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Girl Scout Troop The 1999-2000 /Girl Scout\ \Catalog\ Has Arrived! This year the catalog cover reflects the excitement of our new tag line, Girl Scouts. Where Girls Grow Strong. Inside, you'll find exciting new items along with a time­ line that takes a historical look back at Girl Scouting. The catalog, recently sent to Girl Scout members, fea­ tures additional new uniform components for adults, fun T-shirts and new gift items for Girl Scouts of all ages. Exclusively for the year 2000, a new membership disc is available, to be worn by girls of all age levels with the membership star and age level disc. Enjoy the convenience of shopping at Girl Scout council shops and your local Girl Scout department in stores nationwide. Selected items are also available in the JC Penney Fall1999 catalog. 1999·2000 OFFICIAL GIRL ScoUT CATALOG Be sure to visit the Girl Scout Website at: http:/ I A iH#dh•mnm=;mmrJ·'wm·1' ·."U''; .uttml•IHi.W!iJWK www.girlscouts.org or call or mail your order toNES directly. Want to request a catalog? The Girl Scout Catalog is also a great gift-giving source for girls and adults, so keep it handy all year long. Calll-800-221-6707, press 3. ~ Girl Scouts .. FALL 1999 For Adults in Girl Scouting New Adult UNIFORM Components Classic, stylish, comfortable -Daria Scala page 28 Girl Scout NATIONAL COUNCIL Session/48th Convention Celebrating the theme, Girl Scouts. FEATURES Where Girls Grow Strong -Adrienne 1. Kovar page 30 The Girl Scout BRAND VOICE Ringing loud and clear - Claudia Davis page S DEPARTMENTS TEEN POWER! PRESIDENT Teenage Girl Scouts are brimming President's Message page 4 Elinor Johnstone Ferdon with energy. So why not use it? NATI ONAL EXECUTIVE DIRECTOR Marsha Johnson Evans -Lisa Dewey page 12 SENIOR ED ITOR Girl Scout Program Janet Lombardi You've ORGANIZED a Troop Q&A page 6 Leader CREATIVE DIRECTOR (ISS N 0017-0577) is Susan Cuttler What's Next? published quarterly Tips to get started by Girl Scouts of the PRODUCTION DIRECTOR Money Matters page 7 USA, 420 Fifth Frances Chan -Rosemarie Cryan page 15 Avenue, New York, CIRCULATION MANAGER N.Y. 10018-2798 Marie Kary-Gargiulo ©1999 by Girl Scouts of the United States PERMISSIONS EDITOR Add PIZZAZZ to a Bulletin Board page S of America. All rights Colleen Floyd BADGE WORKSHOP reserved. This publi- cation may not be DESIGN: Ideas to beef up the What's the BUZZ? page 25 reproduced in w hole Fiorentino Associates, Inc. tried and true or in part in any form or by any means, -Libby Marks McDonell page 19 electronic or mechanical, including photo­ Back Page page 31 copying, recording, or by an information storage and retrieva l system now known or Tackling Tough Issues: hereafter invented, without the prior writ­ ten permission of Girl Scouts of the United AIDS States of America. Leader cannot be responsible for unsolicited manuscripts, -Wendy DeGiglio page 22 photos, or art in its offices or in transit. Third-class postage paid at St. Paul, Minn., and additional mailing offices. GiriSports Basics Subscriptions $5 yearly (4 issues); $7.50 A sports-readiness project for all destinations outside U.S.A. and -Dee Ebersole page 26 possessions; $2 Senior Girl Scouts. Change of address: Write Membership Credentia ls, 420 Fifth Ave nu e, New Yo rk, N.Y. 10018- Ages and Stages 2798. Include old and new address, as well as council, troop, and identification number Spotlight on where applicable. Allow eight weeks for BROWNIE Girl Scouts change. Vol. 76, No. 3, Fall1999. -Harriet S. Mosatche, Ph.D. page 27 GSUSA:s Web site address is http:!lwww. girlscouts.org PHOTOS ON COVER AND PAGES 12-13: Elizabeth Hathon Photography The National Council Session is It is with great pride and excite­ the major link between councils ment that we will come together at and the national organization. And this, the last National Council it is this link, this relationship, that Session in the century of Girl forms the solid foundation for Girl Scouting's founding- and the last Scouting's collaborative action­ of this millennium. How appropri­ t will be an honor and pleasure the key to Girl Scouting's success. ate that, as we focus on priorities to call to order the National Of course, democracy depends for Girl Scouting's new triennium, Council Session this October. I on participation by everyone. It our theme, Girl Scouts. Where Girls What an awesome and historic also depends on cooperation and Grow Strong, provides the frame­ occasion it will be-for all of us. compromise. And that is why it's so work to take Girl Scouting into the And I mean all of us-not only the important for us to look carefully next millennium and beyond. more