0. Table of Contents
1. Overview of Quarterly Consolidated Financial Results
2. Business Forecast for FY2016
3. Internet Advertisement Business
4. Game Business
5. Media Business
6. Summary
1 1. Overview of Quarterly Consolidated Financial Results
Overview of Quarterly Consolidated Financial Results (Apr. 2016 – Jun. 2016)
2 1. Overview of Quarterly Consolidated Financial Results
[Highlights] FY2016 3Q
Consolidated Marked a record high sales Financial Sales: 76.4 billion yen up 24.9% YonY Results OP: 8.3 billion yen up 33.2% YonY
AbemaTV achieved 5 million DL after 3 months it launched
Media Increase younger generation users by expanding contents. Business 3.4 billion yen for 3Q up-front investment.
Driven by in-feed ad and video ad Ad Business Sales: 41.8 billion yen up 17.9% YonY OP: 3.6 billion yen up 25.7% YonY
Extend sales and OP as good start for Shadowverse Game Sales: 30.6 billion yen up 47.1% YonY (up 10.7% QonQ) Business OP: 8.3 billion yen 2.3x YonY (up 19.9% QonQ)
3 1. Overview of Quarterly Consolidated Financial Results
[Quarterly Consolidated Sales]
Unit: billion yen 74.676.4 74.0
69.2
Record high sales results 63.4 60.5 61.1 60.0 Up 24.9% YonY 57.7 52.4 51.2
43.7 42.2 40.8 41.3 39.2 40.0 38.0 35.9 33.7 32.1 30.6 30.9 28.7 29.1 26.3 24.2 24.6 21.4 20.0
0.0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
4 1. Overview of Quarterly Consolidated Financial Results
[Quarterly OP] 3Q 8.3 billion yen (up 33.2% YonY)
3.4 billion yen investment for AbemaTV launched on April 11. Unit: billion yen 12.9 0.09 12.5 11.2
10.0 4.8 9.3 9.2
8.1 8.3
2.0 0.03
Earnings Incentives 11.3
3.4
Investment Development Business OP 6.5 6.2 12.9 6.1 OP (Excluding Investment Development Business) 0.1 2.6 0.009
4.9 5.0 4.5 4.2 8.6 6.7 4.0 4.3 0.05 4.0 8.1 3.5 0.05 1.0 3.6 0.2 7.6 3.4 3.4 0.7 3.2 0.02 0.1 3.2 6.2 0.02 6.1 2.7 0.5 5.7 0.8 4.9 2.1 2.2 4.7 3.5 3.4 4.0 1.6 4.2 3.8 3.6 3.6 3.4 1.5 3.2 2.9 2.8 2.3 0.6 2.1 2.2 1.7 0.9 0.0 -0.06 -0.1 -0.06 -0.06 -0.06 -0.07 -0.1 -0.07 -0.07 -0.1 -0.05 -0.1 -0.02 -0.2 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 5 1. Overview of Quarterly Consolidated Financial Results
[Quarterly SG&A Expenses] Advertisement costs up 2.1 billion yen QonQ (up AbemaTV: 1.0 billion yen, Game Business: 1.0 billion yen/ QonQ) Unit: billion yen 20.0 18.8 18.7
3.4 16.0 3.9 Earnings Incentives 15.6
15.0 Other 14.4 3.5 Sales related costs 13.3 13.5 13.4 3.5 1.3 3.5 13.0 12.7 Office costs 3.1 1.3 11.8 2.0 11.6 Personnel 11.5 2.6 2.9 1.2 11.0 11.1 2.5 3.0 1.4 10.7 1.3 Advertisement costs 10.2 0.5 1.2 0.7 2.5 2.5 1.2 10.0 9.5 2.4 1.2 1.7 2.3 1.2 1.2 1.2 9.1 2.5 2.5 1.1 5.5 2.4 1.3 8.1 2.5 1.2 0.9 1.0 8.0 1.0 2.0 0.8 1.5 1.3 7.5 7.2 1.7 1.0 0.9 1.0 7.0 1.7 5.5 6.6 0.8 1.5 1.8 1.7 1.1 1.2 0.8 1.5 1.0 5.0 0.9 5.1 5.8 6.0 0.8 5.3 1.4 1.5 0.5 0.6 0.6 0.7 3.7 0.8 1.3 1.5 0.4 0.7 0.8 4.6 5.0 5.0 1.2 1.5 0.3 0.5 0.5 0.5 0.5 4.3 4.6 0.3 0.4 0.4 0.4 3.8 0.3 0.4 3.6 4.6 0.3 3.6 3.9 0.5 0.4 3.7 4.0 3.9 3.8 3.5 6.5 3.2 3.3 3.3 3.7 3.1 3.0 3.0 4.3 4.4 4.4 3.5 3.6 4.0 2.9 2.8 3.1 2.1 2.4 2.2 2.6 1.4 1.7 1.4 1.7 1.8 1.7 1.9 0.7 1.0 1.2 1.2 1.2 0.0 0.6 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
6 1. Overview of Quarterly Consolidated Financial Results
[No. of Employees] Increase 271 employees QonQ (within 244 new graduates)
