1"I N Acq Branch G R Erls Nit Library Bz-7S47 3 the I (Al'b") As ANON and RADIO Itaxrel Air Force Itantonery Ala

35 Cents

6 i University St B1 Air Y loC 1"I N Acq Branch G r erls nit Library bz-7s47 3 THE I (al'b") as ANON AND RADIO Itaxrel _ Air Force Itantonery Ala

JANUARY 14, 1963

NAB rejects idea of government limitation Simulmatics says its pre -testing technique on radio population 29 will benefit radio 42

That FCC radio freeze: how it is affecting Hope growing for radio -tv access in House; equipment manufacturers 56 McCormack willing to discuss it 64 COMPLETE INDEX PAGE 7

ri DERING OF THE WORLD OF FOOD BUILDING FOR THE 1964 -1965 NEW YORII-.X 4tß

SPOT TV Today's successful national advertisers use Spot Tele- vision to match message to market. With Spot TV they can vary their schedules according to product usage and brand acceptance. These quality stations offer the best MODERN SELLING of Spot Television in their markets. IN MODERN AMERICA KOB -TV Albuquerque WVUE New Orleans WSB -TV Atlanta WTAR- TV.Norfolk- Newport News KERO -TV Bakersfield KWTV Oklahoma City WBAL -TV Baltimore KMTV Omaha WGR -TV Buffalo KPTV Portland, Ore. WGN -TV Chicago WJAR -TV Providence WFAA -TV Dallas WTVD Raleigh- Durham KDAL -TV Duluth- Superior WROC -TV Rochester WNEM -TV Flint -Bay City KCRA -TV Sacramento KPRC -TV Houston KUTV Salt Lake City WDAF -TV Kansas City WOAI -TV San Antonio THE ORIGINAL STATION REPRESENTATIVE KARK -TV Little Rock KFMB -TV San Diego KCOP Los Angeles WNEP -TV.Scranton -Wilkes Barre WISN-TV Milwaukee KREM -TV Spokane NEW YORK CHICAGO ATLANTA BOSTON DALLAS KSTP -TV ..Minneapolis -St. Paul WTH I -TV Terre Haute DETROIT LOS ANGELES SAN FRANCISCO ST. LOUIS WSM -TV Nashville KVOO -TV Tulsa SIOUX CITY'S AWARD WINNING KVTV NEWS STAFF

KVTV NEWSMAN KVTV NEWSMAN CHARLES POWELL LARRY RODERICK

KVTV NEWS DIRECTOR HUGH SMITH

KVTV SPORTS DIRECTOR KVTV WEATHER MAN GENE SHERMAN GENE EDWARD

KVTV NEWSMAN CHARLES HARNESS

SIOUX CITY KVTV ei When it HAPPENS they see it FIRST SIOUX CITY 'J 11 in SIOUX CITY on KVTV, Channel 9 KVTV More than 50 quarter hours of local -live news and public affairs program- ing is prepared and presented weekly by KVTV's on- the -scene news SIOUX CITY staff. In Sioux City and Siouxland news is important . . . because KVTV has treated it as such for over nine years, people habitually dial KVTV, KVTV Channel 9,for the complete news picture. Sell your product on the station SIOUX CITY in Sioux City that people look to for the news . . and just about every- KVTV thing else, too. That's KVTV, Channel 9. See your KATZ man. SIOUX CITY Ilk: KATZ ACF.NCY:.re. 1L.. x...... n-.,..

PEOPLES BROADCASTING CORPORATION

KVTV . . . Sioux City, Iowa WNAX . . . Yankton, South Dakota KVTV WGAR . . . Cleveland, Ohio WRFL) . . . Columbus -Worthington, Ohio CHANNEL 9 SIOUX CITY, IOWA WMMN . . . Fairmont, West Virginia CBS ABC Add a bowlful of people to the readers of your ad

Suppose you take a page in Life Magazine. Circulation, on a sheet of statistics. But in flesh- and -blood people, it 7,000,000. Readership, 31,000,000 adults. An increase is. An outstanding agency doesn't settle even for a fine in the readers of your ad by one -fifth of 1% of that audi- readership rating, but is always looking for more -a big ence just about fills the Yale Bowl! A small increase in percentage or even the little increase that still adds a readership and persuasiveness may not look impressive bowlful of people. Young & Rubicam, Advertising

BROADCASTING, January 14, 1963 3 Whatever your product, Channel 8 moves goods. On WGAL -TV your sales message reaches more families in the drug prosperous Lancaster -Harrisburg- York - Lebanon market. Why? Because WGAL -TV blankets these key metropolitan areas and is the favorite by far with viewers in many other areas as well. Your cost per thousand viewers? Less sales than that of any combination of stations in the area. per dollar

Channel 8 NBC -CBS Lancaster Programs STEIN MAN STATION Clair McCollough Pre

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

4 BROADCASTING, January 14, 1LC; Phoenix prelude On eve of NAB's winter board CLOSED CIRCUIT meeting in Phoenix which begins to- tions. But commission itself would group and that impact is purely in- day (Jan. 14) word was leaked that have to okay follow -up letters. Com- direct. Unusual aspect of subcommit- NAB President LeRoy Collins is mission hopes proposed procedure, tee report is that it will be made di- among those under consideration for which Broadcast Bureau has been in- rectly to tv board and not to subordi- chairmanship of new Space Commu- structed to put in draft form, would nate tv code board. Chairman is Wil- nications Corp. Timing apparently clarify situation. liam B. Pabst, KTVU (TV) Oakland, was key since just three weeks earlier Calif., also chairman of tv code board, authoritative sources said Mr. Collins Sales good despite strike who will be at Phoenix meeting. definitely had not been proposed. Newspapers can expect no solace Since NAB board will consider Gov. from study currently in works at TvB TIO's future Collins' future this week -after two and due for wide distribution shortly. agenda, but expected to years of brinkmanship -space ap- Not on It reportedly has found that despite arise at NAB winter board meeting in pointment possibility is calculated to strike which has shut down all major this week, is future of Tele- become factor in negotiations for ex- Phoenix New York newspapers since early De- vision Office which de- tension or severance of his contract. Information cember, leading many advertisers to rives its support from tv station and experiment with, or expand in, tv and Supporters of Gov. Collins are ex- network members but functions in radio, retail sales have been affected pected to argue that he should be conjunction with NAB. Move has insignificantly, if at all. ,given extension of his $75,000 -plus been revived for absorption of TIO contract perhaps for three years. If Overpopulation aftermath functions within NAB public relations space job is offered (and Gov. Collins activities, but reportedly is opposed says he is unaware of it) he then Here's curbstone opinion on what by number of tv board members, in- could make decision. Space chair- FCC will do on radio station over- cluding Joint Board Chairman Clair man's duties include arranging par- population issue in wake of last week's R. McCollough. TIO's income is ticipation of foreign governments proceedings (story page 29): Tighten understood to be in excess of $500; in space program; testifying before up engineering standards where need- 000 while NAB annual return is about Congress, and handling overall public ed; closer scrutiny of financial respon- $1.7 million. relations. President would be execu- sibility of applicants, particularly in tive experienced in business or bank- areas now having service; less strin- CBS News move ing with emphasis on administration gent financial requirements in "white" CBS has exercised option for pur- rather than politics. Chairman of in- areas where no present service exists; chase of Army Times' building in mid- with corporators of space corporation is closer scrutiny of compliance en- town Washington for its news opera- Philip L. Graham, president and chief gineering standards, particularly where tions and hopes to occupy structure, executive officer of Washington Post directional antennas are authorized. after remodeling, during first half of close of Gov. Col- Company, friend Goelet revival? 1964. CBS News now occupies space lins and prime mover in latter's NAB in Broadcast House, where Washing- appointment. Revival of National Audience ton Post- Newsweek stations (WTOP- Board, which suspended operations AM-FM-TV) are housed. Army Vhf drop -ins last fall for economic reasons, is be- Times' building, two -story structure ing considered by its president and seems to plus parking area at 2020 M Street, Staff -level premise at FCC founder, Peter Goelet of New York. vhf -uhf receiver is N.W., will be designed to accommo- be that all- channel Mr. Goelet last week confirmed re- uhf date CBS News' long-term needs. only one element in push to get port that considerable support has established. Other actions talked: de- ABC last month moved its Washing- generated from public, broadcaster - ton news operations from Evening intermix top 75 markets by making network and government sources and them all vhf, covering 90% of all tv Star -WMAL studios at upper Con- that he has under consideration re- necticut Avenue to its own building viewers. This can be done, some say, organization that would permit him some may opposite Mayflower Hotel. by drop -ins even though to resume its service in programming involve short -separation. field, possibly with outside funds. De- Collins there first FCC won full congressional assent cision may be made within next While NAB President LeRoy Col- to all- channel set legislation by prom- month. lins will not appear at FCC hearing out proposals to de- ising not to carry Not ready for action in Omaha on local tv programming intermix eight cities, but this involved (see page 72), he plans to beat FCC replacing sole existing "v" channel While NAB's directors discuss fu- to Nebraska by five days with attack with uhf. Reverse strategy -to make ture of Gov. LeRoy Collins at Phoe- on agency's citywide programming in- these and other cities all vhf -is con- nix, it's unlikely they will act on basic vestigations. Gov. Collins will speak sidered by staff lawyers as not break- problems of cigarette commercials and to Nebraska Broadcasters Assn. in ing faith with Congress. tv, which drew nationwide publicity Lincoln Jan. 23 and is expected to ex- after Collins denunciation last Novem- pand on his position that such hear- Letter spree curbs ber. Special three -man tv code sub- ings are unfair to stations involved. expected to report it FCC, disturbed by procedural de- committee doesn't feel qualified to study scien- Cold cash cold lays as well as censorship implications problem of letters written by staff to stations tific and moral aspects of Insiders in financial- brokerage field and isn't sure NAB itself is compe- seeking license renewals, is consider- report insurance companies and banks ing procedure to limit staff's author- tent. have gone "cold" on newspaper finan- ity. Proposal would let staff lawyers Basic element of cigarette problem, cing and ascribe it to crippling strikes write initial prototype letter seeking subcommittee feels, is fact that adver- in New York and Cleveland, along information under redefined instruc- tising is not directed at pre- teenage with track record of past few years.

Published every Monday, 53rd issue (Yearbook Number) published in November, by BROADCASTING PUBLICATIONS INc., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C., and additional offices. Weekly, 88 "In Depth News reports" scoop the TV sky in Cleveland. Adair's City Camera, Walter Cronkite, Doney's Features, Armstrong's International Reports, plus CBS -TV's IflwJw comprehensive coverage are more reasons why WJW -TV- Cleveland delivers up to twice to the spot audience on a CPMH basis, compared to the nation's top 15 markets. Want CI.EVELANC know the facts? Call your Storer Television Salesman - WJW -TV CBSSin Cleveland. J

LOS ANGELES PHILADELPHIA CLEVELAND MIAMI TOLEDO DETROIT KGBS WIBG WJW WGBS WSPD WJBK STOKER NEW YORK MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT BROADCASTING COMPANY WJBK-TV STS WHN WIT!-TV WJW-TV WAGA-TV WSPD .TV

6 BROADCASTING, January 14, 1063 WEEK IN BRIEF

Though jackets weren't shed, the NAB -FCC shirtsleeve From the perspective of a Federal Reserve Bank research session on radio birth control helped clear the air. NAB post, a government observer points out what's wrong with wants no artificial limits on grants but tighter engineer- media. He argues many broadcasters are victims of a ing, financial requirements. See lead story .. . numbers game and don't understand the public. See ... ENGINEERED RADIO BIRTHS ... 29 IS MASS AUDIENCE PASSING? ... 42

Incidentally, this birth control crisis has been a long More signs of sticky relations between the White House time developing, judging by a background review of and newsmen appeared last week when Mona Lisa's for- radio's growth since World War II. A perspective on the mal debut was a technical flop. Now White House, un- news in which this dramatic story is narrated. See ... happy at radio -tv, talks of pooled -only pickups. See ... HOW CONTROL TALK BEGAN ... 30 MONA LISA'S GARBLED SMILE ... 68

Will computers replace the human mind? It's hard to The year 1963 will be remembered as the era of the big tell what's next as these ingenious devices are given new spanking, judging by the FCC's annual report. The com- uses. The latest -pre- testing of radio commercials by mission disciplined stations to an unprecedented degree,

Media -Mix method of Simulmatics Corp. See .. . the report says. Complaints increased, too. See ...

RADIO AND MEDIA -MIX ... 42 FCC'S '62 ENFORCEMENT .. . 76

Sam Rayburn is dead but his radio -tv ban lingers on. Fm stereocasting is still in an early stage of develop- Now several House bills would remove the "Rayburn ment. It's profit potential is often argued. Now two youth- Rule" and make public hearings available to mike and ful San Franciscans say they are making money from camera coverage so the public can observe. See .. stereo by quality programming and engineering. See . END TO RAYBURN BAN? ... 64 FM STEREO SUCCESS STORY... 54

After four years of hearings and court reviews, WLOF -TV That South Carolina radio station that lost its license Orlando, Fla., has been cleared by the FCC of attempts to renewal because of purported obscenities isn't going influence former Commissioner Mack. Chairman Minow down without a fight to the finish. It now promises to take dissented and favored reopening of proceeding. See .. its case to a federal appellate court. See ... FCC CLEARS MID -FLORIDA ... 66 APPEAL IN KINGSTREE CASE ... 70

DEPARTMENTS BROADCASTING Sa SSSSS AT DEADLINE 9 LEAD STORY 29 BROADCAST ADVERTISING 40 THE MEDIA 51 Published every Monday, 53rd issue (Yearbook Number) published in BUSINESS BRIEFLY 46 MONDAY MEMO 24 November by BROADCASTING PUBLICA- TIONS, INC. Second -class postage paid CHANGING HANDS 52 OPEN MIKE 16 at Washington, D. C., and additional CLOSED CIRCUIT 5 OUR RESPECTS 99 offices. Subscription prices: Annual sub- DATEBOOK 12 PROGRAMMING 60 scription for 52 weekly issues $7.00. Annual subscription including Year- EDITORIAL PAGE 100 WEEK'S HEADLINERS 10 book Number $12.00. Add $2.00 per year for Canada and $4.00 for all EQUIPMENT & ENGINEERING 56 other countries. Subscriber's occu- FATES FORTUNES 80 pation required. Regular issues 35 & cents per copy. Yearbook Number FILM SALES 62 $5.00 per copy. Subscription orders and address FINANCIAL REPORTS 78 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales St., N.W., FOR THE RECORD 85 Washington 6, D. C. On changes, please include both old and new GOVERNMENT 64 addresses plus address label from front cover of magazine. INTERNATIONAL 78 rU,

BROADCASTING, January 14, 1963 1 "I don't know

what I ' d do without you." "I'm carrying the torch for you."

WJXT puts your name on everyone's lips in the total North Florida/ Represented by TuAR South Georgia regional market. The tidy lead of 30 % more homes WJXT JACKSONVILLE, FLORIDA reached inside Jacksonville expands to a thundering 210 % more homes POST- NEWSWEEK STATIONS A owls.... OF outside the metro area ! More people . More efficiency. More value. THE WASHINGTON POST COMPANY

Source: July 1962 NSI. 9 A.M. to MldWSht news as on this be ins on page 10 Complete coveragecove of week begins on page 29 Al DEADLIN E KTTV to Metromedia on ratings in hope of putting issue in Ribicoff for radio -tv perspective. for $10 million -plus Commentary, of media policy nature, Connecticut's new Democratic notes BBDO, has never overempha- Negotiations for sale of KTTV (TV) senator, former HEW Secretary sized ratings and that agency uses them by Los Angeles Times and Mirror to Abe Ribicoff, intends to become for trends information. Agency says, Metromedia was on verge of consum- one of the most prolific users of moreover, it has always questioned ade- mation Friday and announcement of broadcast media in maintaining quacy of sample among all ratings serv- transaction was planned today. contact with constituents. ices and has been pushing for enlarge- Price for ch. I I independent was Questions propounded by folks ment of sample. Implication is that in- believed to be in over -$l0- million area. back home will, whenever feasi- dividual ratings themselves cannot be Upon FCC approval Los Angeles ble, be answered by tape record- end -all to media problems. outlet will give Metromedia its seventh ings for radio use. Senator has BBDO's comment is expected to be tv station vhfs and two uhfs -five -as tape recorder at his elbow; was circulated this week to all of its clients. well as four am and four fm outlets. schooled in techniques by his close Metromedia stations: WNEW -AM- friend, Rudy Frank, vice FM-TV WTTG presi- Authorities checking New York, (TV) dent of WELI New Haven and Washington, KOVR (TV) Stockton, state fish and game commissioner. shortwave's programs KMBC-AM -FM Kansas -TV City, all Sen. Ribicoff attributes his elec- vhf stations; WTVH Peoria and Authorities are investigating opera- (TV) tion in large measure to judicious WTVP (TV) Decatur, both Illinois tion of international shortwave station, use of broadcast media during his transmitting with 50 kw power from (uhf outlets); WHK -AM -FM Cleve- vigorous campaign last fall. "They land and WIP -AM -FM Philadelphia. Red Lion, Pa., in both English and were major factors in reaching the News of purchase Russian, and espousing extreme right - negotiations came electorate quickly and effectively," same week wing philosophies in tempo with John FCC cleared John W. Sen. Ribicoff said, "and were sin- Kluge, Birch Society. chairman and Metromedia pres- gularly important because I could Station, transmitting since Novem- ident, of charge of participating in off - not launch my campaign until the ber, has reported its shortwave broad- record activities in 1957 hearing for eleventh hour due to my duties as ch. 9 in Orlando, Fla. (see page 66). casts are being used domestically by up- a cabinet member in Washington." Mr. Kluge was principal stockholder of ward of 300 broadcast stations. group which received Orlando grant, According to FCC, international now WLOF -TV. He does not now, shortwave station, WINB, was granted however, hold any interest in Florida in May 1960 to Rev. John M. Norris, station. NAB joint board opens to operate with 50 kw power, assigned Metromedia owns Foster & Kleiser, sessions in Phoenix to various frequencies in the interna- outdoor advertising. It sold commer- tional band (6 -25 mc) depending on cial international shortwave station NAB joint board opens week of com- seasons. FCC public files on station WRUL, with transmitter at Scituate, mittee and board sessions today (Jan. were stripped, presumably because of Mass., to Mormon Church last month 14) at Camelback Inn, Phoenix, Ariz. investigation. Rev. Norris is also li- for over $1.7 million. After series of committee meetings, censee of WGCB -AM -FM Red Lion. Los Angeles Times- Mirror Co., joint board convenes tomorrow after- owned by Chandler family, established noon followed by tv board Wednesday. FCC holds up renewals KTTV in 1949. Operating on ch. I I, radio Thursday and final joint session it uses 135 kw. Robert W. Breckner Friday. for Pacifica outlets is president of Times -Mirror Broad- Range of subjects from cigarette ad- Pacifica Foundation licenses for fm casting Co., KTTV licensee. vertising problem and President LeRoy stations in California and New York LeSueur Collins' contract renewal to legislative, are being held up by FCC because of to Voice regulatory and budget problems will be complaints about programming, FCC as Swing replacement considered during week (BROADCAST- staff said Friday (Jan. 11). ING, Jan. 7). Larry LeSueur, CBS news corre- Senate Internal Security Subcommit- spondent, New York, takes year's leave Two members of 43 -man board will tee concluded two days of secret hear- and joins U. S. Information Agency in be unable to attend meeting because of ings on Pacifica stations Friday in which Washington Tuesday (Jan. 15) as sen- illness, NAB headquarters said. They it followed up "information indicating ior political analyst and commentator are Julian Haas, KAGH Crossett, Ark., that there may have been communist on Voice of America. Newsman with and Harold Essex, WSJS -AM -TV Win- efforts to infiltrate a radio chain" (see network since 1939, Mr. LeSueur fills ston- Salem, N. C. page 72). post partially vacated in March 1962 Sen. Thomas J. Dodd (D- Conn.), when Raymond Gram Swing, 75, long- BBDO plans comments vice chairman, conducted probe, which time commentator with networks and on FTC ratings order he said was held in executive session more recently in top VOA commentary "to protect innocent persons from un- role, reduced his schedule at Voice to BBDO, New York, in anticipation of favorable publicity," had not gone into concentrate on book of memoirs he is client puzzlement over initial newspaper program content. compiling. accounts of consent decree signed by When investigation would continue Mr. LeSueur will be paid $17,400 ratings services with Federal Trade Sen. Dodd could not say, but he re- and will work under Alexander Klie- Commission (BROADCASTING, Jan. 7), vealed other persons have been sub- forth, VOA program director. reportedly has prepared commentary poenaed.

more AT DEADLINE page 10

BROADCASTING, January 14, 1963 9 say possible assignments uncovered by WEEK'S HEADLINERS study would be available for commercial as well as educational television. Robert H. Live committee replacing Mr. Vogel, NAEB will present report to U. S. O'Brien, execu- served as chairman since February Office of Education and FCC with rec- tive vp and treas- 1958. He is president of American ommendation that study be basis for urer of Metro- President Lines and member of board new uhf allocation table. Present as- Goldwyn -Mayer, of Space Satellite Corp. Changes in signments wouldn't be disturbed under New York, elect- administration were expected as result proposal. ed president and of MGM's earnings decline in fiscal '62. FCC staff is doing similar study with- executive out computer assistatnce; it is expected chief Gordon H. officer, succeed- to be completed next month. It re- Johnson, senior portedly will roughly parallel conclu- ing Joseph R. vp and member Vogel. Mr. Vogel sions in NAEB report. 1;14 of executive com- was elected chair- Mr. O'Brien mittee of Dancer- man succeeding Senators get copies Fitzgerald - Sam- George K. Killion. Mr. O'Brien joined ple, New York, of delinquency report MGM in August 1957 as vp and treas- elected executive Senate Juvenile Delinquency Sub- urer. He was elected executive vp in vp. Mr. Johnson committee report on television is now December 1961. Prior to joining joined D -F -S in in "final form" and was circulated to MGM, Mr. O'Brien served as financial 1944 as account subcommittee members Friday (Jan. vp and member of board and executive Mr. Johnson supervisor. He 11), said Sen. Thomas J. Dodd (D- committee of American Broadcasting- was elected vp in Conn.), chairman. Paramount Theatres and executive vp 1947 and senior vp in 1959. Mr. John- Senator would not reveal whether re- of ABC. Mr. Vogel was president of son is filling post left vacant since Octo- port, awaited since hearings concluded Loew's Theatres prior to his election ber 1961 when Chester T. Birch be- last spring (BROADCASTING, May 21, as MGM president in 1956. Mr. Kil- came agency's president and Clifford 1962), includes proposals for legisla- lion, who was elected to MGM execu- L. Fitzgerald, chairman. tion, nor would he say whether he has law -making ideas of his own on subject. But Sen. it he For other personnel changes of the week see FATES & FORTUNES Dodd made clear is not closing door on possibility legislation could come from hearings. Alabamans unmollified Claremont Tv Inc. for new vhf trans- Report draft was reviewed by chair- lator stations on chs. 2, 6, 10 and 12 man late last year and sent back for by NBC -TV's apology in Claremont, N. H., to translate pro- revision, mainly to add "recently un- effects sex and Exchange of telegrams between Rep. grams of WENH -TV Durham, WMUR- covered evidence" of violence have children (CLOSED Kenneth A. Roberts (D -Ala.) in Wash- TV Manchester, both New Hampshire, on tv on CIRCUIT, Dec. 24, 1962). ington and NBC in New York Friday WRLP (TV) Greenfield, Mass., and (Jan. 11) followed congressman's earli- WCAX -TV Burlington, Vt. In making Kemper defends stand er complaint that NBC wouldn't let grant agency dismissed petition by Bel- Alabama Gov. -elect George Wallace lows Falls Cable Corp., area catv sys- in ABC breach suit appear at half -time on network's Dec. tem which claimed that grant of trans- ABC's $452,000 breach of contract 29 telecast of Blue -Gray football game lators in area would cause interference. suit against Kemper insurance com- because of objections by NBC's legal Commission ruled that catv operators panies was challenged Friday (Jan. 11) department. are not viewers, and are not entitled to and network was charged by defendant Rep. Roberts said reply from Tom interference protection given viewers, with failure to provide sponsor protec- S. Gallery, NBC director of sports, is because they receive tv signals for pur- tion. pose fee, as unsatisfactory. He wants names of per- of redistributing them for James S. Kemper, board chairman, free sons involved, despite NBC's apology, opposed to service provided by said his company was within its rights letters of explanation and expression of translators. Catv can alleviate interfer- when it canceled out of ABC Evening regret. ence, commission said, by changing an- Report after furor aroused by Nation- NBC said refusal to let Mr. Wallace tenna site or use of microwave relay. wide Insurance's Howard K. Smith make tv appearance "apparently arose Commission warned, however, that it News and Comment show about Rich- will not condone deliberate attempts by because of a misunderstanding on the ard M. Nixon on which Alger Hiss ap- part of NBC's production personnel at translators to create interference to catv. peared. the game." Who invited Mr. Wallace 3,298 uhf stations Public confused show as Kemper's was unclear Friday. because announcement at end of Eve- Rep. Roberts also was irked because possible, study finds ning Report plugged Mr. Smith's pro- on same day of Blue -Gray game, Cali- Present 1,500 uhf assignments can gram, Mr. Kemper argued. Therefore fornia Gov. Pat Brown appeared on be more than doubled, to 3,298, ac- ABC violated sponsor protection clause East -West game telecast. cording to report expected this week. of contract by putting announcement Prepared by National Assn. of Ed- inside Kemper news program, he said. ucational Broadcasters, report is based FCC refuses to protect Jack Beall Jr., 64 dies interference on computer study done with aid from catv from Jansky and Bailey, Washington, D. C., Jack Beall Jr., 64, retired ABC cor- Catv systems may not claim protec- consulting engineers, and FCC. respondent, died in Washington hospi- tion from interference by translator sta- Project was financed with $55,258 tal Friday (Jan. 11) of respiratory tions, commission ruled last week in grant from Dept. of Health, Education failure before surgery. Mr. Beall was granting four applications for translator and Welfare under statute providing born Dec. 6, 1898 in Waxahachie, Tex. facilities. funds for development of new educa- He also had served at WLW Cincinnati, Commission granted applications of tional media. NAEB officials, however, NBC in New York and on newspapers.

10 BROADCASTING, January 14, 1963 SUPERCAR THE JO STAFFORD SHOW featuring Mike Mercury starring Jo Stafford

AN OF THE WORLD SIR DRAKE. starring Craig Stevens starring Terence Morgan

THIS YEAR AS IN EVERY YEAR ITC OFFERS EXCITING MR. PIPER arring Alan Crofoot NEW TV PROGRAMMING FOR WORLDWIDE DISTRIBUTION

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A calendar of important meetings and ers; Stephen Labunski, WMCA New York; Maorie Webster, CBS Radio Spot Sales; events in the field of communications Stephen Riddleberger, ABC owned radio stations; Edmund C. Bunker, president - 'Indicates first or revised listing elect, RAB; and John Mooney, WKGN Knoxville, are among participants. JANUARY Jan. 23- Winter meeting of Colorado Jan. 14- Deadline for filing of responses to Broadcasters Assn., Hilton Hotel, Denver. FCC political questionnaires. Meeting includes a cocktail party and dinner for members of the Colorado legislature. Jan. 14- Academy of Television Art. & Sciences; BBC documentary film, "Televi- Jan. 23- Colorado AP Broadcasters Assn., sion and the World." Collier Young, co- meeting. Hilton Hotel, Denver. AP assistant ordinator. Hollywood Palladium, Hollywood. general manager Lou Kramp will address the session. Members will firm up plans for Jan. 14- 18-NAB board meeting. Camel - a news clinic for radio and tv newsmen. back Inn, Phoenix, Ariz. Jan. 23-24- Nebraska Broadcasters Assn. Jan. 15 - Deadline for foreign entries for convention. Hotel Cornhusker, Lincoln, Neb. third International Broadcasting Awards NAB President LeRoy Collins will be prin- competition of Hollywood Ad Club. Entries cipal speaker. should be sent to IBA, P.O. Box 38909, Hol- lywood 38, Calif. Jan. 23- 25- Association Public Affairs Con- ference, for business leaders and members ',Jan. 15-Junior Advertising Club of Los of trade and professional associations. Angeles. dinner meeting at Encore Restau- Sheraton -Park Hotel, Washington, D. C. rant. Robert Sutton, vice president and Program topics include "The Impact on general manager, KNX Los Angeles, will Business by the 68th Congress," "Business speak on "Broadcast Editorials." and the Dept. of Justice" and "The Busi- ',Jan. 16-New England Media Evaluators nessman and Politics." Assn. meeting. Karl Kritz, general man- "'Jan. 24-Wisconsin Broadcasters Assn. an- ager of WXCN -FM Providence, will speak nual meeting. Pfister Hotel, Milwaukee. MORE on "Fm Radio, Let's Accentuate The Posi- tive." Nick's Restaurant, 100 Warrington St., "'Jan. 24- Academy of Television Arts & Boston. Sciences, Hollywood chapter, meeting at 8 p.m. at theatre of the Directors Guild of KABC Jan. 17 -19- Sixteenth annual winter con- America. "Meet the Creative Team" session vention of South Carolina Broadcasters with the producers of Bonanza on deck. Assn., Wade Hampton Hotel, Columbia, S. C. H. Moody McElveen Jr., vp and gen- Jan. 25-Annual banquet of the Federal LISTENERS eral manager of WNOK- AM -FM -TV Co- Communications Bar Assn., Cotillion Room, lumbia, is general chairman. Among the Sheraton -Park Hotel, Washington, D. C. key speakers are: Edmund C. Bunker, Jan. 25 -AWRT Educational Fondation ARE 2 -CAR president -elect, RAB; Julian Goodman, board of trustees meeting, Savoy -Hilton vice president for news and public affairs, Hotel, New York City. NBC, and air personality Bud Collyer. Jan. 25 -27- American Women in Radio & Jan. 18-South Carolina AP Broadcasters Television board of directors meeting, OWNERS* Assn.. Wade Hampton Hotel, Columbia, in Savoy -Hilton Hotel, New York City. (Households owning 2 conjunction with the meeting of the South or more cars) Carolina Broadcasters Assn. Panelists will Jan. 28-FCC hearing on availability of discuss how to make full use of the AP local television programming in Omaha, news report-and how to make that report Neb. Commissioner E. William Henry pre- better by sharing in news gathering. Lamar siding. Caldwell, WHSC Hartsville, will discuss KABC LISTENERS the survey made by the Wire Study Com- Jan. 29 -March 3-Award winning examples mittee. of western editorial and advertising art, selected by Art Directors Club of Les 41.4% Jan. 18- Comments on FCC proposed rule - Angeles in 19th annual competition, on making to require applicants, permittees exhibit at Museum of Science & Industry, and licensees to keep file for public Exposition Park, Los Angeles. inspection of all broadcast applications. Jan. 30 -Feb. 2- National Winter Conven- Jan. 18- 20-Advertising Assn. of the West tion on Military Electronics, Ambassador L.A. AVERAGE mid -winter meeting, Mapes Hotel, Reno, Nev. Hotel, Los Angeles. The convention is co- sponsored by the Los Angeles section of Jan. 20 - Iowa AP Radio & Television Assn. annual winter workshop meeting in Institute of Radio Engineers and the Na- 35.6% Des Moines. Governor -elect Harold Hughes tional Professional Group on Military Elec- will address the luncheon session. Awards tronics. General Bernard A. Schriever, corn - to members mander of the U. S. Air Force Systems will be presented contributing General S. *Source: our recent Pulse the most to the Iowa AP report during 1962. Command, and Major Stuart Hoff, commander of U. S. Army Electronics Audience Profile Study of Los Jan. 21- Hollywood Ad Club luncheon meet- Command, will be principal speakers. Angeles. A free copy is available ing. Jack Izard, advertising manager, upon request. Chevrolet Div., General Motors, will receive Jan. 31- Deadline for nominations to plaque in recognition of the company's Radio Hall of Fame by those in broadcast- long history as a radio -tv advertiser. David ing as well as public. Address: American Dortort, production head of Bonanza, spon- College of Radio Arts, Crafts & Sciences, sored by Chevrolet on NBC -TV and Thomas Conrad Hilton Hotel, Chicago 5. heensld Natlinlb W. Samoff, NBC's west coast vice president Jan. 31-Deadline for comments to FCC by the Kau APace will speak, Hollywood Hotel. proposals of Jan. 21 (above). Jan. 21-Deadline for comments to FCC *Jan. 31-Minnesota AP Broadcasters Assn. rulemaking proposals to allow (1) joint annual meeting, Minnesota Press Club, Min- use of auxiliary tv stations and microwave neapolis. Chairmen of Minnesota Demo- facilities of closed- circuit etv systems for cratic and Republican parties will speak on transmitting on parttime and secondary the 1962 gubernatorial election and its news basis to on- the -air etv stations and station coverage, and will answer questions in an to closed- circuit; and (2) make available open forum. 1950 -1990 me band to etv for extended range, closed- circuit purposes. KABC FEBRUARY Broadcasters, Jan. 22- Georgia Assn. of Feb. 1- Deadline for entries in National conversation board meeting. U. of Georgia, Athens. Safety Council's annual Public Interest Jan. 22 -24 - Eighteenth annual Georgia Award contest to public information media. Radio -TV Institute, co- sponsored by Georgia Entries should be sent to National Safety Assn. of Broadcasters and U. of Georgia, Council, 425 N. Michigan Aye., Chicago 11, RADIO 7 Athens. FCC Commissioner E. William on official entry blanks available from Owned A Opnaled by American Broadastint- Paramount Theatres, Inc. Henry; Georgia Governor -elect Carl Sand- same address.

12 BROADCASTING, January 14, 1963 COURT IS IN SESSION

Your product stands trial tonight -on the TV screens of America. Will it be represented by topflight counsel?

Your case rests upon the commercial. In one minute it must present the evidence imaginatively, persuasively, believably. Only then can you expect the public to buy your product.

Our product is ideas, seasoned with experience. This combination has helped us win many a verdict for our clients - expressed in gratifying sales and profits.

N. W. AY E R & SON, INC. The commercial is the payoff

BROADCASTING, January 14, 1963 13 Intriguing! "The Key "... A suspenseful, war -time romance starring two of the most exciting screen personalities of our day- Academy Award -winners William Holden and Sophia Loren! The director: Carol Reed. The writer and producer: Carl Foreman. It's another of the 73 great box -office hits, newly released for television, that have been added to the roster of the COLUMBIA POST -48's.

Already sold to: WCBS -TV New York, WTPA Harrisburg- Lancaster, WGAN -TV Portland, Maine, WCAU -TV Philadelphia, WBBM -TV Chicago, WOOD -TV Grand Rapids- Kalama- zoo, KENS -TV San Antonio, WJHG -TV Mobile- Pensacola- Panama City, WAPI -TV Birmingham, WALB -TV Albany, Ga., WSYR -TV Syracuse, WBAY -TV Green Bay -Mari- nette, KHSL -TV Chico -Redding, KGMB -TV Honolulu, KLAS -TV Las Vegas, KPHO -TV Phoenix, KGW -TV Portland, Oregon, WRGB Albany- Schenectady and KMOX -TV St. Louis.

ti The COLUMBIA POST -48's are distributed exclusively by

SCREEN GEMS, INC.

-.:«,;..-

OPEN MIKE

The 1963 Yearbook and with sufficient planning and exposure to insure success. Otherwise . . . EDITOR: . . BROADCASTING YEARBOOK radio does a disservice to its clients and is, as usual, a superb job and absolutely the industry. Like any advertising me- invaluable as a source of all informa- dium, radio deserves only the status it tion. . . .-Bernard L. Yudain, Time earns for itself. Howard Stanley, Inc., Washington. Cavalier Advertising Agency, Norfolk, EDITOR:... I have grown used to hav- Va. ing this for daily use ... so much so that it would be very difficult to get Elephant size along without it.- Thomas C. McCray, EDITOR: KUJ received a call from a vice president & general manager, Walla Walla Valley grower that he had KNBC -TV Los Angeles. a head of cauliflower weighing over 20 [The BROADCASTING YEARBOOK issue, the 14 inches in ook library of television and radio pounds and measuring information, is now being distributed. Cop- diameter. He also said he bought the ies of this 632 -page reference work are from available at $5 each.] fertilizer, Elephant Brand, one

Largest audience Toys on tv EDITOR: Has BROADCASTING published of affluent adults anything in the past few years regarding the advertising of toys on television? Among Southern California Anything of a general nature would be helpful, but I'm particularly inter- radio stations, KPOL delivers ested in getting some idea of the fre- the biggest audience of affluent quency that a specific toy is exposed in a market during the pre -Christmas sea- adults at the lowest cost- 47¢per son. -Keith Olson, Colle & McVoy thousand. The size of the KPOL Advertising Agency Inc., Minneapolis. [Copies of pertinent articles have been for- audience always ranks near the warded to Mr. Olson.] tap among all radio stations in Radio help to retailers the area ...and is by the far EDITOR: . . Your article on the New largest compared to the four Los York strike hardship hurting radio [Ar DEADLINE, Dec. 31, 1962] reports that Angeles good music stations. "major radio stations appear to be turning a pretty profit. . . Yet they feel of our KUJ advertisers. So we picked Pulse data shows KPOL's that they're apt to make enemies, be- it up and took the picture with one of audience 80% bigger than the cause if strike drags on into January our salesmen (the cauliflower is the they'll have to start dumping strike ac- one without the glasses). The picture second good music station... counts to make way for returning na- is not only proof -of-purchase, but is larger than the second and third tional business. They're concerned, too, mighty LARGE proof of results. - lest new -to -radio retailers get poor re- Ken Brooks, KUJ Walla Walla, Wash. stations combined ...and seven sults because they don't know how to 'Challenge to Americans' ad times larger than the fourth use radio and hence become permanent- ly -and needlessly- soured on radio EDITOR: Three cheers for you! We are, station. This big audience is medium." of course, delighted that you ran the affluent, with family income Although too many of America's ra- "Challenge to Americans" ad, and dio stations are in the hands of inexper- everybody is most grateful to you. - substantially higher than the ienced, immature managements, I hope Theodore S. Repplier, president, The that the majority of New York's radio Advertising Council, Washington. Los Angeles county average. men are professionals who will grasp Advertising addressed to this the newspapers' unfortunate dilemma FTC & ratings as an opportunity to be of service to EDITOR: IS THERE ANY CHANCE GET- high concentration o fresponsive every commercial prospect... , OF Despite the fact that national busi- TING A DOZEN COPIES OF THE JAN. 7 prospects ISSUE OF BROADCASTING? produces outstanding ness might impart more prestige and PARTICULARLY results. For details call Fred provide heftier profits, I urge that no INTERESTED IN THE ARTICLE ON FTC local sponsor be kicked around for the AND RATINGS. -GRACE MCELVEEN, PRO- Custer at WE 8 -2345. big boys with fancier (though often MOTION DIRECTOR, WAFB -TV BATON sporadic) budgets. In the successful ROUGE, LA. years that I managed radio stations, I On never regarded a local merchant's dol- stereo monitoring lar as being any less valuable than a EDITOR: In your article, "EIA group to KPOL . . national advertiser's. AM /FM LOS ANGELES monitor stereo fm stations" [EQUIP- It is a radio station's job to insist MENT & ENGINEERING, Dec. 3], it is represented by Paul Raymer Company that retailers use its facilities properly stated that EIA is forming a nation-

16 BROADCASTING, January 14, 1663 FIRST IN DAYTIME FIRST NOV. /62 WITH FIRST IN NIELSEN, 6 AM - 5 PM, PRIME MON. - FRI. ADULTS METRO, DELIVERS AND TOTAL 5.8% MORE TIME! HOMES. ADULTS NOV. /62 ARB, THAN PM, 7:30 PM -11 2nd STA. MON. - SUN., NOV. /62 METRO AND ARB, TOTAL HOMES 9 AM -MID- NIGHT, I MON. - i SUN.

WAGA -TV STATION "B" STATION "C"

METRO SHARES* 40 41 19

*NOVEMBER 1962 ARB, 9:00 AM TO MIDNIGHT, MONDAY THRU SUNDAY lanza waga -tv

Inc. Television Sates, Represented by Storer

LOS ANGELES PHILADELPHIA CLEVELAND NEW YORK TOLEDO DETROIT KGB.\ 1I I BG !lTIP OW ci'!) IV/ K a- STORER MIAMI MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT BROADCASTING COMPANY 1PG B.V ¡Ili! -TI WAGA -TI' JVSPD -TI' WINK -TI'

BROADCASTING, January 14, 1983 17 wide monitoring group to check the BROADCASTING PUBLICATIONS INC. PRESm.NT SOL TAISHOEr transmissions of all fm stations broad- VICE PRESIDENT MAURY LONG casting in stereo... . VICE Persm wr EDWIN H. Jeans SECRETARY H. H. TAME It would seem to me that the proper Tezestmee B. T. TAISHO= Trendei thing [for ETA] to do would be to report COMPTROLLER IRVING C. MILLER AssT. Sec: TREAs. LAWRENCE B. TAISH0PV any deviations from the standards to the stations. The technical parameters BROADCASTING such as separation, frequency response TELEVISION AND RADIO and signal -to- noise, cannot be measured THE BUSINESSWEEKLY OF asked:' during program periods in any case. Executive and publication headquarters: would a BROADCASTING- TELECASTING Bldg.. 1735 DeSales It take qualified engineer with St., N.W., Washington 6, D. C. Telephone the proper instruments and with the Metropolitan 8 -1022. Which station cooperation of the station in transmit- EDITOR AND PUBLISH= ting the necessary tone signals to de- Sol Taishofl are you termine whether technical standards of Editorial ... the FCC's rules were being violated. VICE PRESIDENT AND EXECUTIVE EDITOR About all that could result from a Edwin H. James DIRECTOR listening listener report would be . corre- EDITORIAL (New York) to/ Rufus Crater spondence . . . which would prove MANAGING EDITOR have nothing. I would suggest that the Art King gentlemen of the EIA report anything SENIOR Eames: J. Frank Beatty, Bruce they think is irregular to the stations, Robertson (Hollywood), Frederick M. Fitz- gerald, Earl B. Abrams, Lawrence Christo- listened to? since they are the only ones in a posi- pher (Chicago), Dawson Nall; EXECUTIVE tion to check with any degree COPY EDnoe: Harold Hopkins; ASSOCIATE of ac- EDIToas: George Darlington. Leonard Zelden- curacy to see if deviations are occur- berg; STArr WRITERS : Sid Booth, Gary Camp- ring. bell, Jim deBettencourt, Larry Michie; EDS- TORIAL ASSISTANTS: Elizabeth Meyer, Chuck The policing functions of the Shaffer, Rosemarie Studer, Nancy K. Vane: SECRETARY ro THE PUBLISHER: Gladys Hall. FCC should be left to its trained engi- Washington neers rather than to a manufacturers' Business group such as EIA, whose qualifications VICE PRESIDENT AND GENERAL MANAGER to do this are doubtful at best. Parker Maury Long H. Vincent, VICE PRESIDENT AND SALES MANAGER chief engineer, WMTW- Winfield R. Levi (New York) FM-TV Poland Spring, Me. answered: ASSISTANT PUBLISHER Lawrence B. Taishoff

Look ma, no cigarette! SOUTHERN SALES MANAGER : Ed Sellers; Pao - DUCTION MANAGER: George L. Dant; TRAFFIC EDITOR: NAB President Collins has MANAGER: Harry Stevens; CLASSIFIED ADVER- WWDC 21.4% ... TISING: Dave Lambert; ADVeRTIsING Assort- ... commented that we ... should abolish ems: Robert Sandor, Carol Ann Jenkins, Terry Steel, Joyce Zimmerman SErnsYre tobacco advertising because cigarette TO THE GENERAL MANAGER: Doris Kelly. smoking "provides a serious Station A 17.2% hazard to COMPTROLLER : Irving C. Miller; ASSISTANT health of our teen -agers." AUDITOR: Eunice Weston. In good conscience we must agree. Publications and Circulation Station B 16.9% However, should go we not a step DIRECTOR Or PUBLICATIONS further and abolish all automobile ad- John P. Cosgrove vertising, since more teen -agers are CIRCULATION MANAGER : Frank N. Gentile; Station C 16.3% CIRCULATION AsSISTANTS: David Cusick, Chris- killed by automobiles than by smoking? tine Harageones, Edith Liu, Burgess Hess, And, James E. O'Leary, German Rojas, Eugene since California Welfare Depart- Sheskin. ment Station D 14.0% statistics show that more teen -age Bureaus unwed mothers conceive in automobiles New York: 444 Madison Ave., Zone 22, Plaza E 9.7% at drive -in movies than anyplace else, 5-8354. Station perhaps we should eliminate movie ad- EDITORIAL DmecroR: Rufus Crater; BUREAU News MANAGER: David W. Berlyn; AssocreTs vertising. Emma: Rocco Famighetti: START WRITERS: *Based on completed interviews Or perhaps we can only accept auto- John Gardiner, Diane Halbert, Larry Litt- man; ASSISTANT: Frances Bonovitch. in 2,598 mobile homes, September 9 to advertising for sports cars in VICE PRESIDENT AND SALA MANAGER: Winfield 20, 1962. Additional demographic which it would be impossible to become R. Levi; INSTITUTIONAL SALES MANAGER: Elea- nor R. Manning; Aavrarmme REPRESENTATrvas: material from this Trendex survey pregnant -especially when smoking a Don Kuyk Syd Abel; Ammonite ASSISTANT: available. Contact WWDC, 1627 K cigarette. Ellen Reilly. St., N.W., Washington Then, again, sports cars might in- Chicago: 360 N. Michigan Ave., Zone 1. 6, D.C. or Central 6 -4115. your John Blair man. crease the teen -age death rate. SENIOR EDITOR: Lawrence Christopher; Mm- Obviously, we have a problem. -Joe WET SAFER MANAGER: Warren W. Middleton, ASSISTANT : Barbara Kolar. Klaas, KY San Francisco. Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3 -3148. Showsheet correction SENIOR EDITOR : Bruce Robertson. WESTERN SALER MANAGER: Bill Merritt; As in : Vir- wwDODIO ginia Stricker. EDITOR: Your quarterly network show - Toronto: 11 Burton Road, Zone 10, Hudson shee (TV NETWORK SHOWSHEETS, Jan. 9 -2694. CORRESPONDENT: James Montagnes. 7), lists Wild Kingdom (Sun. 3:30 p.m., BROADCASTING* Magazine was founded in 1931 NBC -TV) as having participating spon- by Broadcasting Publications Inc., using the WASHINGTON, D.C. sorship. The show is sponsored in full title, BROADCASTING -The News Magazine of the Fifth Estate. Broadcast Advertising BLAIR by Mutual of Omaha health insurance. was acquired in 1932, Broadcast Reporter in 1933 represented nationally GROUP It is produced by Don Meier Produc- and Telecast* in 1953. BROADCASTn(G- TeLECASrnlc was introduced In 1946. by John Blair & Co. PLAN tions Inc., Chicago. -Pat Collins, Don *Reg. U. S. Patent Office MEMBER Meier Productions, Chicago. Copyright 1963 : Broadcasting PublicatfonsInc.

18 (OPEN MIKE) BROADCASTING, January 14, 1963 ROHN 500 foot -I1 TV Broadcast Tower Installation The following series of pictures present a dramatic story of the "Precision Planned" installation of a 16 Bay TV Antenna being mounted on a rugged ROHN 485' DD -H Broadcast Tower. Careful planning, engineering and years of experience of the ROHN manufacturing and installation teams are yours whenever you call ROHN for your requirements.

1 Unmounted 16 Bay Anten- na ready for mounting.

2 Assembled antenna, and 3 ROHN tower is shown beacon mounted on top section erected and ready for antenna of 485' ROHN tower now installation. ready for installation at top.

`WMBD -TV, Peoria, Illinois translator installation at LaSalle, Illinois - Channel 71. 4 Antenna, mounted atop the top tower section, begins journey - up.

5 Midway point of this "Pre- cision Planned" Installation.

Complete Engineering 6 Destination? Atop the gi- Specifications, Tower Erection ant already erected ROHN 485' Service and Costs DD -H TV Broadcast Tower! Available on Request.

