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Selling Like Loft Cakes Newquay's Greatest Quest All Roads Lead To Vision December 2019 MV Selling like loft cakes NewQuay’s greatest Quest All roads lead to Alliance // Contents // PAGE 04 Selling like loft cakes. MAB’s bold plan to build innovative loft-style living has sent sales sky-high. // PAGE 08 Proudly Northside. Designed with people at its heart, Northside Communities redefines what public housing can be, while embodying MAB’s award-winning quality and development experience. // PAGE 20 The MAB Annual Gala. Another great year at MAB was celebrated at the MAB Annual Gala at Rippon Lea Estate. Oh what a night! 2 // Vision // PAGE 12 NewQuay’s greatest Quest. The arrival of Quest’s largest property heralds an exciting new chapter for NewQuay. // Contents Welcome to the December 2019 issue of MAB Vision in which we celebrate key milestones at MAB. In this issue we focus on the ever evolving Docklands and how its contributed to the success of our NewQuay projects. We also celebrate our people, re-capping // PAGE 16 the annual gala and talking with members of the MAB team. All roads lead to Alliance. MAB‘s 2020 delivery of a vital kilometre of Edgars Road will benefit community and business alike. // PAGE 14 Seven Wonders. DAVID HALL CHIEF OPERATING OFFICER Sleek and modern, MAB’s 7 Ormond commercial style-setter presents health professionals with exciting options that are anything but clinical. // More A few minutes with // 22 Assistant Project Manager, Joe Caldwell Meet MAB Finance // 24 Manager, Tracey Vella // PAGE 18 Food for thought. The first sod of dirt has been turned on one of the biggest distribution centres in Australia, as Kaufland begins its Australian food journey at Merrifield. Vision // 3 Selling like loft cakes Deciding to build innovative loft style living at NewQuay may have seemed a risky notion, but the bold plan has paid off for MAB with the newly created Elm & Stone apartments becoming a best seller. ARTIST'S IMPRESSION // Residential Communities: NewQuay MAIN IMAGE // MAB GENERAL MANAGER RESIDENTIAL, DAVID ALLT-GRAHAM AND MARKETING EXECUTIVE, JENNIFER MAY. RIGHT // AERIAL VIEW OF NEWQUAY, DOCKLANDS. “They’ve been an absolute best-seller, which is great in today’s market” ARTIST'S IMPRESSION The Docklands’ neighbourhood got to be able to afford them too.” continues to grow with residents Mr Allt-Graham said Elm & Stone moving into the newly-finished apartments ranged from $350,000 to Elm & Stone apartment building $800,000. He said about 60 per cent in NewQuay. According to MAB’s had been sold to investors but that loft residential General Manager David buyers were strongly owner-occupiers. Allt-Graham, at the beginning of May some 85 per cent of the complex’s One-bedroom loft prices sit between 144 apartments had settled. one and two-bedroom apartments. He said the standout performer in “Someone who buys this pays a bit the complex were the 31 one- and more of a premium, but not a two- two-bedroom lofts, which were bedroom premium,” he said of a all snapped up off-the-plan. $530,000 example, with a car park. “They’ve been an absolute best-seller, “They’re a bit harder to build because which is great in today’s market,” there’s a lot to think about in all the Mr David Allt-Graham said. details,” Mr Allt-Graham said. “The He said the lofts offered MAB an compromise is a more compact ceiling exciting new category and featured over the mezzanine.” The mezzanines strongly in MAB’s new, adjacent offered flexible uses, including residential offering, Escala. casual areas, study or TV lounge. “The challenge with the lofts was to get the design to work to a price, but what it gives you is more potential customers.” “There’s no point having a whole lot of DAVID ALLT-GRAHAM great designs that sit at the top-end. GENERAL MANAGER RESIDENTIAL People might love them, but they’ve Continues on next page Vision // 5 // Residential Communities: NewQuay Continued from previous page He said lofts felt like “little houses” With the level of NewQuay retail and offered good sound separation currently on offer, Mr Allt-Graham between neighbouring bedrooms. The said MAB was adding very little design of Elm & Stone is a refreshing additional retail in its newest towers. departure from the “standard” “In each building there might be podium and tower offering. one or two spaces. So that should It’s actually two towers, with the give what’s there a chance to find Quest NewQuay serviced apartments a tenant and recover,” he said. occupying the other half. With hardly a Mr Allt-Graham remains confident straight line in sight, the towers nestle that, when completed, NewQuay around each other with a respectful and will have the right balance of interesting space between them. Elm residential, commercial and retail. & Stone’s outdoor pool and barbecue area is designed for maximum shelter “The only real solution is to get and useability. Its gym is also impressive critical mass down here and it’s not and its entrance foyer is “non- just residential, it’s hotels too