DOCSLIB.ORG

Reaching Cord Cutters Through Streaming Media

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Reaching Cord Cutters Through Streaming Media Reaching Cord Cutters Through Streaming Media Erika Fields Senior Social Media Manager @e_fields The State of Streaming Media What does this new audio landscape look like then? Traditional Radio Listening Is on the Decline Streaming Media Is Increasing Because... + Between 2007 and 2017, there’s been a 34% decrease in the average daily time spent listening to the radio. + Many major radio stations have up to 10 ads (~12–22 minutes of ads per hour) within a music break—neither is beneficial to the listener nor the advertiser. + Radio’s audience is aging—half of listening is by those who are 52 years and older. + Satellite radio is currently installed in 1/3 of cars in the US and comes with 75% of new cars. + Lower budget requirements on streaming platforms = less of a barrier of entry for higher education marketers. Your Streaming Media Cheat Sheet Pandora, Spotify, and Hulu Advertising Platforms Overview + 120 million listeners in + 140 million global + 1 in 4 millennials watch the US listeners Hulu every day + 90% of users use free + All ads get 100% share + Ads range from 5 seconds version of Pandora of voice to a full minute + Ads are 15 or 30 seconds + Ads are 15 or 30 + All ads are 100% seconds unskippable + Less than 4 minutes of ads per hour + Target first-party data + Ad space sells out fast— and behavioral book at least 1 quarter in + 2,000+ audience segments advance segments to choose from + Audience Retargeting + Advanced targeting available ensures ads are reaching + List targeting available the right person at the + List targeting available right time Pro tip: Pandora and Spotify will produce your audio file free of charge! Platforms Targeting Breakdown 2,000+ audience segments First-party data and Advanced targeting ensures to choose from: behavioral segments: ads are reaching the right person at the right time: + Age + Age + Gender + Gender + Age + Geography + Geography + Gender + Education level + Education level + Geography + Household income + Household income + Education level + Ethnicity + Parent status + Financial data Retargeting those who have + Interest in certain previously engaged a past types of education Spotify campaign opportunities (e.g., distance learning) List targeting = $75,000 campaign spend List targeting = a list of 10 million emails Pandora & Spotify Ad Best Practices Example Script: “For nearly 200 years, [UNIVERSITY + Include a clear call to action. NAME] has been developing leaders in business, + Be clear and stay on message. government, and the military. Whether you’re looking to + Keep the message focused and advance in your current line of work or pursue a whole simple. new career, [UNIVERSITY NAME] offers bachelor’s + Get to the point. programs that are flexible enough to fit your schedule, + Keep a consistent tone and tempo. connecting you with peers and a faculty of working + Create a personalized message to professionals who are experts in their fields. Click the your audience. banner image for more information, and apply today!” (Word count: 73) Pro tip #1: Keep your script between 55–70 words so the ad flows at a reasonable listening pace. Pro tip #2: Include language about “tapping now” or “clicking the image” so users streaming on their desktop/mobile devices take action at that very moment. Case Study: Moravian College Goal: Build awareness about their new Speech-Language Pathology graduate program, launching in 2019 Target audience: Prospective graduate students Tactic: Spotify, using a 30-second audio ad and companion image Case Study: Moravian College Results: In just one month, Moravian was able to: + Served over 230,000 ads + Reached over 118,000 new prospective students + Had a CTR double Spotify’s benchmark + Launched follow-up campaign to announce that applications were open Case Study: University of Cincinnati Goal: Build awareness about their undergraduate programs Target audience: Prospective undergraduate students Tactic: Spotify, using a 30-second audio ad and companion image Case Study: University of Cincinnati Results: Throughout this two-month campaign, University of Cincinnati was able to: + Served over 500,000 ads + Reached over 250,000 new prospective students + Had a CTR above Spotify’s benchmark Hulu Ad Product Offerings + Ad Selector: Allows the user to control their ad experience by presenting two or three video options. Once a selection is made, the user will be presented with the commercial of their choice. If no selection is made after a few moments, an ad creative will play automatically. + Slate: Is a custom branded title card that appears before a video creative at the beginning of a show. The advertiser’s brand logo is shown on a 5–7-second