Broadcastingthe Newsweekly 01 Broadcasting and Allied Arts Our 42Nd Yeara 1973

FCC vacancy: Line grows long as time grows short NBC affiliates: Much to do about a television network o BroadcastingThe newsweekly 01 broadcasting and allied arts Our 42nd Yeara 1973

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CLOSED CIRCUIT 9

Union troubles at Washington's WTOP cast national shadow. AT DEADLINE 10

DATEBOOK 12

How not to raise the social consciousness of the ad industry. MONDAY MEMO 18 Line forms at the White House for those with designs on FCC vacancy created by departing Nick Johnson. Nine candidates -including one foreseeing end of present broadcast system -are in sight now. LEAD STORY 21

The energy crisis takes its toll on Madison Avenue. BROADCAST ADVERTISING 22 Maclntyre out, Thompson named in FTC commissionership switch. 23 Political advertising added $59.6 million to broadcast coffers in '72. 25 Tranquility prevails at NBC -TV affiliates meeting. Station delegates hear upbeat reports on network's news and programing game plans, Sarnoff calling for press unity. MEDIA 27 Herb Schlosser's low profile a thing of the past at NBC -TV. 31 Conciliation gets another chance as Killian assumes CPB chairmanship. 32

CHANGING HANDS 35 Independent- thinking Larry Israel takes the helm at Washington Post Co. 38

Sonderling grudgingly pays fine, ducking obscenity test. PROGRAMING 42

BROADCAST JOURNALISM 47 A cable exodus for Time Inc.? Firm agrees to sell Manhattan CATV, ponders exchange of other properties for MSO equity. CABLECASTING 48

FCC okays reduced AT &T network rates, holds off on occasional schedule. EQUIPMENT & ENGINEERING 52

ABC -TV's rocking In Concert pays its own way. MUSIC 53

° PLAYLIST 54

FINANCE 57

FATES & FORTUNES 60

FOR THE RECORD 63

Neil Vander Dussen : keeping the nuts and bolts in place at RCA. PROFILE 75

EDITORIALS 76

Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N.W., Washington 20036. Second -class postage paid al Washington and additional offices. Single issues Si. Subscriptions: one year $20, two years $37.50. three years $50. Add $52 yearly for special delivery, $65 for air mail, $4 for Canada. $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $14.50, Cable Sourcebook $8.50.

When a series is this WTVR-TV Richmond WSYR-TV Syracuse good, it goes fast. WTIC-TV Hartford WJAC-TV Johnstown WCPO-TV Cincinnati KFSN-TV Fresno WABC-TV New York WKBW-TV Buffalo KGMB-TV Honolulu KABC-TV Los Angeles KGWTV Portland, Oregon WPTA Ft. Wayne WLS-TV Chicago KXTV Sacramento KVOS TV Bellingham WPVI-TV Philadelphia KBTV Denver KBLU-TV Yuma KGO-TV San Francisco WSM-TV Nashville KARK-TV Little Rock WXYZ-TV Detroit WBTV Charlotte WOTV Grand Rapids WCVBTV Boston WTVN-TV Columbus WDBJ-TV Roanoke WJW-TV Cleveland KGTV San Diego WCHS-TV Charleston,W. Va. WTAE Pittsburgh WHAS-TV Louisville WLWD Dayton KOMO-TV Seattle KTAR-TV Phoenix WTAR-TV Norfolk KSL-TV Salt Lake City WFMY-TV Greensboro WBAL-TV Baltimore KORK-TV Las Vegas KVOA-TV Tucson CailMacom for "Ozzie'sGirls: Ifs like starting network pt7 0bout f ,,O PE,PI

The vibrations of excellence can be RKO Radio people, whatever their WOR New York KHJ Los Angeles WXLO New York KRTH Los Angeles heard throughout the land. They're jobs . . . from engineer to secretary WRKO Boston KFRC San Francisco the sounds of RKO Radio stations. . . . to account executive . . . to WROR Boston KKEE San Francisco WFYR Chicago WAXY Ft. Lauderdale disc jockey ... to music director .. . To maintain this unfaltering excellence WHBQ Memphis WGMS AM & FM to manager - they all know how Washington, D.C. is the overriding goal of all RKO Radio important they are ... how responsible people! they have to be. And they all dedicate RKO Radio people ... whose pride their time, effort, and expertise to per- IIKWRADIO and professionalism are the corner- petuate the excellence of R KO Radio. a divsion of RKO General, Inc stones of their ability to communicate REMISE NTE 1(.WñLLVD so well ... so constantly ... and so RKO Radio people. The circle of BY effectively ... with so many listeners. excellence. !se RADIO REPRESENTATIVES OF AMO GENFAAL. C Closed Circuit®

Tops are back on Nixon staff (Mr. Burch served hitch affiliates tune him in while they were in as GOP chairman) and his demonstrated town. Belief is Mr. Snyder may be chosen First returns from special National Asso- toughmindedness might augur White as host of projected Tomorrow, post - ciation of Broadcasters radio code -board call. Only visible blemish: Mr. Johnny Carson talk show being develop- find virtually no House survey code -subscriber Burch's approval of monitoring of FCC ed under direction of Mort Werner, stations currently carrying sex -oriented telephone calls (which he said he re- senior VP for planning. talk programs. Letters were sent to man- gretted) to run down leaks of "confiden- agers of 2,415 code stations asking tial" information (BROADCASTING, May Shrunken empire whether they carried such programs and 22, 1972). if so, how they're handled, to help code Gerald Adler is about to resign as presi- board get fix on appropriate future ac- dent of NBC Enterprises, now that divi- tion. As of last week replies were in from Second guessing sion's domestic and foreign syndication 731 stations -31% of radio -code mem- First reaction of FCC lawyers to two has been sold to National Telefilm Asso- bership -and 99% of those replies, ac- format -change decisions handed down by ciates. Division still includes management cording to code authority, which is proc- U.S. Court of Appeals on May 4 (BROAD- services, product licensing and Disney- essing returns, said they don't carry that CASTING, May 7) is that they represent on- Parade (multimedia arena attraction), kind of program. net endorsement of commission's position but Mr. Adler wants larger domain. He Managers were also given opportunity that broadcasters should not be "locked has been with NBC 20 years, head of to comment on practices of other stations into" format. Court overturned FCC's Enterprises five. in their markets. Early indications from decision in case involving sale of WGLN- these is that sex-oriented programs on (FM) (now wxEz[FM)) Sylvania, Ohio, First blood? noncode stations have dropped off too. but affirmed FCC in approving sale of Television news case could be among first Results, when completed, will be report- KRTR(AM) Denver. Commission attorneys to be undertaken by new National News code at meeting May as is ed to radio board read cases asserting that if there no whose were last 30. possibility: Code authority may losing money Council members picked One question about station's week (see page 47). American Medical be asked to monitor stations carrying under format to be changed or about Association, which has been attacking such programs. presence of alternative source of that NBC News's What Price Health? ever kind of programing, hearing is probably not needed. since documentary appeared last Dec. 19 Lackluster and which has asked FCC to investigate On that basis, they see grounds for Bounce and ardor usually visible among (BROADCASTING, will in ap- "distortion and slanting" and media executives confidence court affirm FCC waiting advertising, agency of Radio sale of May 7), has had complaint for at annual conference of Ad- proval Zenith Corp.'s News formation Washington wEFM(FM) Chicago to National Council's for vertising were lacking at 29th G.C.C. Com- past two Council munications, which plans to drop classi- months. meeting last week in capital's - AMA complaint was left at New York Watergate -music format in favor of contempo- conscious climate. (Same had been true cal office of Twentieth which rary sound. However, there's been sub- Century Fund, of American Society of Newspaper Edi- opposition to format change is underwriting council and underwrote week, with at- stantial council's tors conference preceding fans. So lawyers committee that recommended down and some leaving from classical -music formation. It may coincidence that tendance editors think case could lead to elaboration of be Minow, early.) court's views on how FCC should react Newton former FCC chairman While Ad Council's customary off-the- is counsel to AMA on this case to what court called "public grumbling." special record briefings with Washington's of- and has had close ties to Twentieth Cen- ficialdom took place on schedule May tury Fund, which sponsored study of po- 7 -8, as arranged by White House, few Inflation litical broadcasting he headed several prominent figures appeared at Monday's There's been rash of complaints to Broad- years ago and has underwritten book on banquet. Nor was there any sign of cast Rating Council lately, from radio subject that he and co- authors are now President. Council sessions, otherwise de- stations in virtually all parts of country, preparing. AMA plans to deliver updated scribed as illuminating, were presided about competitors' "hypoing" during filing to new council. over by Chairman Donald H. McGannon, American Research Bureau's latest sweep Westinghouse Broadcasting head. (April 12 -May 9). It's perennial prob- Drive time lem, as broadcasters in highly competitive schedule contests and other Federal Highway Administration is look- Burch to rescue? situations ing into feasibility of highly "unusual" programing in and around rat- sophisticated roadside -radio system that would, at mo- If President Nixon turns to his some- ing periods to get their numbers up. Rat- times mentor, Senator Barry Goldwater note such practices in rating torist's option, pre -empt car radio to pro- ing services vide road, weather and informa- (R-Ariz.), to find way to replenish ex- hooks when they can establish that they related tion. Motorists traveling in and ecutive staff stripped by Watergate resig- have but recently there has been around occurred, Los Angeles airport now can hear such nations, he conceivably could wind up agitation for stronger forms of discipline. with Burch as information by tuning to low end of FCC Chairman Dean one Among most extreme forms advocated in interim assistant until Mr. Burch enters band, below broadcast range. Federal private and unofficial discussions is that later this project envisions system under which mo- private sector, expected year. if stations hypo, their numbers be drop- torist could modify car radio to receive Months ago ( "Closed Circuit," Nov. 13, ped completely out of rating book. 1972) it was reported Mr. Burch might desired information in order of priorities. be tapped for higher place in administra- For instance, motorist could make ad- tion, and that was when it was merely Plug justments to pre -empt radio only for Watergate caper. Signs are that NBC -TV has big plans for emergency information; if he wanted in- Senator Goldwater was quoted last Tom Snyder, anchorman for xNac(Tv) formation on road conditions or on near- week as being willing to quit Senate to Los Angeles 6 p.m. news. NBC President by rest facilities, that would be provided go to aid of Presdent. In that unlikely Julian Goodman, in welcoming remarks through lower-priority settings. Contract event, Mr. Burch might have opportunity to affiliates at convention in Los Angeles for feasibility study has not yet been let. to bid for Senate seat he covets, though last week (see page 27), commended Mr. Use of frequencies outside as well as it wouldn't be easy. But desire for "pros" Snyder as "fine journalist" and suggested within broadcast band is being considered.

Broadcasting May 14 1973 9 At Deadline

News editors not resentatives have refused to discuss all opposed to compulsory union member- but handful of issues, and have yet to talk ship. Mr. Kilpatrick does commentary supervisors, NLRB about wages, hours or working condi- for WTOP -TV Washington and for CBS's tions. Mrs. Freyman charged that com- Sixty Minutes program. rules in key case pany was demanding "end to the 40- WTOP stations beset by hour week and overtime payment." She Outsiders step in labor disputes, take strike said company indicated its alternative was to test obscenity by AFTRA as Teamsters compensatory time which would be of- threaten entry; but fered at company's discretion. Illinois group petitions Buckley, Kilpatrick Mrs. Freyman also said company has where Sonderling feared say journalists should "dismissed" union demand that AFTRA to tread, challenges go own, nonunion way members "be given the same freedom of fine, general FCC policy speech the Washington Post has so loudly is to refer National Labor Relations Board, in rul- defended for years." This said FCC may yet get court test of its author- ing that union representatives describe to clause in expired contract requiring ity to move against allegedly obscene or WTOP company clear- as important precedent and "opening employes to obtain indecent broadcast material. Citizen group wedge," has held that editors and assist- ance before writing articles for other based in Chicago has in effect asked com- employment. ant editors in broadcast news operations media or taking outside mission to turn clock back in its anti - are not supervisory personnel and are, In another broadcast -labor relations de- obscenity campaign, says it will seek judi- therefore, entitled to collective- bargain- velopment last week, William P. Buckley cial review if request is rejected. ing rights. NLRB issued on petition Jr. told news conference that he will at- Illinois Citizens Committee for Broad- ruling on brought by Washington area local of In- tempt to have extended to all news -media casting filed petition with commission members federal court ruling that com- Friday, less than week after Sonderling ternational Brotherhood of Teamsters on com- behalf of editors, assistant editors and mentators and analysts need not join un- Broadcasting Corp. paid $2,000 fine for broadcasts on Son - other newsroom employes of WTOP(AM) ion in order to perform on radio and mission imposed he -FM Oak Park, Ill., said to Washington, all -news station owned by television. Mr. Buckley indicated derling's WGLD (see page 42). ICCB Post -Newsweek stations. would seek extension through clarifica- have been obscene ruling which was issued in asked commission to take three actions: Decision was only first labor -relations tion of court Jan. 29), in suit remit $2,000 fine to Sonderling and with- to Post- last January (BROADCASTING, problem confront Newsweek Buckley of public tele- draw notice of apparent liability citing week. Second was by brought by Mr. strike some 50 Line, and by M. Stanton two broadcasts, terminate nonpublic in- newsmen and women, assistant directors, vision's Firing Evans, of CBS's Spectrum. AFTRA, quiry commission has initiated into al- writers and announcers at both WTOP against whom suits were brought, is ap- leged broadcasts and cablecasts of ob- radio and television -all members of Mr. Buckley, scene, indecent or profane material, an- American Federation of Television and pealing court's decision. who also is board chairman and stock- nounced on March 27, and "retract and Radio Artists. Stations are staying on air Inc., disavow the public remarks of Chairman with management and nonunion employes holder of Starr Broadcasting Group spoke at news conference at Washington Dean Burch regarding the commission's filling in for striking personnel. alleged office of National Right to Work Legal intentions and policies concerning decision ICCB referred spe- NLRB on editors and assistant Defense Foundation, which is supporting obscene programing." to National editors followed several earlier attempts his case and others relating to compulsory cifically to chairman's speech by AFTRA to win collective bargaining union memberships. Association of Broadcasters convention March 28, which attacked so- called rights for those personnel. In earlier de- Also present was columnist -TV com- on cisions, NLRB had accepted station's who an- topless radio formats. mentator James J. Kilpatrick, ICCB makes four main legal argu- contention editors and assistant editors nounced his resignation as AFTRA mem- were supervisory personnel. But in its ments: ber. In letter to union's Washington - Commission exceeded its legal au- decision last week, NLRB said responsi- Baltimore local, he said he was resolutely bility required of editors involves "only thority in attempting both to investigate their obligations with respect to the de- and enforce violations of criminal law- velopment of their own work and statute banning broadcast of obscene, in- product turn. Plans for network TV news how it fits into the broadcast TV's decent or profane material. schedule .. coverage of Senate Watergate hear- and not with respect to the direction or Statute involved is itself unconstitu- ings, due to start this week, were tional, both on its face (too broad and control of the activities of other em- to shape up late Friday ployes." beginning vague in its language) and as applied by (May 11). NBC announced It would commission in Sonderling case. Ruling, which affects some 15 em- provide live coverage of morning and ployes, including production assistants Commission actions being challenged afternoon sessions of Watergate in- "were in intent and effect censor- and copyboys, calls for election within both vestigation on opening day (Thurs- ship" of kind prohibited by no- censorship in which will 30 days employes decide day, May 17). Spokesman said type provision of Communications Act. whether or not they want Teamsters to and extent of coverage beyond first Commission's action violates public serve as their collective bargaining agent. day would be decided later. CBS was interest standards governing commission's AFTRA strike at Broadcast House fol- reported to be considering number regulation of broadcasting and underlying lowed two weeks of negotiations on new of options but sources said "major" First Amendment values. contract and came day after union filed witnesses would certainly be cov- ICCB is being represented by Thomas unfair labor practice complaint with ered live. Prime -time presentation of Asher of Media Access Project, Washing- NLRB, charging WTOP stations with tapes of major daytime developments ton public- interest law firm. Mr. Asher is "complete lack of good faith bargaining." -course to be followed by public also representing More, journalism review Evelyn Freyman, executive secretary of broadcasting network-was not ruled which has asked commission to make AFTRA's Washington- Baltimore local, out. ABC said it also would provide available tape of segments from several pursued that theme in news conference live coverage of major developments topless-radio programs to which commis- held on picket line set up around Broad- but that specifics have not been sion listened before moving against Son - cast House. She said that company rep- worked out. derling. Buchanan brothers attack cassette field and only one currently aimed at home market, announced Friday In Brief `CBS Evening News' segment (May 11) that it had laid off approximately 300 employes, is consolidating its CBS and correspondent Walter Cronkite Togetherness. First national assembly of have been accused of news falsification Palo Alto, Calif., marketing and administrative office into its manufacturing fa- National Conference of Motion Picture and and "malicious" personal attack upon Television Unions is being held in Wash- brother of White House aide Patrick Bu- cility at San Jose, Calif., and delaying of Cartrivision stand - ington this week (May 14 -15) to focus with May 8 start of production chanan in connection CBS along tape player. Remaining 120 em- attention on need for legislation to promote Evening News story implicating Henry ployes and company's full resources, an- employment in TV and motion picture M. Buchanan's public accounting firm in nouncement said, will continue to pro- industries, repeal prime-time -access rule of campaign funds alleged "laundering" duce cartridges and support marketing of and reduce reruns. Scheduled: speeches the President. by Committee to Re -Elect sets with built -in Cartrivision recorder - by Office of Telecommunications Policy filed with FCC last week, Mr. In brief playback system as offered by Sears, Tele- Director Clay Whitehead and union officials, asked that CBS be required Buchanan dyne Packard Bell, Admiral and Mont- lobbying effort on Capitol Hill. to run retraction or "factually cor- parade and either gomery Ward. Togetherness II. Mr. Whitehead has own account of incident in question in rect" amalgamation plan in offing. He will marry forthcoming Evening News program, liaison charging network had violated both fair- Margaret Mahon, congressional Macdonald takes out after of labor, In Washing- ness doctrine and personal- attack rules. officer for secretary federal `beeper' reports ton May 19. It's second union for both. Cronkite story, which was delivered Hand out. Democratic National Commit- Watergate House Communications Subcommittee against visual backdrop of late last week it is trying to stated that "court Chairman Torbert H. Macdonald (D- tee said apartment complex, arrange for second network TV telethon records" had revealed that Mr. Buchan - Mass.) said late last week he will conduct to pay off party's $3.2- million debt. DNC's an's Bethesda, Md., CPA firm, acting on full inquiry into practice of government -raiser was 181/2 -hour show behalf of Nixon campaign organization, agencies providing radio stations with first such fund had converted contribution checks to cash "beepers " -phoned reports-for inclusion on ABC -TV last July, which raised about before funds were turned over to Nixon in newscasts. Mr. Macdonald said he was $3 million after expenses. Source said campaign. This report was "most emphat- concerned that such material may be second program would be about four ically" false, Mr. Buchanan told.commis- slanted and because many stations do not hours long, would run before networks sion. He conceded that his firm had identify its source, giving impression that start fall seasons. Shells out. Bristol - withdrawn funds from existing trust ac- items come from station newsman. Myers is giving $675,000 to public TV for count it maintains for clients and deliv- Congressman said some items are ap- five 90- minute science documentaries on ered proceeds to Nixon campaign's fi- parently being used to defend President's cancer, heart disease, genetic defects as committee, but maintained that budget and characterize Congress and pulmonary disease. Called The nance kind of partisan prop- those funds had been provided directly by spendthrift. "This Killers, series will be produced by WNET- aganda has no place being marketed as finance committee and did not involve TV New York Diversifying. RCA is contributions. objective news reporting," he contended. He also said he has requested that FCC placing on market this summer first line CBS story was based on court pro- and General Accounting Office conduct of color TV sets able to receve 24 cable ceeding in which Mr. Buchanan had investigations and has suggested National TV channels as well as conventional VHF sought protective order in connection with Association of Broadcasters' Code Board and UHF channels without need for sep- suit brought against Nixon finance com- act against stations engaged in practice. arate converter or selector device. These mittee by Common Cause. ready -for -cable sets, according to an- Patrick Buchanan, in separate state- nouncement from RCA today (May 14), ment last week, called story "vicious slan- Headliners carry optional retail prices from approx- der" and asked Mr. Cronkite for public $675 Five 25 -inch (diag- apology and retraction. imately to $795. onal) console models are specially W. B. (Brod) Douer, board chairman of engineered for cable TV and are totally W. B. Doner & Co., Detroit and Balti- New shuffle at ABC News more, moves to chairman of executive antenna compatible, RCA said. House committee. Herbert D. Fried, president, calls. ABC has thrown new mini -series Realignment of responsibilities and new Baltimore, named chairman and chief ex- into its 1973 -74 season -Doc Elliot, starring assignments in ABC News were announced ecutive officer. Stanley T. Burkoff, execu- James Franciscus, which will run four times Friday (May 11) by Elmer Lower, presi- tive VP /corporate creative director, De- next season, probably at 10 p.m. on either dent. Changes follow last January's ap- troit, named president. Wednesday or Thursday. Program is about as pointment of William Sheehan senior modern -day country doctor serving 600 - vice ABC News. execu- Katharine Graham, president of Wash- president of Nine square -mile Colorado rural area. It is being tives will to Mr. ington Post Co., parent to Post -News- involved report Sheehan. produced by Lorimar Productions, Holly- Avram Westin, executive producer of week Stations, elected board chairman, succeeding late Frederick Beebe. Larry wood, with Lee Rich as executive producer. ABC Evening News and ABC Weekend Still talking. Negotiations were continuing News, has been named vice president in H. Israel, executive vice president of Post charge of television documentaries. Re- Co. and chairman -president of P -N Sta- late Friday (May 11) in writers strike against placing him will Richard Richter, who tions, succeeds Mrs. Graham as president major Hollywood program producers and has been producer of these news pro- and becomes chief operating officer. (Al- networks, now concluding 10th week. Ne- grams. Thomas H. Wolf, who has been so see "Man in the News," page 38.) gotiators seem to be reaching settlement vice president of television documenta- Henry G. McWhinney, director of prod- stage, with agreements reached on major ries, becomes vice president for television uct management and advertising, Schick elements (minimum payments, royalties for public affairs. Nicholas Archer, director inc., Los Angeles, named vice president - cassettes -cable TV -pay TV and on hyphen- of basic news coverage, was named direc- advertising and marketing services. He ate issue), but some sticky points still tor of news services, with expanded re- joined personal grooming firm in 1970 as are under review (e.g., how many telephone sponsibilities. advertising manager, from Young and calls to writer constitute commitment). Rubicam, New York. Writers Guild of America already has Cartrivision tightening belt Maurie Webster, vice president, division signed contracts with 115 producers, all services, CBS Radio, elected president of independents but half dozen who are mem- In what was viewed as extreme economy International Radio and Television Socie- bers of Association of Motion Picture and move, Cartridge Television Inc., whose ty. He succeeds Max Buck, NBC -TV vice Television Producers, which is negotiating Cartrivision system is pioneer in video- president -national sales manager. for its 72- member organization. Datebook .

Architectonics. Washington Country Club, Gaithers- Indicates new or revised listing. May 22.25 -Third annual assembly of Council of Business Bureaus Inc. hotel, Ana- burg, Md. Contact: Civic division /ISA, Box 187, Kens- Better Disneyland ington, Md. 20795. This week heim, Calif. Federal June 4 -14th "Clio" Awards ceremonies and fes- May 29- Luncheon meeting, Communica- hall, New York. May 10-27-26th International Film Festival. Cannes, rions Bar Association. with CBS President Arthur tival. Philharmonic Lincoln Center, France. Taylor as guest speaker. Army -Navy club, Washington. June 5- Public demonstration of MCA Inc.'s "dis- May 13.16 -American Advertising Federation annual May 23- Annual awards dinner. Sigma Delta Chi, covision" system, home entertainment and information convention. Fairmont Roosevelt hotel, New Orleans. New York city professional chapter. Deadline Club. storage retrieval system. Firist Chicago center, First National Bank May 14- Public hearings. Canadian Radio -Tele- Americana hotel, New York. of Chicago. vision Commission. 9:00 a.m., Admiral Beatty hotel May 24- Public lecture on "Advertising and So- June 5- Annual meeting of stockholders of MCA and Holiday Inn, Saint John, N.B. ciety,' sponsored by University of Chicago Graduate Inc. First Chicago Center. Chicago. May 14 -15- Annual spring conference, Oregon As- School of Business. Featured speaker: Daniel J. June 8- 7- Meeting of National Association of Broad- sociation of Broadcasters. Thunderbird Motor Inn. Boorstin, director, National Museum of History and casters TV code board subcommittee on children's Jantzen Beach. Portland. Technology. Smithsonian Institution. Contact: confer- advertising. NAB headquarters, 1771 N Street, N.W., ence office, Graduate School of Business. 5836 South Washington, May 14.18-23d annual Electronic Components Con- Greenwood Avenue, Chicago 60637. (312) 753 -3663. ference with 55 technical papers given at 12 differ- June 6.8-23d World Congress of International Ad- ent sessions. Stotler Hilton hotel, Washington. May 24-25- Annual spring convention, Arizona Broad- vertising Association based on theme "Changing casters Association. Westward Look, Tucson. Spheres of World Influence." Speakers and panelists May Public lecture on "Advertising and So- 15- May 24.28- Annual spring convention, Iowa Broad- include: Jim McCaffrey, chairman, McCaffrey 8 Mc- ciety." sponsored by University of Chicago Graduate Call Inc., New York: A. J. F. O'Reilly, executive VP, Business. Featured speaker: Robert Pitol- casters Association. Fort Des Moines hotel, Des School of Moines. H. J. Heinz Co.: Peter Goldman, president, Inter- sky, processor of law, New York University. Contact: national Organization of Consumer Unions, London. conference office, Graduate School of Business. May 28- Regional seminar. Radio Television News Hotel Burlington, Dublin, Ireland. 5836 South Greenwood Avenue, Chicago 60637. Directors Association. Marriott hotel, Philadelphia. (312) 753 -3663. June 7.8- Spring meeting, Indiana Broadcasters May 26 -Radio Television News Directors Associa- Association. Location not yet confirmed. affiliates. Cen- tion regional seminar. Studios of KMGH -TV Denver. May 15.18- Annual convention, CBS -TV June 7-9-Spring conference, Alabama Broadcasters tury Plaza hotel, Los Angeles. May 28- Conference, California AP Television -Radio Association. Decatur inn, Decatur. Association. Beverly Hilton hotel, Beverly Hills, Calif. May 15 -17- Seminar, "lighting for television," spon- June 7.10- Spring meeting, Missouri Broadcasters sored by Kliegl Bros. WLAC -TV Nashville. Contact: May 28 -Third symposium "Space and Radio -com- Association. Lodge of the Four Seasons, Lake of the Mr. Baird, Klieg! Bros., 32 -34 48th Avenue, Long munications" of International Telecommunication Ozarks. Island City, New York 11101. Union, Le Bourget. Paris. France. June 8- 10- Regional conference between NBC News May 16- Michigan Association of Broadcasters May 31 -June 1- National symposium on crime and executives and news managers of NBC radio and TV annual meeting with members of Michigan congres- the media sponsored by John Jay College of Criminal affiliates. WMAO- AM -FM -TV Chicago. Washington. sional delegation. Madison hotel, Justice. City University of New York. June 10- 12- Georgia Association of Broadcasters 39th May 16.19- Annual meeting. American Association of May 31-June 2- Annual meeting. Associated Press annual convention. Callaway Gardens, Atlanta. Advertising Agencies. The Greenbrier, White Sulphur Broadcasters Association. Featured speakers: Clay T. Springs. June 10-13-Seventh annual Consumer Electronics W.Va. Whitehead. director, White House Office of Telecom- show. McCormick place, Chicago. - munications Policy: Grever Cobb. senior executive May 16.20 -22d annual national convention. Amen Florida Association Women in Radio and Television. Keynote speak- VP, National Association of Broadcasters: Elmer Low- June 11.13- of Broadcasters 38th can annual convention. Key Biscayne hotel, Miami. er: Julian Goodman. NBC president, with banquet er, president, ABC News, and Stan Scott, special address by FCC Commissioner Charlotte T. Reid. assistant to President Nixon for minority affairs. June 11-14- Annual summer conference, Electronic Americana Bal Harbour, Miami Beach. Royal Sonesta hotel, New Orleans. Industries Association. Hotel Ambassador, Chicago. May 17- Meeting. Association of Federal Coin. June 15.18- Meeting, Texas Associated Press Broad- munications Consulting Engineers. Speaker: Wil- casters Association, Inn of the Six Flags. Arlington. liam F. Dwyer, special assistant for public affairs to June labor for occupational safely June 15- 16-Annual convention, South Dakota Broad- assistant secretary of June 1 -First South Carolina Broadcasters Asso casters Association. and health. Hotel Washington. clarion "Fame Richer Howard Johnson motel, Rapid Awards" dinner honoring G. City. Shafto. Frank Blair. master of ceremonies. Carolina May 17 -Fifth World Telecommunication Day under Cooperation in the Field of Inn- Downtowner, Columbia, S.C. June 17-19-17th annual Television Programing Con- theme of "International ference, sponsored Telecommunications." All 145 member countries of June 1.3- Wyoming Association of Broadcaster cooperatively by participating TV stations with International Telecommunication Union to celebrate onvention with John Pettit. general counsel. FCC. agenda to deal with operational and production topics as well individually. as featured speaker. Ramada inn, Laramie. as available programing. Pre -registration and information available through Bill May 17- 19 -23d annual convention. Kansas Asso- une 3- 5- National conference on community cabl Thrash, WKY -TV Oklahoma City 73114. Galt House, ciation of Broadcasters with Lowell Thornas as prin- communications, sponsored by Information Systems Louisville. Ky. cipal speaker. Other speakers include: Charles T. Jones Jr.. director of Radio Information Office of June 17.20- Annual convention, National Cable Tele- National Association of Broadcasters: Bob G. Beebe, vision Association. Convention Center, Anaheim, Calif. Major meeting dates in 1973 -74 National Weather Service; Dr. James A. McCain, June 19 -21- Seminar, "lighting for television," Kansas State University. Ramada Inn, Kansas City, May 12 -16- Annual convention, American Ad- sponsored by Klieg! Bros. WTMJ -TV Milwaukee. Con- Kan, vertising Federation. Fairmont-Roosevelt hotel, tact: Mr. Baird, Klieg! Bros., 32 -34 48th Avenue, Long May 18-19-Spring convention, Kentucky Broadcast- New Orleans. Island City, New York 11101. ers Association. Galt House, Louisville. May 16.19- Annual meeting, American Asso- June 22-23-Spring meeting, North Dakota Broad- May 19 -West Virginia Associated Press Broad- ciation Of Advertising Agencies. The Green- casters Association. 4 Bears Motor Lodge, New casters Association meeting. Pipestem (W. Va.) re- brier, White Sulphur Springs, W.Va. Town, N.D. sort. May 18-20-Annual convention, American June 22-24--Chesapeake Associated Press Broad- May 19- Regional seminar. Radio Television News Women in Radio and Television. Americana casters Association meeting. Hilton, Annapolis, Md. Directors Association. Walt Disney World. Orlando. Bal Harbour. Miami Beach. June 27-29-Annual meeting, National Broadcast Fla. May 31 -June 2-Annual meeting. Associated Editorial Association. Senator John O. Pastore (D- May 19 -Radio Television News Directors Associa- Press Broadcasters Association. Royal Sonesta R.I.), chairman, Senate Communications Subcom- tion regional seminar. WHIO -TV Dayton, Ohio. hotel. New Orleans. mittee; Clay T. Whitehead, director, 011ice of Tele- June 17-20- Annual convention. National communications Policy, and Senator William Proxmire May 19 -Radio Television News Directors Associa- (D -Wis.) among speakers. Mayflower hotel, Washing- tion regional seminar. Benson hotel, Portland, Ore. Cable Television Association Convention Cen- ter. Anaheim, Calif. ton. May 19-27-Video-tape workshop, sponsored by center June Public De- Sept. 30 -Oct. Annual convention, Institute 27-30-Eighth annual Broadcasting for filmmaking studies and department of urban af- 3- velopment Conference, coordinated by National As- fairs, University of California at Berkeley. Contact: of Broadcasting Financial Management. Mar- riott hotel, New Orleans. sociation of Educational Broadcasters. Williamsburg Center for Filmmaking Studies, UC Extension, 2223 (Va.) 1776 hotel. Fulton Street. Berkeley, Calif. 94720. Oct. 8-13-Annual international conference, Radio Television News June 28 -24th annual Alfred P. Sloan Awards pres- Arts & Directors Association. May 20- Academy Of Television Sciences Olympic hotel, Seattle. entation, sponsored by Highway Users Federation Emmy awards. Shubert Theater. Los Angeles. for Safety and Mobility. Awards recognize broadcast Nov. 11- Annual 14- convention. National As- and print campaigns to improve highway safety. May 20- 24- Annual convention, Pennsylvania Asso- sociation of Educational Broadcasters. Mar- ciation of Broadcasters. Castle Harbour hotel, golf riott hotel, New Orleans. June 28-30- Meeting, Oklahoma Broadcasters Asso- and beach club, Bermuda. ciation. Western Hills State lodge, Tahlequah. Nov. 14 -18 -1973 seminar, Broadcasters Pro- motion Association. Also In May Sheraton Cleveland hotel, Cleveland. July May 21- 24-Annual convention. ABC -TV affiliates. Nov. 14-17-Annual convention, Sigma Delta Century Plaza hotel, Los Angeles. Chi. Staffer Hilton hotel. Buffalo. N.Y. July 1- Deadline for entries in 1973 public service journalism awards competition sponsored by American May 21.25- Canadian Cable Television Association Nov. 28-29- Annual meeting, Television Bu- Optometric Association. Awards reau of offered for articles annual convention. Four Seasons Sheraton hotel, Advertising. Hyatt Regency hotel, and radio and on Houston. television broadcasts subject of Toronto. vision and its care. Contact: public Information May 22- Connecticut Broadcasters Association March 17-20, 1974 -52d annual convention, division, American Optometric Association, 7000 annual spring convention. Guest speakers: FCC National Association of Broadcasters, Albert Chippewa Street, St. Louis 63119. Commissioner Robert E. Lee and Representative Thomas Convention and Exhibit Center, July 11.14- Annual summer convention, Colorado Stewart B. McKinney (R- Conn.). Italian Center, Houston. Broadcasters Association. Kiandra and Talisman North Stamford, Conn. lodges, Vail.

Broadcasting May 141973 12 CAN A FREE SOCIETY SURVIVE A FREE GOVERNMENT?

Any government needs enough freedom of action to protect its people's security. The question is, how much is enough? Consider these examples. In 1967, the city of New Rochelle, New York, began gathering secret intelligence files on some of its residents, although none were suspected of criminal activity. In 1970, the Federal government obtained the right to scrutinize bank checking accounts. Without informing the people involved. And without a court order. In 1972, five New York men were ordered to appear before a grand jury in Fort Worth, Texas, 1400 miles away. When they refused to answer questions, they were jailed without a trial. In each case, the question involved is the same: in the quest for security, how much of our freedom and how many of our rights must be sacrificed? It's a question Group W's Urban America Unit explores in a one -hour television documentary, "Freedom and Security: The Uncertain Balance," being aired on the five Group W stations and elsewhere in the country. In interviews with law enforcement officers, Justice Department officials and private citizens, the program examines federal and local surveillance, the use of grand juries, and the role of FBI GROUP informers. Proving that the issue of civil liberties doesn't only concern dissenters and social activists.

It concerns everyone. WESTINGHOUSE BROADCASTING COMPANY

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W /NA /r.Á b /é/ OR> . "0"-- I Books BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. News from Nowhere: Television and the Lawrence B. Taishoff, president. SUCCESS Maury Long, vice president. News. Edward Jay Epstein. Random Edwin H. James, rice president. House. $7.95. This is the book -length Joanne T. Cowan. secretary. version of a 27 -page New Yorker article Irving C. Miller, treasurer. published March 3. Mr. Epstein investi- gates network news in 1968 -69 to try to determine the effect of the network news Broadcastingo ST organization on the final news product. He examines outside pressures -the FCC, TELE\ 151u1v o WISN DOMINATES THE the affiliates, economics-as well as the in his Executive and publication headquarters internal decision- making processes BROADCASTING- TELECASTING building, ADULT AUDIENCE IN analysis (BROADCASTING, March 5). 1735 DeSales Street, N.W., Washington, D.C. 20036. Phone: 202 -638 -1022. MILWAUKEE Cable Television: A Guide to Federal Sol Taishoff, editor. OCT./NOV. 72 Regulation. Steven R. Rivkin. Publication Lawrence B. Taishoff, publisher. department, Rand Corp., Santa Monica, Calif. ($5). In the second in a series of EDITORIAL cable research by Edwin H. James, executive editor. reports on -television Donald West, managing editor. Rand Corp., Santa Monica, Calif., pre- Rufus Crater (New York), chief correspondent. Morris Gelman, Leonard Zeidenberg, pared under a grant by the National Sci- senior correspondents. ence Foundation, Washington, federal J. Daniel Rudy, assistant to the managing editor. laws and regulations applying to cable Frederick Michael Fitzgerald, senior editor. Alan Steele Jarvis, Don Richard, assistant editors. TV are analyzed. The 343 -page report, Ann Carol Dana. staff writers. NO. 1 Cottrell, "Cable Television: A Guide to Federal Thomas Hundley, Patricia Thach, editorial assistants. MORNING Regulations," is an outgrowth of the FCC's report and order on cable tele- SPECIAL PUBLICATIONS DRIVE Art King, director; Joseph A. Esser, associate vision issued last year (BROADCASTING, editor; Laurette Pesce, editorial assistant. Feb. 7, 1972). NO.4 Subjects covered in the Rand study are ADVERTISING MORNING carriage of broadcast television, program Maury Long, general sales manager. and copyright, cablecasting David N. Wtitcombe, director of marketing. DRIVE exclusivity John Andre, sales manager -equipment and and channel capacity, the role of state engineering. and local authorities, technical standards, David Berlyn, Easter sales manager (New York). NO.2 Bill Merritt, Western sales manager (Hollywood). operating requirements and FCC proce- Stan Soifer, sales manager- programing (New York). MID dures. In addition to analyzing these sub- Gerald Lichtman, classified advertising. Doris Kelly, secretary to the general manager. DAY jects, the report- written by Steven R. a partner in the Washington law Rivkin, CIRCULATION firm of Nicholson and Carter and a con- Bill Crig8er, subscription manager. NO. 4 sultant to Rand -includes interpretive Laurie Endter, Kwentin Keenan, Michael Kelly, Patricia Johnson, Jean Powers. PM DRIVE comments by the author. Rebel in Radio: The Story of WQXR. PRODUCTION New Harry Stevens, production manager. Elliott M. Sanger. Hastings House, Bob Sandor, assistant. York. $7.50. The man who managed production "America's number-one fine -music sta ADMINISTRATION tion" for its first 29 years recalls high- Irving C. Miller business manager. lights of its history and its efforts to rise Susan Kwash, Sheila Thacker. above the broadcasting norm in both pro- Lucille DiMauro, secretary to the publisher. graming and commercial standards. No reader will learn here how to get rich BUREAUS NEW YORK: 7 West 51st Street, 10019. quickly in broadcasting; this New York Phone: 212 -757-3260. that easy, Rufus Crater, chief correspondent. station's road has not been Rocco Famighetti, senior editor. either before or after co- founders Sanger Lauralyn Bellamy John M. Dempsey, Michael and John V. L. Hogan and their asso- Sha,in assistant editors. ciates sold it to the New York Times in David Berlyn, Eastern sales manager. 1944, they it, for Stan Soifer, sales manager- programing. eight years after started Susan Yang, Harriette Weinberg, advertising $1 million. Readers may, however, get assistants. some insight into the satisfactions they HOLLYWOOD: 1680 North Vine ARB: Adults, 18 plus, Monday derived from pioneering -even when, Street, 90028. Phone: 213463 -3148. perhaps most spectacularly in their mid - Earl B. Abrams, senior editor. thru Friday Metro Survey area Bill Merritt, Western sales manager. 1960's effort to open the doors to hard - Sandra Klausner, assistant. liquor advertisers, they were unsuccessful. TORONTO: John A. Porteous, contributing editor, 3077 Universal Drive, Mississauga, Freedom of the Press for Whom? The Ont., Canada. Phone: 416 -625 -4400. Right of Access to Mass Media. Jerome A. Baron. Indiana University Press BROADCASTING* $8.95. The author, dean of Syracuse Uni- TELECASTING versity's college of law, argues that freedom of expression is meaningless if the First Amendment does not provide the BROADCASTING magazine was founded in 1931 radioactive by Broadcasting Publications Inc., using the public access to all shades of opinion on title BROADCASTING.-The News Magazine of The trend continues. WISN broadcast and print media. The book the Fifth Estate. Broadcast Advertising was radio has total dominance of chronicles efforts to access, acquired in 1932, Broadcast Reporter In 1933, the adult market in Milwaukee. achieve such Telecast in 1953 and Television in 1961. Broadcasting -Telecasting was introduced in 1946. Go with the winner. Go with provides a critical analysis of how the WISN ... 50,000 watts of very media function and offers a guide to the Reg. U.S. Patent Office. active radio. means by which access may be obtained. ® 1973 by Broadcasting Publications Inc.

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EA L Components Monday Memo

A broadcast commentary from Jack Roberts, director of creative special projects, Ogilvy & Mather, Los Angeles

Ms. understanding: ly guilty of perpetuating stereotype roles, attitudes and actions. They, as much as times have changed many of the programs they sponsor, con- to an unequal quo which is I must say I approach the subject with tribute status some hesitation. My efforts on behalf of simply no longer acceptable. The breath- this worthy cause have not been markedly less housewife whose major concerns distinguished by success. range from the strength of her toilet -bowl cleaner to the white softness of her laun- The American Advertising Federation dry may be commercially necessary, but two years ago managed to combine a the casting presents a too -limiting view. choice convention site with a meaningful More specifically, the little lady portray- subject. It convened in Hawaii to con- ed as seeking no more from life than sider the implications of "advertising in the approval of husband, mother -in -law an environment of change." Most cer- or Mrs. Olsen, clearly reinforces the tainly the environment of Honolulu was cute- but -mindless syndrome. This stereo- a step in the right direction. The reality typed dimension, its lack of choice and of significant social change taking place the understanding of equality is pretty was easily apparent. I need not point out much what the women's liberation move- that the evidence of this change was not ment is all about. The degree of dis- necessarily contained within the experi- crimination, of course, goes far beyond ence of most advertisers. But they had the harried -housewife cliche. The role - heard about it. And it seemed a reason- playing inequities are subtle and deeply ably safe subject to explore between ingrained. Role reversal isn't a likely rival outrigger rides and sunburn treatment. for the national pastime, but a man need The program format followed the only see himself cast as a limited, scrub- customary advertising- association skew, bing, adorable member of this minority which is to say that the majority of group to begin to get the idea. The con- speakers were involved in the weighing, sequences of our growing national aware- dissecting and examining of the buying ness of this issue could make the civil - or selling of advertising. Once these rights movement look like a pre -game really serious types are well locked -in, warm -up. The similarities between the then some time is characteristically al- Jack Roberts, a co- founder of Carson/ second -class status accorded blacks and lotted to the creative function. Not al- Roberts Inc., now Ogilvy & Mather, Los women are obvious. The far -reaching ef- ways, but often enough for comic relief Angeles, where he is director of creative fect of the women's movement on ad- or possible entertainment value. special projects, is a past president of the vertising and marketing is, apparently, That's how I happened to be in Hawaii. Los Angeles Art Directors Club: president less recognizable. Perhaps too many ad- My subject was "The Changing Role of of the International Design Conference, vertising people are, themselves, stereo- Advertising Creativity in an Environment Aspen, Colo., and a member of the National types. of Change." Not exactly a barrel of Advertising Review Board, the American "The women's liberation movement is laughs for openers. In that given subject, Association of Advertising Agencies and the a meaningful re- definition of women's however, there imperceptibly ticked a Association of National Advertisers Inter- role in our society," I told my AAF potentially powerful time bomb. change. He is also the author and illustrator audience, "its effect on all of you could Well, at the very least, I thought I de- of "Mythology on Madison Avenue." He was be staggering." I saw it as a social tected a suspicious ticking, but I wasn't born in Portland, Ore., and attended the revolution, not a reform; a humanistic about to mention it on the flight to University of Washington and the Art Center movement against prejudicial division on Hawaii. Among the many changes des- School in Los Angeles. the basis of sex, a realignment of a tined to alter the character of advertis- majority of our society who have been ing, none seemed more apparent or more not persuaded, that there was more here treated as a minority. I thought I spelled mind -blowing than the demands for than a question of who does the dishes. it out rather well and the slides all ap- change of the then -emerging women's Admittedly, the issues of sexual poli- peared right side up. So, I asked for a liberation movement. I'd been profes- tics were hardly in the top-of -mind cate- vote: "How many in the audience sionally brought up on the "never -un- gory. Quite possibly the only contact thought that the movement would affect derestimate- the -power -of -a- woman" cam- most businessmen had encountered at their products, marketing, or advertis- paign, and I believed. Although I don't that time was in bumping into the wom- ing?" think this was quite what the Ladies en for whom they had intended opening Practically no one did. Now I can't Home Journal had in mind. the door. A further opening of the sub- say I was all that surprised. A little dis- Now, I was no more or no less aware ject seemed in order. For in coming to illusioned in my potential as a spokesman of the simmering subject than any every- terms with this significant social move- for equality, perhaps. And it definitely day creative director. I simply had been ment, they could very well find their disqualified me for a Paul Revere on given the opportunity to engage in some product profiles and masterful marketing Madison Avenue. mass consciousness -raising on the adver- plans messed up beyond all recognition. No matter. That was two years ago. tising movers -and-shakers executive level. So with reasonable security in my Dew - We've all long since had our collective The audience, after all (predictably and line early -warning mission, and in the consciousness raised. If I took that vote predominantly male), was predictably tested reliability of my slide projector, I today in a convention of broadcasters, and predominantly interested in women. proceeded to lay some truth and some advertisers or businessmen it would cer- If not yet clued in to the implications of carrousel light on the subject. tainly have a far different result. On the women's liberation movement, my Advertisers, particularly in the all - second thought, you take the vote. I'm audience would certainly be interested, if pervasive broadcast media, are frequent- taking a vow of political chastity.

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Slide Protector a vital public affairs issue Chronicare - a national plan for long -term health care.

Society's neglect of the chronically ill and vices. A center could be a single nursing disabled is historic. Most cultures have been home or several tied together to provide based on the ability of their members to services. Qualified persons would receive work or fight. The problem of dealing with care without regard to the days of care those who were permanently unproductive needed. usually has been badly handled. To understand CHRONICARE better, it's nec- Even in the United States -where we think essary to explain the umbrella term "nurs- of ourselves as an humane and compassion- ing home" because it describes several types ate society -we have never fully faced the of long -term care facilities- nursing homes, responsibility of providing humane, long- convalescent homes, rest homes, homes for term health services for the chronically ill aged, homes for adults, extended care facil- and disabled. At best, our efforts have been ities, etc. The essential difference is the level half- hearted and inefficient. At worst, tragic. and type of personal, nursing and medical care each provides. Thus, several homes Today, we hear a variety of well- intended may be tied together to provide services in proposals to improve American health care. one community, while a single total -care But, with the exception of CHRONICARE, one facility would be capable of services in other waits in vain to hear how chronic disease will towns. be dealt with or, in fact, even included - even though chronic disease is the nation's Today, there are more than 20,000 nursing current major health problem. It affects homes in the United States with more than more than 20 million Americans. one million beds. They operate at about one - third the patient- day-cost of hospitals and This is why we've invested more than two represent the major quality source of long- years of intensive study in the development term health care outside of personal homes of CHRONICARE. It's a bold, wide -ranging, for the chronically ill. innovative plan designed to provide comprehensive health care services to the chron- CHRONICARE can reverse the present un- ically ill and disabled. And we've rec- economical and inefficient emphasis on ommended it to the Congress to be included high -cost facilities by making available in any legislation that would revitalize our alternative forms of acceptable care where national system of health care delivery. emphasis is placed on the service, not the setting, so long as it is performed by certified Except for the promise of CHRONICARE, the personnel. We think it's time to end piece- best the long -term patient can hope for is a meal approaches to health care by devel- continuation of the inadequate and ineffi- oping a realistic, comprehensive and truly cient Medicare and Medicaid programs. organized system. Most will continue to be cared for under a failing health system which provides few We care! alternatives to high -cost hospitalization.

Under CHRONICARE, conveniently located To tell you more about CHRONICARE we've health care centers would offer a broad range reproduced the earlier advertisements in of services to people living in specific areas. this series and prepared a booklet that The centers would operate much like pre- details the CHRONICARE plan. They're free paid group health organizations and special- upon request. ize in services for the chronically ill and disabled.

