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Tiffcom2o2o Market Report Topics トピックス TIFFCOM2O2O MARKET REPORT TOPICS トピックス TIFFCOM2020 was held in an all-online format to accommodate the ＂New Normal＂. TIFFCOM2020 explored the possibility of a new content market in an on-demand environment that is not restricted by time and space. TIFFCOM2020は、新しい生活様式に合わせたオール・オンラインでの開催を実施。時間と空間に囚われないオンデマンドな環境下で新たなコンテンツマーケットの可能性を探りました。 ONLINE BUSINESS ONLINE BOOTH MATCHING By adopting a virtual booth（VR）, we provided a one- In order to provide benefi cial business opportunities for stop environment for buyers to obtain various content exhibitors and buyers, we provided search functions information and exhibitor information stress-free. such as detailed searches by industry and category, and recommendations based on registered information. バ ーチャルブ ース（VR）を採用し、ストレスフリーでの各種コンテンツ情 報や出展者情報が、ワンストップで入手できる環境を提供。 業種やカテゴリーによる詳細検索、登録情報に基づいたレコメンド検索 機能といった、出展者とバイヤーとの有益な商談機会に繋がる環境を提 供。 Search Participants Exhibitor Details 2 16 ONLINE SCREENING ONLINE SEMINAR Provided an online screening service that connected Featured 18 seminars highlighting the latest trends and exhibitors and buyers in a secure environment（DRM）. personalities in film, TV, and streaming platforms.The Equipped with a search function with detailed keynote speaker was Jim Gianopulos, Chairman and categorization and convenient functions for content CEO of Paramount Pictures. matching. 映画、TV、配信といった各ジャンルの最新テーマや人物にスポットを当 セキュアな環境下（DRM）での出展者とバイヤーを繋ぐオンラインスクリ てた18プログラムを実施。キーノートには、ジム・ジアノプロス氏（パラ ーニングサービスを提供。細かくカテゴリ分けされた検索機能やコンテ マウント・ピクチャーズ会長兼CEO）が登壇。 ンツマッチングに便利な機能を採用。 SUMMARY 総括 TIFFCOM2020 was organized in online format for the first time ever and attracted participants from 43 different countries / regions. In addition to TV and movie related content, business negotiations for a variety of content / services were also conducted. Results of the market are as follows. 初のオール・オンライン開催となったＴＩＦＦＣＯＭ２０２０は、43の国と地域からの登録があり、実績は下記の通りになりました。映画・テレビコンテンツが中心ですが、他にも様々なコンテ ンツの商談が行われました。 34,695 TIFFCOM ONLINE Total Access ［TIFFCOMオンライン総アクセス数］ *Page View（ページビュー数 ） 1,838 $22,505,000 Business Meetings Total Value ［商談件数］ ［成約金額］ *Including Prospective Deals（成約見込み含む） *Valid Responses（有効回答数）／ 196 *Valid Responses（有効回答数）／ 196 Content of Deals［商談成約コンテンツ］ 3 *Including Prospective Deals（成約見込み含む） *Valid Responses（有効回答数）／ 133 16 Movie：Live-Action 28.5% 映 画・実 写 TV：Animation 27.6% テ レ ビ・ア ニ メ ー シ ョ ン TV：Live Action 27.1% テ レ ビ・実 写 Movie：Animation 8.8% 映 画・ア ニ メ ー シ ョ ン Mobile/Internet：OTT, VOD 3.2% モ バ イ ル ／ イ ン タ ー ネット：OTT, VOD Documentary 0.9% ドキュメンタリー Format 0.8% フォ ー マット Home Entertainment：DVD, Blu-ray, etc. 0.6% ホームエンターテインメント・DVD, Blu-ray等 Inflight Entertainment 0.4% 機 内 エンター テインメント Local Culture/Region/Tourism 0.4% 地方文化／地方／ツーリズム Game 0.2% ゲーム IP 0.2% Intellectual Property Short 0.2% 短編 The breakdown of the category of deals was Original Story：Novels/Comics 0.2% 原作：小説／コミック 54.7% for TV and 37.3% New Media：CG/Digital/VR/AR 0.1% for Movie, and the ratio of 最新技術：CG／Digital／VR／AR Animation was 36.4% for Book Adaptation/Remake 0.1% 書籍の映画化権・映像化権／リメイク both categories. 