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22224832222 :1 24522: 2112I. .1 ACROSS SUBSTANTIALLY ALL CHANNELS 2004/0163101 A1 8/2004 Swix Et A1‘ ' 2004/0244058 A1 12/2004 Carlucci Et Al US008321887B2 (12) United States Patent (10) Patent N0.: US 8,321,887 B2 DuBose 45 Date of Patent: Nov. 27 a 2012 (54) DISPLAYING ENHANCED 2004/0045022 A1 3/2004 Riedl 22224832222 :1 24522: 2112i. .1 ACROSS SUBSTANTIALLY ALL CHANNELS 2004/0163101 A1 8/2004 SWiX et a1‘ ' 2004/0244058 A1 12/2004 Carlucci et al. (75) Inventor: Kreig DuBose, Wheat Ridge, CO (US) 2005/0015816 A1 1/2005 Christofalo et al. 2005/0018691 A1 1/2005 Riedl et a1. (73) Assignee: Time Warner Cable Inc., NeW York, (Continued) NY (U S) OTHER PUBLICATIONS ( ) Nonce' SubJeCt. to any dlsclalmer’. the term Ofthls Society of Cable Communications Engineers, Engineering Commit patent is extended or adjusted under 35 . U S C 154(1)) by 6 5 4 days tee, Digital Video Subcommittee, American National Standard, ' ' ' ' ANSI/SCTE 35 2004, Digital Program Insertion Cueing Message for (21) Appl. No.: 12/267,685 Cable’ PP' 1'” _ (Continued) (22) Filed: Nov. 10, 2008 _ _ _ Primary Examiner * Bennett Ingvoldstad (65) Pnor Pubhcatlon Data (74) Attorney, Agent, or Firm * Otterstedt, Ellenbogen & US 2010/0122282 A1 May 13, 2010 Kammer, LLP (51) Int. Cl. (57) ABSTRACT H04N 7/10 (200601) A video content netWork having a plurality of program chan H04N 7/025 (2006-01) nels is operated, and a target time slot for an enhanced adver H04N 7/16 (2006-01) tisement is identi?ed. At least some of the plurality of pro (52) US. Cl. ...... .... ...... ... ....................... .. 725/32; 725/144 gram Channels have programs Scheduled during the target (58) Fleld 0f Classi?cation Search ............. .. 725/32i36 time slot, The target time slot is signaled to a plurality of See applieatiOn ?le for Complete Search history. terminals connected to the video content network. Each of the terminals is vieWing a given one of the program channels (56) References Clted prior to the signaling. Responsive to the signaling, the pro grams scheduled during the target time slot are effectively U-S~ PATENT DOCUMENTS paused at a program time corresponding to a beginning of the 5,805,974 A * 9/1998 Hite et a1. ..................... .. 725/69 time slot, and the enhanced advertisement is caused to be $1 : ilk/1t: et 211p ~~ displayed on the terminals. Responsive to an end of the 7,073,189 B2 >l< 7/2006 McElhattenetiain et 31‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘I,’ target time slot are resumed at the program time correspond 7,l74,l26 B2 2/2007 McElhatten et al. ing to the beginning of the time slot. Thus, substantially all 2002/0056121 A1* 5/ 2002 Ledbettef ~~~~~~~~~~~~~~~~~~~~~~ ~~ 725/37 vieWers of the video content network during the target time 2002/0087972 A1 7/2002 Cragun et 31' slot are exposed to the enhanced advertisement regardless of 2003/0056217 A1 3/2003 Brooks h. 2003 mos 4 4 41 Al 5/2003 Hunt W lClIOf the plurality of program channels the vieWers Were 2003/0208763 A1 11/2003 McElhatten et al. Watchmg (11111118 the target “me 510t 2003/0208767 A1 11/2003 Williamson et a1. 