WRITE - PHONE - WIRE R O H N manufacturing company Box 2000, PEORIA, ILLINOIS, U.S.A. - Phone: Area Code 309 - 637 -8416 Qualified and trained representatives available to serve you WORLD -WIDE! "World's Largest EXCLUSIVE- Manufac- turer of Towers and Accessories"

o...... a ; , , I I C A r/I.,., Nn 14751 f0/A71 SOAA BOOK NOTES THEY GAVE THE MESSAGE: (News- "Clearing the Air," by Edward P. "...a mind like a barracuda!" Morgan. Robert B. Luce Inc., 119 W. week) 18, N. Y. 267 pp. 40th St., New York "One of TV's most provocative half $4.95. Mr. Morgan is a commentator on hours:' (Los Angeles Times) the ABC Radio network and this book, "A keen mind, a pencil and the most an- to be on sale next Monday, is a selec- noying public -affairs program in TV to- tion of his "essays" carried on that network since he joined ABC from CBS in day:' (Look Magazine) 1955. "...provocative, sensible and challeng- The ABC commentator, it has been made video's usual run of com- said, enjoys the right to broadcast what ing... he pleases on his program with no in- DR. ALBERT E. BURKE mentary seem like a bedtime story:' terference, and the essays in fact at- (New York Times) test to Mr. Morgan's subjective treatment of his material and illuminate the undeniable success he has had with THEY HAD A MESSAGE: this form of presentation. They also make it immediately evident that he has had little hesitation in advocating the "Signing a blank check for Al Burké s unpopular view in his zeal to get at unblank mind is the best investment we what he considers to be injustice, falsity have ever made:' (Hartford National or a point that others have minimized or overlooked. Bank) Mr. Morgan's scripts are well- written, "It is conversant, as illustrated by the considering that he prepared them un- fact that this is currently one of the most der a newsman's deadline pressure. They are made more adaptable for book talked about shows on local TV :' (Glen- form by added title headings and by dale Federal Savings) footnotes where the author feels further explanations are needed in the light of DR. ALBERT E. BURKE later developments. Taken together, the broadcast essays show a man who feels almost compelled to expose fakery, inhumanity, foolish- THEY GOT THE MESSAGE: ness and error; who can become emo- WTIC -TV Hartford, Connecticut tional about people and things and suc- KID -TV Idaho Falls, Idaho cessfully convey his feelings to lis- WFGA -TV Jacksonville, Florida teners; who once stood up under the KCOP Los Angeles, California strain of covering a disaster (the sink- WTMJ -TV Milwaukee, Wisconsin ing of the Andrea Doria in 1956) in WSFA -TV Montgomery, Alabama which his own teen -age daughter was WSM -TV Nashville, Tennessee believed lost but was found later to WPIX, NewYork,N.Y. have been saved by a seeming miracle. WTAR -TV Norfolk, Virginia WD BO-TV Orlando, Florida essays range over the Mr. Morgan's WEAR -TV Pensacola, Florida "American scene," the Eisenhower and WMBD -TV Peoria, Illinois Kennedy administrations in Washing- WGAN -TV Portland, Maine ton, people in and out of the news, DR. ALBERT E. BURKE WHBF -TV Rock Island, Illinois labor and management relations, cen- KOVR Sacramento, California sorship, civil rights, overseas happen- KSBW -TV Salinas, California ings and his personal experiences. They STATIONS KONG -TV San Antonio, Texas make a convincing case for non- inter- XETV San Diego, California ference in "personal" broadcast jour- WSB -TV Atlanta, Georgia KRON -TV San Francisco, California nalism. KERO -TV Bakersfield, California KEY Santa Barbara, California KBOI -TV Boise, Idaho KS BY-TV San Luis Obispo, California "The Madison Avenue Handbook," by WMT -TV Cedar Rapids, Iowa KOMO -TV Seattle, Washington Peter Glenn Publications Inc.; 444 East KHSL -TV Chico, California KVTV Sioux City, Iowa 52d St., New York 22, N. Y.; $4.95; KLZ -TV Denver, Colorado KXLY -TV Spokane, Washington 328 pp. WWJ -TV Detroit, Michigan KOVR Stockton, California -TV WFLA -TV Tampa, Florida This is the 1963 edition of the com- KIEM Eureka, California -TV WKST -TV Youngstown, Ohio bined diary- directory Peter Glenn has KMJ Fresno, California published for the past five years. More than 100 pages are devoted to helpful WITH MORE BEING ADDED EVERY DAY... directories covering talent agencies, advertising agencies, producers and the like. The directory, this year in hard 8530 WILSHIRE, BEVERLY HILLS OL. 5 -7701 cover with plastic binding and tabbed NEW YORK: 444 MADISON AVE. PL. 3-6106 indexed pages separating sections, is 612 N. MICHIGAN AVE. mi. 2-5561 written for people who are involved in CHICAGO: tv commercials or advertisements. NT, 21 BROADCASTING, January 14, 1963 THE CLEAR DOPE

Here is the clear dope about a good broadcasting operation.

Although most guys and gals our age who are in the advertising business know almost everything about us, we are often reminded that time flies and each day new people are joining the ranks of agencies of the country. Some of them sit in judgment on us, and so they need to know all about us.

Well -We operate KRNT Radio, KRNT Television, and KRNT Theater out here in Des Moines, Iowa. All under the same roof. All run by the same people. Many of the personnel are up to their necks in all three all the time.

Our radio station has led in service and adult audience most of its 27 years. The television station reflects credit on its parent and generally leads in ratings, and in every one of its seven years, it has done around 80% of the local business! Both stations are affiliated with CBS. The CBS know -how together with the KRNT "know -how and go -now" keeps us out in front. The theater is the largest legitimate theater in the U.S.A. Everything from the Grand Opera to the Grand Ole Opry is shown in it. It truly is the "Show Place for All Iowa."

So what happens? Well, the stations promote the theater and the theater promotes the stations, and we learn show business from running all three. We learn about people, too. Noth- ing will straighten out a person's thinking about what appeals to people as well as the box office. 'Tis the till that tells the tale. People either put their money where their mouth is at the box office or they don't -they kid you not.

Out of this baptism of fire comes some pretty hep people in programming and promotion and market knowledge.

Few organizations, if any, know this market as well as the KRNT organizations knows it. Few organizations know more about program appeals - Few organizations know more about promotion and publicity - Few organizations are held in as high esteem by its public.

Few organizations of our kind in the U.S.A. have the track record that KRNT Radio and KRNT Television post year after year.

The KRNT name means leadership and has for a long time.

What about right now, today?

Well, take KRNT -TV: The hot CBS -TV schedule is hotter here.

The hot Steve Allen Show is hotter here.

The hottest movie package is here.

The hottest news outfit is here. In fact, one of the top daily nighttime news programs in a multiple station market in America is here o'i KRNT -TV.

The hottest sports programs are here. The football coaches of the three largest universities in Iowa are seen exclusively in this market on KRNT-TV.

The most and the best and the best -known local personalities are on this station.

Civic, cultural and religious groups know from long experience that they can count on our eager cooperation and support. They know we do operate in the public interest, con- venience, and necessity.

And -this is the station, in this three-station market, that carries around 80% of the local television advertising and has since the station's inception. Yes -where the cash register has to ring today to make today's profits, this is the station the local merchants depend on for sales -some of them selling products your agency represents.

Then about radio:

Every Des Moines survey a fellow can find shows KRNT Radio leading in total audience, total adults ... leading in believability, too. KRNT "Total Radio" has the solid sound of success you like. You're proud to be associated with it. It, too, is a great news station, a great sports station, and it has the most and best known local personalities. It, too, is an outstanding public service station.

Our KRNT Radio personalities appear regularly on KRNT Television. This is a big ad- vantage. Radio listeners know what KRNT personalities look like. Likewise, television viewers are constantly reminded of their local KRNT-TV favorites because of their frequent exposure on KRNT Radio. One medium helps the other in our operation. And personalities are pictured in heavy newspaper promotion, too. Our personalities are `old friends" to Central Iowa people -an important plus in their merchandising and sales effectiveness. These stations of ours provide the proper climate for responsible advertisers -a climate of leadership, believability and responsibility. It is said that Lord Chesterfield once invited his young friend thusly: "Come walk down the street with me. It will make your fortune!"

We invite responsible advertisers to come walk down the street with us. It will go a long way toward making your fortune.

-1 KRNT RADIO KRNT TELEVISION An Operation of Cowles Magazines and Broadcasting, Inc.

Represented by the Katz Agency, Inc. ALVIN ZAKIN, partner, The Zakin Co., New York MONDAYMEMO from

Find how you're different, then tell it -in a different way

Broadcast media today are in the he's found it, tested it, pot -shotted at one basic point of difference. clutches of that old devil, conformity, it, and it still comes up shining, his This metropolitan independent and in advertising their wares. battle will be half won. the agency's creative staff took a long, Most stations hold rigidly to a few I say half because now that the point hard look at the station's assets. These hackneyed formula claims, and no one of difference is established, it must be boiled down to six or seven points, all seems willing to be the first to break presented differently. Here is where I of which were unusual for an independ- away. I'm thinking of such well -worn hope our friend, the station manager, ent in a metropolitan market. Each slogans as "First in the market," "De- would start to discard any dusty cliches point contributed to an overall picture livers bigger audiences " -or that pa- which may be still around. To be on of quality and prestige that could not thetic plea, "You need both to cover the the safe side, he'd throw out every old be matched by any other independent. Skinny Gulch Market." No matter how rating chart, every picture of a pretty Thus, a theme was developed, stressing differently they're expressed, they're girl, every picture of the local moun- the prestige of this non -network outlet. still the same time- eroded ideas. tain with its tv tower, every picture of A comprehensive campaign followed It seems ironical that so much sta- Main Street, every picture of dear and (after many were created and discarded tion advertising is still creatively dull faithful media buyers, and especially for various reasons), calculated to alert and unconvincing. The irony, of course, every pioture of himself (which takes the industry to the very real advantages is that stations are in the business of iron self -discipline). of the station and to back the "prestige" advertising. More than anyone else (ex- Now, with the decks cleared, I would claim with solid points. cept perhaps the agencies) they should like the station manager and his agency The campaign utilized dramatic pho- sell on a highly inventive level. The to sit down and think up 10 fresh new tographs of objects, which, when seen fact that they don't, as a rule, is the ways to present this point of differ- in association with the headlines, dram- old story of the shoemaker's child go- ence. This is an even harder job, and atized the six selling points in unusual ing barefoot. Most stations have neg- just as critical as the soul- searching and arresting ways. And always, the lected to keep up with the changing which went before. Out of the first 10 emphasis in the look and tone of the trends in all advertising. ideas, if he gets one good ad he will individual ads was on prestige. A lot of station advertising, I fear, is be lucky. But this is the beginning of The effect was memorable. There is simply handed over to the local ad his campaign, and (I hope) the begin- evidence that this campaign has done agency that buys the most time on the ning of the kind of advertising that an enormous service for the station. station. This arrangement doesn't al- makes a product or a service famous. Now it stands to reason that no ways lead to the best creative work. If this station manager and his agency media buyer can memorize 500 tv sta- Good advertising is more apt to evolve are typical of the kind of people who tion call letters. The competition for (1) when there is the stimulation of an make great selling ads, it will be a long the buyer's recognition is enormous. active client -agency relationship and process. And dozens of embryo cam- The call letters remembered outside (2) when campaigns are questioned and paigns will never see the light of day the immediate market must be im- weighed critically. as the final one is put into action. pressed and impressed hard -and the Now, since I seem to know so many A Station's Story Now if all this job must be done by advertising. answers, what do I recommend to make sounds like a nice theory-but just a Large metropolitan markets, of the break with tradition? I'm certainly nice theory-I'd like to tell you a story course, present special problems for not suggesting some of the bizarre ad- about a station that had the courage to advertising. But in every smaller city, vertising attempts I've seen lately, assert its individuality. And because the same principles govern. Ended is chestnuts appearing to have no rele- my agency is part of the story, I know the era in which a tv station could cry vancy to the subject. Naked ladies, for how it all happened. vaguely "first" or "me too" and get instance, are enticing -but not as a About three years ago, an independ- away with it. Today, if the tv station means of unveiling rating figures. I also ent television station in a large metro- is to be the identification maker for have a hunch that the double- entendre politan market found it had grown up products, it must show first that it in ads (especially when it snickers) has into a thriving, respected medium. But knows how to create a strong identifi- to be very, very clever to be good. it lacked an identification -a theme- cation of its own. Straight And Clean So let's play it straight and clean and direct -the way really good advertising is anyway. What I am suggesting is a fresh look Al Zakin a in Co., at station advertising and a disregard is partner The Zakin an for all the things that have been done. advertising agency in New York with I would like for some station manager broadcast industry clients on its account to be the Mr. Volkswagen of media roster. Mr. Zakin is a native New Yorker advertising; to be realistic enough to and a graduate of Syracuse U. He also recognize that what he really has to studied marketing at the Columbia U. sell is a product-his; enough to admit School of Business, New York. His execu- there are no sacred cows; that his tive posts in 15 years of activity with problem is simply to find the single, advertising firms and advertising agencies selling -est point he has in his favor. have included those of account super- And this, as he might suspect, is the visor. marketing director and vice presi- hardest part of the job. It takes blood, dent and plans board member. sweat and fears -overcome to hang his image on one basic point. But when

24 BROADCASTING, January 14, 1963 YOU CAN'T COVER

IH I I LISFROM

*The Indianapolis lirditi market, we mean!

This provocative headline is more than a facetious approach to a marketing problem. If you presently have distribution in and are exerting advertising pressure on the Indianapolis market, then consideration of the Terre Haute market is of vital importance to your sales success. HERE'S WHY: 4. Combining WTHI -TV with any Indianapolis 1. Terre Haute is closely linked to Indianap- television develops sizeable, additional olis for its distribution. penetration without additional cost. 2. Two of the Leading Supermarket Chains 5. The combination of WTHI -TV with an in the Terre Haute -Indianapolis coverage Indianapolis effort reduces excessive du- area credit the WTHI -TV area with more plication, substituting new potential cus- than one fourth of their total area sales. tomers. 3. Indianapolis Television, even when ex- 6. The Terre Haute -Indianapolis media ap- tensively used, misses 80% of the Terre proach does not reduce the level of impact Haute metro area. in metro Indianapolis.

These facts were revealed through a series of special studies conducted by ARB, These are presented in detail and are available through your Edward Petry Man.

WTHI -TV WTHI1V* delivers more homes per average quarter CHANNEL 10 hour than any TERRE HAUTE, Indiana station INDIANA (November 1962 ARB) AN AFFILIATE OF Indianapolis except WTHI AM 8 FM

BROADCASTING, January 14, 1963 25 FOCAL POINT

A LONG -RANGE COMMITMENT TO THE USE OF RADIO & TELEVISION TO SPUR PUBLIC ACTION ON VITAL ISSUES

Focal Point is a year -long project that attempts Ford and former Mayor J. Harold Grady of to harness the power of broadcasting to the Baltimore. forces at work on community and statewide Focal Point in Boston issues and problems. The function of Focal Point is to overcome citizen apathy and to Most recently, in Boston, Focal Point is taking encourage action. a penetrating look at the state, its government and its problems. The project began with three Focal Point in Baltimore 90- minute forums given prime time on three In Baltimore, on WJZ -TV, Focal Point is successive week nights over WBZ -TV and tackling the varied and complex problems of Radio. Participants included Attorney General metropolitan expansion as they apply to edu- Robert Kennedy, Governor LeRoy Collins, cation, transportation, urban renewal, police Archibald MacLeish, Moderator Erwin D. administration, roads and highways, and other Canham and Paul C. Reardon, Associate Jus- areas. The project was started with a leadership tice Supreme Judicial Court. conference, which included among its partici- Discussion areas -as related to govern- pants Senator Harrison A. Williams, Jr., ment -were "Morality" (can it be legislated ?), Federal Housing Administrator, Dr. Robert "Modernization" (can statutory and constitu- Weaver, FCC Commissioner, Frederick W. tional law be changed to keep pace with the

WBZ WBZ -TV BOSTON WINS NEW YORK WJZ -TV BALTIMORE KYW KYW -TV CLEVELAND KDKA KDKA -TV PITTSBURGH WIND CHICAGO WOWO FORT WAYNE KPIX SAN FRANCISCO

26 BROADCASTING, January 14, 1963 times ?), and "Manpower" (how can political of Boston. The Boston Herald called it "...the parties be revitalized ?). most interesting, but more important, informa- Two audiences were involved: those tive, program of a local nature ...this season." present in New England Life Hall, where the Its success ultimately will be measured by programs took place; listeners and viewers at the public's involvement. In Baltimore and home (estimated at 500,000), including mem- Boston, additional programs on specific issues bers of audience action groups. of state and local significance are being contemplated. Other WBC stations are already "New and Better Directions" applying the Focal Point concept in their par- These programs represent the kick -off to a ticular areas. year -long project, but already their effect is being felt. Focal Point has fired the imagina- The Power of Broadcasting tions of critics, columnists, and viewers. "The The Westinghouse Broadcasting Company has phrase `focal point' is likely to be one that long believed that the power of broadcasting Massachusetts citizens will remember for a can successfully be brought to bear in the long while... it may mark the turning of a cor- practical area of community improvement as a ner that leads to new and better directions," constructive force in the solution of social and said the Pilot, official organ of the Archdiocese political problems.

WESTINGHOUSE BROADCASTING COMPANY, INC. oo®

BROADCASTING, January 14, 1963 27 W KRGTV MOBILE CHANNEL 5 PENSACOLA

Telev,saoo A n Station Nor AudienCes

Hilly IlitifpliviTHIT11111 Exception To The Rule

Each NIELSEN Published -from the very first - Dec. 1959 to Nov. 1962- Proves WKRG -TV

Represented by H -R Television, Inc. or call C. P. PERSONS, Jr., General Manager

28 BROADCASTING, January 14, 1963 Sf-_:1BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO January 14, 1963, Vol. 64, No. 2

ENGINEERED BIRTHS FOR RADIO ® NAB says technical standards can control station growth It rejects economic protection though profits shrink II It and other witnesses urge FCC to lift radio freeze

The adoption of a government policy arbitrarily place a limitation on the from entering radio: of economic protection for radio sta- number of radio stations in a given A general overhaul of am engi- tions was headed off last week. market." The spokesman, George neering standards including the elimi- The NAB went on record in opposi- Hatch, president of ICALL Salt Lake nation of the 10% rule (whereby an tion to government regulation of radio City and chairman of the NAB's Ra- application can be granted if no more competition, except by the application dio Development Committee, added: than 10% of his normally protected of engineering standards. The associa- "Stated in reverse, given an application contour will receive objectionable in- tion's strong stand against economic reg- for a facility which meets all proposed terference), a more precise definition ulation, taken during a two-day FCC sound engineering standards, the com- of a "first service," the use of intermedi- Washington hearing on radio station mission should grant a license for that ate powers for the improvement of ex- population control, put an end to spec- facility." isting services to serve urban areas ulation that it would join with some The NAB said, however, that the rather than granting of new stations FCC officials in a plan to create limited FCC ought to quit granting stations in- and a review of directional antenna monopolies in radio. discriminately. It advanced these three standards and methods of calculating "I want to make it clear," said the recommendations to keep the station skywave interference. NAB's chief spokesman at the hearing, population from outgrowing the capaci- A re- examination of FCC policies "that NAB is opposed to and cannot ty of the radio spectrum and to discour- on the authentication of financial re- subscribe to any proposal which would age inadequately financed applicants sponsibility to construct and operate a

The NAB talks (above) and the FCC listens (below) in last chairman of the NAB Radio Development Committee; week's conference on the problems of am radio broad- NAB President LeRoy Collins; Doug Anello, NAB general casting. Association representatives at the "head table" counsel, and George Bartlett, NAB manager of engineer- are (I to r) consulting engineer George C. Davis; Carl Lee, ing. An interested audience (below) includes all seven executive vice president of the Fetzer stations and chair- FCC commissioners (I to r) Frederick W. Ford, Robert E. man of the special NAB radio engineering subcommittee; Lee, Rosel H. Hyde, Chairman Newton N. Minow, Robert George Hatch, president of KALL Salt Lake City and T. Bartley, T. A. M. Craven and E. William Henry.

BROADCASTING, January 14, 1963 29 PERSPECTIVE ON THE NEWS How the birth control talk started A RADIO STATION POPULATION EXPLOSION TROUBLES NAB AND FCC

The postwar surge of new radio sta- is potential. Collins on Overpopulation Gov. tion grants, stalled now by the current After World War II the FCC began Collins took notice of the radio situa- FCC -imposed freeze, finds broadcast- satisfying demands for expansion that tion in his first address to an NAB ers and government alike faced by a had been pent up during the war convention (BROADCASTING, May 15, dilemma -how to meet the demands years. Longtime operators whose sta- 1961). of would -be station operators without tions had served areas many miles "Where do we go from here in crucial damage to the present radio from their transmitters now were radio ?" Gov. Collins asked. "Perhaps structure or the public interest. worried because their distant signals we should start by seeking to develop Some of the problems of station were being drowned out by new sta- some plan for effective birth control population growth were brought into tions in outlying communities. These in this business." the open last week as the FCC and the population figures on authorized sta- The next October FCC Commis- NAB held a two-day hearing (see tions at five -year intervals (as com- sioner Frederick W. Ford raised the story beginning on page 29). piled by the BROADCASTING YEAR- sticky question of regulating station This conference carne after a series BOOK) trace the explosion: population according to economic cri- of developments that started at the 1925 -571, 1930-612, 1935 -665, teria. In a speech to the Kentucky end of World War II when there were I940 -814, 1945 -956, 1950-2,234, Broadcasters Assn., Mr. Ford recalled roughly 900 radio stations on the air. 1955- 2,774, 1960 -3,527. that during the 1930's the FCC had After the FCC came out from under As of Nov. 30, 1962, there were taken into account the nature and ex- the impact of wartime equipment 3,924 authorized am stations plus ap- tent of economic injury when it con- shortages and a freeze on new grants, plications for another 499, according sidered new grants (BROADCASTING, it began playing midwife to new facili- to the latest FCC compilation. Oct. 23, 1961). ties-am radio, fm radio and tv -at BROADCASTING'S weekly compilation Then the commission's perspective an unprecedented rate. showed 3,803 am stations on the air had been influenced -to a limited ex- Cps Tough to Get Before the war on Jan. 2, 1963. tent, at least-by a U. S. Supreme the process of wringing a construction By 1960, with some 3,500 stations Court decision in 1940. This had permit from the commission had been on the air, total radio revenues of held that radio stations are distin- long and expensive, often involving $600 million were being split so fine guished from common carriers by the unrecorded political nuances, as the that about one -third of all stations element of unrestrained free enterprise existing station operators utilized num- reported losses. This financial record and that free competition should de- erous ways of contesting applications had just been compiled before LeRoy termine which station stands or fails. that might cut a station's service area, Collins took office as NAB president Commissioner Ford told the Kentucky cause interference or limit its econom- in January 1961. group that it was time the FCC re- radio station. It was suggested that an The NAB witnesses testified last Mon- NAB did not specifically mention the applicant be required to be prepared to day (Jan. 7) with 10 "public witnesses" freeze in its prepared statements but operate for one year without revenue appearing Tuesday. NAB President Le- in answer to a question, Mr. Hatch said instead of the present three months. Roy Collins was present for the asso- the association's recommendations Encouragement by the commission ciation testimony but did not partici- could be carried out without a freeze of mergers of existing stations, particu- pate except to introduce NAB witnesses. and that it should be lifted. larly where substandard engineering fa- "There have been so many funeral Rate cutting and double billing are cilities are involved. This, the NAB dirges sounded and written," Gov. Col- the true evils of broadcasting and the said, would permit a substandard facil- lins said, "that it is good to know that FCC should do something about both. ity abandoned by merger to be with- at last we have an opportunity to come The reason so many stations do not drawn from its original location and here to praise radio broadcasting and show a corporate profit is because own- possibly reassigned to an area that not to bury it." ers pay themselves large salaries. This needed it. In an opening statement, FCC Chair- is perfectly legitimate, the witnesses Economics, Programs Passed Singu- man Newton N. Minow pointed out felt, and the practice will show up in larly lacking from most of the testi- that radio today bears little resemblance future financial statements filed with mony during the two days of hearing to the same medium immediately after the FCC which will require a listing of were statements on finances and pro- World War II. He said that the number total salaries paid executives, owners gramming. Both were mentioned at of stations has increased from 955 to and their families. times, but neither was given the weight nearly 4,000 and that revenues per sta- No Transfusion Wanted In a con- that some had expected -particularly tion have decreased from $238,000 in cluding statement, Mr. Hatch said that the subject of economics. 1945 to $145,000 in 1961. Average "radio does not need any transfusion, Mr. Hatch said that "all of us are profits per station went down over the nor is it as sick as some would have us aware of the declining average revenue same period from $72,000 to $8,900, believe. It is our belief that with great- per radio station." He said the subject he said. er reliance placed in am allocations is worthy of most serious study even Among other points made at the upon sound engineering practice and if there appeared no available and ac- hearing: adequate financial qualifications, the ra- ceptable solution to the problems that All witnesses agreed that the am dio industry will reach new heights in might be uncovered. freeze should be lifted immediately. The prosperity and will continue to provide 30 (LEAD STORY) BROADCASTING, January 14, 19631 the past 20 years, how has engineering (or the lack of it) contributed to the degradation to the radio examined its thinking on the question A number of informal conversations interference or receives? because bad programming might drive were held by NAB and FCC spokes- service the public (2) How to over- out good since it costs less to produce. men during the spring of 1962 in an has engineering contributed the He showed how revenues of individ- effort to see each other's views. all development of a nationwide radio ual stations had been dropping. Action Begins All the talk and re- system as well as meeting the commis- As a counter to Mr. Ford's remarks search were transacted into action at sion objectives for radio during the past FCC Commissioner Rosel H. Hyde the April 1962 NAB convention when two decades? warned that utility-type regulation was Gov. Collins said "there is no more The NAB engineering studies, Mr. being considered. He suggested, in important work before us" than to Lee said, show that the FCC "with all an oblique reference to broadcasters find remedies for radio's overpopula- its trials and tribulations should be high- who were talking about seeking eco- tion. FCC Chairman Newton N. ly complimented" in the administration nomic protection: "This may be an- Minow came back a day later with of its standards to secure a nationwide other instance where preoccupation the suggestion that the industry and radio system. Application of the engi- with matters of immediate concern commission meet in "an informal, neering standards over the past 20 years may obscure interest in basic princi- face -to -face shirtsleeves working con- has exceeded in many cases the FCC's ples." He said that radio could not ference" to discuss the state of radio, overall objectives, he said. Sometime attain stature by leaning on govern- adding that the search for answers between 1950 and the present, Mr. Lee ment protection. was overdue. said, the overall objectives for radio But some influential NAB members That did it. Gov. Collins set up a were reached and the new stations were beginning to side with Mr. Ford's nine -man committee headed by Mr. granted since then simply added to the views. The 1961 Salt Lake City NAB Hatch and the FCC declared an am multitude of signals already covering fall conference, in the homeland of freeze May 10 "as a first step toward a given area. George Hatch, operator of KALL re- examination of the rules governing NAB Orders Study The NAB spon- Salt Lake City and NAB radio board am broadcast assignments." It termed sored an intensive engineering study of chairman at the time, adopted a reso- the freeze "a partial halt to accepting daytime radio coverage and interference lution calling on the association to new am applications." in the southeastern U. S. and of nation- consider the situation. A few days NAB's committee and its subcom- wide usage of 600 and 1300 kcs by later at the fall conference in Jack- mittees met several times and con- George C. Davis Consulting Engineers. sonville, Fla., John F. Meagher, NAB ferred with commissioners and staff- Results of the study were given to the radio vice president, proposed a study ers. Frequent alarm was expressed FCC in a narrative, chart and slide of new radio station grants and the in the industry lest the NAB get in- presentation. George W. Bartlett, NAB impact of FCC policies on stations. volved in utility -type discussions that manager of engineering, presented a Gov. Collins, reviewing a confer- could threaten free broadcasting. NAB separate study made to determine how ence he had held at the commission, pointed out it was emphasizing engi- well the following goals have been met sent a memo to the radio board on neering aspects in its studies prepara- by the FCC: the subject. When the board met Jan. tory to the Jan. 7 -8 conference. (1) Provision for some service to all 31, 1962, it looked over a staff study Now the conference is over. NAB or as much of the nation as possible; and directed Gov. Collins to name a has stated its case in depth. It's up (2) provide each community with at special study committee. to the FCC. least one am service; (3) a choice of at least two am services wherever possible; (4) at least two local am stations for as many communities as pos- outstanding broadcasting service." radio stations, there have been increas- sible, and (5) multiple program choices Without these tighter standards, Mr. ing complaints from the public." to as many listeners as possible. The special NAB committee con- Hatch said that he would not feel so Both studies on daytime radio cover- cluded that the necessary climate for a optimistic about the future of radio. age in 1940, 1950 and 1960 included and orderly development of am NAB conducted extensive engineer- sound all of South Carolina and Georgia and radio can be provided without making ing studies of radio coverage and in- parts of Tennessee, North Carolina, any basic changes in the competitive, terference in the southeastern U. S. and Alabama and Florida (north of Jackson- free enterprise system, Mr. Hatch said. asked the commission to continue the ville). This area was selected as typical The association's study indicated that study to include coverage of all the of the U. S. In 1940, according to Mr. the objective of the FCC in providing country. The association also present- Bartlett, 60.9% of the area received at am service "has been achieved to a reed a nationwide situation report on the least one primary daytime markable extent," he said. "From here service; use of two specific frequencies, 600 and 96.7% in 1950 and 99.4% in 1960, on, it would that the objectives 1300 kc. appear the NAB showed. For of commission and of the radio study cities over the 2,500 population, 38.1% had at least Serious Concern In his opening industry over the next two decades one daytime service in 1940; 87.4% in remarks, Mr. Hatch said that am radio should be the improvement of existing 1950 and for 1960 the figure was has reached the point where interference facilities and the extension of inter- 97.3 %. is of "serious concern." He cited the ference -free service." "Topsy- like" growth that has seen the Open Minds The NAB approached Population -wise, 33.9% received at number of am stations increase from its engineering study with "open minds, least two interference free daytime serv- 765 in 1940 to 3,451 by 1960. without preconceived ideas ... letting ices in 1940; 86.1% in 1950 and 96.7% "This explosion in the number of sta- the facts fall where they may and speak received two or more stations in 1960. tions is the result of the understandable for themselves," Carl E. Lee, executive Within the area studied, in 1940 there desire of the commission to provide as vice president of the Fetzer Broadcast- were 61 cities with 5- 10,000 population many local services as could be fitted ing Co. and chairman of the engineering and none had more than one am sta- into a limited spectrum," he continued. subcommittee, told the FCC. tion; by 1950 there were 110 cities in "However, as the nation has reached He said the study was made from this population category and four had a saturation point in the number of am the following standpoints: (1) During two or more stations and in 1960 of the

BROADCASTING, January 14, 1963 31 119 cities with less than 10,000 population, 10 had two or more stations. Constant Gain In the 10- 50,000 population grouping for 1940, there were 53 such cities and only two had more than one station. In 1950, there were 66 cities in this category with 30 having two or more stations and in 1960 the figures were 96 cities with 49 having multiple daytime services. Only one daytime service was provided to 70.2% of the people within the six states in 1940; 33.9% had at least two services; 11.3% had a choice of three or more stations and only 3.7% could receive four or more am stations. By 1950, 97.8% of the population had one service and 57.7% had IMIKZU MU SIM a choice of four or more. In 1960, all but .03% received one primary daytime service and 81.6% had a choice of four or more stations. Three maps tell the story of radio's in 1940, there was no interference free Cities with a population between 5- growth in the southeastern U. S. as, daytime signal for 39.1% of the area 10,000 in 1960 without a single am Miff station totaled 22 and 9 cities with over 10,000 were without a local am station. There were 80 am stations providing service in the southeastern states surveyed in 1940; 328 stations in 1950, and 526 by 1960. Mr. Bartlett's study did not consider interference while Mr. Davis's study was based primarily on that factor (see charts at left). Mr. Davis presented an 88 -page document consisting primarily of charts and graphs covering radio development in the six states and 1950 the use of 600 and 1300 kcs across the nation. Both frequencies picked are *Pia regional channels, one in the high band, //i`.j! one low band, and were selected because they were considered "typical" (see page 34 for broadcast use of the two frequencies since 1940). The Davis study shows the degrada- By 1950, most areas had a choice of 3.3% of the land area was without an tion of signals of existing stations two or more daytime stations and only interference free signal. caused by the granting of new stations as well as white areas in the southeastern states. Further Use There are 48 possibilities for new stations (daytime) assigned to the southeastern states in areas where the largest town has less than 3,000 population, Mr. Davis said. These are frequencies which are available and for which no applications are pending. In areas containing towns from 3- 10,000 population, there are 45 possible new stations and there are 21 possibilities in communities with over 10,000 population, according to Mr. Davis's findings.

A preliminary study of Class 1 -B channels in the six states indicates that 75 daytime stations of 5 kw or less could be granted, he said. Mr. Davis's maps showed wide areas without primary daytime in 1940, much less in 1950 and practically none in Ten years later, in 1960, the coverage were available during the day to 1960 (see at left). The remaining ooked like this. At least four stations 87.1% of the area. white areas are on the Atlantic Coast 32 MEAD STORY) BROADCASTING, January 14, 1663 NIELSEN MARKET COVERAGE AREA Map iQ 1962 A. C. Nielsen Co.

Automotive sales in WHO Radio's NCS '61 area are $581,827,000 PER YEAR! You don't think of the sound, conservative Iowa lubricants, fuels, batteries - and every other prod- citizen as being particularly car-happy - and he uct that prosperous people want, and that money isn't. Yet people in this great station's NCS '61 can buy. area actually make over a HALF -BILLION dollars How else can you cover such a market, with one of automotive purchases annually (Sales Manage- medium, at truly moderate cost? ment, June 10, 1962). Some of America's most successful advertisers use WHO Radio's 117 counties (NCS '61) are a WHO Radio as one of their "first ten" - fifteen - golden lode for manufacturers of automobiles, tires, twenty-five market stations. Ask PGW for the facts. WH for Iowa PLUS ! Des Moines ... 50,000 Watts ... NBC Affiliate

filiirrPerers, Griffin, Woodward, Inc., National Representatives

BROADCASTING, January 14, 1963 33 20 years of growth DAYTIME NO. OF STATIONS POPULATION AREA

44 DAYTIME

NO. OF STATIONS POPULATION AREA 33.177940

23 220,641 14,223.3211

41,1Mk7

41.!01

11029 {.SANO 222003 24442.221 % 5. A 41p4 ® 1940 1950 1960 1950 1960 1940 1950 1960 A 1940 1950 1960 1940 1950 1960 1940 1950 1960

NO. OF STATIONS POPULATION AREA

526 12433 5.555 599 10,497 6,011 14130 NI Ed u.' 1.® 1940 1950 1960 1940 1950 1960 1940 1950 1960 1940 1950 1960

NIGHTTIME NIGHTTIME Serving as typical of radio's fantastic growth in the kilocycles (r). In 1940 there were five 600 kc daytime past 20 years are these two charts made by George radio stations serving 6,529,440 people in an area C. Davis Consulting Engineers for the NAB. Results covering 103,030 square miles. By 1960 there were were given at the NAB -FCC conference last week by 22,600 kc stations covering 19,570,773 people in an Mr. Davis. These charts show the number of stations, area of 389,729 square miles. The growth for stations population and square miles of area covered by sta- on 1300 kc was similar. The two frequencies were tions on a frequency of 600 kilocycles (I) and 1300 selected as typical of the entire radio pattern.

in South Carolina and in northern Flori- developed results of interest to mem- stations to improve their facilities to da. bers of the committee, it was our follow the shifts in population around In 1940, 29.8% of the people (3.3 ultimate conclusion that none of the urban areas, he said. million) in the area under survey were studies warranted conclusions upon Financial Responsibility In tighten- without an interference free daytime which to pass recommendations for the ing financial qualifications, the NAB sug- service, while only 3.7% of the popula- purposes of this conference," he said. gested that the FCC require the bases tion had a choice of four or more in- It was "expressly gratifying to find of an applicant's expected revenues and terference free stations, Mr. Davis said. unanimity of opinion" that no limit examine whether it is being "stringent By 1950, only 2.2% of the popula- should be placed on the number of am enough" in requiring that capital be on tion was without daytime service and broadcast stations, Mr. Lindsay said. hand for only three months operations. 57.7% had four or more stations. The He used slides to portray the popula- To achieve greater stability, NAB population without at least one inter- tion growth of the U. S., along with the asked the commission to encourage ference free service in daytime had increase in stations and total radio ad- station mergers, particularly where one dropped to 0.3% in 1960 and 81.6% vertising revenues. He said that if radio of the stations would vacate an assign- (11.4 million people) could tune in grants continue at the past rate there ment which does not meet existing engi- four or more stations. will be 5,000 am stations by 1970, con- neering standards. "Such an action Qualifications, Mergers NAB recom- tinuing the disproportionate growth of would not only remove a facility, but mendations for a closer scrutiny of radio to the total U. S. population. Dur- could well make possible the assignment financial qualifications and the encour- ing the last 20 years, the population of the frequency to another community agement of mergers were given by has increased 38% and the number of in need of additional or improved serv- Merrill Lindsay, vice president of radio stations 500 %, he pointed out. ice," Mr. Lindsay pointed out. WSOY Decatur, Ill., and chairman of Pointing out that cities and their If the FCC reacts favorably to these the NAB's special non -engineering sub- metropolitan areas are getting ever recommendations, "the future of radio committee. larger, Mr. Lindsay said the NAB hoped takes on a much brighter aspect," the Mr. Lindsay said the subcommittee the FCC will bear in mind all "of this NAB spokesman said. "With the antic - made a number of studies pertaining shifting in the American scene in plan- cipated growth in such factors as na- to various economic facets of radio. ning for the future." Commission rules tional population, gross national prod- "While several of these investigations should be flexible enough to permit uct, individual incomes, spendable in-

34 (LEAD STORY) BROADCASTING, January 14, 1963 "WSOC -TV program support helps build record response of 150 donors for Charlotte Eye Bank " - H. C. Cranford

"What impresses me most is WSOC -TV's strong promotion support. For example, when we ran our show on a corneal transplant operation, they alerted the Charlotte Eye Bank, went all out with them to publicize the program. Result: within 24 hours after the show, more than 150 viewers had willed their eyes to the Eye Bank." H. C. CRANFORD, JR. Public Relations Director Hospital Care Association Durham, N. C.

When your schedule is on Charlotte's WSOC-TV you are backed by much more than this station's program strength. You get a brand of - staff support that contributes measurably to the success of your own ,+ efforts in the Carolinas. That is another reason why you get more for your advertising investment when it is with Charlotte's WSOC-TV. WS C411 One of the great area stations of the nation. CHARLOTTE 9 -NBC and ABC. Represented by HR

WSOC and WSOC -TV are associated with WSB and WSB -TV, Atlanta, WH1O and WHIO -TV, Dayton

BROADCASTING, January 14, 1963 35 ENGINEERED BIRTHS FOR RADIO continued of allocations engineering for NBC, presented a paper on evolution of after- come and number of households, the services, he said. "Artificial restrictions noon and evening co- channel skywave potential prospects for existing radio must be removed and outdated require- interference limitation to regional chan- stations will rise increasingly." ments must be revised in the light of nel stations in Washington, D. C. Common Complaint Complaints present day conditions," he said, and Haves, Have -nots Everett L. Dillard, against am broadcasting are primarily claimed there is no need for the current consulting engineer and owner of WASH motivated by "business and economic freeze. The commission or its staff (FM) Washington and WDON Whea- rather than engineering considera- must not consider a service contour ton, Md., motivated a lively discussion tions," according to Robert M. Booth as "an iron curtain" because such as to whether current FCC policies en- Jr., an attorney, engineer and part rigid rules are most unrealistic and it courage program specialization by am owner of WSAL Logansport, Pa. must discontinue its "numbers game" stations. "We have in this country the finest with respect to interference and other "Specialization is possible where you broadcast system in the world," he services available, he said. have a plentitude of services," he said, said. "This system has been created Mr. Booth endorsed the NAB pro- "but I feel that where there are a num- under the policies and practices you posal that existing stations be encour- ber of stations in an area the burden are now considering changing. aged to improve their facilities to serve of the individual station to provide high- There is no mess. The commission is expanded populations and that financial ly diversified programming has been to be commended." qualifications be tightened. overemphasized. . Under present 1f the FCC fully implements and ap- Directional Antennas Jules Cohen, policies, the individual station is prin- plies Sec. 307 (b) of the Communica- a Washington consulting engineer and cipally judged by the diversity of its tions Act (calling for a fair and equit- member of the NAB radio development own programming only." able distribution of facilities among the committee, urged the commission to Commissioner Frederick W. Ford states), "there will be far less, and tighten its standards for directional maintained the present FCC policy en- possibly no, need for economic and antennas. "A regrettably substantial courages specialization in areas covered programming controls," Mr. Booth said. number" of directional antennas, in- by many different am signals and Chair- He hit "artificial restrictions" which the stalled with FCC approval, were found man Minow agreed that specialization FCC has placed on the granting of new to have less than the minimum efficiency is desirable. stations in recent years. Such restric- specified, were unstable or failed to pro- Pointing to the increase in the num- tions include the rule prohibiting the vide the calculated protection, he said. ber of am stations over the past 15 overlap of the 25 my /m contour of one "These failures are attributable to years, Mr. Dillard said that facilities station with the 2 my /m contour of poor engineering," Mr. Cohen said in have been granted which were neces- another if the frequency separation is asking the FCC to make a "more critical sary "but which competitively are in- less than 30 kcs and the 10% rule, Mr. examination" of the qualifications of adequate, not because of the program Booth said. engineers submitting data. service they render but because of un- Both rules have been used to deny Another member of the special NAB equal facilities. The broadcast band applications for new and much needed committee, William S. Duttera, director today is comprised of a far greater number of "have -nots than haves." Public Benefit What has happened is not bad but has been for the public merger would solve good, he said. The Communications Shreveport overpopulation Act does not concern itself as to whether The FCC has been asked to do and three tvs). The lion's share of any individual broadcaster makes a something concrete about overpopu- business has been going to two or profit, he pointed out. lation of radio stations in Shreveport, three stations, the application recites, The real crux of the problem, Mr. La. "and the others are carrying on a Dillard said, is that radio has changed Filed last week was a request ask- dogfight for the scraps." over the past 15 years and the regula- ing commission approval of a merger KREB is 50% owned by Lawrence tory concept has not kept up. FCC between two daytimers in Shreveport. Brandon and 50% by Upstate Small activities and requirements often add To be merged are KREB (on 980 kc Business Investment Co. They bought that "extra little burden" which makes with 5 kw) and KCIJ (on 1050 kc the station in 1961 with an invest- it harder for a station to show a profit, with 250 w). The resulting station ment of $180,000. Last year, because he said. would operate on 980 kc. Sur- of losses, they switched from 1550 kc Only two alternatives face the FCC rendered to the FCC would be 1050 fulltime to its present 980 kc day- today, Mr. Dillard added: "First, rough kc, with the hope that it would time only, in an exchange of licenses as it may be, is nevertheless free com- never be used in Shreveport again. with KOKA also of Shreveport. petition with minimum regulation. The One reason the principals of the KCIJ is owned by Marvin Burton, second, a highly regulated semi -mo- two stations feel 1050 kc won't be who bought the facility last Novem- nopoly based upon scarcity of services used in Shreveport is that a new ap- ber for assumption of obligations to the public. ... Any system which plicant for that frequency would find totalling $71,589. limits the number of stations to a com- it almost impossible to satisfy engi- Because both stations have been munity on an economic basis is the neering standards. It seems that since owned less than three years, a waiver opening wedge to the public utility con- KCIJ began operating on 1050 kc of the three -year rule has been re- cept of control of the broadcasters." other grants on that frequency and quested. The public, he said, has not been co- channels have pretty well "boxed The transaction proposed will re- hurt by the increasing number of radio in" the wavelength for Shreveport. sult in the ownership of the new stations. Both KREB and KCIJ were not KCIJ by both the Brandon-Upstate Colby vs. NAB Washington attor- doing too well, the application says, SBIC group and Mr. Burton. The ney Lauren A. Colby, who represents

particularly in the light of competi- present KREB owners will suffer a a half -dozen prospective am applicants. tion with seven other Shreveport am net book loss of $65,250, the ap- attacked the NAB position and was in stations (not to mention four fms plication says. turn answered by both the association and Commissioner Ford. Mr. Colby

3'3 (LEAD STORY) BROADCASTING, January 14, 1983 Meet The Selling Power Behind U.A.'s "Showcase For The 60's"

TONY CURTIS BURT LANCASTER GREGORY PECK MARLENE DIETRICH Starring in "SWEET SMELL OF SUCCESS" in Starring "RUN SILENT, RUN DEEP" Starring in "PORK CHOP HILL" Starring in "WITNESS FOR THE PROSECUTION" of the 33 UA "Showcase For The 60's' one of the Sons 33 UA "Showcase For The 60's" one of the 33 UA "Showcase For The 60's" one of the 33 LIA "Showcase For The 60's'.

FRANK SINATRA KIRK DOUGLAS ALAN LADD ROBERT MITCHUM Starring in "JOHNNY CONCHO'' Starring in "THE IN THE INDIAN FIGHTER" Starring in "MAN NET'' Starring in ''NOT AS A °TRASGER" oon of the 33 UA "Showcase For The 60's'' of the 33 UA of the UA 5one "Showcase For The 60's' Sane 33 "Showcase For The 60's'' one of the 33 UA "Sher. "

ROBERT RYAN JAMES CAGNEY CARY GRANT ERNEST BORGNINE Starring in "ODDS AGAINST TOMORROW" Starring in "SHAKE HANDS WITH THE DEVIL" Starring in "THE PRIDE AND THE PASSION" Starring in "MARTY" one of the 33 UA "Showcase For The 60's " one of the 33 UA "Showcase For The 60's" 0 0 one of the 33 UA "Showcase For The 60's" one of the 33 UA "Showcase For The 60's"

This is a selling force with power behind it...and it's selling U.A.'s "SHOWCASE FOR THE 60's ", with an unprecedented entertainment line -up. With 33 top features ... and scores of stars. You have pulling power that's untapped ... sales potential unequalled. Have a look at U.A.'s "SHOW- CASE FOR THE 60's ". It's the easiest way we know to dazzle both audiences and sponsors. Today... call your ANTHONY QUINN U.A. representative. He'll show you how U.A.'s "SHOW- JULIE LONDON Starring in "MAN FROM DEL RIO" CASE FOR THE 60's" can be your Showcase for profits. Starring in "THE WONDERFUL COUNTRY" one of the 33 UA For The 60's" "Showcase 0 one of the 33 UA "Showcase For The 60's" 5

UNITED ARTISTS a.a. ASSOCIA INC.

NEW YORK 666 Madison Aye., MU 8 -4700

CHICAGO 520 N. Michigan Ave., 467-7050 DALLAS 1905 South Center, Ri 7-8553 HOLLYWOOD 1041 N. Formosa Ave., Ho 6 -3429

BROADCASTING, January 14, 1963 37 ENGINEERED BIRTHS FOR RADIO continued practice a year ago but "competitors did not." "Rule enforcement will mean better said the NAB plea for tighter engineer- on the West Coast and manufacturer broadcasting," Mr. Jones told the FCC. ing standards reminds him of an ex- of automation equipment, told the FCC "It will do away with poorly managed planation of the Daughters of the that a "rash of fines ... will end the and under -financed stations. Time will American Revolution: The Daughters supply of foolish investors and could do the rest.... Lay it on (the viola- had their revolution and now they do put from 20.-40% of all stations out tors), that's all I ask." not want anybody else to have one. of business." In a one -page statement Stop Rate Cutting Rate cutting and "The NAB is for free enterprise for labeled "very refreshing" by Chairman poor salesmen are the main problems those that have enterprises," he said. Minow, Mr. Jones said proper enforce- of am radio, according to Washington The NAB statement that it was against ment of two FCC "rules" will reduce attorney Harry J. Daly. He said sta- any limitation on the number of sta- the number of stations "quickly." tions selling below their rates consti- tions is inconsistent with its engineering "Enfore the rule against double bill- tute a "specific evil" worse than double proposal for abolition of the 10% rule, ing and at least one station in Belling- billing and that it should be stopped he declared. The NAB, Mr. Colby ham [Washington] will go out of busi- by the FCC. Mr. Daly agreed he did charged, advocates a "double standard" ness. Possibly three. This probably is not know just what the FCC could do for broadcasting in the association's re- true everywhere," he said. in this area legally but thought that a quest that existing stations in suburban "Enforce the rules about logging and strong policy statement against the areas be given better facilities rather many stations will go out of business. practice might help rectify matters. than the granting of new stations. He They won't be able to afford either "To those in the industry who cry said the NAB approach is an "insult to enough people or the machines to do most, I might say ... it is not less radio human intelligence." the proper work." stations that we need but better sales- NAB Executive Vice President Vin- Mr. Jones's companies, International men and better managers," Mr. Daly cent Wasilewski and other association Good Music Inc. and Wescoast Broad- said. "Radio, a great medium, doesn't witnesses replied in kind. "I hope you casting Co., own KPQ Wenatchee, sell itself well. Not to its advertisers, understand your policy better than you Wash.; KGMI -AM -TV Bellingham; its listeners or even the FCC." understand us," Mr. Wasilewski told KGMJ (FM) Seattle; KGMG (FM) He urged the commission not to Mr. Colby. Commissioner Ford said Portland, Ore.; KBAY -FM San Fran- "build an economic shelter for radio that he interpreted the NAB's position cisco; KFMW (FM) San Bernardino, and tv stations. This . . . inevitably as just opposite to the characterization Calif.; KFMU (FM) Los Angeles and brings on us the sin of monopoly .. . given by Mr. Colby. KTSD (FM) San Diego. He said "we and so we would bury the free enter- Urges Two -Station Rule Mr. Colby stopped" double billing when the FCC prise of the radio industry." He pointed made a plea for FCC encouragement issued its policy statement against the out that the NAB's presentation well of specialized programming and a new represented the "haves" but argued that rule which would permit one licensee to it will be a disservice to the public and own two am stations in the same city if //FCC reaffirms freeze the industry if the FCC "reserves the the second outlet programmed mi- time and the space" to increase the to 1 nority tastes. He said "blanket restric- The FCC reaffirmed a former facilities of those stations already on tions" should not be placed on the decision to return 13 applications the air while at the same time refusing granting of new stations. Such blanket for major changes and new ams to accept applications for new stations. restrictions are "inherently undemo- (BROADCASTING, Oct. 15, 1962) "The problem is not the restriction cratic because they deprive newcomers and denied last week petitions for of new stations, but rather in bad mar- to the broadcasting field the oppor- reconsideration of or partial relief kets with poor management," he said. tunity to compete on equal terms with from that agency's am freeze. The "Let the law of economics dissolve the established interests," he said. commission instituted the freeze station whose poor selection of market In using "blanket restrictions," Mr. on application for new stations or personnel have made it a marginal Colby said he was referring to "rule and major changes in existing sta- operation." changes and other devices which seek tions May 10, 1962 (see story At one point, Mr. Daly said that he to limit the number of radio stations page 29). is against the FCC's promise vs. per- by imposing difficult or impossible con- The 13 applications refused formance comparisons. When Commis- ditions ... without regard to individual were by the following: Abbeville sioner Ford asked what that had to do conditions in individual markets." The Radio Inc. (WARI) Abbeville, with the purpose of the hearing, Mr. commission, he stressed, should not Ala.; Altavista Broadcasting Corp. Daly said: "I have just withdrawn that tamper with engineering standards for (WKDE), Altavista, Va.; James statement." the purpose of relieving economic dis- D. Brownyard, North East, Pa.; Novel Suggestion The best way to tress in certain markets. Triangle Electronics, Selma, N. C.; "attack" the problems of radio is for Current engineering standards are Capitol Broadcasting Corp., competing am stations in the same mar- "remarkably stringent," the attorney Barnesville, Ohio; Arthur Greiner ket to "unite in certain limited fashions said. They prohibit a grant that is not and G. W. Winter, Palmyra, Pa.; so as to reduce operating and overhead 90% efficient in terms of population Heart of Georgia Broadcasting costs." This is the view expressed to served and interference received while Co., Gordon, Ga.; Raymond I. the FCC last week by E. M. Johnson, such efficiency is not attainable in other Kandel (an intended applicant): president of WCAW Charleston, W. Va. fields of engineering. "Engineering KVOR Inc. (KVOR), Colorado Citing combined printing plants of standards should have an engineering Springs, Colo.; Lake Broadcasters, competing newspapers, Mr. Johnson purpose and should not be gimmicked St. Ignace, Mich.; Radio Orange said the FCC should "undertake prompt- to accomplish some other, unrelated County (KEZY), Anaheim, Calif.; ly to foster and approve" similar co- objective," he said. Taft Broadcasting Co. (KODA), operative arrangements among am sta- In any case, the FCC freeze should Houston, Tex.; and 560 Broad- tions. Much of this could be done, he be lifted, Mr. Colby said. casting Corp. (WQTE), Monroe, said, without rules changes. However, Rash of Fines Rogan Jones, presi- Mich. Mr. Johnson said, he would be reluc- dent of two am and seven fm stations tant to approach a competitor with a

3B (LEAD STORY) BROADCASTING, January 14, 1963 In the fabulous Texas Panhandle .. . great stations sell 750,000 3 prosperous Texans

Amarillo and Lubbock enjoy the highest per capita income in Texas. Amarillo is #1 and Lubbock is #2 among Texas metro areas. It comes from oil, gas, chemicals, rich agricultural yields and diversified industry.

