2009 Annual Report Annual 2009 Staying Strong in a Changing World BOARD OF DIRECTORS

RICK BURTON KEVIN BOON DOUG SAWYER ERIK BUTTERS GERALD MASER BRENT CAREY Claresholm Tomahawk Pine Lake Cochrane Manyberries Stavely

BRIAN EDGE PAT RUTLEDGE ROB SOMERVILLE GREG BOWIE BEN SCHRADER BRIAN CHOMLAK Cochrane Monitor Endiang Ponoka Jarvie Beauvallon

JANYS BOYTE CHUCK MACLEAN DAVE SOLVERSON STUART THIESSEN DARRYL CARLSON LARRY DELVER Elmworth Bow Island Camrose Strathmore Pincher Creek Calgary

DARCY ROY ECKERT EDDLESTON New Sarepta McLaughlin

The mission of Alberta Beef Producers is to strengthen the sustainability and competitiveness of the beef industry for the benefit of Alberta’s beef producers. TABLE OF CONTENTS

PAGE 4-5 PAGE 20 Chair Report Research Report PAGE 6 PAGE 21 General Manager Report Environment Report PAGE 7 PAGE 22-23 BCRC Report Competitiveness and Value PAGE 8-9 Creation Report CCA Report PAGE 24-25 PAGE 10-11 Promotion Report BIC Report PAGE 26 PAGE 12-13 Communication Report CBEF Report PAGE 27-50 PAGE 14-15 Financial Section CFC Report PAGE 51-59 PAGE 16-17 Election Backgrounder CIC Report BACK COVER PAGE 18 Fall Meetings Schedule Cow Calf Report PAGE 19 Animal Health and Welfare Report PAGE 4 The first sign that our plans for the the for plans our that sign first The Alberta and across Canada, we have have we Canada, across and Alberta 2003, R-CALF challenges in 2004, in 2004, challenges R-CALF 2003, 2009 AGM under new legislation legislation new under AGM 2009 I was not expecting to approach the the to approach expecting not I was a to be fun amore lot to be It used year that ABP/ACC that year 40 turned Livestock and Meat Agency (ALMA) Agency Meat and Livestock (ALMS) Strategy Meat and Livestock Much like the cattle industry in industry like cattle Much the would create further cost and burden burden and cost further create would newly-elected the (AGM). As Meeting that implementation of the Alberta Alberta the of implementation that concerned Iwas producers, facing in reduction Asignificant BSE. for for Alberta cattle producers. However, producers. cattle Alberta for the cattle producers that we we that producers cattle the and organization the outside from CHAIR REPORT REPORT CHAIR (check-off) refundable. (check-off) rising value of the Canadian dollar, Canadian the of value rising industry has been battered by a battered been has industry all in nearly profitability of lack making the ABP service charge charge service ABP the making awild ride had have we because feeding in cattle reductions possible market export in reduced price We a high still are paying in 2009. past year would be imposed on us us on imposed be would year past Chair of ABP, of Chair face Iwould I knew ABP. at year atumultuous had We global COOL, prices, grain feed high since our 2008 Annual General General Annual 2008 our since catastrophic and significant of series beef The industry. the of sectors a with challenges financial strong and the development of the Alberta Alberta the of development the and challenges financial to the addition capacity. processing beef and cost regulatory increased and access challenges in this position. In in position. this challenges the to remember going are certainly with size is occurring herd cow again drought and prices commodity affecting collapse economic in BSE in 2002, drought events: facing We all are currently cowboy! ABP Chair RICK BURTON AGM. While the duly elected elected duly the While AGM. Beef Industry Alliance (BIA) Alliance Industry Beef their profitability. However, profitability. their BIA the the issues costing producers several several producers costing issues the very effective in their lobbying and a and lobbying in their effective very media. At the end of January, we we January, of end At the media. own in our meetings, representatives were holding a press apress holding were representatives cattle Alberta of representatives 2008 the during came represent impacts of their political action. political their of impacts issue facing the industry was the the was industry the facing issue has been aimed at countering the the countering at aimed been has hundred dollars/head, not a $3/head a$3/head not dollars/head, hundred In view, our it is charge. service head to the importance real of issues to discuss meeting were producers spring, we took advantage of every every of advantage took we spring, and winter the of course the Over suggesting that the most important important most the that suggesting opportunity to address this issue at at issue this to address opportunity and a few influential producers were were producers influential afew and communications, and through the the through and communications, check-off, that are most affecting affecting most are that check-off, a$3/ of distribution and collection event in another part of the hotel hotel the of part in another event of asmall number industry, cattle great deal of our work this past year year past this work our of deal great This letter also included a notice to anotice included also letter This Agriculture and Rural Development, Development, Rural and Agriculture When it became clear the the clear itbecame When we had seen at the 2008 fall fall 2008 the at seen had we asecond by sending producers with traceability, and the role of the ALMA. ALMA. the of role the and traceability, that ALMS the on position ABP the refundable, we met with the Rural Rural the with met we refundable, meetings, and the ABP positions on on positions ABP the and meetings, issue free from impending impending from free issue check-off the making legislation to the challenge the about producers systems, information livestock for support and ALMS in the interest strong the ALMS, to the producers of reaction the about talked letter mailing This our list. on producers to all Chair ABP cattle the from letter Caucus of the Alberta Government Government Alberta the of Caucus non-refundable check-off. non-refundable and then with the Minister of of Minister the with then and our delegates to contact their MLAs MLAs their to contact delegates our check-off the to resolve opportunity the organizations producer and producers cattle to give them asking continued our direct communications communications direct our continued government intervention. We asked intervention. government considering was government Alberta beef producers. In view, our producers. beef Alberta Alberta Beef Producers mission mission Producers Beef Alberta ABP to all cattle producers on our our on producers to allABP cattle immediately ABP Alberta). commissions other three and ABP Alberta to conduct a plebiscite of of aplebiscite to conduct Alberta Producers and the Potato Growers of of Potato Growers the and Producers Bill 43, legislation making service service making Bill legislation 43, work to mitigate the worst impacts of of impacts worst the to mitigate work Despite the best efforts of ABP ABP of efforts best the Despite with a press release, newspaper newspaper release, apress with was not going to give us the the us to give going not was Minister the that saw we When MLAs. this mission statement is still a statement this mission of benefit the for industry beef the producers. for continue must we this Bill. course, Of 2010 in April this legislation and However, must also we funded. wild ride Bill of The 43. passage the that they ask for a plebiscite. We also aplebiscite. for ask they that formally asked the Government of of Government the asked formally (Alberta Pork, Alberta Lamb Lamb Alberta Pork, (Alberta removes the right of producers to producers of right the removes our voice and producers represent responded to this announcement toannouncement this responded mailing list with an urgent request request mailing urgent an listwith make the check-off refundable. check-off the make place a renewed focus on on focus arenewed place of implementation the for prepare over.is not We to will continue to stop able not were we producers, producers have a right to make a to make aright have producers producers in their areas to contact to contact areas in their producers producers before taking any action to action any taking before producers sustainability and competitiveness of of competitiveness and sustainability the is to strengthen statement sent a letter to MLAs outlining our our outlining to MLAs aletter sent of Chair the from letter athird sent Groeneveld announced the tabling of of tabling the announced Groeneveld the day before the 2009, 28, April On our work on the critical issues issues critical the on work our that tolegislation this opposition advertisements, and radio spots. We spots. radio and advertisements, influential encourage also and and government officials, Minister Minister officials, government and MLAs for Reception Meat Red annual we issue, the to resolve opportunity challenging cattle producers and and producers cattle challenging is organization their how choose choice on this matter. this on choice the that position our emphasizing charges (check-offs) refundable for for (check-offs) refundable charges demonstrating the value of our work work our of value the demonstrating many and staff, delegates, directors, desire for a plebiscite and and a plebiscite for desire “In the face of reduced funding and changes in in changes and funding reduced of face the “In You can read about this progress and and progress this about You read can While the industry has yet to be to be yet has industry the While without placing undue costs on on costs undue placing without facing our industry. our facing Report. These solutions are not new new not are solutions These Report. think these solutions involve involve solutions these think and funding reduced of face the traceability system that is driven by is driven that system traceability the success that has been achieved achieved been has that success the reduced regulatory costs and and costs regulatory reduced markets, provides benefits that are are that benefits provides markets, increased export market access, access, market export increased producers. that arate at implemented grains feed of productivity improved value, product enhanced barriers, to the solutions to find producers in other sections of this Annual Annual this of sections in other sound foundation for our activities. In activities. our for foundation sound producers to find solutions to the challenges challenges the to solutions find to producers solutions, progress has been made made been has progress solutions, these in implementing successful and forages, enhanced research and and research enhanced forages, and will ABP check-off, a refundable of on a number of them in the past year. past in the them of a number on will allow technology and commerce We industry. our facing challenges of behalf on working continue a result as operations in our changes development performance, and a and performance, development off, ABP will continue working on behalf of of behalf on working continue will ABP off, check- refundable a of result a as operations our greater than the costs, and is and costs, the than greater

” Sincerely, Rick Burton, Chair Burton, Rick tremendous challenges. While the the While challenges. tremendous that change fundamental the that think we and valid are solutions these industry in the change fundamental for need the about year past the that we will survive these challenges challenges these will we that survive recognize the severity of these these of severity the recognize industry, responsible producers, and and producers, responsible industry, producers. producers. Alberta for industry cattle profitable Cattle producers in Alberta and ABP ABP and in Alberta producers Cattle sustainable, competitive, and and competitive, sustainable, are facing yet another year of of year another yet facing are solutions. these achieving However, believe we organizations. industry of governance the and over talk alotof been has there and and continue to help build a to help continue and confident Iam organization. a strong cattle producers need most is most need producers cattle challenges, we have a vibrant avibrant have we challenges, delegates, directors, and staff of ABP ABP of staff and directors, delegates,

