Lhadeasting the BUSINESS WEEKLY of TELEVISION and RADIO

MVNUJI J. I.IYJ ..e....IU lhadeaSting THE BUSINESS WEEKLY OF TELEVISION AND RADIO

FCC reports TV revenue at $1.8 billion for `64. p27 Did killing option time weaken stations? p36 Two -year study sees dark future for pay TV. p46 ew production problems expected in big switch to color. p54

COMPLETE INDEX PAGE 7

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BROADCASTING, August 9, 1965 3 This fall, NBC nighttime programs 96% in color. All 28- carried by WGALTV. Typical example: The Virginian. WGAL.UTV

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4 BROADCASTING, August 9, 1965 The new Walter Jenkins CLOSED CIRCUIT Walter Jenkins, former chief aide to President is Lyndon B. Johnson, on AT &T or through Sports Network, verge of New York broadcast consultant. becoming Texas CATV pro- which also has participated in some Fate of Hollywood is in prietor. He has arranged to acquire discussions. Some participants Museum think doubt. County Board of Supervisors system at Eagle Pass (1,200 subscrib- broader program service might even- ers; 1,500 is out of funds pending investigation by potential) for approximately tually evolve, but talk thus far lias committee headed by Bart $400,000 from Telesystems Inc., Glen - centered on news. Lytton, side, Pa., through Denver broker, Bill West Coast savings and loan company Daniels. It's understood he also is leader. Sol Lesser, museum president, negotiating for acquisition of another Longer license terms is on spot but guess is nothing will system and microwave relay in South- happen until museum board is able to west. Mr. Jenkins, now living in Aus- Last hasn't been head of project of convene sometime this fall. tin as business consultant, holds 3.9% FCC Commissioner Robert E. Lee to interest in Texas Broadcasting Co., extend broadcast station license terms Wiring the world TV -radio group owner controlled by from three to five years. Congres- Johnson family with stock in trust sional interest has been aroused, and International expansion is on minds during President's incumbency. Mr. Lee's office has sent background of some U. S. CATV operators. Jer- information (including opposing views) rold Electronics soon will announce Mr. Jenkins, who resigned his White to Hill upon request. House post last October under pres- appointment of Sidney Brandt as gen- sure, attended convention of National Lee proposal was formally put be- eral manager of new international divi- Community Television Association in fore commission at meeting last June sion, with headquarters in New York. Denver, July 18 -23. Negotiations for 30 when he initially urged that all Assignment is to survey and develop acquisitions were begun there. references to broadcast license tenure manufacturing, installation and opera- in Communications Act be eliminated, tion of systems abroad. Jerrold has leaving terms to discretion of FCC. had limited development in Canada New football network This died for want of second. Subse- and in Latin America and probably will exploit Latin American market Plans to set up "Metronet" system quent proposal to increase span from three to five years was seconded by initially. Mr. Brandt had been general of special radio networks for coverage manager of Jerrold's Pilot Division. of National Football League games in Commissioner Rose! H. Hyde but voted 1966 are being pushed by Metro - down 5-2. Also considering expansion in Eu- media's Metropolitan Broadcasting rope is Jack Kent Cooke, of Beverly Radio Division, whose WNEW New Race between raters Hills, Calif., whose American Cable York is veteran outlet for New York Co. has jumped into forefront of do- Giants coverage and whose wCBM Competition between American Re- mestic cable systems ownership. Mr. Baltimore takes over Baltimore Colts search Bureau and A. C. Nielsen Co. Cooke, former Canadian publisher play -by -play this year. John V. B. Sul- in local- market TV audience ratings and broadcaster, feels European mar- livan, division's president, presented is apt to get tougher and tougher, in ket is ripe for CATV development. At detailed plan to team owners at NFL view of some agency and station sales convention of National Community meeting in April, has followed up with authorities. Not only Procter & Gam- Television Association in Denver last individual teams since, and hopes to bles agencies (see page 42) but month, Mr. Cooke reportedly com- have number of radio franchises set also number of others are reported re- pleted negotiations for five additional long before 1966 season opens. Ne- viewing both services to decide wheth- U. S. cable systems with 13,000 con- gotiations are with individual teams er to switch or stay with one they nections, for about $3 million. These because NFL bylaws do not permit have. These are said to include some would bring American Cable's hold- league commissioner to make package using Nielsen's local service, some us- ings to 22 systems with 80,000 connec- deals in radio as he can in TV. ing ARB's. One reason for reviews of tions, representing a total investment both services: increases in Demo- of $23 million. Faster TV news graphic data they'll be offering this fall (see page 9). Hyde to Europe There's been talk of beefing up- and speeding up-UPI Newsfilm Inc.'s Announcement should be made this service for TV stations through owner- Collectors' items week of appointment of FCC Corn- ship participation by several leading missioner Rosel H. Hyde as vice broadcasters. Representatives of Metro- With ambitious Hollywood Museum chairman of American delegation to for media, Time -Life Broadcast, WON Inc. project motion picture and broad- plenipotentiary conference of Inter- cast arts on and RKO General met with UPI offi- dead center pending fi- national Telecommunications Union nancial cials late in July, reportedly on UPI's and operative review, move- in Montreux, Switzerland, beginning ment initiative, and another session may be has begun in New York for pos- Sept. 14 and expected to run until held this week. sible establishment of museum of ra- early November. Chairman of dele- dio-TV arts to be housed in one of gation is retired career ambassador, Participants say several ideas have pavilions at World's Fair which closes Julius C. Holmes; vice chairman, C. W. been discussed but that basic objective in October. Spanish Pavilion, it's un- Loeber, chief, Telecommunications Di- is to expand UPI Newsfilni's operation derstood, has been offered, premised vision, State Department; others on to make it competitive with newsfilm upon land being dedicated by city as delegation are William Watkins, as- services offered to stations by all three historical and educational site, under sistant chief engineer, and Marion networks. Delivery, now by airplane, public parks program. Stirring up pre- Woodward, chief, International Divi- would be by cable, either through liminary activity is John Porterfield, sion, FCC.

Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc.. 1735 DeSales Street. N. W., Washington, D. C.. 20036. Second -class postage paid at Washington. D. C.. and additional offices. This is Corinthian College. It gives scholarships every year.

It has five campuses, one in each of the provided by the Corinthian Summer Scholar- Corinthian markets. On the Houston cam- ship program for the best of those who are CORINTHIAN pus this summer, Joseph Dominick, Jr. (far working toward a career in broadcasting. right) is learning television news first hand The Joseph Dominicks will help provide the from experienced "faculty" members of the leadership for American broadcasting KHOU -TV news department. tomorrow. During the school year Dominick is an Yes, we are proud of Corinthian College. outstanding student majoring in broadcast- It may not be as well known as Harvard or ing at the University of Illinois. This summer as big as Ohio State, but it's selective (only he's spending six weeks in Houston inten- three students per year), free ($400 scholar- sively studying every phase of commercial ship and all expenses for all students) and broadcasting. has the lowest student ratio in the -teacher RESPONSIBILITY IN Each year, three such opportunities are country (better than 1:70). Represented by H -R BROADCASTING

It SACRAMENTO, KXTV IS HOUSTON, KHOU -TV (£ INDIANAPOLIS, WISH -TV ® FORT WAYNE, WANE AM -TV ® TULSA, KOTV WEEK IN BRIEF

For television, 1964 was another record year in sales Station Representatives Association has some concern and profits, according to FCC report. $1.8 billion in reve- that FCC 1963 ruling on network option time may have nue is expected to be surpassed during 1965. Color TV produced some reverse results and weakened stations' growth called help in lifting figures. See ... position. Plans new look at its own proposal. See ... TV TIME: UP IN '64 ... 27 ARE STATIONS WEAKENED ... 36

For coming season only one major change is evident Somebody goofed and AMST says it was Joint Technical and it is not causing too many problems -just more time, Advisory Committee in JTAC's filing for land mobile users more space, more care, more light and more money. It's to get chunk of TV spectrum. AMST says JTAC had grossly color across -the -board. See .. . erroneous conclusions. See ... BIG SWITCH ... 54 SHARING IMPOSSIBLE ... 65

Oxtoby -Smith study of pay television finds there aren't Rules are out for orderly procedures for newsmen to enough viewers who want such service to make it profit- follow on big stories. Joint media committee says organ- able. Says no system has come near level needed to keep ization and media pool will alleviate many problems of pay TV's fiscal head above water. See ... Dallas -type situations. See ... GLOOMY EVALUATION ... 46 HANDLE STAMPEDE ... 56

What's half -million dollars more or less? In FCC's case Aural successes should lead others to try medium, RAB it's less. Senate -House conferees approve budget just feels, as it releases long -play album of winning radio com- shade under $17 million. $7,000 increase is $502,000 less mercials. Want agencies, advertisers, stations to hear than requested. See .. how it can be done. See ... MERE HIKE ... 67 PLUGS CREATIVITY ... 70

Makers of items that fill grocery baskets like TV and Participation by FCC commissioners; discussions of TVB figures show that top 50 advertisers of items sold in CATV, UHF, color, TV editorializing, radio code, radio supermarkets put 75% of budgets in TV. P &G, spending license renewal form and broadcasters' role in '66 elec- leaders, had 92.7% of budget in television. See ... tions all on NAB fall conference agenda. See ... TV IS TOPS ... 42 NAB PLANS CONFERENCES... 50

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 27 Próádçästinq BROADCAST ADVERTISING 27 THE MEDIA 46 Published every Monday, 53d issue BUSINESS BRIEFLY 38 MONDAY MEMO 22 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CHANGING HANDS 48 OPEN MIKE 20 Inc. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 PROGRAMING 54 offices. DATEBOOK 14 WEEK'S HEADLINERS 10 Subscription prices: Annual subscription for 52 weekly issues $8.50. EDITORIAL PAGE 92 WEEK'S PROFILE 91 Annual subscription including Year- book Number $13.50. Add $2.00 per EQUIPMENT & ENGINEERING 65 year for Canada and $9.00 for all other countries. Subscriber's occu- FANFARE 70 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 72 $5.00 per copy. AMERICAN BUSINESS PRESS, INC. Subscription orders and address FILM SALES 24 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 67 N.W., Washington, D. C.. 20036. On changes, please include both old and FOR THE RECORD 77 new addresses plus address label from magazine. INTERNATIONAL 71 front cover of

BROADCASTING, August 9, 1965 7 WTIC MEANS GREATEST COVERAGE TOP PERSONALITIES ADULT ACCEPTANCE DEDICATED SERVICE

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8 BROADCASTING, August 9, 1965 Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLINE - Business sent letters to SAG's 16,000 members installation to feed city's potential 20,- as usual accusing KPOL of "deliberately trying 000 homes. to destroy the union shop." Letter At hearing before Kern county su- during alterations warned: "If KPOL is successful in its pervisors Aug. 3, Kern Cable and Trans- efforts to eliminate the union, other Video bids were opened. Kern Cable, guilds and unions in this area may be which contains TV stations among its American Research Bureau announced affected" and urged members to join shareholders, offered cash payment to major revision of its New York Arbitron consumer boycott of KPOL sponsors as county of $100,000, with $4.75 month- electronic rating sample last week, with "only effective economic action against ly charge for service. Trans -Video, with minor changes in coverage area while this unfair broadcasting station. When- whom J. P. Maguire, vice president of is work in progress. ever you buy products or patronize a Continental Telephone Co., Bakersfield, Firm originally considered shutting )(POL sponsor, your dollars are crossing and owner of CATV system in Taft, down Arbitrons for month or so, then the AFTRA picket line." Calif., is associated, offered $1,000 cash discarded that idea in favor of two -stage payment, with charge of $4.50 per approach. month to subscribers. Both applicants Sample has been temporarily con- offered payment of 2% of gross receipts tracted from about 330 homes in present Await CATV grant to county. 17- county area to same 25 -mile radius For Bakersfield proper, Trans -Video (from 5th Avenue and 50th Street in in Kern county plans to offer 12 channels; seven VHF Manhattan) that firm used when Arbi- and two UHF Los Angeles stations plus tron service began in late 1950's. three local UHF stations. Trans-Video While old coverage is in effect, ARB Community antenna group and three has promised simultaneous duplication statisticians will rework sample in larger, UHF -TV stations in Bakersfield, Calif., protection to Bakersfield stations. outer area, where, they feel, most growth expect next week to hear decision of Deintermixed Market What makes and demographic change are taking Kern county board of supervisors on Bakersfield, and Kern county, notable franchise place. This phase is scheduled to be for CATV there. is that area was deintermixed by FCC in CATV group completed Sept. 15, then revision of is Trans -Video Corp., 1963. At that time KERO -TV was moved which central area will be started. Target date already holds permit for city of from channel 10 to channel 23. Other Bakersfield. Competing is for whole project is June, 1966. applicant Bakersfield stations: KBAK -TV on chan- composed ARB says about 86% of sample of three Bakersfield TV sta- nel 29, and KLYD -TV on channel 17. All homes in 17- county region are con- tions plus local businessmen. networks are carried. tained within original 25 -mile circle, and At stake is potential 35,000 homes Trans -Video, organized about three in area that all necessary statistical adjustments outside central city. years ago, is 20% owned by Cox Broad- will be made to avoid interruption in Considered prime laboratory for what casting Corp. Lee Druckman, former may happen to service or change in reliability factors. UHF stations when Jerrold regional sales manager, is presi- Decision to revise sample without CATV comes in, both groups fought dent. It operates two systems: in El discontinuing service was made at sug- bitter battle last year for city franchise. Cajon, and in San Diego area, and holds This was gestion of network executives, who prob- granted in February to Trans- franchise for Porterville as well as Video ably had early debut of new season company, which has begun con- Bakersfield, all in California. in mind, during New York meeting with struction of $1 million, 200 -mile CATV George W. Dick, ARB president, and NSI rating firm's demographic experts. to increase data Running change caused last week's Ar- in local market surveys bitron report (out today, Aug. 9) to be Like, man, it rocks split about 50 -50 between 17- county fig- A. C. Nielsen Co. is expanding its KLZ -FM ures and information based on smaller Denver has been cut local market TV audience measurement area, requiring explanation to loose from KLZ-AM to counter - careful service, effective in October, it was re- avoid trouble with Federal Trade Com- program other FM's in commu- vealed Friday. nity which mission's ratings watchdogs. Subsequent either duplicate pro- Under overall title of Viewers in Pro- graming of companion AM's or Arbitron reports will be based entirely file, service will be continuation of on smaller sample until Sept. 15, accord- play good music. For four hours NSI pocket piece reports and "greatly ing to Beltsville, Md., firm. each day (4 -8 p.m.) KLZ -AM will enlarged catalog of demographic infor- broadcast rock 'n' roll show with mation," according to George E. Blech- Bill Gardner as disk jockey. At Screen Actors Guild ta, vice president and manager of Niel- other times it will continue to du- sen Station Index. plicate KLZ-AM'S programing which calls New type of data to be included: for boycott emphasizes middle -of -road music station circulation summaries and view- and talk. er age breaks. Color TV set ownership Screen Actors Guild board Friday Separate FM four -hour strip and CATV viewing information will (Aug. 6) called on membership to join was started late last week. Lee continue on all- market basis, Mr. in nationwide boycott of products made Fondren, KLZ -AM -FM manager, Blechta said. by companies advertising on KPOL Los explained Top -40 format was Rates for new service reportedly will Angeles as aid to American Federation chosen because "the audience that run 30% or more above those for of Television and Radio Artists, now in likes contemporary music was un- current NSI and, since it's change of its 19th week of strike against KPOL. served by FM in Denver." service, negotiations of new contracts In unprecedented move, guild's board will be necessary.

more AT DEADLINE page 10

BROADCASTING, August 9, 1965 9 for warning system, which was original- WEEK'S HEADLINERS ly devised as national war alerting network. Move to operate during state, Payson Hall, former executive VP of Donald J. Moone, local and regional emergencies would Meredith Publishing Co. and president VP at Sullivan, serve to keep interest up and give system of Meredith's Broadcast division, who Stauffer, Colwell & practical use, it is felt. joined McCall Corp., New York, in Bayles Inc., New Lester Spencer, WKBV -AM -FM Rich- April as VP in printing division (BRoAn- York, with major mond. Ind., is chairman. CASTING, April 12), has joined King responsibility f o r Broadcasting Co., Seattle, as VP for Lever Brothers ac- STV supports Zenith, finance and planning. King owns KING - count, elected sen- AM-FM-TV Seattle; KREM- AM-FM -TV Spo- ior VP. Mr. Moone Teco bid for pay TV kane, Wash.; KGW-AM -TV Portland, Ore., joined SSC &B in magazine. Mr. Hall, 50, had 1956 in merchan- and Seattle Subscription TV Inc., former wired - 1947, serving Mr. Moone dising deparement; been with Meredith since pay-TV operator in Los Angeles and and was made VP in as assistant controller, controller San Francisco, told FCC Friday that 1957 and transferred to account section: treasurer before elected executive VP. its short -lived California was given special assignment of develop- experience He had served three terms on National shows that people with "minority TV board, ing new marketing department in 1962, but Association of Broadcasters intense interests" can profit and in 1964 returned to account section from sub- and had been secretary and treasurer of scription television. Advertising. with Lever assignment. Television Bureau of Supporting request by Zenith Radio Corp. and Teco Inc. to FCC that For other personnel changes of the week see FATES & FORTUNES proceedings be instituted to establish nationwide commercial pay -TV service (BROADCASTING, July 19), Sylvester L. NBC's Lemon and Watson Three -member federal boxing commis- (Pat) Weaver, STV president, said that sion, proposed in legislation introduced pay TV can provide programs that are named vice presidents by Representative Oren Harris (D -Ark.) , economically unfeasible for commercial could not investigate foreign match or or educational TV stations. impose licensing requirements on for- He said that STV had found during its Robert Lemon, recently designated eign promoters, fighters, or managers. operation in California that 50% of au- head of NBC's WMAQ- AM -FM -TV Chi- Solution is expected to be language dience watched motion pictures, 25% cago, and Arthur A. Watson, general permitting ban on transmission of sports and 25% cultural, educational manager of NBC's WKYC-AM -FM -TV matches found to have been moved (or and special events. Cleveland, elected vice president and staged) outside U. S. specifically for He added that he thought pay TV general manager of their respective op- purpose of avoiding regulations. Other could be financial supplement to UHF erations. Mr. Watson's election is effec- foreign bouts would be exempt. stations. tive immediately; Mr. Lemon's, when Committee will go over new language STV ceased its service after it was he succeeds retiring Lloyd C. Yoder tomorrow (Aug. 10). ruled illegal in state referendum in last Sept. 1. year's elections (BROADCASTING, Nov. 9, Mr. Lemon, WMAQ -TV station man- 1964). Teleprompter revenues up Last May state superior court ager since 1959, started in radio in ruled that referendum was unconstitu- sales manager of wrrs Bloom- 1948 as Gross and net revenues of Tele- tional (BROADCASTING, May 24). Ind., joined wTTV(TV) Bloom- ington, prompter Corp., New York, rose slight- ington in 1949 and became station man- ly during first six months of 1965 over ager in 1952, moved to NBC in 1957, Copyright hearing rescheduled comparable period of 1964. serving in Philadelphia and Chicago. Irving B. Kahn, chairman and presi- Mr. Watson started with NBC in New Senate Judiciary Subcommittee hear- dent, noted that profits rose despite in- York as operations analyst in 1956, ing on copyright revision, originally crease 20% later became business man- of almost in depreciation scheduled for Aug. 4 and 5 and can- three years and amortization. ager of WRCV -AM -TV Philadelphia (then celled, has been rescheduled for Aug. For six months ended June 30: owned by NBC). He was named gen- 18, 19. Hearing will be held in room 1965 1964 3302, 10 eral manager of those stations last Earned per share $0.25 $0.24 a.m., New Senate Office Gross revenues 2,587,940 2,295,218 Building. January, took similar post at wKYC -AM- Net earnings 182,380 180,489 FM-TV in June when NBC and West- Common shares National Association of Broadcast- outstanding 744,300 737,609 inghouse exchanged Philadelphia and ers has been scheduled to testify before Cleveland stations. House copyright group Aug. 18. NAB Study EBS use for disasters is only major broadcasting industry group desiring to appear that has not House committee weighs Changing name of Emergency Broad- yet done so (see page 58). casting System to Disaster Broadcasting federal boxing rules System and study of state, regional and Asks denial of St. Louis bids local requirements for such network House bill to regulate boxing through have been suggested at first meeting of WKJG Fort Wayne, Ind., on 1380 on -air closed- circuit TV or radio cov- special committee of National Industry kc with 5 kw, last Friday asked FCC erage probably will emerge from Com- Advisory Committee in Indianapolis. to deny all applications for 1380 kc, merce Committee this week with minor Twelve- member working group's recom- now occupied by KWK St. Louis, which changes, according to committee ex- mendations must go to full NIAC for is to go silent in September. perts (BROADCASTING, July 12). approval. Station said that applicants for KWK, Major problem of committee in execu- Plan would call for using existing both permanent and interim, would im- tive session was what to do about bouts EBS stations as backbone of new DBS. pose limits to WKJG service area 50% staged outside U. S. and shown here. Group is trying to find practical uses greater than those now existing.

10 BROADCASTING, August 9, 1965 People who listen to WIL- St. Louis KBOX- Dallas owe more money than just about anybody

How did WIL in St. Louis Supercalifragilistic If you've a client who sells in and KBOX in Dallas Selling Personalities. Dallas or St. Louis, get to be the stations And a sound that's or both, do him a favor, for the "Uppers and Corners"? big, bright, and new. Buy KBOX - Dallas and/ or Easy. Our audiences listen big. WIL - St. Louis. The latest and greatest. Spend big. Even if he has to borrow the money Action Central News at And spend often. for the extra budget. 25 and 55 after the hour. And most of them wouldn't WILo St. Louis KBOX <0) Dallas Sports, weather and mobile think of listening to anybody else, The Balaban Stations news 24 hours a day. except their banker. John F. Box, Jr., Managing Director

TIIE BALABAN STATIONS GOD IN TEMPO WITH THE TIMES COD JOHN F. BOX, JR., MANAGING DIRECTOR C.q SOLD NATIONALLY BY ROBERT E. EASTMAN B COMPANY, INC. THE EXPLOIT,A of first -run feature films ever offered to television ... not single, a small, program -type filler film in the group. All brand -new productions successfully released theatrically worldwide within the past several years.

in the majority of films and action -adventure throughout ... intriguing James Bond -type thrillers, sweeping jungle spectacles, exciting action -filled dramas, a spine -tingling from escape behind the Iron Curtain based on a true life experience and more.

we guarantee to be the best ever offered to television ... comparable, down to the last syllable, to the most expensively produced theatrical RUNNING RELEASE COLOR releases. Done in / TITLE New York City, TIME DATE OR B &W under the direct supervision of ITC, by Titra, leading RIVER OF EVIL B6 MINUTES 1964 American specialist in dubbing feature films. GOLDEN GODDESS OF RIO BENI 93 MINUTES 1965

MARK OF THE TORTOISE 92 MINUTES 1964 BLW

SECRET OF THE SPHINX 95 MINUTES 1964

BREAKTHROUGH 82 MINUTES 1963 BLW

VOYAGE TO DANGER 81 MINUTES 1962

MELODY OF NATE 88 MINUTES 1962 BLW

ROCAMBOLE 106 MINUTES 1962

TERROR CALLS AT NIGHT 90 MINUTES 1962 SAW

VENDETTA AT SORRENTO ICO MINUTES 1963 ... INDppp1VMD e 555 Madison Ave., New York 10022, 17 PL 52100 iE/ Gt. Cumberland Place, TELEVISION London WI. Ambassador LOVE AND LARCENY 94 MINUTES 1962 BLW `fia rIgI 100 University Ave., 8040 Toronto 1, Ontario, Mexico City, EMpire 2.1166 CORPORA Paris, Rome, Buenos Aras. rum offices in principal Sydney, and THE LAST CHARGE 85 MINUTES 1964 cities in 45 countries around the world.

13 DAYS TO OIE 100 MINUTES 1965 DATEBOOK

A calendar of important meetings and events in the field of communications.

UIndicates first or revised listing.

AUGUST Aug. 20- Deadline for comments on the FCC's rulemaking proposal looking toward adopting new field strength (propagation) curves for the FM and TV broadcast services. The proposal would update the F (50, 50) curves now in the rules to take advantage of additional measurements. especially in the UHF television band. Aug. 20- 22- Annual fall meeting and election of officers of West Virginia Broad- casters Association. Speakers include FCC Commissioner Robert E. Lee; Vincent T. Wasilewski, president, National Association of Broadcasters; John T. Murphy, president, Crosley Broadcasting Corp.; Don Mercer, vice president for station relations, NBC, and Lou Smith, vice president for television, Edward Petry & Co. Greenbrier, White Sulphur Springs. Aug. 24- 27- Western Electronic Show and Convention. Cow Palace, San Francisco. Aug. 24 -Sept. 4- National TV and Radio Show under the direction of the Industrial and Trade Fairs Ltd. will feature various Daytime, nighttime, anytime -TWILIGHT ZONE delivers! Take early evening. Seen types of broadcasting equipment. London. Time markets during its CBS run, the series scored a huge Aug. 26 -27 - Association of National Ad- at 7:30 pm in Mountain vertisers Cooperative Advertising Commit- hit with youngsters ... who comprised almost one -third of its total audience. tee holds workshop on co -op advertising. a program series with wide family appeal at practically any hour of the day Speakers include Walter Singer, vice presi- Want dent, marketing, Bobbie Brooks Inc.; Frank or night? You can't beat TWILIGHT ZONE. Order it today from *CBS FILMS Molloy, copy group director, N. W. Ayer & Based on ARB estimates, subject to qualifications which CBS Films will supply on request. Son; William Bond, advertising manager, J. L. Hudson Co.; James T. LeCompte, vice president, Stewart, Dougall & Associates Inc.; E. B. Weiss, vice president, Doyle Dane Bernbach (luncheon speaker Aug. 26); Ed- ward Crimmins, The Advertising Checking Bureau; Arthur Schwartz, advertising manager, Bulova Watch Co.; John Bunbury. advertising manager, Wolverine Shoe & Tan- ning Corp., and Gilbert Weil, ANA's general counsel (luncheon speaker, Aug. 27). Shera- ton- Tenney Inn (LaGuardia airport), New York. Aug. 27 -29-Fall meeting of Arkansas Broad- casters Association with election of officers. Speakers include Charles Stone, manager, National Association of Broadcasters Radio Code. Coachman's Inn, Little Rock. Aug. 30 -Sept. 1- Institute of Electrical and Electronics Engineers annual international antenna and propagation symposium. Shera- Twilight ton Park, Washington. (For advance reservations write 1965 AP Symposium, P. 0. Box 6, Riverdale, Md. 20890.) Zone Aug. 31- Deadline for reply comments on in New York this Fall on the FCC's rulemaking proposal looking toward adopting new field strength (propagation) curves for the FM and TV broad- WOR-TV cast services. The proposal would up- RVO GENERAL BROAOCASIING date the F (50, 50) curves now in the rules to take advantage of additional measurements, especially in the UHF television band. SEPTEMBER Sept. 1 - Deadline for comments on the FCC's notice of inquiry and proposed rulemaking relating to mutual funds and ether investment houses that are in technical violation of the commission's multiple - ownership rules. Former deadline was June 14.

Sept. 1 -3 -Fall conference of American Marketing Association. Mayflower hotel, Washington. Sept. 10 -11- Annual fall meeting of Maine Association of Broadcasters. Speakers include Vincent T. Wasilewski, president, Na- . I tional Association of Broadcasters; FCC Commissioner Kenneth A. Cox; H. Taylor (Bud) Vaden, president, Broadcasters Pro-

14 BROADCASTING, August 9, 1965 Your Amazing Telephone Line

Because it can carry your voice so from a patient's home phone. The puter whom to pay and how much. well, we've learned it's good for a "E -K -G" signals are converted to tones Your bank will do the rest. lot of other uses, too! which are sent over the phone line to In fact, the things your phone can do a hospital for study by a specialist. for you, just by basically being a phone, Telephone lines carry both the deep The diagnosis can then be telephoned are still not fully explored. tones of men and the lighter tones of back to the doctor. Its ability to transmit the tones es- women with fidelity. This is why you Another probability is that someday sential to such data communications as can always recognize a familiar voice you may pay bills by phone. You will the "E -K -G" and the bill payment sug- over the phone. simply insert special plastic cards into gests many remarkable new uses for Your telephone's wide tonal range a telephone set that dials automatically, your telephone line. offers other communications possibili- and then detail the dollars and cents by Our engineers are working on them. ties as well. pushing numbered Touch -Tone® but- As its future unfolds. day by day, your One of these is a portable unit which tons. In this way you will ring your telephone line will surely become more a doctor can use to transmit an on -the- bank's computer, identify your account personally yours than it is even now ... spot electrocardiogram of the heart with a code number, and tell the com- one of your most useful aids.

Bell System American Telephone and Telegraph and Associated Companies at

OZNA'Aviiiin A COMPLETELY NEW CONCEPT IN COLOR TV CAMERAS starts with black! Like the black plate in four -color printing, this radically new camera uses a "black tube" to produce perfect color pictures

Ask any printer and he'll tell you that four -color printing needs a black plate to supply "snap" to the color picture. For the same reason, the TK-42 color camera has a separate luminance (black) tube added to the red, green and blue (color) tubes. Result: Finest detail and superior color pictures.

Everything about this great new camera contributes to the finest, most reliable color reproduction ever provided. Stabi- 7 das lized circuitry permits it to operate -for long periods without -in adjustment. Completely transistorized, plug modules.-pro- This 41/2-inch image orthicon (black tube) is used in the vide highest performance and reliability. Big 4t/2 -inch image separate luminance channel to sharpen the color picture and to assure a high-quality monochrome picture. orthicon tube in luminance channel provides high quality monochrome pictures, as well as highest quality color pictures.

The separate luminance principle has been proved by more than 5 years of intensive engineering, product research and field testing. Several models have been demonstrated at three NAB Conventions. In 1962, broadcasters registered their choices regarding the separate luminance principle, as well as other features. The result is the TK -42... a new standard of color picture quality!

Transistorized modules afford easy servicing, are more reliable, and provide highest performance.

Call your RCA Representative for the complete story. Or write RCA Broadcast and Television Equipment, The Most Trusted Name in Television Building 15 -5, Camden, N. J. Sept. 21 -23 - Fifth annual conference of Institute of Broadcasting Financial Man- NAB CONFERENCE SCHEDULE agement. Hotel Continental, Los Angeles. Dates and places for the National Sept. 22 -24 - Military Electronics Confer- Association of Broadcasters fall re- ence, sponsored by the Military Electronics gional meetings: Group, Institute of Electrical and Electronic Oct. 14 -15 -Brown hotel. Louisville, Engineers. Washington Hilton hotel. Wash- Ky. ington. Oct. 18- 19- Marriott motor hotel, MAC- ar1C1 Myer Sept. 22-24 - Annual fall conference of Atlanta. Tennessee Association of Broadcasters. Oct. 21 -22 -Lord Baltimore hotel, Speakers include Vincent T. Wasilewski, for- Hireuca:uii Baltimore. president, National Association of Broad- rr$ m, rtio.,,.o, co,w o:.. Oct. 25- 26-Statler Hilton, Boston. casters. Andrew Jackson hotel, Nashville. Nov. 11 -12- Sheraton- Chicago, Chi- cago. Sept. 23- 24- Annual fall meeting of Minne- Nov. 15-16--Brown Palace, Denver. sota Broadcasters Association. Speakers include Sherril Taylor, vice president for DELIVERS Nov. 18 -19- Davenport hotel, Spo- kane, Wash. radio, National Association of Broadcasters. Nov. 22- 23-Westward Ho hotel, Radisson hotel, Minneapolis. Phoenix. Sept. 23- 25-Annual broadcast symposium. professional group on broadcasting, Insti- tute of Electrical & Electronic Engineers. motion Association. Bar Harbor Club, Bar Willard hotel, Washington. Harbor. Sept. 24- 25- Annual fall meeting of Utah Broadcasters Association. Park City. Sept. 10 -12 - American Women in Radio and Television, second annual Western Area Sept. 27-FCC deadline for filing com- Conference. San Francisco. ments on Part II of its notice of inquiry and proposed rulemaking, issued April 23, Sept. 11 - Special conference of Montana Broadcasters Association on music licensing. looking toward regulating nonmicrowave SHARE OF Participants include Herman Finkelstein, community antenna TV systems. Among American Society of Composers, other areas of concern, Part II deals with counsel for (1) effect on development of independent CHILDREN VIEWERS Authors & Publishers: Sydney Kaye, board chairman of Broadcast Music Inc., and Jim (nonnetwork) UHF stations (2) generalized MASS. SESAC. Glacier Park Lodge, East restrictions on CATV extensions of station IN SPRINGFIELD, Myers, signals (3) "leapfrogging and (4) program Glacier. origination or alteration by CATV, pay TV ARB (MARCH 1965) WHYN -TV u Sept. 12 -17th annual Emmy Awards pres- and combined CATV -pay TV -TV operations. entation and dinner. New York Hilton and Sept. 30- -FCC's deadline for reply com- Hollywood Palladium, and awards presenta- ments on proposed rulemaking looking to- tion on NBC -TV, 10 -11:30 p.m. EDT. ward adoption of procedures for establish- TELEVISION CORPORATION Sept. 12-13--Meeting of New York State ing antenna farm areas to accommodate 626 Madison Avenue, N.Y. PLxa 1.3110 Associated Press Broadcasters Association. growing number of tall broadcast antenna CHICAGO HOLLYWOOD Glens Falls on Lake George. towers, while protecting air safety. Trans -tue Television International Corporation Zurich. Switzerland u Sept. 14 -Nov. 17 - International Telecom- OCTOBER munications Union ninth Plenipotentiary ITU Oct. 1- Deadline for comments on FCC's Conference in hundred -year existence. proposed rulemaking limiting to three num- elects secretary -general and deputy secre- and ber of TV stations (not more than two of tary- general, decides general policy re- them VHF's) an individual or corporation RADIO 1320 vises the ITU convention - Union's basic all Switzerland. can have interest in or own in one or charter. Montreux, more of top 50 TV markets. Sept. 15 -16 -12th annual CBS Radio Affili- Oct. 4- 5- Society of Broadcast Engineers ates Association convention. New York national convention. Lewiston, Mont. Hilton hotel. Oct. 4 -5- Annual convention and election of Sept. 15 -18- Annual summer meeting of officers of New Jersey Broadcasters Associ- Michigan Association of Broadcasters. ation. Governor Morris hotel, Morristown. s Speakers include Vincent T. Wasilewski, Association of Broad- Oct. 5- Deadline for reply comments A NSING president, National on the FCC's further notice of proposed casters. Hidden Valley, Gaylord. rulemaking 5,000 WATTS / 24 HOURS A DAY relating to fostering expanded Sept. 17 -FCC deadline for filing reply use of UHF television frequencies by setting comments on Part I and paragraph 50 of aside channels 70 through 83 inclusive for No. 1 MID- MICHIGAN RADIO STATION Part II of the commission's notice of in- a new class of 10 -kw community TV stations quiry and proposed rulemaking, issued with a 300 -foot antenna limitation. April 23, looking toward asserting jurisdic- Oct. 5 - Advertising Research Foundation tion and regulating nonmicrowave com- 11th annual conference. Waldorf -Astoria munity antenna TV systems. Former filing hotel, New York. date was Aug. 6. LANSING Oct. 9 -10 -Fall conference and board meet- MICHIGAN Sept. 19- 21-Annual fall meeting and elec- ing of Florida Association of Broadcasters. tion of officers of Louisiana and Mississippi Silver Springs. Association of Broadcasters. Speakers in- WILS delivers all clude Sherril Taylor, vice president for ra- Oct. 10- 12-Annual fall meeting and elec- the Lansing Metro dio, National Association of Broadcasters, tion of officers of North Carolina Associa- tion of Broadcasters. Speakers include area plus most of and William Carlisle, vice president for sta- Vin- tion relations, NAB. Fontainebleau motor cent T. Wasilewski, president, National As- another seven hotel. New Orleans. sociation of Broadcasters. Grove Park Inn, counties. Asheville. Sept. 19- 21-Annual fall meeting and elec- Oct. 11 -15 National advertisers use WILS. tion of officers of Nebraska Broadcasters - Annual fall convention and ex- For complete cost /M and other Association. Speakers include Vincent T. hibit of professional equipment of Audio 92 audience data, write or call: Wasilewski, president, National Association of Broadcasters. Blackstone hotel, Omaha. Indicates first or revised listing. VENARD, TORBET & MC CONNELL Sept. 20 -New deadline for reply comments on the FCC's notice of inquiry and proposed rulemaking relating to mutual funds RAB MANAGEMENT CONFERENCES and other investment houses that are in technical violation of the commission's Sept. 8- 9- Northland inn, Detroit. Sept. 22 -23 - Fontainebleau motor multiple-ownership rules. Former deadline hotel, New Orleans. for reply comments was July 12. Sept. 29- 30- Hilton inn, Atlanta. Oct. 4 -5 Westchester Country Sept. 20- Deadline for comments on the Club, New York.- FCC's further notice of proposed rule - Oct. 11 -12- Pheasant Run lodge, making relating to fostering expanded use Chicago. of UHF television frequencies by setting Oct. 14 -15 - Hyatt House, San aside channels 70 through 83 inclusive for a Francisco. new class of 10 -kw community TV stations with a 300 -foot antenna limitation.

18 (DATEBOOK) BROADCASTING, August 9, 1965 color us *99% COLOR 6 PM- MIDNIGHT Mon. thru Fri.

Color is the big word today! And, in the $21/2 billion Tulsa market, KVOO -TV is THE color station. With heavy network color programming scheduled for this fall, plus our own film, tape and live color facilities, KVOO -TV is ready to offer the rich Tulsa KVO 2 market an almost steady diet TULSA. OKLAHOMA

i of color television. nB Ro.wwld by Zee The Original Station Representative BROADCASTING, August 9, 1965 19 THE QUAD- CITIES Engineering Society. Barbizon -Plaza hotel, BROADCASTING PUBLICATIONS INC. CBS FOR New York. PRESIDENT SOL TAISHOFF VICE PRESIDENT MAURY LONG Oct. 13- 14- Central region convention of VICE PRESIDENT EDWIN H. JAMES SECRETARY LAWRENCE B. TAISHOFF American Association of Advertising Agen- TREASURER B. T. TAISHOFF cies. Continental Plaza hotel, Chicago. COMPTROLLER IRVING C. MILLER ASST. TREASURER JOANNE T. COWAN WHBF Oct. 13 -14- Annual fall meeting and election of officers of Kentucky Broadcasters STATIONS Association. Louisville. Oct. 13 -15- Annual fall meeting and election of officers of Indiana Broadcasters Asso- RADIO & TELEVISION ciation. Sheraton, French Lick. DroauIcastîllq Oct. 14- 15- International Film & TV Festi- ARE val of New York. Americana hotel, New Executive and publication headquarters: York. BROADCASTING -TELECASTING Bldg., 1735 DeSales THE QUAD- CITIES' Street, N.W., Washington, D. C. 20036. Tele- Oct. 14- 23- Twelfth annual meeting of phone: 202 Metropolitan 8 -1022. MIFED, Milano International Film, TV EDITOR AND PUBLISHER Film and Documentary Market, including Sol Taishoff first presentation of TV Pearl awards for best feature or serialized film and best Editorial short film produced for TV in 1964 -65. Dur- ing meeting MIFED is sponsoring EXCOT, VICE PRESIDENT AND EXECUTIVE EDITOR Congress and Exhibition on World Progress Edwin H. James in Electronics for Cinema, TV and Associ- EDITORIAL DIRECTOR (New York) ated Industries. Rufus Crater MANAGING EDITOR Oct. 15-Effective date of FCC's new AM- Art King FM nonduplication rule which prohibits SENIOR EDITORS: Bruce Robertson (Holly- any FM station from duplicating more than wood), Frederick M. Fitzgerald, Earl B. 50% of programing of commonly owned AM Abrams, Lawrence Christopher (Chicago), STATIONS Leonard Zeidenberg, David Berlyn (New station in cities of 100,000 population or York), Rocco Famighettt (New York); Asso- more. Former effective date was Aug. 1. CIATE EDITORS: Sherm Brodey, George Dar- /N lington; STAFF WRITERS: Bill Bayne, Sonya Oct. 15 -17- American Federation of Adver- Lee Brockstein, Barry Crickmer, Victor tising fifth district convention. Sheraton Rossi Jr; EDITORIAL ASSISTANTS: Richard ILLINOIS - IOWA'S Cleveland, Cleveland. Bower, Camille Grimes, Sue S. Weaver, Bill Williams: SECRETARY TO THE PUBLISHER: Oct. 17 -19- Annual meeting and election of Gladys Hall. officers of North Dakota Broadcasters Asso- ciation. Grand Forks. Business VICE PRESIDENT AND GENERAL MANAGER Oct. 19 -23 - Annual convention of Radio Maury Long Television News Directors Association. NATIONAL SALES MANAGER Tides hotel, St. Petersburg, Fla. Warren W. Middleton (New York) PRODUCTION MANAGER: George L. Dant; TRAF- FIC MANAGER: Harry Stevens; ADVERTISING ASSISTANTS: Robert Sandor, Carol Ann Cun- ningham, Claudette Artini; SECRETARY TO THE OPEN MIKEQO MANAGER: Doris Kelly. COMPTROLLER: Irving C. Miller; ASSISTANT AUDITOR: Eunice Weston. MARKET Sorry, no extras here... Publications and Circulation EDITOR: The June 21 issue contained DIRECTOR OF PUBLICATIONS John P. Cosgrove the findings of a study conducted to de- SUBSCRIPTION MANAGER termine viewer recall levels in various Richard B. Kinsey .nä .e William Criger, David A. Cusick, Dorothy TV commercial situations. This study Hughes, Christer Jonsson, Edith Liu. James . aRAee was conducted among Chicago house- Williams. ws wives by Needham, Harper & Steers.... Bureaus C' We would appreciate receiving a copy New York: 444 Madison Avenue, 10022. Tele- ONLY of the complete report including the phone: 212 Plaza 5 -8354. research method(s) used in the experi- EDITORIAL DIRECTOR: Rufus Crater; SENIOR EDITORS: David Berlyn, Rocco Famighetti; mental design. -Richard W. Nagy, mar- ASSOCIATE EDITOR: John Gardiner; STAFF I ket research analyst, Warner -Lambert WRITERS: Ellen R. McCormick, John O'Hara: ISMOR! ASSISTANT: Frances Bonovitch. Pharmaceutical Co., Morris Plains, N.J. NATIONAL SALES MANAGER: Warren W. Mid- CBS leadership plus strong local pro- dleton; INSTITUTIONAL SALES MANAGER: Elea- (Mr. Nagy has been directed to the agency, gramming combine to keep WHBF Radio nor R. Manning; EASTERN SALES MANAGER: Needham. Harper & Steers, for a copy.) Robert T. Fennimore. and Television audience's coming back Chicago: 360 North Michigan Avenue, 60601. to Telephone: 312 Central 6 -4115. the Quad- Cities' Favorites! Check SENIOR EDITOR: Lawrence Christopher; Mm- a ARB, NSI and Pulse, then see Avery- For small fee WEST SALES MANAGER: David J. Bailey; AS- SISTANT: Rose Adragna. Knodel; in Minneapolis see Harry Hyett. Hollywood: 1680 North Vine Street, 90028. EDITOR: We appreciate the publicity Telephone: 213 Hollywood 3 -3148. SENIOR EDITOR: Bruce Robertson; WESTERN SALES given our new booklet Careers in Radio MANAGER: Bill Merritt; ASSISTANT: Stephanie Alexander. and Television in the July 19 issue... . Toronto: 11 Burton Road, Zone 10. Tele- Unfortunately we are not able to dis- phone: 416 Hudson 9 -2694. CORRESPONDENT: HOTTEST IN THE QUAD-CITIES tribute the booklet free, but have put James Montagnes. a price tag of 25¢ per copy on it.- ASSISTANT PUBLISHER Lester G. Benz, executive secretary, Lawrence B. Taishoff Quill and Scroll, School of Journalism, BROADCASTING. Magazine was founded in 1931 WHBF State University of Iowa, Iowa City, by Broadcasting Publications Inc., using the title. BROADCASTING.-The News Magazine of STATIONS lowri. the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in (News release, from Department of Mass 1933 and Telecast* in 1953. BROADCASTING - Communications, Arizona State University, TELECASTING was introduced in 1946. RADIO & TELEVISION did not mention the nominal charge of 25 *Reg. U. S. Patent Office cents.) Copyright 1965 : Broadcasting Publications Inc. 20 BROADCASTING, August 9, 1965 TRIANGLE TOY AWAR D S Triangle Television Stations announce the creation play value. of an awards program for toy advertisers, with the Toys awarded the Triangle Station Merit Seal will establishment of Triangle Merit Seal toy awards. be identified as such on the air. Special merchan- Each of the six Triangle Television Stations will se- dising aids will be made available to the manufac- lect and recognize those toys which are advertised turer and distributor by the Triangle Stations. on one or more of the Stations and which excel in For further information, contact any one of the the areas of safety, construction, economic and Triangle Television Station managers.

TRIANGLE STATIONS

Operated by Radio and Television Div. /Triangle Publications, Inc. /4100 City Line Avenue, Philadelphia, Pa.19131 WEIL -AM FM TV, Philadelphia, Pa. / WNBF -AM FM TV, Binghamton, N.Y. / WFBG -AM FM TV, Altoona- Johnstown, Pa. WNHC -AM FM TV, Hartford -New Haven, Conn. / WLVH -TV, Lancaster- Lebanon, Pa. / KFRE -AM FM TV, Fresno, Cal.

