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A New Framework for Media Plurality Market Context

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A New Framework for Media Plurality Market Context 20/02/2014 Ofcom research OMC Panel Session A: A new framework for media plurality Market context Key points Fig 2: Platforms used for news nowadays by nation 77% . The following slides present background data from Ofcom’s News Report 78% Television 83% 2013 on news consumption in the UK across the four main platforms: 39% 89% 48% television, radio, print and online. The full report is published here Newspapers 43% 55% (http://stakeholders.ofcom.org.uk/market-data-research/other/tv- 35% 35% Radio 32% research/news-2013/). 54% 25% 20% . Figure 1 shows that 78% of UK adults say they use TV for news, 40% Internet or apps on computer 29% 33% cite newspapers, and 35% use radio. In total, 32% of all UK adults say 13% 14% Internet or apps on a mobile 16% they use the internet for news (either on a computer or smartphone). 23% 10% 13% . There are various differences by nation in terms of news consumption. Word of mouth 13% For example, people in Northern Ireland are far more likely to cite “friends 6% 7% 36% Magazines 6% and family” as a news source (36%) compared to the UK as a whole 10% 3% (11%) (Figure 2). 6% Interactive TV, Ceefax, TV apps 5% 9% . The BBC is the most popular source for news by a considerable margin (see Figure 3). England Scotland Wales N Ireland Ofcom research 2013. Q. Which of the following do you use for news nowadays? Base: All adults Fig 1: Platform used for news nowadays 16+ who follow the news (2265) Fig 3: Top 20 news sources across platforms; reach, all adults Television 78% BBC One ITV1/ITV… 33% 57% Newspapers 40% BBC News Channel 17% BBC website or app 16% Radio Sky News Channel 16% 35% The Sun 10% BBC Radio 2 8% Internet or apps on computer 25% The Daily Mail 8% Channel 4 8% 26% among those BBC Radio 4 8% Internet or apps on a mobile 14% BBC Radio 1 6% with a smartphone Facebook 6% The Sun on Sunday 5% Word of mouth 11% The Daily Mirror 5% The average number of Local daily paper 5% Magazines 6% Google (Search engine) 5% platforms used nowadays BBC Two 5% for news is 2.1 The Mail on Sunday 5% Interactive TV, Ceefax, TV apps 4% The Metro 5% Sky News website or app 4% Google news 4% None of these / Don’t follow news 7% Ofcom research (2013). Q. Thinking specifically about <Source> which of the following do you use for Ofcom research (2013). Q. Which of the following do you use for news nowadays? Base: All adults 16+ (2862) news nowadays? Base: All adults 16+ (2862) 1 Ofcom research OMC Panel Session A: A new framework for media plurality Market context Key points Fig 5: Combined print /online readership of daily newspapers . BARB figures show that each adult watched an average of around 114 Readership (thousands) hours of national or international news on television in 2012. Figure 4 0 2000 4000 6000 8000 illustrates that the majority of TV news viewing was through the BBC The Sun 7,289 channels. ITV’s share of viewing has declined, while the proportion of Daily Mail 6,232 viewing to Sky News has remained stable over the period depicted. Metro 3,621 Daily Mirror 3,149 . Figure 5 shows that according to NRS/comscore when print and online The Guardian 2,316 readership of news titles is combined, the Daily Mail and The Guardian The Daily Telegraph 2,094 see the largest increase in reach, with readership of the Guardian London Evening… 1,822 more than doubling to 2.3 million. The Times 1,334 . Ofcom research shows that Facebook is cited by one in five online Daily Star 1,299 news consumers as a source of news, while over half cite the BBC. Daily Express 1,220 The Independent 902 Financial Times 408 Fig 4: Share of viewing to national/international news, by TV channel Print only Print and website Website only group Source: Ofcom analysis of NRS/comScore PADD, March 2013. NRS average issue readership April 2012 – March 2013 fused with comScore March 2013 Proportion of ‘national and international news’ viewing (%) Fig 6: Website or apps used for news nowadays 6.3% 6.2% 6.7% 6.4% Proportion of those that use the internet for news (32% of UK adults) 4.2% 3.5% 3.3% 3.1% Other BBC website/app 52% 15.9% 13.4% 13.2% 18.5% Sky News Facebook 19% 12.9% Google (search engine) 16% 12.5% 13.5% Channel 5 9.0% Sky News website/app 14% Channel 4 Google news 13% Twitter 10% ITV1 Yahoo news 10% Aggregators Social Search media engines 59.2% 59.7% 60.9% 61.9% BBC News Daily Mail website/app 8% Guardian\Observer website/ app 6% 16-24 21% 34% 16% BBC1 and The Sun website/app 5% 55+ 33% 5% 13% 2 ITV or ITN website or app 5% MSN news 4% AB 24% 20% 13% 2009 2010 2011 2012 Huffington Post 3% DE 27% 26% 21% Source: BARB, National/International News genre, 4+ regions. Excludes S4C. Shares are based on National/International News viewing to listed channels only. Note: BBC 1 and 2, ITV, C4 and C5 include HD Ofcom research ‘Thinking specifically about the internet which of the following do you use for news nowadays’ variants and +1 channels. BBC/ITV/C4 Other each includes portfolio channels Base: All who use internet for news (857) Note: only sources with an incidence of over 2% are shown. 