Existing nursing homes would be used as AMERICAN NURSING HOME ASSOCIATION centers. A certified home would be appro- 1.200 Fifteenth Street, N.W. priately adapted to enlarge its range of ser- t Washington, D.C. 20005 '37 Ee_i n-7- en Vol. 84 No. 20 SIOUX FALLS PUBLIC LIBRARY SIOUX FALLS, S. DAL

schoolbook version of the Presidency it- The sheer number of Democratic hope- self-as within the reach of every fuls is complicating the task of those in For Johnson mother's son, or daughter. Washington whose job it is to check out Proof is provided by the current sur- those being "mentioned" for the job of vacancy: facing of a plethora of those either "inter- commissioner and then attempt to pro- ested" in the Democratic vacancy presum- vide their input to the decision makers. ably to be created on June 30, when Corn - But one of those in the running who is Everybody missioner Nicholas Johnson's term ex- unusually informed on communications pires, or avowed candidates for it. matters is likely to attract more attention Broadcasters (apparently inspired by the than anyone else on the list because of wants into example of Robert Wells, who four years his views. ago was picked from the job of running That is Dr. Lee S. Dreyfus, chancellor the act five Harris Enterprises radio stations to be of the University of Wisconsin at Stevens a commissioner), a college chancellor, the Point, a PhD in mass communications Nine known candidates are running son -in -law of a substantial Nixon cam- who teaches a seminar in cable television, or at least available, and others paign contributor, an official of another has managed two noncommercial stations are said to be on White House list; government agency, ex -FCC staffers, a top (WDET -FM Detroit and WHA-Tv Madi- Dreyfus, citing Mel Laird reference, cable- industry official -nine in all -are son), has been a consultant and adviser in turns out to be wired- nation believer now in the running. Many of them eager- educational broadcasting, and is a director ly. And there are said to be two or three of Sentry Broadcasting Corp., owner of From the days of the old Federal Radio others who have not been publicly iden- WRJN(AM) Racine, Wis., and WSPT(AM) Commission right up to the most recent tified. There has never been anything Stevens Point. He is also chairman of past, participation in the presidential se- quite like it, in the memory of those who Governor Patrick J. Lucey's blue ribbon lection of members of the body regu- have spent years observing the process of Commission on Cable Communications. lating the nation's communications indus- FCC appointments. And he is an advocate of the contro- tries was regarded as limited to a very (Not only is there a lengthening list of versial concept of the "wired nation." In few. White House aides, key members candidates for the Democratic vacancy interviews and talks before cable groups, of Congress, perhaps influential industry expected next month, there is even a Re- he has expressed the view that spectrum leaders would offer their suggestions to publican hopeful spreading the word of now reserved for television broadcasting the President. And that was it. Everyone his availability for the next Republican could be freed for use by other services else just waited. vacancy, whenever it occurs. He is R. A. and that, indeed, over- the -air broadcast- But no more. Membership on the FCC (Al) Isberg, a consulting communica- ing will be a thing of the past in 10 or now appears to be regarded-like the tions engineer based in Berkeley, Calif.) 20 years. Networks and stations capable

Dr. Dreyfus Mr. Holcomb Mr. Rawson Mr. Keyes Mr. Quensteot

Mr Zorthian Mr. Quello Mr. Callan Mr. Bradshaw Morning line on the Johnson sweepstakes. These are the nine "wired nation" concept -is academician Lee Dreyfus. Ranking with hopefuls In the contest to succeed Nicholas Johnson when his term him among the leading contenders is EEOC Vice Chairman Luther as FCC commissioner expires June 30. The handicappers' choice Holcomb. The odds may at least be even, however, that none of -before the widening awareness of his predisposition to the the nine will see the finish.

Broadcasting May 14 1973 21 of providing programing need not be seri- Bradshaw appointment is said to be that plied for the job, and received a tele- ously affected, he said last week. It would it would provide the commission with its gram from presidential assistant Jerry H. make no difference to them if their pro- fourth member from the Chicago area Jones, which said: "Your desire to be of graming "goes into the wall and not up a (Commissioners Robert E. Lee, Charlotte service appreciated, and I assure you that stick." (However, he feels radio will re- Reid and Richard E. Wiley are the other your application will be given careful con- main a fixture; cable cannot substitute for three). sideration." the mobile service radio provides, he Others in the race include three now in Mr. Kitman followed up receipt of the says.) broadcasting: telegram with an appearance before the But if those views go down easily with James H. Quello, retired manager of New York chapter of the Academy of cable operators, Dr. Dreyfus has others WJR -AM -FM Detroit, who is now a con- Television Arts and Sciences, in which he that probably do not. Cable television, he sultant to Storer Broadcasting and to Cap- said his qualifications for the Johnson va- says, "should be treated as a public util- ital Cities Communications Inc., was cancy included Republican party member- ity," since it has the characteristics of one. probably the first avowed candidate for ship, ownership of stock in ABC, CBS It's a monopoly, is a necessity, uses public the Johnson vacancy. In January, he let and RCA, and fierce opposition to origi- rights of way. But he does not favor reg- it be known, through an advertising man, nal programing on the ground it is more ulation of profits, at least for the immedi- that he had the support of most of his expensive than reruns. ate future, because of the inhibiting effect state's congressional delegation in his That is Mr. Kitman. The other nine he feels such regulation would have on quest for the FCC post (BROADCASTING, men on the list are not kidding. the growth of cable at this stage in its Jan. 8). The White House does not have a pre- development. Donald C. Keyes, owner of WNYN(AM) cise clock running on its selection proc- Moreover, unlike cable- industry spokes- Canton, Ohio, was next, with an an- ess. But administration sources say they men who want the federal government to nouncement in March that he had "ap- expect a nomination to be submitted to pre -empt most regulatory functions, Dr. plied to President Nixon" for the job the Senate for confirmation by mid -June. Dreyfus feels states and municipalities (BROADCASTING, March 15). Mr. Keyes Considering the time needed for the cus- have a large role to play. In fact, he has entered broadcasting in 1952 with the tomary pre- nomination check by the Fed- drafted a bill now being considered in the McLendon stations and rose to the posi- eral Bureau of Investigation, a decision Wisconsin state legislature that would pro- tion of assistant to the president before would have to be made within the next vide for a major role for the state and for resigning in 1967 to form the corpora- two weeks if that schedule is to be met. local municipalities in the regulation of tion that purchased the Canton station. cable in Wisconsin. Where does this leave Herbert B. Cahan, Group W (Westing- the FCC? He is not sure the commission house Broadcasting) area vice president Broadcast Advertising.. is not at the limits of its power, under for Baltimore, is the third broadcaster in- present law, in regulating cable. terested in moving to the other side of Although these views make him con- the regulatory fence. Mr. Caban, who be- Fuel firms trim troversial, his "political references," as gan working in television in 1947 as a he puts it in his resume, include the news writer and editor with WFIL -TV spot outlays, name of one man who would get a Philadelphia, managed two Group W respectful audience at the White House - stations -WJZ Baltimore and wez -Tv alter messages former congressman from Wisconsin and Boston -before moving to his present Gas shortages prompt ad cutbacks former Secretary of Defense Melvin post in 1971. His state's two senators - while copy is changed from 'buy' Laird. Dr. Dreyfus is also close to Secre- Charles McC. Mathias and J. Glenn to 'conserve': the only happy ones tary of the Army Robert Froehlke, a Beall Jr., both Republicans -are said to are the economy -car manufacturers Stevens Point resident, whom he serves be supporting him. as chairman of the Army's Reserve Of- The other candidates who have thus It's shaping up as a long, dry summer for ficers Training Corps advisory board. far been identified include: gasoline advertisers. Many companies Dr. Dreyfus has been considered one Warren D. Quenstedt, deputy general have begun rationing gas to their re- of two leading prospects for the FCC manager of the Washington Metropolitan tailers and, consequently, most plan to post. The other is Luther Holcomb, of Area Transit Authority, the interstate cut back on the amount of broadcast Dallas, vice chairman of the U.S. Equal agency created to build and operate a advertising they run. Employment Opportunity Commission. rapid- transit system that will serve the John Googer, advertising coordinator Mr. Holcomb, whose candidacy is being Washington area. Mr. Quenstedt once for Gulf Oil, seemed to speak for most advanced by Senator John Tower (R- served the FCC as a trial attorney, from gasoline companies when he said: "We Tex.), was appointed to his present job in 1953 to 1955, and has practiced commu- feel we're not in a position to advertise 1965 by President Johnson and was re- nications law. gas when there's a shortage of it. We'll appointed by President Nixon in 1969. Robert J. Rawson is another former be cutting back our radio and TV ad- Last year, he was a special adviser to the FCC hand being mentioned. He was vertising this summer." U.S. delegation to the Economic and So- deputy director of the Broadcast Bureau According to figures supplied by the cial Council of the United Nations in when he retired in June 1972, after 26 Television Bureau of Advertising, gaso- Geneva. Mr. Holcomb, who earned a doc- years with the commission. He is now line and oil companies last summer tor of theology degree at Baptist Theol- in private law practice in Washington. (July through September) spent a total ogy Seminary, in Louisville, Ky., was Barry Zorthian, president of Time -Life of $9,936,500 in spot TV and $6,694,000 executive director of the Dallas Council Cable, is the cable industry's representa- in network TV. Based on a BROADCASTING of Churches for seven years before being tive in the race. He has also been a prom- canvass of 13 major gasoline companies, appointed to the EEOC. inent broadcaster, as head of Time -Life the figure for spot-TV expenditures this But picking the President's choice for Broadcasting, until the company sold off summer should be considerably less than the commission is always risky. Witness all of its stations but one. It is now sell- in 1972. Most companies acknowledged the experience of David Bradshaw, Chi- ing out of cable (see page 48). Before he that they are already locked into their cago attorney, director of Amtrak, and joined Time Mr. Zorthian had been in network buys and therefore would have son -in -law of W. Clement Stone, who con- government information work, including to do most of the cutting back in spot. tributed $2 million to the Nixon cam- tours with the Voice of America and as And for that there will be copy changes. paign last year. chief of press relations and psychological On the radio side, Radio Advertising Several weeks ago, Mr. Bradshaw was operations for the U.S. in Vietnam. Bureau reported that in that third quarter considered a shoo -in. Fortnight ago, how- And then there is Marvin Kitman, tele- of 1972, $8,813,500 was spent by gaso- ever, a high White House source con- vision critic for Newsday and the Los line and oil companies in spot. Figures firmed his name had been eliminated. Angeles Times syndicate. Mr. Kitman, for network radio were not immediately Speculation centered on opposition from whose stock in trade is irreverence, indi- available. Chicago legal circles as well as reports of cated what it takes to become a "candi- Car manufacturers may take up the a marital rift. Still another obstacle to a date" for the commission. He simply op- advertising slack left by gasoline com-

Broadcasting May 14 1973 22 a new advertising agency (J. Walter wagen of America. Doyle Dane Bernbach Thompson Co., New York, had the ac- is working on that campaign now. count) but that their summer campaign, And don't expect Toyota to be left beginning in June, would be "designed high and dry in this race to save gas. to inform the :public as to how the "There is something in the works," a energy shortage came about and what the spokesman at Toyota said, but the news consumer can do to help the situation." will have to wait until most of the agen- In addition, Phillips has scrapped its cy (Clinton E. Frank, Los Angeles) peo- traffic- building promotions scheduled for ple return from a meeting in Japan. this summer and will be converting those buys to that corporate message. Needham, Harper & Steer, Los An- geles, has prepared a summer campaign Fast change Turnabout. Amoco Oil supers this logo for Atlantic -Richfield's Arco gasoline that over the end of its broadcast spots. is being held tip because of "a lack of at the FTC sufficient supplies of gas to our retailers," panies, however. Datsun, Volkswagen Maclntyre resigns one day, and Toyota are running, or are planning according to a, spokesman at the company. Nixon appoints Thompson to run, campaigns that stress the gas - the next; consumerists don't Robert Wp.ppti advertising manager saving qualities of their cars, and it is p141-1,:, yet know what to think likely that other economy -car makers for Cities Service chid, "Our subsidiary, the reducing its advertis- will follow their lead. oil companh Last Tuesday (May 8), A. Everette Mac- ing, but we're riot the energy Amoco Oil Co. (through D'Arcy- discussing lntyre announced his resignation from our .adJetti$ing." Grey Advertis- MacManus & Masius, Chicago) has al- crisis in the Federal Trade Commission. Last is the agency. ready begun airing spots dealing with ing, New York,' Wednesday, President Nixon announced manager at the fuel shortage. Singer Johnny Cash Arnold Turnè t advertising the nomination of Mayo J. Thompson, said he didn't know whether urges viewers to drive 10 miles per hour Chevron Oil, a Houston lawyer, to replace him in a the fuel slower than they ordinarily would and a Chevron would be talking about term expiring Sept. 26, 1975. in its advertising: "Everything tag is superimposed reading: "Slow down shortage Mr. Maclntyre, who has served the is deteriorating so fast; our supplies are -save gasoline." A. E. Comstock, ad- FTC for 37 years, 12 as a commissioner, so acute. I'm awaiting for directions as to vertising manager at Amoco, said, "We is 72 years old. Three times, since Feb- what our philosophy will be." Agency is still have a need to address the public, ruary 1971, President Nixon has issued BBDO, New York. so I don't think we'll be cutting back our an executive order exempting him for advertising advertising." According to Lester Boyle, one year from the federal law requiring "The Mobil Oil Corp. is rushing to get a supervisor at Getty Oil, probability retirement at age 70. advertising. series of 30- and 60- second radio com- is we will cut back in our This has led some consumer groups to mercials on the air by May 21. It is We haven't firmed up our plans but our question whether Mr. Maclntyre could We're producing the spots in -house and its basic story is consumer -oriented. exercise sufficient independence in his also gas to our retailers and agency, Doyle Dane Bernbach, New rationing actions as a commissioner. They said York, will be placing them in morning this is having an important effect on our that, in granting Mr. Maclntyre the one- is Getty's and evening drive times. Herb Schmertz, plans." DKG, New York, year exemptions, the President interfered vice president of public affairs at Mobil agency. with "the proper separation of powers" (his unit is preparing the spots), said Sun Oil (Wells, Rich, Greene, New between the executive and the administra- the commercials will give a whole list York, is the agency) and Shell Oil (Ogilvy tive agency. of things drivers can do to conserve gas. & Mather, Houston) are evaluating new Mr. Thompson, who is 53, is a mem- By running them in drive time Mobil campaigns. Ed Mathews, advertising rep- ber of the Houston law firm of Royston, hopes to reach the listener when he's resentative at Shell, said, "I'm sure we Rayzor, Cook and Vickery, which spe- most concerned about the problem. Walt will be dealing with the subject in some cializes in admiralty and maritime law. Guarino, account supervisor for Mobil way this summer." Spokesmen for the Consumer Federation at DDB, said Mobil will be cutting back Gas may be drying up, but several car of America, the nation's largest con- its advertising in radio and television, manufacturers have struck oil with cam- sumer organization, said they did not with spot being affected more severely paigns that emphasize the gas- saving know enough about Mr. Thompson to than network buys. properties of their economy cars. Nissan react. But Erma Angevine, executive BP Oil Corp. (through Dancer -Fitz- Motors has hit the airwaves with TV director of CFA, said efforts are being gerald -Sample, New York) will use its commercials that proclaim that a Datsun made to remedy that situation. "We are spokesman, "the BP miser," to advise 1200 ran from Los Angeles to New York looking for all the information we can consumers on how to save gas through on less than $30 worth of gas. The an- get our hands on." She indicated dis- proper car maintenance and good driv- nouncer says, "With gas prices going up appointment that the President had not ing habits. Those commercials will be- and fuel shortages in the news, an econ- named someone with knowledge of the gin running on radio and TV the end omy car needs . more than a low price. consumer movement. The CFA had been of this month. Henry O'Brien, manager That's where Datsun beats them all. In attempting to develop a list of possible of advertising and sales promotion at fact, the U.S. Environmental Protection candidates for the FTC spot from among BP, said, "We are considering cutting Agency tested all cars sold here and the those it considered qualified. back our advertising across the board. Datsun 1200 got the best gas mileage of Considering Mr. Thompson's back- We're not rationing to retailers-yet." them all." In another Datsun spot, a man ground, Mrs. Angevine said, it seems as The president of Texaco, John Mc- pours a gallon of gasoline into a 1200 though a mistake was made in the ap- Kinley, told stockholders at its annual saying, "This is one of our most valuable pointment process and that Mr. Thomp- meeting April 24, "In our advertising resources-a gallon of gasoline. It must son was really meant for the Maritime ... we intend to emphasize the value of not be wasted. Put it in the average car Commission. quality products and the necessity for and you'll get about 131/2 miles. Put it in The resignation of Mr. Maclntyre conservation programs to make our avail- a Datsun 1200 and you'll get around 30 comes at a time when the personnel on able energy supplies perform efficiently miles. Datsun saves." Parker Advertising, the five -member FTC is undergoing a and without waste." Commercials pre- Palos Verdes, Calif., is agency. considerable turnover. Miles Kirkpatrick, pared by Benton & Bowles, New York, Volkswagen is not about to miss this the activist chairman, resigned earlier in and dealing with the energy crisis will opportunity to remind consumers it's a the year and was replaced by Lewis Eng- begin running this summer. gas -saver and is planning a radio and TV man, who had been on the White House Joe Downing, advertising manager at campaign on the subject to break this staff. Commissioner Mary Gardiner Jones Phillips Petroleum, explained that the July, "if not sooner," said Elliot Karlin, is expected to leave at the expiration of company was in the process of selecting advertising planning manager at Volks- her term in September, and Commission-

Broadcasting May 141973 23 tiling and editorial ever assembled." It BAR reports television- network sales as of April 22 will display some 300 magazine ads at the rate of about 100 a day. NBC $222,770,600 (34.7 %), CBS $222,170,300 (34.5 %), ABC $197.971,600 (30.8%) Some 800 registrants are expected. Total Total minutes dollars week week ended ended 1973 total 1973 total 1972 total Day parts April 22 April 22 minutes Collars Collars FTC judge clears Monday - Friday F Sign -on -10 a.m. 80 $ 510,600 1,132 $ 7,358,500 $ 6,892,400 Chevron -310 ads Monday- Friday All disputed portions 10 a.m. -6 p.m. 1,009 8,260,400 15,649 134,160,700 109,558,900 of 'dirty -bag' commercial Saturday- Sunday are found not to be deceiving Sign -on -6 p.m. 335 4,305,200 4,617 67,049,600 70,045,200 Monday -Saturday A Federal Trade Commission adminis- 6 p.m. -7:30 p.m. 97 1,944,800 1,500 33,204,800 29,497,800 trative law judge last week exonerated Sunday Standard Oil Co. of California and its 6 p.m. -7:30 p.m. 17 348,400 247 6,649,600 5,745,400 agency, BBDO, from allegations that they Monday- Sunday made false claims in TV commercials 7:30 p.m. -11 p.m. 398 21,600,000 6,281 358,816,200 314,367,000 for Chevron gasoline. Monday- Sunday The initial decision, issued last Wednes- 11 p.m.- Sign -off 164 2,221,300 2,403 35,673,100 28,085,700 day (May 9) by Judge Eldon P. Schrup, was in 31,829 $564,192,400 response to a Dec. 29, 1970, Total 2,100 $39,190,700 $642,912,500 complaint that, among other things, dis- 'Source: Broadcast Advertisers Reports network-TV dollar revenues estimates. puted broadcast claims that use of Chev- ron, with its F -310 additive, significantly er David Dennison, according to reports, President John Crichton and by Louis reduces air pollution. will resign this year. With Mr. Engman, Harris, the public- opinion pollster, and Judge Schrup said: "Nowhere in the Miss Jones and Mr. Dennison constitute James Reston, New York Times colum- challenged F -310 advertisements is it the Republican majority on the commis- nist. Mr. Reston will report on "The Out- represented, either directly or by impli- sion. look from Washington." cation, that the use of Chevron gasolines A key staff position is also becoming The traditional creativity session on with F -310 would reduce all causes and of the FTC's vacant. Alan J. Ward, head Saturday morning will feature William all sources of air pollution. . . . Even Bureau of Competition, announced his Friedkin, film director ( "The French Con- the most cursory examination of the resignation last week. nection," among others); James Dickey, advertisements discloses that the claims poet and critic, and Tom Dillon, president for F -310 are limited to exhaust emis- and chief executive of BBDO, New York. sions of motor vehicles and that the Going to the Greenbrier: The address of the AAAA retiring only pollutants specifically claimed to be AAAA this week chairman, James J. McCaffrey of Mc- reduced are hydrocarbons and carbon gathers Caffrey & McCall, New York, will close monoxide." Issues of the day- consumerism the meeting. Judge Schrup found that Standard had, and government pressures - An innovation this year will be a ses- in January of 1970, properly interpreted and a new session on cassettes sion on video cassettes. It will be con- the results of certain tests to establish will highlight three -day meeting ducted by Paul J. Caravatt Jr., chairman that automobile exhaust emissions would of Caravatt, Kleinman Inc., New York, be reduced with the use of Chevron with The media's responsibility, both to the firm specializing in cassettes. He'll talk F -310. general public and to the advertising in- on "The Video Cassette: Will It or Won't The complaint had challenged ads dustry, will be a major focus of this It ?" and show cassette programing, using showing balloons filled with black exhaust week's annual meeting of the American Sony and Cartrivision equipment. That before the use of Chevron with F -310 Association of Advertising Agencies, to session is scheduled at 10 p.m. Thursday. and clear exhaust after its use. The judge Thursday through Saturday (May found that the ads "do not represent, be held Missing this year will be the showings 17 at The Greenbrier, White Sulphur either explicitly or implicitly, that every -19) of selected TV commercials that have be- Springs, W.Va. motor vehicle will emit black smoke un- who retired last month come traditional features of AAAA con- less operated on Chevron gasoline con- Frank Stanton, ventions. Instead, the Magazine Pub- as vice chairman and chief operating offi- taining F- 310." In both broadcast and lishers Association will have its first dis- cer of CBS Inc., and Edmund C. Bunker, print ads, he said, the black balloon is and general manager of KFI- play there: a "magazine center" that identified as representing exhaust from president MPA officials said last week would be (Am) Los Angeles, will represent broad- dirty engines, not all engines. "the largest display of magazine adver- casting in the media- responsibility assess- Turning to charges that Standard mis- ment. Osborn Elliott, editor of Newsweek, represented a building shown in the com- which is associated in ownership with the mercials as the Chevron research center, Post -Newsweek Stations, and Allen Neu- In a puff of smoke. Jack H. Mogu- the judge found that use of the building harth, president of Gannett Co., group lescu, senior vice president, market- had not "misrepresented the qualities or newspaper publisher and also owner of ing, and a member of the board of characteristics of F- 310." WHEC -TV Rochester, N.Y., will join them directors of Consolidated Cigar Corp., Concerning mileage claims questioned, in the session, scheduled for Friday morn- New York, has announced his resig- Judge Schrup noted that the ads "do not ing. nation from active management effec- represent that every purchaser will re- Other current issues, notably govern- tive May 15. Mr. Mogulescu denied ceive significantly better mileage from the ment and consumer pressures, are ex- his sudden resignation had anything use of F -310; "but they do represent the pected to draw the convention's attention to do with the controversy over Con - gasoline will improve mileage for cars at Thursday and Saturday sessions. Gloria solidated's Dutch Treats little cigar TV with dirty engines or minimize mileage Steinern, editor of Ms. magazine, is the campaign that provoked Senator Mar- loss for cars with clean engines." He ad- Friday luncheon speaker. low Cook (R -Ky.) to get his bill ded that tests have demonstrated Chev- A closed meeting for elections and re- banning little cigars from advertising ron's capability to improve mileage. ports to AAAA members will open the on TV through the Senate (Broad- The fairness -doctrine aspects of the proceedings Thursday morning. Then the casting, May 7). Mr. Mogulescu will Chevron commercials are pending before meeting will be opened to advertiser and stay on as a consultant to Chairman the U.S. Court of Appeals in Washing- media guests for addresses by AAAA E. W. Kelly. ton (BROADCASTING, April 30).

Broadcasting May 14 1973 24 candidates more than their lowest adver- The commission's study shows that tising rates. (Another restriction in the George McGovern's successful bid for Political act, a ceiling of six cents per voter on the 1972 Democratic presidential nomina- broadcast advertising by candidates for tion was supported by his sizable broad- federal office, turned out to be generous. cast expenditure during the party's pri- advertising Neither presidential ticket spent the $8.5 maries. He allocated nearly twice as much million the law would have allowed.) to broadcast as any of his Democratic leveled off The McGovern -Shriver total expendi- opponents. The McGovern camp's total ture for the November general election primary spending in television -both net- was $6.2 million. Democratic candidates work and local spot -amounted to in 1972 spent another $3.4 million in the pri- $586,821: for radio, the total was maries. The Nixon -Agnew ticket allo- $413,059; for cable TV, $210. Senator Under law restricting politicals cated $4.3 million to broadcast for the Edmund Muskie's (D. -Me.) primary to lowest advertising rates, general elections. Republicans spent under campaign was the next costliest: $308,- broadcast spending held even $100,000 in the primaries. The Demo- 922 in television, $207,783 in radio and 1968, new FCC with report shows crats spent $1.3 million less in 1972 on nothing in CATV. Senator Hubert Hum- phrey (D- Minn.) was third, with $270,- was spent on prsesidential and vice -presidential races A total of $59.6- million 862, $172,944 and zero, respectively. broadcast and cable -television advertising than the $10.9 million they spent on by political candidates during 1972, about broadcast four years ago. The Republi- The study shows that Democrats run- the same that candidates spent in the cans' $4.4- million expenditure' in 1972 ning for all offices spent more than Re- 1968 elections, the FCC reported last compared with $15.6 million in 1968. publicans for broadcast during the 1972 the total spent for week. The 1972 record featured a radical Other presidential candidates allocated campaigns, and that decline in Republican spending in presi- a total of only $305,000 to broadcast in spot announcements by both parties dential and vice -presidential races. 1972, compared with $2 million in 1968. greatly exceeded that allocated for the commercials Although the commission made no (The presence of Alabama Governor purchase of program- length mention of it, the volume of campaign George Wallace throughout the 1968 (sec accompanying tables) . spending in broadcast last year was for campaign and his attempted assassination Broadcasting expenditures in 1972 were the first time affected by the Federal early in the 1972 campaign accounted also down from four years ago in sena- Election Campaign Act, implemented in principally in the difference of third -party torial races. Candidates for the U.S. Sen- 1972, prohibiting stations from charging spending.) ate, the commission reported, spent a Three -media track record on 1972's political spending

FREE TIME FREE TIME Time on Time on Charges Charges Sus- spon- Charges Charges Sus- sport- loi for fain- sored for for fain- cored announce- program Total Ing pro- Total announce- program Total Ing pro- Total ments Time Charges time grams time ments Time Charges time grams time (Dollars) (Dollars) (Dollars) (Hours) (Hours) (Hours) (Dollars) (Dollars) /Dollars) (Hours) (Hours) (Hours)

TOTAL TELEVISION AND RADIO STATIONS AND CABLE SYSTEMS: CABLE TELEVISION SYSTEMS. PROGRAM TIME AND ANNOUNCEMENTS PROGRAM TIME AND ANNOUNCEMENTS, NONNETWORK PROGRAMS PRIMARY ELECTION PRIMARY ELECTION Democrat 11,478 1,771 13,247 196 39 235 Democrat 15,615,353 1,212,716 16,828,069 3,535 1,496 5,031 Republican 3,039 470 79 28 107 Republican 3,032,288 205,966 3,238,254 1,578 738 2,316 3,509 Other parties 6,991 430 7,421 13 9 22 Other parties 1,316,702 50,614 1,367,316 449 198 647 TOTAL 21,506 2,671 24,117 288 77 365 TOTAL 19,964,343 1,469,296 21,433,639 5,562 2,432 7,994 ELECTION GENERAL ELECTION GENERAL 13,445,149 1,484,618 14,929,767 3,334 1,438 4,772 Democrat 17,427 2,124 19,551 274 42 316 Democrat Republican 21,325 2,014 23,339 294 45 339 Republican 13,964,605 900,416 14,865,021 3,340 1,360 4,700 Other parties 8,325 974 7,299 91 14 105 Other parties 2,596,585 334,689 2,931,274 1,572 570 2,142 TOTAL 45,077 659 100 759 TOTAL 30,006,339 2,719,723 32,726,602 8,246 3,367 11,813 5,112 50,189 PRIMARY AND GENERAL ELECTIONS PRIMARY AND GENERAL ELECTIONS Democrat 28,903 3,895 32,798 470 81 551 Democrat 29,060,502 2,697,334 31,757,836 6,868 2,934 9,802 Republican 24,364 2,484 26,848 373 73 446 Republican 16,996,893 1,106,382 18,103,275 4,918 2,098 7,016 Other parties 13,316 1,404 14,720 104 23 127 Other parties 3,913,287 385,303 4,298,590 2,021 768 2,789 TOTAL 66,583 7,783 74,366 947 177 1,124 TOTAL 49,970,682 4,189,019 54,159,701 13,808 5,799 19,607 COMMERCIAL TELEVISION STATIONS:PROGRAM TIME AND ANNOUNCEMENTS NONNETWORK PROGRAMS COMMERCIAL NETWORKS: PROGRAM TIME AND ANNOUNCEMENTS PRIMARY ELECTION PRIMARY ELECTION Democrat 9,061,187 1,027,056 10,088,618 487 191 678 Democrat 56,240 56,240 7 31 38 Republican 1,640,683 182,917 1,823,990 242 75 317 Republican 14 22 36 Other parties 832,059 40,141 672,200 57 15 72 TOTAL 58,240 56,240 20 53 73 TOTAL 11,333,929 12,584,808 1,250,114 786 282 1,068 GENERAL ELECTION GENERAL ELECTION Democrat 1,207,911 1,278,872 2,486,783 16 16 Democrat 7,751,967 1,194,347 8,946,314 448 147 595 Republican 1,258,348 1,028,395 2,286,743 10 10 Republican 8,708,510 623,305 9,331,815 407 144 551 Other parties 137,857 137,857 2 2 Other parties 1,254,346 122,852 1,377,198 260 71 331 TOTAL 2,466,259 2,445,124 4,911,383 28 29 TOTAL 17,714,823 1,940,504 19,655,327 1,114 363 1,477 PRIMARY AND GENERAL ELECTIONS PRIMARY AND GENERAL ELECTIONS Democrat 1,264,151 1,278,872 2,543,023 7 47 54 Democrat 16,813,154 2,221,403 19,034,932 935 338 1,273 Republican 1,258,348 1,028,395 2,286,743 14 32 46 Republican 10,349,193 806,222 11,155,805 649 220 869 Other parties 137,857 137,857 2 2 Other parties 1,886,405 162,993 2,049,398 317 86 403 TOTAL 2,522,499 2,445,124 4,967,623 21 81 102 TOTAL 29,048,752 3,190,618 32,240,135 1,900 645 2,545

COMMERCIAL RADIO STATIONS: PROGRAM TIME AND ANNOUNCEMENTS COMMERCIAL RADIO NETWORKS: PROGRAM TIME AND ANNOUNCEMENTS NONNETWORK PROGRAMS PRIMARY ELECTION PRIMARY ELECTION Democrat 23,799 23,799 16 2 18 Democrat 6,542,622 183,514 6,726,136 2,360 1,254 3,614 Republican 15 15 Republican 1,388,586 22,189 1,410,755 1,010 626 1,636 TOTAL 23,799 23,799 31 3 34 Other parties 677,652 10,043 687,695 299 174 473 TOTAL 8,608,840 215,746 8,824,586 3,669 2,055 5,724 GENERAL ELECTION GENERAL ELECTION Democrat 70,048 19,770 89,818 10 10 Republican 84,931 284,001 368,932 7 7 Democrat 5,675,705 288,147 2,064 1,243 5,963,852 3,307 Other parties 22,381 8,328 30,709 2 2 Republican 5,234,770 275,097 1,169 5,509,867 2,156 3,325 TOTAL 177,360 312,099 489,459 19 19 Other parties 1,335,914 210,863 1,546,777 836 481 1,317 TOTAL 12,246,389 774,107 13,020,496 5,056 2,893 7,949 PRIMARY AND GENERAL ELECTIONS PRIMARY AND GENERAL ELECTIONS Democrat 93,847 19,770 113,617 26 2 28 Republican 84,931 284,001 368,932 22 22 Democrat 12,218,327 471,661 12,689,988 4,424 2,498 6,922 Other parties 22,381 8,328 30,709 2 2 Republican 6,623,336 297,286 6,920,622 1,796 4,963 3,167 TOTAL 201,159 312,099 513,258 50 3 53 Other parties 2,013,566 220,906 2,234,472 1,134 655 1,789 TOTAL 20,855,229 989,853 21,845,082 8,725 4,948 13,675 (News programs are excluded from these tabulations.)

Broadcasting May 14 1973 25 total of $6.4 million last year compared Ford color -TV receiver commercial - Tomorrow's advertising. John E. O'- with $10.4 million in 1968. Democratic was upheld. senatorial candidates spent $3.3 million Toole, president of Foote, Cone & Complaints against two radio com- Belding Communications, took a look $1.4 million it during pri- mercials were upheld and the advertisers last year, of the future and came up with in 1968. into agreed to revise them. Guerlain Inc. maries. They spent $6.1 million exciting visions. Addressing Republicans spent $3 million last year, some agreed to discontinue the claim that shareholders last Wednesday (May Shalimar film -spray body lotion would $500,000 in the primaries. Four years said: "Further into earlier, they spent $4.2 million. Other 9), Mr. O'Toole "combat air pollution." Iberia Air Lines the century, we can only be sure that candidates spent $120,000 last year corn - of Spain agreed to stop saying winter both the form and the substance of pared with $84,000 in 1968. weather in Majorca is "warm." advertising will change totally. We'll In races for the U.S. House of Repre- most certainly have wired communi- The announcement said in all cases sentatives, $7.4 million was spent last where the complaints were upheld, the ties followed by a wired nation. Every was not available agreed either to discontinue year. Comparable data home will be connected by coaxial advertisers for 1968. Democratic candidates were re- to central audio -visual centers the challenged copy or make appropriate in cable sponsible for $4.3 million ($2 million and computer -access data banks." changes in future advertising. Complain - primaries), Republicans for $3.1 million He said these "home communications tants in the cases that were dismissed may ($670,000 in primaries). centers" might also include "sensory appeal to the National Advertising Re- In gubernatorial contests, $9.7 million experiential terminals which, when view Board for adjudication. was spent on broadcast and cable last applied, cause you to actually see, Seven of the 13 complaints disposed of year, compared with $6.2 million four smell, hear, taste and feel the prod- during April involved print advertising, years ago. Democrats accounted for $5.9 uct without its physical presence." four, TV commercials and two, radio. million of last year's total; they spent What impact would all this have on more in the primaries -$3.4 million - advertising? "As language and cus- than in general elections. Republicans tom differences are erased along Business Briefs spent $3.7 million, $700,000 in the pri- with demographic lines," Mr. O'- maries. Other candidates spent less than Toole said, "only an understanding Agency appointment. Edu -Cards Corp. $100,000. of those human attitudes and emo- a subsidiary of Binney & Smith, New For other state and local offices, the tions that truly unite people into York, has appointed Chirurg & Cairns, 1972 spending total was $21.7 million, groups will enable advertisers to ef- New York, to handle its advertising. Pre- of which $11.3 million came from Demo- fectively find markets." Despite Mr. liminary plans for fall 1973 consumer crats, $6.5 million from Republicans and O'Toole's enthusiastic discussion of campaign will include TV for the first $3.9 million from others. Comparable cablevision, it appears FCB's partici- time for Edu-Cards. Company markets figures were unavailable for 1968. pation in the newest mass medium children's learning games and crafts. Television expenditures amounted to will be limited to sideline support. Burger blues. Mama Cass is singing for 62.4% of the $59.6- million campaign - Last month it sold FCB cablevision, a her supper nowadays and what she's spending total (compared with in 64.5% subsidiary, to Telecommunications, is charcoal -broiled hamburgers. 1968). Radio got 37.5% getting of the revenues Denver. FCB was in the cable busi- Mama's just recorded a soulful tune last year (compared with 35.5% in 1968) ness for six years with three systems called "Hardee's on My Mind" for Har- and CATV accounted for 0.1 in %. No California, one In Colorado and dee's food systems and it is heard in three cable totals were available for 1968. one in New York (Broadcasting, April commercials Dancer- Fitzgerald- During the 1972 campaigns, new TV 88% of 9). created for chain of roadside the total spent by candidates went for Sample spot announcements, the Senate on April 30. restaurants. Spots began running on net- 12% for programs. work TV (May The distribution in 1968 was 91% for A committee spokesman said last week last Tuesday 8). spot and 9% for programs. that the witness list is not yet firm. But Rescue on radio. Cristy Chemical Corp Donations of free time by the several he said it will include a spokesman for Worcester, Mass., has appointed Humbert electronic media totaled 19,981 hours, Consolidated Cigar Corp. (the only little - & Jones, New York, to handle its adver- 9,995 of which went to Democratic can- cigar maker still using TV and radio). tising. H&J is preparing radio campaign didates, 7,185 to Republicans and 2,781 He added that Senators Marlow Cook for Cristy's Rescue that will run in to independents. The total breaks down (R -Ky.) And Frank Moss (D- Utah), August in Northeast and West. Rescue is by medium as follows: commercial tele- who were instrumental in obtaining Sen- new substitute fuel which may be carried vision stations, 2,545; commercial radio ate passage of the little -cigar measure, in the trunk of the car for out -of -gas stations, 13,673; CATV systems, 1,124; have indicated they want to testify. emergencies. public television stations, 1,386; public Rep appointments. Wwco(AM) Water- radio stations, 880; public radio and tele- bury, Conn., and WRFM(FM) New York: vision networks, 218; commercial tele- Chevron among those Eckles & Queens, Boston (for New Eng- vision networks, 102; commercial radio advertisers land and Boston, respectively); WFEA- networks, 53. (For a listing of how those surviving (AM) Manchester, N.H.: Kettell- Carter hours were allocated to political parties, complaints to CBBB Inc., Boston (New England); WBRB -AM- see tables.) FM Mt. Clemens, WIID(AM) Garden City, 13 cases reviewed in April WPON(AM) Pontiac and wsDS(AM) Yp- with six in broadcasting silanti, all Michigan: John Rhein Radio May 22 hearing set Six complaints against national advertis- Representatives Inc., Southfield, Mich. for little -cigar ads ing were upheld and seven were dismiss- K &E over there. Kenyon & Eckhardt, ed by the National Advertising Division New York, has purchased London -based Representative Harley O. Staggers (D -W. of The Council of Better Business Bu- agency Colman, Prentis & Varley. Action Va.) announced last week that his House reaus in April, the National Advertising increases K &E's international billings by Commerce Committee will hold a one - Review Board announced Thursday $40 million, bringing the figure up to day hearing next week on legislation to (May 10). $172 million. Through CPV, K &E ac- prohibit the advertising of little cigars on One of those dismissed, on the grounds quires control of agencies in London, TV and radio. that the advertised claims were substan- Paris, Italy, Germany and Latin America. The hearing will be held May 22 and tiated, had been directed against a TV Previously, the two agencies owned a will focus on H.R. 7482, the bill that commercial for Chevron F -310 gasoline 25% interest in each other. Jim Teale, House Communications Subcommittee -which won an even bigger victory at managing director of CPV, becomes vice Chairman Torbert H. Macdonald (D- the Federal Trade Commission last week president and director of international Mass.) introduced two weeks ago (see page 24). Two other complaints operations. Murray Smith and Gianluca (BROADCASTING, May 7). The Macdonald involving TV commercials were also dis- Castlebarco will coordinate operations in bill is identical to one reported out of missed, and one -challenging a Philco/ New York and Europe, respectively.

Broadcasting May 141973 28 meeting," NBC -TV's Robert D. Kasmire, One station executive, at the meeting Media vice president, public relations, said about between affiliates and NBC representa- the usually fiery closed -door confronta- tives, wanted to know if the television tion between NBC -TV affiliate manage- network planned to run X -rated movies. Smooth sailing ment and NBC representatives on one NBC President Julian Goodman shot at the NBC -TV side and the affiliates on the other. this potential trouble- making issue down The closest thing to controversy to oc- with a bullseye statement that was said affiliates cur, apparently, was dissatisfaction, on to have generated considerable applause. the part of some affiliates, with NBC - "I cannot conceive of the day when we convention TV's involvement with hockey. NBC will play an X -rated movie on NBC," management was asked at the closed ses- Mr. Goodman said. Few ripples, much less a wave, sion with affiliates if the network was There seemed to be some unrest in the were made as the network huddled committed to National Hockey League affiliate ranks about movies on NBC -TV with over 500 people from coverage next year. The network's answer that run past 11 p.m.- so- called "run - the other end of the AT &T lines was a simple affirmative one. Commented over movies." It was reported that "affili- affiliates board of delegates chairman ates apparently are not too fond of this NBC-TV last week took three days (May Bob Ferguson: "1 can't say that this was happening too frequently." The con- 6 -8) in Los Angeles to account to a greeted by loud enthusiasm by some of cerned affiliates were told that if a movie record attendance of 500 affiliate repre- the Deep South stations. One guy said runs a couple of minutes past the usual sentatives for its stewardship in the past hockey ranked with cricket in South prime -time cut -off point of 11 o'clock, year, to review accomplishments and tell Carolina." they'll be edited for time. But if they run of hopes for the future. The annual tele- But even this issue was merely a spicy any substantial length beyond 11, the vision affiliates convention was handled teabag, not a tempest, in the mild, teapot network will continue "to protect the professionally, went smoothly, was not kind of meeting that was held last week. integrity of the film." The salve for devoid of showmanship. Yet it was a Asked to elaborate on complaints by affiliates is that the network will confine subdued affair, curiously lacking in real affiliates about hockey, Mr. Ferguson runover movies to scheduling on Satur- excitement, failing most of the time to explained that stations are "not mutinous, day nights. Also the affiliates were as- generate any real enthusiasm from station they're just sullen." sured that where in the past the network people. One affiliate, at least, seemed dis- would provide filler time if a movie "We had what I would describe as an turbed that with the departure from the ended before the hour or half -hour, now interesting, tranquil meeting," reported regular Today show line -up of Joe Ga- the network will cut off precisely when Robert W. Ferguson of wTRF -TV Wheel- ragiola, sports seems to be relegated to the movie ends, whenever it ends, leaving ing, W. Va., re- elected for a third term the bench in the early morning on NBC. affiliates free to go to local news pro- as chairman of the board of delegates, He was told that some changes are grams. the body that represents all NBC -TV planned for Today, and that soon Frank In all, the network meeting with affili- affiliates in regular meetings with NBC Blair will be delivering scores along with ates lasted about 90 minutes. The affili- management. his news reporting, while Gene Shalit ates, immediately afterwards, held their "All in all it was friendly, fruitful would be doing sports interviews. own closed -door meeting which lasted

APBA RESERVATION MAIL TO Join the ACTION Robert Eunson Associated Press 50 Rockefeller Plaza at the Hew Orleans New York, N.Y. 10020 The following members of our staff will attend the APBA APBA national meeting in New Orleans, May 31, June 1 -2. Registration fee of is enclosed. ($25 for one person; wife or each additional person from same station, $15.) Name Station Address

City State Zip The third annual meeting of The Associated Press Broadcasters Association gets underway in the heart of New Orleans French Quarter on Thursday, May 31 through June 2. Make your plans now to attend. HOTEL RESERVATION The three -day convention program will benefit both news per- MAIL TO sonnel and management with the timely panel discussions and Reservation Clerk, Royal Sonesta Hotel informative business sessions planned. 300 Bourbon St., New Orleans, La. 70140 Clay T. Whitehead, director of The Office of Telecommunica- Please reserve the following APBA accommodations: tions Policy, will speak on Friday. Keynoter for the meeting is Elmer Lower, president of ABC News. His topic will be "Judging News Judgments." Other speakers are Grover Cobb, senior v.p. of Single $25.00 Arrival NAB and Stanley Scott, special assistant to President Nixon on minority affairs. Double $32.50 Departure Join us at the opening APBA reception Thursday through Satur- day's Awards luncheon. Of course, wives are welcome. And in what Name better city can they keep busy and happy than historic and charm- ing New Orleans. We'll see you there. Station (The reservation forms attached are for your convenience. Send them off today.) Mailing Address THE ASSOCIATED PRESS BROADCAST NEWS 50 Rockefeller Plaza, New York, N.Y. (212) 262 -4011 City State Zip

Broadcasting May 14 1973 27 some 80 minutes. Again, the proceedings, evidently, were pro forma. In one of the few breaks from the rou- tine, an informal poll was taken as to whether affiliates were interested in receiving an 11 p.m., 15- minute Sunday news feed from the network. "The room was pretty well filled," reported Bob Ferguson, who ran the meeting, "but only about 30 hands were raised. It appears," he concluded, "that the majority of affiliates are interested in carrying their own 11 o'clock origination." In other actions at the affiliates own meeting, a report on the activities of the affiliates special satellite committee was delivered by Wilson C. Wearn, president, WFBC -TV Greenville, S.C. The committee was given endorsement by the affiliates to proceed with its research. A treasurer's report revealed that there are now 176 primary affiliates of NBC - TV (218 stations affiliated with the television network were represented at the convention) which pay dues of $100 a year. Phil Wygant, promotion director of WBAP -TV Fort Worth, gave the promotion managers committee report. The affiliates also heard a report and discussed their group's participation in the antitrust action of the Justice Department against the three networks. Each NBC -TV affiliate, it was decided, will be assessed $100, You may never see a truly outstanding with the option of an additional $100 assessment in another year if it's needed, champagne cork flight.* so that the NBC -TV affiliate body can be a party, on a friend -of-the -court sort of basis, to the legal proceedings. But...you can soar to great heights in the 37th TV With the convention winding up at a market with WKZO -TV. sun -drenched open -air reception and luncheon, in Mexican style, at the plaza You'll have something to It's a 84.4 billion 'The longest distance of the Century Plaza hotel, one affiliate celebrate with WKZO -TV (spendable consumer for a champagne cork to from a northern state confided that this in your schedule. You 'll income) market that fly from an unheated, was maybe the 20th such annual meeting be getting a 41% prime - ranks 37th in the nation. untreated bottle was 34 he attended, and that NBC "never ran time share in a three - Ask your Avery- Knodel feet. This momentous things better and whole story. during the with more showman- station market at one of man for the event occurred An affiliate Pacific you want some Mardi Gras in New ship." from the North- the lowest CPM's in the Tell him west revealed that discontent with top 50 markets. action in lower Michigan. Orleans, 1962. hockey is really more widespread than merely among Southern affiliates but that over- NN_rv.rfi 4;14,1I>7 Jr[IliGI ) all, "NBC is looking good and is on the RADIO MOO KALAMAZOO BATHE CREEK right track." HIE/ CAANO RAPIDS RI/VI GRAND RADIOS...MAIO° Maybe another affiliate, also from the WKZO -TV Northwest, summed it up most color- 100,000 WATTS CHANNEL 3 1000' TOWER moo.v siiR.ND RRPIOSRntReLi00 :::°:Ir Studies In Seth Kalamazoo and Grand Rapid, fully, if not best, in noting that his sta- Far Greater Western Michigan Re NIY/M'ItF tions were affiliated with all three net- O.NEB. E.,IV,i.e NOlionol Represent°. e. KNIESTY 110L10 CITY. IOWA works and that each has a distinct personality. "CBS is cold and efficient," he said. "ABC is all razzie dazzle, And NBC is relaxed and folksy." THIS IS AMERICA'S FINEST FLAG KIT 71* For NBC in 1973 it was, indeed, a re- * laxed and folksy affiliates convention. a¡Fe NBC -TV affiliates get a preview * of how the stops will be pulled out 1972 Kit contains Thor bunting flag, 6' sectional chrome finish pole. in programing next fall; lanyard, all hardware PLUS Bonus Lapel Pin and Window Decal. * eagle ornament, among highlights will be full day From ATLAS, thé largest manufacturer * of specials on Thanksgiving of 3' x 5' sewed -stripe American Flags! It makes You your community's FLAG HEADQUARTERS. * In the most elaborate presentation to the NBC -TV affiliates at their annual con- Offer the quality -made Flag Kit with Write, Wire -Or * vention, NBC -TV President Don Durgin, promotional power proved by hun- PHONE QUANTITY ORDERS COLLECT * dreds of stations across the coun- Executive Vice President Herbert S. try. You'll find it à patriotic pleasure (618) 439.2600 Schlosser, Programs Vice President Law- to present and promote. rence R. White and West Coast Programs Gets RESPONSE all year 'round! ATLAS FLAG CORP. * Lowest prices. Immediate delivery. BENTON, ILL. 62812 Vice President John J. McMahon shared Buy direct and save! the huge stage of the new Shubert * theater in Los Angeles to lay out the

