Year 7, No. 2, November 2014, issn 2335-4194 Academica Turistica Tourism & Innovation Journal – Revija za turizem in inovativnost Year 7, No. 2, November 2014, issn 1855-3303 5 A Review of Space Tourism Research Iztok Bončina 15 Entrepreneurial and Customer Orientation as Predictors of Innovativeness in Tourism Firms Doris Gomezelj Omerzel 29 Factors Influencing Travel Package Prices Gorazd Sedmak and Tina Kociper 41 Trends and Recent Development of Tourism in Istria Anton Gosar 53 The Perceived Social Impacts of the EuroBasket 2013 on Koper Residents Miha Lesjak, Eva Podovšovnik Axelsson and Maja Uran 69 Neologisms in the Language of Tourism as Indicators of Innovativeness in Tourism Tina Orel Frank 77 Synergy of Culture and Tourism: Cultural Events as a Part of Cultural Tourism in Less-favoured Rural Regions. Case study: Vojvodina Province (Serbia) Tatjana Pivac, Ivana Blešić, Igor Stamenković, Snežana Besermenji, Jasmina Đorđević and Miha Lesjak 87 Social Tourism: Tourism Students’ Perception of the Phenomenon Janja Gabruč 101 Tourism as a Supplementary Activity on Organic Farms in the Primorska Region, Slovenia Simon Kerma, Barbara Lampič and Dane Podmenik university of primorska press Executive Editor Anton Gosar Indexed in Centre International de Recherches et Editor-in-Chief Gorazd Sedmak d’Etudes Touristiques (ciret), cab International, Associate Editors Aleksandra Brezovec, and EconPapers. Doris Gomezelj Omerzel and Dejan Križaj Published by Technical Editors Mitja Petelin University of Primorska Press on and Šarolta Godnič Vičič behalf of Faculty of Tourism Studies – Turistica, Production Editor Jonatan Vinkler University of Primorska, Slovenia Editorial Board Editorial Office Academica Turistica Tanja Armenski, University of Novi Sad, Serbia Faculty of Tourism Studies – Turistica Rodolfo Baggio, University di Bocconi, Italy Obala 11a, si-6320 Portorož, Slovenia Štefan Bojnec, University of Primorska, Slovenia Telephone: +386 5 617-70-00 Dimitrios Buhalis, Bournemouth University, uk Fax: +386 5 617-70-20 Alan Clarke, Pannonian University, Hungary E-mail: [email protected] Frederic Dimanche, skema Business School, France Web: http://academica.turistica.si Jesse Dixon, San Diego State University, usa Subscriptions The annual subscriptions Felicite Fairer-Wessels, University of Pretoria, (2 issues): 30 € (for institutions, vat included), South Africa 25 € (for individuals, vat included). 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John K.Walton, Ikerbasque, Instituto Valentín de Foronda, University of the Basque Country, Spain issn 1855-3303 (printed) SuoshengWang, Indiana University-Purdue issn 2335-4194 (online) University Indianapolis, usa 2 | Academica Turistica, Year 7, No. 2, November 2014 113 Tourism as an International Trade Category: Evidence from the European Union Alexey Kondrashov and Ondřej Šima 123 Influences on and Effects of the Innovation Processes in the Hotel Industry – Literature Review 2008–2013 Nataša Artič 141 A Method for Evaluation of Innovations Introduced in Slovenian Tourism: 2010–2012 Period Rebeka Tomšič and Dejan Križaj 153 The Influence of Tourism on Deforestation and Biodiversity Zdravko Šergo, Anita Silvana Ilak Peršurić and Ivan Matošević 169 Students’ Communication with Employers: The Competitiveness and Employability Perspective Marija Rok 179 Spatial Analysis of Second Homes in the Municipality of Piran Miha Koderman 193 Entrepreneurial Characteristics and Aspirations Influencing Career Choice in Tourism Family Businesses Tina Kociper, Predrag Ljubotina and Jaka Vadnjal 203 Abstracts in Slovene – Povzetki v slovenščini 211 Instructions for Authors Academica Turistica, Year 7, No. 2, November 2014 | 3 Review Article A Review of Space Tourism Research Iztok Bončina University of Primorska, Ph.D. student at Faculty of Tourism Studies - Turistica [email protected] Since 2001, when the first tourist flew to the International Space Station and then six others after him, space tourism can be considered a reality. Although space tourism remains in its pioneering stage, it has been attracting research studies since the beginning of the 1990s. As a relatively new tourism industry, it is opening up new aspects of research in the fields of technology, economics, sociology, law, medicine, safety, insurance, and others. The purpose of this paper is a comprehen- sive review of the research areas of space tourism. The available scientific articles, books, contributions to scientific conferences, symposia and workshops dealing with space tourism have been reviewed. Following careful analysis, we have iden- tified the most important space tourism research trends, as well as the scientists who have contributed the largest number of publications. We have also recognized the under-represented areas that would be suitable for further studies. The PhD program is partially co-financed by the European Union through the -Eu ropean Social Fund. Co-financing is carried out under the framework of the Oper- ational Programme for Human Resources Development for the period 2007–2013, ESF priority area: Promoting entrepreneurship and adaptability; priority axis 1.3: Scholarship Schemes. Keywords: space; tourism; flights; orbit; literature Introduction date only a handful of tourists have flown in Earth’s Space tourism has become a reality, although it re- orbit, and we still await the first suborbital passenger. mains in its pioneering stage. Currently, only people The number of scientific publications, conferences who can afford to spend between 20 and 30 million and symposia dedicated to space tourism has also in- dollars can fly to the International Space Station, or- creased. In this review, we will examine the current biting the Earth. However, as predicted by Ciccarel- publications of the scientific literature in the field of li and DeMicco (2008, p. 15), the 21st century might space tourism and attempt to identify the most im- see the greatest development of space tourism in the portant investigation guidelines of this new tourist context of the tourism industry, which is constant- industry. ly looking for new products and destinations. Stud- ies have shown a desire to travel into space. Since the The Purpose of the Literature Review 1980s, many organizations have attempted to intro- The purpose of this literature review is to identify the duce space tourism, but high costs have prevented most important areas of this new tourist industry in commercial forms of spaceflight (Klemm & Mark- the making, studied by the authors around the world. kanen, 2011). Until 2001, when the first tourist flew The review aims to discover the main trends of re- into space, only a very minor part of the scientific lit- search of space tourism as well as the areas that re- erature was dedicated to the study of space tourism. ceive less attention. We want to identify the most rel- Since 2001, tourism studies have begun to explore evant authors, the most useful literature, and the sci- commercial spaceflight in many areas, although to entific contributions in the field of space tourism. Academica Turistica, Year 7, No. 2, November 2014 | 5 Iztok Bončina A Review of Space Tourism Research The Current State of Space Tourism (USA) in 2008 and Guy Laliberté (Canada) in 2009. The term “space tourist” is not currently widely ac- These are the seven participants that can currently be cepted, but it is the most commonly used. To Klemm characterized as space tourists1. The Space Adventure and Markkanen (2011, p. 95), the more appropri- travel agency from Virginia, which organizes tour- ate term seems “public journey into space” or “pri- ist flights into orbit in cooperation with the Russian vate space flight”. The European Space Agency (ESA) Space Agency, announced a new tourist space flight (2008, p. 19) use the term space tourism “[…] to mean for 2015. The flight is scheduled for the singer Sarah suborbital flights by privately funded and/or private- Brightman (Giacalone, 2013: 643). ly operated vehicles and the associated technology development driven by the space tourism market.” Suborbital Flights Goehlich (2007, p. 215) suggests two definitions of A suborbital