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Grow Your Business with Us! GROW YOUR BUSINESS WITH US! 1 TABLE OF CONTENTS ▪ Where We’re Located Pg.3 ▪ Our Stations Pgs. 4-25 ▪ Our Jocks Pg. 26 ▪ Why We’re Awesome Pgs. 27-31 ▪ The Power of Radio Pgs. 32-35 ▪ Our Digital Products Pgs. 36-40 ▪ Our Sales Team Pg. 41 2 JONESBORO RADIO GROUP 314 Union St. Jonesboro, AR 72401 (870) 933-8800 President and General Manager: Trey Stafford General Sales Manager and Station Manager: Christie Matthews Operations Manager: Rob West Business Manager: Karen Hawes 3 COVERAGE MAP 50,000 Watts 100.5 The Eagle 25,000 Watts 104.9 The Fox and Mix 106.3 Metro Stations Hot 107.5, EZ 92.7, and 98.5 The Outlaw 4 Call letters: KDXY-FM/HD Branding: 104.9 The Fox Dial Position: 104.9 FM and 104.9 HD-1 Tagline: This is FOX Country! Format: Country Website: www.thefox1049.com Primary Focus: Adults 25-54 Core Artists: Carrie Underwood, Chris Stapleton, Luke Bryan, Jason Aldean, Thomas Rhett 5 Stafford and Frigo in the Morning with Trey Stafford and Jim Frigo 5 a.m. to 10 a.m. Fox at Work with Christie Matthews 10 a.m. to 2 p.m. Afternoon Drive with Rob West 2 p.m. to 7 p.m. Fox Country Nights with Brady Dowler 7 p.m. to Midnight CMT After Midnight with Cody Allen and Crew Midnight to 5 a.m. Country Countdown with Lon Helton Sundays, 7 a.m. to 10 a.m. 6 DEMOS FOR 104.9 THE FOX AGE GENDER 22% 18% 19% 16% 15% 36% Sources: 9% 64% Google Analytics; KDXY-FM – The Fox 104.9; Audience Demographics Overview & Audience Interests; Mar. 18, 18-24 25-34 35-44 45-54 55-64 65+ Male Female 2020 – Mar, 18, 2021 Facebook Followers/Age/Demographics – INTERESTS IN-MARKET FOR Facebook Audience Insights; 104.9The Fox; Mar, 18, 2021 Quick Cooking, Pets, Fast Food, TV, Home Décor, Women’s Apparel, Residential Bargains, Family Activities, Value Properties for Sale, Pre-Owned Homes for Text Club Members – Marketron Shopping, Salons, Beauty, Movies Sale, home & Garden Services, Used Messaging Insights; KDXY-FM; Vehicles, Home Improvement, Employment, Mar, 18, 2021 Tax Prep, Apparel & Accessories Email Database – Aptivada/Campaigner; 104.9 The Fox; Mar, 18, 2021 BY THE NUMBERS Monthly Avg. Web Facebook Text Club Email Monthly Monthly Monthly Users/Pageviews/Sessions – Followers Members Database Web Users Pageviews Sessions Google Analytics; www.1049TheFox.com; Audience 48,791 7,467 19,099 10,864 21,929 17,145 Overview; Mar. 18, 2020 – Mar, 18, 2021 Note: Data on graphics are rounded. 7 OCCUPATION Education and Training 11.8% Business Management and Administration 11.0% DEMOS FOR Marketing, Sales, and Service 10.5% 104.9 THE FOX Agriculture, Food, and Natural Resources 9.6% Human Services 9.2% Health Science 8.8% Manufacturing 8.3% Government and Public Administration 5.7% No Response, N/A 5.3% Architecture and Construction 4.8% Finance 4.4% Transportation, Distribution, and Logistics 2.6% Arts, Audio/Visual Technology, and… 2.2% Science, Technology, Engineering and… 1.8% Law, Public Safety, Corrections, and Security 1.8% Hospitality and Tourism 1.3% Information and Technology 0.9% HOUSEHOLD INCOME EMPLOYMENT Source: Aptivada; JRG <$30K 34.2% Full-Time 73.7% Listener Survey; Jul 2020- $30K-$49,999 34.2% Part-Time 7.9% Dec.2020 $50K-$74,999 17.5% Retired 6.1% ***NOTE: All data was $75K-$99,999 5.7% Stay At Home Parent 4.8% collected through a social media driven campaign. $100K-$149,999 3.5% Self-Employed 4.8% Since social media $150K+ 4.8% campaigns are much more Unemployed 2.6% effective with women, results No Response, N/A 0.0% are skewed heavily toward the female population. 