GROW YOUR BUSINESS WITH US!
1 Table of Contents ▪ Where We’re Located Pg. 3 ▪ Our Stations Pgs. 4-23 ▪ Our Jocks Pg. 24 ▪ Why We’re Awesome Pgs. 25-31 ▪ The Power of Radio Pgs. 32-35 ▪ Our Digital Products Pgs. 36-38 ▪ Our Sales Team Pgs. 39-41
2 Jonesboro Radio Group 314 Union St. Jonesboro, AR 72401
(870) 933-8800
President and General Manager: Trey Stafford
General Sales Manager and Station Manager: Christie Matthews
3 COVERAGE MAP
50,000 Watts
100.5 The Eagle
25,000 Watts
104.9 The Fox and Mix 106.3
Metro Stations
Hot 107.5, ESPN 92.7,
and 98.5 The Outlaw
4 104.9 The Fox
Call letters: KDXY-FM/HD Branding: 104.9 The Fox Dial Position: 104.9 FM and 104.9 HD-1 Tagline: This is FOX Country! Format: Country Website: www.thefox1049.com Primary Focus: Adults 25-54 Core Artists: Carrie Underwood, Chris Stapleton, Luke Bryan, Jason Aldean, Thomas Rhett
5 104.9 The Fox
Stafford and Frigo in the Morning with Trey Stafford and Jim Frigo 5 a.m. to 10 a.m. Fox at Work with Christie Matthews 10 a.m. to 2 p.m. Afternoon Drive with Rob West 2 p.m. to 7 p.m. Fox Country Nights 7 p.m. to Midnight CMT After Midnight with Cody Allen and Crew Midnight to 5 a.m. Country Countdown with Lon Helton Sundays, 7 a.m. to 10 a.m.
6 Age Gender
25% Demos for 23% 20%
104.9 The 15% 38% Fox 10% 63% 6%
18-24 25-34 35-44 45-54 55-64 65+ Male Female
Interests:
Pets, Cooking, Television, Fast Food, Family-Focused Lifestyles & Hobbies, Bargains Hunting, Value Shopping, Mobile Enthusiasts, Entertainment News, Social Media. Source: Google Analytics; KDXY-FM – The Fox 104.9; In-Market For: Audience Demographics Overview & Audience Hotels & Accommodations, Home Décor, Employment, Used Vehicles, Residential Interests; Apr 1, 2018 - Mar Properties for Sale, Women’s Apparel, Pre-Owned Homes for Sale, home & Garden 31,2019 Services, Home Furnishings, Home Improvement.
Note: Data on graphics are rounded. 7 Job Titles Relationship Status
Demos for 62% Administrative Services 33%
104.9 The Sales 29% 20% 13% 5% Fox Healthcare and Medical Services 23% Single In a Engaged Married Production 20% Relationship
Transportation and Moving 12%
Installation and Repair 8% Education Level Source: Facebook Business Construction and Extraction 8% Manager; People Connected 61% to 104.9 The Fox; A18+; Apr Community and Social Services 8% 1, 2019 33% Farming, Fishing, and Forestry 7% Note: Likely details on people 5% based on self-reported data Legal Services 3% on Facebook High School College Grad School
Secondary Note: Measurements only available for 104.9 The Fox 8 100.5 The Eagle
Call letters: KEGI-FM Branding: 100.5 The Eagle Rocks Dial Position: 100.5 FM Format: Rock Website: eagle1005.com Primary Focus: Men 25-54 Core Artists: AC/DC, Led Zeppelin, Bob Seger, Fleetwood Mac, Pink Floyd
9 100.5 The Eagle
The Bob and Tom Show 5 a.m. to 9 a.m. Middays with Mitch Mahan 9 a.m. to 2 p.m. Afternoon Drive with Phil Jamison 2 p.m. to 7 p.m. Nights with Leisa Rae 7 p.m. to Midnight Time Warp Sundays, 6 a.m. to 10 a.m. and 6p.m. to 10 p.m.