Annual Report | 2009 PAGE 5 PAGE 6 Through our own efforts and our ourThrough own efforts A common theme for all reports in A for theme allcommon reports ABP as an organization. With the Alberta still a strong need Alberta Association (CCA),Association Information Beef Alberta Livestock and Meat Strategy and Strategy Meat Livestock Alberta In a changing world,for the need world. The worldchanging is certainly Meat Agency (ALMA). Agency Meat At ABP, we are the 2009 ABP Annual Report is ABPthe Annual Report the 2009 fall could this send even number the in Alberta, producers for cattle this changing world. ABP is a the ofresolve even the strongest for cattle producers if our fundingproducers isfor cattle GM REPORT (ALMS) and Livestock and the Alberta reduced. charge (check-off) service refundable major that events have hurt idea ofidea staying instrong a changing lower. is industry cattle The Alberta profitability. a hasThere been producers at falland producers meetings of believe thatproducers the cattle individuals and Weorganizations. the producers, industry, and producer provide representation and benefits and benefits provide representation Change isChange and never easy it test can significant reduction in the Alberta in significant reduction the Alberta such as the Canadian Cattlemen’s for national organizations support seeing an unprecedented level of anseeing unprecedented another another in awithof long years series and act onand act priorities we from hear of our ability, of for allthe benefit organization that works, to the best and ensure that their voice is in heard theirorganization to views represent organizations to stay isstrong clear. and and considering how we best can cow herd and shortages of feed this of feed cow and herd shortages are facing yet producers cattle in thisindustry cattle province, and communications with delegates. communications with delegates. continue byto producers governed be We in will Alberta. producers cattle drought and the global recession, drought and the global recession, democratic and truly representative and truly democratic representative dealing with the impact of a government involvementgovernment the through General General Manager RICH SMITH This year, we worked with AFSC, At a provincial level, a ABP has been AFRP benefits among the sectors of among the sectors AFRP benefits Alberta Agriculture and RuralAgriculture Alberta ALMS implementation plan includes aABP positiondeveloped on paper Services Corporation (AFSC) Corporation to make Services were carried forward into AFRP forward IIwere carried and worked with Financialthe Agriculture work with us to make real progress will makemore the industry will continue to work on solutions that Resource Development, and and Development, Resource Sustainable Alberta Development, to werethat see pleased the revised for bred for cows (from and bred calves FarmPlan Recovery the Alberta branding through for our products faced some difficulty in getting difficulty some faced Most of these producers. for cattle Federation (CBEF), and the Beef the cattle industry. on the the cattle Based traceability and voluntary information and voluntary traceability and all of the Alberta Government that traceability was distributed to (AFRP) more equitable for cow/calf medium weight animals through market access, reduced regulatory regulatory reduced market access, response to response this drought was still not increases in increases the margin enhancement of light-to- and feeders producers improved risk management programs improved riskprograms management and research productivity, better beef, grain improved and forage feed profitable and sustainable. The have heard from cattle producers. We producers. have from cattle heard high priority. We they hope now will Council (BCRC),Research Cattle we (BIC),Centre Export Beef Canada producers on our mailingproducers list. We livestock informationand systems strong advocate for the advocate strong positions we solutions includeexport increased need to work withneed tothe government satisfactory and we know that we satisfactory and lighter feeders. These increases increases These and lighter feeders. around $24/cow to over $87/cow) issues. on these of and alldifferentiation Canadian organizations organizations to also make them a created a created more balance sharing of value increased and barriers, costs challenges challenges are not new, but we have development performance, and and performance, development enhance the support for producers for producers the support enhance toorganizations conservation we from producers, heard concerns consistent with the ABP position. exchange that system are largely to changes the mandatory dealing with the drought. The governments and other cattle and other cattle governments ABP’s and policy management issues A key of having component an 2005 Strategic Plan2005 was enhancing While a ofnumber cattle Sincerely, I are very fortunate that we fortunate Ihave are such very Beef InfoXchangeBeef System (BIXS) Rich Smith, General Manager General Rich Smith, Market Council Development while still ensuring that our staffing wethe are supporting strongly will improve communications, to actions. The implement these and avery together dedicated solutionfinding a processor findland grazing and feed. flexibility and timeliness of existing the value of all Canadian beef, (CCMDC) The CBA is a and CCA. responded to thisby responded bringing priority this of producers, majority represents members working to members ensure that our to for producers more opportunities programs of the Canadian Cattlemen of the programs Canadian Cattlemen industry and our organization stay industry policies and priorities of the and arewho delegates producers the financiallevel reflected will producers oflarge cattle majority are focusing in on Alberta producers for the prepared next better be information sharing and efficiency information sharing and efficiency or commodity,branded and the BIXS is finding and keeping the right staff. (CBA) Advantage Canadian Beef and knowledge, expertise and and expertise knowledge, support programs and to programs provide support success in encouraging these these in encouraging success One of the priority actions ofof One the the priority strong instrong a changing world. organizations, but they need the organizations, but they need organizations and influential organizations to improve the across the across entiresupply chain.beef enthusiastic and energetic staff enthusiastic staff and energetic ABP, of Alberta, producers cattle and members commitment of ABP staff of constraints the organization. The members, group capable of staff organization such as ABP stay strong market. Since commodity ABP continue to tosupply a beef directors ofdirectors ABP establish the capabilities.development We strategy, the product differentiated to dedicated the ofdevelopment their drought. However, we did have some global brand strategy that will strategy globalraise brand 1997 to determine research and and 1997 research to determine The Canadian Cattlemen’s Cattlemen’s Canadian The These industry funds are heavily heavily are funds industry These $4 over contributed has BCRC The Alberta and Saskatchewan contribute contribute Saskatchewan and Alberta Beef the established Association Association and National Beef Value Beef National and Association Science Cluster is an opportunity for for isopportunity an Cluster Science $0.10 out of every National Check-off Check-off $0.10 National every of out BCRC contributes to research, $5 in $5 to research, contributes BCRC welfare (42 per cent), food safety and and (42 safety cent),welfare food per National Check-off. Producers in Producers Check-off. National For Canada’s beef industry to be to be industry For Canada’s beef Funding has been allocated to allocated Funding been has these of cost estimated total the the Beef Science Cluster. The Beef Cluster. Beef Science The Beef the BCRC REPORT BCRC research into animal health and and health into animal research $1 the For every funds. research the of allocation funding research research funding and infrastructure, infrastructure, and funding research our ensuring while price, reasonable realization grew into the concept of of concept into the grew realization internationally competitive and and competitive internationally projects, including BCRC’s including projects, provincial and by federal leveraged 60 than to more million in funding initiated by the Canadian Cattlemen’s Cattlemen’s Canadian by the initiated a at to consumers product Cattle Research Council (BCRC) in (BCRC) Council Research Cattle have fragmented and declined declined and fragmented have overall that found Roundtable Chain significantly in Canada. This This in Canada. significantly research cattle and beef support to produce need we sustainable, other funds has been leveraged, so so leveraged, been has funds other animals and environment are well- are environment and animals environmental issues and forage forage and issues environmental cent), (20 and per efficiencies contribution, is over $20 million. $20 is over contribution, $0.05. contribute provinces other the to administer and industry, cattle expertise, and technology transfer to transfer technology and expertise, for. cared However, review arecent desirable and safe consistent, a provide efficiently, beef and cattle development (10 cent). development per (25 cent), production quality per development priorities for the beef beef the for priorities development different projects and initiatives. initiatives. and projects different in producers BCRC; dollar to the BCRC Vice-Chair CHRISTIE CHARLIE • • with Agriculture and Agri-Food Agri-Food and Agriculture with industry research funds more more funds research industry to leverage and priorities, industry to strategically more allocated be has defined two core research research core two defined has can funds research that so Canada to partner industry Canada’s beef setting process, the beef industry industry beef the process, setting objectives: engagement and BCRC’s priority BCRC’s priority and engagement stakeholder on Based effectively. Improve beef demand and and demand beef Improve Reduce costs of production production of costs Reduce feed efficiency, decreased decreased efficiency, feed increased production, forage and feed enhanced through risk materials, and improved improved and materials, risk improved utilization of specified specified of utilization improved issues health animal of impact and production-limiting diseases, diseases, production-limiting and animal care. animal quality through improved food food improved through quality Information on all of the projects projects all on the of Information Charlie Christie, BCRC Vice-Chair BCRC Christie, Charlie submitted, Respectfully being funded by the BCRC and fact fact and BCRC by the funded being sheets for completed research is research completed for sheets available on the CCA website at www. at website CCA the on available cattle.ca to optimize cutout values. to optimize cutout application and development the benchmarks supporting the the supporting benchmarks production improvements, and and improvements, production an through quality beef improved Canadian Beef Advantage, Advantage, Beef Canadian safety, setting quality and yield yield and quality setting safety, of post processing technologies technologies processing post of primary and program audit .

Annual Report | 2009 PAGE 7 PAGE 8 “Enhancing Canada’s Technical Market The 25 key recommendations we The Canadian Cattlemen’s Association Access Capabilities for Agriculture,” 2009. We continued our fight against the Spearheaded by the CCA and other will ensure cohesion of trade initiatives Ritz accepted the proposal and Dennis Laycraft. In January, Minister Roundtable (BVCRT) - co-chaired by the secretariat he characterizes as Fred Gorrell is laying groundwork for that effectively eliminate technical through the Beef Value Chain CCA REPORT CCA red meat organizations, the provide a comprehensive roadmap for barrier to Canadian beef throughout belonging to industry and government. barriers and promote agricultural many initiatives. levels. We collaborate closely with the both at national and international Collaborating closely with industry CCA’s Executive Vice President, Canada’s cattle and beef industry, strategically work full-time to secure secretariat staff to aggressively and Quick progress has been made on the secretariat gained momentum Government of Canada, providing and government, AMAS’ trade experts access to international markets. creation and roll-out of AMAS. CEO exports worldwide. advice and recommendations on contributing to improvement of continues to work on numerous issues developed with our partners for quickly moved on it. Access Secretariat (AMAS) unfair United States (U.S.) trade ofMarket Status the Agricultural challenge U.S. Mandatory Country-of-Origin U.S. Country-of-Origin Mandatory Export Market Access Labelling (mCOOL)Labelling and the WTO CCA President WILDEMAN BRAD The CCA remains resolute that the Japan, who signalled it may consider Japan WTO dispute. In conjunction with the Canadian Pork So far the U.S. has refused, holding up U.S. Agricultural Secretary follows Beef Association passed a resolution, which came in effect March 16, 2009. work on regaining market access we are assessing mCOOL’s impact on Nevertheless, the legislation remains flexibility appeared in the final rule tri-lateral arrangement with the U.S. throughout the process. from the cattle industry will be needed trade initiatives in years. CCA is trade agreement with Canada could toward creating a comprehensive free through on intentions to mandate Health Organization (OIE) access with requirements. As a result, some raising the age limit, but prefer a initiation of the Government of more to complete. Political support maximize the likelihood of winning a market prices, exports and individual more requirements. Council, we developed the legal be one of the most important, new Canada’s WTO (World Trade party party recently changed as a result of a increased age limit - a step toward full in January 2009, to support the plus resolution of technical issues. We prohibitive tariff on Canadian beef panel as soon as possible. Together, initiation of a WTO dispute settlement Canada will work to ensure this Canadian government requests Organization) case against the U.S. national election. We hope that similar to that granted to U.S beef. A On a different front, Japan’s ruling OIE access. seeking full elimination of Europe’s opinion, in 2007, which supported as a step toward full World Animal age limit beef from 21 to 30 months our access. The National Cattlemen’s achievable, but it could take a year or are cautiously optimistic that this is operator returns and costs to change does not translate into further discriminatory nature of mCOOL discriminatory and may worsen, if the delays in expansion of beef access. South KoreaSouth European Union (EU) - Canada is seeking to raise the - Canada continues to - Negotiations Jordan WTO Dispute Settlement Panel was We are closely following development with appeals likely after that. with Canada. from UTM cattle. Extensive talks for Canadian boneless beef exports to sign a joint letter requesting full to Mexico, but full OIE access faces value of Canadian beef exports could re-established. restrictions in place for six years, plus range of Canadian beef and value- market access. Once achieved, export million in livestock and genetics. plus boneless over-thirty-month beef ministers directed their officials to levels worth nearly $6 million could be increase up to $1 million annually. program that is effective and provincial and territorial agriculture insurance program after federal, Canadian beef, now accepts a wide staged process. By the end of 2009, national price and basis insurance next meeting. We continue to lobby signed a free trade agreement (FTA) and offals have full access. all under-thirty-month (UTM) beef, access for Canadian beef through a agreement, immediately improving our beef and cattle. The estimated added beef products. Annual exports established on August 31st. An initial access to their market. affordable, in collaboration with aggressively for development of a of a national cattle price and basis continue aimed at attaining full could reach $6 million in beef and $1 country to partially restore access to encouraging our Mexican counterparts entrenched opposition. We are decision could come in spring 2010, develop a model for review at their Saudi Arabia governments and industry. Colombia disaster-stricken cattle producers cattle disaster-stricken Domestic Agriculture Hong Kong Mexico programs Panama Federal tax decision brings relief to Improving Improving business risk management - restored full market access to - Canada has full UTM access - in August, it lifted BSE - the first South American - signed a new trade - opened their borders - it should be rewarded not punished, This fall, BIXS will roll out to Canadian The successful pilot demonstrated To ensure new international animal With information gained from the pilot, BIXS is the new, national voluntary work proceeded on final development well-meaning. welfare requirements are based on further details as the soft launch rolls that feedlot and slaughter data/ functionality at the feedlot to packer focused testing the system’s functionality. This included execution the cattle industry is a significant the new federal tax relief for to deliver a comprehensive disaster viewable by project participants, through regulation that may be Five Nation Beef Alliance, rather than management decisions. We welcomed risk elimination of our industry information could be captured and portal, program requirements and in any new legislative change. benefactor to the overall environment producers struck by natural disasters program of tax deferrals, feed CCA actively consults, analyzes and CCA continues to press governments stage. Over the past year, the BIXS sharing across the beef value chain. strategy, it facilitates information system based upon an individual sound science, the CCA works actively of the system. according to unique RFID numbers. of a pilot project, in early 2009, which of the Canadian Beef Advantage (CBA) animal’s identifier tags. A cornerstone across the prairies in 2008 and 2009. allow producers to make effective assistance, and land rehabilitation to (BIXS) cow/calf producers. Stay tuned for constructing and testing the BIXS commitments. We firmly believe that environment and climate change on this through our relationship in the development focused on designing, data and information exchange develops recommendations to Animal Welfare Animal uploaded to a central database, and government on the impacts of Beef InfoXchange System Environment - Improving communications This fall, we launched a unique, It features hot links to industry Information Centre) producer website. In our toefforts improve producers’ It provides quick access to key It received a major facelift to improve you stay up-to-date on factors BIXS website which provides access to Be sure to visit the recently-launched trade information aimed at helping to improve access to the federal the system and answer any questions full program launches later in the fall. tag number, plus storing this Have you visited (VBP) and a new BIC (Beef real-time news delivery system at members, plus tips to build your buy or sell. regarding the feasibility and benefits recording the weight-in and date-in information for elected federal lobbying skills and contact bixs.cattle.ca initiatives. information to help their business, the industry programs and services information, plus research and projects and programs, adding tools need it most - at the time you plan to information for upload later to linked to the individual animal’s CCIA basic, required information as cattle participate in BIXS, later this fall, is initial stage any feedlot planning to CCA continues to undertake major news and events, plus market and new BIXS, the Verified Beef Program strongly urged to collect some of the affecting your business when you auction marts in Alberta. It features officials and government ministries. organizations and our provincial access to critical news and industry of participating in the BIXS. Visit out throughout the fall. During the complete your registration, once the enter their feedlot. This includes directly from CCA’s homepage: the development initiatives. delivery of time-sensitive news, events, government, market and trade Keeping producers informed Real-time newsReal-time available at auction Revitalized CCA website evolves with marts marts industry needs industry . www.cattle.ca lately? www. The free service comes directly to you After a two-stage pilot is completed in American commodity markets. 403.275.8558. In order to keep up, first and foremost, Sincerely, Stay tuned for more news on the Looking back on this report, it is Bill 43 in Alberta will put a Remaining competitive with the U.S. we need to continue our toefforts Brad Wildeman, President www.cattle.ca to even the playing field, can we through continuing our work to to create further, more severe border facts from CanFax and North from the auction mart, plus market to CCA’s new ‘Action News’ services. remain competitive with the U.S. Only recently launched bi-weekly newsletter, roll-out of this exciting project and members, we plan to take the new minute information from regional, levels that require a national voice to industry and feeding capacity. With behind the U.S., we simply can’t improve efficiency and reduce the perspectives, including local content having lost some of our packing preference. The service features our by e-mail or fax, depending on your Computer monitors linked directly to a numbers, plus the implementation of Communications team at CCA Action News’. To subscribe, visit national and international subsequently on the CCA. system nationwide. obvious that the CCA undertakes achieve success. The decline in cattle our stringent regulations, more feeder adds to this challenge. If we fall achieve this. extensive work for the industry, at continue at current industry levels, considerable strain on provinces; and excessive costs of regulatory burdens cattle will be sent into the U.S. at a other important issues by signing up early fall, together with our provincial central website deliver up-to-the- disruption. great discount. This has the potential Moving forward… News -services delivery direct to you , or contact our