Triangle National Sales Offices: N e w Y o r k / L o s A n g e l e s / B a l t i m o r e

BROADCASTING, August 9, 1965 21 MONDAYMEMO from JAMES P. FELTON, Seaboard Finance Co., Los Angeles

Money: The most popular and difficult product to market

On the surface, my marketing prob- submit our advertising copy for ad- representatives, most of whom under- lem is simple. My product is the most vance approval. Here we get into the stand our business and our problems, popular in the world: money. It doesn't matter of language, personal interpreta- and who frequently come up with op- require new packaging; no research tion, likes and dislikes. Imagine the portunities ideal for us. and development department suggests poor copywriter at the agency who has Oh, there are a few we hear from product modifications or improvement. succeeded in pleasing his copy chief, only when a station president or man- It is in constant and universal demand. his plans board, his account supervisor ager is in town and who want us to give It doesn't spoil, wear out or become ob- and the client, only to have the copy an hour on short notice. And there solete. And nobody ever has enough rejected or mauled by a state official. are another few who apply undue pres- of it. Station Problems Despite these sure at the local branch level. Beneath this glittering and green ex- problems, Seaboard last year aired some Why Radio? But with all these, terior, there lurks a monster of laws, 125,000 commercials on approximately radio remains our single largest invest- regulations, consumer attitudes, false 360 radio stations throughout the U.S. ment, and it probably will continue to images and well-meaning critics that This logistical triumph had to overcome be. Why? The Seaboard philosophy of make this marketing problem complex many other ambushes -most of them advertising goes something like this: A and frustrating. It's so exasperating, in made by the broadcast industry itself. man who needs money is like a man fact, that Seaboard's large and contin- For example, a local station salesman who needs a cure. uous use of radio and television is the offered the same package of spots to You don't read a personal loan ad media's best testimonial, considering the the local Seaboard manager at the rate in the newspaper unless you need circumstances. of $4 a spot, while the representative in money, any more than you read a bald- Regulations Let's review just a few Los Angeles had already negotiated a ness ad before your hair starts falling of these circumstances: First of all, rate of $12 a spot. out. This limits the readership of any personal loan companies such as Sea- In many cities, local station managers Seaboard newspaper ad, although it is a board are regulated by state government or salesmen have undermined the con- very responsive readership and news- bodies in any state in which they have fidence of the local Seaboard manager paper is important to us for short -term branches. Since Seaboard now has more in his headquarters operation by prom- gains. than 900 branches in 47 states, plus ising "similar" spot packages at a frac- But at one time or another, almost Australia and Canada, we are subject tion of the cost now charged Seaboard. all of us are in need of Seaboard's serv- to the state regulations passed by the In nearly every instance, the package ice and Seaboard's product, money. So legislatures and administered by either offered locally is an R.O.S. (run of we need a medium that carries adver- a corporation commissioner, a banking schedule) package in contrast to the tising which cannot be ignored, which department or a small loan commis - peak traffic times negotiated by the will precondition or presell people. sioner-in each of the 47 states. agency. And the Seaboard office man- People do listen to radio commer- Seaboard is proud to operate under ager, a young man trained in finance cials and do see television commercials state regulation. The amount we can and accounting, doesn't know R.O.S. whether they are actively interested in loan, the interest rates, the forms we from X.Y.Z. I consider this unwise sell- the product or not. As they say, these use, are set by law. And so is what ing by radio. commercials intrude, because most lis- we can say in our advertising. Not only By and large, Seaboard has had ex- teners or viewers will not make the ef- what we can say, but in many cases, cellent cooperation from radio stations fort to tune them out. If the commer- the way in which we say it. In some in merchandising our spot purchases to cials are impressive or good, they in- states, there is no limit to the amount merchants who might refer business to trude favorably, leaving a favorable of money a customer may borrow from Seaboard, in preaching the gospel of impression on the listener or viewer. us. In others, the limit may be as low radio to field personnel and in develop- Then, when he needs Seaboard's serv- as $300. This, of course, affects our ing market data for our agency, Foote, ice and product, he will be more inclined advertising message. Cone & Belding, Los Angeles. And we to seek our address in a directory or More Regulations Some states re- have had good cooperation from the to respond to current commercials. quire that we identify this limit. Others do not. One state insists that all commercials contain a repayment legend - in words precisely established by law: "A loan of $100 will cost $17 when James P. Felton left a vice president's promptly repaid in 12 consecutive pay- berth at Foote, Cone & Belding, Los An- ments of $9.75 each." geles, nearly four years ago to join Sea- In another state we cannot say "can- board Finance Co. as vice president and not," nor can we say "can." But we director of advertising- public relations, his may say "may." Now we have no ob- present position. During his 13 years with jection to the word "may." But there FC &B, Mr. Felton worked on such ac- are times when "may" can't do what counts as Sunkist, Lockheed, Ford, Purex "can" may. Another state cost us a and Union Oil and supervised the Smokey substantial sum insisting that we re- Bear forest fire prevention campaign. Ear- make some television commercials to lier, he had been a reporter- writer-editor add "Inc." after the standard logo, Sea- for a number of West Coast newspapers. board Finance Co. A handful of states require that we

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THE SOUND OF NEW HAVEN GETS THROUGH TO THE HEART OF THE MARKET. WELI /960 KC /5 0 0 0 WATTS NATIONAL: H-R REPRESENTATIVES, INC. / BOSTON: ECKELS & COMPANY WGBH -TV Boston. dian markets). Film sales .. . Majesta Color (National Telefilm As- Hong Kong (20th Century-Fox TV): The Soupy Sales Show, initial sales sociates): -TV Grand Rapids, Tele -Metropole, French Canada sta- -hour taped episodes (Screen WzzM of 260 half Mich. tions. Gems): Krry (Tv) Los Angeles; WTVN (TV) Columbus, Ohio; WVUE (TV) New Ruby Gentry and Duel in the Sun Big Night Out (Seven -Arts TV): Orleans; KCPX-TV Salt Lake City; WTEV (National Telefilm Associates): WJRT WSB -TV Atlanta; WBTV(TV) Charlotte, (Tv) New Bedford, Mass. -Providence, (Tv) Flint, Mich.; KRGV -TV Weslaco - N. C.; KVAL -TV Eugene, Ore.; xYNO(TV) R. I., and WDAU -TV Scranton- Wilkes- Harlingen. Tex.; WCEE (TV ) Freeport - Fresno, Calif.; WISC -TV Madison, Wis.; Barre, Pa. Rockford, Ill. wcxT(Tv) Miami; WISN -Tv Milwaukee; WOW-TV Omaha; KOLO -TV Reno; Of Lands and Seas (Olas Corp) : Conciliator (National Telefilm Asso- WREx -Tv Rockford, Ill.; KSL -TV Salt ) WLWT(Tv) ciates) : WzzM -TV Grand Rapids, Mich. WLwt (Tv Indianapolis; Lake City; KNTV(Tv) San Jose, Calif.; KHJ-TV Los Angeles; KHQ- Cincinnati; Best of Probe (National Telefilm As- WHO-Tv Des Moines, Iowa; WNEP -TV TV Spokane, Wash., and WFAA -TV Dal- sociates): WZZM-TV Grand Rapids, Scranton, Pa.; WNYS -TV Syracuse, las -Fort Worth. Mich. N. Y.; xTVH(TV) Wichita, Kan.: Passport 7 (Olas Corp): WABC -TV KIMA -TV Yakima, Wash.; wYTV(TV) Matter of Who (National Telefilm New York. Youngstown, Ohio, and Dayton, Ohio Associates: WDSU -TV New Orleans. New Hope Auto Show (Triangle): and Columbus, Ohio (via Leo Blum WSUN -TV St. Petersburg. Fla.; KVKM -TV Storybook Magic (National Telefilm Co. Agency), and Kansas City. Monahans- Odessa, Tex.. and KAAR(TV) Associates) : WTTV (Tv) Bloomington - Mo. (via Winius- Brandon Advertising San Diego. Indianapolis, Ind. Agency).

Jump to Glory (Triangle) : KCRA -TV Europa 33 (Roberts & Barry): Sacramento, Calif.; KVKM -TV Mona - WA BC-TV New York: wBKB(Tv) Chi- International film sales ... hans- Odessa, Tex., and KAAR(TV) San cago; WXYZ -TV Detroit; KABC -TV Los Adventures in Paradise (20th Cen- Diego. Angeles; wwL -Tv New Orleans; WFIL- tury -Fox TV): CJAY -TV Winnipeg, A Christmas Carol (Seven Arts): TV Philadelphia: KLAS -TV Las Vegas; Man.; CKPG -TV Prince George, B. C. KFRE -TV Fresno. Calif.; WLYH -TV WBOY -TV Clarksburg, WHTN -TV Hunt- Leb- United Artists Television reports that anon. WSBA -TV York and WHP -TV Har- ington, WTAP -TV Parkersburg, all West five of its programs being carried on risburg, all Pennsylvania. Virginia; KPHO -TV Phoenix; KTSM -TV U. S. TV networks in 1965 -66 have El Paso, and KAAR(TV) San Diego. Follow the Sun (20th Century -Fox been sold for presentation in Canada. Open End (National Telefilm Asso- TV) : CRFN-TV Edmonton, Alberta; They are O.K. Crackerby! and The ciates): WQED(Tv) Pittsburgh and Tele -Metropole (for five French Cana- Fugitive to the CBC; Patty Duke to the

24 BROADCASTING, August 9, 1965 CTV Network and Gilligan's Island and Service, Lagos; ORTF, France; CBC sta- Leo Durocher . . . Sports (Sight & to the Mona McCluskey Canadian UPP tions in Vancouver, Winnipeg, Edmon- Sound Library) : KWK St. Louis; IcJOY stations. ton, Ottawa and Calgary. Stockton, Calif.; WULA Eufaula, Ala.; Bus Stop (20th Century-Fox TV): The Big World of Little Adam (Ban- WRAD Radford, Va.; KDBS Alexandria, Tele- Luxembourg. ner Films): Australian Broadcasting La.; WJOB Hammond, Ind.; KSCJ Sioux Margie (20th Century-Fox TV): Commission. City, Iowa; WGCD Chester, S. C.; KVOP Holland, nts; sAS -10 Adelaide, Australia. Plainview, Tex., Lost in Space (20th Century-Fox and WEIM Fitchburg, Adventures in Paradise (20th Cen- Mass. TV) : Zuriguel Asociados, C.A., Vene- tury-Fox TV) : Schweizer Fernsehen; zuela. The Shadow (Charles Gry -9 Melbourne, Australia. Michelson): The Legend of Jesse James, KDAN Eureka, Calif.; KIMA Yakima, Follow the Sun (20th Century-Fox The Long, Hot Summer (20th Century-Fox KOFE Pullman, both Washington; KSNN TV): Telefis Eireann, Ireland: sAs -10 TV): Pocatello, Idaho, and Adelaide, Australia. Corporacion Venezolana, Vene- KwsL Grand zuela. Junction, Colo. Hong Kong (20th Century-Fox TV) : ABC -TV; Scottish Television, Scotland; The Loner (20th Century -Fox TV): The Green Hornet (Charles Michel- Producciones RTN -8 Lismore and acv-9 Bendigo, both Venezolanas, Venezuela. son): KOFE Pullman, Wash.; KWSL Australia. The Legend of Jesse James, The Grand Junction, and KSNO Aspen, both Dobie Gillis, My Friend Flicka, Five Long Hot Summer, Peyton Place, 12 Colorado. Fingers (20th Century -Fox TV): SAS - O'Clock High and Voyage to the Bot- Jacoby on 10 Adelaide, Australia. tom of the Sea (20th Century -Fox TV): Bridge (Enterprise Broad- Television Corp. Ltd. and General Tele- cast Features): WMC Memphis, Tenn. Gilligan's Island, Man and the Chal- vision Pty. Ltd., both Australia. lenge, Case of the Dangerous Robin Sportscene (Enterprise Broadcast (United Artists TV International): De- Lost in Space, The Loner and Daniel Features): WWYN Erie, Pa. gato for TV) : Aus- Co., Germany's commercial Boone (20th Century-Fox This Is Living (Enterprise Broadcast TV. trama Pty. Ltd. and United Telecasters Features): WAQI Astabula, Ohio. Romper Room (Fremantle Interna- Ltd., both Australia. tional) : SAS -10 Adelaide, Australia. Agribusiness (Enterprise Broadcast Features): WNCO Ashland, Ohio. Debbie Drake Show (Banner Films) : Radio series sales ... CBC station, Edmonton, Alberta. Miss America Pageant Reports (Ken Gardener's Notebook (Enterprise Bold Journey (Banner Films): 1st Gaughran Productions): KBLU Yuma, Broadcast Features) : WELW Willough- Network, Germany: Nigeria, Television Ariz., and WDOE Dunkirk, N. Y. by, Ohio.

You'd enjoy the luxurious feeling of an Aladdin with an all -powerful lamp. You could wish for full color facilities to fulfill your fondest dreams of complete program, commercial and remote production. Presto! Almost as easily

as rubbing a lamp, at your command would be eight live color cameras, two complete color film chains, six color videotape recorders. Get that Quality Touch of an Aladdin ... Call our Operations Manager Jim Pratt or your Petryman for the colorful details. WFAA-TV The Quality Station serving the Dallas -Fort Worth Market 9, Channel 8, Communications Center / Broadcast Services of The Dallas Morning News / Represented by Edward Petry & Co., Inc.

BROADCASTING, August 9, 1965 25 CG can start things popping in Indiana. If you want it to put more

fizz in your soft drink sales, uncap a schedule with ATS.

The Communicana Group Includes: .THE COMMUNICANA GROUP vl WSIV°TY WISM -TV so u..... weC w a e®w.. e BC < u z Also: WKJG -AM and FM, Ft. Wayne; WTRC -AM and FM, Elkhart î The Mishawaka Times (Morn.); The Elkhart Truth (Eve.) z ° INDIANAi COMMUNICATORS JOHN F. DILLE, JR. IS PRESIDENT OF THE COMMUNICANA GROUP

26 BROADCASTING, August 9, 1965 ßroailcastillq

August 9, 1965, Vol. 69, No. 6 TV time: up in '64, higher in '65

Television continues to climb as FCC figures for 1964 hit another peak at $1.8 billion in revenue and survey by BROADCASTING promises that gain will continue in 1965

Televison was given a look back last detected very early in the year). with Although there were no full -year week at a record sales year -and a July and August spot business seem- 1965 estimates for the networks in- look ahead at what seemed sure to be ingly ahead of its usual pace and with dividually, informed but unofficial another one. spot campaign planning for fall off to sources estimated that as a group they The backward look was provided by a faster start. reached the midyear point with total the FCC in the release of its official financial report on television broadcasting in 1964. The FCC figures showed TV's total time sales in 1964 climbed approxi- What happened to TV's dollars in 1964? mately 1 I C/c above the 1963 record. reaching $1.549,300.000. Total broad- TV Networks 15 Network -owned 560 Other stations cast revenues for 1964 were $1.8 bil- stations lion. up 12.3% over 1963. Network. spot and local sales all set new records INCOME INCOME INCOME $255,800,000 100% $1,004,900,000 100% in contributing to the advance. $1,009,900,000 100% The forward look to what appeared Network time sales Network time sales certain to be even higher sales in 1965 $36,700,000 14.3% $177,800,000 17.7% Network time sales was provided by TV sales authorities, $562,800,000 55.7% National -regional spot National -regional spot network officials and leading station $162,800,000 63.6% $526,700,000 52.4% representation firms. Canvassed by Local advertising Local advertising BROADCASTING, predicted they virtually Program & talent sales $47.600,000 18.6% $249,400,000 24.8% without exception -that 1964's sales $409,200,000 40.5% records would be broken when 1965's Program & talent sales Program & talent sales results are added up. $3,000,000 1.2% $9,700,000 1.0% A forecast by the Television Bureau Sundry other sources Sundry other sources Sundry other sources of Advertising proved to be remarkably $37,900,000 3.8% $5,700,000 2.2% $41,300,000 4.1% close to a consensus of the network officials and station representatives. OUTGO & PROFIT TVB's estimates, prepared by Harvey OUTGO & PROFIT OUTGO & PROFIT $1,009,940,000 100% $255,838,000 100% 1,005,005,000 100% Spiegel, vice president and research director. anticipated total time sales of Paid to owned stations Agency & rep comm. Agency & rep comm. $1,663,600,000 in 1965, a gain of more $36,700,000 3.6% $39,600,000 15.5% $140,400,000 14.0% than 7% over 1964. Paid to affiliates The TVB 1965 estimates broke down $177,200,000 17.5% Technical expense this way: Technical expense Agency commissions $17,582,000 6.9% $96,213,000 9.6% Network time sales up 4% to $83,500,000 8.3% about $585.3 million. Program expense Program expense Spot up 9% to $751.6 million. Technical expense $37,614,000 3.7% $65,855,000 25.7% $249,263,000 24.8% Local business up 10% to $326.7 million. Program expense Selling expense Selling expense The estimates by TVB and other sales $542,208,000 53.7% $14,754,000 5.8% $72,715,000 7.2% experts were based on business volume Selling expense this year to date, sales already on the $24,300,000 2.4% & administrative General & administrative books for the fall and in some cases General General & administrative $21,747,000 8.5% $187,314,000 18.6% through December, and the general $48,218,000 4.8% buying climate evident among adver- Profit before federal tax tisers and agencies. Profit before federal tax Profit before federal tax 6.0% $259,100,000 25.8% Not only have the networks ap- $60,200,000 $96,300,000 37.6% proached their sold -out point earlier Source for all figures -FCC financial reports for 1964. Totals of income and outgo than usual, it was noted, but spot buy- & profit do not precisely bal ance because of rounding. ing has been moving sharply (after a period in which some soft spots were

BROADCASTING, August 9, 1965 27 sales about 4% ahead of those for the this fall would work to the clear markets and should translate into ex- same period a year ago. advantage of spot, with advertisers un- panded TV spending by color -conscious These sources estimated that ABC-TV able to find what they want in net- advertisers at both the spot and local business for the first six months this work turning more heavily to spot in- levels. year was probably up about 8 %; that stead. There was speculation that this The only string attached to the over- NBC -TV's was approximately 6% spill -over effect would bring noticeable whelmingly optimistic forecasts was the ahead and that CBS -TV's was approxi- benefits not only to major- market sta- assumption that the national economy mately the same as at the midway point tions but to medium -sized markets as will remain healthy. The forecasters in 1964. well. thought there was little reason to ex- Rep's Views A selective sampling A number of representatives said pect that it will go sour but emphasized of leading representatives most fre- the spill -over had already added to that if signs of distress should appear quently mentioned 10 to 12% as the spot volume and that the outlook was the outlook for television-as for ad- range of spot business increase they even more promising through the rest vertising media generally -could be expected 1965 to bring. At the ex- of 1965. subject to revison. Station reps also tremes, a few thought that the gain may The growth of color TV was seen stressed that, although the total outlook be as low as 5% while several said by several representatives as a further was good, some stations -as is always it might be as high as 15 %. boost for 1965 sales. Color programing, the case -would not share in the gains Many representatives felt that the they noted, is taking hold in a substan- or would not share as extensively as virtually sold -out network position tial and steadily increasing number of most. Official figures confirm '64 predictions

NETWORK O &O'S PROFIT 37 %; OTHER STATIONS A MORE MODEST 25%

Television's upward climb in revenues and -operated network stations a profit 1958; it's been sliding downward in and profits continued undiminshed in of $96.3 million, up 20.8 %, and the percentages of the total since to the 1964, with total broadcast revenues 560 other stations, $259.1 million, up present 36% figure. On the other hand, reaching $1.8 billion (over $2 billion 25.2 %. national spot in 1954 was 33% but has counting other income), and total in- Tn the time sales category, networks risen steadily to its present peak 45 %. come before federal income taxes reach- accounted for $563.4 million, 36% of Local sales started at 22% of total time ing 415.6 million. This was 12.3% total time sales; national spot, $689.5 sales in 1954 and has slid 3 points to up in revenues and 21.1% in income. million, 45 %, and local advertising its present 19% which it reached in In time sales alone, the three televi- $297.0 million (19 %). 1958. It has remained constant at that sion networks, their 15 owned -and- Interestingly, network time sales were figure since then except for one -point operated stations and 560 independent 45% of total time sales from 1954 to drops in 1961 and 1963. TV stations took in $1.55 billion. This Television income before federal in- was 11.1% up over 1963's time sales come tax has continued to climb over the total of $1.395 billion. On the nose again past decade; although two slumps oc- Other highlights of the 1964 televi- curred, one in 1957, when it touched sion year, as reported last week by BROADCASTING Magazine's bulls - $160 million, down from the previous the FCC and based on these figures: eye on 1964 television time sales year's $189.6 million, and again in Profitability of network owned - estimates, published in its Feb. 22 1961, when it touched $237 million, and- operated stations reached new issue, was verified last week when down from the 1960 peak of $244.1 heights; their profits before income tax the FCC issued its official report million. In the last four years, however, reached 37.6% of revenues, up from on TV finances for last year. income has maintained a regular an- 36.8% in 1963. And the 560 nonnet- In three instances, BROADCAST- nual increase. work owned stations reported their ING'S estimates were within less The percentage increase in revenues profits at 25.8% of revenues, up from than 1% of the official totals; in for UHF stations nudged out VHF out- 23% in 1963. This is based on all in- one instance the magazine's cal- lets; of the 560 independent, nonnet- come. culation was within less than 3% work- owned TV stations, 468 V's had The top TV cities in the country, of the FCC's total. total revenues of $820.3 million in all with $20 million or more in rev- The figures (BROADCASTING'S 1964, up 11.2 %; the 92 UHF stations first, enues, are (in alphabetical order) : Bos- appraisal then the FCC's took in $44.3 million, up 13.3 %. ton, Chicago, Cleveland, Detroit, Los official count) : total time sales, In income, UHF stations zoomed up Angeles, New York, Philadelphia, Pitts- $1,553.0 million -$1,549.9 mil- a thousandfold; the 92 UHF's had burgh. New York was tops again with lion, a difference of 0.2 %; net- profits before federal income tax $105.2 million in TV revenues for its work time sales, $562.1 million - of $2.7 million, a 1,250% increase stations. $562.8 million, difference of over income in 1963. The income of Of the total $1.8 billion revenues to 0.1 %; national spot, $685 million the 468 VHF stations totaled $256.4 TV in 1964, $712.5 million went to -$689.5 million, difference, million, up 24 %. networks, plus another $216.2 million 0.7 %; local advertising, $305.85 Reporting a black -ink year were to their 15 owned- and -operated stations. million - $297.0 million, differ- more than eight out of 10 VHF stations The 560 other independent stations ence, 2.9 %. and more than two-thirds of the UHF took in a total of $864.6 million, up All time sales are after frequen- stations. In the VHF spectrum, 391 11.3 %. cy deductions and promotional reported profits; in the UHF band, 53 Indies up 25% Of the $415.6 mil- discounts but before commissions reported profits. lion in profits before federal income to agencies and sales representa- Reporting profits of $3 million or taxes, the networks showed a profit of tives. more were 28 VHF stations, with 43 $60.2 million, up 6.7 %; the 15 owned - V's reporting profits between $1.5 mil -

28 (BROADCAST ADVERTISING) BROADCASTING, August 9, 1965 GET YOUR PITTSBURGHERS HERE! Gulf does. They consistently pump sales into the nation's eighth market (and Gulf's home town) by buying WIIC exclusively. But you don't have to live here to spot the best spot buy. Check avails with General Sales Manager Roger Rice or your Petry -TV man.

WIIC-TV PITTSBURGH BASIC NBC TELEVISION AFFILIATE

Cox Broadcasting Corporation stations: WIIC, Pittsburgh; WSB AM- FM -TV, Atlanta; WHIG AM- FM -TV, Dayton; WSOC AM- FM -TV, Charlotte; WIOD AM -FM, Miami; KTVU, San Franclxo- Oakland.

BROADCASTING, August 9, 1965 29 Individual market revenue for 1964 compared with 1963

No. Sta- Total Total Total tions 1964 1964 1964 Gain Gain Gain Re- Rev- Ex- In- Network or Spot' or Local' or port- enues= penses come' 1964 1963 Loss 1964 1963 Loss 1964 1963 Loss Markets ing (000) (000) (000) (000) (000) (000) (000) (000) (000) (000) (000) (000) Albany- Schenectady- Troy, N. Y. 3 $ 7,370 $ 4,877 $ 2,493 $1,839 $1,680 $159 $4,965 $4,507 $458 $1,569 $1,385 $184 Albuquerque, N. M. 3 2,943 2,813 130 665 611 54 1,023 794 229 1,606 1,421 185 Amarillo, Tex. 3 2,424 2,281 143 558 526 32 814 615 199 1,163 1,158 5 Atlanta 3 10,250 6,400 3,850 1,868 1,859 9 6,436 5,582 854 3,601 3,036 565 Bakersfield, Calif. 3 1,989 2,137 (148) 439 436 3 758 830 (72) 916 962 (46) Baltimore 3 12,772 8,844 3,928 2,391 2,260 131 8,977 8,451 526 3,171 2,868 303 Beaumont -Port Arthur, Tex, 3 2,180 1,845 335 619 612 7 953 849 104 897 750 147 Binghamton, N. Y. 3 2,594 1,950 645 877 819 58 1,215 1,298 (83) 775 779 (4) Boston 4 28,467 12,952 15,516 4,366 4,147 219 22,456 19,531 2,925 6,778 5,655 1,123 Buffalo- Niagara Falls, N. Y. 3 13,995 8,279 5,716 2,785 2,745 40 10,618 8,785 1,833 3,119 3,213 (94) Cedar Rapids -Waterloo, Iowa 3 3,420 2,456 964 997 957 40 1,999 1,566 433 782 611 171 Charleston -Oak Hill- Hunting- ton, W. Va: Ashland, Ky. 4 5,621 4,017 1,605 1,984 1,888 96 2,545 2,365 180 1,496 1,245 251 Charleston, S. C. 3 2,102 1,734 368 793 783 10 527 494 33 863 873 (10) Chattanooga 3 2,533 2,212 321 786 745 41 1,208 954 254 738 681 57 Chicago 5 61,968 37,169 24,799 6,993 6,786 207 48,635 38,079 10,556 12,012 12,864 (825) Cincinnati 3 12,098 6,970 5,129 2,570 2,468 102 7,458 6,199 1,259 2,606 2,411 195 Cleveland 3 22,737 11,060 11,678 3,687 3,333 354 15,896 14,863 1,033 5,211 4,653 558 Colorado Springs- Pueblo, Colo. 3 1,769 1,656 113 462 365 97 705 576 129 784 739 45 Columbia, S. C. 3 2,260 1,565 695 575 529 46 1,259 879 380 673 763 (90) Columbus, Ohio 3 10,460 6,401 4,058 1,743 1,694 49 6,745 6,063 682 2,996 2,527 479 Corpus Christi, Tex. 3 1,708 1,649 60 480 ** ** 816 ** ** 584 * ** Dallas -Fort Worth 4 16,115 10,337 5,777 2,553 2,509 44 10,166 7,985 2,181 5,283 4,181 1,102 Davenport, Iowa -Rock Island -Moline, ill. 3 4,168 3,745 423 1,568 1362 206 2,324 2,319 5 703 402 301 Denver 4 9,180 6,231 2,948 1,400 1,335 65 5,540 5,034 506 3,035 2,672 363 Des Moines -Ames, Iowa 3 4.454 3,278 1.176 1.164 1.147 17 2,661 2,531 130 1,194 1,003 191 Detroit 3 25.096 13.042 12,054 4,751 4,554 197 15,712 13,910 1 ,802 8,242 5,423 2,819 El Paso 3 2,343 2.165 178 510 498 12 907 795 112 1,079 996 83 Evansville, Ind. 3 2.819 2.077 742 798 754 44 1,227 985 242 992 833 159 Fargo- Valley City. N. D. 3 2,319 2,461 142 750 ** ** 860 ** ** 756 ** ** Flint- Saginaw -Bay City, Mich. 3 4.389 3,304 1,085 1,148 1,067 81 2,790 2,263 527 1,073 890 183 Fnrt Wayne. Ind. 3 3,059 2,250 809 356 838 (482) 1,578 1,414 164 902 767 135 Fresno- Hanford- Visalia, Calif. 6 3,923 3,832 92 903 883 20 2,431 2,194 237 1,249 1,244 5 Grand Rapids - Kalamazoo. Mich. 3 8 269 4.607 3.662 2.109 2.078 31 5,288 4,740 548 1,220 945 275 Green Bay, Wis. 3 3,433 2,767 665 1,073 1,033 40 1,696 1,430 266 859 735 124 Greensboro -High Point - Winston- Salem, N. C. 3 4,679 3,283 1,396 1,378 1,193 185 2,553 2,616 (63) 1,305 898 407 Greenville -Washington, New Bern, N. C. 3 2,552 2,233 320 829 739 90 1,073 1,001 72 762 621 141 Greenville -Spartanburg, S. C.- Asheville. N. C. 4 3,946 2,882 1,065 1,090 1,006 84 2,317 2,031 286 898 771 127 Harrisburg- Lancaster-York- Lebanon. Pa. 5 5,174 3,849 1,326 1,63I 1.420 211 2,997 3,053 (56) 1,351 1,231 120 Hartford --New Haven -New Britain -Waterbury, Conn. 4' 11,676 6.900 4,776 2,210 2.047 163 9,730 8,501 1,229 1,525 1,340 185 Honolulu 4 4,175 3.996 178 560 510 50 1,187 1,112 75 2.711 2,537 174 Houston -Galveston, Tex. 3 11,970 6,983 4,987 2,081 2,028 53 8,840 7,553 1,287 2,806 2,358 448 Huntsville -Decatur, Ala. 3 739 791 (52) 129 ** ** 228 ** ** 437 ** ** Indianapolis - Bloomington, Ind, 4 13.357 8,114 5.243 2,118 2,188 (70) 8,577 7,489 1,088 3,621 2,737 884 Johnstown -Altoona, Pa. 3 3,844 2.262 1.582 1,515 1,427 88 1,941 2.067 126 662 616 46 Kansas City, Mo- 3 11,157 6.650 4.507 2,212 2.15g 53 8,461 6.899 562 2,121 2,442 (321) Knoxville, Tenn. 3 3,362 2.133 1,229 1,005 93R 67 1,578 1.321 257 1,119 930 189 Las Vegas -Henderson, Nev. 3 2,125 2,028 97 176 147 29 333 279 54 1,513 1,368 145 Lincoln -Hastings. Kearney, Neb. 4 2,987 2,229 759 886 739 147 1,254 886 368 1,033 870 163 Little Rock, Ark. 3 3,201 2,424 777 832 846 (14) 1,355 1,081 274 1.197 896 301 Los Angeles 9 72,458 50,610 21.848 7.138 6.845 393 56,365 36,164 20.201 22.919 20,989 1,930 Louisville, Ky. 3 6,446 3,573 2,872 1,665 1,543 122 4,051 4,103 (52) 1,556 1,209 347

lion and $3 million, and 31 between 92 stations -67 V's and 25 U's. Eight the 24 VHF stations reporting revenues $1 million and $1.5 million. Twenty - V's and four U's reported losses of less of $8 million or more in 1964, 22 had four VHF facilities reported profits of than $10,000: one VHF station reported profits of $3 million or more, one be- less than $25,000. the greatest loss, in the $400,000 and tween $1 million and $1.5 million and In the UHF band, 10 stations re- over range. one in the $400,000 -$600,000 region. ported profits in the $200,000 to $400,- Revenue- Profits Ratio The relation- None had losses. And, of the 36 VHF 000 area, the highest in the field. ship between total revenues and profits stations reporting revenues of $2 to Reporting losses during 1964 were was pointed up in the FCC's tables: Of $3 million, only one reported a loss; in

30 (BROADCAST ADVERTISING) BROADCASTING, August 9, 1965 No.

Sta- Total Total iota I tions 1964 1964 1964 Gain Gain Gain Re- Rev- Ex- In- Network or Spot' or Local' or port- enues- penses come' 1964 1963 Loss 1964 1963 Loss 1964 1963 Loss Markets ing (000) (000) (000) (000) (000) (000) (000) (000) (000) (000) (000) (000)

Madison, Wis. 3 $ 2,656 $ 1,631 $ 1,025 $ 666 $ 635 $ 31 $1,548 $1,429 $ 119 $ 672 $ 570 $ 102 Memphis 3 6,497 4,162 2,334 1,790 1,800 (10) 3,983 3,657 326 1,414 1,169 245 Miami 3 12,950 8,088 4,862 1,810 1,786 24 8,624 7,329 1,295 3,448 2,998 450 Milwaukee 4 12,005 7,935 4,0/0 2,225 2,150 75 8,000 7,771 229 3,667 2,958 709 Minneapolis -St. Paul 4 15,489 11,212 4,277 2,529 2,506 23 8,278 7,320 958 5,182 4,243 939 Mobile, Ala: Pensacola, Ra. 3 3,087 2,292 795 831 800 31 1,532 1,442 90 952 857 95 Montgomery, Ala. 3 1,979 1,457 522 577 941 656 Nashville 3 6,107 4,576 1,531 1,436 1,429 7 2,947 2,631 316 2,408 1,987 421 New Orleans 3 8,269 6,159 2,110 1,691 1,604 87 4,735 4,485 250 3,138 2,698 440 New York 6 105,228 61,882 43,347 13,553 12,741 812 82,273 74,184 8,089 21,198 17,258 3,940 Norfolk-Portsmouth-Newport- News-Hampton, Va. 3 5,496 4,269 1,227 1,547 1,489 58 2,693 2,378 315 1,864 1,761 103 Odessa- Midland- Monahans, Tex. 3 1,829 1,611 218 390 725 755 Oklahoma City-Enid, Okla. 3 7,227 5,147 2,080 1,609 1,514 95 4,692 4,045 647 1,491 1,139 352 Omaha 3 5,686 4,796 890 1,532 1,456 76 3,022 3,132 (110) 1,622 1,007 615 Orlando- Daytona Beach, Fla. 3 3,978 2,920 1,059 993 911 82 1,917 1,626 291 1,431 1,223 208 Paducah, Ky.-Cape Girar- deau, Mo.- Harrisburg, Ill. 3 2,442 1,759 683 885 818 67 1,365 1,178 187 371 323 48 Peoria, Ill. 3 2,935 2,456 479 841 814 27 1,411 1,368 43 1,000 764 236 Philadelphia 3 34,681 18,861 15,820 5,997 5,880 117 29,145 25,113 4,032 5,680 5,957 (277) Phoenix -Mesa, Ariz. 4 6,407 5,223 1,184 949 877 72 3,451 2,760 691 2,668 2,592 76 Pittsburgh 3 21,735 11,360 10,375 3,799 3,470 329 15,933 14,352 581 5,282 4,413 869 Portland -Poland Springs, Me. 3 3,584 3,198 386 1,063 980 83 1,813 1,721 92 1,043 932 111 Portland, Ore. 4 9,267 6,950 2,316 1,882 1,779 103 5,822 5,267 555 2,746 2,071 675 Providence, R. I. 3 7,755 5,675 2,080 2,058 1,968 90 5,390 5,427 (37) 1,571 1,203 368 Richmond -Petersburg, Va. 3 3,902 2,868 1,035 1,115 1,102 13 1,402 1,424 (22) 1,199 1,065 134 Roanoke -Lynchburg, Va. 3 3,064 2,529 534 1,030 1,011 19 1,236 1,251 (15) 1,050 881 169 Rochester, N. Y. 3 5,315 4,321 993 1,462 1,487 25 2,826 2,606 220 1,683 1,391 292

Rochester -Austin, Min. - Mason City, Iowa 3 1,834 1,327 508 619 593 26 679 613 66 610 598 12 Sacramento-Stockton, Calif. 3 8,986 6,462 2,525 1,507 1,356 151 6,730 5,598 132 2,475 2,132 343 Salt Lake City- Ogden- Provo, Utah 3 5,117 4,290 827 1,065 977 88 2,479 1,919 560 1,963 1,798 165 San Antonio, Tex. 4 5,582 4,456 1,126 1,258 1,216 42 3,058 2,626 432 2,133 1,787 346 San Francisco -Oakland 4 33,796 16,000 14,796 3,980 3,855 125 21,305 16,799 4,506 9,650 7,760 1,890 Seattle- Tacoma 5 11,926 9,648 2,278 2,025 1,982 43 8,180 6,874 1,306 2,884 2,532 352 Shreveport, La: Texarkana, Tex. 3 3,463 3,153 310 1,000 949 51 1,746 1,563 183 1,172 1,098 74 South Bend -Elkhart, Ind. 3 2,405 2,050 354 722 626 96 1,033 903 130 699 587 112 Spokane, Wash. 3 3,589 3,087 502 926 889 37 2,331 2,009 322 940 868 72 Springfield-Decatur-Cham- paign-Urbana- Danville, III. 5 4,811 3,221 1,590 1,224 1,184 40 2,496 2,258 238 1,553 1,293 260 St. Louis 4 15,756 11,016 4,739 2,874 2,778 96 11,907 10,232 1,675 3,520 3,221 299 Syracuse, N. Y. 3 6,875 4,683 2,192 1,703 1,664 39 4,951 4,505 446 1,294 1,098 196 Tampa -St. Petersburg, Fla. 3 7,393 4,647 2,746 1,495 1,380 115 4,964 4,494 470 2,160 1,747 413 Tucson, Ariz. 3 2,239 2,296 (57) 415 385 30 819 672 147 1,276 1,162 114 Tulsa, Okla. 3 5,304 3,809 1,495 1,236 1,230 6 3,147 2,703 444 1,448 1,198 250 Washington 5 17,771 12,862 4,908 2,732 2,659 73 12,687 10,893 1,794 3,295 2,421 874 Wichita Falls, Tex: ** ** Lawton, Okla. 3 2,333 1,797 536 563 794 991 Wichita -Hutchinson, Kan. 3 4,895 4,014 882 1,286 1,224 62 2,470 2,084 386 1.591 1,318 273 Wilkes Barre -Scranton, Pa. 3 3 693 3,088 515 1,095 1,027 68 1,698 1,496 202 1,075 907 16R San Juan-Caguas, P. R. 4 5.591 4,421 1,170 236 667 (431) 3,803 1,117 2,686 784 480 304 Youngstown, Ohio 3 2,414 1,906 508 729 1,199 659 TOTAL 102 Markets 345 $ 917,331 $601,877 $315,454 $167,464 $616,204 $242,826 Markets less than 3 stations TOTAL 171 230 $ 163,467 $123,566 $ 39,902 $ 47,027 $ 73,303 $ 54,161 TOTAL 273 Markets 575 $1,080,798 $725,442 $355,356 $214,491 $689,507 $296,987

Before commissions to agencies. representatives and others. Does not include data for station in Hartford conducting pay - Total revenues consist of total time sale less commission plus TV experiment. talent and program sales. Data withheld to maintain confidentiality of individual station income tax. figures 'Before Federal ...Comparable data not available for 1963. Note: ( ) denotes loss.

in three networks. 15 the $100,000 to $200.000 range. Of the six UHF stations taking their owned -and- operated and There were 14 UHF stations that revenues of $800.000 to $1 million. stations the 560 independent stations spent had revenues in the $1 million to $2 four were profitable and two reported $857.3 million on million range and all reported profits losses, both in the $ 100,000 to $200,- programing. Other total figures in expenses: $257.3 --eight in the $200.000 to $300.000 000 classification. million for general and ex- administrative, million area, three in the $100.000 to $200,- Programs Top Expense In the $151.4 for tech- 000 range. two in the $50.000 to $100,- penses breakdown. programing was still nical, and $11137 million for selling. 000 group. and one less than $50,000. by far the largest item of outgo. The Total expenses for all television broad-

31 BROADCASTING, August 9, 1965 casting were almost $1.4 billion, with BROADCAST EXPENSES OF 3 NETWORKS AND 575 TV STATIONS IN 1964 the three networks spending over half (In thousands of dollars) a billion dollars in the programing field Total 3 alone, $542.2 million to be exact. 15 network 560 networks -and- other and 575 the major owned But for the average station operated TV TV expense was salaries and wages, fol- Type of expenses Networks TV stations stations stations lowed by film. Of the 534 stations Technical $ 37,614 $ 17,582 $ 96,213 $ 151,409 reporting expense items, the average Program 542,208 65,855 249,263 857,326 total expense was $1.35 million, broken Selling 24,300 14,754 72,715 111,769 General and administrative 48,218 21,747 187,314 257,279 down, in descending order, as follows: $499,104 for salaries and wages; $217,- Total broadcast expenses $652,340 $119,938 $605,505 $1,377,783 393 for film; $101,014 for depreciation, and $49,751 for talent. This order of average expenses was true for both VHF and UHF stations, PRINCIPAL EXPENSE ITEMS OF TV STATIONS WITH TIME SALES OF $25,000 OR MORE although in UHF film expenses and CLASSIFIED BY VOLUME OF REVENUES depreciation were more nearly balanced. The average UHF station spent $53,- (Stations operating full year 1964 only] 628 on film, and $52,181 on deprecia- AVERAGE PER STATION REPORTING tion. No. of Total Salaries Deprecia. Median Profits, Losses The median Broadcast Revenues stations expenses and wages Film Talent tion profit of the 391 VHF stations reporting $7,530,000 and over 31 $6,881,224 $2,055,737 $1,688,757 $366,752 $193,292 profits was $1.4 million; of the 53 5,000,000 - 7,500,000 12 3,504,059 1,326.585 586.326 131.774 240,089 4,000,000 - 5,000,000 160.004 UHF's $596,459. 20 2,586,931 1,035,749 361,837 98.589 x.000,000 - 4,000,000 43 2,214,827 903,298 322,769 73.568 152,910 The median loss of the 67 VHF's re- 2,000,000 - 3,000,000 36 1,664,002 618,113 231,726 39 894 152,178 porting red ink was $343,109; of the 1,500,000.2,000,000 46 1,279,165 497,219 153,774 25 671 126,574 25 U's, $251,184. 1,000,000 - 1,500,000 79 1,006,492 404,001 99,453 15,995 115,903 Payment to proprietors, partners and 800,000 - 1,000,000 47 752,917 308,060 62,399 15 223 95,133 700,000- 800,000 30 616,024 255,869 46,918 11.812 83,570 other dividends or stockholders, than 600,000 - 700,000 31 573,350 236,161 51,582 9.648 67,410 other payments from surplus, continues 500,000- 600,000 28 545,017 225,226 48,533 10.911 60.163 to be a substantial item. There were 328 400,000 - 500,000 27 411,504 169,529 25,157 7,111 59,060 TV stations making payments of $12.3 300,000- 400,000 26 318,476 132,383 19,845 5.218 34,092 200,000 - 300,000 35 256,717 109,939 16,857 5.227 24.596 in 1964. This com- million to owners 100,000- 200,000 27 194,109 77,020 22,274 6,955 28.780 pares to 325 stations making $11.4 Under 100,000 16 90,870 41,735 5,790 1,654 9,276 Total 534 $1,351,682 499,104 217,393 $ 49,751 $101,014 VHF 458 $1,490,767 544,481 $ 243,959 $ 55.727 $109,279 RELATIONSHIP OF STATION LOSSES TO REPORTED UHF 76 $ 524,400 229,203 $ 53,628 $ 12,146 $ 52,181 PAYMENTS TO PROPRIETORS. PARTNERS AND STOCKHOLDERS, AND TO REPORTED Note: Not all stations reported all expense items. DEPRECIATION EXPENSE, 1964

1. Total number of stations reporting losses 106 a. Total amount of losses $8,933,173 2. Number of losing stations CROADCAST FINANCIAL DATA OF 3 NATIONAL TELEVISION NETWORKS AND 575 TV STATIONS, 1964 which reported payments (In Millions of Dollars) to etc. 47 proprietors, 15 owned Total 3 Total amount of pay- a. and 560 networks ments to proprietors, operated other TV and 575 etc. 893,379 Item Networks TV stations stations stations Number of losing stations 3. A. Revenues from the sale of time: which reported deprecia- 1. Network time sales: tion expense 99 a. Sale of network time to advertisers $562.8 a. Total amount of depre- 2. Deductions from network's revenue from expense 8 409,999 ciation sale of time to advertisers: 4. Number of stations re- a. Paid to owned and operated stations 36.7 porting a loss which was b. Paid to affiliated stations 177.2 less than: Total participation by others (excluding a. The amount reported commissions) in revenue from sale of paid to proprietors, network time 213.9 etc. and also the 3. Total retentions from sale of network time 348.9 $ 36.7 $177.8' $ 563.4 amount of deprecia- 4. Non -network time sales: tion expense reported' 6 a. National and regional advertisers 162.8 526.7 689.5 b. The amount reported b. Local advertisers 47.6 249.4 297.0 paid to proprietors, Total non -network time sales 210.4 776.1 986.5 etc. 2 5. Total time sales 348.9 247.1 953.9 1,549.9 c. The amount of depre- 6. Deduct- Commissions to agencies, ciation expense re- representatives, etc. 83.5 39.6 140.4 263.5 ported 31 7. Net time sales 265.4 207.5 813.5 1,286.4 d. The combined total of B. Revenues from incidental broadcast activities: the amount reported a. Talent and programs 409.2 3.0 9.7 421.9 paid to proprietors, b. Sundry broadcast revenues 37.9 5.7 4L3 84.9 etc. and the amount Total incidental broadcast activities 447.1 8.7 51.0 506.8 of depreciation ex- Total Broadcast Revenues 712.5 216.2 864.6 1,793.3 pense reported 3 C. Total broadcast expenses 652.3 119.9 605.5 1,377.7 ' An example of this category is where the loss D. Broadcast income (before Federal income tax) $ 60.2 $ 96.3 $259.1 reported was $10,000, the amount reported $ 415.6 paid to proprietors, etc. was $15,000 and the X Total retentions from sale of network time of $177.8 million by 560 other TV stations includes amount of depreciation expense reported was revenues received from miscellaneous TV networks in addition to receipts from the 3 national TV $25,000. networks.

32 (BROADCAST ADVERTISING) BROADCASTING, August 9, 1965 WRECTV MEMPHIS GOES TO

Effective September 12 Memphis' No. 1 television station (first by all surveys) offers complete color film, color tape,

and color slide facilities . . . for adjacencies in the great fall lineup of CBS color shows ... and in top -rated local shows... including the WREC -TV prime time "FRIDAY NIGHT MOVIE" (8:30 to 10:00 pm) with first -run color features from the MCA -Universal Group 102 package! See your Katz man now! WREC TV CHANNELS MEMPHIS

An operation of Cowles Magazines and Broadcasting, Inc: Affiliated with CBS. Represented by the Katz Agency. NUMBER OF UHF TELEVISION STATIONS REPORTING PROFIT OR LOSS BY VOLUME OF TOTAL BROADCAST REVENUES, 1964 (Stations operating full year only] Number of stations reporting profits of: Number of stations reporting losses of: Total Number of Number of number of stations $200,000 $100,000 $50,000 Less stations Less $50,000 $100,000 $200,000 $400,000 stations reporting to to to than reporting than to to to and Revenues of: reporting profits 300,000 200,000 100,000 $50,000 losses $50,000 100,000 200,000 400,000 over

$1,000,000 - 2,000,000 14 14 8 3 2 1 800,000 - 1,000,000 6 4 1 2 1 2 2 600,000 - 800,000 10 8 1 4 1 2 2 2 400000 - 600,000 13 10 2 3 5 3 3 200,000 - 400,000 18 10 4 6 8 2 3 3 100,000 - 200,000 9 4 4 5 2 1 2 Less than 100,000 8 3 3 5 2 2 1

BROADCAST REVENUES, EXPENSES AND INCOME OF 560 other stations: TELEVISION NETWORKS AND STATIONS, 1963.1964 468 VHF 563.9 531.0 6.2 92 UHF 4L6 38.9 6.9 millions of dollars) (In Subtotal 605.5 569.9 6.2 Change % Industry total $1,377.7 $1,254.0 9.9% BROADCAST REVENUES 1964 1963 1963.1964 BROADCAST INCOME 3 networks owned - (including 15 (before federal income tax) and- operated stations) $ 928.7 $ 820.3 13.2% 3 networks (including 15 owned - 560 other stations: and-operated stations) $ 156.5 $ 136.2 14.9% 468 VHF 820.3 737.8 11.2 560 other stations: 92 UHF 44.3 39.1 13.3 468 VHF 256.4 206.8 24.0 Subtotal 864.6 776.9 11.3 92 UHF 2.7 .2 1,250.0 Industry total $1,793.3 $1,597.2 12.3% Subtotal 259.1 207.0 25.2 BROADCAST EXPENSES Industry total $ 415.6 $ 343.2 21.1%

3 networks (including 15 owned - Note: Data are for 3 networks and 565 stations in 1963, and 3 net- and- operated stations) $ 772.2 $ 684.1 12.9% works and 575 stations in 1964.

MEDIAN REVENUES OF PROFITABLE AND UNPROFITABLE STATIONS BY TV MARKETS GROUPED BY NUMBER OF STATIONS IN MARKET AND BY VOLUME OF MARKET REVENUES, 1964 (Stations operating full year only) Stations reporting profits Stations reporting losses TV markets Median Median Median Median (Ranked by descending Total number of No. revenues No. revenues No. revenues No. revenues volume of revenues stations reporting of VHF of VHF of UHF of UHF of VHF of VHF of UHF of UHF in each group) Total VHF UHF stations stations stations stations stations stations stations stations

TOTAL ALL MARKETS 536 458 78 391 $1,412,030 53 $596,459 67 $343,109 25 $251,184 Markets with four or more TV stations Total 24 markets 109 88 21 80 3,708,515 11 729,798 8 579,807 10 199,097 Markets with three TV stations 1st to 25th 72 70 2 69 3,619,442 2 ' 0 0 26th to 50th 76 67 9 59 1,419,436 9 1,079,331 8 961,478 0 0 51st to 77th 76 52 24 40 839,178 16 558,872 12 423,624 8 307,853 Total 77 markets 224 189 35 168 1,793,307 27 775,918 21 764,842 8 307,853 Markets with two TV stations 1st to 25th 50 46 4 45 1,144,655 2 1 2 26th to 50th 50 46 4 33 644,652 4 695,282 13 389,098 0 0 51st to 56th 11 9 2 4 327,892 1 5 161,439 1 Total 56 markets 111 101 10 82 848,791 7 794,104 19 324,131 3 489,152 Markets with one TV station 1st to 25th 25 25 0 25 765,637 D 0 0 0 0 o 26th to 50th 25 22 3 20 435,649 3 454,430 2 o o 51st to 75th 25 19 6 11 213,433 4 235,645 8 220,996 2 76th to 92nd 17 14 3 5 86,413 1 9 74,246 2 Total 92 markets 92 80 12 61 458,960 8 250,691 19 146,925 4 247,355 'Figures not shown for fewer than 3 stations.

million in such payments in 1963. expense reported and three had a loss PAYMENTS TO PROPRIETORS, PARTNERS, OR Of the 106 stations which reported less than the amount of depreciation STOCKHOLDES IN 1964 losses in 1964, (totaling $8.9 million), plus that paid to proprietors and part- Payments of Number Amount 47 reported payments to owners, with ners. $200,000 - 300,000 5 $ 1,203,390 total payments totaling $898,379. Also, The original investment in tangible 150,000 - 199,999 7 1,215,835 99 of these stations reported deprecia- broadcast property paid out by the 100.000.149,999 14 1,645,369 75,000- 99,999 17 1,435,373 with 575 was million, with tion expenses, the total amounting stations $780.78 50,000 - 74,999 33 2,054,845 to $8.4 million. the depreciated value at $393 million. 25,000 - 49,999 76 2,821,223 Six stations reported a loss which was Total employment in broadcast tele- 15,000. 24,999 48 947,402 less than the amount paid to proprietors vision in 1964 reached a new high; 10,000 - 14,999 48 576,314 5,000 - 9,999 41 315,858 a loss 45,744 were with and partners. Some 38 reported people employed, Under 5,000 39 88,958 less than the amount of depreciation 39,785 fulltime. Total 328 $12,304,567

34 (BROADCAST ADVERTISING) BROADCASTING, August 9, 1965 Seven Arts Television presents. . a show business legend, one of the great women of the world. A singer, dancer, actress, playwright, painter, 'art collector, novelist, lecturer and author of a best-selling autobiography that inspired a Broadway musical hit. She's the inimitable GYPSY ROSE LEE !