Unit: People 4,000 3,894 Headquarters 3,623 3,623 290 Investment Development 3,566 3,511 18 Other 303 297 296 302 412 Internet Ad 3,168 3,165 3,168 3,183 18 17 Game 33 35 121 404 401 288 3,000 Media(exsisting business) 34 308 322 2,825 2,862 582 2,777 574 Media(up-front Investment business) 2,764 33 33 103 107 393 34 117 110 33 32 2,511 2,489 30 30 510 2,479 372 523 505 2,423 373 1,381 93 92 111 348 358 92 24 27 22 25 1,255 1,270 331 328 336 337 957 1,993 1,098 1,121 2,000 1,875 72 1,835 1,806 711 717 772 807 70 23 985 65 62 977 981 1,630 22 303 621 637 19 20 604 635 1,551 1,526 1,544 1,554 326 72 349 1,428 341 75 70 71 71 18 74 18 12 13 16 359 642 526 490 510 12 394 387 367 543 567 526 530 473 1,215 405 439 474 437 822 865 751 697 1,149 1,139 1,000 688 703 737 329 674 635 291 628 631 597 581 265 259 1,081 1,039 1,018 926 936 954 948 1,001 977 168 201 139 141 740 682 667 430 110 120 636 638 624 630 412 392 392 421 231 236 282 298 295 306 107 148 0 82 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
*Number of employees in Media Business describe separately existing business and up-front investment 7 1. Overview of Quarterly Consolidated Financial Results
[PL]
FY2015 3Q FY2016 2Q Unit: million yen FY2016 3Q YoY Change QoQ Change Apr-Jun 2016 Apr-Jun 2015 Jan-Mar 2016
Net sales 76,408 61,154 24.9% 74,609 2.4%
Gross profit 27,084 20,679 31.0% 27,344 -1.0%
SG&A expenses 18,753 14,425 30.0% 16,090 16.6%
Operating income 8,330 6,253 33.2% 11,253 -26.0%
Operating profit margin 10.9% 10.2% 0.7points 15.1% -4.2points
Ordinary income 8,061 6,256 28.9% 10,923 -26.2%
Extraordinary income 0 2 -96.7% 1,072 -100.0%
Extraordinary loss 1,850 613 201.7% 1,647 12.3%
Current net pretax profit 6,211 5,645 10.0% 10,348 -40.0%
Current net profit* 1,036 2,417 -57.1% 5,344 -80.6%
*This number shows because of non-controlling interests (minority interests) of Cygames, Inc. and AbemaTV, Inc. is the non consolidated tax company. 8 1. Overview of Quarterly Consolidated Financial Results
[BS]
Unit: million yen End of Jun 2016 End of Jun 2015 YoY Change End of Mar 2016 QoQ Change
Current assets 96,441 77,600 24.3% 95,776 0.7%
Cash deposits 40,561 30,713 32.1% 39,432 2.9%
Fixed assets 40,448 38,507 5.0% 39,135 3.4%
Total assets 136,889 116,108 17.9% 134,911 1.5%
Current liabilities 45,920 38,734 18.5% 48,375 -5.1%
(Income tax payable) 6,720 6,063 10.8% 7,777 -13.6%
Fixed liabilities 1,838 1,280 43.6% 1,769 3.9%
Net assets 89,130 76,092 17.1% 84,766 5.1%
9 2. Business Forecast for FY2016
Business Forecast for FY2016 (Oct. 2015 – Sep. 2016)
10 2. Business Forecast for FY2016
[Progress rates toward earnings forecast] Achieved OP and Ordinary profit in 3Q
SalesSalesSales ¥225.0B 75% ¥300.0B
OperatingOP profit Achieved OP ¥32.5B ¥28.0B 116%
OrdinaryOrdinary Ordinary profit Achieved profitprofit ¥31.8B ¥27.4B 116%
Net profitNet profit ¥12.2B 88% ¥14.0B
0% 50% 100%
Progress進捗率 rate Forecast業績予想 11 2. Business Forecast for FY2016
[Sales] 300.0 billion yen [OP] Revised up to 35.0 billion yen
Unit: billion yen Unit: billion yen 300.0 300.0 35.0 32.7 Investment Development OP 254.3 Sales 4.9 Consolidated OP (Excluding 28.0 Investment Development) YonY Exclude Investment 205.2 Development up18% % 200.0 22.2 Up 26
162.4 2.7 17.4 18.0 141.1 35.0
119.5 14.3 27.7 96.6 100.0 10.3 9.3 0.6 19.4 17.6 8.0 14.5
9.6 9.6
0.0 -0.3 -0.2 -0.2 FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2010 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 -2.0 12 2. Business Forecast for FY2016
[Progress rates after revised] Count favorable Game Business in and increase investment for AbemaTV.
