The Frank Lloyd Wright Foundation's Resilience in 2020 and Beyond
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Strength of Character and Clarity of Vision The Frank Lloyd Wright Foundation’s Resilience in 2020 and Beyond “According to our strength of character and our clarity of vision, we will endure, we will succeed, we will have contributed something to make life where we were and as we lived it, something a little better, brighter, and more beautiful.” —Frank Lloyd Wright Vision In the words of Frank Lloyd Wright, “to make life more beautiful, the world a better one for living in, and to give reason, rhyme, and meaning to life.” Mission The Frank Lloyd Wright Foundation inspires people to discover and embrace an architecture for better living through meaningful connections to nature, the arts, and each other. Executive Team Board Of Trustees Stuart I. Graff Joel Benkie, Seán Rush President & CEO Secretary, Coto de Caza, CA Vice Chair, Weston, MA Joy Hanson Michael Desmond Bob Skerker Vice President of Finance and Baton Rouge, LA Buffalo, NY Administration & COO Mark Dreher Diana Smith Kimberley Valentine Tempe, AZ Scottsdale, AZ Vice President and Chief Advancement Officer Heather Henricks Lenkin Anne Stupp Pasadena, CA Paradise Valley, AZ Jeff Goodman Vice President of Communication T.K. McClintock & Partnerships Chair, Cambridge, MA Fred Prozzillo Timothy Radden Vice President of Preservation Treasurer, Scottsdale, AZ Vision Mission & 3 Dear Friends, We hope that this finds you healthy and as safe as possible from the challenges of our times. Here at the Frank Lloyd Wright Foundation, we began 2020 with great expectations for celebrating our 80th anniversary and the addition of Taliesin and Taliesin West to the World Heritage list. But when the pandemic began last spring, Taliesin West was quickly closed to tours and events, and lost its primary revenue source at the most important time of the year. Taliesin Preservation, which operates public programs at Taliesin, also curtailed its operations over the summer, limiting its contributions to the Foundation for preservation. In total, we lost millions of dollars in revenue—money that we use for our public programs and for the preservation of these historic places. And yet, we continued to do our work to advance Wright’s legacy. In lieu of in-person visits, our team pivoted to digital platforms, bringing Wright’s work and ideas to tens of thousands of people during the most isolated months of our lifetimes. A global audience discovered meaningful connections to nature, the arts, and each other by examining Wright as an STUART GRAFF architect of ideas that make “the world a better one for living in,” and not just an architect PRESIDENT & CEO of buildings. Our online youth programs were taken up by children, teachers, and families, stimulating the next generation of creative problem solvers to think differently. We began to advance new partnerships in higher education at the Taliesin and Taliesin West campuses that will focus on design professionals and students—with programs set to begin this spring—to influence the evolution of architecture, design, and planning through the forward-thinking nature of Wright’s ideas. In mid-October, we welcomed visitors back to Taliesin West in reduced numbers to ensure a safe experience. We launched the first of several new programs with our “Guided by Wright” experience, providing a unique new way to understand Taliesin West through Wright’s own words and voice. Complementing this new program, we used the period of closure to restore many spaces to their appearance during Wright’s lifetime, and we made sensitive improvements to our grounds to better welcome visitors with mobility challenges. Financial pressures caused by the pandemic required us to do more with less—and because maintaining these historic properties is expensive even when we aren’t open to the public, we continued our work even in the face of ongoing losses. No expense went unchallenged. Sadly, we reduced our staff size, with many remaining staff members generously offeringluntary vo reductions in salaries. At the same time, we also initiated a number of efforts ot increase T.K. McCLINTOCK earned revenues, such as improving our retail presence online and advancing our licensing CHAIRMAN OF THE BOARD OF TRUSTEES program to develop ideas and products driven by our mission to bring more beauty into people’s lives. All of these efforts have shown what the Foundation is capable of achieving ni the toughest times, and the impact we can have on the way we build and live. Whether in person or online, we connect with people from all over the world to deliver thought-provoking experiences of Taliesin and Taliesin West, both of which embody ideas about how to build and live that are more relevant today than ever before. We hear the applause of audiences who join us for performances by acclaimed artists in our unique, historic theatres. We feel the joy of our communities as they return to our campuses and again experience the connection with