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Lhadeasting the BUSINESS WEEKLY of TELEVISION and RADIO

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Lhadeasting the BUSINESS WEEKLY of TELEVISION and RADIO MVNUJI J. I.IYJ ..e....IU lhadeaSting THE BUSINESS WEEKLY OF TELEVISION AND RADIO FCC reports TV revenue at $1.8 billion for `64. p27 Did killing option time weaken stations? p36 Two -year study sees dark future for pay TV. p46 ew production problems expected in big switch to color. p54 COMPLETE INDEX PAGE 7 Radio spreads the word fastest The millions who commute by car rely on Radio traffic reports to get them to the job on time. Spot Radio routes them to your product in markets where your sales need a boost. T I+ OfiIG AL S'AION f1E>AESENTATIvE NEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES PHILADELPHIA SAN FRANCISCO ST. LOUIS HERE'S PROLOG I... it separates you from AM and puts you in FM automatically! two tape transports provide 12 hours of music without repeating any selection, and you can alternate from tape to tape at any time interval desired single cartridge and up to 48 rotating cartridge units can be scheduled to play at any time interval desired can be expanded into major Prolog System for unattended programming and logging for brochure on Prolog Type 1002 System, write Commercial Sales, Continental Electronics Mfg. Co., Box 17040, Dallas, Texas 75217 and request Prolog I LT V Co- Ltix,LLaL A DIVISION OF L ING- TEMCO -VO UG Fi T, INC. not the biggest dome in town... but the best television station KTRKTV 1:Di HOUSTON BROADCASTING, August 9, 1965 3 This fall, NBC nighttime programs 96% in color. All 28- carried by WGALTV. Typical example: The Virginian. WGAL.UTV gives you more for your money AIL AIM MULTI -CITY TV MARKET Color programs deliver 80% more audiences o in color -set homes than In black- and -white homes. Color pioneer Channel 8 is the only ... _..-.,;..... ,71.7- sHAMO.II{ ..., completely equipped color TV outlet in central ...... ,.II. 1C1 MER/TIN Pennsylvania. This market ranks among the .wIilO11NI own Tawli leaders in color -set penetration in its cov- ((\\.,,11 erage area. Color, the most dramatic means I 1 SAOR I. w v ' READING ',LI.AHON t of reaching your market and presenting your HARRISBURG -AlMONTO C . products, is on WGAL-TV daytime, nighttime, CJMIIRLI«io, I /HTNH1.NO LANCASTER call practically all the time. Enliven your sales oA.M{ YORK r CHAM.IR{ .OIG ..,...., CO(ATüVI55 picture in this booming, buying area. LANCASTER J ,..... IAN[lIN GETTTSBURG CI C AGIPITWN HART ORS CAI LL WGAI9TV TII.I{IC WRSIM.HISTNI. clAn, I ,I,IICI[ Channel 8 Lancaster, Pa. ;t QUO OV 2B MEEKER Inc. tC[ Representative: The Company, 316,000 WATTS New York Chicago Los Angeles San Francisco Steinman Television Stations Clair McCollough, Pres. WGAL-TV Lancaster, Pa. KOAT -TV Albuquerque, N. M. KVOA -TV Tucson, Ariz. 4 BROADCASTING, August 9, 1965 The new Walter Jenkins CLOSED CIRCUIT Walter Jenkins, former chief aide to President is Lyndon B. Johnson, on AT &T or through Sports Network, verge of New York broadcast consultant. becoming Texas CATV pro- which also has participated in some Fate of Hollywood is in prietor. He has arranged to acquire discussions. Some participants Museum think doubt. County Board of Supervisors system at Eagle Pass (1,200 subscrib- broader program service might even- ers; 1,500 is out of funds pending investigation by potential) for approximately tually evolve, but talk thus far lias committee headed by Bart $400,000 from Telesystems Inc., Glen - centered on news. Lytton, side, Pa., through Denver broker, Bill West Coast savings and loan company Daniels. It's understood he also is leader. Sol Lesser, museum president, negotiating for acquisition of another Longer license terms is on spot but guess is nothing will system and microwave relay in South- happen until museum board is able to west. Mr. Jenkins, now living in Aus- Last hasn't been head of project of convene sometime this fall. tin as business consultant, holds 3.9% FCC Commissioner Robert E. Lee to interest in Texas Broadcasting Co., extend broadcast station license terms Wiring the world TV -radio group owner controlled by from three to five years. Congres- Johnson family with stock in trust sional interest has been aroused, and International expansion is on minds during President's incumbency. Mr. Lee's office has sent background of some U. S. CATV operators. Jer- information (including opposing views) rold Electronics soon will announce Mr. Jenkins, who resigned his White to Hill upon request. House post last October under pres- appointment of Sidney Brandt as gen- sure, attended convention of National Lee proposal was formally put be- eral manager of new international divi- Community Television Association in fore commission at meeting last June sion, with headquarters in New York. Denver, July 18 -23. Negotiations for 30 when he initially urged that all Assignment is to survey and develop acquisitions