Marketing Promotional Programs
Table of Contents Over 500 Prime Retail Locations including: KEY TRANSIT STORES MAJOR OFFICE TOWERS HIGH TRAFFIC SHOPPING MALLS
Cash wrap 3 Edge Counter 3 Counter Promotions 3 Powerwall 4 Powerwall Lottery Kiosk 4 Cooler Clings 5 Cash Dangler 5 Duratrans 6 TTC Window Posters 6 Premier Cooler Wraps 7 Floor Decals 7 Special Feature Boards 8 AVIDS (Acrylic Visual Impact Display) 8 Apparel 9 Product Sampling 9 Maxi Marquee 10 Java Jackets 10 Kickplate Program 11 Co-Branding 11 Digital Media 12-16
1 Urban Retail
Shopping Malls Office Towers Hospitals Hotels
2 Mark eting Cash Wrap 1Top impulse location at cash register Multiple acrylic bins with front and side positions surroundingall sides of cash register
The top confectionary sales tool in the store available on monthly basis
THE BEST POINT OF PURCHASE FOR YOUR PRODUCT! LOCATIONS 200 +
Edge Counter 2Exciting acrylic counter display Strong customer accessibility to product
Clean acrylic look that allows visual impact of product
Logo for easy product identication available
Positions product away from clutter of confectionery mainline
MOST VALUABLE REAL ESTATE IN-STORE THAT REALLY MOVES PRODUCT!
Counter Promotion 3Vibrant display of product directly beside cash register Perfect position for 2 to 4 display boxes
Includes guaranteed distribution via our authorized wholesaler
Available in most GTA locations on a monthly basis
PRIME IMPULSE SELLING SPOT! LOCATIONS 200 + 3 Marketing
Powerwall 4#1 position of impact at the Cash Desk 3’x3’ in size
Faces customer at point of purchase
300+ posters across 160+ locations - Mall, Office Towers, TTC and Union
Includes production and installation
POSITIONS 1, 2 or 3
5 Powerwall Lottery Kiosk High position of impact at the kiosk
3' x 3 ' in size
Faces customer at point of purchase
30 posters at 22 locations and at all kiosks
Includes production and installation
POSITIONS # OF POSTERS 10 20
4 Marketing
Cooler Cling 6High impact cooler cling advertisement
Stand out amongst the crowd by placing a cooler cling directly on our glass door
Perfect for a price feature promotion or new product launch
Includes production and installation
7 Cash Danglers Dangler with hardware right at the cash
Make your product jump with a strategically placed advertising promotional dangler
Includes production and installation
5 Marketing
8 Duratrans Program Prominent back-lit signs available in select Mall & Office locations
Various sizes and rates
Production cost not included in list rates GW LOCATION POSITIONS 156 Square One 5 158 First Cdn Place 2 546 William Osler 3 567 424 S Service Rd 1 86 First Cdn Place 3
9 TTC Window Posters Prominent window posters around select TTC locations facing high traffic corridors
Standard size 20"x55"
Production cost included in list rate
POSITIONS STORES First 52 Second 43 Third 27 Fourth 20 Fifth 22
6 Marketing
10 Premier Cooler Wrap Prominent sign positions above beverage coolers
Available in downtown office towers and major malls
Production and installation cost included in list rates POSITIONS Exclusive Network (all positions) Full Network (2 positions)
11 Floor Decals Dominant positioning of floor decals in prime location
Continually adding new stores to program list
Includes highest volume TTC locations
Available monthly or long term, ask for details
Includes production and installation
WE’LL WALK ALL OVER YOU! LOCATIONS 110
7 Marketing 12 Special Feature Board Acrylic sign holder displayed prominently in all locations
Total of 4 positions available per store
Monthly rotation of sign
Conveniently sized (11”w x 8_1/2”h)
Includes production and installation
EXCELLENT VEHICLE FOR NEW PRODUCT LAUNCHES, COMBO PROGRAMS AND ANY SPECIAL PRICING OFFERS! # OF POSITIONS 220 +
13 AVIDS ( Acrylic Visual Impact Display) Strong visual impact of multiple in-store posters inserted into acrylic facing pockets
Over 4000 acrylic facings in approximately 150 locations, including mall/office transit store (Canada)
Millions of consumer impressions across the U.S
Continually growing program, added to all new locations
Monthly Rotation
Available monthly or long term basis
Includes all production and distribution costs
YOUR CUSTOMER CAN’T MISS THE VISUAL IMPACT OF YOUR PRODUCT IN MULTIPLE IN-STORE IMAGES!
# OF POSITIONS 4200
8 Marketing
14 Apparel Customized apparel worn by Gateway Newstands sta ffin all participating locations
Perfect visual for new product launches
Excellent branding opportunity
BEST WAY TO SEND YOUR WRITTEN MESSAGE DIRECT TO YOUR CONSUMERS!
15 Product Sampling Direct interaction and product trial
Access to 1.6 million riders per day in the TTC
Effectively works in all high traffic mall and office locations
Excellent and cost effective means of dispersing thousands of product samples direct to customers
EVERYBODY LOVES TO TRY SOMETHING FREE!