animated screen with standard “presented by” intro text and Hulu-provided voice-over audio. + Video Commercial: Your video creative will be placed into any one of Hulu’s standard long-form content commercial breaks. Viewer Video ad watches Impressions served 100% of recorded the ad Unskippable ads 3rd party verified 100% completion Case Study: University of Northern Iowa Goal: Build awareness about their undergraduate programs Target audience: Prospective undergraduate students and their parents Tactic: Hulu, using a 30-second video commercial and the Slate format Case Study: University of Northern Iowa Results: For the student audience: + 98% video completion rate + Nearly 430,000 video views + Had a CTR than 4x Hulu’s benchmark For the parent audience: + 98% video completion rate + More than 345,000 video views + Had a CTR nearly double Hulu’s benchmark Podcast Advertising Podcast Listeners Are Transforming How Audio Is Consumed All Listeners: Podcast Listeners: How Does Podcast Advertising Work? + Listenership is exploding: More than 73 million Americans listen to podcasts every month (up over 30% since 2016). + Reach new customers: 44% of podcast listeners are 18–35, the most difficult-to-market segment for advertisers to reach. They’re cord cutters, and 70% subscribe to premium ad-free services like Netflix and Spotify. + The ads are read by the host: Nothing is pre-recorded—you’ll provide a script to the podcast host to read. + There are 1,500+ podcasts available to run advertising on—you don’t add any additional targeting other than choosing your geos (state or DMA*). * Because of limited listeners on many podcasts, most campaigns need to be run at the state level. Podcast Example Example Script: “At [SCHOOL NAME], our online programs are shaped by a commitment to creating a better future. And with multiple undergraduate, graduate, and certificate programs to choose from, you can define what that future looks like—and earn the same academically rigorous degree you’d get on our campus, all with the flexibility to fit your life. We know you’re ready to lead with us. Pursue your goals—and a better world—at [SCHOOL NAME]. Visit [SCHOOL WEBSITE] to learn more.” (Word count: 77) Pro tip: Make sure to use a custom vanity URL for your podcast advertising landing page → Users won’t have a way to click onto your website, so they will need to type the website address into their brower. OTT Advertising What is OTT & Connected TV? + OTT (‘Over the Top’): Video content that is being streamed directly through the internet on a laptop, mobile device, tablet, or connected TV. Doesn’t require users to subscribe to traditional cable. + CTV (‘Connected TV’): A television device that has a built-in connection to the internet or a television that is paired with a device that is connected to the internet, like Apple TV or a Roku. The 1-2-3 of OTT Get Internet Connection Choose Streaming Pick Content Enabled Device Challenges of Higher OTT Adoption Rates Top 3 concerns for advertisers around OTT advertising: Why OTT Viewing Matters Of all U.S. 200 OTT and CTV 71% households users use OTT million 1x/month OTT share of Of all 15% all video 80% long-form delivery streaming is on a TV OTT Advertising + OTT ads can be shown before, during, or after watching the OTT video content that the viewer has selected to watch. + OTT video ads are displayed full-screen and are non-skippable. + There are hyper audience targeting options available. OTT Targeting Options Audience targeting puts your message in front of the right person at the right time. BEHAVIORAL DEMOGRAPHIC DEVICE TARGETING TARGETING TARGETING Targets your audience by Identify an audience Target any demographic, device, operating system, based on relevant such as gender, age, and even their connection interests and online ethnicity, education level, speed. browsing behavior income, and more. OTT RETARGETING CONTEXTUAL GEOGRAPHIC Serves ads to prospects TARGETING TARGETING who visited your website, Reach an audience that Serve ads by state, DMA, or even searched for you is consuming media or zip. on search engines like contextually relevant to Google. your campaign. Up-and-Coming Features What’s in the Pipeline? + Hulu: Static Display ads as an advertising option—great for those who don’t have video assets. + Spotify: Self-service platform continues to offer more sophisticated targeting. + Spotify: Conversion tracking is in the early stages of testing—and we’ve been part of it! + Pandora bought SoundCloud, expanding their overall audience—more younger teens. + Pandora and Spotify continue to add more podcasts to their platforms—currently limited in offerings, but this will only continue to grow. + Podcasts are starting to test “dynamically inserted ads,” so the publisher can switch out the ad on demand whenever a listener downloads the podcast file. .