10 Age Gender
Demos for 24% 24% 22% 100.5 The 18% 46% Eagle 54% 6% 7%
18-24 25-34 35-44 45-54 55-64 65+ Male Female
Interests:
Pets, Fast Food, Quick Cooking, Television, DIY Projects, Mobile Devices, Value Shopping, Family-Focused Lifestyles & Hobbies, Sports, Outdoors Source: Google Analytics; KEGI-FM – 100.5 The Eagle; In-Market For: Audience Demographics Overview & Audience Used Vehicles, Employment, Home Décor, Web Design & Development, Hotels & Interests; Apr 1, 2018 - Mar Accommodations, Home & Garden Services, Residential Properties for Sale, Home 31,2019 Improvement, Dating Services
Note: Data on graphics are rounded. 11 Mix 106.3
Call letters: KJBX-FM/HD Branding: Mix 106.3 Dial Position: 106.3 FM and 106.3 HD-1 Tagline: The Adult Hit Music Station Format: Hot Adult Contemporary (Hot AC) Website: themix1063.com Primary Focus: Women 25-54 Core Artists: Maroon 5, Kelly Clarkson, Ariana Grande, Panic! At The Disco, Pink
12 Mix 106.3
Mix in the Morning with Brett Hall 5 a.m. to 10 a.m. Mix at Work with Phil Jamison 10 a.m. to 3 p.m. Mix in the Afternoon with Mitch Mahan 3 p.m. to 8 p.m. Region 8 News at 6 p.m. 6 p.m. to 6:30 p.m. KAIT Dr. Laura Berman 8 p.m. to Midnight
13 Age Gender Demos for 28% 22% 20% Mix 106.3 32% 14% 11% 68% 5%
18-24 25-34 35-44 45-54 55-64 65+ Male Female
Interests:
Pets, Fast Food, Television, Quick Cooking, Family-Focused Lifestyles & Hobbies, Social Media, Bargain Hunting, Mobile Devices, Value Shopping, Entertainment News Source: Google Analytics; KJBX-FM – Mix 106.3; In-Market For: Audience Demographics Overview & Audience Home Décor, Employment, Hotels & Accommodations, Used Vehicles, Residential Interests; Apr 1, 2018 - Mar Properties for Sale, Women’s Apparel, Home & Garden Services, Home Improvement, 31,2019 Home Furnishings, Dating Services
Note: Data on graphics are rounded. 14 Hot 107.5
Call letters: KDXY-HD2/FM, K298AV Branding: Hot 107.5 Dial Position: 104.9 HD2 / 107.5 FM Tagline: Hot 107.5 – The PARTY Station! Format: Contemporary Hits Radio (CHR) Website: hot1075.com Primary Focus: Teens 12-17 and Adults 18- 34, especially ASU Students Core Artists: Post Malone, Cardi B, Drake, Chris Brown, Bad Bunny, Lil Baby
15 Hot 107.5
Midday and Afternoon with DJ Ice Tre Noon to 6 p.m.
Nights with Mary 6 p.m. to Midnight
Overnights with Brady Dowler Midnight to 6 a.m.
16 Age Gender Demos for 33% Hot 107.5 21% 18% 47% 14% 53% 9% 5%
18-24 25-34 35-44 45-54 55-64 65+ Male Female
Interests:
Fast Food, Movies, Pets, Music, Television, Value Shopping, Sports, Mobile Devices, Quick Cooking, Entertainment News Source: Google Analytics; HDXY-HD2 – Hot 107.5; In-Market For: Audience Demographics Overview & Audience Employment, Used Vehicles, Hotels & Accommodations, Home Décor, Concert & Music Interests; Apr 1, 2018 - Mar Festival Tickets, Residential Properties for Sale, Mobile Devices, Career Consulting 31,2019 Services, Post-Secondary Education
Note: Data on graphics are rounded. 17 EZ 92.7
Call letters: KDXY-HD3/FM, K224DW Branding: EZ 92.7 Dial Position: 104.9 HD3 / 92.7 FM Format: Soft AC Website: EZ927.com Primary Focus: Women 35-64 Core Artists: Elton John, Billy Joel, Madonna, Whitney Houston, Hall & Oates, Michael Jackson, Phil Collins, Air Supply, Fleetwood Mac, Bee Gees, Chicago, and Lionel Richie
18 EZ 92.7
Mornings - 6 a.m. to 10 a.m.
