ltd. from June 2005 to March 2006

3. DESCRIPTION OF THE JOB Worked as Direct Sales Associate in HDFC Standard Life Insurance Ltd. from March 2005 to May 2005

4. DESCRIPTION OF THE JOB Worked as Financial Consultant in IDBI Bank Ltd. from July 2004 to November 2004

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Experience in Educational Administration

S.No. Designation Period 1. Conducted Remedial Coaching Classes to 2011-2012 the students under UGC XI plan merged scheme.

2. Coordinator for BMW (Bharathidasan 2009 to till date. Management Asssociation for Women”

3. Member of Discipline Committee. 2009-2011 2015-2018 4. Member of Admission Committee. 2010-2012 2014 to till date. 5. Member of Students Grievance Cell. 2012-2014.

6. Additional Chief Superintendent November 2012 BDU Examinations November 2016 BDU Examinations 7. Sports Secretary 2016-2017 8. Organizing Secretary in the one day 17.02.2017 “Motivation Campaign on Promotion of Youth Entrepreneurship” with IECD, , . 9. NSS Programme Officer September 2013 to till date.

Award Received

S. No. Details

1. Received University NSS Best Programme Officer Award for the year 2016-2017 from NSS Cell, Bharathidasan University, Tiruchirappalli.

Academic Staff College Orientation / Refresher Course attended (Total : 04)

Name of the Course / Summer Place Duration School 04.08.2015 to University of Madras, Refresher Course 24.08.2015 Chennai (21 Days)

Madurai 07.02.2014 to Refresher Course KamarajUniversity, 27.02.2014 Madurai (21 Days)

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10.10.2012 to Pondicherry University, Refresher Course 30.10.2012 Pondicherry (21 Days)

02.02.2010 to University of Madras, Orientation Course 01.03.2010 Chennai (28 Days)

Published Papers in Journals (Total : 03)

Sl. TITLE WITH ISSN/ISBN Whether peer reviewed. JOURNAL No PAGE NO. No Impact Factor, If any “A Study on Consumer Expectation towards International Rural Marketing on Journal of ISSN No. 1. IF 3.508 Non-Durable Scientific 2277 8179 Products in Thanjavur Research District”. Pg. 398-400

“A Study on Success Factors towards Rural Marketing on Non- International ISSN 2348 2. Durable Products in Journal of 6848 IF 3.541 ”. Research 2348 795X Pg. 57-64

International “A Study on Journal of Innovative Practices Business ISSN Double Blind 3. in Hindustan Unilever Intelligence 2348 4705 QuarterlyRefereedJournal. Limited”. and Pg.189-191 Innovations

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Training Courses, Teaching-Learning-Evaluation Technology Programme,and FacultyDevelopment Programmes attended (Total :11)

S. No. Programme Duration Organized by

Management Development 18.02.2008 Vysya Institute of 1. Programme Management Studies, Vysya (1 Day) College, Salem Faculty Training Workshop in 14.08.2009 NCFM and Bharathidasan 2. Financial Markets (1 Day) University, Tiruchirappalli.

UGC Sponsored Two Days 03.11.2012 to National Workshop on Bharathidasan University, 3. 04.11.2012 “Publishing Research Articles Tiruchirappalli. (2 Days) in Business Management”. Workshop on “Introduction to 13.11.2013 University of Madras, 4. Data Analysis”. (1 Day) Chennai.

23.04.2013 to Central Palmgur and Palm Training in Imitation Jewelry 5. 27.04.2013 Products Institute, KVIC, Making. (5 Days) Chennai. Department of Library and National Workshop on 12.08.2014 Information Science, 6. “Resources and Technologies (1 Day) Bharathidasan University, for Scholarly Infornation”. Tiruchirappalli. 03.09.2014 to Empanelled Training Orientation Course for NSS 7. 09.09.2014 Institution, Madras School of Programme Officers (7 Days) Social Work, Chennai.

Annamalai University and Training of Trainers on 08.08.2016 to Rajiv Gandhi National 8. “Environment and Sustainable 12.08.2016 Institute of Youth Development for NSS (5 Days) Development. Programme Officers”.

13.02.2017 NSS Cell, Bharathidasan 9. “NSS Programme Officers (1 Day) University, Tiruchirappalli. Meet”. 13.04.2018 IQAC, Bharathidasan 10. CAS Orientation Class. (1 Day) University, Tiruchirappalli. Department Of Library and Orientation Workshop On Information Science & 11. 03.05.2018 “SWAYAM”. UGC-HRDC, Bharathidasan University, Tiruchirappalli.

