Agenda Item 6d, Attachment 1, Page 1 of 9
CalPERS Office of Public Affairs Strategic Communications Report
The following items include highlights of strategic communication activities for the period covering January 1, 2018 through January 31, 2018:
Date News Releases 01/09/2018 CalPERS Benefits Education Event in San Luis Obispo 01/16/2018 CalPERS Board Elects Priya Mathur as President, Rob Feckner as Vice President 01/16/2018 CalPERS Benefits Education Event in Sacramento
CalPERS Print/Broadcast/Radio News Date Outlet Spokesperson Tone1 Pajaro Valley school district pushes back against salary demands 01/02/2018 Santa Cruz Sentinel O Chipping away at Proposition 13 01/02/2018 Monterey County Herald O Sacramento News & Mayor’s report: Year one 01/04/2018 Review O Marin Independent Journal 01/04/2018 Marin Independent Journal N Clarifying Beaumont’s view, for the record… 01/04/2018 Record Gazette O Las Gallinas sanitary board split over GM severance deal 01/05/2018 Marin Independent Journal O CalPERS seeks help to run $40 billion portfolio 01/05/2018 Chico Enterprise-Record Joe DeAnda O Supervisors should repeal their own automatic pay increases 01/06/2018 Register-Pajaronian O Tiny Calimesa’s firefighter changes should be model for state* 01/06/2018 Pasadena Star News N A small city pioneering big changes in firefighting 01/07/2018 Chico Enterprise-Record N Ballooning pension costs affecting recent education financial gains 01/07/2018 Monterey Herald O Novato’s next fire chief will be internal hire 01/07/2018 Marin Independent Journal O Budget crunch threatens savings; Reserves could go down to $8 million if nothing is done, according to a report. A hiring freeze is in effect. 01/09/2018 Chico Enterprise-Record O
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CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 Riverside County’s budget crunch could burn through its savings, officials warn 01/08/2018 Press Enterprise O Marijuana, Homelessness Among Top Issues for RivCo in 2018** 01/09/2018 Palm Desert Patch N Teacher pensions, Apple & teen mental health 01/09/2018 Turlock Journal N A dollar saved is a dollar earned 01/09/2018 San Luis Obispo Tribune O New York City to Exxon: Pay up for climate change costs 01/10/2018 KESQ News 2 O New York City to Exxon: Pay up for climate change costs 01/10/2018 KVIA News 7 O New York City Files Lawsuit Against Oil Companies Including Exxon Over Climate Change Costs and Risks 01/10/2018 KTLA News 5 O The good and bad of Jerry Brown’s budget*** 01/10/2018 Pasadena Star News N California Lawmakers have a $190.3-billion state budget plan to consider. Here’s some of what it would pay for 01/11/2018 Daily Pilot O Lincoln hasn’t paid water bill in years 01/11/2018 Lincoln News Messenger O La Verne may pursue pension bonds as one of a number of strategies to address employee retirement costs 01/11/2018 Inland Valley Daily Bulletin O Walnut Creek moves to stabilize city parking fund 01/12/2018 Chico Enterprise-Record O Challenges ahead for the city in 2018 01/12/2018 Chico Enterprise-Record N Employee pension debt aside, San Ramon is financially sound 01/13/2018 San Jose Mercury News O Jerry Brown predicts CA pension cuts in next recession 01/13/2018 Fresno Bee O City Council to confirm new fire chief 01/14/2018 Chico ER O La Mesa Mayor Delivers Upbeat State of the City Address 01/16/2018 East County Magazine O City of Santa Monica’s Unfunded Pension Costs Jump 20 Percent 01/16/2018 Santa Monica Lookout O Chico has new fire chief 01/16/2018 Chico Enterprise-Record O Split decision reached on Hillview rebuild 01/17/2018 Los Altos Town Crier O City Council confirms new fire chief 01/17/2018 Enterprise Record (Chico) O Democrats running for California governor need to stop talking about Trump and start talking about public Pensions*4 01/18/2018 Coastline Pilot N Getting Answers Road Tour: Hotels in Sacramento Land Development 01/19/2018 CBS13 Sacramento N Pension debt aside, San Ramon is financially sound 01/19/2018 Chico Enterprise-Record O
1P – Positive tone N – Negative tone O – Neutral tone
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CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 Aliso Viejo The City Council on Wednesday unanimously… 01/20/2018 Chico Enterprise-Record O The two most insightful responses to the governor’s budget*5 01/20/2018 Daily Breeze O The Tax Watchers: New year presents old problems 01/20/2018 Daily Republic N Budget in good shape, but Gov. Brown missed vast opportunities*6 01/20/2018 Daily Breeze N Insights on the California budget 01/21/2018 Chico Enterprise-Record O Budget in good shape, but missed chances 01/21/2018 Chico Enterprise-Record N Skelton: State Democrats need to stop talking Trump, start talking pensions 01/21/2018 Press Democrat N Millbrae Officials question, criticize pension cost report 01/22/2018 San Mateo Daily Journal O Higher taxes aren’t the solution to California’s problems*7 01/22/2018 Orange County Register N California state payroll increased by $1 billion in 2017, twice as fast as previous year 01/22/2018 San Luis Obispo Tribune O CA state payroll went up by $1B in 2017, twice as fast as 2016 01/22/2018 KFIAM640 O Richard Costigan CalPERS seeks legislation to fix pension error 01/22/2018 Capitol Weekly Brad Pacheco O Higher taxes aren’t the solution to state’s problems 01/23/2017 Chico Enterprise-Record N Kentfield officials deny parcel tax pays for pensions 01/23/2018 Marin Independent Journal O Glazer, Baker join for discussion on state