商談成約カテゴリーの内訳は、テレビ Software / Equipment / Technology 0.1% ソフトウェア／機器／テクノロジー が54.7％、映画が37.3％を占め、ア ニメーションの割合はテレビと映画を Other 0.6% その他 合わせて36.4％となりました。 BUYERS バイヤー TIFFCOM's first online market received buyer registrations from 36 countries and regions. Our survey results show 89.7% of buyers were returnees, with 92.0% of all buyer survey respondents wishing to participate in TIFFCOM2021. TIFFCOM初オンラインマーケットでは36の国・地域からのバイヤー登録をいただきました。アンケート結果によると、89.7%はリピート参加者であり、バイヤーアンケート全回答者の 92.0%がTIFFCOM2021への参加をご希望されています。 Number of Registered Buyers How many times have you What was your overall by Country / Region ［国・地域別 登録バイヤー数］ attended TIFFCOM? impression of TIFFCOM2020? ［TIFFCOMへの参加は何回目ですか？］ ［TIFFCOM2020の全体的な印象をお聞かせください。］ Asia（アジア） 224 Valid Responses（有効回答数）／ 185 Valid Responses（有効回答数）／ 185 Brunei（ブルネイ） 1 First time Poor Excellent （初めて） Cambodia（カンボジア） 2 （ 良くなかった） （素晴らしかった） China（中国） 35 10.3% 4.3% 10.3% Hong Kong（香港） 48 Second time India（インド） 1 （２回） % Indonesia（インドネシア） 6 10.8 Acceptable （普通） Korea（韓国） 41 20.5% Malaysia（マレーシア） 8 Third time Very Good （3回） Four or （とても良かった） Philippines（フィリピン） 5 9.2% more times 26.0% Singapore（シンガポール） 14 （4回以上） Taiwan（台湾） 48 69.7% Good Thailand（タイ） 11 （ 良かった） % Vietnam（ベトナム） 4 38.9 Japan（日本） 129 Europe（ヨーロッパ ） 61 Czech Republic（チェコ共和国） 1 This year approx. 90% of buyers were returnees, with 95.7% of participating buyers found TIFFCOM2020 Estonia（エストニア） 1 the remaining approx. 10% newcomers. to be satisfactory or more. Finland（フィンランド） 2 約9割がリピーター。初参加者が約1割いました。 参加バイヤーの95.7％に好評価をいただきました。 France（フランス） 14 Germany（ドイツ） 17 Ireland（アイルランド） 1 Decision Making Authority Were you able to have Italy（イタリア） 3 in Business meetings with your desired Norway（ノルウェー） 1 ［業務上の決定権について］ exhibitors and/or companies? Russia（ロシア） 6 Valid Responses（有効回答数）／ 163 4 ［今回会いたいと思った出展者（会社）とミーティングできましたか？］ Spain（スペイン） 8 16 Valid Responses（有効回答数）／ 151 Sweden（スウェーデン） 1 Have some Neither influence （影響力も決定権も持ってない） U K（ イ ギ リ ス ） 6 （決定権はないが、影響力がある） 1.2% North America（北米） 34 12.3% Canada（カナダ） 2 USA（アメリカ） 32 No Central & South America（中南米） 11 （できなかった） Argentina（アルゼンチン） 3 22.5% Brazil（ブラジル） 3 Absolute Mexico（メキシコ） 3 decision maker （決定権を持っている） Peru（ペルー） 2 Decision maker 47.8% Oceania（オセアニア） 1 to some degree Yes （一部の決定権を持っている） （できた） Australia（オーストラリア） 1 38.7% % Middle East（中近東） 7 77.5 Saudi Arabia（サウジアラビア） 2 Turkey（トルコ） 3 UAE（UAE） 2 Tota（l 合計） 467 86.5% of participating buyers held some to absolute 77.5% of participating buyers were able to meet decision-making authority. with their desired exhibitors and/or companies. ※36 countries and regions ※36の国と地域より参加 参加バイヤーの86.5％に何らかの業務決定権がありました。 参加バイヤーの77.5％が希望通りのミーティングを行えました。 Trend in 2020［2020年の傾向］ With 67.5% of buyer registrants from the Distribution, Broadcasting and Content Delivery business categories, trending content/service categories this year were in Movie（Live-Action）, outstanding at 29.3%, followed by TV（Animation） at 21.4%, and Movie（Animation） at 18.1%. Drama, Action, Comedy, and Love/Romance remained topping the genre categories, however, there was a notable uptick of interest in Thrillers by overseas buyers. 今年67.5％のバイヤーが配給、放送、配信の業種から登録されました。