2004/0015999 A1 l/2004 Carlucci et al. 19 Claims, 10 Drawing Sheets ADVERTISEMENT (mam cu: TON[(S)) msruv nmmczn ADVERUSEMENT moss SUBSTANTIALLY ALL CHANNELS RESUME SCHEDULED PROGRAMMING rnou PAUSE POINT (mm; 1216 US 8,321,887 B2 Page 2 US. PATENT DOCUMENTS Tim Arango, Cable Firms Join Forces to Attract Focused Ads, New 2005/0034171 A1 2/2005 Benya York Times, http://www.nytimes.com/2008/03/10/business/media/ 2005/0039205 A1 2/2005 Riedl 10cable.html, Mar. 10, 2008, pp. 1-8. 2005/0060229 A1 3/2005 Riedl et al. Society of Cable Communications Engineers, Engineering Commit 2005/0060742 A1 3/2005 Riedl et al. tee, Digital Video Subcommittee, American National Standard, 2005/0060745 A1 3/2005 Riedl et al. ANSI/SCTE 104 2004, Automation System to Compression System 2005/0078840 A1 4/2005 Riedl Communications Applications Program Interface (API), pp. 1-137. 2005/0183111 A1 8/2005 Cragun et a1. 2005/0235330 A1 10/2005 O’Donnell et al. Digital Program InsertioniProject Primer, Apr. 21, 2005, pp. 1-3, 2005/0278761 A1 12/2005 Gonder et al. Cablelabs, Louisville, Colorado, USA, www.cablelabs.com/ 2005/0289588 A1 12/2005 Kinnear proj ects/ dpi/ primer. 2006/0090186 A1 4/2006 Santangelo et a1. OpenCable Speci?cations Enhanced TV Application Messaging Pro 2006/0130107 A1 6/2006 Gonder et al. tocol 1.0; OC-SP-ETV-AM10-102-050727-plus-ECNs; copyright 2006/0218604 A1 9/2006 Riedl et al. 2004-2005 Cable Television Laboratories Inc. 2006/0280437 A1 12/2006 Logan et a1. OpenCable Guidelines “Enhanced TV Operational Guidelines; 2007/ 0094689 A1 4/ 2007 McElhatten et al. OC-GL-ETV-OG-V01-060714”; copyright 2006 Cable Television 2007/0130595 A1 6/2007 McElhatten et al. 2007/0204292 A1 8/2007 Riedl et al. Laboratories, Inc. 2007/0245388 A1 10/2007 Shen OpenCable Guidelines “Enhanced TV User Interface Guidelines; 2007/0245391 A1 10/2007 Pont OC-GL-ETV-UIG-V02-060418”; copyright 2005-2006 Cable Tele 2007/0250887 A1* 10/2007 Ting ............................ .. 725/110 vision Laboratories, Inc. 2008/0060002 A1* 3/2008 Noll et al. 725/35 OpenCable Speci?cations “Enhanced TV Binary Interchange For 2008/0060035 A1* 3/2008 Tsang et al. ................ .. 725/109 mat 1 0; OC-SP-ETV-BIFl 0-104-070921”; copyright 2005-2007 2008/0172690 A1* 7/2008 Kanojia et al. ................ .. 725/36 Cable Television Laboratories, Inc. 2009/0249390 A1* 10/2009 Corvin .......................... .. 725/32 Wikipedia, “Enhanced TV Binary Interchange Format”, http://en. wikipedia.org/wiki/EnhancediTViBinaryiInterchangeiFormat. OTHER PUBLICATIONS Wikipedia, “Enhanced Television”, http://eniwikipedia.org/wiki/ Digital Program Insertion Taps New Advertising Revenue, C-COR, EnhancediTelevision. State College, PA, 2005, pp. 1-2. OpenCable ETV, CableLabs, “Enhanced Television (ETV) Over Balabanian et al., An Introduction to Digital Storage Media4Com view”, http://www.opencable.com/etv/etvioverviewhtml. mand and Control (DSM-CC), 1996 Institute of Electrical and Elec Oracle Video Streaming, http://system.vccs.edu/its/projects/oracle/ tronics Engineers, pp. 1-14. project/OVSModelhtm. Wayne Sheldrick et al., Business Models: Digital program insertion, Gotuit Powervideo Suite Product Pro?le, CrunchBase, http://www. Broadcast Engineering, Jul. 1, 2002, pp. 1-4. crunchbase.com/product/gotuit-powervideo-suite (1 of 2), May 12, Mega HertziProvider of “Multi-Vendor System Solutions” TM, 2008. (MVSS), 2008, pp. 1-3, Mega Hertz Company, Greenwood, CO, Navic Networks: Technology, Admira Optimized