Load more

Recommended publications
  • Samsung Podcasts RSS Spec 060921
    Samsung Podcasts RSS Spec June 2021 SAMSUNG C&S SAMSUNG CONFIDENTIAL Introduction The purpose of this document is to provide technical guidelines to podcasters for optimal exposure of their RSS feeds on Samsung Podcasts. Notes • Submitting feeds to Samsung Podcasts will not prevent submission to other platforms. • Samsung Podcasts will not re-cache or re-host audio content. • These guidelines are meant to reflect requirements used by other standard podcast platforms. • Some requirements are meant to support future V2 features, marked in red. Samsung Proprietary and Confidential 2 RSS Feed Requirements Samsung Proprietary and Confidential 3 Feed Requirements: Podcast “Podcast” is defined as an ordered collection of episodes. A podcast must: • Be described by a valid RSS feed that conforms to RSS 2.0 specifications • Be freely reachable, not requiring login, token, or similar information • Be uniquely defined by its <link> field (Samsung Podcasts will handle a podcast as a new podcast if this field changes) Samsung Podcasts will use podcast metadata accessed via the <link> field. Podcasters will need to ensure that artwork files are valid, reachable, and accurate. Samsung Podcasts may choose to cache artwork and metadata to optimize performance, but will not cache or re-host audio data. Unreachable or uninterpretable RSS feeds will be disabled by Samsung Podcasts. Please ensure that explicit words in Podcast titles and descriptions are censored in your metadata before submitting. Failure to censor explicit words could result in suspension of content from the platform. 4 Feed Requirements: Episode “Episode” is defined as an audio segment expressed through an audio file. Podcast episodes must: • Be uniquely defined by its <guid> field (Samsung Podcasts will handle an episode as new if the GUID is new or changed) • Be freely reachable, not requiring login, token, or similar information • Provide a supported audio file format (mp3, m4a, aac, wav, ogg) Samsung Podcasts will use episode metadata accessed via the <link> field and episode <guid> field.
    [Show full text]
  • Download Article (PDF)
    Advances in Social Science, Education and Humanities Research, volume 123 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017) The Application of New Media Technology in the Ideological and Political Education of College Students Hao Lu 1, a 1 Jiangxi Vocational & Technical College of Information Application, Nanchang, China [email protected] Keywords: new media; application; the Ideological and Political Education Abstract: With the development of science and technology, new media technology has been more widely used in teaching. In particular, the impact of new media technology on college students’ ideological and political education is very important. The development of new media technology has brought the opportunities to college students’ ideological and political education while bringing the challenges. Therefore, it is an urgent task to study on college students’ ideological and political education under the new media environment. 1. Introduction New media technology, relative to traditional media technology, is the emerging electronic media technology on the basis of digital technology, internet technology, mobile communication technology, etc. it mainly contains fetion, wechat, blog, podcast, network television, network radio, online games, digital TV, virtual communities, portals, search engines, etc. With the rapid development and wide application of science and technology, new media technology has profoundly affected students’ learning and life. Of course, it also brings new challenges and opportunities to college students’ ideological and political education. Therefore, how to better use the new media technology to improve college students’ ideological and political education becomes the problems needing to be solving by college moral educators. 2. The intervention mode and its characteristics of new media technology New media technology, including blog, instant messaging tools, streaming media, etc, is a new network tools and application mode and instant messaging carriers under the network environment.
    [Show full text]
  • Audience Affect, Interactivity, and Genre in the Age of Streaming TV
    . Volume 16, Issue 2 November 2019 Navigating the Nebula: Audience affect, interactivity, and genre in the age of streaming TV James M. Elrod, University of Michigan, USA Abstract: Streaming technologies continue to shift audience viewing practices. However, aside from addressing how these developments allow for more complex serialized streaming television, not much work has approached concerns of specific genres that fall under the field of digital streaming. How do emergent and encouraged modes of viewing across various SVOD platforms re-shape how audiences affectively experience and interact with genre and generic texts? What happens to collective audience discourses as the majority of viewers’ situated consumption of new serial content becomes increasingly accelerated, adaptable, and individualized? Given the range and diversity of genres and fandoms, which often intersect and overlap despite their current fragmentation across geographies, platforms, and lines of access, why might it be pertinent to reconfigure genre itself as a site or node of affective experience and interactive, collective production? Finally, as studies of streaming television advance within the industry and academia, how might we ponder on a genre-by- genre basis, fandoms’ potential need for time and space to collectively process and interact affectively with generic serial texts – in other words, to consider genres and generic texts themselves as key mediative sites between the contexts of production and those of fans’ interactivity and communal, affective pleasure? This article draws together threads of commentary from the industry, scholars, and culture writers about SVOD platforms, emergent viewing practices, speculative genres, and fandoms to argue for the centrality of genre in interventions into audience studies.
