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WOMEN-Guide:SupplementS.q 4/30/10 12:24 PM Page 23 WOMEN-Guide:SupplementS.q 4/30/10 12:24 PM Page 24 Page B-24 Get local breaking news: www.ocbj.com May 3, 2010 ORANGE COUNTY BUSINESS JOURNAL / WOMEN IN BUSINESS AWARDS ADVERTISING SUPPLEMENT Mobile Banking Helps Executives Make Smart Business Decisions by Susan Beat, CTP, AAP, Senior Vice President, Union Bank eople today are forever on the go. Our work week has gone from 9-5 to 24/7 is needed more than ever. “With todayʼs financial environment, it has become imper- and constant multitasking is practically a prerequisite for success. In short, ative for CEOs, CFOs and business owners to have a clear understanding of their we are always busy. companyʼs cash position on an hour-to-hour basis,” Swartz says. “Available funds This transformation in lifestyle has brought a change in the needs of finan- must be managed as efficiently as possible. Financial agility can be the key to keep- cial executives in all industries, and put technology in the driverʼs seat when ing operations running smoothly.” Pit comes to making the financial services experience as convenient and time-efficient Count on a secure network as possible. In the case of treasury management, executives and business owners on the go have had the option of using wireless connections to access key online banking Union Bankʼs Mobile Business Center deploys the same security measures as the services. bankʼs Online Business Center, with options for multifactor authentication, as well as Now, they can access these banking services directly through their smartphones. the use of tokens where applicable. “Thereʼs tremendous potential for mobile banking to make life easier in the corporate Jegher points out that smartphone banking on a telecommunications network is rel- sector,” explains Jacob Jegher of Celent, a research and consulting firm focused on the atively secure as compared to on an open Wi-Fi network. “Youʼre not at the mercy of application of information technology in the global financial services industry. “Almost an open Wi-Fi system, as you may be if youʼre accessing a bank account on a laptop all executives already have smartphones glued to their hips, and financial institutions in in a public space,” he says. the forefront of this technology are now customizing account access for multiple mobile Similarly, Swartz points out, just using the mobile banking channel can inherently devices. increase fraud protection. “Mobile banking customers who receive Union Bank alert “The benefit is to enable ʻsuper usersʼ – those executives with managerial responsi- notifications via e-mail or text message have the ability to act on these alerts by log- bilities who hold the keys to certain functions – to be more productive while away from ging on to the account in question to see whatʼs going on,” he explains. “Itʼs just anoth- the office,” Jegher says. “One of the biggest drivers of corporate mobile banking is the er way we are helping our customers follow best practices. ability to improve productivity by increasing collaboration among users within an organ- “Weʼre always working behind the scenes to increase security levels with mobile ization.” banking as well as all of our banking channels,” he says. For instance, if a treasury staffer initiates a wire transfer, and the treasury manager Constant innovation required to approve the transfer is traveling, the managerʼs approval by smartphone Union Bank intends to roll out additional features and functions for the mobile bank- can eliminate delays. ing application based on customer experience and feedback. “Executives required to approve multiple wire transfers can do so while waiting at an “Weʼre relying on our customers to help us drive the development of the next wave,” airport, saving them the hassle of spending time when they get back home or to their Anderson says. “Weʼve always been customer focused, and with mobile banking as hotel room,” he says. well as with our online alerts and notifications, weʼre enabling customers to always Itʼs also a very valuable tool for a small business owner who often “wears multiple know exactly where their business stands 24/7. hats – sales, marketing, accounting, finance – and who is often on the go,” Jegher says. “Weʼll always be there to support new devices – iPhone, BlackBerry or otherwise – Relying on customer feedback that our customers are using,” Anderson says. “Weʼre committed to investing in the In order to gauge mobile banking demand, Union Bank reached out to its commercial innovation necessary to move with technology and market trends in a changing mobile customer base. “The response to our query was clear,” says Michael Anderson, Senior environment.” Vice President and Manager of Commercial Product Management. “Our customers wanted mobile banking, and they were also clear about the features they would use.” The top three features requested were the ability to check balances, conduct intra- bank account transfers and approve wire