NOW ON THE AIR MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

SAN FRANCISCO KGO -TV 8:30 am 8:30 am 8:30 am 8:30 am 8:30 am

LOS ANGELES KABC -TV 8:30 am 8:30 am 8:30 am 8:30 am 8:30 am

CHICAGO WBKB 12:30 pm 12:30 pm 12:30 pm 12:30 pm 12:30 pm

Gypsy headlines a lively half -hour talkfest that splashes the waters of women's interest in all directions. The GYPSY ROSE LEE SHOW has the kind of celebrity guest list that stimulates and maintains a special excitement. Among those talking with Gypsy in the next couple of weeks are: Victor Buono, Corinne Calvet, Diahann Carroll, Phyllis Diller, Arthur Fiedler, Robert Goulet, June Havoc, Robert Q. Lewis, Sheree North, John Raitt and Pernell Roberts.

FOR THE FACTS ,FOR YOUR MARKET, PLEASECONTACT: Seven Arts Television

NEW YORK: 200 Park Avenue - YUkon 6 -1717 Seven Arts Productions International, Limited LOS ANGELES: 9000 Sunset Blvd. CRestview 8 -1771 Roberts Bldg., East St., Nassau, Bahamas TORONTO: 11 Adelaide Street West EMpire 4 -7193 Cable SEVINT directly to our area of interest." Mr. Griffin made clear, however, that Did killing option option time, and the consequences of FCC's eliminating it, is obviously an area of legitimate concern to reps. "Here," he said, "is a matter that can very directly affect the sale of station time weaken stations? time ... an issue that affects our station clients ... our own companies . . . and most certainly all the advertisers - Griffin tells SRA meeting that FCC's action both large and small-who are served by spot broadcasting. They should be on matter may not be achieving its purpose assured of a place in which to sell their goods and services." Small vs. Large The extent to which A possibilty the network- option- stations have no legal basis to fall back that small as well as large advertisers are in- may be reopened was ad- on and accordingly risk the loss of their time issue volved in spot broadcasting was pointed affiliations if they fail to grant whatever vanced last week as the Station Repre- of President Grif- clearances the networks may insist on. up in another section sentatives Association held its 18th an- He cited estimates that This reasoning contends that, conse- fin's report. nual meeting in New York. both network and spot -TV billings ex- Griffin, of quently, affiliates find themselves actual- SRA President Lloyd ceeded $1 billion in 1964 and pointed ly clearing more network programing Peters, Griffin, Woodward, told the as- whereas 355 advertisers ac- now than they did before the FCC elimi- out that sociation in his annual report that some for network spending (time nated option time altogether, so that the counted the SRA members felt that the FCC's elimi- the number in nation- FCC action, ostensibly taken to give af- and programing), nation of network option time "may not spot was 2,611. filiates more control, has in practice al and regional be achieving its purpose." 50% of the national produced the opposite result. "Approximately In the view of these members, he advertisers spent less than $20,- Apart from this issue, Mr. Griffin spot -TV said: "The individual stations' bargain- he and their 000 in our medium in 1964," added. ing position with the network for sta- paid tribute to the networks were contributions to the nation's cultural, In radio, he said, 297 advertisers ton time does not seem to have been in network and about 2,000 in national improved" by the FCC action, which and regional spot. went into effect in 1963. These figures, he said, "further em- "I have instructed the [SRA] legal phasize the importance of spot broad- committee," he said, "to review the 'Sta- casting as a market -place for advertisers tion Reserved Time' proposal that SRA both large and small." made to the FCC in 1959 and in light Current indications, Mr. Griffin said, of the experience of the past six years indicate that 1965 sales "will run some- to determine whether or not there may what ahead of 1964 in most markets be need for updating or modernizing for both radio and spot television" (see our stand on that proposition. At any page 27). rate, we should be prepared in case our "The purpose of SRA is direct and opinion is sought by our station clients clear," he said, "we promote and sell or any other forces in the industry, as spot broadcasting -radio and television has happened in the past." -market by market. We believe that Complicated Formula The 1959 the strength of the American broadcast- Station Reserved Time plan proposed an ing industry depends upon the strength intricate give-and -take formula for de- of the individual stations-and we have termining which periods would be used been formed to help maintain and infor network programing and which crease the strength of the individual would be reserved for local programing stations for which we work. We recog- and sale. nize our responsibility as the independ- Among those who feel that removal ent voice of spot broadcasting." of option -time has hurt rather than im- Committees Report Activities of proved the stations' bargaining position entertainment and economic life. SRA committees during the past year in relation to the networks, the reason- FCC Program Plan He said that were summarized by their chairmen, ing usually follows these lines: SRA members were divided on whether and Mr. Griffin also noted that SRA is Since television has grown to the the association should take a position on represented on the Broadcast Rating point where there are enough affiliates the FCC's proposal to curtail network Council and has become part of a new for all three networks in most major control of programs. committee formed by the American As- markets, removal of the option -time re- "While the board has taken no of- sociation of Advertising Agencies to strictions has deprived stations of what ficial action on this -and the legal com- standardize the format of radio and tel- some reps call a "weapon for self - mittee continues to explore the matter- evision rate -card information. defense." The restrictions had specified I can report," he said, "that we gen- He also disclosed a new SRA in- that networks could require affiliates to erally felt that network program owner- signia (see cut), developed through a clear network programing for no more ship is a concern of the networks and committee headed by Peggy Stone, of than three, later two- and -a -half, hours their affiliates. Further, we tend to be- Stone Representatives Inc., for use by in each day -part, and while these were lieve that we should confine our in- SRA members as a symbol of "superior in effect stations could cite them as a terests to matters regarding the sale of representation service" and of SRA as basis for not clearing more time. broadcast time, and that it may not be "The independent voice of spot broad- Since the restrictions have been re- appropriate for us to express a group casting." The insignia carries the moved, according to this point of view, opinion on an issue that does not relate phrase "independent representation -to

36 (BROADCAST ADVERTISING) BROADCASTING, August 9, 1965 "It is the property of true genius to disturb all settled

JOHANN WOVOANO VON GOrrHE

. 1749. MD - German Poet Dramatist, Novelist

As Germany's greatest author proclaimed, there is little genius in being satisfied with inherited ideas; and this is particularly true in television. Basing management concepts on NEW THINKING is the motivating force at Griffin -Leake stations.

BROADCASTING, August 9, 1965 37 strengthen the individual station." A. C. Nielsen Co., in speeches at the Highlights of SRA activities during Georgia Association of Broadcasters the past year included the "radio to sell TV day in Atlanta last Wednesday Zenith plans TV campaign radio" on -air campaign using five Stan ( Aug. 4). Freberg spots, which have been carried Mr. Bahr, senior vice president and Zenith Sales Corp., Chicago. by 1,370 radio stations including prac- director of media relations and plan- announced the largest fall adver- tically all major stations in the top 30 ning. said computers at Y &R are used tising campaign in the company's markets; development of a new "spot initially to analyze sales, demographic history last Thursday ( Aug. 5 ). TV guide" for agencies and stations in and marketing data on a geographical The $5 million -plus drive includes collaboration with the AAAA; develop - and sales area basis. For TV specifically, major TV buys on all three net- ment of speech material on spot broad- they are used to provide a rapid evalua- works along with newspapers and casting and cooperation with universi- tion of a proposed purchase in terms of magazines. All TV commercials ties in supplying speakers and project reach and frequency, audience profiles, will be in color and will promote assistance; a study of computers in ad- metro area coverage and cost efficien- Zenith's new color sets and other vertising and media, and work with the cies by target group. radio -TV products. Advertising Data Processing Associa- Mr. Wyatt, Nielsen vice president and Zenith claimed it will be the tion and other media groups in study national sales manager of Nielsen Sta- first set maker to use all three of standardization and compatibility of tion Index, cited the increased need for networks at the same time. Plac- computer codes. computerized processing techniques to ing through Foote, Cone & Beld- Hastings Baker, who became SRA ex- meet growing advertiser demand. These ing, Chicago, Zenith will use ecutive director last fall, was com- demands are primarily among national NBC -TV's The Virginian and The mended for the way "he has addressed and regional accounts now, he noted, .4an from U.N.C.L.E., ABC -TV's himself to his manifold tasks with ener- but in markets the size of Atlanta, Hollywood Palace and Twelve gy and enthusiasm." SRA officers were large local clients will be making them O'Clock High and CBS -TV's re- elected (see page 73). in years ahead. Thursday Night Movies and The Also speaking to the 130 delegates Jackie Gleason Show weekly from from seven states were Marcus Bartlett, Sept. 13 to Dec. 11. Role of computers vice president of Cox Broadcasting Corp., and Robert McKinsey, president in advertising grows of Atlanta Telemeter Inc., which is con- today there are 13 systems serving 13,- trolled by Jack M. Rice who is also an eight systems are under The increasing importance of com- applicant for channel 46 in Atlanta. 000 residents; construction; six are being engineered puters and the data they produce was Mr. Bartlett said that two years ago and 13 have been granted franchises stressed by Warren Bahr, of Young & there was only one community antenna but have gone no further. Rubicam, and William R. Wyatt, of TV system operating in Georgia and Mr. McKinsey said projections show there will be 239,000 Atlanta area sets that will be able to get UHF by Septem- ber 1966; 332,000 by September 1967 in Boxing ... in TV and Radio . . and close to 100% saturation by 1969. He added that Atlanta Telemeter was awaiting the outcome of court proceed- IT'S ings in California on the status of Sub- scription Television Inc. before the Atlanta system does anything. He indicated that if STV's right to do business BROADCASTING is upheld by the California courts, the Telemeter systems will move rapidly to it's Marquess activate their operations. of Queensberry YEARBOOK! Business briefly ... Paper Mate Co., Chicago, this month n the squared circles of prizefighting, the looking, all year 'round, whenever they need and next is using a heavy TV network a - 8th Marquess of Queensberry gets credit information). The 1966 BROADCASTING and broadcast spot schedule for back its products. for establishing authoritative standards YEARBOOK soon goes to press, packing to- school campaign for pen Besides CBS -TV participations, firm is upon which today's rules of boxing are a power -punch of data between its covers using TV spot in 50 markets and radio based. More competitive than anything this that will serve the needs of over 20,000 in 60 markets. Agency is Foote, Cone 19th Century Englishman ever knew, how- subscribers in broadcast advertising. If & Belding, Chicago. ever, is our business of broadcast adver- you have some facts of your own for them, tising. To enter the ring of television or your message will enjoy a guaranteed gate The Fisher Body division of General radio, you have to know what you're doing of profitable attention month after month. Motors, Warren. Mich., through Tat- -or else. That's why so many busy people There's still time before the first round ham -Laird & Kudner, New York, for look to BROADCASTING YEARBOOK bell: deadline for proofs, Sept. 21; final the third consecutive year will co -spon- as the authoritative standard for latest deadline Oct. I. Call or wire collect to sor CBS Radio's Lowell Thomas and facts about these twin media (and keep reserve space. the News (Mon. -Fri., 6:45 -6:55 p.m. EDT). New contract, for 52 weeks. starts Aug. 30. General Foods Corp., White Plains, DeSales Street, N.W. ßroaticastiiiq1135 N. Y., through Young & Rubicam, New Washington, D. C. 20036 THE SUSINESSWEENLY OF TELEVISION AND RAM York, will sponsor An Evening with Carol Channing or Host, to Watch Tele-

38 (BROADCAST ADVERTISING) BROADCASTING, August 9, 1965 TWO WAY UP AND OUT UP ... WTHI's New TV Tower is double the height of the old tower ... a total height S- T- R- E -T -C -H of 993 feet. OUT ... The Radius of the new signal stretches out to approximately 65 miles- (radius of old tower 50 miles). WTHI -TV The Area covered stretches out approximately 65 %, from 7850 square miles to 13,300 square miles. 'NE` 10 The Population reached in Indiana and Illi- increase of TERRE HAUTE, INDIANA nois will show an approximately 48 %.

REPRESENTED BY WTHI's New TV Tower increases the number of TV Homes potentially reached in Indiana and Illinois from 237,000 to approximately 295,000, THE ORIGINAL STATION REPRESEN-ATIVE a potential increase of 58,000 TV Homes.

VERMILION GRANT ELL MADISO DELA CHAMPAIGN ;AN IAN. HAMIL TO ~N O Zt HEN ZA RUS MACON Z OHN - ON O PUTNAM CLAY SHELBYIDECA iRISTIAN SHE NEW TOWER 993 BARTHO- LOMEW GOMERY

FAYETTE ENNINGS ONROE

LAWRENCE CRAWFORD JEFFE WRENCE

NTON

JEFFERSON

NGTON HAMILTON WHITE ;RY WARRICK PERRY /FRANKLIN ac' 9,

BROADCASTING, August 9, 1965 39 Major cigarette makers increased TV budgets 14% in 1964

The big six cigarette companies ris' Marlboro ($8,753,360). media and their distribution of televi- put almost eight out of every 10 of The following TVB compilations sion dollars between spot and network, their 1964 advertising dollars into show the big six companies' individ- plus comparisons of 1964 and 1963 television, the Television Bureau of ual 1964 investments in three major TV spending: Advertising reported last week. Their combined television expenditures for cigarette products alone during the year reached $171,576,- How network and spot shared the cigarette TV budget 300, a gain of 14% over 1963. Their investments in magazines totaled in 1963 and 1964 and in newspapers $18,- $31,399,700 1964 1964 1964 1963 % 286,100, according to the TVB re- Company Spot TV Network Total TV Total TV Chg. port. American Tobacco $ 8,783,900 $ 26,954,900 $ 35,738,800 $ 24,679,900 +45% The extent of their radio adver- Brown & Williamson 5,108,500 18,976,300 24,084,800 20,178,200 +19 tising was not indicated. Liggett & Myers 5,631,500 15,486,200 21,117,700 22,914,300 - 8 Four of the six companies in- P. Lorillard 5,611,900 17,037,800 22,649,700 23,940,500 - 5 creased their TV spending: Ameri- Philip Morris 3,178,200 20,716,400 23,894,600 22,862,700 + 5 R. 1. Reynolds 16,056,100 28,034,600 44,090,700 35,708,200 +23 can Tobacco by 45 %, Reynolds To- $44,370,100 $127,206,200 $171,576,300 $150,283,800 +14% bacco by 23 %, Brown & Williamson C. Rorabaugh; Network TV -(net time & program costs) by 19% and Philip Morris by 5 %. Sources: Spot TV- (gross time) TVB /N. The television spending of Liggett & TVB /LNA -BAR. Myers and P. Lorillard slipped below 1963 levels by 8% and 5 %, respectively. men who know tobacco best, it was TV 3 to 1 Warren Morton, TVB account ex- Among ecutive for tobacco products, named Total TV these as the most heavily advertised Company Total TV Magazines Newspapers Media Share cigarette brands on television in R. 1. Reynolds $ 44,090,700 $ 7,909,100 $ 7,107,700 $ 59,107,500 75% 1964: Reynolds' Winston ($15,320,- American Tobacco 35,738,800 6,822,500 4,484,900 47,046,200 76 450) and Salem ($14,456,450); Brown & Williamson 24,084,800 2,642,500 1,207,700 27,935,000 86 Philip Morris 23,894,600 2,161,100 1,096,800 27,152,500 88 American Tobacco's Pall Mall ($12,- P. Lorillard 22,649,700 5,474,800 1,746,400 29,870,900 76 174,800) and Tareyton ($10,621,- Liggett & Myers 21,117,700 6,389,700 2,642,600 30,150,000 70 580); Liggett & Myers' L&M Filter $171,576,300 $31,399,700 $18,286,100 $221,262,100 78% Tip ($10,414,180); P. Lorillard's Sources: Spot TV- (gross time) TVB /N. C. Rorabaugh; Network TV-(net time & program costs) Kent ($10,217,060), and Philip Mor- TVB /LNA -BAR; Magazines -P.I.B.; Newspapers- Bureau of Advertising.

vision Without Being Plugged In, a ciation, Detroit, through Post -Keys- WBRB Mount Clemens and WERB CBS -TV color special scheduled for Gardner, Chicago, will sponsor "Amer- Garden City, both Michigan; WNYR (for- Friday, Feb 18, 1966 (8:30 -9:30 p.m. ica the Beautiful, a special NBC -TV merly WRVM) Rochester, N. Y.; KSIR EST). George Burns and David Mc- color program on the deterioration of Wichita, Kan., and tc000 Omaha: Ve- Callum will be program guests. the country's natural resources and its nard, Torbet & McConnell Inc., New urban and suburban blight, narrated by York. American Airlines through Doyle Dane Chet Huntley, and scheduled for Sun- Bernbach, New York, will sponsor a WMTW -FM Portland, Me.: Harold day, Oct. 3 (6:30 -7:30 p.m. EST). one -hour special, New York, New York, H. Segal & Co., Boston, as New Eng- starring Gene Kelly, to be broadcast in The General Conference of the Seventh land regional representative. color on CBS -TV Feb. 14, 1966, 10 -11 Day Adventist Church, through Milton p.m. Program was packaged by Mira - Carson Co., both Los Angeles, will Katz appoints Mathes dero II Productions, with Miradero's sponsor The Voice of Prophecy (Sun- president, Bob Wells, as producer. days, 10 -10:30 p.m., NYT) on Mutual The Katz Agency Inc. last week ap- year. Samsonite Corp., Denver, through Grey for the 24th consecutive pointed J. M. Mathes Inc., New York, Advertising Inc., New York, will begin Rep. appointments ... as its advertising agency and announced an extensive print and TV advertising it will undertake the "most extensive campaign during the next six months KBLU -TV Yuma, Ariz.: Eastman TV advertising effort" in its history, starting with one feature being a participation Inc., New York. in early 1966. on NBC -TV's Today show each day The Katz campaign will illustrate WOAH Vic Piano Associates through Miami: "the unique values" of spot TV and ra- beginning Nov. 22 the end of Inc., New York. the year. dio and will emphasize the company's Ksro Spokane, Wash.: Advertising "approach to creative media selling," Chesebrough- Pond's Inc., through J. Time Sales Inc., New York. according to Kenneth P. Donnellon, di- Walter Thompson Co., both New York, rector of advertising and public rela- KNER J. A. Lucas will participate this season in NBC -TV's Santa Maria, Calif.: tions. He said the Katz effort "will reach Inc. Los Angeles. The Wackiest Ship in the Army and Co. (JALCO), marketing executives among both ad- Convoy. KNOE -TV Monroe, La. National Tele- vertisers and agencies as well as opinion The Florist's Telegraph Delivery Asso- vision Sales Inc., New York. leaders in all areas of the business."

40 (BROADCAST ADVERTISING) BROADCASTING, August 9, 1965 Tuesday, July 20, 1965 New York 3erarù lEríbuue

Wolper's 'March of Time' White House Film Coup

By Richard K. Doan Life of the President" will be re- TV and Radio Editor leased in October. Wolper said he believed about 75 stations will carry President Johnson's seeming par- the programs. On a network, the tiality for non -network producers in programs might be seen over 150 to special TV programming involving 200 stations. the White House was demonstrated In New York, Los Angeles and a again over the week -end with dis- number of other cities, the series closure that David L. Wolper, an will be carried on Metromedia sta- independent Hollywood documen- tions. Metromedia owns Wolper Pro- tarian, is filming a "March of Time" ductions. hour depicting "Seven Days in the The producer said the series had Life of the President." been offered last spring to all three Most network news executives, networks "and was turned down by mindful of the necessity of maintain- all three." ing good working relations with the Wolper has fought a running bat- White House, were guarded in their tle with the networks for years to reaction to the news of the Wolper get them to carry his documentaries. coup. But privately some of them ABC carries a few. His forthcoming expressed dismay. "What," one "The Making of the President 1964," asked, "has Wolper got that we however, will be syndicated to indi- haven't got ?" vidual stations. Wolper himself, reached at his Wolper said the White House had Hollywood office, was not especially made no demand, or even request, helpful. "We just made our pitch, for approval of the film footage. and got it," he contended. He said "Whatever we shot we are free to the idea originated in his own shop use," he said. and was conveyed to White House One network official called the staffers about six weeks ago. He ob- project "a slap in the face at the net- served that the "March of Time" works," saying his chain had been series is being produced in coopera- after Mr. Johnson for permission to tion with Time Inc. do such a program "since the day Shooting was started about four he walked in." weeks ago and the "major filming" The White House did invite ABC has been completed, he reported. It's John Secondari, producer of th all "hand -held stuff"- candid pho- "Saga of Western Man" series, to d tography done with small cameras a special involving Mrs. Johnson and no special lights or sound equip- on the subject of beautification of ment. There is "some sound, but not Washington. The program will be much," Wolper said. Most of the shown next November. shooting was done inside the White Earlier, however, the White House, although Mr. Johnson was House gave a nod to Westinghouse trailed once to his Texas ranch. Broadcasting to turn out a 30 -min- The completed program will be ute TV special on "Paintings in the syndicated, along with seven other White House: A Close -Up," with an "March of Time" specials, to indi- introduction by Mrs. Johnson. The vidual stations. "Seven Days in the program was syndicated.

CONTACT: WOLPER TELEVISION SALES INC. 555 MADISON AVENUE, NEW YORK, N.Y. 10022 - Telephone HA 1 -5322 year became television users, supermar- TV is tops at kets grew in both numbers and size as Commercials in customers demanded an increasing variety of TV- advertised products. Televi- supermarkets sion's fast reach among all consumers production ... expedited the introduction of thousands of new brands because results could be 50 leading advertisers checked daily at check -out counters. Listings include new commercials be- The range of reliance on television ing made for national or large regional of items sold there put among the 1964 top 50 was from 37.6% radio and television campaigns. Ap- of Seven -Up's budget to 95.9% of S. C. pearing in sequence are names of adver- and type 75% of ad budgets in TV Johnson & Son's. Six companies put tiser, product, number, length more than 90% of their totals in TV, of commercials, production manager. and 17 put more than 80%. agency with its account executive and The top -50 advertisers of items sold The following is TVB's compilation producer. in supermarkets put three -fourths of their of top -50 spending in the supermarket - advertising money into television in Mel Blanc Associates Inc., Taft Building, Holly- item field, with network -TV figures inwood & Vine, Hollywood 90028. 1964, while spreading the remaining cluding net time and program costs as 25% among six other measured media, Carling Brewing Co., Cleveland (Heidelberg compiled by LNA -BAR and with the - the Television Beer); ten for radio, humorous. Agency: Baker Bureau of Advertising spot -TV figures based on time -cost esti- Stimson Advertising, Seattle. Jerry Wolfe. ac- said in a report being issued today mates gathered by N. C. Rorabaugh count executive. Approximate cost: $10,000. (Aug. 9). Co.: Anheuser- Busch, St. Louis (Budweiser); six 60's for radio, musical with copy; Noel Blanc, Dick Noll, TVB account executive. TV share production manager. Agency: D'Arcy Advertis- reported that the top 50's combined me- 1964 TV of total ing, St. Louis. Joe Tanski, account executive: dia investment Company investment budget came to $1,588,865,000 Approximate cost: $10,000. ($000) ( %) of which TV received $1,194,202,000, Tanner Motor Livery Ltd., Los Angeles (Avis or 75.2 %. He said that TV's share of 1. Procter & Gamble $148,784 92.7 Rent -a -Car); four 60's for radio, humorous. Noel the total in 1964 rose $91.6 million, or 2. General Foods 70,875 83.2 Blanc, production manager. Agency: Cooke & 9.3 %, even though more media were 3. Bristol -Myers 61,520 75.6 Levitt, Los Angeles. Ed Brandt, account execu- 4. R. J. Reynolds Tobacco 46,450 62.7 tive. Approximate cost: $8,000. measured in 1964 than 1963. Expendi- 5. American Home Products 59,422 84.0 tures counted in 1964 included those in 6. Colgate -Palmolive 59,209 84.4 Clef 10 Productions Inc., 421 West 54th Street, radio (network and spot) and outdoor 7. Lever Bros. 58,365 86.9 New York 10019. advertising, in addition to television. 8. American Tobacco 37,636 66.6 Lever Bros., New York (AID; one 60 for TV, magazines, 9. Coca -Cola 30,482 62.1 music score. Charles Barclay, production man- newspapers, farm publica- 10. General Mills tions 34,165 77.8 ager. Agency: Sullivan, Stauffer, Colwell & and business publications. 11. P. Lorillard 24,174 65.6 Bayles, N. Y. Nick Pellegrino, agency producer. "The rapid sprouting of supermarkets 12. Alberto -Culver 33,966 95.4 across the nation since World War II 13. Campbell Soup 18,546 52.3 Mid -America Videotape Productions, 2501 West coincided with television's growth," 14. Gillette 33,258 94.2 Bradley Place, Chicago 60618. Mr. 15. Kellogg NoII said. "As more advertisers 27,208 77.1 Royal Crown Cola Co., Columbus, Ga. (Royal each 16. Philip Morris 31,020 89.0 Crown); one 60, one 20 for TV, on tape. Bud 17. Liggett & Myers 23,058 67.0 Ellingwood. director. Agency D'Arcy Advertising, 18. National Dairy 14,932 44.3 Atlanta. William Rapp, agency producer. 19. Warner- Lambert 25,570 77.8 Duquesne Brewing Co., Pittsburgh (Duquesne 20. Brown & Williamson 25,291 85.8 Beer); three 60's for TV on tape. Bill Lotzer, Compton 21. Sterling Drug 20,631 70.7 director. Agency: Vic Maitland & Associates, chooses NSI 22. Wm. Wrigley Jr. 22,414 82.5 Pittsburgh. William Burge, agency producer. 23. Miles Laboratories 22,054 88.7 Phillips Petroleum Co., Bartlesville, Okla. Compton Advertising, one of 24. Pepsi -Cola 14,651 59.7 (gas); six 60's for TV, on tape, color. Dale 25. Standard Brands 11,641 49.0 the agencies handling Procter & Juhlin, director. Agency: J. Walter Thompson, Gamble products, 26. Corn Products 11,131 49.6 New York. Arnold Chase, agency producer. was reported 27. National Biscuit 16,002 74.6 last week as having signed for the 28. Ralston Purina 15,555 82.4 A. C. Nielsen Co.'s local- market 29. Pillsbury 13,760 73.8 ratings reports, starting this fall. 30. Quaker Oats 11,670 63.9 31. Borden Compton, which has never sub- 8,175 48.6 32. Armour 8,173 51.8 scribed to the Nielsen Station In- 33. Block Drug 14,149 91.1 dex (NSI) reports before, is the 34. Nestle 9,852 65.7 first P &G agency to have made a 35. Scott Paper 7,050 50.2 36. choice since P &G asked all its J. B. Williams 12,634 95.8 37. Royal Crown Cola 7,630 58.5 agencies some weeks ago to make 38. General Cigar 8,060 6L8 a careful study of both Nielsen 39. S. C. Johnson & Son 12,394 95.9 and American Research Bureau 40. Chesebrough -Pond's 9,195 72.7 services with a view toward deter- 41. Kimberly Clark 5,152 40.7 42. Continental Baking mining which will be 10,171 82.8 retained 43. Carnation 8,770 73.0 (CLOSED CIRCUIT, July 5). 44. Beech -Nut Life Savers 9,397 81.2 P &G agencies currently sub- 45. Mars 8,415 73.5 scribe to Nielsen Television Index 46 Hunt Foods 4.332 38.4 47. Seven -Up 4,158 (NTI) for network data 37.6 For and to 48. Richardson -Merrell 7,890 71.7 the seventh consecutive year Mr. ARB for spot data, and the re- 49. Noxzema Chemical 8,462 76.9 Magoo will sell bulbs for General Elec- view request was described as a 50. Johnson & Johnson 6,703 62.2 tric, this year using 60- second and ID routine procedure followed every Sources: Bureau of Advertising, ANPA; Pub- commercials. The ads were produced two years when rating- service lishers Information Bureau; Farm Publication Re- by UPA, Hollywood, for GE's agency, ports; Associated Business Publications; Televi- contracts expire. BBDO, Cleveland, and have a circus sion Bureau of Advertising (LNA -BAR for network TV; N. C. Rorabaugh for spot TV); Radio Advertis- theme. They will run in 200 markets ing Bureau; outdoor advertising industry sources. Sept. 16 -Oct. 30. 42 (BROADCAST ADVERTISING) BROADCASTING, August 9, 1965 What will make your number one TV buy in Providence ...even more number i ? Beginning Sunday, September 12 ... at no extra cost ... you can get that extra impact of color in the Providence Market. WJAR -TV will offer you complete color tape, color film and color slide facilities. Availabilities in prime - time movies, peak -rated syndicated properties ... adjacencies to NBC full color. Hear the big Providence story from your Petry representative. Providence is ... southeastern Massachusetts, eastern Connecticut and all Rhode Island. OUTLET

People in television say Providence is WJAR -TV C OUTLET 1965 *ARB - March, 1965 - Audience measurement data of all media are estimates only, subject to the defects and limitations of source material and methods. WAR TV lU L.A. Negro market to handle the national promotion of that state's commemoration of its 150th called prosperous birthday of statehood in 1966. SAN DIEGO... Squire for Men (hair pieces for men), The Los Angeles Negro market is Los Angeles, has appointed Asher/ far from a depressed, under-privileged Gould Advertising, that city. Media market, according to a survey dated emphasis will continue in spot TV, in- June 1965, conducted by Salespower cluding Los Angeles stations and plans Inc. for KGFJ Los Angeles, Negro -pro- for San Francisco, Fresno, Bakersfield gramed stáoion, covering Los Angeles and San Diego, all California; New county with its approximately 750,000 York and Atlanta. According to the Negro residents. The average family agency, the advertiser expects to go into size is 4.7 persons, the average family an additional ten markets within the income is $6,886.50, with 93% of the next year. families having one or more members employed and 43% having two members employed fulltime. Bates sends letter Of the men, 29% are classed as skilled labor, 22% are government em- on loud commercials ployes, with 12% in the professional 27% clerical, category. The women are BEAUTIFUL VIEW AND ZOO. 18% skilled labor, 16% government Ted Bates & Co., a major agency employes, and 9% professional. with a reputation for the hard sell, has AND CBS TOO. Nearly half (46 %) of the Los Ange- taken steps to deal with a problem San Diego is a great vacation town. les Negro families own their homes, with that the FCC contends has not been met by any 22% of the dwellings valued at $30,000 concerted industrywide But the time -buyer looking for a or more and another 28% between effort -that of loud commercials. $20,000 and $30,000. The homes are In a mailing to radio and television great place to put a tv ad, would do 80% 100% equipped with radios and stations throughout the country, the better to have more than one set. Listening aver- agency said it supports the com- aged six hours a day, a little more on mission's opposition to excessively loud weekdays, a little less weekends. TV commercials. sets are in 89% of the homes, with aver- It asked stations to inform it if any age daily viewing of 2 hours, 45 min- of its own commercials should be found utes. Newspaper subscribers or readers to have loud audio tracks. Bates said are found in 24% of the families. it maintains strict controls to prevent That is, if loud commercials but that "occasionally you're willing to one will escape our discipline." settle for a smaller Copies zoo, but a much bigger Agency appointments ... of the agency's letter were CBS audience. also sent to the FCC and the Federal Trade Commission. Chrysler Corp., Detroit, named Young & Rubicam, Detroit as agency for the U. S. and Canadian advertising for Radio -TV tourist ads Sioux Falls ranks higher, in tv Simca passenger cars. The account bills homes reached among CBS affili- an estimated $1 million, of which ap- about 10% of budget proximately $600,000 is in TV- radio. ates, than San Diego. Higher than Chrysler owns a 69% interest in Simca too. Falls Automobiles, S. A., of France. Young Radio and TV last year got $460,250 Syracuse, Albany Sioux & Rubicam, which handles advertising in state advertising to attract tourist is a 98- county market. KELO -LAND for the Chrysler and Imperial accounts, and resort business, or about 10% of replaces Richard N. Meltzer Advertis- a $6.5 million outlay made by the 50 TV, with three transmitters operating, Detroit, as agency. states in the country. ing as one station, gives you simul- North American Van Lines, Fort According to a survey disclosed last Wayne, Ind., names Bonsib Inc., there, week by Travel Research International, taneous coverage of it all. as agency for its national account which New York, TV amounted to $381,250, bills in excess of $500,000. E. H. Rus- or 6% of the total. This expenditure, sell & Co., Chicago, has been handling however, came from only three states - it. North Carolina, Florida and Oregon. Five states -Florida, Oregon, Michigan, toy manufacturers, Eldon Industries, Pennsylvania and Virginia- accounted KEL LAND appoints J. M. Sachs & Co., Beverly for the spot radio investment, but that KOLO-Ir KPLO-to (Interconnected) to handle its advertising. KELO.tv Hills, Calif. total came to only $79,000, or approxi- Major part of the advertising budget, mately 1% of the total outlay of all the estimated at approximately $500,000, JOE FLOYD, President states. Evans Nord, Exec. Vice -Pros. & Gen. Mgr. will go for spot television with children's Larry Bentsen, Vice -President The report said the 50 states com- General Offices: Sioux Falls, S.D. magazines and toy trade publications bined invested a total of about 14 cents Represented nationally by H -R also to be used. per car -owning family in the country The Indiana Sesquicentennial Com- to advertise their respective scenic Market comparisons cited are based upon ARB '64 Television Management Analysis, 6:30 -10 p.m. Mon. & mission has named Caldwell, Larkin spots, recreational facilities and historic thru Sun., submitted as statistical estimates, not Sidener -Van Riper Inc., Indianapolis, shrines. precise measurements.

BROADCASTING, August 9, 1965 45 THE MEDIA A gloomy evaluation of pay TV

Two -year study concludes there is not sufficient public demand to make a subscription -TV system profitable

A two -year study of pay television they are not really dissatisfied with public by Zenith, owner of the Phone - in operation has concluded that there free -TV programing or commercial in- vision system, last March (see box this probably isn't enough public demand terruptions." page). to make any pay -TV system profitable. The Angel CBS reportedly financed Presumably by accident, the Oxtoby- The report, being released today the study, which covered Paramount's Smith report's release coincided with (Aug. 9) by the marketing research International Telemeter operations in the announcement that RKO General firm of Oxtoby -Smith, New York, is Etobicoke, Ont. (on wire) ; RKO Gen- had taken options that would permit one of the bleakest appraisals that pay eral-Phonevision's continuing tests in it to expand its Phonevision pay -TV TV has been given publicly. Hartford, Conn. (on air), and Subscrip- operations into five additional cities Dr. Joseph Smith, president of tion Television Inc.'s operations last (see box next page). Oxtoby- Smith, offered this summary of year in Los Angeles and San Francisco Here is Oxtoby -Smith's summary of the study's implications: (on wire). the "broader aspects" of its findings: "Unless there is a major break- The report reached conclusions that "The level of subscriber penetra- through in engineering or program de- seemed diametrically opposed to those tion and expenditure requisite for a velopment, pay TV is simply not a reportedly reached in a Stanford Re- viable pay -TV system does not seem to viable enterprise. Part of this is due to search Institute study two years ago. be realizable. None of the pay -TV sys- the fact that despite the often expressed Details of the SRI study were never tems studied has approached the re- desire that typical subscribers would made public, but reports circulating quired levels and none has shown any like to escape from the cultural 'waste- widely at the time said it concluded promise of doing so. land' of present television, that view is that pay TV showed promise of becom- "The expectation of a ready mar- a myth. Viewers want good entertain- ing a major communications force by ket for 'cultural' programing has not ment, but they do not, in any meaning- the early 1970's (CLOSED CIRCUIT, materialized. Ratings for educational ful numbers, expect cultural reforma- July 29, 1963). The Oxtoby -Smith con- and cultural programs and even for tion from free or pay TV. Further, clusion also disagreed with those made available stage plays have been low. The major sources of income for pay TV have been sports and Hollywood movies. How opinions "There appears to be a ceiling on on pay TV vary expenditure [by subscribers]. Weekly expenditures tended to be consistent The opinion of Oxtoby- Smith, Zenith has noted that during the despite great variation in the program New York research firm, that pay TV first 92 weeks of the Hartford test offerings." Viewing once a week or, in its present form is not a "viable 85.6% of the subscribers had in- in fewer cases, twice a week, "is most enterprise," is directly opposite to comes of less than $10,000. The O -S typical, among those subscribers who in Zenith Radio Corp.'s conclusions study reports that Hartford, "sub- watch at all. Quite evidently, pay TV is based on its three -year on-air pay -TV scription was substantially higher an occasional entertainment and must test in Hartford, Conn. Zenith's opin- among families with incomes over compete with other subscriber in- ion was set forth when it asked the $10,000 ..." terests. FCC to approve a - -S nationwide pay O noted that first-run movies "Three factors are closely related TV system (BROADCASTING, were eagerly March awaited by pay -TV sub- to subscription to pay TV: (1) dissatis- 15). scribers, and a "significant minority" faction with the entertainment on regu- The Oxtoby -Smith study, which was unhappy limited num- about the lar television; (2) high family income does not differentiate between wired ber available. Zenith admits there (subscription is substantially higher and on -air pay systems, cites esti- was difficulty in acquiring first -run among families earning $10,000 or mates of levels of penetration and films but believes the problem would more), and (3) a life style of activity spending necessary to support pay disappear in a nationwide pay -TV and ownership of innovative products. TV as 33% in New York City and system. "The climate of consumer opinion expenditures of $150 from each sub- The Oxtoby -Smith study finds that [toward pay TV] was not hostile," ex- scribing home, and 50% penetration pay TV "is an occasional entertain- cept in during the with $175 per home on the West ment and must compete with other probably California public campaign against TV there Coast. subscriber interests." Zenith has pay Zenith said its on -air system could claimed that subscribers averaged last summer and fall. Generally, "most break even in a market of 200,000 two hours a week watching pay-TV people living in the wired area did not would with 10% (20,000) of the homes programs during the first two years feel that pay TV take away pro- paying an average of $65 yearly. of the Hartford test. grams they used to watch free. "The inherent appeal of pay TV is inhibited by a fear of its cost. Those

46 BROADCASTING, August 9, 1965 who have decided against subscribing. viewing. It is possible that winter view- and unfavorable" and 9% were "mainly and even some subscribers. are con- ing would have declined due to the ab- indifferent." cerned about the prospect of excessive sence of a comparable sports attrac- Irritation with TV commercials did costs. These people may be transferring tion, the decreasing `novelty' effect of not seem to play a major role in getting their addictive experience with regular pay TV, and the competition of regular people to subscribe, the report said, but television to pay TV. television programs." the absence of commercials was fre- "Subscribers want to pay only for Matter of Costs Based on interviews quently mentioned as a "pleasant sur- what they watch. One of the major with subscribers, Oxtoby -Smith said prise." So, too, was the improved re- reasons for cancelling subscription to that if STV -which waived the week- ception on pay TV. pay TV in Hartford and Etobicoke was ly service charge -had instituted the The pay -TV shows themselves were the necessity of paying a service charge. charge, a "substantial" number would not important elements in subscriber Subscribers felt that there were not probably have cancelled. The inter- gratification. The report said: enough programs worth watching to views indicated, the report said, that "When asked which programs they warrant such a charge. Subscribers in in this case the penetration for Los were looking forward to, for example, Los Angeles also resented the idea of a Angeles would have dropped to 20% two out of three subscribers had men - service charge. and the average annual expenditure tioner plays, shows, musicals, Broad- "Program availabilities are a ma- would have risen to about $65 which, way. After two months of [pay -TV] jor problem. Although a variety of pro- with the $52 service charge, would have service only 4% of the subscribers grams have been offered to subscribers, made the annual expenditure about volunteered that the plays on pay TV the feeling among subscribers is that $117 per home. provided gratification. pay TV has not offered a sufficient ar- "Thus," the report said, "even within "Similarly, before broadcasting be- ray of program choice. At the same the confines of an apparently `ideal' gan, 6 out of 10 male subscribers indi- time. subscribers are rather vague about pay -TV community (the wired area in cated they were looking forward to the the kinds of programs they would like Los Angeles), and with the most con- sports programs, half of them citing to see. servative estimate of the effect of the baseball in particular. After a summer "Pay TV can be many products. service charge on subscription, penetra- of Dodger games, only one out of five Given a few mass- appeal products (like tion and expenditure fail to meet eco- male subscribers volunteered a favorable movies and sports). it would be possible nomic requirements." comment about pay -TV sports. for pay TV to offer programs for In a follow-up study of consumer re- "Movies had been eagerly awaited minority audiences such as opera buffs, sponse in Los Angeles the surveyors and were, in fact, cited as a source of drama devotees. balletomanes. concert found that when subscribers were asked pleasure by subscribers. However .. . lovers. children, ethnic groups and the to compare their actual experience with movies were a major disappointment like. These minority programs would their earlier expectations of pay TV, on pay TV, a significant minority being not get large ratings. but the audience 38% gave "exclusively favorable com- quite unhappy about the limited num- could be adequate for the programing ments," 30% were "exclusively un- ber of first -run films available. costs involved were a mass audience favorable," 23% were "both favorable "In short, the pleasures provided by appeal available as a nucleus product." Falling Short The report noted that there had been various estimates of the levels of penetration and spending necessary to support pay TV. For RKO General adds five pay -TV options New York City one estimate was 33% penetration with expenditures averaging RKO General Inc., which has been S 150 a year for each subscribing home. conducting a pay -televison operation On the West Coast. it was noted. STV in Hartford, Conn., is taking steps estimated 50% penetration and $175 toward possible expansion of the per home would be needed. system to New York, New Haven, "None of the pay -TV systems studied Philadelphia, Washington and San has achieved anything like these re- Francisco. portedly `minimum' levels," the report The company is announcing today asserted, offering this tabulation: (Aug. 9) that it has obtained options to the Zenith Radio Corp.'s Phone - Average annual vison system, which is being used in Operation Penetration expenditure Etobicoke 1962 45 % $ 33 without fee Hartford, for the five additional mar- Etobicoke 1964 12 % $ 65 with fee kets. The exercise of these franchise Hartford 1963 3.5% $100 with fee rights, it was said, will depend upon Los Angeles 1964 31 % $ 60 without fee further results of the Hartford opera- San Francisco 1964 20 $ 61 without fee tion and FCC approval. "The Hartford and Etobicoke esti- RKO General Phonevision Co., a mates of annual expenditures may over- subsidiary of RKO General, has been state actual expenditures since the fig- operating wHCT(TV) Hartford as an ures are based on viewing habits dur- experimental subscription -TV station ing the winter," the report continued. for the past three years. Mr. Poor "It is very likely that summer viewing John B. Poor, president of RKO markets "to insure our position in these cities was lighter... . General, said the company feels that these "Similarly the Los Angeles and San subscription TV and commercial tele- toward such time as the FCC may Francisco estimates are based on view- vision can co -exist and for this rea- approve extended subscription -TV ing during the late summer and fall. son has obtained its option rights for operations." when baseball was a significant part of

BROADCASTING, August 9, 1965 47 pay TV did not match the expecta- subscriber. Changing hands tions." Although the service charge had been Disappointments The "most nota- waived, the study found, one out of ANNOUNCED The following station ble" disappointment Oxtoby-Smith four subscribers complained about pay - sales were reported last week subject to found was pay TV's failure to provide TV costs. Among nonsubscribers, "the FCC approval: first -run movies. But the firm also major reason for not subscribing is the KARK- AM -FM -TV Little Rock, Ark.: found disappointment in "general quali- of excessive costs." fear Sold by Madeline M. Barton and sons to ty" of programs and a feeling that there "Some luxuries eventually become was much repetition, John C. Mullins (KBTR and KBTV[TVJ too even though necessities," the report concluded. "But "objective" vast Denver) for $3.75 million (see page 49). study showed "a rather it seems highly unlikely that pay TV array of program materials." There can overcome one obstacle in shedding WENZ Highland Springs (Richmond), were "very few" the complaints about its luxury image. That obstacle is the Va.: Sold by Robert Pratt, receiver for sports programs, but ratings for the medium that got to the consumer first: Henrico Radio Corp., to Ralph J. Baron baseball games declined later in the free TV. Since pay TV is widely re- for $132,500. Mr. Baron is half owner season when the Dodgers fell so far garded as `convenient home entertain- of WILA Danville, Va., and of WLLE back in the National League race that ment,' it must distinguish itself from Raleigh, N. C. Sale of the latter is they had little if any chance move to its competition, regular television, by pending FCC approval. WENZ, which back into contention. finding entertainment not available on has been temporarily off the air, oper- Except for first -run movies and regular television." ates fulltime on 1450 kc with 250 w. Broadway plays, the report continued, Company's History Oxtoby -Smith Mr. Baron was represented by Black- it was "difficult to learn from sub- burn & Co. scribers what kinds of programs they research firm was formed in 1956. would like to have added to pay tele- Among its clients are International Busi- KIQS Willows, Calif.: Sold by Vernon vision." ness Machines Corp., United Air Lines, Hatfield, William Ward and Walter The typical pay -TV family was said Lever Brothers, Continental Can Co., Stewart to Robert C. Rose of Colorado to have an income of more than $10; and National Biscuit Co. Springs for $65,000. Mr. Rose is cur- 000; at least one member of the fam- President Smith, who has headed the rently with KRDO -TV Colorado Springs ily had been to college; there were two firm since 1958, is Ph.D. from the Uni- and formerly was with KLMR Lamar, children; the family members were versity of Iowa and was associated with Colo. KIQS is a daytime station on 1560 "joiners," liked to be among the first the Rand Corp. before joining in forma- kc with 250 w. Sale was handled by to try new products, and spent more tion of Oxtoby- Smith. Edwin Tornberg & Co. time away from home-at night clubs, Before that Mr. Smith was with the APPROVED The following transfers movies, etc. -than the average non- National Research Council. of station interests were approved by the FCC last week (For other commission activities see FOR THE RECORD, page 77). WOLF Syracuse, N. Y.: 51% sold by Ellis Erdman and associates to John S. prime Riggs and group for $300,000. Mr. time in a media Riggs owns WELM Elmira, N. Y. Mr. Erdman and his wife retain 49% of WOLF and own WTKO and wElv(FM) transactions begins when Ithaca, WMtv(FM) South Bristol Town- ship, wstv(FM) Wethersfield Township ;von and w,nv(FM) Cherry Valley, all New consult Blackburn first York. The FM stations are being sold by Mr. Erdman to Chener Communica- The decision of buyer or seller to call on our tions Inc. and are pending FCC approval to the sale. WOLF operates full - experience and vast knowledge of the market well ahead time on 1490 kc with 1 kw day and 250 of actual negotiations is time well spent. Not to w night. avail yourself of all the facts, both pro and con, COMMUNITY TELEVISION could result in the loss of much more La Grande, Baker and Union all Ore- than time. gon: Sold by Fred Goddard and Lee Rely on Blackburn, the reliable broker. Stoner and others to Oregon CATV Inc. for reported $1 million total. Oregon CATV Inc. is principally owned by the pension trust of Textron Inc., Provi- dence, R. I., and marks its first move & Company, Inc. into the CATV field. The Oregon CATV BLACKBURN system serves nearly 6,000 subscribers. RADIO TV CATV NEWSPAPER BROKERS Broker was Daniels & Associates. NEGOTIATIONS FINANCING APPRAISALS Shawnee, Kan.: Systems Inc., a CATV engineering, construction and WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS management firm headed by Vernon W. lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph Wible, has been bought by National lack V. Harvey William B. Ryan John G. Williams G. Bennett Larson Joseph M. Sitrick Hub Jackson Mony Building Bank of America Bldg. Teline Corp, Waltham, Mass. Payment RCA Building Eugene Carr 1655 Peachtree Rd. 9465 Wilshire Blvd. was 333 -9270 333 N. Michigan Ave. 873 -5626 274 -8151 in cash, but price was undisclosed. 346 -6460 Mr. Wible becomes executive vice president of Systems Inc., with Gerald E.