Broadcasting May 14 1973 28 new season and pinpoint special events. The biggest special event, it was made abundantly clear, is an "All Specials Day " -purportedly network television's first such commitment- scheduled for Thanksgiving Day, Nov. 22. All regular programing, with the exceptions of NBC Nightly News, Today and Tonight, will be pre -empted. In all, more than 13 hours of children's, sports, event and entertainment specials are planned, with the highlight being the 8 -11:15 p.m. television premiere of "My Fair Lady." Another award -winning movie, "A Man for All Seasons," also will make its first television appearance as an NBC - TV prime -time special. The two- and -a- half -hour film will play some time in September under the full sponsorship of the International Business Machines The infallibility of rank. Who is responsible for what was described as the most exten- Corp., Armonk, N.Y., through Conahay sive, expensive, most ambitious" new prime -time programing that NBC -TV has ever & Lyon Inc., New York. unveiled? Television network President Don Durgin (r) jokingly told affiliates at their Affiliates were reminded that specials annual meeting last week just how the game of credits is played at the network level. will continue to be important on NBC - "If the 1973 -74 season is successful, Herb Schlosser deserves the credit," he told his TV in 1973 -74, with more to be pre- audience. "Now if the season is enormously successful, I'll be glad to take the credit- sented than ever before in the network's making it clear, of course, that Julian Goodman really deserves it. If the season, on the history. No total number was revealed, other hand, is only moderately successful, Larry White should get the credit. Need I tell but it was said that event specials will you if the season isn't successful, John McMahon gets the credit." include the Miss America Pageant, the Mr. Schlosser (second from r) is NBC -TV executive vice president, Mr. Goodman (not Emmy and Academy Awards ceremon- on the panel) is NBC president, Mr. White (second from I) is vice president, programs, ies, the Thanksgiving and Orange Bowl and Mr. McMahon (I) is vice president, programs, West Coast. parades, and the Ringling Bros. and Barnum & Bailey circus. Performer spe- 90- minute Mystery Movie presentations NBC, having received the only permit cials will include ones with Frank Sinatra, will be shown, 12 of the 10 -11 p.m. time by the Kenya government to film the Dinah Shore, Sammy Davis Ir., Elvis periods that become available will be eclipse from the region, will surround the Presley, Charles Aznavour, Burt Bacha- programed for affiliates by NBC News, El Moyo tribe of Lake Rudolph with rach, Glen Campbell, Bing Crosby, Andy while the other 12 available hours will go technicians and "tons of equipment." The Williams, lack Benny, Bob Hope, Burt back to the local stations for their own National Science Foundation will be a Reynolds and Peggy Fleming. program buys or originations. participant in the telecast and the Euro- Affiliates were shown a trailer film that Film clips from most of NBC -TV's pean Broadcast Union a partner. spotted some of the feature films that new programs were shown at the pres- After his presentation to affiliates, Mr. will be presented in the network's Satur- entation. Introduced from the audience Wald had a major announcement to day Night at the Movies and Monday were such series performers as Bill Bixby, make. NBC News, he revealed, will de- Night at the Movies time periods during Sally Field, Dan Dailey, Rock Hudson, vote an entire prime -time evening on a the 1973 -74 season. Included were: "Cool Dennis Weaver, Desmond Wilson, George still- to -be- determined date in September Hand Luke," "Chisum," "Play Misty for Peppard and Dom DeLuise. to a three -hour study of the energy crisis. Me," "Cotton Comes to Harlem," "The To be produced by Fred Freed, execu- Arrangement," "Doctor's Wives," "There Whether it's Watergate tive producer of NBC News, the special Was a Crooked Man," "The Groundstar or an eclipse, Wald promises program will mark the fourth time since Conspiracy," "Sweet Charity," "Shoot - NBC News will be on the scene 1963 -and the first since 1966 -that the out," "Silent Running," "The Great network has pre -empted an entire evening Northfield, Minnesota, Raid," "Yours, NBC News will cover the Watergate in- of prime -time programing to examine Mine and Ours," "Buck and the Preach- query, scheduled to get under way this a national or worldwide problem. A er." week (May I5), to "the extent that it study of civil rights, The American Revo- In detailing the new season's prime - deserves to be covered." That's what lution of '63, was the first such special time schedule, the network executives Richard C. Wald, president, NBC News, program, followed by United States told affiliates that Tuesday night, a dis- observed at the affiliates convention. "I Foreign Policy in 1965 and Organized aster area for NBC -TV in 1972 -73, has can't tell you what we're going to do in Crime in the United States in 1966. been bolstered by "the three strongest terms of Watergate and the Senate be- Mr. Wald, during his formal presenta- hours that came out of development" - cause nobody knows who will be in- tion to affiliates, outlined a series of im- Chase, The Magician and Police Story. dicted or what the situation will be at portant documentaries being planned by The returning Sanford and Son series the time," he told affiliates. NBC News. Included among them are was described "as the biggest half -hour But the articulate Mr. Wald, in a programs on: the Communist party in hit in NBC's history." Ironside was tab- sparkling news -presentation session, was this country; monetary problems; the bed as sure to be "marked down as one specific about a number of other plans. contested Sinai area of the Middle East; of the big, super hits in television." And Mr. Wald spoke longest and most en- the Black September movement specifical- the Sunday Mystery Movie also was tertainingly about what he termed "an ly, and the terrorism movement general- labeled "a very big hit." almost totally unprecedented" event. ly; the ramifications of rising college About the last named series, it was Later this year, the network, in great de- costs; the meaning of cutbacks in medi- noted that in 1973 -74 it will consist of a tail, will cover a major eclipse of the cal research; the U.S. Navy's Admiral mixture of 90- minute presentations and sun. "Nothing like it has happened in Zumwalt. two -hour programs. As of now, and sub- this century, and nothing like it will hap- Documentary ideas still in the devel- ject to change, NBC -TV is saying that it pen again," Mr. Wald assured. opment stage at NBC News, according expects to run 28 two -hour Mystery He said there will be a totality of to Mr. Wald: Why Does Johnny Get Movies in the Sunday -night time period eclipse for nearly five minutes and that Hurt ?, a program about safety proce- beginning at 8:30. On these nights, the at its point of longest origin and clearest dures in school buses; an exploration that half -hour from 10:30 to 11 will revert to sight, the eclipse will be over Lake a real possibility exists that the U.S. the affiliates. On the 24 other nights when Rudolph in Kenya. He described how Congress must reform itself or lose out

Broadcasting May 14 1973 29 in the balance of powers with the execu- the siege just yet, Mr. Sarnoff seemed to tive branch; a look at the going business caution. Given the government's track in mail -order college degrees; a study of record with media, it would be prudent how the Mormon church handles welfare. to wait and see. RCA's chairman didn't mince words Affiiates hear Sarnoff praise in describing the threat that has been print for defending broadcasting possibly but not necessarily averted. He against Whitehead, call for unity referred to recent attacks against na- in the defense of journalism tional news media generally and television network news particularly as an Robert W. Sarnoff, who spent 18 years "unprecedented spectacle." He left no at NBC, 10 of them as chief executive doubt that in his opinion such tactics officer, but who has not formally ad- were meant "to impair the credibility of dressed NBC station people since 1966, the news and to influence how it is re- last week had a reunion with them in ported." Los Angeles. Introduced as a man who Mr. Sarnoff had words of appreciation has a message of importance at an im- for newspapers and magazines for their portant time, Mr. Sarnoff explained in a "remarkable outpouring of support" for luncheon meeting talk at the NBC -TV television against suggestions by Office affiliates convention that the time is that of Telecommunications Policy Director "critical turn in the road" when "the Clay Whitehead that stations act as escalation of government intrusion into "censors" of network news. In keeping broadcasting" is at the "danger point." with his feeling that various media The message, he made clear, is that should help one another, Mr. Sarnoff threats to television's economic base are Mr. Sarnoff asked that broadcasters further their ef- just as much a danger to freedom of consequent vindication. Mr. Sarnoff, now forts to make the public more aware of expression as threats to journalistic free- chairman and chief executive officer of governmental pressures on print media, dom. Newspapers and magazines should RCA Corp., New York, acknowledged citing the scheduled substantial postal rally to the cause with broadcasting be- with satisfaction that a "decided change" rate increase as an example of a threat cause "an attack on one news medium is has taken place in recent days and that to the "freedom and diversity of expres- an attack on all." "for the moment at least, accusations sion." Though seemingly purely an eco- Yet the thunder of his message was against the news media have turned to nomic threat, according to Mr. Sarnoff, muffled somewhat by the disclosures in apologies, and scorn has yielded to some magazines will fold as a result of the Watergate case and by journalism's praise." But don't drink to the lifting of the increase and "they will be just as dead as if they had been censored." National news media are singled out as targets for government pressures, the RCA executive said, "because only they have the resources for intensive reporting of the arena in which the government operates." The reason for "de- meaning and diminishing" TV networks, leashing newspapers, national magazines and wire services, Mr. Sarnoff stated, "is an effort to stifle the most relevant channels of public information." Examples of "repressive government measures" that could drain the economic resources of networks cited by Mr. Sar- noff in his speech: the Department of Justice's antitrust suit against the networks that "proposes actions paralleling steps already taken by the FCC "; the re- run issue, "pushed by the OTP," that is designed "for private, not public, in- New things are terest"; cable television, which is being built up in a "calculated effort" to create a competitor to the networks. developing at "With the stations openly courted by the government," Mr. Sarnoff told repre- Economy Finance sentatives of NBC's 218 TV affiliates, "there could be a short- sighted tempta- tion for you to say: 'It's happening to the networks; it isn't happening to us..'" Yet, he pointed out, stations, program suppliers and networks all are in the same boat, and sink any part of the boat and the whole boat goes under. What is destroyed in the process, he indicated, "is a broad program service of news and entertainment, free to the public, and a selling force that helps power our whole national distribution system." Getting to the decisive point in his message, Mr. Sarnoff said that threats to journalistic freedom and to television's economic base "overlap and intertwine," and that if television is not able to func-

Broadcasting May 14 1973 30 tion as a news medium, "we might hang West Coast. It's a crew Herb Schlosser on to our profits at the cost of our Man in the News can work with -to some extent hand- souls," but that "without a viable eco- picked. The targets, as enunciated by Mr. nomic base, we could hang on to Schlosser: Upgrade the various services neither." What's called for, he empha- the network has to offer, thrust out to do sized, is "taking a stand and making the most exciting things possible, be as common cause with all those who have aggressive as possible in getting the job a stake in freedom of the press and a done. vigorous system of broadcasting." Take sales, for example. The mandate If the broadcasting industry faces up is to find new clients not now using the to the challenges of "artificial forces that medium. The way to do it, Herb Schlos- would be imposed by government re- ser and the other top executives at NBC strictions," he predicted, the future could seem convinced, is to create new kinds be bright with the promise of enviable of programs for them. The Friday night., growth. By 1980, he estimated, TV so- called Midnight Special, is one such households will exceed 75 million, color vehicle. The projected Tomorrow series penetration will climb to more than is another. 90% and TV advertising revenues will Herb Schlosser, Phi Beta Kappa at grow by as much as 90 %. Princeton, Yale Law School graduate, "The best is yet to come," Mr. Sarnoff apprentice in the Louis Nizer office of concluded. "It is worth fighting for," he In some measure- possibly a large high -style legal sophistication, got to said, while expressing confidence that the measure -last week's gathering of where he is now by thinking ahead, mov- broadcasting industry "will prevail." 218 NBC -TV affiliates in Los An- ing with the times, being identified with geles was Herb Schlosser's conven- successful innovation. It was during his McGee comments on news media tion. He was prominent throughout time in programing on the West Coast and their responsibilities meet the three days of meetings, particu- that the basis of prime -time production with affiliates' warm approval larly at the concluding television changed in form and substance. Movies - It's not nice to upstage the chairman of network presentation from the Shu- made- for-television came in. So did long - RCA and the president of NBC, especial- bert Theater (see page 18). And form programing generally. The series - ly if you work for them. Yet that's what though he has been with NBC since within-a- series became established. And Today show host Frank McGee inad- 1957 and played a big part in such in the wings, waiting for entrance, is the vertently did at last week's NBC -TV affiliate proceedings during his six min i- series. affiliates convention in Los Angeles. In- years as head of programs on the Herb Schlosser and NBC -TV played troduced, along with his co- worker Bar- West Coast, this was Herb Schlos- a major role in all of these developments. bara Walters, at the network's news pres- ser's public introduction as a key Years in advance he touted them, corn - entation during the meetings, Mr. McGee network executive, his formal re- mitted his reputation to their success. delivered a brief observation on the turn to the California arena since Along the way he evolved from legal "grave period" broadcast journalism is his promotion and move to New eagle into programing specialist. And passing through -the subject of Mr. York early last fall. while he now must spread his wings in Sarnoff's appearance before these same many directions, his eye on the future affiliates (see page 30) and touched upon Sharing the stage with network President doesn't stray too far from programing. in Mr. Goodman's (BROADCASTING, May Don Durgin, detailing strategy, talking He sees mysteries and police dramas 7). about futures, his step still light, his possibly peaking in prime time during Mr. McGee said he hoped, when Vice voice bright with enthusiasm, it was easy the 1973 -74 season and production sub- President Agnew made his first attack to believe that Herb Schlosser not only sequently maybe moving in the direction against broadcast journalism, that people has a newly created job as executive vice of stories dealing with the human con- would ask themselves one question and president of the NBC Television Net- dition, such as the network's forthcom- discover their own answer: "Who has work, but a promising one as well. ing Love Story series. more to gain by deceiving, a politician He is currently responsible for the ad- He thinks the public could be ready or a newsman ?" The discovery of the ministration of all phases of the network to laugh more, and programers, antici- answer to this question would clear up a operation. Programing, sales, sports, op- pating this, should delve more into so- lot of things, Mr. McGee felt sure. erations, engineering, business affairs, ciety's and human foibles. He definitely He also noted that it became his "abso- talent, talent and program negotiations, sees the opening of television time periods lutely unshakeable resolve," from the and program planning all report to him. in the late evenings and the branching first Agnew speech, that if the Vice Pres- He reports to Don Durgin. Coming out of programing in international direc- ident "succeeded in making me one bit directly from his last job as vice presi- tions (in concepts more than in actual less hostile to him or one bit more hostile dent, programs, West Coast, to these so production). Yet for all of these likely to him, he would, to that precise degree much wider responsibilities can be com- changes, he believes the basic structure have achieved part of his purpose." pared to a PT boat commander becom- of prime -time television programing is This same code must prevail, Mr. Mc- ing chief executive officer to the admiral here to stay for a while: long -form shows Gee said, now that the administration in of the fleet. interlaced with half -hour comedies; both Washington is going through its own What's Herb Schlosser doing from the forms continuing to rely somewhat on period of "great travail." If this is seen bridge of his new command? What does anthological contents. as an opportunity on the part of the press he see? Besides obvious reasons, it was ap- to be one bit more hostile or one bit First, he's helping to assemble a new parently good for Herb Schlosser as a less hostile, he said, "we will again have crew: Larry White in charge of pro- person to move from the West Coast to failed in our duty." grams for the last year; John Kennedy New York. In his own mind -and in- NBC, he assured, hasn't and won't heading engineering and operations since deed probably in fact -he had outgrown budge from its objectivity. The network, April; Mike Weinblatt in as sales boss as the strictly Hollywood programing job. he said, would never expect or accept recently as two months ago; Al Rush Coming back last week was a revelation any less and -now that the Watergate taking charge of talent and program ad- to him. He saw that it is not merely scandal has broken -will continue to "do ministration; in the last three weeks; Don poetic idealism that no man is an island; exactly what we've been doing all the Carswell getting a bigger job in business that the bell that tolls in such an inter- way along." affairs; Lin Bolen named as director of related industry as television tolls not Mr. McGee's statement was received daytime programs; Joe Taritero moving only for networks but for stations and with enthusiastic applause. Judged by over from ABC -TV to take charge of program suppliers and craftsmen and the audience reaction, Mr. McGee's talk was children's programs; John McMahon over -all economy of the local community. the highlight of the business sessions. picking up the programing job on the From his new vantage point, he says he

Broadcasting May 14 1973 31 sees where "precipitous regulatory action has effects on areas far removed from the The Colonel's quote... immediate ones concerned." He cites the prime- time -access rule and the threat of limitations in the use of reruns as among a number of problems where the supposed solution "does more harm than good" and creates shock waves that re- "Credibility, it seems to me, is the most important verberate outside the industry. Herb word in our business. Credibility first, last and always; Schlosser is not a cynic. He's not the credibility forever; credibility going in and coming sophisticate who has condescended to out; credibility over the waterspout; credibility up join the artless. Sometimes his almost boyish enthusiasm runs over. He'd make and down and all the way. Credibility means saying a heck of a college coach. He believes honest things in an honest way and then backing and gets others to believe with him. them up all the way. Credibility is more than a way "We don't live in a perfect world," he said, "but if you measure the diversity of of business now; it must be our way of life." output of our programing, the news and Dan Seymour, Chairman information we provide, this is the best J. Walter Thompson Company broadcasting system in the world. It does before the annual meeting a very good job for the American peo- of the American Association ple." Believing this, as he does, Herb Schlos- of Advertising Agencies. ser sees as the major problem of the future, "a whole range of unwise regulation." He thinks only government restric- tions can seriously hurt the industry. Surely, he doesn't want that to happen because of his genuine trdst in the vir- tues of the industry, and, especially now, when he's on the verge of becoming one l'CW of the prime movers in it. SELLING MORE IN OUR 42nd YEAR PETERS GRIFFIN WOODWARD. INC. Atlanta Boston Charlotte Chicago Dallas Killian picked Detroit Los Angeles Minneapolis New York Philadelphia St. louis San Francisco to replace Curtis i Conciliation is in the air as new chairman announces TER proposal to compromise feud with PBS; Benjamin named to succeed Killian as vice chairman; NE1ñ/ Quayle will move from NPR to CPB There was considerable movement last week to bring together the two estranged institutions of public broadcasting -the X-7OOI19 Corporation for Public Broadcasting and the Public Broadcasting Service. At a news conference in New York, CPB announced the election by its board of directors of a new chairman, James R. Automatic deck Killian, to succeed Thomas Curtis, who resigned over what he said were White House pressures on the CPB board of Precision adjustable directors. The board also elected Robert head bracket S. Benjamin vice chairman. Mr. Killian, who had been vice chairman of the board, then disclosed that the Heavy -duty CPB board had approved a four -point air -damped solenoid proposal for an agreement with the PBS covering CPB- funded programing, interconnection for non -CPB funded programs, scheduling of interconnection, and NET PRICE 5 5 5 0.00 provisions for reviewing the agreement. An indication of the reconciliation spirit was evident in an announcement released by the PBS shortly after the CPB -r 1 CASTER news conference. It said the PBS board of governors and the licensees it repre- H07' bINE sents "are pleased that James R. Killian TOLL FREE ORDER NUMBER Jr. and Robert Benjamin, friends and strong supporters of public television over 800 638 -0977 the years, have been named chairman PLEASE USE OUR REGULAR NUMBER FOR TA F=.ECA STEF2 TC NA, I IVC. and vice chairman of the Corporation for SERVICE AMR TECHNICAL INFORMATION Box 662 12326 Wilkins Avenue. Rockville Maryland 20651 Public Broadcasting." Apex Code 301 881-8888 With reference to CPB's four -point

Broadcasting May 14 1973 32 proposal, PBS said that "these actions will be considered fully at a meeting of PBS boards of governors and managers l';; Hooks says it's on May 17." PBS added that "we sin- cerely hope that negotiations between the fear, not FCC Corporation for Public Broadcasting and Courageous station owners make the country's public television licensees for good broadcast journalism, will be quickly and successfully corn- he says; he also has some praise pleted." for broadcaster progress in area The four -point proposal recommended of equal employment opportunities by CPB's negotiating committee and approved by the board of directors is as FCC Commissioner Benjamin L. Hooks, follows: who as the first black member of the CPB will, in consultation with PBS, commission usually finds himself, in pub- decide all CPB- funded programs through lic appearances, discussing race -related PBS issues, offered a solution WTOP -TV a CPB program department. Should Dr. Killian on dissent from any particular programing Washington last week to a question trou- decision of the CPB program department, the CPB board since its inception, is bling broadcasters of any color: How are PBS may appeal to the chief operating chairman of United Artists Corp., New they to achieve freedom? officers of CPB and PBS. Should these York. The answer, he said, is to "have more executives fail to agree, final appeal may Dr. Killian also announced during the courageous owners." The only thing be made to the respective chairmen of news conference that Donald R. Quayle standing between television and radio the two organizations. Their joint deci- has been named to the new post of senior and a good job of reporting -of investi- sion is final. vice president for broadcasting of CPB, gative journalism -he said, "is the fear All non -CPB- funded programs will effective in June. He has been president of the owners that they might lose their have access to the interconnection. Should of National Public Radio, Washington, licenses." there be any conflict of opinion as to bal- since 1970 and earlier had been director But, he said, there is no basis for that ance and objectivity of any of these pro- for systems development for CPB. fear in commission policies, past or pres- grams, either group can appeal to a ent. All that is required, he said, is that monitoring committee consisting of three broadcasters observe the fairness doc- CPB trustees and three PBS trustees. It Senate passes CPB funds trine. "Stations have falsely accused the will take four votes of this committee to FCC of preventing them from doing a bar a program's access to the inter- Measure provides for $55 million good job," he said. "I think many times connection. for '74 and $65 million in '75 it is the difference between the journalists Under questioning by newsmen, Dr. at stations who feel one way, and the Killian agreed that the CPB proposal was The Senate last week approved and sent owners who had another way. When the virtually identical to a compromise plan to the House legislation to authorize a owners have more courage and are willing worked out by former chairman Curtis two -year funding plan for the Corpora- to take positions and stands, they'll find and representatives of PBS. Dr. Killian tion for Public Broadcasting. the FCC is in favor of that kind of used the occasion to issue a statement The vote on the bill (S. 1090) was 66 thing." adopted by the CPB board saying that to 6. The measure is slightly modified Nor did he sympathize with broadcast- the corporation "must be insulated from from the version reported out of the ers concerned about attacks from govern- political influence or the control of spe- Senate Commerce Committee last month ment officials, such as Clay T. White- cial interests" and that "local stations (BROADCASTING, April 16). head, director of the Office of Telecom- must be the bedrock upon which public As passed by the Senate last Monday munications Policy, who has criticized television is erected." (May 7), the measure would authorize network news operations. "As a member One newsman questioned the need for $55 million for CPB in fiscal 1974 and of a minority race, I have very little issuing the re- affirmation statement un- $65 million in 1975, plus an additional sympathy for cowards," he said. He said less he felt there had been government $5 million in each of those years on a that during the McCarthy period, radio interference in public broadcasting. Dr. matching -fund basis. Also authorized are and television "fell over and played Killian replied the statement was issued facilities grants of $25 million per year dead." because "there has been speculation that for fiscal 1974 and each of the three The commissioner, who was appearing there has been government interference." succeeding fiscal years. on WTOP's Washington News Conference, In response to another query, Dr. Kil- The bill also requires stations to keep did discuss the kind of race -related issues lian said he had learned that afternoon audio tapes of their public- affairs pro- he has been exploring since joining the the PBS board of governors had asked grams for 60 days after broadcast. commission in July. He acknowledged the CPB board to continue two series, The original bill called for an author- that blacks and other minority group Washington Week in Review and Firing ization of $75 million in fiscal 1975. But members have made progress in moving Line on public TV throughout the sum- a floor amendment to reduce it to $65 into broadcasting jobs and said that al- mer. PBS, he said, had polled its stations million was offered by Senator Howard though there is room for improvement, and a large majority indicated they Baker Jr. (R-Tenn.) and was adopted broadcasters have made more progress favored reallocating local -programs funds without objection. in assuring equal employment opportuni- to these series. Dr. Killian said the re- Senator Baker expressed concern over ties than most other industries -an quest would be considered by the CPB the funding level "in view of the severe achievement he attributes to the com- programing committee on May 19. budget restraints being experienced by mission's role in checking into broadcast- Dr. Killian has been vice chairman of other federal programs. Public broadcaster employment practices. the board of CPB since its inception in ing does not need the instability created And, yes, he said, as he has before, he 1968. He was chairman of the Carnegie by continued disagreements over appro- believes it is "equitable" for minority Commission on Educational Television priate funding levels." group members to be given job prefer- that in 1967 made the recommendation Senator Jesse Helms (R -N.C.) pro- ences because they are minority group that led to the passage by Congress later posed limiting funding to a one -year, members. He said it is "unfair" to ex- that year of the Public Broadcasting Act. $40- million authorization. But his amend- pect a man who has been "hobbled" all Dr. Killian was president of the Massa- ment lost 62 to 12. his life to compete on an equal basis chusetts Institute of Technology from CPB funding is contingent on the au- with someone who has never known the 1949 to 1959: board chairman from 1959 thorization bill clearing the House and disadvantages that go with discrimina- until 1971 and has been chairman emeri- being signed by the President. It also tion. "To equalize competition you tus of MIT for the past two years. hinges on final passage of an appropria- sometimes have a handicap," he said. Mr. Benjamin, who also has been on tions bill containing the funds. Commissioner Hooks also said, in

Broadcasting May 141979 33 answer to a question, that he is "abso- is a sixth Kaiser station, KBSC -TV Corona, Kaiser Broadcasting is a subsidiary of lutely and unalterably opposed" to the Calif., which is being sold to a new com- Kaiser Industries Corp., Oakland, Calif., use of the petition to deny license re- pany which plans to make it into a pay - a publicly owned conglomerate engaged newal as "a blackmail device." He said: TV facility. in worldwide engineering and construc- "Blacks have been messed up so badly by The commission acted on a 5 -to -1 vote tion activity. Field is owned by Field En- black and white leaders in this country (Commissioner Nicholas Johnson dissent- terprises Inc., Chicago, publisher of the that I'm not in favor of anybody utilizing ed and Chairman Dean Burch was ab- Chicago Sun Times and Daily News. them again for private gain." sent. Kaiser is currently engaged in the He also said however, that he does final stages of disposing of its radio in- favor the use of the petition to deny when ventory. It has sold WJIB(FM) Boston to a station "has shown repeated and con- General Electric Broadcasting and is Starr signs to buy stant insensitivity to the needs of the awaiting commission approval of its pro- people of a community, be they black or posed sale of KFOG(FM) San Francisco Lexington, Ky., UHF white." He said he feels blacks and other to GE and of wcAs(AM) Cambridge, minority groups should bargain "in good Mass., to Family Stations Inc. (BROAD- Starr Broadcast Group, New Orleans, which now 10 faith" with managers and owners of local CASTING, May 7). owns radio stations, moved last week to expand its stations and added, "I would hope the its grant television- station The commission conditioned inventory. It agreed to purchase, subject broadcasters would have enough good of the merger on a stipulation to come to FCC approval, WBLO -TV (ch. 62) Lex- sense" to bargain in that manner. from George D. Woods, who is a trustee of Kaiser's ington, Ky., from the joint venture cur- of a foundation that is one rently operating the station, which principal stockholders, that he will re- con- sists of Reeves Telecom Corp. and Roy B. in broadcast Kaiser -Field merger frain from participating White Jr. Price is expected to be in ex- until KBSC -TV is sold. Mr. passes FCC muster operations cess of $2 million for the ABC -TV affili- Woods is also associated with WREC -TV ate. Only condition is that Woods Memphis which, along with his interest WBLG -Tv is refrain from violating rules in the seven UHF's (including KBSC) one of the two television stations Starr would have acquired governing maximum TV holdings that Kaiser will control after the merger, in a gives him ownership connections with proposed merger with Reeves that was terminated a The FCC last week approved the merger eight television stations. Seven is the month ago (BROADCASTING, April 2). Reeves also operates WHTN -TV of Kaiser Broadcasting Co.'s five inde- maximum number of TV ownerships per- Huntington, W. Va., as well as WKEE pendent UHF's and Field Communica- mitted by commission rules. Kaiser was -AM- FM there and WITH -AM -FM Baltimore. Mr. tions one independent No granted a waiver of those rules in con - Corp.'s UHF. White, who is presently general monetary consideration was involved. nection with Mr. Woods's broadcast in- manager of WBLG -TV, also owns full interest The new company, Kaiser Broadcast- terests, pending FCC action on the KBSC- in wBLG(AM ) Lexington, which will be KBHK -TV Tv but was cautioned that further not ing Corp., will operate Kaiser's sale, affected by the television sale. San Francisco, WKBD -TV Detroit, WKBS- requests for relief of this sort would not WBLG -TV TV Burlington, N.J., WKBF -TV Cleveland be considered. would be the fourth TV facility and wKBG -TV Cambridge, Mass., and With the merger, Kaiser is to own to come under Starr ownership. The firm WCYB Field's WFLD -TV Chicago. Not included 77.5% of the new firm and Field 22.5 %. currently owns -TV Bristol, Va., and is awaiting FCC approval of its purchase of KHVH -TV Honolulu and satellite xHvo(Tv) Hilo, Both Hawaii. Starr, FEATURED BY a publicly owned firm with more than 2,000 stockholders, also operates KXLR- AMERICA'S OUTSTANDING (AM ) North Little Rock, Ark.; KARL-AM- FM Oakland -San Francisco; KUDL(AM) MEDIA BROKER Fairway and KUDL -FM Kansas City, both Kansas; WBOK(AM) New Orleans; WLOK- (AM) Memphis; tcvox (Am ) Houston; KDTX (PM) Dallas; wNCN(FM) New York, and wwww(FM) Detroit. The firm's largest stockholders are Peter H. WEST COAST and Michael F. Starr and Columnist Wil- liam F. Buckley Jr. WBLG -TV, which went on the air in $250,000 1968, operates with 1,340 kw visual, 134 kw aural and an antenna 1,002 feet above average terrain. Full time-profitable- single station growing market - real estate. Dry and mild climate year -round with Gannett gets WINZ unlimited recreation minutes away. 29% down -long payout to qualified buyer. The FCC has approved Guy Gannett Publishing Co.'s $2.57- million purchase of wtxz-(AM) Miami. The station is be- Contact Roy Rowan or Colin Selph ing acquired from Rand Broadcasting in our Beverly Hills office. Co., headed by Rex Rand, which has operated WINZ for past decade. The Gan- nett firm, based in Portland, Me., owns WOAN- AM -PM-TV and the Portland Press

BLACKBURN' COMPANY,INC. Herald and Express there as well as WHYN- AM -FM -TV Springfield, Mass., and RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS two other New England papers. Com- mission also granted wtxz's renewal ap- WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 plication in the same action, subject to 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. "certain engineering conditions." WINZ 1725 K Street. N.W. (312) 346.6460 Road, N.E. (213) 274 -8151 operates on 940 khz full time with 50 kw (202) 331-9270 (404) 873-5626 73-48 J day and 10 kw night.

Broadcasting May 14 1979 34 present contrasting viewpoints and filing Changing Hands fairness complaints." The memorandum Monagas will head asked the FCC to rule "promptly" lest Announced by inaction it encourage stations to run FCC EEO office Following sale of broadcast stations was the NAB spots. reported last week, subject to FCC ap- NAEB minority- affairs director proval: moves over to commission WBLC -TV (ch. 62) Lexington, Ky.: Sold New name for Capcities to set up equal -employment by Reeves Telecom Corp. and Roy B. programs for regulated industries for Stockholders of Capital Cities Broadcast- White Jr. to Starr Broadcast Group ing Corp., New York, group station sum in excess of $2 million (see page 34). owner and publisher, have approved The FCC last week announced the ap- its external equal- employ- Approved name change to Capital Cities Communi- pointment of cations Inc. Thomas S. Murphy, chair- ment opportunity officer, and the event Following transfer of station ownership man, said that with the addition of re- should signal the start of development of has been approved by FCC (for other cently acquired Fort Worth Star -Tele- new commission EEO policies for the FCC activities see "For The Record," grarn, publishing holdings will bring in regulated communications industries. page 63): more revenue than broadcasting. The new officer is Lionel J. Monagas, Kxos(AM) Tucson, Ariz.: Sold by Fred L. Vance to Kxos Broadcasting Inc. for $805,167. Buying firm is owned by KLUc Broadcasting Co., operator of 1CLUC-AM- FM Las Vegas. Richard C. Phalen Jr. is president and brother William R. Phalen is vice president of parent firm. William Phalen moves to Tucson following trans- Pacific Northwest fer to become president and general manager of xxos. Kxos operates full time on Strong AM Daytimer. Excellent owner - 940 khz with 1 kw day and 250 w direc- operator opportunity- station not tional at night. realizing full potential. FCC pressed for fast Reasonably priced, $125,000 ruling on NAB spots Terms 29% down, ten year payout. WMCA pleads for guidance: opponents crank up counterads Personal problems forces sale. WMCA(AM) New York joined with the Call John H. Bone, San Francisco Office of Communication of the United Church of Christ and the Consumer Federation of America in petitioning the FCC last Thursday (May 10) for a declaratory ruling on whether "Radio Free America" promotional spots prepared and SOLD being distributed by the National Asso- ciation of Broadcasters are subject to the fairness doctrine. KAOR (AM) $215,000 The Office of Communication and the CFA contended the spots are contro- Oroville. Calif. versial within the meaning of the doctrine, that they require sponsor identifi- cation under FCC rules and should be logged as commercials, and asked the commission to rule on all three of these SOLD points. WMCA took the position that the spots "may be controversial" and asked for "guidance from the commission as to KZAP (FM) $200,100 its responsibilities as a licensee." In a separate memorandum the Office Sacramento, Calif. of Communication and the Consumer Federation of America argued that "broadcast advertising today has become highly controversial." They said the spots "present the main industry argu- ments against advertising reform" and are part of "a more massive [NAB] public- relations effort" to head off restric- America's most dynamic and experienced media brokers. tions on broadcast advertising, counter - commercials and the like. WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393 -3456 The Office of Communication and CFA, it was noted, are preparing spots CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 offering "a consun>,er viewpoint" on issues DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 discussed in spots. in- NAB Groups and 392 -5671 dividuals associated with the two organi- SAN FRANCISCO: 111 Sutter Street, 94104 (415) zations were said to be "monitoring sta- Brokers of Newspaper, Radio, CATV & TV Properties tions throughout the U.S. preparatory to making requests for the opportunity to

Broadcasting May 14 1973 95 10 employes that report no women on low the community to thoroughly review the payroll or a reduction in their num- the operations of a few stations each ber or, if they are in areas with a minor- year. ity population of 5 %, employed no Mr. Wright questioned the contentions minority-group members fulltime or re- of earlier witnesses that the present cli- ported a decline in that category. mate of uncertainty has made broadcast- However, the admitted imprecision of ing an unstable industry. But he said the standards is reflected in the commis- BEST would be willing to endorse a bill sion's exempting from further inquiry that would give broadcasters some credit substantial numbers of stations every re- for their past programing. newal period because of various factors He outlined a proposed bill under it considers mitigating. which the FCC would grant three-year Furthermore, the commission, which renewals if it found the public interest began issuing the EEO letters last July, would be served. In a comparative hear- appears to have reached a dead end in ing the past performance of the incum- that policy. For it has yet to decide what bent would be "tested by reference to to do about stations whose responses - whether it has served the needs and in- even responses following further letters terests of the area which it is licensed to of inquiry-fail to remove all doubts serve." The incumbent would be given a about their compliance with the com- "comparative merit" based on its past mission's antidiscrimination rules. Com- programing but it would not be "conclu- mission officials estimate that some 50 or sive over other comparative factors." He 60 stations are on the deferred list as a urged formulation of specific program result of such inquiries; 39 stations in criteria. Mr. Monagas Alabama and Georgia were queried last At the same time, he said, Congress 51, who since 1970 has been with the month (BROADCASTING, May 7). should take no action with respect to the National Association of Educational Mr. Monagas will have a hand in de- petition -to -deny process. Broadcasters as director of its office of termining the commission's next step. Sidney W. Dean Jr., chairman of the minority affairs. He is to start his new But in the meantime, the commission's committee on communications of the duties with the commission on May 21. renewal branch will continue to send, national board of directors, Americans The commission in December estab- and to process answers to, EEO letters. for Democratic Action, said that the lished two equal -employment -opportunity Mr. Monagas has some broadcast ex- subcommittee should not tamper with offices within its table of organization perience. He was an executive producer the existing renewal system until it es- (BROADCASTING, Dec. 4, 1972). One, to and an assistant program director at non- tablishes a special commission to examine assure fair treatment of the commission's commercial WHYY -FM -TV Philadelphia, "the relevance of all media structures and own employes, was promptly filled by and was an assistant director with wroP- institutions in the light of our new needs, Lee Hatcher, who had been in the gen- Tv Washington. He also was a public re- new objectives, and new technologies." eral counsel's office. lations consultant on ethnic markets to He said the commission should consider Mr. Monagas's job will be to plan, de- major corporations. means of eliminating government control velop and administer EEO plans for Mr. Monagas, who is a native of Chi- over program content; the relevance of broadcasters, cable operators and com- cago, studied at Howard University and the First Amendment; the influence new mon carriers. He will also evaluate and American University in Washington, and technologies should have on public pol- recommend changes in existing policies. at Temple University and Charles Morris icy; the possibility of separating respon- The order creating the job specifies that Price School of Journalism and Public sibilities for technical transmission and the EEO officer is to be guided by the Relations in Philadelphia. programing as is done in Great Britain, commission's EEO commissioner - at His appointment does not complete the and the means of fundng public, educa- present, Benjamin L. Hooks -and to co- commission plans for staffing EEO posi- tional and civic services of the media. ordinate his activities with the affected tions. The commission plans to name Arlie Schardt, associate director of the commission bureaus. a deputy to Mr. Monagas soon, possibly Washington national office of the Ameri- The order also states that the EEO this month, if necessary Civil Service can Civil Liberties Union, contended that officer is to maintain liaison with those Commission clearance can be obtained. the renewal bills pending before the Mac- who are subject to EEO plans and with donald subcommittee "constitute protec- state and local agencies, community tive legislation that would insure prefer- groups and industry associations con- Renewal bill ential treatment for the incumbent li- cerned with the question of equal - censee, (who need meet only a minimal, employment opportunities. continues to draw vaguely defined standard of service) no Officials say that Mr. Monagas, who matter how superior the new program will report to the general counsel (Mr. fire from critics service being offered by the competitor." Hatcher reports to the executive direc- Such legislation, he said, "cannot serve tor), will direct his attention first to the BEST's Wright opts for altered the public interest or the First Amend- question of what use the commission version to permit better screening; ment goals of maximum diversity of should make of the annual employment ADA's Dean suggests more basic expression." statistics it requires from the three indus- evaluations before making changes Testimony along the same line was tries. Broadcasters have been filing them given by Curtis White, chairman of the since 1970 and common carriers since Chairman Torbert H. Macdonald's (D- Coalition for an Equitable Share of 1971. Cable operators filed them for the Mass.) House Communications Subcom- Cable Systems Inc. (Case /Cable) in a first time last year. mittee finished its sixth week of renewal statement submitted by New York at- The principal use thus far made of the hearings last week and heard a number torney Basil A. Paterson, a 21/2 % stock- statistics provided by broadcasters has of groups of various persuasions argue holder of Multi -State Communications been in connection with their renewal ap- against pending license- renewal legisla- Inc., which has filed a competing applica- plications. The commission has estab- tion. tion against the renewal of WOR -TV New lished criteria for determining which William Wright, national coordinator York, and in the testimony of New York renewal applicants should be examined of Black Efforts for Soul in Television, attorney Charles Blaisdell, 10% stock- further to determine whether their equal - opposed five -year renewals, suggesting holder of Multi- State. employment practices comply with com- instead that the FCC stagger renewals so Another critic of renewal legislation mission rules barring discrimination in that only one -third rather than all of the was William Devlin, chairman of the employment. Generally, inquiries are renewals in a state come up in a year. media committee, Long Island Coalition made of those stations with more than This system, said Mr. Wright, would al- for Life. Mr. Devlin charged that broad-

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Toronto, Canada 175 Bloor St. East (416) 962 -4061 Tokyo London Paris Mexico City Sydney Riode Janeiro casters have deliberately -and contrary to the public interest-used entertainment shows as "instruments of propa- ganda." He cited as examples the Nov. 14 and Nov. 21, 1972, shows of CBS - TV's Maude series, which dealt with the subject of abortion. One advocate of renewal legislation last week was Dr. Carl McIntire. Dr. McIntire, president of the Inter- national Council of Christian Churches, is also head of Faith Theological Semi- nary, which owns WXUR -AM-FM Media, Pa. Three years ago the FCC denied the renewal applications of the stations after concluding they violated the fairness doctrine. The case, now before the Supreme Court, has thus far cost $250,000, according to Dr. McIntire. It was Dr. McIntire's contention that Mr. Israel the FCC is using the fairness doctrine to intimidate broadcasters. One example he the future. If any man could be said to challenges in his new job is to find his said, was the fact that many stations have be riding a rocket last Wednesday, Mr. own successor as chief line executive canceled his 20th Century Reformation Israel was he. of the Post- Newsweek stations group - Hour broadcast out of fear of violating The career countdown for this latest a process already begun, but with no im- the fairness doctrine. "We have lost the launch began in 1947 when a younger mediate urgency (Leonard Giarraputo freedom of speech to deliver the gospel," Larry Israel, then a reporter for the had been named executive vice presi- he hold the subcommittee. Philadelphia Inquirer, was assigned to dent for operations and Dan Gold senior He said Congress should "remove edit a TV newsreel for that paper's vice president for staff and administra- from the [FCC] any direct or indirect WFIL -TV. He had joined the newspaper tion some weeks before Mr. Beebe's matters that concern speech and the free after graduation from the University of death). The person he hopes to find will exercise of religion," and see to it that the Missouri's school of journalism. Later he be "as qualified as I am," he says, adding commission abolishes the fairness doc- worked for WDTV (now KDKA -TV) Pitts- that while he knows it sounds immodest, trine and authorize issuance of "perma- burgh as news and special events editor, that is the job description. Then he ticks nent licenses." becoming successively operations man- off these qualifications: a good business ager and sales manager. He then went sense, dedication to journalism, someone Man in the News into ownership, first with WENS -TV, a who understands people, a grasp of UHF in Pittsburgh, and later KMOM -TV, finance and labor relations, a feeling for Larry H. Israel, a leading broad- an independent VHF in Minneapolis. Mr. acquisitions, experience in operations and cast executive since the 1950's, last Israel at one point was general manager "a contemporary attitude toward our week became president and chief of both, commuting 2,000 miles each whole social fabric." That bill may take operating officer of the Washington week. These ventures, he says now, were some time in filling. Post Co. and thus, it is believed, more memorable for their experience in Mr. Israel has no illusions about the the ranking broadcaster in a com- television pioneering than for their con- popularity of his own past policies with mand position for a major multi- tribution to the family fortunes. many in the broadcast industry, although media communications organiza- Mr. Israel then joined Westinghouse he does feel that "they understand me tion. Broadcasting as general manager of better now because some of the things WJZ -TV Baltimore, the first of a number we've pushed for have come to pass." He "News isn't going out of style." of major positions in the second phase cites a number of examples -among them With those words, the newly minted of his business career. He organized and the passing of cigarette advertising, ex- president of the Washington Post Co. became president of TVAR, the Westing- pansion of early evening news into a two - seemed to set his own corporate course house organization's house rep, in 1959, hour block, local programing access to last week. For one who has spent most then became executive vice president for prime time and new approaches to chil- of his career dealing with nonnews mat- operations of WBC in 1963. In 1964 he dren's and minority programing -and ters, he seemed remarkably comfortable became president and chief operating of- adds his opinion that the industry still has both with the statement and with the ficer. (Don McGannon, of course, was its head in the sand on many of these new eminence from which it was issued. then and remains chairman and chief ex- issues. It is an attitude he will not toler- Larry Israel may not be a newsman, but ecutive officer.) ate among his own executives. "Don't tell he is by all means -and now by all media Then, in 1968, Mr. Israel accepted me about it after it happens" is an Israel -a newsbusinessman. Fritz Beebe's and Kay Graham's offer to management rule that few staff mem- Mr. Israel, 53, assumed his new re- join the Post organization as chairman bers violate twice. Too often, he feels, sponsibilities in both a sad and a glorious and president of the Post -Newsweek sta- that has been the industry's way: playing time for the Post company. His succes- tions. There were four stations in the catch-up ball after the damage has been sion to the presidency, expected for some group when he went aboard: WTOP -AM- done. The Post -Newsweek stations, for months, followed by seven days the death FM-TV Washington and w.txT -Tv Jack- example, dropped cigarette advertising of Frederick Beebe, the former board sonville. Now there are five: those less about a year before the law banning it al- chairman and a man who evoked both WTOP -FM, which was given to Howard together, not because they had to but esteem and affection from his colleagues. University and now operates as WHUR, because "we felt our commercial credi- It followed by two days the award of two plus wcKV(AM) Cincinnati and WPt-O- bility was at stake. How could we run Pulitzer prizes to the Washington Post Tv Miami. In addition, the Post com- commercials for a product and then, min- for distinguished achievement in journal- pany has announced its intention to buy utes later, carry the cancer society's spots ism in 1972, and particularly for its wTtc -TV Hartford, Conn., for $35 mil- saying it could kill you ?" The broadcaster pivotal role in the Watergate revelations. lion, subject to FCC approval. The broad - had to decide which side he was on, Mr. Moreover, Mr. Israel was able to report case group contributed 11% of the par- Israel says, and Post -Newsweek was over- to the company's stockholders that very ent company's revenues at 1972, and whelmingly convinced by the surgeon day that revenues were at their highest 25% of its profits -$24.3 million and general's case. point in history, and that the company $5.9 million, respectively. Mr. Israel's impatience with an indus- was poised for even greater expansion in One of Mr. Israel's first management try's fondness for the status quo extends

Broadcasting May 14 1973 38 beyond matters of policy to such con- day walkout by IBEW technicians at ended May 6 when negotiators agreed siderations as technology -and particu- Pulitzer's KSD -AM -TV there. At issue are on a new three -year labor contract. Ac- larly to what he calls the "Maginot Line" charges that the IBEW strikers kept cording to KSD-AM -TV General Manager theory thereof. By that he criticizes mas- weekend editions of the commonly Raymond Karpowicz, the new pact calls sive, expensive, inflexible broadcasting owned St. Louis Post- Dispatch from de- for a 5.5% pay increase for station tech- plants and "$800,000 mobile units that livery. nicians as well as improved health and require a small army to put into the pension benefits. field." He spent a lot of his time in Alex Prim, vice president and general Mr. Karpowicz said the walkout had broadcasting with engineering vice presi- manager of Pulitzer, said the company little effect on the broadcast operations, dent Ben Wolfe working on new devel- is attempting to ascertain the amount of that Kso-Tv was off the air for only opments in technology, and expects to revenues it lost when IBEW members eight minutes and that the radio station spend a great deal of time with the Post threw up picket lines around Pulitzer's returned to the air shortly thereafter. company's print -media products in similar print and broadcast facilities May 5 and (The stations were forced off the air pursuit of better results at lower cost. 6, stopping delivery of the Post -Dispatch. when technicians shut down the trans- But if he has had his differences with "I'm afraid we had some serious mitters prior to leaving their posts.) The the broadcasting establishment, and espe- losses and we're actively considering the technicians' action, Mr. Karpowicz said, cially with the networks (Mr. Israel's sta- possibility of IBEW sharing those losses," came "completely without warning." He tions have been notorious for pre-empt- Mr. Prim said. noted that the past labor contract had ing network schedules in favor of local The IBEW walkout at KSD -AM -FM expired last November. originations), he feels "they know they can count on us in the crunch." As ex- THERE'S NO ESCAPING amples he cited early support for CBS- TV's All in the Family ( "Even if it's a failure it will be a success," was the word that went from Washington to New York when that show was getting off to a rocky start). And when The Selling of the The Reuter Pentagon first came down the network line, WTOP -TV was so impressed that it taped the show and repeated it the same week. The company also was among that minority of affiliates that said they would clear for Sticks and Bones before that ews Report controversial production was forced off the air by affiliate protest. And if Mr. Israel has been willing to There's seldom a minute when a radio recognize the industry's shortcomings, he station somewhere isn't quoting Reuters. has also been ready to defend its free- doms. In an address accepting a "dis- That's because - tinguished service in journalism" award from his alma mater, Mr. Israel came out REUTERS has correspondents in over flatly against those who "fail to see .. . 200 that regulation is not far from the point countries of choking off what it seeks to regulate." REUTERS is as good out of Washington Further, he said, "Even the most well intentioned regulatory action by govern- as it is out of Moscow ment inexorably involves the government REUTERS is as good out of Los Angeles in that which is being regulated. That process may be tolerable, and even de- as it is out of London sirable, in the setting of freight rates or REUTERS is the only one of the major the fixing of standards for meat, but it is deleterious to the practice of broad- wire services with a full -time cast journalism." bureau in Peking Mr. Israel's new responsibility with the Post Co. puts him in a position to REUTERS is the only one of the major practice what he has preached as good wire services with a full -time policy for print media to pursue: to support their colleagues on the broad- bureau in Havana cast side. "If broadcast journalism with- ers and dies as an effective independent REUTERS reports first -hand out of such component because of regulatory throm- exotic places as Sikkim bosis," he said in that same Columbia speech, "print journalism very well may REUTERS is fast with the breaking news be digging its own grave by its indiffer- and lively off -beat stories ence." REUTERS supplies distinctively written copy that gives a fresh view of KSD -AM -TV strike America and the rest of the cuts off delivery world of companion newspaper Pulitzer says it may go to court For more details please write: to make IBEW share losses REUTERS, 1700 Broadway, New York, N.Y. 10019 Officials of Pulitzer Publishing Co. are or call: (212) 582 -4030 considering a lawsuit against a St. Louis chapter of the International Brotherhood of Electrical Workers following a two-

Broadcasting May 14 1973 99 eral assembly meeting Friday morning asked that the commission "consider the and the AWRT Educational Foundation question of direct economic impact" of AWRT in Miami: meeting and luncheon Saturday. Five in- carrier -current systems on licensed radio ternational women broadcasters, current- stations and to "initiate whatever action down to business ly touring U.S. broadcast facilities under it may deem appropriate." Reid and Goodman chief speakers the aegis of the Educational Foundation, Mr. Wasilewski said his concern at convention featuring sessions will be the featured speakers at Friday's stemmed from an article which appeared on industry problems, programing luncheon. in the April 9 issue of BROADCASTING A new addition to the convention concerning the plans of three University A keynote address by NBC President agenda this year are four 'early bird of Maryland students to operate a carrier - Julian Goodman, a banquet speech by workshops." Beginning at 8:00 a.m. on current facility on a commercial basis FCC Commissioner Charlotte T. Reid Thursday, Friday and Saturday, the this summer in the resort community of and panels on programing and critical workshops will focus on affirmative ac- Ocean City, Md. The "station," which - issues in broadcasting will be highlights tion, management development, station will operate with the call letters WOCR, of the 22d annual convention of Ameri- agency relationships and creative produc- would utilize existing electrical circuits to can Women in Radio and Television. tion techniques. The sessions, which are put out a signal over several miles of each The convention, which opens May 16 held concurrently, will be repeated beachfront in the community. at the Americana hotel in Miami Beach, day to allow registrants to attend more WocR's economic success, the NAB is expected to draw more than 700 pro- than one. president said, "could spark the whole- five -day fessional women in broadcasting and re- The social highlight of the sale growth of competitive carrier-current event is set for Saturday evening when systems which would undermine the pub- lated fields from the national organiza- on whose membership numbers 2,500. the Renaissance -period Villa Vizcaya lic- interest goals which are the foundation, of a Thursday, May 17, has been desig- Biscayne Bay will be the scene tion of the licensing scheme provided by buffet banquet. nated "advisory council day" at the con - twilight reception and Congress in the Communications Act." veatton and will allow an opportunity for On Sunday morning the convention Mr. Wasilewski noted that, under the derogates to meet with national officers, will close with a final business meeting commission's present guidelines govern- directors and committeewomen. Morn- and installation of officers. Elaine Pitts, ing the operation of low -power radio de- ing how -to workshops will deal with national president, will deliver her in- vices (which permit carrier -current oper- membership, AWRT's Educational Foun- augural address. Mrs. Pitts is vice presi- ators to function relatively unimpeded by dation, chapter programing and college dent of corporate relations for the Sperry federal regulation as long as they do not women in broadcasting. That day's lunch- & Hutchinson Co. cause electronic interference to licensed con will be followed by afternoon area radio stations), competitive systems of meetings and public -affairs workshops. this nature "could spring up wherever Commissioner Reid, guest speaker for Ocean City operation there are highly concentrated listening the opening banquet Thursday evening, audiences." But, he said, "beach resorts will speak on "Women in Broadcasting puts the fear in NAB are illustrative of the areas where such Today." At the banquet the AWRT Sil- Planned carrier -current station systems would be most harmful" to ver Satellite award will be presented for in resort prompts Wasilewski broadcasters. He noted that broadcasters outstanding contribution to the field of to ask FCC to consider in these areas depend largely on summer- broadcasting and SESAC awards will be the economic implications time revenues, without which they would made to AWRT members in six cate- find it hard to make a profit. If carrier- gories of broadcasting. National Association of Broadcasters current systems are permitted to operate Although the exact topic of Mr. Good- President Vincent Wasilewski thinks that there on a seasonal basis -as WOCR man's Friday morning address is as yet unlicensed carrier- current radio stations plans to do -they will be in a position to unannounced, he is expected to discuss operating in competition with commer- "skim off the cream," Mr. Wasilewski problems facing the broadcasting indus- cial broadcasters could pose a serious said. "He could fold up his tent when try as a lead -in to the afternoon panel, economic threat to the conventional the vacation season ends and return again "Current Critical Issues," moderated by braodcast system. In a letter to FCC when school is out." But the conventional Richard D. Heffner, professor of com- Chairman Dean Burch, Mr. Wasilewski broadcaster, he added, would be left be- munications and public policy at Rutgers hind to subsist on the meager revenues University. Joining Mr. Heffner on the derived from a small year -round popula- Wasilewski, presi- panel are Vincent T. BEST not satisfied. The FCC's new tion. dent of the National Association of license -renewal procedures, de- Mr. Wasilewski claimed that FCC reg- vice Broadcasters; Charlotte Klein, senior signed to encourage a dialogue be- ulation of the use of carrier -current facil- president of the New York public rela- tween stations and groups in their ities "would be entirely appropriate" tions firm of Harshe -Rotman & Druck communities, apparently do not go under the existing rules. He emphasized, Inc., and Thomas H. Wall, communica- far enough to suit one public -interest however, that NAB does not advocate tions attorney and partner in Dow, group. Black Efforts for Soul In Tele- any change in policy regarding the oper- Lohnes & Albertson, Washington. vision has gone to court in an effort ation of carrier -current facilities in their Mr. Heffner will again serve as mod- to overturn the commission's order more traditional settings, such as college erator of a Saturday afternoon panel that adopting the new procedures. The campuses and military bases. will explore news, daytime and children's brief notice of a petition for review Officials of Maximedia Inc., the firm programs, prime time and public broad- filed with the U.S. Court of Appeals which will operate WOCR, could not be casting in its discussion of "Total Pro- in Washington did not indicate the reached last week for comment. graming." Panelists will include: Howard basis for BEST's suit. However, it Eaton Jr., senior vice president and direc- is understood that BEST feels the tor of broadcasting, Ogilvy & Mather, new rules, adopted on May t Turned down New York; Allen Sternberg, president, Broadcasting, May 1), do not assure National Association of Television Pro- citizen groups adequate access to The FCC's Broadcast Bureau has for the gram Executives; Donald V. Taverner, and use of the information stations second time in two months requested that president, noncommercial WETA -FM -TV are required to maintain in a public the application of Pacifica Foundation to Washington; Tom Breen, program man- file. build a noncommercial station on Wash- ager, IcrvU(TV) Oakland -San Francisco, BEST and the United Church of ington's only vacant FM frequency be and Mort Werner, vice president for net- Christ, In their comments in the rule - dismissed. The bureau said Pacifica has work programing, NBC. making proceeding, had stressed the failed to demonstrate in hearing that it is Organizational business meetings will need for assuring groups adequate prepared to go forward with its case and precede both the Friday and Saturday access to and use of the material has instead employed evasive tactics to afternoon panels, with the AWRT gen- (Also see story, page 36). delay the proceeding.

