Clean Water Education Partnership (CWEP) Steering Committee Meeting

October 13, 2020

@TJCOGnc @tjcognc Welcome! Please introduce yourselves in the chat: • Name • Jurisdiction • A memorable experience you’ve had with water in the last few weeks

@TJCOGnc “Lightning” Partner Spotlight: Knightdale’s Public Education-mobile

@TJCOGnc Spring/Summer Mass Media Recap

• CBC campaign (February – August): 11.4 million impressions! • Average per-impression of cost of 0.5 cents (including extensive in-kind) • Spectrum campaign (April – July): 1.6 million impressions • Average per-impression cost of 2 cents • Typical increase in website traffic:

@TJCOGnc Updates • All should have received invoice, Annual Report • No word yet from NCDOJ-EEG grant ($49,000 for 3-year Regional Creek Week incubator grant) • Training opportunity: DEMLR’s Wow Wednesday Monthly SH20 Webinars

@TJCOGnc Direct Education and Outreach Updates

• Monthly newsletter • Stormwater Art Contest • ECWA Watershed Academy • New stormwater video • Big 6 stormwater pollutants • Virtual materials shared with libraries

@TJCOGnc New Stormwater Video

@TJCOGnc Big 6 Stormwater Pollutant Posts

@TJCOGnc Stormwater Art Contest Highlights

@TJCOGnc Upcoming Direct Ed and Outreach

• Partner Watershed Highlights: Social Media Series • In-person visit to Neuse Public Library (Kinston, NC) • New storytime and mini- virtual lesson recordings • Begin planning for Virtual Creek Week: March 2020 Please contact Hannah with any in-person or virtual education opportunities!

@TJCOGnc Radio One Discussion

@TJCOGnc Stretch Break

@TJCOGnc MOU / Service Agreement Discussion

Intent: • Help CWEP local governments at your MS4 audits, or when developing / updating a new Model Program under new Neuse and Tar-Pamlico Stormwater Rules

• Documenting CWEP services helps keep us accountable to your needs

• Optional (not required for service) but likely helpful to all

@TJCOGnc Questions?

@TJCOGnc 2020-21 Proposal Parks, RecreationMARKETING & Cultural PROPOSAL Resources Department 2020 – 2021

PRESENTED BY RON PHILLIPS – RADIO ONE Campaign Objectives

• Promote the protection of ’s waterways from stormwater pollution through public education and community engagement.

• Assist the Clean Water Education Partnership (CWEP) and its public entities to communicate the importance of clean water for healthy ecosystems and a high quality of life for area residents via in-person education and media outreach.

• Deliver high-quality stormwater education and outreach materials to communities across the region with an emphasis on the African-American communities within the triangle and surrounding areas. Campaign Strategy

• Target African-Americans in the following counties - Chatham, Durham, Johnston, Orange and Wake – for the Clean Water Education Partnership’s (CWEP) Winter 2020 campaign on Radio One.

• Generate a high impressions-based radio proposal on all three (Radio One) stations – WFXC/K, WQOK and WNNL – for four weeks (12/7/20 – 1/3/21).

• Utilize Radio One’s social media platforms (Facebook on WFXC/K & WNNL and Instagram on WQOK) in order to drive traffic to CWEP’s website and increase social media presence.

• Provide community engagement opportunities to CWEP with possible participation in Radio One signature community events (e.g. Women’s Empowerment). Why Advertise on Radio One

Radio One of Raleigh is the metro’s only urban media company that targets the African American community with three radio stations with various formats

WFXC/K WQOK WNNL

• Format: Urban Adult • Format: Urban • Format: Urban Inspiration Contemporary Station Contemporary Station Station • Cume: 172,400 per week • Cume: 128,600 per week • Cume: 86,700 per week • Demo: 25-64 • Demo: 18-49 • Demo: A 35-54/ W 35-64 • Median Age: 46 • Median Age: 33 • Median Age: 53 • Gender: 51% Female/49% • Gender: 58% Female/42% • Gender: 66% Female/34% Male Male Male