KGNC -TV AMARILLO

Channel 4, 100,000 watts, NBC -Amarillo's pioneer Television Station. Solid #1 throughout the day (Nielsen, ARB), providing the Panhandle with outstanding local programming and NBC. KGNC -TV, for example, has the only registered TV meterologist, fully equipped with his own long -range radar weather gear . . sweeping a 250 -mile area from Amarillo through Texas and into Oklahoma, Kansas, Colorado and New Mexico. KGNC -TV has 9 out of the top 10 daytime shows and 16 out of the top 20 nighttime programs (total homes, NSI).

KGNC-AM, FM

10,000 watts, 710 kc, NBC- established 40 years. Blanketing the "Fabulous Golden Spread," KGNC Radio is #1 by a large margin in 17 out of 18 hours 6:00 AM -12 Midnight (Pulse 37- county Amarillo Report, March 1962), serving 97,000 regular listening families (NCS '61). KGNC -AM is heard regularly by more families than all other Amarillo stations combined!

KFYO LUBBOCK

5000 watts Day, 1000 watts Night, 790 kc CBS-established 35 years. With 5000 watts at 790, KFYO is powered and programmed for the most complete radio service in Lubbock. CBS news and features, outstanding local news coverage, good music format, complete sports dominance, complete farm and special services-Programming leadership for the rich Lubbock area. NOW REPRESENTED BY: VENARD, TORBET & McCONNELL, Inc. NEW YORK CHICAGO DETROIT DALLAS SAN FRANCISCO LOS ANGELES

BROADCASTING, January 14, 1963 39 ENGINEERED BIRTHS FOR RADIO continued the economy continues to grow and not be frozen by indecision. of unneces- suggestion for cooperative arrangements 10,000 population which do not have sary federal rules and regulations," he without the specific blessing of the FCC. an existing am or fm station or daily said. His plan, Mr. Johnson added, would newspaper and which would not cause AFCCE asked the FCC to terminate preserve the benefits of competition interference to existing stations. He has the clear channel rulemaking and to and at the same time help stations to appealed to the court the FCC's refusal give no further consideration to powers compete more effectively in the public to accept the Springfield application above 50 kw for commercial am sta- interest. Stations might use the same for a station. tions. Also, the association asked the chief engineer, a single accounting de- No Guarantee Thomas C. Fleet, commission to open all clear channels partment, joint production and promo- prospective applicant for a new am sta- for further development of new station and a joint sales department "which tion in Greenville, S. C., maintained tions in underserved areas and for the might very well, in addition to cutting that the marked increase in the number improvement of existing stations where costs, increase radio sales to would -be of stations has been a "healthy trend." a need is shown due to population purchasers," he said. The stations He urged the FCC to thaw its freeze on growth or competitive inequality. might even be sold in combination, he new am applications. Special consideration should be given suggested. He agreed there would be "We and other prospective applicants to permitting daytime -only stations to an inherent antitrust problem. do not seek a guarantee of profit or a operate fulltime whenever possible, Mr. Like other witnesses, Mr. Johnson guarantee of success -only an opportun- Steel said. The 10% rule is "inade- told the FCC it should not place a ity to compete for these things ..." he quate and inappropriate" for determin- limit on the number of stations which said. "This oportunity is no more than ing what constitutes an efficient use of would be authorized any given area. the opportunity which has already been a frequency, he said. Urban Expansion Rapid growth of afforded to existing stations throughout Through Mr. Steel, the association metropolitan areas, encompassing indi- the country." offered several recommendations to the vidual communities which need and are Specialization in major markets and FCC designed to (1) expedite process- entitled to local service makes it un- local radio stations in smaller towns ing of applications and (2) help exist- realistic to rely on power increases by are two trends the FCC should encour- ing stations. existing stations to provide such serv- age, Mr. Fleet said. Fleet Enterprises Russell Eagan, attorney for the Clear ice, Joseph Kessler, a Washington at- Inc. has appealed the FCC's am freeze Channel Broadcasting Service, replied torney, told the commission at the to the court and at one point asked for to Mr. Steel's recommendations on the Washington hearing. a court order stopping last week's con- clear channels. Mr. Eagan said CCBS Mr. Kessler, also a prospective appli- ference (BROADCASTING, Dec.110, 1962). plans to file a petition with the FCC for cant for a new am in Springfield, Va. Engineers Speak The Assn. of Fed- rulemaking to permit powers in excess (Washington metropolitan area), main- eral Communications Consulting Engi- of 50 kw. The FCC has relied for over

tained that central city stations cannot neers, through President David L. Steel 20 years . on a Senate resolution limiting provide a program service which will Sr., urged the FCC to terminate the am powers to 50 kw in refusing to author- meet the needs of audiences in both the freeze "at once." Engineering and effi- ize powers above 50 kw. Also outstand- city and the suburban area. And, he cient frequency allocation is and will ing is a House resolution of last sum- said, "there is no convincing evidence continue to be much more of an art mer urging the FCC to approve powers to indicate that economic, rather than than a science, he said. above 50 kw. purely engineering considerations," The U. S. today has the finest and Several clear channel stations sought should be considered by the commission most efficient broadcasting system any- to apply for 750 kw last fall but the in making future grants. where in the world, Mr. Steel said. "We FCC refused to accept the applications Mr. Kessler urged the commission to would like to see radio continue to (BROADCASTING, Dec. 3, 1962). Two lift the am freeze to the extent of al- grow under a free democratic system as of the stations have appealed the FCC's lowing applications for cities of over the need and desire of the public and refusal to the courts.

BROADCAST ADVERTISING

aimed at some station misuse of the 4A OFFERS `PRE -EMPTION' FORMULA pre -emptible spot which has contributed Committee plan suggested to cut down on spots paperwork to the paper load. Station representatives said the sug- An effort is being made by the broad- The committee proposes: gestion called for nothing that is not cast committee of the American Assn. pre -emption during the "(1) No already general practice. Some sug- of Advertising Agencies to reduce initial weeks of the schedule, two and gested, however, that the AAAA group paperwork caused by insufficient notice (2) at least seven days notice of pre- ought to reciprocate by urging clients to of pre -emptible -spot schedule changes. emption any during schedule at time the give at least the same consideration to The term pre -emptible spot is used (unless specifically waived by agency stations when the advertisers want to in this context: a spot purchased by at time of purchase)." cancel campaigns. an advertiser at a package or other The committee said the purposes of lower rate but subject contractually to the recommendations are to "avoid They noted that the AAAA standard "pre -emption" by another advertiser waste to advertisers, representatives and contract calls for the client to give 14 who might place an order for the spot stations in making preparations for days' notice of cancellation of spot at the higher, regular rate. schedules which may be pre -empted announcements and 28 days' notice for Suggestions for a uniform practice after only a few spots have been run - cancellation of programs. Despite these to hold down unnecessary paperwork or none at all," and to "give agencies provisions, they said, agencies often call and possible conflicts involving the and advertisers time to compensate for representatives to report that the client agency, its client and the station are the loss of the pre -empted spots." wants to cancel a campaign on shorter being released today (Jan. 14) by the It was noted by broadcast sources notice -and they are allowed to do so AAAA's committee on broadcast media. that the recommendations may also be by the stations.

40 BROADCASTING, January 14, 1963 Good news from a Great Medium

... and we think that both advertisers and audiences the over 17 million folks in our primary coverage will be as pleased with this good news as we are. area? They become more loyal when they hear these Such famous CBS Radio stars as Garry Moore, famous personalities as well as their favorite WJR Arthur Godfrey, Leonard Bernstein and Art Linkletter programs ... all on the same station! have just joined company with our regular WJR Yes, indeed, listeners -and advertisers -have cause personalities. Which makes our Complete Range for celebration in the increased scope and variety of Programming more complete than ever before! And WJR's Complete Range Programming. If you'd like it enhances our position as the dominant station in to learn how this can affect your future ask your America's 5th richest market! ... Henry I. Christa! representative to explain. It's And the millions of loyal WJR listeners drawn from bound to raise your spirits.

Vi R DETROIT 760 KC J50,000 WATTS

Represented by Henry I. Christa) Co., U.S. d Canada Atlanta Boston Chicago Detroit Los Angeles New Yorke San Francisco

BROADCASTING, January 14, 1963 41 Radio to benefit from `Media -Mix'? SIMULMATICS SAYS SYSTEM WILL PINPOINT MEDIA EFFECTIVENESS The Simulmatics Corp.'s Media -Mix is true of all media, of course, but the U. S. population. The other assigns to system for pre- testing advertising cam- other media, especially television, us- this "population" media habits which paigns by simulation in computers will ually start out being considered essen- are typical of the media habits of the be offered shortly as a means of pin- tial. They are not required to prove actual population. pointing radio's effectiveness. their point as much as radio is called When details of an advertising cam- This use is a component of the sys- upon to do. paign are fed into the computer, the tem's functions in evaluating actual and "The most that conventional media simulated population responds in keep- proposed advertising campaigns (BROAD- research can do in this respect is to de- ing with the assigned media habits CASTING, May 28, 1962). For these termine the extent to which exposure (half -hour by half -hour in the case of broader uses Simulmatics officials say obtained by one medium overlaps the radio listening). The computer thus they already have signed Benton & exposure obtained in others. It does tallies the number of people -by age, Bowles and the Du Pont Co., plus two not show how much a given campaign occupation, education and other socio- major agencies and a major magazine will provide the frequency which is de- economic characteristics if desired - whose identities cannot yet be revealed. sired. who have been "exposed" to each me- The possibilities of Media -Mix in "Media -Mix can do that because it dium and to two or more of the media helping radio to sell itself were de- provides a picture of the repeated during any given period from a day to scribed last week by Dr. Ithiel de Sola stream of exposures that radio-or any a year. Pool, director of the international com- other medium-can give. For radio it Exposures made outside the home, munications program of the Massachu- can show what an advertiser will get including listening in automobiles and setts Institute of Technology, who de- by adding a radio schedule to his pres- at work in the case of radio, are tallied veloped the Media -Mix system and is ent campaign, or what he's getting from with those achieved within the home. research board chairman of Simul- an existing campaign. If the campaign The "people" in Media -Mix total maties, and Edward L. Greenfield, opin- isn't delivering as many exposures as 2,944 and "reside" in 98 actual coun- ion researcher, research consultant and he needs, radio may provide repeat ex- ties. These counties contain about 500 Simulmatics' president. posures at low cost." radio stations, or seven per county. "One of radio's problems," Dr. Pool Banks of Data As explained by Ratings Base Each "person" in the said in an interview, is its inability to Dr. Pool and Mr. Greenfield, Media- model is assigned preferences covering show exactly how much it contributes Mix stores two banks of data in the four stations -a first choice and second, to an advertising campaign. The same computer. One is a simulation of the third and fourth choices. This assign-

Is the mass audience a thing of the past?

The diversification of interests show radio and tv listening and newspapers are thriving, it's noted. among the public is having a more viewing are down; that newspaper Radio all but died in the early drastic effect on mass media than and magazine ad lineage is declin- 1950s with the advent of television most people realize. ing; that magazines and newspapers competition and amid the growing Such is the premise of an article, are fewer in number; that there are disenchantment with the lack of "Mass Media and the Gulliver Falla- widespread losses among magazines variety in network radio program- cy," in the October 1962 issue of and radio broadcasters; and that ra- ming. But radio eventually realized Business Review, published by the dio and tv have had trouble with it couldn't compete with television Federal Reserve Bank of Philadel- government regulation. The culprit? and radio started to specialize in the phia. The "numbers game," says the arti- various types of music, and with The article, prepared by Lawrence cle. A splintering of public tastes community news and editorials. C. Murdoch Jr. and others in the that had been fairly homogenous Advertising has followed this local bank's research department, says left mass media with the problem of emphasis and local radio advertising that many publishers and broadcast- audiences and circulations that were has increased almost 200% since ers look upon the public as a sort of expensive and difficult to maintain, 1946 while national advertising has Gulliver, "a naive, unimaginative let alone increase. declined slightly, the article contin- giant, a single entity with one set of The article then turned to the in- ued. Although the profits and audi- tastes, interests and desires." The dividual media. ence figures may not be optimistic, truth is that the public more and Although lineage in mass maga- there's reason to believe they might more has come to resemble the zines dropped 8% in 1961, special be worse without the changes in Lilliputians -a host of individuals interest magazines are running coun- radio. The decline in radio listening and each one different -on whose ter to this trend and more than two may have resulted from the rush to island Gulliver found himself a cap- dozen of these were started in 1961, radio of new advertisers with loud- tive, the article says. publications where an advertiser can mouthed claims that alienated radio The article notes that magazine find a special type of reader for his audiences, it's concluded. and newspaper circulation since 1956 message. Although tv has had the most suc- have not increased as fast as house- The move to the suburbs has hurt cess in the numbers game, the 1962 holds and that A. C. Nielsen figures city newspapers, though specialized decline in viewing hours may be the

42 (BROADCAST ADVERTISING) BROADCASTING, January 14, 1963 ment is made on the basis of ratings. Stations are classified by type (popular and Norwalk gasolines switch to radio music, classical music, talk, sports, etc.), Hancock and audiences are assigned to them in Switching its advertising emphasis When Herschel says "Hancock gas- relation to their standings in the ratings, from outdoor to radio, Signal Oil & olines are tailor made" and Mel ques- with time of day and season of the Gas Co., Los Angeles, is starting a tions him about gasolines being made year taken into consideration. saturation campaign of humorous by tailors, he replies, "Oh, no, no, The audience information is based one -minute spots on some 60 stations no. Hancock has seven gasolines and on actual ratings compiled by C. E. in California, Nevada and Texas, seven prices, tailored to fit your car. Hooper Inc., including special measure- for Hancock and Norwalk gasolines. We wouldn't let tailors make our ments, in 58 of the 98 counties. For Honig -Cooper & Harrington, Los gasolines." the 40 other counties Media -Mix of- Angeles, is the agency. Now Mel becomes belligerent. ficials made estimates based on infor- Spotmakers and Mel Blanc Assoc. "What have you got against tailors ?," mation available in the 58. created the spots, all based on the he asks, turning and shouting "Hey, Similar information is on file in the theme of seven gasolines at seven everybody . Hancock gasoline computers to describe the audience pat- prices, giving each car the exact kind doesn't like tailors!" Herschel ex- terns for some 270 tv stations, about 36 of gas its engine requires and allow- plains: "All I said was that Hancock magazine, all newspapers in the sam- ing the motorist to buy the right has seven gasolines and seven prices. pling points, and Sunday supplements. kind without paying a premium for One is right for your car . . . and While Dr. Pool and Mr. Greenfield something he doesn't need or want. your wallet." Mel asks: "You mean foresee special advantages for radio An example is "Tailors," pro- you don't hate tailors ?" Herschel broadcasters specifically, they anticipate duced by Mel Blanc Assoc., with replies, "Of course not, I love tail- that the main uses of Media -Mix by Mel Blanc and Herschel Nernardi ors," and Mel has the last word: advertisers and agencies will cut across voicing a script by Dick Clorfene. "Oh, let's not get sloppy about it." all major media and seek to determine the differences in coverage effects to be achieved by different campaign plans. Media -Mix will depend on the amount uniform data from media. Radio and The nature of work to be done by of special material and computer run- television both must provide consistent Simulmatics for Benton & Bowles has ning time involved in each case. The and accurate data to satisfy the operat- not been disclosed. For Du Pont, it is current rate card calls for a maximum ing needs of computers (BBDO's ma- known that Simulmatics plans to ex- of $7,000 for estimation of the reach chines use "linear" programming). periment with the relative effectiveness and frequency of one schedule for one The mathematics and mechanics of of several different media combinations year, with provision for second and linear programming of computers will (CLOSED CIRCUIT, Dec. 31, 1962). third schedules to be evaluated at the force us to seek the relative values of Simulmatics officials said the cost of same time for an additional $1,000 different units in broadcasting. each. "It is amazing how little is known President Greenfield said, however, by anyone as to the relative values of that this rate card is currently being different commercial lengths, daytime "harbinger of a major trend away scaled down to reflect operating econ- versus nighttime, spot television versus from the television set," the article omies introduced in the last few months program, etc.," Mr. Tyson said. "You says. It notes a "growing protest and that the new schedule will bring can find almost anyone with strong against tv programming, much of the service within reach of middle - opinions in this area, but you find no- which is bulldozed to suit a single sized and even smaller agencies. body who knows." set of tastes and interests." The fed- Linear programming will force us eral government has "sensed" this COMPUTERS' FUTURE to learn to express the relative values of disenchantment and also is "acting print versus television. in several way," it continues. BBDO executive says they More care will be taken in the de- The article notes the tv industry's allow more time to think sign of broadcasting properties to meet claims that programs are improving specific audience requirements. "Net- and also that some people feel a frag- l'he electronic computers being used work people, show people, tv stations mentation of audiences into smaller more and more by advertising agencies will find that the XYZ Corp. wants to groups will mean inferior programs to shortcut detail drudgery and to give reach certain prospects so they will de- because of the expenses of good pro- executives more time for decision -mak- sign programs to reach them," Mr. Ty- grams. ing will ultimately lead to the buying son explained. The article concludes that the four of broadcast media based on a cost for Linear programming will greatly media may hurt themselves by imi- a delivered audience. reduce the purchase of run -of- station tating each other in trying to in- That is one of several specific devel- spots by many advertisers. He said this crease their audience or circulation opments foreseen by John M. Tyson, will occur because they will have no capacity. It predicts the likely result Jr., vice presient, BBDO, Chicago, as knowledge of who these spots are reach- of excess capacity among media will agencies and advertisers live and learn ing. be that decimation of stations, news- with their new machines. Agency use of computers "will cut papers and magazines will continue, He told Chicago's Broadcast Adver- into long -term commitments in shows while others appealing to selected tising Club last week that "we always as management sees what they may lose audiences -"content themselves with have played a game of Russian roulette by forcing all brands into one vehicle." a smaller, more digestible piece of in trying to outguess each other as to It will increase the use of scatter - the pie." Specialist media could get what ultimate audiences and, conse- minute buys so that brands can buy pre- a "shot in the arm" from local ad- quently, ultimate efficiences will be. cisely at the time they need advertising vertising, which "may be growing There is no room for this kind of gam- and can design the audience profile they faster than national advertising be- bling with the kind of money that is want by combining different shows. fore long." being committed to advertising today." Mr. Tyson said the computer's big Mr. Tyson's other predictions: contribution to advertising is that "it The machine is going to force more forces us to think." He said the elec-

BROADCASTING, January 14, 1963 43 tronic machine demands facts instead of opinions and hence encourages a Broadway show producer undaunted by strike new discipline in the way of doing things. "It forces us to organize," he When the New York newspapers strike began, for the major part of said, and "it encourages us to do re- begin publishing again they "defi- the $1 million advance sale for his search if we do not know the answers." nitely" won't get as much advertis- new musical "Oliver." Mr. Mer- Pointing out that one of the biggest ing from Broadway theatre producer rick, who has waged a battle with expenses in running many businesses David Merrick. the city's seven newspaper critics for today is the money that is spent on Mr. Merrick told Sam A. Donald- several years, said radio -tv reviews marketing "and particularly on adver- son of WTOP -TV Washington in an of Broadway shows "seem more tising," Mr. Tyson said top manage- interview for that station's News - effective than the other kind." ment is paying more and more atten- night that the strike "hasn't hurt me Mr. Merrick said his other shows tion to the advertising function. The at all." -"Tchin Tchin" and "Stop the result is a growing demand for a more He credited radio and television World I Want to Get Off" -are efficient and higher professional ap- advertising, purchased since the "both selling out" despite the strike. proach to every facet of the advertising and marketing process. Will the computer throw media peo- into its sixth week with prospects of no idea for the kit, designed to help re- ple out of work? "There isn't much immediate settlement. tailers keep their costs down, originated chance that this will ever happen," Mr. The campaign, in its first week ran during the strikes, TvB expects it will Tyson said, "but if it ever does I am 50 spots on WNBC; 30 on WABC; 24 have general use as well. sure that it is far enough away that on WQXR and 25 on WCBS. The pro- Tourism Benefits Radio and tv is none of us have to worry about it" motion is in addition to special cam- also gaining increased advertising ben- The computer, Mr. Tyson said, "is paigns by individual movie companies efits from tourism. merely a very efficient, fast working during the strike. Advertising agencies The Florida Development Commis- assistant which takes much of the de- represented are Monroe Greenthal, sion has diertéd its newspaper, adver- tail and tiresome work away from busi- Donahue & Coe, Lennen & Newell and tising in New York City because of ness programs and allows people time Charles Schleifer. the strike, to radio and tv. Its schedule to think and plan." A presentation by the Television Bu- includes 40 20- second spots on two ra- reau of Advertising before the National dio stations and.48 20- second spots on NEWSPAPERS STILL OUT Retail Merchants Assn. on Jan. 10 a third outlet from Jan. 7 through Feb. pointed to the strikes in New York and 1. On tv, the commission purchased More advertisers turn to Cleveland as illustrating the importance an extensive one -minute spot campaign radio promotions of planning retail store promotions far on NBC -TV's Today show from Jan. -tv for in advance. 7 through Feb. 27. Advertising agen- The Motion Picture Assn. of Ameri- A "first aid kit" for retailers, de- cy: Louis Benito, Tampa, Fla. ca, New York, began a radio spot cam- signed to help stores use tv in emergen- WQXR introduced a half -hour week- paign last Wednesday (Jan. 9) to in- cy situations such as the current strikes ly program featuring reviews of recent form listeners of a new central tele- (AT DEADLINE, Dec. 24, 1962) was record releases by newspaper critics. phone number for motion picture in- described by Howard P. Abrahams, vp The 'program, called The Weekly formation during the New York news- in charge of retail sales, and Louis Record Review of the Air will be paper shutdown, which is continuing Sirota, retail sales director. While the broadcast Sundays from 12:30-1 p.m. and is being presented as a public service by RCA Victor, which will not have any commercials in the time period. At WCBS -TV, Bill Leonard was named executive producer of the station's expanded news coverage. Mr. Leonard, who is also executive producer of the CBS News Election Unit, will be assisted by the unit's producer, William Eames, and production manager, Alvin Thaler. WHLI Hempstead, N. Y., announced that McCrory's department stores are posting "WHLI News Headlines" in their street -level windows and distribut- ing it at their cafeterias at lunch time. Meanwhile, the strike itself has been taken to court by thirteen idle pressmen PGW `colonels': Jones in radio, Collins in tv who charge in an antitrust suit that the Publishers Assn. of New York and the Peters, Griffin, Woodward, which their contributions in 1962. Presenta- nine daily newspapers now closed, en- annually bestows the "Colonel of tion of scrolls and checks were made tered into a conspiracy in restraint of the Year" awards on the PGW radio in New York (picture at left) to trade. The suit for $6,675,000, claims and television salesmen who have Mr. Jones (r) by R. Preston Peters, the publishers agreed that a strike of shown the most growth in their posi- PGW president, and in Chicago (pic- one union against any newspaper would tions during the year, has honored ture at right) to Mr. Collins (c) by be treated as a strike against all nine William O. Jones, Atlanta manager PGW midwest sales manager W. newspapers. The printers struck only for radio, and Rollin P. Collins, a Donald Roberts (1) and vice presi- four of the nine, but the other five Chicago tv account executive, for dent, William Tynan (r). closed their New York City operations. The suit was filed Thursday (Jan. 10)

44 (BROADCAST ADVERTISING) BROADCASTING, January 14, 1883 COMMANDER BOLT

Through the remote reaches of space, the manned spaceship Prober 10 hurtles along on strange, fascinating journeys. Commander Bolt is in charge each weekday at 5:00 PM. Loyal young South Florida televiewers ride with him. Strange visitors from space dot the show with excitement. Unusual space creature hand puppets, "Hey There You" and "Iggy ", Represented by are bound to make an appearance. There is a villain too - ossof Television, Inc. the evil "Silvan ". It's a space age oriented show designed to sell your products with an array of the finest space and science ® themed cartoons and serials available: "Super Car ", "Rocky and his Friend ", the Encyclopedia Britannica film library, "The Space Explorers ", "The New Adventures of the Space Explorers" and many others. Add to these exciting films a selling personality - Commander Bolt - and you have a combination designed to attract audience and sell products.

Channel 10 is the ABC station from the Palm Beaches to the Florida Keys.

WLBW -TV ARMI Affiliated with WCKY 50KW CINCINNATI, OHIO

BROADCASTING, January 14, 1963 and has been set for hearing tomorrow printers antitrust suit would tend to (Jan. 15) in the federal court. narrow areas of the New York strike The typographical union filed dam- which his subcommittee might examine More research needed age claims against the individual papers in its investigation of concentration of It is time the advertising indus- totalling $1,409,000 earlier in the week. ownership of newspapers and newspa- try starts spending more dollars to A fact -finding board of three jurists per -owned broadcast properties. If the measure the impact of advertis- has been conducting an inquiry into strike comes up, it will be only tangen- ing, Dr. Thomas E. Coffin, direc- the strike since Sunday, Jan. 6. It was tially, the congressman said. The sub- tor of research, NBC, told a meet- to issue a report last Friday (Jan. 11). committee cannot go into any phase of ing of the New York Chapter of In Washington, D. C., Rep. Emanuel the suit itself and would be interested the American Marketing Assn. Celler (D-N. Y.), chairman of the in the strike only in its effects on the last Thursday (Jan. 10). House Antitrust & Monopoly Subcom- possible folding of newspapers, Rep. Mr. Coffin said the industry to- mittee, explained last week that the Celler said. day can measure reasonably well the audience of an advertisement, and added: "Since total effective- CONFUSION BETWEEN AGENCY, CLIENT ness is the product of both audience and impact, the greatest pro- K &E's Stewart says it's caused by duplication of functions gress will come from raising the The "most dangerous" problem that the client, Mr. Stewart asserted that "we technology of impact measure- faces advertising today is the misunder- can no longer afford" this situation in ment to a level more nearly com- standing and confusion about how ad- view of the rising costs of advertising. parable with audience measure- vertising functions, David C. Stewart, He said K & E estimates, using 1956 ment technology." president of Kenyon & Eckhardt, told costs as a base, indicate that major a meeting of the Adcraft Club of media costs will rise 19% this year Detroit last Friday (Jan. 11). and 23% by 1965. Above and beyond Pomona, KVRE, Santa Rosa, both Cal- He called for a reassessment of the these actual costs, Mr. Stewart con- ifornia; and KTOO Las Vegas, in ad- relationship between advertising agen- tinued, there has been a steep rise in dition to KHAT. cies and their clients, beginning with the cost of advertising effectiveness, the "tossing into the ashcan the old 'part- amount of money it takes to register WFKY Frankfort and WMST Mount nership concept.' " To replace the effective sales messages with the public. Sterling, both Kentucky: Grant Webb & partnership principle, Mr. Stewart ad- K & E believes the answer to this Co., New York, as national repre- vocated that agency and client establish predicament lies in the "more effective sentative. ground rules, spelling out clearly the mobilization of advertising manpower WHLL Wheeling, W. Va.: Ohio Sta- obligations and contributions of each and particularly in the more exact de- tions Representatives Inc. as representa- party. finition of advertiser and agency relative for Ohio. Mr. Stewart recommended that the tionships and responsibilities in the total WHJB Greenburg, Pa., WLEC advertiser be held responsible for over- advertising program," Mr. Stewart San- all market planning and the setting of declared. dusky, Ohio, and WTAP -TV Parkers- marketing objectives, with the agency burg, W. Va.: Penn State Reps. responsible for setting advertising goals Agency appointments... KWYZ Everett, Wash.: Grant Webb and objectives, as distinct from market- & Co. as national representative. ing goals Motorola Automotive Products Inc., and objectives. KPAM Portland, Ore., KETO -FM Pointing Franklin Park, Ill., to Waldie & Briggs out there often is duplica- Seattle, Wash.: Broadcast Time Sales, tion of functions by the agency and Inc., Chicago, for all national advertising directed to the automotive market. New York, as national representative. KRDO -AM -TV Inc., Chicago, maker of Blis- Colorado Springs, Blistex Colo.: Adam Young cold sore and lip rem- Inc., New York, tex and Blistik as national representative. edies, to Welles- Morgan Inc., Chicago, for all broadcast advertising. Business briefly ... Royal York Hotel, Toronto, Canada, Farmers Insurance Group, through appoints Kenyon & Eckhardt Ltd., in Honig- Cooper & Harrington, that city, to handle advertising and pro- Los An- geles, has renewed motion. Royal York belongs to Canad- its sponsorship of Hemingway AM ian Pacific Railway Co. West and Sports West with Hank Weaver for another year Trans -Lux Television Corp., New on ABC Radio West. The Hemingway York, has appointed Brownstone newscast is broadcast Mon.-Fri. at 7 Assoc., that city, as advertising agency 7:15 a.m., the sportscast, Mon.-Fri., for Trans -Lux and its subsidiary Tele- at 5:45 -5:55 p.m., on ABC West's 116 vision Affiliates Corp. stations. Seven Arts Assoc. Corp., New York, Five advertisers have signed to sponsor has appointed Scope Adv. Inc., that Sports International with Bud Palmer, city, as its advertising agency. 90- minute sports series in color which started on NBC -TV Jan. 12 (3:30 -5 Rep appointments ... p.m. EST). They are Georgia Pacific Corp. through McCann- Erickson; Gen- KHAT Phoenix: Ewing /Radio, Hol- eral Mills through Knox Reeves; Bris- lywood, as its national sales representa- tol-Myers through Doherty, Clifford, tive. Ewing /Radio specializes in Steers & Shenfield; P. Lorillard through Mr. Stewart country- western music stations, and Grey Adv., and Colgate- Palmolive Put old ideas in ashcan now represents four stations: KWOW through Ted Bates.

46 (BROADCAST ADVERTISING) BROADCASTING, January 14, 1063 MOVIES

6 NIGHTS A WEEK !

EXCLUSIVE DIALING FOR IN BALTIMORE! DOLLARS

BALTIMORE'S WINTER FAVORITES Baltimoreans enjoy delicious, mouth -watering by WMAR -TV's staff of top newsmen Jack Daw- oysters for which Maryland is world- famous .. . son, Dave Stickle and Don Bruchey ... and now the Baltimore Clippers, the new ice hockey team, "Hennesey" has come aboard as a winter favorite now playing in the huge new $14,000,000.00 Bal- (7:00 -7:30 P. M. Saturday). timore Civic Center. And, of course, another winter favorite of Baltimoreans -and Marylanders - Wintertime -anytime -there's more to view on is viewing WMAR -TV, Channel 2. Channel 2! There's more audience, too-and more opportunity to sell your product or service to more WMAR -TV's wide-range programming reaches people on Channel 2 ... soon to be telecasting viewers of all ages. "Dialing for Dollars," (Mon. from a completely new facility-Television Park, through Fri. 9:40 A. M.) Baltimore's oldest con- Baltimore. tinuous telephone quiz show, leads all morning audiences ... "Woman's Angle" (Mon. through Fri. 1:00 P. M.) is Baltimore's only women's TV No Wonder - In Maryland Most People Watch service program . . . "Bozo the Clown" (Mon. through Fri. 5:00 P. M.) the happy live children's program, which has entertained over 16,000 studio guests ... movie viewers see the only late movies WMAR -TV in Baltimore programmed 6 nights a week (Mon. Channel 2- Sunpapers Television Baltimore 3, Md. through Fri. 11:20 P. M., Saturdays 11:00 P. M.) - ... the "news" is covered thoroughly and completely Represented Nationally by THE KATZ AGENCY, INC. ARB testing new tv -print data comparisons Color ads in feature films MEDIALOG USES SPECIAL DIARY TO CHECK AUDIENCES Seven Arts Assoc. announced A new technique for comparing audi- -so that there will be "a uniform last week that a survey of 35 sta- ence exposure to television and print standard of measurement of duplication tions which originate local tele- media is being field tested by the Ameri- and accumulation of audiences within casts of color feature films shows can Research Bureau in five major mar- and between media." that various local sponsors and kets, ARB announced last week. The information will be compiled such companies as Wrigley, Gen- Officials said the proposed new serv- according to selected demographic eral Mills, Hershey Chocolate Co. ice, called MediaLog, uses a specially groups which will offer identification and RCA Victor Distributors are developed diary to collect data on num- of the audiences in more detail than scheduling color commercials ber of minutes exposed and frequency ever available before, ARB asserted. within the feature films. of exposure for national consumer Mr. Gross expects to describe the Robert Rich, vice president and magazines, metropolitan newspapers and MediaLog technique in detail in a general sales manager of Seven major newspaper supplements, in addi- speech at the Newspaper Advertising Arts Assoc. said 35 stations are tion to _television. Executives Assn. convention in Chicago carrying features distributed by Different formats are being used in Jan. 22. An explanatory brochure is Seven Arts. He noted that Her- current tests in Baltimore, Boston, being prepared for general release at shey Chocolate, which does not Chicago, Miami and Washington in an the same time. use consumer advertising for its effort to find the one best approach chocolate products, is sponsoring for further use. In some markets, the color features on WGAL-TV validity checks are being run concur- Kemper, Texaco Lancaster, Pa., on behalf of the rently through telephone and personal buy `Clambake' golf company -owned hotel located in interviews. Hershey, Pa. Jack Gross, ARB agency services Kemper Insurance Group, through manager, said the five-city tests would Clinton E. Frank, Chicago, and Texaco, continue for about two months and that through Benton & Bowles, New York, results would then be evaluated and have signed as sponsors of two live would join them to provide full sponsor- presented to interested industry au- telecasts of the National Pro -Amateur ship of the 21/2 hours of golf as played thorities. He said he hoped the new Golf Championship, better known as the by the nation's top professionals and service could be marketed well within "Crosby Clambake," from the Pebble their amateur partners from the upper the year. Beach Country Club at Monterey, Calif., ranks of the entertainment world. Mr. Gross said MediaLog would Over a special "Clambake Network" provide basic coverage data and basic next Saturday and Sunday. As of last GOP names Burnett duplication data for each medium and Thursday, 93 tv stations across the coun- also provide comparisons within media try, including affiliates of all three tv as advertising agency and across all media. networks as well as a number of in- The Republican National Committee The comparisons, he said, will all be dependent stations, had made firm com- announced last week the appointment on the same base -minutes of exposure mitments ' 'to carry the broadcasts at of Leo Burnett Co., Chicago, to handle 12:30 -1:30 p.m. Saturday (Jan. 19) GOP advertising for two years, begin- and 2 -2:30 p.m. Sunday 20). (Jan. ning Jan. 1, 1963. This includes the was organized Hope -Pepsodent reunion The special network at 1964 Republican convention and the the instigation of Robert Breckner, pres- presidential campaign. The agreement KTTV Los Angeles, who Foote, Cone & Belding last ident of (TV) includes the placement of all advertis- suggested it to Larry Crosby of Bing week provided an historical foot- ing, print, radio and television. In ad- Crosby Enterprises as soon as ABC -TV; note to the first Bob Hope special dition Burnett which had broadcast the pro-amateur Co. research and public scheduled for this year (NBC -TV, relations be finals in previous years, indicated that staffs will available to the Jan. 16, 9 -10 p.m.). That tele- Republican National Committee during cast marks a "reunion" of comed- it would not do so this year. Working with Dick Bailey's Sports Network, Mr. the contract period. ian Hope with FC&B and client In the 1960 presidential campaign, Pepsodent Breckner and Mr. Crosby started lining toothpaste (division of the GOP spent between $2 million and Lever Bros.), after a 15 -year sep- up the stations and they are confident $3 million in advertising, with BBDO aration. Pepsodent is a sponsor that by the time of the broadcasts more handling the account. in a series of hour Hope specials than 100 tv outlets will be connected to The Democratic this year. the "Clambake Network." National Committee has not The agency noted that in 1938 KTTV is sending five mobile tv units yet announced the appointment Albert Lasker, head of FC&B's to the Monterey Peninsula to pick up of an agency to handle its advertising for the coming campaign. predecessor Lord & Thomas, had the proceedings. Bob Hiestand will di- In the 1960 heard of a young comedian whom rect the telecasts. Bing Crosby, whose presidential campaign, the Democrats he thought was bright and might Youth Fund is the recipient of all spent over $2 million in all media for do well if given a chance with proceeds from the annual pro-amateur advertising through Guild, Bascom & better scripts. The comedian, Mr. tournament, will be the special sports Bonfigli. Hope, had suffered failure on sev- commentator, assisted by Jimmy Dem- eral radio shows. Hope and Pep - aret, who won the tourney in 1952; Equitable Life plans sodent became inseparable on ra- Ralph Kiner, former outfielder of the spot radio campaign dio until 1948, and the comedian Pittsburgh Pirates and Bill Welsh, di- who almost didn't make the show rector of sports and special events for The Equitable Life Assurance Socie- in '38 is celebrating his 25th year KTTV. ty of the U.S., which last year began with NBC. Kemper and Texaco will each sponsor testing the use of radio for local support one -third of the two special broadcasts. to Equitable agents, will begin a wide- It was anticipated that a third sponsor spread spot radio campaign in early

48 (BROADCAST ADVERTISING) BROADCASTING, January 14, 1963 in

WILLIAM SYDNEY PORTERPO (O. HENRY)

An O. Henry "Beginning" - on display during the O. Henry Centennial Observance in Greensboro, North Carolina, early home of the famous American storyteller. Along with other exhibits representing Greensboro in the 1880's, WFMY -TV's "Good Morning Show" host Lee Kinard and his daughter see a replica of the Porter family drug store, where William Sidney Porter worked and found experiences for his later life as O. Henry. Today, Greensboro encourages creative talent and satisfies interest in the arts within an educational and cultural climate provided by five major colleges, two symphony orchestras, an opera association, numerous choral organizations, museums, writers' clubs, community theatres, art galleries, a unique arts program for children, a summer music camp and a "built for tomorrow" auditorium-coliseum. This is part of the Greensboro story of progress and expansion ... a story that's repeated throughout WFMY -TV's 51- county coverage area. For growing Piedmont North Carolina and Virginia, there's no end to this story. wfmy -tv GREENSBORO, N. C. 0 0000 Represented nationally by Harrington, Righter & Persona, Inc. "Now In Our 14th Year Of Service" Pnwcnce

S E R V I N G T H E L A R G E S T M E T R O P O L I T A N TV M A R K E T I N THE CAROLINAS

BROADCASTING, January 14, 1963 49 "Public interest" and "private profit" ... two phrases often used, particularly in broadcasting, and sometimes thought to be conflicting and in- compatible. Corinthian believes them to be inseparable and completely compatible.

Profit is the mainspring of this country's economic system, a system we have chosen to best serve most of the needs and wants of the people. It provides our lipsticks and our locomotives, our matchbooks and our magazines, our baby bottles THE PUBLIC'S and our broadcasting. The purpose of the competitive profit system is not to enrich the few, but to responsively serve INTEREST the many. Those who serve best profit most. This is the incentive which encourages people to build better mouse traps ... to operate more efficiently to try to guess what the consumer will want IN tomorrow and the day after tomorrow.

At the heart of the profit system is a simple idea: most needs are best met by letting the people PRIVATE themselves make their own decisions ... the free choice of those who use and the competitive response of those who produce. The alternative is a master plan developed and directed by govern- PROFIT ment, a solution now being questioned even within the walls of the Kremlin. Corinthian believes that this competitive profit system, although less than perfect like every human institution, has served us all well. It has provided an unparalleled standard of living and contributed importantly to the maintenance of individual freedom.

In our judgment, "private profit" is clearly in the "public interest."

Responsibility in Broadcasting THE CORINTHIAN February. More than 100 markets will AFA -AAW committee be used, according to Foote, Cone & Belding Inc., New York, Equitable's to polish adman's image agency. FC &B said a key part of the cam- Formation of a national committee paign will be the promotional efforts to promote advertising's image and ex- conducted jointly by Equitable's field plain its role in a free enterprise sys- offices in cooperation with the stations tem has been announced jointly by the chosen for the spot schedule. Martha Advertising Assn. of the West and the Sykes Murray is the agency timebuyer Advertising Federation of America. for the campaign. The 20 -man group of media, agency and business men, with Peter Folger of Butter -Nut coffee makes J. A. Folger & Co., San Francisco, as first tv network buy national chairman and King Harris of Fletcher Richards, Calkins & Holden Duncan Coffee Co., Houston, Tex., as national plans chairman, is through Tatham -Laird, has signed for preparing materials for all media on the first network television advertising the theme, "Advertising is campaign for its Butter -Nut brand with the Voice of Free Choice." a regional schedule in three ABC-TV Kits containing such evening programs. material will be sent to 185 advertising The Butter-Nut campaign, which be- clubs and members of the two sponsor- gins this month and continues through ing organizations. September is for ABC -TV's Going My All creative work for the campaign Way, The Sunday Night Movie and is being contributed by committee mem- Premiere and is set for a regional lineup bers and prices for the various media of more than 65 markets from the Mid- materials will represent only actual west to the West Coast. cost of the items.

THE MEDIA Nebraska plans 6- station educational tv net $3 MILLION MICROWAVE SYSTEM WOULD LINK STATIONS A plan to serve over 90% of the pop- sultant on the plan, said that about ulation of Nebraska with an etv net- $750,000 "might be received from the work was revealed last week by the federal government" with the state pay- Nebraska State Committee on Educa- ing the remainder. He also estimated tional Tv. The plan follows a recent that if the state operates its own micro- action by the FCC (BROADCASTING, wave facilities the network would cost Nov. 12, 1962) which reserved six $255,916 annually to operate. channels in that state for non- commer- The etv committee recommended cial educational use. that control of the network be given Proposed stations on the six reserved to a state commission, but that opera- channels would be linked together with tion be contracted to the U. of Nebras- KUON -TV Lincoln by microwave fa- ka. The state will pay costs of the cilities, at a cost of more than $3 mil- actual operation with the university lr lion. The etv committee, which was ap- supplying programming. OKHOU -TV pointed by Gov. Frank Morrison, will HOUSTON request funds to start the network from state legislature. NAB board members KOTV the The project, which will be carried - to pick award winner TULSA out in four steps, will (1) move KXTV KUON -TV's transmitting facilities to a A recipient of the NAB's Distin- SACRAMENTO new 1,000 ft. tower, connect the Lin- guished Service Award for 1963 is WANE -TV coln and Omaha studios, and activate expected to be picked this week at the ch. 3 Lexington, connecting it with the joint meeting of the NAB boards in FORT WAYNE transmitting facilities of KUON -TV; Phoenix. A special committee named OWISH -TV (2) activate ch. 9 North Platte and link to recommend a winner will report at INDIANAPOLIS it with Lexington station, and activate that time. Last year's winner was Ed- WANE -AM ch. 13 Alliance, connecting it with ward R. Murrow, chief of the USIA. ch. 25 Al- Members of the special committee FORT WAYNE - North Platte; (3) activate bion connecting it with KUON -TV fa- include James D. Russell, KKTV (TV) WISH -AM & FM cilities, activate ch. 7 Bassett linked to Colorado Springs, Colo.; Ben Strouse, INDIANAPOLIS Albion facility; (4) begin operating sta- WWDC Washington; Willard Schroe- Represented by H -R tions as a network and add translators der, WOOD -AM -TV Grand Rapids, where the etv network doesn't reach. Mich., Gordon Gray, WKTV (TV) In appraising the cost to Nebraska Utica, N. Y., and George T. Frechette, STATIONS Dr. John C. Schwarzwalder, chief con- WFHR Wisconsin Rapids, Wis. BROADCASTING, January 14, 1963 51 ABC -TV affiliates and network meet in San Juan ABC -TV and American Broad- Members of the ABC-TV Affili- chairman; D. A. Noel, WHBQ -TV casting- Paramount Theatres execu- ates Advisory Board pictured here Memphis; Howard Maschmeier, tives met with the board of govern- are: (seated, I. to r.) Thomas P. WNHC -TV New Haven, Conn.; ors of the ABC -TV Affiliates Assn. Chisman, WVEC-TV Norfolk, Va., William W. Warren, KOMO -TV at the Caribe Hilton Hotel in San vice -chairman; John F. Dille Jr., Seattle, secretary; Martin Umansky, Juan, P. R., Jan. 7 -8. WSJV -TV South Bend-Elkhart, Ind., KAKE -TV Wichita, Kan.; L. T.