48 (THE MEDIAI BROADCASTING, August 9, 1965 Marnell, chief systems engineer, and that prevented the sale. Ray Phares, superintendent of con- Mullins buying Sellers of the Little Rock stations are struction. Systems Inc. has applied Mrs. Madeline M. Barton and T. K. for Baxter Springs, Columbus and Little Rock outlets and Clark N. Barton. T. K. Barton is Galena, Kan. National Teline holds president of Arkansas Radio & Equip- franchises for eight CATV systems, in- ment Co., licensee of the stations. The sale of KARK- AM -FM -TV Little cluding Paragould, Ark., and Caruthers - KARK, founded in 1928, operates full - Rock., Ark., to John C. Mullins, owner ville- Hayti, Mo., which are under con- time on 920 kc with 5 kw; KARK -FM be- of KBTR and KBTV(TV) Denver, for struction. National Teline was formed gan operating in 1961 and is on 103.7 million was announced last week. last April, and is headed by William K. $3.75 me with 22.5 kw. KARK -TV, which went Mr. Mullins, sole owner of the Den- Headley, who formerly was sales vice on the air in 1954, is on channel 4. All ver president of Spencer -Kennedy Labora- stations, also owns Mullins Outdoor are affiliated with NBC. tories. Advertising Co. and Bannock Realty Co., both Denver, and John Mullins En- terprises, Tulsa. CATV microwave seeks He entered broadcasting in 1949 with New TV stations an interest in KPtto -TV with Rex Schepp, dismissal of complaint later gained control by buying out Mr. As of August 5 there were 126 tele- Schepp's interest. In 1952, Mr. Mullins An applicant for a microwave relay vision construction permits outstanding sold KPHO -TV. In 1955 he bought 50% system, seeking to serve two CATV for stations not yet on the air. Of these interest in the Denver stations. The other systems in Hudson and Catskill, N. Y., 19 were commercial VHF's, 75 were 50% was first owned by Nashville insur- last week asked the FCC to dismiss a commercial UHF's, 8 were educational ance man Frank Leu, later by Webb & complaint by Capital Cities Broadcast- VHF's and 24 permittees were educa- Knapp (William Zeckendorf). In 1961, ing Co., group broadcast owner and tional UHF's. Mr. Mullins bought out the Zeckendorf licensee of WTEN(TV) Vail Mills (Al- interest for $2.4 million. bany- Schenectady -Troy area) in New In 1959, Mr. Mullins, in association York. with Mr. Zeckendorf attempted to buy Capital Cities, in asking the FCC to Examiner suggests the Outlet Co., Providence, R. 1., de- deny the microwave application of Mid - partment store, which at that time Hudson Cablevision Inc., claimed that goahead for Todd, Timm owned only WJAR-AM -FM -TV Provi- CATV systems in its surrounding areas dence. Sale of stock by trustees was would fragmentize its audience, im- Hearing Examiner Charles J. Fred- stopped when J. S. Sinclair, principal pose a hardship on prospective UHF erick last week rcommended that the stockholder, secured a court injunction stations in the area, and would be a FCC allow two broadcasters to continue operation of their three AM's and grant an application for a fourth in Jackson- ville, Fla. The decision affects C. N. Todd, 51% owner of WTIF Tifton, Ga., and EXCLUSIVE BROADCAST PROPERTIES! remaining stockholder B. F. J. Timm who also owns WDMG Douglas, Ga.; CALIFORNIA -Extremely high rated daytimer operating profit- WMEN Tallahassee, Fla., and has an ap- ably on gross of $8,000 to $9,000 monthly. This plication for a new AM in Jacksonville. absentee owned facility is located in a beautiful Action against Messrs. Todd and growth area. Total price of $160,000 with 29% Timm began Sept. 30, 1963, when the down and easy terms. Contact -John F. Hard- FCC issued a show cause order for the esty in our San Francisco office. revocation of WTIF'S license (BROAD- CASTING, Sept. 30, 1963). The commis- FLORIDA equipped daytimer serving growing sion later consolidated Mr. Timm's -Well single station market. Tremendous potential offered to WDMG, WMEN and the Jacksonville application. The commission charged the owner -operator. Real estate included in sale. Priced broadcasters with willful and repeated at $85,000 with 29% down and the balance over misrepresentations, an unauthorized eight years. Contact -Richard A. Shaheen in transfer of control of WTIF from Mr. our Chicago office. Todd to Mr. Timm, filing a strike application, and misconduct and uncom- petitive practices. The FCC later added the question of whether Mr. Timm was fit in character - fit to licensee. -- and financially be a //'i "/ //"I -_,_J7.'9A The examiner stated that he had re- & ASSOCIATES, INC. quested evidence or proof to substantiate John F. Hardesty. President the charges against the broadcasters but .Jí that the response to the request was NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES "disappointing." WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO The Broadcast Bureau in April had 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. EXecutive 3-3456 DElaware 7.2754 Riverside 8.1175 EXbrook 2 -5671 recommended revocation of wTIF's license, denial of license renewal for RADIO TV CATV NEWSPAPERS WDMG and WMEN, and denial of Mr. Timm's Jacksonville AM application f_^!//l///' ' . ,(/( 11 /% (BROADCASTING, April 12).

d9 BROADCASTING, August 9, 1965 is under consideration by the FCBA's Constitution and By -Laws Committee, NAB makes plans A rival for WOOK which is headed by Aloysius B. Mc- Cabe, and is being supported by J. for fall conferences An application for a radio sta- Roger Wollenberg, present president of the organization, and Thomas W. Wil- tion in Bowie, Md., 20 miles north Community antenna television, the son, immediate past president of the of Washington, has been incor- role in the 1966 election, FCBA. broadcaster's porated in the renewal hearing al- and questions- and -answers with FCC ready designated for woox Wash- commissioners will be the highlights of ington. Bowie Broadcasting Corp. the National Association of Broadcast- is asking for 1340 kc fulltime Jefferson Standard ers' eight regional conferences this fall. with 250 w. Woox now has this The basic agenda for the day- and -a- same facility, but is operating un- plans expansion half meetings calls for joint sessions at der a construction permit for 1 kw the two morning meetings, and separate daytime and 250 w nights. radio and TV sessions on the first after- Woox's renewal application had Jefferson Standard Broadcasting Co., noon. In addition, members of Congress been set for hearing earlier this Charlotte, N. C., has announced a half - and government officials will speak at year on alleged engineering vio- million dollar expansion program. This the first -day luncheons. lations. Bowie originally filed its will be the second expansion in 18 Six of the seven FCC commissioners application in October last year, months, bringing the total spent to $1 will take part in the conferences with but it was refused by the FCC million, according to Charles H. Crutch- Chairman E. William Henry appearing last February on the ground it field, president and general manager of at the concluding session in Phoenix, violated overlap standards with the system. Nov. 23. Commissioner Kenneth A. WEBB Baltimore and WHAT Phila- Part of the money will be used to Cox will take part in the Oct. 25 -26 delphia. session in Boston and Nov. 18 -19 con- The commission acted last week construct a new wing which will house a television studio, offices, a conference ference in Spokane, Wash. Commission- to accept the Bowie application - room and technical equipment. The fa- er Robert E. Lee will participate in the with Commissioner Rosel H. Hyde Baltimore Oct. 21 -22 cilities will also be used by WBT -AM -FM meeting, and the dissenting -after Bowie claimed 11 -12. and WBTV(TV), all Charlotte. Chicago session on Nov. that the overlap violations would Commissioner Robert Bartley will he no greater than already im- Jefferson Productions, in operation appear at the Atlanta meeting, Oct. 18- posed by woox in Philadelphia for two years, will also be purchasing 19; Commissioner Lee Loevinger at the and in other areas. the latest in studio cameras, audio and Denver session, Nov. 15 -16, and Com- video facilities, and special effects equip- missioner James Wadsworth at the ment. The company already has com- opening conference in Louisville, Ky., plete remote facilities enabling it to Oct. 14 -15. TV. stepping stone to pay produce commercials and programs any- Commissioner Rosel Hyde will be out In its reply last week, Mid -Hudson where in the country, besides providing of the country during the conferences. contended that WTEN serves nearly a technical equipment and personnel for A report by NAB President Vincent million people, while the two CATV's network coverage of political, sports Wasilewski will lead off each confer- a less than 20,000; serve population of and space events. ence. Other items on the first morning that WTEN would be carried on the agenda are: CATV's and would be protected from duplication under current FCC regu- An A presentation by the government - lations. appraisal of affairs department to help broadcasters plan for the role they can Also, Mid -Hudson said, its CATV's play in elect- ing the next Congress. are outside the grade B contour of the diary measurements proposed channel 35 in the Albany - A presentation on NAB's position Schenectady -Troy area, and the only on CATV by William Carlisle, vice way the UHF will get into Hudson and The major steps taken over the past president for station services. This will Catskill is through CATV. Therefore, 20 years leading to the development of be followed by broadcasters asking ques- Mid -Hudson maintained, its proposal a personal diary method of estimating tions of Mr. Wasilewski; Douglas A. would aid UHF. It also denied Capital radio and television audiences is de- Anello, general counsel, and two broad- Cities allegations that CATV is a first scribed in a 32 -page booklet scheduled casters espousing different viewpoints. step toward pay TV. for release this week by RKO General In addition to the commissioners' Capital Cities also has objected to Broadcasting National Sales. participation, the second morning's joint applications filed by Eastern Micro- Titled "An Introduction to Personal session will feature a report by John F. wave Inc., seeking microwave relay Diary Audience Measurements," the Dille Jr., Communicana Group of In- facilities to serve CATV's in nine com- booklet is the latest in RGB /NS's con- diana, NAB board chairman; a presen- munities with a population of more tinuing "Target: The Consumer" re- tation of the NAB Code Authority's than 225,000- approximately 22% of search series. It was prepared by Frank new promotional film, "The People vs. the population in WTEN'S grade A con- Boehm, director of research and sales Dr. Buzzard," and a roundtable discus- tour, according to its calculations. planning. sion among staff members and confer- The study summarizes changes in ence delegates. The television session will feature: FCC lawyers in FCBA? radio listening habits over the past 20 years and suggests changes that may "Transition to color - challenges The Federal Communications Bar he in the offing for TV. The study goes for every department "; a discussion of Association is considering amending its on to describe the personal diary tech - technical and nontechnical problems in by -laws to open membership to FCC nique of estimating audiences, and sug- converting to color origination. Speakers lawyers and to other attorneys spe- gests possibilities for application of this will be selected by the NAB Engineer- cializing in communications who work technique in evaluating combined tele- ing Advisory Committee. for government agencies. The subject vision-radio advertising schedules. A new presentation of the Televi-

50 (THE MEDIA) BROADCASTING, August 9, 1965 First Choice in Detroit for Fall: WWJ-TV Programs with Proven Impact

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BROADCASTING, August 9, 1965 51 Hearing set today Another uniform time bill introduced on Harris nomination

Twelve congressmen followed the fast time, but would require that A hearing on the nomination of Rep- lead of Representative Donald M. it begin on the last Sunday in April resentative Oren Harris (D -Ark.) to be Fraser (D- Minn.) in calling for fed- and end on the last Sunday in Oc- U. S. district judge for the eastern and eral legislation to establish the be- tober in all states and localities which western districts of Arkansas will be ginning and end of daylight saving do choose to adopt it. held today (Aug. 9) before a subcom- time, a form of standardization that During hearings before the Senate mittee of the Senate Judiciary Commit- could save the broadcasting industry Commerce Committee, the bill re- tee, headed by Senator John L. McClel- $2 million a year in scheduling prob- ceived support from many industry lan (D-Ark.). lems and network tape -delayed trans- groups, including the National As- Mr. Harris won his seat in 1940 and missions. sociation of Broadcasters, harried by has served as chairman of the Commit- There are now 15 bills on the sub- the crazy -quilt pattern of time dif- tee on Interstate and Foreign Commerce ject before the House Commerce ferentiation resulting twice a year for the past nine years. During that Committee, including S1404, a simi- when localities choose different dates time, through the full committee and lar measure passed by the Senate last to start or end daylight saving time. the Subcommittee on Investigations June. Most of them are patterned No action at this time has been (and its predecessor, the Subcommittee along the lines of S1404, which scheduled by the House Commerce on Legislative Oversight), which he also would not force anyone to adopt Committee. headed, he has guided the course of most legislation of interest to the broadcasting industry and kept a watchful sion Information Office on ideas that Color TV sets up 26% eye and, not infrequently, a firm hand can be put to practical use. on the regulatory agencies. A presentation by William Walker, over Jan. 1 figures His heir -apparent on the Commerce NAB director of broadcast management. Committee is Representative Harley O. on the economics of community UHF's, Color television sets in use in the Staggers (D-W.Va.), who is currently including information on equipment U. S. as of July 1 totaled 3.6 million, the chairman of the Subcommittee on leasing. according to the quarterly estimate an- Transportation and Aeronautics (BROAD- "The Walking Giant - the TV nounced today CASTING, Aug. 2). broadcaster as an advocate "; a presen- (Aug. 9) by Hugh The hearing will convene at 10:30 tation of prize TV editorials on film M. Beville Jr., a.m. in room 2228 of the New Senate and comments by a station editorial vice president in Office Building. No senatorial opposi- director. charge of plan- tion to the nomination is expected to An open forum on all topics, in- ning for NBC. be presented. cluding questions on the television code. Mr. Beville Items on the radio session agenda noted that the lat- are: est total repre- sents an increase Hofheinz buys control "People, programs and payment "; of 1,570,000 sets, a presentation by the broadcast manage- a 77% gain over Mr. Beville of Astros, courts NFL ment department on personnel recruit- an estimated 2,- ing, utilization and payment. 030,000 color receivers a year ago and "Candor and the radio code "; com- a 26% gain over the Jan. 1, 1965, total Roy Hofheinz, 16% owner of KTRK- ments and discussion of the radio code of 2,860,000. He commented that the TV Houston and 50% owner of KBAT by advertisers, agency representatives, continuation of the rapid growth of col- San Antonio, Tex., last week became broadcasters, a member of the code or -set circulation during the second half majority owner of the Houston Sports board and staff. of 1965 "would assure five -million color Association, which in turn owns the An illustrated presentation by Mr. sets at the year's end, during the height Houston baseball Astros of the National Anello on the new radio license renewal of the 1965 -1966 broadcast season." League. Mr. Hofheinz, who had 33% form. (The form is due for release by The July 1 estimate is the third of a of the association's stock, exercised an the FCC this week.) series released quarterly by NBC. They option to acquire 53% held by Bob are Smith for an estimated $7.5 million. An open session for questions and based on a variety of authoritative Mr. Smith retains 10% answers on radio today. industry sources and special surveys and three stock- which encompass such factors as color holders hold the other 4 %. set production, inventory at the factory, Following the acquisition, Mr. Hof - distributor Idahoans join Western States and retail levels and set heinz, former mayor of Houston, said scrappage. he would try to secure a National Foot- ball League franchise to play in the The Southern Idaho network, (KATN Medical TV network formed Astrodome. The sports association has Boise, KEEP Twin Falls, KSNN Poca- a 40 -year lease on the county -owned tello and KUPI Idaho Falls, all Idaho) The formation of Medical Television stadium. The attempt to get an NFL has joined the Western States Radio Communications Inc., Chicago, to op- franchise was motivated, in part, earlier Empire, bringing the number of sta- erate a weekly closed- circuit TV net- this summer when Bud Adams, owner tions in the group up to 54. Western work for 200 hospitals across U. S. by of the Houston Oilers of the American States includes stations in Washington, the first of the year, has been an- Football League, decided not to put his Oregon and Montana as well as Idaho. nounced by David H. Hagues, president, team in the Astrodome. Instead, Mr. The Southern Idaho stations will who also heads Shaw -Hagues Advertis- Adams signed a five -year lease to play now be represented by Adam Young. ing. a Chicago agency specializing in in Rice University's 70,000 seat -but New York, the Western States rep. the drug field. uncovered -stadium.

52 (THE MEDIA) BROADCASTING, August 9, 1965 BEELINE COUNTRY... AWFULLY BIG IN AGRICULTURE

.. and BEELINE RADIO KMJ is a proven way to reach this important market. Fresno's 9- county market is right up at the and you get a rich $2.46 billion market. ** top when it comes to income from agricul- Get into this big market effectively ... on ture. Fresno County alone ranks Number Beeline Radio KMJ. KMJ is just one of Two nationally in bales of cotton harvest- four Beeline stations and the key to Cali- ed.* Add this to income from other sources fornia's Inland Valley. 1959 Census of Agriculture "Sales Management's 1964 Copyrighted Survey McCLATCHY BROADCASTING

PAUL H. RAYMER CO. NATIONAL REPRESENTATIVE KMJ Fresno KOH Reno KBEE Modesto KFBK Sacramento

BROADCASTING, August 9, 1965 53 PROGRAMING The big switch to color television Producer, director, engineer and businessmen World War II," Mr. Self said. He added that a series about World War I aviators will be made in color, however, through look at the conversion to color TV and see the cooperation of the studio's motion picture division. "They're making a few problems -one is the twiddling viewer feature film in Ireland now with a World War I aviation story and they are shooting a lot of action footage for The rush of TV programs into color from the viewers by using black wires our TV show, in color." well half of the against a black background. Now we'll this fall, when over He noted that "another series we're virtually have to use colors matching the colored prime -time network shows, and preparing for next year, Three Coins on NBC -TV, will be in color, backgrounds. It will be harder but it's all those in the Fountain, is essentially a situation because not at all impossible. As for the rest is a rare event for television comedy but it's a natural for color be- a major change is taking place of the problems of color production, we for once cause of its location in Rome." in the industry without any major can confidently leave them up to the problems. studio people at MGM. They've been Color Was Always Present "In 15 Color takes a little more care, a little working in color for more than 30 years years in television I've never designed more light, a little more manpower and and they've learned just about all there without color," observed E. Jay Krause, a little more money than black -and- is to know about producing color film." now head of his own design studio after white TV program production, but it's More Space and Money William 14 years as an NBC -TV art director. "Sets and costumes come naturally in color and if we were to change them all to black and white and gray we'd just depress the performers. The main difference as far as I'm concerned is that now the viewer at home is seeing what we've had in the studio all along. Some viewers, that is. We must never forget that even with the accelerated purchase of color sets in recent months the vast majority of viewers are still watching in black and white. In the control booth we have to keep watching the monocrome monitor to make sure that what is a beautiful pastel picture in color is not just a dirty gray in Mr. Chertok Mr. Self Mr. Grenier black and white." Ray Aghayan, who has designed TV essentially the same, a half -dozen Holly- Self, executive vice president of 20th costumes for such stars as Dinah Shore, wood production people told BROAD- Century-Fox Television, agreed that Leslie Caron, Barbra Streisand and CASTING last week. color production presents little problem Judy Garland, for her full CBS-TV "My main problem is to use color to the producers of TV shows on film. series, voiced complete agreement with so as to enhance what is essentially a "Color takes a little more space for Mr. Krause. "Emotion is important in situation comedy, where the characters some technical reason I don't quite entertainment and anything that helps and the situations they get into are the understand- something to do with op- the performers create that emotion is focal points of audience interest," Jack tics, I believe. But the only real prob- important. Color does, so color is im- Chertok, producer of My Favorite lem is economics. If the network and portant. Martian, explained. "Up to now our the sponsor are willing to spend the "To me," Mr. Aghayan said, "color shows have been set mostly in an apart- extra money for color, which averages is not harder than black and white; it's ment livingroom, four walls to provide about 15% more than black and white, just more time consuming. There are a background for the chartacters but then that's the way it will be done. more people to consult with, more actually contributing little to the view- "For the 1966 -67 season, all our things to consider. When the show is ing enjoyment. Now, with color added, pilots will be made in color, although going to be broadcast in black and we plan to take advantage of it by they may not all get on the air that white, contrast is the main thing; the moving our people to more colorful way," he observed. The pilots of Daniel colors don't matter. In color, contrast backgrounds on occasion. The new Boone and Voyage to the Bottom of the is still important but color harmony season will open with a two -part story Sea were made in color, but both series must also be considered; the costumes set in the Old West and later in the were broadcast in black and white last must not fight with the background. year we'll send the Martian to the season, their first, and only this fall are And with color you get involved with Middle East. moving into color. people's likes and dislikes. In black and "Our only technical problems are "Some programs, like 12 O'Clock white a director will be satisfied with a those concerned with some of the spe- High will probably never go into color crisp picture with good contrast, but cial effects we use. Many of them de- because of their extensive use of black - in color if the set or the costumes use pend on wires which we've kept hidden and -white action footage shot during a lot of puce and he doesn't like puce,

54 BROADCASTING, August 9, 1965 it can create problems. And that's even tion. Mr. Aghayan said. "White flares," more true for actresses." he noted. "and this can create a prob- "Color calls for a lot more coopera- Ask CBS News lem. For instance, Dean Martin insists tion," Mr. Krause concurred. "The di- on wearing only white shirts, so on the rector, art director, costume designer color monitor his ears CBS Radio is scheduling what turn purple. If and lighting director have got to work the camera is adjusted to lighten it says is probably radio's first this well if the show is to get full color, the shirt gets it together national telephone call -up pro- so white doesn't show at all. advantage of color." gram, "Ask CBS News about A girl in a white bathing - a Little Adjustment Ted suit looks nude Just Gemini 5, to be broadcast the first unless the white is Grenier, chief engineer, ABC Western darkened up a bit. Conversely, a black Saturday after Gemini 5 is suit Division, said that to the engineer, launched. must be lightened." "color TV is basically black- and -white Mr. Aghayan and Mr. Krause both Douglas Edwards as host will TV with color thrown in. We adjust our noted the problem of trying to route the questions to appropriate please color cameras by using a black -and- the viewers with color space experts: Correspondents sets and those white test pattern, red and green and who are still watching television Reid Collins in Houston, Dallas in blue adding up to white, and when we monochrome. And in either case, they Townsend aboard the U.S.S. Lake get a good black- and -white reproduc- said. the home screen is a small screen Champlain in the Atlantic, and tion from the color system we leave and fine detail which may appear very other space authorities in Hous- it that way. Any change would mean attractive in the studio or on a theater ton. distortion. When a show's on film, we motion picture screen may do nothing The special program (12:15- get the labs to make the color prints but clutter up the picture on the home exactly the same. If it's on tape, we 1 p.m., EDT) will receive calls TV set. set up the cameras the sanie as we do at the network's expense, with four producers answering differ- Distortion Problems Technically, for live. "color ent phone numbers for each time requires tremendous precision," "Lighting is the major problem. We zone and turning the questions Mr. Grenier stated, pointing out that had hoped that with more sensitive the length over to Mr. Edwards. The launch- of the cables must be ex- image orthicon cameras we wouldn't actly the same for all ing is currently set for Aug. 19, cameras used on need more light for color than for a program or with the CBS Radio call -up pro- else the colors won't black and white, but we do; 450 -650 match. "Just gram Aug. 21. as in hi -fi recording the foot candles for color versus 75 -125 goal is to get out the sanie sound that for black and white. We also need more went in, so in color TV the goal is people for color now, but like the light to get into the home screen the same requirements, that may change in the above -the -line costs account for two - color that went into the camera. Distor- future. Black- and -white programing thirds to three -fourths of all program tion tolerable in black and white is used to call for one video man for costs for prime -time shows and for impossible for color." He noted that three cameras; now one man can han- daytime programing the ratio is about in color a 3- degree shift is too much, dle five or six cameras. But in color, 60 to 40. The increase costs for which is a great deal more precision today, it's one man per camera." color are all below-the -line. The in- than is needed for good monochrome Frank Gertz, business manager, pro- crease of filmed programs is largely transmission. grams, NBC -TV Western Division, due to the higher prices of raw color The opinion of some designers that agreed that lighting is a major problem, stock and color processing. Tape the colors they so carefully selected in but you can use larger lights instead of costs no more for color. And NBC - the studio are adjusted by the trans- more lights and so cut down on the TV's new rate card for studio facilities mitter engineers at all the network's need for extra lighting men. Experience makes no extra charge for color. There affiliate stations to suit their own color is valuable and that's where we have used to be $100 -an -hour differential; taste is simply not so, Mr. Grenier the advantage at NBC because our now we feel that it's no longer neces- stated. "At ABC, we don't adjust people have been working with color sary. There's no difference in the cost color," he said. "We have a set of color for 10 years or more and know what of sets, props, costumes, graphics. Per- standards which the producers are in- to do. An extra lighting man may be haps there's a slight bit more for tech- structed to follow and once the film needed and whereas one video man can nical production time, a few more or tape or live program is ready to handle three monochrome cameras you lights, a few more people, but it doesn't go on the network, no one is allowed need maybe two men for three color amount to a drop in the bucket, over- to change it." cameras, but certainly not a one -to -one all." Mr. Gertz emphatically endorsed relationship. Mr. Chertok estimated that for his this statement. "Once the video man "You don't need more space for half -hour series the move to color adds and the technical director have matched color, despite the larger size of the about $7,500 a program to the cost of the color cameras, everybody else color cameras. We're doing two daytime production. He cited the need for more should keep his hands off. The station serials side by side in studio 2 here in lights-250 -300 foot candles compared transmitter engineers are the network's Burbank, Calif., with drapes down the to 100 for black- and -white filming - eyes on the telephone company. If they middle, leaving each show with a play- and noted that a comedy series such get what they think is poor color quality ing area of under 4,400 square feet. If as his needs more lighting than a dra- they let us know and we get after AT &T you give a director or art director more matic series would. "Drama needs to get the trouble corrected." room he'll use every square inch, but shadows," he said, "but comedy should Mr. Self said that at 20th Century- if you cut him down he'll use his in- always be bright." Cooler lights would Fox TV the basic sets for all new series genuity instead. be a help, he added, commenting that are filmed in color and these prints Below- the -Line Costs "The added actors seem to tire more easily and to checked with the network quality con- cost of color is surprisingly little," Mr. loose their freshness when working trol people to get a standard for the Gertz pointed out, "until you remember under the brighter lights needed for series. After that, he said, "our normal that the big program costs are above - color production. practice is to view the dailies in black the -line costs -actors, writers, directors Close cooperation between the cos- and white and not wait for color prints." and all that-costs that are no more for tume designer and the man in charge There was one point of complete color than for black and white. These of lighting is essential in color produc- agreement among all those who dis-

BROADCASTING, August 9, 1965 55 cussed color problems with broadcast- for the first time. Work in films made cover the area. He said Coca -Cola, ing: no matter how perfect a color pic- expressly for TV is covered by a sepa- through McCann -Erickson, had already ture may be when it leaves the studio rate contract and was not included in signed as one -third sponsor of the 1966 and goes out on the network, in every these negotiations. schedule and another one -third sponsor living room with a color receiver there's The new contract between the pro- would be announced this week. at least one viewer who is sure he ducers and the Screen Extras Guild will The county's suit asked the court to knows better than the experts and be- run through Feb. 15, 1969. It covers require the National League and its gins twiddling the controls on his set work of extra players in theatrical and teams to either grant Milwaukee a new to get the colors the way he wants them. television films and all other types of franchise or to permit the purchase of motion pictures except TV commercials, the Braves by local interests. The suit al- which are covered by a separate con- so asked the court to restrain the Braves Actors, producers tract that runs until Nov. 15, 1966. from playing home games anywhere ex- Under the new agreement, minimum cept at the Milwaukee County Stadium reach scales for all categories of extra players until one of these alternative conditions agreement is increased 23 cents an hour retroactive is met. to Dec. I. 1964, with a second 23- cents- The suit contends that the Braves, An actor's strike was averted when a an -hour increase to start Dec. 1, 1966. the National League and its other clubs new agreement providing increased pay- There will also be a retroactive adjust- violated the antitrust laws by approving ments to actors in theatrical motion pic- ment of $1.50 a day for the period of "an illegal and void" 25 -year contract tures, if these films are sold to tele- July I -Nov. 30, 1964. The contract also with the Fulton County (Ga.) Stadium vision, was reached by the Screen Actors calls for increases in daily allowances Authority. The suit argues that baseball Guild and the Association of Motion for extra special employment, effective is a business in interstate commerce Picture and Television Producers a July 1, 1965, and Dec. 1, 1966, and even though there have been previous few hours before the previous agreement improvements in the SEG health -and- court rulings finding baseball is exempt expired at midnight July 31. welfare and pension plans. No change from the antitrust laws. A new agreement was also reached will be made in overtime computations, by the Screen Extras Guild and the providing joint producer -guild efforts producers. succeed in securing a favorable ruling United Artists Corp. and members of from the California Industrial Welfare How to handle a the Society of Independent producers Commission within 60 days. will also participate in the new agree- The agreement terms are subject to newsmen's stampede ment. It must be approved by the board ratification by the SEG membership and and membership of SAG and the mem- by the boards of the AMPTP and the Public officials and others who de- bers of the employers groups. Its effec- Society of Independent Producers. cry the "mob scene" that occurs when tive date is Aug. 1, and runs through a large number of newsmen gather to July 31, 1969. report a major Payment to actors for the release of Braves Hit with suit news event were theatrical motion pictures to TV is pro- given two words vided through a system of graduated in Milwaukee of advice last minimum. fees, based on the length of to stay week by a group time the actor worked on the picture, of broadcast and and the producer's gross from the sale The Milwaukee Braves and other newspaper news- to TV. For an actor who worked one National League baseball teams have men: (I) organ- day, the base is $100; for two days, conspired to form a monopoly and, ize, and (2) pool $150; three days, $200, four days, $250, among other things, have sought to (where space is a five days (one week), $300; more than eliminate competition with respect to limitation). one week but not more than two, $400; radio -TV rights, the county of Milwau- These recom- Mr. Koop over two weeks, $500. kee charged last week in an antitrust mendations were When the picture is first released to suit filed in U. S. district court at Mil- made by the Joint Media Committee on TV, the players are to receive 30% of waukee. News Coverage Problems, which is the base fee, with an additional 12.5% Just two weeks earlier the Braves headed by Theodore F. Koop, CBS when the producer's gross reaches $125,- went to the same court and petitioned Washington vice president. The group 000; 25% more at $200,000; 22.5% for a ruling which would forestall the was formed shortly after the Warren more at $300,000; 22.5% more at $400.- county's litigation and clear the way Commission criticized the activities of 000, another 20% at $500,000 and an for the team to move to Atlanta next news media in Dallas after the assas- additional 10% for each $100,000 above year. sination of President Kennedy (BROAD- $500,000. When the picture is released In Atlanta last week at the Georgia CASTING, Sept. 28, 1964). to a major TV network in prime time, Association of Broadcasters TV day, Entitled "Orderly Procedures for players are guaranteed 70% of the base William Bartholomay, board chairman Mass Coverage of News Events," the amount. of the Braves, said he couldn't prejudge six -page booklet, issued Aug. 7. urges Other provisions of the new contract what the court might do but he recalled those responsible or in charge of events strengthen the right of SAG to secure that at the time the move was contem- that are bound to attract wide news TV payments where the motion pictures plated the lawyers studied all angles and coverage to make advance preparations. are in the hands of a distributor or any- could foresee nothing that would inter- It suggests that government, civic. one other than the producer. SAG also fere. "We expect to open in Atlanta police and other authorities in charge receives extra protection when there next April." he said, "and will be play- arrange measures to permit newsmen has been a foreclosure on the film. ing here a long time." to do their job in an orderly fashion. SAG made no demands for increased Mr. Bartholomay also announced The committee recommends that such base pay for actors in theatrical films, that next season's Atlanta Braves would arrangements be worked out in con- but the new agreement does give weekly be carried on radio and television in 20 junction with newsmen; where arrange- players, getting over $1,500 a week but markets, and radio would be used else- ments are not made in advance and less than $35,000 gross, overtime pay where in the Southeast to completely no one in authority seems to know

56 (PROGRAMING) BROADCASTING, August 9, 1965 TRADE -MARK The wise money's on Mutual! Because Mutual can get you more listeners per dollar than any other network ...TV or Radio! Forty per cent of all network radio stations are Mutual. Mutual covers the top metro markets and gives you exclusive coverage in over 260 others. In all, over 500 markets. So where broad coverage counts -the wise money's on Mutual!

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BROADCASTING, August 9, 1965 57 what to do, one or more of the senior House group hears homa City, RINDA president, said the newsmen present should propose pro- board approved creating the Ed Morrow cedures that will be "fair and efficient," more on copyright bill Memorial Award for outstanding doc- the committee suggests. umentary news programs on radio and Where pooling arrangements must House hearings on the copyright bill TV. The new award, which will be ini- be made, for space or other reasons, continued last week, with the broadcast- tially presented in 1966, gives RTNDA categories: news, the committee recommends this priority: ing- oriented voices fewer and farther four presentation spot A representative from one of the between. editorializing, community service and wire services and from one of the TV Spencer C. Olin appeared on behalf documentaries. and radio networks. of Walt Disney Productions to support Newsmen from other press associa- the government's draft bill in general CBS defends dropping tions and from other TV and radio net- and in particular the clauses making works. community antenna TV systems liable white musician for Negro A reporter, and a photographer for their use of copyright programs when appropriate, from one of the lo- (BROADCASTING, May 31). The dismissal of a white musician at cal newspapers and from one of the A representative of the Pennsylvania CBS in Chicago to make room for a local TV and radio stations. Educational TV Advisory Committee, Negro was upheld by CBS Inc. last Then, in descending order, the com- Martha A. Gable, expressed teacher week although the Illinois Fair Employ- mittee advises- representatives of re- fears that the bill will prevent them ment Practices Commission has ordered maining local newspapers and TV and from using film and literary excerpts on a public hearing Sept. 15 on the issue radio stations, "specials" (out of town TV and in the classroom without get- of "inverse discrimnation." newspapers and TV and radio stations), ting copyright clearance. She said such The complaint was filed by Robert news magazines, the foreign press. use actually stimulates purchase and Fahsbender, bass player, who since has The brochure concludes with a plea circulation of the complete works, declined an offer made by CBS to re- for "the means for quiet, orderly, sys- rather than destroying the market, as hire him because he considers certain tematic coverage of the news by all copyright owners have contended. terms (such as amount of back pay) corners" to avoid the need for pooling. Hearings will continue Aug. 11 and not acceptable. He was one of four This, the booklet says, "will pay the 12 before the House Judiciary Subcom- fired last fall to make way for Negroes. most rewards, and will result in a mittee, and hearings on the 18th, 19th, The other three were hired back in vastly more satisfying solution to all 25th and 26th are under consideration. January. Mr. Fahsbender said he is not concerned, not the least of whom are The National Association of Broadcast- against the CBS integration effort but the American people." ers has not yet appeared, but will he does not feel it is legal to fire a The booklet, in a 50,000 printing, probably be scheduled on one of the competent white employe to accom- has been sent to all daily newspapers latter dates. plish this. by the American Newspaper Publishers Plans to hold similar hearings on the William C. Fitts Jr., CBS vice presi- Association; to all TV and radio sta- Senate side last week were cancelled due dent- employe relations, New York, ex- tions by the National Association of to a rush of business on the floor. No plained that the company's collective Broadcasters, and to key weekly news- new dates have been announced. bargaining agreement with the Amer- papers by the National Newspaper As- ican Federation of Musicians calls for sociation. Newspapers and broadcast RINDA board revamps a 25 -man studio orchestra in Chicago. stations are urged to furnish copies to Although there were many talented local officials and civic leaders and to with new regions Negro musicians in Chicago, he said, discuss the suggestions with them. the studio orchestra there until quite In addition to Mr. Koop, who repre- recently hired none of them and "this Plans to create new regions, improve sents Sigma Delta Chi on the joint was an anomoly since a similar orches- regional representation on the board of committee, others are: George Beebe, tra in New York had been fully inte- representing directors and to establish a new grated for years." Miami Herald, the AP award category were ap- Managing Editors Association; Joseph documentary Since CBS is a signatory of the Presi- proved by the Radio Television News Costa, National Press Photographer, dent's Plans for Progress program it Directors Association board at its meet- National Press Photographers Associa- is obligated "to take affirmative action ing July 24 in Evanston, Ill. tion; Robert H. Fleming, ABC Wash- to offer employment opportunities to the proposed regional reor- ington New bureau, Radio Television Under members of minority groups on a com- ganization, which will be presented to News Directors Association, and Alfred pany -wide basis," he said. Thus it was approval at the Friendly, Washington Post, American the membership for logical to integrate the Chicago orches- October convention in St. Petersburg, Society of Newspaper Editors. tra, he said. Fla., RTNDA would do away with its Since the AFM agreement "leaves present seven -region set up and have CBS free to make changes in instru- Reade -Sterling films to TV four geographic regions in the U. S. mentalists without regard to seniority," plus one in Canada. Mr. Pitts said, "certain changes were A group of 24 first -run feature films Currently the association president made to insure some employment op- is being released to television by Walter names seven vice presidents to the portunities for Negro musicians. The Reade -Sterling Inc., New York. Elliott board, representing each region. The individual whose complaint has led Abrams, vice president in charge of TV new plan would call for election of two to this proceeding had only seven sales said the package, titled Cinema board members from each of the U. S. months' prior service with the company 100, includes titles which were re- regions, plus three at -large U. S. dele- and had no claim to job tenure under leased theatrically in 1964. Among the gates and one delegate from Canada. the union agreement. We are satisfied films are "This Sporting Life," with Including the president, vice president, that we made the correct choice under Richard Harris and Rachel Roberts; treasurer and immediate past president all the circumstances. "Lord of the Flies," "The Organizer," of RTNDA, and the president of the The Chicago 25 -man studio orches- with Marcello Mastroianni; "The Day Canadian RTNDA, the new board tra, while paid every week, doesn't the Earth Caught Fire" and "Heavens would have 17 members. perform very often. Once in a while Above." Bruce B. Palmer, Kwrv(TV) Okla- its member, work for either WBBM -TV

58 (PROGRAMING) BROADCASTING, August 9, 1965 Film couldn't. Scotch Brand Video Tape did.

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KPRC -TV, Houston, will tell you: "SCOTCH" Video Tape cured "skin blemishes" in filmed TV commercials. With a demonstration that won OJ's Beauty Lotion over from film to tape. And the commercial production business over to KPRC! Video Tape Live picture quality was the big reason. Tape faithfully presents PROGRAM MATERIAL S _ HANDLE CAREFULLY FIPEOIIE the full softness and delicacy of a woman's face -even' time. Film, in contrast, just couldn't look live on tv, because quality gets lost in the optical -to- electronic translation. And with repeated showings, film tended to gather dirt, which appeared to be on the girl's skin, KPRC pointed out. What's more, tape offers greater production convenience than film. You see what you've shot immediately. Most special effects are pushbutton fast. There's never a time -out for processing. Both time and money savings are usually part of the bargain. KPRC is one of more than 200 stations actively participating in 3M's comprehensive program to help advertisers and agencies rake full advantage of video tape. These stations offer helpful reference materials as well as production service. Call your local stations for details. Or write 3M Magnetic Products, Dept. MBX -85, magnetic Products Division 3m St. Paul, Minn. 55119. "SCOTCH' ANO IRE PLAID DESIGN ARE REG. TMS OF SM CO. 199S. 9M CO.

BROADCASTING, August 9, 1965 59 or WBBM there for such things as Program notes ... 1966 -67 season. William Dozier, presi- auditions or client parties as well as dent of Greenway, is executive producer Hitchcock syndicated -TV has on -air shows, but WBBM now has an MCA for the still untitled show. all -talk format so its use is even less. placed The Alfred Hitchcock Show into Mr. Fahsbender's weekly salary was syndication and has completed the ini- Marching bands SESAC Inc., New $224. tial sale to KTLA(TV) Los Angeles. The York, has released for broadcast a new one -hour series has been on CBS -TV three LP package of sports marches for several seasons and was on NBC -TV featuring the bands of the universities this season. It has not been renewed of Oklahoma, Purdue and Pennsylvania, Action begins for for 1965 -66. timed for the 1965 -66 fall and winter sports seasons. Gemini 5 coverage Preview A film color presentation outlining the 1965 -66 NBC-TV program Dog show special Triangle Stations schedule will be carried on that network has acquired international rights to a The opening last week of a perma- Sept. 6 (7:30 -8 p.m.). Titled A Secret color TV special on the International in nent pool headquarters Coca Beach, Agent's Dilemma, or a Clear Case of Championship All -Breed Dog Show, to carved a firm foothold Fla., for the Mind Over Hari, the telecast was pre- be held Jan. 10 -20, 1966, in Nassau, plans TV of seven and radio networks viewed for newsmen in New York last Bahamas. Triangle plans to produce to pool their coverage of the progress week. either a half -hour or one -hour film on of the Gemini 5 space flight (BROAD- the show for distribution to its six TV Sid's back has CASTING, July 26). Comedian Sid Caesar outlets and for syndication by Triangle been signed Screen Gems to play all Some 40 individuals, including direc- by Program Sales. tors, engineers and editorial personnel, three leading roles in the pilot of a will work in the 2,300 sq. ft. quarters, half -hour television series based on the Pop music, global style Two one -hour made up of a conference room and nine motion picture "The Mouse That pop music radio specials, produced by offices. John Lynch, overall pool pro- Roared." The series is being produced Westinghouse Broadcasting Co. in Ber- ducer, said these ground -floor facilities in association with CBS -TV. lin, London, Paris, Moscow, Tokyo, would be under a five -year lease, re- School bought The Chris Borden Stockholm, Johannesburg, and Rio de newed annually. School of Modern Radio Technique, Janeiro, are being syndicated by West- One feature of the headquarters will San Francisco, has been sold to Institute inghouse Program Sales in non -WBC be an electronic dialing telephone sys- of Broadcast Technique Inc., for $60,- markets. Titled Interpop, the specials tem with one central number. Com- 000. Buyers are Howard Grafman and feature recording artists and disk jock- munication links will be maintained by George Collias, both of whom are prin- eys from abroad. They were carried wire service and TWX machines, along cipal stockholders in Sentry Broadcast- on WBC radio stations last week. with direct lines to all pool positions, ing Co., licensee of KBAM(FM) Dallas Star for 'Angie' Goodson -Todman, including Cape Kennedy, Houston and and KSHE(FM) Crestwood, Mo. Seller New York. preparing Angie, a half -hour situation is a San Francisco radio personality. comedy proposed for CBS -TV's 1966- Broker was Hamilton- Landis & Asso- 67 season, has signed Kathleen Nolan ciates. (The Real McCoys, Broadside) to star TV and politics Television's influence in the series. Here's the Answer on politics in the United States, Canada Football special The Professionals, a and Great Britain is examined in a one- half -hour color special on the game hour Intertel program, The Cathode To Libel Suits: time activities of quarterback Johnny Colours Them Human, to be carried by Unitas of the Baltimore Colts and nar- Westinghouse Broadcasting's five TV rated by Frank Gifford, is being dis- however ac- stations during the week of Aug. 25. One slip of the lip, tributed internationally by Seven The program, using tape and film clips Arts cidental, can bring about court Television, New York. The Profession- of political coverage as well as inter- als is the ninth TV special action-with you as the de- views with political figures and others, to be put into distribution this year by Seven Arts and fendant in a libel suit. It can was produced by the Canadian Broad- casting Corp. for the Intertel Council, the sixth in color. be costly enough to be disas- whose U. S. members are Westinghouse Splitting The color filmed tour of trous. Now you can hold your and National Educational Television. Washington, Star -Spangled City, pro- Westinghouse loss on any claim to an agreed TV stations are waz -ry duced by Jack Douglas Organization Boston, KYW -TV Philadelphia, waz -ry as a one -hour special, will be released amount you carry yourself, Baltimore, KDKA -TV Pittsburgh and KPIX in the U.S. as two half -hour segments of and let Employers Reinsur- (Tv) San Francisco. the series, America, at the request of Shades of Pauline Tri- Continent Pro- CBS Films, syndicator of the TV series. ance handle the excess. This ductions, San Francisco, has announced Star Spangled City will be distributed specially designed policy pro- production of a pilot film for The Cliff- in its original one -hour format. vides economical protection hangers, series of half -hour color action - Four features Television Enterprises dramas with an adventuresome boy and against losses due to libel, slan- Corp., Los Angeles, has obtained dis- girl matching wits with a rich boy and tribution rights to four action -adventure der, invasion of privacy, piracy, his toady in typical Tom Swift, Nancy theatrical motion pictures produced by Drew fashion. Cliffhangers come violation of copyright. For de- fast Lippert Inc. Films will be released to and frequently within the program, but TV following theatrical showings this each tails and rates, contact: story is wound up by the end of summer. They are: "Flight to Fury," the half -hour. "Sunscorched," "Man with Two Faces" EMPLOYERS REINSURANCE Greenway for ABC -TV Greenway Pro- and "Frozen Alive." Harold Goldman, CORPORATION ductions in association with 20th 21 West 10th., KANSAS CITY, MO. Cen- president of TEC, and Robert Lippert, NEW YORIt, 111 John SAN FRANCISCO, 220 MOnlgomcry tury -Fox TV will produce one-hour ad- head of Lippert Inc., are in Europe CHICAGO. 115 W JackEnn ATLANTA, 34 Pnncmmnn, N C venture series in color for ABC -TV for making preliminary arrangements for

60 (PROGRAMING) BROADCASTING, August 9, 1965 Does your audience think first about "vim and vigor" when buying food?

As A HOMEMAKER pushes her cart through the aisles of Nutritionists, in an effort to make food selection as her favorite food store, the buying decisions she simple as possible and yet assure a balanced diet, suggest makes are the result of many different, but usually inter- following the Daily Food Guide. This classifies most foods acting, influences. She may be primarily concerned about into four major groupings, each of which supplies certain economy or staying within a budget she has set for herself. important nutrients. The groups are: (1) Milk and other Or she may be thinking about the food likes and dislikes dairy foods; (2) Meats, fish, poultry, eggs; (3) Fruits and of various members of her family and how she might vegetables; and (4) Breads and cereals. A daily meal plan satisfy all of them without preparing different meals. incorporating the recommended servings from each of Certainly one of the factors influencing a very high these groups provides the required nutrients. The amount percentage of these family meal planners is the desire to of food must be determined, of course, by the person's provide the kind of meals that help to keep all members of energy requirements, keeping in mind that all calories the family healthy and full of vim and vigor -or vitality. consumed in excess of those burned will contribute to an Mothers usually want to help their children perform well overweight problem. Avoiding weight gain is not a matter in school -in classrooms as well as in the extracurricular of cutting out any foods but reducing the total food intake. activities. Wives seek to send their husbands off to work An example of what the milk group contributes to the prepared to withstand the day's trials and tribulations diet will demonstrate why this easy -to -use Daily Food which they will report to their wives in the evening. Guide does the job. The Food and Nutrition Board of the Vitality -which is defined as a highly developed state of National Academy of Sciences -National Research Coun- physical and mental vigor -is an attribute highly prized cil, after studying what nutrition scientists have learned, by most Americans because vitality gives us the "get up prepares Recommended Daily Dietary Allowances of nutri- and go" we need to take part in the active world around ents which have been proved to be important to human us. One of the complaints heard most often in physicians' health within certain ranges of intake. The following offices these days is from "tired" young people -teens as table shows what milk, in the quantity indicated for each well as adults -who can't seem to generate enough vim age group, contributes toward meeting certain of the and vigor to get out of life what they want. important recommended daily dietary allowances. The percentage figure shows what the indicated amount of VITALITY ARISES FROM A COMBINATION OF FORCES milk supplies of each of the recommended nutrients listed. Vitality is a state of mind as well as a state of physical well being, and it is not always easy to determine which comes first -the mental or the physical factors. However, it is Protein Calcium Vitamin A Riboflavin Thiamine Calories agreed that there are certain "good habits" that Adult Woman generally 3 72% 14% 64%64 18% 16% all children should be taught -by the example, more than (2 glasses) % Adult Man the preaching, of their parents help them achieve a 24% 72% 14% 48% 12% 10% -to (2 glasses) % % % % well being. peak of physical 15 -18 Year Obviously, it is difficult for anyone to feel full of Old Boy 42% 100% 28% 84% 23% 19% vitality if he habitually does not get enough rest, if he (4 glasses) does nothing but sit and avoids any kind of regular 15 -18 Year exercise. The person who performs at his peak without Old Girl 62% 100% 28% 100% 35% 28% (4 glasses) sufficient rest and exercise is very much the exception, rather than the rule. What we eat -as adults as well as when we are growing This table, incidentally, demonstrates also why we talk children -is certainly crucial to attaining a high state of about milk's "armored calories." Unlike those foods or vitality. Food provides the nutrients bodies need for beverages which supply little else, if anything, besides growth and maintenance. Food provides the energy re- calories, milk provides a very liberal collection of essential quired to perform those activities important to us. nutrients -including protein of the very highest quality, A well nourished person is more likely to achieve the calcium which is essential to adult health as well as for vitality he or she wants than is one who is careless about growing children, vitamin A, and the B- vitamins -ribo- food selection. It is almost a paradox that in a country as flavin and thiamine. Milk contains other nutrients as well, affluent as the United States there are millions of people, but those indicated in the table are the nutrients for which including a high percentage of teen -age girls from all milk is assigned its high value as a food by nutritionists. socio- economic levels, who have not developed the kind For more detailed information on the Daily Food Guide, of food habits that could help them achieve their goals in write: Daily Food Guide, American Dairy Association, life. The very teen -age girl who wants more than anything 20 N. Wacker Drive, Chicago, Illinois 60606. else to be able to keep up with the rest of her group may find herself "dragging' because of some silly ideas she has picked up about what she should or should not eat. Her a message from dairy farmer members of parents, too, may have mid -morning slumps because they aTnerican dainj association have poor breakfast habits which they are passing on to their offspring through the poor example they set.