than 9,000 who are expected and honestly at the issues we face, I look forward to doing just that to be in Kansas City, but everyone debate openly the matters present­ in Kansas City. I'll see you there! involved in Girl Scouts. ed for vote, and decide fairly on a That's because this National course of action. It's crucial for us Council Session will close our cen­ ~J·~ to keep our minds open, and to Elinor Johnstone Ferdon tury and usher in the next millenni­ maintain a spirit of fun. National President um. Clearly, then, in Kansas City we Delegates to the National will set the tone for how we take Council Session assume some of Girl Scouts into the new millenni­ the most important and significant um and beyond. It is, therefore, up responsibilities of our movement. to each of us, as leaders of the Girl During the National Council Scout movement, to ensure that we Session, you'll focus on giving broad continue to set the bar ever higher, governance direction on major to ensure that Girl Scouting will issues, and how those issues will always be the place where girls affect girls, our councils, and Girl grow strong. Scouting as a whole. One of the ways we help girls If this is your first convention, I grow strong is by demonstrating can tell you it will be one of the democracy in action- by showing most memorable and inspirational girls that the democratic process events you'll ever experience. But begins with them. In Girl Scouts, even if you won't be taking the trip girls participate in decision-making to Kansas City, I urge you to partici­ at every level, from the earliest age. pate by giving your input to your At the National Council Session, council delegates. Your participa­ Kansas City, this democratic process comes full tion can make all the difference. the city of fountains, circle, as girls themselves partici­ will be host to the National Council pate as delegates. Session/48th convention 4 LEADER / FALL 1999 ~Girl Scouts® BRAND VOICE Ringing Loud and Clear by Qaudia Davis Girl Scouts. Where Girls Grow Strong. American consumer is bombarded move it way beyond cookies and When you stop and think about it, daily with a dizzying array of camping and open it up to all the this new tag line conveys a power­ ads and promotions for myriad exciting possibilities that the next ful message to those who know products and services. Stop and century holds. us-and to those who are simply think-can you identify five car We've launched the first phase curious about Girl Scouts. manufacturers' tag lines? If the of the brand identity campaign. The tag line is a part of the ener­ answer is "no," it's because the ad Now, we're getting down to the getic new imag; campaign recently campaigns become a blur after a nitty-gritty. The project is multi­ launched by GSUSA. Last year, after while. If you nod, then that means faceted, including ongoing much research and interviews with that the automaker is doing a darn research, new leadership initiatives Girl Scouts and the general public, good job in distinguishing its prod­ and activities, redesigned cookie we decided to reshape the image of uct from all the others. boxes, updated Girl Scout hand­ Girl Scouting to bring it in line with We want Girl Scouts. Where Girls books and other resources, and an girls' needs today. Grow Strong to resonate loud and exciting print public service We determined that a fresh new clear-just like a certain carmaker announcement campaign. image, provocative promotional tells the world that its vehicles are Naturally, we need your support. materials, and revamped and "Like a Rock." Girl Scout leaders are the backbone updated program resources would But unlike a car manufacturer, of the movement, and volunteers help us reach our goal. we are communicating something like you told us frankly that we For 87 years now, we have been quite different from promotion of a were growing stale. So we're step­ the leading organization for girls in product. Our new tag line and ping up to the plate, ready to hit the world-the trendsetter, the campaign send a forceful message the ball... and crossing our fingers standard bearer. But as you might about something we already that the cheering will begin soon. • imagine, if you continue simply to know-that girls who participate in rest on your laurels, they might Girl Scouts have an opportunity to NEW LOOK FOR LEADER develop 5elf-esteem, make lifelong wilt. So our new tag line, Girl Have you noticed leader's new Scouts. Where Girls Grow Strong, is friends, and discover talents they look? leader's change has been more than just a catchy slogan or didn't know they had.
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