Annual Report | 2009 PAGE 9 PAGE 10 The Beef Information Centre’s (BIC) The positioning of the new brand As of late August, BIC has worked with BIC’s mission is to maximize demand BIC continues to encourage Canadian BIC’s current market development Beef and Diamond Willow Beef. Pizza; Sobeys in Ontario, Quebec and with retail, foodservice and processing McDonald’s; Boston Pizza; Panago to position Canadian beef as strongly for Canadian beef and optimize the take advantage of the Canadian beef Farms, Freson’s IGA, Prairie Heritage the Maritimes; and Alberta’s Longview vision is for a sustainable, profitable value of Canadian beef products. BIC REPORT renowned food safety system, superior recognized as the most outstanding retailers and foodservice operators to beef brand by encouraging current building an awareness of the Canadian individual animal identification, world includes quality attributes and points marketing initiatives. by domestic and export customers. beef industry where Canadian beef is program focuses on domestic, beef. Goodness in every bite’ in their brand logo and the tagline ‘Canadian Costco Canada; Canada Safeway; On the consumer side, this involves segments. These points of signed 41 brand license agreements and improved profitability. attributes such as superior genetics, as possible within identified market of differentiation versus other proteins consumers to enjoy Canadian beef excellent animal health management, operations, including: XL Fine Foods; over 90 industry partners and has differentiation include quality commercial beef and U.S. markets. grading, excellent supply capability Building aBuilding Canadian beef brand identity Vice-Chair BIC Committee JUDY NELSON Those who saw the ads improved their 2009, focused in Ontario where beef 25-49 years of age who are the food Within trade, this involves BIC launched its $1.4 million BIC re-launched its consumer website week, with a specific focus on mothers who eats beef one to two times per who didn’t on several key attitudinal that the advertising campaign was three-month campaign reached 93 per the ages of 25 and 49 who make the tastiness and convenience of for all things related to beef, and recently, launched a French language more often; and to shift light beef measurements. Some signs show that measure the effectiveness of the majority of menu planning and imports, specifically U.S. beef. lifestyle. people believe more that beef is a lean beef advertising helped to make preparing and inspiring information includes helpful recipe, buying, purchasing decisions within the Canadian beef brand multi-media Canadian beef products. Canadian household. The content successful in positively changing and healthy food, fitting their current attitude towards beef versus those org at eaters from 69 to 65 per cent by 2011. campaign targeted the beef consumer compared to the rest of Canada. The consumption is underdeveloped campaign from March through June consumer attitudes toward beef. campaign. Preliminary results indicate conducted consumer research to 61.5 million impressions. BIC cent of the target group 28 times, with consumers, typically women between consumer website, at communicates the healthfulness, differentiating Canadian beef from decision makers in their family. The Campaign Launched Canadian Beef Brand Multi-Media support of support new Canadian beef brand through nutrition and food safety through nutrition Markets Domestic and Commercial New consumer website launched in policy and issues management producers’Protecting interests www.beefinfo.org . Both sites target light beef , and more www.boeufinfo. 11,000 registered dietitians and These resultefforts in increased beef 35,000 physicians with nutrition In addition, several initiatives are International Meat Secretariat BIC works extensively with the retail Pork Council on a North American BIC protects beef producer interests with the American Meat Institute, Research Fund Policy report. Other Dietitians of Canada Omega-3 for through new cuts. National Pork Board and the Canadian National Cattlemen’s Beef Association, Food Safety, the development of fiscal 2008/09, BIC reached over various communication vehicles, and Health Symposium, and the recommendations and labelling. An regulatory matters such as Federal programs at retail and foodservice items, introducing branded beef relationships among the health messages about beef’s contribution to benefit of Canadian cattle producers. proposed regulatory policy, BIC balanced and practical responses to information that included positive by working with government in areas professional community – a key health Canadian beef and optimize the value Canada to maximize demand for health symposiums, such as the health. Committee meetings on nutrition and sales by featuring new beef menu such as food safety, nutrition Government’s Standing Committee on strategy to address the World Cancer sodium dietary recommendations, outlets and increasing carcass use of Canadian beef products for the and foodservice sectors across a voice for the beef industry. a healthy diet. By providing credible, and BIC’s participation in various organic product regulations, address current health issues through continues to play an important role as and nutrition influencer group. In example is BIC’s ongoing collaboration examples include participation in engagement with government on credibility and strengthen collaborative initiatives to maintain under way, including a project to retail retail and foodservice Increasing Increasing Canadian beef sales at The United States continues to be the the to be continues States United The A key aspect of increasing the size the increasing of A key aspect While BSE and country of origin origin of country and BSE While Partners Program five years ago until ago years five Program Partners BIC also works with foodservice foodservice with BIC works also build meaningful help BIC’s efforts world’s largest beef consuming consuming beef world’s largest was funded through BIC. through funded was Reformulations and Development well, BIC As required. where within the trade that reciprocates reciprocates that trade the within industry. the of keywith segments total, approximately $1.51 approximately total, million year fiscal previous the of end the trade seminars, focused through of degree ahigh to maintain operators, to retail training value of more than $6.54 million $6.54 than more of value retail beef into Canadian value (2008/09), 102 projects involving fed fed involving 102(2008/09), projects reformulation of existing products to products existing of reformulation labelling (COOL) have impacted beef beef (COOL)labelling impacted have exports. Canada’s of beef cent per best and Canada’sis also largest States United The beef. of importer inception of the Product Product the of inception CBA. the of awareness build brand positioning while leveraging leveraging while positioning brand to build awareness partners industry and reach market into improved education improve and programs, have been managed by BIC. Of that that by BIC. Of managed been have and attributes, brand beef Canadian quality, product, beef Canadian nation and the world’s largest world’s the largest and nation shows and editorials; and works works and editorials; and shows BIC side, provides retail the On safety and merchandising knowledge knowledge merchandising and safety and maintaining a higher share of the the of share ahigher maintaining and and commercial beef with a total atotal with beef commercial and alignment chain supply assisting the around comprehension and in effort an partners education and export market accounting for 77.5 for accounting market export educates the foodservice trade trade foodservice the educates fact-based of transfer expedited development of new products and and products new of development the been has market domestic to restaurants chain and distributors foodservice national with directly quality information to the consumer. to the information quality users end processors, distributors, utilize Canadian beef. Since the the Since beef. utilize Canadian U.S. Market origin labeling (COOL) labeling origin opportunities for Canadian beef Canadian for opportunities Mitigating the impact of country of of country of impact the Mitigating New beef products create more more create products beef New • • • • • Advantage (CBA). has BIC’sAdvantage approach In addition, BIC has launched a COOL aCOOL launched BIC has In addition, BIC has developed programs, with a with programs, developed BIC has U.S. with totrade work BIC continues BIC has developed a comprehensive acomprehensive developed BIC has Key U.S. market accomplishments Key U.S. accomplishments market print Meatingplace in the and website ( website focus on premium positioning, at at positioning, premium on focus CBA. the facilitates linkages within the supply supply the within linkages facilitates to small U.S. to mid-sized retail retail and foodservice. BIC also foodservice. and retail regulations, and placed trade trade placed and regulations, maximizes the opportunities to build opportunities the maximizes of amount least the with market magazine. Meatingplace the on mitigation been to align with Canada’s packers Canada’s with to align packers been in targeted ethnic markets, and and markets, ethnic in targeted build and U.S. of COOL impact beef. Canadian for barriers import processing sector. processing being held in strategic U.S. markets. U.S. markets. in strategic held being seminars education via participation COOL and is delivering the message message the is delivering and COOL and U.S. distributor partners to partners U.S.and distributor awareness of the Canadian Beef Beef Canadian the of awareness U.S. the market trade, cattle and advertisements about COOL COOL about advertisements U.S. with packer operations educational resources and market market and resources educational of Canada’s key points communicate equity in the Canadian brand identity identity brand Canadian in the equity the to mitigate in order clients value highest the to offer continues communications package around around package communications U.S. the within beef commercial Canadian of use to maximize chain communicate the details of COOL COOL of details the communicate development support that leverage leverage that support development to provide and differentiation, during 2008/09: during 2.4 million lbs of Canadian beef beef 2.4 million Canadian of lbs 27 is over million lbs. 2008/09 U.S. buyers and Canadian Canadian and U.S. buyers Participated in over 30 different different 30 in over Participated Reached over 89,000 U.S. 89,000 over Reached Distributed over 4,500 technical technical 4,500 over Distributed Foodservice distributor distributor Foodservice fiscal during missions trade seminars and shows trade Hosted 13 trade missions with with 13 missions Hosted trade resources partnerships leveraged almost almost leveraged partnerships users end and buyers these of potential the packers; of Canadian beef volume beef Canadian of www.meatcool.info ) to • • • • • • Judy Nelson, Committee Vice-Chair Committee Nelson, Judy 2009/10 year. fiscal In response to direction from CCA, CCA, from to direction In response U.S. packing plants. The strategy: The plants. U.S. packing BIC continues to pursue a shared ashared to pursue BIC continues BIC is proceeding with with BIC is proceeding BIC developed a proposal to address to address aproposal BIC developed Respectfully submitted, Respectfully the negative impact of COOL on live on COOL of impact negative the vision with the CCA for a sustainable, asustainable, for CCA the with vision value and ensure long term cattle cattle term long ensure and value maximize demand for Canadian beef, beef, Canadian for demand maximize profitable beef industry in order to in order industry beef profitable benefit of Canadian cattle producers. implementation of the U.S. the of Live implementation Canadian beef products for the the for products beef Canadian Cattle Strategy Pilot Project in Pilot Project Strategy Cattle and volumes export cattle Canadian strategy will work to optimize will work strategy and to optimize the value of of value to optimize the and export viability. The live cattle live viability.cattle The export demand for Canadian cattle at key at cattle Canadian for demand Moving Forward Moving Total volumes associated with with Total associated volumes Identifies U.S. packers with a with U.S. packers Identifies year’s cumulative total of 1.1 of total year’s cumulative Leverages the competitive competitive the Leverages Develops branded programs that that programs branded Develops was 3.9 was million Canadian of lbs that define the CBA; CBA; the define that various forms of COOL compliant compliant COOL of forms various value; retail initiatives in 2008/09 was was in 2008/09 initiatives retail million lbs position beef from Canadian fed fed Canadian from beef position and labelling; lbs 2.6 of million increase an beef, 10 of year last million lbs Conducts consumer research on on research consumer Conducts provide that cattle Canadian over increase an beef, Canadian Overall volume associated with with associated volume Overall last over increase an sales, attributes. fed Canadian of advantages term long for opportunities cattle as premium based on on based premium as cattle cattle based on the attributes attributes the on based cattle 2008/09 for programs ethnic to 12.4close million of lbs quality and safety assurance assurance safety and quality geographical dependency on on dependency geographical

