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Report on Cable Television-Related Needs and Interests, and System Technical Review in the Comcast Franchise Areas of the City of Philadelphia, Pennsylvania

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Report on Cable Television-Related Needs and Interests, and System Technical Review in the Comcast Franchise Areas of the City of Philadelphia, Pennsylvania City of Philadelphia Prepared: December 31, 2014 Needs Assessment Report REPORT ON CABLE TELEVISION-RELATED NEEDS AND INTERESTS, AND SYSTEM TECHNICAL REVIEW IN THE COMCAST FRANCHISE AREAS OF THE CITY OF PHILADELPHIA, PENNSYLVANIA By CBG Communications, Inc. Thomas G. Robinson, President Dick Nielsen, Senior Engineer and Constance Ledoux Book, Ph. D. Telecommunications Research Corporation and Carson Hamlin Media Integration Specialist and Issues & Answers Telephone Research Firm Prepared: December 31, 2014 Title CBG Communications, Inc. City of Philadelphia Prepared: December 31, 2014 Needs Assessment Report TABLE OF CONTENTS EXECUTIVE SUMMARY ........................................................................................................................ 0 SECTION A REVIEW OF CABLE-RELATED RESIDENTIAL COMMUNITY NEEDS AND INTERESTS ... 11 RESIDENTIAL COMMUNITY NEEDS ASSESSMENT .................................................................... 12 RESIDENTIAL TELEPHONE SURVEY .............................................................................................. 12 Introduction ........................................................................................................................................ 12 Research Methodology ....................................................................................................................... 13 FINDINGS –TELEPHONE SURVEY ................................................................................................... 14 Sample Description ............................................................................................................................ 14 Non-subscribers to Comcast Cable Television Service...................................................................... 16 Subscribers to Comcast Cable Television Service ............................................................................. 16 Overall Satisfaction ............................................................................................................................ 20 Service Features ................................................................................................................................. 21 Service Calls with Comcast ................................................................................................................ 22 Calls to Comcast................................................................................................................................. 23 Cable Signal Outages ......................................................................................................................... 24 Picture Quality ................................................................................................................................... 25 Problem Resolution Satisfaction ........................................................................................................ 26 Public, Educational and Governmental Access Programming (PEG) ................................................ 26 Governmental Access .................................................................................................................... 27 Public Access ................................................................................................................................. 30 Educational Access ........................................................................................................................ 31 Access Programming in HD and On Demand ............................................................................... 32 Future Access Programming .......................................................................................................... 32 Importance of Access Programming .............................................................................................. 33 Funding Access Programming ....................................................................................................... 33 Online Access in Philadelphia ............................................................................................................ 34 Final Comments ................................................................................................................................. 37 RESIDENTIAL TELEPHONE SURVEY CONCLUSIONS AND RECOMMENDATIONS .............. 38 RESIDENTIAL ONLINE SURVEY ...................................................................................................... 43 Introduction ........................................................................................................................................ 43 FINDINGS –ONLINE SURVEY ........................................................................................................... 43 Sample Description ............................................................................................................................ 43 Non-Subscribers to Comcast Cable Service ....................................................................................... 45 Comcast Cable Television Subscribers .............................................................................................. 46 Overall Satisfaction ............................................................................................................................ 46 Service Features ................................................................................................................................. 48 Calls to Comcast................................................................................................................................. 49 Cable Signal Outages and Technical Problems .................................................................................. 50 Picture Quality ................................................................................................................................... 51 Problem Resolution Satisfaction ........................................................................................................ 52 Table of Contents i CBG Communications, Inc. City of Philadelphia Prepared: December 31, 2014 Needs Assessment Report Public, Educational and Governmental (PEG) Access Channels ....................................................... 53 Governmental Access .................................................................................................................... 54 Public Access ................................................................................................................................. 55 Educational Access ........................................................................................................................ 56 Local Access Programming in HD and "On Demand" .................................................................. 57 Future Access Programming .......................................................................................................... 57 Importance of Access Programming .............................................................................................. 58 Funding Access Programming ....................................................................................................... 58 Online Access in Philadelphia ............................................................................................................ 61 Final Comments ................................................................................................................................. 64 SECTION B REVIEW OF CABLE-RELATED PUBLIC, EDUCATIONAL AND GOVERNMENTAL (PEG) ACCESS NEEDS AND INTERESTS ..................................................................................................... 66 PUBLIC, EDUCATIONAL AND GOVERNMENTAL ACCESS NEEDS ASSESSMENT ............. 67 Introduction and Methodology ........................................................................................................... 67 FINDINGS – PHILLYCAM/PUBLIC ACCESS ................................................................................... 69 Overview of PhillyCAM's Public Access Channels........................................................................... 69 Focused Discussions with PhillyCAM ............................................................................................... 76 Online Survey of PhillyCAM Producers, Programmers and Facility Users ...................................... 77 Projections to Meet Facility and Equipment Needs ........................................................................... 77 Spreadsheet Organization ................................................................................................................... 77 Equipment Baseline Definitions ......................................................................................................... 78 Virtual Set Technology .................................................................................................................. 79 Ancillary Equipment ...................................................................................................................... 79 Three Grades of HD Camera ......................................................................................................... 79 PHILLYCAM FACILITY AND EQUIPMENT NEEDS ....................................................................... 80 Production Studios/Studio Control ..................................................................................................... 80 Express Studio ...................................................................................................................................
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