SalesSales ¥225.0B 75% ¥300.0B
OperatingOP profit ¥32.5B 93% ¥35.0B
Ordinary Ordinary profit profit ¥31.8B 94% ¥34.0B
Net profitNet profit ¥12.2B 88% ¥14.0B
0% 50% 100%
進捗率Progress rate 業績予想Forecast 13 3. Internet Advertisement Business
Internet Advertisement
14 3. Internet Advertisement Business
[Quarterly Sales] 3Q: 41.8 billion yen (up 17.9% YonY ) Smartphone Ads 28.4 billion yen (up 24.6% YonY) Steady growth
Unit: billion yen 41.8 42.3 39.2 0.3 0.4 38.8 40.0 0.5 0.8 35.1 35.5 33.3 0.3 0.2 13.9 13.0 0.4 13.1 30.9 12.7 29.9 0.1 Others(Feature phone etc) 0.3 28.5 12.4 0.2 13.1 PC 12.1 24.4 Smartphone 11.7 22.8 0.3 0.2 20.7 14.4 11.8 19.6 19.9 20.0 18.9 0.4 0.6 0.3 17.5 17.8 0.7 16.8 16.8 17.0 12.5 16.0 1.4 28.0 16.0 1.1 12.0 3.4 2.7 1.7 2.9 2.8 12.0 11.2 25.6 28.4 11.9 25.3 12.5 22.7 21.7 12.8 12.1 20.7 12.1 18.9 12.0 16.4 13.6 15.1 12.9 12.2 10.5 11.5 8.3 7.0 8.1 5.6 3.5 3.7 2.0 2.9 0.0 0.1 0.4 0.8 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 *The results for FY2015 were retroactively revised, according to the new segments adopted in FY2016. (Sirok, Inc. and Shibuya Clip Create, Inc. were added.) **From FY2015, the expenses for feature phone, event promotion sales, etc. are included in Others. 15 3. Internet Advertisement Business
[Quarterly OP] 3Q: 3.63 billion yen (up 25.7% YonY)
Unit: billion yen OPM 8.7%
4.19
4.0 40.0% 3.80 3.63 3.35
3.02 2.88 2.88 30.0% 2.79
2.47 2.30 2.17 2.17 2.18 OP 2.10 2.07 2.0 OP Margin 1.94 20.0% 1.75 1.49 1.36 1.34 11.4% 1.20 10.7% 1.13 10.9% 10.8% 10.8% 10.5% 8.8% 10.1% 8.6% 9.9% 8.7% 8.8% 8.1% 8.5% 0.85 8.1% 8.5% 8.1% 7.2% 10.0% 7.0% 8.0% 6.9% 7.1% 5.4%
0.0 0.0% 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
*The OP and OP margin of Internet Advertisement Business does not include earnings incentives. ** The results FY2015 were retroactively revised, according to the new segments adopted in FY2016. (Sirok, Inc. and Shibuya Clip Create, Inc. were added.) 16 3. Internet Advertisement Business
[Fortified field] In-feed Ad 3Q 7.62 billion yen ( 2.2x YonY) Start selling LINE Ad Platform from June Unit: billion yen
7.66 7.62
7.0
6.08 5.80
3.48 3.5 3.13 2.69
1.93
1.37 0.97 1.08 0.61 0.36 0.18 0.26 0.0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY2012 FY2013 FY2014 FY2015 FY2016
* In-feed Ad: Ads posted in the timeline of websites or apps, etc. Ad method used for SNS, curation, news media, etc. 17 3. Internet Advertisement Business
[Fortified field] Video Ad 3Q 2.89 billion yen ( 3.5x YonY) Driven by Facebook, YouTube and LINE video ads. Unit: billion yen 3.0 2.89
2.36
1.92
1.54 1.5
0.81 0.83
0.48 0.50 0.46 0.37 0.26 0.25 0.19 0.19 0.10
0.0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY2012 FY2013 FY2014 FY2015 FY2016 18 3. Internet Advertisement Business
[Compared with the market] Aim to achieve our growth rate exceeding the market growth rate**, catching the trend wave for our strategies.