Annual Report | 2009 PAGE 11 PAGE 12 – and one maintaining three million three maintaining one – and The Challenges Challenges The The Canada Beef Export Federation Federation Export Beef Canada The Trade and Herd Size Herd Trade and America will determine the eventual eventual the will determine America We have to remain focussed on on focussed We to remain have While our industry today continues to continues today industry our While Under-30-Month (U30M) cattle over over cattle (U30M) Under-30-Month Russia, the Middle East and South South and East Middle the Russia, in Canada. generated be can what Mexico has the ability to add $85 per per $85 to add ability the has Mexico to Asia and Mexico but to Europe, to Europe, but Mexico and to Asia in creating we’reto which successful the have Further, markets these to our major markets in Asia and and in Asia markets major to our needs consumption beef the to meet the 1.5 Itto be takes million tonnes. face some tough challenges, there is there challenges, tough some face CBEF REPORT CBEF markets. Commercially-viable access access Commercially-viable markets. industry maintaining six million six maintaining cows industry an between difference is the balance but it is simply not large enough to enough large itisnot simply but 3million cows about from production estimated 2009 for production beef head in value for beef derived from from derived beef for in value head Canadian market is an excellent one, one, excellent is an market Canadian is herd cow dairy and Canada’s beef has established the goal to export a to export goal the established has size of our industry. What lies in the in the lies What industry. size our of extent US. The in the products same over what can be generated for these these for generated be can what over $100 in value to add ability head per absorb the beef production from our our from production beef the absorb The million one tonnes. about is –which market domestic our of also cause for optimism. for cause also commercially viable access not only only not access viable commercially 6-million-head national cow herd. herd. cow national 6-million-head 5.6 at with million head estimated cows. cows. deriving full value from international international from fullvalue deriving Shrinking Industry Shrinking Consumption Domestic Production and and Production Domestic CBEF Board Chair GIB DRURY 156,000 tonnes ($637 million) tonnes 156,000 of The Canadian beef industry has has industry beef Canadian The These challenges must be addressed. be must challenges These Japan) or closed (i.e. South Korea Korea (i.e.Japan) South closed or It should be noted that 2015 that noted be It should goals September 30, 2008. The The 2008. 30, September Labelling came into effect on on into effect came Labelling Mexico by 2015;Mexico Canada’s reducing European Union and Russia) and Union for European total of 521,000 of ($1.9total tonnes billion) Mandatory Country of Origin Origin of Country Mandatory to 750,000 cattle no longer being being longer no cattle to 750,000 of set current This cent. 70than per to USA less the on dependency trade the USA that see it in their interest to interest it in their see that USA the to USA 50 the on dependency trade turns to trade recovery we are also also are we recovery to trade turns markets. Of this total, the Federation Federation total,the this Of markets. regained access to many to many access regained and/or herd cow larger reduced the when 2006, from reduction remain either highly restricted (i.e. restricted highly either remain to due to 2009 million) 2006 from processed in Canada – indicating a –indicating in Canada processed exporting of goal the established has impacts on a per head basis have have basis head aper on impacts financial the date, this Since beef. and cattle in Canadian impair trade in groups by protectionist led been has which campaign long-standing Final Interim the of implementation Korea, (i.e. South Japan, markets Unfortunately, markets. international part longer no to be appears cent per pessimism to increasing primarily have fallen by 479,000 tonnes ($900 by($900 479,000 fallen have tonnes capacity. processing year per head more far was industry Canadian and to Asia products beef Canadian COOL Rule was the conclusion of a of conclusion the Rule was COOL beef its Canada’s reducing of goal Canadian beef and veal products. products. veal and beef Canadian several key international markets markets key international several of Canadian beef products to world to world products beef Canadian of of our collective expectations. collective our of is equivalent This restrictions. access market continued with associated million to utilize one ability its its and access market regarding optimistic aware that restrictive quotas and and quotas restrictive that aware China). industry Mainland our and As USA. to the live cattle of exports excessive tariffs remain in many key in many remain tariffs excessive American Country of Origin Labelling Labelling Origin of Country American goals represents significant significant represents goals Compounds Damage Compounds The Opportunities Opportunities The The Canadian beef and cattle sector sector cattle and beef Canadian The Access Secretariat and are pleased pleased are and Secretariat Access We welcomed the January January the We welcomed WTO challenge and as a result the the aresult as and challenge WTO In January the Government of of Government the In January Interim Final Rule if US processors US RuleFinal if processors Interim March 16th, 2009 offers some relief. some 16th, offers March 2009 forward with this initiative. The The initiative. this with forward is moving government the that types of practices. While the US does US does the While practices. of types on Rule implemented COOL Final However, this may be only temporary However, temporary only be may this recommendation of industry in the in the industry of recommendation access market agricultural retaining recommendation, that government government that recommendation, recommendations provided to the to the provided recommendations this accomplishing for reward reduced revenues to Canada’s cattle to Canada’s cattle revenues reduced reminder of the urgency of of urgency the of reminder meat sector will be the possibility of of possibility will the be sector meat perspective shared by the pork pork by the shared perspective measures then contained in the in the contained then measures industry. It should be noted that this this that noted be It should industry. is which access incremental pursue in non-US markets. in non-US Canada that it was acting upon the the upon acting itwas that Canada the endorsed strongly has intent to impose even more stringent stringent more even to impose intent a to pursue intent their indicated had Mexico and Canada producers. in head per $90 as high as been Canada also announced that it was itwas that announced also Canada Canadian cattle which is helpful, the the is helpful, which cattle Canadian sector and among the broader broader the among and sector Government of Canada by the red red by the Canada of Government announcement by the Government of of Government by the announcement in Canada. community agricultural around the world. This is a This world. the around acting upon a second industry industry asecond upon acting attaining the $85-per-head premium premium $85-per-head the attaining objective and the remainder of the 25 the of remainder the and objective Market Agriculture an of creation and to regaining related capabilities Canada’s of enhancement offer an alternative market for for market alternative an offer his stating to industry letter open an issued has Vilsack Secretary as commercially significant to the to the significant commercially emergence of COOL is an important important is an COOL of emergence cattle exports. exports. cattle live on dependence eliminating our do not voluntarily establish these these establish voluntarily not do diversifying beef exports and and exports beef diversifying A New Approach to Market Access Market to Approach A New Non-USA Trade is the Solution the Trade is Non-USA • • • • • • The Federation believes that utilizing that believes Federation The This new approach to market access access to market approach new This Mainland China and Japan would be be would Japan and China Mainland the Canadian Government’s Government’s Canadian the table toward normalization. normalization. toward table very important markets after six after markets important very is delivering results, with market market with results, is delivering industry has yet to achieve to achieve yet has industry not require a predetermined time time apredetermined require not does policy to trade approach new of tremendous benefit. The Canadian Canadian The benefit. tremendous of US of negotiations) in key terms and timing the of (independent access incremental pursing of approach expansions in: expansions commercially viable access to these to these access viable commercially Korea, South as such markets export The third and final stage will give will give stage final and third The Jordan – has normalized trade in trade normalized –has Jordan June 23, 2009 that access for for access that 23, 2009 June 2008, those exports were worth worth were exports those 2008, 2009, Canada reached an an reached Canada 2009, Saudi Arabia – agreement was was – agreement Arabia Saudi U30M bone-in beef products products beef bone-in U30M for access Canada gave 9, 2009) U30M bone-in beef was approved was beef bone-in U30M million. $68 The beef. bone-in U30M Panama normalized trade in trade normalized Panama 11, August –on Panama 2009, Russia – Russian authorities authorities –Russian Russia in double; almost Kong/Macau for access to expand Kong Hong Kong – on January 16, January –on Kong Hong (excluding vertebral column). (excluding The vertebral reached securing access for for access securing reached made sense. made by determining that a boneless aboneless that by determining provided additional access for for access additional provided informed Canadian officials on on officials Canadian informed see could access increased (March stage first The process. Canadian beef. Canadian Canadian U30M boneless beef beef boneless U30M Canadian Canadian beef. Canadian Canadian beef on May 22, on 2009. beef Canadian in trade –normalized Colombia to Hong exports beef Canadian in astaged beef Canadian Our industry showed its flexibility flexibility its showed industry Our O30M boneless beef and rib cuts, rib cuts, and beef boneless O30M (June 2009) 30, stage second and veal on February 12, 2009. February on veal and access for the remainder of of remainder the for access cattle. of all ages from offal and agreement in-principle with Hong Hong with in-principle agreement Arabia Saudi for strategy entry – have yet to re-establish trade. to re-establish yet – have The Canada Beef Export Federation Federation Export Beef Canada The 388 individual export market market export individual 388 Agreements with several countries countries several with Agreements 2009, the Federation’s offices in Federation’s the offices 2009, In the absence of a new WTO WTO anew of absence In the In our fiscal year ended March 31, March ended year In fiscal our have consequences the and years; world. In 2002, Canadian beef was was beef Canadian In 2002, world. the over interruptions market Despite to over-thirty-month (O30M) to over-thirty-month open officially are 12 markets these, has industry Canadian the that largest It is the exports. global total in third and production global total exporting and producing beef top the for Canadian beef. Canadian for access in will expanded that result Federation’s programs and services. services. and Federation’s programs speaks years sixdifficult last the regained its status to export. Of Of to export. status its regained of in terms world in the tenth ranked markets are effectively open to open effectively are markets markets – Korea and Mainland China China Mainland and –Korea markets products; and 34 are markets with with markets are 34 and products; the around markets in many back of one remains Canada years, six last membership represents over 90 per per 90 over represents membership Canadian beef products; 19 accept products; beef Canadian demonstrating clearly beef, Canadian welcomed been has beef Canadian markets – and its confidence in the in the confidence its –and markets The level. anational on industry negotiating bilateral Free Trade bilateral negotiating Two protocol. formal no major In 2007, world. in the nations it shipped to 66 markets. Currently, 66 Currently, 66 markets. to 66 shipped seriously depressed our industry. industry. our depressed seriously Canada, Asia and Mexico delivered delivered Mexico and Asia Canada, stability of this membership through through membership this of stability agreement, Canada is currently is currently Canada agreement, only accepts Japan, market, one cent of the Canadian cattle and beef beef and cattle Canadian the of cent commitment to international export export to international commitment unwavering industry’s our of clearly A Focus on Export Market Market Export on A Focus demand for Canadian beef, these these beef, Canadian for demand to Designed projects. development under-twenty-one-month (U21M) under-twenty-one-month products; (U30M) under-thirty-month grain-fed beef exporter in the world. world. in the exporter beef grain-fed generate recognition and drive drive and recognition generate Canada Remains a Top Producer and and aTop Producer Remains Canada Exporter Development The Canada Beef Export Federation Federation Export Beef Canada The The Federation believes that we have have we that believes Federation The Turning Point Turning VIP Beef Buyer’s Missions, the the Buyer’s Missions, VIP Beef 2008 to 26,567 tonnes in 2009. in 2009. to 26,567 tonnes 2008 2009 statistics refer exclusively to exclusively refer statistics 2009 Sincerely, Russia, the Middle East and Central Central and East Middle the Russia, Mexico increased 15 to cent per increased Mexico world exports of Canadian beef beef Canadian of exports world the Federation has local local has Federation the Gib Drury, Board Chair Board Drury, Gib Federation’s key markets in Asia and and in Asia Federation’s key markets Partner Program and market market and Program Partner Federation’s programs and services. and Federation’s programs to the Mexico and to Asia trade veal export data from traditional traditional from data export veal worked with the Canadian and and Canadian the with worked foreign governments in key and in key and governments foreign We know that these programs and and programs these that We know ($1.36 to the billion). Exports representation: imports of Canadian Canadian of imports representation: industry’s past markets, but is but markets, past industry’s our to regain only not hard is working reached the turning point and are are and point turning the reached beef in the January to June period period to June January in the beef where markets in those imports local previous year to 393,000 tonnes tonnes to 393,000 year previous the over cent per 8.4 increased research – as well as facilitated wellfacilitated –as research We delivered also activities. relations Canadian beef and veal exporters exporters veal and beef Canadian now on the road to recovery. In 2008, In 2008, to recovery. road the on now same period. Due to difficulties in to difficulties Due period. same industry. industry. and intelligence market provided public and materials promotional food and retail included projects and South America. South and eagerly seeking out new markets in markets new out seeking eagerly obtaining reliable Canadian beef and and beef Canadian reliable obtaining shows, newsletters, advertising, advertising, newsletters, shows, food seminars, promotions, service attributed 23 per cent of their total total their of cent 23 per attributed as relevant, and vital are activities decreased from 30,005 tonnes in tonnes 30,005 from decreased access on behalf of the Canadian Canadian the of behalf on access emerging markets to pursue market market to pursue markets emerging relationships; exporter-client 83,000 tonnes ($320 million) ($320 tonnes the for 83,000 government sources, the following following the sources, government