BROADCASTING, August 9, 1965 61 other theatrical films which the two Bell System division of American firm in association with ABC. organizations will co- produce for re- Telephone & Telegraph Co., New York, SG's daytime debut Screen Gems lease both to TV and theaters and showing how modern communications are breaking down the barriers of Inc. reports it has entered the daytime It's Official in Japan Official Films distance and time in all cultures of the serial field by selling Morningstar, a Film Co. Inc. and Osaka Television world, is available to TV stations on a five -times -a-week half hour taped pro- into an agree- Ltd., Tokyo, have entered free -loan basis from Sterling Movies gram to NBC -TV for showing at 11- ment to co- produce a science -fiction Inc., 375 Park Avenue, New 11:30 a.m., starting Sept. 27. It will be Wonder U.S.A. puppet-cartoon series, The York 10022. produced for distribution for Screen World of Radatron, in Japan. The series Gems by Corday Productions. is intended for the 1966 -67 season and Susskind series National Telefilm will be offered for syndication in either Associates Inc. has announced that first - New CBS Saturday CBS -TV's Satur- half -hour or 51/2 -minute segments. run episodes of David Susskind's series, day- morning lineup will be all -color and all- cartoon this fall. The network an- Harness classic Mutual will broad- Open End, will be ready for distribution two nounced a new schedule last week in cast live the 40th annual running of this fall. The programs, originally for- which Heckle and Jeckle will replace the Hambletonian harness race from hours long, are now in 60- minute mats. The Alvin Show. The Saturday morning Du Quoin, Ill., on Sept. 1, at a time lineup beginning Sept. 25: Heckle and and to be determined. Stan Bergstein First aid course The American Red Jeckle, 9 -9:30; Tennessee Tuxedo, 9:30- Van Patrick will provide commentary. Cross has released a series of 10 films 10; Mighty Mouse Playhouse, 10- 10:30; In memoriam Special tribute to late for TV, school and community group Linos the Lionhearted, 10:30 -11; Tom comedian Stan Laurel sponsored by use. Produced in conjunction with WETA & Jerry, 11 -11:30 and Quick Draw Mc- Chemstrand Corp., through Doyle Dane (TV) Washington, educational station, Graw, 11:30 -noon. Bernbach, New York, and featuring Lu- and a Metropolitan Life Insurance grant, cille Ball, Buster Keaton, Rock Hudson, these films are designed to teach the Public service time NBC -TV and its Audrey Meadows, Phil Silvers and Dick standard first aid course, with an oppor- owned- and -operated stations donated al- Van Dyke, will be in color on CBS -TV, tunity for participants to earn a first aid most $13.6 million worth of time to Nov. 23 (8:30 -9:30 p.m. EST) certificate. Nine of the films are 30 public service campaigns during the first Spokesman for Henry Jaffe Enterprises, minutes each and one is 15 minutes. half of 1965, according to the network. New York, producer of show, said Cost for the entire series is $300. It placed NBC -TV's time contribution Jaffe company and artists will donate at $9.85 million and the five NBC- bulk of proceeds from telecast to Motion WB's move in documentaries Warner owned stations' at $3.73 million. Picture Relief Fund. Brothers Pictures announced last week the establishment of a documentary unit News bureau WMAQ -AM -TV Chicago 'Inherit the Wind' on NBC A 90- to produce specials and series for dis- has opened a news bureau at Gary, Ind., minute adaptation of the Broadway play tribution to TV and theaters. The new to cover the northwest Indiana area. concerning the Scopes "monkey trial" unit will be headed by Cedric Francis, The bureau will include a camera crew of 1925, "Inherit the Wind," will be who has been at Warner since 1937 in and will be headed by Bill Warrick. colorcast as a Hallmark Hall of Farne various executive and creative capa- special on NBC -TV on Thurs., Nov. 18 cities. Broadway to TV Comic Zero Mostel, (9:30 -11 p.m. EST). The program will will be on CBS -TV next season in a feature Melvyn Douglas and Ed Begley. Goulet in spy role Twentieth Cen- one -hour comedy- variety special that tury -Fox Television has confirmed plans year, as in the last will co -star Carol Burnett. Bob Ban- Miss America This to star Robert Goulet in a nonsinging, seven, Ken Gaughran Productions will ner Associates and CBS are produc- dramatic role in a TV series, Blue Light, ing the program. Joe Hamilton, hus- produce the series, Miss America Pag- planned for the 1966 -67 season. In the eant Reports. During the week of Sept. band of Miss Burnett, will produce the half -hour program, Mr. Goulet is a show. The program will be seen in 1966. 6 -12, this radio feature describes the member of an Allied counter -espionage progress the a sub- of candidate from organization in Nazi Germany during For '66 -'67 Official Films has pur- scribing station's state. World War II. The series, aimed for chased an unpublished novel, "Manhat- Barriers down Beyond All Barriers, a ABC -TV's schedule, is a co- production tan House" by David Rintels for devel- 28- minute color film produced by the of 20th Century with Mr. Goulet's own opment as an hour dramatic series for 1966 -67.

TV series, French -style RTV Inter- national, New York, reports it has obtained world -wide distribution rights to two half -hour TV series, Danger In Love affair Paris and Paris Theater, produced by When you Put Your Client on WHEC -TV Paris -Television Productions. The series will dubbed into ONLY IN ROCHESTER be English for showing in the The highest per household retail sales U.S. 1 in New York State! The second highest per household in- 2 come in New York State! Kellogg funds launch 3 The lowest unemployment rate in New York State! NAEB program service You get this -and more -in Rochester, N.Y., home of world -famous Eastman Kodak and sensational Xerox; plus Bausch & Lomb, Ritter Dental, General Dynamics, The Association of Taylor Instrument, Pfaudler- Permutit, General Railway National Educa- Signal and other business giants. WHEC-TV tion Broadcasters has announced that a Ask your HR representative for the complete Roch- CHANNEL 10 ROCHESTER, N.Y. recent grant of $344,840 by the ester story. Ask him to show you the major role played W. K. Kellogg Foundation will be used -TV rich Member of the Gannett Group by WHEC in this market! to help form the Educational Television

62 (PROGRAMING) BROADCASTING, August 9, 1965 contracts are expected shortly from stations in Chicago and Philadelphia. Notre 'Girl Talk' popular Dame head coach Ara Parseghian will narrate the programs and interpret the The strong advertiser support plays. given to Girl Talk, daily half -hour syndicated program, was pointed up in report issued last week by ABC -TV gets rights ABC Films, which distributes the series to 60 markets. Based on a for USGA tourneys BROADCAST sampling of the Broadcast Adver- tisers Reports, more than 130 na- Exclusive TV rights for three years to tional and regional advertisers the USGA Open Golf Championship have been purchasing time regu- have been obtained by ABC -TV, it was larly in Girl Talk, which recently announced last week by Joseph C. Dey E%PEflIEN celebrated its fourth anniversary executive director of the United on the air. Among the advertisers States Golf Association, and Roone have been American Home Prod- Arledge, vice president and executive ucts, Beech -Nut, Campbell Soup, director of ABC Sports. AT YOUR Carnation, Foremost Milk, Gen- The U. S. will eral Mills, Gerber Products, Open be telecast in color. ln 1966, it will Heinz, Ralston- Purina, Pillsbury, be at the Olympic Country Club in San on June Coca -Cola, Pepsi-Cola, Rival Dog Francisco 18 -19. In 1967, the tournament will be Foods, Procter & Gamble and COMMAND! Clairol. at the Baltusrol Golf Club in Spring- field, N. J. The site for the 1968 championship has not been selected. Under the contract with USGA, Stations Program service. ABC -TV has exclusive rights to other The program service will be the association events, including the Wom- instrument used to facilitate the ex- en's Amateur, Walker Cup, Curtis Cup, change of programs produced by in- Junior Amateur, America's Cup and the RCA dividual member stations. The NAEB World Amateur Team Championship said that the program service will be for the Eisenhower Trophy. self- supporting by 1971 and will cost about $1 million over the six -year period. 'Lilies' planned for TV SERVICE.-- The remaining funds will come from direct support costs from the stations CBS -TV said last week it plans to de- and an $80,000 grant from the National velop, in association with United Artists, FROM REPAIRS TO Home Library Foundation. A Kellogg a dramatic television series based on the COMPLETE OVERHAUL grant was used to form a similar opera- 1963 motion picture "Lilies of the tion for educational radio 10 years ago. Field" and featuring a Negro actor in Video tape recorder service A central distribution office will be the leading role. The motion picture TV camera overhaul established at the Indiana University in dealt with an itinerant handyman and Antenna inspection measurements six months, the NAEB said, and will five nuns who built and maintained a Microphone & pick -up repairs have on hand a basic library of 300 convent on the edge of the Arizona Transmitter performance measurements educational -TV programs. A build -up desert. Ralph Nelson, who produced Custom fabrication of 150 programs per year will be added and directed the film, will also produce Installation supervision to form a reserve of 1,000 programs by and direct the TV adaptation. Console repairs 1970 -71. TV projector service As a result of the program service, Microwave service a spokesman ABC -TV signs Sammy Davis for the NAEB said, each Broadcasters member station, of which there are 102. have selected RCA will become a prospective program Sammy Davis Jr. has been signed for dependable service over the 30 source by making local programs for by ABC -TV to appear in a one -hour past years. distribution to others. daytime Thanksgiving Day special for To guard performance of all children entitled Sammy Davis and the your equipment ... Notre Dame football for TV Wonderful World of Children, and also simply telephone one of the to provide the voice of the cheshire following field offices: cat in ABC -TV's animated cartoon Atlanta (phone 355- 6110), Tel Ra Productions, Philadelphia, is Chicago 9- adaptation of Alice in Wonderland, (WE 6117), placing into syndication for this fall a Philadelphia (HO 7- 3300), 13- episode half-hour color TV program scheduled for a Christmas season show- Hollywood (OL 4- 0880). series, Notre Dame Football, presenting ing. Or contact Technical Products highlights of games in which the team The Thanksgiving program will be Service, RCA Service Company, appears this season. co- sponsored by American Character A Division of Radio Corporation Bosh Pritchard, Tel Ra vice president Inc., New York, manufacturer of dolls, of America, Bldg. 203 -1, Camden, N. J. 08101. in charge of sales, reported the series and Emenee Industries, New York, already has been bought by KTLA(TV) makers of musical instruments and toys. Los Angeles, WDSU -TV New Orleans, Helitzer, Waring & Wayne, New York, ¡ ; The Most Trusted Name KBAK -TV Bakersfield, Calif., and WNEM- is advertising agency for both com- yin Electronics TV Saginaw -Bay City, Mich., and that panies. Vak

BROADCASTING, August 9, 1965 63 Ethics. Where have they gone? Ethics, says the dictionary, is "the science of human duty; moral science." In today's world, so complicated with gadgetry and machines that we often lose sight of others and of our own best selves, it isn't always easy to keep "human duty" in mind. As life gets more complicated, men lose their sense of identity, value and purpose. Life, in a sense, becomes "cheap" and "unimportant." And with that, it becomes ever easier to take the easy way, to ignore the principles of right -and our human duty to others. The one place where human values are kept in proper focus is where you worship. Nowhere is the individual more valued. And if you care, the place where you worship can become, with your help, a rallying point for lifting all the deteriorating values you see around you. Worship this week -and put your faith to work id all week. Worship this week

IUI

RELIGION IN AMERICAN LIFE

Published as a public service in cooperation with The Advertising Council and Religion in American Life,

64 BROADCASTING, August 9, 1965 EQUIPMENT & ENGINEERING

subject to the requirement that no inter- nel sharing. ABC also supported the Sharing called ference be caused to TV reception of NAB stand. channels 4 and 5. The two advocates of frequency shar- AMST stated that those who favor ing called for field tests of the available impossible sharing TV channels have failed to dem- information. NCUR said that it did not onstrate their need for TV spectrum want to await the finding of the com- space to permit land -mobile expansion. mission's advisory committee since it AMST says land -mobiles Land -mobile users have also failed to is not specifically studying the feasibility show that a better use of the already of frequency sharing. would interfere with TV; allocated land- mobile portion of the spectrum could not provide the needed not practical, NAB agrees room for expansion, AMST said, adding Comments offered that selective licensing would provide an effective solution to crowding. The Association of Maximum Service The National Association of Broad- on CARS proposal Telecasters last week told the FCC that casters also mentioned the undertaking land- mobile radio sharing of VHF tele- by the advisory committee to determine vision frequencies is not possible due to Opposing views were made last week what new techniques and developments in reply comments on the FCC's pro- enormous amounts of co- channel and can be used to augment the present adjacent channel interference to TV sta- posal to establish rules governing the land- mobile frequencies. NAB added frequency allocations and standards of tions. The AMST finding, and those of that some theoretical sharing by base four other opponents to frequency shar- microwaves serving community -antenna stations may seem possible based on television systems. ing, were submitted in response to hypothetical engineering assumptions, the FCC's request for reply comments Comments to the commission filed but the necessary cautions to safeguard three weeks ago, concerning the estab- on the possibility of TV frequency shar- TV stations from interference would pre- ing by land mobile radio. The Special lishment of the Community Antenna vent the practical use of the land- mobile Relay Service in the 10700 -11700 me Industrial Radio Service Association station. It added that the use of mobile Inc. and the National Committee for band to relieve the crowded situation transmitters is not possible without the in the lower bands, reflected little back- Utilities Radio submitted statements creation of interference to TV stations. favoring the proposal. ing for the proposal, with AT &T being NAB concluded that if VHF chan- the only advocate ( BROADCASTING, The Joint Technical Advisory Corn - nel sharing by base stations, although July 12). Under the CARS plan micro- mittee had stated that additional spec- possible in theory, is not a practical so- waves serving CATV's, presently as- trum space for the land -mobile radio lution and would create insurmountable signed the 5925 -6425 and the 3700- services could be obtained by narrow- interference problems, and is thus not 4200 me bands, would be relocated to ing VHF -TV channel widths (BROAD- in the public interest. Sharing of the the 1 1000 me portion of the spectrum. CASTING, March 1). VHF channels by mobile transmitters AT &T said that although the attenu- AMST said last week that the extent would cause disruptive interference and ation factor in the higher band is to which land- mobile radio would in- should be prohibited, NAB said. greater, it would not be a factor in the terfere with TV stations has been based NAB, Triangle Publications Inc. and relatively short distance transmission on grossly erroneous theoretical conclu- Capital Cities Broadcasting Corp. said service microwaves provide CATV's. sions and do not reflect the scope and that the finding of the commission's ad- It also stated that microwaves serving severity of interference to TV reception. visory committee should be awaited and CATV's have been causing interference It said that engineering data submitted its findings could expand existing land - in the lower bands. with its comments is of such a compell- mobile bands without the need of chan- AT &T added that growth in trans- ing nature that there is no need for the commission to conduct field tests. AMST pointed out that there appear to be numerous opportunities for expanding or improving land mobile service within the already allocated spectrum space. It further stated that the possibilities are under consideration by the FCC's Advisory Committee on the Land Mobile Radio Services and should be pursued further. AMST also said that land- mobile radio would receive interference from TV stations, and even if sharing was possible, it would offer only temporary relief. Gates plans $1 million building The FCC position on interference -free TV was recently stated in its answer to proposals to permit the use of the 72 -76 Gates Radio Co., Quincy, Ill., has ure 350 feet by 350 feet, will be in me band, by users of radio control, for contracted for this new manufactur- the city's Walton Heights area at 30th model aircraft, AMST said. The coming plant to cost over $1 million. It and Wisman Lane and later will in- mission said that the 72 -76 me band is to be completed early in the second clude administrative offices and sales (between channels 4 and 5) appears to quarter of 1966. The plant, to meas- offices. be suited for very low power transmissions and all operations in that band are

BROADCASTING, August 9, 1965 65 continental systems is hindered by the and equity." with standard closed- circuit TV systems presence of intereference caused by The FCC must fully evaluate the to provide graphic display of eight sep- the microwaves serving CATV. AT &T results on the cost of service, depend- arate input signals in the form of a stated that it is believed that the inter- ability and availability of the necessary series of vertical bars. The bars may be ference is limited to urban areas but equipment and facilities before the mixed with normal TV images and two. this is not the case since frequency change is made, CTV said, adding that or more units used in parallel. blockage caused by a microwave in the the microwaves should be allowed seven lower band can occur anywhere along a years to make the change if the pro- given route. posal is adopted. Reconsideration sought Voicing opposition to the establish- An FCC staffer said that in the case ment of CARS was Community Tele- of microwaves serving CATV's, loca- on MPATI's channels vision Inc., Bozeman, Mont., a group tion in the spectrum would have little CATV owner and operator with sys- if any bearing on the quality of serv- The Midwest Program on Airborne tems in Montana, Wyoming, Utah, Ne- ice provided. however, a psychological Television Instruction Inc. last week it vada, and California. CTV said that factor exists which considers higher filed a petition for reconsideration with can not see why all common carriers spectrum slots inferior to lower bands. the FCC against the commission's re- should not share equally any displace- fusal to grant its request for six UHF ment found necessary by the commis- TV channels (72, 74, 76, 78, 80 and sion. Diversa sees need for 82) on a 10 -year basis. The group CATV operator stated MPATI said that the commission's AT&T that the "discriminatory plan" by another U in Dallas refusal to grant its application was "un- to isolate and to some extent the FCC lawful, unreasonable, inequitable and microwaves serving CATV's is based The Diversa Communications Corp., arbitrary" and that the commission's carriers and on the view that common Dallas, last week asked the FCC to as- denial "contained no justification for microwaves serving CATV's only serve sign a fourth commercial channel to the sweeping prohibition" of MPATI's a group of people rather than specific Dallas. The corporation was formed to use of the channels. large as AT &T maintains. the public at operate a UHF station and has re- The commission last May granted group be CTV said neither should quested channel 49. MPATI the use of channels 72 and 76 granted privileges at the cost of the Commercial channels 4, 8, and 29 for a five -year period, and told MPATI other. and noncommercial channel 13 are al- that it could use six channels in the The CATV operator also said it has ready assigned to that city. Channel 4 Instructional Fixed Television Service taken years for miscellaneous common is occupied by KRLD -TV, WFAA -TV iS on mc) (BROADCASTING, carriers to provide competition for Band (2500 -2690 channel 8. and FCC approved to op- May 17). landline carriers and to isolate these erate on channel 29 is currently being MPATI rejected this, for the moment, services would be an "arbitrary and sought for by D. H. Overmyer, Grand- as an "unknown and un- discriminatory act in violation of law anyway, being view Broadcasting Co. and Maxwell proven TV spectrum that may technical- Electronics Corp. Educational KERA -TV ly and economically prohibit use in operates on channel 13. actual practice." Diversa said that when the FCC re- The commission said that it was not WONDERFUL vised the TV table of allocations it said in the public interest to tie up the six that each city in the top twenty -five channels in the Midwest for 10 years markets would receive six commercial and that, as time progresses, more and channels (BROADCASTING, June 14). more need will arise for frequecny allo- ISLE OF Diversa points out that Dallas ranks cations in that area. 20th in the Sales Management Survey MPATI countered by charging that of Buying Power, Metropolitan Area the FCC "totally ignored the wealth of DREAMS... Ranking, yet has but three commercial material relating to transmission, recep- channels. (TELEVISION Magazine ranks tion economics, education and value of the Dallas -Fort Worth area 13th [TELE- airborne educational TV service." And VISION, March. 19651.) it said that much of the area is too poor Diversa said that Dallas should be economically to support ground-based What's in a name? entitled to another commercial channel UHF TV's. and cited the growth of the area over MPATI said it can provide service to the ten -year period from 1950 to 1960 six million students in elementary, sec- South Florida radio lis- by comparing the census which reflected ondary and college classrooms with six teners will tell you that a 56.4% increase. Dallas county, ac- airborne channels, while the commission one means adult pro- cording to the 1960 census, has a popu- could not hope to reach that number gramming, community lation of 951,527 while the city of Dal- even if it saturated the area with allo- service and integrity las has 932,349. cations in every spot that spacing limita- - tions would allow. since 1926! MPATI informed the commission Technical topics ... that it would use the two channels granted, and that if conditions prohibit 610 KC -5000 WATTS Another tape recorder Tele- Measure- iskr use of the instructional fixed TV service ®97.3 MC - 100,000 W. ments Inc., New York, has made available a new Norelco video tape recorder, band, it will reapply for the six UHF MIAMI FLORIDA model number EL 3400. The unit, cost- frequencies at a later date. plea reconsideration ing $3,950, is completely pushbutton. MPATI's for National Representative was accompained by two filings, one GEORGE P. HOLLINGBERY Graphic display Colorado Video Inc., each by the state boards of education Boulder, Colo., has announced produc- of Wisconsin and Kentucky, espousing YCOX BROADCASTING CORP. tion of its Bar Graph generator, model the qualities of MPATI's service in their 101, priced at $1,250. The unit is used respective states.

66 (EQUIPMENT & ENGINEERING) BROADCASTING, August 9, 1965 FINANCIAL REPORTS

Sam Magdoff, president, it was an- A mere $7,000 budget hike nounced last week. Mr. Magdoff has bought the stock in Elektra that was held by Lee Savage, House -Senate conference gives FCC former vice president and creative director of the company. Mr. Magdoff re- $502,000 less than amount requested ported that several producers and directors shortly will join Elektra. The FCC's budget request came away 500 to $30,000), judges, and top execu- Mr. Savage has formed a new TV from a joint House- Senate conference tives (such as commissioners of the film production company, Savage- Fried- committee last week badly battered, and FCC, who now make $27.000. with the man Inc. in partnership with Harold only $7,000 richer than last year's fig - chairman getting $28,500). Friedman, who has resigned as execu- lire of $16,985,000. The raises in these top brackets could tive producer of Elektra. The new or- When it emerged from the executive range from $2,400 to $3,400, but there ganization is located at 45 West 45th pipeline, the agency's estimate of its is a catch. They will not become effec- Street, New York. Telephone: (212) needs for fiscal 1966 was $17,494,000. tive, if approved by House and Senate, JUdson 6 -2080. The House Committee on Appropria- until Jan. 1, 1967, after the next elections slashed that to $16.9 million; the tion. Senate Knight stations buy Committee on Appropriations The Senate's version of the pay bill it brought back up to $17,085,000, and is still in committee. the conferees settled on $16,992,500. billboard companies In testimony before the committees, First move into the outdoor adver- the commission had explained the in- Magdoff gets Elektra creases were necessary to support 52 tising business was taken last week by Knight Quality Stations, New England new staff positions and to facilitate eco- stock from Savage nomic and social studies to be used in broadcast group headed by Norman making major policy decisions on such Knight, when it bought two major matters as "superpower in AM, com- Complete control of Elektra Film Northern Ohio companies from Metro - munity antenna television and subscrip- Productions Inc., New York, producer media's Foster & Kleiser outdoor ad- TV film commercials vertising division. tion television" (BROADCASTING, May of and industrial 3). The House group observed "that motion pictures, has been assumed by The acquisition, covering 55 cities the cost of executive direction and other objects of expense are too high." and chopped the request. The Federal Trade Commission fared a little better: A difference of $150,000 between a low House figure and a high Senate figure was split down the middle, ROHN resulting in a recommendation of $13,- 550,000. TOWERS The Office of Emergency Planning, which determines emergency communications procedures in concert with the "STAND UP White House, FCC and Office of Civil to Hurricane Hilda! Defense, received an allocation of A series of ROHN microwave earmarked telecommuni- $325,000 for towers, used on Shell Oil Com- cations studies and research, instead of pany offshore platforms near the $305,000 as proposed by the House and Louisiana coast, took on the full $345,000 as proposed by the Senate. fury of "Hurricane Hilda" and Conference reports may be called up withstood the test! for floor action at any time and are Designed for 50 pound windload usually passed as a matter of routine. per square foot, these towers were being While agency budgets stood up to winds known to have the conferees, the House trimmed by been well in excess of this. Post Office and Civil Service Committee For towers proved in design, en- held out the prospect of a pay hike for gineering and construction, speci- government workers. Members went fy ROHN. Complete tower, light- beyond a presidential request for a 3% ing kit, microwave reflector, and increase, $406 million, and voted costing tower accessory catalogs and spe- i for a 4.5% boost effective this 20 to cifications available on request. October, to be followed a year later by Representatives world -wide. another raise pegged to increases granted Write Phone -Wire for Prompt Service in private industry since 1964, deter- - mined by the Bureau of Labor Statistics. RO H N Manufacturing Co. Experts estimate such a raise could Box 2000, Peoria, Illinois 697-1488 range from 6 to 10% in the top brack- Phone 309 -637-8416 - TWX 309- 'World's Largest EXCLUSIVE Manufacturer of Towers; designers, engineers ets, including members of Congress (who and installers of complete communication tower systems." raised their salaries last year from $22.-

BROADCASTING, August 9, 1965 67 and communities with a program that emergency -use executive reserve of some quested by the FCC, dealing primarily will total over 1,000 billboard locations. of the industry's best talent). with routine and uncontroversial mat- Purchase price was undisclosed. To avoid "situations of injustice and ters. It now goes to the House for Among the cities involved: Sandusky, hardship [that] may arise in exceptional action. Fremont, Tiffin, Ashtabula, Conneaut, circumstances," as Chairman Henry put all Ohio. The plants were part of the it, the new law would also permit excep- Packer Corp. properties acquired by tions to be made by written determina- Metromedia in January. MM retains tion of the appointing officer, after full Warner Bros. turns the former Packer properties in Cleve- disclosure. Such a provision would bring land, Cincinnati and Toledo, all Ohio. the conflict-of- interest section of the red ink to black Knight Quality Stations have head- Communications Act into line with a quarters in Boston. Stations are: WEIM general conflict -of- interest statute passed in 1962. Warner Bros. Pictures Inc. staged a Fitchburg and wsRS(FM) Worcester, strong comeback in sales and net earn- -AM -FM The kind of situation Mr. Henry had both Massachusetts; WHEB ings in the nine months ending May 29, WGIR -AM -FM Manchester, in mind has caused problems for two Portsmouth, converting a net loss in the previous WTSL Hanover and WTSV -AM -FM Clare- commission nominees in recent years. James J. Wadsworth, newest member of three quarters into a substantial profit mont, all New Hampshire. Knight also for the current period. owns a CATV system in the Virgin the commission, had a portfolio of stock Islands. in several large industries using various Income from both motion picture forms of wireless communications. rentals and from television showed com- Technically, he could have been refused fortable gains. TV revenue rose to more the post on these grounds, and he did than $16 million from almost $14.8 Senate passes divest himself of some railroad bonds at million in the 1964 period. the time. No one wanted to make an For the first nine months ending May FCC conflict bill issue of the technicality, though, and it 29, 1965, and May 30, 1964: was decided that the 1962 general sta- 1965 1964 tute superceded the similar, more re- The Senate last week passed a bill to Earned per share $0.76 strictive, provisons of the 1934 Com- Revenue: liberalize what FCC Chairman E. Wil- Film rental income 42,928,000 26.266,000 munications Act (BROADCASTING, April Television income 16,064,000 14,786,000 liam Henry has called "unduly restric- 19). Record, music and tive" provisions of the Communications other income 15.068,000 10,982,000 Not so fortunate was the late Edward Dividends: Act relating to conflict of interest. Foreign subsidiary K. Mills Jr., who, while serving as dep- companies not As the law now stands, an FCC em- uty administrator of the General Serv- consolidated 392,000 300,000 Other investments 83,000 105,000 ploye may not own stock in a firm with ices Administration, was nominated to Interest and a corporate airplane, fleet of radio - discount earned 103,000 115,000 the FCC in 1960 to serve out the term Profit, net, on sales equipped vehicles or intraplant wireless of Commissioner John C. Doerfer (the of capital assets 492,000 4,000 communications apparatus, because such Total revenue $75,130,000 $52,558,000 latter having resigned after the House Costs and expenses: a firm is technically a licensee of the Legislative Oversight Subcommittee in- Amortization of film costs, participa- commission. vestigated his acceptance of entertain- tions and The Senate bill, S1948, would still other costs 50,869,000 40,977,000 ment from broadcasting interests). Operating and prohibit commission employes from in- Mr. Mills and his brother were bene- general expenses 17,162,000 13,454,000 Depreciation of vesting in broadcast companies or com- ficiaries of a trust that included some buildings and mon- carrier firms, or businesses which Westinghouse and General Electric equipments 100,000 119,000 Interest and exist primarily to supply these industries, stock. He had no control over the trust discount expense 250,000 198,000 but would remove the bar to investment Minority interest 245,000 and the trustees refused for tax reasons Estimated federal in concerns using commission licenses to sell the questionable shares. As a re- income taxes 2,800,000 (1,300,000) as an incidental part of their activity. sult, Mr. Mills eventually asked that his Total expenses 71,426,000 53,448,000 Net income or (loss) $ 3,704,000 ($ 890,000) It would also allow the FCC to enlist the nomination be withdrawn to end a pro 'Other than deprecia- services of major licensee stockholders tracted argument over the conflict -of- tion in respect of in its executive reserve without having interest issue (BROADCASTING, May 16, studio properties to require divestiture of their holdings 1960). charged to cost $ 601,000 $ 558,000 (a situation which now deprives the for- The bill is one of a group of six re- Outlet Co. acquires Barry sherman associates two aviation companies COMMUNICATIONS CONSULTANTS The Outlet Co., Providence, R. I., owner of WEAR -AM -Tv in that city and WDBO-AM-FM-Ty Orlando, Fla., has acquired Newport Air Park Inc. and New- port Air Park Aero Sales Inc. Joseph S. Sinclair, president of The Barry Sherman Outlet Co., which also owns depart- President ment stores in Providence, Pawtucket and Cranston, all Rhode Island, said the two aviation companies located at Mid- n dletown, R. I., will continue under the administration of Robert F. Wood, who founded them in 1946. 660 MADISON AVENUE / NEW YORK, N.Y. / TEmpleton 2 -8500 SUITE 707 / 1447 PEACHTREE ST. N.E. / ATLANTA, CA. / 875 -7253 Payment was in Outlet stock but no price was announced.

68 (FINANCIAL REPORTS) BROADCASTING, August 9, 1965 Half -year record second quarter ended June 30 rose $225,433 over the corresponding period They won't let us out of set by Metromedia in 1964. Per share earnings during this period rose from 79 cents a share to 94 Jacksonville... Metromedia Inc., New York, reports cents. Net earnings for the first half of Renewed by WFGA -TV. 1965, however, only registered an in- that net earnings set a corporate record crease of $86,058 or 5% over the same by increasing $281,896 or 13.3% dur- period last year. ing the first half of the 1965 as com- Chris -Craft noted an increase in sales pared to the corresponding period last and its year. earnings in broadcast holdings of KCOP(Tv) Los Angeles, and KPTV The group station owner with broad- (Tv) Portland, Ore., in addition to new casting and nonbroadcast subsidiaries revenues which exceeded projections, said that recent acquisitions by the firm from WTCN -TV Minneapolis -St. Paul, have not yet contributed to its net in- which the firm acquired late last year. come. For the second quarter ended For the 13 weeks ended July 4, 1965 June 30: 28, 1964: and June 1965 1964 1965 1964 Earnings per share* $0.94 $0.79 Net income per share $0.89 $0.80 Sales 24.322,631 21,682,532 Gross revenue 26,106,678 23,986,939 Earnings before federal Operating income 5,685,234 5,201,943 income taxes 2,662,287 2,236,854 Net income 1,852,966 1,554,442 Federal income taxes 1,255,000 1,055,000 4s; Shares outstanding 2,087,570 1,911,873 Net earnings 1,407.287 1,181,854 For the 26 weeks ended July 4. For the first half ended June 30: 1965 1964 1965, and June 28, 1964: Earnings per share* $1.19 $1.13 Sales 41.682,604 38,036,220 1965 1964 Earnings Net income per share $1.14 $1.08 before federal Gross revenue 50,469,196 46,401,542 income taxes 3,366,159 3,250,101 Operating income 9,006,333 8,311,058 Federal incomes taxes 1,580,000 1,550,000 Net income 2,401,694 Net earnings 1,786,159 1.700,101 2,119,798 Shares outstanding 1,503,736 1,446,605 'Based on 1,503,736 shares outstanding. Chicago set makers KFS 220 Papaya cartoons -in color report record earnings GAC profit up 40% in first half of '65 Soaring color -television sales this year KING FEATURES SYNDICATE have helped push two Chicago set mak- General Artists Corp., New York, 235 E. 45th St., New York. MU 2-5600 ers to new record highs for both the last week reported that gross revenues second quarter and first half of 1965. for the first half of 1965 exceeded Zenith Radio Corp. reported profits those of a year earlier by $512,514 or after taxes for the first half topped $10.7 26 %. Net profits, after taxes, in the million, a 21% increase over the same same period, rose 40 %. period last year. It noted that distribu- General Artists announced that two tor unit sales of color TV to dealers new weekly one-hour shows will make jumped 80% over the first half of 1964. their debut on CBS this fall; they are Admiral Corp. reported profits after The Steve Lawrence Show and Lost in taxes of over $2.8 million for the first Space. half compared to $1.6 million for the The firm noted that the number of period last year. Sales in the first half agreements negotiated for its clients for of over $143 million were 32% ahead the 1966 -1967 season "substantially ex- of 1964. ceeds" the number of agreements made during corresponding periods in 1964 Chris -Craft has and 1963. For the six months ended June 30: 1965 1964 record 2d quarter Earnings per share $0.14 $0.10 Gross revenues 2,502,828 1,990,314 Net profit after taxes 78.777 56,127 Chris-Craft Industries Inc., Oakland, Calif., has announced record second - quarter net earnings and a 10 -year high Financial notes ... for consolidated sales and net earnings Walt Disney Productions, Burbank, during the second half of the current Calif., announced last week that net fiscal year. profit for the first nine months of the Consolidated net earnings for the current fiscal year rose from $4,468,000 last year to $7,042,000. Net profit for Disney during the nine months of this Boost Ratings! Hypo Sales! Alert, aggressive year rose from $1,665,000 or 94 cents stations across the nation are activated per share last year to $2,906,000 or with AUDIENCE ACTIVATORS! Unique new $ I.56 during this current fiscal period. monthly service! Contests, ideas, stunts, promos, sales aids! Exclusive your market, Chirurg & Cairns, New York, adver- $10.00. Check returned if your market not tising agency, has declared a quarter- avail. Wire, write ly dividend of 15 cents a share of AUDIENCE ACTIVATORS common stock to stockholders of rec- P.O. Box 681, Mountain View, Calif. 94042 ord Aug. 1, payable on Sept. 1.

BROADCASTING, August 9, 1965 69 _ FANFARE _

an extremely high recall of the new jingle, especially among young people." RAB plugs for Mars candy. -"Radio is efficient and effective for products [like Mars] with mass adult and teen -age appeal." radio creativity Culligan soft-water service. -"For Culligan, radio can do a better job of 'Gold record' album presenting our image than any other local medium for the money expended." presents radio success F &P canned foods. -"Our sales have gone up steadily, with a noticeable rela- stories of 1964 tionship between sales increases and the intensity of a new radio campaign." Schaefer beer. -"We put one -third of Creativity in radio commercials is our budget into radio because with it getting a special push from the Radio we reach the male beer drinker going to Advertising Bureau these days. and from work, while he's working or Advertisers, agencies and RAB mem- relaxing. With radio we reach him every ber stations will shortly receive copies day, on weekends, inside and outside the of a "gold record" on which are col- house." lected the RAB award-winning commer- Vita Foods. -"Radio is the modern cials of 1964. The winners were an- medium. Radio commercials are a total- nounced some time ago (BROADCASTING, ly new art form. You can do a big job Feb. 22), but the special recording is on a small budget." designed to let radio users -and prospective users-hear the sound of success and, RAB hopes, inspire them to WSB seeks nickname for team better as well as greater use of radio. Selling in print as well as in sound, Atlanta is promoting team spirit the bureau has also compiled and is among area residents even before the reproducing on the album's jacket sum- city has its own football team. Wsn maries of the radio activity -and results Atlanta is conducting a contest asking -of each of the award -winning com- for a nickname for the National Foot- panies. These total 15 nationally adver- ball League team which, starting with tised brands and six regional products, the 1966 football season, will have its and their summaries add up to 21 radio home base in Atlanta. The person success stories. whose nickname is selected will get The bureau also has presented to Stan four free reserved tickets to all home Freberg, winner of nine RAB commer- games for the first year in addition to cial awards thus far, a tenth, for "out- seeing his name tagged on the team. standing contributions to radio commercial creativity." The special award, a wall plaque Safety award to broadcasters covered with nine gold records representing his commercial winners, was National Safety Council's first annual presented to Mr. Freberg by Miles Mr. Freberg (I) and Mr. David competitive public service awards for David, RAB executive vice president 1964 accident prevention week were will announced last week and went to and general manager. The plaque is and was the base of our whole adver- WJAC be dispalyed in the window of Freberg tising campaign. We know that radio Johnstown, Pa., and WWJ -TV De- troit while individual awards went to Ltd.'s Hollywood headquarters. has been a great influence on Amoco The plaque was given to "dramatize sales results." Carroll James of wwoc Washington and the unique achievement" by Mr. Fre- Ford Motor Co.- "Radio worked Ron Stephenson of WJAC-TV Johnstown. berg in producing nine award winners, very well for us last year ... we're very Special distinction award for all media three of which were in the 1964 group happy with it." went to Alexander C. Field Jr., VGN- -for Ac'cent seasonings, Guardian Guardian Maintenance. -"Radio is a AM -TV Chicago. Maintenance and Mars candy. very effective medium. We've constant- This year, Mr. David said, RAB will ly used radio since we began advertising also make a series of creativity awards Guardian Maintenance seven years ago. KHJ -TV holding sales talks for local commercials. We plan to go on using it as a major Among the tributes paid to radio on part of our advertising effort." Mal Klien, general manager of KHJ- behalf of 1964 winners in the record Ac'cent.-"Radio has been very good TV Los Angeles, announced that album jacket are these: for Ac'cent. It delivered power and im- the station's annual fall sales presen- American Express. -Virtually all of pact for five exciting years; it's been tation were to begin Sunday (Aug. 8) its consumer advertising in 1964 was in very effective." Kicking off the presentation was radio, and "the results in terms of sales Pepsi-Cola. -"We began the new the fifth annual cruises around New of cheques as well as the attitudes of `Pepsi Generation' campaign last sum- York's Manhatten island, for key agen- our bank selling agents dictated a con- mer. The sole medium for the first five cy people, on the good ship MAYFE tinuation of this strategy in 1965." or six weeks was network and local (Movies Are Your Finest Entertain- American Oil Co. (Amoco). -"Radio radio. In a very short time tests showed ment), named for the occasion. The I0 BROADCASTING, August 9, 1965 luncheon cruises. to be held twice daily, program presentations for this month. are scheduled for Aug. 9 -13. Other Oyster replaces apple Included in its itinerary are Los An- sales luncheons will be held in the Con- geles, Aug. 3 -4; San Francisco, Aug. 5; tinental hotel, Chicago, Aug. 16 -18; Leo Burnett Co., which expects Chicago, Aug. 10 -11, and New York, one in San Francisco, Aug. 24, and to bill $174 million this year of Aug. 18 -20. finally in Los Angeles, Aug. 25 -27. which nearly fourths three- will be Music fellowship WGMS -AM -FM invested in Drumbeats ... the broadcast media, Washington- Bethesda, Md., has awarded celebrated its 30th anniversary its fourth consecutive fulltime fellow- It takes all kinds WMCA New York Thursday (Aug. 5) by giving ship to the Berkshire Music Center in each of its 1,175 employes an has mailed 18 photographs to key media Tanglewood, Mass., to George A. Harp - oyster instead buyers across the country to find "clair- of the usual Bur- ham of Washington. He was chosen voyant media buyers" who can tell the nett red apple. The oyster, how- on the basis of competitive auditions. WMCA listeners from those of WOR New ever, contained a gold ring with Surf's up On Aug. 13, KLIV San York (nine of each). Point of the con- pearl. And the ring embraced Jose, plans test, according to Herb Mendelsohn. $30 in bills, a dollar for each Calif., to hold its third annual "Surfin' Safari," which includes a general manager of WMCA, is that "it year. Yes, there still were apples car caravan of takes all kinds -all kinds of people -to on the reception desks if anyone teen -agers and adults all headed for Santa Cruz, Calif., and a make up the audience of a major metro- felt like a second bite. day at the beach. Sponsored by KLIV, politan station." Competition ends Aug. each car 20. will be safety -checked and registered the caravan for the stations. before begins its Appointment WJBK -AM -FM Detroit procession to the beach, and upon ar- has named Zimmer, Keller & Calvert Presentations WCAU -AM -FM Phila- rival, each will be supplied with food Inc.. also Detroit, to handle advertising delphia has set its plans for sales and and soft drinks.

INTERNATIONAL

Israel may set up transmissions were from Kiev to Prague July 31 originated from the Kiev - to Rome and Fucino, Italy, from which Prague transmission and did not in- television system signals were fed to Early Bird and volve Early Bird. The problem was thence to the ground station at An- rectified the following day, the spokes- dover, Me., and subsequently for dis- man reported. In an effort to combat the effects tribution on the ABC network. He He added that of television beamed from neighboring ABC -TV had insisted said problems in voice and picture on on a standby ground station at Plemeur Arab countries, Israel's cabinet has approved in principle the establishment of a TV service there. About 30.000 television sets are in use in Israel and each owner is taxed $1.000 for its installation. Programs are sent from Egypt. Lebanon and, in 18 months, Jordan. AMCI antennas Television has been slow in starting, stated Hanoch Givton, head of the Kol Israel broadcasting service, be- for TV and FM cause of the anti -television feelings of former Premier David Ben -Gurion. Omnidirectional TV and FM Mr. Givton said that the new TV Transmitting Antennas service would place its emphasis on news Directional TV and FM and information. The system would be Transmitting Antennas the 625 -line type used by European Tower- mounted TV and FM he and might broadcasters, continued, Transmitting Antennas be bilingual -"one picture and two sound channels. one in Hebrew and one Standby TV and FM in Arabic." Transmitting Antennas Diplexers First live TV from Vestigial Sideband Filters Coaxial Switches Russia is seen in U. S. and Transfer Panels Power Dividers and other Fittings The first live television programing from Russia to the United States was Write for information and catalog. presented on July 31 and Aug. 1 when ABC -TV used the Early Bird satellite for transmitting a U.S.S.R. -U.S. track meet from Kiev. ALFORD The programs were carried on July 31 from 12 noon to 1 p.m. and on Aug. Manufacturing Company

1 11 from a.m. -12:20 p.m. EDT. 299 ATLANTIC AVE., BOSTON, MASSACHUSETTS An ABC -TV spokesman said the

BROADCASTING, August 9, 1965 71 Bodou in France. French authorities, said: "Here was history in the making tor of the society, said the new office he said, have quoted a price of $9,000 but the Auckland audience had to wait will be North American headquarters an hour (a total of $18,000) to fulfill 24 hours for a taped coverage of the for the organization and will be the cen- the standby requirements, but ABC -TV live pickup in Wellington." ter for the "current drive for broadening is "hopeful that the price is subject to Mr. Reinsch offered four suggestions U. S. membership." He said the so- negotiation." He revealed that ABC -TV for improving New Zealand's television: ciety's structure encourages the "widest had estimated the project would cost Establish a control board similar to the possible representation of professional about $100,000 but said final figures Federal Communications Commission interests" with membership open to any- have not been compiled. which would determine who could op- one engaged in radio or TV work. erate a TV station; give companies five - New Zealanders told year licenses; link major cities with microwave, and send people from each Abroad in brief ... to reorganize their TV station to Australia, Britain and the Australian distribution Air Programs U. S. for training. International, Sydney, Australia, has (Mr. Reinsch, who expects to be back been named exclusive distributor in Serious thought about extensive re- in Atlanta in mid- August, has been in Australia and New Zealand for TV- organization of the New Zealand tele- New Zealand with his wife while she radio commercials produced by Stan vision system was recommended by J. underwent successful heart surgery Freberg. In the U. S. market Air Pro- Leonard Reinsch, president of Cox [BROADCASTING, June 14.]) grams International is now offering two Broadcasting Co., to members of the animated cartoon series, Challenge and Auckland Rotary club in New Zealand. International group Popular Misconceptions, for sale. U. S. His criticisms of the system centered representative is Miss Lee Francis, 155 around the monopoly of the New Zea- East 55th Street, New York 10022. land Broadcasting Corp., and therefore opens New York office the lack of competition, "patchwork" Appointed Lockey, Norman, Craig & broadcast and administrative facilities The International Broadcasters So- Kummel, Denmark, and Kittelsen & and low salary scales. ciety, an organization founded in Hol- Kvaerk A /S, Norway -both European He cited the coverage of the return land in 1964, has opened its first foreign partners of Norman, Craig & Kummel, of New Zealand's prime minister to its office at 380 Lexington Avenue, New New York -have been appointed by capital, Wellington, as an example of York 10017. Phone: Murray Hill 2- Philip Morris International, New York, its poor service. With no microwave 4500. as advertising agencies for Philip Morris link between these two major cities, he Timothy Thomason, executive direc- and Marlboro cigarettes.

FATES & FORTUNES

BROADCAST ADVERTISING cive at New York office of Broadcast Louis TV sales staff, and Art Kelly, Communications Group Inc., represen- manager of radio sales for H -R in that Jerome K. McCau- tative arm of Crosley Broadcasting city, heads radio sales staff for BCG. ley, director of spot Corp., named manager of TV sales at radio sales develop- BCG's Los Angeles office. John Brad- ment and special proj- ley, VP and eastern TV sales manager ect sales, The Katz of H -R Representatives Inc., New York, Agency, New York, heads radio sales staff in Los Angeles. named director of Walter McNiff, head of West Coast of- sales, Radio Advertis- fice of Television Bureau of Advertising, ing Bureau, that city. named manager of BCG's San Francisco Mr. McCauley Richard Eichner, TV sales staff, and David A. Engles, western sales manager of NBC Radio, local saves manager of WMEX Boston, Mr. Kreinik Mr. Arleo named national sales manager. heads San Francisco radio sales. Rich- ard Cass, TV account executive for E. Arleo, Matt O'Gorman, TV account execu- BCG, Chicago, named manager of St. Joseph creative supervisor at Benton & Bowles, New York, and David C. Kreinik and William M. (Mack) Morris, both account supervisors at B &B, all named VP's. Mr. Morris Jack Gustafson, account director at Campbell -Mithun Inc., Minneapolis; Bruce Marsh, account director at C -M Chicago; Frank Rolfes, media director for network negotiations and time buying for C -M Minneapolis, and E. L. Nelson, account director for C -M, that city, all named VP's.