Changing hands ... Outstanding Values in ANNOUNCED The following sale of Broadcast 'ninon interest was reported last week Properties subject to FCC approval: WEET Richmond, Va.: Sold by Bur- Major market fulltime operation. Good ton Levine to J. Olin Tice Jr. for $300,- opportunity for experienced operator. OREGON 000. Mr. Tice also owns WCAY Cayce, Excellent real estate with studios, offices, S. C.; WKTC Charlotte, N. C.; WBAZ transmitter and living quarters in large $325,000 Kingston, N. Y., and WFCT Knoxville, building. Liberal terms. Tenn. Mr. Levine retains ownership of WROV Roanoke, Va. WEFT operates on 1320 kc with 1 kw daytime only. Medium market daytime station. Excel- CALIFORNIA Broker was Blackburn & Co. lent income for owner. Rapidly grow- WNEW strike settled ing market. Liberal terms. $69,500 A broadcast engineers strike at WNEW New York ended Wednesday (Jan. 9) following 10 days of negotia- Profitable daytimer. Good radio market CALIFORNIA tion between the station and Local 1212 with excellent potential. Low down pay- of the International Brotherhood of Electrical Workers. ment with liberal terms. $145,000 A wage increase from $213.20 to $225 weekly to come in the last two years of a new five -year contract, during which none of the engineers can be BLACKBURN & company, inc. laid off, was included in the settlement RADIO TV CATV NEWSPAPER BROKERS terms. The terms also involved a pen- NEGOTIATIONS sion plan and increases in paid vaca- FINANCING APPRAISALS tion time based on seniority. WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS lame' W. Blackburn H. W. Cassill Arundel buys newspaper lack V. Harvey Clifford B. Marshall Colin M. Selph William B. Ryan Stanley Whitaker Joseph M. Sitrick Hub G. Bennett Larson Jackson John G. Williams Arthur W. Arundel, owner of WAVA- RCA Building 333 N. Bank of Amer. Bldg. Michigan Ave. Gerard F. Hurley FEderai 3 -9270 Chicago, Illinois 9465 Wilshire Blvd. AM-FM Arlington, Va. (Washington 1102 Healey Bldg. Beverly Financial 6 -6460 Hills, Calif. JAckson 5 -1576 CRestview 4-8151 area), WXVA Charles Town, W. Va., and holder of a permit for WARR (FM) 52 (THE MEDIA) BROADCASTING, January 14, 1963 forced off the air for a short time early NAB kits available Jan. 9 when water from fire hoses dam- Rogers, WKRC -TV Cincinnati; Mike for National Radio Month aged one station's equipment, and smoke Shapiro, WFAA -TV Dallas; and Radio's mobility and its ability "to caused a delay in transmission and forced engineers from the other station Norman Louvau, WAPA -TV San serve a nation on the go" will be em- to leave the building. Juan; (standing) Donald Shaw, phasized during the 1963 observance of which normally on ABC -TV director of station rela- National Radio Month next May. The WNBC -TV, signs air at 5:55 a.m., began its broad- tions; Alfred R. Schneider, ABC vp month's events will be based on the the cast day a half hour late. Two engi- and assistant to the executive vp; theme, "Radio Mobile Medium." -the neers, on duty in the control room at Everett Erlick, vp and general coun- Promotional kits for the event are 4:30 a.m., were forced to vacate the sel; James C. Hagerty, vp in charge being prepared by John M. Couric, building because of dense smoke. of news, public affairs and special NAB public relations manager. Scott - WNEW -FM, which maintains an au- events; Thomas W. Moore, vp in Textor Productions, York, has been New tomatic, remote control system on the charge of ABC -TV network; Leo- retained for the second to straight year 82nd floor of the Empire State Bldg., nard Goldenson, AB -PT president, produce jingles in varying tempos and went off the air at 6:01 a.m., when Joseph Giaquinto, ABC -TV station styles to fit the wide range American of water shorted the system. WNEW-FM relations (behind him are Simon B. musical tastes. went back on the air at 9:57 a.m. The Siegel, AB -PT executive vp, and Don- Kits for radio month will include ald Foley, vp in charge of advertis- station duplicates WNEW-AM's 24- live spots, program and promotion ideas hour operation. ing and promotion); Armand Grant, and suggestions, a speech text, filler vp in charge of daytime program- Other New York radio and tv stations facts and other material. Blank proc- which operate from the Empire State ming (behind him is Robert Coe, vp lamations have been prepared. Kits Bldg. were not affected by the fire. in charge of station relations); Julius and jingles will be provided free to Barnathan, vp and general manager NAB members. of ABC -TV network; James G. Rid- Media reports ... dell, vp in charge of western div.; Empire State Bldg. fire Corinthian agency Van Brunt & Co., Michael P. Boland, vp (behind him cuts off two stations Advertising- Marketing Inc., New York, is Henry Levinson, station relations); has been named to handle advertising and Michael J. Foster, vp, press in- Two stations in New York last week and promotion for Corinthian Broad- formation. temporarily suffered the effects of a casting Corp. Firm's stations include Other officials from the networks series of electrical wiring fires in the KHOU -TV Houston, KOTV (TV) and affiliates also attended. Empire State Bldg., where the stations Tulsa, KXTV (TV) Sacramento, have their transmitters. WANE -AM -TV Fort Wayne and WNBC -TV and WNEW -FM were WISH -AM -TV Indianapolis.

Warrenton, Va., has bought the 164 - year-old weekly Loudoun County Times - Mirror, published in Leesburg, Va. The price was not disclosed. Mr. Arundel bought the newspaper from Hubert EXCLUSIVE Phipps. Pending FCC approval is an application for a transfer of minority interest in WEER Warrenton to Mr. WESTERN PROPERTIES! Arundel. Daytime -only radio station with excellent coverage of one of the top 65 Two Alaskan stations markets of America. This beautifully- equipped facility needs aggressive add six satellites owner- operator to realize potential. Priced at $155,000.00 with 29% down and balance out over ten years. Northern Television Inc., operator of KTVA (TV) Anchorage and KTVF (TV) Fairbanks, both Alaska, last week announced completion of a six -satellite network which brings service to an Well equipped fulltime radio station with good power. Land and building estimated 15,000 additional viewers. included in sale. Grossed $90,000.00 in 1962 and returned good profit. The parent stations in Fairbanks and Priced at $175,000.00 with $52,000.00 down. Anchorage each provide signals to three translator stations. New areas served by KTVF (ch. 11) are: Clear, a bal- listic missile early warning site with about 2,200 viewers; Delta, a military base and junction of the Alaska and ....tee Arte -4, Richardson highways, and Nenana at & ASSOCIATES, INC. the convergence of the Alaska railroad and interior waterways. NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES

Anchorage, through KTVA (ch. 11) WASHINGTON, D. C. CHICAGO DALLAS SAN FRANCISCO now feeds the Kenai peninsula and Ray V. Hamilton Richard A. Shaheen Dewitt Landis John F. Hardesty, Pres. 6,000 persons on the Wildwood Mili- 1737 DeSales St., N.W. John D. Stebbins Joe A. Oswald Don Searle Eklutna and Sutton. Executive 3 -3456 Tribune Tower John H. Hicks 111 Sutter St. tary Reservation, DEleware 7 -2754 1511 Bryan St. EXbrook 2 -5671 An additional translator, fed from Fair- Riverside 8.1175 banks and scheduled for completion this spring, will serve the Suntrana -Healy / i r ?rr.-r! J frseaaerlcrr4 -erlia ( apiakt- area. I'rf

BROADCASTING, January 14, 1963 53 An fm stereo success story: KPEN (FM) Two young San Franciscans who ments of the broadcast day, they have made fm stereo history lay said, KPEN is fourth in share of their success to high quality pro- audience, including am listeners. A gramming and high quality stereo. Sunday morning religious program, The two, both 27 years old, former the choir of Grace Church on Nob Stamford U. campus radio opera- Hill, has been receiving a rating of tors, are Gary Gielow and James 8, they excitedly announced. G,aadRapids LANSING 60 mi. Gabbert, owners of KPEN (FM) in Symphony Live Latest venture, the Bay area (on 101.3 me with and already a cultural and commer- Flint 50 mi. 46 kw). They told their story last cial success, began last month when Kalamazoo 68 mi. week to a luncheon gathering in KPEN broadcast live the San Fran- Washington, sponsored by Electronic cisco Symphony Orchestra. This Industries Assn., and which included was hailed as a major first and a four of the seven FCC commission- virtuoso high fidelity triumph for ers, staffers and newsmen. fm stereo. The three -hour program Wonder of their story is that they was jointly sponsored by Merrill, have been making a profit with fm Lynch, Fenner & Smith and by Safe- stereo; they claim they account for way Stores. Safeway has agreed to 55% of the gross revenues of all the take half sponsorship of the remain- fm stations in the San Francisco - ing programs in the symphony series. Oakland market. Although they de- The next big step, now in the clined to indicate their profit, they planning stage, is the presentation did say that two months after they of live drama in stereo. inaugurated stereo, in August 1961, The key to their success, both em- PER CENT the influx of additional advertisers phasized, is "sparkling fidelity." This paid for the outlay they incurred for is accomplished, they pointed out, additional equipment. by a high standard of technical ex- of the audience* in a All this in the light of a 1961 cellence, including maintenance that 7- gross of $300,244 and an overall refuses to accept less than the best station metro market loss of $156,000 by the 10 fm sta- and the upgrading of commercial Its true. The whooping big Hooper tions in the area, as reported by the equipment until today the gear is ( *Jan. thru Mar. '62) taken in Lans- FCC. "almost custombuilt," and program ing gave WILS Radio 63.6% of the The young men told how they had ideas. This has brought them 65 7:00 til noon audience (59.5% noon scraped together $11,000 to put regular advertisers. til 6:00 p.m.). KPEN on the air in 1957 and how Both are energetic and enthusi- Seven stations share a third of the after they began stereocasting the astic. "Stereo has put radio back into audience (33.2 %) and "all others" station began appearing in program the living room for the first time took 3.2 %. rating surveys. During some seg- since television," Mr. Gabbert said.

63.6% Three times the audience of the second largest local station. More than twice the audience of all local stations combined. 21.0%

2nd STATION

LANSING Metro (3 counties) 14th in $ sales per household State Capitol Michigan State University Oldsmobile plus other industry MID -MICHIGAN'S BIG

NO. 1 RADIO BUY RADIO

Back in the 1940s, when FCC Com- tively tough sledding. Last week missioner Robert T. Bartley (c in Washington, and 20 years later, above) was a young executive with Commissioner Bartley welcomed ANSANG the Yankee Network in New Eng- two young San Franciscans who land, he persuaded that organiza- have made a startling success of 1 320 (5000 WATTS) tion to enter fm, then a new and fm stereo broadcasting. They are Representatives: untried method of broadcasting. Gary Gielow (I) and James Gabbert Over the years fm has had rela- (r). Their station is KPEN (FM). Venom!, Torbet & McConnell, Inc.

54 BROADCASTING, January 14, 1963 The GEMINI` process is an exclu- futility. So we focused our energies in This is one of a series of major announcements MGM sive MGM Telestudios development a completely new direction - and per- from Tele- studios. Look for Part It of The which produces a twin high quality fected GEMINI. 16mm film simultaneously with the Anatomy of PRIMACY. video tape. GEMINI is a direct film process, capable of producing unlimited Pardon the slogans, but we've been 16mm GEMPRINTS. working on this for a long time and we're GEMINI is made as a twin product really excited. At MGM -and only at to MGM Video Tape, shot scene -by- MGM -the kine finally is dead; not just scene, simultaneously. renamed. last by reworked, disguised, or It's With the roadblock removed 7t dead! The tape industry has worn this MGM Telestudios you can now have the albatross for too many years. We at superiority of tape for network and ,-..... MGM Telestudios decided that trying to major markets, and supply local markets improve it further was an exercise in with superb 16mm GEMPRINTS.

Today, tape, more than ever before, is TV's prime production tool. For more information, tItÉsTuDIos call Bob Fierman, Sales Manager, LO 3 -1122 'Trademark 1481 BROADWAY, N Y. 36, N.Y.

BROADCASTING, January 14, 1963 55 EQUIPMENT & ENGINEERING

tronics Products as well as Continental FCC FREEZES HIT EQUIPMENT MAKERS Electronics Mfg. Co. and Continental Electronics Systems. Hardest hit are those making only broadcast equipment Thomas B. Moseley, Continental Production and sale of broadcast imposed when the commission drew Electronics sales director and vice pres- equipment has been slowed down by up a proposed fm allocations table sim- ident- general manager of Continental the FCC's am and fm station freeze ilar to the tv table. The FCC's pro- Electronics Products, said, "We expect orders. A checkup of companies en- posed fm allocations table provides this line of transmitters to account for gaged exclusively or primarily in broad- about 2,730 fm assignments in the con- the bulk of our business in 1963 and cast equipment indicates a marked tinental U. S., including the present to enable us to grow rapidly in the slowdown in business in the last half - 1,200 stations on their present chan- years ahead." He predicted 1963 sales year but firms with widely diversified nels. will exceed $1 million. The tv line is electronic lines are not as seriously Last week Continental Electronics concentrated on closed-circuit equip- affected. Products Co., a subsidiary of Ling - ment with emphasis on new low-cost The FCC's partial freeze on new am Temco- Vought, Dallas, reorganized its cameras. The educational tv field is applications was imposed last May 10. original Electron Corp. line. Despite described as one of the principal mar- Hopes that it will be lifted this year the freeze, LTV announced Continental kets. are hinged on whatever action the com- and the top corporation are looking to While official comments were not mission takes as a result of its two -day expanded business. Gifford K. John- available, it's understood such major hearing last week on am radio over- son, president of LTV, said Continen- electronics corporations as RCA, Col- population (story page 29). tal's main sales items are the line of lins and General Electric Co. are plac- The fm freeze is of more recent commercial broadcast transmitters for- ing emphasis on some of their non- origin. It was imposed last Dec. 21 but merly produced by Continental Mfg.,,. broadcast lines because of the freeze does not affect some of the northern Co. and purchased by almost 100 radio and the lack of a new -station market. plains and mountain states where there stations around the world. J. O. Wel- On the other hand some firms pro- are few fm stations. This freeze was don is president of Continental Elec- ducing studio and transmitter accessory items have reported fair to good business despite the freeze. The freeze on new am stations has caused economic injury to the manufacturers of radio equipment, Parker S. Gates, president of Gates Radio Co., told the FCC last week. In a letter read into the record at the FCC -NAB -industry radio conference last week, Mr. Gates said that "to believe that the problem is caused by overpopulation in am radio stations is, in my mind, very questionable." He said that Gates has had to release many employes since the freeze was imposed and that he was sure the same is true of other manufacturers. The opportunity to enter broadcasting, at a reasonable capital investment, should not be denied where frequencies are available, he said. "To a growing country, limiting broadcasting is to an extent like limiting the number of telephones," Mr. Gates said. "It is retarding a vital communications medium."

Prices raised 3 % -16% ABC buys RCA color tv tape recorders on GE Frank Marx, president ABC Engi- half the size of conventional record- tv equipment neers (1) and Charles H. Colledge, ers and effects a 50% reduction in General Electric raises the prices of division vice :president and general power needed for operation. some of its closed circuit and broadcast manager for RCA, examine the new Picture stability of the recorders is television cameras, effective today (Jan. RCA TR -22. Purchase of 12 of these said to be plus or minus one tenth of 14). cbkàrized tv tape recorders by ABC - a millionth of a second. Instrumen- The increases, ranging from 3% to TV, for use in Chicago for network tation permits servicing from front 16 %, reflect the rising costs of manu- feeds, was announced last week. of the recorder and a signaling sys- facturing transistorized video equip- be Reported to the "first complete- tem indicates faulty operation during ment, according to H. E. Smith, man- ly transistorized broadcast tv tape recording or playback and shows ager of marketing, technical products machine in the television industry," where malfunction may have oc- operation. the new equipment is approximately curred. The equipment affected by the increases are GE's TE-14 and 15 closed

56 BROADCASTING, January 14, 18831 Little Red Schoolhouse

The little red schoolhouse cliche for East- Iowans are neither exclusively farmers nor ern Iowa is as outdated as the concept that exclusively manufacturers. They are ex- Eastern Iowa is exclusively bucolic. clusively people -as aware of new products and new ideas as the most sophisticated Country boys and girls-1,849 of them- cosmopolite. attend this consolidated high school. It's down the road a piece from Cedar Rapids, WMT -TV covers over half of the tv fami- towards Iowa City. It's as modern as most lies in Iowa, and dominates three of Iowa's any modern metropolitan area school, per- six largest cities. haps more so. Students come from families whose standard of living surpasses most of nation's. While Iowa's 34.8 million acres of tillable soil produce about ten percent WMT-TV CBS Television for Eastern of the nation's food supply, personal in- Iowa Cedar Rapids -Waterloo come derived from agriculture in Iowa accounts for something like 25% of the total; Represented by the Katz Agency. Affiliated income derived from manufacturing, trades, with WMT Radio; K -WMT, Fort Dodge; and services accounts for the rest. WEBC, Duluth.

BROADCASTING, January 14, 1963 57 circuit cameras which rose in price transmit portions of the NBC Today from $1,600 to $1,700 and $2,100 to show to Europe, showing ceremonies $2,450 respectively; PE -20 -B camera the previous night at the National Gal- chain, including 41/2-inch image orthi- lery of Art in Washington when Presi- con camera, from $20,500 to $21,500; dent Kennedy opened the display of and PC-12 -B, (includes camera, view- France's Mona Lisa. finder, image orthicon and three lenses The program was beamed to Relay of PE- 20 -B), from $13,150 to $14,150. from the AT &T ground station at And- over, Maine. Relay sent it on to Goon - hilly Downs in England and Pleumeur- Bodou, France, where it was distributed Kinescope eliminated to tv stations in those countries. Recep- tion was termed "excellent" in France in tape -to -film move and there was "nothing wrong" in Eng- A new tape -film system, eliminating land. The transmission also was moni- the need for a kinescope for filmed tored by the Italian ground station at prints of taped commercials and pro- The Gemini Fucino. grams, was revealed by MGM Tele- No more kinescopes Also for the first time as a live U. S. studios at a news conference last Wed- program, the ceremonies were shown behind the Iron Curtain to home viewers nesday (Jan. 9). The kinescope is a agencies, while advertisers and their in Czechoslovakia and Hungary via In- "hot print" off the camera tube. satisfied with tape for major markets, The system, dubbed "Gemini," con- tervision, the East bloc's tv interconnec- have been unhappy about using kine- tion system. sists of a RCA TK -60 television camera scope in no -tape markets. which shares its lens with a 16-mm Later in the morning another first was Mr. Gould said MGM Telestudios established when scenes of New York motion picture camera mounted beside has acquired exclusive rights to firemen fighting the blazes in the it. A device (beamsplitter) lodged be- "Gemini" for three years from Warren hind the lens, splits the light before Emnire State Building were seen in R. Smith Inc., Pittsburgh, a motion England and France, also via Relay. it enters the camera, thus allowing picture laboratory, which holds the simultaneous operation on video -tape patent on the system. Warren R. Smith, The first successful trans -Atlantic test and 16mm film. president of the firm, has joined MGM for Relay, placed in orbit in mid -De- Production of a kinescope required Telestudios as director of technical december but silent since then because of that the image pass through two velopment. power drain, took place Jan. 4 when cameras, creating a distortion of the a tv test pattern was transmitted from original picture. Andover and received in France. Dur- "Elimination of the kinescope re- BACK IN BUSINESS ing the afternoon pass, the ground sta- moves what agency people consider the Relay, Telstar transmitting tion of the National Aeronautics & Administration last remaining obstacle to commercial Europe Space at Nutley, N. J., production by tape," George K. Gould, television programs to transmitted and received a second tv president and general manager of MGM America's two communications satel- test pattern. Telestudios, said. lites Relay and Telstar, have proved Transistor Faulty The power drain Mr. Gould explained that film prints they are alive and perking by transmit- which Relay began experiencing im- of tape commercials are used by ad- ting tv programs from the United States mediately after its Dec. 13 launch vertisers in markets not equipped with to Europe. was traced to a transistor in the Relay was used to tape recorders. He pointed out that Last Wednesday No. 1 transponder. The faulty transponder was isolated, thus eliminating the power drain, and after a period during which the batteries built up a charge, the satellite was put into service by us- EIA set production and sales figures ing the No. 2 transponder. All the cir- Tv and radio distributor sales and compared to October's, with radio cuits in Relay, built for NASA by RCA, set production edged up for the first sales of 1,280,599 being the highest are duplicated. eleven months of 1962, Electronic for any month in the year. Produc- Telstar, silent for the last six weeks, Industries Assn. reported last week. tion for both devices was down from was restored to life Jan. 4, also, when Sales in November for both home the totals in the preceding month. a live tv exchange took place between entertainment units were also up as Sales and production figures: Andover and England and France. In overcoming Telstar's troubles, DISTRIBUTOR'S SALES Bell Lab engineers duplicated the faulty command circuit, pinpointed Television Radio the malfunction at one of the tran- Period Totals (No. uhf) Totals (No. fm) sistors in the satellite's command Jan. -Nov. 1962 5,665,367 10,169,503 decoders, and diagnosed its malady Jan.-Nov. 1961 5,175,857 9,607,142 as excessive radiation. The engineers devised special command signals and voltage- removal treatment to re- PRODUCTION store normal command functions. The Jan. -Nov. 1962 5,951,361 549,105 17,420,007' 1,089,035 success of the trick command pulse, it Jan.-Nov. 1961 5,597,535 332,205 15,528,640 804,475 was pointed out, may also have been due to the fact that Telstar had risen Excluding auto radios in ** orbit to weaker areas of the Van 'minding 6,395,141 auto radios compared to 4,909,658 in same period Allen Belt. The Van Allen Belt is a in 1961. girdle of high density radiation surrounding the earth.

58 (EQUIPMENT & ENGINEERING) BROADCASTING, January 14, 1963 Who sells the bite to sell the bread?

Carlton Fredericks sells the savor and nourishment and Records on nutrition, to be released in the near future. that's what sells the bread. Ask Levy Bread and 800 other "LIVING SHOULD BE FUN" is now available in most advertisers who have sold through CARLTON FREDERICKS' markets, on an exclusive basis to qualified stations. For- syndicated "LIVING SHOULD BE FUN" for over 22 years mats range from 45 minutes (as on WOR New York) to 25- on hundreds of satisfied stations. minute, 15- minute and 5- minute programs, to 90- second Now, Carlton Fredericks has far greater audiences spots, similar to the "Flair" ABC network segment. (Now than ever in his public- serving career. In addition to his also available is a new series of programs for FM stations, syndicated broadcasts, carried on many of America's in format designed for the medium's special audience.) leading radio stations, he has a thrice -weekly feature on Build responsive audiences with responsible program- American Broadcasting Company's "Flair," heard on ming. Write, wire or call Carlton Fredericks Productions, some 290 outlets. Fredericks also has a syndicated news- Suite 12G, 211 East 53rd Street, New York 22, N. Y., paper column, carried in the New York Mirror, among PL 3 -4241 for your audition tape today! others, and is currently cutting a unique LP album for Epic CARLTON FREDERICKS PRODUCTIONS BROADCASTING, January 14, 1963 59 PROGRAMMING

Facts and figures on television reruns Second runs are by far the most 1,875. We find that in any year sec- opposed to that of "extended or important of all reruns of tv pro- ond runs pile up a substantial lead," stretched payment over innumerable grams, according to Chester L. he added. runs," such as the Writers Guild, Migden, assistant executive secretary Pointing to a consistent downward who spread their 140% rerun pay- of the Screen Actors Guild. Report- trend as the runs increase, Mr. ments over 13 runs. "What hap- ing to the SAG membership, Mr. Migden cited 1961 as typical: "Sec- pened was that they found them- Migden said that during last year ond runs produced $2,319,000; third selves deprived of payments as runs approximately half of all rerun pay- runs produced $1,036,000; fourth stopped short of the 13th run and ments came from second runs. Over runs produced $653,000; fifth runs they found vastly increased collec- a six-year span, he said, actors have produced $498,000; sixth runs pro- tion and policing problems. They collected $12.8 million from second duced $271,000; and in episodes, found bankrupt and near -bankrupt runs to $7.3 million from third runs second run, 2,600; third run, 1,875; producers they would have collected of programs. fourth run, 1,525; fifth run, 1,125; from years before had they stayed "Of course, second runs pay a sixth run, 675. with six runs. After this experience, higher percentage under the contract "Each year examined produced they reverted to payment for the than subsequent runs," he said, "but similar results. The case for early first six runs. this is not the sole reason for their runs is even more convincing when "Many of us used to take for big dollar lead over other runs. The we consider that $20.5 million have granted that most shows played prime reason is that there are more been collected for second and third through and beyond the sixth run," second runs than any other run. In runs out of a total of $27 million for Mr. Migden stated. "The facts just 1961, for example, there were 2,600 all reruns since 1956." do not support it. There have been episodes which had second runs, Mr. Migden contrasted the success only 36 series out of some 600 made while third run episodes numbered of the SAG "early pay theory," as which went through six runs."

TV MISINTERPRETED? tional channel, and he commented, tion -and-answer period. John Steele, "most of them were better shows." (En- chief of the Time -Life Washington bu- Writer says critics of tv tertainment programs, such as The reau, is moderator. seek alternative in etv Defenders, which may have had infor- The program will be shown in three mation of eduactional value, were not stages: the first group of stations will Critics of television have misinter- counted as educational -type programs.) broadcast it Jan. 14, the second on Jan. preted the nature of television as an Thus, he said, commercial channels 28 and the third on Feb. 11. "ecomonic institution" and as a medi- devoted nearly 20% of their prime time The briefing is the second in a State um of information and entertainment. to educational tv, "which seems a rea- Department series entitled State De- So says Richard Schickel, writing in sonable proportion to spend on uplift partment Briefings. The first broadcast the December 1962 issue of Commen- and information." His conclusion is was shown in September and October. tary, published by the American Jewish that "educational television mainly dup- Committee. Mr. Schickel notes that licates a service already being performed Intermountain Network most of tv's critics in the past year have without noticeably improving the quali- "fallen silent, apparently awed by the ty of that service." has five news bureaus failure of their mass attacks." Mr. Schickel recommends that criti- Intermountain Network Inc., serving Mr. Schickel thinks the critics are cism of commercial tv be "alive to the 65 radio stations in eight mountain concentrating on propaganda for edu- possibilities of the medium in its own states, announced last week it had com- cational television, "hoping to make it right" instead of using critical "stand- pleted formation of full -time news bu- a true alternative to the commercial ards borrowed from other media." reaus in five of them. variety, as fm broadcasting has become He also suggests that (1) education- Intermountain News Director Bruce for a minority of serious radio listen- al stations ought to spend less time Miller of Salt Lake City will supervise ers." discussing other arts and more in ex- the bureaus in Colorado, Idaho, Mon- Educational broadcasters, he adds, perimenting with the television medium, tana, New Mexico and Wyoming. The have difficulty finding money sources and (2) commercial tv ought to invest network provides three closed circuit for programming competitively and some of its time and money in new ex- broadcasts from the state bureaus each have done little to demonstrate that they perimentation. day for use in locally originated mem- can use "good facilities effectively." ber- station newscasts and a mid -day re- Mr. Schickel said he conducted his gional wrap up for all members featur- own survey in New York on the news, Second 'Briefing' scheduled ing reports from each of the state documentary, and public affairs pro- bureas. gramming of the three network outlets "State Department Briefing: Disarm- The bureaus: ament," a program (WABC -TV, WCBS -TV and WNBC- featuring three Denver, Colo.: KBTR news director U. S. officials directly TV) one week last fall. He notes that concerned with Hal Starr; Boise, Idaho: KGEM news disarmament, between 6 -11 p.m., Sunday- Saturday, will be telecast later this director Wendell Weaver; Helena, the stations had 105 hours of time month and in February on the National Mont.: KBLL newsman Terry Bass; available. Educational Television network (NET) Albuquerque, N. Mex.: KDEF news- In his survey, Mr. Schickel found and on Time -Life stations. men Vern Rogers and Bill Sexton; Cas- the stations devoted 193 hours to pro- The video taped program features per, Wyo.: KVOC news director Jack grams similar to those on the educa- statements by the experts and a ques- Fairweather.

60 BROADCASTING, January 14, 1063 What color tape playback system takes up only 53/4" of rack space? -AMPEX Colortec.

Ampex Colortec* color adapter eliminates a complete color recovery system that meets N.T. S. C. standards. extra rack of electronics: it fits into a 514" panel on your Operation? Extremely simple with only two principal Videotape* recorder. It gives you color. Bright, beautiful controls. What do these facts indicate? Simply this: even color -with full bandwidth luminance and chrominance if you aren't contemplating color transmission yet, signals. Sharp black and white, too. And it's accurate to Colortec color tape playback system should figure in 3 parts per billion. The luminance and chroma are never long -range plans. For details write the only company separated but are processed together providing recorders and tape for every so that the picture is synchronous to application: Ampex Corporation, 934 3.58 me subcarrier to within ± 3 nano- Charter St., Redwood City, Calif. Sales, seconds. Furthermore, it's the only service engineers throughout the world. TM Ampex Corp. ,rx

BROADCASTING, January 14, 1963 81 television affiliates, non -commercial edu- A cational stations and from teachers of tearful parting college courses in news and public af- It was an emotional scene as fairs techniques. James C. Petrillo ended a 40- minute A program of lectures is offered as recitation Tuesday of the highlights well as a year of study at Columbia U. of his 40 -year iron -man rule of Chi- The grants average $8,000 to cover uni- cago Local 10 of the American Fed- versity costs and living expenses. In- eration of Musicians. His unexpected formation is available at CBS Founda- appearance and spontaneous talk at tion Inc., 485 Madison Ave., New York. the installation of new Local 10 officers brought members to their feet Film sales... in tribute and stirred frequent inter- ruptions of applause. Steve Allen Show (WBC Produc- Mr. Petrillo and nearly all of the tions): Sold to KENS -TV San Antonio Local 10 incumbent officers were and WBKB (TV) Chicago. Now in voted out in a surprise election upset 28 markets. Dec. 4 by a rebel group headed by Science Fiction Features (Allied Art- society bandleader Barney Richards ists Tv) : Sold to WISC -TV Madison, (BROADCASTING, Dec. 10, 1962). James C. Petrillo Wis.; CKLW-TV Windsor - Detroit; Chicago Local 10 boasts 11,000 Gone but not forgotten KOGO -TV San Diego; WJRT (TV) members and a $5 million treasury. Flint, Mich.; KGBT (TV) Harlingen, Mr. Petrillo, now 71, retired as pres- sultant and will be paid an annual Tex., and WJW -TV Cleveland. Now in ident of the national AFM in 1958 salary of $10,000, a pension of the 80 markets. but since his Local 10 defeat he has same amount, and $3,000 expense been hired by the AFM as a con- account plus limousine and chauffer. Program notes... NBC -TV signs Mary Martin Mary Pay -tv proviso United Nations Review, Our Civil Lib- Martin has been signed to a contract erties, Ayn Rand Speaks, World of to appear in a number of special NBC- sought by SAG Science, World Art, all 30 minutes, and TV programs, Robert K. Kintner, NBC The membership of the Screen Actors Blueprint for Disarmament and Music president, announced last Thursday Guild has approved a collective bargain- Through the Ages, both one hour. (Jan. 10). The number of shows was ing contract negotiating policy for Information can be obtained from: not disclosed. NBC -TV will present theatrical films which does not seek Director of Syndication, WKCR (FM), Miss Martin in "Peter Pan" in a two- wage increases or changes in working Columbia U., New York 27, N. Y. hour color program on Feb. 7 (7 -9 p.m.). conditions. But the policy will insist New MGM pilot MGM -TV is sched- on the right to re -open a "new con- Country Music Assn. uled to start filming today (Jan. 14) when tract direct production for pay to meet Jan. 24 -25 The Lieutenant, a new hour -long dra- television becomes imminent." matic series, at Camp Pendleton, Calif. Present SAG contracts provide that Officers and board directors of the Buzz Kulik is directing the pilot, writ- pay tv is "merely an extension of the Country Music Assn. will convene in ten by Gene Roddenberry, who will also theatrical boxoffice," according to a New York, Jan. 24 -25 for their first produce the peacetime Marine Corps SAG statement. quarterly meeting of 1963 with their series for Arena Productions. Norman Guild members approved the new newly elected president, Gene Autry, Felton, executive producer of MGM - policy in a mail referendum by a 5,279 presiding. TV's Dr. Kildare and The Eleventh to 188 vote. Present SAG contracts On the meeting's agenda are tactics Hour, will serve in that capacity for with motion picture producers expire for "crashing" Madison Avenue and Jan. 31. The Guild's tv film contract plans for a combination office building runs until 1964. June and "Country & Western" museum. Also to be discussed is a second station Hope to get IRTS award Columbia U. student fm survey on country music programming. Bob Hope was named today syndicates programs A 1961 survey of U. S. and Canad- (Jan. 14) to receive the Inter- ian am stations conducted by Country national Radio & Television So- WKCR (FM) New York is the stu- Music Assn. showed 84 outlets with a ciety's 1963 Gold Medal. In an- dent voice of Columbia U. in that city fulltime country and western format. nouncing the selection by the and has built a high level audience IRTS board of governors, Wil- through quality programs originated by CBS announces data liam K. McDaniel, president, said the station staff. Reaction to its pro- that the decision was based on the grams have been so good, the station for news fellowships performer's contributions to has reported, that it has decided to The opening of the seventh annual broadcasting and international offer seven of its weekly series to edu- competition for eight CBS Foundation good will. cational and commercial radio stations news fellowships for the academic year Mr. Hope's radio career began throughout the country. 1963 -64 was announced last week by on NBC Radio in 1938 and his Tapes, sold at cost, have already gone the foundation president, Ralph F. television work, in 1950 on NBC - to WHK Cleveland, KGMS Sacramen- Colin. TV. to, KCVN -FM Stockton and KULA Applications, which may be sub- Presentation of the award will Honolulu. Prices are $2.95 for half - mitted until March 1, will be accepted be made at the 23rd anniversary hour programs; $6.75 for hour -long pro- from news and public affairs staff em- banquet of the IRTS, March 6 grams. ployes of CBS News, CBS -owned radio in New York. The series currently being syndicated: and television stations, CBS radio and

62 (PROGRAMMING) BROADCASTING, January 14, 1963 the new series, the fourth put into production at MGM -Tv for 1963 -64. December age Others are: The Travels of Jaimie Mac TvQ's top ten for by Pheerers, The Human Comedy and Mr. Total Age Groups Novak. Audience 6-11 12-17 18 -34 35-49 50+ Rank Program Tva* TvQ* TvQ' Tv9* TvQ' TvQ'

1 Beverly Hillbillies (CBS) 54 79 74 45 43 42 Extras, producers 2 Bonanza (NBC) 51 59 54 45 47 53 may arbitrate spat 2 Red Skelton Hour (CBS) 51 75 63 46 45 43 4 Sat. Night Movies (NBC) 50 63 66 50 44 32 A dispute by Screen Extras Guild 5 Doctor Kildare (NBC) 45 61 51 45 33 46 (CBS) 43 38 with the producers films 6 Andy Griffith 43 63 37 44 of for tele- 6 Ben Casey (ABC) 43 49 46 41 43 42 vision over the proper pay for stand -ins 6 Combat (ABC) 43 59 51 48 27 34 who work on more than one episode 9 World of Color (NBC) 41 69 47 32 32 38 of a series in single days seems headed 9 Gallant Men (ABC) 41 57 47 45 30 25 for arbitration after principals failed * Percentage of viewers familiar with a show who consider it "one of my favorites." to reach a settlement in negotiations. Copyright Home Testing Institute Inc., 1962. The union is standing firm on a provision of the SEG contract prohibiting extras from working in multiple pictures our contract," the guild's executive sec- such records which will be leased on a for the same day's pay. The producers retary, H. O'Neil Shanks, and Robert year's basis, with stations guaranteed say the ruling was not intended to apply W. Gilbert, legal counsel, are preparing exclusivity within a 100 mile radius. to stand -ins working on series for which to take the issue to arbitration barring An introductory disc has just been two or more episodes may be filmed an immediate settlement with the pro- finished. together, noting that the stand -in is not ducers, which is considered unlikely. Billed as "The Comedy Ad -Lib Li- on camera and does not appear in the brary," the package will include drop -in program, so he is not wearing out his Mel Blanc comedy records lines, time signals, station breaks, run- welcome with tv audiences through ning gags, lead -ins to commercials and over- exposure. A long- playing record of short weather, one -minute vignettes and vocal Instructed by the SEG board to "take comedy bits for radio stations will soon sound effects. New supplementary ma- any and all steps necessary to resist be released by Mel Blanc Assoc., Holly- terial will be sent to each station every these unwarranted interpretations of wood. It will be the first of a series of 45 days.

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BROADCASTING. January 14, 1963 63 GOVERNMENT Will House put an end to Rayburn ban? SPEAKER McCORMACK REPORTED READY TO HEAR RADIO -TV ACCESS CASE

The long shadow of the "Rayburn week introduced two proposals to ate equipment which would be located Rule," still cast over the proceedings amend Rule XI of the House -one a in a "portion of the gallery of the and committee hearings of the House permanent (H Res 53) and the other House of Representatives as may be even though the late Speaker Sam Ray- a temporary or experimental change necessary." burn has been dead more than year, (H Res 54). Objections by House members to live could be lifted if the House adopts any Rep. Meader's last proposal to auth- coverage of floor proceedings usually of several bills introduced last week. orize a permanent rule change was centers on aversion of some to the pub- Two Michigan representatives, George killed in the Congress by an 8 -6 vote lic seeing them or their colleagues en- Meader, Republican, Martha W. Grif- of the House Rules Committee under gaged in such "undignified" activities fiths, Democrat, each introduced two Chairman Howard W. Smith (D -Va.) as reading newspapers or magazines or access bills when Congress convened (BROADCASTING, Feb. 27, 1961).. It was dozing, as some have been seen to do Wednesday. Both are. seeking ;access understood then that a vote in favor from time to time. A "reputable" rep- to House proceedings for microphones resentative, it is thought, would use dis- and cameras, but they approach the sub- cretion and avoid showing such scenes. ject from different positions... Robert Fleming, outgoing president Rep. Meader would authorize com- of the Radio & Television Correspond- mittees to permit coverage of public ents Assn., has said Speaker McCor- hearings. . mack has expressed interest in hearing Rep. Griffiths thinks broadcast news- broadcasters' arguments for access. men and photo journalists should have, Capitol Hill correspondents familiar the right to cover public hearings and with congressional thinking on the ac- suggests floor proceedings might be recess problem and who are personally ported on a pool basis. acquainted with congressmen, hope they A group of broadcast newsmen was (the newsmen) would be able to show trying last week to arrange a date with the speaker that broadcast coverage has Rep. John W. McCormack (D- Mass.), "grown up" since Sam Rayburn first the present speaker, to explain how elec- banned broadcasters more than a decade tronic and photographic equipment can ago. be used without demeaning the dignity of the House. Speaker McCormack was pictured before Congress convened Magnuson wants Cox as "open minded" about access and to stay for full term "glad to discuss it" (CLOSED CIRCUIT, G. Magnuson (D- Dec. 31). Sen. Warren Wash.), chairman of the Senate Com- Refuses Change Last year Speaker week he'd McCormack went merce Committee, said last along with Speaker Speaker McCormack Broad- Rayburn's historic interpretation, first like to see his political protege, Holds key, to coverage A. Cox, articulated by the Texan in 1952 and cast Bureau Chief Kenneth and certified repeated in 1955. The was considered by Speaker Rayburn as nominated by the President Massachusetts the unexpired lawmaker said last year, "The chair in- a vote against the House leadership. by the Senate for both by T. A. M. Craven tends to follow those opinions (as form- Temporary Plan Rep. Meader term to be vacated -year term. ulated by Speaker Rayburn] until such offered a second bill last week which and the succeeding seven times as the House, by its own action would provide a rules change similar So far the President has indicated in amending the rules, provides for a to that advocated by his first bill, but only that he intends to nominate Mr. different method of proceeding" to apply only for the duration of the Cox for the five-month period left in (BROADCASTING, Jan. 22, 1962). 88th Congress. the term of Commissioner Craven, who Under the Republican -controlled Rep. Griffiths, who has been intro- reaches the mandatory retirement age Congress in 1953 -54 Speaker Joseph W. ducing her own form of access legis- of 70 on Jan. 31. Martin (R- Mass.) allowed broadcast- lation since 1956, said last week broad- Sen. Magnuson said Thursday he ers to cover public hearings of House casters should have the same "right to hopes the nomination of Mr. Cox will committees. cover as the AP." H Res 77 would be "sent up like Minow's." FCC Chair- The Senate authorizes its commit- permit radio and television to broad- man Newton N. Minow was approved tees to permit access to broadcast and cast public committee hearings live or by the Senate in March 1961 for both photographic media. delayed "subject to such reasonable a four -month period remaining from an Radio and television newsmen may rules as the committee may prescribe expired interim appointment held by a cover House business without their to prevent such broadcasting from in- predecessor and a nomination by Presi- broadcast equipment and must rely on terfering unnecessarily with the business dent Kennedy to a regular term. Mr. impromptu corridor news conferences of the committee." Minow replaced Eisenhower appointee for photographic or tape coverage. On pool coverage of floor proceed- Charles H. King. Rep. Meader, who for several years ings, Rep. Griffiths' H Res 78 would An administration spokesman said has offered bills to change the House permit one "reputable" representative last month that Mr. Cox was scheduled rules and provide broadcast access, last of radio and one of television to oper- for a full seven -year term.

64 BROADCASTING, January 14, 1 ®63 Why do they put periscopes on submarines?

The only logical way you can see where you're to attempt so comprehensive an analysis. Each of the going is to look ahead. This wisdom is just as pro- special Perspective issues that BROADCASTING has'pub- found for people in the business of broadcast advertis- lished in past years has become a standard source ing as for skippers of submarines. work for the important decision-makers in broadcast Radio and television are entering 1963 after track- advertising. Perspective '63, like its predecessors, will ing a turbulent course through 1962. What's ahead be kept, studied and re -read for months after its in 1963? Where will broadcasting run into heavy issue date. weather; where will the sailing be smooth? Within the framework of such a basic working tool for message takes on special Will radio and television, in 1963, increase their advertising men, your share of the advertising dollar? What changes are in value. Through BROADCASTING -in any issue-you store in audience patterns and ways of evaluating command a guaranteed circulation of over 27,000 them, in marketing techniques, in radio and tele- But in Perspective '63, your advertisement will com- vision facilities? How do the experts in broadcast mand extra pass -along and re- readership that will make this the best buy your year. advertising look at the new year; what do they say of and why do they say it? If you haven't reserved space yet in Perspective '63, Answering these questions calls for either the gift we suggest you up-periscope and sound your klaxon. of prophecy -or the gift of interpretive analysis It will be heard (on your behalf) in all the most im- based upon solid knowledge. In short, it calls for portant and profitable places. perspective. And that is exactly what a special issue of BROAD- Deadline for advertising: Final deadline February 9. CASTING Magazine, scheduled for publication next Rates: No inflation here. For so much more, the February 18, will be called . . . "Perspective '63." as any of BROADCASTING'S 51 other Its many pages of special reports will add up to a cost is the same chartered course for the year ahead. issues of the year. Among all publications, only BROADCASTING is Reservations: No time like now. Wire or phone us equipped by skills, by staff and by the experience collect to make sure you'll be represented the way of years of growing up with radio and television you want, with good position.

BROADCASTING S' THE BUSINESSWEEKLY OF TELEVISION AND RADIO 1735 DeSales Street, N. W., Washington 6, D. C. A member of the Audit Bureau of Circulations and others. Messrs. Brechner, Polyzios FCC CLEARS MID- FLORIDA and Thomson own 100% of WLOF. In his dissent, Chairman Minow Tells court Orlando grant should be reconsidered agreed that a new decision should be issued. But he said the record raises but that licensee is innocent of any wrongdoing questions about the qualifications of both Mid -Florida and its competitor Mid -Florida Television Corp. ap- with the finding of Hearing Examiner for the license, WORZ Inc. He said peared assured last week that the FCC James D. Cunningham that William the court should authorize the commis- will reaffirm its grant of ch. 9 (WLOF- Dial, a former Mid -Florida attorney, sion "to decide -after a new oral argu- TV) in Orlando. had twice attempted illegally to in- ment- whether to grant one of the ex- The commission, in a report to the fluence Mr. Mack. But it disagreed with isting applications or to reopen the U. S. Circuit Court of Appeals in Mr. Cunningham's conclusion that Mid- record for new applications." Washington, D. C., said the grant, made Florida knew of these contacts and ap- The chairman, in substance, agreed in 1957, should be reconsidered in view proved of them. with the hearing examiner's finding that of the off -the -record efforts to influence Sworn Statements The commission Mid -Florida's principals knew of and the vote of former Commissioner Rich- cited the sworn denials on the part of ratified Mr. Dial's improper approaches. ard A. Mack. both Mr. Dial and Mid -Florida prin- "The record does not justify the ma- But the commission concluded its cipals that he had ever told them of jority's reversal of this finding," he review of the case by clearing Mid - his contacts with Mr. Mack. The re- said. Florida principals of any taint of wrong- port also cited the lack of affirmative His reference to WORZ apparently doing (AT DEADLINE, Jan. 7). The evidence rebutting those sworn state- dealt with charges, made during the vote was 4 -1, with Chairman Newton ments. 1957 hearing, of misrepresentations on N. Minow dissenting in part and com- The commission, however, said Mr. the part of that company's principals. missioners T.A.M. Craven and E. Wil- Mack should have disqualified himself Mid- Florida Not To Blame In as- liam Henry not participating. from participating in the case. Since serting that Mid -Florida was not to The commission's report was re- he didn't, the commission added, the blame for Mr. Dial's illegal contacts quested by the appeals court after it case should be "reconsidered on its with the former commissioner, the com- was remanded there by the Supreme merits." The commission said the con- mission majority said the record shows Court in 1958. The case was in the sideration will be on the basis of the that "Mid- Florida was unaware of courts when the old House Legislative existing record. Dial's discussions ... with Mack until Oversight Subcommittee disclosed the Mid-Florida is owned by Joseph L. their occurrence was revealed" by the off- the-record contacts. Brechner, 38 %; Vasil Polyzios, congressional investigation. The commission, in its report, agreed 14.76 %; Harris H. Thomson, 10 %, "Thus, it is concluded," the report

Magnuson could take over space committee, probably won't

A possibility existed last week that probably would take it if it were Sen. Warren G. Magnuson (D- available. The New Mexico senator Wash.), chairman of the Senate attained a long- sought goal when Commerce Committee, might give it he succeeded last year in obtaining up for the chairmanship of the Aero- passage of bills which authorize nautical & Space Committee vacated about $210 million in water projects by the death of the late Sen. Robert for his state. Keenly interested in S. Kerr (D- Okla.) (BROADCASTING, the development of nuclear energy Jan. 7). for space propulsion (New Mexico Despite his statement that he was is the number one domestic source considering the idea, however, Sen. of uranium ore), Sen. Anderson was Magnuson seemed more likely to the key man in getting President stay where he is and permit Sen. Kennedy to visit Los Alamos in a Clinton B. Anderson (D- N.M.), next widely-publicized, cross -country in- ranking Democrat on the space unit, spection tour of U.S. military and to take the post. research centers last month. This maneuver would allow Wash- To get the space post, however, ington's junior senator, Henry M. Sen. Magnuson Sen. Anderson waits on the pleasure Jackson, to move into Sen. Ander- Commerce or Space? of Sens. Magnuson and Richard B. son's post as chairman of the Interior Russell (D -Ga.), chairman of the & Insular Affairs Committee, a seat merce Committee probably would go Armed Services Committee, who traditionally held by westerners. to Sen. John O. Pastore (D- R.I.), ranks ahead of Sen. Anderson on the The resulting chairmanship lineup presently chairman of the Communi- space committee. There was no ex- then would give the State of Wash- cations Subcommittee. pression from the southerner that he ington control of two committees. Meanwhile, Sen. Anderson, whose is interested in the space post. Such would not be the case if home state counts government as its Why Sen. Magnuson's announced Sen. Magnuson exercised his prerog- major industry (an estimated $1 bil- interest? Some who know the sena- ative and took the space post. If he lion in military and space projects tor thought last week he was "frying did so, Sen. Jackson would remain and other government work), was a few fish " -holding out for some- ranking Democrat on the interior said by his aides to be actively con- thing else -but what that might be committee, but control of the com- sidering the space chairmanship and wasn't being discussed.

66 (GOVERNMENT) BROADCASTING, January 14, 19631 ARB = Special Tabulations from available television audience data .

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ARB Special Tabulations Fact Sheets provide important details of extra measures of audience available to clients. If you haven't already received your ARB Special Tabulations Fact File, notify your ARB representative today. That certain smile didn't come from White House officals

Tv may be limited to pool cover- chided Mr. Agronsky for mentioning of White House events would be by age of future White House -spon- the difficulties, said part of the prob- pool only. sored events because a White House lem was caused by tv camera lights, When Mr. Agronsky demurred official didn't like the NBC coverage and remarked that from now on, as that his narration was objective, Mr. of the Mona Lisa ceremonies of the far as he is concerned, tv coverage Hatcher responded that maybe he National Art Gallery in Washington was too objective. last Tuesday night. Mr. Hatcher explained the next The White House official is An- day that his call to Mr. Agronsky drew T. Hatcher, associate news sec- was a personal one and not an offi- retary to President Kennedy. He ob- cial White House complaint. He jected to a portion of the narration said he was particularly miffed at by Martin Agronsky, NBC Washing- the mention of the embarrassments ton commentator. at the ceremonies because he had In his one -minute, voice -over -film, taken care of a last-minute request Mr. Agronsky referred to the cere- from NBC for an extra camera posi- monies as being "considerably tion. He repeated his feeling that marred by a complete failure of the from now on White House functions loudspeaker system. Elevators failed should be pooled for tv. too. Although artistically and diplo- An NBC News spokesman in matically the event was a triumph, Washington explained that the first mechanically it was an incredible instructions were that each network fiasco. All could look but none would be permitted only one cam- could hear...." era position. Early Tuesday after- Published reports labeled the event noon, when NBC learned one of the a debacle, and one of the worst so- newsphoto services had three posi- cial fiascos of the Kennedy admin- tions, the network complained to the istration. White House. When the White Mr. Hatcher's umbrage was par- House approved a second position ticularly acute because the tv pro- for NBC late in the afternoon, a gram was transmitted to Europe via NBC's Agronsky camera crew was pulled off another "Relay" on Wednesday morning. He Where has the smile gone? story and rushed over to the gallery. said, "that Mid-Florida did not secure, commission rules which require that Loucks, relating to Sec. 315, the politi- aid, confirm, ratify or have knowledge microwave stations devote at least 50% cal section; by Reed Rollo, concerning of Dial's conversations with Mack, and of their service time to the public. Title II, the common carrier provisions, that nothing revealed ... can be held Examiner Asher H. Ende's initial de- and by Mr. Marks and J. Roger Wol- to detract from Mid -Florida's qualifi- cision held that KAQ7I, owned by lenberg, on revision of the structure and cations as a licensee." Allen C. Harmes, confined its service functions of the FCC. The commission said that although solely to Palace Transvideo Co., a catv In its notice to the membership, Mr. Mack should have disqualified system serving Mitchell, S. D. Since FCBA President Harold E. Mott un- himself, there is no way of determining Mr. Harmes also owns Palace, Examiner derscored the importance of the pres- whether his vote was actually influenced Ende found that there was "no basis entation "which may well have far - by the off -the -record contacts. But, the for affording the applicant a continued reaching effects." report added, "we deem it proper to opportunity to,hold itself out as a com- Mr. Marks pointed out that in the resolve residual any doubts" in favor munications common carrier." opinion of the committee reforms are of WORZ and conclude Mr. that "long overdue." He added: "It is hoped Mack's failure to disqualify himself re- that the recommendations of this corn - quires that 1957 the decision be recon- Communications Act mittee will result in fundamental sidered. changes in the structure of the commis- The commission report for FCBA emphasized its satis- sion and the Communications Act, faction with the character qualifications which has not been changed materially of Mid -Florida by turning down that The report of the special Federal Bar Assn. committee in 28 years in spite of the phenomenal company's request for a hearing to re- Communications growth of the telecommunications in- ceive evidence on the reliability proposing basic changes in substantive and Act dustry." integrity of Mid -Florida's principals. provisions of the Communications The The commission said it has, in effect, of 1934 will be presented to the mem- luncheon and business meeting, which already accepted Mid-Florida's position bership of the association at its annual at new officers will be elected, "insofar meeting Friday, Jan. 25, at the Willard will be followed by the association's an- as the reliability and integrity nual of its principals are involved." Hotel, Washington. banquet, which will be held at the The presentation will be made by Sheraton -Park Hotel in Washington. The Microwave may lose license Leonard H. Marks, committee chair- Gene Krupa Jazz Quartet and song man. Included will be summaries of stylist Hildegarde will be the featured An FCC hearing examiner last week the monographs prepared by subcom- entertainment. Tickets are $13.50 per advocated denying a license renewal to mittees headed by W. Theodore Pier- person and may be reserved through a point -to-point microwave station, son, dealing with Sec. 326, the anti- Charles J. McKerns, 600 Munsey Bldg., KAQ71 in Turkey Ridge, S. D., citing censorship provision; by Philip G. Washington 4, D. C.

