Discover the All-New Picanto

DEALER LAUNCH GUIDE CONTENTS

03 Introduction

04 Launch Overview

05 Key Selling Points 06 12 THE STORY SO FAR WHAT NEXT? 08 Social Media Activity 14 National TV 09 Web Activity 15 Festivals 10 CRM - Geneva Unveiling email 16 Web Activity 11 CRM – Email Template 17 Social Activity 18 Digital Activity 19 CRM Launch email 20 20 GWR Showcase Floor IT’S OVER TO YOU 22 Dealer Marketing Overview 30 Marketing Schedule 23 Increase Sales & Drive Traffic 31 Dates for your diary 24 Free Insurance Offer 32 Kia Academy 25 Dealer Marketing materials 33 Specifications 26 Dealer POS 27 Literature 34 Closing note 28 The Marketing Wizard 29 PR Activity

*images not to UK specification 2 The All-New Picanto DEALER LAUNCH GUIDE INTRODUCTION

The All-New Kia Picanto

Introduction

The All-New Kia Picanto is the little car effort – simply display the Point of Sale supplied and download that’s set to make a big impact. the templates from the Marketing Extranet.

This small car is big on personality, design and From TV to online and beyond, the campaign encourages and inspires features and comes with a clear sense of adventure: your prospects to Go Discover More, from stylish personalisation inspiring the young at heart to Go Discover More. options that make the bold design even more appealing.

This third-generation model is as youthful as ever, with its compact And they can do it all from a cabin that offers more driver, format opening to reveal a stylish, spacious interior. Drivers of all passenger and cargo space than any of its rivals. ages will be amazed at its roominess, functionality and comfort, complete with a driving experience that features dynamic This guide contains everything you need to confidently get performance and agile manoeuvres. And that’s before we get into your customers excited about the All-New Picanto and its the advanced infotainment options and safety technologies. incredible features: keep it handy and read it carefully to make the most of the opportunities and increased traffic the The All-New Picanto launch is our second model launch of 2017, campaign promises to deliver. building off the excitement and momentum created by the launch of the All-New Rio. This complete guide offers all the support and information you need to maximise the opportunities the campaign creates – and to make it your own. Your dealer marketing James Curtis, materials are designed to make maximum impact for minimum Marketing Communications Project Manager, Kia UK

3 The All-New Picanto DEALER LAUNCH GUIDE Go Discover More Than a Launch! Launch Overview

Bringing together compact roominess, an and mobile advertising and a fully integrated assertive impression, enhanced functionality social media campaign, complete with and dynamic performance, the All-New Kia content designed to engage and entertain, Picanto is all about driving change. and pushed out through Instagram, With a call to action of ‘Go Discover More’, Facebook, Twitter and – for the first time – this £3 million upbeat campaign calls for Snapchat. engagement from the outset and showcases We’re also partnering with Live Nation as how connected technology, space and a an official sponsor at two of the nation’s quality build make for a much more exciting biggest festivals this summer – Wireless and way to get to wherever you want to go. Lovebox, giving us a direct connection to an It’s designed to appeal widely to our impressive 230,000 millennials. demographic, growing it beyond the young Plus, don’t forget, the Free Insurance Offer to the young at heart and everyone with a is another weapon in your arsenal, giving the burning sense of adventure and fun. Picanto demographic another incentive to buy.