VAN PRAAG PRODUCTIONS, INC. George Gruenwald, VP of North Ad- vertising, Chicago, promoted to senior 1600 Broadway, New York 19, N.Y. PLaza 7 -2687 VP and head of newly formed division

72 BROADCASTING, August 9, 1965 for planning and development of new for present. products for agency clients. He also is Griffin again heads president of Pilot Products Industries, SRA Joseph M. Cahill Jr., executive VP and general manager of KDEO San Diego, joint venture of North and Creative Lloyd Griffin, Research Associates which performs named local sales manager of KYW president of Philadelphia. same function for non -agency clients on Peters, Griffin, fee and royalty basis. Woodward r e - John Zeigler, art director at Sudler & Hennessy, New David E. Michels, central region time elected president York, named art director at Geer, DuBois & buyer for Leo Burnett Co., Chicago, of Station Rep- Co., that city. named national sales manager for WBAL- resentatives As- Philip C. Skinner, formerly with Tv Baltimore. sociation. Others Ralph Timmons Advertising, Madison, re- elected, at an- Wis., joins Klau -Van Pietersom- Dunlap, John Robinson, in radio -TV pro- Mr. Griffin nual meeting, graming department, Milwaukee, as account executive. Doyle Dane Bern - were: J. W. Knodel, Avery -Kno- bach, New York, Peter Whitelam Roy promoted to associate del, VP; Robert E. Eastman, Rob- and McKechnie, both on director of programing. ert E. Eastman Co., treasurer, and Colgate account at Ted Bates & Co., New York, named John L. Pauzat, sales Peggy Stone, Stone Representa- senior copy- manager of writers at Weightman Chalet Cheese Co., Switzerland, named tives, secretary. SRA committee Inc., Philadelphia. account supervisor at Fred A. Niles chairmen: Eugene Katz, The Katz Kenneth L. Hatch, Communications Centers Inc., New Agency, legal committee; Thomas general sales manager York commercial producer. Harrison, John Blair & Co., radio of KIRO -TV Seattle, trade practices; James named assistant Alan Perry, account supervisor of O'Grady, sta- Adam Young Inc., television trade tion in Cunningham & Walsh, manager New York, practices; Walter named account group supervisor. Nilson, The Katz charge of sales. Mr. Agency, marketing and planning, Hatch previously was Patrick E. Murphy, group copy chief and Melvin Goldberg, John Blair in similar capacity at Klau -Van Pietersom- Dunlap Inc., & Co., research. SRA meeting at KSL -TV Salt Lake Milwaukee, named copy chief at Ra- story on page 36. Mr. Hatch City before joining cine, Wis., office of Geyer, Morey, Bal- KIRO -TV in March of last year. lard Inc. New York, and Graham White, sales- James C. Molica, account executive Jerry Molfese, manager of special man at WVNJ Newark, N. J., named at Young & Rubicam, San Francisco, projects at Metro Television Sales, New account executives at wPix(Tv) New named account supervisor. York. York, Jack Mulderrig, with Metro Ra- Don Waterman, account executive at dio Sales, that city, both named account Edward J. Doherty, radio account ex- WINS, New York, joins WABC, that city, executives at WNEW -TV there. Don ecutive with Adam Young Inc., New in similar capacity. Caparis, media research manager at York, named to same post at Peters, Gene Curtis, president of Curtis & Metromedia Research, that city, joins Griffin, Woodward, New York. sales service staff of WNEW -TV. Associates Inc., Long Beach, Calif., advertising J. Martin Hollinger, media director of and public relations agency, Jim Stein, formerly copy group su- elected board chairman. John Curtis, pervisor at BBDO, Minneapolis, joins Burke Dowling Adams Inc., Atlanta division of BBDO, named assistant VP. VP of firm, elected president. Charles Knox Reeves Advertising there as copy Beeson, art director, elected VP, and group head. Gene Sylvestre, also pre- Louis J. Nicholaus, Helen Marr remains secretary- treasurer. viously with BBDO, joins Knox Reeves VP and manager of Beverly Blair joins A. Lucas as account executive. West Coast operations J. Co., Los Angeles, radio representative for Morey, firm, Robert E. Curran Jr., account execu- Geyer, as office manager and assistant Ballard Inc., Los director tive for Adam Young TV Sales, New An- of research. geles, San S. Buchanan, ac- Francisco York, and Thomas Portland, Kenneth Dewitt Beane, southeast discount executive at H -R Television, that and Ore., returns to New York trict manager for Tru -Ade, named sales city, named account executives at The representative for wwrv(Tv) Charlotte, Katz Agency there, in TV sales. headquarters with ad- Mr. Nicholaus ditional responsibilities N. C. Arthur Hofmann, account executive in account management. He will con- Gene Swank, account executive at at Cunningham & Walsh, New York, tinue to supervise West Coast operations KMBC -TV Kansas City, Mo., for four named account supervisor. Frank J. Egan, account executive at Ksew Salinas, Calif., named to sales staff of Metro Radio Sales, San Fran- 1//ore gan a decade of Constructive Service cisco. Vincent Rowe, broadcast advertising to roaccadt¢rJ and the ..Jroad[adtin9 Jndudtry consultant in New York, named manager of sales development, research and promotion for ABC Radio West, Los Angeles. Mr. Rowe succeeds Bill Hil- HOWARD E. STARK linck, named account executive for ABC Radio West. Brokers- Consultants John P. McLaughlin Jr., formerly with C. J. LaRoche, New York, joins 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0405 Carl Ally Inc., as media manager. Mort Lubow, in sales at WNBC -TV

BROADCASTING, August 9, 1965 73 years, named account executive at Chi- KAAR(TV) San Diego, UHF scheduled cago office of Metro TV Sales, division to go on air late this fall. of Metromedia Inc. Chernoff to aid Marks Dr. Nicholas Nyaradi, director of Gene Icardi, freelance artist in San Howard L. School of International Studies, Bradley Francisco, returns to McCann- Erickson Chernoff, veter- University, Peoria, Ill., named consult- there, after five years absence as art an newsman and ant to Illinois Broadcasters Association. radio -TV execu- director. Warren Potash, account executive at tive, has been WKBW Buffalo, named general Mrs. Billie Pollack, account executive named executive manager of WOLF Syracuse, with Ashe & Englemore Advertising, assistant to both New York. New York, joins Daniel & Charles, that Leonard Marks, Robert Pope, director of Clearwater city, in similar position. new director of (Fla.) convention and visitors bureau Mr. Chernoff of of Lee Gorman, sales manager at WINS U. S. Informa- Greater Clearwater Chamber New York, named sales manager at tion Agency (BROADCASTING, July Commerce, named commercial manager of new (ch. 22) WALT Tampa. Fla. 19). After newspaper experience UHF TV there, sched- with Lorain (Ohio) Journal, Mans- uled to go on air Feb. 15, 1966. Van and Richard Gelderen, art director field (Ohio) News -Journal, Joseph J. McCluskey, account execu- at Geyer, Morey, Ballard, New York, Clarksburg (W. Va.) Exponent - tive at wMEX Boston, named assistant and Donald Knoob, art director at Telegram, Mr. Chernoff became to president of WAYS Charlotte, N. C. Cunningham & Walsh, that city, named manager of West Virginia Net- art directors at Doremus & Co., there. work in 1938. During World War Terry Turner, television editor and II, he broadcast first account of columnist for Chicago Daily News for Joseph G. Schiffer, with Chicago siege of Brest, France, for Edward past eight years, named director for Pneumatic Tool Co., and Robert E. R. Murrow, carried on all three radio-TV at Peace Corps, Washington. Jensen, account executive at Basford U. S. networks and BBC. In 1948, Inc., Chicago. named account execu- John R. Kreiger, manager of KHFI he moved to San Diego to become tives at Edward Weiss & that Austin, Tex., named president and gen- H. Co., general manager of San Diego city. eral manager of KVET Broadcasting Inc. Journal and KFMB -AM -TV there. (KVET- AM -TV), that city. Norman A. Blackburn, radio-TV ac- He has traveled widely in Europe, count executive for Union Oil Co., at Mexico, Central America and Franklin C. Snyder, of Smock, Debnam & Waddell Inc., Los South Pacific and served for last VP Hearst Corp. Angeles advertising agency, joins Milici two years as special adviser on Pittsburgh broadcast Advertising Agency Inc., Honolulu, as communications and business ad- division (WTAE[TV]- account executive. ministration to governor of Amer- WRYT-AM-FM), named ican Samoa. Mr. Chernoff holds VP and general man- Peabody award for public service ager of stations. He through radio. succeeds Leonard Kapner, who retires HITCH YOUR Mr. Snyder after 35 years with Hearst. Mr. Snyder joined WTAE in Anne Mullen, director of merchandis- 1958 as general manager; was made VP ing for Greyhound Food Management in 1959, and in January became VP of WAGON TO Inc., named associate director of mer- Pittsburgh stations. chandising at Clyne Maxon Inc.. New York. Henry H. Bisbee, managing director of WJJZ Mount Holly, N. J., named general manager, succeeding Joseph THE MEDIA Palma, resigned. Don Kirby named station manager and Nick Grand, news di- Richard W. Jencks named deputy rector, heads station's sales and promo- .JERROLD Inc., to be as- general counsel of CBS tion department. Bob Monroe, morning sistant head of CBS law department man at WJJZ, named program director. under VP and general counsel Leon R. Starline Brooks. Mr. Jencks was with CBS in John Wilson, manager of Chicago 1950 -59, leaving as West Coast resident office of Continental Broadcasting Inc. the completely unitized attorney to become president of Alliance since 1960, named general manager, of Television Film Producers Inc. and, WBEE Harvey, Ill. CATV trunkline station upon merger of Alliance with Associa- tion of Motion Picture Producers in PROGRAMING Cascade more than 50 Starline amplifiers. 1964, became VP and television admin- Vapor - proof, dust -proof, radiation -proof. istrator of merged organization. GO JERROLD STARLINE...THE NEW CATV SYSTEM STANDARD. Jerrold Electronics John E. Aldern, as- Corporation, CATV Systems Division, 15th & sistant sales manager Lehigh Ave., Philadelphia, Pa. 19132. at KOA -AM -FM Denver. named station mana- FIRST ger and director of sales, succeeding Gene IN Grubb, who retires. LO JEBRO CATV Jim Bentley, opera- Mr. Hart Mr. Weiss OVER 15 YEARS' EXPERIENCE Mr. Aldern tions manager and William Hart, midwestern sales man- film buyer for KCRL- ager for Screen Gems Inc., Chicago, TV Reno, named general manager for named eastern sales manager for SG's

74 (FATES & FORTUNES) BROADCASTING, August 9, 1965 syndication division in New York. Mr. Dennis Regan and Bob Mehl, an- NEWS Hart is replaced by Paul Weiss, midwest nouncers for KOWN Escondido, Calif., sales representative in Minneapolis. named program director and production Ray Scherer, NBC Al Taffet, photographer for Naked manager, respectively. News congressional City and Nurses, named national cam- Robert Yamin, as- correspondent, has eraman- director for commercial produc- sistant to president of been named White ing firm of Van Praag Productions Inc., United Artists TV, House correspondent New York. New York, named for NBC News, suc- VP, in addition to ceeding John Chan- Harry McCarthy, producer for ABC - cellor, who was ap- TV New York, named executive pro- present title. With UA -TV since 1953, pointed director of ducer of public affairs programs at Na- Voice of America by Mr. Scherer tional Educational Television, same city. Mr. Yamin was super - visor of production President Johnson (BROADCASTING, Aug. Don Armstrong Jr., program manager Mr, Yamin and administration in 2). At White House Mr. Scherer returns of KBTR Denver, named to similar capa- California offices and studios. He was to assignment he held from 1953 to city at WGUL New Port Richey, Fla. transferred to New York as assistant to 1964. He also will appear with Robert MacNeil in The -MacNeil Re- Johnny Temple, former major league president in 1961 and has served as Scherer port, new Saturday NBC -TV news pro- baseball player, joins KHOU -TV Houston, executive coordinator of worldwide activities of programing producer. gram, beginning Oct. 23 (6:30 -7 p.m., as sports announcer. EDT). Bob Peterson, with WKAN Kankakee, Jack Leary, production manager of Ill., joins WRRR Rockford, Ill., as sports KYW-Tv Philadelphia, named operations Dick Reizner, with news department and production director. Joe Baker, manager. at KLAS -TV Las Vegas, joins KVIQ -TV with WREX-TV Rockford, named to news Eureka, Calif., as news editor. Rod Clefton, program director of KHQ staff of WRRR. Spokane, Wash., named program direc- Jim Burris, newscaster at WEAT -AM- Herb Davis, VP and public affairs tor of KHQ -TV, that city, succeeding TV West Palm Beach, Fla., joins KULR- TV director of WAVA Arlington, Va., joins John R. Fahey, who resigns. Billings, Mont., as news director. wEEL Fairfax, Va., announcing staff. Anthony J. Koelker, Stuart Soroka, with Traveler's Weath- Fred Mac, disk jockey at WLTH Gary. manager of KMA er Service in Hartford, Conn., as mete- Ind., joins WAAF Chicago, in similar Shenandoah, Iowa, orologist for WTIC -TV, that city, and capacity. named southeastern national news editor for WCBA Corning, broadcaster relations Lennart Ringquist, in NBC sales for N. Y., named director of news and pub- representative for lic 10 years, joins Samuel Goldwyn TV affairs for WFSR Bath, N. Y. Broadcast Music Inc., Sales, both New York. New York. Mr. Koel- Joyce Curd, on Philadelphia staff of John (Shorty) Powers, former voice ker will be responsible UPI, and Frank Oprendek, part -time of astronauts during orbital flights Mr. Koelker for stations in Florida, news staff member of WCAU-TV Phila- around earth, named associate manager Georgia, North and South Carolina. delphia, both named news writer -re- porters for station. and announcer at KMSC (FM) Alvin, Tex. Thomas Seehof, formerly with Screen Mr. Powers, retired Air Force lieutenant Entertainment Co., Los Angeles, in sales James R. Mills, agricultural news edi- colonel, will make daily reports on space capacity, named western sales executive tor at Ohio Agricultural Research and activities and cover for station all fu- of Roberts & Barry, TV film distributors, Development Center, Wooster, named ture Gemini and Apollo spaceflights by New York. farm service director at wt.w Cincin- astronauts. Art Wolfe, with wTVR(Tv) Richmond, nati. Erik D. Furseth, announcer at WILs Va., joins WPEN Philadelphia as sports George Baylie, voice of American Lansing, Mich., named operations man- director. Automobile Association traffic reports ager. Bill McCormick, WBNS -TV Columbus, in Philadelphia on wtso, that city, traffic Scott Regen, announcer at WHB Kan- Ohio, appointed staff announcer. named full time report coordi- sas City, Mo., and Dick Purtan, announcer at wsAI Cincinnati, named announcers at WKNR Detroit. WROCITV Ben Wickham, sta- 8 tion services manager ROCHESTER of Television Informa- tion Office, New York, named general sales manager for MGM - TV, that city. Mr. We make Wickham served as \. MORE general manager of Mr. Wickham WJW -TV Cleveland, IMPRESSIONS and as national sales manager of Show - than the Inc., program distribution \u\, corporation FBI firm.

Noel Kelly, announcer at KSON San Represented by Diego, named program director. Edward Petry & Co., Inc. niCRAFT STATIONS Bill Corder, production manager at R' WS-N TV -AM -FMFM Steubenville, WRCB -N Chattanooga, WRDW-TV Augusta wzzM -Tv Grand Rapids, Mich., named WROC- N -AM -FM Rochester, WPIT -AM -FM Pittsburgh, WSOL Tampa, WWOL Buffalo program manager.

BROADCASTING, August 9, 1965 75 nator for station. Michigan State University's audio -visual Tom Shea, product manager in charge center since 1952, East Lansing, Mich., of closed- circuit television systems and William Dennis Lynch Jr., news di- named director of school's new Instruc- master antenna television systems at rector at KANU(FM) Lawrence, Kan., tional Media Center. Blonder- Tongue Laboratories Inc., New- noncommercial, at University of Kansas, ark, J., named sales of dis- named to staff of WroP News, news N. manager tributor sales division of Jerrold Elec- arm of WTOP- AM -FM -TV Washington. EQUIPMENT & ENGINEERING tronics, Philadelphia. Ken Peters Dick Phillips, and Dick Howard R. Immekus, chief engineer with Franklin R. Valentine Jr., with Char- Gance, meteorologists Weather at KABL San Francisco, since 1959, les A. Sammons and National Trans - Forecast Inc., Cleveland, join WERE, named chief engineer at xcas, replacing Video, Dallas, named general counsel that city, as full -time forecasters for Alan N. Cormack, who retires later this of Unicorn Inc., manufacturer of com- Cleveland area. year. munity antenna television systems, New John Hart, manager- correspondent of Leonard Bubak, engineer at KWAL York. CBS -owned TV stations' Washington Osburn. Idaho, joins KULR -TV Billings, bureau, named CBS News correspond- Mont., as engineer- director. William Bresnan, constructor and ent, that city. He will cover Capitol chief engineer of Rochester Video, com- Hill for CBS radio and TV networks. Harold G. Peery, transmitter engineer munity antenna system, Rochester, in charge of KNX Angeles, retires George Reading, newsman at KMOX -TV Los Minn., named VP in charge of engi- St. Louis, succeeds Mr. Hart in Wash- after 28 years. neering at American Cablevision Co., ington position. James M. Leahy, controller of CBS Beverly Hills, Calif. Laboratories, Stamford, Conn., named ALLIED FIELDS VP for administration. FANFARE Bernard J. Karluk, controller of Pan - Dr. Stanley T. Donner, director of elyte Industrial Division of Thiokol Neil J. Aslin, promotion and adver- radio -TV at Stanford University, Stan- Chemical Corp., Trenton, N. J., named tising manager, WTCN -Tv Minneapolis, ford. Calif., named chairman of new controller of Jerrold Corp., Philadelphia. named to promotion staff at WINS New department of radio -TV and film at Charles Lipow, with Birns & Sawyer York. University of Texas, Austin. Cine Equipment Co., Los Angeles, Inez Aimee, sales promotion director, Edwin G. Richter Jr., former part named director of advertising and public McGavren -Guild Co., New York, named owner and general manager of KGUN -TV relations for Colortran Industries, Bur- to newly created post as research and Tucson, Ariz., named VP of R. C. Cris - bank, Calif. sales promotion director of WMCA New 1er & Co., Cincinnati -based brokers spe- Dan Dillon, chief transmitter engi- York. cializing in radio -TV properties. neer at KBLA Los Angeles, named chief Patricia Fitzgerald, with McDermott Dr. Charles F. Schuller, director of engineer at KTI.N Denver. Co., Los Angeles, for three years, named head of talent division of United Public Relations, that city. William D. Forrester, chief of public in Synonyms... in TV and Radio .. . relations team for American Export - Isbrandtsen Lines' nuclear ship Savan- IT'S nah, named account executive for public relations department at Cunningham & Walsh Inc., New York. Frank Little, director of press infor- BROADCASTING mation and promotion for ABC-TV News, joins McFadden, Strauss, Eddy & Irwin, New York, as account execu- YEARBOOK! tive. it's Roget's Thesaurus Lee Vann, with Chun King Corp., Duluth, Minn., since 1961, named VP, Finding the right word is the first principle formed. The 1966 BROADCASTING public relations. He also continues as of being articulate. Respected (esteemed, YEARBOOK -covering both TV and radio executive assistant to company Presi- venerable) and time- honored, authorita- -will be on their desks in December (and dent Jeno F. Paulucci. tive (reliable, accurate, informative) fit- a full 12 months thereafter). They'll find it tingly describe Roget's Thesaurus, famous Phil Wilson, news director more valuable than ever ... a veritable and edi- reference book of synonyms and antonyms. thesaurus* of information on every aspect torial writer at WANE -AM -TV Fort In the business world of television and of broadcast advertising. If you have a Wayne, Ind., resigns to become public radio, they apply just as fittingly to -radio information manager of General Tele- BROADCASTING YEARBOOK, the most message for people who make TV complete and dependable reference vol- decisions, here's THE forum wherein to phone Co. of Indiana.

speak up! Final Oct. I ume for busy people in broadcast adver- deadline: (or- Harold E. Abramson, West Coast tising. To them, finding the right facts is for proofs-Sept. 21). Reserve the posi- public relations director for American the first profitably in- tion you want NOW before it's gone! principle of being National Red Cross, Hollywood, joins 'The Creeks had words for almost everything. "Thesaurus" Mann Scharf & Co., Los Angeles pub- m--n a treasury or storehouse; the 1966 BROADCASTING YEARBOOK is a treasure -trove of facts. Get it? lic relations firm, in charge of corporate and financial clients. Edward Shaw and Martin Roberts 1135 DeSales Street, N.W. have formed their own public relations firm, Shaw & Roberts, at 420 North Washington, D. C. 20036 g' Broadcasting Camden Drive, Beverly Hills, Calif. 90210. Telephone is 274 -8307.

76 (FATES & FORTUNES) BROADCASTING, August 9, 1965 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, July manager of International production opera- kc, 1 kw -D. P.O. address Cozad. Estimated tions for Time -Life Broadcast Inc. Ann. construction cost $20,000; first year op- 29 through Aug. 4 and based on filings, July 19. erating cost $40,000; revenue $48.000. Prin- cipals: Kermit G. Kath and Eugene H. Dodds authorizations and other actions of the (each 15 %), D. L. Dodds (10 %), Kenneth W. FCC during that period. Existing TV stations Muirhead, Francis W. Hunt, Harold G. Arehart, Carroll D. Winegar, Emil M. This department includes data on new ACTIONS BY FCC Swanda Jr., C. W. Hoffman, Wayne A. in stations, Davis, Leo W. Harkness, Herman V. Han- stations, changes existing By decision, commission (1) denied ap- sen, Frank H. Miller, William P. Trusdale, ownership changes, hearing cases, rules plication of Harry Wallerstein, receiver, and Dale W. Reynolds (each 5 %). Mr. Kath Television Co. of America Inc., for renewal is sole owner of KGOS Torrington, Wyo., and standards changes, routine roundup of license of KSHO -TV (ch. 13) Las Vegas, and holds interest in KOLR Sterling, Colo., of other commission activity. (2) dismissed applications for assignment other principals have no broadcast in- of license from receiver in bankruptcy to terests at present, although Messrs. Dodds Abbreviations: Ann. -announced. ant. -an- Television Co. of America Inc. and trans- had 27% and 26 %, respectively, of KOLR. tenna. aur.- aural. CATV -community an- fer of control of Nevada Broadcasters' Action July 29. tenna television. CH- critical hours. CP- Fund Inc. (holding company of Television construction permit. D-day. DA- direction- Co. of America) from Reed R. Maxfield, Item below is rerun of grant that ap- al antenna. ERP- effective radiated power. Carl A. Hulbert, Robert W. Hughes and peared in BROADCASTING, July 19. Listed kc- kilocycles. kw- kilowatts. LS -local sun- Alex Gold to Arthur Powell Williams, and below is change in stockholders and new set. mc- megacycles. mod. -modification. N (3) directed Harry Wallerstein to cease post office address: -night. SCA- subsidiary communications operation of KSHO -TV on Sept. 26, unless authorization. SH- specified hours. SSA - licensee appeals for reconsideration or to Daingerfield, Tex. -Beamon Advertising special service authorization. STA- special court, in which case cessation of operation Inc. Granted CP for new AM on 1560 kc, will be deferred until 60 days after final 1 kw, D. P.O. address Box 372, Daingerfield. temporary authorization. trans.-transmitter. disposition of such petitions or appeals. Estimated construction cost $36,864; first UHF -ultra high frequency. unl.- unlimited Except as modified by rulings on excep- year operating cost $28,000: revenue $36,000. hours. VHF -very high frequency. vis.- tions. commission adopted findings of fact Principals: Charles W. Monk (50 %), W. L. visual. w- watts. *-educational. and conclusions in Nov. 12, 1964, initial Means, G. L. Brogoitti, A. C. Anderson and decision. Applications were placed in hear- T. R. Florey Jr. (each 10 %) and others. ing because of indicated unauthorized Mr. Monk is sales manager of KOCA Kil- transfers of control, failure to file required gore, Tex.; Mr. Means is banker; Mr. New TV stations related information and making erroneous Brogoitti Is grocer; Mr. Anderson is manu- reports. Commissioner Lee dissented and facturer, and Mr. Florey is attorney. Action BY FCC issued statement: Commissioner Cox not July 1. ACTIONS participating. Action July 28. *Little Rock, Ark. -Arkansas Educational APPLICATIONS WCSH -TV Portland, Me. Waived sec. Television Commission. Granted CP for new - Lillington, N. Walter Lynwood John- 2 (54 -60 mc); ERP 100 73.636(a)(1) of overlap rules and granted C.- TV on VHF channel 1190 Ice, 1 250 CH, D. ad- 20 above aver- modification of CP to change trans. site son. kw, w P.O. kw vis., kw aur. Ant. height dress Box 331, Lillington. Estimated con- age terrain 1,780 feet, above ground 936.5 and increase ant. height to 2,000 feet; condition. Commissioner Lee abstained from struction cost $15,000: first year operating feet. P.O. address c/o Thurl E. Tom Tyler. cost $33,000; revenue Mr. Johnson 1010 West Third Street, Little Rock. Esti- voting. Chairman Henry dissented and is- $35,000. sued statement in which Commissioner Cox is masonry and building contractor in mated construction cost $827,971; first year Lillington. Ann. July 19. operating cost $220,500. Studio location concurred. Action July 14. Little Rock, trans. location Jefferson 12" Williamsburg, Va.- Virginia Broadcasters. Springs. Geographic coordinates 34° 22' NEW CALL LETTERS ASSIGNED 1110 kc, 250 w, D. P.O. address 108 Ripley north latitude, 92° 10' 07" west longitude. Estimated type ant. RCA WCFT-TV Tuscaloosa. Ala. -Chapman Road, Williamsburg. construction Type trans. RCA TT -25CL, Television of Tuscaloosa Inc. cost $28,499; first year operating cost $39,- TF -SCL. Legal counsel John C. Doerfer. 600: revenue $48,000. Principals: Kenneth S. consulting engineer Willis C. Beecher, both KITR(TV) San Bernardino, Calif. -The Bradby and Gilbert L. Granger (each 50 %). Washington. Principals: board of commis- Mapel Chapel. Mr. Granger is CPA. Mr. Bradby is adver- sioners. Action July 28. KHAW -TV Hilo. Hawaii -Radio Hono- tising manager of Virginia Gazette and lulu Ltd. Changed from KALU(TV). was chief engineer for WBCI -AM -FM Wil- Fort Pierce, Fla. -Indian River Television liamsburg. Ann. July 26. Inc. Granted CP for new TV on UHF chan- KHON -TV Honolulu -Radio Honolulu nel 34: ERP 5.62 kw vis.. 1.12 kw aur. Ant. Ltd. Changed from KONA(TV). height above average terrain 487 feet. 475.5 WISU -TV Terre Haute, Ind. -Indiana feet above ground. P.O. address 125 South State University. Existing AM stations Second Street, Fort Pierce. Estimated con- KTWU(TV) Topeka, Kan.- Washburn ACTION BY FCC struction cost $106,400; first year operating University of Topeka. cost $132,000: revenue $135,000. Geographic WEMT(TV) Bangor. Me. Downeast By decision, commission removed from coordinates 27° 32' 46" north latitude. 80° Television - hearing application of Noble Broadcasting 22' 08" west longitude. Studio and trans. Inc. Corp. for renewal of license of WILD locations both Fort Pierce. Type trans. RCA KLNE -TV Lexington, Neb.- Nebraska Boston, terminated proceeding in Doc. TTU -1B, type ant. CO -EL CO -18UD. Legal Educational Television Commission. 15232, ordered application held in abeyance, counsel David McCain, Fort Pierce: con- WITA -TV San Juan, P. R.- Electronic and directed Noble to update such appli- sulting engineer R. M. Chamberlin, Vero Enterprises Inc. cation by filing new renewal application Beach, Fla. Principals: John P. Beacom prior to Jan. 1, 1966. Chairman Henry dis- (45 %), William E. Minshall (30 %). Ruhl W. sented and issued statement: Commissioner Koblegard and Rupert N. Koblegard Jr. New AM stations Bartley dissented; Commissioner Cox not (each 12.5 %). Mr. Beacom has 50% interest participating. Decision modified Dec. 11, in WDTV(TV) Weston, W. Va.: 40% interest ACTIONS BY FCC 1964, initial decision which would grant li- in WVVW Grafton, W. Va., and 50% interest Cozad, Neb.- Dawson County Broadcast- cense renewal. Commission concluded that in WBUT -AM -FM Butler, Pa. Mr. Minshall ing Corp. Granted CP for new AM on 1580 there was lack of adequate control over has 25% interest in KREK Sapulpa, Okla. Commissioner Bartley and Cox dissented and issued statement. Action July 28. APPLICATION Memphis -Gamma Television Corp. UHF channel 24 (530 -536 mc); ERP 240 kw vis.. EDWIN TORNBERG 48 kw aur. Ant. height above average terrain 564 feet, above ground 580 feet. P.O. address c/o Albert G. Hartigan, Barnfield Road. Rowayton, Conn. Estimated construc- & COMPANY, INC. tion cost $342,800; first year operating cost $250,000: revenue $330,000. Studio and trans. locations both Memphis. Geographic coordinates 35° 08' 52" north latitude. 90° 03' 04" west longitude. Type trans. RCA TTU- 10A, type ant. RCA TFU -25G. Legal counsel Negotiators For The Purchase And Sale Of Welch & Morgan; consulting engineer David L. Steel, both Washington. Principals: Al- Radio And TV Stations CATV bert G. Hartigan (10.34 %), Frank N. Merk- lein (10.34 %). Warren E. Eaton, Thomas M. Appraisers Financial Advisors Flanagan, James S. Troy, I. Richer Mitchell, H. - William Smith Jr., Robert L. O'Neil New York East 42nd St., New York 17, N. Y. MU 7.4242 Butler, Anthony Widmann (each 8.90 %), -60 Elsie E. Allen (10.34 %) and Sunstand Inc. West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 (20.88 %). Principals also own Omicron Tele- Washington -711 14th St., N.W., Washington, D.C. Dl 7 -8531 vision Corp. applicant for new UHF TV in Orlando, Fla. Mr. Hartigan has 5% interest in applicant for new VHF TV on channel 9 in Syracuse, N. Y. Mr. Merklein is presently

BROADCASTING, August 9, 1965 77 WILD's foreign language programs, that William H. Fox, R. C. Fennell, J. B. Clark- signment of license from WWDC Inc., licensee failed to file time- brokerage con- son, Cornelius G. Bass Sr., William E. owned by Leslie Katz, Richard Katz, Ruth tracts, that certain announcements publi- Jenkinson, Isadore E. Goldstein, John C. Strouse (each 31.08 %) and Ben Strouse cized lottery, and that numerous misstate- Flager and Gary C. Meares (each 11'4 %). (6.76 %), to Crosley Broadcasting Corp., ments were made in responses to commis- Santee Broadcasting owns WDKD Kings- owned by Avco Corp., publicly owned cor- sion inquiries. However, commission recog- tree. Principals also have nonbroadcast poration. Major stockholders in Avco are nized that much of licensee's difficulties business interests in Kingstree and vicinity. Merrill, Lynch, Pierce, Fenner & Smith resulted from its virtually bankrupt condi- Ann. July 26. (4.3 %), Investors Stock Fund Inc. (1.823 %), tion from 1960 until about 1964. In di- Charles Town, W. Va. -WXVA Broadcast- Perc & Co. (1.823 %), Cudd & Co. (1.67 %), recting Noble to file new application, Edal & Co. (1.48 %) and others. President ing Corp. 98.3 mc, channel 252, 3 kw. Ant. is T. commission noted: "We shall then be in height above average terrain 111 feet. P.O. of Crosley John Murphy. Crosley owns position to determine whether grant of address 118 North George Street, Charles WLW and WLWT(TV) Cincinnati. Ohio; renewal of license for station is warranted Town. Estimated construction cost $13,087; WLWC(TV) Columbus, Ohio; WLWD(TV) We shall study licensee's recent per- first year operating cost $4,900; revenue Dayton, Ohio, and WLW(TV) Indianapolis. formance and proposals for future opera- $7,500. Principal: Arthur W. Arundel (100 %). Commissioner Bartley dissented and issued tion in light of its conduct during past Mr. Arundel owns WAVA -AM -FM Arling- statement. Action July 28. five years...." Action July 28. ton, Va.; WARR -FM Warrenton, Va.; has WPKE -AM-FM Pikesville, Ky.- Granted 50% interest in WKUK Virginia Beach, Va.; transfer of control of licensee corporation, NEW CALL LETTERS ASSIGNED 10% interest in WHAG -AM -FM Halfway, East Kentucky Broadcasting Corp., from KMCL McCall, Idaho -Valley County Md., and 100% interest in WXVA Charles William M. Whitaker and J. Earl McBrayer Broadcasting. Town. Ann. July 26. (each 3354% before, none after), to Walter WNIR New Albany, Ind.-M. R. Lank- E. May (3354% before, 50% after), Herman ford Broadcasting Co. Existing FM stations G. Dotson, Hobart C. Johnson, Henry D. WKCU Corinth, Miss. - Progressive Stratton, T. Thelmer Colley and Charles D. Broadcasting Co. NEW CALL LETTERS ASSIGNED Roberts (each none before, 10% after). Con- WNYR Rochester. N. Y.- Malrite Inc. sideration $100,000. Mr. Dotson has interest Changed from WRVM. KJLH Long Beach, Calif. -John Lemar in WNRG -AM -FM Grundy, Va.; WCPM WRNC Raleigh, N. C.- Raleigh Radio Hill. Changed from KILB. Cumberland, Ky., and WFTG London, Ky. Co. Changed from WRAL. KOYA Ontario. Calif. -WCBC -TV Inc. Action July 28. WLEY Cayey, P. R. -Ponce Broadcast- Changed from KASK -FM. ing Corp. WQIK -FM Jacksonville, Fla. -Rowland WREB Holyoke, Mass. -Granted assign- Broadcasting Inc. Changed from WALZ -FM. ment of license from Don Hancock Broad- WXLI -FM Dublin, Ga.- Laurens County casting Inc., owned by Donald T. Hancock New FM stations Broadcasting Co. (99.8 %), Russell Davenport (0.1 %) and WDBQ -FM Dubuque, Iowa- Dubuque Donald T. Hancock Jr. (0.1 %), to Algonquin ACTION BY FCC Broadcasting Co. Broadcasting Corp., owned by Donald H. Charleston, W. Va. -WCH S -AM -TV Corp. KXIC -FM Iowa City- Johnson County Kingsley, Paul R. Romeo, Frank Thome, Granted CP for new FM on 96.1 mc, chan- Broadcasting Corp. Richard H. Ballet, Gregory J. Montalbano, nel 241, 15.8 kw. Ant. height above average WMBN -FM Petoskey, Mich.- Midwest- Robert A. Belmonte, Joseph J. Alfano Jr. terrain 800 feet. P.O. address 414 French ern Broadcasting Co. and Arthur L. Ahlman (each 1254 %). Con- Street, Wilmington, Del. Estimated con- WCUE -FM Akron, Ohio -WCUE Radio sideration $198,000. Mr. Alfano and Mr. struction cost $32,350: first year operating Inc. Changed from WCUF. Kingsley are sales representatives for cost $50,000; revenue $36,000. Applicant is WMOA -FM Marietta, Ohio -Marietta WKOX -AM -FM Framingham, Mass. Action licensee of WCHS -AM -TV Charleston. Ac- Broadcasting Co. July 29. tion July 28. WIBF -FM Jenkintown, Pa. - WIRE' Broadcasting Co. Changed from WIBF. WQTE Monroe, Mich.-Granted transfer APPLICATIONS WRLC Palmyra, Pa.-Harrisburg Broad- of control of licensee corporation, 560 Broad- casting Corp. Changed from WJWR. casting Corp., from Brink Family group Colorado Springs -Pikes Peak Broadcast- WBRU Providence, R. I. -Brown Broad - (56.25% before, 48% after) to Richard E. ing Co. 95.1 mc, channel 236, 30.75 kw. Ant. casting Service Inc. Changed from WPFM. Jones (43.75% before, 48% after) and Public height above average terrain 2,121 feet. WBHT -FM Brownsville, Tex.- Browns- Bank (2% after). Consideration $6,250. Ac- P.O. address Box 1457, Colorado Springs. ville Broadcasting Co. tion Aug. 3. Estimated construction cost $45,166; first WORM -FM Savannah, Tenn. -Savannah year operating cost $32,500: revenue $22,500. Broadcasting Service Inc. WGLI -FM Babylon, N. Y.- Granted as- Principals: Harry W. Hoth Jr. (76.8 %), es- KMUL -FM Muleshoe, Tex. Sta- signment license of William J. Gregory (21.09 %) and -Radio FriendlyF Frost Inc. (100%), to WGSM tate tion KMUL. Radio others. Pikes Peak owns KRDO Colorado KPLT Paris. Tex. Inc. Inc., owned by Peter A. Bordes and Springs. Ann. July 27. -KPLT Joseph L. Rosenmiller. Consideration $90,- WNAM -FM Neenah -Menasha, Wis. - 000. Messrs. Bordes and Rosenmiller have Rock Valley, Iowa -Rock Valley Christian WNAM Inc. controlling interest in WCTC-AM -FM New Broadcasting Association. 88.1 mc, channel WMKC Oshkosh, Wis. -Kimball Broad- Brunswick, N. J., and WESO Southbridge. 201, 10 w. Ant. height above average terrain casting Inc. Mass. WGSM Radio was formed to pur- 160 feet. P.O. address c/o J. E. Vande Kerk, chase WGSM Huntington, N. Y. Action Aug. 1712 17th Street. Rock Valley, Iowa. Esti- changes 2. mated construction cost $3,855: first year Ownership of operating cost $1,000. Principals: board BY FCC WOLF Syracuse, N. Y.- Granted assign- directors. Charles Kooima, president. Rock ACTIONS ment of license from Ivy Broadcasting Inc., Valley Christian is nonprofit Christian as- KHSJ -AM -FM Hemet, Calif.- Granted as- owned by Ellis E. Erdman (41.02 %). Janice sociation. Ann. July 26. signment of license from Robert T. Griffin, B. Abbott (15.39 %), George Abbott (15.39 %). Bismarck. N. D. -Meyer Broadcasting Co. Paul O. Sprague and Robert T. Griffin d/b Phebe W. Erdman (11.38 %) and others, to 92.9 mc, channel 225, 26.79 kw. Ant. height as Ramona Broadcasting Co., to Ramona WOLF Broadcasting Service Inc., owned by above average terrain 607 feet. P.O. address Broadcasting Co., owned by Frances K. John S. Riggs (51 %) and Mr. Erdman 2001 Fourth Street, Bismarck. Estimated Hughes (25 %), Bonnie Jean Newsome, as (49). Consideration $300,000. Mr. Riggs owns construction cost $24,211; first year op- custodian for Carol Anne Newsome and WELM Elmira, N. Y. Mr. Erdman has erating cost $15,000: revenue $12,500. Prin- Robin Louise Newsome (each 25 %) and 41.02% interest in WJIV(FM) Cherry Valley cipals: Marietta M. Ekberg (99.2 %) and Garet H. Hughes (25 %). Consideration $100; Township, WOIV(FM) Deruyter Township, William A. Ekberg (0.8 %). Meyer Broad- 000. Action July 29. WEIV(FM) Ithaca, WMIV(FM) South Bris- casting owns KFYR Bismarck. Ann. July 26. WFIF Milford, Conn -Granted assign- tol Township, and WBIV(FM) Wethers- Kingstree. S. C.- Santee Broadcasting Inc. ment of CP from Blair A. Walliser tr /as field Township, all New York, which are 100.1 mc, channel 261, 3 kw. Ant. height Milford Broadcasting Co., to Colonial Broad- currently seeking assignment to Chenor above average terrain 203 feet. P.O. address casting Inc., owned by Mr. Walliser. No Communications Inc. Action Aug. 3. Box 393. Kingstree. Estimated construction financial consideration, transaction of in- WPGH(FM) Pittsburgh, Pa.- Granted as- cost $15,978: first year operating cost and corporation. Action Aug. 3. signment of CP from Nemco Broadcasting revenue not listed. Principals: Basil Ward, WWDC -AM -FM Washington- Granted as- Corp., owned by Merle H. and Ophelia L. Miller (each 50 %), to Gateway Broadcast- ing Enterprises Inc., owned by Nelson L. Goldberg (25 %), Burstein Co. pension trust (20 %), Irwon S. Terrier (10%). Jerry D. Silverman (10 %) and others. Consideration $8,038. Mr. Goldberg is general manager of WKPA and WYDD(FM) New Kensington, Pa., which is owned by Gateway Broadcast- ing. Conditioned that assignee surrender license for WYDD upon beginning program test of WPGH. Action Aug. 2. WMAX Yankton, S. D.- Granted assignment of license from Peoples Broadcasting Corp., Herbert E. Evans, president, to Area - wide Communications Inc., owned by Red Owl Stores Inc. (100 %). Consideration $1.45 United Press International news produces! million. Red Owl Stores owns KRSI -AM -FM St. Louis Park. Minn., through subsidiary Radio Suburbia Inc. which is also applicant for new AM in Superior, Wis. Action July 29. KYOK Houston - Granted acquisition of negative control of licensee corporation. KYOK Inc., by Jules J. Paglin and Stanley W. Ray Jr. (each 49.18% before, 50% after), through sale of stock to licensee corporation by Edward J. Prendergast (1.64% before, none after). Consideration $6,500. Mr. Prendergast has recently pur- chased KAOK Lake Charles, La. Messrs.

78 (FOR THE RECORD) BROADCASTING, August 9, 1965 Pa lin and Ray also own WBOK New Waterman (10 %). Consideration $1.5 mil- licenses of WDMG Douglas, Ga., and WMEN Orleans: WXOK Baton Rouge: WGOK lion. Waterman Broadcasting owns WAAB- Tallahassee, Fla., respectively, and (3) Mobile. Ala., and WLOK Memphis. Action AM-FM Worcester, Mass.. and has Vol in- p by July 29. terest in applicant for new TV on channel 5 on 970nggkc I. kw, DÄ in Jacksonville, Fla. in Boston. Ann. July 26. Action Aug. 2. KECK Odessa, Tex.- Granted assignment KRRV Sherman Tex. -Seeks assignment Hearing Examiner Chester F. Naumo- of license from Radio Industries Inc., owned Mc- wicz Jr. issued initial decision looking to- by Betty Nedow (100 %) to High Sky Broad- of license from William W. Phelps, to ward granting application of Parish Broad- D. L. Adcock (100 %). Dunn Inc., owned by W. Glenn and Valle AM 1110 kc. casters Inc., owned by R. (55 %) and Jerry E. and Reta F. casting Co. for new daytime on $84,000 Duncan 1 29. Consideration $100,008 and covenant McGovern (45 %). Consideration $220,000. kw, in Franklinton, La. Action July not to compete. Mr. Adcock had 33)5% in- Mr. Duncan was employed at KLIF Dallas terest in KRIG Odessa. Action July 30. while Mr. McGovern was employed at OTHER ACTIONS KUTI Yakima, Wash.- Granted transfer of KUMV -TV Williston, N. D. Ann. July 30. control of license corporation, Yakima Val- In consolidated oral argument to be ley Radio Inc., from H. G. Wells Jr., David KITE Terrell Hills, Tex. -Seeks assign- held Oct. 1 before commission en banc on 1'IcKay and Wells Fargo Bank, as executor ment of license from KITE Broadcasting 307(b) policy questions involved in court Co., owned by Trigg- Vaughn Stations Inc. of appeals June 17 remand of Monroeville - of estate of Hubert Q. Joucken, to KUTI C. Vaughn (30.63 %) Communications Inc., owned by C. Loaf which is owned by Jack Miners AM case, commission granted joint and Cecil L. Trigg (20.27 %) and others, to request by Goodman -Todman Broadcast- Smith. Clarence Jensen (each 25.5 %), Ralph Inc. No W. G. Wyckoff Jr. (24 %), Roderick D. Trigg- Vaughn Stations financial ing Inc. et. al., to extent of extending Walter, L. 12 %) consideration, transaction of asset transfer. time for filing briefs from Aug. 9 to Helen Walter (each and Ann. 22. 23 Aug. 23 to Karl F. Kimmel (1 %). Consideration $108,- July Aug. and reply briefs from 268. R. D. Walter has 12.5% interest in KFIZ Fond du Lac, Wis.-Seeks acquisi- Aug. 30 in Costa -Mesa -Newport Beach, KBBR North Bend, Ore., and Mr. Wyckoff tion of positive control of licensee corpora- Calif., proceeding. Action Aug. 2. is attorney. Others have business interests tion, KFIZ Broadcasting Co., by Louis A. By separate orders in light of above in North Bend. Action July 28. Lange (0.7% before, 23.6% after as individ- action, commission on own motion, extended ual and 36.2% before and after as trustee), filing dates to those above in Matawan- through distribution of stock by Henry J. Somerville-Elizabeth, N. J. and Monroeville - APPLICATIONS Borne (22.9% before, none after), executor Ambridge- Aliquippa, Pa., proceedings which KMYC and KRFD(FM) Marysville, Calif. of estate of Charles F. Coffman. No finan- are consolidated in Oct. 1 oral argument. -Seeks transfer of control of licensee cor- cial consideration. Mr. Lange is beneficiary Commissioner Cox not participating. Action poration, California First Corp.. from Wil- under will of Mr. Coffman. Ann. July 26. August 2. liam T. Stubblefield (100% before, none By report and order in Doc. 15691, corn- KSGT Jackson, Wyo. -Seeks assignment mission deleted commercial channel 9 from after). to Frank Oxatart (100% after). Con- Radio sideration $1. and $10.000 in cash and $20,000 of license from Snake River and Hot Springs and assigned it for noncommer- note to Television Inc., owned by Alfred Shumate cial educational use at Arkadelphia, Ark. to Mr. Stubblefield satisfy outstand- (99.3 %), May-Floyd Shumate (0.4 %) and This will provide additional VHF educa- ing obligations against California First. Ann. M. July 22. Lida Sinex (0.3 %), to J -G -J Corp., tional service needed by Arkansas Educa- owned by Julius M. Lytton (33 %), Glen A. tional Television Commission. Hot Springs WKRW Cartersville, Ga. -Seeks assign- Jordan (33 %), Jack Schroeder (33 %) and retains reserved Channel 43 and commer- ment of license from James M. Wilder, Robert Ranck (1 %). Consideration $40,000. cial Channel 56. Commissioners Bartley and Don H. Kordecki and Ralph D. Ruff d/b as Messrs. Lytton, Renck and Schroeder are Wadsworth dissented. Action July 28. Bartow County Broadcasters Co., to Bartow attorneys. Ann. July 26. Commission invited comments to pro- Radio Corp., owned by R. J. Cullens, J. C. posed rulemaking looking toward deleting Nelson (each 25.5 %). R, D. Ruff and Don channel 8 from Brookings and adding that H. Kordecki (each 24.5 %). Consideration Hearing cases channel to Medford, Ore., either for com- $35.000. Mr. Cullens is attorney. Mr. Nelson mercial use as petitioned for by T & R owns farm and has other business interests INITIAL DECISIONS Broadcasters Inc. or alternatively, for edu- in Cartersville. Ann. July 22. Hearing Examiner Charles J. Frederick cational use as requested by Oregon State WLBK -AM -FM De Kalb, Dl. -Seeks trans- issued initial decision looking toward (1) Board of Higher Education. Action July 28. fer of control of licensee corporation, De not revoking license of Radio Station WTIF Commission addressed letter to Cali- Kalb Radio Studios Inc., from George C. Inc. (of which C. N. Todd is majority stock- fornia Broadcasters Association concerning and Genevieve C. Biggar (100% holder), for WTIF Tifton, Ga.; (2) granting sponsorship identification in connection with before, applications of WDMG Inc. and WMEN Inc. California State Fair and Exposition. Com- none after), to Jerome F. Cerny (100% renewal missioners Lee and Cox dissented. Action after). Consideration $230,000. Mr. Cerny (owned by B. F. J. Timm) for of was 50% owner of WJOL Joliet, Ill. Ann. July 22. KYED Burlington, Iowa -Seeks assignment of CP from Robert W. Sudbrink and Margareta S. Sudbrink d,b as Des Moines County Broadcasting Co., to Des Moines County Broadcasters Inc., owned by Robert W. Sudbrink (75% ) and Margareta S. Sud- brink (25 %). No financial consideration. transaction of incorporation. Ann. July 22. WCEM Cambridge. Md. -Seeks assignment of license from Shore Broadcasting Co., owned by G. P. Richard (100 %). to WCEM Inc.. owned by Samuel M. Cannon Jr.. Philip G. D'Adamo, Charles E. Edmondson, NORTRONICS REPLACEMENT HEADS Alice M. Foxwell. Dr. Lawrence Maryanov, Jon B. Richardson, Dr. Russell P. Smith Jr., Russell Tyler, F. P. Williamson, Ed- -- FOR AMPEX mund W. Woolfolk and G. P. Richards (each INSTALL 10 %). Consideration $250.000. Messrs. Can- NORTRONICS non. D'Adamo, Foxwell and Richards have OLD AMPEX REPLACEMENT been connected with operation of WCEM. MEAD REMOVED HOAR RECORDERS! others have nonbroadcast business interests in Cambridge and vicinity. Ann. July 27. KLIN Lincoln. Neb. -Seeks relinquish- ment of negative control of licensee corporation. Shurtleff- Schorr Broadcasting Corp., by Paul G. Schoor Jr. and Donald OK -16 ADAPTER PERMITS FAST REPLACEMENT O. Shurtleff (each 50'", before, 38% after), through sale of stock to Jack L. Callaway (24% after). Consideration $15.800. Mr. RAPID CHANGEOVER IN TRACK STYLES! Callaway is general manager of KLIN. Ann. ... July 26. WFLR Dundee. N. Y.-Seeks assignment Now - cut costs in replacing heads on Ampex 300, 350, 400. 3000 and of license from Henry Valent tr /as Finger 3200 series professional tape recorders ... eliminate "down time "! New Lakes Broadcasting Co., to Finger Lakes Nortronics heads and QK -76 adapter equal Ampex original equipment Broadcasting Inc.. owned by Mr. Valent. performance... within of nests. No financial consideration: transaction of easily mount the shield cups Ampex head incorporation. Ann. July 21. VERSATILE - You pick the head and track style! QK -76 adapts Ampex WGAS South Gastonia, N. C. - Seeks recorders to accept Nortronics full track, 2- track, 3 or 4 channel or transfer of control of licensee corporation, 4 -track styles ... Record, Playback or Erase heads! M.G.M. Broadcasting Corp., from A. Clay FAST No waiting no of service "! Head replacements Groves (25.5% before, none after). Earle - ... units "out O. Mace (23.14 %) and Glenn F. Mace made by simply loosening set screw and disconnecting plug! You (20.59 %) will enter into voting trust giving make initial changeover ... you schedule service or maintenance! purchaser voting rights, to Boyce J. Hanna HIGHEST QUALITY - Utilizes original equipment Ampex shield cups (25.5% after and voting rights for total of plus professional quality Nortronics replacements! 69.23% of stock). Consideration $10,000. Ann. Aug. 2. Nortronics offers the largest available variety of track and channel KTSA San Antonio. Tex. -Seeks assign- styles ... widest selection of impedances and gap lengths ... greatest ment of license from Sunshine Broadcast- versatility in mounting! Write today for detailed information. ing Co., owned by McLendon Corp. which is owned by Gordon B. McLendon (49.9 %). B. R. McLendon (50%) and Dorothy M. Manning (0.1 " :1. to Waterman Broadcasting 8173 -G 10th Ave. No. Corp. of Texas, owned by Waterman Minneapolis, Minnesota 55427 Broadcasting Corp., which is owned by Bernard E. Waterman (90 %), and Edith B. 79 BROADCASTING, August 9, 1965 July 28. KULR -TV (ch. 8) Billings, Mont., condi- extend time to Aug. 3 to file reply to com- By memorandum opinion and order, tioned to program non -duplication and, ments by Broadcast Bureau in proceeding commission granted petition by Atlanta further, to outcome of proceeding in Doc. on applications for new FM's in Tupelo, Newspapers Inc., now Cox Broadcasting 15971. Commissioners Bartley and Loevinger Miss., in Doc. 15973 -4. Action July 29. Corp. (WSB Atlanta), to extent of amend- concurred in grant but dissented to im- Members Kessler, Nelson and Slone ing AM processing rule concerning channels position of conditions. Action July 28. adopted decision granting application of In- adjacent to I -A clear channels to afford Marceline Translator System, Marceline, dian River Broadcasting Co. to increase WSB same protection against adjacent -chan- Mo.- Granted CP's for five new UHF -TV daytime power of WIRA Fort Pierce, Fla., nel authorizations as I -A's on reserved translators on channel 72 to rebroadcast on 1400 kc from 250 w. to 1 kw, continued channels. Specifically, it is including 740 kc programs of KTVO (ch. 3) Kirksville, on nighttime operation with 250 w; conditions. in paragraph (b) of sec. 1.569, with same channels 74, 76 and 78 to rebroadcast pro- Feb. 1 initial decision looked toward action. restrictions also applying to 730 kc vis -a -vis grams of Kansas City WDAF-TV (ch. 4). Action July 29. 750 kc. Commission emphasized that action KCMO -TV (ch. 5) and KMBC -TV (ch. 9), does not imply that higher power will be and on channel 80 to rebroadcast programs authorized for WSB or any other clear of KOMU -TV (ch. 8) Columbia. Mo. All ACTIONS ON MOTIONS channel. That question is still under con- applications except channel 72 are subject sideration. Commissioner Bartley abstained to outcome of proceedings in Doc. 15971. By commission from voting. Action July 28. Commissioner Loevinger dissented to im- Commission granted request by Gordon By memorandum opinion and order, position of condition. Action July 28. Collins to extend time from July 30 to Aug. commission denied motion by Storer Broad- By memorandum opinion and order, 16 to file reply comments in matter of num- casting Co. (KGBS). Los Angeles, to dis- commission consolidated for hearing appli- ber of proposed changes in FM table of miss application of Donnelly C. Reeves for cation of Bowie Broadcasting Corp. for new assignments insofar as RM -770 is con- new AM on 1110 kc, 500 w, DA -1, Unl., in AM on 1340 kc at Bowie, Md., with appli- cerned regarding assignment of channel Roseville. Calif. There would be 1 my /m cation of United Broadcasting Inc. (Richard 255 to Prestonsburg, Ky. Action July 29. overlap between proposed and applicant's Eaton) for renewal of license of WOOK KAHI Auburn Calif. Applicant has filed Washington, on that frequency. In so doing By Chief Hearing Examiner amendment stating willingness to divest it granted Bowie's petition for reconsider- James D. Cunningham all interest in KAHI should Roseville ation of commission action of Feb. 3 in application be granted. Commission will returning application as unacceptable and Designated Examiner James D. Cun- continue to withhold action on Reeves ap- accepted same for filing; waived sec. ningham to preside at hearings in matter of plication pursuant to provisions of sec. 73.37(a), 1.571(c) and 1.580(c) of rules. Made revocation of license of Tinker Inc.. for 1.569 of rules concerning applications for WEBB Baltimore; WHAT Philadelphia, and WEKY Richmond, Ky.; scheduled prehear- frequencies adjacent to class I -A channels. WASA Havre de Grace, Md., parties to pro- ing conference for Sept. 14 and hearing for Action July 28. ceeding. Chairman Henry concurred in re- Sept. 30. Action August 2. Capital Cities Broadcasting Corp., Ben- sult; Commissioner Hyde dissented. Action Designated Examiner Millard F. French July 14. to preside at hearings in matter of revoca- nington and North Bennington, Vt.- Grant- tion of license of Palmetto Communications ed CP for new VHF -TV translator on chan- Corp. for Holly Hill, nel 4 to rebroadcast programs of WTEN(TV) WHHL S.C.; scheduled (ch. 10) Vail Mills, N. Y. Commissioner Lee Routine roundup prehearing conference for Sept. 15 and hear- dissented. Action July 28. ing for Sept. 30. Action August 2. ACTIONS BY REVIEW BOARD Designated Examiner James D. Cun- Riverton- Fremont TV Club Inc., River- ningham to preside at hearings in proceed- ton, Wyo.- Granted CP for new VHF -TV By memorandum opinions and orders ing on application of West Central Ohio translator on channel 4 to rebroadcast pro- denied petition by Outlet Co. (WDBO), and Broadcasters Inc. for new AM in Xenia, grams of KTWO -TV (ch. 2) Casper; condi- Clarke Broadcasting Corp. (WLOF), both Ohio; scheduled prehearing conference for tioned to program neon-duplication and, Orlando, Fla., to enlarge issues in proceed- Sept. 10 and hearing for Sept. 24. Action further, to outcome of proceeding in Doc. ing on AM application of WHOO Radio Inc. July 27. 15971. By letter, denied objection by Com- (WHOO), Orlando. Action Aug. 3. munity Television Station. operator of CATV By Hearing Examiner Basil P. Cooper system serving Riverton. Commissioners By memorandum opinion and order in Bartley and Loevinger concurred in grant proceeding on application of Southington Pursuant to agreements reached at but dissented to imposition of conditions. Broadcasters for new AM in Southington, July 30 prehearing conference in Washing- Action July 28. Conn., in Doc. 15871, granted petition by ton TV channel 50 proceeding in Doc. 16088- Meriden -Wallingford Radio Inc. (WMMW), 16092, things, further Farmers TV Association, Worland, Wyo.- Meriden, and enlarged issues to determine among other scheduled on prehearing conference for Oct. 15 and con- Granted CP for new VHF -TV translator whether (a) application contains misrep- 27 to 4 rebroadcast programs of tinued Sept. evidentiary hearing date channel to resentation of fact or fails to reveal in- to be fixed at Oct. 15 prehearing conference. formation called for in the application; (b) Action July 30. applicant's testimony given on May 25 be- Granted petition by Broadcast Bureau fore examiner included misrepresentations to extend time from July 26 to Aug. 9 to of fact or was lacking in candor; (c) there file proposed findings and from Aug. 9 to are real parties in interest to application Aug. 20 for replies in proceeding on appli- other than Fitzgerald C. Smith and, if so, cation of Prattville Broadcasting Co. for SPOTMASTER identity of each and relationship of each new AM in Prattville, Ala. Action July 26. to financing, ownership and operation of proposed station; and (d) in light of the By Hearing Examiner Thomas H. Donahue findings on issues, applicant possesses character qualifications required of commission In proceeding on applications of Victor licensee; further directed that burden of Management Inc. and Jacksonville Broad- proof and burden of going forward with casting Inc. for new FM's in Little Rock and evidence in regard to issues (a) -(c) are Jacksonville. Ark., respectively, in Doc. placed upon Meriden -Wallingford. Member 16085 -6, granted petition by Jacksonville Nelson not participating. Action Aug. 3. Broadcasting for leave to amend application to specify channel 262 in lieu of channel is By memorandum opinion and order in 239, contingent upon affirmative action by Duluth, Minn., channel 10 proceeding in review board on applicants' joint petition Doc. 15872 -4, held in abeyance further con- for approval of agreement; in event joint sideration of joint request by applicants petition is denied, petition for leave to Northland Television Corp., Central Minne- amend will be reconsidered under cause for sota Television Co. and Channel 10 Inc., for then prevailing. Action Aug. 2. approval of agreement whereby Northland grant and Central's applications would be dis- By Hearing Examiner Charles J. Frederick missed and Channel 10 application granted pending submission to review board by Formalized July 29 actidn which con- PortaPak I Channel 10 and Northland itemized state- tinued July 30 prehearing conference to ments of expenses incurred together with date to be set by later order and, on own Cartridge affidavits and other documents necessary motion, rescheduled July 30 prehearing con- to substantiate such expenses. Member Pin - ference for Sept. 9 in proceeding on appli- cock abstained from voting. Action Aug. 2. cations of Morgan Broadcasting Co. and Playback Unit Dick Broadcasting Inc. of Tennessee for By memorandum opinion and order in new FM in Knoxville, Tenn. Action Aug. 2. Your time salesmen will 1110 kc, Pasadena, Calif., area proceeding In proceeding on AM applications of wonder how they ever in Doc. 15752 et al., granted petition by Charlottesville Broadcasting Corp.o (WINA), got along without itl Broadcast Bureau and modified Issue No. 13 Charlottesville, and WBXM Broadcasting Completely self -con- to include Western Broadcasting Corp. with Inc., Springfield, Va., in Doc. 15861 -2, grant- tained and self -powered, Po taPak I offers other applicants listed in that issue to de- ed motion by Broadcast Bureau to extend wide -range response, low distortion, termine whether overlap of 2 and 25 mv/m time to Aug. 2 to file responsive pleading plays all sized cartridges anywhere and contours would occur between any of pro- to joint petition for reconsideration of posals listed and existing KSDO San Diego, examiner's July 9 oral ruling. Action July anytime. It's solid state for rugged de- in contravention of sec. 73.37 of rules, and if 27. pendability and low battery drain, and so, whether circumstances exist which recharges overnight from standard 115v would warrant waiver of that section; and By Hearing Examiner Arthur A. Gladstone ac line. Packaged in handsome stainless further directed Western to establish value On own motion. corrected in various steel with a hinged lid for easy mainte- of soil conductivity between its trans. site respects transcript of July 12 further pre - and location KSDO 2 my nance, PortaPak I weighs just 111 lbs. of /m contour by hearing conference in proceeding on appli- Vinyl carrying case optional. making measurements from proposed site cations of Associated Television Corp. and Write or wire in pertinent arc toward measured KSDO Capitol City Television Co. for new TV on for full information. 2 my /m contour. Member Nelson not par- channel 23 in St. Paul. Action July 29. ticipating. Action July 29. By Hearing Examiner W. Granted petition by Broadcast Bureau Walther Guenther to extend time to Aug. 6 to file exceptions Granted request by Broadcast Bureau to BROADCAST ELECTRONICS, INC. to initial decision in proceeding on appli- extend time from Aug. 9 to Aug. 20 to file cation of WHAS Inc. (WHAS-TV), Louis- proposed findings, and on examiner's own 5800 Brookville Road ville, Ky. Action July 29. motion, extended time from Aug. 23 to Silver Spring, Maryland Sept. 23 for replies in proceeding on applica- Granted joint request by Tupelo Broad- tion of International Panorama TV Inc. for casting Inc. and Dixie Broadcasting Inc. to new TV on channel 40 in Fontana, Calif.