Broadcasting May 14 1973 40 Running strong:

IN NEW YORK ON APRIL 22 AND 29 PROTECTORS OUTSCORED EVERY PROGRAM ON ALL 3 NETWORKS FROM 7 P.M. TO 11 P.M. SCORING A 20.6* RATING AND A 44* SHARE AND A 27.6* RATING AND A 46* SHARE RESPECTIVELY. FOR 7 WEEKS RUNNING IT HAS KAYOED ITS COMPETITION IN NEW YORK AND LOS ANGELES AT 10:30 P.M.*

NEW YORK LOS ANGELES DATE RATING SHARE RATING SHARE 4/29 27.6 46 19.6 42 4/22 20.6 44 16.9 41 4/15 19.9 41 13.1 32 4/8 17.4 32 14.7 37 4/1 20.7 37 15.9 36 3/25 20.4 37 13.0 29 3/18 20.8 37 12.7 31 Source: *Nielsen IA Overnights Tho audience figures shown are estimates sub;ect to the Ilmitations of the techniques and procedures usod by the service noted.

AN ITC PRODUCTION

DISTRIBUTED IN TOP 80 U.S. MARKETS AND IN CANADA BY BRUT PRODUCTIONS, INC., 1345 Avenue of the Americas New York, New York 10019 212/581 -3114.

Independent Television T Corporation 555 Madison Avenue C New York, N.Y. 10022 Starring ROBERT VAUGHN and NYREE DAWN PORTER gram "was done in good taste and was to oppose making the tape public, an Programing perfectly acceptable in the moral climate opportunity to express his views. of the present time. But, he asked, "Why Still to be determined, in the event the should this kind of program be acceptable tape is made available to More, is wheth- A reluctant and why should we be fined ?" er call letters -at least those of stations At one point in his letter, Mr. Son - other than WGLD-FM -are left on the Sonderling derling said Sonderling was willing to tape. The staff is expected to argue that forgo a court fight and abide by the failure to erase the call letters might sub- pays the fine commission's decision "if important peo- ject the stations involved to needless FCC loses opportunity to test ple in our society and in our government embarrassment. a topless radio in court; broadcaster . . . believe that sex -oriented programs Meanwhile, Femme Forum, still was said to be says the $2,000 is much less are not in the public interest." He said daily feature on WGLD -FM, that he recognizes government's "right" generating once again the number of tele- than the legal fight would cost, Mr. but still feels commission is wrong to impose rules and regulations on society phone calls it did in the old days. and that, as a broadcaster, he understands Sonderling's letter said the program's 28, Sonderling Broadcasting Corp., com- "there can be different opinions as to the format had been modified on March public interest of a given broadcast." the day the NAB statement on "taste- plaining about a "double standard" and of But Mr. Sonderling also said that he less and vulgar" programing, to eliminate expressing conflicting views as to the action violated the -related subjects." propriety of the FCC's action in citing it felt the commission's discussions of "all sex First and the Communica- Manson, WGLD -FM's manager, for an apparent liability of $2,000, never- Amendment Charles Act's censorship provision. "Ac- a couple weeks, every- theless has paid the fine. tions no- said that "for of and the calls The commission last month proposed tions such as this have the 'chilling effect' body felt the reaction, discussion back the fine for two allegedly obscene broad- of inhibiting the free of impor- slacked off. But they started coming new Femme casts on Sonderling's Oak Park, Ill., sta- tant pubic issues," he said. Thursday [May 10]." The to appar- tion, WGLD -FM (BROADCASTING, April The commission reached its decision Forum, still aimed at housewives, the 16). The notice of apparant liability cli- issue a notice of apparent liability after ently is not limited to discussions of a 25- tape segments week, one session maxed growing concern within the com- listening to minute of high cost of living. Last and another on mission and Congress about allegedly from topless radio programs broadcast was on homosexuality, a Bun obscene or indecent programing. by several stations around the country. "Would You Like to be Playboy - week the ?" Sonderling's payment of the fine had And there were indications last been expected. But in not contesting the commission will make the tape public. commission's action in court, Sonderling More, a monthly journalism review, requested tape, denied the commission the test case of its has access to the and has Fairness doctrine authority to move against alleged ob- threatened a court suit, under the Free- dom of Information Act, the scenity or indecency that it had hoped if commis- now being turned its action would produce. sion denies the request. More said broad- Egmont Sonderling, president of the casters and the public are entitled to against network corporation, in his letter transmitting the know the basis of the commission's "cen- $2,000 to the commission, said that al- sorious" action (BROADCASTING, April children's TV though Sonderling feels the commission 23). More said it was concerned about the chilling effect of other is wrong "on the facts and on the law" in "alleged Choate group is behind letters the case, "it cannot sustain the tremen- broadcasters of not only the proposed to ABC. CBS and NBC that seek dous financial burden involved in testing forfeiture but the inquiry the commis- time for opposing viewpoints the broad constitutional issues" involved sion announced it was undertaking check while claiming such programing in the case. into allegations of obscenity in broad- creates own controversial issue The broadcasts cited by the commis- casting and cablecasting. discussed the sion were issues of the station's Femme The commission matter The FCC's fairness doctrine has been at its meeting, last week, and a majority Forum, a daily call -in talk program, in invoked by a public -interest law firm in which host Morgan Moore discussed dif- of those present were said to be prepared a request to each of the networks that it ferent questions of interest to women. to grant the request. However, a decision devote substantial amounts of air time was deferred to permit Dean Sex was among the issues discussed, and Chairman to discussion of children's programing- the programs cited in the commision's Burch, who was absent and who is known "much of it critical of television's per- notice featured explicit discussions of formance and policies." oral sex. Children's mart. Benton & Bowles The Media Access Project (MAP) The program was of the type called claims that while the TV networks made the request, and the fairness argu- topless radio that appears to have dis- have reduced the number of comment, in letters to the networks last week appeared from the scene in the wake of mercial minutes they will sell this in behalf of the Council on Children, the commission's action, a speech by year in children's shows on weekend Media and Merchandising. The council FCC Chairman Dean Burch denouncing mornings, the potential gross revenue is headed by Robert Choate, a frequent such programing, and a National Asso- is virtually the same as it was a critic of advertising aimed at children. ciation of Broadcasters' statement urging year ago. In "Impressions," a sum- MAP asserted in its letters that chil- broadcasters to avoid the "tasteless and mary prepared by its media and pro- dren's television programing is a con- vulgar" (BROADCASTING, April 2). graming department, the agency troversial issue of public importance but Mr. Sonderling, in his letter to the notes that minute costs in card rates that the networks have presented only commission, indicated he felt the com- increased for the networks In aggre- one side of it to the public -their own, pany was the victim of the application of gate for children shows, and, more- in the "regular broadcasting of [their] a double standard at a time of changing over, ABC had added a half -hour of children's advertising and programs" and values as to what is permissible in broad- programing in 1973. Benton & Bowles the promotional spots for them. casting. He said subject matters taboo said Its computations for the three MAP said that issue has received con- only recently -like homosexuality, rape, networks covering first- quarter 1973 siderable attention in various public abortion and prostitution -is now dealt showed in aggregate 16.5 program forums -including FCC and Federal with on prime -time television. hours daily compared with 16 In the Trade Commission proceedings-and that And in that connection he noted CBS's like period In 1972; 28 commercial newspapers and magazines have carried presentation of Ingmar Bergman's The minutes in each hour vs. 36 in last numerous articles on the subject. But Lie, on April 24, in prime time. It dealt year's quarter; average cost per com- coverage by the networks, the council with adultery and contained a scene in mercial minute of $23,760 vs. $19; added, has been "minimal," at best. In- which an unmarried couple apparently 720, and $16,608,200 vs. $16,818,400 deed, it accused the network news depart- nude were seen in bed. He said the pro- in potential gross revenue. ments of "seemingly" censoring "the chil-

Broadcasting May 14 1973 42 dren's television controversy off the air." sonality, character, hopes, fantasies, dis- and Henry VHI," and made -for -TV mov- The children's programs and ads and tractions, myths and delusions of the ies like "That Certain Summer" with Hal the promotional spots broadcast in con- American people." Holbrook. As far as network news is nection with them, MAP said, constitute Mr. Powers studied journalism at the concerned, "even the news executives the networks' side of the controversy. University of Missouri, where, he said, themselves admit it's only a headline "By airing these programs and ads, the "my most burning ambition was to be- service," he said. broadcaster implicitly states his view that come a sports writer." After graduation For people outside the Sun -Times area they do not adversely affect the physical, in 1963, he covered both sports and who don't get a chance to see his work, intellectual and psychological welfare of suburban news for six years as a reporter Mr. Powers's exhaustive series of con- American children." MAP said. Inferring for the St. Louis versations with Walter Cronkite have anything else, it added, would suggest the Post -Dispatch. When been transcribed and edited for a forth- broadcaster is operating in bad faith. the city of Chicago coming Playboy interview. To remedy their alleged- failure to found itself basking meet fairness -doctrine obligations, MAP in the reflected in- said the networks should devote "sub- famy of the disorders stantial amounts of programing and ad- that followed the Supreme Court vertising time to children's television 1968 Democratic convention, he said, questions on a regular basis and at times asked to review designed to reach both adult and child "I really sat up and notice. I be- audiences. It said the "coverage must in- took drug -lyrics ruling came curious about clude substantial air time for the pres- Mr. Powers what would Appellants contend FCC imposes entation of views critical of television's it be like to work in a city undergoing such unconstitutional prior restraints; performance and policies." up- heavals." He went to work for the Sun - challenge commission's refusal MAP said such programing is needed Times as a general -assignment reporter, to rule on Yale's guidelines to enable parents to monitor intelligently and a year later ( "I was in the right the programs and ads directed at their place at the right time ") he became Two college radio stations have gone to children and strengthen the parents' the paper's TV man. the U.S. Supreme Court in their con- ability to mediate between the television When asked what he likes on TV tinuing effort to have the FCC's position set and the child. these days, Mr. Powers said: "I enjoy the on drug lyrics declared unconstitutional. MAP also had some requests for data Yorkin -Lear comedies, and Mary Tyler The Yale Broadcasting Co. (wYBc -FM from the networks -transcripts of all ex- Moore, because these shows have es- New Haven, Conn.) and the University pressions of views on controversial issues caped from the old sitcom formulas. The of the Pacific (xuoP -FM Stockton, concerning children's television aired writing is good, and the dialogue at least Calif.) along with several announcers since the FTC's hearings on children's tries to capture the way people talk in who say they have been fired as a re- advertising in October-November 1971; real life." He also goes for the BBC sult of the commission's rulings and copies of all promotionals and ads broad- imports, "like Alistair Cooke's America others who claim to be intimidated by cast during or adjacent to children's programing in the last month and a complete list of the networks' 1972-73 and 1973- 74 children's programs and transcripts of those programs for the week of March 11- 17,1973.

Broadcasting critic gets a Pulitzer prize But broadcasting still awaits its first Pulitzer recognition

Ronald Powers, a Chicago TV columnist described as "acerbic" and "harsh" and "one of the young Turks" by network spokesmen, last week won the 1972 Pulitzer prize for distinguished criticism. New things are "The most important thing about this award," said Ellis Moore, vice presi- developing at dent for public relations at ABC, "is that television criticism has finally been Economy Finance recognized by the Pulitzer committee. Believe me, it was long overdue." Television itself has never been included in the Pulitzers. Mr. Powers, 31, writes six columns a week for the Chicago Sun -Times. He OUR likes covering TV because "the scope is so vast." In general, he said last week, NEW the TV column has been "underrated in the past as frothy and frivolous." But, as NAME he put it in one of the 10 columns submitted by the Sun -Times to the Pulitzer jury, "It's impossible to talk about radio and television in America without talking about American life. No other critic on a newspaper deals with a medium that reflects so directly the per-

Broadcasting May 14 1973 43 the rulings, failed two years ago in an effort to persuade the commission to Macdonald seeks change its position. And, after they appealed, the U.S. equalizer Court of Appeals in Washington held in January that the commission was with- on White House in its constitutional and statutory authority in issuing the rulings it did (BROAD - Bill would give opposition chance CASTING, Jan. 15). to answer when any President So last week, the appellants, still rep- makes partisan appeal on the air resented by the Stern Community Law Firm, but with former Attorney General House Communications Subcommittee Ramsey Clark on the brief, asked the Chairman Torbert H. Macdonald (D- Supreme Court to review the case. Mass.) last week introduced legislation The commission in two rulings in 1971 that would entitle the opposition party -the second a "clarification" of the to equal time when stations carry ad- first -noted that it had received numer- dresses in which the President takes a ous complaints about drug- oriented lyrics, partisan position on an issue. pointed out that broadcasters are respon- The measure (H.R. 7562), a proposed sible for the lyrics they broadcast as well amendment to the Communications Act, as all other matter, and called on them Can he do it? This is the man cho- would allocate free time to "a spokesman to exercise proper control. sen to make viewers forget the image of the other major political party" when The initial ruling, on March 5, re- Raymond Burr developed in 10 years a broadcaster allows the President to use ferred specifically to lyrics that "promote as Perry Mason on CBS -TV and, his station "for purposes of taking a or glorify" illegal drugs. And both rul- since 1966, in extensive syndication. partisan position on a controversial issue ings indicated that licenses could be He's Monte Markham, TV, film and of public importance." jeopardized by the broadcasters' failure stage actor, and CBS -TV announced "The purpose of this legislation," Mr. to be aware of the meaning of the last week he'd have title role in The Macdonald said following introduction lyrics being aired -even though the com- New Perry Mason Show, which starts of the bill last Tuesday (May 8), "is to mission acknowledged that drug lyrics this fall (Sundays, 7:30 -8:30 p.m. insure that the American people have are speech protected by the First Amend- NYT). CBS said he would leave full access to both sides of controversial ment. Broadway musical "Irene," in which issues. Access to the nation by television The appellants contended that the he is currently appearing with Deb- fa- on a command basis by the President is a rulings, in requiring licensees to be bie Reynolds, to start filming the se- privilege that can easily be abused." miliar with all of the lyrics they broad- ries. He has starred in two previous Mr. Macdonald referred to the March cast on pain of losing their licenses if TV series, The Second Hundred Years 29 network address in which the Presi- they do not, had subjected the lyrics to and Mr. Deeds Goes to Town. Rest dent used 22 minutes to discuss a variety unconstitutional prior restraint. of casting for the new series, to be Another issue in the case is the com- of subjects, including his battle with produced by 20th Century-Fox with the mission's refusal to grant a declaratory Paisano Congress over budget. Productions, remains to be President to his viewers ruling requested by Yale Broadcasting. announced. "The appealed Yale asked for advice on whether guide- and listeners to write their congressmen as he somewhat partisanly lines dealing with song lyrics it had venture. His firm's first project is to -or rather, super- 535 elected drafted would assure compliance with the vise distribution, production and sales of -termed representatives, 'the commission's drug lyric rulings or, if im- MGM Television's Family Network series spenders in Congress,' to support the plemented, would jeopardize its license. of feature films. Joining Mr. Dolph in President's views on pending legislation," Yale said the uncertainty surrounding the the new company as sales manager is said Mr. Macdonald. rulings required the commission to pro- Jack White, former vice president of But, he noted, when the Democratic vide the requested guidance. broadcast affairs for the New York Yank- leadership asked for equal time, the net- The college stations are urging Su- ees and earlier senior vice president and works turned them down (BROADCAST- preme Court review on the ground that national sales manager of H -R Televi- ING, April 9). the lower court's decision conflicts with sion. Jack Dolph Associates is at 1350 "I have fought long and hard for the a Supreme Court decision invalidating a Avenue of the Americas, New York rights of broadcast newsmen to make in- California state law making it a crime 10019, telephone (212) 262 -2704. dependent news judgments," Chairman for a bookseller to possess an obscene Macdonald said. "However the unique book without knowledge of its contents. ability of the President of the United The appeals court, the college stations McDonald's to the rescue States to utilize television, a direct channel to 75 million citizens, takes news argue, has ruled that the commission may For free the second time in recent weeks, a judgments completely out of the profes- impose procedural burdens on major advertiser has come forward to speech "that could not be imposed on sionals' hands." make a sizable grant to public-television Both parties, he asserted, must have booksellers." programing. Hard the heels And the lower courts' decision uphold- on of Exxon access to TV and radio, and the proposed Corp.'s record $1- million grant for drama ing the commission's refusal to grant a legislation "will help to rectify what has series (BROADCASTING, May McDon- declaratory ruling, the brief adds, raises 7), become a dangerously one -sided situa- ald's Corp., Chicago, is making $565,000 tion." a question as to whether an administra- available for the new tive agency can refuse to clarify season's produc- Chairman Macdonald told BROADCAST - orders tion pro- that "admittedly create confusion and of Zoom, the children's series ING that there will be hearings on the bill chill protected speech." duced by WGBH -TV Boston. The grant but that no dates have been set. matches a previously announced one voted by the Corporation for Public Broadcasting (BROADCASTING, March 12). Dolph's newest venture Matching grants, totaling $1,130,000, are Back at ringside The formation of Jack Dolph Associates for a series of 39 half -hour programs Boxing, a TV staple in the early days, Inc., New York, to engage in broadcast- that will cover 26 new shows and 13 will be back on network TV this summer. ing, sports and interrelated activities has shows that will include some old as well Roone Arledge, president of ABC Sports, been announced. Mr. Dolph, former CBS as new segments. The fast -food chain announced last week that bouts from New sports executive, resigned as commis- will get the usual one -sentence credit an- York's Madison Square Garden would be sioner of the American Basketball Asso- nouncement before and after each seg- seen on ABC -TV on seven Saturday after- ciation last October to plan for the new ment of Zoom. noons starting July 7. They will be sched-

Broadcasting May 14 1973 44 Everyone selling a service, Washington 20036 Two Special Advertising concept or product to the Maury Long, John Andre billion- dollar cable TV indus- 1735 DeSales Street NW Opportunities try must be represented in 202- 638 -1022 one or both of Broadcasting's "Cablecasting" New York 10019 reports of the NCTA Stan Soifer, Dave Berlyn Convention. 7 West 51st Street 202 -757 -3260 So don't miss these unique NCTA Convention Issue advertising opportunities .. Hollywood, California 90028 beginning with the June 18 Bill Merritt June 18 Convention Issue with its 1680 North Vine Street Advertising Deadline: bonus distribution ... at the 213- 463 -3148 June 11 Convention ... and followed by the June 25 Post- Conven- tion issue, where all that happened is wrapped into one package. Post -Convention Issue NCTA For full information on posi- June 25 tions available -or to reserve Advertising Deadline: space -contact your nearest June 18 Broadcasting representative.

You belong in Broadcasting will shown live cording to the best estimates available uled at 4 -5 p.m. NYT, be completes takeover. National -up ABC NTA last week- totaled about $20 million. If and will have a back bout handy, Telefilm Associates Inc., Los Angeles, in in an early it lost $3 million, then, its production sources said, case any ends NBC have formally concluded an knockout. The Saturday series will extend and and technical costs, advertising, promo- agreement under which NTA acquired tion and other expenses, including corn - through Sept. 1, skipping July 28 (when -program Football League Hall of the bulk of NBC's television pensation paid affiliates, must have come the National syndication business for $7.5 million Fame game is scheduled, and Aug. 11 close to $10 million. (Broadcasting, Feb. 12). NTA, a sub- For 1976 its dollar sales to advertisers (when the Professional Golfers Associa- Telecommunications Inc., tion championship matches will be on). sidiary of have approximately doubled, thanks no Denver, group cable -system operator, doubt to the exceptionally high ratings purchased NBC Films Inc., NBC (Can- drawn by the 1972 coverage, which ABC ada) Ltd. and certain assets of NBC says attracted more than 160 million CBS affiliates International. The transaction in- viewers -a number it also says will be cludes more than 2,300 color epi- exceeded in 1976. But the TV rights to get the word sodes in series including Bonanza costs have also approximately doubled, and High Chaparral. from 1972's $13.5 million to an estimated on fall schedule $25 million. The production costs should sales presentation by Frank M. Smith Jr., unless inflation takes Yearly will be held be down somewhat meeting sales vice president. A report on the if only because Montreal and this week in Hollywood its toll, network's fall promotion and publicity New York, unlike Munich and New to review last season's success campaign will be presented by John P. the same time zone, ex- and the horn for next one York, are in sound Cowden, vice president and assistant to pensive satellite relays should be unneces- the president; Louis Dorfsman, advertis- sary and taping to accommodate time CBS-TV affiliates at their annual confer- ing and design vice president, CBS/ reduced. But many details ence this week are due to hear reports differences Broadcast Group, and Barrie Richardson, remain to be worked out and costed, in- on everything that is supposed to make CBS -TV press -information vice president. flation could be a factor and nobody the new season tick, from programing Other features of the Wednesday ses- willing to say publicly that even "the and was and sales to advertising, promotion sions will be reports by Richard S. Salant, program sale" in history would the 1972 -73 performance that CBS of- largest president of CBS News, and William C. prove a bonanza in the end. ficials hope will put extra momentum MacPhail, CBS -TV sports vice president. Herbert A. Granath, ABC -TV vice in the 1973 -74 kickoff. In the afternoon, President Wood will be president for sports sales, said eight of A record 510 executives from approxi- moderator of a session featuring ques- 1976 sponsors were also in the at- the nine mately 200 stations are expected to tions by affiliates and answers by a panel 1972 Olympics coverage. The newcomer tend the meetings, to be held Tuesday of officials who participated in earlier is Chevrolet. The others: Sears Roebuck, and Wednesday at Los Angeles. sessions, plus Richard W. Jencks, CBS Coca -Cola, Schlitz Brewing, Faberge, - daytime, Programing - prime time, Inc. Washington vice president; Thomas Eastman Kodak, Northwestern Mutual children's, special and future -will be J. Swafford, CBS-TV program practices Warner- Lambert and After Life Insurance, the opening day's preoccupation. vice president; Carl S. Ward, affiliate re- Weyerhaeuser Co. the session is opened by Edwin W. Pfeif- lations vice president, and Michael J. fer of WPRI -TV Providence, R.I., chair- Goldey, CBS Inc. general attorney. man of the CBS -TV Affiliates Associa- Tuesday's sessions will be at CBS Program Briefs tion, and greeted by CBS -TV President Studio Center, Studio City, and Wednes- L Robert D. Wood with a speech and slide day's at CBS Television City, Hollywood. Jack's back. Warner Bros. Television, presentation, the 1972-73 programing A reception and buffet dinner will be Los Angeles, announces acquisition of track record will be reviewed by Jay held Tuesday night, reception and annual worldwide distribution rights to first -run Eliasberg, director of CBS -TV network banquet Wednesday night, both at the color TV series Journey, new half-hour research for the CBS /Broadcast Group. Century Plaza Hotel. real-life adventure series hosted by Jack This is sure to include the claim that for Douglas (Bold Journey and I Search for the 1972 -73 season through April 22, Adventure) and produced by Douglas - which CBS authorities call the end of the Biggest -ever claim Hersh Productions Inc., Los Angeles. season, CBS -TV was again number one Series consists of 26 episodes, all of which among the networks, with a prime -time being made for ABC's will be completed next month. average rating of 19.8 to 19.1 for NBC - its '76 TV and 17.5 for ABC -TV. sale of Olympics New from Britain. 20th Century-Fox Fred Silverman, programs vice presi- Nine advertisers will together Television, Hollywood, has acquired syn- to dent, will introduce the 1973 -74 sched- plunk down over $40 million dication rights to new BBC production, the Rip- ule, and after a screening of excerpts for summer games: network hopes, six, one -hour segments, of Jack from some of the new entries- others barring inflation, to make per. Color -tape program already has been stations. will be screened later- attention will turn a profit this time around sold to Metromedia and Kaiser to a less happy subject, the Monday - Series is available for fall broadcast. Friday daytime schedule, where CBS has ABC -TV coverage of the 1976 summer Champs. Vidistrib Inc., Los Angeles, lost its once strong dominance. Joining Olympic games in Montreal was reported announces worldwide distribution rights Mr. Silverman in that discussion will be last week to have been completely sold to Winner's Circle, new half -hour sports - Oscar Katz, programs vice president, to nine advertisers for more than $40 interview series being produced by Eljay New York, and B. Donald Grant, day- million. "This is the largest program sale Productions, Hollywood. Jan McCormack time programs vice president. in the history of our industry," said James is producer of in- person interview show In the afternoon there will be a dis- T. Shaw, sales vice president of ABC-TV. that will depict life of international sports cussion of children's programs, specials, Coverage will extend from July 16 to celebrities. feature films and program development, Aug. 2, 1976. with Mr. Wood moderating a panel com- ABC would seem to stand a some- More time for sports. NBC and ABC posed of Messrs. Silverman and Katz, what better chance to make money on have been granted blanket waivers of Irwin B. Sege!stein, vice president for the 1976 games than it did on those in FCC's prime -time access rule to cover program administration, and Perry Laf- Munich last year, when in fact, accord- possible runovers into prime access pe- ferty, programs vice president, Holly- ing to information it supplied to the FCC riods of sports events to be telecast by wood. in unsuccessfully seeking an access -rule networks during May and June. In ap- A closed session of the affiliates is waiver that would have permitted more proving waiver requests, FCC said net- scheduled for 4:30, after additional new prime-time coverage, it lost about $3 mil- works appear to have scheduled events program screenings. lion. It paid $13.5 million for the 1972 in question in such way to avoid runovers Wednesday's session will include a rights, and its sales to advertisers -ac- (waivers were requested as precautionary

Broadcasting May 14 1973 46 measure). Programs affected by ruling U.S. TV and radio stations now are sub- include 14 major -league baseball games Broadcast Journalism. scribers, compared to 3,382 a year ago. to be broadcast by NBC -TV and ABC - The UPI Audio Network, he added, now TV's coverage of three golf tournaments. Two broadcasters put serves 704 stations worldwide, up from 627 a year ago. AIM fails. FCC has rejected request on news- oversight group Mr. by Accuracy in Media Beaton also reported that the Inc. for review of computerization staff ruling denying AIM complaint of the domestic broad- Straus, Renick, Cooney and Curtis cast -news wire increased the flow of against program in NBC -TV's Chronolog are among the 15 members named coverage by more than 20 He series. Association claimed program, on %. said the number of stations clearing the UPI narcotics traffic in Southeast Asia, was Six media representatives were named last Audio Network newscasts quadrupled. inaccurate and gave mistaken impres- week to the 15- member National News sion that governments of Communist Council, a group formed to monitor the China and North Vietnam had cracked accuracy and fairness of news reporting. NBN tries again down on illegal drug trade. Commission The council, which will investigate com- affirmed Broadcast Bureau's finding that plaints filed both against and by news Unity Broadcasting Network Inc., which AIM complaint was unsupported by any media, was formed in response to a study announced more a year was factual "extrinsic" evidence. and recommendations of an independent than ago it force forming the National Black Network Hot weather task appointed by the Twentieth football. Hughes Sports Century Fund. (NBN) and hoped to have it in opera- Network The council has indicated will syndicate to about 130 TV that initially it will focus tion by May 1972 (BROADCASTING, stations -hour on major na- half NFL Action '73 series tional news suppliers, including ABC, March 20, 1972) announced last week for 13 weeks, starting June 16. Series CBS, NBC, public television and radio it would be in operation by July 1973. consists of footage from 1972 season plus and AP and UPI. Eugene Jackson, president of Unity, new material. It is offered to stations on The council's media members are R. said the company had now made arrange- barter basis, with Miles Laboratories, Peter Straus, president of Straus Com- ments for the capital that eluded it earlier Colgate -Palmolive and Wilkinson having munications Inc., owner of wMCA(AM) and delayed the start of operations. He signed as advertisers for one -half of na- New York; Ralph Renick, vice president said the funding came from Manufac- tional sponsorship. and news director of wTvJ(Tv) Miami; turers Hanover Trust Co., Chase Man- Ralph M. Otwell, managing hattan Bank, Bank of America and For the blind. Al Sperber of Phone Pro- editor of Chicago Sun - Times, which is associated "other venture -capital funds," plus the ductions Inc. has created Out of Sight, in ownership with a company that Equitable Life Community Enterprises radio talk show especially for blind. In owns WFLD -Tv Chicago which is Corp. and the Opportunity Capital Corp. half -hour programs which merging with are carried on group station owner, Kaiser Broadcast- Mr. Jackson said NBN, which he de- wHN(AM) New York as well as other ing Corp., subject to FCC approval; Wil- scribed as "the first black -owned and stations, Mr. Sperber interviews blind liam A. Rusher, publisher of National operated radio news network," would people who have had successful careers, Review, whose founder and editor -in- provide 18 five -minute feeds a day with representatives of agencies that help chief, William F. Buckley Jr., is news, public- affairs, interviews, panels blind, and others. stock- Series is available free holder in Starr Broadcasting station group and sports reports of special interest to to stations willing to air 13 programs. as well as commentator and columnist; the black community. Headquarters will Out of Sight, WHN, 400 Park Avenue, Loren F. Ghiglione, editor and publisher be at 1250 Avenue of the Americas in New York 10022. of the Southbridge (Mass.) Evening New York, he said, and there will be a News, and Mary Got religion. Spring Street, USA, new T. Ivins, co- editor of the full -time Washington bureau. Texas Observer, Austin. musical -religious TV series produced in By coincidence another black network Joan Ganz Nashville and available from Time Rite Cooney, president of Chil- that was supposed to-and did -start in dren's Television Workshop, May 1972, Mutual Broadcasting's Mu- Inc., Dallas, advertising division of South- and Thomas B. Curtis, former its ern Baptist Radio -Television Commission, congressman from Mis- tual Black Network, marked first an- souri who resigned last as niversary by noting a few days ago that is currently seen in 20 markets. Program month chairman its to 73 features country- and -western, pop and of Corporation for Public Broadcast- line -up of affiliates had grown ing, were across gospel music, guest appearances among nine public members stations the country. by Pat named, Boone, Dale Evans, astronaut along with Roger J. Traynor, James Ir- former chief justice of win and others, and "sermonettes." 39 California Su- preme Court, whose AP adds Lower, Whitehead half -hour segments will be appointment as available dur- chairman was announced ing 1973. 511 North Akard, Suite 731, earlier. Elmer Lower, president of ABC News, Dallas 75201. Others named to the council, which is and Clay T. Whitehead, director of the supported by the Twentieth Century Fund White House Office of Telecommunica- Wide open spaces. Wolper Productions along with seven other foundations, in- tions Policy, will speak at the June 2 Inc., Los Angeles, announces production clude Irving Dilliard, professor of jour- awards luncheon of the Associated Press of American Wilderness, one -hour spe- nalism at Princeton University who for- Broadcast Association in New Orleans cial to be sponsored by International Har- merly was editorial page editor of the St. on Saturday, June 2. Event will be part vester, with network not yet firmed. Louis Post -Dispatch, associated in owner- of the association's annual conference Hope is to make this one of series on ship with KSD -AM -TV St. Louis, and Albert May 31 -June 2. such subjects as mountains, seacoasts, Gore, former U.S. senator from Ten- This year's winners, all AP staff mem- deserts, marshlands, tundras and forests, nessee. Also named were Dorothy R. bers, are: Dennis Sorensen, Chicago, for Height, all to be filmed on location. director of the YWCA's Racial the best regional summary; John Ding - Justice Center; Rev. James M. Lawson ham, Boston, for the best regional spot Population PR. Population Communi- Jr., pastor of Centenary United Meth- story; Prudence Heller, New York, for cation Center of Population Institute, odist Church, Memphis: Sylvia Roberts, the best national summary;_ Edward Washington, honored writers of two TV Baton Rouge, La., attorney, and Robert Busyn, New York, for the best enterprise programs broadcast last year with $5,000 B. McKay, dean of the New York Uni- effort; and Charles Monzella and Milton awards in first annual ceremony held in versity law school. Haynes for the best national spot -story Hollywood May 10. Winners were Ralph handling. Ellis and Eugene Hunt for episode in UPI tally Other speakers and panelists scheduled daytime Search for Tomorrow (CBS) for the three -day conference are Grover and Susan Harris and Austin and Irma Continued growth in United Press Inter- Cobb, senior executive vice president of Kalish, for episode in nighttime Maude, national's broadcast service to stations the National Association of Broadcasters; also on CBS. Judges declined to name and in the UPI Audio Network was cited Stanley Scott, President Nixon's assistant winner of $10,000 award for hour or in UPI's annual report. UPI President for minority affairs; Cox Broadcasting longer program. Roderick W. Beaton said a total of 3,560 President J. Leonard Reinsch; Robert

Broadcasting May 14 1973 47 Wells, KIUL(AM) Garden City, Kan., and the U.S. Court of Appeals for the Second a former FCC commissioner; Abraham Circuit, in New York, considered the Cablecasting Kalish, executive director of Accuracy in matter after the high court ruling, and it Media Inc., Louisiana Governor Edwin upheld Judge Bonsai, asserting it found Edwards; Representative Charles Whalen no reason "to override the precious rights Time alters (R.-Ohio) and BROADCASTING Magazine of freedom of speech and the press." Chairman and Editor Sol Taishoff. The court noted that federal law on the subject is "ambiguous" and that ab- its course sent a federal statute, the courts must Makeshift coverage rely on judicial precedent and well -in- in formed judgment. It said it saw no justi- cable of courts criticized fication for either a blanket rule covering Stage set for exit from MSO ranks job all federal- question cases or for a partial by Sterling sale of Manhattan system; Michigan judge says proper rule requires full -time reporter of disclosure for all civil- rights cases. Warner to pay $20 million cash The chief justice of the Michigan Su- Time Inc., which chose to sell its broad- preme Court told an AP- sponsored sem- TVN takers so far: cast stations a year ago out of preference inar on court-media relations that the 14 independents, for cable TV, last week began a retreat media should assign reporters to the from CATV- systems ownership and op- courts on a full -time basis. 15 network affiliates eration as well ( "Closed Circuit," May 7). Chief Justice Thomas M. Kavanagh, News service starts Sterling Communications Inc., 70% in East Lansing, today speaking at the seminar with 30- minute daily owned by Time, reached an agreement Mich., the media rarely service pointed out that going to line -up of prospects in principle to sell its Manhattan CATV assign full -time reporters to the courts. system and other subsidiaries with fran- "Sports, yes; courts, no," he said. chises on Long Island to Warner Com- he Television News Inc. said last week that "Would management be prepared," nearly munications Inc. for $20 million cash. asked, "to allot three minutes or five min- 30 TV stations in the top-40 markets would be in its free -trial line -up And Time officials confirmed that they utes to trial film if it meant a complete were interested in -and negotiating to- and balanced version, or would one and today (May 14) when its new daily electronic news service commences operation ward- exchanging their other CATV one -half minutes have to do, no matter systems and for equity ( "Closed Circuit," May 7). franchises "an what the effect?" position" in one or more other multiple - Judge Kavanagh said media managers They are stations that accepted TVN's offer of two weeks of service at no system operators. expect reporters to sandwich court as- Officials of Time -Life Cable Commu- signments in between other duties "and charge, designed "to convince stations of the excellence nications Inc., subsidiary formerly known in 15 minutes fmd out all there is to of our product by letting them experience it for themselves with- as Time -Life Broadcast, said late last know about a trial that has been in ses- week they still had no deal regarding sion all day or more." out any commitment," according to TVN President John O. Gilbert. He said their other cable properties but that it He said the Michigan Supreme Court appeared likely, assuming one were is studying a relaxation of its prohibition "the widespread response reflects the industry's desire for additional news in- reached, that they would go essentially of TV cameras and tape recorders in to one MSO, "not Warner." They re- courtrooms. formation." TVN plans to feed approximately 30 fused to say who it might be. Time's minutes of domestic and international other cable interests include holdings in news and sports film in color daily, Mon- nine operating systems and numerous Newsmen win this one day through Friday. The feeds are franchises including one in Fresno, in High Point, N.C., The Supreme Court has refused scheduled at 5 p.m. NYT. Domestic Calif., and one that U.S. Time -Life authorities consider especially again to review a lower court's ruling news will come from TVN's bureau in newsman's case. But this New York, Washington, Chicago and important. These operating systems cur- in a privilege of time, the lower court ruling was in the Los Angeles, overseas news from the rently serve about 65,000 subscribers, newsman's favor. London -based Visnews Ltd. TVN sees which Time's interests represent about a Time spokes- The effect of the high court's ruling is its service as a primary news source for 35,000 according to -Life to let stand a decision of a U.S. federal independent TV stations and a secondary man. judge that newsmen who claim a First source for network affiliates. Warner's Warner Cable Corp. sub- Amendment privilege need not disclose Stations listed late last week as set to sidiary, which currently has 130 cable confidential sources in civil cases. commence the trial included affiliates of systems serving approximately 400,000 The issue arose in connection with a all three networks and some 15 inde- subscribers in 29 states, would acquire law suit brought by a group of blacks pendents. Sterling Manhattan Cable Television Inc., accusing real estate operators of "block - Affiliates: WBZ -TV Boston, WJAR -TV which has 55,000 primary subscribers busting." The plaintiffs were seeking the Providence, R.I., WGR -TV Buffalo, N.Y., and a potential of more than 350,000 in identity of an anonymous source in an and KSTP -TV Minneapolis -St. Paul, all its franchise covering the southern half article on the subject that appeared in with NBC; wEws(Tv) Cleveland, WTVN- of New York's Manhattan borough, and the now-defunct Saturday Evening Post Tv Columbus, Ohio, wvuE(Tv) New Or- Sterling Nassau, which directly or in 1962. leans, WFAA -TV Dallas, WKRC-TV Cin- through subsidiaries holds franchises in The author of the article is Alfred cinnati and KMBC -TV Kansas City, Mo., Nassau and Suffolk counties on Long Balk, who now teaches at the Columbia all with ABC; WTGP -TV Washington, Island. These are essentially undeveloped University Graduate School of Journalism WIIAS -TV Louisville, Ky., wBTV(TV) except for a pilot system, but the Long and is editor of the Columbia Journalism Charlotte, N.C., wcco-ry Minneapolis- Island franchise area also has a potential Review: Mr. Balk said he was sympa- St. Paul and WBNS -Tv Columbus, Ohio, put at 350,000 subscribers. thetic with the blacks' cause but felt all with CBS. Time officials gave no formal reason obliged to protect his source's confiden- Independents: WNEW -TV and WPIx- for their decision to move out of active tiality in the interest of defending First (Tv) New York; WTAF -TV Philadelphia; ownership and operation, but it was Amendment rights to confidential sources. WrrG(TV) Washington; WKBD-TV De- widely attributed to high start-up and Federal Judge Dudley B. Bonsai of troit; WON -Tv and WFLD -TV Chicago; operating costs. Barry Zorthian, chair- New York refused to require disclosure. wax(Tv) Miami; WTCN -TV Minneap- man of Sterling, president of Time -Life He acted before the U.S. Supreme Court olis-St. Paul; KTTV(TV), KTLA(TV) Los Cable and a vice president of Time Inc., in June held that reporters do not have Angeles; KTvu(rv) Oakland -San Fran- said the Sterling board felt the proposed a constitutional right to refuse to testify cisco; KPHO -TV Phoenix and KWGN -TV sale to Warner "serves the best interest before grand juries in criminal cases. But Denver. of Sterling's stockholders, freeing Sterl-

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I understand that payment must accompany this non-cancellable order and be received on or before June 15, 1973 to qualify for the reduced price rate. (If billing requested on order 1 received after June 15, 1973 the price of NCA is $15.)

PLEASE TYPE OR PRINT 1 IWM MINI r ON NAME TITLE 1 HOME ' ADDRESS OFF ICE 1 1 CITY STATE ZIP TYPE OF ' RETURN TO: COMPANY BUSINESS 1 'JOE ROBERTS, JR. AUTHORIZED NEWSPAPER CIRCULATION ANALYSIS SIGNATURE STANDARD RATE & DATA SERVICE, INC. 1 5201 Old Orchard Road, Skokie, Illinois 60076 ` m m m m m m 56 ing from large capital demands and en- and feature movies primarily, plus oc- taped at Teleprompter's public- access abling management to develop the out- casional special events such as a 21/- studio in Harlem the preceding Thursday. standing potential of Home Box Office hour country- and -western music show WLIB will carry the aural portion. The Inc., which operates the nation's first from Nashville that is scheduled Wednes- program emphasizes community partici- cable -television subscription network." day night (May 16). pation, with local and national figures Steven J. Ross, chairman of Warner The operating systems in which Time invited to answer questions from people Communications, said that "we fully Inc. has interests are Rancho Bernardo in the neighborhood. Officials said it was realize that the Sterling New York sys- Antenna System Inc. and Southwestern hoped that "street people" will have the tems have not been operating at a profit" Cable Co., both San Diego; Valley Cable opportunity to give their opinions on but that "the long-term growth and in- TV Co., East Pittsburgh, Pa.; Cable issues that affect them. creased profitability of the cable industry Television of Rochester, N.Y.; Wolver- is closely related to the development of ine Cablevision Inc., Battle Creek, Mich.; cable systems," in which "we believe Marion (Ind.) Cable Television Inc.; In- Theater group studies that our company must be a leader." diana Cable Television Inc., Terre TV pressure sales tactics Sterling -Warner transaction is Haute, and Philadelphia Community The Inc., which two systems. subject to negotiating a definitive agree- Co. operates NATO's Newman alludes to cable ment and then its approval by the WCI Time -Life President Zorthian was being used as club the Sterling share- asked what his own plans were if Time - and Sterling boards, were basic- and appropriate government Life's cable interest reduced The National Association of Theatre holders ally to and ownership of agencies. Minority shareholders in Ster- programing Owners currently is conducting "an ex- stock in one or more MSO's. He indi- ling, with a total of 30 %, are said to tensive investigation" to find out if Warner cated he hadn't decided. include a number of individuals, among Communications Inc. -which through them former President Charles Dolan, Warner Cable Corp. is the nation's sec- and mutual funds. ond largest cable TV operator -is engag- ing in anticompetitive practices in its re- Time officials emphasized they were FCC declines to waive but indicated lationships with certain motion-picture not losing interest in cable access -channel rule theater exhibitors. Martin H. Newman, they wanted to put primary emphasis on chairman of the pay -TV committee of its programing rather than systems op- It sticks by its condition NATO, last month exhibi- R. indicated to eration. Time Inc. President James tied to distant importations tors attending a regional convention in Shepley said the company "will continue Detroit that Columbia Pictures Industries to be active in the area of video service. A Pennsylvania cable operator's claim of as well as Warner Communications, in In addition to our interest in Home Box inability to introduce public- access chan- markets where pay -cable tests are being Office, which expects to announce more nels have cost it permission to add two held, have told exhibitors "that if they do outlets soon in New York and New Eng- distant UHF signals to eight of its CATV not take their pictures immediately they land, our affiliate, Computer Television systems. will be sold to cable." (Columbia Pic- Inc., recently made an agreement with Cable TV Co. of York, Pa., had asked tures has categorically denied the allega- Hilton hotels to install the CTI closed - the FCC to waive a rule requiring systems tion.) circuit hotel pay -television system in 40,- in markets 51 -100 wishing to add two Focusing more on Warner Communi- 000 Hilton rooms." Time Inc. is also distant independent signals to also pro- cations, Mr. Newman in his speech active, he noted, in video -cassette provide access channels for public and edu- pointed out that exhibitors in Olean, graming. cational use. The firm had applied for N.Y.; Pottsville, Pa.; Clearfield, Pa. and The Sterling announcement said the compliance certificates covering its pro- Reston, Va.- places where pay -cable pro- $20 million that would be realized from posed addition of independent wPHL-TV grams are being offered-"have a big the proposed deal would be used to re- and wKBS -Tv, both Philadelphia. It argued problem right in their own back yard." deem Sterling's $3- million outstanding that its eight systems, which are located The reason, according to Mr. Newman: 6% convertible special debentures due in the Harrisburg- Lancaster -Lebanon- Warner Communications, which he de- in 1980 and retire its outstanding debt York, Pa., market (ranked 57th) are all scribed as a major producer and distribu- of almost $14 million. Disposition of served by a single headend and the ad- tor of feature films, is releasing current the remaining $3 million has not been justments necessary to start public -access motion pictures to the cable systems in decided, according to a spokesman, al- service were too expensive. these localities. though, he said, "at the moment we are The commission, while acknowledging Pay TV, via cable, is a recognized not planning a cash distribution to stock- that Cable TV Co. would experience tech- threat to the theater owners of Ameri- holders." nical problems with some of its systems, ca, Mr. Newman contended. And it's be Mr. Zorthian said a previously an- found that a blanket waiver would not not only cable that is a threat, but all justified. It noted that the firm already movies shown on over -the -air television, nounced plan for Time Inc. to make a -wBFF- $1.5- milion direct equity investment in carries one distant independent he pointed out, citing "Honor Thy it is Box Office has been terminated. (Tv) Baltimore-which not required Father," the movie- made -for -TV from the Home that if an addi- He also said that, contingent on the clos- to provide and stated best -selling book by Gay Talese as an from Philadelphia is desired, a ing of transaction, Time Inc. tional signal example of property that should have the Warner will have to add at least one gone directly to theaters instead of being would convert to equity its convertible the systems public- access channel. "thrown away" on television. Sterling notes. Home Box Office will be Mr. Newman indicated that the cable- 100% owned by Sterling. With conver- Systems involved in the case serve township, Dallastown, TV industry is preparing the public to its notes to equity, Time Springettsburg sion of Sterling West York bor- pay extra charges for what it now re- Inc.'s holdings in Sterling would increase Spring Garden township, ough, North York borough, West Man- ceives as part of a monthly subscription 70% "just under 80 a from to %," chester township, Manchester township fee. The cable industry, too, he sug- spokesman reported. and York township. gested, is in the process of negotiating for HBO, whose formation was announced advertising support of pay -cable pro- earlier this year, is a pay -cable program- grams. ing service currently affiliated with nine Simulcasts for blacks Mr. Newman said NATO's aim is not CATV systems in Pennsylvania, four of to stop or stand in the way of progress which were added last week. Together Teleprompter Corp., New York, and for pay cable, "but merely to preserve the nine were said to have more than block -oriented WLIB(AM) New York motion picture films for viewing in our 100,000 subscribers. As of last week HBO have jointly launched a weekly, one -hour theaters first." He said the industry or- had signed about 12,000 of these for its community-affairs series to be broadcast ganization needs money, letters of sup- pay -TV service and officials said they ex- by WLIB and carried on Teleprompter's port from community leaders and more pected the total to pass 13,000 within a public- access Channel D in New York personal contacts with Congress to more few days. HBO offers sports programs at 5 -6 p.m. The Sunday program will be effectively carry on its campaign.