Set to launch on 1st May, at this ambitious We’ve also created a suite of marketing Discover more about campaign’s heart is a TV campaign that is assets that you can use to translate all of the Launch Campaign vibrant and fun and will set the stage for a this activity into a strong local call to action, WATCH NOW! 360° multi-media spectacular designed to driving footfall straight into your showroom. https://youtu.be/RHZHCCVfLTA meet our audience where they are and bring It’s all in this guide: go discover how you can them along for an exciting ride. make it work for you. All of this will be, of course, further amplified with responsive web assets, targeted digital

4 The All-New Picanto DEALER LAUNCH GUIDE Key Selling Points 3 CONNECTIVITY. At the heart of the cabin is a new ‘floating’ 7” LCD touchscreen infotainment system, always keeping you one step ahead when it comes to navigation, real-time updates and more. Plus with the voice control of 2 TM TM Android Auto and Apple CarPlay , you can keep your hands on the wheel and eyes on the road at all times. DYNAMIC DRIVING EXPERIENCE. The All-New Picanto makes an YOUTHFUL DESIGN. assertive impression on the road and delivers a remarkable roominess, The updated exterior is set to steal the functionality and comfort inside. Add in 1 limelight with a youthful and energetic dynamic performance, agile maneuvers, design reflected in its stylish body a host of advanced infotainment and curves, subtle sculpting and strikingly safety technologies and the road ahead vibrant colour palette. All sure to catch becomes your very own playground on the eye and win over the heart. every journey.

To learn more about the dynamic selling points of the All-New Picanto check it out here: https://youtu.be/pWEtAgeVsbg

5 The All-New Picanto DEALER LAUNCH GUIDE The All-New Picanto DEALER LAUNCH GUIDE THE STORY SO FAR THE STORY SO FAR

This section details all the marketing activities that have taken place so far to help raise awareness of the All-New Kia Picanto, building excitement and generating leads & test drives with potential customers.

7 The All-New Picanto DEALER LAUNCH GUIDE THE STORY SO FAR

Social Media Activity

What happened? Social media reached a large, engaged audience and raised awareness of the All-New Kia Picanto, building anticipation prior to the live reveal at the Geneva Motorshow.

8 The All-New Picanto DEALER LAUNCH GUIDE THE STORY SO FAR

Web Activity

What happened? Online, the Picanto is already making a big impact with its own dedicated pre-launch landing page.

Designed to inspire and activate customers, the page lays out all of the key features, gives a real flavour of what the Picanto is all about, and invites potential customers to register their interest.

PICANTO LANDING PAGE

9 The All-New Picanto DEALER LAUNCH GUIDE THE STORY SO FAR

CRM - Geneva Unveiling (announcement) email

What happened? The unveiling of the All-New Picanto at the was an incredible moment – and one that was shared widely across social media.

To amplify the potential of this exciting event, we sent the 14,000 potential customers in our database an email inviting them to watch the unveiling live on Facebook.

And the results were impressive: this central eDM achieved an open rate of 35.12% and click through rate of 9.32%, driving considerable traffic to the website.

10 The All-New Picanto DEALER LAUNCH GUIDE THE STORY SO FAR

CRM – Email template

What happened? Available right now on the Extranet, your dealer email template is an easy and effective way to build awareness of the All-New Picanto with the existing customers and prospects on your database.

Packed full of information and links, a key element of the email is the unveiling of the Picanto at the Geneva Motor Show, along with highlights of the Picanto’s most exciting new features. NOW AVAILABLE The email is also designed to create excitement and on the increase recall around the all-important date with a Marketing countdown to launch day, 1st May. Extranet

11 The All-New Picanto DEALER LAUNCH GUIDE The All-New Picanto DEALER LAUNCH GUIDE

WHAT NEXT? WHAT NEXT?

This section details all the high profile launch marketing activities that are planned to reach the core All-New Picanto target audience as well as highlighting all the materials that have been produced to help your dealership maximise the impact of the launch in your area.