8 Call letters: KEGI-FM Branding: 100.5 The Eagle Rocks Dial Position: 100.5 FM Format: Rock Website: eagle1005.com Primary Focus: Men 25-54 Core Artists: AC/DC, Led Zeppelin, Bob Seger, Fleetwood Mac, Pink Floyd 9 The Bob and Tom Show 5 a.m. to 9 a.m. Middays with Mitch Mahan 9 a.m. to 2 p.m. Afternoon Drive with Phil Jamison 2 p.m. to 7 p.m. Time Warp Sundays, 6 a.m. to 10 a.m. and 6p.m. to 10 p.m. 10 DEMOS FOR AGE GENDER 22% 100.5 THE 21% 18% EAGLE 18% 13% 40% 60% 8% Sources: Google Analytics; KEGI-FM – Eagle 100.5; Audience Demographics Overview & 18-24 25-34 35-44 45-54 55-64 65+ Male Female Audience Interests; Mar. 18, 2020 – Mar. 18, 2021 IN-MARKET FOR Facebook Followers – INTERESTS Facebook Audience Insights; Pets, Fast Food, Quick Cooking, DIY Used Vehicles, Women’s Apparel, Home 100.5 The Eagle; Mar. 18, Décor, Auto Parts & Accessories, Apparel & 2021 Projects, Outdoors, TV, Convenience Stores, Sports, Value Shopping, Autos Accessories, Residential Properties for Sale, Employment, Pre-Owned Homes for Sale, Text Club Members – Tax Prep, Investment Services Marketron Messaging Insights; KEGI-FM; Mar. 18, 2021 Email Database – Aptivada/Campaigner; 100.5 BY THE NUMBERS The Eagle; Mar. 18, 2021 Facebook Text Club Email Monthly Monthly Monthly Followers Members Database Web Users Pageviews Sessions Monthly Avg. Web Users/Pageviews/Sessions – Google Analytics; 6,145 2,255 11,801 2,034 7,820 4,009 www.Eagle1005.com; Audience Overview; Mar. 18, 2020 – Mar. 18, 2021 Note: Data on graphics are rounded. 11 OCCUPATION Health Science 11.9% Marketing, Sales, and Service 10.5% DEMOS FOR Education and Training 10.5% 100.5 THE Agriculture, Food, and Natural Resources 10.5% Human Services 9.8% EAGLE Manufacturing 7.0% Business Management and Administration 7.0% No Response, N/A 6.3% Architecture and Construction 6.3% Transportation, Distribution, and Logistics 4.9% Finance 3.5% Hospitality and Tourism 2.8% Government and Public Administration 2.8% Arts, Audio/Visual Technology, and… 2.8% Science, Technology, Engineering and… 2.1% Law, Public Safety, Corrections, and Security 0.7% Information and Technology 0.7% HOUSEHOLD INCOME EMPLOYMENT Source: Aptivada; JRG <$30K 37.8% Full-Time 69.9% Listener Survey; Jul 2020- $30K-$49,999 36.4% Retired 9.1% Dec.2020 $50K-$74,999 11.9% Part-Time 7.7% ***NOTE: All data was $75K-$99,999 4.9% Self-Employed 7.7% collected through a social media driven campaign. $100K-$149,999 3.5% Stay At Home Parent 3.5% Since social media $150K+ 5.6% campaigns are much more Unemployed 2.1% effective with women, results No Response, N/A 0.0% are skewed heavily toward the female population. 