Middays - 10 a.m. to 3 p.m.
Afternoon Drive - 3 p.m. to 7 p.m.
Nights - 7 p.m. to Midnight
Overnight - Midnight to 6 a.m.
19 98.5 The Outlaw
Call letters: KJBX-HD2/FM, K253BQ Branding: 98.5 The Outlaw Dial Position: 106.3 HD2 / 98.5 FM Tagline: Legends and Young Guns Format: Classic Country Website: 985theoutlaw.com Primary Focus: Mature adults leading an active lifestyle. Core Artists: Johnny Cash, Waylon Jennings, Merle Haggard, Alabama, Hank Williams Jr.
20 98.5 The Outlaw
Mornings - 6 a.m. to 10 a.m.
Middays - 10 a.m. to 3 p.m.
Afternoon Drive - 3 p.m. to 7 p.m.
Nights - 7 p.m. to Midnight
Overnight - Midnight to 6 a.m.
21 Age Gender
26% 26% Demos for 23%
98.5 The 44% Outlaw 13% 12% 57%
18-24 25-34 35-44 45-54 55-64 Male Female
Interests:
Fast Food, Entertainment News, Quick Cooking, Pets, Television, Sports, Mobile Devices, Business, Value Shopping, Music Source: Google Analytics; KJBX-HD2 – 98.5 The In-Market For: Outlaw; Audience Demographics Overview & Used Vehicles, Employment, Hotels & Accommodations, Concert & Music Festival Tickets, Audience Interests; Apr 1, Home Décor, Advertising & Marketing Services, Residential Properties for Sale, Business & 2018 - Mar 31,2019 Productivity Software, Investment Services.
Note: Data on graphics are rounded. 22 TREY STAFFORD PHIL JAMISON On-Air Personality / Production Asst. MARY CONROY President / General Manager Middays on Mix 106.3| Afternoons on On-Air Personality Mornings on 104.9 The Fox 100.5 The Eagle Midday on Hot 107.5 With 46 years of radio Phil has been on the air for 35 Mary Conroy is an ASU student, experience under his belt, Trey years since his first part-time job in active in student government and has been bringing smiles to the high school. The classic rock lover greek life. Mary’s bubbly surrounding area each morning is cherished here for his creativity personality is a hit with listeners. with co-host Jim Frigo on The and quick-wit. Fox.
CHRISTIE MATTHEWS LEISA RAE BRETT HALL Station Manager / General Sales On-Air Personality / Traffic On-Air Personality Manager Coordinator Afternoons on Mix 106.3 Middays on 104.9 The Fox Evenings on The Eagle Brett is a veteran DJ at Jonesboro Leisa brings 18 years of Christie has been entertaining Radio Group. Currently on Mix, experience to the table. This Arkansans for the past 28 years Brett also owns a local business rocker loves all things guitars and is heavily involved in and is a realtor. charities serving women and and shares a history lesson on children. the art form on air each night.
ROB WEST RYAN “DJ ICE TRE” On-Air Personality / Operations BEAVERS BRADY DOWLER Manager On-Air Personality On-Air Personality Afternoons on 104.9 The Fox Evenings on Hot 107.5 Overnights on Hot 107.5| Rob came to us with 21 years of Ryan has been with us for 8 Play-by-Play Commentator on ESPN Jonesboro 92.7 experience in broadcast. He has years on Hot 107.5. In his spare Somewhat of a smart-aleck, quickly taken on a leadership role time, he DJs events and is Brady is an avid fan of sports and and currently manages branding for involved with City Youth movies. He is the newest our 104.9 The Fox, Mix 106.3 and Ministries and Red Cross. 98.5 The Outlaw. member of our team.