Broadcasting May 14 1979 50 acquired Stark CATV Inc., a 5,600 -subscribers in Lake Tahoe area of Nevada Phone company accedes scriber system in North Canton, Ohio. and California. The system was purchased for an undis- to the FCC on fees closed cash amount from Lamb Com- System to city. Report made public by for pole attachments munications Inc., Toledo, Ohio, itself city of Ashtabula, Ohio, notes city re- a multiple- system owner. The acquired ceived $16,247 in franchise payments California firm will delay facility, said to have a total potential of from the local 6,000- subscriber system in increase for three months some 11,000 homes in North Canton 1972. The system, Telemedia Inc., pays to give commission time and four additional townships in Stark Ashtabula 5% of its receipts. Ashtabula to formulate its policy county, is contiguous to Cypress Cable has population of 25,000. TV of Ohio in Canton, already owned The General Telephone Co. of Cali- by Warner Cable. Plans call for inter- fornia said last week that it is prepared connecting the two systems for a com- Parcel plan in Iowa bined complex of about 23,000 subscrib- to hold off a planned 100% rate increase State regulation of cable on ers and total estimated potential of more -television opera- CATV pole attachments for three tions, a continuing concern months, the than 50,000 homes. for the cable if FCC requests it to do so. industry, has a new variation. The company A bill that also told the commission would divide a state into specific fran- that, after the increase goes into effect, fight in Missouri chise areas has been introduced in the all the rental fees it collects from cable Pole -fee Iowa state legislature. The state commis- systems in excess of the present rates will Two commonly owned Missouri phone sion to regulate the operation of cable be placed in a reserve fund -and will companies and their subsidiaries have television companies and their systems, be refunded if the commission finds, as been ordered, in an initial decision by an which is called for by the bill, would is being argued by cable interests, that FCC administrative law judge, to stop have the power to either grant franchises the increase is excessive and unjustified. any actions involving CATV pole- attach- under its own authority or create regional The General Telephone pleading was ment fees without prior FCC clearance. franchise authorities. in response to a commission action two Decision comes at time when the FCC Under the bill, sponsored by Repre- weeks ago in which it requested that is deliberating the question of whether sentative Aurthur Small (D -Iowa City), the firm defer its planned pole -rental fee it should assert jurisdiction over pole at- the state commission would determine schedule-calling for an annual charge tachments on a national basis (see page franchise standards as well as function of $6 per attachment compared with the 54). Judge David I. Kraushaar issued as its own appeal board. Principal present pur- $3 rate -until it has had time to a cease -and -desist order against United pose of the bill, apparently, is to effect examine petitions by the National Cable Telecommunications Inc. and United the orderly development of cable tele- Television Association and the California Telephone Co. of Missouri and subsidi- vision in the state and to prevent "in- Community Television Association aries in connection with a complaint by a efficient" systems from being created. (BROADCASTING, May 7). The cable in- Warrensburg, Mo., cable firm that they The bill also is designed to encourage terests have asked the agency to rule that had favored a competitor with their cable -TV system ownership by munici- General's action is improper. facilities. The competing CATV, United palities and cooperatives as well as by While the phone company said it is Transmission Inc., had at the time been private industry. Advertisement willing to forego temporarily the im- owned by phone companies. plementation of its new fee schedule in what it called "an earnest effort to ac- NOTICE IS HEREBY GIVEN, that applications comodate insofar as possible all interests Cable Briefs are sought and requested for the award of a concerned," it also made clear its posi- franchise to install, operate and maintain a tion that the increase is necessary. The sweeps. Telepromp ter cable television service, pursuant to a fran- firm said that its pole- Teleprompter present attachment Corp., New York, took first place in 8 of chise to be awarded by the Town of Bruns- fee schedule has been in effect since 10 categories in the National Cable Tele- wick, for the construction and operation of a 1962, although costs have increased sub- vision Association's 1973 marketing, ad- Cable Television system within the corporate stantially in the interim. The planned vertising and public- relations contest. The limits of the Town of Brunswick, County of increase was formulated in 1970, it said, but has corporate operations of Teleprompter or Rensselaer and State of New York. not been implemented because subsidiary companies won in various clas- of litigation sponsored by CCTA. The sifications of system marketing, public re- The system desired by the Municipality is result of that challenge, it noted, was a lations and advertising and promotion. as follows: 30 channels ruling by the California Public Utilities with two -way capacity Sammons Communications, Dallas, for a built in -dual trunk -pretapped- Commission that CCTA had failed to capacity to origi- system marketing campaign, and Berks nate cable casting with facilities for local prove the increase would be unfair to a TV Cable Co., Reading, Pa., for single productions cable operators. advertising and promotion project, were and presentation of programs - General said that it "is only equitable" the only other first -place winners. All must otherwise conform in all respects to that cable FCC interests pay "their fair share" 27 awards (in some categories second and Regulations. of the increased costs incurred in main- third place and honorable mention awards taining utility poles. It noted that the were given) are scheduled to be presented Applications will be received by the Town Southern California Edison Co. currently at the second annual NCTA Marketing Supervisor, Fred W. Curtis, R.D. #1 BOX 321, charges $5 per pole attachment and that Workshop in Dallas at the Fairmont hotel Troy, New York, in accordance with Section E3 the proposed General increase does not on May 11. of the Rules of the Commission on Cable reflect the expenses it is currently ex- Television of the State of New York, and periencing, but rather those it faced in Angel. John and Mary R. Markle Foun- must be submitted on or before June 21, 1973. 1969. This in itself, General said, "is dation has given $325,000 grant to Alter- All proposals sufficient demonstration of the com- nate Media Center at New York Uni- submitted in accordance with this Notice will be pany's restraint in establishing its current versity, which has helped to set up cable- available for public inspec- rate schedule." TV public- access production outlets in tion during normal business hours at the New York; Cape May, N.J.; Reading, Brunswick Town Office, Center Brunswick, New Pa.; Columbus, Ind.; Bakersfield, Calif.; York, and further information relative to the Warner keeps buying Orlando, Fla.; DeKalb, Ill.; and Wild - submission of such proposals or the Franchise wood, N.J. Warner Cable Corp., New York, which to be hereinafter awarded may be obtained by has grown to be the second largest cable - Border Cable. Teleprompter Corp., New contacting J. Trent Cox, whose address is 150 TV systems operator in country by stress- York, has acquired Tahoe Systems Inc. Brunswick Road, Troy, New York 12180, and ing acquisitions over franchising, has for undisclosed amount of cash and notes. whose telephone number is 518. 272.5604. gone to the trading block again and Cable -TV company serves 2,300 sub-

Broadcasting May 141973 51 effect or are higher than pre- October coverage of action coast -to- coast, it was Equipment & Engineering 1969 rates. The commission cited what it pointed out to affiliates, is the new PCP - said were the substantially higher charges 90 mobile camera. "One week we may be the occasional user tariffs would produce in Aspen with the camera on the scene, TV networks in refusing to accept them for filing at down the hill," and the next week the this time. The commission also said the camera may be taken underwater with get windfall tariffs raise questions of lawfulness and an atomic submarine, and the following referred specifically to a case involving week at the Grand Prix, the camera would on Bell rates the Hughes Sports Network in which an be inside an automobile racing around the track. Two full crews will be rolling FCC in four months administrative law judge held that promises action were with PCP -90 cameras, affiliates were on rates for AT &T's occasional users AT &T's rates for occasional users discriminatory. promised. The FCC has authorized AT&T to file All this fuss is about a camera that and make effective new tariffs for pro- weighs 45 pounds, has a built -in mem- gram- transmission service that will reduce The newest believer ory circuit, performs effectively at a low costs for the major television networks light levels, has the capability to transmit by $18 million annually. in CBS's Minicam: live from a light mobile unit, produces But the commission has refused, at NBC News's Dick Wald broadcast -quality video tape, and, most least temporarily, to permit AT &T to file importantly, is used free from the camera tariffs that would increase rates for occa- At the affiliates convention, control unit. sional users -smaller networks and spe- he promotes the CBS- designed Some affiliates took Mr. Wald's sug- cialized TV groups, as well as the major portable video -tape camera gestion and did look at the camera. But networks-by $10 million annually. for broadcast journalism none were signing for orders. A likely The commission in the same order last reason: the camera with powerpack costs week designated for oral argument, on A shiny new piece of equipment was between $ 1 80,000 and $200,000. June 26, the question of the relationship sitting in the middle aisle of the Los between contract or monthly rates (which Angeles ballroom of the Century Plaza the major networks pay) and those hotel when the business sessions of the FCC asks auto makers charged occasional users. NBC -TV affiliates meeting opened last The commission said it expects to issue week. NBC News President Richard Wald for help in forming a final decision in the matter in four called attention to it, suggested that affili- policy on FM car radios months. If it does not, the commission ates might want to inspect "the funny- added, AT &T will be authorized to file looking little camera." Commission wants some specifics its new tariffs for occasional users on 60 This unheralded star of the opening before presenting its opinion days notice. proceedings -it was used to tape for on Moss all- channel legislation AT&Ts proposed tariffs had become playback on air the speeches of NBC enmeshed in complications arising from President Julian Goodman and RCA The FCC is seeking the aid of the na- a separate private -line proceeding in Chairman Robert Sarnoff -is a PCP -90 tion's four major automobile manufac- which various AT&T tariffs are at issue. camera. A portable, electronic color cam- turers in determining why there aren't One aspect of the case involves program - era, it was described by Mr. Wald as more FM car radios. effect transmission rates in since October being "the smallest thing that does regu- In Motors say are unlawful. letters to General Corp., 1969 that the networks lar, broadcast -quality, live- and -tape elec- Ford Motor Co., Chrysler Corp. and Accepting AT &T's entire package of tronic picture-taking." That May 7 meet- proposed tariffs contract and American Motors Corp., the commission -covering ing was its first day on the job for NBC it is need of infor- occasional -users rates -would delay and stated that in specific on the West Coast. But the television net- be used in the preparation disrupt the resolution of issues in the on- mation to work is so sold on the camera, according it will to Congress going proceeding, the commission said. of comments submit to John Kennedy, NBC -TV vice president on all- channel radio legislation proposed But it also said that some adjustment in charge of engineering and operations, Frank Moss (D.-Utah). The &T's by Senator in the internal rate structure of AT that at the personal insistence of news Moss bill (S. 583) would require that all TV transmission services may be justified chief Wald, five PCP -90's have been radio receivers marketed in the U.S. at a before the private -line case is concluded. bought since last fall, with a sixth on re- cost of $15 or more be equipped for And the principal issues in AT &T's order. Mr. Wald became a believer when both AM and FM. Senator Moss has quest, the commission added, involve the News, on a couple of occasions, CBS indicated that a principal function of the proper relationship between contract and scooped the NBC News people thanks to the sale of To bill would be to stimulate occasional rates. the use of the camera. make NBC's car radios. The commission has not commitment to the camera even more un- FM Thus, it said, it would hear oral argu- yet taken a position on the legislation. ment on the question. Those who want usual, if not ironic, the PCP -90 was de- to participate are to file briefs by June 5. veloped by CBS Laboratories as the The commission's correspondence with The commission justified its decision to "Minicam" and is now licensed for manu- the auto manufacturers noted that in permit AT &T to file changes in its con- facture to Philips Broadcast Equipment 1971, the last year for which full figures tract rates at this time on the ground Corp. are available, 47.9% of all marketable that users' costs would be reduced. The Still, NBC last January began using the radios were equipped for FM-but only commission also cited AT &Ts expressed camera for regular news coverage at its 19.35% of all car radios for sale had concern about lowering contract costs to WRC -TV Washington and installed another FM capability (that latter increased to a point where they would be competitive one in the news department of its WNBC- 23.7% in 1972). At the same time, it with those of miscellaneous common car- TV New York a month later. Now there said, while nearly 35% of the commer- riers, which have been taking network will be a PCP -90 assigned to a regular cial radio stations on the air in that year business away from the Bell system. In- news crew at KNBC(TV) Los Angeles. Be- were FM, those stations accounted for deed, AT&T said it would lose the major yond news coverage, NBC -TV is experi- only 9% of the total revenues registered part of its network business in a matter menting with the camera in entertainment by the aural medium. In light of these of months if the lower rates were not and informational programing. facts, the commission said, "it would approved (BROADCASTING, Nov. 20, 1972). Affiliates attending the children's pro- appear that there is a correlation be- The commission's action does not con- graming presentation were told of Go, a tween the earning ability of FM broad- stitute approval of the new rates. The new -season Saturday morning series casters and the sale of automobile ra- commission said they will be subject to where the basic concept is "any time, any- dios with FM capability," considering accounting procedures and to possible place, anywhere" there is something of that drive time coincides with prime ad- refunds to customers if they result in Interest to young viewers, that's where vertising time in radio. charges that are higher than those now in the program will go. Making possible the The commission told the car manu-

Broadcasting May 141973 52 facturers that, according to preliminary showed most striking increase, climbing information it has compiled, the cost to to 622,000 units, nearly triple 1971's Music dealers for AM -FM monophonic car ra- export total of 222,000. dios is about twice that of AM -only car Lots of color in Brazil. RCA reports `In fans: receivers, and the cost of AM -FM stereo two new contracts from Brazilian broad- Concert' car equipment is about three times that casters for color-TV studio and trans- ABC, of AM. It asked whether the industry's mitting equipment, raising total Brazilian audiences, estimates correspond with this assess- orders since mid -1971 to more than $5 record companies ment, and if not, what the current price million. Brazil authorized color broad- ratios are. The commission also stated casting in March 1972. Brainchild of Don Kirshner that the price levels for AM, AM -FM Color processor. Harry Colbert, art achieves enough ratings success stereo and monophonic units differ be- to net go -ahead for eight more shows tween equipment manufactured for car director of WTRF -TV Wheeling, W. Va., and home use. It requested an explana- has developed new line traverse color tion for this difference. processor that permits processing of 35- Four months after the premiere of ABC - Other questions included: mm color negatives in one hour. Proces- TV's late -night "Wide World of Enter- Are auto radios utilized by the four sor, not yet manufactured, will be avail- tainment," of which In Concert is a part, firms manufactured within the United able for less than $2,000. In Concert has pulled the biggest single States? If not, do the firms procure com- Hardware in North Haven. Phelps night's rating of that smorgasbord offer - ponents or entire units from abroad? Dodge Communications Co., Yonkers, ing-an 8.5 and a 25 share on Feb. Would the costs incurred by auto N.Y., division of Phelps Dodge Industries 8. Such a showing has indicated the suc- manufacturers in obtaining radio equip- Inc., and Kabel- und- Metallwerke Gute- cess potential of limited -audience pro- ment be less if these units were procured hoffnungshuette A. G., Hanover, West graming. Network programing depart- "competitively on the open market "? Germany, have formed new company, ments, for which "mass appeal" has not Are the sources from which car ra- Cablewave Systems Inc. in North Haven, been just a by -word but a credo, are dios are purchased affiliated in any way Conn. Firm will develop and manufac- taking notice of In Concert and its rating with the auto manufacturer? Are the ture coaxial cables, wave guides, rigid performance. In the future, it will most units obtained from a single or numerous lines, delay lines, cable assembles and certainly bolster the chances of con- sources? connectors for high frequency and micro- temporary music shows on network TV If all the radios sold by the firms' wave installatiins as well as other com- and maybe transfer more punch to the manufacturing divisions were equipped ponents. 60 Dodge Avenue, North Haven idea of specialized programing. for both AM and FM, what would the 06473. Speaking in terms of that bottom line, impact be on the percentage of sales of Expanding. Auditronics Inc., Memphis - ABC is fetching $15,000 a minute for radios as original equipment on new cars? based manufacturer of electronics for re- In Concert's commercial time. That's What effect would this have on the price cording studios, has formed new distrib- about $5,000 more than ABC is asking of the units, compared with the present utor arm, Auditronics System division, for any other show in the "Wide World" prices for AM-FM car radios on the located at 207 Summit Street, Memphis. rotation. In Concert is offering its adver- market today?

Beefing up Intelsat The Communications Satellite Corp. has signed a $72- million contract with Hughes Aircraft Corp. for the delivery by Hughes of three Intelsat IV -A communications satellites. The three space- craft are designed to augment the present Intelsat international communications satellite network, which presently is using four Intelsat IV satellites. The additional firstmark craft are slightly different from the space vehicles now in use. Putting them into service will cost $125 million, said Com- sat, which manages the Intelsat program. The firm said the first satellite is expected to be launched from Cape Kennedy in New things are 1975 and will serve the Atlantic region. developing at Technical Briefs Economy Finance Hardware for WEDH. RCA will install $1- million worth of equipment (color cameras, video -tape recorders and new transmission system) at noncommercial WBDH(TV) Hartford, Conn., and $160,- 000 worth of transmitter equipment at OUR WJAS -AM -FM Pittsburgh. NEW Big gains In '72. It was bright year for color-TV picture tube sales in 1972, ac- NAME cording to Electronic Industries Associa- tion marketing services department. Some 1.5 million more color tubes were sold last year than in 1971, with total factory Watch for it sales volume rising to 8.4 million units from 6.9 million. Gain amounts to 22.4% increase. Color -tube export market

Broadcasting May 141973 53 tisers a pure target audience -fully half of its audience is under 24 -that prime time cannot offer. For such an audience, it is clear, advertisers are willing to pay a premium. ABC had been authorizing the pro- Broadcastingi Playlist duction of new In Concerts two at a time until last month. (Most of the other These are the top songs in air -play popularity on U.S. radio, as reported to Broadcasting shows in the two "comedy and variety" by a nationwide sample of stations that program contemporary, "top -40" formats. Each weeks of what Dick Cavett has called song has been "weighted" in terms of American Research Bureau audience ratings for "ABC's rhythm method of programing" the reporting station on which it is played and for the day part in which it appears. have been on short leases as well, as ABC Bullet indicates upward movement of 10 or more chart positions over previous week. has been experimenting with the programing mix.) Now, ABC has committed Over -all rank Rank by day parts itself to doing eight more In Concerts Last This Title (length) 6- 10e- 3- 7- week week Artist-label 10e during the summer, with David Sontag as 3p 7p 12p producer and Don Kirshner, the man who 1 1 Tie a Yellow Ribbon (3:19) 1 1 1 1 created and developed the program for Dawn -Bell as With a ABC, executvie producer. 2 2 The Night the Lights Went Out in Georgia (3:36) 2 4 2 6 longer lease on life for In Concert, Mr. Vicki Lawrence -Bell Sontag says he has more room to plan, 5 3 Stuck in the Middle With You (3:24) 5 3 3 2 travel and shape the show into the kind Stealers Wheel -A &M of "event programing" that Mr. Kirshner 3 4 You Are the Sunshine of My Life (2:45) 3 2 4 5 envisioned last fall when Michael Eisner, Stevie Wonder -Tamla ABC's head of program development, 7 5 Daniel (3:52) 4 9 8 9 commissioned the first In Concert. Elton John -MCA It is significant that ABC went to a 8 6 Reeling in the Years (4:35) 10 6 7 4 man with music business expertise to de- Steely Dan -ABC /Dunhill velop In Concert (in comparison, NBC - 11 7 Drift Away (3:30) 6 5 9 10 TV asked Burt Sugarman, whose back- Dobie Gray -Decca ground is exclusively television, to pro- 20 8 My Love (4:08) 12 7 10 8 duce its music show, Midnight Special). Paul McCartney -Apple Don Kirshner whose smooth, boyish fea- 6 9 The Twelfth of Never (2:40) 7 10 13 13 tures and unpretentious demeanor have Donny Osmond -Kolob /MGM inspired those who know him to call him 13 10 Little Willy (3;13) 14 14 6 7 "Donnie" though he is almost 40, began The Sweet -Bell in the music industry in the early 1950's 21 11 Wildflower (4:08) 11 11 12 12 with Bobby Darin as his first partner. To- Skylark -Capitol Continued on page 56 4 12 Cisco Kid (3:47) 9 12 11 14 War- United Artists 15 13 Pillow Talk (3:41) 13 8 14 11 Sylvia- Vibration Tracking the Playlist 14 14 Frankenstein (3:28) 19 15 5 3 Edgar Winter Group -Columbia Paul McCartney's "My Love" has taken 9 15 Sing (3:20) 8 13 15 15 only five weeks to break into the top 10 Carpenters -A &M of the "Playlist ", as it climbs to number 18 16 Loving You Is the Right Thing To Do (2:57) 15 16 16 17 eight this week. Dobie Gray's "Drift Away," Carly Simon -Elektra which dropped to number 11 last week, 17 17 Thinking of You (2:17) 17 17 17 16 comes back to number seven, its position Loggins and Messina -Columbia two weeks ago, The Carpenters' "Sing" 12 18 Ain't No Woman (2:59) 16 18 18 19 (15) and Gladys Knight's "Neither One of Four Tops- ABC /Dunhill Us" (20) drop out of the top 10. Skylark's 22 19 Daisy a Day (2:48) 18 21 20 21 "Wildflower" is bulleted as it jumps ten Jud Strunk -MGM positions to number 11 this week. Four new 10 20 Neither One of Us (4:15) 20 19 23 23 songs enter the top 40 of the "Playlist" this Gladys Knight & The Pips -Soul week: Billy Preston's "Will It Go Round in 24 21 Out of the Question (2:57) 21 20 24 25 Circles" (27), Elvis Presley's "Steamroller Gilbert O'Sullivan -Mam Blues" (34), the Spinners' "One of a Kind 25 22 It Sure Took a Long, Long Time (3:12) 22 22 21 22 (Love Affair)" (36), after only two weeks on Lobo -Big Tree the charts, and the Rolling Stones' "You 30 23 Right Place Wrong Time (2:50) 26 25 22 20 Dr. -Ateo Can't Always Get What You Want" (39). On John 26 24 Hocus Pocus (3:18) 41 the "Playlist" for the first time this week 28 19 18 Focus -Sire and bulleted are George Harrison's first 34 25 I'm Doin' Fine Now (2:48) 24 23 26 27 single in almost three years, "Give Me New York City -Chelsea Love (Give Me Peace on Earth)" (44), 33 26 I'm Gonna Love You (3:58) 23 27 29 31 Three Dog Night's hastily recorded and Barry White -20th Century released "Shambala" (54) (ABC Dunhill 45 27 Will It Go Round in Circles (3:42) 32 29 25 26 delivered the record to radio stations within Billy Preston -A &M a few days of receiving the tapes on April 31 28 Drinking Wine (3:37) 34 24 28 24 27) and the Dramatics' "Hey, You! Get Off Jerry Lee Lewis -Mercury My Mountain" (62). Also new this week are 27 29 Playground In My Mind (2:55) 27 26 30 33 Mandrill's "Fence Walk" (66), Slade's Clint Holmes -Epic "Cum On Feel the Noize" (67), "You'll Never 16 30 Killing Me Softly With His Song (4:46) 25 32 35 42 Get to Heaven" by the Stylistics (70), Pink Roberta Flack- Atlantic Floyd's "Money" (72) and Bette Midlers's 19 31 Danny's Song (3:06) 29 30 39 28 "Boogie Woogie Bugle Boy" (75). Anne Murray -Capitol

Broadcasting May 14 1973 54 BóadcastingiaPlaylist How to Over -all rank Rank by day parts Last This Title (length) 6- 10a- 3- 7- week week Artist-label 10e 3p 7p 12p ship small 36 32 Long Train Runnin' (3:25) 28 33 31 32 Doobie Brothers -Warner Brothers packages 29 33 Peaceful (2:50) 33 31 36 37 Helen Reddy -Capitol 41 34 Steamroller Blues (3:07) 31 37 37 40 hurry. Elvis Presley-RCA 28 35 Stir It Up (3:09) 30 39 41 44 Johnny Nash Epic 52 36 One of a Kind (Love Affair) (3:31) 37 36 34 39 Spinners -Atlantic 00.110 23 37 Armed & Extremely Dangerous (2:49) 45 35 33 35 p First Choice -Philly Groove 38 38 Cherry, Cherry (3:56) 38 34 40 38 Neil Diamond -MCA 47 39 You Can't Always Get What You Want (5:00) 52 38 32 29 Rolling Stones -London 0,00014G 32 40 Masterpiece (5:30) 35 41 38 41 SVECIP1 Temptations -Gordy OEl1- p1 `1NES 44 41 Walk on the Wild Side (3:37) 40 42 42 34 Delta guarantees delivery on Lou Reed -RCA the flight or routing you specify 46 42 Bad Bad Leroy Brown (3:02) 42 40 44 36 between most Delta cities. Jim Croce-ABC /Dunhill Packages accepted up to 50 lbs. 49 43 No More Mr. Nice Guy (3:05) 62 60 27 30 Alice Cooper -Warner Brothers with length plus width plus height - 44 Give Me Love (Give Me Peace on Earth) (3:32) 39 45 43 49 not to exceed 90" total, with only George Harrison -Apple one dimension exceeding 30'.' 39 45 Close Your Eyes (2:58) 36 43 50 50 Delivery to Delta's passenger Edward Bear-Capitol counter or air freight terminal at 42 46 Let's Pretend (2:51) 47 47 46 43 the airport at least 30 minutes prior Raspberries -Capitol to scheduled departure time. 35 47 Leaving Me (3:20) 46 46 49 48 Pick -up at DASH Claim Area Independents -Wand next to airport baggage claim area 40 48 Break Up to Make Up (4:00) 44 48 45 54 30 minutes after flight arrival at Stylistics-Avco 37 49 Pinball Wizard (See Me, Feel Me) (3:23) 43 49 47 53 destination. New Seekers -MGM /Verve Charges for DASH shipments 54 50 Back When My Hair Was Short (2:39) 49 44 53 51 are nominal. Delta reservations will Gunhill Road -Kama Sutra be pleased to quote actual charges 60 51 One Man Band (3:29) 50 52 52 56 between specific points. Ronnie Dyson-Columbia Payments accepted in cash, by 50 52 Give It To Me (3:07) 59 58 51 45 company check, most general - J. Geils Band- Atlantic purpose credit cards, special credit 46 55 53 Funky Worm (2:41) 69 57 48 arrangements or on government Ohio Players-Westbound shipments by GBL. MELT. - 54 Shambala (3:27) 58 51 59 52 amine Three Dog Night-Dunhill Rate examples (Tax included) a 56 55 Free Electric Band (3:15) 54 54 57 55 Atlanta -Washington Albert Hammond-Mums á21.O0 Boston -Miami $$26.25 61 56 And I Love You So (3:14) 48 53 66 70 Perry Como -RCA Cincinnati -Louisville $21.00 68 57 Teddy Bear Song (2:57) 51 50 64 65 Cleveland- Phoenix $26.25 Barbara Fairchild -Columbia Los Angeles -New Orleans $31.50

62 58 With a Child's Heart (3:00) 53 59 55 61 Dallas -Los Angeles . $26.25 Michael Jackson -Columbia San Francisco -Atlanta $31.50 64 59 Hearts of Stone (2:10) 55 55 58 59 Philadelphia- Houston. $26.25 Blue Ridge Hangers- Fantasy New York -Tampa $26.25 43 60 Call Me (Come Back Home) (3:03) 56 56 60 58 For full details, call Delta Al Green -Hi 43 61 Space Oddity (5:05) 65 68 56 47 reservations. David Bowie -RCA - 62 Hey You, Get Off My Mountain (3:29) 57 64 54 64 The Dramatics -Volt 66 63 Step by Step (3:20) 60 61 63 66 Joe Simon -Spring 51 64 Love Train (2:59) 61 63 65 60 O'Jays -Philadelphia Intl. 70 65 I Knew Jesus (2:50) 63 65 68 67 Glen Campbell -Capitol - 66 Fencewalk (3:25) 72 67 62 63 Mandrill -Polydor Delta is ready - 67 Cum On Feel the Noize (4:23) 66 61 62 Slade- Polydor Continued on page 56 when you are!

Broadcasting May 14 1973 55 tracted proxy battle with the group in 1969, ATV-Kirshner Publishing, a part- Kirshner and BrTheoadcastingoPlaylist continued from page 55 nership deal between Mr. Sir Lew, was created to handle the North Overall rank Rank by day parts American publishing rights of the Len- Last This Title (length) 6- non- McCartney songs. week week Artist -label 1Óa 9p 7p 12p In Concert, in a sense, is Mr. Kirsh - 68 70 70 72 65 68 Blue Suede Shoes (2:48) ner's foot in the door to yet another field Johnny Rivers -United Artists of endeavor, TV production. "They 71 74 69 69 74 69 I Can Understand It (4:20) [ABC] brought me in to get the talent New Birth -RCA and make the he says of (3:38) 69 71 68 marketplace," 70 You'll Never Get to Heaven his first involvement with In Concert. "I Stylistics-Avco had certain commitments made to me if 71 You Don't Know What Love Is (2:51) 66 72 73 - I made the marketplace." Though he did Susan Jacks- London 62 6 57 not elaborate on those "commitments," it - 72 Money (3:59) can be assumed they have something to Pink Floyd- Harvest do with three other series ideas he had 73 Isn't It About Time (2:35) 64 73 73 -- been working on. All involve music. Stephen Stills- Atlantic Boomtown Band & Cattle Co., about a 67 74 Hallelujah Day (2:53) 67 72 74 in west; Hereafter, a Jackson Five -Motown rock band the old musical group killed in a plane -crash re- - 75 Boogie Woogle Bugle Boy (2.32) 71 74 71 Bette Midler-Atlantic turns to earth as ghosts Topper -style, and a live- action, prime -time version of the Archies (the animated -version on -all rank): Alphabetical flat (with this week's over CBS -TV was Saturday morning fare) are Asterisk indicates day -pert ranking below Broadcasting's statistical cut -off. included in his hopes for further TV.

Ain't No Woman (18), And I Love Her So (56), Armed and Extremely Dangerous (37), Back When My His hopes for future TV production Hair Was Short (50), Bad Bad Leroy Brown (42), Blue Suede Shoes (68), Boogie Woogie Bugle Boy (75), have rested on how well he would do Break Up to Make Up (48), Call Me (60), Cherry, Cherry (38), Cisco Kid (12), Close Your Eyes (45). Cum On Fell The Noize (67), Daisy a Day (19), Daniel (5), Danny's Song (31), Drift Away (7), Drinking with In Concert. He has been able to Wine (28), Fencewelk (66), Frankenstein (14), Free Electric Band (55), Funky Worm (53), Give It To Me convince who can command tens Love-Give Peace (74), artists Mountain (62), sa (24), I Can) Understand It (69), Knew Jesus (65), I'm Doing FineGNow (25), of thousands of dollars for a single night's I'm Gonna Love You (26), Isn't It About Time (73), It Sure Took a Long, Long Time (22) Killing Me work to do the TV show for scale $350. Softly With His Song (30), Leaving Me (47), Let's Pretend (46), Little Willy (10), Long Train iiunnin (32), Love Train (64), Loving You is the Right Thing To Do (16), Masterpiece (40), Money (72), My Love (8), "My pitch to them was simple," he said. Neither One of Us (20), Night The Lights Went Out in Georgia (2), No More Mr. Nice Guy (43), One Man "You're opening up a whole new market Band (51), One of a Kind (36), Out of the Question (21), Peaceful (33), Pillow Talk (13), Pinball Wizard (49), Playground in My Mind (29), Reeling In the Years (6), Right Place Wrong Time (23), Shambala (54), and new fans for yourself. You can sell Sing (15), Space Oddity (61), Steamroller Blues (34), Step by Step (63), Stir It Up (35), Stuck in the $30,000 worth of re:ords for that one Middle With You (3) Teddy Bear Song (57), Tie a Yellow Ribbon (1), Twelfth of Never (9), Walk on the Wild Side (41), Wildflower (11), Will It Go Round In Circles (27). With a Child's Heart (58), You Are night on TV." And the groups have the Sunshine of My Life (4), You Can't Always Get What You Want (39), You Don't Know Whet Love Is (71), You'll Never Get to Heaven (70). bought the idea. Kip Cohen, who heads Columbia Records' East Coast artist and repetorie From page 54. department, agreed. "This is the first year ex- gether, they wrote songs and started a of the profits of Colgems and was making we've even thought about television publishing company. But Mr. Kirshner more money than the president of the posure," he said. "Before there was no was not long on songwriting ability, he picture company," he said), he formed place to expose an act. But now, there's admits, and was soon handling the busi- his own company, Kirshner Enterprises, no question about it, it's a godsend. a act, ness end of the operation and searching to provide the music for a number of Loggins and Messina, one -year -old for new talent. other TV shows including The Archies. will have its second gold album in about His national reputation was made with He shocked the music world in the late two weeks and TV's got to have some- with NBC -TV's The Monkees. Heading the 1960's when "Sugar, Sugar," a record thing to do that." record label he had sold to Columbia pic- produced by a group of studio musicians, The main reason record companies tures, Colgems, Don Kirshner enlisted to be sung by animated cartoon charac- were hesitant about putting their acts on show- Neil Diamond and David Gates (now ters, the Archies, became a worldwide television was the lack of a proper the leader- songwriter of Bread) to write multimillion- selling hit. case. In a world where image is getting and record the music for the created -for- When Sir Lew Grade and ATV -ac- just about as important as the product, TV Monkees. Squeezed out of the Co- quired Northern Song Publishing, the a rock act on, say, the Dean Martin Show could damage. With the lumbia operation ( "I had a percentage Beatles' publishing company, after a pro- do irreparable verite format of In Concert, the artists seem satisfied that they have found a proper setting. And with 20 major -market FM stations carrying a stereo simulcast of the audio portion (each group is allowed to mix its own tapes), the tre- mendous sound limitations television presents are partially overcome. And, always of the first consideration, the audience seems satisfied with the presentation. "We can't buy the affection of this audience," David Sontag believes. "It's an audience that you just can't do that with. Our problem is how to be creative within our format. Things have to be or- ganic within it. I'm not going to put the J. Geils Band on a barge on Sylvan Lake. But I will go to the North Carolina woods and put on real country acts. I would even put the Rolling Stones some place 'In Concert' team. Donald Kirshner (I) Is the executive producer; David Sontag and in Appalachia." Joshua White are the producer and director of ABC -TV's late- nighter. In Concert will be travelling this sum-

Broadcasting May 14 1973 56 mer. All of the shows have been taped 1972; for net income, the figures were either in New York or Los Angeles and Finance $1,048,000 this year compared to $629,- have featured rock acts, for the most 000 last year. part. But Mr. Sontag is contemplating CBS's Taylor on TV: Over-all, MGM revenues slumped at future shows featuring the country music the half -year point, but net income was and rock -and-roll stars. '73 will trump '72 up by more than $4 million. "Our problem is that we are dealing Boston analysts also reminded For the 28 weeks ended March 17: with a pre- conditioned audience," says his company's profits last year 1973 1972 Mr. Sontag. "They're not used Earned per share* $1.75 $1.02 to seeing exceeded other networks combined Gross revenues 78,923,000 83,687,000 rook on TV. They're accustomed to see- Net income 10,448,000 6,040,000 ing rock live, and the essence of the Arthur R. Taylor, CBS Inc. president, Includes $5,129,000 (86 cents) as net of applicable music is the relationship between Income taxes on extraordinary items for 1973 period per- last week predicted substantial advances and $836,000 (14 cents) for 1972 period. former and audience. We have to choose in all phases of television in 1973. between a straight reportage job or do we He reported before a meeting of the synthesize the emotionalism of the event. Boston Security Analysts Society that in Financial Briefs The whole idea is to extract the sense of 1972 network television income grew going to a concert and experiencing that 13 %, national spot 16% and local ad- Sonderling Broadcasting Corp., New performer- audience relationship, and to vertising 24%. York, reported comfortable gains in reve- be frank, we're not satisfied yet that we're nues and earnings for the three months capturing it." "We expect 1973 to show further im- pressive gains -a 9% increase in net- ended March 31: work revenues, 12% in national spot and 1973 1972 Earned per share S 0.19 S 0.11 15% to 20% in local -television sales." Revenues 5,820,000 5,327,000 Breen to Greater Media Mr. Taylor stressed that television has Net Income 189,000 107,000 Julian Breen, program director of KYA- completely recovered from the "man- Cowles Communications Inc., New York, (AM) San Francisco until his resigna- dated loss" of cigarette advertising and reported increases in revenues and income tion last month, has reached a program reached new record levels of sales and due to "the continuing strong perform- consultancy agreement with group own- earnings in 1972. ance" of company -owned WESH -TV Day- er Greater Media Inc. He cited just-released FCC figures that tona Beach, Fla., and KRNT -TV Des Mr. Breen's "primary responsibility" showed that the three television networks Moines, Iowa. For three months ended according to Peter Bordes, president of and their owned -and -operated stations March 31: 1972 the company, will be with two Detroit- had substantial increases in revenues and 1973 1972 Earned per share S 0.10 S 0.07 area stations being added by Greater profits in over 1971. Revenues 1,849,000 1,689,000 Media Inc. They are daytimer WQTE- "As a postscript to this FCC state- Net Income 394,000 288,000 (AM) Monroe, Mich., purchase ment," Mr. Taylor said, "I can add that of which Foote, Cone & Belding Communications, has just been approved CBS's share of both station revenues and by the FCC New York, reports first -quarter income (BROADCASTING, went up May 7) and WHFI(FM) station profits over 1971, and from advertising operations increased Birmingham, Mich., CBS's share of 1972 network profits was acquisition of which first of higher still pends commission approval. Mr. greater than the other two networks 82% over quarter 1972- combined." than any previous first quarter in agency's Bordes would not reveal the planned ended March formats of the Detroit -area He told analysts that broadcasting con- history. For three months stations. 31: The 31- year -old Mr. Breen returns to tinues to be "the strongest contributor to 1973 1972 Greater Media, where he served as an CBS earnings." In 1972 broadcasting ac- Earned per share S 0.31 S 0.08 assistant counted for slightly less than half of all Billings 71,898,000 61,798,000 to Mr. Bordes during his col- Net Income 853,000 184,000 lege term at Rutgers University, New sales, but for almost two- thirds of net Shares outstanding 2,129,000 2,178,000 Brunswick, N.J., after programing stints earnings, according to Mr. Taylor. Liberty Corp., S.C., reported with ABC Radio and KYA. His agree- Mr. Taylor discussed the potential ef- Greenville, in ment with Greater Media is not exclu- fect of government regulation on broad- increases revenues and earnings for sive and Mr. Breen may consummate casting profits. He emphasized that broad- first quarter of 1973. For three months ended March 31: agreement with other stations. casting over the years has "absorbed 1973 1972 Greater Media is the owner of WGAY- every regulation and handicap imposed Earned per share S 0.46 S 0.36 (AM) Silver Spring, Md.; WGAY(FM) on it, has recovered from every tem- Revenues 28,190,000 25,820,000 Net income 3,260,000 2,510,000 Washington; WCTC(AM)- WQMR(FM) New porary setback and come on stronger Brunswick, N.J.; wcsM(AM) Huntington, than ever." Combined Communications Corp., Phoe- N.Y.; wcTo(AM) Smithtown, N.Y., He said CBS intends to be alert to nix, reported increases in unaudited net wvQM(FM) Huntington, W.Va., and opportunities for diversification, and add- income and in gross revenues for first wrcR(AM) Ashland, Ky. ed: "Diversification for us is additive and quarter of 1973. For three months ended based on no loss of faith in the future March 31: of our existing businesses that we can 1973 1972 Earned per share Gold in California now foresee. In doing this we will be Revenues 522,869,000 10,870,000 cautious, mindful that diversifying can Net income 766,000 485,000 The Bill Drake -conceived, American In- be a risky proposition. We want to re- dependent Radio -produced tape package, tain the essential force which has char- Magnavox Co., Chicago, reported de- Classic Gold, is now being used on creases in sales and income for first RKO acterized CBS As long as I am asso- General's ... quarter of 1973 due to "sluggish" retail two newly acquired FM sta- ciated with CBS, it will never become a tions, WFYR Chicago and WAXY Fort characterless conglomerate." sales. For three months ended March 31: Lauderdale, Fla. The automated pro- 1973 1972 graming Earned per share S 0.20 S 0.37 comprises music from 1953 to Revenues 155,712,000 161,943,000 1963 and is being promoted as "nostalgia Net Income 3,479,000 8,455,000 radio." Ernie Andrews, with RKO in TV sales boost MGM profits Gross Telecasting Inc., Lansing, Mich., various capacities for five years, is the An increase of almost in reve- $500,000 reported 18% increase in net income and program director of WFYR ( "the fire of nue and in net income from the sale of 12% jump in revenues for first quarter Chicago ") and Tom West has assumed TV programs was noted by Metro -Gold- of 1973. For three months ended March interim program directorship of WAXY wyn -Mayer Inc., Los Angeles, for the upon 3I: the departure of Jim Rich last first 28 weeks of the fiscal year that ended 1973 1972 month. Classic Gold was originally de- March 17. Earned per share S 0.31 S 0.26 signed for RKO's Los Angeles station revenues were Revenues 1,383,023 1,238,845 Figures for TV programs Net Income 246,898 208,351 KRTH(FM) and is also being used on $10,604,000 this period, compared to RKO's WROR(FM) Boston. $10,156,000 for the same period in Booth Newspapers Inc., Ann Arbor,

Broadcasting May 14 1973 57 Mich., reported gains in revenues but providing credit of $150 million to Tele- tration statement with Securities and Ex- drop in income (due to conversion of prompter. Part of proceeds will be used change Commission in connection with company's typesetting operations from to repay interim borowing of $50 million its planned issuance of 1,304,411 shares hot metal to computerized photo com- made by Teleprompter earlier this year. of common stock. Securities would cover position) for 1972. For year ended Dec. planned merger of Cedar Point Inc., 31: Correction. In BROADCASTING'S April 30 operator of amusement complex near 1972 1971 "Profile" of MCA's president, Lew Was- Sandusky, Ohio, into Taft. Merger is sub-

Earned per share S 1.71 S 1.75 serman, it was incorrectly reported that ject to approval of shareholders of both Revenues 73,027,974 65,018,970 the firm's 1972 per -share earnings were firms, and Taft disclosed Cedar Point Net Income 8,828,814 7,018,922 52 cents. The figure should have been stockholders will be presented transac- $2.52. tion only by means of prospectus. Deal Teleprompter Corp., New York, reported involves conversion of each share of closing of agreement with group tif banks Taft Broadcasting Co., Cincinnati, an- Cedar Point stock into 0.425 shares of headed by First National Bank of Boston nounced last week that it has filed regis- Taft: stock.

Broadcasting e Weekly market summary of 141 stocks allied with broadcasting

Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1973 out nation symbol Exch. May 9 May 2 in week In week High Low (000) /0001 Broadcasting

ARC ABC N 26 7/8 24 1/8 + 2 3/4 + 11.39 31 1/2 22 1/2 16,836 452,467

ASI COMMUNICATIONS 1 1/4 1 1/4 .00 1 1/7 1 1.815 2.268 CAPITAL CITIES COMM. CCB N 45 1/4 45 3/4 1/2 - 1.09 62 1/2 43 6,991 316,342 CBS CBS N 39 3/8 36 3/4 + 2 5/8 + 7.14 52 36 28.096 1.106,280 CONCERT NETWORK* 0 3/8 3/8 .00 5/8 1/4 2.200 825 COX COX N 26 23 3/8 + 2 5/8 + 11.22 40 1/4 21 5/8 5,850 152,100 FEDERATED MEDIA 0 3 1/4 3 1/4 .00 3 1/2 2 1/2 820 2.665 GROSS TELECASTING GGG A 14 5/8 14 5/8 .00 18 3/8 14 3/8 800 II,700 LIN LIMB 0 9 1/8 8 1/2 + 5/8 7.35 14 3/4 8 1/2 2.341 21,361 MOONEY MOON 0 6 1/4 6 * 1/4 4.16 10 1/4 6 385 2,406 PACIFIC C SOUTHERN PS OII 0 11 1/4 10 3/4 + 1/2 + 4.65 13 3/4 8 3/4 2.010 22.612 RAH ALL RAHL 0 7 1/4 7 3/4 1/2 - 6.45 12 1/4 7 1/4 1,296 9,396 SCRIPPS -HOWARD* SCRP O .00 71 1/4 19 2,589 49,838 STARR SBG M 13 1/4 .00 24 1/7 13 1.061 14,058 STORER SBK N 20 21 1/4 - 1 1/4 - 5.88 44 20 4,402 88.040 TAFT TFB N 39 1/2 38 5/8 + 7/8 + 2.26 58 5/8 38 4,064 160,528 Broadcasting with other major interests TOTAL 81.556 2,412,886

ADAMS -RUSSELL AAR A 3 1/4 3 3/4 - 1/2 - 13.33 5 3/8 3 1/4 1.259 4,091 AVCO AV N 11 5/8 10 3/4 + 7/8 8.13 16 10 1/2 11.478 133,431

BARTELL MEDIA BMC A 2 3/8 1 3/4 + 5/8 + 35.71 3 1/2 1 1/2 2,257 5,360 CHRIS -CRAFT CCN N 4 3/4 4 7/8 - 1/8 - 2.56 6 5/8 4 3/4 4,008 19,038 COMBINED COMM. CCA A 26 1/8 24 3/4 + 1 3/8 + 5.55 44 24 3.220 8.4,122 COWLES CWL N 6 7/8 7 - 1/8 - 1.78 9 5/8 6 3/4 3.969 27.286 DUN C BRADSTREET DNB N 77 1/2 74 1/4 + 3 1/4 + 4.37 81 1/4 74 13.021 1.009,127 FAIRCHILD INDUSTRIES FEN N 7 7 .00 13 3/8 6 1/2 4,550 31,850 FUQUA FOA N 12 12 7/8 - 7/8 - 6.79 20 3/8 12 9,587 115.044 GABLE INDUSTRIES GBI N 17 1/2 17 + 1/2 + 2.94 25 15 2.551 44,642 GENERAL TIRE GY N 20 7/8 21 1/4 - 3/8 - 1.76 78 3/4 20 1/4 20.657 431,110 GLOBETROTTER GLBTA 0 6 7/8 7 - 1/8 - 1.78 8 1/8 6 7/8 2.843 19.545 GRAY COMMUNICATIONS 0 10 3/4 10 3/4 .00 12 7/8 9 475 5,106

HARTE -HANKS HHN N L2 1/4 11 + 1 1/4 11.36 79 1/4 10 3/8 4,321 52,932 ISC INDUSTRIES I SC A 7 1/2 7 1/4 + 1/4 3.44 8 6 3/8 1,658 12,435 KAISER INDUSTRIES KI A 4 7/8 4 3/4 + 1/8 2.63 6 5/8 4 5/8 27,487 133,999 KANSAS STATE NETWORK KSN 0 5 4 7/8 + L/B + 2.56 6 1/8 4 7/8 1,741 8.705 KINGSTIP KTP A 8 3/4 8 1/2 + 1/4 + 2.94 14 1/4 8 1.155 10,106

LAMB COMMUNICATIONS* 0 1 7/8 2 - 1/8 - 6.25 7 5/8 1 3/4 475 890 LEE ENTERPRISES LNT A 16 3/8 16 1/4 + 1/8 + .76 25 15 3/4 3.340 54.692 LIBERTY LC N 17 1/2 17 1/2 .00 23 7/8 16 7/8 6.753 118,177 MC DRAW -HILL MHP N 9 7/8 10 - 1/8 - 1.25 16 7/8 9 1/R 23,575 232.309 MEDIA GENERAL MEG A 35 3/4 36 1/8 - 3/8 - 1.03 43 1/7 34 1/4 3,434 127.765 MEREDITH MDP N 14 3/4 14 3/4 .00 20 1/2 14 3/8 2.827 41,698 ME T ROMEOIA MET N 19 1/2 18 3/8 + 1 1/8 + 6.12 32 1/4 16 1/2 6,078 118.521 MULTIMEDIA 0 23 23 3/4 - 3/4 - 3.15 30 1/4 23 4.387 100.901 O11TLET CO. OTU N 12 3/4 12 3/4 + 6.25 17 5/8 12 1.336 17,034 POST CORP. POST 0 12 12 1/4 - 1/4 - 2.04 17 12 942 11,304 PSA PSA N 14 5/8 14 5/8 .00 21 7/8 14 1/8 3,779 55.267

PUBLISHERS BCSTG. PURR D 1 1 .00 2 1 919 919

REEVES TELECOM RAT A 2 1 7/8 + 1/8 + 6.66 3 1/4 1 5/8 2.794 4,588 RIDDER PUBLICATIONS RPI N 18 1/2 19 1/2 - 1 - 5.12 29 7/8 18 1/2 8.377 154,049 ROLLINS ROL N 18 3/4 20 3/4 - 2 9.63 36 1/2 18 3/4 13.372 250.725 ROST CRAFT RUS A 18 3/8 18 3/4 - 3/8 - 2.00 33 3/4 16 7/8 2.350 43,181 SAN JUAN RACING SJR N 19 3/8 15 3/8 + 4 + 26.01 73 3/4 14 1/4 2.153 41.714 SCHERING -PLOUGH SGP N 156 141 + 15 + 10.63 156 130 76.295 4.102,020

SONDERLING SDR A 11 1/2 10 3/0. 1 1/8 10.84 16 3/8 9 3/4 1,005 11,557 TECHNICAL OPERATIONS TO A R 1/8 8 + 1/8 1.56 13 1/2 7 1.386 11,761 TIMES MIRROR CO. TMC N 19 1/7 17 1/2 + 2 + 11.42 75 7/8 16 1/2 31.080 606,060 TURNER COMM.* 0 4 3/4 4 3/4 .00 6 4 3/4 1.486 7,058 WASHINGTON POST CO. WPO A 26 1/4 26 + 1/4 * .96 37 22 1/2 4,818 126,472 WHOH CORP.* n 22 .00 23 14 589 12,958 WOME TCO HON N 13 1/2 14 1/2 - 3.57 19 3/8 13 6,073 81.985

Cable TOTAL 275,255 8,476,034

AMECO ACO D .00 3 7/8 1.200 1,050 AMERICAN ELECT. LABS AELBA 0 2 1/8 2 1/8 .00 3 5/8 2 1/8 1,726 3,667 AMERICAN TV C COMM. AMTV 0 30 1/4 31 1/4 - 1 3.20 39 30 1/4 2.856 86,394 BURNUP C SIMS BSIM O 24 7/8 22 5/8 + 2 1/4 9.94 31 3/4 22 5/8 7,510 186,811 CARLETOM- GENERAL CCG A 5 1/7 5 3/8 1/8 2.32 R 7/9 4 7/8 2,472 13.596 CARLE FUNDING CORP.* CFUN 0 6 1/2 6 1/4 + 1/4 4.00 8 1/8 5 3/4 1.233 8,014