Source: Nielsen Audio, Jun20/Jul20/Aug20 African American Adults 18+ Reached by County of Residence

FOX (WRAZ, NBC (WRAL, Attended Movie at County of WFXC-FM WNNL-FM WQOK-FM WCLY-AM WCMC-FM WDCG-FM WRAL-FM channel 50) channel 5) Theater 1+ Residence M-S 6a-12m M-S 6a-12m M-S 6a-12m M-S 6a-12m M-S 6a-12m M-S 6a-12m M-S 6a-12m Watched/Wk. Watched/Wk. times/Month

Chatham, NC 1,082 1,667 0 ** ** 0 ** 1,082 1,667 0

Durham, NC 62,815 38,163 37,497 ** ** 11,032 ** 30,150 35,797 23,262

Johnston, NC 17,476 13,899 7,404 ** ** 1,944 ** 19,601 21,591 6,694

Orange, NC 9,178 1,119 10,140 ** ** 3,804 ** 0 4,818 2,204

Wake, NC 101,809 55,612 49,740 ** ** 23,314 ** 73,066 84,365 35,476

How to Read: WFXC-FM reaches 101,809 African Americans 18+ who reside in Wake County, NC

Estimate based on target persons. Source: Nielsen Scarborough, Raleigh-Durham MSA, R1 2020 (Mar19-Mar20), M-Su 6a-12m, AA Adults 18+ FOXY 107.1/104.3 is Raleigh-Durham’s Heritage station, touching the lives of 172,400 unique Adult 18+ consumers each week. As one of Raleigh- Durham's most popular stations among Adults in key demos, we're delivering something unique that the market has been looking for. An all-star lineup, compelling content that touches the lives of African Americans like no other local station can, and our active partnerships with business and community organizations provide us with credibility and market acceptance that transcends conventional wisdom. Call Letters The music one hears on WFXC-FM ... is the music that shaped a generation! WFXC/K-FM

Slogan Source: Nielsen Audio, Jun20/Jul20/Aug20 FOXY 107.1/104.3 Format Frequency 107.1/104.3

Today’s R&B and Classic Soul

FOXYNC.COM Reach 172,400 Listeners in the Raleigh Metro with Your Message on FOXY 107.1/104.3!

Gender Profile Ethnic Profile Median Age 46.3 16% 81% 3% Call Letters Black WFXC/K-FM 49% 51% Hispanic Slogan FOXY 107.1/104.3 Other Format Urban Adult Contemporary Source: Nielsen Audio Source: Nielsen Audio Frequency Jun20/Jul20/Aug20, Cume P6+ Age, A18+ Gender Jun20/Jul20/Aug20, Cume A18+ 107.1/104.3 Influential Listeners

College Degree + Employed Today’s R&B and Classic Soul 28% 71% 34% Ann’l HH Income $75k+ 38% Married 46% HH Owns Residence 32% 1+Kids in HH <17

Source: Nielsen Scarborough FOXYNC.COM Raleigh-Durham MSA, R1 2020 (Mar19-Mar20), A18+ Local Coverage: Within this area, you should be able to receive the radio station on almost any radio with moderately good to very good reception. Distant Coverage: Within this area, the signal of the radio station may be weak unless you have a good car radio or a good stereo with a good antenna. You may not be able to receive the station at all on inexpensive radios or radios with poor antennas. Fringe Coverage: Within this area, the station's signal will be very weak. You may be able to receive this station if you have a very good radio with a good antenna, but it's possible that interference from other stations may prevent you from Call Letters picking up these stations at all. WFXC/K-FM Slogan FOXY 107.1/104.3 Format Urban Adult Contemporary Frequency 107.1/104.3 Predicted Coverage Area for WFXC Today’s R&B and Classic Soul 107.1 FM