13 The All-New Picanto DEALER LAUNCH GUIDE WHAT NEXT?

National TV

What’s happening? using Kia connected services as they search and The All-New Kia Picanto has a consistent theme of drive to different locations, highlighting the latest adventure and fun, aimed at a younger audience it will technological features that Kia has to offer. The advert bring excitement to our demographic. We have once demonstrates how spacious the car is inside as well as again secured a strong broadcast presence with both a the high level of quality throughout. 20 and 10 second TV campaign. The TV advertisement will quickly raise model awareness and help boost When is it happening? o brand momentum. With prime TV shows being bought The TV launches with the rest of the 360 campaign into and an impactful creative we will generate a high 1st May hitting over 70+ million impressions. The impact launch. campaign continues until the end of June maintaining a strong presence on TV throughout the launch period An extension to the TV campaign will be Video on across multiple channels. Including specifically selected, Demand in order to reach our younger audience, high profile, fame spots during week one to drive alongside a long term social media campaign which will launch momentum. Video on Demand will launch on spread across Facebook, Twitter, Instagram and for the 1st May and run into August. the first time, Snapchat.

What’s it all about? The tag line for this campaign is ‘Go Discover More’, a vibrant fun and exciting advert which follows a couple and their friends taking adventures in the All-New Kia Picanto. The destination is selected

14 The All-New Picanto DEALER LAUNCH GUIDE WHAT NEXT?

Festivals

What’s happening? In addition to our 360° campaign Kia will be partnering with Live Nation to become an official sponsor for two of the nation’s biggest festivals this summer, Wireless and Lovebox. This direct connection with our target audience is expected to reach an impressive 230,000 millennials. In order to maximise on this massive opportunity Kia will also be partnering with Capital FM, LadBible and Pretty 52 – offering huge amplification amongst our millennial audience. This will amplify the media presence around Kia before, during and after the festivals take place providing longevity to the campaign.

Capital FM alone reach over 4 million of our target audience, combined with LadBible’s 17.7 million and Pretty52’s 2.4 million audience, we will be able to broaden our reach to the younger audience and share any key information through their social channels.

When is it happening? Wireless: 7th, 8th & 9th July 2017 Lovebox: 14th & 15th July 2017

15 The All-New Picanto DEALER LAUNCH GUIDE WHAT NEXT?

Web Activity

What’s happening? The All-New Kia Picanto will launch across kia.com/uk, dealer websites and the Dealer Sales App in time for the 1st May on-sale date. This includes an interactive campaign landing page and product page, highlighting key features of the All-New Kia Picanto. Customers can easily find key product information, campaign images and build their Picanto using the website new car configurator.

16 The All-New Picanto DEALER LAUNCH GUIDE WHAT NEXT?

Social Activity

What’s happening? Social media advertising across Facebook, Instagram, Twitter, YouTube and Snapchat will help to reach our target audience through engaging content, focusing on raising brand awareness and affiliation with this target audience.

17 The All-New Picanto DEALER LAUNCH GUIDE WHAT NEXT?

Digital Activity

What’s happening? The campaign launch has been bolstered with online and mobile advertisements across key targeted sites including high-impact in-market HPTO’s. This provides the advantage of wider reach, better

engagement and the potential to generate more KIA.COM/UK leads. The aim is to draw the younger audience in and steer them towards the Kia brand. A fully integrated social media campaign will run over a longitudinal time frame promoting the All-New Kia Picanto along with our brand partnership with Live Nation.

What’s it all about? We launch with a full digital and social campaign across different touchpoints in the customer journey. This will be delivered using display, mobile, social and TV sync to showcase the product and create awareness and engagement. The activity has a consistent fun and vibrant theme throughout and is designed to drive people to the All-New Kia Picanto homepage in just one click, where they can request a test drive, build their Picanto, or find a dealer - generating leads to your business.