Broadcasting May 14 1973 58 shares Total market Closing Closing pprox. capitali- Stock Wed. Wed. Net change % change 1973 out zaffo,, symbol Exch. May 9 May 2 in week In week High Low (000) (000)

CARLE INFO. SVSTFMSe 0 .00 7 1/2 1 1/2 955 1,432 CITIZENS FINANCIAL CON A 6 I/8 5 7/8 + I/4 + 4.25 9 1/2 5 1/2 2.676 16,390 COMCAST 0 4 3/4 4 3/4 .00 5 3/8 4 1/4 1.280 6,080 COMMUNICATIONS PROP. COMO 0 5 1/2 5 7/8 3/8 - 6.38 9 3/4 5 1/2 4.774 26,757 COX CARLE CXC A 22 1/2 23 1/2 - 2.17 31 3/4 20 1/4 3,556 80.010 ENTRON ENT A .00 9 1/4 2 1/2 1,358 3.395 GENERAL INSTRUMENT GRL N 18 1/4 17 + 1 1/4 + 7.35 29 1/2 16 5/8 6.503 118,679 GENERAL TELEVISION* D 3 1/8 3 3/8 - 1/4 - 7.40 4 1/2 3 1/8 1.000 3,125 HERITAGE COMM. 0 11 11 .00 17 1/2 7 345 3.795 LVO CARLE LVOC 0 6 1/2 6 1/4 + 1/4 + 4.00 II 1/4 5 7/8 1.466 9,529 SCIENTIFIC- ATLANTA SFA A 9 3/4 10 - 1/4 - 2.50 15 3/8 9 917 8,940 STERLING STER 0 3 2 3/4 + 1/4 + 9.09 4 1/4 2 5/8 2.162 6,486 TFLE -COMMUNICATIONS TCOM 0 9 1/8 10 1/4 - 1 1/8 - 10.97 21 9 1/8 3.866 35,277

TELEPROMPTER TP A 19 3/4 18 1 3/4 + 9.72 34 1/2 17 7/8 15,960 315.710 TIME INC. TL N 38 36 + 2 + 5.55 63 1/4 36 7.286 276,868

TOCOM TOCM 0 7 3/4 6 1/4 1 1/2 24.00 12 1/8 6 596 4,619 OA-COLUMBIA CABLE UACC 0 9 3/R 9 3/8 4.16 15 8 5/8 19832 17.175 VIACOM VIA N 12 1/8 11 3/4 3/8 3.19 2n 11 3.931 47,663 VIKOA VIK A 5 7/8 5 3/4 + 1/8 + 2.17 9 1/8 5 7.562 15,051 Programing TOTAL 80.022 1,295,513

COLUMBIA PICTURES CPS N 5 5/8 5 1/R + 1/2 + 9.75 9 7/8 4 3/4 6,335 35,634 DISNEY DIS N 95 5/8 88 1/4 + 7 3/8 + 8.35 123 7/8 87 28.552 2,730,285 FILMWAYS FRY A 3 5/8 3 3/0. 1/4 + 7.40 5 3/8 3 1/8 1.877 6,804 GOLF + WESTERN GM N 24 5/8 23 7/8 + 3/4 - 3.14 35 3/4 23 1/2 16.387 403,529 MCA MCA N 23 3/8 23 1/4 + 1/9 + .53 34 1/4 22 5/8 8.267 193,241 MGM MGM N 17 1/2 17 5/8 - 1/8 - .70 74 17 1/2 5.958 104.265

MUSIC MAKERS MUSC 0 .00 7 5/8 1 5/8 534 1.401

TELE -TAPEA 0 1 1/8 1 1/4 - 1/8 - 10.00 1 3/4 1 1/8 2.190 2.463 TELETRONICS INTL.* 0 7 7 1/4 - 1/4 - 3.44 10 1/? 7 724 5,068 TRANSAMERICA TA N 12 3/4 12 5/8 1/8 .99 17 5/8 12 66.449 847,224

20TH CENTURY -FOX TF N 8 3/4 7 5/8 + 1 1/8 + 14.75 12 3/8 7 1/2 8,562 74,917 WALTER READE WALT 0 .00 1 3/8 7/8 2,203 1.927 WARNER WCI N 21 3/8 21 3/8 .00 39 1/8 20 3/8 18.883 403,624

WRATHER WCO A 10 3/8 8 7/8 + 1 1/2 + 16.90 16 5/8 A 3/4 2.164 22.451 Service TOTAL 169.085 4,832,833

JOHN BLAIR BJ N 8 1/2 8 3/8 + 1/8 + 1.49 13 7 3/4 2.606 22.151 COMSAT CO N 51 7/8 45 3/4 6 1/8 13.38 64 1/7 44 5/8 10.000 518,750 CREATIVE MANAGEMENT CMA A 7 3/4 7 1/2 + 1/4 + 3.33 9 1/2 6 5/8 975 7,556 DOYLE DANE BERNBACH DOYL 0 14 3/4 15 1/2 - 3/4 - 4.83 23 1/2 13 3/4 1,884 27,789

ELKINS INSTITUTE ELKN 0 I 7/8 1/8 14.28 1 1/4 3/4 1.664 1.664 FOOTE CONE & BELDING FCA N 9 3/4 9 3/A + 3/8 + 4.00 13 3/A 9 2.152 20,987 CLINTON E. FRANK* 0 9 1/4 9 1/4 .00 11 1/7 8 1/2 720 6,660 GREY ADVERTISING GREY 0 11 12 - 1 - 8.33 17 1/4 11 1,200 13.700 INTERPUMLIC GROUP IPG N 17 1/2 17 5/8 - 1/8 - .70 25 3/8 16 1/2 2.587 45,272 MARVIN JOSEPHSON MRVN 0 12 1/2 12 3/4 - 1/4 - 1.96 19 1/2 12 1/2 825 10,312 MCCAFFREY 6 MCCALL. 0 .00 10 3/4 A 1/2 585 4,972 MCI COMMUNICATIONS MCIC 0 5 3/4 5 + 3/4 + 15.00 8 3/4 4 5/8 11.810 67,907

MOVIELA9 MOV A 1 1/4 L 1/4 .00 1 7/8 1 1/8 1.407 1.758 MPO VIDEOTRDNICS MPO A 3 1/8 3 3/8 - 1/4 - 7.40 4 7/0. 2 1/2 540 1,687 NEEDHAM. HARPER* NDHMA 0 14 .00 26 1/4 14 911 12.754 A. C. NIELSEN NIELH O 33 3/4 36 1/2 - 2 3/4 - 7.53 40 1/2 33 3/4 10,598 357,682 OGILVY E MATHER OGIL 0 19 1/2 23 - 3 1/2 - 15.21 32 1/2 19 1/2 1.716 33.462 PKL CO.. PKL 0 11/4 1 5/8 - 3/8 - 23.07 2 5/A 1 1/4 778 972 J. WALTER THOMPSON JWT N 14 3/4 14 3/4 .00 24 3/4 14 1/4 2.673 39.426 UNIVERSAL COMM.* 0 4 1/2 4 1/2 .00 12 1/4 4 1/2 715 3,217

WELLS, RICH, GREENE WRG N 10 5/8 12 1/2 - 1 7/8 - 15.00 21 1/8 10 5/8 1,568 16.660

Electronics TOTAL 57,914 1,214,833

ADMIRAL ADL N 11 1/4 10 1/4 + l + 9.75 18 9 5/8 5.813 65,396 AMPEX APX N 4 3/8 4 1/2 - 1/8 - 2.77 6 7/8 4 10,875 47,578

CARTRIDGE TELEVISION 0 3 3/8 4 3/4 - 1 3/8 - 28.94 16 1/2 3 3/8 2.083 79030

CCA ELECTRONICS CCAE 0 1 1/2 1 1/2 .00 3 1 1/4 881 1,321 COLLINS RADIO CRI N 20 1/2 19 + 2 1/2 13.88 25 7/8 17 7/8 2,968 60.844 COMPUTER EQUIPMENT CEC A 2 3/4 2 3/8 3/9 15.78 2 3/4 2 2.421 6,657 CONRAC CAX N lA 3/4 18 1/2 1/4 + 1.35 31 7/8 17 3/4 1.261 23,643 GENERAL ELECTRIC GE N 61 7/8 58 3/4 3 1/8 5.31 75 7/8 57 3/4 182.348 11,282.782 HARRIS -INTERTYPE HI N 31 3/4 29 + 2 3/4 + 9.48 49 1/4 28 61301 200,056 INTERNATIONAL VIDEO* IVCP .0 9 1/4 9 1/4 .00 14 3/4 8 3/4 2.745 25.391 MAGNAVOX MAG N 13 13 7/8 - 7/8 - 6.30 29 5/8 13 17.685 229,905 3M MMM N 84 1/4 77 7/8 + 6 3/8 8.18 88 7/8 76 1/4 113,009 9,521,008 MOTOROLA MOT N 105 1/2 99 + 6 1/2 + 6.56 138 95 3/4 13,855 1,461,702 OAK INDUSTRIES OEN N 14 5/8 12 5/8 + 2 + 15.84 20 1/2 12 1,638 23.955 RCA RCA N 29 1/2 26 + 3 1/2 + 13.46 39 1/8 25 1/2 74,472 2,196,924

RSC INDUSTRIES RSC A 1 5/8 1 3/4 - 1/8 - 7.14 2 1/4 1 3/8 3,458 5,619 SONY CORP SNE N 47 42 + 5 + 11.90 57 1/4 40 5/8 66,250 3,113,750 TEKTRONIX TEK N 36 3/4 35 + 13/4 + 5.00 53 7/8 33 1/4 8,162 299.953 TELEMATION TIMT 0 3 1/2 3 5/8 - 1/8 - 3.44 4 3/4 3 1/2 1.050 3,675

TELEPRO INDUSTRIES 0 1 1/8 1 1/4 - 1/8 - 10.00 2 1/2 1 1/8 1,717 1.931 WESTINGHOUSE MX N 34 3/4 32 1/2 2 1/4 6.92 47 3/8 31 1/8 88,100 3,061,475

ZENITH ZE N 40 1/4 38 1/2 + 1 3/4 + 4.54 56 36 1/8 19,043 766,480 TOTAL 626,135 32.407,075

I.KANU IUTAL 1.L6Y.96 V,639,1r Standard 8 Poor's Industrial Average 123.66 121.41 +2.25

A-American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over- the -counter bid prices supplied by Merrill Lynch, M- Mixwest Stock Exchange 0 -Over the counter (bid price shown) indicates no trading in stock. Pierce Fenner 8 Smith Inc., Washington. 'Closing prices are for Tuesday

Broadcasting May 141973 59 Fates & Fortunes®

Media KARN -AM -FM and ARN, named VP-ad- Philadelphia, joins wxBS -ry there as pro- ministration. motion manager. Charles T. Leasure, program director, KBrv(TV) Denver, named VP and sta- Jonathan Fricke, operations manager, Anita DeWald, executive secretary, NBC tion manager. Kenneth W. King, VP KBUY -AM -FM Fort Worth, joins WMC- research department, appointed adver- and general manager, KBTV, resigns. (AM) Memphis in similar capacity. tising and promótion assistant, WNBC- (AM) New York. William E. Wuerch, VP- general manager, Bob Harper, program director KQV(AM) Avco Broadcasting's WL.WI(TV) Indi- Pittsburgh, appointed to newly created Kathleen F. Gilpin, secretary, NBC -TV anapolis, assumes additional post, head post, operations director. Burbank, Calif., appointed administrator, press West of task force on news presentations, for Norman Parker, director of public serv- and publicity, NBC -TV Coast. all Avco TV stations. John Schmuhl, ice, KJOI(FM) Beverly Hills, Calif., A. U. Firth, business manager, WIND - program director, wI.WI, appointed as- named director of operations. (AM) Chicago, joins WDBO- AM-FM -TV sistant general manager. Edward Hutchings, program director, Orlando, Fla., in similar post. He is suc- Jay Ward, station manager, KOMO(AM) ceeded at WIND by Joseph Obermeier, wKBT -Tv LaCrosse, Wis., joins WEAU -TV accounting supervisor. Seattle, elected VP. Eau Claire, Wis., as operations manager. William C. Hillinck, senior salesman, KosT(FM) Los Angeles and XTRA(AM) New appointments to Small Market Radio Broadcast Advertising Tijuana, Mexico, named general man- committee of National Association of Broadcasters are: Edward D. Allen Jr., Toni Lowey, president, Clinton E. Frank, ager, Kosr, and director of U.S. sales, and general manager, Los Angeles office, XTRA. president and general manager, WDOR- AM-FM Sturgeon Bay, Wis.; George Allen, retires. Mr. Lowey will remain director Albert J. Files, general manager, KENO - president and general manager, KOLA -AM- of agency and will open marketing con- (AM) Las Vegas, named VP- general FM Algona, Iowa; Jim Ballas, general sulting firm, Tom Lowey & Associates, manager, KRux(AM) Glendale, Ariz., suc- manager, xowB(AM) Laramie, Wyo., and San Diego. Robert Welsh, senior VP and ceeding Bob Zimmerman, who resigns. Paul Reid, president and general man- manager, Los Angeles office, succeeds In Las Vegas, Jerry Roykeno, sales manager, waHB(AM) Fitzgerald, Ga. Al Mr. Lowey as general manager. ager, named general manager to suceed Rock, WSMN(AM) Nashua, N.H., in- Iry Sagorsky, president, Sonder, Levitt & Mr. Files. cumbent member, appointed committee Sagorsky, Philadelphia agency, named Mike Scheuble, sales manager, RKO chairman. Named to Secondary Markets chief executive officer and chairman, ex- General's KROY(AM) Sacramento, joins Television committee of NAB are Wil- ecutive committee. He is succeeded by RKO's wAxy(FM) Fort Lauderdale, Fla., liam F. Duhamel, executive VP, KOTA- George B. Abraham, VP- account super- as general manager. Tv Rapid City, S.D., Robert E. Krueger, visor, Doyle Dane Bernbach, New York. president and general manager, KTVB(TV) Phil Schulman, VP- creative director, Peter R. Dreyer, general manager, wxox- Boise, Idaho, and John Shott, general N. W. Ayer, New York, joins SL &S as (AM) Knoxville, Tenn., named VP. manager, WIIIS -TV Bluefield, W. Va. VP- account supervisor. Jerry Selber and Tom Longfellow, assistant manager, Harry Wilkins, both with SL&S, appoint- Nettie Stowers, admissions conselor, Tus - -AM -FM ed VP -copy and VP- senior KARN Little Rock, Ark., and man- -TV Nashville supervisor kegee Institute, joins WSM art director, ager, Arkansas Radio Network, producer as community service coordinator. respectively. of newscasts and features, named VP and Richard H Low, director of corporate general manager, ARN. Louise Seymore, James A. Capone, marketing service di- programing, Young & Rubicam, New office manager, Snider Corp., owner of rector, Schreiber /Chiara Advertising, York, named senior VP. H. Bart McHugh IH, formerly VP -production, York Enterprises, New York, named senior VP- director of communication services, Wells, Rich, Greene, New York, to oversee media, network programing and production services of agency. Seldoa B. Clark, VP, N. W. Ayer, New York, elected senior VP and named management supervisor. Gerald Matthes and Bud Stark, account supervisors, Doyle Dane Bernbach, New York, named VP's. James E. Murphy, with Ketchum, Mac- Leod & Grove, New York, named VP/ account supervisor. Lynn Kimmel, advertising manager, AMREP Corp., New York marketing and sales promotion firm, named VP/ group creative director, EGR Commu- Foreign Affair. RAI, the Italian television system, has been given special award by nications, New York marketing /sales- international council of Academy of Television Arts and Sciences. At Washington promotion agency involved in TV, radio presentation, held In State Department auditorium, were (l -r) FCC Commissioner and print campaigns. Thomas F. Tyson, Richard E. Wiley; Count Alvise Zorzi, secretary general of RAI; Ralph M. Baruch, product director, Pharmacraft division, president of Viacom International and of the academy's international council, and Pennwalt Corp., named marketing man- Robert Lewine, president of the academy. Italian Ambassador Egidio Ortona was ager, EGR Communications, both Roch- host after presentation at buffet in Kennedy Center. ester, N.Y.

Broadcasting May 141973 60 Donald P. Amos, Lincoln J. Bumba, Robert W. Coombs, with KRUx(AM) Group; second VP -Bill Taubin, senior Richard H. Hobbs Jr. and Michael S. Glendale, Ariz., appointed local sales VP- creative management supervisor and White, associate media directors, Leo manager. executive art director, Doyle Dane Bern - Burnett Co., Chicago, named VP's. Joyce M. Dana, field representative, bach; secretary- Marilyn Hoffner, cor- Bob Finke, sales Merchandising Group, Pittsburgh, joins porate art director, Vision publishing; manager, WMAL -TV KQV(AM) there as retail services director. treasurer -Eugene Milbauer, promotion Washington, named art director, Newsweek; all in New York. Arnold Kohler, Eastern sales manager, general sales man- Lawrence Kane, art director, Kendall ager. Kevin O'Brien, Adam Young Inc., New York, named VP in charge division. James Co., joins Sperry-Boom, Chicago, in sim- formerly general of Eastern ilar post. Parker, account executive, Co., sales manager, KMBC- Meeker Chicago, appointed VP in charge of cen- Edward A. Garba, corporate VP- TV Kansas City, Mo., assist- tral appointed sales man- division, Adam Young. ant treasurer, Interpublic Group of Com- ager, WMAL -TV. Dorothy Greenberg, media director, Pres- panies, New York, elected senior VP- treasurer. Burl Meals, national bea Muench Advertising, Chicago, joins sales manager, KOW- Lieberman -Harrison, New York, in sim- Mr. Finke TV Portland, Ore., ilar capacity. Programing appointed sales manager, and Clark Don - Joyce Clayton, with Carmichael & Co., elson, sales traffic manager, appointed to Durham, N.C., agency, named media nerly created post, sales service manager. director and assistant secretary. Fred R. Petrosino, national sales man- Sys Morch, Joseph H. Schacter and C. ager, WTOP -Tv Washington, named gen- Dayton Titsworth, account managers, and eral sales manager, succeeding Thomas Jefferson Lewis, creative group head, all F. Shannon Jr., named VP and general with J. Walter Thompson Co., New manager (BROADCASTING, April 23). York, elected VP's. Local sales manager, Michael T. Dorsey, adds regional sales to his duties. John J. McBride and Ira Pruzan, account executives, Needham, Harper & Steers, Richard J. Zapata, formerly account ex- Chicago, named account supervisors. ecutive, WXYZ-TV Detroit, appointed general sales manager, WXON -TV there. Marcia Bellak, media buyer, Interact Inc., Palm Beach, Fla., joins Stafford As- Neil M. Delman, Richard C. Gold- sociates, Riviera Beach, Fla. agency, as VP - administration, stein, sales manager, media planner /buyer. Pat O'Meara, for- Worldvision Enter- WCAU -TV Philadel- merly with noncommercial WHRS(FM) prises Inc., New phia, named director Boynton Beach, Fia., joins Stafford as York (formerly ABC of sales. creative director. Films), named execu- Glenn Nickell, sales Martin M. Cohn, local sales manager, tive VP. Otis L. manager, KVAL -TV Smith, VP- national Eugene, named WROR(FM) Boston, joins Letter -Men Inc., Ore., su- sales manager, station manager and Lexington, Mass. agency, as account pervisor -new business. Worldvision, named general sales man- senior VP, domestic ager, KVAL -TV, KPIC- Natel Matschulat, account executive, sales, and Colin G. (Tv) Roseburg and Grey Advertising, joins Foote, Cone & Mr. Campbell Campbell, VP- direc- Mr. Goldstein KCBY -TV COOS Bay, Belding in similar position, both New tor of international sales, named senior both Oregon, all Eugene Television Inc. York. VP, international sales. stations. Flora Brown, with Boylhart, Lovett & Harris Dude!son, domestic sales man- Allan Royster, West Coast manager, Wil- Dean, Los Angeles agency, appointed ac- ager, Buena Vista division, Walt Disney liam B. Tanner Co., joins K14.7-TV Los count coordinator. Productions, Glendale, Calif., named Angeles, as local sales manager. Ray Ferguson, account executive, War- VP- domestic sales, of wholly owned William L Viands wick & Legler, joins Tatham -Laird & Disney distribution firm. Jr., director of sales Kudner in similar position, both New David T. LaFollette, formerly chief of planning and devel- York. Richard Knel, account executive, Forces joins information and liaison, American opment, Cox Broad- Young & Rubicam, New York, Radio and Television Service, Hollywood, casting Corp., named TLK in similar capacity. director named VP- international sales, Four Star of radio Margaret Lowery, formerly account ex- Entertainment Corp., Beverly Hills, Calif. sales. CBC radio ecutive, WLBZ-TV Bangor, Me., joins properties include Forrest L. Fraser, head of own TV pro- Gardner -Taylor Advertising, Memphis. as two WSB -AM -FM Atlanta, account executive. duction firm in Hollywood for past WHIO -AM -FM Day- years, named producer of Group W Pro- ton, Ohio, wsoc -AM- Harvey Herman, VP, Martin Landy/ ductions' syndicated Mike Douglas Show, FM Charlotte, N.C., Arlow, New York, appointed director of which he produced from 1961 to 1967. Mr. Viands WIOD(AM) - WAJA - project ventures division, Warren, Mul- He replaces Barry Sand, who has resigned (FM) Miami and recently acquired KFI ler & Dolobowsky, New York. to resume writing career. (AM) Los Angeles. Howard L. Rothchild, VP, Gerald Raf- Charles H. Horich, executive producer, Sid Berlin, local sales manager, wwsw- shoon Advertising, Atlanta, elected exec- WTOP -TV Washington, named program AM-FM Pittsburgh, appointed sales man- utive VP with additional responsibilities manager. in account supervision. Charlenne W. ager. Steve Brown, assistant program director, Larry Duke, general sales manager, Carl, media director, Rafshoon, elected VP. KRLA(AM) Los Angeles, appointed pro- KARN -AM -FM Little Rock, Ark., named gram director. He succeeds Reb Foster VP- sales. James F. Gosney, with Leslie Advertis- who resigns to devote time to manage- Austin P. Walsh, sales manager, woL- ing, Greenville, S.C., joins Rafshoon as ment of musical groups through own (AM) Washington, joins KsPo(AM) San account executive. firm, Reb Foster Associates Inc., Beverly Francisco as sales manager. Newly- elected officers of Art Directors Hills, Calif. Ed Howard, director of marketing and Club, New York are: president -Herb Dick Roberts, general manager and pro- sales, Astrodomain Corp., Houston, joins Lubalin, president of Lubalin, Smith, gram manager, WKYC -AM -FM Cleveland, KYOK(AM) Houston as assistant sales Carnase; first VP-Louis Dorfman, VP- joins WDHF(FM) Chicago as program manager. advertising and design, CBS Broadcast director.

Broadcasting May 141973 61 Tom Peterson, assistant news director, ville, elected secretary- treasurer of firm. WSTV -TV Steubenville, Ohio, named news director and anchorman. Equipment & Engineering Robert McMullen, news producer, WAVE - Lad F. Hlavaty, di- TV Louisville, Ky., joins WERV -TV Green rector of engineer- Bay, Wis., as news director. Both stations ing, RKO General's are owned by Orion Broadcasting. WNAC -TV Boston, Larry Butler, formerly business- financial and George J. Ca- editor, WBBM -AM -FM Chicago, and most palby, chief engi- recently involved in own audio -financial neer, WRKO(AM)- business, joins WHDF(FM) Chicago as WROR (FM ) Boston, news director. also owned by RKO Pete Schulberg, with KGW -AM -FM Port- General, named to land, Ore., appointed news director. additional posts, engineering VP's for Don Fisher, news editor and on -air news- Mr. Hlavaty wcAu(AM) RKO General Tele- caster, Philadelphia, appoint- vision division and RKO Radio, respec- ed director of news and public affairs, tively. They succeed William J. Clark, WCAU -FM. Cameraperson. NBC News has hired head of engineering for both TV and Alicia Weber, 25, as its first full -time Bob Fish, formerly newsman, WTOP(AM) radio divisions, who has resigned. distaff film camera operator and says Washington, and public services director, wMAR WQRC(FM) it believes she is the only woman en- -FM Baltimore, joins gaged in that capacity in network Hyannis, Mass., as news director. television. Miss Weber, who calls And Olaf Thorvaldsen Jr., formerly ed- herself a film "cameraperson" but itor, ABC News, New York, joins KPHX- doesn't mind being called a "camera - (AM) Phoenix all -news station, as after- woman," joins NBC News after 10 noon editor. years as a free -lancer with New Day Art Geiselman, with WBAL -TV Baltimore, Films, based in Dayton, Ohio. She is joins wTOP -TV Washington as investiga- a graduate of Antioch College in Yel- tive reporter. low Springs, Ohio, where she was active in making films. Jake Jacobs, with KNXT(Tv) Los Angeles, joins KNx(AM) there as anchorman and Jim Fairbanks, with KtDD(AM) Monterey, field reporter for all -news station. Calif., appointed program director. Bert Medley, news producer, NBC News John J. Regan, with WTKO(AM) Ithaca, bureau, Washington, joins Cleveland bu- Ralph Mifflin, chief engineer, KOMO -AM- N.Y., appointed program director. reau as network coordinating producer. TV Seattle, named director of engineering, Fisher's Blend Station Inc., licensee of Larry Berger, formerly program director, Seattle stations as well as KATu(Tv) Port- WALL -AM -FM Middletown, N.Y., appoint- Music land, Ore. Mr. Mifflin succeeds C. E. ed Detroit. to similar post, wniF(FM) Les Acree, music director, wuBc(AM) Miller, who retired May 2 as VP- director Les Griffith, staff announcer, ABC, New Cincinnati, joins WMC(AM) Memphis in of engineering for Fisher's Blend Stations York, retires after 27 years with net- similar post. after 31 years. He continues as consult- work as announcer for daytime dra- ing engineer for station group. interview matic productions, narrations, Cable general manager, news Howard G. McClure, programs and radio and television electronics division, Lenco Inc., joins shows. Alan S. McDonald, senior analyst, department of corporate marketing, Amer- Vidtronics Co., Los Angeles, as chief Joseph C. Terry, assistant assignment ican Airlines, New York, appointed to engineer. editor, wpvt -Tv Philadelphia, joins wKBS- new post, marketing analyst, Teleprompt- John Baumann, in marketing and prod- TV there as director. producer- er Corp., New York. Robert Wallace, uct management capacities for both Da- Jay Strong, associate director, KNxT(TV) manager of publications, Kraftco Corp., tatron and Ampex, has formed Broadcast Los Angeles, appointed producer. New York, appointed assistant director, Communications Devices Inc., 4848 Lucy Salenger, news reporter, WLS-TV public relations, Teleprompter, New Main Street, Yorba Linda, Calif. Firm Chicago, appointed special projects pro- York. Andrew C. Russell, internal pub- will market broadcast signal processing, ducer. lications manager, Franklin Mint Corp., switching and automation equipment Robert Chandler, with Jefferson Produc- New York, appointed news- services produced by CBS Labs, Datatron, Tech- tions, Charlotte, N.C., appointed direc- manager, Teleprompter. nicolor, Time & Frequency Technology, tor. Jefferson is producer of television Richard D. Jones, VP, WON World Travel and Tracor. programs and commercials. Services, and assistant program manager, Al D'Alessio, engineer, RKO Sound Stu- WON (AM) Chicago, elected treasurer, Allied Fields dios, New York, joins Dick Laysky's WGN Electronic Systems Co., CATV Arthur L. Savage Jr., formerly account Music House, New York commercial subsidiary with operations in Michigan executive and broadcast management production firm, as VP and chief engi- and California. consultant, Katz Television, Atlanta, and neer. Patrick J. Conley, general manager, Illi- most recently pursuing Ph.D. degree at Gerardo F. Almonte, assistant manager, nois and Iowa operations, Continental Michigan State University, joins College reports and analysis, Viacom Interna- Cablevision, named assistant VP, Conti- of Communication, Ohio University, tional, New York, appointed manager, nental Cablevision of Ohio. Athens, as associate professor in school reports and analysis. Richard V. Fairbanks, formerly general of radio -television. sales manager, KMSP -TV Minneapolis -St. William J. Mathews, formerly with wPDt- Broadcast Journalism Paul, joins Mission Cable Two TV, San FM New York, joins LaRue & McGavren Charles Novitz, editor of ABC News's Diego, as manager of advertising sales. Media Brokers Inc., New York and New- DEF (Daily Electronic Feed), named Pete Freeauf, Gray Cablevision, Albany, port Beach, Calif., as Eastern manager. manager of domestic syndication, ABC/ elected president, Georgia Cable Televi- Marcus Cohn, of Washington communi- DEF, syndicated television newsfilm serv- sion Association; Grady Ireland, Georgia cations law firm of Cohn and Marks, ice of ABC News. He replaces Robert Cablevision, Atlanta, elected VP, and Jon was awarded "distinguished service cita- Rodwin, who has resigned. Oscher, Cartersville Cable TV, Carters- tion" by University of Oklahoma Sunday

Broadcasting May 14 1973 82 (May 13). Mr. Cohn, native of Oklahoma, Roger W. LeGrand, attended university as undergraduate and Into the sunset. The Marlboro man 54, VP and general has served it in variety of functions. Is dead. Rugged -looking Carl B. manager, WITI - TV William A. Exline, most recently with Bradley Jr., 33 years old, featured In Milwaukee, died Hamilton- Landis & Associates, San Marlboro cigarette ads, died in Knox May 10 of heart Francisco, has opened own media bro- City, Tex. last Monday (May 7) when attack. Mr. LeGrand kerage and consulting firm serving West- the untamed bronco he was riding joined station as ern states primarily. Location is 31 Car- suddenly plunged Into a pond. Both manager in 1961 and roll Court, San Rafael, Calif. 94903. Mr. Bradley and the horse drowned. was elected VP of One police official speculated that Storer Broadcasting Steve King, formerly associate director, the cowboy had been struck by the Co., station owner, WTOP -TV Washington, special appointed horse's hoof as animal and rider fell. in 1964. Earlier he projects coordinator, National Audio - Mr. LeGrand had been associated Visual Association, Fairfax, Va. NAVA with Cramer -Krasselt Co., Milwaukee, is producer of audio cassettes. general manager of WKY -AM -TV Okla- homa City. Survivors include his wife, as VP for radio and TV. He is survived Elaine Whalen, formerly chief executive Carolyn, and three sons. by his wife, Ruth, four sons and two officer of CD Associates, New York, has daughters. opened own buying service -E. Whalen Robert G. Patt, 55, Buying Service at 2 West 45 Street, New director of market- Noel A. Rhys, 73, executive VP, Key- York 10036, (212) 661 -1460. ing for Avery -Kno- stone broadcasting system, Chicago, in del, Inc., TV and ra- radio transcription service, died Knick- erbocker hospital in New York last Deaths dio station sales rep- resentation company, Wednesday (May 9). Born in England, Raymond W. Wel- New York, died Mr. Rhys came to U.S. in 1914 and settled in Hollywood, where he was free- pott, 58, veteran May 4 in hospital in broadcaster who re- Bronxville, N.Y., lance writer. He joined Keystone in 1941 tired in 1971 as pres- where he had been and held several sales executive posts be- ident of NBC-owned undergoing treatment fore becoming executive VP. He is sur- television stations, for heart ailment. vived by his wife, Annette. died May 4 of a Mr. Patt He had been with Harrell Whitney, 38, president and a heart attack at his Avery- Knodel since 1965, before that principal stockholder, and Richard Gas- home at Hilton Head was director of sales promotion and saway, VP, NWG Broadcasting Co., Island, S.C. He had market development for Blair Television. owner of )(MA-TV Yakima, KEPR -TV been with NBC since In broadcasting since 1939, he also had Pasco, both Washington, and KLEW -TV 1958 and served as served as director of promotion and Mr. Welpott Lewiston, Idaho, were killed April 24 in general manager of advertising for WNBC -AM -TV and wcBs- an automobile accident near Yakima. its then owned stations in Philadelphia, AM -Tv, both New York. He is survived WRCV-AM -TV, for four years before being by his wife, Lonita; two daughters and Robert L. Stumme, 48, chief engineer, named executive VP in charge of owned - three brothers, James, general manager, University of Iowa television center, stations division (which included NBC WAYK(AM) Lehigh Acres, Fla.; Ralph, Iowa City, died April 25 in Coralville, Spot Sales) in 1962 and, three years retired Detroit manager of CBS Radio Iowa, when struck by a motor vehicle. later, president of division. Earlier he Spot Sales, and Fred, former broadcaster Mr. Stumme had been with television had been associated with General Elec- now in accounting business in Detroit. center since 1954, and was also advisor tric Co. stations from 1938 until 1957, Another brother, John F. Patt, president to Iowa City and UI on cable television. rising to manager of wRGB(Tv) Schenec- of Goodwill Stations, died in November, He is survived by his wife, Joyce, a tady, N.Y. In 1957 -58 he was VP and 1971. daughter and a son.

For the Record®

As compiled by BROADCASTING May 2 32601. Principals: Anton J. Moe, executive director. Education Television. FCC granted UHF ch. 13 et al. Ann. May 1. (210 -216 mhz); ERP 316 kw vis., 31.6 kw aur. through May 8, and based on filings, HAAT 1,708 ft.; ant. height above ground 1.713 t. authorizations and other FCC actions. Final action P.O. address University of South Dakota, Vermil- Abbreviations: Alt.- alternate. ann.- announced. Eagle Butte. S.D. -State Board of Directors for lion, S.D., 57069. Estimated construction cost ant. -antenna. aur.- aural. aux.- auxiliary. CH- critical hours. CP -construction permit. D -day. DA- directional antenna. ERP -effective radiated power. khz- kilohertz. kw-kilowatts. LS -local sunset. mhz- megahertz. mod.-modifications. N- night. PSA- presunrise service authority. SCA-subsidiary communications authorization. SH- specified hours. TORNBERG SSA -special service authorization. STA-special EDWIN temporary authorization. trans.- transmitter. TPO -transmitter power output. U- unlimited hours. vis.- visual. w- watts. -educational. HAAT- & COMPANY, INC. height of antenna above average terrain. CARS- community antenna relay station. New TV Stations Sale Application Negotiators For The Purchase And Of Wausau, Wis. -State of Wisconsin Educational Radio And TV Stations CAN Communications Board. Seeks UHF ch. 20 (506- 512 mhz); ERP 1,202 kw vis., 240 kw aur. HAAT Appraisers Financial Advisors 987 ft.; ant. height above ground 644 ft. P.O. address 732 North Midvale Boulevard, Madison, Wis., 53705. Estimated construction cost 5826,254; New York -60 East 42nd St., New York, N.Y. 10017. 212.687 -4242 -year operating cost revenue none. first $348.600; West Coast Box 218, Valley, Calif. 93924. 408- 375 -3164 Geographic coordinates 40° 55' 14.3" north lat.; -P.O. Carmel 89° 41' 30.6" west long. Type trans. RCA TIU- East Coast --1000 Chesapeake Drive, Havre de Grace. Md. 301-939-5555 5513. Type ant. Gates TY- 203 -A. Legal counsel Dow, Lohnes & Albertson, Washington; consulting engineer W. J. Kessler Associates, Gainesville, Fla.,

Broadcasting May 14 1973 63 $603,971; first -year operating cost $70,450; revenue khz; I kw -D. P.O. address: 1334 Clarke Avenue, granted CP to change MEOV's of nighttime DA none. Geographic coordinates 45° 03' 20" north S.W., Roanoke. Va. 24016. Estimated construction system. Action April 30. lat.; 102° 15' 40" west long. Type trans. RCA TT- cost $39.982; first year operating cost $37.850; KROO Burbank, Broadcast Bureau grant- revenue Peyton is vice Calif.- 25EH. Type ant. RCA TW- 18A13 -P. Principals: $60.000. Principals: Mr. ed license covering use of existing trans. as auxiliary Action 25. president and general manager of WKBA(AM) Rex Messersmith, chairman, et al. April day and night trans. Action April 30. Vinton, Va. Ann. May 1. Call letter applications River, Corp. Seeks 970 KOWN-AM -FM Escondido, Calif.- Broadcast Bu- Green Wyo. -Wycom reau granted license covering trans.; khz: 500 w, DA -N, U. P.O. address c/o William R. changes; grant- G & E Religious and Educational Broadcasting ed license covering changes; ERP 3.0 kw; HAAT Corp., South Bend, Ind.-Seeks WMSH -TV. Sims, Box 818, Laramie, Wyo. 82070. Estimated construction cost $24.000: first year operating cost 155 ft.; redescribe studio location and remote con- as 1217 East State of Wisconsin Educational Communications 536,000; revenue $40,000. Principals: Wycom is trol -A Valley Parkway, Escondido. Board. Colfax, Wis. -Seeks WHWC-TV. licensee of KODI(AM) Cody and KOJO(AM) Action April 30. Laramie, both Wyoming. Principals: William R. KQIQ Santa Paula, Calif.- Broadcast Bureau Call letter action Sims, president. et al. Ann. April 25. granted license covering changes for main and aux. trans. Action April 30. Connecticut Educational Television Corp., New Processing line Haven, Conn.- Granted WEDY(TV). WONN Lakeland, Fla.- Broadcast Bureau grant- Chief, Broadcast Bureau, announced following ap- ed license covering use of former main trans. for plications for new AM's are ready and available aux. purposes only. Action April 30. Existing TV stations for processing as of June 12: R. B. Co.. Rainelle, KIPA Hilo, Hawaii -Broadcast Bureau granted W. Va., for 1130 khz, I kw -D; Angel M. Rivera, license covering main trans. for changes; trans. loca- Final actions Barcelonesa. Puerto Rico, for 1160 khz, 250 w, tion redesignated adjacent to USCG Lighthouse, DA -D: Mountain States Communications Inc., Pepeekeo Point, Hawaii; studio location and remote William B. Ray, chief, complaints and compliance Steamboat Springs, Colo., for 1230 khz, 250w, I kw- control 614 Kilauea Street, Hilo; granted license division, informed NBC that it does not appear to LS. U; Israel Sinofsky and Sol Leroy, Indepen- covering aux. trans. Action April 30. have met fairness doctrine obligations with respect dence. Calif.. for 600 khz, 500 w -D: Glen S. to program on pension plans presented on NBC Gardner. Delta, Utah, for 540 khz. I kw -D. Fol- KCTW New Castle, Ind.- Broadcast Bureau network on Sept. 12. Ann. May 4. lowing anplications for changes are also ready: granted CP to make change in nighttime DA pat- for 500 w -D KRED tern; trans. location north side of Route 38, 1.4 KPIX -TV. KRON -TV and KGO -TV, all San KZEE Weatherford. Tex., Eureka. Calif.. for 1 kw, 5 kw -LS, U KWIV miles west of New Castle. Action April 30. Francisco -FCC denied petition by Alan F. Neck - ritz asking that deny renewal Douglas. Wyo., for 1470 khz. I kw -U WKIK KCLO -AM -FM Leavenworth, Kan -Broadcast commission license St. for for stations and set renewal applications for hear- Leonardtown. Md., for OA -N; KATZ Louis. Bureau granted licenses covering use of former 5 kw, DA -N. Applications which involve conflict trans. for trans. with 100 ing. Action May 3. necessitate main alt. only; FM ERP with these applications and which will kw; HAAT 410 ft. Action April 30. WKJG -TV Fort Wayne, Ind. -FCC granted to hearing should be filed by June II. Ann. May 4. Federated Media Inc., licensee, extension of tem- WIDE Biddeford, Me.- Broadcast Bureau granted porary waiver of cable -TV cross-ownership rules Actions on motions license covering aux. trans. for changes. Action until Oct. 31. for overlapping interests in WKJG- April 30. TV and cable television systems at Warsaw, Administrative Law Judge John H. Conlin in WCEM Cambridge, Md.- Broadcast Bureau Winona Lake, and Kosciusko county, all Indiana. Wagoner, Okla. (Neo Broadcasting Co. and Wit- peti- granted CP to increase tower height to support FM Action May 3. ham Haydon Payne). AM proceeding, granted ant.; conditions; ant. 346 ft. Action April 30. Lafayette, tions by Neo Broadcasting Co. and William Hay - KATC(TV) La.- Broadcast Bureau Joint request for approval Mich. -FCC granted re- granted CP to change type trans. Action April 27. don Payne to supplement WCRM -AM-FM Clare. of dismissal agreement, and accepted supplementary quest of Mid- Michigan Broadcasting Corp. for ex- material (Dots. 19713 -4). Action April 25. tension of temporary authority to operate stations Initial decision May 3. Chief Administrative Law Judge Arthur A. Glad- until Aug. 6. Action Administrative Law Judge Herbert Sharfman stone in Whitley City, Ky., and Jellico, Tenn. WNDR Syracuse, N.Y. -Broadcast Bureau grant- ruled, in initial decision, that D. H. Overmyer mis- (McCreary Broadcasting Corp. and Jellico Broad- ed license covering use of former main. trans. as represented to commission amount of out -of- pocket casting Corp.). AM proceeding, granted, nunc pro alt. trans. Action April 30. expenses incurred in obtaining and developing CP's amend none, petition by Jellico Broadcasting to granted request by for five UHF's involved in transfer of 80 of his application to show that principals of Jellico have WEEZ Chester, Pa. -FCC 100% stock interest in permittees to U. S. Com- Kentucky Broad- Radio Del -Val Inc. for waiver of rules to permit each acquired interest in Greater to change trans. munications Corp. (Doc. 18950), Ann. May 4. casting Core licensee of WNVL Nicholasville, Ky. acceptance and grant of application (Dots. 18959-60). Action April 27. site. Action May 3. Bureau grant- Actions on motions Administrative Law Judge Jay A. Kyle in Der - WCSV Crossville, Tenn.-Broadcast mott. Ark. (Southeast Arkansas Radio Inc.). AM ed CP to increase tower height; change ant. height, Chief, Office of Opinions and Review. in Washing- law judge's own mo- 237 ft. overall height. Action April 30. ton (United Television Co. et proceeding, on administrative [WFAN -TV] al.). ordered record in proceeding closed (Doc. Bureau TV and AM proceeding. granted petition by United tion. WMQM. Memphis- Broadcast granted CP Television Inc. and United Broadcasting Co. for 19474). Action April 26. to change ant.-trans. site to Sax and Mitchell Roads further extension of time, and extended through Administrative Law Judge Jantes F. Tierney in on south side of Mitchell Road, Memphis; ant. 198 May 14 time to file exceptions (Dots. 18559. Guayama and Yabucoa, both Puerto Rico (Fidelity ft. overall height above ground. Action April 30. 18561 -63). Action April 25. Broadcasting Corp.. et al.). AM proceeding, sched- KVAN Vancouver, Wash.FCC granted request 19 certain other pro- Chief Administrative Law Judge Arthur A. Glad- uled hearing for June and to permit Ada Brown, conservatrix of Cathryn C. stone in Daytona Beach. Fla. (Cowles Florida cedural dates agreed upon at further prehearing Murphy. licensee, to participate in May 24 oral 19055 -57). Action Broadcasting Inc. [WESH -TVI and Central Florida conference held April 26 t(Does. argument on KVAN license renewal, instead of Enterprises Inc.), TV proceeding. having under April 26. Mrs. Murphy (Doc. 18672). Action May 3. consideration motion to change place of hearing in respect to taking of testimony of Lester Saltier, Call letter application Actions on motions witness in proceeding. authorized presiding judge Radio Montgomery Inc., Blacksburg, Va. -Seeks to fix appropriate date and time for taking of WQBX. Administrative Law Judge Basil P. Cooper in Del testimony of Suhler in New York City (Does. Rio, Tex. (Green Valley Radio [KWDRJ), AM pro- 19168 -70). Action April 30. ceeding, informed applicant that he has failed to Designated for hearing prosecute Law demonstrate any intent to appear and Administrative Judge Byron E. Harrison in application for renewal of license, that he must Largo, Fla. (WLCY -TV Inc. [WLCY -TVJ), TV Clinton, Mass. -FCC designated for hearing ap- which demonstrate proceeding, set Inc., for new class II take prompt and affirmative steps certain procedural dates and sched- plication by Radio Clinton his intent to appear and prosecute application, and uled further hearing conference for May 29 (Doc. AM on 1530 khz, I kw (500 w -C), D, in Clinton. of WLMS if he fails to do so, it is likely that application 19627). Action May 2. Nashua Valley Broadcast Inc.. licensee to (Doc. Leominster. Mass.. which filed petition to deny ap- may be dismissed for failure prosecute Administrative Law Judge Ernest Nash in Man- 19704). Action April 27. plication. was made party to proceeding. Nashuá s chester, N.H., Baltimore and El Centro, Calif. financial Television Hampshire charges included concentration of control, Administrative Law Judge Basil P. Cooper in New (United Company of New and failure to report changes in and [WMUR(TV)] et al.), TV proceeding, un request qualifications York Minneapolis (City of New York Municipal application. Action May 3. Broadcasting System [WNYCI and Midwest Radio- of parties, scheduled hearing for Aug. 1 for pur- pre- pose of taking testimony of Arnold Marfoglia Television Inc. [WCCOI), AM proceeding, on (Dots. 19336 -8). Action April 27. siding judge's own motion, corrected transcript of Existing AM stations March 21 (Dues. 11227, 17588, 19403). Action May Administrative Law Judge Chester F. Naumowicz 1. Jr. in Las Vegas (Western Communications Inc. IKORK -TVJ and Las Vegas Valley Broadcasting Applications Administrative Law Judge Forest L. McClenning Co.), TV proceeding, granted motion by NBC and WKSJ Prichard, Ala. -Seeks CP to increase in Denver (Action Radio Inc. IKTLKJ), AM pro- quashed subpoena which had been served on NBC. tower height to support FM ant. Ann. May 1. ceeding, granted request by Action Radio to extent that dates for filing proposed findings of fact and subject to Las Vegas Valley's right to seek reissu- City, Iowa -Seeks CP to in- ance denied KQWC Webster conclusions of law and reply findings are extended thereof; Valley's motion opposing tak- crease tower height to support FM ant. Ann. May 1. ing of depositions, and continued dates for sched- to June 15 and June 29, respectively (Doc. 19274). uled depositions to such days during week com- KRMD Shreveport, La. -Seeks CP to change Action May 3. mencing May 28 as may be convenient for all con- ant.- trans. site to 3 miles south, State Highway Administrative Law Judge Chester F. Naumowicz cerned; granted Valley's request for inspection of #I, Ya mile west on Leonard - Forbing Rd., Shreve- Jr. in Charleston, W. Va. (Capitol Broadcasting documents to extent indicated on record of con- port. Ann. May 1. Corp. [WCAWJ), AM proceeding, reopened record; ference help April 27 (Does. 19519. 19581). Action WRYT Boston -Seeks CP to make changes in ordered that further hearing shall be held on June April 30. ant. system to move tower approximately 500 ft. 4 and will be governed by procedures set forth to trans. site. Ann. May I. on record of conference held on April 27 (Doc. 19580). Action April 30. New AM WOR New York -Seeks CP to install new aux. stations ant. with aux. trans. Ann. May 1. Other action Applications WCJK Warsaw, N.Y. -Seeks Mod, of CP to specify MEOV's. Ann. May 7. Review board in Columbia, S.C., AM renewal Appomattox. Va.- Theodore J. Gray Jr. Seeks proceeding, denied request by Columbia Citizens 1280 khz; I kw -D. P.O. address: Box 512. Alta- WKDY Spartanburg, S.C. -Seeks CP to move Concerned with Improved Broadcasting to add issue vista, Va., 24517. Estimated construction cost ant.-trans. site to LeLand and Garner Streets, first concerning employment practices of WOIC Inc., $22,677; year operating cost $62.677. Revenue Spartanburg. Ann. May I. licensee of WOIC Columbia, or in alternative, $48,000. Principals: Mr. Gray is general manager WPRW to add certify entire to commission (Doc. 19674). and owns 82% of -FM Altavista. He Manassas, Va. -Seeks CP matter WKDE -AM Ann. May 7. Action 30. also owns WCRE(AM) Cheraw and owns 50% MEOV's to nighttime pattern. April of WDAR -AM -FM Darlington, both South Caro- lina. Ann. May 1. Final actions Fine Buena Vista, Va. -Harry R. Peyton. Seeks 1270 KAAY Little Rock, Ark.- Broadcast Bureau WPVA Petersburg, Va. -FCC notified Smiles of