transfers. Susan Beat, CTP, AAP Having leveraged Web-based technology to design an application specifically for mobile banking, Union Bank is among the mobile banking leaders in the commercial Susan Beat, CTP, AAP, is Senior Vice President space. The bankʼs service is launching in second quarter 2010 with all three of the top for Commercial Treasury Services at Union requested features. In addition, there is no limit to the number of Union Bank accounts Bank, N.A., with responsibility for serving com- that can be accessed, and fund balances can be displayed in all major foreign curren- cies. mercial clients in Orange County and San Diego. “Weʼve been very conscious of designing an application that is user friendly,” says She has over 25 years of banking experience. Richard Swartz, Senior Vice President and Unit Manager, noting that the application is available in iPhone and BlackBerry versions, and in a third version for all other smart- Susan can be reached at (949) 553-7024 or phones. Both the iPhone and BlackBerry applications are designed to match the spe- [email protected]. cific look and usability features of each of those devices. The launch of the new application is coming at a time when mobile banking access About UnionBanCal Corporation and Union Bank, N.A. Headquartered in San Francisco, UnionBanCal Corporation is a financial UnionBanCal Corporation is a wholly-owned subsidiary of The Bank of Tokyo- holding company with assets of $85 billion at March 31, 2010. Its primary Mitsubishi UFJ, Ltd., which is a subsidiary of Mitsubishi UFJ Financial Group, subsidiary, Union Bank, N.A., is a full-service commercial bank providing an Inc. Union Bank is a proud member of the Mitsubishi UFJ Financial Group array of financial services to individuals, small businesses, middle-market (MUFG, NYSE:MTU), one of the world’s largest financial organizations. companies, and major corporations. The bank has 346 banking offices in California, Oregon, Washington and Texas and two international offices. Visit www.unionbank.com for more information. WOMEN-Guide:SupplementS.q 4/30/10 12:24 PM Page 25 May 3, 2010 Get local breaking news: www.ocbj.com Page B-25 ORANGE COUNTY BUSINESS JOURNAL / WOMEN IN BUSINESS AWARDS ADVERTISING SUPPLEMENT Need more bandwidth for your business? You could call an endless phone loop, or you could just call Lisa. When you need data, voice, video or transport services, local service is better service. Only Cox Business gives you direct access to friendly, expert representatives like Lisa and a local headquarters where sales, service, technical support, billing and all other departments are under one roof. Discover Orange County’s most valuable business connection. Call us at 866.546.2022 or log on to www.cox.com Telephone services are provided by Cox California Telcom, LLC © 2010 CoxCom, Inc., d/b/a Cox Communications Orange County. All rights reserved. WOMEN-Guide:SupplementS.q 4/30/10 12:24 PM Page 26 Page B-26 Get local breaking news: www.ocbj.com May 3, 2010 ORANGE COUNTY BUSINESS JOURNAL / WOMEN IN BUSINESS AWARDS ADVERTISING SUPPLEMENT UC Irvine Doctors, Researchers Take Aim at Gynecologic Cancers n the broad spectrum of cancer, gynecologic malignancies performs single-incision laparoscopic hysterectomies on are among the most feared. For good reason. This group of patients of more normal girth, minimizing pain and scarring and cancers, including ovarian, uterine, cervical, vaginal, vulvar facilitating a faster overall recovery, and removes pelvic mass- and endometrial, strikes at a womanʼs very core: her repro- es in uterine and cervical cancer patients. ductive organs. A complicating factor is that each type of Cutting-edge research Igynecologic cancer is unique, with different signs and symp- toms, risk factors and prevention strategies. Additionally, all On the research front, patients have access to high-priority women are at risk – Centers for Disease Control and Prevention clinical trials, often through the NCI-supported Gynecologic statistics show that more than 76,000 women are diagnosed Oncology Group. Tewari is the global principal investigator for annually, with nearly 28,000 losing their lives. the worldʼs first randomized trial evaluating the ability of the However, these days there is reason for optimism, thanks in drug Avastin® (bevacizumab) to block the formation of blood part to the Chao Family Comprehensive Cancer Center at vessels that nourish cervical cancer, thus starving the disease. University of California, Irvine Medical Center. One of 40 centers Studies leading to the use of Avastin – projected by many to be designated by the National Cancer Institute (NCI) as a “compre- the next great cervical cancer drug – originated through UC hensive cancer center” based upon overall excellence – and the Irvine research. only one in Orange County – the cancer centerʼs nationally rec- UC Irvineʼs Dr. Krishnansu S. Tewari is researching “Blocking formation of these blood vessels is a brand new ognized gynecologic oncology program is giving hope to women.