12 Call letters: KJBX-FM/HD Branding: Mix 106.3 Dial Position: 106.3 FM and 106.3 HD-1 Tagline: The Adult Hit Music Station Format: Hot Adult Contemporary (Hot AC) Website: themix1063.com Primary Focus: Women 25-54 Core Artists: Maroon 5, Kelly Clarkson, Ariana Grande, Panic! At The Disco, Pink 13 Mix in the Morning with Brett Hall 5 a.m. to 10 a.m. Mix at Work with Phil Jamison 10 a.m. to 3 p.m. Mix in the Afternoon with Sarah 3 p.m. to 8 p.m. Region 8 News at 6 p.m. 6 p.m. to 6:30 p.m. KAIT 14 DEMOS FOR Age Gender MIX 106.3 22% 18% 18% 17% Sources: 13% 37% 11% Google Analytics; KJBX-FM – 63% Mix 106.3; Audience Demographics Overview & Audience Interests; Aug. 22, 2019 – Aug. 23, 2020 18-24 25-34 35-44 45-54 55-64 65+ Male Female Facebook Followers – Facebook Audience Insights; Mix 106.3; Aug. 23, 2020 INTERESTS IN-MARKET FOR Text Club Members – Pets, Fast Food, Quick Cooking, Women’s Apparel, Home Décor, Men’s Marketron Messaging Television, Bargain Shopping, Movies, Apparel, Used Vehicles, Residential Insights; KJBX-FM; Aug. 23, Beauty, Family Activities, Salons, Value Properties for Sale, Pre-Owned Home for 2020 Shopping Sale, Tax Prep, Employment, Home Furnishings Email Database – Aptivada/Campaigner; Mix 106.3; Aug. 23, 2020 BY THE NUMBERS Monthly Avg. Web Facebook Text Club Email Monthly Monthly Monthly Users/Pageviews/Sessions – Followers Members Database Web Users Pageviews Sessions Google Analytics; www.Mix1063.com; Audience 7,594 1,861 11,378 1,316 3,514 2,715 Overview; Aug. 22, 2019 – Aug. 23, 2020 Note: Data on graphics are rounded. 15 OCCUPATION Health Science 14.9% Marketing, Sales, and Service 13.2% DEMOS FOR Education and Training 12.4% MIX 106.3 Business Management and Administration 11.6% Human Services 9.1% Agriculture, Food, and Natural Resources 6.6% No Response, N/A 5.8% Manufacturing 5.0% Finance 4.1% Transportation, Distribution, and Logistics 3.3% Science, Technology, Engineering and… 3.3% Hospitality and Tourism 2.5% Government and Public Administration 2.5% Architecture and Construction 2.5% Information and Technology 1.7% Law, Public Safety, Corrections, and Security 0.8% Arts, Audio/Visual Technology, and… 0.8% HOUSEHOLD INCOME EMPLOYMENT Source: Aptivada; JRG <$30K 28.9% Full-Time 77.7% Listener Survey; Jul 2020- $30K-$49,999 34.7% Retired 7.4% Dec.2020 $50K-$74,999 15.7% Self-Employed 6.6% ***NOTE: All data was $75K-$99,999 9.9% Stay At Home Parent 4.1% collected through a social media driven campaign. $100K-$149,999 5.0% Part-Time 3.3% Since social media $150K+ 5.8% campaigns are much more Unemployed 0.8% effective with women, results No Response, N/A 0.0% are skewed heavily toward the female population. 16 Call letters: KDXY-HD2/FM, K298AV Branding: Hot 107.5 Dial Position: 104.9 HD2 / 107.5 FM Tagline: Hot 107.5 – The PARTY Station! Format: Contemporary Hits Radio (CHR) Website: hot1075.com Primary Focus: Teens 12-17 and Adults 18- 34, especially ASU Students Core Artists: Post Malone, Cardi B, Drake, Chris Brown, Bad Bunny, Lil Baby 17 Midday and Afternoon with Brady Dowler Noon to 6 p.m.; Monday through Saturday Nights with DJ Ice Tre 6 p.m.
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