Annual Report | 2009 PAGE 13 PAGE 14 The council started 2009 slowly, but The Cattle Feeder Council continues to The challenge to the ABP non- The Alberta Cattle Feeders’ Association At the same time, ACFA is a Alberta and many feeders will still Alliance (BIA) and the push for a want and need the representation that with ACFA. The council has had the storm surrounding the check-off tackle, but the council was caught in four meetings over the first nine forces behind the Beef Industry future role of the CFC in a world with a CFC REPORT CFC (ACFA) has been one of the driving refundable check-off and the ensuing respect to both ABP and ACFA will be months of this year. There never was a role within ABP and its relationship refundable check-off are from the refundable check-off, while a number refundable check-off will be a major membership organization that does made even more uncertain. issues for the Cattle Feeder Council. legislation (Bill 43) have been difficult is provided by the CFC. ABP requires now has held one conference call and shortage of issues for the CFC to not represent all cattle feeders in number of cattle feeders ask for check- some level of sector representation in address issues of concern for the cattle feeding sector of the industry. off refunds, the position of CFC with effort. challenge and suffered from the always faced a challenge in defining its of the key producers who advocated a all producers in the province. The order to be truly working on behalf of diversion of ABP attention to this cattle feeding sector. The CFC has delegates in all zones. If a large difficulty finding a full slate of Position of Cattle Feeder Council CFC Chair CHUCK MACLEAN The CFC initiated the idea of having ABP make a substantial commitment ABP develops the process for Alberta Crop Industry Development Alberta Agriculture and Rural ABP added to the funding offered by working aggressively on the following Meat Strategy (ALMS) and the role of work on the Alberta Livestock and work has started. Funding for the Development for this project and the the Alberta Livestock and Meat Agency to funding for long-term feed grains (ALMA). The CFC also has been refunding the check-off and a great research designed to improve the research. The council is pleased that million over five years to support perspective to discussions and policy project is also being provided by the CFC and now has committed $1.5 key issues. need to bring a cattle feeding clearly is a strong role for the CFC as consideration for the council. There quality and productivity of our feed grains. ABP signed a contract with Feed Grains Research The first three regulations under the Alberta Animal Health Act came into Salmonella typhimurium, Salmonella Dublin, and diseases caused by with industry and have serious for the CFC idea to become a reality, Fund and the Alberta Barley Feed Grains Centre of Excellence and force January 1, 2009. These joined ABP in applauding the reportable diseases include regulations deal with premise may come from this research. The CFC both livestock and crop producers that project finally moving forward and is but the council is happy to see this movement tracking, and reportable latest ALMS implementation plan Commission. It has taken some time implications for producers. The identification, age verification, feedlot now shares ABP’s concern that the shows a wavering in this commitment. excited about the potential benefits for commitment in the ALMS to create a developed without any consultation diseases. The regulations were Animal Health Act Regulations This is another program that came AFSC intends to provide this coverage Agri-Food Canada to support the work ARD staff to address the problems Mandatory COOL in the United States we are waiting for a clear indication of from the Cattle Feeder Council. CFC feedlots with over 5,000 head annual finding a reportable disease in a herd feedlots and the consequences of Health Act and has engaged ABP and reading out requirement, but it is still more regulations under the Animal members, have been working with moving ahead with a challenge of moving out of the feedlot that are not moving into the feedlot and all cattle may occur at low levels in many beginning next year. price insurance for feeder cattle and introduction of price and basis program and recently announced the insurance program for cattle. AFSC but we do not know whether this packers. The Government of Canada is basis, and restrict our access to U.S. in the regulation. There also is an identification numbers of all cattle has now taken responsibility for final have some hope the negative impacts how the U.S. industry will respond to COOL under the WTO protocols and health. The two types of salmonella size for reading in requirements will go of the CPIP project is development of of Gibson Capital Inc on the other cattle industry organizations in arising from these regulations and we coverage on fed cattle. The final phase consultation has been productive. consultations about these regulations, can be reduced. ARD is developing six continues to affect prices, increase the capacity to read and report the can be severe. The regulations require could pose a risk to public or animal exposure to toxic substances that development and delivery of the development of a price and basis delegates, along with ABP staff down in the near future. ABP and CFC used funding from Agriculture and understanding the threshold feedlot government is not enforcing the going to a processing plant. The Cattle Cattle Price Insurance Program (CPIP) Mandatory COOL “The Government of Canada is moving ahead with a The proposed traceability Traceability and Disease Control Although the division between Agriculture Vilsack. Alberta is examining the issue of In response to media attention and Employment and Immigration on any without placing undue costs on Development and the Minister of Minister of Agriculture and Rural the new ALMS implementation plan farms and ranches. A consultant traceability must be driven by markets, to meet appropriate food safety and the connection between these the guidance provided by Secretary of feeders recognize the importance of requirements of the Alberta made by ABP earlier this year, mandatory traceability requirements making recommendations to the mandatory requirements and the need producers still struggle to understand including a CFC representative, and is interviewed a number of producers, political pressure, the Government of issue among council delegates and improve the understanding of this producers. CFC also will work to provide benefits in excess of the costs, programs, and legislation. Cattle national traceability system raise now proceeding with a more in depth serious concerns for cattle producers. supports the ABP position that industry will respond.” and voluntary information exchange in announcement of a mandatory and be implemented at a rate that organizations. The project team will be occupational health and safety on animal health standards. CFC closely follows the recommendations cattle feeders. commerce and technology will allow changes to health and safety policies, consultation with industry are waiting for a clear indication of how the U.S. challenge of COOL under the WTO protocols and we government and the recent Consultation Occupational Health and Safety John Schooten, Zone 2 Joe Groenenboom, Zone 2 ABP has been working closely with LIS It is clear that the CFC will need to Sheldon Hauca, Zone 8 Stuart Thiessen, Zone 3 Sincerely, Pat Eaton, Zone 9 Dave Solverson, Zone 6 Don Evans, Zone 3 Chuck MacLean, Chair the LICA. Since the Act does affect the to assist with the implementation of the issues being addressed by CFC future. It is equally clear, however, that Howard Bekkering, Zone 1 risk of seeing the implementation of role. make farms and ranches a safer work in this consultation. place. CFC will be actively participating industry, but the delegates will need to participating in these activities. Chad Meunier, Zone 7 Charlie Christie, Zone 5 Craig Ference, Zone 4 have significant importance for the need for extensive information and Greg Bowie, Zone 6 spend a considerable amount of time occupational health and safety and the operations of the council can fulfill this expensive regulations that do not really auction markets, there has been a operations of feedlots, dealers and ensure that the structure and over the remainder of the year education efforts. CFC has been an important role to play in our organizations. We see that the CFC has completely handled by other cattle feeding sector and are not being examining its membership, role and Commerce Act (LICA) Livestock Identification and

Annual Report | 2009 PAGE 15 PAGE 16 Alberta beef producers.” producers.” beef Alberta Statement, “to strengthen the the strengthen “to Statement, Sustainability is defined as as is defined Sustainability Producers. These organizations organizations These Producers. of a number to 2004, Prior the beef industry for the benefit of of benefit the for industry beef the Beef Alberta within sectors their CIC REPORT image. industry’s the and products beef promoting and initiatives; innovation and research to practical leadership providing regulation; and policy influencing actively by: producers believed in the ABP Mission Mission ABP in the believed Competitiveness is defined as as is defined Competitiveness have an effective means to represent to represent means effective an have sustainability and competitiveness of of competitiveness and sustainability sector by securing access to: land access by securing sector production the of sustainability competitive position of Alberta Alberta of position competitive the enhances that environment an maintaining and creating did not they believed organizations and international markets. markets. international and domestic and resources water and enhancing the long-term long-term the enhancing CIC Chair DARRYL CARLSON “Sustainability is defined as enhancing the long-term The 2004 ABP Plan amendment Plan amendment ABP 2004 The This forum provided an opportunity opportunity an provided forum This ABP table for discussion with cow/ with discussion for table ABP the producer associations with the the with associations producer the common of issues to discuss for individuals to bring the issues issues the to bring individuals for (CIC) for the purpose of providing providing of (CIC) purpose the for into the CIC. Alberta Milk and the Milk the and CIC. Alberta into the opting to transfer those positions positions those to transfer opting or positions delegate association producer two their retaining of option to the members its and organization their of view of point and opportunity to come together to together to come opportunity an industry beef the of sectors other concern. This plan change provided provided change plan This concern. zone, their from by producers elected feeders, cattle and producers calf created the Cattle Industry Council Council Industry Cattle the created discuss items of common concern. concern. common of items discuss sustainability of the production sector by securing and international markets.” access to: land and water resources and domestic Alberta Auction Market Association Association Market Auction Alberta Order and Dealers Livestock Alberta Western Stock Growers Association Association Growers Stock Western With the plan amendments the ABP ABP the amendments plan the With Statement, goals and values. CIC’s values. and goals Statement, Buyers of Alberta (ALDOBA) and the the (ALDOBA) and Alberta of Buyers work with other ABP committees and and committees ABP other with work the ABP Board of Directors. Those Those Directors. of Board ABP the there have been numerous numerous been have there Feeder Association of Alberta (FAA) Alberta of Association Feeder (WSGA) opted to join CIC. The CIC. to join The opted (WSGA) (AAMA) became members of CIC of members became (AAMA) joined the CIC. CIC may have as CIC.as CIC have may the joined representation on broad industry industry broad on representation many members as they wish but the the but wish they as members many meet the criteria of being an eligible eligible an being of criteria the meet mission is to provide effective effective is to provide mission immediately upon the creation of the the of creation the upon immediately being elected as a delegate must must adelegate as elected being producer as defined in the ABP Plan. ABP in the defined as producer beef industry to communicate and and to communicate industry beef entire the for astructure provided CIC players. industry between Directors of Board ABP to the issues Council, and since the inception a inception the since and Council, Council could elect a maximum of six six of amaximum elect could Council CIC quickly established their Mission Mission their established CIC quickly number of other organizations have have organizations other of number outside organizations for the overall overall the for organizations outside communication enhance and association positions while the the while positions association elected to represent the Council on on Council the to represent elected conference calls and meetings; joint joint meetings; and calls conference to ABP. contribute years the Over elected to retain their producer producer their to retain elected delegates of which two could be be could two which of delegates delegates approved at the 2008 2008 the at approved delegates good of the industry. industry. the of good The more informed and engaged engaged and informed more The Alberta Milk become full members of of full members Milk become Alberta FAA and Meeting, General Annual ABP. two to have CIC will continue Identification and Commerce General General Commerce and Identification Act Commerce and Identification Ltd. (LIS) the and Services Directors for LIS CCIA. for and Directors in that to ensure, hard working Regulation. As a result of this joint this joint of a result As Regulation. and consultation in the Development Rural and Agriculture of Department Identification Livestock with worked include: CIC by influenced Changes members by the elected will be now federal Health of Animals Act that is that Act Animals of Health federal currently that infrastructure the of use makes government the that has industry cattle beef Alberta the CIC the change this CIC. With the future. the as status same the CIC has the (LICA) and the Livestock Livestock (LICA) the and representation on the Board of of Board the on representation the under drafted being regulations meetings and budget funding with with funding budget and meetings managed by industry through its its through by industry managed to 10 elect delegates can members maintained that two-way two-way that maintained implementation of LICA and on on and LICA of implementation both of needs reflects that legislation industry will be successful in the in the will successful be industry each with interact sectors industry the more the and are producers Committee initiated a number of of anumber initiated Committee Public Affairs ABP the CIC and CIC was the CIC task force that that force CIC task the CIC was Cattle Industry Council has always always has Council Industry Cattle newly the and Council Feeder Cattle Chair the will elect also CIC members new Animal Health Act. CIC will be Act. Health Animal new One of the greatest achievements of of achievements greatest the of One and government on the the on government and other the greater the chance the the chance the greater the other CIC two the among CIC from of The CIC delegates. the CIC from of exists as a result of LICA and the the and LICA of aresult as exists in Alberta, traceability establishing industry with to consult continuing communication is the key to success. key to success. is the communication Council. Calf Cow created drafting of the Livestock Livestock the of drafting they but Board ABP the on directors directors. With these amendments, amendments, these With directors. government and industry industry and government government and industry. CIC is industry. and government consultation, government-industry “Cattle Industry Council has always maintained that “Benchmarking study of current current of study “Benchmarking ALMA Board in the implementation of of implementation in the Board ALMA the greater the chance the industry will be two-way communication is the key to success. The will be continuing to work with the the with to work will continuing be During the past year, CIC held two year, past two the CIC held During are there whether will identify help to be addressed by regulation or or by regulation addressed to be practices transportation current the beef Alberta in the practice transport the Strategy improves upon what is what upon improves Strategy the on by advocating and Strategy the Health Act and the Alberta Livestock Livestock Alberta the and Act Health representatives which led to the to the led which representatives meetings, various industry and and industry various meetings, public sees cattle travelling on major major on travelling cattle sees public of study. Transportation industry” information meetings on the Animal Animal the on meetings information being done already by the various various by the already done being that to ensure industry the of behalf day. Benchmarking every highways more the industry sectors interact with each other more informed and engaged producers are and the strategy will be implemented. CIC willimplemented. be strategy activities of the beef industry; the the industry; beef the of activities and Meat Strategy. In these In these Strategy. Meat and research. additional need that concern particular of areas cattle is one of the more visible visible more the of is one cattle successful in the future.” discuss the regulatory framework framework regulatory the discuss under which the elements of the the of elements the which under government representatives met to met representatives government Thomas, Canadian Beef Advantage Advantage Beef Canadian Thomas, Traceability. Ted FAA Quist, Jason Danard, ALDOBA Danard, Jason ALDOBA MacLean, James Albert Kamps, AB Milk AB Kamps, Albert Industry Conference. Speakers Speakers Conference. Industry Lorrie Jespersen, AB Milk AB Jespersen, Lorrie Delver, WSGA Larry Respectfully submitted, Respectfully Beef Inc.; and Brent McEwan, Inc.;Brent and Beef Gold Canada Frank Goetz, Program; Dale Johnson, FAA Johnson, Dale Chair (WSGA), Carlson Darryl Danny Rosehill,Danny AAMA included Dennis Laycraft providing providing Laycraft Dennis included provincially both organizations, beef information meeting in Red Deer in Deer in Red meeting information CIC also held its 3rd annual annual 3rd its held CIC also Craig Dorin, WCABP Dorin, Craig Origin Labelling (COOL); Larry (COOL); Larry Labelling Origin an update on CCA and Country of of Country and CCA on update an nationally.and conjunction with the Alberta Beef Beef Alberta the with conjunction

