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Xmn MAG TRADE NEWS Broadcasting Only One Aspect of New Policies; Film Policy in April OTTAWA - It Wasn't Exactly Tober National Strategy Has from Second Place

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Xmn MAG TRADE NEWS Broadcasting Only One Aspect of New Policies; Film Policy in April OTTAWA - It Wasn't Exactly Tober National Strategy Has from Second Place xmn MAG TRADE NEWS Broadcasting only one aspect of new policies; film policy in April OTTAWA - It wasn't exactly tober national strategy has from second place. A consul­ become firm policies of the Canadian television pro­ the comprehensive strategy resulted in a far greater role for tative review, the strategy Broadcasting Stra(eg\' for grams ; the reinforcement of that had been expected, but at the private Canadian produc­ says, is underway on the role Canada.' These up-coming equalized broadcasting ser­ least it was a start when on tion sector ; "It is essential that of the CBC "and will conti­ eight thrusts are ; further en­ vices throughout the coun­ Mar. 1, Communications min­ Canadian entrepreneurs be nue over the coming months." couragement to the private try ; a response to the needs ister Francis Fox unveiled able to move quickly and de- The four policy measures sector, primarily the cable of native people , a more flex­ the cabinet-approved "Towards cisely to seize the opportunities announced in the March stra­ and related high-technology ible regulatory environment : a new national broadcasting created by the... new environ­ tegy "constitute the first cru­ industries : enhancement and revisions to the legislative policy," ment." cial steps." The next eight extension of French-language framework ; and strengthen­ The 20-page document draws As encouragement, the broad­ steps are "now at the cpnsul- broadcasting; the establish­ ing of the performance of the heavily upon the original casting strategy announces the tation stage and as modified ment of a framework for the public broadcasting system. broadcasting strategy leaked creation of the Canadian Broad­ through public debate, will... international marketing of (See Foci's speech, p. 31) last fall (see Cinema Canada cast Program Development nos, 90-91), though rearranging Fund to assist private produc­ pieces of the Canadian broad tion companies and indepen­ casting puzzle and announc­ dent producers in those areas IVIajors to be limited in distribution ing four policy initiatives : 1) to of traditional Canadian pro­ encourage expanded program­ gramming weakness (drama, MONTREAL - A "for discus­ Canadian-owned distribution negotiation, excise, legislative ming choice for Canadians, pri­ children's programs, and vari­ sion" copy of the department companies, and others. Only or administrative measures to marily through cable but also ety). Beginning at $35 million of Communications' Distri­ Canadian-owned distributors encourage the dut)bingof films by satellite ; 2) to strengthen and rising to $60 million at bution Task Force report was would be eligible for federal in Canada, Also, the report rec­ Canadian programming by es­ the end of five years, the fund leaked early in March to a government funding adminis­ ommends the printing of film tablishing a fund to assist pri­ represents about double the Montreal newspaper. The tered by the CFDC. These dis­ copies in Canadian laboratories vate production and indepen­ amounts proposed in the Oct. task force headed by Montreal tributors would not be allowed, if a film plays on more than 20 dent producers; 3) to seek '82 strategy draft. To be ad­ lawyer Ronald Cohen - er­ under'the Cinema Act, to im­ screens in English or 10 in parliamentary approval per­ ministered by the Canadian roneously described as a port more than 60% of their French, mitting cabinet to issue policy Film Development Corpora­ "Toronto" lawyer in La Presse film line-up from any one Though identified as a preli­ directives to the CRTC ; and tion, the fund will expect pri- - tabled its report several foreign company. minary version of the Task 4) to relax licensing require­ . vate producers to contribute weeks ago, as reported in last Force report, the "La Presse" ments to allow use of satellite $2 for each $1 of funding, rep­ month's CineMag. The report recommenda­ version, according to insiders, earth-stations by individuals resenting a potential infusion According to the leaked tions, in keeping with the is factually accurate as to the and certain commercial estab­ of up to $180 million into the version, the report recom­ general tenor of DOC policy report's current substance. lishments. production of Canadian pro­ mends the adoption of a initiatives, seek to foster Of the report's recommen­ But instead of being a com­ gramming. national cinema act that greater competition when­ dations. Task Force head Ron prehensive over-view, the The increased role alloted would give the federal govern­ ever possible. It terms the Cohen told Cinema Canada : March broadcasting strategy to private sector production ment regulatory jurisdiction monopolies, held by Famous describes itself as "one aspect sees a correspondingly smal­ over interprovincial distribu­ Players and Canadian-Odeon "There