Media, http:// USA. www.navic.tv/technology/indexphp. StreamBridgeTM CR30 DPI, Digital Cue Tone Translation and Gold Pocket Interactive Creates Broadband ITV Experience for Insertion System, triveni Digital, Princeton, New Jersey, USA, pp. TBS’s New Comedy Series “Daisy Does America”, http://www. 1-4. tandbergtv.com/newsviewiink?newsid:263; May 12, 2008. Society of Cable Telecommunications Engineers, Engineering Com Welcome to OpenTV; http://www.opentv.com/solutions/ondemand. mittee, Digital Video Subcommittee, American National Standard, htm; May 12,2008. ANSI/SCTE 35 2007, Digital Program Insertion Cueing Message for Welcome to OpenTV; OpenTV Participate Demo, http://www. Cable, pp. 1-42. opentv.com/products/participate.htm; May 12, 2008. Michael Acer, Digital Program Insertion, Communications Technol CableLabs Video-on-Demand Content 1.0 Speci?cation; MD-SP ogy, Sep. 1, 2007, pp. 1-4. VOD-CONTENTl .0-C01-041210. SCTE Announces New DPI Standardization Projects, NewsiSoci ety of Cable Telecommunications Engineers, Aug. 9, 2004, pp. 1-2. * cited by examiner US. Patent Nov. 27, 2012 Sheet 2 0f 10 US 8,321,887 B2 FIG. 2 TV PROGRAM 201 231 233 235 TIME 7:00 pm 237 7:30 pm 221 227 FIG. 3 500 / 30s / 306 f 509 DESTINATION REQUEST DATA ORIGINATION US. Patent Nov. 27, 2012 Sheet 3 0f 10 US 8,321,887 B2 FIG. 4 READ RECEIVED REQUEST TO LEARN TSIDs, IDENTITY OF REQUESTED PROGRAM $403 MATERIAL, AND ORIGINATION ADDRESS SELECT TRANSPORT STREAM AMONG THOSE IDENTIFIED BY RECEIVED TSIDs IDENTIFY CARRIER CARRYING SELECTED TRANSPORT STREAM DETERMINE PROGRAM ID IDENTIFYING PROGRAM STREAM REPRESENTING $409 REQUESTED PROGRAM MATERIAL COMMUNICATE TO MEDIA PROCESSOR FIRST MESSAGE SEND SECOND MESSAGE RESPONSIVE TO w 415 RECEIVED REQUEST TO SET-TOP TERMINAL US. Patent Nov. 27, 2012 Sheet 4 0f 10 US 8,321,887 B2 FIG. 6 READ RECEIVED PAUSE MESSAGE I CAUSE CURRENT TRANSMISSION OF PROGRAM MATERIAL TO SET-TOP TERMINAL TO BE HALTED I RETRIEVE RECORD ASSOCIATED WITH TERMINAL I NOTE IN RECORD THAT TRANSMISSION OF PROGRAM MATERIAL TO TERMINAL HAS BEEN HALTED FIG. 7 READ RECEIVED REWIND MESSAGE I RETRIEVE RECORD ASSOCIATED WITH SET-TOP TERMINAL I RETRIEVE REWIND TRICK FILE ASSOCIATED WITH PROGRAM I IDENTIFY l-FRAME IN REWIND TRICK FILE I READ ARRAY OF IDENTIFIERS OF I-FRAMES IN REWIND TRICK FILE STARTING FROM THAT OF IDENTIFIED I-FRAME I CAUSE PROGRAM MATERIAL, CORRESPONDING TO I-FRAME IDENTIFIERS AS READ, TO BE RETRIEVED, AND TO BE TRANSMITTED IN TRANSPORT STREAM TO TERMINAL US. Patent Nov. 27, 2012 Sheet 5 0f 10 US 8,321,887 B2 FIG. 8 READ RECEIVED 1* 803 FAST-FORWARD MESSAGE I RETRIEVE RECORD ASSOCIATED ~A306 WITH SET-TOP TERMINAL 1 RETRIEVE FAST-FORWARD TRICK I 809 FILE ASSOCIATED WITH PROGRAM 1 IDENTIFY I-FRAME IN I812 FAST-FORWARD TRICK FILE 1 READ ARRAY OF IDENTIFIERS OF I-FRAMES IN FAST-FORWARD TRICK FILE STARTING I815 FROM THAT OF IDENTIFIED I-FRAME I CAUSE PROGRAM MATERIAL, CORRESPONDING TO I-FRAME IDENTIFIERS AS READ, TO BE I818 RETRIEVED, AND TO BE TRANSMlTIED IN TRANSPORT STREAM TO TERMINAL US. Patent Nov. 27, 2012 Sheet 6 0f 10 US 8,321,887 B2 FIG. 9 900 w SET-TOP TERMINAL 921 w INTERFACE 905v‘ PROCESSING UNIT 910v‘ MEMORY WATCH TV APPLICATION SAM ~/~ 907 NPVR TV APPLICATION FIG. 10 1 000 A f \ __ f1008 [1006 [1004 [1002 __ BUSINESS TIME TO MESSAGE PIC RULES EVENT TYPE US.
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