Annual Report | 2009 PAGE 17 PAGE 18 The objective of the CCC is to ensure The CCC will, however, not deal directly The purpose of the Cow/Calf The Cow/Calf Committee Mandate AFRP II payments as a feed proxy A motion was passed that recognized Alberta who reduced their breeding Agriculture and Agri-Food Canada During the year, AFSC continued the Discussions around the AFRP II Board or other Committees. with issues being addressed by the ABP the program. first announcement to be included in to allow producers in some regions of that the policies, regulations and this province. The CCC will address COW CALF received by all sectors of the beef more than 30 per cent to defer 90 per process of establishing a fed cattle payment. industry. Also, the cow/calf sector is the payments and age verification occurred. lobbied to get other regions not on the herds by at least 15 per cent and no improving trade both inter-provincially burden and unnecessary costs, and long-term sustainability the Cow/Calf interests of cow/calf producers. political, business, environmental and Committee wants ABP to focus its Committee (CCC) is to investigate and social issues that could affect the obligation of age verifying the 2008 calf only sector that faces a future and Farm Strategy – AFRP II. crop to receive the AFRP II 2009 cent of the income from net sales. ABP announced a program on July 22, 2009 asking for ad-hoc payments. and internationally as opposed to attention on eliminating regulatory agricultural organizations, and actions implemented by ABP, other address issues of importance and competitiveness of the cow/calf sector. concern to the cow/calf producers of government bodies support the Feeder Cattle Price Insurance (CPIP) Financial Stability - Budget Considerations - Alberta Livestock Cow Calf Chair BEN SCHRADER To enhance 15 was set for fed cattle products, There are changes to the new Wildlife The program for predator damages to AFSC, Sustainable Resource Some members met with AFSC and SRD and ACA. During the past two years payments for damages to $100,000 for each year. Over 80 per Programs for wildlife losses to Development (SRD) and Alberta Damages regulations. Tags that are waterfowl damages. were $5.6 million and $3.3 million, from wolves. Fish & Wildlife to work on wildlife the summer 2010. More information is formed. As part of this initiative a from individual coverage to group area risk. A target launch date of September respectively, for wildlife feed damages program for feeder cattle is also being pending legislative and regulatory per year with a payout of about producers were from 140 to 200 claims million dollars, respectively, for losses to crops and animal feed is responsible for wildlife and waterfowl producers in Alberta are managed by proposal was to be developed to insurance. From this a Wildlife public. Sunday hunting is open. Hunting program. The marginal concept goes price insurance program. The CPIP producers in Alberta are managed by producers during the past two years Conservation Association (ACA). AFSC Compensation Sub-Committee was has been very selective. Wildlife is a have a transparent and bankable sources. The losses reported to approvals. At the present time a about the continuing financial losses in on the website at ability to manage their price and basis cent of the claims were from damages and $2.3 million and just under one compensation for ecosystem services. explore the possibilities of compensation issues, and hay and crop cost to producers. ca/new/ enhancing Alberta cattle producers’ concept was developed with the aim of coverage. developed. This should be available by Studies about Financial Burden- BSE, Study of Wildlife Damage to Producers under-applied for will be open to the COOL, Costs of Traceability, Cost of Wildlife Damage Compensation Strategy RFID Tag Loss - Program-Safety Net - Margin Coverage Concept (MCC) Some concern ensued http://cattleinsurance. The hope is to There was also a feeling that CCC The CCC felt ABP should have a new Ted Ford, Zone 7 ARD if necessary. John Knapp, Deputy ABP needs some direction and should Adam Moseson, Zone 6 Arny Tateson, Zone 5 Walter Suntjens, Zone 4 year to year for the next three years. $150 million funding will carry over from 550 pound feeders was a loss of $5 per Letters were sent to respective wildlife compensation were passed. Motions dealing with the cow grading Ken Moholitny, interim President and Estimations showed that the effect of Minister, Alberta Agriculture, was in Bob Lowe, Zone 2 Ed Doktor, Zone 8 three-year plan in place, with $56 that some decisions are being delayedto discuss ALMA. Moholitny explained was found to depend on the size of the Kelly Olson, Zone 7 Rose Wymenga, Zone 5 Margaret Kvigstad, Zone 4 David Lowe, Zone 3 Ben Schrader, Chairman traceability for the cow-calf producer the cow/calf sector because of high Frank Murphy, Zone 4 passed dealing with resolutions that million in funding for the first year and CEO of the ALMA Board, joined the CCC system, animal identification and published. indirect costs of traceability that were indicated that there were direct and loss of $22 per head for the first Country of Origin Labelling (COOL) for situation. know who the organization represents. action. authorities for their response and arose from the ABP 2008 Fall Meetings. should set priorities for the Committee. strategic plan. The Committee feels Gerry Fowlie, Zone 1 Garth Shaw, Zone 9 contact with AFSC to look at the conditions and was willing to meet with concerned about the drought over three times higher than previously of 2008 and a loss of $4 per cwt or a Alberta Livestock and Meat Agency (ALMA) cow herd. Preliminary assessment cwt or $30 per head for the last quarter costs and poor feeder cattle prices. Alberta Drought - quarter of 2009. The costs of until a new CEO is in place. There is a Resolutions - Direction of refundable check-off Fifteen motions were The CCC was Trichomoniasis The Working Group combines the the combines Group Working The Welfare and Health Animal The Johne’s Disease ABP delegate input, results of of results input, delegate ABP A number of ongoing and emerging emerging and ongoing of A number association. Care Animal Working Group is an advisory group group advisory is an Group Working Livestock industries are under under are industries Livestock Disease Initiative, as well as our own own Initiative, wellour as Disease world. Outside groups are are groups Outside world. public. the from standards welfare website. the Alberta Johne’s Disease Working Working Johne’s Disease Alberta the in the to ABP direction to provide the welfare of their animals is very very is animals their of welfare the that know ranchers and Farmers expertise. veterinary WELFARE AND HEALTH ANIMAL representative to the Alberta Farm Alberta to the representative industry funded research, and and research, funded industry on based communications producer producer communication. For communication. producer through addressed being are issues increasing pressure to meet higher higher meet to pressure increasing important, and we need to to need we and important, Committee. Group, and the Canadian Johne’s Canadian the and Group, and the animal welfare activities activities welfare animal the and previously activities health animal and specific direction to ABP’s direction specific and welfare and health animal of area available from the office or the ABP ABP the or office the from available example: communicate that to the rest of the the of rest the to that communicate is control its and disease emerging Public Affairs by the directed Technical by the Committee done Animal Health Animal Animal Welfare Animal : Information about this this about : Information : ABP works with both both with works : ABP Welfare Chair Animal Health and CHOMLAK BRIAN “Farmers and ranchers know that the welfare of of welfare the that know ranchers and “Farmers Three resolutions from the 2008 ABP ABP 2008 the from resolutions Three AFAC board and staff. AFAC AFAC has staff. and board the with closely work also staff ABP Alberta Livestock Protection Services Services Protection Livestock Alberta Working Group. Reports on these these on Reports Group. Working Livestock Care Conference, an ALERT ALERT an Conference, Care Livestock course, Transportation Livestock website. Doug Sawyer is serving his second his second is serving Sawyer Doug which gives them the ability to have to have ability the them gives which Certified their as such programs with their animals is very important, and we need to to need we and important, very is animals their to be proactive in dealing with this this with dealing in proactive be to fall meetings were referred to the to the referred were meetings fall Farm Animal Alberta of Chair as term through their work on transportation transportation on work their through 2008 ABP Resolutions ABP 2008 resolutions are available on the ABP ABP the on available are resolutions react quickly as issues arise. arise. issues as quickly react representative to the AFAC to the board. representative may find. The goal of these groups groups these of goal The find. may issue and have the resources to to resources the have and issue is all too often, not to improve improve to not often, too all is they perceived, or real problems, input into the regulatory side of of side regulatory into the input in the AFACissues. apartner is also and service vet on-call line with Care (AFAC).Care is ABP’s Chomlak Brian agriculture all together. ABP needs needs ABP together. all agriculture animal on light negative a shine to rather but welfare, animal animal welfare. animal attention American North attracted constantly looking to exploit any any exploit to looking constantly communicate that to the rest of the world.” the of rest the to that communicate Ted 7 Ford, Zone Janys Boyte, Zone 9 Zone Boyte, Janys In light of the poor 2009 growing growing 2009 poor the of In light Larry Gano, Zone 3 Zone Gano, Larry Pat Rutledge, Zone 4 Zone Pat Rutledge, Doug Sawyer, Zone 5 Sawyer, Zone Doug Brian Chomlak, Chair Chomlak, Brian were involved in developing a number a number in developing involved were welfare communications will continue will continue communications welfare to alternative feeds, pasture water, pasture feeds, to alternative transportation and marketing. marketing. and transportation awareness producer on to focus Health and Welfare Working Group Group Working Welfare and Health related to winter grazing and feeding feeding and grazing to winter related marketing considerations that were were that considerations marketing published. published. programs, as wellcull as cow programs, winter, this province ABP’s animal season, members of the Animal Animal the of members season, shortages in some areas of the the of areas in some shortages forage of likelihood the Given and early weaning and cow cow and weaning early and pertaining spots radio and articles of Drought Response Drought