Broadcasting May 141973 64 Virginia Inc., licensee, that it has incurred apparent liability of $1,000 for violation of rules by operating with excessive power, measuring power during modu- Summary of broadcasting lation and making entries in log which did not show accurately actual meter indicators. Action Compiled by FCC, April 30, 1973 May 3. Not On air Total on air Total Call letter applications Licensed STA' CP's on air CP's authorized KICE Kotzebue, Alaska -Seeks KOTZ. Commercial AM 4,368 5 13 4,385 46 4,432 WPGF Burgaw, N.C. -Seeks WVBS. Commercial FM 2,396 2 40 2,438 112 2,550 Commercial TV -VHF 504 1 7 512 9 522 New FM stations Commercial TV -UHF 186 0 6 192 40 243 Applications Total commercial TV 690 1 13 704 49 765 Educational FM 563 0 19 582 93 675 *Huntsville, Ala. -The Library Board, Huntsville Educational TV -VHF 87 0 5 92 0 92 Public Library. Seeks 89.3 mhz, 100 kw. HAAT 754 ft. P.O. address Box 443, Huntsville 35804. Educational TV -UHF 122 0 10 132 10 143 Estimated construction cost $126,200; first -year oper- Total educational TV 209 0 15 224 10 235 ating cost $58,810; revenue none. Principals Elbert L. Watson, director of library, et al. Ann. April 23. Special temporary authorization. *Melbourne. Fla.-Florida Institute of Technol- ogy. Seeks 91.1 mhz. 17 w. HAAT 92 ft. P.O. address Box 1150, Melbourne 32901. Estimated construction cost $6,000; first -year operating cost Inc. Broadcast Bureau granted 91.7 mhz, 100 kw. Fort Collins, Colo. (Gilroy Broadcasting Co. and $1,000; revenue none. Principals: Jerome P. Keuper, HAAT 587 ft. P.O. address: 400 Sibley Street, St. Beef Empire Broadcasting Co.), FM proceeding, de- president, et al. Ann. April 23. Paul 55101. Estimated construction cost $124,604; nied motion by Beef Empire and ordered that pro- first year operating cost $15,000. Revenue none. cedural dates. heretofore fixed, shall remain un- 111. Broadcasting Inc. Decatur, -Decatur Seeks Principals: William H. Kling, president, et al. changed (Doc. 19681 -2). Action May 2. 95.1 mhz, 50 kw. HAAT 500 ft. P.O. address 664 Action April 27. South Crea, Decatur 62522. Estimated construction Other actions cost $85,248; first-year operating cost $68,000; revenue $75.000. Principals: Ronald Batlerham, presi- Actions on motions Review board in West Palm Beach, Fla., FM dent, et al. Ann. May 2. proceeding, granted appeal by Sun Sand and Sea Administrative Law Judge Basil P. Cooper in Inc., one of four mutually exclusive applicants for Stanton, Ky. -Red River Broadcasting Co. Seeks Cayce, S.C. (Lexington County Broadcasters Inc. new FM at West Palm Beach, from order in which 104.9 mhz, 44 kw. HAAT 684 ft. P.O. address Box and William D. Hunt), FM proceeding, granted (residing judge denied petition to amend (Does. 273, Jackson, Ky. 41339. Estimated construction cost motion by Lexington County for continuance; re- 19(014). Action April 30. $31,070; first -year operating cost $25.000: revenue opened record; set certain procedural dates; sched- $48.000. Principals: A. Dale and Minnie F. Bryant uled evidentiary hearing for June 27 (Dots. 19568-9). Review board in West Palm Beach, Fla., FM pro- (each 50 %). Mr. Bryant is lawyer. He has interests Action May 3. ceeding, denied request by Guy S. Erway, applicant in WEKG(AM) Jackson, Ann. April 23. for new FM at West Palm Beach, to add misrep- Administrative Law Judge Lenore G. Ehrig in resentation issue involving legal qualifications and Abbeville, La.- Abbeville Broadcasting Service Sacramento, Calif. (Intercast Inc. and Royce Inter- composition of Sandpiper Broadcasting Co., com- Inc. Seeks 104.9 mhz, 3 kw. HAAT 238 ft. P.O. national Broadcasting), FM proceeding, scheduled peting applicant (Dos. 19601-4). Action April 30. address Box 610, Abbeville 70510. Estimated con- hearing for May 21 and certain procedural dates struction cost $41,141; first -year operating cost agreed upon at conclusion of hearing session held Rulemaking action $20,000; revenue $30,000. Abbeville Broadcasting is April 24 (Dots. 19516, 19611). Action April 26. license of KROF(AMI Abbeville. Principals: Paul Judge Marion. 111. -FCC proposed, in rulemaking (2.4 vice Chief Administrative Law Arthur A. Glad- Piazza, president %), Wesley Steen, presi- stone in Cedar Rapids, Iowa (Stereo Beam Corp. notice, amendment of FM table of assignments to dent (7.4 %). et al. Mr. Piazza owns office supply and KVCH Inc.), FM proceeding, designated Ad- substitute class B ch. 297 for ch. 296A as only firm in Abbeville. Mr. Steen has interests in syrup ministrative Law Judge John H. Conlin to serve assignment ta Marion, and ch. 238 for unoccupied refinery mill there. Ann. May 2. as presiding judge; scheduled prehearing conference ch. 297 in Poplar Bluff, Mo. Action May 3. Orleans, Mass-Seashore Broadcasting Co. Seeks for May 31 and hearing for July 16 (Dots. 19725- 104.7 mhz, 50 kw. HAAT 300 ft. P.O. address Box 6). Action April 26. Call letter applications 1170, Orleans, Mass., 02653. Estimated construction Administrative Law Judge David I. Kraushaar in Trustees of Davidson College, Davidson, N.C.- cost $70,226; first -year operating cost $10,000; reve- Pa. (WIOO Inc., et al.), FM proceeding, nue $10,000. Seashore Broadcasting is licensee of Carlisle, Seeks WDAV(FM). granted petition by Cumberland Broadcasting Co. North WVLC(AM) Orleans. Principals: Ralph B. Hunter, to amend application to reflect of Public Communication Foundation for president and general manager (19 %), et al. Ann. reduction balance Texas, Dallas-Seeks KOPE(FM). 23. due on certain mortgage on real property owned April by Alexander and Sylvia Contract by $15,000 to Winona, Miss. -Southern Electronics Co. Seeks sum of $6,226; by separate action, granted motion Call letter actions 96.7 mhz, 2.67 kw. HAAT 164 ft. P.O. address by Hilton, McGowan and Hilton and dismissed Northeast Louisiana University, Monroe, La.- Radio Station WONA, Winona 38967. Estimated application with prejudice (Dots. 19468 -9, 19471). Granted KNLU (FM). construction cost $20,860; first -year operating cost Action May 3. $9,620; revenue $18,000. Southern Electronics is Franklin Broadcasting Corp., Farmington, Me.- licensee of WONA(AM) Winona. Principals: Robert Administrative Law Judge Chester F. Naumowicz Granted WKTJ -FM. et al. April 23. Jr. in West Palm Beach Fla. (Guy S. Erway, et al.), E. Evans, president, Ann. FM proceeding, granted petition by Sun, Sand and WDHP Inc., Presque Isle, Me.- Granted WDHP- Gallup, N.M. -KYVA Inc. Seeks 94.5 mhz, 27.5 Sea Inc., and dismissed application, and dismissed (FM). kw. HAAT minus 134 ft. P.O. address Drawer K, as moot motion by Sandpiper Broadcasting Co. for Board of Education of Kent County, Worton, Gallup 87301. Estimated construction cost $29,800; dismissal of patently deficient application (Does. Md.-Granted WQHV(FM). first-year operating cost $17,500; revenue $20,000. 19601-4); by separate action, continued certain pro- KYVA Inc. is licensee of KYVA(AM) Gallup. cedural dates and scheduled hearing for Sept. 11 Oyate Inc., Yankton, S.D.- Granted WQHU- Principals: Raymond I. Kendal, president, et al. (Does. 19601 -2, 19604). Action May 1. (FM). 23. Ann. April Administrative Law Judge James F. Tierney in Rural Life Foundation, Olive Hill, Tenn. - *Lyndonville, N.Y. -Lyndonville Central School Oklahoma City, Okla. (All American Broadcasting Granted WQHT(FM). Board of Education. Seeks 88.5 mhz, 10 w. HAAT Corp. and KTOK Radio Inc.), FM proceeding, Sam Houston State University, Huntsville. Tex. 50 ft. P.O. address Housel Avenue, Lyndonville granted. in part, petition by All American Broad - -Granted KSHU(FM). 14098. Estimated construction cost and first -year casting Corp., to amend application, and accepted operating cost not applicable; revenue none. Prin- amendment covering new community survey and cipals: Jeremiah McDonnell, supervising principal, equal employment opportunity program; denied Existing FM stations et al. Ann. April 13. petition in all other respects; and ordered that hearing status of petitioner remain unchanged "Stillwater, Okla.-Stillwater Educational Broad- Final actions casting Organization. Seeks 89.1 mhz, 10 w. HAAT (Dots. 18954 -55). Action April 27. 43 ft. P.O. address 1224 North Husband, Stillwater Administrative Law Judge James F. Tierney in 116KC .1\t Birmingham, Ala.- Broadcast Bureau 74074. Estimated construction cost $97; first -year operaitng cost $130; revenue none. Principals: Bill Gertsen, president, et al. Mr. Gertsen is student. Ann. April 23. YOUR BEST Bend, Ore. -Juniper Broadcasting Inc. Seeks 94.1 mhz, 50 kw. HAAT 1,909 ft. P.O. address Box 590, Bend 97701. Estimated construction cost $57,011; COMBINATION first -year operating cost $35,000; revenue $36,000. Principals: Inland Radio Inc. (50 %), Gary L. FOR Capps (25 %), et al. Mr. Capps is principal of In- land Radio, licensee of KSRV(AM) Ontario, Ore., -TV and KEEP(AM) Twin Falls, Idaho. He also has UHF controlling interest in KLBM(AM) La Grande, Ore. Ann. April 23. COVERAGE Actions Centerville, Iowa -Hope Co. Broadcast Bureau granted P.O. Typical measured Pattern 121 3171 North 13th Streeet,TCentervill 52544. Peak hor power pain 3.38 Send this advertisement cost first-year Estimated construction $101,801; CCA patented TV antennas for more information CCA UHF -TV transmitters have operating cost $15,000; revenue $25,000. Principals: can provide you with the in for 10 (32.8 E. G. Faust, been service over Robert K. Faust, president %); exact pattern you require CCA RF INDUSTRIES INC. years in more than 40 locations. vice president (22.4%); Franklin G. Miller, secretary- normally - treasurer (22.4 %; Robert G. Einhaus (22.4 %). Prin- at no extra cost and P. 0. Box 315 From 15 kw to 110 kw. No other cipals own KJAN(AM) Atlantic and KCOG(AM) at a minimum of tower load- Westfield. Mass. 01085 company can match our relia- Centerville, both Iowa. Action May 2. ing! We can prove its pattern bility. at our mile long test A Subsidiary of CCA Industries Rushford, Minn, -Minnesota Educational Radio site!

Broadcasting May 14 1973 65 granted license covering new FM; ERP 21.5 kw; change TPO; ERP 50 kw; HAAT 480 ft.; condi- K13KR Quartz Creek, Alaska. Actions April 23 ant. height 1110 ft. Action April 25. tion. Action April 30. and 25. KCEE -FM Tucson, Ariz.-Broadcast Bureau WXPN(FM) Philadelphia- Broadcast Bureau KRON -FM -TV San Francisco -FCC granted ap- granted license covering use of former main trans. granted CP to change ant.-trans. location to 3901 plications by Chronicle Broadcasting Co for re- for aux. purposes only; ERP 25.5 kw; HAAT 77 Spruce Street, Philadelphia; install new trans.: in- newal of licenses in decision prepared under super- ft. Action April 30. stall new ant.: make changes in ant. system (in- vision of Commissioner Richard E. Wiley (Doc. Bureau crease height); change ERP 1.90 kw; HAAT 280 185(0). Action May 3. KPOO(FM) San Francisco- Broadcast ft.: remote control from main studio; condition. granted license covering new noncommercial FM: Action ant. pattern; ERP 245 w.; HAAT 410 ft.: amend- April 30. ment specifies main studio and remote control as WDEB -FM Jamestown, Tenn. -Broadcast Bureau Modification of CP's, Pier 46A, San Francisco. Action May 2. granted CP to replace expired permit. Action April all stations WPSB(FM) Bridgeport. Conn.- Broadcast Bu- '30. reau granted license covering changes; ERP 25 KIOU(FM) Corpus Christi, Tex. -Broadcast Bu- KVOK Kodiak, Alaska-Broadcast Bureau grant- kw; HAAT 660 ft.: retain condition regarding reau granted CP to change trans. location to north- ed mod. of CP for extension of completion date to WEEX -FM. Action May 2. west corner of Chapman Ranch, near Petronila, Nov. 10. Action April 30. Bureau Tex.: install new trans.; install new ant.; make WXCI(FM) Danbury, Conn. -Broadcast change in ant. system (increase height); change WCEA -FM Bonita Springs, Fla.- Broadcast Bu- granted license covering new station. Action May 2. reau mod. of CP to extend time for TPO: ERP 97 kw; HAAT 870 ft.: remote control granted completion. for changes, to Nov. 25. Action April 24. WDUV(FM) Bradenton, Fla.- Broadcast Bureau from 205 South Carancahua, Corpus Christi. Ac- granted CP to change trans. and studio location tion May I. WCCM Lawrence, Mass.- Broadcast Bureau 26th Avenue, East Bradenton: install new granted to 2148 Seattle- Broadcast Bureau grant- mod. of CP for extension of completion trans.: install new ant.; make changes in ant. system KCMU(FM) date for changes to Aug. 1. ed CP to make changes in transmission line. Action Action April 30. (increase height): change TPO; ERP 100 kw; WTCN -TV HAAT 450 ft.; condition. Action May I. April 30. Minneapolis - Broadcast Bureau granted mod. of CP to extend completion date to WQXK(FM) Hialeah, Fla.-Broadcast Bureau Action on motion Oct. 30. Action April 30. license covering changes; ERP 3 kw; HAAT 280granted ft. Action May 2. Administrative Law Judge Byron E. Harrison in WCPC Houston, Miss.-Broadcast Bureau grant- Bethany, W. Va., and Paris, Ohio (Bethany Col- ed mod. of CP for extension of completion date Bureau WRYZ -FM Jupiter, Fla.- Broadcast lege IWVBC(FM I] and Calvary Christian College). for changes to Aug. 15. Action April 30. granted license covering new station; ERP 3 kw; noncommercial FM proceeding, granted joint mo- HAAT 300 ft. Action May 2. KFMX(FM) Omaha, Neb.- Broadcast Bureau tion by applicants, extended certain procedural granted mod. of CP to change HAAT 1,210 ft.; WNUS -FM Chicago- Broadcast Bureau granted dates, and scheduled hearing for May 30 (Does. change transmission line. Action April 30. license covering changes; ERP 33 kw; HAAT 600 19573 -4). Action May 3. ft. Action May 2. KENW(TV) Portales, N.M. -FCC granted request by Regents of Eastern New Mexico Uni- WOJO(FM) Evanston. 111.- Broadcast Bureau Call letter applications versity for waiver of rules governing required mini- granted mod. of SCA to make changes in pro- WRIP -FM Rossville, Ga. -Seeks WQUD(FM). mum field intensity signal over principal community graming; to conduct background music service on to be served and granted application to modify CP. multiplex basis using subcarrier frequency of 67 WQHS(FMI Oswego, N.Y.-Seeks WSGO -FM. Action May 3. khz and to conduct store cast service on multiplex WPGF -FM Burgaw, N.C. -Seeks WVBS -FM. basis using subcarrier frequency of 42 khz. Action KIKN Sinton, Tex.-Broadcast Bureau granted April 30. WSLC-FM Roanoke, Va. -Seeks WSLQ(FM). mod. of CP for extension of completion date to Aug. 31. Action April 30. KDEA(FM) New Iberia, La.- Broadcast Bureau WJWS -FM South Hill, Va. -Seeks WSHV(FM). granted mod, of license covering change of licensee KSTU(FM) Centerville Utah -Broadcast Bu- name to KDEA Stereo Radio Inc. Action April 30. reau granted mod. of CP to extend completion date to Aug. 16, Action April 24. WGAN -FM Portland. Me.- Broadcast Bureau Renewal of licenses, granted license covering changes; ERP 100 kw; WAYM Smithfield, Va.- Broadcast Bureau grant- HAAT 1460 ft. Action May 2. all stations ed mod. of CP to change ant.-trans. site to 1.8 miles south of Smithfield on Route 655, Smithfield: WROR(FM) Boston -Broadcast Bureau granted Broadcast Bureau granted renewal of licenses for change DA pattern and increase height of tower CP to change trans. location to Chestnut Street. following stations, co- pending aux. and SCA when #1 to 490 ft.; condition: authority does not con- Newton and Upper Falls. Mass.; install new appropriate: WACT -FM Tuscaloosa, Ala.: WANB stitute authority to add FM ant. to #1 tower. trans.; install new ant.; make changes in ant. sys- Waynesburg, Pa.; WAYE Baltimore; WEIS Centre Action April 30. tem (increase height); change TPO; ERP 5.8 kw; and WFEB Sylacauga, both Alabama; WFTW Ft. 1,190 ft.; remote control permitted from main studio Walton Beach, Fla.; WGRA Cairo and WGRI in the RKO General Building. Government Square, Griffin, both Georgia; WITN Washington, N.C.; Boston. Action April 30. WKRG- AM -FM -TV and WMOB. both Mobile, Translators Broadcast Bu- Ala;. WNEA Newnan. Ga.; WNPT Tuscaloosa, KOPN(FM) Columbia. Mo.- Ala.: WOKC(AM) -WLMC(FM) Okeechobee, Fla.; Application reau granted license covering new station. Action WOMN Decatur, WPGA -AM -FM Perry and WSGC May 2. FCC accepted for filing applications of Chink Etherron, all Georgia; WTIL Mayaguez, Puerto TV Association, Many Farms, Ariz., for two new KLSR(FM) St. Louis -Broadcast Bureau grant- Rico; WTTC-AM -FM Towanda, Pa.; WTUG UHF translators on ch. 63, 764-770 mhz, primary ed license covering new station. Action May 2. Tuscaloosa, Ala.: WVAM -FM Altoona, Pa.; WXPQ station KOAT -TV Albuquerque, and on ch. 66. Eaton, Ga. WYNG Goldsboro. N.C.: WPJ(FM) 782-788 mhz, primary station KGGM -TV Albuquer- WRSH(FM) Rockingham, N.C.- Broadcast New York conditioned on outcome of now pend- que. Ann. April 27. Bureau granted license covering new station; ant., ing civil antitrust action in which ABC Inc. is overall height above ground 60 ft. Action May 2. party defendant and that defendant shall im- Actions mediately notify commission of final disposition WREO -FM Ashtabula, Ohio -Broadcast Bureau KO9DL grant- trans. location to Jefferson of each case. Actions April 27. Seward. Alaska- Broadcast Bureau granted CP to change ed CP for VHF translator to specify principal Road 3 miles south of Ashtabula; operate by re- Broadcast Bureau granted renewal of licenses for community as Seward -Moose Pass, Alaska, change mote control from site, 350 ft. south- WREO(AM) following stations, cu- pending aux. and SCA when type of trans., increase output power to 5 w and east on Jefferson Road. 3 miles south of FM tower appropriate: KWHN and KMAG(FM), both Fort make changes in ant. system. Action April 26. of Ashtabula; install new trans.; install new ant.; Smith and KBHC Nashville, both Arkansas. Ac- make changes in ant. system (increase height); tion May 2. KI3JS Big Sur, Calif.- Broadcast Bureau grant- change TPO; ERP 50 kw; HAAT 500 ft.; condition. ed CP to add amplifier to present equipment of Action April 30. Broadcast Bureau rescinded grant of renewal of VHF translator and increase output power to 10 license for: WTOG(TV) St. Petersburg, Fla. Ac- w. Action April 23. WMHE(FM) Toledo, Ohio -Broadcast Bureau tion April 25. granted CP to change trans. location to 10300 Estes Park, Colo- Broadcast Bureau granted Neiderhouse Road, Perrysburg township. Ohio; Broadcast Bureau granted renewal of licenses for CP's for two new FM translators to serve Estes operate remote control from studio site 4665 Ban- following stations, co- pending aux.: KS2XBR Chi- Park, Glen Haven and Glen Comfort, all Colorado croft Street, Toledo; install new trans.; install new cago; K07EE Forks, Wash.; KO4FA Lakeview. on ch. 237 (95.3 mhz) by rebroadcasting programs ant.; make changes In ant. system (increase height); West Side and New Idaho district, all Oregon; of KLIR -FM Denver and on ch. 224 (92.7 mhz) by rebroadcasting programs of KVOD(FM) Den- ver. Action April 27. K65AG Preston, Idaho-Broadcast Bureau granted CP for new UHF translator to serve Preston on ch. 65 by rebroadcasting programs of KUED- rPlease send SUBSCRIBER (TV) Salt Lake City. Action April 23. SERVICE K7SAZ Big Fork, Mont. -Broadcast Bureau granted CP to change ant. system of trans- 1 year $20 UHF lator. Action April 23. Broadcasting 2 years $37.50 WO6AA Plainfield, N.H., and Windsor and The newsweeklv of broadcasting and allied arts 3 years $50 Hartland, both Vermont -Broadcast Bureau granted mod. of license covering VHF translator to Canada Add $4 Per Year change primary TV to WRLH-TV, ch. 31, Lebanon, Foreign Add $6 Per Yaar N.H. Action April 30. Name Position 1972-1973 Cable Circleville, Utah -Broadcast Bureau granted CP's Sourcebook $8.50 for two new FM translators to serve Junction, Circleville and Kingston, all Utah on ch. 280 Company (If payment with (103.9 mhz) by rebroadcasting programs of KSL- order: $7.50) FM Salt Lake City; on ch. 292 (106.3 mhz) by O Business Address 1973 Yearbook $14.50 rebroadcasting programs of /CALL-FM Salt Lake City. Action April 27. Home Address (If payment with Marysvale, Utah -Broadcast Bureau granted CP's order: $13.50) for two new FM translators to serve Marysvale on City State Zip Payment enclosed ch. 221 (92.1 mhz) by rebroadcasting programs of Bill me KSL -FM Salt Lake City and on ch. 237 (95.3 mhz) by rebroadcasting programs of KALL -FM Salt BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 Lake City- Action April 27. K288AH Wendover, Utah -Broadcast Bureau granted CP for new FM translator to serve Wend - ADDRESS CHANGE: Print new address above and attach address label from a recent issue, or print old addres including zip code. Please allow two weeks for processing; mailing labels are addressed one or two issues in advance Continues on page 68

Broadcasting May 14 1973 66 Professional Cards

EDWARD F. LORENTZ JANSKY & BAILEY -Established 1926 - COHEN and DIPPELL, P.C. PAUL GODLEY CO. & ASSOCIATES Atlantic Research Corporation Consulting Engineers CONSULTING ENGINEERS Rd. Shirley Hwy. at Edsall CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Alexandria, Va. 22314 Box 798, Upper Montclair, N.1.07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354.2400 347 -1319 Washington, D.C. 20004 Phone: (2011 746 -3000 Washington, D. C. 20005 Member AFCCE Member AFOCE .H aber .4F('CE Member AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 1156 15th Sr., N.W., 18th St., N.W., 785 -2200 1771 N St., N.W. 2% -2315 2922 Telestar Ct. 17031 560 -6800 Suite 606 Washington, D.C. 20005 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296.2722 Member Member AFCCE AFCCE Member AFCCE Member AFCCE.

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 2029 K 711 14th St., N.W. Street N.W. Radio Cr Television BOX 7004 Washington, D. C. 20006 Republic 7 -6646 Box 68, International Airport DALLAS, TEXAS 75209 12021 223 -4664 Washington, D. C. 20005 San Francisco, California 94128 (214) 631 -8360 (3011 827 -8725 (415) 342 -5208 Member AFCCE Member AFCCE Member AFCCE Member AFOCE

JULES COHEN CARL E. SMITH VIR N. JAMES JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Frequency Surveys Suite 716, Associations Bldg. 8200 Snowville Road Computerized 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333.5562 Washington, D. C. 20036 Phone: 216 -526-4386 DENVER, COLORADO KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE Member AFCCE

E. Harold Munn, Jr., ROSNER LAMB, INC. JOHN H. MULLANEY MERL SAXON CONSULTING RADIO ENGINEER & Associates, Inc. Communications Consulting CONSULTING RADIO ENGINEER Broadcast Engineering and Engineering 9616 Pinkney Court Consultants 622 Hoskins Street Box 220 250 West 57th Street Potomac, Maryland 20854 Lufkin, Texas 75901 Coldwater, Michigan 49036 New York, New York 10019 301 - 299 -3900 Phone: 517- 278 -7339 2121 246 -3967 Member AFCCE 634 -9558 632 -2821

CHU ASSOCIATES, INC. SPOT YOUR FIRM'S NAME HERE Telecommunications Division DAWKINS ESPY contact AM -FM -TV -CATV Consulting Radio Engineers ro Be Seen by 120,000' Readers - BROADCASTING MAGAZINE Applications - Facilities Planning among them, the decision making sta- Field Surveys and Proofs Applications /Field Engineering tion owners and managers, chief engi- 1735 DeSales St. N.W. Appraisals P.O. Box 3127 -- Olympic Station 90212 neers and technicians -- applicants for Washington, D. C. 20036 am fm tv and facsimile facilities. 800 Fesler St . El Caton, Ca. 92020 BEVERLY HILLS, CALIF. for ovoilobilities (714) 442 -9459 '1970 Readership Survey showing 3.2 TWX 910 331 1178 (213) 272.3344 readers per copy. Phone: (202) 638 -1022

COMMERCIAL RADIO CAMBRIDGE CRYSTALS APPLIED VIDEO MONITORING CO. PRECISION FREQUENCY ELECTRONICS, INC. Service PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS, AM -FM -TV SPECIALISTS FOR AM -FM -TV Box 25, Brunswick, Ohio 44212 Monitors Repaired 8 Certified (216) 225 -4443 103 S. Market St. 445 Concord Ave. Directory Lae', Summit, Mo. 64063 Cambridge, Mass. 02138 SYSTEMS DESIGN -INSTALLATION Phone (816) 524 -3777 Phone 16171 876 -2810 SERVICING -EQUIPMENT BROKERAGE Ohio; over on ch. 288 (105.5 mhz) by rebroadcasting pro- in Sentinel Publishing Co., and cable firms in Mas- WAKR -TV Akron and WUAB Lorain, both grams of KSL -FM Salt Lake City. Action April 27. sachusetts, as well as in WTCR(AM) Ashland. Ky.; WKBD -TV Detroit; CKLW -TV Windsor, Ont.). KGAY(AM) Silver Spring, Md.; WGAY -FM -Wash- Coaxial Communications of Whitehall Inc. White- ington; WVQM(FM) Huntington. W. Va.; WGSM- hall, Ohio (WRNS -TV. WLWC. WTVN -TV and Other action, all services (AM) Huntington, N.Y.; WCTO -FM Smithtown, WOSU -TV, all Columbus, WUAB Lorain. WKBF- N.Y., and WQMR -FM New Brunswick, N.J. Action TV Cleveland WXIX -TV Cincinnati, all Ohio.). FCC adopted new license- renewal rules which May 3. (KDFW, require that license renewal applications be filed a Clear -Vue TV Inc., Oakland, Okla. KDCE(AM) Espanola, N.M. -Broadcast Bureau WFAA -TV. KERA and KDTV, all Dallas; KWTV four months in advance of expiration data and granted assignment of license from John Burroughs that commercial TV licensees compile annual re- Oklahoma City; KTEN Ada and KXII Ardmore, to George A. Gonzales Broadcasting Co. for $288; both Oklahoma; KTVT Fort Worth). ports (Doc. 19153). Rules also, among other re- 078. Seller: Mr. Burrough owns KRSY(AM) Ros- quirements. specify nature and frequency of an- well. N.M., and owns 70% of KRZY(AM) -KRST- Pawhuska Cable TV Services Inc., Pawhuska, nouncements stations are required to broadcast to (FM) Albuquerque, N.M. Buyers: George A. and (KTEW, KOTV. kTUL and KOED, all obligations and upcoming Okla. notify public of licensee Celine V. Gonzales (each 50 %). Mr. Gonzales is Tulsa. Okla.: KARD and KAKE. both Wichita, renewals, and they include revision of programing Fe. He is general manager of KOCO and all Oklahoma application form. Action mayor of Santa N.M. Kans.: WKY, KWTV. section of TV renewal KDCE. Mrs. Gonzales is executive secretary of that City; KDTV and KHOU, both Dallas). May I. station. Actioh April 26. Jefferson TV Cable Co., Reynoldsville borough, changes KXOJ(AM) Sapulpa. Okla.-Broadcast Bureau Pa. (request for certification of existing system). Ownership granted transfer of control of KXOJ inc. from E. Charleston Cable TV Co., Charleston county Actions K. and Melba H. Livermore (100% before. none (unincorporated areas), S.C. (WCIV, WCSC. WCBD after) to Michael P. Stephens. W. R. Stubbs and and WITV, all Charleston, S.C.; WTCG Atlanta). KHOS(AM) Tucson, Ariz. Broadcast Bureau Leland Gourley (each none before. 33íh% after). granted transfer of control of Grabet Inc. Radio Consideration: $150,000. Principals: Mr. Stubbs owns Chattanooga TV Cable Co., Chattanooga (add Enterprises from Fred L. Vance (100% before, none Stubbs Trucks Inc.. Henryetta, Okla. Mr. Stephens WHAE -TV Atlanta). after) to KHOS Broadcasting inc. (none before. owns 30% and is general manager of KHEN -AM- Red Bank Red Bank - owns and publishes -White Oak TV Cable Co., 100% after). Consideration: $805,167. Principals: FM Henryetta. Mr. Gourley White Oak. Tenn. (Add WHAE -TV Atlanta). William R. Phalen, Richard C. Phalen (each 20 %) Henryetta Daily Freelance. Grant conditioned on and Peer Pedersen (60 %). Mr. Pedersen, partner in Mr. Stephens disposing of his interest in KHEN. Daniels Properties Inc., Killeen. Harker Heights, Chicago law firm of Pedersen & Houpt. owns 60% Action April 30. Felton and Copperas Cove. all Texas (Add KXTX- TV and KDTV. both Dallas). of KLUC(AM) Las Vegas. William Phalen is direc- KCLX(AM) Colfax, Wash. -Broadcast Bureau tor and owns 10% of KLUC; Richard Phalen is granted assignment of license from Adrian DeVries Kingwood Cablevision. Kingwood. Tex. (KPRC- and owns 30% of president and general manager to Frank Szymanski. et al., for $100.0(1(1. Buyer: TV, KUHT -TV. KHOU -TV. KTRK -TV, KVRL KLUC. Action April 26. Mr. Szymanski (70 %). Mr. Szymanski is director and KHTV, all Houston: KDTV Dallas; KTVT KBHC(AM) Nashville. Ark. Broadcast Bureau and chief engineer of KGOS(AM) Torrington, Wyo. Fort Worth). granted assignment of license from R. G. McKeever Action April 30. Vumore Co. of Laredo. Laredo, Tex. (Add to Annie Nell Gathright for 575,000. Buyer: Miss KVTV Laredo, Tex.; XEDF Mexico City). Gathright is manager of KBHC. Action May 2. Jefferson Cable Corp., Albemarle county, Waynes- WINZ(AM) Miami -FCC granted assignment of Cable boro and Charlottesville, all Virginia (Add WVIR- license from Rand Broadcasting Co. to WINZ Inc. TV Charlottesville, Vs.). for 52.57 million. Sellers: Rex Rand. president, et al. Applications Rand Broadcasting owns WINQ(AM) Tampa, Fla. The following operators of cable television systems Jefferson Cable Corp.. Augusta County (unin- Buyers: Guy Gannett Broadcasting Services (100 %). have requested certificates of compliance. FCC an- corporated areas), Va. (Add WVIR -TV Charlottes- Guy Gannett Publishing Co., parent corporation, nounced May 2 (station in parentheses are TV ville, Va.). has newspaper and publishing business in Portland. signals prnnnsed for carriage): Wacco Inc.. Wayne, W. Va. (WSAZ -TV, WHTN- Augusta and Waterville. all Maine. Firm owns TV and WMUL-TV. all Huntingotn and WCHS- WGAN- AM -FM -TV Portland and WHYN- AM -FM- M & M Cable Co.. Rocklin, Calif. (Add KMUV- TV Sacramento, Calif.). TV Charleston. both West Virginia; WKAS-TV TV Springfield. Mass. Principals: Jean Gannett Ashland, Ky.). Hawley, board chairman and director, et al. FCC Televents of California Inc., portions of San Ber- also granted renewal of license, subject to certain nardino county surrounding Redlands, Calif. - Vacationland Cablevision Inc., Wisconsin Dells. engineering requirements. Action May 3. (KMIR and KPLM, both Palm Springs, KLXA Wis. (WHA -TV. WISC -TV. WKOW -TV and WMTV. all Madison. Wis.: WISN -TV, WITI -TV. WWQS(FM) Orlando, Fla. -FCC granted assign- Fontana and KBSC Corona, all California; KNXT, WNBC. KTLA. KABC, KHJ -TV, KTTV, KCOP, WTMJ -TV. WVTV and WMVS, all Milwaukee; ment of license from American Homes Stations Inc. WON -TV Chicago). to Rounsaville of Tampa Inc. for $500,000. Sellers: KWHY. KCET and KMEX, all Los Angeles; American Homes is also licensee of WVCF(AM) WVCR -TV and WHOF, San Bernardino, KTVU Windermere, Fla. Buyer: Robert W. Rounsaville Oakland, both California; XETV Tijuana, Mexico). Final actions (100 %). Mr. Rounsaville owns WDAE -AM-FM Cable Television Inc., Benton Harbor, Mich. Cable TV Bureau granted following operators of Tampa. WBJW(AM) Winter Park. WFUN(AM) (WBBM. WMAQ. WLS, WGN. WTTW and WSNS. cable television systems certificates of compliance: South Miami and WMBR(AM) Jacksonville. all all Chicago; WVTV, WMVS and WMVT. all Mil- Bucks County Cable TV Inc., Warrington town- Florida. and WCIN(AM) Cincinnati, WVOL(AM) waukee; WSTB and WNDU, both South Bend and ship. Pa.: Television Enterprises Inc.. Eden, Tex.; Berry Hill. Tenn.. and WYLD(AM) New Orleans. WSJ V Elkhart, all Indiana). Television Cable Service Inc., Perryton, Tex.; Action May 3. Telesystems. Corp.. Philadelphia; Williamson Coun- Tri -Dent Cable Services Inc.. Socorro, N.M. ty Cablevision Co., Georgetown, Tex.; Mercer WFDT(FM) Columbia City, Ind. -Broadcast KOAT -TV, -TV and WNME -TV. all Bureau granted assignment of license from Fidelity KOB. KGGM Communications Inc.. Ashburn and Sycamore, both Albuquerque. N.M. KTSM-TV El Paso, Tex.; Georgia. Actions May 2. Broadcasting Co. to Dependable Broadcasting Co. KBIM -TV Roswell, N.M. for $100,000. Sellers: J. P. Sweeney. president, et al. Cable TV Bureau granted following operators of Buyers: Stephen R. Klabon and Thomas F. Jurek Long Island Cablevision Corp. of Greenport, cable television systems certificates of compliance: (each 50 %). Mr. Jurek is engineer and announcer Greenport, N.Y. (Add WABC-TV New York). Foxboro Cablevision Inc., Foxboro. Mass.; River- at WCRW(AM) Chicago. Mr. Klabon is unem- side Cable TV Inc., Riverside. Calif.: Fairbault ployed. Action April 30. Kingston CATV Inc.. Tivoli. N.Y. (WCBS, County Cable Communications Inc.. Blue Earth, WNBC. WNEW, WABC, WNET, WOR and Minn. Actions May 2. WQTE(AM) Monroe. Mich. -FCC granted trans- WPIX. all New York; WTIC Hartford. Conn.; fer of control of 560 Broadcasting Corp. from WRGB and WMHT, both Schenectady, N.Y.; Memphis -FCC denied petition by Community Richard E. Jones, Bill O. Brink, Thomas M. Jones, WIEN and WAST, both Albany. N.Y.). Cablecasters Inc., potential applicant for Memphis et al. (100% before, none after) to WQTE Broad- cable TV franchise. requesting reconsideration of casting inc. (none before. 100% after). Considera- Cleveland Area TV Inc.. Rocky River, and Parma grant of certificate of compliance to Memphis tion: $2.3 million. Principal: WQTE Broadcasting Heights, both Ohio (WKYC-TV, WEWS-TV, WJW- CATV Inc. to operate system in Memphis. Action is owned by Greater Media Inc., which has interests TV, WVIZ -TV and WKBF-TV, all Cleveland; May 3.

Classified Advertising

Payable In advance. Check or money order only. Help Wanted Management (Billing charge: $1.00) RADIO Copy: Deadline Is MONDAY for the following Continued Monday's issue. Copy must be submitted by letter. Help Wanted Management No telephoned copy accepted. Salas Manager, $1000 reward for apprehension and development of the right sales manager. Qualified Replies to ads with a box number should be If you would like to manage a first class small market subject may turn self in and collect reward. EOE. addressed to Box Number, c/o BROADCASTING, daytime, in southwest Missouri, send all details, For details write Box E -154, BROADCASTING. 1735 DeSales St., N.W., Washington, D.C. 20036. picture, references, experience and sales record to Box E -108, BROADCASTING. Applicants: 11 tapes or films are submitted, please Needed immediately -Station Manager, Columbia, SC. send $1.00 to BROADCASTING for each package Contact G. M. Allen, Exec. VP, Radio Station WQXI. to cover handling charge. Forward remittance CCA Regional representatives. Expanding services, 20 803 -252 -8659. We are an Equal Opportunity Employer. separately. All transcriptions, photo, etc., year, community club awards, has created openings addressed to box numbers are sent at owner's risk. East Coast, Midwest, West Coast. Full -time travel, BROADCASTING expressly repudiates any liability some weekends. Substantial guarantee against com- Help Wanted Sales or responsibility for their custody or return. missions provides unlimited financial potential for in- starter; direct own sales efforts; Rates, classified listings ads: dependent, self ability, largest broad- management (AM /FM/TV); local, re- One of 1he nation's finest and group selling station in the -Help Wanted, 404 per word -$5.00 weekly mini- gional national advertisers for CCA concept of adver- casters has two openings at its top station Mid. mum. tising /merchandising /public relations. Must have abil- west. We are looking for experienced sales profes- a major market. -Situations Wanted, 304 per word -55.00 weekly ity to address and enthuse large groups of clubwomen. sionals ready for advancement to minimum. Good personal appearance, current model car, neces- Rush your resume to Box D -278, BROADCASTING. -All other classifications, 504 -per- word -$5.00 sary. Written application only, including complete weekly minimum. business personal resume; recent snapshot. Training Conscientious, sharp salesman for rapidly growing SE period immediate. Personal interviews required. CCA, New York State market. Excellent account list and -Add $1.00 for Box Number per issue. Inc. Box 151, Wesport, Conn. 06880. draw, EOE. Box E -68, BROADCASTING.

Broadcasting May 14 1973 68 Help Wanted Sales Help Wanted Announcers Help Wanted Technical Continued Continued Continued Chief engineer for AM-FM in major East Coast market. Salesman. Are you ready to take the big step toward Eastern Top 40 needs Up- Tempo, cookin' pro. Com- Must be thoroughly experienced in all phases. No a major market sales manager job that can put in the petitive major market. Excellent pay. Experienced announcing. Excellent working conditions. Immediate. $50,000+ bracket with matching headaches and re- entertainers only. Send tape, resume and picture to Send resume Box E -104, BROADCASTING. sponsibilities? All you need is the opportunity? Box E -105, BROADCASTING. We're listening. Tell us why you think you're capable Chief engineer and some air personality work for and ready. Send your "sell" to Box E -155, BROAD- Wanted intelligent third for night time talk show in Virginia Contemporary AM and automated Stereo CASTING. Upstate New York. Salary and sales commission and FM. Air check, resume with first letter. Box E -139, fringes. Steady job for right person. Send resume BROADCASTING. Salesman /dj. Progressive Country station. $110 plus and tape to Box E -113, BROADCASTING. commission. Send resume, tape: KPEP, San Angelo, WSRS, W Mess. Immediate opening, experi- Texas 76901. Leading Soul station in Eastern major market looking enced chief engineer for pioneer in FM Stereo. New for experienced disc jockey with personality. Send facilities now under construction. Send resume and Ideal place for salesman to move up to bigger mar- tape, resume and pictures to Box E -118, BROAD- salary requirements in first letter to Edward Juaire, ket or big city salesman to move his family to a CASTING. Director of Engineering, KQS Broadcast Services, Box beautiful vacationland where there are no big city 927, Fall River, Mass. 02722. 617.677 -9477. An Equal problems. Contact Charlie Persons, Station KVBR, Maryland station looking for a first phone man. Must Opportunity Employer. Brainerd, Minn. 56401. be willing to do announcing or engineering on any shift. Box E -126, BROADCASTING. First phone man to read meters at transmitter. Any Experienced Sales Manager needed for Radio Station age. Will train beginner. WAMD, Aberdeen, Md. WIST in Charlotte, NC. Contact G. M. Allen, Execu- California coastal market. All new staff. Disciplined 21001. tive VP, Radio Station WIST, 704- 376 -3511. We are personalities who are topical but play much more an Equal Opportunity Employer. music. Start $530 month. Send tape, resume to Box Florida Coastal station has opening for chief engineer- E -133, BROADCASTING. announcer. Pleasant living by the ocean. Opportunity Excellent opportunity. Established AM -FM stations. for advancement with air media group. Must be cap. Salary, bonus. Need resume, sales record. WLBC, Station in West seeks nation's communicators to able of maintenance on AM and FM, reasonably good Muncie, Ind. 47302 or phone Jack Craig, 317- 288.4403. build talk formal. Pros creative younger geniuses announcement for MOR Pop format. Send tape and Equal Opportunity Employer. tape to Box E -136, BROADCASTING. resume to Hudson Millar, WIRA, Ft. Pierce, Fla. Equal Opportunity Employer. Salary plus commission. Move up to sales manager. #1 rated Modern Country medium market outlet in miles NYC in heart Sussex County Playboy Virginia needs first phone announcer familiar with 60 of Engineer-announcer. First class man who can do some Gorge Ski recreation area. Full time Country Music, copy, production. Air check, resume, Club /Great maintenance and is interested in doing an afternoon "Town N Country" Edwards, references first letter. Box E -145, BROADCASTING. format. Jay WSUS, Country -Western show and assist with major news- Franklin, N.J. casts. AM-FM operation. WJWL Funny -Talk radio needs you. Top rated controversial -WSEA, Georgetown, Dal. Full health benefits and profit sharing plan. sales soon talker in top ten. Box E -148, BROADCASTING. Excellent product needs person. AM/FM Phone Mr. Scott, 215- 326 -4003. to split, requiring expanded force. We sell a lot, and WTSV, 24 hour Modern Country station is looking for stable, we sell soft, up at Claremont, NH 03743. EOE. for experienced jocks. Must be able to follow format. Chief Indiana AM -FM. Phone 812- 482.2131. Medium market Chicago suburban FM station (WKKD- No prima donnas or floaters. An Equal Opportunity FM) searching for top notch salesmen with experi Employer. Send tape and resume to Bob Grenman, Help Wanted News ente. Liberal commission for qualified producers. PD, KSSS, Box 2589, Colorado Springs, Colo. 80901. Beginners need not apply. For interviews, call Chuck Wanted: Aggressive News Director for central Florida's Filippi at 312.898-6668. Immediate opening. Lost our morning man to Cin- fastest growing radio station. This man must have a cinnati. If you're "personality plus" and strong on hungry appetite for news gathering, writing, rewriting Experienced radio salesman. Station is new so must production, contact Edd Robinson, WAME. 704 -377- and reporting. The man I choose must also be able 5916. be capable of building new accounts plus PR. Area to handle those under him as well as he handles him- has great potential for aggressive, steady salesman self. Rush tape, resume and picture to Box D -204, with proven record. Send complete resume with refer. Fast growing station in booming Florida market needs BROADCASTING. ences to WZNG, Box 1458, Winter Haven, Fla. 33880. evening personality! Bright MOR style. New control tape and facilities and happy staff. Send resume im- News bureau manager, 12,000 enrollment state uni- Salesman. Self starter for west central Wisconsin AM- mediately to: Jerry Peterson, PD, WBJW Radio, Box versity, MA degree preferred, must have practical FM. Good management potential. Contact territory, 7475, Orlando, Fla. 32804. broadcast reporting experience, will advise weekly Steve Noetzel, Box 208, Durand, Wisc. 54736. 715- student newspaper, possibility of 672 -8989. some teaching. WDVR.FM, Philadelphia has a fulltime opening on Equal Opportunity Employer, faculty salary scale, ex- its announcing staff. If you have an excellent voice cellent fringe benefits. Reply Box D -255, BROAD- Help Wanted Announcers and can deliver a believable commercial and news- CASTING. cast send tape and resume to Dan Wachs, WDVR -FM, 10 Presidential Blvd., Philadelphia, Pa. 19131. Growing Florida group needs 1st ticket men /women. Aggressive news and information net affiliate in All eirshifts. Engineering, sales, for future expansion. major Midwest market seeks experienced newscaster Personality. Preferably morning man needed for All fringes with a straight company. Write Box C -162, with solid, authoritative delivery. Salary $13,500- Adult Contemporary format. Mature, and experienced. BROADCASTING. 15,000. Send resume and air check to Box E -10, Need by mid -May. Good salary, benefits. Tape and BROADCASTING. reference to John Duncan, WOIO, Canton, Ohio Strong air personality for #1 top 40 station in West- 44708. ern medium market. Must have good personal char- Equal Opportunity Employer. Major Southeastern 50KW seeks a public affairs iented News Director acter, creative talent, production ability and willing- Area's top Uptempo MOR looking for midday creative resume in news, documentaries, and r capable of directing ness to take direction. Send air check and personality. Strong on production. Excellent pay, bene- to Box C-179, BROADCASTING. and leading a news team. Also seeking an aggres. fits, working conditions. Married preferred. Pro and sive experienced newsman. Excellent starting salaries references a must. Call Bill Erb, WRIE, Erie, Pa. and fringe benefits. An Equal Opportunity Employer. A with first in the fpbulous Florida Keys. 814-796.6777. Box E -59, BROADCASTING. Experience preferred. Send photo and resume. Box E -6, BROADCASTING. You are now in a top 75 market, going nowhere News Director for immediate position at Soul station. with Progressive or bored with Top 40. We are seek- Past experience required, also opening for experi- Expanding Top 40 ng e musically -aware opinion leader for night shift. Southwest biggie, looking for pro enced announcer. Send tape and resume to Box E -78, jock with production, adult oriented. We have our Tape and resume to Larry Berger, WRIF, Detroit, BROADCASTING. part together -how about you? Box E -20, BROAD- Mich. 48219. No calls, please. An EOE. CASTING. News director, some sports, TV Metro and board work. -Atlanta market 5,000 watt C&W format. Prime Pleasant college community, present director goes to Contemporary station in large market needs experi- drive time slot vacancy. Send air check and resume: AP, June I. KMCD Fairfield, Iowa 52556. enced morning personality, excellent salary, fringe Box 752, Forest Park, Ga. 30050. benefits. Send tape and resume. We are an Equal We are expanding our news operation which creates Immediate opening a phone Opportunity Employer. Box E -32, BROADCASTING. for Contemporary first position for ambitious, aggressive, good voiced news- personality for no. 1 station in Conn. market, Call man. Tape, resume and salary requirements to Perry PD at 203.887 -1613. An Equal Opportunity Employer. Southern full tima AM in small college town seeks St. John, KSO, Des Moines, Iowa 50317. Equal Op- portunity Employer. good Top 40 night time announcer. Will accept am- Broadcasting school needs professional announcers in bitious, hard working beginner. Equal Opportunity Southeastern US as part time admission representa- Employer. Box E -62, BROADCASTING. Newsman to gather, write and local news. tives. This earning opportunity is offered deliver excellent Must have good diction and be able to type. Prefer Brown a by Institute, subsidiary of Columbia Broad- experience, but will consider promising Great talk personality pro that's what we're looking Brown Institute is an accredited beginner. casting System. Send tape, picture, resume and salary requirements for. To 15 market Equal Opportunity Employer seeks Association Trade and Technical school, National of to Harley Drew, WBBQ, Box 1443, Augusta, innovative, aware talk personality for is time Ga. top rated MOR Schools. Employment part in the locality 30903. Equal Opportunity Employer. Minority appli- station with night talk entertainment objective. Send where the announcer is now working. If interested cations encouraged. tape, resume and salary requirement to Box E -74, please send a short resume to Larry Mullenhagen, BROADCASTING. Brown Institute, 1920 Purdey Ave., Miami Beach, Newsman Fla. 33139. who can satisfy the public's need to know . a challenging position in a stable, professional Top money for good announcer. Excellent opportun- organization. If you have news sense, can smell, dig, ity. Professional sound. Programed Modern Country. Milwaukee area. Please see our ad under Miscel- laneous. Broadcast Performance Service. 463 -1900. h, write and present news for a contemporary South central Arkansas. Modern equipment. Tight operation send tape and resume to WSAR, Box 927, format. Production. $175 per week start. Advance- Fall River, Mass. 02722. An Equal Opportunity Em- ment for an energetic, dedicated man of ability. Help Wanted Technical ployer. References required showing good experience rating. Send air check and resume to Box E.90, BROAD- Chief engineer for like new non -directional AM and Newsman: experienced newsman for station strong CASTING. automated FM. Southwest resort area. Full mainte. on news and public affairs. CBS affiliate. Good salary nance. Light air watch. Excellent working conditions. and benefits. Send tape and complete resume to Morning man -sales: Great opportunity for bright Medium-small market. Local ownership. $800 per News Director, WSOY, Box 2250, Decatur, Ill. 62526. sounding orning man who knows the great Pop month start. Successful operation. Write Box D -261, Music from the thirties up. And who can sell on BROADCASTING. Experienced newsman who knows how to make con- the street. Station is heavy nostalgia located in tacts, can dig for a story and believes that news Northeast one hour from Philly. Two hours from Engineer Supervisor for major market Eastern states is more than an accident or robbery. Send tape and NYC. Send resume and tape to Box E -96, BROAD. top references. Applicants mail resume to Box D.279, complete resume including references to WZNG, Box CASTING. at BROADCASTING Magazine. 1458, Winter Haven, Fla. 33880.