and traditional” while remaining functional. commercial. It’s commercial that really makes a difference to the retail.” MAB set out to do things differently with Elm & Stone. While some buyers have “The meaningful contribution MAB baulked at exposed concrete ceilings can make is to get more people living and finishes, Mr Allt-Graham said they and working here,” he said. “When gave the complex a “Fitzroy” feel. these areas are fully developed, the balance will be there. In the long-run it will be right. It will be a good mix.” “Concrete ceilings and MAB has Escala to build between Elm concrete finishes are a bit & Stone and Harbour One and will also of a vibe,” he said. “And revisit the future developed sites across our idea was to juxtapose the other side of Docklands Drive. That that with a lot of greenery – will leave the final task of completing the something a bit more soulful.” western end near Ron Barassi Snr Park. It plans to build “affordable” on the “We’re trying to do things of consistent Docklands Drive side and high- quality, but aren’t the same,” he said. end luxury on the waterside. One of the new ideas is built-in irrigated Mr Allt-Graham said MAB remained planter boxes on all balconies. Mr confident, despite a challenging Allt-Graham explained that, should market for residential apartments. a plant die, the building offered a “pot replacement” program. “You’ve just got to stay the course. If you do good stuff, you’ll be OK,” he said. “The only real solution Visit: newquay.com.au is to get critical mass down here and it’s not just residential, it’s hotels too and commercial. It’s commercial that really makes a difference to the retail.” 6 // Vision MAIN IMAGE // ELM & STONE EXTERIOR BOTTOM RIGHT // ESCALA INTERIOR BOTTOM LEFT // ELM & STONE APARTMENT KITCHEN Vision // 7 Proudly Northside Designed with people at its heart, Northside Communities redefines what public housing can be, while embodying MAB’s award-winning quality and development experience. 8 // MAB Review 06.18 // Residential: Northside Communities “MAB is passionate about creating safe, sustainable and prosperous communities. We are supported in this mission by a wealth ANDREW BUXTON of experience and MANAGING DIRECTOR expertise, having worked in partnership with Government and Housing Associations to design, fund and successfully deliver award winning developments across Melbourne,” MAB Managing Director, Andrew Buxton MAB is delighted to be the Northside Communities pays homage Watch our ‘Tour Northside developer for the first awarded to the creative and proud local culture Communities’ video: stage of the Public Housing that characterises the Northern suburbs Renewal Program following a of Melbourne. competitive tender process. MAB MAB is passionate about creating is committed to working with the safe, sustainable and prosperous Victorian Government to transform communities. We are supported in old public housing estates into this mission by a wealth of experience contemporary, vibrant and and expertise, having worked in integrated Northside Communities. partnership with Government and The design of MAB’s Northside Housing Associations to design, fund Communities in North Melbourne, and successfully deliver award winning Northcote and Preston have been guided developments across Melbourne. Visit: northsidecommunities.com.au by the Victorian Government’s objectives Northside Communities will deliver an and will significantly increase social estimated 1100 new dwellings across housing units by approximately 150 the three sites. percent and deliver a proposed overall increase in the number of social housing Northside Communities will embrace the bedrooms. Each site will be designed to unique character of the northern suburbs contribute to the vitality and diversity of of Melbourne. It will elevate each site the local community with construction beyond ‘just public or private housing’ to commencement scheduled from 2021. create an all-inclusive, prosperous and They will provide new homes for the safe community. residents in the communities that have been designed with people at heart. MAIN IMAGE // PRESTON, ARTIST’S IMPRESSION Vision // 9 // Residential: Northside Communities MIKE STASIUK PROJECT DIRECTOR, NORTHSIDE COMMUNITIES “Northside Communities Village Bell, will embrace the Preston unique character of Spread over Stokes and Penola Streets Lead architects Hayball, in conjunction the northern suburbs and Oakover Road, the proposed design with architectural firm Archier, have taken in Preston will deliver a significant new note of the existing environment and of Melbourne. It will residential village in the Bell Station have envisaged a design that fits in to the elevate each site beyond precinct. The master planning for these existing surroundings. ‘just public or private two sites has taken into account the unique attributes both have to offer housing’ to create an while considering future possibilities in all-inclusive, prosperous Preston’s redevelopment of Bell Station.
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