    [Show full text]
  • Reuters Institute Digital News Report 2020
    Reuters Institute Digital News Report 2020 Reuters Institute Digital News Report 2020 Nic Newman with Richard Fletcher, Anne Schulz, Simge Andı, and Rasmus Kleis Nielsen Supported by Surveyed by © Reuters Institute for the Study of Journalism Reuters Institute for the Study of Journalism / Digital News Report 2020 4 Contents Foreword by Rasmus Kleis Nielsen 5 3.15 Netherlands 76 Methodology 6 3.16 Norway 77 Authorship and Research Acknowledgements 7 3.17 Poland 78 3.18 Portugal 79 SECTION 1 3.19 Romania 80 Executive Summary and Key Findings by Nic Newman 9 3.20 Slovakia 81 3.21 Spain 82 SECTION 2 3.22 Sweden 83 Further Analysis and International Comparison 33 3.23 Switzerland 84 2.1 How and Why People are Paying for Online News 34 3.24 Turkey 85 2.2 The Resurgence and Importance of Email Newsletters 38 AMERICAS 2.3 How Do People Want the Media to Cover Politics? 42 3.25 United States 88 2.4 Global Turmoil in the Neighbourhood: 3.26 Argentina 89 Problems Mount for Regional and Local News 47 3.27 Brazil 90 2.5 How People Access News about Climate Change 52 3.28 Canada 91 3.29 Chile 92 SECTION 3 3.30 Mexico 93 Country and Market Data 59 ASIA PACIFIC EUROPE 3.31 Australia 96 3.01 United Kingdom 62 3.32 Hong Kong 97 3.02 Austria 63 3.33 Japan 98 3.03 Belgium 64 3.34 Malaysia 99 3.04 Bulgaria 65 3.35 Philippines 100 3.05 Croatia 66 3.36 Singapore 101 3.06 Czech Republic 67 3.37 South Korea 102 3.07 Denmark 68 3.38 Taiwan 103 3.08 Finland 69 AFRICA 3.09 France 70 3.39 Kenya 106 3.10 Germany 71 3.40 South Africa 107 3.11 Greece 72 3.12 Hungary 73 SECTION 4 3.13 Ireland 74 References and Selected Publications 109 3.14 Italy 75 4 / 5 Foreword Professor Rasmus Kleis Nielsen Director, Reuters Institute for the Study of Journalism (RISJ) The coronavirus crisis is having a profound impact not just on Our main survey this year covered respondents in 40 markets, our health and our communities, but also on the news media.
    [Show full text]
  • What Is a Podcast? the Term Podcast Comes from a Combination of Ipod and Broadcast
    What is a podcast? The term podcast comes from a combination of iPod and Broadcast. Thus, it is a broadcast that is created to be listened to on a digital device of some kind: iPod or other MP3 player, SmartPhone, iPad or other tablet, or computer. A podcast can be entertainment, music, drama, sermon, health, business, or other coaching information. It is an MP3 file just like any song that you may listen to – only much larger. When you subscribe to my blog, you can simply listen by clicking the Play button embedded in the blog post. However, you may want to listen away from your computer. You can subscribe to podcasts and have them automatically delivered to your MP3 player for you to listen to whenever you wish. Or you can go out and listen from a site like iTunes or Stitcher. If you have a SmartPhone or Tablet, you can install an app that will collect these podcasts for you. Subscribing in iTunes You must have an iTunes account and have iTunes on your device. Go to this link: https://itunes.apple.com/us/podcast/finding-your-groove-kathleen/id829978911 That will bring you to this screen Click the button that says “View in iTunes” That opens this window in iTunes Click the Subscribe button just underneath the photo. To share this podcast with someone else, click the drop-down arrow just to the right of the Subscribe button. That will give you these share options: Tell a Friend, Share on Twitter, Share on Facebook, Copy Link (allows you to manually e-mail someone).