YonY
■ Comparison between the market growth and 15~20%(E)
*** our Internet Ad Business sales growth
YonY 21%
100 YonY 39%
YonY 20% Internet ad market
100 0 2014 2015 2016(E) 20122012年 20132013年 2014年 2015年 2016年予想 *Variation under the assumption that the value in 2012 is 100. **Source: “Ad cost in Japan 2013,” “Ad cost in Japan 2014,” and “Ad cost in Japan 2015” of Dentsu Inc. 19 ***The growth rate in 2016 was estimated in 3Q of the term ending Sep. 2016. 4. Game Business
Game
20 4. Game Business
[Quarterly Sales] 3Q: 30.6 billion yen (up 47.1% YonY) A steady growth driven by good start for Shadowverse. Unit: billion yen 30.6 29.7 30.0 0.5 0.7 27.6 0.6 26.0 0.8
20.4 20.8 19.7 0.9 20.0 0.9 1.1 30.1
13.7 29.0 12.9 12.7 12.7 12.6 1.1 26.9 11.7 25.2 11.3 11.1 11.4 1.8 1.3 Overseas/Others 3.4 3.2 * 2.5 1.7 10.0 2.8 2.1 19.8 Japan 18.6 19.4 7.7 6.4 1.4 0.7 12.6 11.1 11.2 9.5 9.6 3.3 9.1 9.2 8.4 8.9 0.5 6.2 1.8 5.6 1.7 1.7 1.7 0.4 0.2 0.3 0.3 2.8 1.4 1.4 1.4 0.0 1.4 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
*Sales of “Overseas/Others”: Overseas sales, product goods sales, etc. *The results for FY2015 were retroactively revised, according to the new segments adopted in FY2016. (The games of the Ameba Business and Goodroid, Inc. were added.) 21 4. Game Business
[Quarterly OP] 3Q: 8.31 billion yen ( 2.3X YonY)
Unit: billion yen 8.83
8.6 8.31
6.93
6.07 6.0 5.6
4.77 4.60
3.66
2.99 3.0 2.80 2.69
2.6 2.30 2.11 2.05 1.94 1.47 1.06 0.81 0.91 0.62 0.29 0.19
0.0 -0.01 -0.4 -0.12 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
* The OP of the Game Business does not include earnings incentives. **The results for FY2015 were retroactively revised, according to the new segments adopted in FY2016. (The games of the Ameba Business and Goodroid, Inc. were added.) 22 4. Game Business
[Sales comparison] Expand our share getting the results steadily.
mixi, Inc.
GungHo Online Entertainment, Inc.
COLOPL Inc.
KLab Inc. gumi Inc. Marvelous Inc. CROOZ, Inc. CAVE Interactive CO., LTD. FY2013 FY2014 FY2015 FY2016
*Mentioned based on the reference materials for the briefing session for account settlement of each company. **Our sales for FY2015 were retroactively revised, according to the new segments adopted in FY2016. 23 4. Game Business
[Sales ranking] Increase hit titles and enjoy good performance.
THE iDOLM@STER CINDERELLA GIRLS 1st STARLIGHT STAGE*
10th
Dragon Quest 30th Monsters Super Light**
50th GRANBLUE FANTASY
Shadowverse
Joker 100th 100 Sleeping ～Gang Road～ Princes and the Kingdom of Dreams
Sengoku Enbu -KIZNA-
Jun. Dec. Jun. Dec. Jun. Dec. Jun. 2014 2015 2016 * ©BANDAI NAMCO Entertainment Inc. It was jointly developed and is operated by ©BANDAI NAMCO Entertainment Inc. and Cygames Inc. ** © 2014,2015 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved. Developed by Cygames, Inc. *** Sales ranking calculates the App Store top sales ranking from AppDB. Monthly average values in ranking is used. (For July, by 14th) 24 4. Game Business
th [Shadowverse*] 3million DL achieved just a month after it launched on June 16 .