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Papers presented in Conferences, Seminars, Workshop, Symposia ( Total : 25 )

Title of Conference / Seminar &Organizer& Level S.No. Title of the Paper Presented (International / National / State / Regional / College or University) State Level Seminar on “Fostering Entrepreneurship in India” 1. “Women Entrepreneurship”. held at Karpagam Arts and Science College, Coimbatore on 07.09.2007. “Role of Yoga and UGC Sponsored National Conference on “Human Excellence 2. Meditation in Human through Ethics and Value Education” held at NGM College, Excellence”. Pollachi on 03.10.2008 and 04.10.2008. National Level Seminar on “Recent Innovations in Corporate 3. “Talent Management”. Management held at AnnaiMathammal Sheela Engineering College, Namakkalon 15.10.2008. National Seminar on “Strategic Changes and Challenges in 4. “Strategic Management”. Management” held at AnnamalaiUniversity on 18.10.2008. International Conference on “Trends in International “Corporate Social 5. Management Experiences” organized by VinayakaMissions Responsibility”. University on 07.11.2008 and 08.11.2008. National Conference on “Creativity and Innovation in “Financial Institutions Entrepreneurship Development” held at SSM School of 6. Supporting Management, SSM College of Engineering, Komarapalayam Entrepreneurship”. on 18.12.2008. UGC Sponsored National Seminar on “Profitability Through “Creativity and Innovation in 7. Creativity and Innovation” held at on Business”. 10.03.2009. “Global Financial Crisis and UGC Sponsored National Seminar on “Global Financial 8. Its Impact on Various Crisis – Its Impact on Indian Economy” held at NGM Countries”. College, Pollachion 25.08.2009and 26.08.2009. Two Day National Seminar on Global Financial Crisis and Its “Role of RBI to Overcome 9. Impact on Indian Financial System” held at Bharathidasan Global Financial Crisis”. University, Tiruchirappalli 12.09.2009 and 13.09.2009. Consultative Workshop on “Women, Law and Public “Gender Inequalities and 10. Domain” held at Pondicherry University on 03.12.2009 and Women in India”. 04.12.2009.

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National Seminar on Impact of Globalisation on Indian 11. “WTO and Indian Industry”. Industries and Foreign Trade” at KhadirMohideenCollege, on 27.03.2010 and 28.03.2010. UGC Sponsored Two Day National Seminar on “Micro Finance for Inclusive Growth: Challenges in Sustainability of “Women Empowerment 12. Micro Finance Operations and Interventions” held at through Microfinance”. Department of Women’s Studies, Bharathidasan University, Tiruchirappalli on 18.03.2011 and 19.03.2011. “Emotional Intelligence and National Seminar on “Emotional Intelligence and Stress Among Students – 13. Organisational Development-An Interdisciplinary Approach” With Reference to held at Periyar University, Salem on 28.03.2011. Orathanadu, Thanjavur”. “An Inquiry into the UGC Sponsored Two Day International Seminar on Performance of Women “Contemporary Issues and Challenges of Indian Business in 14. Entrepreneurs in Madurai Global Scenario” held at , District”. Tiruchirappalli on 13.02.2013 and 14.02.2013. Two Day State Level Seminar on “Entrepreneurship 15. Participated Development” held at SASTRA University, Kumbakonamon 22.02.2013 and 23.02.2013. “Strategic Management in Two Day International Seminar on “Global Competitiveness 16. Tourism with reference to – A Challenge for Sustenance and Excellence” held at Jamal Thanjavur”. Mohamed College on 16.08.2013 and 17.08.2013. “A Study on Green Two Day National Level Seminar on “Contemporary Trends Marketing in India”. in the Avenues of Commerce and Management” held at 17. Cauvery College for Women, Tiruchirappalli on 20.09.2013 and 21.09.2013. Fifth International Conference on “Sustainable Inclusive “A Study on E-commerce in Growth in the Global Scenario – Issues and Challenges” held 18. India”. at Adaikalamatha Institute of Management, , Vallam, Thanjavur on 28.09.2013. Two Day International Conference on “Integration and Implementation of Research to become a Reflexive 19. Participated. Researcher” held at Cauvery College for Women, Tiruchirappalli on 18.08.2014 and 19.08.2014.