JIM FRIGO Mitch Mahan On-Air Personality On-Air Personality Middays on 100.5 The Eagle
Our Beloved Jocks Beloved Our Mornings on 104.9 The Fox Jim began his career 40 years ago Mitch is a programmer with many years of experience in the in Los Angeles and is now co- Jonesboro market. He is the hosting Fox in the Morning with newest member of our on-air staff 20-year teammate Trey Stafford. and we are happy to welcome him to the family. 23 We’re kind of Jonesboro Radio Group delivers the best campaigns and reach in the area from traditional radio to large-scale events and digital a big deal advertising.
Facebook likes for the two top Country stations in the market
45,000 30,000
Us Competitor
Source: Facebook Business Manager; 4/1/2019 24 We go big on contests
In 2018, we gave away TONS of prizes, including the following:
• A $6,000 massage chair • An Estate Mattress Set • An in-ground swimming pool • A NASCAR Talladega Trip • $9,000 in free furniture • Another $5,000 in outdoors furniture • A Smokin’ Hot grill package • Duck gun hunting packages • A Premium Spa Package • A full Christmas light decoration package • A Hyundai Elantra • A $50,000 Chevy Truck
…and that’s only scratching the surface!
25 Our Best of NEA Contest is a city-wide ballot with nominations beginning in January We go big and voting beginning in late February. We offer advertising to anyone in the area, complete with a logo, business contact information, and links to both your website and online, too your social media pages on the voting ballot and the winners’ page. 18,539 Unique Participants 317,697 Votes 5,517 Nominations
Source: Second Street; Best of NEA 2019 Data 26 Gender Age
4,005 4,175 3,529 We go big 22 2,686 2,313 online, too 78 1,370 731
Male Female 13-18 19-24 25-32 33-42 43-52 53-62 63-119
Most popular locations of those participating:
New Emails Harvested 72401 72472 4,144 People 507 People 104.9 The Fox 8,537 (Jonesboro) (Trumann) 72450 72417 100.5 The Eagle 7,647 2,883 People 488 People (Paragould) (Brookland) Mix 106.3 7,326 72404 72416 2,705 People 477 People Hot 107.5 7,182 (Jonesboro) (Bono) 72472 72476 98.5 The Outlaw 6,808 507 People 400 People (Trumann) (Walnut Ridge) 72417 72432 488 People 352 People (Brookland) (Harrisburg) Source: Second Street; Best of NEA 2019 Data 27 We like BIG events
The past year, we either hosted or helped promote the following events:
• The Donnie Baker Valentimes Comedy Show, featuring The Pork Pistols and Josh Arnold • Live Entertainment at the NEA District Fair • The Fox Youth Talent Contest • Freedom Fest – The fireworks show to outshine all others • World’s Largest Yard Sale • Mark Patrick Hypnosis Seminars • The Chevy Super 10 Giveaway • Fox Country Christmas
28 We have a big heart
• $374,556.43 raised for Make-A-Wish Midsouth during the Have-A-Heart Wish-A-Thon on Fri., Feb. 15, 2019.
• 33,320 school supply items and over $6,200 raised for United Way’s Stuff the Bus event, hosted by Jonesboro Radio Group, KAIT, the United Way, and Crowley’s Ridge Development Council
• Approximately 189,789 meals were collected during the Fill the Food Bank Food Drive.