2 1 20/02/2014 Ofcom research OMC Panel Session A: A new framework for media plurality Market context Fig 8: Cross-platform audience reach of providers – use nowadays for news Share of references Cross-platform reach (%) 100 . Share of references is a bespoke cross-media metric derived from 79% RETAIL Ofcom’s consumer research. It incorporates the impact of frequency 80 and multi-sourcing within media providers and owners cross 60 platform. 37% 40 . Respondents are asked to list all of the news sources which they use 24% 19% 19% 17% 11% ‘nowadays’ and the frequency with which they use them. Each 20 9% 9% 9% 9% 8% 5% 5% 5% 5% reference to a source is then weighted for frequency and summed to 0% 0 create a grand total of consumption. We then calculate the share that each source, or provider, has across all media platforms. We also sum and group the weighted source totals by respective retailer/wholesaler, i.e. If respondent uses more than one source from a particular retailer/wholesaler it counts each time. Base: All who use a news source nowadays (2628). Note: Retail is classified as the owner of the branded title/service through which Fig 7: Share of references – retail level the news is provided (except the three generic categories ‘commercial radio’, ‘aggregators’ and ‘social media’). Within our sample ‘Other’ included 37 TV channels (mostly foreign), 157 local newspapers (not DMGT or Trinity Mirror) and 71 websites or apps. 50% 44% RETAIL Fig 9: Number of sources used on each platform 40% Number of TV Radio Newspapers Internet All sources used /apps platforms 30% 1 43% 64% 29% 45% 21% 20% 2 34% 20% 44% 21% 18% 11% 3 13% 7% 14% 14% 17% 10% 7% 7% 5% 4% 5% 3% 4% 2% 4 5% 2% 6% 7% 13% 2% 1% 2% 1% 1% 0% 0% 5 2% 1% 2% 3% 9% 6 1% - 1% 1% 6% 7+ - - - - 12% Mean number of 1.9 1.4 2.1 1.9 3.7 sources used Base: All who use a news source nowadays (2628) Note: Wholesale is classified as the company that provides the news for the given source. Retail is classified as the Base: All who use each platform for news :TV =2290, radio =1000, newspapers =1252, internet =857, all platforms =2661. owner of the branded title/service through which the news is provided (except the three generic categories ‘commercial Note: For individual platforms the mean number of sources is among those who use just that particular platform for news. For all radio’, ‘aggregators’ and ‘social media’). Within our sample ‘Other’ included mentions for 37 TV channels (mostly foreign), platforms (aggregated) the mean number of sources is shown among those who used any of the four platforms for news and aggregated 157 local newspapers (not DMGT or Trinity Mirror) and 71 websites or apps. across all of them so is therefore a wider base .The calculation is made by summing the number of sources each respondent said for each platform, and then dividing by the number of people who use any of them. 3 Ofcom research OMC Panel Session A: A new framework for media plurality Market context Key points . Users of each news outlet were asked to rate the source, on a scale of 1-10, according to five dimensions – whether they found it important, accurate and reliable, trustworthy, impartial and unbiased, and whether it offered a range of opinions. Figure 10 shows that all of the TV channels, with the exception of Channel 5, are rated highly by a majority of their users. And while Facebook and Twitter are important to their users, they are not seen as reliable, trustworthy or impartial by many (see Figure 11). Fig 10: Attributes for television sources among those who use each source Fig 11: Attributes for web/app sources among those who use each source Proportion of users who rated that source highly (7-10) (%) Proportion of users who rated that source highly (7-10) (%) 0% 20% 40% 60% 80% 0% 20% 40% 60% 80% 68% 69% 67% BBC website or app BBC Television 63% 60% 51% 57% 63% 60% Facebook 61% ITV 60% 58% 52% 59% 64% Google News 62% Sky News 68% 70% 65% Channel 60% 61% 66% Sky News website or app 58% 62% Channel 4 (TV 62% 59% 62% Channel) 52% 63% Yahoo news 40% 56% 44% 69% Channel 5 44% 42% Twitter 37% 66% 56% 54% 79% Al Jazeera 61% Daily Mail website or app 57% 55% 47% Importance Accurate & Reliable Trustworthy Importance Accurate & Reliable Trustworthy Impartial & unbiased Offers range of opinions Impartial & unbiased Offers range of opinions Ofcom research (20130.
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