Agenda Item 6d, Attachment 1, Page 1 of 9
CalPERS Office of Public Affairs Strategic Communications Report
The following items include highlights of strategic communication activities for the period covering November 1, 2017 through November 30, 2017:
Date News Releases 11/08/2017 CalPERS to Hold Asset Liability Management Workshop 11/30/2017 CalPERS' Real Assets Program to Purchase Stake in Wind Farms
CalPERS Print/Broadcast/Radio News Date Outlet Spokesperson Tone1 City releases records that detail ex-city managers alleged abusive conduct 11/01/2017 Mercury News O Letter: Measure C sets a bad precedent, vote ‘no’ (opinion) 11/01/2017 Tahoe Daily Tribune O CVS and Aetna eye competition from Amazon, but the real race is with UnitedHealth 11/01/2017 LA Times O California Public Employees’ Retirement System Has $2.32 Million Stake in Alon USA Energy, Inc. (ALJ) 11/01/2017 Ledger Gazette O California Public Employees’ Retirement System Raises Position in Rambus, Inc. (RMBS) 11/01/2017 The Olympia Report O Santa Maria high schools begin installing solar panels 11/02/2017 Santa Maria Sun O City’s top dogs up for raise 11/03/2017 Daily Post-Palo Alto O Released records detail ex-city manager’s alleged abuses; Reports note claims of Tom Williams’ unethical behavior toward developers, harassment of former city department head, staffers 11/03/2017 Chico Enterprise-Record O Political Road Map: Trump and gun investments spark debate for California pension funds 11/05/2017 LA Times O PK Diffenbaugh: MPUSD taking proactive measures to respond to fiscal challenges 11/05/2071 Monterey Herald O San Rafael: sewer district general manager resigns following staff insurrection 11/06/2017 Marin Independent Journal O Pension deadline unreasonable; Redding, Shasta County Grand Jury to continue tackling liabilities at meeting 11/06/2017 Record Searchlight-Redding O
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CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 Letter: Keep an eye on new gas tax, vehicle fee revenue 11/07/2017 Chico Enterprise-Record N 4 state workers net $902,000 in bonuses 11/08/2017 Turlock Journal N On Retired Teachers Week, follow their footsteps Retired… 11/08/2017 Chico Enterprise-Record N Governor candidate Delaine Eastin releases tax returns, gets most of income from public pension 11/08/2017 The Mercury News O $303M surge in pension costs expected; Advisory committee puts county’s unfunded pension liability at $2.8B, up from $1B in 2013 11/09/2017 Chico Enterprise-Record Rob Feckner O San Rafael sewer district manager placed on leave following Marin Independent comment 11/09/2017 Journal O State Controller posts pay info on some K-12 staff 11/09/2017 The Reporter O State needs to tackle its pension problems 11/09/2017 Chico Enterprise-Record N Measure C failed: What now for South Lake Tahoe’s roads? 11/10/2017 Tahoe Daily Tribune O State Controller posts pay info on some K-12 staff 11/10/2017 Vallejo Times-Herald O California pension costs could hurt SLO County 11/10/2017 San Luis Obispo Tribune N Internal Affairs: Is Columbus statue headed to the San Jose airport? 11/11/2017 The Mercury News O Letter: Read gas tax legislation to get the real story 11/12/2017 Chico Enterprise-Record O Letter: Read gas tax legislation to get the real story 11/12/2017 Oroville Mercury Register O Chico State values profits over environment? In 2016,… 11/13/2017 Chico Enterprise-Record O CalPERS urges law to notify at-risk pensioners 11/13/2017 San Luis Obispo Tribune Richard Costigan N Riverside County ‘struggling’ with new year budget, as labor and healthcare costs balloon 11/14/2017 Desert Sun O EID approves new five year CIP program 11/15/2017 Mountain Democrat O Healthy state revenues seen for schools 11/16/2017 Daily Democrat O Commercial Real Estate Industry Continues to Make Progress in Reducing Energy Consumption, Carbon Emission and Water Usage, Says New Analysis from Urban Land Institute’s Greenprint Center 11/16/2017 CBS News 8 O City Council Approves Plan to Put City on Sound Financial Footing 11/16/2017 Monrovia Weekly O
1P – Positive tone N – Negative tone O – Neutral tone
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CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 Commercial Real Estate Industry Continues to Make Progress in Reducing Energy Consumption, Carbon Emission and Water Usage, Says New Analysis from Urban Land Institute’s Greenprint Center 11/16/2017 KUSI News O Addressing the real problem of pension liabilities 11/17/2017 San Mateo Daily Journal N County supervisors recognize public employees and talk retirement funding 11/17/2017 Plumas News O Proposed cuts draw letter of concern from Burbank Unified School District 11/17/2017 Burbank Leader O CalPERS’ reckless pension debt repayment plans must be ended 11/17/2017 Chico Enterprise Scott Terando N Signal Hill City Council approves pay raises 11/17/2017 Signal Tribune O Losing your pension? CalPERS wants to shift blame to cities* 11/17/2017 Pasadena Star News N Chino Valley fire chief annual salary raised to $259,333 11/18/2017 Chino Champion O CalPERS wants to shift pension blame to cities 11/19/2017 San Bernardino Sun N ‘Pension millionaires’ focus distorts benefits picture, retired