THE PICANTO ONLINE ADVERTISEMENTS HAVE BEEN PRODUCED IN A VARIETY OF FORMATS

18 The All-New Picanto DEALER LAUNCH GUIDE WHAT NEXT?

CRM Launch Email

What’s happening? Designed to underpin and amplify the campaign, the This launch email is set to go live in early May. email has real synergy with the approved national ST communications, featuring a link to the new TV advert MAY The eDM will lead with the Free Insurance offer as this that gives our select audience the chance to be one of LAUNCH DAY! 1 is a strong introduction offer which will help set the the first to view it. All-New Picanto apart from its competitors. For more details go to page 24. Prospects will also be able to click through to www.kia.com/uk to view specially produced The email also features ‘book a test drive’ as a technology vignettes showcasing specific features, strong call to action within the header image – e.g. Apple Car PlayTM. utilising a strategy that was notably successful in our All-New Rio launch eDM. Download the dealer version template from the Extranet on May 1st. Readers will also be excited to see the complete line up for the first time, as the email introduces the superb To further support and enhance our impactful activity, specifications of the ‘1’, ‘2’, ‘3’, ‘GT-Line’ and range this email will be followed by another designed to topping ‘GT-Line S’. create urgency around the free insurance offer, making clear the offer is for a limited time and driving And then there’s the price: the email will announce footfall to your showroom – you can download this that the Picanto starts at £9,450, on the road. email from the Extranet in Q2. And that of course includes our industry-leading 7-year warranty.

19 The All-New Picanto DEALER LAUNCH GUIDE WHAT NEXT?

GWR Showcase Floor

What’s happening? As part of the launch the Flagship Dealership at Great West Road will showcase the All-New Picanto on the Brand Showcase Floor. The glass façade of the top floor will have in-situ five All-New Picanto’s visible to the 75,000 drivers passing this point every day.

What’s it all about? The site is part of our high impact marketing brand strategy and will see the All-New Picanto displayed in a colourful, memorable backdrop which will evoke and excite commuters. Using street art, usually set CONCEPT 3A against an urban background, the columns on the © Green Room 2017 | Kia | Great West Road Showcase 7 Showcase Floor will be wrapped in a tapestry of colours, while screens of coloured yarn create exciting vistas throughout the window and will appear to be lifting the cars from the ground. The 17m x 4m high LED display screen will depict contrasting imagery of city parks to reinforce a link to the environment in which the art is frequently found, and catching the eye of passers-by.

When’s it happening? The installation of the All-New Picanto will be live from 1st May.

20 The All-New Picanto DEALER LAUNCH GUIDE CONCEPT 3A © Green Room 2017 | Kia | Great West Road Showcase 6 The All-New Picanto DEALER LAUNCH GUIDE

IT’S OVER TO YOU IT’S OVER TO YOU

Dealer Marketing Overview Discover more of all the launch materials you need to drive traffic and increase sales.

Overview How does it work? Discover how you can take advantage of a Every piece of marketing material is designed to create a complete package of communications designed to buzz around the little city car that’s big on fun. amplify national marketing and transform it into This colourful, vibrant model is funky and cool and the footfall at local level. launch campaign reflects and enhances that in the easiest, most cost-effective way possible. What is it? The launch materials, covering everything from point of We’ve put together the perfect tools to help your sale and including extranet assets, are designed to help team get customers excited about how they can go you create maximum appeal through a campaign that’s discover more. Personalise the range of marketing unique to your dealership. materials with your dealership details to drive local traffic directly through your door. And once they come What can you do? to you, they’ll discover a suite of exciting point of sale It’s all ready for you to run with. And, as well as giving materials designed to maximise impact on arrival. you an idea of the overall launch campaign, you’ll find this guide contains everything else you need to create stand out in your local market and put your dealership at the heart of Picanto marketing activity.

