WIDEORBIT QUARTERLY NEWSLETTER JUNE 2012 | COMPANY NEWS, UPDATES AND OTHER WAYS TO IMPROVE YOUR OPERATIONS 2012 NAB SHOW: FROM THE CEO Another win for Master Control! TO OUR VALUED CLIENTS: In the Spring of 2001, the WideOrbit team had installed a few television stations live on WO Traffic. Each and every station was a herculean effort and we were barely able to install one station every other month. The early team of WideOrbit Installation Specialists (ISPECS) worked very long hours to get the stations live on WO Traffic. That summer, in an internal meeting at our San Francisco headquarters, I mentioned that at some point we were going to have to install two stations in a single month. The resulting expressions Some of our Winning WO Master Control Team (left to right): Sally Wicks, Matt Kozecke, of the ISPECS around the room would Ernie Saldana, Richard Eversley, Steve Smith, Lindsay Lawrence and Alec Pettersen be charitably described as mutinous. It just didn’t seem possible to go from one OUR PRESENCE AT NAB THIS YEAR was bigger than win yet another award: the TV Technology STAR implementation every two months to ever. We sent nearly 60 WideOrbiters to the show (Superior Technology Award Recipient) award two implementations in a single month. and had many new things to share with our visitors. for WO Master Control, our fully-integrated IT and The most obvious new thing was our booth. DTV Master Control solution (read the full press Bringing stations and networks live Shiny white and WideOrbit blue, our new booth release). Last year, WO Master Control debuted at on a software system as operationally spanned 3600 square feet and included 14 demo NAB and won the Broadcast Engineering Pick Hit pervasive as WideOrbit is an enormous stations and a complete Master Control setup. award. challenge, both on the part of the And speaking of Master Control, congratulations WideOrbit ISPECS as well as the end to the Master Control team for helping WideOrbit users who are learning a new software system for the first time. Over time, the new products WideOrbit team has learned to make the extremely challenging conversion process look relatively easy. Last month, Introducing WideOrbit brought more than 40 sta- OUR POWERFUL SUITE OF advertising management Allow clients to quickly and easily create and tions and networks live on WO Traffic. products, including WO Traffic and WO Sales, are well publish their own reports and dashboards; no And yes, it still is a challenging process known for providing the industry’s most complete need to wait for IT or WideOrbit intervention. accomplished only with the consistent collection of transactional and management reports. Enable executives and analysts to look at dedication of a lot of talented clients Now the time has come to elevate data analysis to a high-level trends, then quickly drill down into and WideOrbiters. new level, designed to empower efficient and timely detailed data with a few clicks of the mouse. strategic decisions. Run on all web-enabled platforms, including Congrat’s to everyone who has gone WO Analytics is a robust and dynamic analytics iPads and other mobile devices, giving live on WO Traffic and to the people who solution that will enable clients to access and leverage station management and sales leaders made it all possible! the full power of their information. access-on-the-go. WO Analytics will: With WO Analytics, WideOrbit clients will have Sincerely, insights into their operations which can be used Merge and organize data from WideOrbit to rapidly identify new business opportunities, ERIC R. MATHEWSON and other third party products into a single, improve pricing, streamline operations and Founder & CEO broadcast specific, analytics friendly Data Mart. increase forecasting accuracy. [email protected] Apply state-of-the-art data visualization techniques to large volumes of transactional data, enabling easy analysis of business areas READ THE BROCHURE CLICK HERE where no report has gone before. ©2012 WideOrbit Inc. All rights reserved JUNE 2012 | 2 new products WELCOME NEW CLIENTS! Announcing Stations Live since November 2011 WO NetWORK IS A COMPREHENSIVE sales manage- WO Network allows you to: American General Media ment solution built specifically for cable networks Consolidate management of rate cards, deals, Arkansas Valley Broadcasting with the WO Traffic platform. WO Network offers and inventory in one solution Armada Media Corporation great flexibility to build and sell any advertising Optimize revenue through smarter pricing of Border Media Business Trust element desired, manage rate cards with multiple inventory Boston University streams of data and view inventory including Gain greater visibility and control