FOXYNC.COM Local Coverage: Within this area, you should be able to receive the radio station on almost any radio with moderately good to very good reception. Distant Coverage: Within this area, the signal of the radio station may be weak unless you have a good car radio or a good stereo with a good antenna. You may not be able to receive the station at all on inexpensive radios or radios with poor antennas. Fringe Coverage: Within this area, the station's signal will be very weak. You may be able to receive this station if you have a very good radio with a good Call Letters antenna, but it's possible that interference from other stations may prevent you WFXC/K-FM from picking up these stations at all. Slogan FOXY 107.1/104.3 Format Urban Adult Contemporary Frequency 107.1/104.3 Predicted Coverage Area for WFXK Today’s R&B and Classic Soul 104.3 FM

FOXYNC.COM This mass-appeal format mirrors Raleigh-Durham’s multicultural marketplace and is consistently a top choice for all listeners in Raleigh- Durham, reaching 128,600 Adults 18+ each week. K97.5 plays a unique blend of Hip-Hop and R&B to target the forward- thinking and trendsetting 18-49-year-old who is now at the age of acquisition. The median age of the K97.5 listener is 33.9. These active listeners’ mobile lifestyles no longer allow marketers to reach them through traditional Call Letters methods. That's why K97.5 focuses on cutting edge promotions and WQOK-FM compelling programming to grab the attention of this transitory consumer. Slogan K97.5 Source: Nielsen Audio, Jun20/Jul20/Aug20 Format Frequency 97.5

The Home of “Real” Hip-Hop and R&B

www.hiphopnc.com Reach 128,600 Listeners in the Raleigh-Durham Metro with Your Message on K97.5!

Gender Profile Ethnic Profile Median Age 33.9 22% 69% Call Letters WQOK-FM Black 42% 58% Slogan 9% Hispanic K97.5 Other Format Urban Contemporary Source: Nielsen Audio Source: Nielsen Audio Frequency Jun20/Jul20/Aug20, Cume P6+ Age, A18+ Gender Jun20/Jul20/Aug20, Cume A18+ 97.5 Influential Listeners 27% College Degree + 71% Employed The Home of “Real” Hip-Hop and R&B 34% Ann’l HH Income $75k+ 23% Married 47% HH Owns Residence 48% 1+Kids in HH <17

www.hiphopnc.com Source: Nielsen Scarborough Raleigh-Durham MSA, R1 2020 (Mar19-Mar20), A18+ Local Coverage: Within this area, you should be able to receive the radio station on almost any radio with moderately good to very good reception. Distant Coverage: Within this area, the signal of the radio station may be weak unless you have a good car radio or a good stereo with a good antenna. You may not be able to receive the station at all on inexpensive radios or radios with poor antennas. Fringe Coverage: Within this area, the station's signal will be very weak. You may be able to receive this station if you have a very good radio with a good antenna, but it's possible that interference from other stations may prevent you Call Letters from picking up these stations at all. WQOK-FM Slogan K97.5 Format Urban Contemporary Frequency 97.5 Predicted Coverage Area for WQOK 97.5 The Home of “Real” Hip-Hop and R&B FM

www.hiphopnc.com Raleigh-Durham's exclusive Urban Inspiration Station provides a powerful channel of marketing communications for businesses looking for an incredibly loyal, acquisitive, and well-qualified source of new business. Our unique blend of local and national personalities, Grammy Award-winning artists, and inspirational content attracts 86,700 Adult 18+ loyal fans each week. Call Letters WNNL-FM Regular updates for News, Traffic, and Weather Billboards keep Raleigh-Durham listeners in the know throughout the day. Slogan The Light 103.9 Source: Nielsen Audio, Jun20/Jul20/Aug20 Format Urban Inspirational Frequency 103.9

The Triangle’s Inspiration Station

www.thelightnc.com Reach 86,700 Listeners in the Raleigh-Durham Metro with Your Message on The Light 103.9 FM!