22 The All-New Picanto DEALER LAUNCH GUIDE IT’S OVER TO YOU

Increase Sales & Drive Traffic PRESS DRIVE TRAFFIC THROUGH LOCAL PRESS. Launch and tactical advert templates PR make it easy and cost-effective to create RAISE YOUR PROFILE. impact in your local press – go discover The Picanto launch is an opportunity to how you can tailor these to drive traffic raise your profile in cool and funky ways to your dealership. – email [email protected] to get PR EVENTS articles tailored to your dealership and Invite customers to discover for use in local press. more about our cool and compact city car. Call Kia Dealer Event Support on 0845 408 0208 to find out how. WEB DRIVE TRAFFIC ONLINE. Keep your customers interested. Refresh your website with new images of the All-New Picanto, specification information SOCIAL MEDIA and prices. Download images EMAIL JOIN THE CONVERSATION. from the image bank. MAXIMISE THE VALUE OF WARM LEADS. Everyone will be talking about the Picanto – Realise the potential of join in the conversation your email database with by liking and sharing tailored, personalised the messaging and PASSING TRAFFIC emails – an effective way to imagery we’ve created DIGITAL ACTIVITY bring the Picanto message SHOW THEM WHERE YOU ARE. to build awareness and DRIVE CLICKS. DRIVE CUSTOMERS. to existing and potential engagement. Follow Kia Passing traffic is a valuable audience: place customers. UK pages to find and share You can run your own, targeted your Picanto banner and flag strategically digital campaign, complete Send to your own data exciting, high impact content to ensure they are seen far and wide. with tailored offers and event or purchase new data to with your customers. information. Just choose from a spread the message even range of digital banner ads and go… further.

23 The All-New Picanto DEALER LAUNCH GUIDE IT’S OVER TO YOU

Free Insurance Offer

Overview You can offer customers another incentive to buy with one year’s Free Kia Insurance when ordering their new Kia Picanto. The offer is available between 1 May and 30 June 2017 and comes with unlimited misfuelling cover, a courtesy car, and 90 days EU cover as standard.

24 The All-New Picanto DEALER LAUNCH GUIDE IT’S OVER TO YOU

kia.com/uk

The All-New Dealer Marketing Materials Kia Picanto Discover more to help excite customers and drive traffic.

What’s happening? How can you make the most of it? We’ve put together everything you need to place We’ve injected the campaign with all of the cool your dealership at the heart of the new, cool and charisma and funky personality of the Picanto: all you funky Picanto launch. have to do is make it your own. Personalise materials From press and email templates and digital display wherever possible, and push out the Picanto message banners that you can personalise, to exciting point via all of your usual channels. Then use the point of of sale assets that will give your showroom the sale materials to amplify the message within your ‘wow’ factor, your complete marketing toolkit is showroom. designed to maximise impact at every customer touch point.

Kia Dealer kia.com/uk What’s available and when? The All-New Any Street, Anytown, AN1 70WN 01 2345 6789 The All-New ia Picanto. Go discover more.

From 26th April, press templates will be available There’s as much to discover inside the All-New Kia Picanto as there is outside it. A new youthful design packed with smart technologies like the unique floating Kia Picanto 7-inch touchscreen with navigation system, Bluetooth® connectivity and Autonomous

for download from the Marketing Extranet. Email Emergency Braking. Put all that together with an agile and dynamic ride and you’ll Go discover more. soon discover there’s no end to the number of places you’ll enjoy discovering too. templates and Digital Display Banners will be Go discover more, with the All-New Kia Picanto. available early May. All point of sale materials will The Kia 7-year/150,000 km new car warranty is valid in all EU member states (plus Norway, Switzerland, Iceland and Gibraltar), subject to local terms and also be delivered directly to your dealership, ready conditions. Fuel consumption (l/100 km)/CO² (g/km): urban from 5.0/114 to 7.0/161, extra-urban from 3.3/75 to 4.5/103, combined from 3.9/89 to 5.4/124. for you to display. Arriving May 2017

25 The All-New Picanto DEALER LAUNCH GUIDE 26 IT’S OVERIT’S TO YOU The All-New Picanto All-New The DEALER LAUNCH GUIDEDEALER Dealer Point ofSale

The All-New Kia Picanto With free insurance* • See in-store for details IT’S OVER TO YOU

Literature

What’s happening? The All-New Picanto brochure and spec sheet will be delivered to your dealership w/c 8th May.

This is because the car did not arrive in the UK until 19th April and following internal product checks some amends were required. Online PDFs of the brochure and spec sheet will be available on kia.com from 1st May.