68 (GOVERNMENT) BROADCASTING, January 14, 1963 Tubes designed from the user's viewpoint ...use them wherever reliability is essential

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BROADCASTING, January 14, 1963 69 withdrawal, however, it will still have to BREATHER decide whether NBC is entitled to a re- NBC -PHILCO TAKE newal. Philco, in prosecuting its appli- FCC examiner recesses hearing until Feb. 11 cation for ch. 3, charged the network with antitrust activities in allegedly to decide if Philco can withdraw from case pressuring Westinghouse Broadcasting Co. into exchanging its Philadelphia which is also a party to The many -sided hearing involving cast Bureau, properties for NBC stations in Cleve- the proceeding, suggested the recess to the NBC -Philco fight over Philadelphia's land. In addition, some public witnesses to ex- give the commission an opportunity to ch. 3 and the network's proposal may be called by the Broadcast Bureau. change its Philadelphia properties for act on the withdrawal request. filed with the RKO- General stations in Boston was In the petition for withdrawal, NBC According to papers first contact in the moved to an FCC back burner last said approval by the FCC would speed commission, the leading to the agreements week until Feb. 11. a decision on the network's application negotiations in a telephone call Hearing Examiner James for a renewal of WRCV -TV and, there- was made last fall, Chief FCC vice on Monday continued by, allow it to move faster in meeting from Robert L. Werner, executive D. Cunningham attorney for RCA, the hearing to that date to give the its obligation, under a Justice Dept. president and general vice president and FCC time to act on the joint request of consent decree, to dispose of its Phil- to Wright Tisdale, NBC and Philco Broadcasting Co. that adelphia properties. general counsel for Ford. in discussing the latter's application for a new sta- Philco said its withdrawal would en- The document said that, Mr. Tisdale reported tion on ch. 3 be withdrawn (BROADCAST- able its executives to devote more time the ch. 3 case, to dispose of the ING, Jan. 7). to the job of "re-establishing Philco Philco's willingness -TV. Mr. The Review Board, which could have Corp. as a major competitive force." matter by buying WRCV this proposal handled the case first, sent it directly The company also noted that in view Werner reportedly rejected offer to reim- to the commission instead. of the 18 -month extension given NBC and countered with the expenses if it with- In their petition, the two parties said last month to dispose of its Philadelphia burse Philco for its NBC has agreed to pay Philco an stations (BROADCASTING, Dec. 24), there drew its application. amount "not in excess of $550,000" as is no danger of the city being deprived Philco and RCA were also said to reimbursement for its legal, engineering of ch. 3 television service. have attempted to negotiate their dif- and other expenses incurred in prosecu- Issues Remain NBC is seeking references in January 1957, after Philco ting its ch. 3 application. newal of its WRCV -TV license as a instituted its patent- rights damage suit An itemized accounting by Philco first step in its proposed swap of against RCA. But these talks, which filed Broadcasting President Joseph H. Gil - WRCV -AM -TV for RKO- General's also involved the protest Philco to lies, also filed with the commission, WNAC -AM -TV and WRKO (FM). NBC's ch. 3 renewal application in puts the total at $523,396.13. Both If the commission approves the Philco 1957, proved fruitless. sides agree, however, to abide by any reduction resulting from FCC disap- `Charlie Walker case' to be appealed proval of any costs. The largest amount, according to the FCC REAFFIRMS DECISION DENYING WDKD RENEWAL report, was $352,429, charged to the The question of whether the FCC that only the federal courts have juris- Washington law firm of Weaver & was correct in denying a license re- diction in such matters, the commission Glassie. Other major items were newal in "the Charlie Walker case" is said, the station is arguing that "a li- $82,099, to W. I. Breathard Jr., Phil- headed for a court determination. censee may devote a very substantial adelphia, consultant on television mat- The commission, in an order issued percentage of its broadcast time -per- ters; $23,738, to Jules Cohen, Washing- last week, reaffirmed its decision to deny haps over 75 % -to coarse, vulgar, sug- ton, D. C. consulting engineer; and the license renewal of WDKD Kings- gestive programming." $10,600, to Philip Dechert, Philadel- tree, S. C. But the station says it And, if such programming were not phia attorney. will appeal the order to the U. S. Cir- found obscene within the meaning of NBC Board Chairman Robert Sarnoff cuit Court of Appeals in Washington. the federal statute, the commission had been scheduled to testify Monday, The commission had denied the re- added, the FCC would have to find when the hearing was to have turned newal application of E. G. Robinson such programming to be in the public to the comparative issues involved in Jr. on the grounds that former WDKD interest and renew the station's license. the applications by NBC for renewal of air personality Charlie Walker had But, it added, "nothing in the legislative its WRCV -TV license and by Philco for broadcast material that was coarse, vul- history of the [Communications] Act a new station on ch. 3. gar and suggestive, and that Mr. Robin- or pertinent court decisions would in- Report On Agreements But in view son had lied to the commission in de- dicate such a narrow compass for the of the series of agreements already nying he was uware of the content of public interest standard." reached between RCA -NBC and Philco the Walker programs (BROADCASTING, Regarding Mr. Robinson's alleged and its parent Ford Motor Co., the July 30, 1962). lack of candor, the commission said hearing was devoted mainly to a re- In its order last week the commission "the record conclusively indicates Rob - port by NBC attorney Irving Segal on rejected WDKD's argument that only inson's disposition not to deal with the those accords. In addition to the peti- the federal courts, acting under the ob- commission in the forthright manner ex- tion to withdraw Philco's application, scenity statute, have jurisdiction in pected of licensees and supports a find- the agreements provide an end to long- cases involving charges of the type ing of misrepresentation." standing patent -right litigation, with leveled at the Walker broadcasts. The commission authorized Mr. RCA agreeing to pay Philco $9 million The commission also denied Robinson to operate the station until for patent rights owned by the latter. WDKD's contentions that it had erred Feb. 8 to wind up his affairs. But an Mr. Segal stressed that the patent- in concluding that Mr. Robinson had appeal would have an effect of staying rights settlement is completely inde- made misrepresentations and that the the order until the court acts. pendent of the agreement to withdraw commission should have given Mr. The commission vote was 6 -0, with Philco's ch. 3 application. Robinson prior warning before moving Commissioner E. William Henry not Ernest Nash, attorney for the Broad - to strip him of his license. In saying participating.

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BROADCASTING, January 14, 1963 71 to answer all questions put to her by Are Reds infiltrating Pacifica stations? the subcommittee, said the only one SECURITY GROUP HAS CLOSED HEARINGS TO FIND OUT she was asked that dealt with Pacifica was whether she was "a well- known" The Senate Internal Security Sub- spokesman" of the Communist Party radio commentator having a program committee began closed-door hearings of Southern California and who has on KPFK. Mrs. Healey also told re- last week on the Pacifica Foundation, broadcast bi- monthly over KPFK porters she has appeared on many tele- operator of three listener -supported ra- (FM); Jerome Shore, executive vice vision and radio stations in the Los dio stations -and promptly set off one president of Pacifica; Joseph Binns, sta- Angeles area. of the first rows of the new Congress. tion manager of WBAI; and Pauline The witnesses generally had no criti- Sen. Thomas J. Dodd (D- Conn.), Schindler, a retired school teacher who cism of their treatment by the subcom- acting chairman, said the subcommittee formerly taught in Los Angeles County mittee. The subcommittee's manner was was looking into reports that Commu- and El Centro, Calif. "civilized," said Mrs. Healey. "The in- nists were attempting to infiltrate the From Left to Right The Pacifica quiry is what is barbaric." chain, composed of KPFA (FM) Berk- stations, according to Mr. Odegard, de- eley, KPFK (FM) Los Angeles, both vote about 70% of their programming California, and WBAI (FM) New to music, the theatre, literature and the Held to local issues, York. arts. Foundation officials say that the Collins won't testify The senator, in a statement read to three stations also provide forums for the witnesses in executive session and speakers representing a wide range of NAB President LeRoy Collins will later given to reporters, said Commu- political beliefs but that their associa- not be among the 150 expected wit- nist control over the mass media "would tions are always reported. nesses Jan. 28 when the FCC opens its present the gravest threat to our na- Dr. Odegard, in a statement to the inquiry into local tv programming of- tional security." subcommittee, said the foundation "be- fered by the three stations in Omaha. He said Congress might be justified lieves that the American people are en- Gov. Collins told the FCC Friday in requiring that anyone who is a mem- titled to have . access to the full (Jan. 11) he will not testify because ber of a so- called subversive organiza- spectrum of ideas from right to left that the agency has limited his remarks to tion be identified as such if he appears compete for attention in the vast arena issues that "are obviously local in na- as a commentator on radio or televi- of government and politics." ture." NAB had sought to intervene as a a de- sion. He said a similar identification Mr. Thomas was questioned for 21 party, request the commission might be required of anyone writing a hours. He told reporters later the sub- nied in limiting the association's ap- by -line article. committee asked him about the origins pearance to testimony on the issues in- Engle Asks Explanation Ordinarily, of Pacifica and about many commenta- volved in the hearing (BROADCASTING, the Internal Security Subcommittee tors who had appeared on Pacifica sta- Dec. 24, 1962) . maintains a complete silence on mat- tions over the years. "My position on hearings of this type is well known," Gov. Collins told the ters pertaining to executive sessions. Mr. Thomas said he answered all FCC. "I reiterate my contention that Sen. Dodd's statement came in a reply questions, but that some of the com- they are not well advised; that they do to a demand from Sen. Claire Engle mentators in whom the subcommittee useful purpose; that they (D-Calif.) that the subcommittee ex- was interested appeared not serve a on the stations than good, and that plain its investigation of Pacifica. before he became associated do more injury with the He said The American foundation two they should be discontinued." Civil Liberties Union, years ago and were un- statement within 30 the American known to him. NAB will file a Jewish Congress and the days after the hearing closes "detailing Socialist Party assailed the Mrs. Healey, who said she refused hearing in its opposition to such proceedings." separate statements, calling it an invasion of constitutional Under the FCC's ruling limiting the rights and an at- testimony on the issues, the tempt to determine NAB to what the public Briscoe to Hill NAB president said he was left with shall see and hear on television and radio. A former Arkansas broadcaster has no choice "but to decline the oppor- hired to maintain continuous liai- tunity make a formal appearance." The been to AJC, in addition, urged FCC son subcommittees of the He confidence that FCC Chairman between expressed the Newton N. Minow to appear House Interstate and Foreign Com- will determine that the three Omaha as a voluntary witness and protest the merce committee and its chairman, Rep. stations-KMTV (TV), KETV (TV) hearing. Oren Harris (D- Ark.). and WOW-TV -"not only have dis- Complaints were voiced also by two Wally 35, Pine Bluff studio charged their obligations under the law, Republican Briscoe, members of the subcom- manager of KATV (TV) Little Rock but have gone far beyond this in serv- mittee, Sens. Kenneth Keating, of New from 1955 -59, began his new job last ing the best interests of their commun- York, and Roman L. Hruska, of Ne- week. ity." braska. They said they had not been briefed about the hearing and that the Mr. Briscoe, active in politics and civic affairs in was defeated inquiry shouldn't have begun before all Arkansas, Moss plans probe on members knew what was involved. in his race for the Democratic Party nomination for the state legislature last Seven witnesses were subpoenaed government secrecy to summer. testify at the hearings, which began Preparations were underway in the Thursday. They included Trevor His new duties with the commerce House last week for new, far -reaching will its mem- Thomas, president of Pacifica; Peter H. committee include keeping investigations of secrecy in government bers informed of subcommittee develop- Odegard, former president of Reed Col- agencies and a review of the Kennedy lege in Oregon and now professor of ments and in handling information for Administration's news policies. political science at the U. of California; news media. The Special Subcommittee on Gov- and Harry Plotkin, Washington, D. C., Redistricting in Arkansas has almost ernment Information, headed by Rep. counsel for the foundation. doubled the size of Rep. Harris' dis- John E. Moss (D-Calif.), would, if The other witnesses were Dorothy trict, and it now includes Pine Bluff. reconstituted by its parent committee: Healey, who identified herself as "chief Form panels of media representa-

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Included in an array of outstanding features are individual erase /record /playback Also available is the MX -777,a six channel heads, professional 3" VU meters, automatic shut -off, automatic tape lifters, an all - dll- transistorized stereo /monophonic mixer solenoid, feather -touch operated mechanism, electrical speed change, monitoring of that contains six matching transformers for either source or tape, sound on sound facilities, and an all- transistorized military plug -in balanced microphone inputs and recorder type circuitry for simple maintenance. The three motors consist of one hysteresis outputs, individual level controls and channel synchronous drive motor and two hi- torque spooling motors. selector switches, Cannon XL type receptacles, Unquestionably the finest professional value on the market today, the 777 is avail- a switch to permit bridging of center staging able in two models, the S -2 (records 2 track stereo) and the S -4 (records 4 track stereo). solo mike. $175 complete with matching carrying case. Both models can reproduce 2 and 4 track tapes.* And, the Sterecorder 777 models will The first/ complete/portable /all -transistor- integrate into any existing component system. $595 complete with portable case and ized/high fidelity /professional recording & remote control unit. playback system: $1120 complete. *Through the exclusive Sony Electro Bi- Lateral 2 and 4 track playback head. Sold only at Superscope franchised dealers. The better stores everywhere. For additional literature and name of All Sony Sterecorders nearest franchised dealer write Superscope, are Multiplex ready! Inc., Dept. 3, Sun Valley, California. In New York visit the Sony Fifth Avenue Salon, 585 Fifth Avenue tives to examine stand -by plans drafted application for WIXX represented an and related organizational problems." by the administration for use in na- effort to serve nearby Fort Lauderdale The proposed conference would be tional emergencies and limited crises and that if the station is licensed, Oak- composed of a council and an assembly, (such as the Cuban flare -up last fall). land Park will be deprived of its pre- with a paid chairman appointed by the Continue its follow -up program on ferred position under commission rules President and confirmed by the Senate complaints submitted to the subcom- that the WIXX frequency, which is for a five -year period. His salary should mittee by newsmen, congressmen and allocated to Oakland Park, program be equivalent to that provided an under- other citizens. first to the community in which it is secretary of cabinet rank. Rep. Moss, who has headed the in- licensed. Aside from the technical problems of formation watchdog unit since it was Because WIXX would not serve the administrative procedure the confer- chartered by Government Operations public interest by being licensed, its ence should also provide an "authori- Committee Chairman William L. Daw- application should be set for rehearing tative, impartial" means for securing son (D -III.) in 1955, characterized fu- and Oakland Park supports any other public answers to "difficult ethical prob- ture committee work in information as applications for the frequency, the city lems that sometimes arise in administra. of "major significance," and said he statement said. tive proceedings." This would be done through a committee of five, elected by thought control which the government WIXX is owned by Albert S. Tedes- Assembly. might seek to impose on communica- co and operates on 1520 kc with a the at time of crisis were "crit- Also recommended was the continu- tions media power of 1 kw daytime. ically important." ance of the present conference until While confident that responsible per- Dec. 31, 1964, or until Congress passes sons in news media don't want to broad- Prettyman calls for legislation establishing a permanent cast harmful information, Rep. Moss body. said he thought these newsmen want permanent conference The conference was appointed by to know what's expected of them and The establishment of a permanent President Kennedy by executive order what plans are being considered. Administrative Conference of ; the in April 1961. Among its activities Their views on those plans should be United States has been recommended were two recommendations to the FCC heard, he added. Broadcast media are to President Kennedy by E. Barrett involving broadcast applications. especially sensitive to such emergency Prettyman, retired District of Còlumbia In a recommendation on mutually information plans because of the im- circuit judge and chairman of the exist- exclusive broadcast applications the mediacy with which they can relay ing conference. conference suggested that the FCC provide a system of qualitative priori- news. In a Dec. 17 letter to the President, "News Managing" The California ties under which some applicants would released Jan. 6, Judge Prettyman, be automatically preferred over others. congressman has made it clear he is not for himself and members of the con- relationship to the It also recommended that the FCC allowing his close ference, suggested that an Admin- (he is deputy House discontinue formal hearings where no administration istrative Conference be organized to whip) stand in the way of subcommit- questions of substantial material fact provide a "means by which agencies tee efforts to investigate "news man- are involved; increase the power of agement" admitted by the Pentagon's in the federal government may cooper- hearing examiners, and "fuller" publi- news chief at the end of the Cuban atively, continuously and critically ex- cize the criteria employed in judging crisis. The subcommittee changed some amine their administrated processes station program proposals. of its tactics when. the Kennedy people moved into control of government agencies two years ago, Rep. Moss ex- FCC takes advice of Booz, Allen & Hamilton plained, but this served to increase the unit's ability to make progress. With REVAMPS ENGINEERING & MONITORING BUREAU the Kennedy administration, the subcommittee staff has been able to get the The organization survey of the FCC as suppression of interference, the attention of top -level agency officials, made by Booz, Allen & Hamilton, for inspection of devices possessing elec- he said. the Bureau of the Budget, has resulted tromagnetic radiation characteristics and in a new functional division set -up of related investigations. City of Oakland Park the commission's Field Engineering & Divide by Three Like the parent it was announced opposes WIXX license Monitoring Bureau office, each of the three sub -offices are last week. again divided by three. Field Offices The City of Oakland Park, Fla., told Under the new organization the field will be made up of the branches of the commission last week that it should office is simplified from four divisions Operator & Examination, Inspection & not license WIXX, that city, because to three, and has been given a new Measurement, and Investigation & Cer- the station is reneging on its originally name -Field Offices Division. The old tification. The Monitoring System Di- proposed programming and that the subdivisions of Field Operating, Engi- vision comprises Operations, Methods application should be designated for re- neering, Monitoring, and Inspection are & Review; Contracts, and Liaison. The hearing. to be streamlined into Field Offices, Engineering & Facilities Division, will Systems & The City Council, acting for Oakland Monitoring and Engineering be set -up as the offices of Standards & Park, said that WIXX announced that Facilities, effective March 1. These Facilities, Antenna Survey and Equip- offices will continue under the head of it will present an all -Negro format, ment Construction & Installation. rather than the format of good music, an office of the chief of the bureau, the The office of the chief includes an news and community service as pro- commission said. associate and assistant bureau posed in its original application for The Field Engineering & Monitoring chief, as 1520 kc. Oakland Park told the Bureau, according to the commission, well as an administrative branch re- commission that WIXX could not pro- is responsible for all field engineering sponsible for planning, coordinating and vide first service to it through an all - activities relating to broadcast stations; managing the bureau personnel. The Negro format since there are no Ne- including station inspection, surveys, bureau also includes a legal advisor for groes residing in the community. monitoring, direction finding, and signal the operations and functions of that The commission was told that the measurement and investigations, as well office. 74 BROADCASTING, January 14, 1963 e ELECTRONICS 32 value analyzed benefits give G -E Image Orthicons 3 to 5 times longer life, highest sensitivity, and unsurpassed performance in your cameras

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BROADCASTING, January 14, 1963 75 FCC set record for enforcement in '62 COMPLAINTS, DISCIPLINARY ACTIONS OUTNUMBERED ALL PREVIOUS YEARS

The FCC's mailbag was filled as give "reasonable opportunity for oppos- gram is to be expanded to include fm never before with complaints about ing viewpoints." The two programs and tv stations. broadcasting during the fiscal year that were "The Battle of Newburgh," which In terms of statistics, the FCC count- ended June 30, 1962, and the commis- appeared on NBC -TV, and "Biography ed 15,610 broadcast authorizations out- sion disciplined stations to an un- of a Bookie Joint," shown on CBS -TV. standing during the year, and the re- precedented degree. FCC Gets Tough As Chairman ceipt of more than 740,000 applications So says the commission's 28th annual Newton N. Minow noted in his own of all kinds. The FCC's 17 hearing report to Congress. The 163 -page year -end report (BROADCASTING, Dec. examiners issued 1,006 orders, con- document, released Sunday (Jan. 13), 31, 1962), the year brought increased ducted hearing conferences in 165 pro- covers all phases of the commission's FCC effort to "obtain greater licensee ceedings, held formal hearings in 152, activities. compliance with requirements of sta- closed records in 136 cases and issued The report said it received "over tutes, rules and regulations by invoking 136 initial decisions. The chief hearing 12,000" letters of complaint, "a sub- its authority to impose sanctions." examiner issued 448 orders in adjudica- stantial increase over the previous Here is a breakdown on the disciplin- tory proceedings. year." About 35% were said to be ary actions taken: broadcast licenses In the employe awards program, 64 about programming, "the largest single revoked or denied renewal, six; stations employes won a total of $11,475 in category being objections to specific in revocation or renewal proceedings, recognition of superior job perform- programs on the basis of excessive crime 29; stations given fines, 19; stations ance. Payments totaling $295 were and violence." given short-term renewals, 24. made for 16 employe suggestions to Substantial numbers of complaints "For the first time, the commission improve work procedures, and 11 let- were received also about station com- noted, programming was the major con- ters of appreciation were issued for mercial practices (including overcom- sideration in two of the license- renewal other employe suggestions. false denials " Pasadena, Calif., and mercialization), loud commercials, -KRLA Space Communications The com- ad- WDKD Kingstree, S. C. KRLA has and misleading advertising, and the mission saw 1962 as particularly not- taken a court appeal, and WDKD is ex- vertising of liquor, tobacco "and other able for the development of space com- pected to do the same (see story, page 70). controversial products." munications. It said greater strides was also The other stations in trouble were Political Broadcasts There were made in this field last year than charged with a variety of offenses, in- a noticeable rise in the number of com- in march cluding conduct of contests, unauthor- ever before. "And this of plaints about political broadcasting progress, the States took the ized transfer of control, misrepresen- United under the commission's 1949 "fairness lead," the commission said. doctrine," as well as about the equal - tations, falsification of logs, technical time rights of political candidates violations, character qualifications, hid- The report said the use of satellite under Sec. 315 of the Communications den ownership, and double billing. relay was proved practicable by U.S. Act. Several Firsts The year also saw research, and it credited the commis- The commission reported that during other firsts. The first pay tv test was sion with a "significant role" in formu- the five months from January to June, begun, on June 29, on WHCT (TV) lating the position to be taken by the 1962, it received 418 complaints about Hartford. And the number of commer- U.S. at an international conference this the broadcast treatment of controver- cial fm stations rose above 1,000 for the year to consider space frequency allo- sial issues. In all of 1961, the total first time -the total number of fm sta- cations. number of such complaints was 409. tions rose to 1,400. But "the most dramatic achievement Sec. 315 was the basis of 113 re- The Field Engineering and Monitor- in recent years" in telecommunications, quests and complaints to the coming Service accelerated its program to the commission said, was Telstar. The mission since January 1962. In 1961, eliminate interference, handling more satellite designed and built by AT&T the commission handled 45 equal -time than 33,000 interference cases. The scored a series of successes in pioneer- matters. report said 2,366 am station inspections ing intercontinental transmission of live In two cases the commission noted were made during the year, some of telecasts, as well as telephone telegraph it upheld broadcasters' right to deal the findings resulting in disciplinary ac- and data. with controversial issues, provided they tion for technical violations. This pro- Length -of- service emblems were presented to 171 commission employes, and six of the seven commissioners had federal service ranging from 21 to 38 years. The newest commissioner is //fore than a decade of C,onefrucfive Jervice E. William Henry, who took office Oct. 2, succeeding John S. Cross.

fo ,roadcaifer3 and ge tgroacaefin9 Au/wiry FCC changes transmitter rule Radio station operators after Jan. 21 no longer need apply for a modifica- HOWARD E. STARK tion of their construction permits in order to replace transmitters, as long as the new transmitter is type- accepted Brokers -Consultants and meets the commission's power requirements, the FCC announced last

50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5.0105 week. Under the new rules, transmitter substitution doesn't need FCC authoriza-

7S (GOVERNMENT) BROADCASTING, January 14, 1863 that the station interfered with and coerced its employes with respect to FCC warns licensees about obscene material union activities. The board also ruled All licensees must take care that passed through. In such cases licen- that WHTN -TV did not negotiate in "obscene or profane" language is not sees have now installed devices by good faith at bargaining sessions lead- used in broadcasts, the FCC warned which the announcer can also stop ing up to the strike. last week in commenting that the the playback of improper remarks. Union members offered to return to commission's attention has been The commission warned that ex- work Jan. 25, 1962, but were not rein- called recently "to several instances" treme care must be taken against stated until March 5, the board found, of objectionable language used in broadcast of improper remarks, not in ordering the station to pay 16 strik- telephone interviews. only to protect the public but "to pre- ing employes back wages, plus 6% in- The use of delayed tape may not serve the licensee's reputation for terest, for this period. NABET had be preventive enough, the commis- responsibility." That the federal won an election in June 1961 for the sion said, and noted an incident laws provide that persons broad- right to represent the station's employes when an employe charged with mon- casting obscene, indecent or profane and WHTN -TV was ordered to bargain itoring the tape had his attention language may be fined or imprisoned collectively with the union when re- diverted and objectionable material or both, was noted by the FCC. quested to do so.

FTC examiner finds tion, although the commission must be tempt to gather a consensus of wha notified of the change. The FCC high fidelity means; 154 responded. `Outgrow' ads `false' warned, however, that substitution of The EIA document emphasized that A Federal Trade Commission hearing composite transmitters will still require the industry association has no engineer- examiner has recommended that ad- formal applications with the commis- ing standards for high fidelity equip- vertising for "Outgro," American Home sion. ment and no program for testing or Products Co.'s preparation for ingrown certifying equipment. It stated also that toenails, must not "falsely" imply that EARFUL FOR FTC EIA has not adopted any industry prac- it is a cure for the pedal problem. tice, either commercial or technical, as Hearing Examiner Andrew C. Good - EIA tries to define hi -fi, to minimum requirements for high fidel- hope, in an initial decision announced ity sound equipment. Therefore, but members' views vary it yesterday, found that tv commercials, noted, the information submitted is of- newspaper and magazine advertising An attempt to define the term "high fered only as a factual summary of the were false and misleading in claiming fidelity" has been made -and the result views of members of the industry. "We that "Outgro" is an effective remedy for may be like the replies of the three make no recommendations based on ingrown toenails. blind men attempting to describe an this information," the committee added. elephant. EIA indicated it had invited the In- fidelity was stitute of High Fidelity Manufacturers One description of high JACKSON , MISSISSIPPI submitted to the Federal Trade Com- to cooperate in the study but had re- mission last week. This was by a spe- ceived no response. It urged the FTC to cial committee of the Electronic Indus- solicit views from these makers of high JT V tries Assn. Referring only to "factory- fidelity components. assembled, packaged phonograph sys- The EIA study was started last year tems," the EIA committee recom- after a request for such information was mended that these minimum capabilities made by the FTC. The FTC move came be required: after complaints were received from the The amplifier should have a music public. output rating of 5 w minimum, and not Members of the EIA committee were more than 5% distortion. Morris Sobin, Olympic, EIA Consumer The overall phonograph system Products Division chairman; Armin E. should have a minimum acoustical (or Allen, Philco, EIA Phonograph Section sound pressure level) output of 77 db at chairman; Orphie R. Bridges, Arvin In- 100 cps, 80 db at 1,000 cps, and 74 db dustries; Malcolm S. Low, KLH Re- OVER OVER at 8,000 cps. search & Development, and James A. The recommendation included also a Stark, GE. 350,000 430,000 test procedure for determining overall The study was carried out by L. M. phonograph acoustical measurements. Sandwick, staff director, Consumers TV HOMES AUTOMOBILES Otherwise, EIA told the government Products Division. agency, there is a wide divergence of views disclosed by a survey of the indus- WHTN -TV found guilty try. Many manufacturers, EIA told the of unfair practices FCC's Bureau of Industry Guidance in a report submitted Jan. 9, opposed the The National Labor Relations Board proposed minimum standard. Many last week ruled that WHTN -TV Hunt- agreed with one company's position that ington, W. Va., was guilty of unfair high fidelity should be defined as "the labor practices in 1961 negotiations art of making music alive and natural with the National Assn. of Broadcast to the human ear." Employes & Technicians, authorized 1,000 Questionnaires The report union for the station's employes. contains excerpts of comments from 60 The board found that a Dec. 6, 1961, manufacturers. The EIA committee NABET strike against WHTN -TV was JACKSON, MISSISSIPPI sent out 1,000 questionnaires in its at- the result of unfair labor practices and

BROADCASTING, January 14, 1969 77 FINANCIAL REPORTS

holders Jan. 3, annual remuneration of DISNEY SETS NEW INCOME RECORD principal officers included: Jack L. War- ner, president, $159,000; Benjamin Kal- Net profit is up $800,000 over previous year menson, executive vice president, $130,- 000; William T. Orr, vice president, Walt Disney Productions had a con- erage," the president stated. "Television $159,000. The statement also disclosed solidated net profit after taxes of continues to be very important in pro- that Mr. Kalmenson started a new em- $5,263,491, or $3.14 a share, for its moting and selling our theatrical prod- ployment contract with Warner Bros. fiscal year ended Sept. 29, 1962, Presi- uct in the United States and around the on Jan. 1. Under the terms of a three - O. Disney said Wednesday world." dent Roy year agreement, Mr. Kalmenson will get (Jan. 9) in his annual report to stock- $2,500 a week, plus $1,000 a week as holders. This compares with a net of Collins' debentures sold advisor while acting as chief assistant to $4,465,486, or $2.75 a share, for the previous fiscal year. Gross for the Collins Radio Co. put $12.5 million the principal executive officer. He also year was $74,059,197, up $3,811,425 of 4 34 % convertible debentures on the will receive $650 a week for 10 years from last year and a new high for the stock market last week and within the as a parttime advisor upon termination organization. first day the issue, due in 1983, was of his contract as chief assistant. Television income amounted to $5,- oversubscribed and the books closed 993,361, an increase of $900,071 from when the market reached $100. Later Transcontinent pays dividend the previous year. A new two -year con- in the day the debentures were quoted 4 tract has been signed with NBC-TV as 107 bid and 108 asked. The 44s A dividend of 121/2 cents per com- for The Wonderful World of Color may be converted into Collins stock at mon share, payable Feb. 15 to stock- which is now in its second season. the rate of $27.50 face amount for each holders of record Jan. 31, was declared common share. Collins closed at 251 Walt Disney, executive producer, told by the board of Transcontinent Tele- last Thursday on the New York Stock the stockholders that "on the basis of last week. In 1962, it was Exchange. vision Corp. its reception thus far this season" the pointed out by TTC President David series "will have marked success in its C. Moore, a total of 50 cents per share second year. Already we have in works Warner Bros. Pictures in dividends was paid out. or have outlined virtually our entire to elect five directors TTC owns WGR- AM -FM -TV Buf- program for 1963 -64 and it will be a Y.; KFMB- AM -FM -TV San truly varied schedule." Five directors will be elected to the falo, N. Bakersfield, both Disney's Mickey Mouse Club, which board of Warner Bros. Pictures Inc. at Diego and KERO -TV Scranton- Wilkes- was put into syndication last year, is the annual meeting of stockholders California; WNEP -TV now in some 75 markets and "with the scheduled to be held Feb. 6 in Wilming- Barre, Pa.; WDAF- AM -FM -TV Kan- excellent ratings the show has achieved, ton, Del. sas City, Mo., and WDOK -AM -FM we expect to increase our market coy- In a proxy statement sent to stock- Cleveland, Ohio.

INTERNATIONAL APRIL START FOR GERMAN TV NETWORK Tv billings in Germany New uhf operation will have 15 to 20 commercial minutes According to local German estimates, West German and West the demands. However, the network is still Zweites Deutsches Fernsehen, Berlin Television stations grossed West German uhf tv network, which in the market for light entertainment. a total of DM 250 million (equiv- will start broadcasting on April 1, this Most of the programs planned are to alent to $62.5 million) in corn - have a 15 20 come from independent German pro- year, will total of to min- time sales in 1962. Ger- ducers. The new network will have a mercial utes of straight commercials daily. The man newspaper publishers believe be daily news show at 7:30 p.m. commercials will grouped in five to that they have lost substantial seven minute segments and will be sep- Third Network Regional broadcast- billings in brand name advertis- arated from the otherwise non- commer- ing organizations of Deutsches Fern- ing to television. In this field, cial programs. One minute of commer- sehen, national network in West Ger- newspaper publishers report a de- cial time on the new network will cost for many, are preparing the introduc- crease from a share of 33.4% DM 24,000 (about $6,000). This tops regional tion of additional networks (out of all newspaper advertising) the highest cost minute demanded per with start of operations scheduled in to 30.2% within twelve months. by any German tv station, up to now. "some months" to "some years" from Newspaper advertising spend- Westdeutscher Rundfunk, Cologne, has new service would now. The provide ing is, at the same time, down a price tag of DM 22,000 ($5,500) on German viewers with a choice between from 60% (out of total ad budg- 60- second commercials. three channels at least during some ets) to 50.9%. Zweites Deutsches Fernsehen is cur- hours of the day. In the final stage, two rently operating at a monthly budget of of the three channels would be handled DM 14,000,000 ($3,500,000). After by regional broadcasting organizations the start of broadcasting in April ZDF of Deutsches Fernsehen and one by regional third channel programs joint- will have additional income from com- Zweites Deutsches Fernsehen. Two of ly. According to plans the third chan- mercial operations. the three services will be in uhf and one nel program will be daily from 7:30 to According to recent reports, ZDF has in vhf. Sueddeutscher Rundfunk (South 9:30 p.m. with 40 minutes of local lined up a large library of documentary German Radio) and Suedwestfunk news. Transmitters, lines and relay links programs to meet immediate program '(Southwest Radio) plan to handle their for this service will not be available be-

76 BROADCASTING, January 14. 1167 fore end of 1964, according to current estimates. American Samoa Plan now to attend Other regional West German broad- to get etv system casting organizations plan to start their own third channel operations in April Plans for a six station vhf educa- IEEE's special 1964. There are plans to pool regional tional television system for American and local programs and exchange them Samoa were revealed last week as the among different stations. Original tiny U. S. island possession engaged budget of Suedwestfunk for the third the National Assn. of Educational TV channel operation is only DM 1 million Broadcasters, Washington, to provide ($250,000) out of a total budget of advice for building, staffing and operat- DM 71.4 million (about $18 million) ing the system. Symposium for the 1963 fiscal year. Congress last year granted the Dept. of Interior $1,869,000 for the etv sys- Wednesday, March 27, McDaniel says Canada tem. An initial three channels are to 2:30 -5:30 p.m. needs radio data, too be operating by February 1964 (Gov - Morse Hall, at the ERNMENT, Aug. 6, 1962). Coliseum, New York Canada, like the United States, has a Smith Electronics Inc., Cleveland. strong need for improved radio audi- has been designated as design engineer, Hear these 5 technical ence measurement, William K. Mc- according to Vernon Bronson, NAEB Daniel, executive vice president of NBC project director. Dr. William Kessler papers: Radio, told a meeting of the Radio and of U. of Florida is project engineer. The South Carolina ETV Television Executives Club of,,Canada It was determined last year by Sa- Story in Toronto last Monday (Jan. 7). moan Gov. H. Rex Lee, with the coun- Mr. McDaniel, who also is president sel of the NAEB and U. S. electronics Part 1: R. Lynn Kalmback, of the International Radio & Television executives, that etv, necessary because General Manager, South Carolina Society, New York, claimed that radio's of an inadequate school system, was ETV Center audience is growing "astronomically" feasible as a method of improving the Part II: W. R. Knight, Jr., but is virtually "invisible" to research- quality of education on the seven is- Chief Engineer, Bell Telephone & ers. He explained that of the 183 mil- lands. Telegraph Co. lion radio sets in the U. S., approxi- You will view Educational TV mately three -fourths are self -powered; NC &K buys interest on a wide screen via closed - the audiences of such radios are not circuit direct from Columbia, being measured in Hamburg agency S.C. Both studio and class room satisfactorily, he feels. will be seen in actual operation. Mr. McDaniel said Canada faces the Norman, Craig & Kummel, New same problem. He adds: "It is clear York, announced today (Jan. 14) a Compensation. for Dropouts that more and better research is the second affiliation overseas. in TV Magnetic Tape answer. It must be soundly conceived. NC&K said it, along with its London Recording It must be properly executed." partner, Crane, Norman, Craig & Kum - mel Ltd., have purchased a major in- I. Moskovitz, Mincom Division, ABC International to rep terest in large independent agency Minnesota Mining & for two Iranian stations Markenwerbung Kg in Hamburg, West Manufacturing Co. Germany. York TV ABC International Television, sub- The London partnership was formed New City's UHF sidiary of AB -PT, was named last week last June when NC &K affiliated with Project Reports as sales representative for Television of Crane Adv. Ltd. Mobile Field Strength Iran Inc. which operates TVIT (TV) Norman B. Norman, NC &K's presi- Measurements: Daniel Hutton, Teheran and TVIA (TV) Abadan. The dent, said his agency now will have FCC, Washington, D. C. two outlets serve 100,000 television sets worldwide billings of nearly $75 mil- Analysis of Measurements & and a market estimated at over a million. He said NC&K plans to conclude Observations: George Waldo, lion viewers. agreements in Italy or France in about FCC, Washington, D. C. Announcing the agreement, Donald six months for similar affiliations. W. Coyle, president of ABC Interna- Chairman: Arnold B. Covey, tional, said this was the second link in AT &T, New York the building of a Middle- Eastern net- Abroad in brief... Organizer: Clure Owen, Ameri- work. ABC International already owns Rep appointment CJLR Quebec City, can Broadcasting Company, minority interest in and represents Tele Que., has appointed Radio & Television New York Orient Beirut, Lebanon. Sales Inc., Toronto and Montreal, as Just one of 54 worthwhile Association with Television of Iran exclusive sales representative. brings its list of foreign affiliates to 35 technical sessions at IEEE's stations in 18 countries. Canadian tv show sold Canadian International Convention & Broadcasting Corp., Toronto, Ont., has Exhibition in New York. Britain cuts radio -tv tax sold a second series of 26 one -hour television dramas to Associated- Redif- March 25, 26, 27 & Britain's Chancellor of the Exchequer fusion Ltd., London, England, for 28, at the has cut the purchase tax on radio and $195,000. The dramas were written Coliseum & the Waldorf tv sets to 25% of the wholesale price. mostly by Canadian playwrights for the The tax had been 45 %. The result of CBC -TV Playdate series. They will ap- Astoria Hotel. this move is a 10% all round reduction pear in Great Britain on independent tv Admission: Members $1.00; in retail prices and prospects for a boost stations. The sale was made through non -members $3.00. Minimum in sales for a currently depressed in- Global Television Services Ltd., Lon- age: 18. dustry. don.

BROADCASTING, January 14, 1063 79 FATES & FORTUNES

BROADCAST ADVERTISING Walter L. Thompson 3rd and Donald New York, joins Carl Ally Inc., adver- J. Day elected vps of Fuller & Smith & tising agency, that city, as director of Harry J. Lazarus, Ross, Pittsburgh. Mr. Thompson is broadcast production. supervisor for transportation and de- vp and member of C. Arthur Cochran, former market fense advertising of Aluminum Co. of board of directors of analyst for Thiokol Chemical Corp., America. Day is of Geyer, Morey, Bal- Mr. supervisor Pa., joins Eldridge Inc., Tren- Alcoa's building products advertising. Bristol, lard, Chicago, ap- ton, N. J., advertising agency, as mar- pointed to new post R. Else, direc- keting director and account executive. of administrative vp Vincent administrative for western division. tor of Knox Reeves Adv., Minneapolis, Joan O'Brien, former executive vp In addition to his ac- elected treasurer. In addition, Mr. Else of The Sloan Co., Los Angeles pr firm, count responsibilities, Mr. Lazarus will coordinate operations of Trans - joins Barbara West & Assoc., that city, wholly Mr. Lazarus will be in charge of finan- Communicators Inc., owned as senior executive in charge of copy cial, personnel and office operation mat- subsidiary specializing in pr work. and planning. The West pr organiza- is moving to new offices at 6223 ters. He joined GMB last April from Albert H. Falk Jr., manager of mar- tion Chicago office of Dancer- Fitzgerald- ket development department of Comp- Selma Ave., Los Angeles 28. Sample. ton Adv., New York, elected vp. Mr. joined in as William B. Lowther and John P. Falk Compton 1957 mar- THE MEDIA keting Hoag elected vps of Hoag & Provandie executive. Lawrence P. Frai- Inc., Boston advertising agency. Mr. Edward C. Imbrie and L. Roy Wilson berg elected vp and Hoag, director of marketing, joined Jr., account executives at Ketchum, general manager of agency in 1957 as account executive. MacLeod & Grove, Pittsburgh, appoint- Wash- Mr. Lowther joined H&P in 1959 as ed account supervisors. WTTG (TV) account executive. ington, D. C., suc- Donald Heath, former vp and ac- ceeding Donn Colee, Eveleth W. Bridgman Jr., Ernest E. count supervisor of Sackel-Jackson Co., who resigned, along Cooke Jr. and Frank I. Wheeler elected Boston, joins Fuller & Smith & Ross, with his wife, Lee, in vps of VanSant, Dugdale & Co., Balti- New York, as account executive. order to pursue nego- more advertising agency. Mr. Bridg- Mr. Fraiberg tiations for purchase man, vp- marketing, joined VanSant, William Condon, of their own tv station. Mr. Fraiberg Dugdale in 1948 and was named mar- account executive comes to his new post from Metro - keting research director in 1957. with Television Ad- Broadcast Sales (sales arm of Metro- Messrs. Cooke and Wheeler, vps -ac- vertising Representa- politan Broadcasting Co., licensee of count supervisors, joined agency in tives (TvAR), New WTTG) where he was assistant to 1947 and 1954, respectively. York, appointed mid - H. D. (Bud) Neuwirth, vp and man- west sales manager, aging director. Mr. Fraiberg was gen- John R. Price, former director of ad- succeeding Lamont L. eral sales manager of 11..PIX (TV) San vertising and merchandising for Gates Thompson, who re- Francisco before joining Metro- Broad- Radio Co., Quincy, Ill., manufacturer Mr. Condon cently was named cast Sales last July. of broadcast electronic equipment, joins sales manager of KPIX (TV) San Sander Rodkin Adv., Chicago, in newly Francisco. Mr. Condon served as tele- Marvin Kalb, chief of Moscow bu- created position of vp for marketing vision sales executive with The Katz reau of CBS News, appointed to newly and research. Agency, New York, for nine years prior created post of diplomatic correspond- to joining TvAR. ent at CBS News' Washington bureau. Paul L. Farber ap- Mr. Kalb, who held Moscow post since pointed director of Colman H. Kraus, assistant national 1960, will, in his new capacity, cover advertising for Mogen pr director of Gem International, joins diplomatic affairs with emphasis on David Wine Corp., Frank Block Assoc., St. Louis agency, East -West relations. He will cover ma- Chicago. Mr. Farber as account service executive. jor world conferences wherever they will be responsible for may take place. Correspondent Stuart winery's national ad- William J. McGoogan Jr. joins Hen- Novins replaces Mr. Kalb in Moscow. vertising, merchandis- derson Adv. Co., St. Louis, as account ing and pr activities, executive and client service coordinator. Alan Henry, former Mr. Farber and in his new capac- general manager of ity play prominent role in planning Elenore Nelson, formerly with J. KWK St. Louis, joins Mogen David's overall marketing strat- Walter Thompson Co., joins Botsford, Metromedia Inc., egy. Prior to joining Mogen David in Constantine & Gardner, San Francisco, New York, as assist- 1962 as assistant advertising manager, as media buyer. ant to John W. Kluge, was executive with board chairman and Mr. Farber account John Robinson, former associate ra- Stern, Walters & Simmons, Chicago ad- president. Before join- dio-tv director at Lambert & Feasley, ing KWK two years vertising agency. joins Doyle Dane Bernbach, New York, Mr. Henry ago, Mr. Henry was as assistant director of radio -tv pro- Andrew J. Tobin, group supervisor general manager of WCKR -AM -FM gramming. Thomas Shull, former di- with Harshe -Rotman & Druck, Chicago, Miami Beach, Fla., and vp and general elected vp. Mr. Tobin has been with rector of programming, Storer Broad- manager of KXEL -AM -FM Waterloo - casting, and Edward Van Horn, vp and national pr firm since 1954. Cedar Rapids, Iowa. Metromedia owns marketing manager, Smith, Henderson WNEW- AM -FM -TV New York; WTTG Fran Parks, formerly with Kenyon & Berey, named account executives. & Eckhardt, Los Angeles, elected vp of (TV) Washington, D. C.; WHK -AM- KSV &R, public relations - advertising Robert M. Glatzer, tv commercial FM Cleveland; WIP -AM -FM Philadel- agency, that city. producer at Ogilvy, Benson & Mather, phia; WTVH (TV) Peoria and WTVP

00 BROADCASTING, January 14, 1963 (TV) Decatur, both Illinois; KOVR tive with KYW -AM -FM Cleveland and promotion -merchandising manager, (TV) Stockton, Calif., and KMBC -AM- since July 1961, promoted to assistant respectively. FM-TV Kansas City, Mo. sales manager. Michael Faherty, mem- Buddy McGregor named program di- ber of KYW sales staff since January Harold C. Sund- rector Tex. 1962, appointed account executive. Mr. of KTRH -AM -FM Houston, berg, for past three Tiernan is former commercial manager years general manag- William R. Demjan, former program of WKEE -AM -FM Huntington, W. Va. er of WMBD -AM- director- announcer for WEIR Weirton, W. Va., joins WJAS -AM -FM Pittsburgh FM-TV Peoria, Ill., Frank H. Fraysur, former copywriter as assistant program director. resigns to become for Radio Advertising Bureau and more general sales manager recently in spot sales department of Richard J. Quigley, of WZZM -TV Grand NBC, joins sales development depart- manager of St. Louis Rapids, Mich. Mr. Mr. Sundberg ment of ABC -TV, New York, as sales office of Blair -TV, Sundberg is succeeded presentation writer. elected vp. Prior to by William L. Brown, joining Blair 15 years former assistant man- Homer K. Peterson, station manager ago, Mr. Quigley was ager in charge of of KALL Salt Lake City, appointed account executive WMBD radio and general manager of following five Inter- with KXLW St. Louis. more recently sales mountain Network stations: KGEM He had also served manager of WMBD- Boise, Idaho; KOPR Butte, KMON Mr. Quigley with NBC and MBS TV. Mr. Brown joined Great Falls, KGHL Billings, all Mon- in New York. WMBD in 1957 after tana, and KALL. Prior to his appoint- being associated with ment as KALL station manager in Dave Dary, member of CBS News' Mr. Brown Ralph Jones Adv. March 1956, Mr. Peterson was regional Washington bureau since 1960, resigns Agency and Crosley Broadcasting Co., sales manager for Intermountain Net- to become news director of KWFT both of Cincinnati. work for four years. Wichita Falls, Tex., effective Feb. 1.

John T. Bradley, eastern sales man- John C. Liddy, timebuyer at Dancer - Kendall Smith, assistant program ager of H -R Television, New York, Fitzgerald- Sample, New York, joins manager of WTIC -TV Hartford, Conn., elected vp. Mr. Bradley's promotion Robert E. Eastman & Co., that city, as promoted to program manager. was part of new realignment of execu- sales promotion manager. tives at H -R Representatives and H -R Clete Roberts, head newscaster-corn - at Los Angeles, Television, initially reported last week. Ian N. Wheeler, producer- director mentator KTLA (TV) and program manager of WETA -TV is leaving station, effective Feb. 8, to Greenberg elected vp and sales his Roberts Harry (educational ch. 26) Washington, D. C., devote more time to Clete Babylon, manager of WBAB -AM -FM promoted to operations manager. U. S. Newsfilm Inc., syndicated news- N. Y. Murray C. Evans, WBAB's vp and general manager, resigns to become Charles G. Dray- sales manager of WGBB Freeport, ton, controller of N. Y. Marvin Seller, WBAB account RKO General Inc., TheR&IlJNARK executive, to merchandising manager. New York, elected vp OF QUALITY RADIO IN of Ralph J. Robinson, general manager for administration Broad- of WSOR Windsor, Conn., and former RKO General CENTRAL newly created vp and general manager of WACE casting, NEW YORK (AT DEAD- Chicopee, Mass., joins transmitter staff division LINE, Dec. 24). Mr. of U. S. Information Agency's Voice of Weldon be in R America complex at Greenville, N. C. Drayton will charge of office operations for all 12 Thomas L. Tiernan, account execu- RKO General radio and tv stations. Martin Weldon, former director of and special events for Metropoli- news Top personalities, based in Washington, tan Broadcasting, top programming, top D. C., joins RKO General Broadcast - facilities and top manage- casting as director of public affairs. ment combine to insure adver- Ted Richardson, former air person- tisers a really effective selling job ality, named program director of in WSYR's 18- county service area. WFOL (FM) Hamilton, Ohio. Jona- WSYR's big margin of superiority than Schiller appointed WFOL music is confirmed by all recognized director. market coverage studies.