    [Show full text]
  • A Nova Mídia Podcast: Um Estudo De Caso Do Programa Matando Robôs Gigantes
    UNIVERSIDADE FEDERAL DO RIO DE JANEIRO ESCOLA DE COMUNICAÇÃO CENTRO DE FILOSOFIA E CIÊNCIAS HUMANAS JORNALISMO A NOVA MÍDIA PODCAST: UM ESTUDO DE CASO DO PROGRAMA MATANDO ROBÔS GIGANTES TÁBATA CRISTINA PIRES FLORES RIO DE JANEIRO 2014 UNIVERSIDADE FEDERAL DO RIO DE JANEIRO ESCOLA DE COMUNICAÇÃO CENTRO DE FILOSOFIA E CIÊNCIAS HUMANAS JORNALISMO A NOVA MÍDIA PODCAST: UM ESTUDO DE CASO DO PROGRAMA MATANDO ROBÔS GIGANTES Monografia submetida à Banca de Graduação como requisito para obtenção do diploma de Comunicação Social/ Jornalismo. TÁBATA CRISTINA PIRES FLORES Orientador: Octávio Aragão RIO DE JANEIRO 2014 UNIVERSIDADE FEDERAL DO RIO DE JANEIRO ESCOLA DE COMUNICAÇÃO TERMO DE APROVAÇÃO A Comissão Examinadora, abaixo assinada, avalia a Monografia A nova mídia podcast: um estudo de caso do programa Matando Robôs Gigantes, escrita por Tábata Flores. Monografia examinada: Rio de Janeiro, ___ de _______________ de 2014. Comissão Examinadora: Orientador: Prof. Octávio Aragão Doutor em Artes Visuais pela Escola de Belas Artes - UFRJ Departamento de Comunicação - UFRJ Prof. Fernando Mansur Doutor em Comunicação pela Escola de Comunicação - UFRJ Departamento de Comunicação - UFRJ Lúcio Luiz Corrêa da Silva Doutorando em Educação pela Universidade Estácio de Sá Programa de Pós-Graduação em Educação (Tecnologias de Informação e Comunicação nos Processos Educacionais) – Universidade Estácio de Sá RIO DE JANEIRO 2014 FICHA CATALOGRÁFICA FLORES, Tábata. A nova mídia podcast: um estudo de caso do programa Matando Robôs Gigantes. Rio de Janeiro, 2014. Monografia (Graduação em Comunicação Social/Jornalismo) – Universidade Federal do Rio de Janeiro – UFRJ, Escola de Comunicação – ECO. Orientador: Octávio Aragão Orientadora: Raquel Paiva de Araújo Soares FLORES, Tábata. A nova mídia podcast: um estudo de caso do programa Matando Robôs Gigantes.
    [Show full text]
  • History Podcasts
    BOSTON COLLEGE DEPARTMENT OF HISTORY SUMMER 2013 Podcasts 47 podcast series for history lovers with long commutes, a little free time, or a beach vacation Africa Past and Present Cool Things in the Collection, Kansas http://afripod.aodl.org/ Museum of History https://itunes.apple.com/us/podcast/cool- American Social History Project things-in-collection/id151869274 http://ashp.cuny.edu/category/category/ podcasts/ Darwin from the Fitzwilliam Museum, Cambridge Ancient Authors Podcasts http://www.darwinendlessforms.org/ http://www.haverford.edu/classics/audio/ podcasts/#darwinfest Ancient Rome Refocused Drinking Matters: The History of Early http://www.ancientromerefocused.org/ Modern Drinking Houses https://itunes.apple.com/us/podcast/ Archaeology from OUP drinking-matters/id279398893 http://podcasts.ox.ac.uk/keywords/ archaeology Early American Social History (Warwick University) BBC History Magazine Podcasts https://itunes.apple.com/us/itunes-u/early- http://www.historyextra.com/podcasts american-social-history/id407479152 BBC Radio 4 In our Time Footnoting History http://www.bbc.co.uk/programmes/ http://www.footnotinghistory.com/ b006qykl/episodes/player calendar-of-podcasts.html Binge Thinking History Podcast Free Audio Books from the Public Domain http://bingethinkinghistory.blogspot.com/ http://librivox.org/ Boston College Front Row Podcasts Henry VIII Podcasts from the British Library http://frontrow.bc.edu/programs/ http://www.bl.uk/whatson/podcasts/ prevexhibition/henry/index.html British Library Oral History Podcasts http://sounds.bl.uk/Oral-history
    [Show full text]
  • Streaming Media Seminar – Effective Development and Distribution Of