Gender Profile Ethnic Profile Median Age 53.9 1% 6% 93% Call Letters WNNL-FM Black 34% 66% Slogan Hispanic The Light 103.9 Other Format Urban Inspirational Source: Nielsen Audio Source: Nielsen Audio Frequency Jun20/Jul20/Aug20, Cume P6+ Age, A18+ Gender Jun20/Jul20/Aug20, Cume A18+ 103.9 Influential Listeners

College Degree + Employed The Triangle’s Inspiration Station 26% 65% 30% Ann’l HH Income $75k+ 40% Married 53% HH Owns Residence 26% 1+Kids in HH <17

Source: Nielsen Scarborough www.thelightnc.com Raleigh-Durham MSA, R1 2020 (Mar19-Mar20), A18+ Local Coverage: Within this area, you should be able to receive the radio station on almost any radio with moderately good to very good reception. Distant Coverage: Within this area, the signal of the radio station may be weak unless you have a good car radio or a good stereo with a good antenna. You may not be able to receive the station at all on inexpensive radios or radios with poor antennas. Fringe Coverage: Within this area, the station's signal will be very weak. You may be able to receive this station if you have a very good radio with a good antenna, but it's possible that interference from other stations may prevent you from Call Letters picking up these stations at all. WNNL-FM Slogan The Light 103.9 Format Urban Inspirational Frequency 103.9 Predicted Coverage Area for WNNL The Triangle’s Inspiration Station 103.9 FM

www.thelightnc.com Radio Schedule Overview

Radio Station Weeks Number of Radio Impressions Net Reach Number of Ads Streaming Ads Week of 12/7 176 (:30 sec) radio 921,600 242,200 80 (:30 sec) Week of 12/14 ads (44 spots per streaming ads Week of 12/21 week: 27 paid spots, (20 streaming Week of 12/28 17 no- charge spots) ads per week)

Week of 12/7 176 (:30 sec) radio 448,800 187,100 80 (:30 sec) Week of 12/14 ads (44 spots per streaming ads Week of 12/21 week: 27 paid spots, (20 streaming Week of 12/28 17 no- charge spots) ads per week)

Week of 12/7 176 (:30 sec) radio 718,000 127,900 80 (:30 sec) Week of 12/14 ads (44 spots per streaming ads Week of 12/21 week: 27 paid spots, (20 streaming Week of 12/28 17 no- charge spots) ads per week)

Source: Nielsen Audio, Jun20/Jul20/Aug20 Streaming Radio Ads

• Provides NC Clean Water Education Partnership with an opportunity to reach Radio One’s audiences – Foxy 107.1/104.3, K97.5 and the Light 103.9 – no matter where they’re listening!

Now Playing Section: Shows during ad’s on-air broadcast

Ad moves down through the content feed after commercial plays.

WFXC/K - MOBILE MONTHLY ACTIVE USER (MAU) AS OF SEPT ’20 = 8,183

WQOK - MOBILE MONTHLY ACTIVE USER (MAU) AS OF SEPT ’20 = 5,463

WNNL - MOBILE MONTHLY ACTIVE USER (MAU) AS OF SEPT ’20 = 8,432 Social Media Presence

WFXC/K – FACEBOOK POSTS (4 POSTS) WQOK – INSTAGRAM POSTS (4 POSTS) WNNL – FACEBOOK POSTS (4 POSTS) 1 POST - WEEK OF 12/7 1 POST - WEEK OF 12/7 1 POST - WEEK OF 12/7 1 POST – WEEK OF 12/14 1 POST – WEEK OF 12/14 1 POST – WEEK OF 12/14 1 POST – WEEK OF 12/21 1 POST – WEEK OF 12/21 1 POST – WEEK OF 12/21 1 POST – WEEK OF 12/28 1 POST – WEEK OF 12/28 1 POST – WEEK OF 12/28 Digital Metrics Community Presence

Women’s Empowerment This signature event held at the PNC Arena is a day of motivation and empowerment. Activities include seminars, fashion shows, concerts, shopping and much more as Radio One celebrates African American women. Over 15,000 people attend to be educated, entertained and empowered. Opportunities are endless, from in person sampling to branding you can have on-air and/or on-stage opportunities available. DATE: TBD – Spring 2021 Marketing Proposal Monday, December 7th – Sunday, January 3rd v A four-week radio schedule with radio & digital streaming ads on WFXC/K, WQOK and WNNL - 528 (:30 sec radio ads; 176 per station) & 240 (:30 sec streaming ads; 80 per station). v A four-week social media schedule on WFXC/K, WQOK and WNNL – 12 social media posts (4 posts on WFXC/K FB page, 4 posts on WQOK IG page and 4 posts on WNNL FB page).