*images not to UK specification

27 The All-New Picanto DEALER LAUNCH GUIDE IT’S OVER TO YOU

The Marketing Wizard

Identify competitor drivers in your area The Marketing Wizard on the Dealer Marketing Extranet can show you where owners with competitor cars live near your dealership. Once you’ve identified the ‘Hot Spots’, choose from the many assets available to you, to inform them about the arrival of the All-New Picanto. The press and email templates are available for you to use within the Marketing Extranet. Make full use of these assets to contact existing and potential customers in your local area, and maximise sales opportunities by generating interest and test drive enquiries in the build up to the launch.

Find out more Download assets from kiamarketing.co.uk Email [email protected] or call Dealer Marketing on 01932 283 931 for more information

28 The All-New Picanto DEALER LAUNCH GUIDE IT’S OVER TO YOU

SETS A HIGH BAR on refinement, packaging and PR Activity out-of-town dynamism Auto Car Overview What’s it all about? The latest version of Kia’s smallest car in the UK is With write-ups shortly appearing after the Pan- more spacious and more practical than its predecessor European press launch in late March we will ensure It’s an EYE-CATCHING car, while occupying not a millimetre more road space. It that consumers get to read about the All-New Picanto with a bold tiger nose grille, introduces major improvements in design, quality and – continuing to drive awareness and interest in the car sharp details and optional LED driving dynamics, providing a compelling entry point to and support the dealer network in their launch. daytime running lights. Plusher, the brand for customers. more refined and better to drive How you’ll benefit? Nearly 30 journalists were taken to the 2017 With positive coverage appearing in national and than its predecessor, the cheap- Geneva Motor Show to witness the global unveil of the local press raising the profile of the All-New Picanto, to-run Picanto is AN EXCITING All-New Picanto and were offered interviews with global customers visiting the dealership will already be aware CONTENDER Auto Express executives, given quality multimedia assets and European of the attributes of the new car enabling sales and product information to fully report on the arrival. interest in the brand.

What’s happening? Press releases KME held a Pan-European test drive in Barcelona Shell press releases will be available to download from While its compact dimensions, light at the end of March – with 12 UK top-tier media the Marketing Extranet from Tuesday 25th April. attending, alongside driving the model, journalists controls and tight turning circle were able to talk to Michael Cole and engineers. In Getting people talking about ensure IT’S A DODDLE TO DRIVE late April we will be holding a national test drive event your dealership around town and park in the tightest in Italy and have invited leading national and regional We can also help you create interest in your dealership of spaces, it’s also an impressively automotive, technology, lifestyle and business media with PR stories in your local press – please contact stable car on the motorway, making to review the All-New Picanto [email protected] in the first instance. it feel considerably MORE GROWN UP than many of its rivals Autotrader

29 The All-New Picanto DEALER LAUNCH GUIDE IT’S OVER TO YOU

Marketing Schedule

MAY JUNE JULY AUGUST 1 8 15 22 29 5 12 19 26 3 7 10 17 24 31 7 14 21 28

ITV, ITV2, ITVbe, Britains Got Talent, Coronation Street, TV MTV, e4, Dave, C4, Soap Awards. Festivals & Gyms (TBC) and ITV Catch Up

Targeting 16-34 year olds interested Programmatic Video, Video in Entertainment, Celebrity, Music, All4, ITV Player Fashion, Festivals, Health & Fitness

Facebook, Twitter, Video link ads, carousel and Instagram, Snapchat message booster Digital/Social Media Standard display adverts Content targeting, news, - MPU, Leaderboard, Sky, entertainment, technology, Wide sky, Billboard targeting TV ads

Wireless Festival, Category sponsor Lovebox Festival

Inclusion on festival marketing collateral including social posts, digital, Live Nation mobile app, posters, OOH, press, social. Radio, online, social Partnerships Co-branded content campaign including 30” advertorials, 30” promo Capital FM trails, 30” live reads and weekly 60” comp rounds. Digital, radio, newsletter