80 (FOR THE RECORD) BROADCASTING, August 9, 1965 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1924 - GEORGE C. DAVIS JANSKY & BAILEY CONSULTING ENGINEERS Consulting Engineer PAUL GODLEY CO. Consulting Engineers RADIO Cr TELEVISION National Press Bldg. Upper Montclair, N. 1. 527 Munsey Bldg. Wash. 4, D. C. 2411 - 2419 M St., N.W. Pilgrim 6 -3000 STerling 3 -0111 Telephone District 7 -1205 Laboratories, Great Notch, N. I. Washington 4, D. C. Washington 37, D. C. 296 -6400 Member AFCCE Member AFCCE Member 4700E

RADIO A. D. Ring & Associates COMMERCIAL GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Engineering Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. 1710 H St., N. W. 298 -6850 Washington 5, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, D. C. WASHINGTON, D. C. 20005 Member 4700E Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET KEAR & KENNEDY GUY C. HUTCHESON & KOWALSKI CONSULTING ENGINEERS P.O. Box 808 CRestview 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 1405 G St., N.W. Republic 7 -6646 WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Washington 5, D. C. MElrose 1 -8360 ARLINGTON, Member AFCCE Member 4700E TEXAS Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONULTINC RADIO ENGINEERS Radio-Television Associate Communications-Electronics Box 68, International Airport 9208 Pl. George M. Sklom Wyoming Hiland 4-7010 901 20th St., N.W. San Francisco 28, California 19 Washington, D. C. E. Quincy St. Hickory 7 -2401 Diamond 2 -5208 KANSAS Federal 3 -1116 Riverside, III IA Chicago suburb) CITY 14, MISSOURI Member AFCOE Member 4700E Member 4.700E

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS TELEVISION and RADIO Applications and Field Engineering ENGINEERING CONSULTANTS 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 420 Taylor St. 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 San Francisco 2. Calif. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO Member AFCCE Member AFCCE Member AFCCE PR 5 -3100

MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER PETE JOHNSON CONSULTING ENGINEERS & Associates Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER Consulting Radio Engineers P. 0. Box 13287 622 Hoskins Street 436 Wyatt Bldg. Applications-Field Engineering Fort Worth, Texas Washington 5, D. C. P.O. Box 4318 342 -6281 Lufkin, Texas 1 BUtler -1551 Phone: 347 -9061 Charleston, West Virginia NEptune 4 -4242 NEptune 4 -9558 Member 4700E Member 4700E

E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR LEON CUELLAR E. E. BENHAM BROADCAST ENGINEERING and ASSOCIATES CONSULTING ENGINEER & ASSOCIATES A Division of Multronics. Inc. Consulting Engineers CONSULTANT Multronics Building Suite 207 Pima Building -85701 Cahuenga Blvd. Box 220 5712 Frederick Ave.. Rockville, Md. Phone Area Code 6021 623 -1121 3141 (a suburb of Washington) Los Angeles 28, California Coldwater, Michigan -49036 Phone. 301 427 -4666 TUCSON, ARIZONA Phone: 517- 278.6733 Member AFCCE Member NSPE HO 6 -3227

JAMES F. LAWRENCE, JR. T. W. KIRKSEY FM and TV Engineering Consultant 17 Years TV Engineering Applications and Construction TV CATV and Microwave Precision Frequency Measurements Phone 612 -935 -7131 Service Directory TELETRONIX ENGR. CO. Box 8068 55416 308 Monterey Rd. S. Pasadena, Cal. Phone 213 -682 -2792 Minneapolis, Minnesota

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE MONITORING CO. PRECISION FREQUENCY PAUL DEAN FORD To Be Seen by 100,000* Readers PRECISION FREQUENCY MEASURING SERVICE Broadcast Engineering Consultant -among them, the decision -mak- MEASUREMENTS ing owners and manag- AM -TV SPECIALISTS FOR AM -FM -TV station -FM R. R. 2, Box 50 ers, chief engineers and techni- 103 S. Market St., 445 Concord Ave., cians- applicants for am, fm, tv Lee's Summit, Mo. Cambridge 38, Mass. West Terre Haute, Indiana 47885 and facsimile facilities. 4 -3777 Phone TRowbridge 6 -2810 Phone Kansas City, Laclede Drexel 8903 *ARB Continuing Readership Study

81 BROADCASTING, August 9, 1965 Action Aug. 3. Inc.) and KMSP -TV (United Television By Hearing Examiner Elizabeth C. Smith Corrected order released July 29 in Inc.). to move trans. to new ant. farm and In proceeding on applications of Fidelity proceeding on application of Upper Michi- and increase height, granted petition by Radio Inc., Producers Inc. and WHAS Inc., gan Broadcasting Co. for license for WHDF Midwest Radio -Television Inc. and Twin for new FM's in Louisville, Ky., in Doc. Houghton, Mich., to change extended date City Area Educational Television Corp. to 16020 -2, granted petition by Fidelity Radio for filing proposed findings of fact and con- reschedule Sept. 1 date for notification of for acceptance of amendment specifying clusions of law from Aug. 10 to Aug. 16. witnesses for Sept. 21 and Sept. 22 hearing new site. Action July 29. Action Aug. 2. for Oct. 11. Action Aug. 2. In proceeding on applications of East- Granted motion by International Pano- In proceeding on applications by Min- ern Long Island Broadcasters Inc. and rama TV Inc. to correct transcript in pro- neapolis, WTCN -TV (WTCN Television Reunion Broadcasting Corp. for new FM's ceeding on application for new TV on chan- Inc.), WCCO -TV (Midwest Radio -Television in Sag Harbor and East Hampton, N. Y. nel 40 in Fontana, Calif., and on own mo- Inc.) and KMSP -TV (United Television respectively, in Doc. 16033 -4, granted tion, made certain other corrections. Action Inc.), to move trans. to new ant. form and by Reunion to change certain pro- July 29. increase height, dismissed as moot June 3 cedural dates and rescheduled Sept. 16 In proceeding on AM applications of contingent petition by Association of Max- hearing for Oct. 11. Action July 30. Emerald Broadcasting Corp. (KPIR), Eu- imum Service Telecasters Inc., to dismiss gene, and Pendleton Broadcasting Co. KMSP-TV application. Action July 27. By office of opinions and review (KUMA), Pendleton, both Oregon, and Hi- Desert Broadcasting Corp. (KDHI), Twenty - By Hearing Examiner Forest L. McClenning Granted petition by Broadcast Bureau Nine Palms Calif., in Doc. 15998 -16000, In proceeding on applications of Ocean to extend time to Aug. 20 to file oppositions granted motion by Pendleton Broadcast- County Radio Broadcasting Co., Seashore to petition for reconsideration in proceeding ing Co. for leave to amend application Broadcasting Corp. and Beach Broadcasting on AM application of Denver Area Broad- to substitute July 2 letter of credit and Corp. for new FM in Toms River, N. J.. in casters (KDAB), Arvada, Colo. Action for substitution of new endorsers of loan. Doc. 15944 -6, granted petition by Beach Aug. 3. and rejected as superfluous, letters' balance Broadcasting for leave to amend application Granted motion by Northern West Vir- sheets. Action July 28. and accepted amendment only to extent ginia Television Broadcasting Co. to extend Received in evidence WHDF exhibit 16, that withdrawal of William J. Bee from time to Aug. 6 to file response to motion affidavit of no consideration. by Upper Beach Broadcasting and transfer of stock to proceed to hearing by Citizens TV Pro- Michigan Broadcasting Co. (WHDF), Hough- interest to Edwin L. Olson and Raymond test Committee and Clarksburg Publishing ton, Mich., relating to dismissal of appli- F. McFadden are shown, and rejected Co. in matter of application of Rust Craft cation of Copper County Broadcasting Co. amendment in all other respects. Action Broadcasting Co. to assign license of WBOY- (WMPL). Hancock, Mich., formerly con- July 30. TV and auxiliaries Clarksburg, W. Va.. to solidated for hearing with Upper Michigan. IN Formalized certain agreements reached Northern West Virginia Television Broad- and closed record. By separate action. at July 28 prehearing conference in pro- July 29. on AM application of Oklahoma casting Co. Action granted WHDF request to extend time from ceeding A Aug. 10 to file findings. Press Publishing Co. (KBIX), Muskogee, Granted petition by -C Broadcasters July 30 to proposed Aug. 9 to file and extended time from Aug. 10 to Aug. 26 Okla. and specified certain procedural dates to extend time to application for replies. Action July 28. -Aug. 31 for exchange of preliminary for review of review board's decision in drafts of applicant's exhibits to be used in proceeding on its application and that of By Hearing Examiner Isadore A. Honig presentation of direct affirmative case. etc. Saul M. Miller for new AM's in Annville- Action July 29. Cleona and Kutztown. Pa., respectively. Granted petition by Secretary of Army In 1110 kc, Pasadena. Calif.. area pro- Action July 28. for leave to intervene in proceeding on ceeding in Doc. 15752 -15766, denied request application of Continental Broadcasting of of Western Broadcasting Corp. for a fur- BROADCAST ACTIONS California Inc. to change trans. site and ther prehearing conference on matters increase nighttime power of KDAY Santa pending before examiner as set forth in by Broadcast Bureau Calif. Action July 30. Monica, petition for clarification and oral argument Actions of Aug. 3 Pursuant to agreement reached at July filed by Pacific Fine Music. Inc. and joint 28 prehearing conference in proceeding on motion for continuance. Action July 27. KAVE -TV Carlsbad, N. M.- Granted CP application of Continental Broadcasting Inc. to change ERP to 100 kw vis., 10 kw aur.; for renewal of license of WNJR Newark, By Hearing Examiner change trans. location to near Artesia, N. J., (1) rescheduled Sept. 20 hearing for N. M.; change type trans. and type ant.; Oct. 11, and (2) on own motion, scheduled Chester F. Naumowicz Jr. make changes in ant. system and other further prehearing conference for Sept. 10 in In proceeding on applications of Parish equipment changes, and increase ant. height lieu of Sept. 8 as agreed on at prehearing Broadcasting Co. and Clinton Broadcasting to 1,200 feet. conference. Action July 28. Co. for new AM's in Franklinton, La., and WTAE(TV) Pittsburgh- Granted CP to respectively, in Doc. 15985- I. Kraushaar Clinton, Miss., install new alternate main trans. at main By Hearing Examiner David 6, granted petition by Parish for acceptance trans. and ant. location; reduce aur. ERP In Syracuse, N. Y., TV channel 9 proof untimely publication notice, and (2) to 20 kw, and change type aur. trans. ceeding In Doc. 14368 et al., granted peti- petition by Clinton to dismiss its applica- KREZ -TV Durango, Colo. -Granted mod. tion by Six Nations Television Corp. for tion. Action July 28. of CP to change type ant.: ERP 3.16 kw leave to amend application to revise re- vis., and 1.58 kw aur.; ant. height 460 feet. sponse to paragraph 19(b). sec. II, page 5, By Hearing Examiner Sol Schildhause WCEE -TV Freeport, 111.- Granted mod. FCC form 301, to show that one of its Afforded Big Four Broadcasting 20 of CP to change ERP to 562 kw vis., and officers, directors, and 5%, stockholder has days to take necessary steps to perfect its 85.2 kw aur.; relocation of ant. structure; acquired interests in recently filed appli- appearance or otherwise give sign that it make minor change in geographic coordi- cations for CP's for UHF -TV's in Orlando, will pursue its application for renewal of nates, and modify ant. system to provide Fla., and Memphis. Action Aug. 3. license of KMRE Anderson, Calif.; if suit- electrical beam tilt. In Duluth, Minn., TV channel 10 pro- able response is not made within that per- -4, *KLNE -TV Lexington, Neb. - Granted ceeding in Doc. 15872 granted petition iod, application will be dismissed with pre - mod. of CP to increase aur. EPR to 15.1 by Channel 10 Inc. for acceptance of judice for failure to prosecute. Action kw; change type trans. and type ant., and amendment to conform application with August 2. negotiated settlement between all appli- Pursuant to agreement reached at July correct geographic coordinates; condition. review board WTVI(TV) Charlotte, N. C.- Granted cants subject -to approval by 28 prehearing conference in proceeding on ERP 214 of settlement agreement, and further or- applicatign of Patroon Broadcasting Inc. for mod. of CP to change to kw vis., dered that in event review board may dis- renewal of license of WPTR Albany, N. Y., and 41.7 kw aur.; redescribe trans. and Channel 10 studio location; decrease ant. height to 450 prove settlement agreement, scheduled further prehearing conference feet, and make changes in ant. structure. amendment will be deemed void and of no for Sept. 3 for purpose of considering again effect. Action Aug. 2. fixing of procedural dates for trial of Following were granted extensions of specified issues. Action July 28. completion dates as shown: KREZ -TV By Hearing Examiner Jay A. Kyle Durango, Colo., to Feb. 3, 1968; WCEE -TV By Hearing Examiner Herbert Sharfman Freeport, Ill., to Feb. 3, 1966; WILL -TV Rescheduled Sept. 30 hearing confer- Urbana, Ill., to Feb. 3. 1966; WDCO -TV ence for Sept. 16 in proceeding on applica- Granted unopposed motion by Capital -_ Corp. to reschedule July 30 Cochran, Ga., to Feb. 3, 1966; WACS -TV tion of Chroniclë Publishing Co. (KRON- Broadcasting Dawson, 3, 1966: TV), San Francisco. Action Aug. 2. prehearing conference for Sept. 8 in pro- Ga., to Feb. WABW -TV In proceeding on applications by Min- ceeding on application and that of Capital Pelham, Ga., to Feb. 3, 1966; WCES -TV neapolis, WTCN -TV (WTCN Television News Inc. for new FM in Frankfort, Ky. Wrens, Ga., Feb. 3, 1966. Inc.), WCCO -TV (Midwest Radio -Television Action July 19. Actions of Aug. 2 WEMT(TV) Bangor, Me.- Granted mod. of CP to change studio location; type trans. SUBSCRIBER and type ant., and make changes in ant. system and structure; ERP 58.9 kw vis., and SERVICE ADDRESS CHANGE: Attach label here and print 11.7 kw aur.; ant. height 820 feet. Please include BROAD- WPNF Brevard, N. C.- Granted increased new address, including ZIP number, below. Changes 250 CASTING address label daytime power on 1240 kc, from w to 1 kw, continued nighttime operation with to insure immediate made every Tuesday for following Monday's issue. 250 w, and installation of new trans.; con- response whenever you ditions. WNHC write about your sub -TV New Haven, Conn. -Granted mod. of CP to change aur. ERP to 24 kw scription. Name (DA); vis. ERP 120 kw (DA); change trans. To subscribe use this location to Bethany Town, and make changes in ant. structure; ant. height 1,210 form with your pay- Company feet; condition. ment. Mark new KVEG -FM Las Vegas -Granted mod. of subscription or re- D Business CP to change ant.-trans. location; type Home trans.; decrease ERP to 27 kw, and increase new present subscrip- ant. height to 180 feet; remote control per- tion. Subscription rates mitted; condition. on page 7. City State Zip WPGH(FM) Pittsburgh-Granted extension of completion date to Jan. 2, 1966. BROADCASTING 1735 DeSales St., Washington, D. C. 20036 Actions of July 30 L Granted renewals of lioenses of follow-

82 (FOR THE RECORD) BROADCASTING, August 9, 1965 ing stations and co- pending auxiliaries: KILT Houston; KTSA San Antonio; KLIF Dallas; KNUS(FM) Dallas and KOST(FM) SUMMARY OF COMMERCIAL BROADCASTING Houston, all Texas. KGNS Laredo, Tex.- Granted increased Compiled by BROADCASTING. Aug. 4 power on 1300 kc, D, from 500 w to 1 kw; and make changes in ground system; re- ON AIR NOT ON AIR TOTAL APPLICATIONS mote control permitted; condition. Lic. CP's CP's for new stations WPIK Alexandria, Va.- Granted mod. of CP to make changes in ground and DA AM 4,040 37 71 455 systems; conditions. FM 1,331 18 246 301 Granted SCA on sub -carrier frequency TV 551' 43 117 213 of 67 kc for following FM's: WVAF Charles- ton, W. Va.; WHBC -FM Canton, Ohio; AUTHORIZED TELEVISION STATIONS WHIM -FM Providence, R. I.; WVEM Spring- field, Ill. Compiled by BROADCASTING, Aug. 4 Granted renewal of licenses of following stations and co- pending auxiliaries: VHF UHF TV KCTI Gonzales; KHHH Pampa; KSWA Graham; KVLB Cleveland; KZOL Farwell; Commercial 510' 166 676 KVOF -FM El Paso; KIII(TV) Corpus Noncommercial 59 56 115 Christi; KCTX Childress; KEBE Jackson- ville; KKAS Silsbee; KVKM -TV Monahans: COMMERCIAL STATION BOXSCORE KETX Livingston; KJBC Midland; KVKM Monahans; KVOZ Laredo; KWGN -FM Aber- Compiled by FCC, May 31, 1965 nathy; KFDX -TV Wichita Falls: KRET -TV Richardson; KDNT-AM -FM Denton; KGKL AM FM TV San Angelo; KDOK -FM Tyler, all Texas, Licensed (all on air) 3,998 1,292 559 and KBOW Butte, Mont. CP's on air (new stations) 19 41 30 WELV Ellenville, N. Y.- Granted license for AM; specify type trans., and main studio CP's not on air (new stations) 77 207 88 location and remote control point. Total authorized stations 4,094 1,540 677 WDUX Waupaca, Wis.- Granted license Applications for new stations (not in hearing) 220 189 78 covering Increase in power, installation of Applications for new stations (in hearing) 78 59 60 DA -D and new trans., change in ant. location, changes in ground system, and delete Total applications for new stations 298 248 138 remote control operation; specify type trans. Applications for major changes (not in hearing) 201 48 22 WAVY Portsmouth, Va.- Granted license Applications for major changes (in hearing) 35 3 10 covering use of old main trans. as alter- Total applications for major changes 236 51 32 nate main trans. Licenses deleted 1 0 0 KTEC(FM) Klamath Falls, Ore. -Granted license covering change, ant.-trans. and CP's deleted 2 0 0 studio location, and remote control operation. ' Does not include seven licensed stations off air. KCKN -FM Kansas City, Kan. -Granted li- Includes three noncommercial stations operating on commercial channels. cense covering increase in ERP and ant. height. WHIS -FM Bluefield, W. Va.-Granted license covering installation of vertical ant., and change in ERP and ant. height. Granted renewal of licenses of follow - Fines KQRS -FM Golden Valley, Minn.- Granted ing stations and co- pending auxiliaries: license covering installation of new ants. KGEZ Kalispell, Mont.; KGFF Shawnee. Commission ordered Palmetto Com- and new trans., and changes in ERP and Okla.; KOME Tulsa, Okla. munications Corp. to show cause why li- ant. height. cense of WHHL Holly Hill, S. C., should Actions of July 28 not be revoked for indicated ownership KKOP(FM) Redondo Beach, Calif. - WTLF(TV) Baltimore- Granted mod. of misrepresentations, failure to file financial Granted license covering change in ant. - 20 kw vis., 3.98 kw installation CP to change ERP to reports, operation without full-time opera- trans. and studio location, of aur.; change trans. and studio location; tor, and other violations. Order also consti- new trans., and change in ERP and ant. type trans. and type ant.; make changes in tutes notice of apparent liability of for- height. ant. system, and increase ant. height to feiture of $10,000 or some lesser amount if WIBF(FM) Jenkintown, Pa.- Granted li- 570 feet. entire hearing record does not warrant re- cense covering installation of new trans., KSMB(FM) Lafayette, La.- Granted mod. vocation. Commissioner Cox not partici- increase in ERP. and decrease in ant. of CP to change ant.- trans. and main studio pating. Action July 28. height; specify type trans. locations; remote control permitted. KOMO -TV Seattle- Granted CP to reduce WCMB -FM Harrisburg, Pa.- Granted mod. Rulemakings aur. ERP to 15.5 kw, modify aur. trans., of CP to change type trans. and type ant., and replace certain parts of ant. and make engineering changes. PETITIONS FOR RULEMAKING FILED WRAD -FM Radford? Va.- Granted CP to KFOX-FM Los Angeles -Granted mod. of WLKW Providence, R. I. -Radio Rhode replace expired permit for new FM. SCA to delete sub -carrier frequencies 26 Island Inc. Requests amendment of FM WPLO -FM Atlanta- Granted CP to change and 67 kc, and operate on sub -carrier fre- table of assignments to make following ant.- trans. location, install new trans. and quency of 42 kc. changes; Providence: add 261A to already present 222, 231, 238, new ant., decrease ERP to 25 kw and ant. extensions of completion dates 268 and 286. Re- height to 280 feet; remote control per- Granted ceived July 22. mitted; conditions. for following as shown: WJIC Salem, N. J., Fullerton, Calif.- Orange Radio Inc. Re- to Jan. 12, 1966; WRSA(FM) Decatur, Ala., quests WBLR -FM Batesburg, S. Granted La., amendment of TV table of assign- C.- to Feb. 23, 1966; KBCL -FM Shreveport, ments to add channel 18 to Fullerton. mod. of SCA to add sub -carrier frequency to Oct. 10; WQRB -FM Pittsfield, Mass., to Received July 27. of 41 kc. Feb. 18, 1966; WMYR -FM Fort Myers, Fla., Mass., Raleigh, N. C.- Crescent Broadcasting *WMVT(TV) Milwaukee- Granted exten- to Dec. 1; WOCB -FM West Yarmouth, Co. Requests amendment of TV table of sion of completion date to Jan. 30. 1966. to Aug. 31; WCOM -FM Urbana, Ohio, to assignments 28; Feb. to redesignate already present Sept. KFRE -FM Fresno, Calif., to commercial channel 28 to educational and Actions of July 29 10, 1966; WRKB -FM Kannapolis, N. C.. to add channel 22 in lieu of 30; Brunswick, Ga., to Jan. now assigned KWAY Forest Grove, Ore. -Granted mod. Nov. WGIG -FM channel 38. Received July 28. Also requested of license to change studio location and re- 10, 1966. FCC issue show cause order directing Cres- mote control point. WABC -FM New York -Granted CP to in- cent to show cause why its CP should not be KXOK St. Louis -Remote control per- stall new trans. and new ant.; increase ERP modified to specify operation on channel 22. mitted; conditions. to 5.4 kw: decrease ant. height to 1,220 WABI-TV Bangor, Me.-Granted CP to feet, and make engineering changes. New call letters requested change ERP to 38.9 kw vis., and 7.76 kw WCRQ(FM) Providence, R. 1.- Granted aur.; change trans. location to Dlxmont. CP to remove vertical polarization from WNOP -TV Newport, Ky. -D. H. Over- Me.; change type ant.; make changes in ant., and change type ant. myer Broadcasting Co. Requests WSCO -TV. ant. system and in geographical coordi- City School District, Newburgh, N. Y.- WGBA Columbus, Ga. -WGBA Inc. Re- nates; and increase ant. height to 1,310 Granted CP for new instructional fixed TV. quests WHYD. feet; conditions. KNOB Hobbs, N. M.-Granted license WBGR Jesup, Ga. -Wayne Broadcasting WPLM -FM Plymouth Mass. -Granted CP covering installation of auxiliary trans. at Inc. Requests WLOP. to increase ERP to 50 kw; and install new main trans. site. WSET Glen Falls, N. Y. -Olean Broad- trans. and new ant.; conditions. WCVS Springfield, Ill.- Granted mod. of casting Corp. Requests WBZA. WJKS -TV Jacksonville. Fla. - Granted license to change name to WPFA Radio Inc. WKYW Louisville, Ky.- Producers Inc. mod. of CP to change ERP to 1020 kw vis.. WEUC Ponce, P. R.- Granted CP to re- Requests WFIA. and 102 kw aur.; change type trans., and place expired permit to install new alter- WTLF -TV Baltimore- United Broadcast- specify type ant.; condition. nate main trans. ing Co. of Eastern Maryland Inc. Requests WATR -TV Waterbury, Conn. Granted WMET -TV. mod. of CP to change type trans.;- and Actions of July 23 East Syracuse, N. Y. -Wide Water granted extension of completion date to Remote control permitted for follow- Broadcasting Inc. Requests WPAW. Jan. 29, 1966. ing: WCLT -AM -FM Newark, Ohio; KTNT- Clearwater, Fla. -Bay Broadcasting Co. WBVL Barbourville, Ky.- Rescinded ac- FM Tacoma, Wash. Requests WHJR -TV. tion of July 22 which dismissed applica- Monroe. La.- Monroe Broadcasters Inc. tion for assignment of license to Barbour- Action of July 22 Requests KDOC. ville- Community Broadcasting Co. and re- Remote control permitted for WSLU Jamestown, Tenn. -Fentress City Broad- instated application. (FM) Canton, N. Y. casting Co. Requests WDEB.

BROADCASTING, August 9, 1965 83 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- MONDAY preceding publication date.) SITUATIONS WANTED 25¢ per word -$2.00 minimum HELP WANTED 30¢ per word -$2.00 minimum. DISPLAY ads $25.00 per inch-STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising require display space. (26 X rate -$22.50, 52 X rate-$20.00 Display only). 5" or over Billed R.O.B. rate. All other classifications, 35¢ per word --x$4.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. APPLICANTS: If tapes, films or packages submitted, $1.00 charge for handling (Forward remittance separately please) All transcrip- tions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Announcers Announcers- (cont'd) Help Wanted Management Announcer, first phone, no maintenance, for Adding FM, expanding staff, need sports- - 5 kw AM, 50 kw FM, Michigan, fulltime. caster, salesman. Personal interview re- Box G -183, BROADCASTING. quired. KRSA, Salinas, California 93904. Qualified manager needed 250 -1000 only local Program director wanted by professionally Experienced radio announcer for quality station growing city under 50,000. County on the Central population 200,000. You are now employed formated top-40 station AM and FM stereo station. Opening second but for good reason may want to make California Coast. Must handle responsibility week September. If in New Mexico or ad- where pay is and air shift. If you have experience and joining state send tape references to Radio change to permanent spot 25, and resume. Box good and opportunity for ownership partici- are over rush tape station KRSN, Los Alamos, Cool summers, pation in established successful well financed H -13, BROADCASTING. mild winters. Nice inexpensive apartment station ultimately. Salary and incentive pay Rapidly growing group of independent sta- for couple. Salary to $450.00. five figures based on history operation. tions in New York metropolitan area seeks Proven experience in South or Southwest experienced staff announcer. Must have Immediate opening for Chief Announcer, preferred. Must be good salesman with pleasing air personality, polished news and sign on shift. Must have ad -lib ability, ability to manage, direct and operate al- commercial delivery. Also be able to as- handle interviews, write copy, production ready successful locally owned station. Write sume creative and responsible duties in and have knowledge of Country & Gospel fully with snapshot in strict confidence. Box program department which produces ex- music. Take active part in civic and church G-275, BROADCASTING. tensive public affairs and special events affairs. Prefer someone within 200 mile programing. Middle of the road music for- radius. Contact John Foster, WCON, Cornilia, Ga. 778 -2292. Sales -manager, mid -west major market. mat. Excellent salary for right man. Send One of the country's best radio markets. complete resume, photo, aircheck in first Refer- letter. Box H -15, BROADCASTING. Montgomery County, Maryland- Immediate Good salary plus excellent override. opening for experienced announcer with 1st ences will be thoroughly checked. This is Announcer, first phone; 2 years experience. an opportunity for a real pro. Box H -93, Looking for position with solid organization. phone. Salary open. WHMC, Gathersburg, BROADCASTING. Draft exempt, single, 25 years old 301 -948 -9400. Play by play, Box H -43, BROADCASTING. Qualified manager mldwest city under 50.000. Morning man, 3rd ticket, opportunity for Outstanding incentive plan with growing Do you have at least 2 years commercial TV. Send tape and resume -Assistant Man- organization. Must have ability to lead and experience? Run a tight board for a good ager, WKBH -WKBT, La Crosse, Wisconsin. inthuse. Send full resume, photo. Refer- music station? Have a third class ticket? ences thoroughly checked. Box H -156, want to move to a growing mid -west mar- Immediate opening for qualified DJ with BROADCASTING. ket? Send tape, resume and references to mature sound for popular music daytimer. Box H -90, BROADCASTING. No beginners. Send tape, resume and refer- for ence to Program Director, WLTH Radio, Experienced, sales oriented manager Opening now for announcer, some one who 3669 Broadway, Gary, Indiana. WGUY, Bangor. Salary open. Send qualifi- can also do play -by -play. Can also sell to cations to Mr. Stone, Lobster Network, 440 earn extra money. Send tape and resume. Announcers-middle -of- the -road, car, 1st Forest Ave., Portland, Maine. Box H -92 BROADCASTING. phone or news combo. WPAC, Patchogue, 516 -GR -5 -4600. Triple threat man . . salesman- announcer- Top notch sportscaster . must be strong engineer with management ambitions. on play -by -play . salary open. Box H- Wanted: Country and Western di who can WJOE, Port St. Joe, Florida. 105, BROADCASTING. also do middle -of- the -road announcing. Ex- Station Manager experienced in daytime Announcer, exp., S. E. Penna. Med. Power. cellent opportunity for right man. Contact operations; strong on sales. Needed now by news. Box H -108, BROADCASTING. Blair Eubanks, WPAQ, 10,000 watts, clear our client in two station 200,000 population channel, Mount Airy, N. C. Telephone 786- category North Central City. Send biograph- 5000 watt fulltime station needs morning 6111. ical facts: TV -Radio Management Corpora- man with mature taste, good humored tion, 1735 DeSales Street, N. W., Washington. sophistication and first class license. Box Immediate openings. New station WSMD- H -112, BROADCASTING. AM joining WSMD -FM, on air real soon, No phone applications. only station in county. Sales sports, announc- Wanted: Man with management potential ing openings. between 25 -35. Experienced in small market Salary plus commissions. Rare Sales radio, who has good sales record, good opportunity for serious professionals. Be- sports play -by -play and has phone 1st. Must ginners, hard sell shouters don't apply. Progressive young salesman ready to move have at least 2 of the 3 qualifications Send aircheck, experience, references, into a major market with fast -paced pro- Indiana. Box H -116, BROADCASTING. WSMD, Waldorf, Maryland. motion conscious network station in Ohio. Good draw, good list, great opportunity. Station In southeast medium market wants WSMI, Litchfield, Illinois accepting applica- Box H -46, BROADCASTING. to upgrade staff. TV work possible. Good tions for an announcing position. Resume, music and news format requires tight pro- tape to: H. L. Talley. New England. Mature, experienced sales duction and music knowledge. Tape, photo and resume to Box H -121, BROADCASTING. Attention Michigan - Indiana: Immediate producer wanted. Good income potential in opening for chief anouncer. Must be capable market 100,000. Active account list assures Announcer -Salesman for quality radio sta- board man who can write copy. Lite air sound base on which to build. Send full tion in South Carolina. Experience neces- shift and weekends are free. Sports ability background, billing history. Box H -95. sary. This is a good opportunity for capable means more money. Potential for Program BROADCASTING. man; $100 weekly guarantee; established Director. Call: WSTR, Sturges, Michigan accounts -you should earn $150 weekly min- 616 -651 -2383. Eastern N.Y. has immediate opening for 2 imum. Send resume, audition tape, photo; top quality salesmen. Good music, adult we'll return. Box H -164, BROADCASTING. Southwest Minnesota audience. Send resume. Box H -97, BROAD fulltime station needs Need announcer who can gather and edit news. CASTING. immediately, staff announcer for night Need September 6th. Start at $100. Area 507- shift radio, some TV, must have experience, 637 -2989. Baltimore -solid salesman -proven track rec- good voice, married, no drifters, drinkers ord- management capability -multiple group Send tape, resumeresume, photo to Ray Lansing, -good starting salary, plus -Box H -107, KFBC, Cheyenne, BROADCASTING. Expanding operation has created immediate Technical Needed Immediately- Mature, young sales- opening for two staff announcers, 2.,2 years man, experience preferred, to sell good experience minimum. Send resume, picture, music station in medium market. Opportu- and air check to KFRB, Box 950, Fairbanks, Engineers for part -time work at New York nity to advance. Salary and commission ar- Alaska. Reply by air mail. FM station. First phone license and several rangement can be made very attractive to years experience with studio equipment and right man. Box H -120, BROADCASTING. Opportunity married staff anouncer. Tape. transmitter maintenance required. Man- Resume. KFRO, Longview, Texas. hattan residence preferred. Box H -79. Knoxville, Tennessee, Country Music WIVK. BROADCASTING. If you believe in country music and can Wanted: Announcer with sales potential. If sell, we have a place for you. Contact James you can handle our sign on shift and want Engineer. New gear, liv. accom. No announ. A. Dick. Owner -Manager. to learn sales, send tape and resume to Box H -109, BROADCASTING. KGFW. Kearney, Nebraska. Experienced sales person to join medium First phone for transmitter duty. No an- market multi station group. Russ Salter, Third class license announcer, contact Ed nouncing or maintenance. WAMD, Aber - WKKD, Aurora, Ill. Williams, KNEL, Brady, Texas. deen, Maryland.

84 BROADCASTING, August 9, 1965 Technical --- (Coned) Management-(Coned) Announcers- (Coned)

Wanted: Engineer -announcer with first class Young Pennsylvania Broadcast executive Announcer, dJ. 3 years experience. Family, ticket, also announcer with third class ticket. interested in real challenge. Twelve years responsible, salesman, not floater, prima If you are interested, contact WGTN, present employer. Ten -thousand minimum donna. Box H -100, BROADCASTING. Georgetown, South Carolina. pans percentage. Strong sales and admin istration background. Large, Medium or Experienced announcer -endorsed third 1st phone straight or announcer combo with small markets. Will purchase interest. Box family- seeking permanent position with- or without experience. WPAC, Patchogue, H -26, BROADCASTING. advancement. Box H -110, BROADCASTING. 516 -GR -5 -4600. General manager- interested in working First phone, top 40 DJ, looking for midnight Engineer- announcer desires job in Western for you only if I can eventually buy you to six ln mea,um size market. Box H -111, states. Mary Cope, 4965 Billman Avenue, out! Box H -40, BROADCASTING. BROADCAST ING. Las Vegas, Nevada. General Manager-Built multi- station group Creative, conscientious young good music up to very profitable sale -willing to do it pro seeks new challenge. Currently em- News again. Box H -58, BROADCASTING. ployed in 400,000 midwest metro market; management apathetic. Distinctive style, ag- Broadcast news teaching assistantships can Working owner, manager, chief engineer gressive competent newsman. B.A. excellent open at big ten journalism school for candi- successful medium market station past references. Box H -119, BROADCASTING. dates with some professional experience. eighteen years seeks place not for retire In 18 -month program, student earns nient at age 50. First radiotelephone, second Canadian wishes position in Southern Calif. master's degree, assists in news laboratories radiotelegraph, amateur thirty years. Ex- college town. 25, single, 6 years radio, 3 TV, and gains six months experience in paid perienced powers to one million watts all same station four years. Like afternoon, job on metropolitan broadcast news staff. frequencies. Proven ability to supervise, an- strong on commercials, like promotion and University stipened plus station pay. Box alyze, write, create, handle all engineering. P.R. work, retail wardrobe modelling, TV G -251. BROADCASTING. Financially independent. Prefer foreign as- Teets Show , excellent references. Box H -127, signment. Working knowledge forty coun- BROADCASTING. Wanted: Radio newsmen, with or without tries and three languages. Box H -87, first class ticket. Station in metropolitan BROADCASTING. Challenge gone In small market, seeking New York Area. Good, experienced radio to grow in medium market, Married, not a newsmen wanted only. Beginners save Manager- Salesmanager, currently salesman - floater, 2 years experience. Box H -128, information to Box G- ager. Selling now without numbers. Highly BROADCASTING. 2your BROADCASTING, creative on spot and program ideas that sell. Knowledge all departments. Modest salary Staff announcer FCC 3rd. Salary secondary. Announcer -news director wanted for leading required. Highest references. Box H -104, New career, 34, intelligent, personable, good Top 40 station in fast growing smaller BROADCASTING. potential. Box H -133, BROADCASTING. southeast market. Excellent opportunity for advancement with group planning to ac- General manager. Strong personal salesman. Sincere warm DJ /announcer, personable. quire additional stations. Job includes Creative, leader, administrator. Major mar- Family man. Relocate, Box H -134, BROAD- covering newsbeat and 20 hours board. Send ket experience. College, married, 39. Min- CASTING. tape and resume to Box H -124, BROAD- imum $16,000, override, full charge, contract, CASTING. relocation. Contact confidentially: Box H- First phone-combo, tight board, mainte- 123, BROADCASTING. nance. Prefer Northeast. Box H -135, BROAD- Newsman to gather and air news for me- CASTING. dium midwest market. No board work. Ex NAB Exec., former Pt. owner -manager. Established news department, fully equipped. Med. mkt. sta.-seeks management small "Ex Skin Diver for Roto Rooter" morning Send resume and tape to Manager Box H- market SE- prefer Ga., Fla. -S. C. 15 years personality, ticket. Box H -139, BROADCAST- 142, BROADCASTING. in industry & Ex Net newscaster. Willing ING. to invest. Rt. 3, Box 257, Metter, Georgia- Ambitious newsman to work with award 1912- 685 -5656), Jack Barton. Broadcasting veteran- morning personality winning News Director in medium Mass. telephone expert. 28 years experience in market. Good starting salary with excellent all phases-radio & television. Box H -140, future. Send resume, tape and writing sam- Sales BROADCASTING. ples to Box H -152, BROADCASTING. Beginner, go -go top 40's, have talent, will Experienced news editor to help organize Southeast . Experienced salesman with travel, endorsed third. Box H -146, BROAD- hard -hitting dramatic news department in background in sales, announcing and man- CASTING. Florida community of 150,000. Station fully agement. Box H -17, BROADCASTING. equipped fer audio news. Adult sound. Box H -153, BROADCASTING. Number 1 salesman at a top small market 3rd phone, announcer/dj. Negro, N. Y. broad- station desires move. Available Oct. 1st or cast school. Experienced, relocate. Box H- Newsman immediately for southern Connec- after. Box H -102, BROADCASTING. 147, BROADCASTING. ticut regional radio operation. Need Jour nalism pro with calm, authoritative air de- Want opportunity to learn sales for sales - Negro dj /newscaster, experienced, married. livery. Tape, writing sample and resume sports combo -4 years experience -2 years will relocate, third phone. Box H -148, first time to News Director, WICC, Bridge- play -by -play. Broadcast endorsed. Box H- BROADCASTING. port, Connecticut. 130. BROADCASTING. WSOY Radio, Decatur. Illinois hasn't found Announcer dj, talented, wants part time the "right" newsman -still seeking man to Announcers vicinity New York City, Box H -149. BROAD- gather, write and deliver local news for our CASTING. award -winning team. Salary open. Rush tape and resume to Box 789. If your top forty station is progressive and likes individuality, you are for me and Employed 1st phone announcer (N. J.) seek- I am for you. College graduate. seven years ing opportunity with first class medium Production- Programing, Others in business, heavy production, strong per- metro market middle -of- the -road station. sonality. Stable, 23, and single. Available 3 good years experience. Single, 28, vet. August First. Box G -132, BROADCASTING. Capable and conscientious broadcaster. $140 Massachusetts station wants program direc- minimum. Interview a must. Box H -151, tor capable of D.J. work-production and BROADCASTING. copy and to handle talk show. Send infor- 1st phone, 2 yrs. exp., 1 yr. college. know mation to Box H -9, BROADCASTING. pop music well. Ideas. Clean habits, no drifter. Perm., full time pd or md- anncr, Good music announcer. Top rated locally. Need experienced staff announcer who can non -frantic top 40. college town, West. No Eight years, 50 kw fifteen years experience, do play -by -play. Indiana. Box H -117, maintenance. Min. $450/mo., available Sept. news. programing. production, extra voices. BROADCASTING. 1. Box G -286. BROADCASTING. Tape resume available. Fifteen thousand per year. Box H -160, BROADCASTING. Oprations manager needed. Do you have at Top -forty personality offers solid back- least 5 years experience in all phases of ground. Major east or Midwest market. Top radio? Have changed jobs no more rated present market. Box H -32, BROAD- Tiger tired of tiny town. Five swingin' than CASTING. years experience. 3rd endorsement, $125. twice, experienced in sales? H you want to Box H -161, BROADCASTING. work your way up here's your chance. Mid- west AM -FM. Box H -137. BROADCASTING. Major market C &W di or PD available immediately. Strongest references, thorough For Sale -one used top 40 DJ ... Like new. Program director who will carry board shift knowledge of C &W industry. Clean sound. Been #1 for past 1!z yrs. in nite slot. Right of 33 hours One of the nations best known in the field. including morning show. Want Prefer midwest will relocate anywhere. price takes all in original carton. Box H -162, civic minded man who knows value of but BROADCASTING. good public relations and willing to take Box H -39, BROADCASTING. part in community affairs. Send tape, & Middle of the road dj. Authoritative news- Top ten market deejay wants midnight -5 resume present salary. WCSS, Amster- caster. Experienced. Will relocate. Not a show. Specialty is modern jazz format with dam, New York. prima donna or floater. Married. tight relaxed, cozy delivery. P.D.s, tune your board. Box H -67. BROADCASTING. band. Does something that will appeal to that special breed of audience, the night RADIO DJ announcer. Authoritative newscaster. people. Let me reach out into the dark and Versatile. Bright show. Tight board. Will draw in listeners. Only AM or FM major Situations Wanted -Management relocate. Box H -75, BROADCASTING or market stations considered. Currently em- Phone 201- OR 4 -1317. ploy as to me. Qualifications . I college, rd, Program manager mid -Atlantic five kilowatt Announcer newscaster dj. No prima donna. 50,000 watt station experience, married. I Independent desires change. Experienced Tight board. family man. Will settle. Box will invest in first phone if necessary. Box all phases, Box H -12, BROADCASTING. H -98. BROADCASTING. H -165, BROADCASTING.