29 We have the market’s Stafford and most Frigo Phil Leisa Christie 30+ year market Jamison Rae Matthews veterans, 21 20+ year market 15+ year market 25+ year market recognizable years as the veteran veteran veteran top morning personalities show in the market
30 Radio 240.0 226.3 reaches more 203.3 than any 165.5 156.9 154.5 106.6 other 82.3 69.8 medium 57.0
Source: Nielsen Total Audience Report, Q3 2016 – (000) Monthly 31 70 Radio continues to dominate in the car 13 10 3 1 1 1 1 1 1 1 1
Source: Edison Research, “Share of Ear,” Q4 2015-Q1 2016, Q2-Q3 2016. Persons 18+, in-car 32 Share of 52% Audio Time Spent
Radio is Radio is 9X 18X bigger than bigger than Pandora Spotify
6% 3%
AM/FM Radio Pandora Spotify
Source: Nielsen, State of the Media, Audio Today, June 2017 33 “
92 million people in the US ages 25-54 connect with local Radio on a daily basis — more than twice the number who visit Facebook or use Google Search.
Sources: Arbitron(Nielsen Audio)/comScore/Edison Research/gfK MRI/Jacobs Media/Sequent Partners/Triton Digital/USA Touchpoints/USC Annenberg School/PSA Study
34 Sponsor a Digital Giveaway
BUILD YOUR E-MAIL GATHER AUDIENCE GET EYES ON YOUR DATABASE DATA BRAND
Our contests can include We will share metrics from We combine social media pre-checked, e-mail opt-in each contest you sponsor. campaigns, digital in buttons so participants You also have the ability to advertising, and traditional can let you know they want ask market-related radio marketing to give your more details about your questions while participants branding high visibility and business. are registering. interaction with your future clients.
35 Jonesboro Radio Group offers multiple options for using our texting and e-mail databases. Through text, we can create your own texting club, send a blast to our Use Our Text database, or set up a code word contest. With emails, we can send out a blast to our database, manage your club, or even send out targeted emails to people in and Email specific categories to help you reach your exact audience. Services Text Club Numbers Email Database
104.9 The Fox 9,030 31,760
100.5 The Eagle 2,443 10,066
Mix 106.3 2,236 9,472
Hot 107.5 628 7,411
98.5 The Outlaw N/A 6,332
Source: Marketron Digital Insights; Past 30 Days; 4/1/2019 36 Use Our Digital Services
We offer top-of-line digital service to help your company reach its audience in a variety of ways. Each campaign is catered specifically to your business’s needs.
37 “
“Jonesboro Radio Group has done wonderful things for our business… They’ve helped us establish our name as THE furniture dealer in Northeast Arkansas.”
– Rodney McLaughlin, Home Place Furniture
38 “
“Over the years, while partnering with the Jonesboro Radio Group, it has been amazing to see the exposure we receive in the community… It’s one thing to have a commercial on the radio, but the one-on-one attention between Pam, the staff at the radio station, and RNR makes doing business such a pleasure.”
– Shawnya Kelly, RNR Tire Express
39 Amy Geswein Tim Smith Pam Virgin Mike Dickerson Digital Goddess Senior Account Executive NTR Director / Account Executive Account Executive [email protected] [email protected] [email protected] [email protected] O: (870) 933-8800 x144 O: (870) 933-8800 x123 O: (870) 933-8800 x143 O: (870) 933-8800 x136 C: (870) 565-3733 C: (870) 476-0233 C: (870) 931-8633 C: (870) 476-1907 F: (870) 932-2445 F: (870) 932-2445 F: (870) 932-2445 F: (870) 932-2445 Christie Matthews, CRSM General Sales Manager Station Manager [email protected] O: (870) 933-8800 x124 Our Awesome, Award- C: (870) 761-5399 F: (870) 932-2445 Elizabeth “Liz” Davis Kellie Ashlock Winning Sales Team Account Executive Account Executive [email protected] [email protected] O: (870) 933-8800 x139 O: (870) 933-8800 x111 C: (870) 816-5212 C: (870) 919-3438 F: (870) 932-2445 F: (870) 932-2445
40