Broadcasting May 14 1973 69 Help Wanted Situations Wanted Situations Wanted Programing, Production, Others Announcers Continued Announcers Continued

Controller /Accountant for radio network operation. Florida east coast, attention! 1st phone 11/2 years New England area: mature, married, announcer, good Qualifications must include college degree and media experience with Adult Top 40 and Progressive for- voice, 10 years experience. Interested in Easy Listen- background. Total responsibility for overall operation mats wants job in your area. No drifter, $140 per ing, Good Music, Adult, AM or FM. Also interested of accounting department. Salary commensurate with week gets it together. Available 25 May. For more in further news experience. Salary negotiable. Box ability and experience. Rush resume, picture and info call 301 -268 -1994, before noon daily. E -117, BROADCASTING. references to Box E -153, BROADCASTING. Beginner-but very professional. Trained by profes- Help -being buried alive by lack of interest and Women for position as continuity and production sionals. Ist phone. Have talent will travel. Kenneth negative feedback from management. 10 years ex- director. Will train qualified person. EOE. Send back- Williams, 1738 15th St. #135, San Francisco, Calif. perience. Adult Top 40. Progressive MOR. Stereo ground details to Box E -156, BROADCASTING. 94103. Rock. Ready now and will improve. Box E -122, BROADCASTING. Production man /d). Progressive Country station. $120. Contemporary Rock jock ready to smoke in medium Send resume, tape, samples KPEP, San Angelo, Texas or large market in Rockies or Midwest. Seven years want a station that wants something different and 76901. experience. First phone. College degree in broadcast- believes that personality and wit are the most im- ing. Strong in music, sports, background programing, portant qualities of radio today. I don't believe that Florida coastal station has opening for copy writer. dependability and desire. Resume references. Air you can sample me by audition or tape, but if you Fred 22nd Ave., Experience not required. Must be good typist. Send check available from Leemhuis, 2626 give me two weeks at your station I will warm up copy samples Hudson Miller, WIRA, Ft. Pierce, Fla. Monroe, Wisc. 53566. Phone 608 -325-2853. to the hottest thing you've ever had on your fre- An Airmedia Station, Equal Opportunity Employer. quency. Grad work in Psych. Rock and some talk DJ, tight board, good news, commercials, 3rd phone. preferred. Write 5308 -E Goodnow Hill, Baltimore, WJBC in Bloomington, Ill., is looking for a Produc- Can follow direction. Willing to go anywhere. Box Md. 21206 or phone 301- 483-5307. tion Manager who will double as a late- morning C.106, BROADCASTING. adult -appeal personality. The scope of the ¡ob and Nice Jewish boy! 5 years experience, MSU grad, Top the pay are much larger than our market size would A , news and music. Bright, creative, copy. or Progressive Rock, will relocate. Salary negotia- indicate. But so are the requirements. If you're good writing production capabilities. Experienced, tight ble, tight board, some writing experience. Single, and can communicate with an over -30 audience, send board, 3rd endorsed. Sales training and experience. Don Cohen, 17247 Alta Vista, Southfield, Mich. 48075. a tape to Don Munson, Program Director. No phone Wide knowledge of music. Up tempo MOR, Jazz, 313 -557 -4912 or 313 -566-4640. calls. R&B preferred but can do it all. Hearing is believing! Box D.248, BROADCASTING. One month's work free for chance to break into radio Position Open- Chairman, Dept. of Mass Communica- at age 41. Want chance to work on air. Harrison tion. Areas covered: communication theory, ournal- Midwest Top 40 pro wants to move South, perma- Vickers, 315 Chippewa St., Greenville, Ohio 45331. ism, photography, radio and television broadcasting nently. 3rd, financially secure. Box E -30, BROAD- 513.548.6426. and speech. Master's or equivalent; background in CASTING. all areas with teaching experience in at least one With one years experience, jock looking for Progres- area; experience in management. Salary range: Big Billy Dee is ready for something and someplace sive Rock or Top 40 gig and first big break. Prefer $11,300 -$18,000. Send applications to: Professional nowt Top 40, MOR sounds great. 3rd phone, experi- Ohio or surrounding states. Bill Harman, 4960 Med- Personnel Records Clerk, Lane Community College, enced and dependable. Box E -101, BROADCASTING. field Way, Columbus, Ohio 43228. 614 -878 -5895. Eugene, Oregon 97405. Applications must be post marked no later than May 25. Professionally trained announcer, some experience. Wanted Technical Third, good music background. Will relocate. James Situations Situations Wanted Management Krause, 1314 Mississippi St., La Crosse, Wisc. 54601. 608. 784 -7080. Darn good married, Florida chief maintenance -only engineer. 20 years dog house, seeks escape route. If you aren't satisfied with your station let me ex- Five figures. Box E -152, BROADCASTING. plain my successes and abilities. Explanation is free. 3rd endorsed, 21/2 years college radio experience seeks small market station. Any format, will relocate. Box E -114, BROADCASTING. Rich Thomson, Rt. I, Harper, Kansas 67058. 316.896- Middle age first license technical only. Need work. 2232. Ken MacGregor 305- 751.2083, 840 NE 78th St., Miami, Professional operations and sales management team Fla. 33138. desires full charge challenge one station or group. Creative college grad with 2 years college Investment for part of action. Box E -124, BROAD - experi- CASTI NG. ence. Top 40/MOR preferred. Knows radio, tight Situations Wanted News board, will relocate. 3rd endorsed. Pete Loewenheim 8815 Brierly Rd., Chevy Chase, Md. 20015. 301.652- GM needs new challenge. All around professional. 4312. Mature and dependable sports director who can cover Sales, profit, programing and people oriented. AM or it all. Also broadcast journalist. Would like oppor- FM in medium or major market. Prefer West Coast. tunity in both media. Years D Want that first break! 3rd, prefers South, any format. of experience. Box -160, Let's talk. Box E -127, BROADCASTING. BROADCASTING. Contact Robert Wolf, 806- 372 -9234, 4507 W 3rd. Amarillo, Texas. Would you believe that your station can be most Young Blackman, 5 years experience, Indiana Univ., listened to, most highly respected and still be most major, experienced Fat Cowboy now available. Traditional or Mod. 3rd. broadcasting as News Director, have something navel Box anchor and street reporting. no Frank Farrell, Box 232A, Quincy, Calif. 95971. 916- Married, children. E.!28 BROADCASTING. Presently employed, references. Box D -219, BROAD- 283 .0825. CASTING. Creative manager- program director. Put current sta- Dan, 21 years old, 2 years experience college and tion on air. Familiar public and commercial radio. Radio, TV anchorman and talk host wants radio news College and grad school 25 years old. 7 years in commercial TV and radio. 3rd endorsed, Associate references directorship. Would consider reporter position in radio -TV. 2 years manager. Mark Ackerman, 1951 degree. Resume, tape, and available. Pre- prestige metro station. fer Boston area. Dan Alexander, 90 Eventide Lane, Excellent references. Box E -12, Annalane Dr., Streetsboro, Ohio 44240. BROADCASTING. Levittown, Pa. 19054. 215- 945 -7236. Am now man in small market station, ready to be #2 Broadcasting grad with performing arts Knowledgeable sportscaster- newsman available now. 10 years experience. Education, family, commu- degree, 3rd #1. endorsed, looking for announcing, plus. Excellent Three years pbp baseball, basketball, football. Broad- nity minded. Prefer Rockies and West. References and cast Resume voice 3 years V. degree. and tape available. Box E -3t, resume available. 602- 779 -1926 evenings. professional. A. communicator. Partial to NE. Will consider everywhere. D. Flewel- BROADCASTING. ling, 3507 Oakwood, Ann Arbor, Mich. 48104. 313- Call my answering service if you want someone 971 -2675. Proven creative, award winning news and talk show who runs a station as if he owned it himself. Leave broadcaster, writer, reporter available immediately as name and /or number. 305. 733 -7837. Experienced, articulate, versatile and black. Young, news director or major market newsman. Extensive happy sounding soul jock now available. For tape radio, newspaper, general writing experience. Some TV. Box E -87, BROADCASTING. Situations Wanted Sales and resume write Box D -113, BROADCASTING. Newsman seeks relocation to medium salesman available soon. Thor - Professional (Top 40) personality, four years, large or large Mid- Experience, dependable western market. 8 years medium or major only. References. Box D -135, radio experience. BA Political oughly conversant with local, regional, agency sales. Science. Excellent voice, includes radio, TV, Cable. Capable an- BROADCASTING. delivery, writing ability. Background Married, stable. Box (.106, BROADCASTING. nouncer. First phone. Family man, presently employed. Excellent references. Box E-66, BROADCAST- Experienced, Prog. Rock, together voice and board, News Director years ING. desires any location. Box E -2, BROADCASTING. -13 experience wants move West. Available June interviews. Box E -112, BROADCAST- ING. Situations Wanted Announcers A sr/newsman varied experience major market East Coast all news station. Currently employed, Pro- Northern gressive FM Southeast. Sires to combine talents. Calif.: Intelligent, young man available for both news. Interested Reliable first ticket announcer, nine years experience Prefer Southwest or Mexico but will consider West in vacation relief. Seven years ex- in all phases of radio. Looking for good town and Coast (medium market) 29, married. Tape and resume perience, B5 Journalism, 25, married. 415 -825-4140. in. relocate. D BROAD. Box E -120, BROADCASTING. climate to settle Will Box -188, on request. Box E -28, BROADCASTING. CASTING. Young pro In love with radio and sports. Play -by-play of any- and family man looking for spot in medi- thing. Also Experienced Rock jock. 1st phone, looking for Florida's um or large market radio in the West. All formats experienced dj. Available immediately. Will go virtually anywhere. Salary no problem. east coast or California. Will consider other. Please considered. Tape and resume tells all. Box E -49, Box E -123, BROADCASTING. send station profile with reply. Chris E. Stevens, Box BROADCASTING. D -230, BROADCASTING. I think, read, write, invent, organize and produce. 6 year personality pro seeking a mid -day or all - Six news experience in Seeking ing job anywhere in the US. Graduate night gig in top 30 market. Two way radio experi- years top 20 market. Dedi- cated to affairs. of two broadcast schools. First phone. Versatile, de- ence with fantastic store of knowledge, especially public Master's Degree. 26 and married. Minimum salary? 512,000. Box E -129, BROAD- pendable. Prefers MOR but do any type of sports, music and Box E -98, BROADCASTING. will trivia. CASTING. format. Approximately 11/z years experience. If In terested, D write Box -275, BROADCASTING. A - 23 years experience, 46 years old. De- Wanted: an organization that takes pride in its sports sires Good Music station, but consider MOR. will coverage; not just any sports job requiring a voice, Box E -99, BROADCASTING. A first phone. Handles news well, excellent but a place that understands the value of preparation play -by -play, good sales background. Presently em- and dedication. If you're that organization, then I'm ployed. Desire announcer sales post with non screamer Major market MOR pro seeks relocation. 16 years that man who will make your sports department in small to medium market. Box E -67, BROADCAST- experience including PD. Available in July. All something to be proud of. Box E -134, BROAD- ING. markets considered. Box E -100, BROADCASTING. CASTING.

Broadcasting May 14 1973 70 Situations Wanted Help Wanted News Continued TELEVISION Technical Continued

First love is sports. Experienced play -by -play sports- Help Wanted Management Assistant engineer wanted for small VHF in the caster for basketball, football, baseball. Two years Virgin Islands. Full color with ABC affiliation. Knowl- radio, radio. edge of transmitter a must. Knowledge of color college two years commercial Also Executive development program. Major broadcasting sports reports, news. Top references. Box E -147, cameras and IVC VTR's helpful. $800 per month. corporation is seeking for 2 BROADCASTING. candidates year executive Reply to General Mgr., Box Y, Christiansted, St. Croix, development program that will lead to responsible USV 1 00820. management position at end of training period. Strong Aggressive top market news and public affairs direc- interest in sales necessary. Mail resume to Box D. The a tor desires change. 17 years experience plus knowl- 332, BROADCASTING. An Equal Opportunity Em- Educational Technology Demonstration, satellite edge of FCC and licenses. Major awards. Best refer- ployer, project of the Federation of Rocky Mountain States, ences. Box E -151, BROADCASTING. seeks to employ qualified personnel for e full TV studio operation in Denver, Colo. Experienced studio Assistant to the president. Expanding communica- and control room personnel are invited to send re- Campus radio news director seeking career in broad- tions company with television, radio, newspaper sumes and other pertinent information to the etten- cast Michigan State Univ. Communica- journalism. and cable TV interests is seeking candidates Director, Production Com- tions Available June. Phil Porter, 2B7 Mayo, for this tien of Mr. Gene Linder, graduate. newly created position. Qualifications include col- ponent, Federation of Rocky Mountain States, 2480 E. Lansing, Mich. 517. 355.3738. lege degree and media sales experience. Under mini- West 26th Ave., Denver, Colo. 80211. No phone mum supervision, must have ability to formulate calls, please. Salaries commensurate to experience McLendon trained, 15 year broadcasting pro, seeks and execute corporate policy while maintaining good and qualifications. Equal Opportunity Employer. news director operations manager position in major relationships with company executives. $32,000 salary also consider telephone talk medium market. Will plus profit sharing and bonus. Mail confidential Full time film /video tech. manager. Growing film/ FCC phone. Area show. first unimportant, operation resume to President, Box E -95, BROADCASTING. (univ.) New York Metropolitan Charles Beach, 7271 Ferguson, Apt. 1086, Dallas, television department is. area. Maintain equipment, set up studio, assist pro- Texas 1- 214 -321 -0001. Operations Manager for top 30 market station located ductions, working knowledge film /television pro- in Southeast. Must have track record that can be duction equipment ability perform minor repairs es- 4 years experience. MA Degree. Ron Colp, 3460 verified to your ambition, dedication sential. Send resume Paul Pitcoff, Director, Film 44070. 216 -7612. prove and suc- Dawn Dr., N. Olmstead, Ohio -777 cess as an Operation Manager. Send complete resume Television Media Center, Adelphi Univ., Garden City, to Box E -131, BROADCASTING. We are an Equal N.Y. 11530. Experienced and dependable sports director who is Opportunity Employer. enthusiastic about local events and knowledgeable experienced transmitter su- sports picture. Experienced in Educational network seeks about the national pervisor for transmitter site. Send resume, salary re- most phases of radio work. Will accept combination Help Wanted Sales Engineer- almost anywhere for right quirements and availability to Director of position. Will relocate ing, Iowa Educational Broadcasting Network, Box opportunity. Patrick HoIlan, 111 N. 34th St., Rich- mond, Ind. 47374. 317 -966 -5365. Experienced salesman. Preferably TVB trained. In- 1758, Des Moines, Iowa 50306. terested progressing to management with an Aggreuive NYU journalism student seeks summer aggressive n Southwest station that is flagship of Position open immediately: maintenance technician copy writing experience in NY, NJ area. Also all growing group of stations. Great location to raise a for Ampex 1200 video tape machine, Phillips PC aspects of broadcasting. Pay not important. Michael family and for outdoor recreation. Send resume and 70 telecine. Minimum 5 years experience. Responsible Linder, 5 -11 University PI., NYC, 10003. 212. 260.5906. salary history to Box E -91, BROADCASTING. An for installation, operation and maintenance of this Equal Opportunity Employer. equipment. Salary commensurate with experience. Please phone: Abram Staggs, Operations Manager, Situations Wanted Editel Productions Inc., 1920 N. Lincoln Ave., Chi- Successful VHF station in small Southwest market cago, Ill. 312 -649 -9707. Programing, Production, Others needs successful local TV salesman for sales manager position. This position considered proving ground for Score! Experienced sports expert looking for fulltime advancement into top management in expanding Position open immediately: video switcher with sports with heavy play -by -play, 33, college, family. television group. have high maintenance ability for network feeds. Minimum 2 Must performance back- with experi- Have done pro baseball, college, high school football, ground in sales and capabilities to manage small years experience. Salary commensurate Please Abram Stagg:, Operations Man- basketball. Box E -18, BROADCASTING. staff in continued growth. Excellent area, great ence. phone: climate, recreational opportunities for your family. ager, Editel Productions Inc., 1920 N. Lincoln Ave., Program Director. Now top 100 market MOR. 12 year Forward complete employment history and track Chicago, Ill. 312. 649 -9707. pro, all formats. Family man. Box E -109, BROAD- record. Equal Opportunity Employer. Reply Box E103, CASTING. BROADCASTING. Chief engineer for color TV station Honolulu. Excel- lent opportunity for advancement. Call Klaus Binder, you need a good operations manager or program 202 -265 -4734. If Top station in California's capitol city has opening . . , we should Box E -115, BROAD- director talk. in retail advertising sales. Experience in TV or out- CASTING. standing performance in related field desirable. Send Help Wanted News concise resume and letter describing yourself to Is there a radio station or production house that Roger Cooper, KCRA -TV, Box 33, Sacramento, Calif. needs creative talent? I'm working major market in a Weekend anchor, three days e week utility reporting, 95801. No phone calls please. top Must ¡ob that requires very little thinking. I have produc- up and coming news dept. in 25 market. tion awards plus number one rating on AM drive take hold of limited weekend staff and prepare block- newscasts. Also, chance to fill in for main time. I want d¡ or production. I'm not a beginner Help Wanted Technical buster so unless it's a serious reply don't waste your time. anchorman. Must, above -all, be a good newsman and video tape and resume together I would like Denver or Calif. All serious replies superb writer. Send considered. Box E -116, BROADCASTING. Two well qualified engineer trainees for Texas sta- to Box D.254, BROADCASTING. tion. Box 0.263, BROADCASTING.

Young, experienced PD -SM wants major PD gig. On air ¡ list for film documentary, news feature to top of medium Midwest mar- producing and hosting studio VTR Brought obscure FM Electronic maintenance technicians. Major television production. Capable ket. Know Progressive Top 40, MOR. Single, BA. programs. TV information unit, Mid -Atlantic univer- network in Los Angeles is seeking experienced tech- Box E BROADCASTING. BA required. FOE. Resume to Box E -77, BROAD- -142, nicians with AA degree or equivalent. Please send sity. CASTING. resume including salary history to Box E -144, BROAD- Washington Rap -Fort Fumble is no labyrinth for this CASTING. Washington pro. Former agency vp, government ex- Anchorman -news producer. Southeastern network af- ecutive and network correspondent will represent filiate seeks leading television anchorman to join a group or few stations. You can have your own Mr. Experienced engineer for AM -FM -TV operation. Studio high quality, aggressive news department. We want Inside. Box E -149, BROADCASTING. and transmitter assignments, FM automation. First a hard worker who knows the news business and class license required. Equal Opportunity Employer. who will not be satisfied with anything less than a Box E Yeu already have Top 40, Soul, CBW, Easy Listening, -146, BROADCASTING. number 1 rating. Send resume and VTR to Box E -130, MOR maybe even a Progressive Rock station in your BROADCASTING. I've this market. Man what are you waiting for? got Immediate opening for director of engineering for Progressive Music format that will hit both the hip Immediate opening news director- anchorman. If you or market. established chain of mountain time zone AM/TV black and white audience in medium major station including microwave relay system. Must have are currently the number two or three man in your I or write Mike Valgus, have proof. Call 215-372-9795 heavy work experience in these areas plus manage- news dept., this may be for you. Must have strong Reading, Pa. 19602. 514 Bingaman St., ment ability. Send resume and salary requirements on -air ability. Send resume, salary requirements and to Box E -150. An Equal Opportunity Employer. VTR or film audition in first letter. Send to General Former Billboard award winner, seeking medium, Manager, WAOW -TV, Wausau, Wisc. 54401. large market. 4 years, good production, voices. Jerry Kansas. 316-686- Assistant Chief, must be experienced with mainte- Schwemmer, 2226 Bluff, Wichita, Midwestern network affiliate seeking experienced TV 6186. nance of VTR's color cameras, audio, UHF transmitter. Write: WGNO -TV, Int. Trade Mart Bldg., New meterologist, two daily weathercasts. Must be effec- in addition to being knowledgeable Orleans, La. 70130. tive personality Hard working, aggressive, young man to learn ropes in meteorology. Will work in well equipped weather of broadcasting. Wish to move out of print media. BS station. Telephone 812- 232 -9504. degree. Good thinker, creative. Ready to be groomed Television Systems Engineer -If you are a television to your needs. Will relocate. Richard Schulze, 3019 systems engineer with a track record in designing Photographer. Opportunity for TV news photographer N. 79th Ave., Elmwood Park, III. 60635. 312-453- color television studios, master controls, RF and base - with major market station. Minimum of one year 0160. band distribution systems, surveillance system and photographic work experience required. We are look- specification writing. If you have equivalent design ing for a dedicated rising professional. Send resume Tep 40 or CW. 7 years experience. Presently station experience in broadcast television or a top CCTV to William Tucker, News Director, 3415 University manager, program director Top 40 FM. Mark Acker- business, industrial or educational operation. If you Ave., St. Paul, Minn. 55114. man, 1951 Annalane Dr., Streetsboro, Ohio 44240. want to advance your professional future by working with the leading television and audiovisual consult- Sharp spot creator -automation talent -personality jock. ing and design firm in the field having offices in Help Wanted 1st phone. Dept. 6, 47 High St., Newburyport, Mass. New York, Los Angeles, and Brussels, and which is Others 01950. working on the cutting edge of the state of the art. Programing, Production, If you want to work In New York City, where the Radio essential to this personality. Aware of its de- action is, with top professionals, on projects which Promotion manager for major group station in West mands. Trained 24 year old family man. Reliable, are setting the trend. Send your resume and salary Coast's most exciting city. Need creative man or quick to learn. No air experience but good broad- history in confidence, to Mr. H. Wilke, Hubert Wilke, woman, familiar with production techniques, pro- cast sense. Willing to move anywhere. 3rd endorsed. Inc., 347 Madison Avenue, New York, New York. graming and media placement for responsible posi- For details write: Jay Allen, 236 Broadford St., Salary commensurate with experience. Full company tion with real future. An Equal Opportunity Employer. Bennington, Vt. 05201. benefits. Resume soonest to Box E -19, BROADCASTING.

Broadcasting May 14 1973 71 Help Wanted Programing, Production, Situations Wanted Instructions Others Continued Programing, Production, Others Continued

Producer Copywriter for promotion department at Talented young man seeks work anywhere in pro- FCC First Class License in six weeks. Theory and top 5 market network affiliate. Must be creative, have warning or production. MA degree. 419 -228 -0567. Box laboratory training. Day or evening classes. State knowledge of video tape -film production. Must also E -48, BROADCASTING. Technical Institute (Formerly Elkins Institute), 3443 N. be a self starter and well organized. Next step up is Central Ave., Chicago, III. 60634. 312-286-0210. promotion manager. Box E-65, BROADCASTING. No: tuition, rent. Mmeorize, study- Command's "1973 Lighting director, major PTV multi- studio color, pro- WANTED TO BUY EQUIPMENT Tests-Answers" for FCC first class license. -plus - duction center. Strong background in network or "Self -Study Ability Test." Proven' Moneybeck mejor market desirable. Salary open. Available July 89.95. We need used 250, 500, 1 KW, 10 KW AM and FM guarantee. Command Productions, Box 26348, San 1. Box E -94, BROADCASTING. transmitters. No junk. Guarantee Radio Supply Corp., Francisco 94126. (Since 1967) Experienced 16.35MM commercial photographer in- 1314 Iturbide St., Laredo, Texas 78040. terested in living and working with first rate equip- REI h aches electronics for the FCC first class radio ment in unspoiled intermountain West. Contact Ken Wanted: Two color encoders, cheaper the better. telephone license. Over 90% of our students pass Martin, KIFI -TV, Box 2148, Idaho Falls, Idaho. 208- Three or four port. Tube or solid state, repairable their exams. Classes begin April 30, June 11, July 16. 523 -1171. condition. Wolverine Cablevision, 357 W. Columbia REI, 52 South Palm Ave., Sarasota, Fla. 33577, phone Ave., Battle Creek, Mich. 49015. Attention: Ted 813 -9556922. REI, 809 Caroline St., Fredericksburg, Producer -Di for Alabama PTV production center Hartson. Va. 22401, phone 703 -373.1441. feeding state PTV network. Bachelor's degree re. quired. Experience preferred. An Equal Opportunity Employer. Auburn Television, Auburn Univ., Auburn, Wanted -1 KW AM transmitter with remote control Elkins Institute in St. Louts (Now Bryan Institute) Ala. 36830. circuits. Not over seven years old. Immediately 1st class FCC license, approved for Veterans. 314- operable or operable with little renovation. WJAG, 752 -4371. Box 789, Norfolk, Neb. 68701. Chief Engineer, 402- Situations Wanted Management 371.0785. Need 1st phone fast, Then the Don Martin School intensive Theory Course (five weeks) is the one you Experienced, selling general manager available for need (approved for Veterans) (Bank financing avail- medium record, sized market. Successful bottom lined FOR SALE EQUIPMENT able). Learn from the finest instructional staff in the orientated, TVB trained. Box E-46, BROADCASTING. country. Utilizing animated films in addition to other visual aids you are assured of obtaining your Ist Situations Wanted Sales GR 916 -AL RF Bridge, like new condition $650. Box phone as well as gaining a good basic background in E -107, BROADCASTING. communications electronics. Our proven record of suc- General Sales Manager for medium market. Excep- cess is surpassed by no one. Why take chances on second best or CAA courses? tional record of sales, profit and dependability. Ex- Marti -Used, reconditioned Marti Our next Intensive and new equipment Theory Course will begin June 24, 1973. For perienced in sales, programing, operation. Box E -143, in stock. Immediate delivery. Terms available. BESCO, additional information call or write Don Martin School BROADCASTING. 8585 Stemmons, Dallas, Texas 75247. 214-630-3600. of Radio & TV, 1653 N. Cherokee, Hollywood, Calif. 90028, HO 2 -3281. Situations Wanted Announcers For sale 5000 78 RPM records. KGVL, Greenville, Texas 75401. Female, Oriental, 26, TV -radio news reporter with major network experience seeks anchor /reporter spot MISCELLANEOUS RCA BTF -5B 5 KW transmitter. $5,000 good condi- in top 10 market. Tape, film, references available. tion. Gates "Executive" console. The finest. Original 212 -625 -0362, Box E -121, BROADCASTING. cost over $5,000. Asking $3,500. Excellent condition. Delays! 11,000 classified gag lines. $10.00. Uncon- Call or write Bob Norris, KORJ Radio, One City Blvd. ditionally guaranteed. Comedy catalog free. Edmund Situations Wanted Technical W., Orange, Calif. 92668. 714. 997.0700. Orrin, Mariposa, Calif. 95338.

Experienced hard working switcher /director, first Instant automation available now. 132 hours of cue - Prizes! Prizes) Prizes! National brands for promo- phone, quality workmanship, desires to settle down toned MOR Stereo music (44 -14" metal reels) pro- tions, contests, programing. No barter, or trade for job with future. Box C -203, BROADCASTING. duced and programed by successful FM station. Over better! For fantastic deal, write or phone: Tele- 3,000 selections. Only 3 tape changes daily on 24 vision Two years experience, professional switcher/director, & Radio Features, Inc., 166 E. Superior St., hour station. Cash or terms. John Kreiger, KASE, Chicago, Illinois 60611, call collect 312- 944 -3700. first phone. Lee Erickson, 189 Bonnymede, Pueblo, 705 N. Lamar, Austin, Texas. 512-478-8521. Colo. 81001. 303 -544 -2061. Stereo le. 6 channel Collins 212S1, good con- "Free" Catalog . . everything for the deejayl Comedy books, Situations Wanted News dition. $1,200. WFMK, Box 991, E. Lansing, Mich. airchecks, wild tracks, old radio 48823. shows, FCC tests, and morel Write: Command, Box 26348, San Francisco 94126. Want work in TV news reporting. Young, ambitious, hard working, eager. College grad. Have experience. Cartridge tape equipment -New and rebuilt guaran- Prefer West. Box E -29, BROADCASTING. teed. Autodyne. Box 1004, Rockville, Maryland 20850, Cartridges spotlessly cleaned, rebuilt and reloaded (301) 7627626. with Scotch 157. Like new at approximately half Newspaperman with radio /TV news experience seeks price. Also, best prices anywhere -new Fidelipac carts, radio/TV news reporter /writer position. Box E -63, 3M professional tape and other studio supplies. Your BROADCASTING. Remote control. Gates RDC -10AC, less than two years order is your charge account' Full guarantee. Free old, like new condition, $1250 new, now $750. catalogue. Lauderdale Electronic Labs, 13SW 13th St., WFDU -FM, 795 Cedar Lane, Tea- Aggressive, experienced TV news reporter, reliable Howard Mullinack, Ft. Lauderdale, Fla. 33315, Dept. B. 305-525 -0478. and willing to work. Knows film and can anchor. neck, New Jersey 07666. 201 -836-4024. Responsible, good voice and presentation. 22, single, Creative writer producer research editing specialist. looking for full time position Southeast. College Complete REL audio STL setup. Includes antennas and Magnificent world wide G. P. sound archives. All broadcasting degree. Video tape, resume available. :oax. In serviceable condition with manuals. Very decades and dimensions. High rating break through Possible personal visit. 904-373 -2765, Russ Gordon, reasonable. Contact CE, WOBL, Oberlin, Ohio 44074. content. Box E -138, BROADCASTING. 2370 -79 SW Archer Rd., Gainesville, Fla. 32601. 216 -774.1570.

May grad from top journalism school seeking radio DJ's .. . PD's ... Free catalog of d¡ aids, station RCAR WX28 FI meter. Mint condition. $550. 301 -299- or TV reporting or writing slot. Solid RTV writing, features, contests, etc.! Write: Chicago Broadcast RCA 3 PM. reporting, airwork, production experience. Call 314- after Circle, 25 East Chestnut, Chicago 60611. 449.4305. Parts for Spate, & Tapecaster units. In stock -48 Attention jocks News photographer. Experienced, hour delivery. Communication Medias, Box 54, Allen- and DXer'sl Collector wishes to pur- 23 year old college chase telescoped air chez -top 15 markets /primaries graduate relocate town, Pa. 18105. 215-437-0607 or 437-9447. will to add quality stills and film only. For info and rates 102 Solana to your news department. write: Air Ches, Call Joseph Klimovitz, 2635 Dr., Santa Fe, N.M. 87501. Chesterfield Ave., Baltimore, Md. 21213. 301 -467 -8697. Heliaxstyrofiex. Large stock -bargain prices -tested and ceritfied. Write for price and stock lists. Sierra Western Electric, Box 23872, Oakland, Calif. 94628. Milwaukee recording studio. Audition help, etc. Do Situations Wanted it yourself and save. Broadcast Performance. 463 -1900. Programing, Production, Others

Production Manager /Executive Producer at active Mid- INSTRUCTION west VHF net affiliate seeks a¡or market and big RADIO money. Box D -285, BROADCASTING. Correspondence instruction leading to FCC license and electronics degree. G.I. Bill approved. Grantham, 1505 Help Wanted Management Three years ITV studio experience, BS degree, direct- N. Western Ave., Hollywood, California 90027. ing and supervisory experience. Seek directing, news or on- camera position. Box E -102, BROADCASTING. Sine* 1946. Original six week course for FCC 1st class. 620 hours of education in all technical aspects OUTSTANDING Creative production man. Can write, shoot, edit, proof broadcast operations. Approved for veterans. Low - duce, direct and manage. 28, single. MA TV & Film. cost dormitories at school. Starting date June 27, OPPORTUNITY Professional spot experience. Box E -110, BROAD- Oct. 3, 1973. Reservations required. William B. CASTING. Ogden, Radio Operational Engineering School, 5075 Werner Ave., Huntington Beach, Calif. 92649. NYSE listed group operator seeks Collage grad with 4 years experience in tech and prod. Seeking any and all positions in production or experienced individual with proven In Chicago, Services has operations area. Any size market considered. Box OMEGA the best price for a First Class License. Day or evening. Guaranteed re- E -141, BROADCASTING. record for General Manager of num- sults! OMEGA Services, 333 East Ontario. 312 -649. 0927. ber one rated Contemporary sta-

CABLE Li d by New York State, ve approved for tion in Northeast metro market. FCC 1st Class license and announcer -disc-jockey train- Send resumes, including references, Situations Wanted Management ing. Contact A.T.S. Announcer Training Studios, 25 West 43 St, N.Y.C. (212) OX 5-9245. in confidence. G I Manager of cable operation in top 50 market, interested in growth station. Management with stock First Class FCC license in 6 weeks. Veterans approved. options. Construction, origination, advertising sales. Day and evening classes. Ervin Institute, 11750 Ches- Box E -135, Broadcasting. Excellent references. Box E -111, BROADCASTING. terdale Rd., Cincinnati, Ohio 45246. 513- 771.8580.

Broadcasting May 14 1973 72 Help Wanted Sales Help Wanted Announcer TELEVISION Help Wanted Management

SALES TALK SHOW HOST MALE /FEMALE PROGRAM /PROMOTION MGR. Group owned. Northeastern top 50 mar- POSITION East Coast major market news and in- ket, requires creative, experienced man- formation station needs light, learned ager responsible for film buying, pro- and listenable open -form host /hostess gram placement and research: on air, Rapidly expanding company manu- media and sales promotion. Send salary with head and voice to handle issue - facturing and selling audio tape requirements, resume, examples of pro- oriented two -way talk. Must be experi- motion. An Equal Opportunity Employer. recording equipment is seeking a enced and personable with ability to Box E.16, BROADCASTING high caliber sales engineer. entertain as well as inform. Send resume stating salary require- Golden opportunity with prestige employer. Rush detailed resume and tape. ments to Andy Rector, Marketing Vice President. An Equal Opportunity Employer. Help Wanted Technical Box D -243, Broadcasting If1TERf1RTIOf1RL TRPETROf11CS CORPORRTIOfI FIELD 2425 South Main Street Bloomington. Illinois 61701 Are Your Mouth & Head Together? Telephone. 309- 826.1381 SERVICE Move up to mornings at a great Eastern Ì Contemporary. We let your personality show. So . show us what you can do Send air check, production sample and ENGINEERS resume today Box E.119, Broadcasting Account Representative Tape Recorders Sales- service organization seeking experi- Ampex has an immediate opening enced account executive to work out of for a qualified field service engineer Chicago office. Candidate must have back- Help Wanted Technical to work in the Northeastern region ground in TV broadcast field to sell and of the service broadcast audience information to United States. TV stations. Our company growth oppor- Experience Meticulous audio engineer for criti- in servicing broadcast tunities are genuine. quality VTR's and television cal studio maintenance and produc- broad- cast cameras is required. For further information and appointment tion. Contact Drake -Chenault Enter- VR -2000, AVR -1 and ACR -25 equipment call collect (301) 937.3500, ext. 226. prises, Los Angeles. knowledge is desirable An Equal Opportunity Employer -will pro- 213 -883 -7400 vide training. Excellent fringe benefits and company car included. Please send your resume or call Al Help Wanted Programing, Production, Others Slater, 75 Commerce Way, Hacken- sack, MUSIC PROGRAMER N.J. 07605, (212) 735 -6116 or (201) 489 -7400. An Equal You are thoroughly familiar with MOR, Beautiful Music and Contemporary. Opportunity You are now successfully programing music for a major or medium market. Employer M /F. You have an extensive knowledge of music ... possibly a degree. You have been involved in music programing for at least 5 years. You can document your success and knowledge. You want to work in a West Coast major market. You want to grow with an exciting syndicated company. AMPEX You consider yourself a pro. If this is you, send a resume and photo today to: Box E -132, Broadcasting

Help Wanted Sales Help Wanted Programing, Production, Others Continued ART DIRECTOR Leading radio syndicated programing company is looking for an ag- TV news graphic production and management experience are pre- gressive individual to represent us in the Southeast. Candidates must requisites for this excellent opportunity in top ten market. Candi- have: strong radio sales and /or station management experience dates must possess strong background in design, production and and /or solid programing background with sales aptitude. Excel- general administration at station level. Salary to $20,000 plus com- lent starting salary plus commission, all expenses and more importantly plete benefit package and growth opportunity. the finest programing products in the nation. Send resume and photo to Box E -47, c/o Broadcasting, Please send replies in confidence to: 1735 DeSales St., N.W., Washing- ton, D.C. 20036. Box B 156, 810 7th Avenue, NYC, 10019

Broadcasting May 14 1973 73 Situations Wanted Technical For Sale Stations Continued

POSITION WANTED CALIFORNIA: Profitable coastal full timer with good real VICE PRESIDENT ENGINEERING -OPERATIONS estate offered at $450,000 with 29% RADIO - TV - CATV down. Balance 10 years at 7 %. NORTHERN Unique suburban Top level executive seeks a position, preferably with P/L responsibilities in CALIFORNIA: Class A FM in stimu- an atmosphere conducive to professional growth and achievement and where lating and prosper- initiative will be welcomed. ous area. $250,000 price represents 2 times collections for past 12 Proven record of achievement in: operations, engineering ... computer sys- months. Over one million popula- tems ... personnel hiring, training, supervision ... cost accounting, budgets, tion in primary area. forecasting ... labor relations. William A. Exline Box E -13, BROADCASTING William A. Exline, Inc. 31 Carroll Court San Rafael, California 94903 Help Wanted Miscellaneous 415- 479 -0717 Management Continued OHIO STATE FOOTBALL RADIO BIDS Brokers & Consultants PRESIDENT The Ohio State University Athletic to the CHIEF OPERATING OFFICER Department is soliciting bids for the Communications Industry Expanding communications company exclusive radio broadcasting rights with television, radio, cable TV, and to the Ohio State University Foot- THE KEITH W. HORTON COMPANY, INC. newspaper holdings. Our need is a dy- ball Games for the 1973, 1974 and 200 William Street Elmira, New York 14902 namic executive with a strong record of 1975 seasons. Bid Specifications (P.O. Box 948) (607) 733-7138 f achievement who can initiate and com- may be obtained from the Ohio plete a 250 million dollar acquisition State University Purchasing Depart- EXCLUSIVE <\ program. Salary up to $100,000 per year, j Power daytimer serving attractive North- plus executive package and stock par- ment, 1800 Cannon Drive (Lincoln east medium market. Solid foundation ticipation. Send resume to Chairman of Tower), Columbus, Ohio 43210: for continued growth has been built the Board, Box E -89, BROADCASTING. Phone: 614 -422 -7393, Bid Inquiry by original non- broadcast owners. Fa- well -equipped with strong sig- Inquiries will be treated with the strict- #5414- 1161 -M. cility is est of confidence. nal coverage from single tower on a good frequency. Asking price is $306,500 for purchase of assets or stock. For information on this new listing please For Sale Stations write or phone Bob Kimel at our New Help Wanted Sales England office: 8 Driscoll Drive, St. Al- ...bans, Vt. 05478. (Area 802) 524.5963

Sales Planning Representative HIGH POWER FM IN 1 MILLION - Position open with N.Y.C. based Television PLUS MAJOR MARKET. EXCEL- Network Sales Planning Department. Candi- LENT TERMS TO QUALIFIED SOVRNV date must have broadcast research back- BUYER. ASSOCIATES, INC. ground. A degreed individual preferred to BOX E -137 BROKERS & CONSULTANTS loin this highly professional organization. BROADCASTING Good compensation and growth opportuni- SUITE 217 11300 NORTH CENTRAL EXPRESSWAY ties. Please send resume with salary his- DALLAS, TEXAS 75231 (214) 369 -9545 tory to: Box E -140, Broadcasting An Equal Opportunity Employer M/F rtl ltr & l'If r(!aurrtt LARSON /WALKER & COMPANY Brokers, Consultants, & Appraisers 2111 ll t BrIIl2rrS, fur. Help Wanted News Los Angeles. Calif. 90067 Wash., O.C. 20036 341 Bayside Dr. 116 Central Park South 1001 Ave. of the Stars 1725 De Sales St., N.W. Newport Beach, CA. New York, N.Y. Century City, Suite 501 Suite 500 213/277 -1567 202/223 (714) 675 -4585 (212) 265 -3430 -1553 Professional Meteorologist for medium Midwest market. Resort Small ZHF-TV $1,100M Cash West Small Fulltime $160M Terms

Box E -97, Broadcasting SE Small Daytime $150M Terms South Medium FM $110M 50% MW Metro Daytime $595M Cash E Medium AM/FM $365M Terms Gulf Medium AM /FM $650M Nego. Gulf Medium AM /FM $240M 29%

29% E Metro Daytime Situations Wanted Management SE Major Daytime $395M $600M Nego. ASSOCIATES' College graduate with 4 years plus commercial el CHAPMAN experience in both radio & TV, seeks manage- :7 business brokerage service ment trainee position with major station or chain. Have enthusiasm and proven ability. Want position with growth potential. Would be a real Atlanta- Chicago- Detroit -New York asset for right station. Please Write: 5 Dunwoody Park, Atlanta, Georgia 30341 Box E -9, BROADCASTING

Broadcasting May 14 1973 74 Profile

Minding RCA's broadcast executives from Russia. We came from diversified business backgrounds, and it hardware store: was interesting to compare notes on dif- Neil Vander Dussen ferent ways of doing business." The subject of his thesis at MIT was As a teen -ager in Kansas City in the late "Corporate Growth Patterns" and entail- 1940's, Neil R. Vander Dussen built his ed interviews with executives at leading own amplifiers and a television set. And companies. It concentrated on companies Mr. Vander Dussen, who is division vice that had achieved long -term growth. president for broadcast systems, RCA "Among the factors i found similar Communications Systems, Camden, N.J., among companies that had sustained is quick to point out that he built that TV growth were highly motivated workers receiver with RCA equipment. and fixed goals," he says. "I was always tinkering with electron- in his present position, Mr. Vander ics," he recalls. "But I was disappointed Dussen is responsible for RCA's radio -TV that the TV set I built around 1947 broadcast and closed -circuit television couldn't get a picture. The nearest TV equipment business, including sales, prod- station was in St. Louis, more than 200 uct management, engineering and support miles away. But a few years later, when activities. Among the products involved Kansas City got its station, the set I built Neil Richard Vander Dussen, division VP, are live and film color cameras, film pro- worked fine. broadcast systems, RCA Communications jection equipment, video and audio tape "I always used RCA products as a Systems Division, Camden, N.J.; b. Kansas recorders, audio microphones and audio teen -aged hobbyist and that's the main City, Mo., Sept. 22, 1931; BS in electrical and TV consoles, antennas and transmit- reason I applied to the company for a engineering, Kansas State University, Man- ters for AM, FM and TV: switching, job when I finished Army service in hattan, 1955; U.S. Army, 1955 -57, serving distribution and synchronization equip- 1957," he says. "I always was satisfied with Army Pictorial Center, Long Island City, ment; automation equipment, cartridge with RCA products." New York, released as first lieutenant; videotape recorders, and cartridge film Mr. Vander Dussen is a tall, trimly broadcast equipment salesman, RCA, projectors. built man who is watching his weight Camden, N.J., 1957 -62; served successively The economic recession and the loss these days because "the extra poundage as district manager, 1962 -65; national sales of cigarette advertising in 1971 led would slow me down this summer when manager, 1965 -67; manager of engineering to a drop in the incomes of radio I go water -skiing or hiking with my and product management, scientific instru- and television stations and a resultant daughters and wife." This foresight and ments, 1967 -69; manager, studio equipment slow -down in the purchase of new broad- planning are typical of a man who knew engineering and product management, cast equipment, according to Mr. Vander from an early age that he would aim for 1970 -71; division VP since 1971; on leave Dussen. He says this decline led RCA a career that melded electronics with as Alfred P. Sloan Fellow at Massachusetts to reappraise its future course of action business. Institute of Technology, 1969 -70, receiving in the broadcast -equipment sector. He is known as a hard -working and MS in management; m. Genie McLaughlin "We know there is greater pressure on aggressive executive who tries to involve of Kansas City, Kan., 1953; children: Cathy, our customers-the local stations -to do all of the company's employes in the 16 and Carol, 12. more in the area of local programs, spe- division's activities. He is friendly and cial events and electronic journalism," outgoing and greets many of the divi- Mr. Vander Dussen noted. "It is our sion's 800 employes by name as he scur- a mobile unit traveling to Army posts objective to provide broadcasters with ries around RCA's two plants in Camden. throughout the country to demonstrate equipment that is lighter, more reliable "I think it's important to get all of our the use of television for informational and flexible and designed to tie in with employes, no matter how lowly their and educational purposes. existing systems. And it is important that jobs, interested in doing their very best," He joined RCA in Camden in 1957 these products be provided at prices he says firmly. "American companies following his release from service and has broadcasters can afford." face tough competition from manufac- remained there continuously for the past As part of its internal self- examination, turers abroad, and we must all work 16 years. Mr. Vander Dussen's upward Mr. Vander Dussen says, RCA decided toward improving productivity." climb was gradual but steady. He moved to accent more heavily its involvement in Mr. Vander Dussen credits his father from broadcast equipment salesman to such areas as CATV, pay TV and cor- with having encouraged him to study elec- district sales manager in 1962; national porate communications. trical engineering and to honor the work sales manager from 1965 to 1967: man- Mr. Vander Dussen is sanguine over ethic. "Dad was an immigrant from Hol- ager of engineering and product man- prospects for improved business in 1973. land," he points out. "He had to work agement, scientific instruments, 1967- He points out that 1972 results were sub- his way through high school, college and 69; manager, studio equipment engineer- stantially better than 1971 and the picture law school and he finally wound up as ing and product management, 1970 -71. is bright for this year. vice president of an insurance company." In the summer of 1971 he was advanced He seems to know every nook and Mr. Vander Dussen earned virtually to his present post. cranny of RCA's complex in Camden. all his college expenses at Kansas State Mr. Vander Dussen's elevation to in- He acknowledges there were reports sev- University by working as a television re- creased responsibility at RCA was pre- eral years ago that RCA might abandon pairman though his family circumstances saged in 1969 when he was chosen an its Camden site because the area gen- by that time were reasonably comfort- Alfred P. Sloan Fellow for a year of erally has experienced the blight that has able. study at the Massachusetts Institute of eroded many inner cities. He acquired valuable experience in Technology. In 1970 he received a de- "The company has spent several mil- television during his two -year stint in gree of master of science in manage- lion dollars refurbishing a good part of the armed forces in 1955 -57, serving as ment. our facilities," he remarked. "And we are officer in charge of the TV studio and "The year at MIT was a most chal- continually improving the plants. It's peo- various field operations at the Army Pic- lenging and rewarding experience," he ple that make a company and I think our torial Center in Long Island City, N.Y. says. "There were about 50 in the class staff here, loyal and well- trained, would Part of his assignment was to supervise from all over the world, including two be difficult to replace if we relocated."

Broadcasting May 14 1973 75 Editorials

The price of survival properties, two of which, WJXT -TV Jacksonville, Fla., and wPt.G- Tv Miami, are being challenged on renewal by groups obviously The licenses of the San Francisco Chronicle's KRON -FM -TV have inspired politically. at last been renewed on a 6 -to -I vote of the FCC. After three We have commented almost annually on the no -see, no -hear, years of hearing, the stations have been vindicated, and the Pulitzer complaints of two former employes who were responsible for no -talk posture of the donors in regard to radio and television. For a twinkling last week we saw a breakthrough the proceeding have been discredited, but it is a tempered when press association wires. victory for the licensee and no victory at all for justice. the first dispatches moved on the Mention of television was made, but, it was a mirage award The case is another illustration of the imbalance now prevail- -an for criticism of television. ing whenever any licensee is challenged on renewal. It cost Well, maybe some day, when the late Joseph Pulitzer's famous KRON uncounted man hours of executive and staff time and daily, the St. Louis Post -Dispatch, is produced and delivered who knows how much money in legal and associated expense electronically, alongside the equally distinguished Pulitzer sta- to dispute the charges that were ultimately proved groundless. tions- KSD- AM- TV -Mr. Pulitzer's heirs and assigns will tune Arrayed against it were an FCC Broadcast Bureau that is sup- into the fast- fading 20th century and catch up with the times. ported by license fees and taxes, and "public- interest" lawyers supported by foundation grants. As matters now stand, the deck is stacked against any licensee Overstaffed who is attacked by a complainant who can draft the services The new license -renewal procedures adopted by the FCC two of a "public- interest" lawyer (or who may be drafted by the weeks ago will add to the broadcaster's paperwork burden lawyer, as has obviously been done). The example of KRON without subtracting any of the disadvantages licensees now face will be another reminder that the deserving station may with- if challenged at renewal time. For television stations the require- stand attack, but only at huge cost. It is not an example to ment of an annual program report is a special burden. No stiffen the backs of licensees who are offered a compromise matter how strongly the FCC may disavow intentions to use it to avoid going to a hearing. for scrutiny of individual stations, the annual report will in- This is not to say that the imbalance should swing the other evitably become the next thing to annual review of licensees way to provide excessive shelter to the broadcaster. If the FCC whose license term is supposed to run to three years. is to protect the public interest, as the law instru_ts it to do, it Still, the new rules could be worse and would have been if must pay reasonable attention to the public's complaints. The the plan of the original architect had been accepted without problem is to restore an equity that has been lost singe the change. Dr. Barry Cole, an academic type who has found a emergence of foundation- funded lawyers who must recruit new lucrative off-campus career as consultant to the FCC on re- clients and create new causes to justify new grants. newal modifications, drafted considerably more burdensome regulations than the FCC ultimately bought. There is talk now Halftime about his staying on to assist in the clearance of the new reporting forms by the Office of Management and Budget and The Congressional Record for May 8 contained a speech by perhaps beyond that to help in the construction of a new radio Senator Strom Thurmond (R -S.C.) saluting broadcasters in license -renewal form. recognition of National Radio Month, which he said was going If the new radio form is to achieve the commission's pro- on now. National Radio. Month? The senator's reference was fessed aim to shorten and simplify paperwork, Dr. Cole is not the first some us had heard it. of of the man for the assignment. To prolong his consultancy would The National Association of Broadcasters sent a promotion be to perpetuate a needless expense. kit to 4,000 stations and says it has evidence of enthusiastic use. The kit contains a speech for broadcasters to give, accompanied by a furnished sound track. It also contains jingles recorded by Mac Davis, Glen Campbell, Roger Miller and Josh Richman and announcements to be read on the air. Not much of this material has come to the attention of our staffers whom we asked about it. National Radio Month is half gone. In the time remaining, broadcasters ought to give it half a chance. In cold type There has to be rousing approval of the award of the top Pulitzer prize to the Washington Post for its months -long Water- gate investigative reporting. Nor can the award to the Washing- ton Post's David Broder for his superlative political commen- taries be faulted. Yet the Pulitzer awards, under still antiquated criteria, do not relate to modern journalism, or to the full range of media and art forms. On the Watergate, for example, we are certain the Post staffers would cite Mrs. Katharine Graham, the Post's Sc,...1, publisher, for top honors. She persevered in the face of White House denials and economic threats, expressed and implied, to Drawn for BROADCASTING by Jack Schmidt her newspaper, to Newsweek and particularly to her broadcast "Once again, channel 6 is on the scene first."

Broadcasting May 14 1973 76 J J

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