BROADCASTING, August 9, 1965 85 Announcers- (cont'd) Production- Programing, Others Technical- (Coned) Texas -medium to small market. Production, Program -production man offers progressive Attend the Society of Broadcast Engineers DJ, traffic, copy, secretary. Husband 4M operation FM programing services, ideas. Northwest Regional Convention October 4 years exp. wife some radio exp. One 1st Announcing, if needed 1st phone. Box G- and 5. Dave Sather, KXLO, Lewistown, phone, another coming. 1316 S. Loop, Waco, 279, BROADCASTING. Montana. Texas. Professional sportscaster, available Septem- Transmitter- studio engineers for new Phil- ber, exciting play -by -play, intelligent inter- adelphia UHF. Transmitter experience pre- Announcer. Years experience Washington views, want heavy college -professional ferred. Top pay, and benefits for right men. area country western station. Have tight schedule. Box H -138, BROADCASTING. Contact Director of Engineering, WPHL -TV, program, will relocate. Albert Mapes, 2933 1230 E. Mermaid Lane, Philadelphia, Pa. Cherry Street, Falls Church, Virginia. Copywriter- announcer. Deep voice. Quality 19118. copy. Agency and station experience. $130.00 Announcer, versatile, three years experience. weekly minimum. Currently employed. Box Television technician for new communica- two very reliable, middle of H -145, BROADCASTING. tion center on campus of dynamic, expand- years college, ing midwestern college of 10,000 enrollment. the road, Roger Pietrasik, 407!§ W. Lowell, Professional sports play -by -play, produc- Complete benefit program. Experience in Shenandoah, Iowa. 246 -4764. tion, programing. Solid sports background- closed- circuit and broadcast engineering. exciting-accurate-college-married-prefer FM and I.O. tv. First class FCC license re- DJ /announcer - newsman - commercials, 3rd east, mtdwest. Box H -163, BROADCASTING. quired. Maximum age 55, Contact William phone broadcast endorsement. School P x P Montana State University football, R. Freed, Personnel Officer, Room 8. Ad- trained. Prefer Minn., S.D., Midwest, Tape basketball, baseball. College degree in ministration Building, Ball State University, available. Write R.A. "Bob" Clark, 3225 Broadcasting. Five years commercial ex- Muncie, Indiana. Cheyenne Ave., San Diego, Calif. 92117. perience. Military finished. All around Phone, 276 -2933 (nights) or Radio School Broadcasting experience. Can move now. Radio -television technician. Needed in an 296 -6355 days. Will go into Television. $150 week. Third expanding closed circuit television system ticket. Strong references. Dick Taylor, 1116 utilizing only professional equipment. Re- Spruce Drive, Bozeman, Montana. 586 -2292. quires first phone license and experience in Technical television operation. Prefer some experi- Four years copy- production -air here. Ex- ence in maintenance of video tape re- cellent references. Want metropolitan west corders and related equipment. Send re- Engineer: 1st phone experienced in direc- coaster. Available two weeks notice. Jay sume with salary information to: Uni- tional operation and maintenance, proofs, Cooke, Box 1400, San Luis Obispo, Cali- versity Personnel Office, Room 4, Morrill remote control, automatic logging and studio fornia. Hall, Minneapolis, Minnesota 55414. Uni- work. Desire permanent position. Reply versity of Minnesota, An equal opportunity Box H -99. BROADCASTING. TELEVISION employer. Major TV outlet in Southern California seek- Are you small to medium market? Do you Help Wanted ing top flight live color video technician want good engineering? Other talents too. for maintenance and Salary in Interested contact Box H -114, BROAD- operations. If Sales excess of $10,000. Box 35637, Los Angeles. CASTING. California 90036. Sales manager for new station in top 10 First phone -comb, tight board, maintenance. market. Must be experienced, creative, en- News Prefer Northeast. Box H -136, BROADCAST- ergetic, and ready to make big money ING. Earnings will match performance. Box H -86, Opportunity for director of outstanding tel- BROADCASTING. evision news department in 3-station Mid- TV salesman west market. Job requires administration Chief engineer or director of engineering 24 Experienced, small- market plus writing daily editorials. Chance for years experience in administration, construc- looking for larger area with more potential. group owner- tion, operation and maintenance, in AM, FM, Established 12 -year operation offering wide advancement within major man can build long- ship. Send resume plus photo to Box H -30. TV and CATV, including superpower AM range of accounts, right BROADCASTING. transmitters. Box H -141, BROADCASTING. term stability; company growth offers good advancement potential. Send letter selling me on youl Box H -88, BROADCASTING. Writer -producer for radio TV news. Must Experienced chief engineer, AM, FM, AM di be able to gather and air also. Send tape, rectionals seeks new challenge. Will consider Account executive -Television advertising photo, resume te News Manager. WSVA -TV. TV opportunity. Some announcing or traffic sales, excellent sales opportunity with Harrisonburg, Virginia. ok. southeast. Married. Box H -150, number 1 station in market. Must have Prefer good creative ability. Submit resume in Need newsman for radio -TV. Must gather, BROADCASTING. writing to Local Sales Manager, Fetzer write and report news. Must be experi- Television Inc., Box 627, Cadillac, Michigan enced. Send tape and resume to Ed Huot, First phone operation inexperienced, mar- 49601. WTRC -WSJV -TV, Elkhart, Indiana. ried. will relocate if necessary. Box H -159 BROADCASTING. Announcers Production Programing & Others Have 15 years announcing experience, 1st Experienced TV or radio announcer wanted. Program Director: Immediate opening in a class ticket. Emphasis on engineering. Bill Union station, up to $158 per week plus 7405 Ave., Va. major market. Key group station with Pack, Oriole Springfield. talent. Weather booth work-spot announce- heavy emphasis on local live color. We ments. Send VTR, and resume to Box H -166, need a creative, aggressive, positive think- B.S.E.E., two years technical broadcast ex- BROADCASTING ing man, under age 40, with several years perience, want broadcast oriented work production and programing experience, beginning September. Contact D. Curtis Technical who can originate program ideas, locate Willoughby. 3343 Friley, Ames, Iowa. and develope talent, formulate and admin- Chief engineer for New England states VHF. ister program budgets and who wants to Multiple station ownership, right person grow in responsibility as we grow. Starting Newsman - Newspaper experience - first would have excellent future. Send details, salary around $13- 14,000 with excellent phone, wants to learn maintenance. Contact experience and background. Box G -178, fringe benefits. Send complete confidential Bill Fisher, Phone 405 JA 4 -5463, or write BROADCASTING. resume to Box H -3, BROADCASTING. An 445 NW. 35th Street, Oklahoma City, Okla. Chief engineer for new station in top 10 Equal Opportunity Employer. market. Responsible for building from Experienced directional "CE" & combo. ground up. Salary will match performance. Production -Mid -west NBC affiliate has pro- Heavy electronics background. Shelby, Ohio. Box H -85, BROADCASTING. duction opening for creative person inter- Phone 2 -2465. ested in training toward becoming director. Television technicians: Immediate openings. Box H -63, BROADCASTING. Must have good technical background. First phone required. Send resume to Leo W. Cameraman-Creative, experienced, for ETV News Reetz, Chief Engineer, KCRG -TV Cedar station in North Carolina. Prefer college Rapids. Iowa. graduate but experience more important. U. S. or Canada: Career position sought in Channel 7 TV, under construction, seeks New teleproduction center, excellent work- news and sports announcing and editing. technical chief, studio and transmitter engi- ing conditions, opportunity for advancement. Large organizations only. University grad- neer. Chance to grow with new operation. Immediate opening. Box H -82, BROAD- uate in speech, 2 years announcing experi- Interested? Write Gen. Mgr., WEMT-TV, CASTING. ence. Currently salesman for worldwide 7 Main Street. Bangor, Maine. food Processor. Box H -8, BROADCASTING. Director wanted for Gulf Coast VHF. Must Engineering positions now open, transmitter, have a good knowledge of broadcasting. qualified studio, VTR. Experienced helpful but not Newsman-Highly and experienced necessary. Contact C. A. Perkins, Lighting experience necessary. Send video- all phases. News conscious station only, absolutely tape of work, resume, picture & salary re- please. Box H -I03, BROADCASTING. Chief Engineer, WJTV, Phone 601- 372 -6311. quirements. Box H -143, BROADCASTING. Broadcast Technician: Immediate opening in Newsman -seeks news position with station Cincinnati, Ohio for person with 1st class that cares about news . can report - license. Experience in construction and Situations Wanted write -edit -air . experienced. Box H -155, maintenance of technical studio equipment BROADCASTING. required. We are one of the country's biggest live color stations and offer an excel- Announcers Newscaster, commercial announcer. Newly lent salary and fringe benefit program. single, have voice, will travel. 5 years previ- Send confidential resume of age, education Accent on responsibility. Young, dynamic ous experience, some TV. Gather, write, and detailed experience to Personnel De- professional whose award material and deliver news; special events. Age 50. Avail- partment, WLW -T, 140 W. Ninth Street, stellar performances have set the standards: able August 10th. 13920 St. Clair Ave., Cleve- Cincinnati, Ohio 45202. An Equal Oppor- for comparison in Mid-Atlantica. Help me land, Ohio. Phone MU 1 -0142. tunity Employer. grow. Box H -126, BROADCASTING.

86 BROADCASTING, August 9, 1965 Technical FOR SALE INSTRUCTIONS -(Cont'd)

Available. 23 years experience. Last ten as Equipment- (Cont'd) Announcing programing, console operation. Chief Engineer of radio and television. Con- rwelve weeks intensive, practical train- struction experience and operation includes ing. Finest, most modern equipment avail- studios, transmitter, micro -wave and VTR. For Sale. Hercules, gasoline driven motor able, G.I. approved. Elkins School of Sober, industrious. Prefer Northwest. Box generator. 225 -250 volts, 3 phase, 60 cycles Broadcasting, 2603 Inwood Road, Dallas 35, H -118, BROADCASTING. AC, 35 KVA, in good condition. (Ordinance Texas. generating unit M -7.) Unit complete with starting and control panel is mounted on Minneapolis now has Elkins' famous s:a News I beam frame. $500. Can be seen at WSM week course in First Class FCC License transmitter, Concord Road, Franklin, Ten- preparation through proven theory and lab TV news reporter - female experienced nessee. 832 -5498. methods. Elkins Radio License School, 4119 most phases broadcasting. Lively,- dignified East Lake Street, Minneapolis, Minn. personality. Good delivery, excellent writer. For Sale: 524 Ft. H -40 Television Tower, 87 Box H -96, BROADCASTING. Ft. U. H. F. Antenna, Aprox. 900 ft. 61,é" Since 1946. Original course for FCC first Coaxial Cable, Box H -23, BROADCASTING. phone operator license in six weeks. Over Newsman: Seeking right job, offering 420 hours instruction and over 200 hours growth and challenge. Experienced radio - Limiter, G.E. BASA, very good condition, guided discussion at school. Reservations TV, 16mm, BS, MA Journalism. Box H -125, G. E. remote mixer BAGA, G. E. turntable required. Enrolling now for classes starting BROADCASTING. pre -amp BASA, contact: D. Bowers. KROY, August 18 & October 20. For information, Sacramento, California, 916 -443 -2525. references and reservation, write William Production- Programing, B. Ogden Radio Operational Engineering Others For Sale: 1. RCA FM Transmitter (Mono) School, 1150 West Olive Ave., Burbank, BTF -1C, one kilowatt. First $1,900 checks California. Experienced program manager looking for received, gets it. Transmitter available as a major market station with problems. soon as our new one received. F. O. B. America's pioneer. 1st in announcing since Fifteen years of aggressive station admin- Paris, Illinois. 2. Hewlett -Packard FM Moni- 1934, National Academy of Broadcasting, istration, programing, production, and sales tor (Mono) type }881547 A. First $750.00 814 H St. NW. Washington 1, D. C. promotion can work for you. Box G -270, check received gets it. Monitor available BROADCASTING. as soon as our new one received. Contact REI in beautiful Sarasota by the sea has A. C. Ferguson, WPRS Radio, Paris, Illinois. the most complete training, shortest course, Network producer -director available for lo- lowest tuition and the only truely guaran- cal station specials. If you are planning a 200 ft. self -supporting tower, 250 watt W.E. teed course in the nation for the First Class big show or a pilot to kick off a series, use transmitter. Box H -131, BROADCASTING. Radio Telephone License. Tuition $295.00, a pro. 12 years experience with top rated Private rooms $10.00 per week. Classes begin shows at the Al network. There is no sub- Sept. 7., Oct. 12, and Nov. 16. Call or write stitute for talent and know -how. Refer- MISCELLANEOUS REI, 1336 Main St., Sarasota. Florida. ences. Box H -106, BROADCASTING. 30,000 Professional Comedy Lines! Topical Announcing, programing, first phone, all Our award-winning Design director seeks laugh service featuring deejay comment phases electronics. Thorough, intensive greener fields-with our blessings. Six Introductions. Free catalog. Orbes Comed' practical training. Methods and results years commercial and educational station Books, Atlantic Beach, N. Y. Proved many times. Free placement serv- experience: previously four years in show ice, Allied Technical Schools, 207 Mad, - business. European art schooling. Very crea- Add 30% to billing with weekly son, Memphis, Tennessee. tive and versatile -set designing, anima- your ... reees from the Brainstorm. Each issue cur, Train now in N.Y.C. for FCC first tion (has own camera and stand), story - tains 13 saleable ideas. $2.00 per week. Ex- phone boards, finished graphics, promotional ma- license. Proven methods, proven results . clusive. Tie up your market now. Wi Itr day and evening classes. terials. Conscientious, easy to work with, Brainstorm Box 875, Lubbock, Texas. Placement assist- draft -free, in good health. We consider him ance. Announcer Training Studios, 25 W. an outstanding talent. He can furnish ex- 43rd, N. Y. OX 5 -9245. cellent references -including "DEEJAY MANUAL" -A collection of dl ours. Box comedy lines, bits, breaks, adlibs, thoughts. Seven famous H -122, BROADCASTING. .. 85.00. Write for free "Broadcast Comedy' broadcasters teach you the Catalog, Show -Biz Comedy Service, 1735 E. secrets of their success! John Cameron Double -threat TV personality available: 26th St., Brooklyn, N. Y. 11229. Swayze, Fran Allison, Earl Gillespie, West- Proven record of top ratings in three key brook Van Voorhis, Ulmer Turner, Howard markets! Internationally -known, million - The "Walt Johnson Mobile Report" sweeps Miller & Robert St. John have combined selling C/W recording star, with current the nation! This hilarious feature uses to teach you -in -depth-the techniques hot album and singles. Can build and MC your name, call -letters and city streets. It's that led to their success. Free full color 32- Country Music Jamboree show. Also, prov- wild! Inexpensive, tool Free sample. Weird page brochure and special recorded mess- en ratings in three major markets as host Productions, Box 5215, San Diego, Calif. age explain training facilities & curriculum on afternoon kiddies show. Many national of both classroom and home study programs. and local sponsors agree that this is a Tailor -made station promos /news intros. Write for your copy today! CAREER ACA- personality that sells! Family man, mid - Professional work and lowest rates guaran- DEMY. School of Famous Broadcasters, thirties, best industry -wide references. For teed. Details free. John Young, 702 Currey 825 North Jefferson Street, Milwaukee, full details, pictures, ratings and possible Road. Nashville, Tennessee. Wisconsin 53202. Schools located in major personal interview contact Box H -129, cities throughout United States. BROADCASTING. Need help? 3,000 Super dooper, Hooper scooper, one liners exclusive in your mar- FCC first phone license preparation. Resi- UHF -VHF stations. Writer- performer ket. Free sample. Lyn Publications, 2221 dent classes. Six weeks. Starts September -have 13. Basic Electronics course -11 months. created low budget 15 or 30 minute strip, Steiner St., San Francisco. Write: format deals in & J. J. Gallagher, Vice President. West- both community affairs ern Technical 3005 entertainment, format outline and 3 scripts DEEJAYS! 4,000 classified gag -lines, $4.00 College, Central Ave- available. Tested material. Box H -132, Comedy catalogue free. Ed Orrin, 8034 nue N. E., Albuquerque. N. M. Gentry, No. Hollywood, Calif. 91605. BROADCASTING. First phone ln six weeks. Tuition $330.00. Next class September 8. Sundays off for For rent: Director- announcer -writer. In- INSTRUCTIONS surfing. Bob Johnson Radio License Train- cludes creativity, loyalty and willingness to ing, 221 S. Sepulveda, Manhattan Beach, work. Reasonable. 507 -637 -8911. FCC first phone license preparation by cor- Calif. FR 2 -0828. respondence or in resident classes. Also, ad- available. Deejay! Learn professional techniques fast! WANTED TO BUY- Equipment vanced electronics training Gran- Taped. Consultant, 678 Medford, Patchogue, tham Schools are located in Hollywood. New York 11772. One 16mm projector RCA -TP6. Also 1 kw Seattle. Kansas City and Washington. Fo, FM transmitter, contact Harriscope (213) free 52 -page brochure write Dept. 5 -K. For a career and future job security enter 655 -8378, Beverly Hills, California. Grantham Schools, 1505 N. Western Ave., the field of radio broadcasting, applica- Hollywood. Calif. 90027. tions for enrollment are now being ac- FOR SALE cepted by P.R.T. Institute, teaching radio Be prepared. First class FCC license in thru the clasroom and working on the air six weeks Top uality theory and labora- with a major market AM radio station. Equipment tory training. Elkins Radio License School Complete your course with actual working of Atlanta, 1139 Spring St., N.W., Atlanta, experience in news, speech, F.C.C. rules, Television radio transmitters, monitors, Georgia. traffic, sales and copy. For complete infor- tubes, microwave, cameras, audio. Electro- mation on classes now forming write, Pro - find. 440 Columbus Ave. N.Y.C. The nationally known 6 weeks Elkins train- fesional Radio ing for an FCC First Class License. Out- Training Institute -P. O. Box instructions A81, Kensington Station, Detroit, Mich. Co -axial cable. Heliax, Styrofiex, Spiroline, standing theory and laboratory 48224. Phone 313 -765 -8543. etc. Also rigid and RG types in stock. New Elkins Radio License School of New Orleans. material at surplus prices. Write for price 333 Saint Charles, New Orleans, Louisiana. list. S -W Electrical Cable Company, Willow FCC first phone license in six weeks. & 24th Street, Oakland, Calif. Phone 415- Guaranteed instruction in theory and DO YOU NEED PERSONNEL? 832 -3527. laboratory methods by master teachers, G.I. approved. Request free brochure. ARE YOU LOOKING FOR A The complete source of used Radio -TV Elkins Radio License School, 2803 lnwooc NEW POSITION? broadcast equipment. . . Broadcast Equip- Road. Dallas. Texas. ment and Supply Co., Box 3141, Bristol BROADCASTING'S CLASSIFIEDS Tennessee. Elkins Radio License School of Chicago - GIVE YOU NATIONWIDE DISPLAY Six weeks quality instruction in laboratory Excellent buy -30 kw FM, W. E. trans- methods and theory leading to the FCC mitter-$2500 cash. WSKT, Knoxville, Ten- First Class License. 14 East Jackson St.. nessee. Phone 577 -4439. Chicago 4. Illinois. Bröädcästing

BROADCASTING, August 9, 1965 87 RADIO Situations Wanted TELEVISION Help Wanted Announcers Help Wanted-- (Cont'd)

Sales News ATTENTION STATION MANAGERS ... Available immediately: Dls, Newsmen, Pro- 11111 II7sIlIU ïIIUIIII 111u111I1III11111111Ii IlIlll. with WANTED duction men, Announcers. People showmanship and imagination able to take j TV Newsman El Experienced time salesman. over any task under any station format. Some first tickets, some third with endorse- WANTED ment. Well trained, experienced, profes- KOVR 1 Experienced newsman. sional broadcasters. Southern California School of Radio Sacramento, Phone 815- 968 -5821. Ask for Manager. California 3911 Pacific Highway San Diego 10, Calif. a Wanted, experienced newsman capable of gathering, writing and delivering on i camera. Submit resume and 16mm SOF E audition if available to: A TELEVISION -Help Wanted Announcers Personnel Department Management McClatchy Broadcasting 11 21st & Q Sts. Where are the format D. 1.'s 1 Sacramento, California that know how to talk? Nothing WANTED ventured, nothing gained. Venture CATV MANAGER A1UlllI.IIII 1111 1111RI111ut1m1111Ullll í11I u 111111.x:11.1 tape, resume, photo and salary to: Top opportunity available immediately in Box H -157, BROADCASTING for system starting construction Eastern city of 50,000 population. Actual management experience highly desirable, but other broad CATV ex- INSTRUCTIONS perience acceptable. Write: Box H -154, BROADCASTING BARN MORE!!!! Major Station LEARN MORE in F.C.C. 1st Phone Major Market Announcers (in 8 weeks) wants top 40 personality for house- DON MARTIN SCHOOL wives time period. Send tape and OF RADIO & TV resume. TELEVISION EMCEE 1653 N. Cherokee HO 2 -3218 Box H -144, BROADCASTING Hollywood, Calif. 90028 Major midwest network TV station in top 15 markets is looking for experienced emcee to handle News daily top -rated audience participation show. Must have handled interviews, games shows and be Newsman quick on the adlib. Send picture, ANNOUNCERS, resume and salary requirements ENROLL QUALIFIED WANTED: Top -flight triple - to: threat radio newsman who knows how STUDENTS AND EARN to get it, how to write or re -write it, Box H -41, BROADCASTING how to put it on the air. Pear- shaped 4 $7800- $15,000 tones unnecessary but desitincitive au- ANNUALLY thoritative voice imperative. Must be , able to air fifteen minutes of news. Technical 2 Send resume and 15- minute news -tape, salary required, to Dick Applegate, News Director, WNAC, Boston. Looking for an exciting YANKEE NETWORK -WNAC NEWS OVERSEAS ASSIGNMENT BOSTON, MASS, Many announcers and account exec- Experienced, single Video Tape Engi- utives screen and enroll students in neers needed to a team of join their area and earn exceptionally International Television Experts. Must high be thoroughly versed in operation and i ncome. Voice evaluation and psycho- maintenance of RCA TR -22. Overseas logical testing of abilities developed Radio Newsman wanted salary premium, excellent fringe bene- by our consulting psychologist assist fits, good living conditions, congenial We need to fill a vacancy in our you in evaluating prospective stu- associates. Send photo and complete 4 man news department. Contact resume to: dents. Columbia School of Broadcast- y Assistant News Director, Bill Duffy, ing is a correspondence institution WTRY, Troy, New York. Box H -101, BROADCASTING yy utilizing network calibre instructors S1rr4Nr-aarri,i,rr411410 1P,Oli,t with fully recorded lessons and texts. 6 -12 month program of study. Tape Production-Programing, Others guidance. You may qualify to repre- Production-Programing, Others sent us in your area. Write for full PROGRAM PRODUCER, information: HOSTESS FCC First Phone with TV experience wanted. Must be able to re- Wm. M. Reed, Vice President TEACHER wanted . . . seareh. .Trite. do contact nett as well as host Columbia School of Broadcasting documentary program. Experience to film pro- experienced minimum of 5 years in duction preferable but not necessary. Send photo, 4444 Geary Boulevard, San Francisco broadcasting. Location New York resnnte and salary requirements promptly as the (Not affiliated with CBS, Inc.) City. Write: poation most be filled Immediately. Top to Box H -158. BROADCASTING market. Box H -81, BROADCASTING

88 BROADCASTING, August 9, 1965 EMPLOYMENT SERVICE FOR SALE _1111111 Stations (Cont'd) 1 1E4ue AÌebirt !rakers ghtc. ... 654 MADISON AVENUE ., eo ll services I. broadcast NEW YORK, N. Y. HA 1-OB1B TE 2.9362 & - MAJOR MARKET RADIO & TV OPENINGS Announcers, Disc Jockeys, Newsmen, Engineers, Salesmen, Copywriters, - RADIO- Traffic Girls are needed now! TV- Newsmen, Sportscasters, Promotion Managers, Public Affairs Directors & _ To buy or sell Radio and /or TV prop. = Producer- Directors are needed now! erties contact: America's largest fulltime exclusive Radio & TV Employment Agency needs --= applications to fill these openings nationwide. Send tape and resume today. PATT McDONALD CO. 4, Colorado P. BOX 9266 GL 3 -8080 NATIONWIDE BROADCAST SERVICE 0. - 925 Phoneaareavcodeenver .0996 AUSTIN, TEXAS 78756 IINIIIIIIIIIIIIIII1101111110IIIlmm INIMINEINIMlmlmmllWWlWlmlmlm9m1111 13 1011 111111111MMEWllII 181111110,

R. Is. small daytime $110M SOLD EMPLOYMENT SERVICE FOR SALE Fla. medium daytime $100M 35M S. E. medium fulltime 95M 30M 527 Madison Avenue, New York, N.Y. 10022 East monopoly fulltime 600 M 29% Stations M. W. major daytime 583M cash

'V CHAPMAN COMPANY INC Final Notice 2045 PEACHTREE RO.. ATLANTA, GA. 30309 BROADCAST PERSONNEL AGENCY Sherlee Berish, Director WSUN-WSUN-TV STATIONS FOR SALE 1. CALIFORNIA. Full time. Priced at $80,-- --- CONFIDENTIAL NEGOTIATIONS- 000. $20,000 down. Placement within 30 days if you are St. Petersburg, Florida 2. WEST COAST. Major market FM. Priced qualified. Nationwide Radio & TV. Need at $75,000. Announcers, Salesmen, 1st Ticket combo and engineer, PD's, etc. Write for ap- JACK L. STOLL ASSOCIATES plication. 8 FOR SALE 6381 Hollywood Blvd. CONFIDENTIAL BROADCAST Los Angeles 28, California EMPLOYMENT AGENCY 1610 Potomac Ave., Pittsburgh, Pa. 15216 Bids close September 8, 1965. Final Phone 412. 563-3330 day or evenings specifications are now available and contain the City standard contract form for bids. This form must be STATION MANAGERS used to qualify for bid. Specifica- Let us your next staff opening with a fill tions may be obained upon payment "FOR SALE reference checked, qualified broadcaster. Call or write. of Fifty Dollars 1$50.). C.B.I. PLACEMENTS Address the Purchasing Agent, City 707 Colorado Bldg., Denver, Colo. 80202 Phone 13031 292 -3730 of St. Petersburg, Florida. STATIONS" If you need a ¡ob, we need youl

Your ad here . . . MISCELLANEOUS WARNING CATIT Applicants for employment, or persons SYSTEMS seeking favors and representing themselves as relatives of Bill Elkins o other Elkins staff members, or claiming rto have been FOR SALI: associated with Elkins School System as an instructor or in other capacity should immediately be nreported to 2 recently completed Elkins Institute of Radio high -band CATV Systems Electronics, Inc. in south, in full operation 2603 Inwood Road & with attractive potential Dallas, Texas Brokers protected gives you the nationwide BUSINESS OPPORTUNITY Box H -113, BROADCASTING display needed for quick 44F4144 f444 Wfff4"N44fd Ft"dNNfNF sale. FORMING CLOSED CIRCUIT TV NETWORK: SO. FLA. Opportunity to join inter /intra city closed FOR SALE circuit network. Looking for qualified investors with broadcast background and $50,- A TOP 15 MARKET 000 to join prominent group in joint venture. Setting up permanent network involved in 5,000 watt fulltime plus FM. Adv. CCTV presentations in all fields. Still $1,000,000 category. interested. Write: Sincere qualified principals only. Broadcasting rBEDUB1H 8IImUYOFr[3EY/B/p4ANOIN0fO Box H -115, BROADCASTING Box H -44, BROADCASTING 1401,rtrr,îr BROADCASTING, August 9, 1965 89 COMMUNITY ANTENNA FRANCHISE ACTIVITIES

to Sight and Sound Service Corp.. Greens- for a franchise. The firm is a subsidiary of The following are activities in com- burg, has passed first reading in city council. the Goldman Group, a multiple station munity antenna television reported to Principals of the firm are Lloyd Kanouse, owner. A previous applicant is Booth Broad- and Marshall, casting Co., Detroit. Aug. 4. Norman Kanouse Frank BROADCASTING through Reports Greensburg. and Jerry Gates, Bloomington, Camden, N. Y.- Lewneida Cable TV Co., include applications for permission to Ind. The ordinance would grant a 25 -year represented by Robert Helmer, Whitesboro, franchise. Previous applicant for a non -ex- and Frank Gruenswald, Utica, both New install and operate CATV's and for exclusive grant is Telemation Systems Inc., York, have applied for a franchise. Nine pansion of existing CATV's into new Evansville, Ind. (BROADCASTING, April stations would be carried on the proposed 26). system with 2!ss% of annual gross revenues areas as well as grants of CATV fran- Storm Lake, Iowa -Mid -Continent Broad- remitted to the village. chises and sales of existing installations. casting Co. (KELO -AM -TV Sioux Falls, Camillus, N. Y. Newchannels Corp. (sub- Indicates a franchise has been granted. S. D.) has been granted a franchise subject sidiary of Newhouse Broadcasting Co. to approval by the voters in a November WSYR- AM -FM -TV Syracuse, N. Y.) has referendum. The company will charge $25 been awarded a franchise. The firm cur- for installation and $5.50 monthly for the rently operates six CATV's in New York. Mesa, Ariz. -C. R. Watts, associated with service. Free service will be provided to all A Canadian station, four New York City KALF Mesa, has applied for a franchise. The schools and the city will be provided with a stations plus local stations will be carried monthly charge to subscribers would be $5 free closed circuit system for city hall and by the Camillus system. to $7. The system would carry nine TV buildings. signals and would leave a tenth channel four other public Newburgh, N. Y.- Hightower Telesystems for use by the Mesa school system. Hays, Kan.-Robert Schmidt, VP and Inc., represented by Henry O'Neill, West- general manager of KAYS Inc. stations, chester county, has applied for a franchise. King City, Callf.- Central California Com- Hays, has been granted a 20 -year nonexclu- New York Bell Telephone Co. would install munications Corp. (John C. Cohan sta- sive franchise. The city will receive 2% of and service the system. A previous applicant tions) has applied for a franchise. Under will no is Better TV of Orange County Inc. through the proposal free service would be provided the annual gross receipts. There be its subsidiary, Clearview Antenna Inc. installation charge during construction of 15). to all schools. the system but later it will be $25. The (BROADCASTING, March Beardstown, Ill. Telephone monthly charge will be from $4.95 to $6.95. Jacksonville, N. C.- Jacksonvllle Cable -Cass County Mr. Schmidt estimated it will take 12 -18 Television Co. announces it has opened its Co., Virginia, III., has been awarded a 20- in year franchise. The firm agreed to remit months to have the system operation. system, which cost $300,000 to build. Sub- 5% of gross city with scribers will be able to receive nine chan- annual revenue to the Raceland, Ky.-Clearview TV Cable Co. nels. including a weather service and an a maximum monthly subscriber fee of $5. (William McKnight, Russell, Ky.) has been Cass County Telephone is represented by educational TV station from Chapel Hill. Gerald granted a 20 -year franchise. The city will N. C., which is scheduled to begin operating Gill, Virginia. receive $500 for the franchise plus 3% of this fall. Fred Stegner is president; Entron Centralia, 111.- Charles Gross, former Cen- the annual gross receipts. Inc., Silver Spring, Md., CATV equipment tralia city councilman, has applied for a manufacturer, holds a majority interest in nonexclusive franchise. Previous appli- Bay City, Mich. - Michigan CATV Inc. Jacksonville Cable Television Co. Potential cants are Egyptian Cable TV Inc. and Mt. (principally operated by Water Wonderland subscribers number 5,000. Entron also holds Vernon Cable TV Inc. (BROADCASTING. Broadcasting Co. [WXOX Bay City]) and controlling interest in CATV's in Sharon May 17). Booth Broadcasting Co., Detroit, a group and DuBois, Pa., and in Carlsbad, N. M. station owner, have applied for franchises. Decatur, Ill. -Tele -Trend Inc., Fort Wayne, Bucyrus, Ohio - Tele -Trend Inc., Fort Ind.. represented by Fred Coovert, has ap- Saginaw, Mich. - Michigan CATV Inc. Wayne, Ind., represented by Maxwell P. plied for a franchise. The firm proposes (principally operated by Water Wonderland Smith. secretary- treasurer, has applied for maximum subscriber fees of $30 for instal- Broadcasting Co. [WMOX Bay City], has ap- a franchise. Previous applicant for the fran- lation plus $4.90 monthly. Previous appli- plied for a franchise. A previous applicant chise is Meredith -Avco Inc., Omaha. cant for the franchise is General Electric is Booth Broadcasting Co., Detroit, a group Cablevision Corp.. represented locally by station owner. Upper Sandusky, Ohio -Twin Valley CATV attorney T. W. Samuels. Decatur. Inc.. represented by Howard W. Sharpley, St. Joseph, Mo. -The St. Joseph Gazette Hillsdale, Mich., has applied for a franchise. and News -Press has been granted a 20 -year Mattoon, 111. -E. J. Zeibel & Associates franchise. The system will supply 10 TV Newtown, Pa.- Telemax of Lobux Inc. and Clearview Cable Co., Shelbyville, signals. Subscriber costs will be $10 for in- has applied for a franchise. The firm has have applied separately for a franchise. stallation and $4.85 monthly. Manager of several applications pending in eastern Previous applicants: Frisina Amusement the CATV division for the paper is Donald Pennsylvania communities. Co., Mattoon; Friendly Broadcasters Inc. R. Eggebrecht. Another applicant was St. (WEIC Charleston, Ill.), and Central Com- Joseph Cablevision (a joint venture of Al- Vandergrift, Pa.- General Telephone and munications Co.. a subsidiary of Illinois Amusement Co., Chicago, and Jerrold Electronics Inc., a subsidiary of General Consolidated Telephone Co. liance Telephone Co. of Pennsylvania, has been Electronics Corp., Philadelphia). awarded a franchise. The agreement sets Oglesby, Ill.- Television Cable Co., rep- Trenton, N. Community Service An- maximum subscription costs at $10 for in- resented by Earle S. Nelson Jr., VP and J.- stallation plus $4 monthly. Firms denied are: general manager, has been awarded a 25- tenna Systems Inc. (headed by Bill Hardin. WBUD a Gateway Broadcasting Corp.; Monessen year franchise. The ordinance sets sub- general manager of Trenton) and Amusement Co.; Westinghouse Electric Co.. scriber costs of $25 for installation plus $5 firm headed by Herbert Hobler, president of and Armstrong Utilities Inc. monthly. Target date for completion of WTOA(FM) Trenton and WHWH Princeton, system is Nov. 1. N. J., have applied for franchises. Commu- West Pottsgrove, Pa.- Triangle Publica- nity Service has applied for franchises in tions (WFIL- AM -FM -TV Philadelphia) has Shelbyville, Ill. - Clearview Cable Co.. all 13 Mercer county municipalities. A pre- been awarded a franchise. The firm is rep- Shelbyville, has applied for a franchise. vious applicant in Trenton is Crosswicks resented locally by attorney Gilbert Lewis. Previous applicants for an ordinance are Industries, Toms River, N. J. (Frank Allen, Friendly Broadcasters Inc. (WEIC Charles- president). Aberdeen, S. D.- Dakota TV Inc., one of ton. Ill.) and Jack Owens, Charleston. two applicants for a franchise in Aberdeen. Busti, N. Y.- Jamestown Cablevision Corp. has successfully carried out a petition drive Greensburg, Ind. -A franchise ordinance (Simon Goldman, president) has applied which will allow the people to decide in a referendum whether Dakota TV will receive a franchise. The other applicant for a franchise is Midcontinent Broadcasting Co. (KELO -AM -TV Sioux Falls. S. D.). Longview, Tex. -Lone Star Television Service Inc. has been granted a franchise. Subscriber costs will be $10 for installation 1735 DeSales Street, N.W. and $4.70 monthly. Washington, D. C. 20036 Danville, Va. -Booth Broadcasting Co.. ßroahIcastîiqmratstM®slsosretrlataNAao aMta Detroit, a group station owner, has applied for a CATV license. New Market, Va. -The town council has Please start my subscription for (CHECK )o 52 issues ;8.50 voted to allow the Shenandoah Telephone 1 ONE Co. to use its telephone service franchise to bring CATV service to New Market. 52 issues and ,Name Position '65 Yearbook Pulaski, Va. -City council has approved the transfer of a franchise from City Cable ;1350 Co. to Booth Broadcasting Corp., Detroit, a group station owner. Booth agreed to pay the city 2% of the annual gross receipts in- Company 0 1965 Yearbook stead of the 1% promised by City Cable. $5.00 Glendale, W. Va.- Haines Radio and TV Business (Ed Haines. Cameron, W. Va.) has been 0 Home Payment granted a franchise. Other applicants were enclosed Clear Television Inc., Hill View Cable Co. and Bob & Dave Cable Co. South Charleston, W. Va. - Kanawha O Bill me Cable Television Co.. St. Albans, W. Va., has City .State zip been granted a franchise. The firm, headed by Robert Entley, is a subsidiary of St. Albans -Nitro Broadcasting Co. (WKLC St. Albans).

90 (FOR THE RECORD) BROADCASTING, August 9, 1965 ON SUMMER mornings the sun who obviously oozes merchandising po- simply bursts out of Lake Michigan. TV success: tential from every pore. Network and pouring itself into the East Cedar Street local children shows plus spot will be apartment of George Polk on Chicago's used. near north side you have to Spot Support Apart from the Mighty It warms a picture of idyllic bachelor- White campaign, Alberto- Culver pres- hood on a Sunday morning as he re- ently is spending in spot at the rate of laxes on his 16th floor terrace scanning have an itch more than $1 million a month in about a sailboat on the horizon and listening 30 top markets. "Spot is very valuable to the soft melodies from -fi. his hi among Alberto -Culver's agencies. Comp- to us," Mr. Polk notes, even though the But the picture is so fleeting. By week- ton keeps international products, which bulk of the budget goes into network. day George Polk is a very intense young now are in nearly 50 countries where Buying spot today is a far cry from man. TV is "first choice" if available. the seller's market of the early 1950's, At 37 he is director of advertising for The list of agencies for domestic Mr. Polk recalls, when he was buying an equally restless and growing prodigy business includes the Chicago offices of time at BBDO. of television, the Alberto- Co. Culver BBDO, Campbell -Ewald Co. and J. In those days "it was a matter of of Melrose Park. Ill. His challenge: Walter Thompson plus Reeves what you could get and you had to play to beat the Co. Knox established giants of the Advertising, Minneapolis. ball with the big guys in the monopoly toiletries and household products fields Newest of Alberto -Culver's proliferat- markets," he remembers. His most suc- at their own marketing game, but with ing products is Mighty White, a tooth- cessful strategy was to visit the stations only a fraction of the advertising power paste for children, which will get the in their markets, "sitting and talking they command. His technique: concen- usual multi- million dollar TV blitz on and getting things. while the manager's trating Alberto -Culver's TV muscle in- its national introduction next month. phone would ring every five minutes to the sharpest punches possible and In test markets via television for two with some New York timebuyer calling," moving fast. years in San Francisco and the Pacific he recalls. TV All the Way Alberto -Culver Northwest, Mighty White is personified Today, though, he notes. an adver- now is spending for advertising at the by a cartoon character "Great Zeeth." tiser can take a successful stand on is- rate of more than $40 million a year. sues like piggyback and refuse to pay a Virtually all of it is still being spent in premium for a spot merely because of TV -the bootstrap that Alberto -Culver its handling of message content. President Leonard Lavin has used to WEEK'S PROFILE The `Show' Is It Alberto -Culver pull his company up from almost noth- banks heavily on its network program ing to over the $100 million mark with- vehicles and the entertainment impact in 10 years. of a program is a vital consideration. Will Alberto -Culver saturate itself possibly even more important than such with TV one of these days soon and other key elements as ratings and effi- start putting big money into media that ciency, Mr. Polk contends. now get only a token? "If you do hit, something of tremen- "We don't know," is Mr. Polk's frank dous value goes for you," he says of reply. "but we still haven't found any making the right program tie -up. "It medium that is as good as more TV." has a phenomenal effect on sales," he Although he has been heading continues, "more than what the rating Alberto -Culver's advertising department would indicate." for just a year now. Mr. Polk is well Hence Alberto -Culver's drive to find able to judge. He has found he can shows with truly "hit" qualities, a de- measure TV's impact where it counts termination that makes it willing even most. right at the retail cash register. to risk the dense financial jungles of It's a phenomenon he admits has rather pilot production as it has done with surprised him since moving over to the Four Star and The Smothers Brothers client side of the fence after nearly 15 Show, set on CBS -TV this fall. He has years with BBDO in New York. It's two more series in the works for the also the ultimate measure too many ad- 1966 season. vertisers are not in a position to enjoy. Alberto- Culver has four other prime he notes, because of the nature of their evening shows this fall, three of them media diversification or management in color, plus extensive daytime partici- approach. pations. Apart from Smothers Brothers The Prime Cut, Please But Mr. he also pins a "hit" tag high on one of Polk is not the type to be easily im- the new ones, NBC -TV's The Wackiest pressed or swayed by the unusual. He Ship in the Army. His sense for pick- George Polk Director of advertising, is too much of a realist for that. His - ing was well tuned during his years in Alberto -Culver Co., Melrose Park, III.; b. TV programing BBDO. is a practicality that matches Alberto - June 30, 1928, New York City; attended at Culver's mood for not merely "good" public schools there and private prepara- A demand for the highest excellence TV programs and commercials. but the tory schools of Hotchkiss and Pomfret in pervades Alberto- Culver commercial very best possible. Connecticut; B.A. 1950 Erskine College, production too: of more than 400 com- Due West, S. C.; 1950.64 with New York mercials made last year, only 50 were His too is a pragmatism that enabled office of BBDO which he joined as mes- him to tell -as easily as could be told senger and subsequently moved into used. tinder the circumstances -an old agen- media research, timebuying and TV-radio Mr. Polk is no less demanding of his cy friend like the Chicago office of programing, becoming VP in charge of TV own performance. How did a BBDO Compton Advertising that it must give and radio programing and planning in May messenger boy become TV programing 1957; joined Alberto-Culver as advertising and planning vice president by 1957? up some $20 million in billings Sept. director July 1964; hobbies -hi -fi and "I was mighty itchy." he says. 1 to "balance" the workload better photography.

BROADCASTING, August 9, 1965 91 EDITORIALS Federal Computer Commission In television, where consolidations of ownership have been the trend in recent years, the competition among rival 'F the FCC fed its new criteria (BROADCASTING, Aug. 2) owners is as severe as it ever was. The power of any of the for choosing among applicants for a given broadcast three networks is subject to the countervailing powers of the facility into its million -dollar computer, it would produce as others and of hundreds of affiliated stations that control the ideal licensee: the network's access to its audience. The powers of the sta- An individual owner, not necessarily of good character, tion groups are limited by the FCC's own multiple- owner- active in local affairs who had lived all of his life in the ship rules and by competition in the market place. The community, with some resources but positively no ownership powers of all the units of ownership in television are subject connection with or even experience in any other mass me- to the antitrust laws. dium (newspapers, magazines or other stations) who would No more fundamental policy could have been invoked by be his own general manager. the FCC in its statement of criteria in comparative cases The winning applicant, as produced by the computer, than the policy of maximum diffusion of control. It is much would be the one coming closest to these stereotyped speci- too fundamental a policy for the nation to base on the off- fications. The fact that no two cases ever are exactly alike hand opinion of five FCC members. would make no difference. There would be no need for a hearing examiner, lawyers, engineers, consultants or others to appear at comparative Timely hearings. Applications could he filed at the nearest desig- ARILL and nated data processing service bureau and the successful that has already been passed by the Senate is now awaiting action in the would introduce a applicant would "print out ", as they say in digital parlance. House The FCC majority, we think, carries standardization to ,light element of order into the anarchy that now prevails a ludicrous and probably illegal extreme. The FCC might in the transition to and from daylight saving time. Broad- just as well become a Federal Computer Commission. One casters ought to be doing everything they can to encourage the legislation. punch operator could run it. adoption of the The bill would do no more than to establish uniform dates on which states or local communities would, if they chose, Extremism is no virtue change to and from daylight saving. But even so limited a measure would at least remove one of the many causes of QUITE apart from its other defects (see above). the the confusion that obtains during more than six months of FCC's new criteria for selecting winners of contests for every year. new stations are based upon a fundamental policy that ought Despite the perfection of audio and video tape which to be tested by searching study and serious debate. has given broadcasters great flexibility in recording pro- "We believe," the FCC majority has said. "that there are grams for playback at accustomed local times, there is still two primary objectives toward which the process of com- considerable disruption of schedules during the long per- parison should be directed. They are, first. the best practi- iod in which standard time becomes a misnomer. The cable service to the public, and. second. a maximum dif- disruption is accentuated by the wide variations in dates fusion of control of the media of mass communications . . . on which daylight time replaces standard in various com- [The] primary goals of good service and diversification munities. of control are also fully compatible." In the long run it must be hoped that simple reason will What the FCC is saying is that in the best of all possible prevail and national time standards will be established by worlds, according to its standards, no one could own more the federal government. For the moment, however, local than one AM station, or one FM station. or one TV sta- pressures and local pride predominate, and the bill now tion, or one newspaper or one magazine. In short, no one before the House is probably the best that can be passed. could own more than one unit in one medium of mass It is a deserving first step toward the future summer when communication if the FCC had the power to effectuate the someone can ask what time it is in the expectation of getting policy of "maximum diffusion of control." a dependable answer. It is a mom- and -pop utopia that the FCC has now de- creed, and it is unsuitable to a real world of intricate tech- nology and sophisticated economics. Yet the FCC is now committed to move toward its unreal objective, and the seriousness of its purpose may be seen not only in its new comparative critera but also in its proposals to tighten its multiple ownership rules. No one who is in tune with contemporary America would deny that social dangers are implicit in extreme concentrations of control of the instruments of mass communications. This, however, does not mean that the opposite extreme is the ideal alternative. The fact that maximum concentration may be bad does not create another fact that maximum diffusion is good. Indeed it can be argued, as it no doubt will be by the group owners, who are now under attack, that maximum diffusion could so weaken the economic base of the mass media as to impair the national ability to communicate. The practical fact is that concentrations of control that now exist, or are likely to under foreseeable economic and Drawn for BROADCASTING by Sid Hix political restraints, are so far short of extreme that a threat "Why can't that damn Hertz driver come to work through is perceptible only under paranoiac apprehension. the front door like everybody else!"

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Represented Nationally by Edward Petry & Co., Inc. TOTAL COLOR TELEVISION CHANNEL 5 100.000 WATTS MINNEAPOLIS. SAINT PAUL re. HUBBARD BROADCASTING, INC. Peter Faneuil gave Boston this hall in 1742. When Boston was a

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