are some excellent of an integrated set of commu­ ler role for the public sector, tion and exhibition of films in in exhibition, "economically and innovative suggestions nication-information policies which had figured predomi­ Canada. "Foreign distribution unhealthy for everyone," and made by the Task Force which the government of Cana­ nantly in the October draft. In companies," says the report, deplores the close ties be­ which, if implemented, could da is developing." As such, the the March strategy the public "will only have the right to tween those companies and contribute significantly to shift in emphasis from the Oc­ sector drops to last place import and distribute motion the Major distributors To fos­ change in the distribution pictures for which they pos­ ter competition, the report environment for Canadian sess world-wide distribution recommends that in cases films in Canada. It is impor­ rights." Under the framework where a distributor is plac­ tant that Canadian distribu­ CBCtosave$20IVIinsliuffle of the cinema act, Canada ing a film in 20 or more terri­ tors be healthy, but they can­ would be divided into zones tories in a first run, that only not be only by distribuling OTTAWA - For once absolute­ ing power-wielders of the En­ corresponding roughly to the 75% of the selected theatres Canadian films anymore than ly no advance rumors preced­ glish and French television main urban centers. There belong to a given chain. they would be by distrihuting ed CBC president Pierre services, Peter Herrndorf and would be two categories of The report also recommends only German or British or Juneau's announcement of Pierre Des Roches, as a result distributors in Canada: federal initiatives through French films..." major reorganization within of the Juneau announcement, the corporation. now find themselves dimin­ In a lunchtime address via ished from vice-president/ radio lines and TV audio to general-manager to simple the over-10,000 employees v.p. Radio becomes indepen­ N FB laboratories in 'unfair competition' Mar. 30, Juneau announced dent of television, with English MONTREAL - "The National involvement with the private an absolute minimum. If il radio now to be headed by the impending loss of some Film Board has overstepped sector in production is taking were reduced any furthei-, vve'd 500 mainly managerial jobs Margaret Lyons who goes the limits of its mandate and is post-production work out of from managing director to have to cease certain opera­ that would save the CBC $20 now openly competing with the private sector. With dire tions," says lab manager Dov million, along with key organ­ vice-president, and French the private sector. The situa­ consequences, say the lab radio by Jean Blais who also Zimmer. He talks about the izational changes severing tion must be stopped," says heads. filmmaker who sent all his radio from being part of tele­ finds himself promoted to In a letter written in Decem­ vice-president alongside his Harold Greenberg, president of negatives to Sonolab from South vision and granting greater Astral Bellevue-Pathe. The ber, 1982 and addressed to the America for processing, only to weight to the regions through former boss. The regions will minister of Communications henceforth answer to vice- "situation" referred to is the remove them from the lab-and the creation of a regional vice- Board's use of its laboratories Francis Fox, Bellevue-Pathe finish the post-production at presidency. president Doug Ward in Ot­ chief Andre Collette outlined tawa, where two additional and technical services to com­ the Board. "The Board competes plete private sector films and the extent of the problem. The with us for film processing and The major impact of the vice-presidents. Bill Arm­ co-productions. labs are all caught in the reces­ with sound facilities as well." changes announced by Ju­ strong and Frank Delaney, Five years ago, the NFB did sion which has struck the pro­ Zimmer counts on the produ­ neau, seven months after also find their powers con­ its own in-house post-produc­ duction industry and the eco­ cers' organizations, tlie Asso­ becoming CBC president, is siderably increased as exten­ tion but was not involved in co- nomy in general, he stated. But ciation des producteurs de to shift power away from the sions of the office of the CBC the National Film Board, by productions with the private films du Quebec (APFQ) and Montreal/Toronto broadcast­ president. offering its services to certain sector. Yearly, the private labs the Canadian Film and Tele­ ing fiefdoms and towards Ot­ producers, is further debilitating "It used to be," a CBC source across the country bid on a vision Association (CFT.M, to tawa. "It's going to come as a told Cinema Canada, "that substantial contract from the the private sector Since Janua­ ry 1981, Bellevue-Pathe has had take action. shock to a lot of those CBC we had centralized program­ Board to do release printing. mandarins to find that they've ming and decentralized man­ to lay off 62% of its personnel, Ironically, producers in .Mon­ Today, the NFB rarely gives any and a turn-around in not in treal say the move of the \'FB got a hands-on president," agement.
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