were begun there. references to broadcast license tenure manufacturing, installation and opera- in Communications Act be eliminated, tion of systems abroad. Jerrold has leaving terms to discretion of FCC. had limited development in Canada New football network This died for want of second. Subse- and in Latin America and probably will exploit Latin American market Plans to set up "Metronet" system quent proposal to increase span from three to five years was seconded by initially. Mr. Brandt had been general of special radio networks for coverage manager of Jerrold's Pilot Division. of National Football League games in Commissioner Rose! H. Hyde but voted 1966 are being pushed by Metro - down 5-2. Also considering expansion in Eu- media's Metropolitan Broadcasting rope is Jack Kent Cooke, of Beverly Radio Division, whose WNEW New Race between raters Hills, Calif., whose American Cable York is veteran outlet for New York Co. has jumped into forefront of do- Giants coverage and whose wCBM Competition between American Re- mestic cable systems ownership. Mr. Baltimore takes over Baltimore Colts search Bureau and A. C. Nielsen Co. Cooke, former Canadian publisher play -by -play this year. John V. B. Sul- in local- market TV audience ratings and broadcaster, feels European mar- livan, division's president, presented is apt to get tougher and tougher, in ket is ripe for CATV development. At detailed plan to team owners at NFL view of some agency and station sales convention of National Community meeting in April, has followed up with authorities. Not only Procter & Gam- Television Association in Denver last individual teams since, and hopes to bles agencies (see page 42) but month, Mr. Cooke reportedly com- have number of radio franchises set also number of others are reported re- pleted negotiations for five additional long before 1966 season opens. Ne- viewing both services to decide wheth- U. S. cable systems with 13,000 con- gotiations are with individual teams er to switch or stay with one they nections, for about $3 million. These because NFL bylaws do not permit have. These are said to include some would bring American Cable's hold- league commissioner to make package using Nielsen's local service, some us- ings to 22 systems with 80,000 connec- deals in radio as he can in TV. ing ARB's. One reason for reviews of tions, representing a total investment both services: increases in Demo- of $23 million. Faster TV news graphic data they'll be offering this fall (see page 9). Hyde to Europe There's been talk of beefing up- and speeding up-UPI Newsfilm Inc.'s Announcement should be made this service for TV stations through owner- Collectors' items week of appointment of FCC Corn- ship participation by several leading missioner Rosel H. Hyde as vice broadcasters. Representatives of Metro- With ambitious Hollywood Museum chairman of American delegation to for media, Time -Life Broadcast, WON Inc. project motion picture and broad- plenipotentiary conference of Inter- cast arts on and RKO General met with UPI offi- dead center pending fi- national Telecommunications Union nancial cials late in July, reportedly on UPI's and operative review, move- in Montreux, Switzerland, beginning ment initiative, and another session may be has begun in New York for pos- Sept. 14 and expected to run until held this week. sible establishment of museum of ra- early November. Chairman of dele- dio-TV arts to be housed in one of gation is retired career ambassador, Participants say several ideas have pavilions at World's Fair which closes Julius C. Holmes; vice chairman, C. W. been discussed but that basic objective in October. Spanish Pavilion, it's un- Loeber, chief, Telecommunications Di- is to expand UPI Newsfilni's operation derstood, has been offered, premised vision, State Department; others on to make it competitive with newsfilm upon land being dedicated by city as delegation are William Watkins, as- services offered to stations by all three historical and educational site, under sistant chief engineer, and Marion networks. Delivery, now by airplane, public parks program. Stirring up pre- Woodward, chief, International Divi- would be by cable, either through liminary activity is John Porterfield, sion, FCC. Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc.. 1735 DeSales Street. N. W., Washington, D. C.. 20036. Second -class postage paid at Washington. D. C.. and additional offices. This is Corinthian College. It gives scholarships every year. It has five campuses, one in each of the provided by the Corinthian Summer Scholar- Corinthian markets. On the Houston cam- ship program for the best of those who are CORINTHIAN pus this summer, Joseph Dominick, Jr. (far working toward a career in broadcasting. right) is learning television news first hand The Joseph Dominicks will help provide the from experienced "faculty" members of the leadership for American broadcasting KHOU -TV news department.
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