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Clean Water Education Partnership (CWEP) Steering Committee Meeting

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Clean Water Education Partnership (CWEP) Steering Committee Meeting Clean Water Education Partnership (CWEP) Steering Committee Meeting October 13, 2020 @TJCOGnc @tjcognc Welcome! Please introduce yourselves in the chat: • Name • Jurisdiction • A memorable experience you’ve had with water in the last few weeks @TJCOGnc “Lightning” Partner Spotlight: Knightdale’s Public Education-mobile @TJCOGnc Spring/Summer Mass Media Recap • CBC campaign (February – August): 11.4 million impressions! • Average per-impression of cost of 0.5 cents (including extensive in-kind) • Spectrum campaign (April – July): 1.6 million impressions • Average per-impression cost of 2 cents • Typical increase in website traffic: @TJCOGnc Updates • All should have received invoice, Annual Report • No word yet from NCDOJ-EEG grant ($49,000 for 3-year Regional Creek Week incubator grant) • Training opportunity: DEMLR’s Wow Wednesday Monthly SH20 Webinars @TJCOGnc Direct Education and Outreach Updates • Monthly newsletter • Stormwater Art Contest • ECWA Watershed Academy • New stormwater video • Big 6 stormwater pollutants • Virtual materials shared with libraries @TJCOGnc New Stormwater Video @TJCOGnc Big 6 Stormwater Pollutant Posts @TJCOGnc Stormwater Art Contest Highlights @TJCOGnc Upcoming Direct Ed and Outreach • Partner Watershed Highlights: Social Media Series • In-person visit to Neuse Public Library (Kinston, NC) • New storytime and mini- virtual lesson recordings • Begin planning for Virtual Creek Week: March 2020 Please contact Hannah with any in-person or virtual education opportunities! @TJCOGnc Radio One Discussion @TJCOGnc Stretch Break @TJCOGnc MOU / Service Agreement Discussion Intent: • Help CWEP local governments at your MS4 audits, or when developing / updating a new Model Program under new Neuse and Tar-Pamlico Stormwater Rules • Documenting CWEP services helps keep us accountable to your needs • Optional (not required for service) but likely helpful to all @TJCOGnc Questions? @TJCOGnc 2020-21 Proposal Parks, RecreationMARKETING & Cultural PROPOSAL Resources Department 2020 – 2021 PRESENTED BY RON PHILLIPS – RADIO ONE Campaign Objectives • Promote the protection of North Carolina’s waterways from stormwater pollution through public education and community engagement. • Assist the Clean Water Education Partnership (CWEP) and its public entities to communicate the importance of clean water for healthy ecosystems and a high quality of life for area residents via in-person education and media outreach. • Deliver high-quality stormwater education and outreach materials to communities across the region with an emphasis on the African-American communities within the triangle and surrounding areas. Campaign Strategy • Target African-Americans in the following counties - Chatham, Durham, Johnston, Orange and Wake – for the Clean Water Education Partnership’s (CWEP) Winter 2020 campaign on Radio One. • Generate a high impressions-based radio proposal on all three (Radio One) stations – WFXC/K, WQOK and WNNL – for four weeks (12/7/20 – 1/3/21). • Utilize Radio One’s social media platforms (Facebook on WFXC/K & WNNL and Instagram on WQOK) in order to drive traffic to CWEP’s website and increase social media presence. • Provide community engagement opportunities to CWEP with possible participation in Radio One signature community events (e.g. Women’s Empowerment). Why Advertise on Radio One Radio One of Raleigh is the metro’s only urban media company that targets the African American community with three radio stations with various formats WFXC/K WQOK WNNL • Format: Urban Adult • Format: Urban • Format: Urban Inspiration Contemporary Station Contemporary Station Station • Cume: 172,400 per week • Cume: 128,600 per week • Cume: 86,700 per week • Demo: 25-64 • Demo: 18-49 • Demo: A 35-54/ W 35-64 • Median Age: 46 • Median Age: 33 • Median Age: 53 • Gender: 51% Female/49% • Gender: 58% Female/42% • Gender: 66% Female/34% Male Male Male Source: Nielsen Audio, Jun20/Jul20/Aug20 African American Adults 18+ Reached by County of Residence FOX (WRAZ, NBC (WRAL, Attended Movie at County of WFXC-FM WNNL-FM WQOK-FM WCLY-AM WCMC-FM WDCG-FM WRAL-FM channel 50) channel 5) Theater 1+ Residence M-S 6a-12m M-S 6a-12m M-S 6a-12m M-S 6a-12m M-S 6a-12m M-S 6a-12m M-S 6a-12m Watched/Wk. Watched/Wk. times/Month Chatham, NC 1,082 1,667 0 ** ** 0 ** 1,082 1,667 0 Durham, NC 62,815 38,163 37,497 ** ** 11,032 ** 30,150 35,797 23,262 Johnston, NC 17,476 13,899 7,404 ** ** 1,944 ** 19,601 21,591 6,694 Orange, NC 9,178 1,119 10,140 ** ** 3,804 ** 0 4,818 2,204 Wake, NC 101,809 55,612 49,740 ** ** 23,314 ** 73,066 84,365 35,476 How to Read: WFXC-FM reaches 101,809 African Americans 18+ who reside in WaKe