nature achieved through Wright’s singular architectural vision, and bring that work into their lives every day. We will, in lasting ways, rise above the challenges that the pandemic has presented; but now more than ever, we need the ongoing support of our community of visitors, members, and friends who value Wright’s legacy. We thank you for your generosity, working with us to achieve Wright’s vision for his Foundation, “to make life more beautiful, the world a better one for living in, and to give reason, rhyme, and meaning to life.” In gratitude, Rising Above 4 Meaningful Connections as a Path Forward After tragedy struck Frank Lloyd Wright’s Taliesin home, the only path he could see was forward. He writes in his Autobiography, “I could feel now only in terms of rebuilding. I could get relief only by looking toward rebuilding.” This trait is a hallmark of Wright’s life; during good times and bad, he always looked ahead. During the most isolated months of our lifetimes, the Frank Lloyd Wright Foundation found our way forward by exploring new technologies to stay connected, sharing Wright’s principles to inspire new ways to find meaningful connections to nature, the arts, and each other. Through this work, we brought the world in to a deeper exploration Wright’s legacy, highlighting Frank Lloyd Wright as more than an architect of buildings, but an architect of ideas that make “the world a better one for living in.” We quickly decided that the community we engaged online was not merely a way to cope during the pandemic, but our next path forward. And while we look forward to resuming a full slate of opportunities for onsite experiences, we intend to continue to engage a worldwide audience in our work post-pandemic. A Better, Brighter, and More Beautiful Future When the pandemic hit, and we began to understand the ways in which the world would change in 2020, we made a commitment: We would come out of this crisis a stronger, better Frank Lloyd Wright Foundation. We began by reviewing our Mission and Vision statements, to ensure they reflect the impact we have on the world. We use them to guide all of our work ensuring that every program, new and existing, is tailored to ensure it inspires people to discover and embrace an architecture for better living through meaningful connections to nature, the arts, and each other. True to the commitment we made, we are looking beyond the pandemic with new focus, new tools, and new opportunities to advance our mission. With your passion and support, we will work together to contribute “something a little better, brighter, and more beautiful” to make the world a better one for living in. Moving Forward 5 Here are some of the many programs, both online and off, we’ve developed to advance our mission and impact the world for years to come: Virtual Experiences of Taliesin & Taliesin West Exclusive Member Events We know the experience of Wright’s designs inspires Members of the Frank Lloyd Wright Foundation are people to live happier and healthier lives, so we began the heart of our community, and while we had to to provide weekly live videos showcasing tour sites, pause some of our favorite events like Member Movie behind-the-scenes explorations of our two World Night, we created new ways to socialize with and Heritage sites, and a look inside our collections vaults. inform our members. Member Happy Hour includes a unique cocktail recipe, exclusive virtual visits to Wright Wright Virtual Visits Collaboration sites, and a chance to share our passions together with members from around the world. In an unprecedented collaboration among public Wright sites, we joined forces with the Frank Lloyd Wright Building Conservancy and the Unity Temple Influence the Future of Architecture and Design Restoration Foundation to share a deeper experience We’ve begun to reimagine how to use our two of more of Wright’s built works across the country. campuses, Taliesin and Taliesin West, as living The Wright Virtual Visits videos provide incredible laboratories for students and professionals to shape virtual tours to help viewers embrace more of Wright’s the future. Through new partnerships with educational principles in their lives. institutions, we will engage hundreds of students of architecture to learn from Wright’s legacy through New Ways to Visit Taliesin West residencies on our campuses. While delayed by the pandemic, these programs were advanced in 2020, and Responding to health and safety protocols as a will come to life this spring. way to reopen Taliesin West, we accelerated the development of new tours, including a new self- guided audio tour. Guided by Wright uses recordings Preserving World Heritage Sites of Wright’s own voice and words, along with narration While we love seeing our campuses filled with from our professional tour guides, to allow visitors visitors, we used the shutdowns as an opportunity to an opportunity to explore the connection to nature, accomplish extraordinary preservation work on our poetry and art, and other ideas that inspired his work.