pension debt 01/23/2018 Pleasanton Weekly N Metropolitan News- The Two Most Insightful Responses to the Governor’s Budget 01/23/2018 Enterprise O Letters to the Editor: Doctor, doctor 01/24/2018 Union Democrat N Letters to the Editor: CalPERS Analysis 01/24/2018 Lake-County Record Bee N City’s community services director Andrade-Wax stepping down 01/24/2018 Pleasanton Weekly O Solano County’s pension liability jumped $100M last fiscal year 01/25/2018 Daily Republic O Police, fire sign 3-year contracts 01/25/2018 The Coast News O Employee Pension Costs Poised to Soar in Santa Monica Malibu Public School System 01/26/2018 Santa Monica Lookout O Dr. Maria Papaspyrou Mouratoff recalled; A native of Greece, Mouratoff survived both Nazi occupation during World War II and the Greek Civil War that followed 01/26/2018 Chico Enterprise-Record O With pension costs skyrocketing, Modest investigates ways to keep services running 01/27/2018 The Modesto Bee O Valley Transportation Authority Board 01/27/2018 Daily Post O
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CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 District could see more money 01/27/2018 Del Norte Triplicate O Ventura officials set path for year ahead; Thomas Fire recovery tops priorities 01/29/2018 Ventura County Star O Pension Costs to Climb Almost 75 Percent at Santa Monica City Hall, Think Tank Estimates 01/29/2018 Santa Monica Lookout N Stability of County’s Pension System Under Scrutiny*8 01/30/2018 Palm Desert Patch N
*Article also printed in the Riverside Press Enterprise; Press Telegram; Daily Breeze; Redlands Daily Facts; San Bernardino County Sun. **Article also printed in the Murrieta Patch; Lake Elsinore Wildomar Patch; and Temecula Patch. ***Article also printed in the San Bernardino County Sun; Daily Breeze; Press Telegram; Redlands Daily Facts; Riverside Press Enterprise; Gabriel Valley Tribune; and the Chico Enterprise-Record. *4Article also printed in the Burbank Leader and the Daily Pilot. *5Article also printed in the San Gabriel Valley Tribune; Press Telegram; Press Enterprise; Redlands Daily Facts; Pasadena Star News; San Bernardino Sun; and the Enterprise Record. *6Article also printed in the Pasadena Star News; San Gabriel Valley Tribune; Redlands Daily Facts; Press Enterprise; Press Telegram; San Bernardino Sun. *7Article also printed in Redlands Daily Facts; San Gabriel Valley Tribune; Pasadena Star News; Press Enterprise; Daily News; and the San Bernardino Sun. *8 Article also printed in Lake Elsinore Patch and Murrieta Patch.
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Online Enhancements, Videos, Social Media and Webcasts Videos, webcasts, webinars, and live events that were completed/released during the month of January. • Get a Head Start on Your APEX Nomination • Board of Administration Offsite - January 16-18, 2018 • CalPERS Board Highlights | Health Belief Discussion • CalPERS Human Resources Leadership Development • A Guide to CalPERS Amortization Policy (webinar, replay) • CalPERS Member - Early Career Basics (webinar) • Leadership Forum - Answering the Challenge • Leadership in Action | An Ongoing Conversation with CalPERS Chief Executive Officer Marcie Frost (live event, replay) • 2017 Spotlight on Excellence Recipient - Jeanne Amos | Acceptance • CalPERS Data Privacy Day
Followers and Growth Channel Total New Total Views Monthly Total Posts Followers Followers Views Twitter (@CalPERS) 15,791 140 -- -- 185 (29 RTs*) Facebook 15265 102 -- -- 61 LinkedIn 8,585 227 -- -- 11 YouTube 3,000 144 1,064,682 31,864 11 Instagram 1,497 30 -- -- 9
* Retweets are counted as a portion of the total. -- indicates that category does not apply for channel.
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Monthly Mentions 2017-18 250
200
150 Mentions 100
50
0 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Positive 9 19 11 9 8 7 8 8 1 5 11 1 5 2 2 2 2 5 0 Neutral 79 102 114 104 88 154 64 101 93 115 142 159 60 66 55 47 60 98 50 Negative 66 32 31 16 20 35 32 25 18 10 29 3 11 24 15 18 27 13 47
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Mentions by Fiscal Year 4000
3500
3000
2500
2000 Mentions
1500
1000
500
0 2017- 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 18* Positive 542 1224 1335 1749 1206 877 706 384 354 429 377 359 97 18 Neutral 862 540 426 416 584 867 1033 931 1887 2219 2439 1751 1315 436 Negative 157 72 53 18 109 580 630 349 641 371 545 298 317 155
*Data through January 2018
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2017 Board Meeting Webcast Viewership
2500
2000
1500
1000 Webcast Viewership Webcast
500
0 Feb Feb Feb Feb Mar Mar Mar Mar Apr Apr Apr Apr May May May May Jun Jun Jun Jun Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Internal 773 588 327 1688 595 530 493 1618 603 493 358 1454 130 221 193 544 240 275 262 777 External 234 221 75 530 169 196 171 536 185 119 110 414 139 265 129 533 205 519 104 828 2017 Webcast Dates
No Board meeting webcast in January, July, and October
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2017 Board Meeting Webcast Viewership
2500
2000
1500
1000 Webcast Viewership Webcast
500
0 Aug Aug Aug Aug Sep Sep Sep Sep Nov Nov Nov Nov Dec Dec Dec Dec Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Internal 216 196 157 569 207 307 234 748 247 275 240 762 225 232 191 648 External 161 102 55 318 197 313 98 608 400 365 154 919 254 184 74 512 2017 Webcast Dates
No Board meeting webcast in January, July, and October
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