    Proceedings of the 2004 ASCUE Conference, www.ascue.org June 6 – 10, 1004, Myrtle Beach, South Carolina Streaming Media Seminar – Effective Development and Distribution of Streaming Multimedia in Education Robert Mainhart Electronic Classroom/Video Production Manager James Gerraughty Production Coordinator Kristine M. Anderson Distributed Learning Course Management Specialist CERMUSA - Saint Francis University P.O. Box 600 Loretto, PA 15940-0600 814-472-3947 [email protected] This project is partially supported by the Center of Excellence for Remote and Medically Under- Served Areas (CERMUSA) at Saint Francis University, Loretto, Pennsylvania, under the Office of Naval Research Grant Number N000140210938. Introduction Concisely defined, “streaming media” is moving video and/or audio transmitted over the Internet for immediate viewing/listening by an end user. However, at Saint Francis University’s Center of Excellence for Remote and Medically Under-Served Areas (CERMUSA), we approach stream- ing media from a broader perspective. Our working definition includes a wide range of visual electronic multimedia that can be transmitted across the Internet for viewing in real time or saved as a file for later viewing. While downloading and saving a media file for later play is not, strictly speaking, a form of streaming, we include that method in our discussion of multimedia content used in education. There are numerous media types and within most, multiple hardware and software platforms used to develop and distribute video and audio content across campus or the Internet. Faster, less expensive and more powerful computers and related tools brings the possibility of content crea- tion, editing and distribution into the hands of the content creators.
    [Show full text]
  • Streaming Media for Web Based Training
    DOCUMENT RESUME ED 448 705 IR 020 468 AUTHOR Childers, Chad; Rizzo, Frank; Bangert, Linda TITLE Streaming Media for Web Based Training. PUB DATE 1999-10-00 NOTE 7p.; In: WebNet 99 World Conference on the WWW and Internet Proceedings (Honolulu, Hawaii, October 24-30, 1999); see IR 020 454. PUB TYPE Reports Descriptive (141) Speeches/Meeting Papers (150) EDRS PRICE MF01/PC01 Plus Postage. DESCRIPTORS *Computer Uses in Education; Educational Technology; *Instructional Design; *Material Development; *Multimedia Instruction; *Multimedia Materials; Standards; *Training; World Wide Web IDENTIFIERS Streaming Audio; Streaming Video; Technology Utilization; *Web Based Instruction ABSTRACT This paper discusses streaming media for World Wide Web-based training (WBT). The first section addresses WBT in the 21st century, including the Synchronized Multimedia Integration Language (SMIL) standard that allows multimedia content such as text, pictures, sound, and video to be synchronized for a coherent learning experience. The second section covers definitions, history, and current status. The third section presents SMIL as the best direction for WBT. The fourth section describes building a WBT module,using SMIL, including interface design, learning materials content design, and building the RealText[TM], RealPix[TM], and SMIL files. The fifth section addresses technological issues, including encoding content to RealNetworks formats, uploading files to stream server, and hardware requirements. The final section summarizes future directions. (MES) Reproductions supplied by EDRS are the best that can be made from the original document. U.S. DEPARTMENT OF EDUCATION Office of Educational Research and Improvement PERMISSION TO REPRODUCE AND EDUCATIONAL RESOURCES INFORMATION DISSEMINATE THIS MATERIAL HAS CENTER (ERIC) BEEN GRANTED BY fH This document has been reproduced as received from the person or organization G.H.
    [Show full text]
  • Is There a Podcast in Your Future?