of day-to- Brass Monkey Media product avails. It also offers feature rich deal plan- day sales operations Christian Ministries ning and a maintenance module. WO Network helps Streamline the ad sales process by using a D A Peterson Inc cable networks improve control and visibility, and single solution Emmis Communications drive profitability by providing an end-to-end Improve client satisfaction with faster turn- Entercom Communications solution that manages the entire ad sales process around of plans and better stewardship Fisher Communications across deal planning and maintenance, rate cards, Quickly integrate new sales strategies and Fox Regional Sports Group inventory management, approvals, workflow, products Hubbard Radio stewardship and reporting. Iroquois County Broadcasting NEW FEATURE! Johnson University Web-based reporting tool allows quick access Journal Broadcast Group anywhere there’s an internet connection, KHQ Incorporated READ THE BROCHURE CLICK HERE including a mobile device like an iPad! LIN TV Corporation Local TV Maranatha Broadcasting Company Product Updates Memphis City Schools Meredith Corporation Mount Mansfield Television Mt Washington Radio & Gramophone YOU ASKED, WE LISTENED! Here are some upcom- Right-click to apply color-coding to all spots NBC Universal ing features and enhancements available in new on a log that share common attributes NextMedia Group versions of WO Traffic based on end user requests: Ability to save attachments (documents, New Age Media images, etc.) throughout the application Newcap Inc Integration with DART for Publishers and DFP Newport Television Premium for Internet campaigns These are just some of the improvements you will Noalmark Broadcasting Import proposals from Arbitron’s Tap Web see in upcoming versions of WO Traffic. Keep those Ocean Communications Option to view available units for the selected suggestions coming! OlympuSAT Inc Inventory Code while entering order lines OTA Broadcasting Right-click for quick view of order edits and Our Three Sons Broadcasting avails for streamlined order approval Outside Television Automated emailing of contracts Pasadena Area Community College Show sellout by product category in District READ THE BRIEF CLICK HERE Inventory Report Radio One Inc Red Wolf Broadcasting Renda Broadcasting Saga Communications Scripps WO MASTER CONTROL WAS RECOGNIZED again at For more information, please contact: Sheridan Broadcasting NAB for Superior Technology by TV Technology. Alec Pettersen Signal Media This award and general feedback confirms that WO Director of Master Control Automation South Central Communications Master Control truly has developed a game changing Mobile: (818) 277-9737 Stayton Communications solution. The single rack solution allows broadcasters [email protected] Titan Broadcast Management to manage ingest (record) and playout from 1 to 16 University of Pittsburg Commonwealth channels utilizing a true file based system. WO Master Waterman Broadcasting Control allows broadcasters to eliminate traditional WRNI Foundation equipment and processes, reducing operating Zimmer Radio of Mid-Missouri costs. In addition, WO Master Control announced a Zolo Media Native BXF™ Live Log integration with WO Traffic, simplifying traffic’s ability to make last minute changes prior to air. Since last year, WO Master READ THE PRESS RELEASE CLICK HERE Control has validated the distinctive solution on 5 channels, with 3 more planned within 30 days. READ THE BROCHURE CLICK HERE JUNE 2012 | 3 product updates WO PROGRAM IS A COMPREHENSIVE program WO Program is available fully integrated with WO Transmission Origination management, management solution, providing tools for Broad- Traffic, stand-alone or with third-party solutions. including satellite, bugs, wings information cast TV, Cable Networks, Regional Networks and Media Management options Program Originators. As a true centralized solution, WO Program provides: Promo Management for general promo WO Program creates efficiencies in the broadcast Network & Syndicated Scheduling features campaigns and music management management workflow with Network Scheduling, Contract & Financial Management features in Analysis & Statistics features Syndicated Scheduling, Financial Management, a single centralized solution Report Management both Linear and Non-Linear scheduling features, Product Management for all series, episodes, Music/Copyright management and flexible report- seasons, specials For more information, please contact your Sales ing features that meet the actual business needs Non-Linear program management with linear Director. rather than canned reports. WO Program’s modular synchronization or catalogue management design provides a flexible solution