Instagram story, Facebook video, Ladbible/Pretty 52 social post

Interested prospects and existing CRM Launch Email customers

30 The All-New Picanto DEALER LAUNCH GUIDE IT’S OVER TO YOU

Dates for your diary THE STORY SO FAR CRM Launch Email 25th – 28th April: February GWR Brand Showcase Floor Kia Masterclass 2017 (Training) Social media activity commenced From 1st May: July 6th March Homepage slider automatically Wireless Festival (7th, 8th & 9th July) updated on your website CRM Geneva Unveiling (announcement) email Lovebox Festival (14th & 15th July) Point of Sale delivered to your Dealership All-New Picanto Pre-Launch Landing Page OVER TO YOU Spec & Emission sheets available 7th March on Marketing Extranet Available now GENEVA MOTOR SHOW – LIVE UNVEILING Online PDFs of brochure Pre-launch CRM email template on Marketing Extranet From 8th May: ST ‘Coming Soon’ Dealer Point of Sale All-New Picanto brochure and spec sheets LAUNCH DAY! delivered to your Dealership MAY 1 eLearning (Training) Coming Soon in May: WHAT NEXT? Product Knowledge eLearning CRM Free Insurance email From 1st May onwards: w/c 24th April on Marketing Extranet Launch Campaign Landing page Press launch – UK media attending Pre-delivery Email Template TV Campaign goes live Dealer Press available on Marketing Extranet Digital Banner adverts Social Media Activity goes live available on Marketing Extranet 25th April 12pm Digital Campaign goes live KEY PR Shell Releases on Marketing Extranet Video on Demand NATIONAL ACTIVITY CRM

AVAILABLE FOR YOU

31 The All-New Picanto DEALER LAUNCH GUIDE TRAINING IT’S OVER TO YOU

Kia Academy

We have developed a training plan for All-New Picanto that will equip Sales and Service teams with the knowledge and confidence to be able to support a successful dealer launch, as well as deal effectively with customer enquiries and be able to carry out effective PDI, servicing and repairs.

PRODUCT KNOWLEDGE TECHNICAL eLEARNING TRAINING Who is it for? Who is it for? Kia Masterclass 2017 – “The Quest” All customer facing dealer staff Kia Academy training - One nominated Technician per The theme for this event is “The Quest” with particular dealer (preferably Master Technician) eLearning – All emphasis on All-New Picanto, it’s design and styling, Technicians What’s is it about? target market and specification. • Understand the grade line-up and key specifications “The Quest” will focus on All-New Picanto’s position in the What’s is it about? • Describe All-New Picanto’s advanced technologies market place with the introduction of new technology, • Be able to fully support in-dealer launch activity • Explain the enhanced driving dynamics of All-New Picanto enhanced quality and stunning new design inside and • Understand the correct PDI procedure • Summarise the updated design features out. Kia Masterclass 2017 will equip your customer- • Practical application, testing and diagnosis of facing Sales and Service teams with the knowledge and • Understand All-New Picanto’s competitors new technology confidence to deal with customer enquiries and conduct • Understand target customer for All-New Picanto effective product presentations and test drives. When is it taking place? The event will take place from 25 – 28 April at The When is it available? eLearning – available now Chateau Impney, Droitwich Worcestershire. Dates are The All-New Picanto Product Knowledge eLearning now available to book online at www.kiaacademy.co.uk or module is available from 19 April by contacting the Kia Academy team on 0344 375 7703.