9 Marketing
16 Maxi Marquee Highly visible window posters
Size: 24"x 32"
Production included in list
LOCATIONS : 35
17 Java Jackets Impact in over 100 Gateway food service locations
Including the GO, Via Rail, OC transport in Ottawa, and mall and office buildings
Over 10 million cups of coffee sold annually
Java jacket programs can be customized to your advertising needs
Available on a monthly basis
Rate includes production and distribution to stores
10 Marketing 18 Kickplate Program Prominent position on kickplate
EXCELLENT VEHICLE FOR NEW PRODUCT LAUNCHES, IMAGE LAUNCH AND COMPANY EXPOSURE! # OF POSITIONS 26 TTC Locations
19 Co-Branding Program SHARE Gateway store front marquee
Millions of consumer impressions daily
Ask for details
11 Digital Media
Overview of Network Profile of TTC Ridership Gateway Newstands Digital Media Available Stores
12 Digital Media Overview of Network Gateway Newstands Digital Media has launched Digital Out Of Home in 2014, reaching almost 1.6 million commuters daily at Gateway Newstands located in the TTC and PATH network. Vibrant state of the art digital screens are positioned at high traffic entry and exit points delivering maximum impact site lines.
Media Details Air Time: 6am - 10pm No. of Locations - 52
No. of Screens - 52 Frame Rate : 24 - 30 Frames per sec
Loop Length - 210 sec Daily Ad Impressions - 19,454
Spot Length - 10 sec Ad Impressions/Cycle - 544,712 Rate Card Daily Subway Ridership - 1.6 Million
CPM - $0.39
Key Benefits Up to 12 creative or scheduling changes per cycle at no charge
13 Digital Media
Profile of TTC Ridership Gender Average HHI Male 50% $76,684 Female 50% Average PI Age $44,222 12 - 17 9% Demographics Post Secondary 79% 18 - 34 39% White Collar 46% 32 - 54 31% Married/Living Together 54% 55 + 22% TTC Subway Station Single 34% Daily Ridership 1.3 Million Adults with Children 42% Students 9% Household Income $60,000 28%
$60,000 - $74,000 9%
$75,000 - $99,999 14%
$100,000 - $124,000 15%
$125,000 + 23%
14
Digital Media
Delivers digital advertising messages to stand-alone digital LED monitors
Acceptable File Types Static Image Specification: Video & Animation Formats Resolution MP4, AVI, WMV, H264, MPEG4 1920 x 1080 pixels at 72 dpi
Static Images Video Specifications: JPEG, PNG, GIF , BMP, TIFF, Gateway Newstands Digital Media recommends you use square pixel aspect RGB Colour Mode ratios. Screen Information DO NOT EXPORT AUDIO Full 1080p HD (1920 x 1080 Pixels) File Size 40” Displays Keep video files uder 30MB 32” in Lotto Booths 720p (1280 x 720) This will ensure smooth playback Aspect Ratio - 16:9 Repurpose standard commercial spots to Video Wall Option Digital. We recommend converting static Spot Length - 10 Seconds ads into digital. File Format Testing, Approval & Format Testing, Final Artwork and Submissions Specification Inquiries Artwork Approval: All artwork should be submitted to Gateway Include on All Artwork Submissions Newstands Digital Media at least 2 weeks Campaign Name prior to campaign start date to receive art Campaign Number approval. Scheduled Start/ Finish Dates Upload artwork to: [email protected] Specify Special Instructions
Please direct all inquiries to [email protected] Contact Sandra Kayyali Distribution Manager [email protected] T: 905-851-9652 x 249 F: 905-851-7246 Toll Free: 1-800-942-5351 240 Chrislea Road Woodbridge, ON L4L 8V1
15 Digital Media
Available Sites 89 Bathurst Station - Bakery on the GO 140 Pape Station 103 Finch Station #1 142 Main Station 104 Sheppard Station 143 Victoria Park Station 105 York Mills Station 145 Kennedy Station 106 Eglinton Station 146 Union TTC Station 107 Davisville Station 147 Queens Park Station 108 St.Clair East Station 174 Warden Station - Bakery on the GO 109 Bloor South Station 176 Warden Station - Café on the GO 110 Bloor North Station 177 Islington Station - Café on the GO 111 Wellesley Station 178 Finch Station # 2 116 King Station 183 Downsview Station 117 Spadina Station 215 Coxwell Station 118 St. Andrew Station 216 Queen Station North 119 Osgoode Station 217 Queen Station South 120 St. Patrick Station 219 St. George Station 121 St. Clair Avenue West Station 221 High Park Station 123 Wilson Station 222 Scarbrough Town Centre 124 Kipling Station 288 Museum Station 125 Islington Station 310 Keele Station 126 Royal York Station 319 Lawrence West Station 127 Old Mill Station 424 Don Mills Station Bus Level 130 Dundas West Station 428 Dupont Station 131 Landsdowne Station 452 Donlands Station 133 Ossington Station 526 Warden Station Lotto Booth 134 Christie Station 527 TTC Bloor South Lotto Booth 135 Bathurst Station 528 TTC Bloor North Lotto Booth 136 Bay Station 530 TTC Wilson Lotto Booth 137 Sherbourne Station 532 TTC Kennedy Lotto Booth 138 Broadview Station 598 BCE Place 607 Toronto Bus Terminal
16 Notes GATEWAY NEWSTANDS IS LOCATED THROUGHOUT NORTH AMERICAN IN MAJOR CITIES
TORONTO, OTTAWA, CALGARY, VANCOUVER, MONTREAL, WINNIPEG, QUEBEC CITY
NEW YORK, CHICAGO, ATLANTA, BOSTON, PHILADELPHIA, DALLAS, HOUSTON
To learn more about Gateway Newstands, contact: Noah Aychental- - [email protected] Sandra Kayyali - [email protected] 905.851.9652 or toll free 1.800.942.5351 www.gatewaynewstands.com