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Sixth International Conference on “Transition fromInertia “A Study on Innovative toImplementation” held at Adaikalamatha Institute of 20. Practices in HUL”. Received Management, Adaikalamatha College, Vallam, Thanjavur on Best Paper Award 13.09.2014. National Conference on “Emerging Opportunities and “Emerging Challenges in 21. Challenges in the Service Sector” held at AnnaiVailankanni Indian Banking Sector”. Arts and Science College, Thanjavur on 29.01.2016. National Seminar on “Impact of Demonetisation of Indian 22. Participated. Economy” held at Bon Secours College for Women, Thanjavur on 10.02.2017. Awareness Programme on Duchenne Muscular Dystrophy 23. Participated. (DMD) for the NSS Programme Officers on 22.09.2017. One day Seminar on “Women Empowerment” at Bishop 24. Participated. Heber College,Trichy on 23.02.2018. National Conference on “Emerging Challenges of Global “Challenges and Role of GST 25. Business Scenario” at Sengamala Thayaar Educational Trust in Indian Industry”. Women’s College, on 28.02.2018

Programmes Organized in the Department

S.No. Date Name of the Guest Topic

15.04.2010 Dr.P.Kasinathan Special Lecture Programme 1. Principal, Marudupandiyar on “Self Motivation”. College, Thanjavur.

Dr. N. Gnanasabapathy, Special Lecture Programme 2. 15.10.2010 Director, Mam B-school, on “Present Scenario in Trichy. Marketing Strategies”.

Dr. P. Stanley Joseph, Special Lecture Programme 3. 08.04.2011 Associate Professor in on “Impact of Globalisation Economics, on Indian Economy”. St.Joseph College, Trichy.

Dr. M. Lakshmi Bala, Special Lecture Programme Assistant Professor and Head, on “Career Development 4. 11.04.2012 Department of Business and Women Administration, Entrepreneurship”. KundavaiNachiyar Government College, Thanjavur.

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Dr. R. Rajasekaran Special Lecture Programme 5. 09.10.2012 Principal, SwamyVivekanandha on “Personality College, Thanjavur. Development”.

Dr. V. Shanmugasundaram, Special Lecture Programme 6. 15.02.2013 Research Advisor and Associate on “Self Confidence”. Professor, Hallmark Business School, Trichy.

Mr. L. Mathivanan, Special Lecture Programme 7. 11.03.2013 Deputy Director, KVIC, on “Marketing Strategies in Gopalapuram, Chennai. Advertising”.

Dr. J. Fredrick, Special Lecture Programme 8. 17.04.2013 Assistant Professor (SG), on “The Challenges and Department of Economics, Vindicate of Youth in the NMSSVN College, Nagamalai, Contemporary Era”. Madurai.

Mr. A. Ananda Hariharan, Special Lecture Programme 9. 13.02.2014 Placement Trainer, Nalandha on “Effective School of Business, Trichy. Communication in Business Era”. Dr. M. Swaminathan, Special Lecture Programme 10. 29.04.2014 Director, Bharat Institute of on “Managing Human Management, Bharat College, Relations”. Thanjavur. N. Alagusundaram, Special Lecture Programme 11. 13.04.2015 Assistant Professor, on “Recent Trends in A. V. V. M. Shri Pushpam MBA”. College, Poondi.

Dr. R. Neelakandan, Special Lecture Programme 12. 16.09.2016 Assistant Professor of on “You are the Key”. Psychology, Annamalai University, Chidambaram.

13. 04.10.2017 Jc. R. Gomathimahizhini Special Lecture Programme on “Future”. Mr. R. Palaniappan, Training Programme on 14. 04.10.2017 Chairman, Infosystems “Basic Computer Educational and Research Knowledge”. Institute, Thanjavur and his team members. Dr. V. Nagajothi, Special Lecture Programme 15. 02.02.2018 Head, Department of Business on “Career Opportunities in Administration, Management”. Rajah Serfoji Government College, Thanjavur.

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Prof. V.C. Malarmannan, Special Lecture Programme 16. 21.02.2018 Director, Nalandha Institute of on “Self Management To Management.,Trichy. Achieve Success”.

Dr. Thiyagarajan, Special Lecture Programme 17. 27.02.2018 Head in Management Studies on “Preparing for TANCET Mr. V. S. Guna, Examination”. Assistant Professor in Management Studies Indhra Ganesan College of Engineering,Trichy.

Dr. C. Soundararajan, “Training Programme on 18. 17.04.2018 Assistant Professor in TANCET Examination”. Management Studies and team members, IndraGanesan College of Engineering, Trichy.

Contact Details

ELAMPIRAI.M

Assistant Professor and Head, Department of Management, Bharathidasan University Constituent College for Women, Orathanadu-614 625.

E-MAIL : [email protected]

College Phone No. 04372 233033

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