A highly strategic multiplayer digital card game for smartphones
The beautiful illustrations from Rage of Bahamut** hit both in Japan and the U.S appear as cards in Shadowverse
*：Shadowverse：provided by Cygames, Inc. **：Rage of Bahamut：Card battle game developed by Cygames, Inc. and published on Sep, 2011 and the whole world user base of it exceeded 20 million. 25 4. Game Business
[New titles] Alternative Girls released in 20th and 4 more games to be released in 2016.
① Alternative Girls ③ Endride～X fragments～ ⑤ New title
VR battle RPG Joint project between CA and Provided by Applibot, Inc. Provided by CyberAgent, Inc. Nippon Television Network Corp.
e-sports Game 7/20/16 ? Released
4Q FY2016 1Q FY2017 After 2Q FY2017
② New title ④ Singing in a Twilight World with You ⑥ New title Game for women Provided by GREEN MONSTER, inc. Provided by GCREST, Inc. Provided by Cygames, Inc.
For LINE GAME Mid-core NEW ?RPG ? 26 5. Media Business
Media
27 5. Media Business
[Quarterly Sales] [Quarterly OP] 3Q: 5.0 billion yen (down 9.4% YonY) 3Q: -3.11 billion yen (Existing 0.3billion yen, up-front investment -3.4 billion yen) Unit: billion yen Unit: billion yen 6.0 5.9 6.0 5.8 1.0 5.7 5.5 5.3 5.0
0.5 0.83 0.76 0.71 0.68 0.60 0.59 0.30 0.0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 3.0 -0.44 -0.20 -0.14 -0.71 -0.68 -0.91 -0.5
-1.0 Up-front investment Existing Business
0.0 1Q 2Q 3Q 4Q 1Q 2Q 3Q － FY2015 FY2016 -1.5 -3.42 3.5
* The results for FY2015 were retroactively revised, according to the new segments adopted in FY2016. (Games are included in the Game Business. AbemaTV, Inc., 7gogo, Inc. and other 6 firms added). 28 5. Media Business
Internet TV station for smartphone, AbemaTV Officially launched on Apr. 11
Features 1. Free of charge without subscription 2. Passive viewing just like regular TV, available 24/7 3. UI/UX specifically for smart devices 4. SNS link functionality for posting comments or video
5. On-demand service available for missed shows (¥960/mo.) 29 5. Media Business
[AbemaTV] Over 5 million DL in three months since start of service.
Unit：Million DL 5.52mil TVCM lineup No. of Download 6.0 DL Marie Iitoyo, School Bus Commute (May 1 – Late May)
5.0
4.0 Chinatsu Wakatsuki, Too Many Channels (June 9 – Late June)
3.0
2.0
AbemaTV 2016 Summer Special Week (from July 15)
1.0
0.0
30 5. Media Business
[AbemaTV] High activity rate with 2.44 million users by weekly active users.
Unit：million of user Weekly Active Users 3.00
2.44
1.97 1.94 2.00 1.80 1.79 1.75 1.68 1.68 1.68 1.57 1.49 1.53 1.27 1.18
1.00
0.00 4/11w 4/18w 4/25w 5/2w 5/9w 5/16w 5/23w 5/30w 6/6w 6/13w 6/20w 6/27w 7/4w 7/11w
31 5. Media Business
Ranking for program viewers
1st 1.57mil TOKYO METROPOLITAN ROCK FESTIVAL 2016：5/22 2nd 1.38mil Free Style Dungeon Special Monsters War：7/3 3rd 1.15mil Kaerema10 a forbidden full live broadcast SP ～when that will end!～ ：7/3 4th 1.07mil TOKYO METROPOLITAN ROCK FESTIVAL 2016：5/21 5th 0.93mil Nogizaka46hours TV!!：6/11 6th 0.91mil Nogizaka46hours a live broadcast!：6/10 7th 0.86mil K-1 WORLD GP ~-65kg world's most powerful decision tournament~：6/24 8th 0.83mil Million Rock Festival 2016 Exclusive live broadcast!：6/5 9th 0.79mil Urade Real Datsui Mah-jong SP!! Good luck for final!!：6/18 10th 0.70mil 【 Exclusive net live broadcast for the first time 】 ANIMAX MUSIX2015&2016 5hours SP: 7/18 32 5. Media Business
[AbemaTV] Increase in Use by Young People Aim for Increase in No. of Female Users
Users by Age Group* User Attributes** 35% 32% （Age 25-34）
30% 27% 29% （Age 18-24） 25% Female 20% 28%
15% Male 11% 72% 10%
5%
18-24 25-34 35-44 45-54 55-64 0% April May June July
* Users by Age Group: Age group of viewers who used the service for more than five minutes (Figures only for app as measures by Google Analytics. Data for July is through July 10.) ** User Attributes: Gender of viewers who used the service for more than five minutes (Figures only for app as measures by Google Analytics. Data for June is an average.) 33 5. Media Business
[AbemaTV] Broadcasting begun with popular dramas and variety programs.