Russ Barnett, managing editor of XETRA (X -TRA News) Tijuana, Represented Nationally by Mex., and formerly with WFAA Dal- THE HENRY I. CHRISM. CO.. INC. New York Boston Chicago las, named program director of KMPC Detroit San Francisco an hour STAFFS YOUR Los Angeles. Scott Shurian, former STATION with IGM SIMPLIMATION European correspondent, joins KMPC news staff. Get the details! Find the way to bigger audiences, lower costs, higher profits with Mary Ann Casey resigns as program unparalleled flexibility and consistently director and women's news editor of better sound. Write for free folder, "The KEYT (TV) Santa Barbara, Calif. `t Sound of Money." IGM SIMPLIMATION, Harold C. O'Donnell and Edward J. -- . O. Bellingham, Washington. KW MUCUS, N. T. 570 KC P. Box 943, Ryan join outlet as program director

BROADCASTING, January 14, 1963 81 1953, resigns to do free -lance work. He has been succeeded by Russ Powell. Otto A. Goessl rejoins WTIX New Orleans after year's leave of absence for active military duty. Larry Ford, formerly with WHBG Harrisonburg, Va., joins announcing staff of WCRO Johnstown, Pa. Robert Kennedy, for past four years administrator of KNBC (TV) Los Angeles advertising and promotion department, appointed manager of advertising and promotion, replacing Mr. Kennedy Michael W. Gradle. KNBC merchandising, press and publicity will also be under Mr. Kennedy's supervision. Previously, he was with NBC network advertising and promotion department in Hollywood. Former trumpet soloist at WTAC's sales helm Bob Dayton, disc jockey at WIL -AM- FM St. Louis, joins WABC -AM -FM Charlie Speights (r), who last for WTAC since last August. Re- New York, in similar capacity. week was named general sales man- calling "big band" era with him are ager of WTAC Flint, Mich., should WTAC General Manager Gene Mil- Lucienda Pace, former news writer find "blowing the horn" for WTAC ner (I), and Ray McKinley (c), di- and special features reporter of WLOS- comes natural since he was first rector of Glenn Miller band for TV Asheville, N. C., to assignment edi- trumpet for Claude Thornhill or- which Mr. Speights played solo dur- tor for station's news department. chestra before going into radio eight ing Flint appearance Dec. 28 aired years ago. He has been salesman live by WTAC. Rene Reyes, former media director of The Sackel- Jackson Co., Boston advertising agency, joins WHYN -TV Springfield, Mass. film operation, supplying American A. L. Schafer, account executive with newsfilm for use abroad. Lyle- Mariner Assoc., Denver pr con- Jocko Henderson, disc jockey with sulting firm, joins KLZ- AM -TV, that Sam Zelman, news director of WADO New York, joins WWRL, that city, as editorial writer. KNXT (TV) Los Angeles and CBS city, in similar capacity. Television Pacific Network, joins KTLA Thomas M. Law- (TV), that city, as director of news rence, former senior Larry Barwick, formerly with KOMA and public affairs, effective Feb. 1. account executive of Oklahoma City, joins personality staff Irwin Rosten, who has held that post, WRCV -TV Philadel- of KXLY -AM -FM Spokane, Wash. is returning to his previous position as phia, joins "; -R Tele- director of KTLA's documentary de- vision. New York, in Donald F. Barton, principal of Rod- partment. Roy Heatley, producer -re- similar capacity. gers, Newman & Barton, Columbia, porter for KNXT's news department, S. C., advertising agency, named public will succeed Mr. Zelman. Tom Gillies named relations and promotion director of Mr. Lawrence farm director of WIS -TV, that city. Charles Erickson, assistant to Los WFLA- AM -FM -TV Angeles Times columnist Paul Coates, Tampa -St. Petersburg, Fla., replacing Tom Burkhart, as- joins news staff of KNXT (TV) Los Frank Johnson, who resigns to become sistant national sales Angeles as writer. He succeeds Saul executive secretary of Florida Dairy manager of WTVJ Halpert, who has been appointed field Farmer's Federation. (TV) Miami, Fla., ap- reporter for KNXT's two weeknight pointed local sales news broadcasts, The Big News and Ross Fichtner, member of Cleveland manager, replacing Eleven O'Clock Report. Browns of National Football League, Frank Boscia, who joins staff of WWYN -AM -FM Erie, Pa., resigned post to as- Charles E. Bartling, news editor of as sports director. Mr. Fichtner will resume duties as senior WPDQ Jacksonville, Fla., resigns to main with station until next July, at Mr. Burkhart account executive join Jacksonville (Fla.) Journal. which time he will report to Browns' with WTVJ. Jim O'Rourke, account Rip Collins, former sports director training camp. executive, succeeds Mr. Burkhart as of KRKO Everett, Wash., joins news Linwood T. Pitman, executive -pro- assistant national sales manager. staff of KVI Seattle. motion director of WCSH -AM -TV Lee J. Hornback, director of special Portland, Me., retires after nearly 35 Gordon Mars, former news director broadcast years with stations. services for WLW and of WKHM -AM -FM Jackson, Mich., WLWT (TV) Cincinnati, appointed joins news department of WITI -TV Pat McGuinness, member of KNX- representative of tv industry on Ohio Milwaukee. AM-FM Los Angeles news staff since governor's traffic safety committee. Mr.

82 (FATES 4 FORTUNES) BROADCASTING, January 14, 1963 Hornback will serve on state -level edu- International. Mr. Shimizu joined cation committee. FCC's new division chief UPI's Tokyo staff in 1957. Jim Lewis joins announcing staff of Henry Fonda, stage, screen and radio - WCOP -AM -FM Boston. Delbert H. tv personality, has been signed as host Flint, former and narrator of new half -hour tv series, J. J. Valley, program director of deputy chief of The Passing Years, which Wolper Pro- KSEM Moses Lake, Wash., resigns to personnel divi- ductions is producing in association join staff of KJR Seattle. sion of Army with United Artists Television for 1963- Lloyd A. Johnson, part-time employe Chemical Corps, 64 season. appointed chief of KING -TV Seattle, joins KGW -TV Jack V. Fox, roving correspondent of FCC's new Portland, Ore., as floor director. for United Press International, named Manpower Util- Mr. Flint features editor, succeeding William C. Tom Dickson, formerly with KDKA- ization & Sur- Sexton, who resigned to take post with TV Pittsburgh, joins WCAU -AM -FM vey of new post, Division. Filling American Press Institute of Columbia Philadelphia as director of publicity. located in office of executive di- U., New York. Bill Nash, formerly with WDOD- rector, was announced by com- AM -FM Chattanooga, Tenn., joins an- mission Jan. 4. Paul Frees, announcer and voice nouncing staff of WRGP-TV, that city. Mr. Flint, whose responsibility specialist who has worked for Disney, will be FCC personnel manage- Jay Ward and other animation com- PROGRAMMING ment, had been training specialist panies, joins Charles H. Stern Agency, with Army's chemical service Hollywood, for exclusive representation John Henderson since World War II, first in mili- in field of radio and tv commercials. 3rd, for many years tary capacity and later as civilian. Hugh Douglas has been set by sales and production He holds Chemical Corps reserve Charles H. Stern Agency to narrate head of Sarra Inc., commission as lieutenant colonel. documentary film for Hughes Aircraft, New York production marking 10th anniversary of an- firm, joins Audio Pro- nouncer's association with Hughes. ductions, that city, as pany, Mel Blanc Assoc., Hollywood, director of tv sales. as general manager. INTERNATIONAL Mr. Henderson, who Mr. Henderson was with Sarra for 16 William Thomas, former national David Tasker, per- years, had previously been associated sales manager of Rozz- Danzig Produc- sonnel and adminis- with Handy Organization and directed tions, named sales manager of Wiljon trative services man- film programs for American Cyanamid. Corp., sales subsidiary of Bill Burrud ager of Canadian Enterprises. Broadcasting Corp., Bill Ashworth, former sales director Toronto, appointed to of Eastern Sound Studios, joins Dolphin Budd Grossman, veteran script newly created position Productions, New York, as director of writer, has been signed to long -term of employe and talent sales. Mr. Ashworth has also served contract by Screen Gems to create, services director. Mr. Mr. Taker in sales department of United Artists write and produce new comedy series. Tasker will be in Assoc. and as sales manager of Toledo, Mr. Grossman has written many scripts charge of contract negotiations with all Ohio, office of Storer Broadcasting Co. for Screen Gems' Dennis the Menace writers and performers who work for series and created and wrote pilot for CBC as well as continuing to direct Frederick F. (Ted) Sack, assistant Rockabye the Infantry, now being pro- personnel, industrial and talent rela- general manager, promoted to general duced at studio. tions policies. manager of Reela Films Inc., Miami, wholly owned subsidiary of Wometco Robert Butler has been signed to John Holden named advertising man- Enterprises. Prior to joining Reela in direct pilot of Desilu's projected series, ager of CHCH-TV Hamilton, Ont. January 1962, Mr. Sack was associate The Greatest Show on Earth, hour -long Joseph Budd, sales manager of producer with Movius Films, Lima, show which will be broadcast in color CKRM Regina, Sask., joins CKSO -TV of 26 on ABC -TV next Peru, where he produced series season. Sudbury, Ont., in similar capacity. Peruvian Ministry of Edu- pictures for Ted Shimizu named assistant news Donald Mackintosh, news director of cation. editor in Tokyo bureau of United Press CKSO- AM -TV, appointed sales man- David Bader, executive vp of Eldo- rado Films Inc., New York, appointed eastern sales agent for Hollywood Tele- vision Service Inc., Hollywood. Mr. Bader will retain his post with Eldorado while selling for HTS, tv distributor of Republic Features' films. United Press International Michael Laurence resigns as executive vp of Robert Lawrence Produc- and tions, New York. Mr. Laurence joined Facsimile Newspictures Lawrence Productions last August following three years as pr director of WMCA New York. His future plans United Press Movietone Newsfilm have not been announced as yet. Noel Blanc, just released from U. S. Build Ratings Army Signal Corps where he directed and produced training films, joins his father's commercial production corn-

BROADCASTING, January 14, 1963 83 ager of CKSO radio. Bruce Hogle, vate practice in Los Angeles last Oc- CKRM news director, to same post Tv Society's new chief tober following conclusion of MCA with CKSO- AM -TV, succeeding Mr. case. This resulted in consent order Mackintosh. Sir Robert in which MCA gave up talent repre- Fraser, O.B.E., sentation but continued in tv program Gordon Walker, formerly with All - director - gener- production. It also permitted MCA to Canada Radio & Tv Ltd., Toronto, al of Independ- hold controlling interest in Decca Rec- named retail sales manager of CFAC ent Television ords, and through Decca of Universal - Calgary, Alta. Authority (ITA) International Pictures Inc. He won forma- court order prohibiting block booking Brian McFarlane, announcer and since its tion in 1954, against distributors of motion picture sportscaster with CFRB Toronto, joins elected presi- film to tv stations. This was recently CFTO -TV, that city, as sportscaster. Robert Sir dent of Tele- upheld by U. S. Supreme Court. vision Society for two -year term. Robert F. M. Osmond, assigned to Robert Montreal bureau radio desk of United He succeeds Sir Harold Bishop, Elliott Press International, appointed UPI's C.B.E., director of engineering Freer, 66, former eastern Canadian radio editor. for British Broadcasting Corp. chairman of Federal Television Society, founded in Trade Commission Ted Curl, announcer with CFTO -TV 1927 as meeting place for all in- (1939, 1944 and Toronto, has resigned to freelance. Mr. terests in tv, is specialist organiza- 1948) and one -time Curl will do announcements of Pierre tion whose objects are furtherance head of Federal Bar Berton Hour, Screen Gems of Canada of tv research and helping those Assn., died Jan. 6 of multiple myeloma, a package show. who have made this medium their Mr. Freer profession. Sir Robert is former malignant disease of of Central Office blood, at National Institute of Health EQUIPMENT & ENGINEERING director- general of Information (1946 -54). in Washington, D. C. After his resig- nation from FTC in 1948, Mr. Freer Dr. Wendell B. Sell, group vp and became partner in private law firm of member of board of directors of Pack- Freer, Church & Green. He rejoined ard -Bell Electronics Corp. (radio, tv, of Sperry Rand Corp., New York, joins government in 1960 as hearing exam- hi -fi), Los Angeles, elected to newly RCA's electronic data processing, Cam- iner for Federal Power Commission, created post of executive vp. As group den, N. J., as advertising manager. Mr. with which he served until his death. vp, position which will be eliminated, Hoar has also served with Beckman Dr. Sell directed three divisions of com- Instruments, Fullerton, Calif., and Bur- James P. Shelley, vice president and pany. In his new assignment he will be roughs Corp., Detroit. account supervisor at McCann -Erickson, chief operating executive supervising Los Angeles, died Jan. 2 following brief all line and staff managers of firm. Dr. FIELDS illness. Sell is former vp and general manager ALLIED of Marquardt Corp.'s Pomona division. James E. Greeley, principal of Spear, Noah C. Tyler, 48, newscaster and Hill & Greeley, joins Washington, D. C., announcer with WTVJ (TV) Miami, C. Daniell Byrd communications law firm of Wilner & died Jan. 6 at his home in Coral Gables, elected executive vp Bergson (formerly Wilner, Bergson, Fla. of Dresser-Ideco Co., Scheiner & Lassenco). Mr. Greeley, a division of Dresser native of New Hampshire, was with John W. Vander - Industries Inc., Co- Cahill, Gordon, Reindel & Ohl, han- cook, 60, radio news lumbus, Ohio. Robert dling RCA -NBC matters, before leaving commentator, travel A. Vaughan elected in 1958 to enter private practice. Also writer and novelist, vp of engineering, and joining Wilner & Bergson is John G. died Jan. 7 in Delhi, Ray W. Gawronski Smith, formerly of Spear, Hill & N. Y., after long ill- Mr. Byrd named treasurer and Greeley. Messrs. Scheiner and Lassen - ness. Mr. Vander - controller. Mr. Byrd joined Dresser - co remain as partners. cook's radio career Ideco in 1952 as advertising manager. began in 1940 when He served subsequently as antenna sales Ezra Stone, producer -director, writer Mr. Vandercook he joined NBC. He manager and assistant to president, re- and actor, appointed chairman of U. covered World War II campaigns in sponsible for building products division of Judiasm's advisory council for radio North Africa, Italy and landed in and general sales management in tv and tv. Council membership includes France three days after D -Day. Later tower and military markets. Mr. Sheldon Leonard, executive director of Mr. Vandercook worked for Liberty Vaughan has been with company for Marterto Enterprises; Thomas W. Sar- Broadcasting Co. and then spent seven 25 years. Mr. Gawronski joined Dres- noff, vp of NBC, and Robert Weitman, years with ABC where stroke two years ser in 1958 as controller. vp of MGM -Television. Located in Los ago forced his retirement as nightly Angeles, U. of Judiasm is West Coast news analyst. Caywood C. Cooley Jr., director of branch of Jewish Theological Seminary Electronics' industrial products Jerrold of America. Enno D. Winius, board chairman of division, appointed manager of firm's Winius- Brandon Co., St. Louis and community system division. DEATHS Kansas City advertising agency, and a C. Donald Price, advertising and founder of Continental Advertising sales promotion manager of Sylvania Leonard R. Posner, 47, government Agency Network, died Dec. 31 in St. Home Electronics Corp., New York, attorney who handled MCA antitrust Louis. Mr. Winius joined agency in appointed promotion manager for elec- case and before that tv block- booking 1918 when it was known as Louis E. tronic components group. litigation, died Jan. 5 in Los Angeles of Anfenger Co. and became its president heart attack. Mr. Posner, a native of in 1928. Firm's name was changed to Frederick M. Hoar, former director Connecticut and 13 -year veteran with Winius- Brandon in 1948. Mr. Winius of advertising and pr for Univac Div. Dept. of Justice, resigned to enter pri- was elected board chairman in 1961.

84 (FATES & FORTUNES/ BROADCASTING, January 14, 1083 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS New fm stations APPLICATIONS As compiled BROADCASTING New by Jan. 3 am stations Hot Springs, Ark. -Southern Newspapers through Jan. 9 and based on filings, ACTIONS BY FCC Inc. 99.9 mc, ch. 260, 11.86 kw. Ant. height above average terrain 700 ft. P. O. address authorizations and other actions of the Battle Creek, Mich. -Don F. Price. Hot Springs. Estimated construction cost FCC in that period. Granted cp for new am to operate on 1500 $30,216; first year operating cost $25.000; kc, 1 kw, DA -D. P. O. address 150 Grand revenue $20,000. Applicant is large corpora- This department includes data on Blvd., Battle Creek. Estimated construction tion with no majority stockholder. As- cost $29,929; first year operating cost $48,- sociated Arkansas Newspapers Inc. owns new stations, changes in existing sta- 000; revenue $60,000. Rev. Price, sole owner, 1/3 of stock. Ann. Jan. 2. tions, ownership changes, hearing cases, is pastor. Action Jan. 8. Superior, Wis. - Twin Ports Christian Santa Rosa, Calif.- Thomas L. Brennen, rules & standards changes, routine Bcstg. Corp. Granted cp for new am to 100.1 mc, ch. 261, 2.58 kw. Ant. height above roundup of operate on 1270 kc, 5 kw -D. P.O. address average terrain minus 259 ft. P. O. address other commission activity. Box 426, Duluth, Minn. Estimated construe.. 2555 Bennett Valley Rd., Santa Rosa. Es- tion cost $30,000; first year operating cost timated construction cost $13,100; first year Abbrevations: DA- directional antenna. cp $42,000; revenue $46,000. Principals: Roger operating cost $15,000; revenue $14- 16,000. -construction permit. ERP- effective radi- Elm, Gordon Roberts, Don Swanson, Mar- Mr. Brennen, sole owner, is gen. mgr. and ated power. vhf -very high frequency. uhf garet Swanson, Barbara Jean Roberts (each 1/3 owner of KVRE Santa Rosa. Ann. Jan. 7. -ultra high frequency. ant. -antenna. aur. - 20 %). Mr. Elm is engineer with KDAL -AM- aurai. vis.- visual. kw- kilowatts. w -watts. TV Duluth and owns farm in Wisconsin; Denver, Colo.-KIMN Bcstg. Co. 95.5 mc, mc-megacycles. D -day. N- night. LS- Mr. Roberts is manager and part owner of ch. 238, 35 kw. Ant. height above average local sunset. mod. -modification. trans.- supermarket; Mrs. Roberts is housewife; terrain 660 ft. P. O. address 5350 W. 20th transmitter. unl.- unlimited hours. kc-kilo- Mr. Swanson owns farm in Iowa and has Ave., Denver. Estimated construction cost cycles. SCA- subsidiary communications au- been manager of rehabilitation farm for $29,085; first year operating cost $12,000; thorization. SSA -special service authoriza- alcoholics; Mrs. Swanson is housewife. revenue is undetermined. Principals: John tion. STA- special temporary authorization. Comr. Lee dissented; Comr. Craven absent. C. Hunter, Robert Donner Jr. & Kenneth SH- specified hours. *-educational. Ann. - Action Jan. 3. E. Palmer (each 30 %) and J. Elliott Knoll Announced. (10 %). Applicant owns KIMN Denver. Mr. APPLICATIONS Hunter is majority owner of WCMP Pine City, Minn. Ann. Jan. 2. New tv stations Joshua Tree, Calif.-Col. Edmund B. Moore, USA ret'd. Amendment to applica- Cornelia, Ga.- Habersham Bcstg. Inc. 97.1 APPLICATIONS tion for cp for new am (1420 kc, 1 kw -D) mc, ch. 246, 16.8 kw, Ant. height above to change applicant name from Col. Moore Los Angeles, average terrain 334 ft. P. O. address Box Calif.-City of Los Angeles. to Marion Moore. Ann. Jan. 8. 239, Cornelia. Estimated construction cost Uhf ch. 28; ERP 4.05 kw vis., 2.43 kw aur. Barbourville, Golden East Ant. Ky.- Bcstg. Inc. $18,705; first year operating cost $5,200; height above average terrain 1257 ft., 1490 kc, 250 w, uni. P. O. address 322 Clark revenue $11,200. Principals: H. L. Webster above ground 312.8 ft. P. O. address c/o St., Barbourville. Estimated construction & John C. Foster, tr /as Washington Bcstg. Curtis Hart, 217 S. Hill St., Los Angeles 12. cost $18,776; first year operating cost $28,- Inc. (951/2%). Applicant also owns WCON Studio and trans. location both old Don 040; revenue Principals: Walter Lee $41,500. Cornelia and WDMF Buford, Ga. Ann. Dec. tv building, Los Angeles. Geographic Powell Jr. (90 %) and Raymond E. Rohrer 31. coordinates 34° 08' 15" N. Lat., 118° 19' 10" (10 %). Mr. Powell owns commercial pro- W. Long. Type trans. RCA TTU -1B, type duction company; Mr. Rohrer is consulting Louisville, Ky.-Fidelity Radio Inc. 97.5 ant. TFU -6A. Legal counsel is city attorney, engineer. Ann. Jan. 3. mc, ch. 248, 35 kw. Ant. height above aver- Roger Arnebergh, consulting engineer Har- age terrain 343.75 ft. P. O. address 223 W. old H. Kuerschner, Van Nuys, Calif. Station Liberty, Louisville. No estimated construc- will be run by fire dept. Ann. Jan. 2. Existing am stations tion cost, as facilities of previous WLVL Sacramento, Calif.-Camellia City Tele- operation will be used; first year operating casters. Uhf ch. 40 (626 -632 mc); ERP 19.06 ACTION BY FCC cost $48,000; revenue $50,000. Principals: kw vis., 10.33 kw aur. Ant. height above S. A. Cisler (60 %), Rachel W. Cisler (39.9 %) average terrain 279 ft., above ground 338 W VLN Olney, 111.- Granted change on 740 and Lucinda L. Cisler (.1 %). Mr. Cisler Is ft. P. O. address c/o Jack F. Matranga, 801 kc, D, from 250 w to 1 kw, DA, with 250 part 9th St., Sacramento. Estimated construction w (CR) non -DA: conditions. Comr. Ford not for partsownershi ofbKQRO cost $300,943; first year operating cost $360,- participating. Action Jan. 3. (FM) Dallas and KARO (FM) Houston, both 000; revenue $480,000. Studio and trans. Texas. Ann. Jan. 2. locations both North Sacramento. Geo- APPLICATIONS graphic coordinates 38° 36' 28" N. Lat., 121° Russellville, Ky. -South Kentucky Bcstrs. 27' 20" W. Long. Type trans. RCA TTU -1B, KXIV Phoenix, Ariz.-Cp to increase day- 92.1 mc, ch. 21, 3 kw. Ant. height above type ant. RCA TFU -24DM. Legal counsel time to 1 kw from 250 w; install new trans. average terrain 300 ft. P. O. address Rus- Lester W. Spillane, consulting engineer A. Ann. Jan. 4. sellville. Estimated construction cost $26; E. Towne Assoc. Inc., both San Francisco. WPRT Prestonsburg, Ky.-Mod. of cp to 553; first year operating cost $6.000; revenue Principals: Charles L. Bowman, Foster A. change ant., trans. and studio location; $7,500. Principals: Roth E. Hook (75 %) and Bullock, Jack F. Matranga and Irving J. change from DA -D to non -DA; decrease ant. Woodrow P. Sosh (25 %). Applicant owns Schwartz (each 25 %). Mr. Bowman is part height and changes in ground systems. WRVS Russellville. For other ownership of owner of real estate investment firm; Mr. Ann. Jan. 3. Mr. Hook, see application for Forest, Miss. Bullock is minority owner of Mr. Bowman's KLTZ Glasgow, Mont. -Cp to increase Ann. Jan. 2. firm; Mr. Matranga, also part owner of that 1 daytime power to kw from 250 w and Adams, Mass. Berkshire firm, has option to buy 25% of KJAY Sacra- install new trans. Ann. Jan. 4. North -Northern Bcstg. Inc. 100.1 mc, ch. 261, 1 kw. Ant. mento; Mr. Schwartz is clothing store KORN Mitchell, S. D. manager. Ann. Jan. 8. -Cp to increase day- height above average terrain 480 ft. P.O. time power to 1 kw from 250 w; install address 466 Curran Hwy., North Adams. Detroit, Mich.- Kaiser Industries Corp. new trans. Ann. Jan. 3. Estimated construction cost $20,744; first Uhf. ch. 50; ERP 225 kw vis., 112.5 kw aur. KTHE Thermopolis, Wyo. -Mod. of license year operating cost $12,000; revenue $18.- Ant. height above average terrain 441 ft., to change hours of operation from unl. to 000. Principals: Robert Hardman (51.6 %), above ground 452 ft. P. O. address 300 8 Donald A. Dr., SH: a.m. to 7 p.m. Mon. through Sat.; Harold E. Crippen (13.3 %), Lakeside Oakland, Calif. Estimated con- 9 7 (10 %), James A. Hardman (3.3 struction cost $1,225,643; first year operating a.m. to p.m. Sun. Ann. Jan. 3. Thurston %), cost $800,000; revenue $750,000. Studio and trans. location both Detroit. Geographic co ordinates 42° 23' 41" N. Lat., 83° 08' 58" W. Long. Type trans. RCA TTU -12A, type ant. RCA TFU -25G. Legal counsel Wilmer, Cutler & Pickering, consulting engineer Jansky & Bailey, both Washington, D. C. Applicant, large corporation with no major- EDWIN TORNBERG ity stockholder, owns KHVH -AM -TV Hono- lulu and KHJK (TV) Hilo, both Hawaii; has cps for chs. 44 in San Francisco and & COMPANY, INC. 52 in Corona. both California; has applications pending for cps on ch. 38 in Chicago, Ill., and ch. 41 in Burlington, N. J. Action Jan. 3. *Charleston, S. C. -South Carolina Edu- cational Tv Commission. Vhf ch. 7 (174 -180 Negotiators For The Purchase And Sale Of mc); ERP 29.4 kw vis., 14.7 kw aur. Ant. height above average terrain 182 ft., above Radio And TV Stations ground 202 ft. P. O. address c/o Mr. Charles Morris, Columbia, S. C. Estimated construc- Appraisers Financial Advisors tion cost $158,984; first year operating cost $30,000. Studio and trans. location both Charleston. Geographic coordinates 32° 47' New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 23" N. Lat., 79° 55' 49" W. Long. Type West Coast -1357 Jewe.lI Ave., Pacific Grove, Calif. FR 5 -3164 trans. RCA TT-5BH, type ant. RCA TF- 6AH. Legal counsel Dow, Lohnes & Albert- Washington -711 14th St., N.W., Washington, D.C. DI 7 -8531 son, consulting engineer Lohnes & Culver, both Washington, D. C. Principals: etv commissioners. Ann. Jan. 4.

BROADCASTING, January 14, 1963 85 and others. Applicant owns WMNB North above average terrain 295 ft. P. O. address and George L. Naron & C. B. Sweeney Adams. Ann. Jan. 2. 3931 White Horse Rd., Greenville. Estimated (each 25 %), d/b as Gann Tv Enterprises, to Traverse City, Mich.-Great Northern construction cost $31,385; first year operating Mr. Naron and Mr. Sweeney (each 50 %). Bestg. System. 97.3 mc. ch. 247, 17.22 kw. cost $24,000; revenue $24,000. Principals: Consideration $7,000 and assumption of debt. Ant. height above average terrain 296.6 ft. deacon board. Ann. Jan. 2. Ann. Jan. 4. P. O. address 8005 East Shore Rd., Traverse Dickinson, Tex.-Bay Area Bcstg. Co. KXOA -AM -FM Sacramento, Calif.-Seeks City. Estimated construction cost $30,433; 107.3 mc, ch. 297, 35 kw. Ant. height above transfer of control of licensee corporation, first year operating cost $35,000; revenue average terrain 242 ft. P. O. address Box Cal -Val Radio Inc., from John E. Kearney 000. Principals: Robert L. Greaige and 777, Dickinson. Estimated construction cost (26.6 %), Riley R. Gibson (21.6 %), Douglas ilerick C. Maxson (each 50 %). Mr. $30,300; first year operating cost $30,000; E. Anderson & George A. McConnell (each Greaige owns electronics firm; Mr. Maxson revenue $75,000. Principals: W. G. Hall, W. 18.3 %), Howard J. Haman (10.2 %) and A. L. owns motel and auto firm. Ann. Jan. 2. G. Hall Jr. and E. B. Taylor (each 33 1/3 %). Gale (5 %) to Producers Inc. (100 %), large Rochester, Minn.-United Audio Co. 99.9 Messrs. Hall are both bankers and insurance corporation 50% owned by Polaris Corp., me, ch. 260, 22.1 kw. Ant. height above brokers; Mr. Taylor owns ranch and major- 50% by Ferris E. Traylor and family. Con- average terrain 442 ft. P. O. address 519 ity interest in oil firm. Ann. Jan. 2. sideration $500,000 and assumption of debt 4th St. N.W., Rochester. Estimated construc- Forth Worth, Tex.-KNOK Bcstg. Inc. 107.9 for $230,761. Producers is majority owner tion cost $23,000; first year operating cost mc, ch. 300, 33.36 kw. Ant. height above av- of KCND -TV Pembina, KNOX -TV Grand $33,000; revenue $35,000. Thomas H. Jones, erage terrain 215 ft. P.O. address 38 Chatham Forks, KXGO -TV Fargo, all North Dakota, owner of recording firm, is sole owner. Rd., Short Hills, N. J. Estimated construc- WTVW (TV) Evansville, Ind., and WKYW Ann. Dec. 31. tion cost $20,992. Applicant, large corpora- Louisville. Ky. Ann. Jan. 9. Forest, Miss. -Scott County Bcstg. Inc. tion with no majority stockholder, owns KGUC Gunnison, Colo.-Seeks assignment 93.1 mc, ch. 226, 18.2 kw. Ant. height above KNOK Ft. Worth. Ann. Jan. 2. of license from Roger W. Pepperd (100 %), average terrain 226 ft. P. O. address Box Charleston, W. Va.- Capitol Bcstg. Corp. d/b as Gunnison Bcstg. Co., to Mr. Pepperd 188, Forest. Estimated construction cost 99.9 me, ch. 260, 8.5 kw. Ant. height above and his wife, Enid C. Pepperd (each 50 %). $21,525; first year operating cost $6.500; average terrain 430 ft. P. O. address Box tr /as company of same name. No financial revenue $7,000. Principals: Roth E. Hook 2791. Charleston. Estimated construction consideration involved. Ann. Jan. 8. (55 %). Lucille Hook (5 %), Hugh Hughes cost $5,500; first year operating cost $12,- WQXT -AM -FM Palm Beach. Fla. -Seeks (25 %) and Willie Weems (15 %). Applicant 000; revenue $24,000. Principals: E. M. John- assignment of licenses from Emma S. Pell owns WMAG Forest. Mr. Hook also has son (80 %) and Paul N. Miles & Paul Howard (100 %), d/b as Flame Radio & Tv Corp., to interest in WDOB Canton. WELZ Belzoni. (each 10 %). Applicant owns WCAW Bernard J. Harris (100 %). tr /as Fairfax & WDAL Meriden, all Mississippi; WRAG Charleston. Ann. Jan. 2. Bcstg. Inc. Consideration $150,000. Mr. Harris Carrollton, Ala.; WHIZ Key West. Fla.; Wheeling, W. Va.- WTRF -TV Inc. 107.5 owns mortgage firm. Ann. Jan. 4. and WRVS Russellville. Ky. Mrs. Hook has me, ch. 298, 11.22 kw. Ant. height above WMAZ- AM -FM -TV Macon, Ga. -Seeks interest in WELZ, WDOB & WDAL; Messrs. average terrain 907 ft. P. O. address Odgen transfer of control of licensee corporation, Weens and Hughes have interest in WDAL. Bldg.. 1329 Market St., Wheeling. Estimated Southeastern Bcstg. Co. (399 shares issued), Ann. Jan. 2. construction cost $22,532; first year operat- from George P. Rankin Jr. (285 shares), Bucyrus, Ohio-Brokensword Bcstg. Co.- ing cost $20,000; revenue $11,000. Applicant, Wilton E. Cobb (90 shares) and Wallace & 92.7 mc. ch. 224, 3 kw. Ant. height above large corporation with no majority stock- Mary S. Miller (each 12 shares) to Lawrence average terrain 142 ft. P. O. address Box holder. owns WTRF -TV Wheeling. Ann. Shane (21 %), Daniel B. Ruggles In & Eben 266, Bucyrus. Estimated construction cost Jan. 2. Parsons (each 13.1 %) and Green Mt. Bcstg. $11,919; first year operating cost $2,000; Inc. (52.8 %), tr /as WMRC Inc. Green Mt. no estimated revenue. Principals: Thomas is owned by Messrs. Ruggles & Parsons P. Moore, Orville J. Sather and Elfrieda Existing fm station (each 49.5 %) and their wives (each .5 %). Mercier (each 331/4%). Applicant owns Consideration $2,094,750. Applicant owns WBCO Bucyrus. Ann. Jan. 2. APPLICATION WMRC Milford, Mass.; Green Mt. owns Urbana, Ohio-Charles H. Chamberlain. WKIX -FM Raleigh, N. WSKI Montpelier, Vt. Ann. Jan. 8. 101.7 mc, ch. 269, 1 kw. Ant. height above C.-Cp to change WKLE Washington. Ga. -Seeks assign- average terrain 234 ft. P. O. address Box frequency frort 96.1 me. ch. 241, to 106.9 Young mc, ch. 295; increase ERP from 29 ment of license from J. Norman 344, Bellefontaine, Ohio. Estimated con- kw to and J. S. Carter (each 50 %), d/b as Wilkes struction cost $10.000; first year operating 100 kw; change ant. height above average County Bcstg. Co., to Mr. Carter (100 %). cost $12.000; revenue $15,000. Applicant owns terrain to 435 ft.; install new trans. and No ant. Ann. Jan. 2. tr/as company of same name. financial WOHP Bellefontaine and application for am consideration involved. Ann. Jan. 4. in Urbana. Ann. Jan. 2. KNUI Makawao, Hawaii-Seeks assign- Harrisburg, Pa.-Hudson Bcstg. Corp. 99.3 ment of cp from Eugene G. Panissidi (100 %) mc, ch. 257. 3 kw. Ant. height above average Ownership changes to Mr. Panissidi & his wife. O. Doris terrain 91 ft. P. O. address Box 3433, Harris- Panissidi (62% as joint tenants), and Roy burg. Estimated construction cost $26,100; ACTION BY FCC V. & Billie M. Blanscet (38% as joint first year operating cost $25,000; revenue Co. Consid- $25,000. A. KVNI Coeur d'Alene, Idaho tenants). d/b as KNUI Bcstg. Principals: James McKenna Jr. -Granted eration $20,250. Ann. Jan. 7. (80 %) and Edgar K. Smith (20 %). Applicant transfer of control of licensee corporation, of owns WCMB & WDTV (TV), both Harris- Rexard Co., from Rex (66.33 %) and Georgia WGUY Bangor, Me. -Seeks transfer A. (.34 %) Koury and Howard F. (33 control of licensee corporation, Bangor burg. Mr. McKenna is majority owner of %) & Bcstg. Corp., from Louis J. Borgatti (50 %) KEVE Golden Valley, Minn., and WAWA Margaret (.33 %) Flynn to Duane B. Haga- Royte (each West Allis, Wis. Ann. Jan. 2. done (50 %) and Scripps League Newspapers and Melvin L. Stone & David Mayaguez, P. R. High Fidelity Inc. (50 %), tr/as Lake City Printing Co. 25 %) to Mr. Stone (68 %%) and Mr. Royte -Ultra (33 1/3 %). Consideration $75,000. This ap- Corp. 94.1 mc, ch. 231, 18.05 kw. Ant. height Consideration $9.350. Both principals have Dec. 24 above average terrain minus 161 ft. P. O. wide newspaper interests. Chmn. Minow and plication reported incorrectly in address Box 1346, Mayaguez. Estimated con- Commr. Henry abstained from voting. Ac- issue. Ann. Dec. 19. struction cost $19,128: first year operating tion Jan. 9. WLOB -AM-FM Portland, Me. -Seeks ac- cost $14.400: revenue $20.000. Principals: quisition of positive control of licensee Rafael Colon -Diaz (28.573 %) and Francisco APPLICATIONS corporation, Casco Bcstrs. Corp., from Sher- Z. Perez, David Cortiz & Aristides Z. Perez wood J. Tarlow (50 %) and Faust Couture (each 23.809 %), Mr. Cortiz is mgr. of WNIK KPGE Page, Ariz.-Seeks assignment of & Melvin L. Stone (each 25 %) to Mr. Tar - Arecibo, P. R.; Mr. A. Z. Perez is chief license from Wendell W. Motter (100 %) to low (75 %) and Mr. Stone (25 %). Considera- engineer of WTIL Mayaguez; Mr. F. Z. Harold J. Arnoldus (100 %). Consideration tion $28.000. Mr. Tarlow is majority owner Perez is electrical engineer: Mr. Colon - $30,000. Mr. Arnoldus owns KDJI Holbrook, of KUTY Palmdale, Calif.. WHIL -AM -FM Diaz owns gas station. Ann. Jan. 2. Ariz. Ann. Jan. 9. Medford & WARE Ware, both Massachu- Greenville, S. C.- Tabernacle Christian KDAS (TV) Hanford, Calif. -Seeks as- setts, and WWOK Charlotte. N. C. Ann. School. 104.3 mc, ch. 282, 96 kw. Ant. height signment of cp from Harold D. Gann (50 %) Jan. 7. KLAS Las Vegas, Nev.-Seeks assignment of license from Paul C. Schafer (100 %), d/b as Radio KLAS Inc., to Harry Waller - stein (100% in receivership). Ann. Jan. 9. WDCX (FM) Buffalo, N. Y. -Seeks assignment of cp from Donald B. Crawford (100 %) to Kimtron Inc., of which Mr. Craw- ford is sole owner. No financial consideration involved. Ann. Jan. 3. WOIO (FM) Cincinnati, Ohio-Seeks as- "SUBSCRIPTION APPLICATION- signment of cp from Merle H. & Ophelia BROADCASTING The Businessweekly of Television and Radio L. Miller (each 50 %), d/b as Seven Hills Bcstg. Corp., to Dean C. Stuhlmueller 1735 DeSales Street, N.W., Washington 6, D. C. (100 %). tr /as Dean Miller Bcstg. Corp. Con- sideration $3,834. Mr. Stuhlmueller is sole Please start my subscription immediately owner of WLMJ Jackson, Ohio. and part tor- owner of WNOP Newport, Ky. Ann. Jan. 9. n 52 weekly issues $7.00 71 104 weekly issues $12.00 Payment attached WAKI McMinnville, Tenn. -Seeks transfer of control of licensee corporation, Ogram 52 issues & 1963 Yearbook $12.00 Please bill Bests. Corp., from J. H. Lewis. William Current Yearbook $5.00 R. Livesay and Fred P. Davis each 33 1 %) to Messrs. Livesay (66 % %) and Davis (33 1/3 %). Consideration $7,000. Ann. Jan. 9. KUKO Post, Tex.-Seeks assignment of name title 'position* license from Galen O. Gilbert (66 % %) and Phil Crenshaw (33 1/3 %), d/b as Radio Sta- tion KUKO Inc., to Leo Holmes (49.40 %), company name J. Dave Sanford (49.35 %) and William J. McGowan (1.25 %), tr /as Gana Bcstg. Co. Consideration $55,000. Mr. Holmes Is banker address and insurance agent; Mr. Sanford works for Y.M.C.A.; Mr. McGowan is attorney. city state Ann. Jan. 3. zone KITE Terrell Hills, Tex. -Seeks transfer Send to home address- of control of licensee corporation. KITE s Bcstg. Co., from Leslie Kirsch (100% in

86 (FOR THE RECORD) BROADCASTING, January 14, 1963 trusteeship) to Jack C. Vaughn (24.40 %). Inc. for waiver of 10% and primary cover- Cecil L. Trigg (27.72 %), Grady H. Vaughn age provisions of Secs. 3.28 (d) and 3.188 Jr. (24.39 %) and others, tr /as Southwest (b) (2); (2) designated for hearing its ap- States Inc. Consideration $450,000. Applicant pllcation for change of operation of WEBB ADVANCED owns KROD -AM -TV El Paso. KOSA -TV Baltimore, Md. (1360 kc, DA) from D to Odessa & KVII -TV Amarillo, all Texas, and unl. time with 1 kw -N. continued daytime KRNO San Bernadino, Calif. Ann. .Tan. 4. operation with 5 kw; and (3) denied in- TRAINING KRAB (FM) Seattle, Wash. -Seeks assign- formal opposition by WWIN Baltimore, but ment of cp from Lorenzo W. Milam (100 %) made it party to proceeding. Action Jan. 3. to Jack Straw Memorial Foundation (100%), By memorandum opinion & order, corn- nonprofit organization headed by Mr. Milani. mission granted joint request by WPOW IN No financial consideration involved. Ann. Inc. (WPOW), Debs Memorial Radio Fund Jan. 9. Inc. (WEVD), both New York City, and Rennsselaer Polytechnic Institute for waiver Hearing cases of current am "freeze" and accepted for filing latter's application for mod. of li- TELEVISION INITIAL DECISIONS cense to allow simultaneous daytime opera- Hearing Examiner Chester F. Nau- tion of WHAZ Troy, N. Y., with either mowicz Jr. issued initial decision looking WPOW or WEVD. (WHAZ is licensed on toward granting application of Ouachita 1330 kc, 1 kw share -time with WEVD and Valley Radio Corp. for new am to operate WPOW.) Action Jan. 3. on 610 kc. 500 w, D, in Camden, Ark.; Commission scheduled for oral argu- in Directing and Producing; interference condition. Action Jan. 4. ment on Feb. 14 proceeding on applications Hearing Examiner Millard F. French of City of Jacksonville, Florida- Georgia Acting, Technical Operations; issued initial decision looking toward grant- Television Inc. (WFGA -TV) and Jackson- TV Film Production; TV An- ing application of Poplar Bluff Bcstg. Co. ville Bcstg. Corp. for new tv stations to to increase daytime power of KWOC Poplar operate on ch. 12 in Jacksonville, Fla. Ac- nouncing and The Television tion Jan. 3. Bluff, Mo., on 930 kc from 1 kw to 5 kw, Personality. Courses offered in continued nighttime operation with 500 w, Commission ordered Eugene and David DA -N; condition and pre -sunrise operation P. Slatkin, d/b as Mountain View Bcstg. the University's own Produc- with daytime facilities precluded. Action Co., to show cause why license of WBMT Jan. 3. Black Mountain, N. C., should not be re- tion Center. Intended for those voked, and to appear at hearing to be held who require more experience DESIGNATED FOR HEARING in Asheville at time to be specified later. Southern Radio & Tv Co., Lehigh Acres, Action Jan. 3. in the routines of production. Fla., WMYR, Robert Hecksher, Fort Myers, Fla.- Designated for consolidated hearing Beginning courses also applications of Southern for new daytime Routine roundup available. am to operate on 1440 kc. I kw -N, 5 kw- LS, DA -2, and Hecksher to increase night- ACTIONS BY REVIEW BOARD time power on 1410 kc, DA -N, from 500 w to 5 kw, continued daytime operation with Granted petition by Broadcast Bureau 5 kw. Action Jan. 9. and extended to Jan. 10 time to respond to supplement to joint request of approval Spring Program begins February 4 Warsaw -Mount Olive Bcstg. Co., Warsaw, of agreement filed by John A. Egle and N. C.- Designated for hearing application KLFT Radio Inc. in proceeding on their Summer Program begins June 24 for new am to operate on 550 kc, 1 kw. applications for new am stations in Golden Send for Bulletin TV -3 DA, D; issues include Sec. 3.35 (a) multiple Meadow, Jan. 8. ownership determinations; dismissed oppos- La. Action ing petition by WETC Wendell -Zebulon, Granted petition by Saul M. Miller and DIVISION OF GENERAL EDUCATION N. C. Commr. Ford dissented to that part extended to Jan. 4 time to file his opposi- of WETC participation. tion to Bi- States' petition to enlarge issues order which denied in proceeding on their applications for new NEW YORK UNIVERSITY Action Jan. 9. am stations in Kutztown and Annville- OTHER ACTIONS Cleona, respectively, both Pennsylvania, et Washington Square, New York 3, N. Y. al. By memorandum opinion & order on Action Jan. 8. Telephone SPring 7-3131 applications of Woodward Bcstg. Co. and Rescheduled oral argument for Jan. 18 Consolidated Bcstg. Industries of Michigan in proceeding on am application of Pioneer for new am stations to operate on 850 kc, States Bcstrs. Inc. (WBZY), West Hartford, 5 kw, unl., Woodward with DA -1, Consoli- Conn. Action Jan. 7. dated with DA -2, in Wyandotte, Mich., com- Granted petition by Saul M. Miller and mission (1) granted their joint request for extended to Jan. 3 time to file its opposi- approval of agreement whereby Stanley R. tion to BI- States Bcstrs.' petition to enlarge Akers, 26% partner in Consolidated, would issues in proceeding on their applications receive option to acquire interest in for new am stations in Kutztown and Ann - Woodward in exchange for dismissal of its ville- Cleona, respectively, both Pennsylvan- WHIP THE HAZARD OF application and (2) dismissed Consolidated's ia, et al. Action Jan. 3. application. Action Jan. 9. Postponed Jan. 4 oral argument to a LIBEL, SLANDER, By order, commission granted petitions date subsequently to be determined in pro- INVASION OF PRIVACY, PIRACY, by Broadcast Bureau and extended time to ceeding on am application of Pioneer States Jan. 9 to file exceptions to initial decision Bcstrs. Inc. (WBZY), West Hartford, Conn. VIOLATION OF COPYRIGHT in proceeding on applications of Catskills Action Jan. 3. Bcstg. Co., Ellenville Bcstg. Co. and Ulster By memorandum opinion & order in WITH 1) Good Practices County Bcstg. Co. for new am stations in 2) Good Care Ellenville, N. Y. Action Jan. 9. consolidated proceeding on applications of Jupiter Assoc. Inc., Somerset County Bcstg. 3) Good Insurance. By memorandum opinion & order, Co., and Radio Elizabeth Inc. for new am petition by E. G. commission (1) denied stations in Matawan, Somerville, and Eliza- YOU handle No. 1 and No. 2 -WE'LL look Robinson Jr., tr /as Palmetto Bcstg. Co., for beth, respectively, all New Jersey, in Docs. after No. 3 with our SPECIAL and UNIQUE reconsideration of July 26 decision which 14755 -7, denied late filed petitions by Jupi- EXCESS POLICY, built to do it satisfactorily denied his applications for renewal of li- ter to add character qualification and "Su- and quite inexpensively! cense of WDKD (1310 kc, 5 kw, D) Kings- burban" issues against Somerset. Action tree, S. C., and for license to cover cp' and Jan. 3. For details and rates, write (2) authorized Robinson to operate station in Feb. 8, in to wind up his By memorandum opinion & order WDKD until order proceeding on application of Hudson Valley affairs. Commr. Henry not participating. of EMPLOYERS REINSURANCE Action Jan. 3. Bcstg. Corp. for change of operation WEOK Poughkeepsie, N. Y., (1) denied its CORPORATION By memorandum opinion & order. untimely filed motion for mod. of issues commission (1) stayed its July 25, 1962, deci- and (2) on own motion, modified issue 4 to 21 W. Tenth. gansas City. Mo. sion which granted application of Salina include determination as to whether circum- Ne,, York. Chicago. San Francisco. to on 910 111 John 175 W. loo Buss Radio Inc. for new am operate stances exist which would warrant waiver St Jackson St. kc, 500 w, D, DA, in Salina, Kans., and of Sec. 3.24 (b) of rules. Action Jan. 3. denied application of Kansas Bcstrs. which By memorandum opinion & order in Inc. seeking same facilities; (2) remanded of proceeding to Examiner for further hearing consolidated proceeding on applications whether grant of Salina Radio Simon Geller for new am in Gloucester and to determine Richmond Brothers Inc. for change of facili- application would contravene overlap pro- in Dockets visions of Sec. 3.35 (a) and (b) of rules ties of WMEX Boston. Mass., parties opportunity to resolve 13525, 14478, denied petition by Geller for and to afford "reconsideration" of July 19, 1962, initial FOR 10% -rule question concerning Kansas Bcstrs.; his CEREBRAL PALSY and (3) denied Kansas Bcstrs. petition for decision which would deny application. reconsideration. Commr. Hyde dissented; Geller's petition in effect requests reversal Chrm. Minow and Comm'', Henry not par- of Examiner's denial of his petition for Action Jan. 3. leave to amend and remand of proceeding ticipating. to Examiner for determination of whether, JOB Commission denied request by Clyde under proposed amendment, compliance Community Tv for waiver of Sec. 4.732 (e) with Secs. 3.188 (b) (1) and 3.188 (b) (2) of rules to permit partial financial support would be achieved as to city coverage. TRAINING of its tv translator station KO3BR Clyde, Action Jan. 3. Kans., by donation of $500 by Topeka Bcstg. Topeka, Scheduled oral argument for Feb. 4 in JOIN THE Assn. Inc. (WIBW -TV, ch. 13), proceeding on am application of WIVY Inc. whose programs it proposes to rebroadcast. 3. MINUTE Chrm. Minow and Commr. Hyde dissented. (WIVY), Jacksonville, Fla. Action Jan. Action Jan. 3. Scheduled oral argument for Feb. 4 in MARCH of 3 By memorandum opinion & order, com- proceeding on am applications Simon mission (I) denied request by 1360 Bcstg. Geller, Gloucester, and Richmond Brothers