Annual Report | 2009 PAGE 19 PAGE 20 • • • • • • • The ABP Research Committee funds funds Committee Research ABP The zone delegates, each council is is council each delegates, zone Alberta’s beef industry. Along with with Along industry. beef Alberta’s Improved competitiveness involves involves competitiveness Improved Priority 3: Improved carcass and and carcass Improved 3: Priority Priority 2: Lower cattle health and and health cattle Lower 2: Priority Priority 1: Improved feed supply and and supply feed 1: Improved Priority welfare costs welfare RESEARCH meat quality meat returns, or both. Consequently, eight eight Consequently, both. or returns, Research the on represented lower production costs, improved improved costs, production lower represented. are interests to research applied practical, Committee to ensure that sectoral sectoral that ensure to Committee new research projects were were projects research new areas: priority three on based approved efficiency efficiency enhance the competitiveness of of competitiveness the enhance *Relative roles of the animal and and animal the of roles *Relative Trial Variety Silage *Regional Investigation of a candidate candidate a of Investigation Research Station); Research dietary between Relationship Prey composition, habitat habitat composition, Prey distillers’ dried feeding of Effect Breeding forage oats with with oats forage Breeding wolves in southwest Alberta Alberta southwest in wolves Food Canada Lethbridge Lethbridge Canada Food vitamin A and carcass marbling marbling carcass and A vitamin (University of Alberta). of (University Saskatchewan); of (University (ARECA); Saskatchewan); of (University its rumen bacteria on feed feed on bacteria rumen its increased yield and quality quality and yield increased score (Agriculture and Agri- and (Agriculture score selection, and movement of of movement and selection, efficiency (University of Alberta). of (University efficiency gene for growth rate and fat fat and rate growth for gene grains on animal health health animal on grains Research Chair EDGE BRIAN “If the • 1. Lower production costs production Lower 1. Alberta’s 2-million cows and bred bred and cows 2-million Alberta’s 2005, this rate has more than than more has rate this 2005, If the the If Information from the the from Information Value of Research: Research: of Value $0.80 to $1.7 million province-wide. $1.7 province-wide. to million $0.80 $0.40/head/day and swath grazing grazing swath and $0.40/head/day Before 2005, 0.7 per cent of young young of cent 0.7 per 2005, Before Bale grazing is estimated to save ~ save to estimated is grazing Bale feedlot cattle by 1 per cent would would cent per 1 by cattle feedlot to reduce feed requirements by 1 by requirements feed reduce to trial could be very useful for swath swath for useful very be could trial Here is how three of the projects projects the of three how is Here 2. Improved consumer satisfaction consumer Improved 2. million annually (during the 90d 90d the (during annually million producers would save close to $2 $2 to close save would producers cow-calf Alberta’s cent, per industry: industry: *) an with projects (the above listed heifers could be kept out of the the of out kept be could heifers save over $11 annually. over million save saves ~$0.84/head per day. If If day. per ~$0.84/head saves alone). Improving feed efficiency of of efficiency feed Improving alone). cattle graded B4 in Alberta. Since Since Alberta. in B4 graded cattle confinement winter feeding period period feeding winter confinement doubled. These carcasses are are carcasses These doubled. annual savings could amount to to amount could savings annual and bale grazing (as well as silage). silage). as (as well grazing bale and competitiveness of Alberta’s beef beef Alberta’s of competitiveness the increase and maintain help can corral for one extra day each winter, each day extra one for corral requirements by 1 per cent, Alberta’s cow-calf producers would save close to $2 million annually.” *Factors influencing the the influencing *Factors formation of dark-cutting beef beef dark-cutting of formation (University of Alberta). of (University Saskatchewan); of (University deposition in beef cattle cattle beef in deposition Feed Efficiency Feed Feed Efficiency project helps helps project Variety Silage : project helps to reduce feed : Tom Toney, Zone 2 TomToney, Zone The three projects described above above described projects three The young animal slaughtered in Alberta Alberta in slaughtered animal young $20 million annually. Even if only 10 only if Even annually. million $20 Bruce Niznik, Zone 1 Zone Niznik, Bruce we could save $1.50 to $5 for every every for $5 $1.50to save could we Dr. Larry Delver, CIC CIC Delver, Dr.Larry Chair Edge, Brian Diane Panrucker, Zone 6 Zone Panrucker, Diane will cost ABP around $300,000, but but $300,000, around ABP cost will Frank Murphy, Cow Calf Cow Murphy, Frank for just one year ($2,000,000), it’s it’s ($2,000,000), year one just for Howard Bekkering, CFC Bekkering, Howard Harvey Hagman, Zone 7 Zone Hagman, Harvey ($5-10 million annually). ($5-10annually). million rate of B4’s back to normal levels, levels, normal to B4’sback of rate per cent of that potential is realized, realized, is potential that of cent per Beef Cutting still a 7:1 return on investment. investment. on 7:1 a return still and industry takes advantage of it it of advantage takes industry and docked ~$400 apiece. If the the If apiece. ~$400 docked could help the industry save over over save industry the help could project helps get the the get helps project Dark Dark This committee, and the former former the and committee, This The primary goal of the Environment Environment the of goal primary The Environment new the of creation The Albertans, including the cattle cattle the including Albertans, We have seen a lot of change within within change of lot a seen have We Stewardship Award (ESA), ecological ecological (ESA), Award Stewardship Public Affairs Committee, has had had has Committee, Affairs Public watershed groups throughout the the throughout groups watershed work to enhance, protect, and and protect, enhance, to work the last year and were able to adjust adjust to able were and year last the for Life Strategy continues to to continues Strategy Life for for the long-term use of all all of use long-term the for the environment continues to be a be to continues environment the times, economic challenging these ENVIRONMENT representation on numerous numerous on representation management practices in areas of of areas in practices management forward. move to able be to industry but to expand further as the Water Water the as further expand to but continue, only not to involvement this for necessary is It created. been province. With assistance from ABP, from assistance With province. industry. The objectives of the the of objectives The industry. cattle the of image the promote The water-use. air, and land, population. the of percentage large a for priority Cows and Fish, and reviews and and reviews and Fish, and Cows best advocate to is Committee concentrate to us allows Committee sector. water potable of sources sustainable have reports watershed the of state a number of mapping projects and and projects mapping of number a issues. sector energy and air-shed groups, Environmental Environmental groups, air-shed during Even Canadians. other and Albertans of minds the on issues on committee include: watershed watershed include: committee of goals the promotes committee this position to times difficult during develop. It is necessary to protect protect to necessary is It develop. directs ABP’s involvement. We also also We involvement. ABP’s directs goods and services, carbon credits, credits, carbon services, and goods groups, Land-use Framework, Framework, Land-use groups, Environment Chair GREG BOWIE The Land-use Framework Report was was Report Framework Land-use The The need to inform our largely urban urban largely our inform to need The Although air-shed work is still in its its in still is work air-shed Although will require participation from ABP ABP from participation require will set are Councils Advisory Regional Ranch, is doing a great job of of job great a doing is Ranch, future. The judging team recently recently team judging The future. term. The 2009 ESA winner, OH OH winner, ESA 2009 The term. their for operation an recognize time well is industry beef the ensure to they will be tied to both watersheds watersheds both to tied be will they acres million 164 Alberta’s of third values will also increase. Almost a Almost increase. also will values released December 2008. As the the As 2008. December released represented. As demands on the the on demands As represented. representation during the planning planning the during representation presented in 1992, and will will and 1992, in presented first was award This setting. pristine a in beef of production the in hopefully continue well into the the into well continue hopefully industry beef the how on population how and with, dealt be will issues air how determining in beneficial to ABP for time the is this infancy, the thus agriculture, for used is population to due increase land need for agriculture to have good good have to agriculture for need stewardship can work hand in hand hand in hand work can stewardship environmental how showing let can We excellence. stewardship is ESA The crucial. is manner sound our consumers know that not only only not that know consumers our same the at and this, do to way one completed the tour of the nominees nominees the of tour the completed work. land-use and Framework. Land-use the of environment in the short and long long and short the in environment environmentally an in itself conducts economic, social and environmental environmental and social economic, do it in a way that protects the the protects that way a in it do to able are we but product, quality top a with them provide we do up for each of the seven regions it it regions seven the of each for up get involved. Our input can be be can input Our involved. get balance to need the growth, John DeGroot, Zone 1 Zone DeGroot, John Anne Stevick, Zone 2 Zone Stevick, Anne Alberta’s large energy and and energy large Alberta’s preserving for need the As 2010 ESA. It was gratifying to see see to gratifying was It 2010ESA. With the continued support of of support continued the With We will continue to face challenges challenges face to continue will We Bruce Jack, Zone 9 Zone Jack, Bruce Fox, 8 Bill Zone Murray Kerik, Zone 7 Zone Kerik, Murray water and air are also part of what what of part also are air and water carbon With provide. they what Greg Bowie, Chair Bowie, Greg that work for all sectors of society. society. of sectors all for work that the Environment Committee will be be will Committee Environment the for producer the compensate to the for province the across from value of ecological goods and and goods ecological of value conditions. climatic challenging very resolving these issues with the land, land, the with issues these resolving in the future and will need to be be to need will and future the in between the economy, the the economy, the between in Involvement them. between arise to continue that issues Charlotte Johnson, Zone 5 Zone Johnson, Charlotte 4 Zone Wilson, Carol how producers were able to adapt to to adapt to able were producers how Gordy Cunningham, Zone 3 Zone Cunningham, Gordy society as a whole, and the best way way best the and whole, a as society to be will challenge The services. confident we will succeed. succeed. will we confident solutions find to order in creative agriculture sectors have ongoing ongoing have sectors agriculture dedicated staff and an excellent excellent an and staff dedicated values. social and environment, be also will challenge the credits, the does so increases, ecosystems determine what that value is to to is value that what determine dealing with in order to find balance balance find to order in with dealing setting and value determining group of committee members, I am am I members, committee of group guidelines for the future. the for guidelines