County, NC Estimate based on target persons. Source: Nielsen Scarborough, Raleigh-Durham MSA, R1 2020 (Mar19-Mar20), M-Su 6a-12m, AA Adults 18+ FOXY 107.1/104.3 is Raleigh-Durham’s Heritage station, touching the lives of 172,400 unique Adult 18+ consumers each week. As one of Raleigh- Durham's most popular stations among Adults in key demos, we're delivering something unique that the market has been looking for. An all-star lineup, compelling content that touches the lives of African Americans like no other local station can, and our active partnerships with business and community organizations provide us with credibility and market acceptance that transcends conventional wisdom. Call Letters The music one hears on WFXC-FM ... is the music that shaped a generation! WFXC/K-FM Slogan Source: Nielsen Audio, Jun20/Jul20/Aug20 FOXY 107.1/104.3 Format Urban Adult Contemporary Frequency 107.1/104.3 Today’s R&B and Classic Soul FOXYNC.COM Reach 172,400 Listeners in the Raleigh Metro with Your Message on FOXY 107.1/104.3! Gender Profile Ethnic Profile Median Age 46.3 16% 81% 3% Call Letters BlacK WFXC/K-FM 49% 51% HisPanic Slogan FOXY 107.1/104.3 Other Format Urban Adult Contemporary Source: Nielsen Audio Source: Nielsen Audio Frequency Jun20/Jul20/Aug20, Cume P6+ Age, A18+ Gender Jun20/Jul20/Aug20, Cume A18+ 107.1/104.3 Influential Listeners College Degree + Employed Today’s R&B and Classic Soul 28% 71% 34% Ann’l HH Income $75k+ 38% Married 46% HH Owns Residence 32% 1+Kids in HH <17 Source: Nielsen Scarborough FOXYNC.COM Raleigh-Durham MSA, R1 2020 (Mar19-Mar20), A18+ Local Coverage: Within this area, you should be able to receive the radio station on almost any radio with moderately good to very good recePtion. Distant Coverage: Within this area, the signal of the radio station may be weaK unless you have a good car radio or a good stereo with a good antenna. You may not be able to receive the station at all on inexPensive radios or radios with poor antennas. Fringe Coverage: Within this area, the station's signal will be very weaK. You may be able to receive this station if you have a very good radio with a good antenna, but it's possible that interference from other stations may prevent you from Call Letters picKing up these stations at all. WFXC/K-FM Slogan FOXY 107.1/104.3 Format Urban Adult Contemporary Frequency 107.1/104.3 Predicted Coverage Area for WFXC Today’s R&B and Classic Soul 107.1 FM FOXYNC.COM Local Coverage: Within this area, you should be able to receive the radio station on almost any radio with moderately good to very good recePtion. Distant Coverage: Within this area, the signal of the radio station may be weaK unless you have a good car radio or a good stereo with a good antenna. You may not be able to receive the station at all on inexPensive radios or radios with poor antennas. Fringe Coverage: Within this area, the station's signal will be very weaK. You may be able to receive this station if you have a very good radio with a good Call Letters antenna, but it's possible that interference from other stations may prevent you WFXC/K-FM from picKing up these stations at all. Slogan FOXY 107.1/104.3 Format Urban Adult Contemporary Frequency 107.1/104.3 Predicted Coverage Area for WFXK Today’s R&B and Classic Soul 104.3 FM FOXYNC.COM This mass-appeal format mirrors Raleigh-Durham’s multicultural marketplace and is consistently a top choice for all listeners in Raleigh- Durham, reaching 128,600 Adults 18+ each week. K97.5 plays a unique blend oF Hip-Hop and R&B to target the Forward- thinking and trendsetting 18-49-year-old who is now at the age oF acquisition. The median age of the K97.5 listener is 33.9. These active listeners’ mobile lifestyles no longer allow marketers to reach them through traditional Call Letters methods. That's why K97.5 focuses on cutting edge promotions and WQOK-FM compelling programming to grab the attention of this transitory consumer. Slogan K97.5 Source: Nielsen Audio, Jun20/Jul20/Aug20 Format Urban Contemporary Frequency 97.5 The Home of “Real” Hip-Hop and R&B www.hiphopnc.com Reach 128,600 Listeners in the Raleigh-Durham Metro with Your Message on K97.5! Gender Profile Ethnic Profile Median Age 33.9 22% 69% Call Letters WQOK-FM Black 42% 58% Slogan 9% Hispanic K97.5 Other Format Urban Contemporary Source: Nielsen Audio Source: Nielsen Audio Frequency Jun20/Jul20/Aug20, Cume P6+ Age, A18+ Gender Jun20/Jul20/Aug20, Cume A18+ 97.5 Influential Listeners 27% College Degree + 71% Employed The Home of “Real” Hip-Hop and R&B 34% Ann’l HH Income $75k+ 23% Married 47% HH Owns Residence 48% 1+Kids in HH <17 www.hiphopnc.com Source: Nielsen Scarborough Raleigh-Durham MSA, R1 2020 (Mar19-Mar20), A18+ Local Coverage: Within this area, you should be able to receive the radio station on almost any radio with moderately good to very good recePtion.
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