32 The All-New Picanto DEALER LAUNCH GUIDE IT’S OVER TO YOU Petrol engines

1.0 MPi 66bhp (5-speed manual) Specifications 1.25 MPi 83bhp (5-speed manual) 1.25 MPi 83bhp (4-speed auto)

5 doors/5 seats

Picanto ‘1’ Picanto ‘2’ Picanto ‘3’ Picanto ‘GT-Line’ Picanto ‘GT-Line S’

Front Electric Windows 14” Alloy Wheels Autonomous Emergency Braking Autonomous Emergency Braking Autonomous Emergency Braking Remote Central Door Locking & Fold- Air Conditioning 15” Alloy Wheels 16” Alloy Wheels 16” Alloy Wheels away Key Electrically Adjustable & Heated Door Electrically Folding, Adjustable Sports Front & Rear Bumpers with Sports Front & Rear Bumpers with 3.8” Monochrome Audio Display with Mirrors & Heated Door Mirrors with LED Twin Exhaust Twin Exhaust RDS Indicators Front & Rear Electric Windows Body Coloured Side Sill Mouldings 7” Touchscreen Satellite Navigation USB & AUX Ports (Driver’s Auto Up/Down) Automatic Air Conditioning with RDS & DAB Stainless Steel Pedals Automatic Headlight Control 4-speaker Audio System 7” Touchscreen Satellite Navigation Automatic Air Conditioning Black and Red Faux Leather with RDS & DAB ABS with Electronic Brakeforce Bluetooth® with Music Streaming ** Upholstery Wireless Mobile Phone Charger ** Distribution (EBD) & Brake-Assist 6-speaker audio System Premium Black Cloth Upholstery Bi-Function Projection Headlights Cruise Control & Speed Limiter System (BAS) Apple CarPlayTM & Android AutoTM ** Steering Wheel Mounted Controls LED Daytime Running Lights Rear Parking Sensors * Electronic Stability Control (ESC) & Cruise Control & Speed Limiter Vehicle Stability Management (VSM) Leather Trimmed Steering Wheel and LED Rear Lights Heated Front Seats & Steering Wheel Gearshift Reversing Camera System with Hill-start Assist Control (HAC) Privacy Glass Electric Sunroof Dynamic Guidelines (Rear Windows & Tailgate) Twin Front, Side & Curtain Front Fog Lights 5 Door / 5 Seat Configuration

*Parking sensors may not match exterior body colour 33 The All-New Picanto DEALER LAUNCH GUIDE **Check with your dealer for mobile phone compatibility IT’S OVER TO YOU

Ready to Go Discover More with the All-New Picanto? Let’s get this campaign on the road…

We hope you’ll agree that this guide offers a great flavour of how 3. Dress your showroom with All-New Picanto exciting the All-New Picanto campaign will be. . point of sale promptly By following the guidance, downloading the 4. Get in touch with existing and current prospects to templates and working together, we can ensure generate excitement around previews and test drive events the campaign makes maximum impact with our 5. Use the Marketing Wizard to maximise local media prospects and current customers – in the most cost- opportunities, use the Dealer Marketing Portal to create effective, efficient way possible. cost-effective campaigns, including NEW digital ad formats 6. Maximise sales by holding a VIP event And we can do all of that confidently given the advantages the 7. Encourage customers to get the most out of their Picanto offers over competitors in the segment. Customers won’t purchase with Kia Genuine Accessories fail to notice just how roomy this is, with clean lines along its stylish dashboard and first-in-segment front centre- If you’re inspired by this guide to roll out any ideas of your own, console armrest and storage. It is logical ingenuity at its very best, we’d love to hear about them! We’re always open to ideas and further enhanced with a thoroughly contemporary feel. your feedback is invaluable – you can email dealermarketing@kia. co.uk at any time to share your thoughts. Follow our 7-step guide to being ready for May 1st launch: 1. Get informed by completing the All-New Picanto Sales We’d be delighted to hear from you. and Technical training 2. Prepare your showroom with displays and demonstrator James Curtis, cars ahead of launch Marketing Communications James Curtis, Project Manager, Kia UK Marketing Communications Project Manager, Kia UK

34 The All-New Picanto DEALER LAUNCH GUIDE