トレンドとなったコンテンツカテゴリー・サービスは映画（実写）が 29.3％と目立っており、テレビ（アニメーション） が21.4％、映画（アニメーション ）が18.1％と続いてます。ジャンルカテゴリーは変わりなくドラマ、アクション、コメディ、ラブ／ロマンスのランキング順位ですが、海外のバイヤーに よるサスペンスへの興味度の顕著な上昇がありました。 BUYERS バイヤー Business Category Content /Service Category ［業種］ OVERSEAS JAPAN ［ コ ン テ ン ツ・サ ー ビ ス ］ OVERSEAS JAPAN （海外） （日本） （海外） （日本） Distribution Movie（Live-Action） 33.5% 11.1% 19.7% 9.6% 配給 映画（実写） Broadcasting TV（Animation） 9.7% 2.2% 16.9% 4.5% 放送 テレビ（アニメーション） Content Delivery Movie（Animation） 5.1% 5.9% 15.4% 2.7% 配信 映画（アニメーション） Production TV（Live-Action） 4.8% 3.3% 7.1% 4.9% 製作／制作 テレビ（実写） Theatrical Exhibition Mobile/Internet（OTT, VOD） 3.4% 0.6% 5.3% 0.7% 興行 モバイル／インターネット（OTT、VOD） Pay TV Documentary 3.9% 0.0% 1.7% 1.7% 有料TV ドキュメンタリー Sales Representative Home Entertainment（DVD, Blu-ray, etc.） 2.1% 1.3% 1.5% 0.9% 販売 ホームエンターテインメント（DVD、Blu-ray等） Merchandising New Media（CG/Digital/VR/AR） 2.0% 0.4% 1.0% 0.2% 商品化 最新技術（CG／デジタル／VR／AR） Advertising/PR/Marketing/Management Original Story（Novels/Comics）/ Book Adaptation/Remake 0.6% 0.6% 0.5% 0.6% 広告／PR／マーケティング／マネージメント 原作（小説／コミック）／書籍の映画化権・映像化権／リメイク Inflight Entertainment Format 1.1% 0.0% 0.8% 0.1% 機 内 エンター テインメント フォ ー マット Festival/Market Music 0.8% 0.2% 0.6% 0.3% フェス ティ バ ル ／ マ ー ケット 音楽 Publicity/PR Character 0.3% 0.6% 0.6% 0.1% 宣伝／広報 キャラクター Event Organization Game 0.8% 0.1% 0.1% 0.4% イ ベ ント主 催 ゲーム Publishing Short 0.7% 0.1% 0.1% 0.3% 出版 短編 Music Industry Concert 0.2% 0.2% 0.2% 0.1% 音楽業界 コン サ ート Post Production/Translation Service Inflight Entertainment 0.2% 0.1% 0.2% 0.0% ポストプロダクション／翻訳 機 内 エンター テインメント Education/Training Local Culture/Region/Tourism 0.3% 0.0% 0.0% 0.2% 教育／トレーニング 地域文化／地方／旅行 Industrial Union/Guild /Association/Organization/Film Fund Toy 0.3% 0.0% 0.1% 0.1% 業界団体／フィルムファンド 玩具 Artist Management Software/Equipment/Technology 0.1% 0.1% 0.1% 0.0% アーティスト・マネージメント ソフトウェア／機器／テクノロジー Film Commission Other 0.0% 0.1% 0.5% 0.2% 5 フィル ムコミッション その他 Other 16 2.5% 0.7% その他 Genre ［ジャンル ］ OVERSEAS JAPAN （海外） （日本） Drama 9.8% 4.1% ドラマ Action 10.6% 3.1% Buyer's Annual Purchase Budget アクション ［バイヤーの年間購入予算（1ドル＝105円）］ Valid Responses（有効回答数）／ 106 Comedy 9.2% 3.2% コメディ ～ $5,000 3.8% （～￥525,000） Love/Romance 8.6% 3.4% ラブ／ロマンス ～ $10,000 1.9% Children 7.6% 2.0% （～￥1,050,000） 子供向け ～ $50,000 Horror 4.7% 6.9% 2.3% （～￥5,250,000） ホラー ～ $100,000 Documentary % % 16.0% 4.9 2.7 （～￥10,500,000） ドキュメンタリー Thriller ～ $500,000 5.4% 1.8% 24.5% サスペンス （～￥52,500,000） Education 3.4% 1.2% ～ $1Mil 教育 20.8% （～￥105,000,000） Music（Idol/Animation/Game） 1.8% 0.9% ～ $2Mil 音楽（アイドル／アニメ／ゲーム） 6.6% （～￥210,000,000） Music（Pop） 1.3% 1.0% 音 楽（ ポ ッ プ ス ） ～ $3Mil 3.8% （～￥315,000,000） Sports 1.5% 0.4% スポーツ ～ $4Mil 0.9% （～￥420,000,000） Music（Classic/Jazz） 0.6% 1.1% 音 楽（ ク ラ シ ッ ク ／ ジ ャ ズ ） ～ $5Mil 8.5% Music（other） 0.2% 0.4% （～￥525,000,000） 音楽（その他） more than $5M 8.5% Other 0.5% 0.1% （￥525,000,000 ～以上） その他 EXHIBITORS 出展者 Exhibitors dealing with TV, Movie and Animation accounted for 70%. Exhibitors under new categories such as Local Culture / Region / Tourism, Short, Game, Inflight Entertainment, Toy also expanded the sales content / services.
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