Total Investment: $14,709

Client Approval: ______Date: ______APPENDIX

- RADIO SCHEDULE - WFXC/K RADIO STATION LINE-UP - WQOK RADIO STATION LINE-UP - WNNL RADIO STATION LINE-UP - DIGITAL CAPABILITIES

Monday-Friday 6 a.m. to 10 a.m.

Rickey Smiley

Comedy legend and entertainment mogul, brings uproarious laughter to the world through his magnetic and sharp style of humor. The powerhouse performer brings his impeccable timing to this nationally syndicated morning show. Smiley is one of the few “clean” comics among the top tier of contemporary comedians and has amassed a loyal fan base of enthusiasts who gravitate to his quick-witted delivery and captivating energy.

Monday-Friday 10 a.m. to 3 p.m. Call Letters Karen Clark WFXC/K-FM Karen Clark is currently the Midday On-Air Personality at Foxy 107.1/104.3 (WFXC/WFXK.) She is an extremely friendly and engaging personality who enjoys meeting listeners, discussing topical issues Slogan and working in the community. Karen’s passion for , social media acumen and FOXY 107.1/104.3 love for interacting with the public have made her the natural choice for Middays. Her warmth exudes the airwaves into the lives of listeners from 10AM-3PM weekdays. Format Urban Adult Contemporary Monday-Friday 3 p.m. to 7 p.m. Frequency D.L. Hughley 107.1/104.3 Comedian D.L. Hughley is hitting the airwaves in a big way. With co-hosts Jasmine Sanders and Steve Wilson, “The DL Hughley Show” singes the airways from 3PM-7PM weekdays. “I’m very excited to get back to radio, and it couldn’t have come at a better time. It fits my sensibility. I want to be fast; I want to be funny; I want to be topical. I want to make people laugh a lot and think a little. Some people want to push the envelope – I want to see if I can singe it a little.” Today’s R&B and Classic Soul Sunday-Thursday 7 p.m. to Midnight Al B. Sure!

Acclaimed singer and performer Al B. Sure! brings the same passion and delivery to radio, extending a relationship that started almost 20 years ago. Love and R&B Hosted By Al B. Sure! delivers his feeling for the music, the moment, and personal connections to take listeners on a journey, supplying romantic current and classic hit soulful music, including weekly visits from celebrity guests and FOXYNC.COM intriguing personalities from every genre of entertainment. Monday-Friday 6 a.m. to 10 a.m.

The Morning Hustle

The Morning Hustle is the freshest program in broadcast with an entertaining, humorous and informative take on urban pop culture from the Millennial and Gen Z point of view, waking up its audience to the beat of today’s Hip Hop. The show offers the unique chemistry of hosts HeadKrack, Angie Ange, “On Air” Jordan, Lore’l and Billy Sorrells providing an authenticity and transparency that truly connects with today’s radio audience.

Monday-Friday 10 a.m. to 3 p.m. Call Letters Ayeeedubb

WQOK-FM Born in Raleigh, North Carolina but then raised in Salisbury, North Carolina. Ayeeedubb always knew she wanted to have her voice heard. When she isn’t on air entertaining the city, you can catch her Slogan creating GroupChat Topic videos, interviewing celebrities, and always keeping you laughing on social K97.5 media. Ayeeedubb is now ready to make it back home to Raleigh and take over middays on K97.5! Format Urban Contemporary Monday-Friday 3 p.m. to 7 p.m. Frequency Brian Dawson

97.5 In addition to his work as a party/event host and speaker, Brian Dawson hosts K97.5’s Afternoon Traffic Jam. His show has consistently been ranked #1 in the 12+, 18-34, 18-49 and 25-54 demos. Brian has interviewed notables such as Jay Z, Diddy, John Legend, Ludacris, Tyrese, Alicia Keys, Rick James, and TI; He has also interviewed Barack Obama, Shirley Caesar, and Magic Johnson. He has been named as one of The Source’s most influential power 30 Radio DJ’s in the Country! The Home of “Real” Hip-Hop and R&B Monday-Friday 7 p.m. to Midnight Incognito