probation officer says 11/19/2017 Daily Republic O CalPERS wants to shift pension blame to cities 11/19/2017 Chico Enterprise-Record N 112.2M Pension Shortfall 11/20/2017 Manteca Bulletin N Oroville City council sends letter to FERC, addresses dangerous intersection improvements 11/21/2017 Oroville Mercury Register O FERC letter, pay raise OK’d 11/22/2017 Oroville Mercury Register O Jerry Brown defends pension reform law 11/22/2017 San Luis Obispo Tribune O Jerry Brown defends pension reform law 11/22/2017 The Fresno Bee O Palo Alto to reap revenues from new state bills 11/22/2017 Palo Alto Online O Don’t bail out CalPERS: Letters** 11/22/2017 Press Enterprise N San Gabriel Valley California’s pension reform has been left unfinished*** 11/23/2017 Tribune O Port Hueneme prepares for recreational cannabis businesses 11/23/2017 Ventura County Start O Stop Playing the pension blame game 11/24/2017 LA Times Editorial Board O A city fights with CalPERS’ costs 11/27/2017 Capitol Weekly O Investors buy Fremont business park for $72M 11/27/2017 Silicon Valley Business O
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CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 Editorial: Brown comes to taxpayers defense on pensions 11/27/2017 The Mercury News O City expects a shortfall of $2.6 million 11/27/2017 Daily Post Palo Alto O Diabetes hits hard in California 11/28/2017 Record Bee P Daily Business Report 11/28/2017 San Diego Metro P SLO seeks public input on pension budget challenges 11/28/2017 San Luis Obispo Tribune O Brown comes to taxpayers’ aid on pensions 11/28/2017 Enterprise Record Chico O ‘Something’s got to give,’ sales tax panel member says of Fairfield pension costs 11/28/2017 Daily Republic O CALmatters Commentary: Brown, with nothing to lose, defies unions on pensions 11/29/2017 Daily Republic N Jerry Brown, with nothing to lose, defies union on pensions 11/29/2017 Fresno Bee N San Francisco’s pension fund enriches President Trump 11/29/2017 San Francisco Examiner N
*Article also printed by San Bernardino Sun; Redlands Daily; Daily News; Press Enterprise; Daily Breeze; San Gabriel Valley Tribune **Article also printed by San Bernardino Sun; Redlands Daily Facts; Chico Enterprise-Record ***Article also printed by Press Enterprise; Daily News; San Bernardino Sun; Redlands Daily Facts; Pasadena Star News; Daily Breeze
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Online Enhancements, Videos, Social Media and Webcasts CalPERS for the Record 11/21/2017 Critics Pick Their Facts but Ignore the Truth
Videos, webcasts, webinars, and live events that were completed/released during the month of November (VLEC) • 2017 Our Promise Fundraising Event Highlights • 2017 Educational Forum Keynote Speaker (replay) • CalPERS Board Highlights | Private Equity Delivers a Year of Strong Earnings • CalPERS Board Highlights | CalPERS Real Assets Bolster Portfolio Performance • Board of Administration Meetings (webcast and replays) • CEO Report | November 15, 2017 • Working After Retirement (webinar) • Turkey Drop 2017 | Highlights • ITSB All Staff Meeting (webcast)
Followers and Growth Channel Total New Total Views Monthly Total Posts Followers Followers Views Twitter (@CalPERS) 15,554 75 -- -- 160 (21 RTs*) Facebook 15,100 129 -- -- 55 LinkedIn 8,102 443 -- -- 14 YouTube 2,792 79 1,012,331 26,416 11 Instagram 1,441 17 -- -- 10 * Retweets are counted as a portion of the total. -- indicates that category does not apply for channel.
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Monthly Mentions 2016-17 250
200
150 Mentions 100
50
0 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Positive 9 19 11 9 8 7 8 8 1 5 11 1 5 2 2 2 2 Neutral 79 102 114 104 88 154 64 101 93 115 142 159 60 66 55 47 60 Negative 66 32 31 16 20 35 32 25 18 10 29 3 11 24 15 18 27
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Mentions by Fiscal Year 4000
3500
3000
2500
2000 Mentions
1500
1000
500
0 2017- 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 18* Positive 542 1224 1335 1749 1206 877 706 384 354 429 377 359 97 13 Neutral 862 540 426 416 584 867 1033 931 1887 2219 2439 1751 1315 288 Negative 157 72 53 18 109 580 630 349 641 371 545 298 317 95
*Data through November 2017
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2017 Board Meeting Webcast Viewership
2500
2000
1500
1000 Webcast Viewership Webcast
500
0 Feb Feb Feb Feb Mar Mar Mar Mar Apr Apr Apr Apr May May May May Jun Jun Jun Jun Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Internal 773 588 327 1688 595 530 493 1618 603 493 358 1454 130 221 193 544 240 275 262 777 External 234 221 75 530 169 196 171 536 185 119 110 414 139 265 129 533 205 519 104 828 2017 Webcast Dates
No Board meeting webcast in January, July, and October
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2017 Board Meeting Webcast Viewership
2500
2000
1500
1000 Webcast Viewership Webcast
500
0 Aug Aug Aug Aug Sep Sep Sep Sep Nov Nov Nov Nov Dec Dec Dec Dec Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Internal 216 196 157 569 207 307 234 748 247 275 240 762 0 External 161 102 55 318 197 313 98 608 400 365 154 919 0 2017 Webcast Dates
No Board meeting webcast in January, July, and October
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