BROADCASTING, January 14, 1963 87 By Hearing Examiner Millard F. French Upon request by Broadcast Bureau and with consent of party, extended from Jan. SUMMARY OF COMMERCIAL BROADCASTING 7 to Jan. 14 time to file proposed findings and conclusions, and from Jan. 14 to Jan. 21 for replies in proceeding on am applica- 9 Compiled by BROADCASTING, Jan. tion of Wright & Maltz Inc. (WBRB), Mt. Clemens, Mich. Action Jan. 7. ON AIR CPS TOTAL APPLICATIONS On own motion, scheduled further pre - Not on air for new stations hearing conference for Jan. 15 in proceed- Lic. Cps. ing on applications of Wellersburg Tv Inc. AM 3,746 57 126 449 and People's Community Tv Assn. Inc. for FM 1,054 24 143 186 new vhf translator stations in Wellersburg, 76 130 Pa., and LaVale, Md., respectively. Action TV 512 64 Jan. 2. By Hearing Examiner Arthur A. Gladstone OPERATING TELEVISION STATIONS a Ordered that preliminary exchange of exhibits shall take place on or before Jan. 14 in lieu of Jan. 7, and all other proced- Compiled by BROADCASTING, Jan. 9 ural dates to remain unchanged, in pro- TOTAL ceeding on applications of Jesus V. Can - UHF TV delaria for new am in Bayamon, P. R., et al. VHF Action Jan. 7. 576 Commercial 486 90 By Hearing Examiner Walther W. Guenther Non -Commercial 47 21 68' On own motion, continued Feb. 4 hearing to Feb. 12 in proceeding on am application of International Radio Inc. (KGST), COMMERCIAL STATION BOXSCORE Fresno, Calif. Action Jan. 4. Granted motion by Western Bcstrs. Inc. and continued Jan. 7 prehearing conference Compiled by FCC Nov. 30 to Feb. 11, and Jan. 22 hearing to date to be established at Feb. 11 prehearing conference AM FM Tv in proceeding on its application for new am in Cheyenne, Wyo. Action Jan. 4. Licensed (all on air) 3,741 1,038 512 Continued further prehearing confer- 40 66 ence from Jan. 4 to Jan. 11 in proceeding Cps on air (new stations) 61 on am application of Hudson Valley Bcstg. Cps not on air (new stations) 122 138 74 Corp. (WEOK), Poughkeepsie, N. Y. Ac- Total authorized stations 3,924 1,216 byy tion Jan. 3. from new stations (not in hearing) 295 148 49 On own motion, scheduled further hear- Applications ing for Jan. 10 in proceeding on applica- Applications for new stations (in hearing) 204 13 59 tion of Triangle Publications Inc. (WNHC- Total applications for new stations 499 161 lOP TV), New Haven, Conn. Action Jan. 2. On own motion, scheduled further pre - Applications for major changes (not in hearing) 331 97 43 hearing conference for Jan.4 in proceeding Applications for major changes (in hearing) 57 3 9 on application of Hudson Valley Bcstg. Total applications for major changes 388 100 52 Corp. (WEOK), Poughkeepsie, N. Y. Ac- 2. Licenses deleted 1 O 1 tion Jan. Cps deleted 1 4 1 By Hearing Examiner Annie Neal Huntting ' Includes 3 stations operating on unreserved channels. Granted petition by Kent -Ravenna Bcstg. Co. and extended from Jan. 7 to Jan. 21 time to file proposed findings, and on own motion extended from Jan. 18 to Feb. 1 time to file reply findings in proceeding Inc. (WMEX), Boston, both Massachusetts. connection with joint petition for approval on Kent -Ravenna's application for new am Action Jan. 3. of agreement looking toward dismissal of in Kent, Ohio, et al. Action Jan. 4. Granted petition by Osage Program- Northfield application and payment of Hast- By memorandum opinion & order in mers and extended to Jan. 7 time to reply ings to Northfield of not more than $5,000 Rochester, N. Y., tv ch. 13 proceeding in to opposition to petition to enlarge issues as partial reimbursement of expenses in- Docs. 14394, et al., granted motion by Ro- filed by Cherokee Bcstg. Co. in proceeding curred in prosecuting latter's application, chester Area Educational Tv Assn. Inc and on their applications for new am stations Review Board by separate memorandum struck portions of transcript and reversed in Bartlesville and Pawhuska. respectively. opinion & order, directed Northfield to com- previous ruling to show that no official both Oklahoma. Action Jan. 2. ply with provisions of Sec. 1.316 (b) (2) notice will be taken of pending commission publication of its By memorandum opinion & order in concerning intended dis- rulemaking proceeding in Doc. 14744; denied consolidated proceeding on applications of missal so that other persons may be afforded RAETA's motion to strike opposition plead- Redding Chico Tv Inc. and Northern Cali- further opportunity to apply for facilities ing by Citizens Tv Corp. Action Jan. 2. (1460 kc, 500 w, D) specified in its applica- Granted petition by Kent -Ravenna fornia Educational Tv Assn. Inc. for new tv Action 2. stations to operate on ch. 9 in Redding, tion. Jan. Bcstg. Co. to withdraw exhibit and struck Calif. (Northern California to operate non - from record its Exhibit No. 16 and dis- commercially) in Docs. 14826-7, (1) granted ACTIONS ON MOTIONS missed as moot petition by Portage County petition by Redding -Chico to extent of By Chief Hearing Examiner Bcstg. Corp. to reopen record in proceeding enlarging issues to determine whether wai- James D. Cunningham on their applications and Joseph P. Wardlaw ver of multiple ownership rules is war- Jr. for new am stations in Kent- Ravenna, ranted if findings pursuant to those issues Ordered that Examiner Charles J. Fred- Kent, and Canton, Ohio, respectively. Ac- erick, in lieu of Annie Neal Huntting, who tion Dec. 28. are adverse to Redding- Chico, financial has served as presiding officer, will prepare qualifications of Northern California, and and issue initial decision in proceeding on issues concerning Grade A and Grade B By Hearing Examiner H. Gifford Iriou contours of both applicants: and (2) denied applications of Progressive Bcstg. Corp. and Northern California's petition to enlarge Peter -Mark Bcstg. Co. for new am stations Scheduled further prehearing confer- issues, and its motion and supplement to in Highland and Vendalia, Illinois, respec- ence for Jan. 7 in Miami, Fla., tv ch. 10 dismiss Redding -Chico application, and also tively. Action Jan. 4. proceeding. Action Jan. 3. denied latter's petition to strike certain is- Upon request by applicants, continued sues and its request to file supplemental By Hearing Examiner James D. Cunningham indefinitely further hearing scheduled for petition. Action Jan. 2. Continued hearing to Feb. 11 in pro - Jan. 4 in proceeding on applications of -RICO By memorandum opinion & order in ceeding on NBC broadcast transfers KWEN Bcstg. Co. and Vidor Broadcasting consolidated proceeding on applications of and related applications in Docs. 13085 et al. Inc. for new am stations in Port Arthur Edina Corp. and Tedesco Inc. for new am Action Jan. 7. and Vidor. both Texas, respectively. Ac- stations in Edina and Bloomington, both Scheduled further hearing for Jan. 21 tion Jan. 4. Minnesota, respectively, in Docs. 14739 -40, in Chicago, Ill., in matter of revocation of (1) granted petition by Edina for enlarge- license and SCA of Carol Music Inc., for By Hearing Examiner David I. Kraushaar ment of issues and (2) amended issues to WCLM (FM) Chicago. Action Jan. 7. determine (a) all facts and circumstances Granted motion by Veterans Bcstg. Inc. for By Hearing Examiner Thomas H. Donahue and ordered that reply briefs shall be filed surrounding Tedesco's application as- 21 N. 9 signment of license of KBLO Hot Springs, Upon agreement of parties at Jan. 2 by Jan. in Syracuse, Y., tv ch. pro- Ark. and appeals and pleadings related prehearing conference in proceeding on ap- ceeding. Action Jan. 4. thereto: (b) whether Tedesco has violated plication of Northern Indiana Bcstrs. Inc. On own motion, scheduled further hear- Sec. 310 (b); and (c) whether it possesses for new am in Mishawaka. Ind., scheduled ing for Jan. 16 in proceeding on applica- requisite character qualifications to be li- certain procedural dates and continued Jan. tions of Salem Bcstg Co. (WJBD). Salem, 22 hearing to April 22. 3. and Leader Bcstg. Co., Edwardsville, both censee. Action Jan. 2. Action Jan. Illinois, and denied Salem's letter request By memorandum opinion & order in By Hearing Examiner Asher H. Ende for direction that Mr. Ned M. Webber be consolidated proceeding on applications of produced as witness for cross-examination, Northfield Bcstg. Co. and Hastings Bcstg. In proceeding on application of Bigbee without prejudice, however, to considera- Co. for new am stations in Northfield and Bcstg. Co. for new am in Demopolis, Ala., tion of roper request by applicant con- Hastings, and Albert Lea Bcstg. Co. to in- granted motion by Demopolis Bcstg. Inc. cerned for subpoena directing production crease daytime power of KATE Albert Lea, (WXAL), Demopolis, and continued certain of Mr. Webber as witness. Action Jan. 2. all Minnesota, in Docs. 14684 -6, (1) granted procedural dates, as well as date for com- Granted petition by Parkway Bcstg. Co. Hastings' appeal from order of Examiner mencement of hearing, until further order and cancelled dates previously denying its petition for leave to amend and of Examiner, provided, however, that for procedural (2) granted its petition to amend its appli- good cause shown, any party may move cation to revise ownership showing. In that dates certain be set. Action Jan. 4. Continued on page 96

88 (FOR THE RECORD) BROADCASTING, January 14, 1963 rPRoF1FSSIoNAL CARDS

-Established 1926 DAVIS JANSKY & BAILEY JAMES C. McNARY - GEORGE C. Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Offices and Laboratories RADIO 0 TELEVISION National Press Bldg. Upper Montclair, N. (- 1339 Wisconsin Ave., N.W. 527 Munsey Bldg. 4, D. C. Pilgrim 6 -3000 Wash. STerling 3 -0111 Washington 7, D.C. FEderal 3 -4800 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Member AFCCE Member AFCCE .Member AFCCE llrmher AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 41 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Munsey Engineering Building District 7 -8215 Edward F. Lorentz, Chief Engr. 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 Washington 4, D. C. -1319 WASHINGTON 6, D. C. WASHINGTON 4, D. C. Member .1 FCC Member AFCCE Member AFCCE Member .1 ECCE

L. H. Carr & Associates A. EARL CULLUM, JR. RUSSELL P. M A Y KEAR & KENNEDY Consulting CONSULTING ENGINEERS 711 14th St., N.W. Sheraton Bldg. Radio G Television 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE Washington 5, D. C. Eng7neers WASHINGTON 6, D. C. DALLAS 9, TEXAS REpublic 7 -3984 Washington 6, D. C. Fort Evans MElrose 1 -8360 1000 Member AFCCE Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE Member :I FOCE

SILLIMAN, MOFFET GEO. P. ADAIR ENG. CO. WALTER F. KEAN GUY C. HUTCHESON & KOWALSKI CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television P.O. Box 32 Associate CRestview 4 -8721 1405 G St., N.W. Communications -Electronics George M. Sklom 901 20th St., N. W. Republic 7 -6646 19 1100 W. Abram Washington, D. C. E. Quincy St. Hickory 7 -2401 Washington D. Riverside, 5, C. Federal 3 -1116 III. IA Chicago suburb) ARLINGTON, TEXAS Member .1FCOE Member AFCCE Member AFCCE

HAMMETT & EDISON JULES COHEN CARL E. SMITH CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Consulting Electronic Engineer CONSULTING RADIO ENGINEERS

Box 68, 617 Albee Bldg. Executive 3 -4616 8200 Snowville Road International Airport 9208 Wyoming PI. Hiland 4 -7010 San Francisco 28, California 1426 G St., N.W. Cleveland 41, Ohio Diamond 2 -5208 KANSAS CITY 14, MISSOURI Washington 5, D. C. Phone: 216 -526 -4386 Member AFCCE Member A FCOE Member AFCCE

J. G. ROUNTREE VIR N. JAMES JOHN H. MULLANEY A. E. Towne Assocs., Inc. CONSULTING RADIO ENGINEERS and ASSOCIATES TELEVISION and RADIO CONSULTING ENGINEER Applications and Field Engineering A Division of Multronics, Inc. ENGINEERING CONSULTANTS P.O. Box 9044 232 S. Jasmine St. 2000 P St., N.W. 420 Taylor St. Austin 56, Texas Phone: (Area Code 303) 333 -5562 Washington 6, D. C. San Francisco 2, Calif. DENVER 22, COLORADO Columbia 5 -4666 GLendale 2 -3073 Member AFCCE Member AFCCE PR 5 -3100

RAYMOND E. ROHRER MERL SAXON WILLIAM B. CARR PETE JOHNSON & Associates Consulting Engineer Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER AM -FM -TV Consulting Radio Engineers Applications -Field Engineering 622 Hoskins Street Microwave 436 Wyatt Bldg. D. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. O. Box 13287 Washington 5, C. Fort Worth 18, Texas Phone: 347 -9061 Charleston, W.Va. Dickens 2 -6281 NEptune 4 -4242 NEptune 4 -9558 BUtler I -1551 ]/ember A ¡'('Cl-'

E. HAROLD MUNN, JR. PAUL DEAN FORD BARKLEY & DEXTER LABS., SPOT YOUR FIRM'S NAME HERE BROADCAST ENGINEERING INC. To Be Seen by 100,000' Readers Broadcast Engineering Consultant Donald P. Wise lames M. Moran -among them, the decision -mak- CONSULTANT Consulting, Research Er ing station owners and manag- 4341 South 8th Street Box 220 Development for Broadcasting ers, chief engineers and techni- Terre Haute, Indiana Industry 0 Government cians- applicants for am, fm, tv Coldwater, Michigan 50 Frankfort St. Diamond 3 -3716 and facsimile facilities. Phono: BRoadway 8 -6733 Wabash 2643 Fitchburg, Massachusetts ARB Continuing Readership Study

COMMERCIAL RADIO CAMBRIDGE CRYSTALS contact MONITORING CO. PRECISION FREQUENCY BROADCASTING MAGAZINE Service PRECISION FREQUENCY MEASURING SERVICE 1735 DeSales St. N.W. MEASUREMENTS SPECIALISTS FOR AM -FM -TV Washington 6, D. C. AM -FM -TV 445 Concord Ave., 103 S. Market St., Cambridge 38, Mass. for availabilities Lee's Summit, Mo. Directory Phone: ME 8 -1022 Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810

89 BROADCASTING, January 14, 1963 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE -Monday preceding publication date.) SITUATIONS WANTED 200 per word-$2.00 minimum HELP WANTED 250 per word-42.00 minimum. DISPLAY ads $20.00 per inch-STATIONS FOR SALE and WANTED TO BUY STATIONS advertising require display space. All other classifications, including Employment Agencies, etc., 30¢ per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box number are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Cont'd) Help Wanted- (Coned) Help Wanted-Management Sales Announcers

Detroit ... sales management, with proven Outstanding opportunity . KLO, Ogden, Virginia station desires a good announcer. record of sales, who loves the challenge of Utah associated in ownership with IMN Must be alert, cooperative and possess good selling. Excellent opportunity with top in- network and seven radio station group. Disc conduct. Rush photo, resume and tape. dependent. Complete resume please. Box jockey, salesman. Traffic air shift plus sales. Box 123A, BROADCASTING. 584R, BROADCASTING. Must have first class license, be capable of doing tight production and air work, and Immediate opening for announcer with first California daytimer needs experienced small have the desire to sell and grow with the phone ticket . . no maintainence required. station manager who knows full operation organization. Qualified person can earn over Unusual opportunity for young man with as working manager. Strong on sales neces- $10,000 per year. Contact: Cedil Heftel or require must sary. Investment opportunity available to Kim Ward, P. O. Box 1499, Ogden. Tele- have brighorganization.t and w and alivea e an- right man. Box 125A, BROADCASTING. phone EXport 4 -5721. nouncing abilities, good production, and maintain a tight format operation on 5,000 watt top rated station in 180,000 population. Announcers Salary depends on ability. Send tape, re- Sales sume and Virginia daytimer independent has opening photograph to Box I24A, BROAD- for top notch announcer with personable CASTING. Salesman to take over good account list in ideas. medium market. Want a self starter who and Good pay, good working condi- Wanted combo staff announcer and first wants to take hold and become a permanent tions. Box IA, BROADCASTING. phone engineer for daytimer in southwest member of multiple station group. Potential Virginia. $100 per week starting salary plus very good for good man. Generous draw Announcer for long established Virginia full - insurance and hospitalization fringe bene- against commission. Also have openings time station in small market. Position offers fits. Only those with commercial radio ex- security and many benefits. Will consider perience need Box 166A, for announcer -salesman and/or play -by -play recent broadcasting school graduate with apply. BROAD- announcer- salesman. Rush tape, resume, and top CASTING. picture. Box 63A, BROADCASTING. ability or man with light experience This is a settled, hardworking, friendly op- Outstanding opportunity . KLO, Ogden, The two men we are looking for to join eration, and we want a man wi'h the same Utah associated in ownership with IMN a combination television and radio organiza- qualities. Box 9A, BROADCASTING. network and seven radio station group. tion's radio sales staff are now working in a Disc jockey, salesman. Traffic air shift plus Florida daytimer needs announcer with first sales. Must have smaller market and are looking for advance- class license. Permanent position, with rap- first class license, be cap- ment and a good opportunity to enter able of doing tight production and air work. television sales. Immediate opening. Send idly growing organization. Box 8A, BROAD- and have the desire to sell and grow with full details. Large eastern seaboard mar- CASTING. an organization. Qualified person can earn ket. Box 65A, BROADCASTING. Midwest kilowatter has desirable opening over $10,000 per year. Contact: Cedil Heftel for a showmanship announcer. Must be or Kim Ward, P. O. Box 1499, Ogden. Tele- Have splendid staff opening for mature familiar with both modern and adult music, phone EXport 4 -5721. salesman non alergic to an occasional turn be able to keep things moving with tight at the mike, writing copy, account service. production, sell on the air for advertisers, Morning announcer needed for immediate Perhaps this individual wants to taper off- help create big sound for progressive es- opening at 1 kw in Oklahoma's third market. escape the rate race be content on $100 tablished full time station. Excellent pay Middle of the road format with tight fast plus for five day week. Pleasant surround- for a top notch man; straight time and pacing on top area station. Send tape, ings, clean little city, moderate paced temperature men need not apply. Box 85T, photo, resume to Ted Louris, Program Di- Colorado kilowatter. Box 155A, BROAD- BROADCASTING. rector, KSWO Radio, P. O. Box 709. Lawton, CASTING. Oklahoma. D.J. wanted. Top modern station in mod- Doesn't anybody want to sell? If you like erate size New England market. Sent tape Combo chief engineer -announcer-willing to to sell, and can work a 32 hour week on to Box 13A, BROADCASTING. locate within 75 miles of Washington, D. C., the board, here's your chance to live in the at modern, well -equipped, stable operation. fastest growing, friendliest town in wonder- Announcer, with 1st ticket, male or female. Required: Young man with ambition and ful Wyoming. Send tape and references. for New Hampshire smooth -sound day - drive who wants to grow with rapidly ex- Box 159A, BROADCASTING. timer, $100 weekly. Box 326R, BROADCAST- panding organization. Salary open. If you ING. want a career instead of a job, send tame, Salesman, who wants to make money and photo and resume to: President WAVA, be part of one of the most successful small Experience, ability, with morning man po- Box 7085 North Station, Arlington 7, Vir- market operations in the nation. Call: Dale tential. Needs self starter to advance. Stable ginia. Law, KNCM, Moberly, Mo. AM 3 -1230. modern station in Mid Atlantic suburb. Send picture, resume, tape, salary desired. Announcer with first class ticket. WAND, Vermont experienced local salesman. To Box 27A, BROADCASTING. Aberdeen, Maryland. Steady position.- All replies confidential. Bob Kimel, WWSR, St. Albans, Vermont. Announcer- newsman. New Jersey. Must Wanted: staff announcer for fast -paced have local news experience. Box 54A, good music, CBS affiliate. Send tape, pic- Commercial manager needed by established BROADCASTING. ture and resume to WANE, Radio, Fort newspaper owned station. Prefer a man Wayne, Indiana. No phone calls please) with announcing experience and a desire to Experienced announcer wanted by Illinois live in a small city. Salary open. Send re- kilowatt good music station for deejay work Announcer with first phone. Light main- sume, references and tape to James W. plus news gathering and writing. Excellent tenance. Interested in staying with multiple Poole. Manager, WFLS, Fredericksburg, starting salary, many extra benefits for station operation through advancement. Virginia. mature man with proved ability. Personal Fringe benefits. Send complete data and interview necessary. List age, experience, audition to WALM, Albion, Michigan. Top notch salesman wanted for 1,000 watt educational, family status, detailed experi- daytime radio station in Greenville, N. C., ence. Box 94T, BROADCASTING. Illinois daytime station needs play by play WKTB. Salary open. Only top notch man announcer who will also do daily bright need apply. No collect phone calls. Desire Play by play sports announcer who can sounding record show. Reply to Program personal interview with applicant. take over sports department of medium Director, WCNT, Centralia, Illinois. market station. If you can produce there is a good future for you with our multiple Established kilowatt fulltimer needs an- Southern Group 5 top -rated metro sta- station group. Combination sportsman- nouncer, 3:00 -11:00 shift. Consider beginner tions-has immediate opening 2 experienced salesman also considered. Rush tape, pic- with good voice, potential, fast pace. Send executive salesmen. 35-45- married-out - ture, resume and salary requirements. Box tape, resume, photo. Art Grunewald, WCTT, standing record-self starters- hard -sell men 62A, BROADCASTING. Corbin, Kentucky. of action. High guarantee- commission moving expenses -fringe benefits -training Will trade $155 per week for a top an- Announcer, first phone, for fast paced day - program -excellent opportunity for man- nouncer. Send tape first letter. Box 95A, timer. Some maintenance necessary. Send agement. Be courageous -start '63 with a BROADCASTING. tape, resume, salary expected. WEBO, 61 progressive organization of fine young men. North Avenue, Owego, New York. Send resume- references -photograph -Mc- Ohio daytimer going directional needs an- Lendon Broadcasting Company, Executive nouncer with first class ticket. Capable Announcer needed immediately. Preference Offices 960 -980 Milner Building, Jackson, engineering and experienced air work to first class ticket holders. WFAW, Fort Mississippi. _. necessary. Box 100A, BROADCASTING. Atkinson, Wisconsin.

90' BROADCASTING, January 14, 1063 Help Wanted -(Coned) Help Wanted- (Coned) Situations Wanted-(Contd) Announcers Production -Programming, Others Management Expanding staff! Minimum $100 per 40 hour Experienced newsman /salesman for north- Creative, aggressive, versatile selling man- week to start. Need good announcer with east Texas station KIMP AM -FM, Mt. ager seeks opportunity to make a real suc- first ticket no maintenance. Big band, mod- Pleasant, Texas. Also need experienced an- cess of small market station near metro ern format. No. 1 in 2 station market nouncer. Desire family man looking for area. Hard working family man desires area. Permanent. Good future with grow- permanent employment. Box 132A, BROAD- good school system, and pleasant, forward ing station. Drifters need not apply. Send CASTING. thinking community. Excellent credit, refer- tape, resume, WMHI, RT 5, Frederick. ences, record, and healthy attitude. Pay and Maryland. commission open. Box 66A, BROADCAST- Newsman -Present newsman leaving for ING. Announcer, board operator. Strong on news. metro market. Need "radio pro" dedicated WVOS, Liberty. New York. to sound, ethical Journalism. Must be able to write, gather, and air news in a factual, Experienced broadcast executive seeks chal- Green Mountain Radio Inc., now accepting authoritative manner for 5000 Watt midwest lenging growth position. Successful sales applications for staff of revived station. independent that has earned reputation as and management background including re- Openings for two staff announcers, news prestige news station. Resume, references, cruiting, training, creative planning and man and copy writer announcer. Send tape photo, and tape required first letter. Box labor negotiations. Box 90A, BROADCAST- and resume to Box 190, White River Jct., 571R, BROADCASTING. ING. Vt. Combination engineer, first class, and sports Somewhere there is a competent radio Well rounded 12 year veteran. Strong on announcer. Great opportunity for right man. newsman who is looking for us as avidly as sales and sales leadership. Want working Send photo, tape, letter, age, education we are looking for him. This man is good. manager position. Prefer stock option. Par- experience and salary. James Deegan, 4602 He looks at the clock only to check how ticular consideration to Iowa, Illinois. or Tioga, Duluth, Minn. much time he has before the next local Missouri stations. 8 years with present em- newscast. He can capably supervise the ployer. Will give 60 days notice. Box 93A, Wanted -expanding operation. Needs talent- complete news operation, including the ac- BROADCASTING. tivities of a number two man who ticks ed man for news and air shift. Send tape the same way he does. resume, air mail to Box 5606. Daytona They both like Want station to manage, strong sales, ex- Beach, Florida. working for a management which Is local - perienced, news- minded and which doesn't hesitate to employed, family man. Box 115A, supply them with what it takes: mobile BROADCASTING. Technical units, good self -powered portable tape recorders, sufficient money to feed two Station manager, 1st phone, plenty of sales dozen stringers, and, last but not least, experience, good engineer, financial and Assistant chief engineer am -fm tv station. adequate salaries. This man is a real pro character references. Family man. will Major eastern market. Must be college with pride in his work, and he is smart answer all inquires. Box 117A, BROAD- graduate. Prefer degree in industrial engi- enough to work hard and grow with a CASTING. neering, but will consider others. Career growing management which presently owns position with good opportunity for ad- two east -coast stations and hopes to own vancement. Excellent salary and benefits. more. If you are this man, write to us im- General manager. Over 30 years experience Write Box 56A, BROADCASTING. mediately! Box I54A, BROADCASTING. all phases. 8 years management. Creative, civic and sales minded. Box 157A, BROAD- CASTING. Have problems, needs chief. Good pay, News director for 5 kw station in smaller pleasant work. Box 83T, BROADCASTING. Michigan city. Qualified journalist must be able to write editorials, write and read Sales hard news, produce documentaries for ag- Daytimer, 5 kw in upper great plains, will gressive 2'/ man news operation. Ideal liv pay top salary to chief engineer- announcer ing conditions for family man. Send tape who is capable of top performance in studio and resume to Box 160A, BROADCASTING. TV radio sales, promotion. Available Im- and transmitter maintenance and some mediately. Rates -market information de- board shift. Permanent, high calibre only. sired. Box 109A, BROADCASTING. Send photo, tape, resume and references. Accountant. Radio chain seeks accountant Box 122A, BROADCASTING. experienced in radio- television accounting. Sales, promotion, Must be 33 -45, married. 2 years production, am, fm, I college or know. Will trade work for pleasant as- equivalent. Practical, able to direct daily sociation Engineer for 10 kw daytime station, fastest operation with 3 employees. Excellent with solid radio. No rock. Box growing station in great southwest. Number salary, working conditions, fringe benefits. 146A, BROADCASTING. one in market, is the undisputed leader and Write Box 172A, BROADCASTING. offers unsurpassed working conditions. Need a good sales manager? I'm your man. equipment nearly new and adequately main- Wanted: Reporter Experience in single and competitive mar- tained, we don't cut corners write or phone for New York bureau of kets. Box 156,A BROADCASTING. on Wednesday, Thursday, Friday, Bill national trade news magazine. Prefer col- Dahlsten, General Manager, KAWA, Box lege graduate with hard news experience. 482, Waco, Texas. 4 -1488. State salary desired. Write Box 176A, Phone PLaza BROADCASTING. Announcers Engineer, FM experience preferred. Tech- nical duties only. WQAL. Phil. 18, Pa. Immediate opening for continuity director - Negro announcer, 1st class training no ex- production man. Station is automated -you willing worker. Box Chief Engineer for WVOS, Liberty, New spend your time on creative work. Send perleBRONeed Ise ÑG. York. Good copy, tape, and resume to: General Man- salary. ager, KWHK, Hutchinson, Kansas. 150 miles of Philadelphia. 3 years of di, news, production voices. Humorous ap- Production- Programming, Others proach. Veteran. Box 48A, BROADCAST- Electronics instructors. To train an FCC ING. licensing teachers. Teaching experience not Wanted program director -aggressive station essential. Must relocate. Openings in na- with quality production seeks program dition's principal cities. Apply by mail only. Female d.j. with first ticket. Vital statistics rector who really knows music and can Elkins Institute of Radio and Electronics, upon request . experienced in night and direct staff with a bright up beat format of daytime radio. Box 67A, BROADCASTING. the best standards and the best of current Inc., 2603 Inwood Road, Dallas 35, Texas. tops. Growing progressive kilowatt full time in down state Illinois, metropolitan Minor league baseball announcer or sports area, is willing to pay above average salary, RADIO director. Four years experience in basket- but expects to get choice man. Write Box ball, baseball play by play. Guarantee best 24A, BROADCASTING with references de- sports coverage in country. College grad. tails as to training, experience and avail- Box 68A, BROADCASTING. ability for interview. Situations Wanted- Management Play by play all sports, football, basketball, Washington, D. C. Hard hitting local news- hockey, golf, bowling. Prefer radio tv com- man. Must be strong on delivery, gathering, Want station to manage, buy into, strong bination, but not necessary. Age 30, mar- writing, and beeping. Send tape, and re- sales, experienced, employed. Box 116A, ried, two children. First ticket plus all sume. Box 99A, BROADCASTING. BROADCASTING. around radio experience, including sales. Wisconsin, Minnesota preferred, but all locales considered. Box 70A, BROADCAST- News Director for radio -television opera- General manager, successful manager In ING. tion in midwest. Must be able to write and medium western market deliver news plus ability to head full news desires change. Excellent opportunities with multiple Middle aged family man with ambition. Swinging d.j. announcer, first phone. Ex- staff. For details write Box 61A, BROADCAST- and top references. Waiting for ownership operation. Send resume, picture, ING. perienced and tape to Box 101A, BROADCASTING. the right opportunity. Box 71A, BROAD- CASTING. Commercial business manager wanted for Enthusiastic 36 year old sales executive, kilowatt daytimer in small, exclusive, grow- idea man, now assistant manager, 75,000 Have beard, will travel. Experienced top ing market. Salary and commission which market, seeks greater opportunity in man- 40 jock. Run own board do news, produc- could lead to part ownership. Southwest. agement. Radio time sales in 1962, 3125,000. tion. Teen -age appeal, telephone JU 7- All replies confidential. Box 102A, BROAD- Civic leader, family man. Box 64A, BROAD- 3535 in San Francisco or Box 72A, BROAD- CASTING. CASTING. CASTING.

BROADCASTING, January 14, 1963 91 Situadons Wanted -(Coned) Situations Wanted-(Cont'd) Situations Wanted- (Cont'd) Announcers Announcers Announcers

Experienced sportscaster , . . radio tv play Radio tv announcer seeks position in east. Veteran -country & western d.j. Twelve by play on all spots, now have regular Married. One child. Box 150A, BROAD- years in radio and television. Formerly tv and radio show. Proficient with 16mm CASTING. with WCKY in Cincinnati, Ohio. Depend- camera, edit film and write script. Will con- able, experienced personality. Married, two sider sports, sales combination. Good voice Conscientious announcer available im- children, age 32, Will relocate to good op- and college education. Ex- professional mediately. Enjoyable listening voice. Col- eration. Write Jimmie Williams, Okeana, sportsman. Write Box 76A, BROADCAST- lege. newspaper knowledge. Box 152A, Ohio. Phone 736 -3780 Hamilton, Ohio. ING. BROADCASTING. Chicagoland personality available for sound I need that first break. you operation. News, production, d.j., first Can help? Sparkling personality available immediately. phone. References. Box 114, Morton Grove, Third phone and college. Box 81A, BROAD- Witty, bright, smooth sounding likeable Illinois. CASTING. deejay. Box 153A, BROADCASTING. First phone combo. Sales, maintenance. Seeking first position. College graduate. DJ. Professional news, will even consider some work. Patrick Production conscious. Rewrite, on spot, swinger for tiger station. 7117, N. Keystone Avenue, Indianapolis 40. Young, Versatil, Cheerful. Reliable. Box CLifford 5 -9770. tight board, sports. Available immediately. 38T, BROADCASTING. Box 85A, BROADCASTING. Young announcer with potential looking for 10 years good music station willing to give DJ 21, experience. Announcing, play by chance -news, single, 21/2 years, some college, play, and P.D. College graduate, family, for positive results. First phone, single, 25, exempt, combo. Box 86A, BROADCAST- excellent character and employed. Seeking veteran, d.m.s. grad. West coast, Florida ING. sports- minded station. Box 156A, BROAD- preferred. Tape or interview by request. Al CASTING. Wunder, 541 W. Aleric St., Oxnard, Cali- Top morning man in medium market. Crea- fornia. tive, many voiced, belleveable personality, Experienced announcer. Have excellent au- A & B student, Emerson College, desires proven sponsor pleaser and audience thoritative news week builder. 6 years including casting. Can handle all end announcing job, any station 70 production and phases of d.j. work. Nice pleasant sound, miles radius New Bedford, Mass. Good programming experience. Family man with and very tight board. Tape and music knowledge excellent references, desiring a more chal- resume including classical. Aver- on request. Box 161A, BROADCASTING. age voice. Paul Scott, P. O. Box 259, New lenging market. Box 89A, BROADCASTING. Bedford, Mass.

Attention: Broadcasting school graduate. DJ announcer, 3 Anncr. -Prod: Prom: Sales combo. 15 years Veteran, good board, years experience on in- experience in top 100 markets. Box 91A, sound, will relocate. dependent stations. Have first phone. Audi- BROADCASTING. Box 163A, BROADCASTING. tion tape on request. Charlton Holder, Box 280, Murphy, North Carolina. DJ, wishes to relocate; good sound. fast Announcer 1st phone, 3 years experience. Country western personality Some board, authoritative news. A radio station's dj. 5 years. sales. Seeks challenging opportunity. delight. Box 184A, BROADCASTING. Club appearances and road work, 3 years. Box 97A, BROADCASTING. Mentioned in 1960 edition Country Music's Who Who. Maintain Announcer, my own c/w record Class voice for news, spots, interviews. five years experience desires collection. Desires: Contract, Commission on Good position in broadcasting or related field. sales. "Skeeter" Dodd, 1323 Red Oak Street, copy, promos, time sales, 30's. Cur- Box 188A, BROADCASTING. Charleston, rently Gal Friday to 25 year network West Virginia. veteran. Box 103A, BROADCASTING. Young, single, chief engineer, announcer, Technical Announcer with speech background and experienced all phases, desires permanent third phone wants first job. College trained. position in mid Atlantic. Prefer Washing- Box 114A, BROADCASTING. ton, Baltimore area. College, draft free. Box Engineering supervisor desires chiefs posi- 174A, BROADCASTING. tion. Strong design, installation, and maintenance background. Major market radio New. ideas. Willing to work. Personality and television experience. and talent. Fast tight board. Prefer north- DI with first phone wants position with First phone. production minded top forty station. 3 years Available February 1, 1963. Box 45A, eastern area. Box 118A, BROADCASTING. experience with same type of operation. BROADCASTING. Bob Ballard, 2603 N. Charles, Baltimore, Available, 1st phone, Attention San Francisco & L.A.! Talented Maryland. BE 5 -2625. studio, transmitter. Not chief capabilities yet. Box 74A, BROAD- dj- personality -plus, in another major mar- CASTING. ket, wants to come home. Dynamic air I'm a deejay with 41 years experience. I salesman & natural wit. Versatile pro. Eight years experience (Storz- Sweet) Will consider all. Box 121A, votes, switching, video, BROADCASTING. castp your ballotoforme.ballot (Paid for byothe microwaves, maintenance, remotes, 2 years people for Colombo Committee). Joe supervisor, 1st phone. Box 83A, BROAD- Colombo, 1325 A Peters Blvd., Bay Shore, CASTING. Ambitious 21 year old, some college, want Long Island, New York. start in radio, administrative duties, an- Chief real engineering know how, $115. nouncing, will further education, willing Interview C. O. D. Southeast- southwest. to make small investment preferably in Versatile can write news, copy. Network Urgent. Box 87A, BROADCASTING. sound, 41/2 years experience in radio. Ex- midwest. Box 130A, BROADCASTING. cellent commercial delivery, attractive record show. Top notch all around man. Experienced chief engineer and /or first 3 years experienced, versatile, news, sports Phone collect-Bloomington, Illinois. Dave class licensed disc jockey. $100. Box 110A, announcer and personality dj. Two years Hudat, 825 -0290, or write 415 North Main BROADCASTING. college. Tape, resume, photo upon request. Street, Bloomington, Illinois. Box 131A, BROADCASTING. Florida only, experienced combo, unat- Available now bright, young, Chicagoland tended, directional, construction, mainten- Experienced staff announcer wishes to personality. Prefer Texas or Florida but ance, and announcing. Minimum $100.00, locate in Michigan or surrounding area. will consider your offer. Min. $135.00, first Box 140A, BROADCASTING. Deep voice with smooth commercial and phone. Call: 677 -8888 or write C. E. Blakey, news delivery. Professional musician. Mar- Skokie. Illinois. ried. Engineer, announcer, experienced, first Box 133A, BROADCASTING. phone. "Knows Gates equipment." Write Professional announcer, d.j., sportscaster Jack Herren, 404 Jersey St., Quincy, Illinois. Staff announcer, 28, college graduate, now available. 3', years with nation's top veteran, married, children. 4 years college independent WWDC, Washington, D. C. fm, 3 years commercial radio. Music (Basie Metro market only. No screamers. Married. Production- Programming, Others to Bach), news interviews, heavy on play 3 children, immediate availability. Write by play. Currently employed at $5,500 per. or wire Ted Work, 2700 Conniecticut Ave- Children's Ready to move up l Radio, tv or both. nue, N.W., Wash. D. C. Phone COlumbia comedian interested in developing Desire New York, New Jersey or Penn- 5 -8105 EXT 209. top children's show in major tv market. sylvania area. References. Box 134A Highest professional and character refer- BROADCASTING. ences. Pics and brochure available. Box Newsman. Solid. Crack writer, strong de- 15A. BROADCASTING. livery. Young responsible, school graduate Chief engineer, experienced in directionals, $500 minimum. Travel. Joe Clark, Tolland, maintenance, regulations. Western states. Mass. Major markets only, dynamic personality Box 136A, BROADCASTING. with 6 years as PD, wants air show and/or position. Top 40 only. Box 49A, BROAD- He's experienced, he's friendly, he's charm- pd 3 years experience, single, 22, desire top ing, he's unemployed. He's Joe Tyrrell, 417 40 or middle road format. Box 141A, N. Los Robles, Pasadena, California. BROADCASTING. Am program director and live camera tv news on top rated radio television regional College radio student seeking full time in six station Rocky mountain market. DJ announcer, young versatile and au- summer employment. Extensive leadership Bright happy hard sell morning radio show. thoritative on news. Experienced, good background. Swinging top 40. Sales back- One man tv booth operation. Bondable, references. Desire steady ob in adult sta- ground. Tight board. Jim Coursolle, St. married. 8 years experience. Box 75A, tion. Box 143A, BROADCASTING. Mary's College, Winona, Minnesota. BROADCASTING.

92 BROADCASTING, January 14, 1963 Situations Wanted- (Cont'd) Help Wanted -(Coned) Help Wanted-(Coned) Production -Programming, Others Technical Production -Programming, Others Newsman -Authoritative, effective, literate Engineering supervisor for New England Exceptional opportunity for energetic male delivery and writing. No split shifts, mar- VHF. State qualifications, experience and television writer. The man chosen must be ket !'s million up. $600 mo. min. Box 82A, salary requirements in first reply. Box 23A, capable of writing creative copy in volume. BROADCASTING. BROADCASTING. He should be a self starter because of opportunity for advancement. Excellent start- Female stomach ulcer with class, seeks ing salary, five day week plus all company realtor with persuasive offer. Object: Swap- Engineer with first class license. Quality benefits. A personal interview will be re- ping chaotic Madison Avenue for a blissful tv -am operation. Experience not required. quired. Send sample copy, recent photo, corner on kilocycle lane. But . . Caveat West central Wisconsin. Box 173A, BROAD- and complete resume to: Robert Smith. Emptor! As administrative assistant to pub- CASTING. Program Director, WTVO TV, Rockford, lic relations communications v.p., this ulcer Illinois. has assumed a dual personality (the Sun- day school approach with P.T.A. overtones Production- Programming, Others or soft sultry snowing that's 100 purrrr -off.) TELEVISION Box 104A, BROADCASTING. Program director who helped build one of Promotion manager for moderate size UHF Situations Wanted -Management New market, New England area. Starting salary upstate York's most successful opera- $6500. Send resume to Box 12A, BROAD- tions. Seeking consultant or program direc- CASTING. tors position. Box 107A, BROADCASTING. Twenty years in broadcasting, last 18 with same company. Currently general manager Program director seeks immediate reloca- Promotion assistant with eastern medium tv station and 2 radio stations. Experienced tion. Highly skilled all phases. 13 years market station. group owned. Some radio all phases, heavy in programming, creative radio television. Currently doing both. and TV experience preferred. Write in sales, labor negotiations. Give me a free College. Family. Blue chip references. Air - confidence. Box 22A, BROADCASTING. hand. I'll give you a clean station and sub- trick Included. Let's talk. Box 112A, BROAD- stantial profits. East preferred. Box 120A, CASTING. BROADCASTING. Male or female with tv experience to man- Young broadcaster seeks more challenging age traffic department in south Florida position. First phone, directional experi- NBC -TV affiliate. Send resume to Box 55A, Harvard graduate, age 43, desires sales man- ence, University trained in engineering, and BROADCASTING. agement opportunity with future. Experi- broadcasting, experienced newsman, runs ence includes administration, local sales, tight board, experienced combo operator. merchandising, in leading northwest sta- Box 129A, BROADCASTING. Producer /director wanted, major market. tion. Excellent agency and direct account Experienced man with good production references. Box 135A, BROADCASTING. Mature, experienced, inventive copywriter know how. Must be capable of taking adman. Master's degree. Available now. Box charge. Excellent benefits, salary. advance- 151A, ment opportunity. Box 92A, BROADCAST- Program manager, fourteen years experi- BROADCASTING. ING. ence third and fourth markets. Box 138A, Need ideas? Commmercial production ideas BROADCASTING. and voices to go with them available for Program director for medium sized south- one salary. Can do morning funny show western market television station. Major Sales exec. 5 years -plus heavy experience but strong on creative ideas. Mimic all network affiliate, top rated. Competitive as program administrator, writer, producer. voices for sample of selling commercials. situation demands aggressive, imaginative Network and local level. Create commer- Write: Apeman. 3903 Nottingham, Detroit, professional looking for more than just cials too. Excellent agency, advertiser con- Michigan. a job. Up to $10,000 starting salary for right tacts in Chicago. midwest. Prefer account attitude and experience. Resume to Box executive post with managerial potential. TELEVISION 94A, BROADCASTING. Midwest or California favored, but opportunity is prime consideration. Box 148A, Newsman for Michigan tv. Responsible BROADCASTING. Help Wanted-Sales news department position with group owned station. Broadcast news background re- General manager. 6 years successful small Television sales. Pennsylvania. Immediate quired. Must be competent air man with market tv management. Seeking larger mar- opening for creative salesman to be Local authoritative delivery. Our employees know ket, better climate. Mature, strong sales, Sales Manager in six months. Send resume of this ad. Send resume, photo, audio tape creative. Employed. Box 158A, BROAD- and income requirements. Box 111A, to Box 137A, BROADCASTING. CASTING. BROADCASTING. Wanted reporter photographer for upper National regional, local sales. Mature. Ex- Tv sales opportunity. VHF station in major midwestern tv station. Darkroom experience cellent sales and personal history. Broad- Pennsylvania market seeks experienced necessary. 18mm experience not necessary. cast industry references. Prefer southwest salesman. This is a solid opportunity with Will train. Emphasis on writing rewriting city with good college facilities. Box 169A, good base salary and incentive. Applicants ability. Prefer young man who lives in BROADCASTING. with at least three years television sales or wants to return to upper midwest. Reply resuNG.me and photo to Box to Box 142A, BROADCASTING. Sales TV director for midwest medium market. Send resume, photo, references and salary. Announcers Box 149A, BROADCASTING. Ambitious man, 33, with 3 years sales, desires change to tv sales. All areas con- Expanded schedule creates need sidered. R. Holland, 540 Flower Street, for experi- Our news department competes with news - Santa, Rosa, California. enced, versatile announcer for VHF, NBC papers, radio, tv stations in our market. affiliate. Applicant must be capable of hand- Need another reporter capable of thinking, ling news, sports, and commercial assign- digging, writing and occasional airing of ments. Excellent opportunity for competent, his exclusive stories on radio and tv. Ex- Announcers reliable man. Include resume, audio tape, perience with 18mm silent and sound equip- VTR or SOF footage, and photo in first ment, but can train right man otherwise letter to: Operations Manager, WCIV Tele- qualified. Car furnished. In letter give ex- TV Weatherman, professional member AMS. vision, Highway 703, Mt. Pleasant (Charles- perience references, picture and salary re- experienced practicing meterologist, BS ton), South Carolina. quired. Frank Sullivan, KGBT- AM -TV, P.O. degree. Box BOA, BROADCASTING. Box 711, Harlingen, Texas. Technical Experienced sportscaster . . radio and tv play by play on all sports, now have Promotion manager. WLOS -TV, the regular tv and radio show. Proficient with Maintenance supervisor. Technician to head WOMETCO Enterprises station serving the 18mm camera, edit film and write script. up studio maintenance shift. Practical ex- six -state Carolina Triad area, needs an ex- Will consider sports, sales combination. perience with supervisory capabilities re- perienced, capable man to head an estab- Good voice and college education. Ex -pro- lished 3 -man department covering audience quired for rapidly expanding operation. promotion, publicity, sales promotion and fessional sportsman. Write Box 44 Salary to $10,000. Box 78A, BROADCAST- merchandising. Enjoyable working and liv- BROADCASTING. ING. ing conditions with a promotion minded organization. If you think you know promo- Top news and commercial announcer. Pro- Assistant chief engineer am -fm tv station. tion, here's rewarding place to prove it. duction and direction experience. Available Major eastern market. Must be college Contact immediately, Morton S. Cohn, Sta- now. Box 147A, BROADCASTING. graduate. Prefer degree in industrial engi- tion Manager, WLOS-TV, Asheville, North neering, but will consider others. Career Carolina. position with good opportunity for advance.. 28, college graduate, three years experience, ment. Excellent salary and benefits. Write radio -TV (On camera). Box 126A, BROAD- Box 56A. BROADCASTING. Newsman for dual city am -tv operation. CASTING. Writing gathering air work. Send resume, picture, film or tape to Bob Johnson, News Experienced on camera. Children's show, Engineering Supervisor. Competent, hard Director, WSAZ AM -TV, Huntington, W. Va. working engineer for major market multi - M.C., dance party. Single. Box 127A, station, unionized tv operation. Must take BROADCASTING. charge of studio xmitter day to day tech- Graduate assistants for teaching and radio nical operations. Salary to $14,000. Box 77A, television station production. School of Talented on camera handyman. Box 128A, BROADCASTING. Speech, Ohio University, Athens, Ohlo. BROADCASTING.