With community at the forefront, anything that Incognito does is always with the community and his listeners in mind. Incognito has a mission of purpose and passion which is essentially serving www.hiphopnc.com individuals and families, inspired by entertainment. Catch Incognito heating up the airwaves on K97.5! Monday-Friday 6 a.m. to 10 a.m. Erica Campbell

Get Up! Mornings with Erica Campbell sets a new bar for syndicated morning programming. From the range of music styles to powerful interviews; lively features to the fresh approach on news and listener engagement, award-winning gospel music singer and reality TV star, Erica Campbell creates a high-energy experience for listeners to start every day in FAITH, with LOVE and having JOY. Get Up! Mornings with Erica Campbell airs from 6AM-10AM weekdays. Monday-Friday 10 a.m. to 3 p.m.

Call Letters Melissa Wade “Wade in the Water” WNNL-FM Melissa Wade, a North Carolina native, began her radio career at WFXC in 1991 as a Morning Show sidekick and news personality. She has also worked with WQOK in Raleigh and WAMO in Pittsburgh, PA as a morning show co-host. She’s currently the producer of The Erica Campbell Show and hosts Slogan from 10am to 3pm on The Light 103.9, where she’s known as Melissa “Wade in the Water.” In The Light 103.9 addition to her radio work, Melissa is a public speaker, actress, and stage director. Format Monday-Friday 3 p.m. to 7 p.m. Urban Inspirational Willie Moore Jr. Frequency “The Willie Moore Jr. Show” currently airs in 27 markets around the United States, reaching 1.3 103.9 million people weekly. A renowned influencer, licensed minister, and comedic speaker, Willie is hailed as “Young America’s Pastor.” Gifted to tell stories, jokes, and share bible-based principles he’s irrationally passionate to #KeepIt100 and tell the #Flat-out truth. A devoted husband and father, Willie uses his WILFLO Foundation to raise adoption and foster care awareness. The Triangle’s Inspiration Station Sunday-Thursday 7 p.m. to 11 p.m. Darlene McCoy

The song “I’m Every Woman” could be Darlene McCoy's ideal preamble. Her list of titles seems endless: mother, recording artist, radio personality, actress, author, songwriter, entrepreneur, speaker. As a Gospel performer, Darlene was introduced to the public when she appeared on the platinum soundtrack of Tyler Perry’s first movie Diary of a Mad Black Woman with the powerful melodic hit www.thelightnc.com “Fallen in Love.” Her self-titled debut album earned two Dove Award Nominations. Digital Capabilities Social Media | Website | Mobile | Opt-In Marketing | RDS Marketing

Website Display Capabilities Mobile Marketing • Home Page Banners • Mobile Geo-fencing -TARGETING 970x250/970x90/970x66/ 728x90/300x250/300x600 • Mobile Streaming App - • ROS Banners LISTENING, INTERACTING, • 970x250/970x90/728x90/ ENGAGING (Mobile App Pre-Roll 300x250/300x600 Video, Mobile App Menu Button) • Clickable Wallpaper • Mobile Browser App – WEBSITE • Event Listing • Liquidus Bannerlink Ads • Contesting Audience Platform Capabilities • HPTO and Site Take Overs • Increased Reach, More Targeted • Dynamic Lead Ads Consumers, More Inventory, and • Streaming Commercials Additional Ad Sizes Social Marketing • Gender, Household Income level, Household Size, Location, and • Facebook Buying Behaviors/Lifestyle • Twitter • Instagram Event & General Sponsorships Opt-In Marketing • Eblast • Totally Customizable • E-Newsletter • Radio Personality, Weather, Traffic, • Text Campaign and more… I’m Available to Help!

Ron Phillips Senior Integrated Marketing Specialist Radio One Raleigh/Durham 8001 – 101 Creedmoor Road Raleigh, NC 27613

[email protected] Office 919-863-4809 Mobile 919-667-7022