GTO The Glorious Team Batista © Takeru Kaido “Team Batista no Eiko” (Takarajimasha) / © Toru Fujisawa / Kodansha / Kansai Telecasting Corporation / AVEC Company Kansai Telecasting Corporation / MMJ
Mother & Lover Good Life – Thanks, Dad. Goodbye. – © Kansai Telecasting Corporation / MMJ © Kansai Telecasting Corporation
34 5. Media Business
[AbemaTV] Foreign Drama Channel and New TV Anime Channel newly launched.
35 5. Media Business
[AbemaTV] Number of channels increased to around 25 channels.
36 5. Media Business
[AbemaTV] Summer SPECIAL WEEK. Broadcasts of popular Japanese and foreign movies, including Academy Award-winning films distributed by GAGA Corporation.
※： Special Plus Channel broadcast for nine days, July 16-24, 2016 37 5. Media Business
[AbemaTV] Summer SPECIAL WEEK. Broadcasts of famous Japanese horror films, provided by Kadokawa Corporation.
Due to the ending of broadcasting period, images are not displayed.
※： Special Plus Channel broadcast for nine days, July 16-24, 2016 38 5. Media Business
[AbemaTV] Ad sales began in earnest in July. Success of passive viewing strategy, with around 80% of ads watched until the end.
Same model as TVCM (mainly 15 sec)
Program CM Program
Original TieCOMING-up InfomercialCOMING SponsorCOMING SPOT SPOTSOON SOON ProgramSOON SPOT*
1 ２ ３ ４ ５39 *Original SPOT: It is an advertisement made by our creative team 5. Media Business
[AbemaTV] Strong demand from nationwide clients, such as cosmetics, retail trade, foods, and beverage.
Finance 5.0% Cosmetics・ Automotive Toiletry 5.4% Medical 21.5% 5.7%
Foods, Proportion beverage of Advertisers 12.8% by Industry Wholesale Trade・ Retail Trade・EC 20.5% Others 13.7%
Game 15.3%
40 5. Media Business
Roadmap
SPECIAL Broader range of content Launched for young people Officially WEEK
5million Expanded functionality DL
2016 Apr. May Jun. Jul. Aug. Sep. 2017 Monthly Start ad sales charge service begun Strengthened monthly charges
Up-front investment
41 5. Media Business
[FRESH! by AbemaTV]
・Free of charge without subscription ・Streaming platform with 800 channels and 20,000 programs NEW・ Charged services launched on July 4 NEW・ Advertising revenue system to be introduced in late August
42 6. Summary
Summary
43 6. Summary
[Operating Profit (Image)]
To accumulate profit through the AD Business and
Game Business, invest in the Media Business, and Media grow it as a pillar in the mid to long terms. Business
Investment in video content business
Investment in smartphone business Game Business
Investment in blogs
AD Business
44 6. Summary
Develop Media Business as a main pillar in the mid/long term
Media Establish AbemaTV for mass media Business
Aim to increase growth rate Ad Business in excess of market growth
Game Make hit titles Business and expand our market share
45 To create the 21st century’s leading company
46 CyberAgent has Opened “IR Channel” A Video Channel for Shareholders and Investors in our corporate site. Please take look at that!
FY2016 通期決算発表は2016年10月27日（木）15時以降を予定しております。
The financial results for FY2016 are scheduled to be released at 15:00 or later on Thursday, October 27, 2016.
[Notes]
The future information, such as earnings forecast, written in this document was produced based on the available information at that time, and our company does not guarantee that they will come true. Actual performance, etc. may be different according to various factors. We would appreciate your understanding. 47