BROADCASTING, January 14, 1963 93 Situations Wanted-(Cont'd) For Sale- (Cont'd) INSTRUCTIONS -(Cone'

Technical Equipment FCC license in 6 weeks. Waldo Brazil in- structor. Lowest tuition, with guaranteed. results. It's Space City's best offer. Houston Experienced, capable supervisor seeking Three 200 foot Blaw -Knox self supporting Institute of Electronics and Broadcasting. permanent position with a future. Eight towers, San Diego, California area. Avail- 1 Main Street. CA 7 -0529. years experience all phases tv, installation, able immediately. Make offer. Box 113A. maintenance, video tape, proof of perform- BROADCASTING. ance, color, etc. Excellent references, proof FCC first phone license in six weeks. of a job well done. Box 84A, BROADCAST- Guaranteed instruction in theory and ING. Fidellpac tape cartridges. Best prices, same laboratory methods by master teachers. day shipment. Old cartridges reconditioned. G. I. approved. Request free brochure. Write for complete Sparta equipment Elkins Radio License School, 2603 Inwood brochure. Sparta Electronic Corporation, Road, Dallas, Texas. Production-Programming, Others 6450 Freeport Blvd., Sacramento 22, Cali- fornia. Elkins Radio License School of Chicago Six weeks quality instruction in laboratory- Program director, currently major market, For methods and theory leading to the F.C.C. looking for stability, permanance. Nine Sale -1948 Television mobile truck RCA First Class License. 14 East Jackson St., years experience every phase programming Type TJ50A without equipment. Will take Chicago 4, Illinois. production. Creative, aggressive. 34, married. best offer. Otis S. Freeman, WPIX Inc., Box 30A, BROADCASTING. 220 East 42nd Street, New York City, Phone No. Code 212, MU 2-6500. Announcing programming, console opera- Prefer West coast. Excellent background. tion. Twelve weeks intensive, practical Program director, news director, newscaster, training. Finest, most modern equipment promotion, merchandising. Can combine Remote Studio Trailer. Complete remote available. G. I. approved. Elkins School of several of these jobs, for smaller market. broadcasting facilities incorporated in 35 Broadcasting, 2603 Inwood Road, Dallas 35, Box 79A, BROADCASTING. foot by 8 foot trailer including the follow- Texas. ing: Custom designed console desk, 2 16. Back your sales staff with commercial copy Rec -O -Cut TT, 2 16. Rec -O -Cut Pack Ups, that pulls in results. Experienced, employed 2 Gates M5235 Equalized Pre -amps, Gates Elkins training now in New Orleans for FCC writer seeks relocation. Box 88A, BROAD- 52 CS Console, RCA On Air Lights. Speakers, First Class License in 6 weeks. Nationally CASTING. 1 Onan 5 kw Generator, 2 Air Conditioners, known for top quality theory and labora- 2 Large neon lighted signs at each end for tory instructions. Elkins Radio School, 333 Calling S.E. & Florida: Desires position in display of station call letters, Many many Saint Charles, New Orleans, Louisiana. television or radio. Experienced in Phil- extras! Call or write Ed Hawkins, Chief adelphia V'S fm -radio & theatre business. Engineer, WITH. 7 E. Lexington Street, Be prepared. Married & wishes to settle in S.E.. Please Baltimore 2, Maryland. LE 9 -7808. First class F.C.C. license in permit me to apply. Box 119A, BROAD- six weeks. Top quality theory and labora- CASTING. tory training. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Attanta, Producer -director, films with fourteen years Georgia. experience in television broadcasting. Box MISCELLANEOUS 139A, BROADCASTING. Since 1946. Original course for FCC first phone operator license in six weeks. Over 420 hours instruction and over 200 hours TO BUY 30,000 Professional Comedy Lines! Topical guided discussion at school. Reservations WANTED laugh service featuring deejay comment, required. Enrolling now for class starting introductions. Free catalog. Orben Comedy April 24. For information, references and Books, Atlantic Beach, N. Y. reservations, write William B. Ogden Radio Operational Engineering School, 1150 West Equipment Olive Ave., Burbank, California. "Deejay file." Quotes, kickers, liners, record info, hints. Complete program package for Since 1937 Hollywood's oldest school de- Wanted to buy -Motorola MV -30, 1 watt deejay and P.D.'s. $10.50. Del Mar Radio voted exclusively P. O. Box 61, to Radio and Telecom- microwave system for use in 8875 -7125 STL Features, Corona Del Mar, munications. Graduates on more than 1000 band. George F. Sprague, WLOS -TV, Box California. stations. Ratio of jobs to graduates approxi- 2150, Asheville, North Carolina. mately six to one. Day and night classes. Need Write for 40 page brochure and Graduate cathode ray tubes, DuMont type Religious time now available. Reasonable, placement list. Don Martin School of Radio K1317P15. new or used. Will pay top price W -RIP. Chattanooga, Tennessee. for good tubes. Contact Chief Engineer. and Television Arts & Sciences, 1653 North KOAT-TV. Box 4156, Albuquerque, New Cherokee, Hollywood, California. Mexico. Special rates to Christian religious broad- "Are you Cold ?" Do you need first phone? Used 3 or 5 kw fm transmitter, RCA pref. casters 6 AM to 9 AM. WTOS, Milwaukee 13, Wisconsin. Sunny Florida . . . Gulf Beaches ... and No junk! Full details to KPLX, 925 Culebra, an FCC first pone in flve(5) weeks Hillsborough. California. "Guaranteed." Latest teaching methods.- Connect with modern commercial station. Modulation transformer for RCA BTA -5F Add -a -voice to your staff. 5 Philadelphia an- Radio Engineering Institute of Florida, Inc., transmitter. Stock #46394. Radio Station nouncers will tape for your market. Com- 3044 Bay Street, Sarasota, Florida. WSBT, 300 W. Jefferson Blvd., South Bend, mercials and news weather sports intros. Indiana. Weekly service optional. Box 170A, BROAD- CASTING. San Francisco's Chris Borden School of Modern Radio Technique. Graduates all over the country. 1st phone, DJ instruction. For Sale One line gag drop ins. 50 voice tracks. Send placement. Free illustrated brochure. 259 your tape $5. Will service your d.j. shows Geary St. with Taylor -made gags or one -liners for your or your sponsors. Box 171A, BROAD- CASTING. Jobs waiting for first phone men. Six weeks Equipment gets you license in only school with operating 5kw station. One price includes everything, even room and board. American Am, fm, tv equipment including transmit- Academy of Electronics, 303 St. Francis ters, orthicons, iconoscopes, audio, moni- BUSINESS OPPORTUNITY St., Mobile, Ala. tors, cameras. Electrofind, 440 Columbus Ave., N.Y.C. Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. Xmission Line; Teflon insulated, 1%" rigid. Anxious to invest in and work with cur- Day and evening classes. Placement assist- 51.5 Ohm flanged with bullets and all hard- rent owner of going radio station. Eventual ware. New -unused. 20 foot length ance. Announcer Training Studios, 25 W. for possibility of full purchase. 17 years radio 43rd, N. Y. OX 5 -9245. $40.00. Quantity discounts. Stock list avail- sales and management. Box 167A, BROAD- able. Sierra -Western Electric, 1401 Middle CASTING. Harbor Road, Oakland 20, California. Tam - EMPLOYMENT SERVICE plebar 2 -3527. Electronic test equipment bought and sold. A -OK Electronics, P. O. Box 38350, Holly- INSTRUCTIONS BETTER JOB? wood California, H011ywood 5 -8774. ALL BROADCAST PERSONNEL PLACED ALL MAJOR U. S. MARKETS RCA UHF TV Antenna. State channel, type MIDWEST SATURATION number, condition and cash price FOB Write for application NOW truck. Box 175A, BROADCASTING. FCC first phone license preparation by correspondence or in resident classes. BROADCAST RCA 12 Bay fm antenna, less than 6 months Grantham Schools are located in Hollywood, old, taken in trade for new Jampro fin Seattle, Kansas City and Washington. Write EMPLOYMENT SERVICE 40 antenna. Will retune between 100 and 108 for our free -page brochure. Grantham 4825 10th Ave. So. Mc. Make offer. Jampro Antenna Company, School of Electronics, 1505 N. Western Ave. 7500 14th Avenue, Sacramento, California. Hollywood 27, California. Minneapolis 17, Minn.

94 BROADCASTING, January 14. 1963 RADIO Situations Wanted -(Cont'd) Help Wanted- (Contd) Help Wanted -Sales Production- Programming, Others Production-Programming, Others januisoininmininiiniumpinimammintil PROGRAM DIRECTOR -AIR 1 OPENINGS i PERSONALITY u SIX SALESMEN Crack air personality-PD avail- Wanted: Top Woman Personality Radio, Television and /or able for permanent job in top 60 _ Ad Agency Experience market size city and $160 week. for major east coast TV 8 Radio sta- I A Necessity Really deliver modern radio au- High -caliber men, free to travel, with dience. Want exit from national tion. Must be able fo represent the accustomed earnings $25,000 to yearly. programming firm with new, station both on and off the air by I Travel and entertainment allowance, original ideas. Let's talk! plus commissions. Box 98A, BROADCASTING. conducting daily TV and Radio shows, I Call Main Office, HA 6-9266, Boston, attending women club meetings and Mass., or New York City Office, EL 5- 4911, for appointment. Interviews will = luncheons, handling interviews and cov- Management be hald in accessible area. ering news and features u "Call only if you are a salesman" of interest to j women. Send resume and picture fo !_ COMMERCIAL PRODUCERS. INC, I

405 Park Square ï3uilding President Or Executive VEEP Box 1 62A, Broadcasting U Boston, Massachusetts j Well -known broadcaster with un- ;i RI Millin U usual background in major- market, group radio operation. Announcers Knows the business from original INSTRUCTIONS construction, through successful operations, to capital gain. Pre- Illullllllllllllt tlgmwmn flllfiltmhglinutllllgonumul fer publicly -held corporation. ! Can invest. RADIO-TV ANNOUNCING TRADE SNOW TIRES FOR I COURSES Box 106A, BROADCASTING WATER SKIS! ! ! ENGINEER & 1st FONE COURSES E 1/ you are good enough, this is your Active Placement Service. opportunity in the land of sunshine. TELEVISION Attention Managers: A few Outstanding 5 A leading network station in a major A nnoun,ers now available for radio -tv. market is looking southern California Help Wanted KEEGAN TECHNICAL INSTITUTE No but the bright v. for a top dj. "Rock" E. "Since 1 947" sound of music and news demanding g. bril- Technical 207 Madison, Memphis, Tenn. only quality showmanship and O

liance of presentation. 1f you think 9111[] III II I II III Itl I II I II II II 111111 IIIIC]I IIIII I III II 011111IlprIl1111111I Illltl Illllltlll IIIIC]Illlilllllli c- II II I I I I I Il II II I I I I II I11111111111111aI I1111111aI IIIrOaIIIInI I I11111111111111Ila1111111111InIaIL you qualifiy, send audition tape, photo and resume in complete confidence. ENGINEERS 5 Opening for Supervisor, Studio Miscellaneous Box 108A, BROADCASTING. and Transmitter. Salary open. = Full company paid insurance plan and other benefits. Send full Resume to WAIM, WCAC = I AND PHOTO BLOWUPS WAIM -TV, Anderson, South Promotion dramatized with our giant Carolina. photo displays from your copy. More daIIIIIIIIIIII11Iin lI II11111@ IIIIIII IIIIIIIIIuIIIIII IIIIII II111111 111111 or II IIIIIIII IIIzszIIIIII8 stations annually use our effective nation- Production- Programming, Others wide service. Price list on request. Dis- play art since 1899. Production- Programming, Others STITES PORTRAIT COMPANY KTRH Easton Texas Shelbyville, Indiana Expanding our programming, if you are a bright personality we need you. Contact Buddy McGregor THE FUTURE IS OPEN . GOSPEL RADIO NETWORK KTRH .. 1520 Main St. CA 7.4361 for a young man who knows he will be suc- Puyallup, Washington cessful as promotion assistant with leading This man has imagi- RADIO television station. young nation, energy, drive and the intellectual PAID RELIGION SITUATIONS WANTED need to create and grow. If you are the right man the future will bring higher man- Production- Programming, Others agement responsibilities. Although it might help, previous radio or tv experience is not STATIONS OWNERS essential. But an interest in research is. Complete analysis of your station prob- LOS ANGELES LISTEN Are you this young man? Write to us. We lems. Sales, programming, news, personnel, etc. Prescribe formula for the success- Personality production, news and would like to know your background, your ful operation of your station or stations. Furnish personnel good voice. Can suit your sta- immediate and long range goals and your new if necessary. Top salary. Cur- Write: tion's approach. reasons for thinking you are the man. rently employed. Good ass't. PD Business Research Co. material. Box 60A, BROADCASTING Box 2357, Fort Lauderdale, Florida Box 96A, BROADCASTING All inquiries confidential,

BROADCASTING, January 14, 1969 . 95 Continued from page 88 MISCELLANEOUS-(Contd) For Sale- (Cont'd) scheduled, and postponed commencement Stations of hearing until date to be determined during further prehearing conference to be held on Jan. 21 in proceeding on its application and Griffith Bcstg. Corp. for new am BROADCAST CONSULTANT STATION FOR SALE stations in Buena Vista and Lynchburg, Northwest Daytimer 1 kw. New both Virginia, respectively. Action Jan. 2. Broadcast pioneer withdrawing from active equipment ... good lease. Aver- By Hearing Examiner Jay A. Kyle ownership -management and now available age gross $45,000. Will take cash Upon request by Geoffrey A. Lapping, for limited Consultation. Can trouble -shoot $40,000 & include acct. rec plus continued Jan. 9 prehearing conference to Jan. 21, at which all aspects of station operation, construc- cash in bank. time oral argument will Write 36A, BROADCASTING. be held on Lapping's notice of intent to tion, sale- purchase, financing. Have made take depositions, and continued Jan. 21 hearing to Feb. 11 in proceeding his appli- $1 million plus for self and others. My cation for new am in Blythe, Calif. Action Jan. 7. know -how may help your balance sheet. STATIONS FOR SALE - Granted petition by Secretary of Army and ordered that exchange of exhibits shall Box 105k BROADCASTING NORTHWEST. Trade area exceeds 275,000. Daytime. Gross $60,000 in 1962 but has be accomplished by Feb. 18 in lieu of Jan. done as high as $90,000. Operates for $4500 15, and continued Feb. 18 hearing to March monthly. Asking $10,000. 29% down. 18 in proceeding on am application of KDIA Inc. (KDIA), Oakland, Calif. Action MIDWEST. Exclusive daytime. Billing close Jan. 7. to $40,000. Asking $60,000. 29% down. Upon request by Progress Bcstg, Corp. JACK L. STOLL & ASSOCS. (WHOM), New York, N. Y., scheduled For Sale further prehearing conference for Jan. 8 in Suite 600-601 6381 Hollyw'd Blvd. proceeding on its application. Action Jan. 4. Los Angeles 28, Calif. HO 4 -7279 Continued Jan. 23 hearing to Feb. 19 in Stations proceeding on applications of Olney Bcstg. Co. and James R. Williams for new am stations in Olney, Tex., and Anadarko, Okla., respectively. Action Jan. 3. -CONFIDENTIAL NEGOTIATIONS Granted request by Broadcast Bureau and scheduled further prehearing For Buying and Selling - To buy or sell Radio and /or TV prop- confer- erties contact. ence for Jan. 9 in proceeding on applica- RADIO and TV STATIONS tion of Geoffrey A. Lapping for new am in PATT McDONALD CO. Blythe, Calif. Action Jan. 3. in the eastern states and Florida Upon request by Broadcast Bureau, P. 0. BOX 9266 - CL 3 -8080 W. B. CRIMES & CO. extended from Jan. 4 to Jan. 14 time to AUSTIN 17, TEXAS file proposed findings and from Jan. 10 to 2000 Florida Avenue, N.W. Jan. 18 for replies in proceeding on appli- Washington 9, D. C. cation of Austin Bcstg. Inc. for new tv to DEcatur 2 -2311 operate on ch. 24 in Austin, Tex. Action Jan. 3. Granted motion by J. B. Fait Jr. and Fla. single daytime $28M terms corrected as requested transcript of record THE PIONEER FIRM OF TELE- Ariz. small fulltime 78M 2996 in proceeding on his application for new am in 2. VISION AND RADIO MANAGE- Fla. medium power 150M 29% Sheffield, Ala. Action Jan. Fla. medium fulltime 185M 54M Granted joint petition by Radio Eliza- MENT CONSULTANTS N.C. metro daytime 125M 50% beth Inc. and Jupiter Assoc. Inc. to extent ESTABLISHED 1946 Pa. metro daytime 200M 50M of continuing Jan. 28 hearing to March 4, and others: and ordered that exchange of written ex- Negotiations Management hibits shall be accomplished by Feb. 4 and Appraisals Financing CHAPMAN COMPANY notification of witnesses desired for cross examination by Feb. 11, in proceeding on HOWARD S. FRAZIER, INC. 1182 W. Peachtree St., Atlanta 9, Ga. their applications and Somerset County 1736 Wisconsin Ave., N.W. Bcstg. Co. for new am stations in Elizabeth, Washington 7, D. C. Matawan and Somerville, all New Jersey, respectively. Action Jan. 2. Ordered that deposition of Robert Roddy before notary public in Phoenix, Ariz., on Jan. 2 shall not be taken in proceeding on application Unlimited, Local Frequency of Geoffrey A. Lapping for new NEED am in Blythe, Calif. Action Dec. 31. exclusive, southwest. Solid operation HELP? ownership By Hearing Examiner Chester F. programs and finances same Naumowlcz Jr. lengthy period. All circumstances confidential. Formalized by order certain agreements reached and rulings made at Jan. 4 pre - Box 73A, BROADCASTING LOOKING FOR A JOB? hearing conference in proceeding on am application of Southwestern Bcstg. Co. of Mississippi (WAPF), McComb, Miss., scheduled certain procedural dates. and continued Jan. 17 hearing to March 12. Action SOMETHING TO BUY Jan. 4. EAST COAST Formalized by order certain agreements FLORIDA reached and rulings made at Jan. 3 hearing in proceeding on applications of Edina Full -time radio station realistically priced Corp. and Tedesco Inc. for new am sta- OR SELL? tions in Edina and Bloomington, both Min- growth area. nesota, respectively. and scheduled dates for applicants to produce certain witnesses Box 69A, BROADCASTING. for cross- examination and scheduled Jan. 21 for resumption of hearing. Action Jan. 3. In consolidated am proceeding on appli- For Best Results cations of William S. Cook, Colorado Springs, Denver Area Bcstrs. (KDAB), For Sale Arvada, both Colorado, and Charles W. You Top A Stone (KCHY), Cheyenne. Wyo. in Does. Can't 14815 -7, ordered that, unless some party Stations hereto formally requests prehearing conference by Jan. 10 to discuss modified is- CLASSIFIED AD sues, provisions of Examiner's Nov. 21, 1962, order shall apply to issues as modified by a>rGUN-GEN Review Board's Dec. 28, 1962, memorandum ARIZONA FÜLLTIMER $50,000 with opinion & order. Action Jan. 2. 810,000 down, terms. Granted petition by Broadcast Bureau and extended from Dec. 31 to Jan. 10 time CALIFORNIA DAYTIMER GROWING MET in to file proposed findings and from Jan. 31 $105,000, terms. to Feb. 11 for replies in proceeding on ap- TELEVISION, PACIFIC STATES Good tv plications of W.W.I.Z. Inc. for renewal of Mkt. asking $300,000. license of WWIZ Lorain, Ohio, etc. Action Dec. 31. FM's $65,000, $100,000, 125,000. E1M1B ROAD CASTING WILT GUNZENDORFER By Hearing Examiner Herbert Sharfman THE BUSINESSWEENLY OF TELEVISION AND RADIO AND ASSOCIATES Scheduled further hearing for Jan. 10 Licensed Broken Phone OL 2-8800 in matter of revocation of cp of Martin R. 864 Se. Robertson, Los Angeles 38, CaRL Karig for WIZR Johnstown, N. Y., et al. Action Jan. 2.

96 (FOR THE RECORD) BROADCASTING, January 14, 1063 BROADCAST ACTIONS 1963; WRAN Dover, N. J., to March 15, Pennsylvania Bcstg. Inc. To 1450 kc. 250 w, by Broadcast Bureau 1963; KVET Austin, Tex., to Feb. 28, 1963; 1 kw -LS, unl.; from 1430 kc, 500 w -D. WTTT Amherst, Mass., to March 19, 1963 WLSM Louisville, Miss. - Louisville Actions of Jan. 8 WA QI Ashtabula, Ohio, to April 26, 1963 Bcstg. Corp. To 1270 kc, 5 kw -D; from 1270 KPOI Honolulu, Hawaii, to Feb. 28, 1963 kc, 1 kw -D. KUKA San Antonio, Tex.-Granted in- KGRB West Covina, Calif., to May 26, 1963 WGKV Charleston, W. Va. -Edgar L. creased power on 1250 kc, D, from 500 w WISA -FM Isabela, P. R., to March 31. 1963 Clinton. To 1490 kc, 250 w, 1 kw -LS, unl.: to 1 kw; remote control permitted; condi- WITN -TV Washington, N. C., to Jan. 26 from 1490 kc, 250 w, unl. tions. 1963. Corydon, Ind.- Harrison Radio Inc. 1550 WOAP Owosso, Mich. increased -Granted Action of Dec. 26 kc, 250 w -D. power on 1080 kc, D, from 250 w to 1 kw, Westwego, La.-Jefferson Radio Co. 1540 and installation of new trans.; conditions. WADO New York, N. Y.-Granted license kc, 500 w -D. KVEN -FM Ventura, Calif.- Granted li- covering installation of trans. (previously KEBE Jacksonville, Tex. -Wells, Waller cense for fm station and specify type trans. licensed to WHBI Newark, N. J.) as alter- & Ballard Inc. To 1400 kc, 250 w, 1 kw -LS, WRDW -TV Augusta, Ga.- Granted mod. nate main trans.; and remote control per- unl.; from 1400 kc, 250 w, unl. of cp to change type trans., type ant., and mitted; condition. WKEI Kewanee, Ill.- Kewanee Bcstg. make changes in ant, system and equip- Co. To 1450 kc, 100 w, 500 w -LS, unl.; from ment. WTCW Whitesburg, Ky.- Granted request 1450 kc, 100 w, unl. KVEN Ventura, Calif.- Granted mod, of for mod. of pre- sunrise operation condition WMIA Arecibo, P. R.- Abacoa Radio cp to change studio and ant.-trans. location; attached to Nov. 28 grant of cp to increase Corp. To 1070 kc, 500 w, 5 kw -LS, unl.; and granted extension of completion date daytime power to 5 kw, to extent of au- from 1070 kc, 500 w, unl. to June 26. thorizing operation with non -DA with 1 kw WNCO Ashland, Ohio -Radio Ashland Granted cps to replace expired permits between 4 a.m. and local sunrise until final Inc. To 1340 kc, 250 w, 1 kw -LS, uni.; from for following new vhf tv translator stations: decision is reached in Doc. 14419 or until 1340 kc, 250 w, unl. KO9AA, Star Valley Tv System Inc., Thayne, directed to terminate such operation, which- KHDN Hardin, Mont. -Big Horn Coun- Wyo.; K13BS, Stuart Community Club Inc., ever occurs first. ty Musicasters. To 1230 kc, 250 w, 1 kw -LS, Stuart, Nebr.; KO9BF, Deer Lodge Com- unl.; from 1230 kc, 250 w, unl. munity T. V., Deer Lodge. Mont.; KO8DS, WJOE Ward Ridge, Fla.- Little Joe En- Quemado Tv Assn., Quemado, N. Mex.; Rulemakings terprises. To 1080 kc. 1 kw -D; from 1570 kc, K11ES, KO6CP, Dell Valley Tv Assn., Dell 250 w -D. City, Tex.; K11CA, K13CC, Browning T. V. FINALIZED Bayamon, P. R.- Alfredo B. Diaz. 1600 Club. Browning, Mont.; K1OAH, Chico T. V. 5 -1, unl. Booster Club, Paradise Valley, Miner Basin, By report & order, commission finalized kc, kw, DA rulemaking in Doc. 14809 and shifted WMPO Middleport- Pomeroy Ohio -Ra- and Emigrant, all Montana. reser- from WHIM Memphis, Tenn.- Granted author- vation from ch. 15 to ch. 12 for non- dio Mid -Pom Inc. To 1390 kc, 5 kw -D; commercial educational use in Moscow, 1390 kc, 1 kw-D. ity to remain silent for period ending March Idaho, and 27, pending solution of financial difficulties. retained ch. 15 for commercial Chattahoochee, Fla. - Chattahoochee use in that city. U. of Idaho had petitioned Bcstg. Co. 1580 kc, 1 kw -D. for reservation of vhf channel. Action Jan. Utuado, P. R.- Central Bcstg. Corp. 1530 4 Actions of Jan. 3. kc, 250 w, 1 kw -LS, unl. WTRF -TV Wheeling, W. Va.-Granted cp , Wallingford to change ERP to 306.2 kw vis. and 153.1 PETITIONS FOR RULEMAKING FILED Inc. V1380 ko, 5 kw,o DA- , unl. kw aur. (both horizontal), change type ant., WBPZ Lock Haven, Pa. -Lock Haven KTCA -TV St. Paul, Minn. -Requests Corp. To 1230 kc, 250 w, 1 kw -LS, make changes in ant. system and change amendment of Sec. 3.606 of rules so as Bcstg. ant. height to 960 ft. to unl.; from 1230 kc, 250 w, unl. reserve uhf ch. 17 for non -commercial pur- Bcstg. Corp. WBIR -TV Knoxville, Tenn.- Granted cp poses in Minneapolis -St. Paul area. Re- WEEL Fairfax, Va.-O. K. to change trans. location to two miles To 1310 kc, 500 w, 1 kw -LS, DA -2, unl.; ceived Dec. 26. -N, unl. southwest of Blaine, Tenn., change type WAKR-TV Akron, Ohio Requests from 1310 kc, 500 w, 1 kw-LS, DA ant., make changes in ant. system and ant. amendment of Sec. - WETC Wendell- Zebulon, N. C.- Wendell- 3.606 of rules so as to 5 kW -D, DA; height to 1,870 ft. make following changes in table of assign- Zebulon Radio Co. To 540 kc, ments: Akron, Ohio: add ch. 23 +, delete from 540 kc, 250 w -D. Action of Jan. 3 ch. 49+; Massillon, Ohio: add 49+, delete Monette, Island Bcstg. ch. 23 +. Received Jan. 2. Co. tt , 250 k. Buffalo KXJB -TV Valley City, N. Dak.- Granted KLOU Lake Charles, La. -Dixie Bcstrs. mod. of license to change main studio loca- 1580 kc, 1 kw, DA -N, unl.; from City, N. Inc. To tion from Granger Hill, Valley Processing line 1580 kc, 1 kw, DA -1, unl. Dak. to West Fargo, N. Dak. KFKA Greeley, Colo.-Mid- Western Ra- DA -N, Notice is hereby given, pursuant to Sec. dio Corp. To 1310 kc, 1 kw, 5 kw -LS. Actions of Jan. 2 1.354 (c) of commission rules, that on Feb. unl. from 1310 kc, 1 kw, DA-N, unl. 12, 1963, standard broadcast applications WKWK Wheeling, W. Va.- Community WIOK Normal, Ill.- Granted license for 1 -LS, unl.; am and specify studios at trans. site. listed in attached appendix will be consid- Bcstg. Inc. To 1400 kc, 250 w, kw WCDR -FM Cedarville, Ohio -Granted li- ered as ready and available for processing. from 1400 kc, 250 w, unl. cense for noncommercial educational fin. Pursuant to Sec. 1.106 (b) (1) and Sec. KNCO Garden City, Kan. Ark- Valley WVJS Owensboro, Ky.- Granted licenses 1.361 (c) of commission rules, application, Bcstg. Inc. To 1050 kc, 5 kw -D. DA: from covering increase in day power and installa- in order to be considered with any appli- 1050 kc, 1 kw -D. tion new trans.; condition; and use of old cation appearing on attached list or with Belfast, Me. -Mid -Coast Maine Bcstrs. main trans. as aux. trans. any other application on file by close of Inc. 1230 kc, 250 w, unl. WTIC -FM Hartford, Conn. -Granted li- business on Feb. 11, 1963, which involves Brush, Colo.-United Bcstg. Co. 1470 kc, cense covering changes in ERP, ant. height, conflict necessitating hearing with applica- 5 kw -D. ant., and installation new trans. and new tion on this list, must comply with interim WHPL Winchester, Va.- Shenval Bcstg. ant. criteria governing acceptance of standard Corp. To 610 kc, 500 w, DA -2, unl.; from 610 KZZN Littlefield, Tex.-Granted license broadcast applications set forth in note to kc, 500 w -D, DA. covering installation of new trans. as al- Sec. 1.354 of commission rules and be sub- KTYM Inglewood, Calif. -Albert J. Wil- ternate main. stantially complete and tendered for filing liams. To 1460 kc, 500 w, 5 kw -LS, DA -2, WKJR Muskegon Heights, Mich.- Granted at offices of commission in Washington, unl.; from 1460 kc, 5 kw -D, DA. mod. of cp to change type trans. D. C., by whichever date is earlier: (a) White Sulphur Springs, W. Va.-Earl Granted licenses for following fm sta- close of business on Feb. 11, 1963, or (b) M. Key. 1080 kc, 250 w -D. tions: WADV Buffalo, N. Y., and WTBO- earlier effective cut -off date which listed Mich. H. Wirth. 1110 kc, 250 FM Cumberland. Md. application or any other conflicting appli- Mason, -M. cation may have by virtue of conflicts ne- w -D. cessitating hearing with applications ap- WBRN Big Rapids, Mich. -WBRN Inc. Actions of Dec. 26 pearing on previous lists. Attention of any To 1460 kc, 1 kw, DA-N, uni.; from 1460 kc, Granted renewal of licenses for follow- party interest desiring to file pleadings con- 1 kw -D. ing stations: KCNY San Marcos, Tex.; cerning any pending standard broadcast WMAX Grand Rapids, Mich -Atlas KDAV Lubbock, Tex.; KDJI Holbrook, application pursuant to Sec. 309 (d) (1) of Bcstg. Co. To 1480 kc, 5 kw -D; from 1480 Ariz.; KELK Elko, Nev.; KEOS Flagstaff, Communications Act of 1934, as amended, kc, 1 kw -D. Ariz.; KEVT Tucson, Ariz.; KEYY Provo, is directed to Sec. 1.359 (i) of commission WTAQ LaGrange. Ill. -S & S Bcstg. Co. Utah; KFLD Floydada, Tex.; KHBL (FM) rules for provisions governing time of filing To 1300 kc, 500 w, 5 kw -LS, DA -2, uni.; Plainview, Tex.; KHJ Los Angeles, Calif.; and other requirements relating to such from 1300 kc, 500 w, 1 kw -LS, DA -2, uni. KMUZ (FM) Santa Barbara, Calif.; KNDE- pleadings. Adopted Jan. 3, 1963. Applica- KPLT Paris, Tex. -KPLT Inc. To 1490 FM Aztec, N. Mex.; KPEP San Angelo. tions from top of processing line: kc, 250 w, 1 kw -LS, uni.; from 1490 kc, 250 Tex.; KPGE Page, Ariz.; KPIN Casa East Lansing, Mich. -WGSB Bcstg. Co. w, uni. Grande, Ariz.; KQXR (FM) Bakersfield, 730 kc, 500 w -D, DA. KWBE Beatrice, Neb.-MIA Enterprises Calif.; KRCM (FM) Santa Barbara, Calif.; WIOK Normal, Ill.- McLean County Inc. To 1450 kc, 250 w, 1 kw -LS, uni.; from KARR Ruidoso, N. Mex.; KRUX Glendale, Bcstg. Co. To 1440 kc, 500 w, 5 kw -LS, DA- 1450 kc, 250 w, Unl. Ariz.; KSPT Sandpoint, Idaho; KVCV Red- 2, unl.; from 1440 kc, 1 kw -D, DA. Burnsville, N. C.-James B. Childress. ding, Calif.; KVIP Redding, Calif.; KWYK WADA Shelby, N. C.- Cleveland Coun- 1540 kc, 1 kw -D. Farmington, N. Mex.; KZIP Amarillo, Tex.; ty Bcstg. Inc. To 1390 kc, 500 w, 1 kw -LS, WHFB St. Joseph, Mich. -Palladium WLAT Conway, S. C.; KRHM (FM) Los DA -N, uni.; from 1390 kc, 500 w -D. 1060 kc, 5 kw -D, 1 kw Angeles, Calif.; KNBA KDIX Dickinson, N. Dickinson Ra- Publishing Co. To Vallejo, Calif.; C.- (CH); from 1060 kc, 1 kw-D. KFJB Marshalltown, Iowa; KFMM (FM) dio Assn. To 1230 kc, 250 w, 1 kw -LS, unl.; Kingsport Tucson, Ariz.; from 1230 kc, 250 w, uni. WKPT Kingsport, Tenn. - KlEE Palo Alto, Calif.; 1 -LS, uni.; KNEV (FM) Reno, Nev.; KPGM Hendersonville, N. C. Mountainaire Bcstg. Inc. To 1400 kc, 250 w, kw (FM) Los - 1400 kc, 250 w, uni. Altos, Calif.; KRTR Thermopolis, Wyo.; Corp. 1600 kc, 1 kw-D, DA. from Ga. KPRB Redmond, Ore.-KPRB, To 1240 KSPC (FM) Claremont, Calif.; KVLV WDUN Gainesville, - Northeast 1240 kc, 250 w. Fallon, Nev.; KVML Sonora, Calif.; KWTC Georgia Bcstg. Co. To 1240 kc, 250 w, 1 kw- Ice, 250 w, kw -LS, SH; from Barstow, Calif. LS, unl.; from 1240 kc, 250 w, 1 kw -LS, SH. Following stations were granted exten- DA -D, uni. WPAT Jersey City, N. J.-Capital Cities sions of completion dates as shown: WCEN- WCON Cornelia, Ga.- Habersham Bcstg. Bcstg. Corp. To Jersey City from Paterson, FM Mt. Pleasant, Mich., to March 1, 1963; Co. To 1450 kc, 250 w, 1 kw -LS, uni.: from both New Jersey. WYDD (FM) New Kensington, Pa., to Feb. 1450 kc, 250 w, uni. Kissimmee, Fla. -Radio Florida Bcstrs. 28, 1963; WIOU Kokomo, Ind., to Feb. 28, WCHB Inkster, Mich. -Bell Bcstg. Co. 1080 kc, 5 kw -D. 1963; WKVT Brattleboro, Vt., to April 11, To 1440 kc, 1 kw, DA -2, uni.: from 1440 kc, WTTL Madisonville. Ky.- Hopkins Coun- 1983; WTPA -FM Harrisburg, Pa., to May 11, 1 kw -D, DA. ty Bcstrs. To 1310 kc, 500 w, 1 kw -LS. DA- 1963; WCRV Washington, N. J., to Feb. 28, WFRA Franklin, Pa. - Northwestern N, uni.; from 1310 kc, 500 w -D. BROADCASTING, January 14, 1963 97 CBS FOUNDATION INC. News Fellowships for 1963 -1964

CBS Foundation established in 1957 at Co- Applications roust be postmarked not later than March r, 1963. .The Selecting Committee will announce its selections lumbia University in New York a group of one- early in April ... year CBS Foundation Fellowships, for eligible Requirements for Applicants persons engaged in news and public affairs in the r. Qualification in one of the folloWing categories: A. News and public affairs staff employes of (i) CBS News, (2) radio and television field. The Fellows have all CBS Owned radio stations, (5) CBS Owned television stations, University expenses paid and in addition receive (4) US. stations affiliated with CBS Radio, but not owned by it, and (5) U.S. stations affiliated with the CBS Television a stipend designed to cover living and other nec- Network, but not owned by it. B. Regular members of the staffs of non -commercial education- essary costs during the fellowship year. Eight fel- al radio and television stations who arc engaged for a sub- lowships are offered for 1963 -1964. stantial portion of their time in news and public affairs programs. C. Teachers of courses in the techniques of radio and television Purpose of the Fellowships news and public affairs at colleges and universities. CBS Foundation has established the fellowships to offer a year An applicant must be fully employed in one of Categories A. B and C, and must have sufficient full -time experience in the of study for men and women in radio and television news and field to indicate ability and promise of greater development. public affairs who show promise of greater development and 2. A statement by the applicant's employer promising the ap- who seem most likely to benefit from the study year provided. plicant his present job, or an equivalent job, at the end of The fellowships make it possible for a holder to select, from the fellowship year. the wide curriculum of Columbia University, courses which, in g. A statement covering the applicant's personal history; edu- the opinion of the Fellow and with the advice of a University cational background; experience in news and public affairs; representative, can contribute most advantageously to a broad- and the studies the applicant desires to pursue and the rela- ening and strengthening of his background for continued work tion of these studies to work performed or contemplated. in news and public affairs. Courses may range across such varied Tlie (for 1963 -,96i) fields as diplomatic history, economics, modern languages. Far Selecting Committee Public Members Eastern affairs, political science, labor relations, public admin- MARK ETHRIDGE, Chairman of the Board, The Courier -Journal and istration, American history. With the approval of thc Univer- The Louisville Times; Trustee, Ford Foundation; former President, sity, the Fellow may become a candidate for a graduate degree. National Associaliou of Broadcasters; former Director, Associated Press; former Chairman, U.S. Advisory Commission on Information. In addition to the study program, CBS Foundation Fellows ALFRED A. KNOPF, Chairman of the Board, Alfred A. Knopf, Inc.; will meet from time to time as a group to hear invited speakers former member and Chairman, Advisory Board on National Parks, on subjects related to the news and public affairs field and to Historic Sites, Buildings and Monuments; member, Overseers' I'isiling Committees, History and English Departments, Harvard University discuss these subjects with them. The Fellows also will be in- and Council of the Institute of Early American History and Culture, vited from time to time to observe and discuss news and public Williamsburg, I' irginia. SOL TAISHOFF, President, Publications, Inc.; affairs programs and techniques at CBS News offices and studios Broadcasting Editor and Publisher, Broadcasting and Television Magazines; former Presi- in New York. dent, Broadcast Pioneers; member Awards Committee, Saturday Re- view; recipient Distinguished Service in Journalism Award, University The Fellowship Year of Missouri, ,953; former National President, Sigma Delta Chi. Columbia University Members While Fellows will be expected to meet the attendance stand - LAWRENCE H. CHAMBERLAIN, lire President. which anls of the courses in they enroll, no final examination RALPH S. HALFORD, Dean of Graduate Faculties. or paper or report will be required. The year is intended to be CBS Foundation Members one in which promising people can, through detachment from RICHARD S. SALANT, Presidenl of CBS News. BLAIR CLARK, General Manager and lire President of CBS News. their routine work, find both formal and informal opportuni- The Selecting Co ce reserves the right to revoke or termi- ties to build up their knowledge of particular subjects and, at nate an appointment in cases where it deems such action advis- the same time, increase their understanding of thc potentialities able. The decisions of the Committee are final. of radio and television for news and public affairs programming. All expenses at Columbia University (including tuition and The seventh series of fellowships, for the academic year I968- special charges) will be paid for each Fellow. In addition, each 196q, will start in September '963. Fellow will receive a stipend for living and other expenses. Address request for application or other correspondence to: These stipends are adjusted to individual family -size situations, and are therefore of varying amounts; they are intended, with the JULIUS E. BRAUNER Executive Director, CBS Foundation Inc. expenses paid to Columbia on behalf of each Fellow, to aver- 485 Madison Avenue, New York :x, N.Y. age approximately $8000 for each Fellow for the academic year. OUR RESPECTS to Leslie Combs Bruce Jr. Maximum ad budgets for aggressive sales support

Les Bruce, vice president for adver- ing his indoctrination into agency op- the top 10 and it helped make Purex a tising and marketing research of Purex erations, Les began his education in national name." Corp., Lakewood, Calif., represents a soap- and -detergent advertising as assist- Purex stayed with The Big Surprise new school of advertising men who bear ant account executive on the Tide ac- for two seasons ( "until we felt there little resemblance to the grey flannel count, working on copy, copy research, were getting to be too many quiz shows ad men of fictional fame. To Les and trade advertising and media for the on the air "), then became the original his cohorts advertising is not "the ad P &G detergent. In 1953, he moved to sponsor of Perry Mason (with Libby - game," but an integral part of the over- Sherman & Marquette (no longer in Owens-Ford). "Then a year away from all business operation which should be existence), to work on Colgate's Ajax television convinced us that with six employed in a businesslike manner to cleanser and Cashmere Bouquet toilet national or nearly national brands to produce the best results for the com- soap. advertise we needed its impact and its pany they represent. Young Man Goes West Not long coverage and its effect on our own sales Answering a question at the 1962 after his move to S&M, Les met Craig force and the trade as well as the pub- meeting of Purex stockholders, Mr. Davidson, who had left a New York lic. An hour would be ideal, but we Bruce said: "In our planning we strive agency berth (at Compton Adv.) and couldn't afford an hour each week. to produce the maximum advertising was then head of marketing (including "We asked Weiss to explore the prob- and sales promotion budget for aggres- advertising) for Purex. Les had for lem with NBC and we got a package sive sales support within the profitabil- some time been feeling that he'd spent of seven special dramatic programs. ity goal of our overall operations. We enough of his life in the East and it There was Art Carney's telephone mon- forecast our probable sales and the did not take much persuading for him ologue, documentaries on the Sacco - overall profit objectives of the company to accept an offer to join Purex as asso- Vanzetti trial and Mark Twain 's Amer- and then determine the maximum ad- ciate advertising manager. He subse- ica; it was an off -beat group of contro- vertising expenditures justified by those quently became brand manager and in versial and provocative programs that forecasts." 1957 director of advertising. Last fall, NBC hadn't been able to sell so we got Producer of a long list of cleansers he was elected a vice president of them at a bargain price. They got good and toiletries, Purex stands 29th among Purex, in charge of advertising and reviews from the tv critics and, some- California's industrial firms, but it is a marketing research. what surprisingly, good ratings, too, so small, though defiant, David when corn - When he joined Purex in 1954. the we really had it both ways- worthwhile pared to its Goliath -sized competitors company's advertising budget was a programs and a good cost -per- thousand. -Procter & Gamble, Lever and Col- little more than $1 million a year, spent Daytime Specials "We wanted to gate. This has led Purex to adopt an chiefly in print, Mr. Bruce recalls. The follow these programs with something advertising policy of concentrating its following year, Purex acquired Dutch just as good and Weiss came up with advertising into one major medium, Cleanser, whose advertising was han- the idea for a series of monthly day- network television. "This permits us to dled by Weiss & Geller (now Edward time specials, something that had never simultaneously advertise all of our na- H. Weiss & Co.), a Chicago agency, been tried but the statistics indicated tional brands as well as our Purex cor- which that fall put Purex into network would work. The original idea was to porate theme of The Woman's Touch,' " television as co- sponsor (with Speidel) take our slogan 'You'll find the Wom- Mr. Bruce told the stockholders. "It of The Big Surprise, a $100,000 giv- an's Touch in every Purex product,' also serves to offset the sheer advertis- away show on NBC -TV. "After a slow and make a series -The Woman's ing tonnage of our competitors." start it took off like a wild bird into Touch' in- politics, sports, art, the law The Big Look The "real payoff," and so on. It didn't work out quite that Mr. Bruce continued, "results from the way, but developed into the Purex Spe- way in which this one principal adver- cials for Women -The Cold Woman, tising medium is used. First, it must, The Trapped Housewife, Change of of course, deliver effective commercial Life and the rest, which got us the re- messages at an efficient cost-per -thou- sults we were after and an Emmy to with sand. . . It must give the brand and boot. "Meanwhile, we continued the overall company 'the Big Look.' It evening specials of one kind and an- must convey to our field selling organi- other, which developed into our 'The zation and to retail customers across World of ...' series, the World of Bob the country a feeling that Purex and its Hope, Billy Graham, Jacqueline Ken- brands are identified with the best in nedy and the others." television." Les and Sally Bruce live at Newport A native of New York City (born Beach with their children: Barbara, 11; June 18, 1926), Leslie Combs Bruce Victoria, 8; David, 6, and Philip, 4. Jr. grew up in the East. He attended "I play a little golf and a little tennis, Westminster School in Simsbury, Conn., but my family is my real hobby and we and George Washington U. in Wash- spend a lot of time together." ington, D. C., where he majored in His job and his family leave him business administration but left before little time for other activities, but Les getting his degree. ( "I wanted to get makes a contribution to his community married and I had to have a job. ") He by serving on the advertising commit- found the job-in New York with Ben- tee of the Southern California All-Year ton & Bowles; married the girl-Sally Club and he is general program chair- Perkins Wilshire of Riverside, Conn., man for the West Coast meeting of the and that summer (1949) entered ad- Mr. Bruce Assn. of National Advertisers, to be vertising as a trainee at B&B. Follow - No "grey- flannel" stereotype held in April in Santa Barbara.

BROADCASTING, January 14, 1963 99 EDITORIALS Practical birth control A year has passed since the speakership was assumed by Rep. John W. McCormack (D- Mass.). Mr. McCormack TFIE NAB last week submitted a set of realistic recom- has made no flat commitment but is represented as feeling mendations that the FCC would do well to observe in that the Rayburn ukase was too severe and that perhaps the development of am radio. As reported elsewhere in this individual committees should be allowed to decide for them- issue, the NAB emphasized the need for a general repair of selves. Thus, prospects for favorable action on one or an- engineering standards and a tightening of the criteria govern- other of the several measures already introduced would ap- ing financial qualifications of applicants for new stations. pear to be better than they have been for nearly a decade. The association is to be commended for resisting the urgings The various bills submitted last week would provide relief of some members and high officials that it ask the FCC to ranging from permanent changes in the House rules that invoke some form of economic protection that would shelter would permit live broadcasting to temporary modifications the haves and disenfranchise the have -nots. that would give broadcasting a trial. Indeed there was a noticeable contrast between the pres- Certainly there is ample precedent. The Senate itself, for entation last week and the position taken earlier by NAB example. And the fact that presidential news conferences President LeRoy Collins. are available live. There are radio -tv galleries in Congress At the NAB convention last April Gov. Collins decried and provisions for pickups in most of the executive depart- the "overpopulation" of radio stations and said the NAB ments. In fact the microphone and camera have equal access had no more important objective than finding ways to curb everywhere except in the House and most of the federal station population growth. courtrooms where an archaic Canon 35 is still embraced by old- school jurists. At the NAB -FCC conferences last week, George Hatch, One of the ironies Congress, in light of the chairman of the NAB delegation, said: "Radio does not need of the 88th the House lockout of radio -tv, is to be found in the preparations any transfusion, nor is it as sick as some would have us being made by a House subcommittee to investigate "news believe. With an expanding economy, with a growing Amer- management" by the administration and more particularly ica, with an increasing population, it is our belief that with the Defense Department. This involves the people's right to greater reliance placed in am allocations upon sound engi- know what its government is doing. neering and adequate financial qualifications, the radio in- The broadcast media, where House is concerned, have dustry will reach new heights in prosperity and will continue the been getting the double whammy. Radio and television, to provide outstanding broadcasting service to the American people." along with other media, have been victimized by suppression and purported "management" of the news. But in the House We side with the latest statement of NAB policy on radio's they are denied equal access to boot. condition, and we hope it will not change with the next wind. To be sure, some radio stations are in financial trouble, Curtain raisers but the same can be said of businesses of every category, THE use of the RCA -built Relay satellite last Wednesday and it is unbecoming for broadcasters to wish for govern- to transmit parts of NBC -TV's Today to Europe was a ment protection against competition while also asserting their reaffirmation of the rapid approach of the international tele- rights to operate under a First Amendment that guarantees vision era. The technical ingenuity that induced life in Relay freedom from government restraints. after two weeks of failure and revitalized the older Telstar We have no doubt that natural economic attrition will after a longer silence suggests that scientists have all but force some stations to close, but the possibility of failure is perfected the means of linking continents by live tv. the risk that must be run by anyone who decides to enter There may never be around -the -clock programming on in- business in any free marketplace. We have no doubt there ternational circuits, but even so the world's windows will be will be station mergers, if the conditions suggested last week opened by occasional broadcasts of events of international by the NAB are adopted by the FCC. But these too will be significance. The Satellite Communications Corp. that is the products of natural competition, and the survivors that now in the process of formation could become a greater emerge will be made the better for the mergers. carrier of peace and understanding than all the doves that The NAB took a forward step last week, largely because ever flew. its more thoughtful members propelled it. Its forward progress will continue only as long as its more thoughtful members provide continuing propulsion.

Double whammy

FOR broadcasters the opening of the 88th Congress last Wednesday became official with the introduction of legislation to permit radio, tv and photographic coverage of House committee hearings. This has happened at each new session since 1954 and each session in turn adjourned with no action. This has been so because the late, revered Speaker Sam Rayburn was unalterably opposed to "live" reporting of proceedings before the House or any of its committees. In the Senate, each committee chairman decides whether to provide access to the microphone and camera -the most modern vehicles of reporting-and most of them have Drawn for BROADCASTING by Sid Hix afforded the access when broadcast media felt the proceed- "Just listening to Joyce Brothers isn't enough ... he has ings warranted live coverage. to have a couch."

100 BROADCASTING, January 14, 1863 TV Camera of the Sixties!

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After five years of intensive development and two years of field testing, the TK -60 advanced studio TV camera is here! Big picture 4YZ" image orthicon pickup tube combines with stabilized circuits, ease of camera set-up, and simplicity of operation to make it every inch the TV Camera for the "sixties ". Here's a great new monochrome camera that's sure to be a success with producers and station -men alike! The TK -60 produces_pictures of sensationally new quality... over extended periods, without alignment delays. You ca,n control contrast and mood as never before. You can produce tapes and live commercials tf. t show the client's product in sparkling, life -like detail, with effects not possible on,any other camera. Where striking picture quality can mean stepped -up product sales, this-is the camera that "says it" and "sells it" best! See the RCA Broadcast Representat've for the complete story Or write RCA Broadcast and Television Equipment, Building- 15 -5, Camden, N. J. istinctive silhouette of "TK -60 ", levision studio camera that's ears ahead in performance. THE MOST TRUSTED NAME IN TELEVISION and there are 104 other regular network programs which use BMI music. NORMAN PARIS, whose concert background has helped him achieve an en- viable career, is a composer, arranger and conductor well known to the New York scene. In television he has been BROADCAST MUSIC, INC. associated with Candid Camera, J.F.K. FIFTH Reports, and The Garroway Show as 589 AVENUE, well as with I've Got a Secret. Recently NEW YORK 17, N.Y. he wrote a distinguished score for the film "David and Lisa." CHICAGO LOS ANGELES NASHVILLE TORONTO MONTREAL