    Is There a Podcast In Your Future? October 24, 2109 ATE PI Conference Michael Lesiecki, [email protected] Center for Occupational Research and Development Acknowledgements At CORD Did You Know? • Podcasting has been around for awhile (since the 1980s, to be exact), but in the last few years, the level of interest amongst listeners has grown dramatically.* • Today, approximately 67 million Americans over the age of 12 listen to podcasts monthly.* * https://www.impactbnd.com/blog/how-to-measure-podcast-metrics-performance Did You Know? • Podcasting has been around for awhile (since the 1980s, to be exact), but in the last few years, the level of interest amongst listeners has grown dramatically.* • Today, approximately 67 million Americans over the age of 12 listen to podcasts monthly.* What Would You Like To Know? * https://www.impactbnd.com/blog/how-to-measure-podcast-metrics-performance Five Steps to a Successful Podcast 1. Start With a Mission https://www.entrepreneur.com/article/243024 Five Steps to a Successful Podcast 1. Start With a Mission 2. Create a clever name, use clever titles https://www.entrepreneur.com/article/243024 Five Steps to a Successful Podcast 1. Start With a Mission 2. Create a clever name 3. Secure interesting interviews https://www.entrepreneur.com/article/243024 Five Steps to a Successful Podcast 1. Start With a Mission 2. Create a clever name 3. Secure interesting interviews 4. Produce high quality audio https://www.entrepreneur.com/article/243024 Five Steps to a Successful Podcast 1. Start With a Mission 2. Create a clever name 3. Secure interesting interviews 4.
    [Show full text]
  • Podcasting As Public Media: the Future of U.S
    International Journal of Communication 14(2020), 1683–1704 1932–8036/20200005 Podcasting as Public Media: The Future of U.S. News, Public Affairs, and Educational Podcasts PATRICIA AUFDERHEIDE American University, USA DAVID LIEBERMAN The New School, USA ATIKA ALKHALLOUF American University, USA JIJI MAJIRI UGBOMA The New School, USA This article identifies a U.S.-based podcasting ecology as public media and then examines the threats to its future. It first identifies characteristics of a set of podcasts in the United States that allow them to be usefully described as public podcasting. Second, it looks at current business trends in podcasting as platformization proceeds. Third, it identifies threats to public podcasting’s current business practices. Finally, it analyzes responses within public podcasting to the potential threats. The article concludes that currently, the public podcast ecology in the United States maintains some immunity from the most immediate threats, but there are also underappreciated threats to it, both internally and externally. Keywords: podcasting, public media, platformization, business trends, public podcasting ecology As U.S. podcasting becomes a commercially viable part of the media landscape, are its public service functions at risk? This article explores that question, in the process postulating that the concept of public podcasting has utility in describing not only a range of podcasting practices, but also an ecology within the larger podcasting ecology—one that permits analysis of both business methods and social practices, and one that deserves attention and even protection. This analysis contributes to the burgeoning literature on Patricia Aufderheide: [email protected] David Lieberman: [email protected] Atika Alkhallouf: [email protected] Jiji Majiri Ugboma: [email protected] Date submitted: 2019‒09‒27 Copyright © 2020 (Patricia Aufderheide, David Lieberman, Atika Alkhallouf, and Jiji Majiri Ugboma).
    [Show full text]
  • Open Content by Daniel Jacobson and Harold Neal
    Open Content By Daniel Jacobson and Harold Neal National Public Radio (Presented on July 24, 2008) Overview ‣ Who is NPR? ‣ Landscape of Open Content ‣ RSS ‣ NPR’s Solution ‣ NPR’s Architecture ‣ NPR API Demo ‣ API Stats and Details ‣ The Future of NPR’s API ‣ Questions? Who is NPR? ‣ NPR (National Public Radio) ‣ Leading producer and distributor of radio programming ‣ All Things Considered, Morning Edition, Fresh Air, Wait, Wait, Don’t Tell Me, etc. ‣ Broadcasted on over 800 local radio stations nationwide ‣ NPR Digital Media ‣ Website (NPR.org) with audio content from radio programs ‣ Web-Only content including blogs, slideshows, editorial columns ‣ About 250 produced podcasts, with over 600 in directory ‣ Mobile sites ‣ API and other syndication Open Content Landscape Amount of Content Available in APIs Content UGC E-Comme rce Major Media Aggregators Aggregators Sites Producers Content Providers What is Major Media Doing? ‣ Most offer RSS for very specific feeds ‣ Some offer extended RSS or comparable ‣ MediaRSS extensions ‣ Podcast enclosures ‣ Very few comprehensive APIs (although seems to be changing) Really Successful Syndication Really Stingy Syndication ‣ Gets some content out there ‣ There is meaty real content there ‣ Drives traffic back to the site ‣ Namespace extensions are limited ‣ A lot of traction in the marketplace ‣ Embraces content lock-down model NPR’s Solution… Offer Full Content : Open API ‣ Allows users to innovate and be creative with our content ‣ A few of us, millions of you ‣ Unlimited people thinking about
    [Show full text]