Annual Report | 2009 PAGE 21 PAGE 22 The CVC Working Group has targeted The Working Group has been given two The Competitiveness and Value Areas we have examined include the ABP was aware of the need to $2.9 million. As ABP was the only which ABP fully funded 59 per cent or R-CALF challenge was $5 million of R-CALF in 1999 which Canada would have been $160 million for won in Canada’s favour. For example, they could. Some significant costs to to producers expressed in terms of temporary duties exceeded $70 per for even a year the cost to producers think-tank. to Alberta Beef Producers in 2009. AND VALUE CREATION AND COMPETITIVENESS remaining provinces later repaid as receive direct value from their check- major ABP budget line items and has roles: being a number cruncher and a individual producers and the industry balance of the cost of the anti-dumping provincial cattle organization with legal suit or c) had the suit dragged on been able to finance a defense to the had not been contested and not been Creation Working Group (CVC) is new successfully challenged as a result of secure funding, ABP financed the and countervail challenge which the our ability to finance a defense. The off dollar right back to their farm gate. anti-dumping and countervail a) had the Canadian cattle industry not could have occurred if the challenge cost to defend our industry against the countervail challenge brought by cost and benefits of the last calculated a direct bottom-line return communicate to producers how they challenge and b) had R-CALF won their dollars per head where possible. CVC Chair ROB SOMERVILLE The Canada Beef Export Federation 2000 based on five-million cattle Some of the efforts of CBEF can be $6.2 million operating fund for 2008. During 2002, Statistics Canada to leverage other funds by 3.8:1 for a three years. From this, CBEF was able from the National Check-off were from check-off dollars directed to than Canada and the U.S. CBEF does to 58 cents per head marketed in (CBEF) is responsible for assisting marketing companies in their sales marketed. period. The cost of financing the indicated $536 million in beef export CBEF. Total contributions to CBEF head on every animal sold during that not make any sales; it assists beef seen in beef export sales. about $1.6 million per year for the past endeavours. CVC assessed returns defense of the R-CALF suit amounted global beef marketing to regions other The BCRC is the national cattle After 2003, exports decreased to $262 Alberta cattle producer check-off Agency which collects a national $1 Investment in research investment is $227 in export beef sales. Twenty- worked through the system to show three percent of the exporters million. For 2008 each check-off dollar million by 2006. During 2007, beef research organization which is funded research from 9:1 to 5:1. Return on indicated that $74 million of export projected at about 7:1 to the industry. leveraging government investments in CBEF’s effort. Cattle Research Council (BCRC) are sales to markets other than to the U.S. sales in 2008 were directly linked to attributed value to the program; they export sales had gone up to $364 exports started to increase; by 2008 as part of the National Check-Off check-off. One dollar of the $3 non- dollars directed towards the Beef The overall research in beef in Canada Alberta’s check-off contribution to the Association responsible for the Alberta’s check-off dollars are vitally As its single largest industry funder, Australia that invests AUS $1.57 per BIC was $2.7 million, or 57 per cent of BIC was also able to take check-off was $10.9 million - this was a leverage the $4.67 million of total check-off fiscal year ending June 30, 2009, financial burden occurs with the the industry. For example, some total investment of $3.4 million. Each For U.S. programs, $850,000 of funding and leverage government towards the National Check-Off Agency. requirement of meat processors to make the entire check-off refundable. refundable ABP check-off was directed months) and U.S. programs. Domestic important to the Beef Information by the Alberta Government decision to is CDN $0.31 per head compared with industry development funds giving a leveraged an extra $2.5 million from producer check-off investment programs are not eligible for industry industry development funds for Centre (BIC). BIC is the beef marketing head. However, this is even threatened CVC has also examined costs within arm of the Canadian Cattlemen’s an extra $2.95. of 1.33 to 1. overall total revenue from all sources check-off dollar placed here leveraged commercial beef (beef over 30 dollars received by the organization. domestic and U.S. markets. In the dispose of specified risk materials development funds. Consequently, The Competitiveness and Value We are facing a new challenge with the $80 per head additional to the U.S. Lamb and Pork sectors as well. from resolutions to retaining the tank” role to develop and forward the feedlot level. the level per breeding cow as traceability, extra producer to the producer with relatively lowered the cow-calf producer. Initial verification of cattle and premises (SRM). These costs are pushed down review of a market model for regulatory costs include animal looking into the costs of traceability at previously published. ABP is still identification. Other examples of implemented mandatory age include the Alberta government burden costs Alberta producers about in Canada and the U.S. Regulatory livestock prices. Regulatory burden passage of Bill 43 resulting in the proprietary information in the beef projections for direct and indirect looked into the cost of traceability to Creation Working Group has a “think secure funding for our livestock sudden and dramatic loss of Alberta’s sector which could be used for the spectrum of topics literally ranging Group covered a broad and diverse suggestions to the Board of Directors on how ABP could better serve Alberta and record information. ABP has administration time and costs, and costs on every animal sold. Extra costs exists in all aspects of the beef sector check-off. Another area included cattle producers. The CVC Working costs were about three to four times extra livestock handling costs to get Ted Ford, Zone 7 John Schooten, Zone 2 Australia has a $5 per head non- I would take this opportunity to thank Larry Gano, Zone 3 Ben Schrader, Zone 7 Pat Rutledge, Zone 4 Erik Butters, Zone 3 within Canada and internationally. The was done without giving Alberta with a refundable check-off program. well Dr. Fred Hays, ABP Policy Analyst, Kelly Olson, Zone 7 Rob Somerville, Chairman National program goal is to allow the Working Group members for their their industry. An independent analysis the country; this becomes ineffective return to Australian producers for refundable cattle check-off to support producers were able to use their industry. Prior to Bill 43, Alberta cattle plebiscite vote. producers a choice through a producers at a distinct competitive industry’s secure funding put our province’s decision to remove our imported cattle and beef coming into pleasure to serve as your chairman. As Canada to collect check-off dollars on has been instrumental in most, if not have been invaluable. It has been a knowledge and vision for our industry secure funding structure to be a leader Glen Leitch, Zone 9 all of the reports and studies our exceptional contributions. Your insight, every check-off dollar spent there. The completed showed a direct 5 to 1 committee generated. disadvantage. It is incredible that this

Annual Report | 2009 PAGE 23 PAGE 24 The second placement problem the 2009 truly challenged the Promotion U mural. Despite previous government Beef” Beef” logo. with her protein shopping dollars. Ranch, where an estimated 14,900 will see its “Raised Right” message where, over its projected life span, find ways to ensure the best possible Faced with highly restrictive transport this year to promote our product to a focused thinking, have achieved much through some very hard work and thrive in Alberta’s big money travellers daily will be attracted by its the QE2 on a turnoff at Heritage finally been given ministerial threats to remove it, this mural has PROMOTION resolved. The first of these is the Bar regulations initiated in 2008, the resourceful though, the committee resources into a program that would research, was discovered to allow a junction of Highways 22 and 540 murals. Thanks to the ofefforts both members took up the challenge and, marketing landscape. Being placement issues have now been board member, our two major placement of ABP’s Raised Right rural it now rests about 150 meters from permitted at its former site. Therefore, Committee’s ability to parlay modest Colin McNiven mural at the south end setback relaxation that was not a Red Deer location which, after much of Calgary. It has now been moved to and its brand new twelve foot “Alberta approximately 1,168,000 Albertans committee members, staff and a committee’s first task of 2009 was to consumer increasingly more prudent close proximity, its brilliant white committee dealt with concerns the dispensation to stay next to the Promotion Chair ROY ECKERT “Alberta Beef” sign. For just a one year In order to execute the full roster of will be exposed to our Alberta Beef Right campaign, Promo sought ways Raised Right message. Facing budgets tenancy, this would mean that tactics to effectively reinforce the funding was submitted to the newly to leverage budget dollars. As a result, the advertising coverage for their With these placement problems refundable check-off, the committee radically reduced by a looming marketing tactics the committee had logo at that spot. backdrop, and its eye-catching in April 2009, an application for proposed for the 2009-2010 Raised industry and product than ABP could beef producers with up to four times is approved, it will provide Alberta had its work cut out for it. solved, the committee then turned its approximately 5,438,500 travellers attention to deciding upon specific afford on its own. opened ALMA office. If this application Therefore it executed a second airing After the application was submitted, AdFarm’s skilled negotiations, ABP ABP’s Image Program and the need to Edmonton. The program ran on 136 Employee of the Month and the Casual was, however, able to secure one what had worked well in the past. Recognizing the critical importance of Friday stories in both Calgary and transit campaign. The 2009 program the committee tackled the task of vigorously promote our product in recessionary times, the committee mid November. This is a rare month of free exposure in both cities buses in those two cities and was progressive image, education and honing our already lean and so that the campaign actually ran until slated to appear in September and of the 2008 highly successful bus economic times but also due to end in mid October. Due in part to the continued on with a re-telling of the community relations programs. decided it was best to continue with The committee also managed to ABP Promotion Committee Although unable to continue its role as 2008, 2008, over 18,000 high school 2009 also saw the continuation of the Beef in the Classroom manual will Programs. In order to eliminate way teachers can simply download it, Despite severe financial adversity, thereby saving ABP the expense of this resource is expected to to enjoy our product is an important resource. With the manual on the maximize exposure and minimize represent Alberta’s future beef resource and, as a result, had the printing, storing, handling and immediate and free access to it. In mechanism, the industry can only meal. These 18,000 students per year high schools in Alberta having benefit. inauguration of this new delivery it is expected to do with the initiative and one the committee takes Classroom Agriculture Program. soon be launched on the Government shipping this critical educational nevertheless worked with other shoppers; making it possible for them students were introduced to this seriously. If that number increases, as anywhere. accomplishment in transit advertising of Alberta’s Education website. This administrative costs, the newly edited our own as well, the exposure rate of expenditures in ABP’s Educational a major funder of this program, the of cooking a simple and delicious beef opportunity to learn the ins and outs costs plan that has now allowed the commodities to develop a shared dramatically increase with nearly 900 government website and eventually on The 2009 Merchandise Program is Trailer managed by Chuck Groeneveld ABP’s Community Relations Program Alberta. The new Community Events With the invaluable help of ABP’s Without the budget to continue Steering Committee sincerely hopes where it may also be leveraged to worked to stretch producer dollars. Raised Right message to literally this strategy will divert thousands of thrive. With a mandate to impress this program – the only initiative of its thousands of Albertans. While en just that by temporarily housing promote Alberta beef. promotional items in an unused office items and gift baskets, the committee items such as clothing, multiple SWAG play an integral part in the long-term lives, CAP’s messaging is believed to importance of agriculture in their daily program to continue. Operating with into a smaller facility, thereby saving has also proven to be another effective kind in the province – continues to sustainability of our industry. summer months and delivered the and economical way for ABP to and then sending them directly to another area in which the committee over two dozen parades during the and launched in 2009 was featured in administrative costs for the program. attempt to fit the smaller collection enhance the beef producers’ image in community events. It is hoped that committee conceived of a way to do controller, Laura Procunier, the carrying larger and more expensive dollars yearly into program spending delegates to store themselves prior to decided it would also be wise to upon Alberta’s urban children the greatly reduced resources, the CAP Judy Nelson, Zone 2 Judy McKnight, BE President Judy Fenton, BE In conclusion, I would like to thank I look forward to working with you all Stephen Jarema, Zone 8 Sara Arthurs, Zone 3 Lori Kinnee, Zone 9 Linda Messner, BE Lyndon Mansell, BE Promotion Committee for tackling Brad Pierson, Zone 4 worked hard to see that ideas become Elizabeth Stroeve, BE Respectfully submitted, Billi Solverson, BE Mark Francis, Zone 1 Rose Wymenga, BE Roy Eckert, Chair these tasks with optimism in the face travellers on major traffic corridors thank you to ABP staff who has also Mark Francis, CAP Chair route to the many events (over 10,000 reality. Nice job everyone. Chad Meunier, Zone 7 Cathy Sharp, Zone 5 Chuck Groeneveld, Zone 3 km clocked in 48 days), the trailer was Chuck Groeneveld, BE story. I would also like to say a special of adversity and with an unbridled across the province. also seen by tens of thousands of again in 2010. each and every member of the determination to tell the Alberta beef

Annual Report | 2009 PAGE 25 PAGE 26 The Communications Committee Committee Communications The Vold Auction mart in Ponoka. These These Ponoka. in mart Auction Vold ABP and CCA are hopeful that that hopeful are CCA and ABP Information will be entered by CCA CCA by entered be will Information the for time exciting very a been It’s Internet to transport information to to information transport to Internet you might see in an airport or or airport an in see might you a on diligently worked We year. Bros in Lethbridge and Vold Jones Jones Vold and Lethbridge in Bros Both auction mart locations locations mart auction Both welcomed the opportunity to help us us help to opportunity the welcomed features a very similar look to what what to look similar very a features to get messaging to producers. By By producers. to messaging get to in province the across program this expand to able be will we together time. given any at broadcast the update can we means monitors the vision is to have auction marts marts auction have to is vision COMMUNICATION monitors feature ABP and CCA CCA and ABP feature monitors marts, we are reaching producers in in producers reaching are we marts, this on take to decision the made It marts. auction participating market info, drought information, Agriculture Alberta information, Perlich at monitors flat-screen large Canadian the with Together printing. ABP way the change will that project Communications Committee this this Committee Communications placing the monitors in auction auction in monitors the placing way new a meant it because project CCA’s board. on getting in interested placed we Association, Cattlemen’s not have time to read at home. home. at read to time have not at sales regular and special staff to ensure consistent messaging messaging consistent ensure to staff are in the pilot stages at the time of of time the at stages pilot the in are a gathering place and giving them them giving and place gathering a monitors. the carry Canada across are that marts auction many as the Using province. the across easy access to information they may may they information to access easy like info localised more and data grocery store. grocery gets information to producers. We producers. to information gets Chair Communication BRENT CAREY At the time of the Annual Report Report Annual the of time the At With the new website completion completion website new the With In addition to this project, the the project, this to addition In New branding guidelines within the the within guidelines branding New word regarding a grant proposal proposal grant a regarding word thought Both program. pilot the with times annually. times five producers to mailed is that We mandate. our suited most that feedback regarding the pilot. pilot. the regarding feedback of way innovative an was this maintenance of the site. site. the of maintenance radio with Jim Fisher twice a week week a twice Fisher Jim with radio reaching out to producers and much much and producers to out reaching been committed to ongoing ongoing to committed been has staff communications year, last printing, the committee is awaiting awaiting is committee the printing, needed and felt they were best- were they felt and needed streamlining our budget to activities activities to budget our streamlining suited to collect unguarded unguarded collect to suited organization, means that our our that means organization, and the Grass Routes newsletter newsletter Routes Grass the and project. this of 2 Phase of funding the for ALMA to application continue to produce Cattle Country Country Cattle produce to continue at hard worked committee Joanne Fenton, Zone3 All in all, this year has been about about been has year this all, in All Warren Beck,Zone5 Soren Odegard,Zone8 Shelley Grundberg, Zone6 Regards, with the promotion and marketing marketing and promotion the with Peter Lazowski, Zone7 Chair Carey, Brent Roland Cailliau,Zone9 Feel free to contact any committee committee any contact to free Feel more being and costs trimming Henry Fenton,Henry Zone4 member or myself about about myself or member producers. With this in mind, mind, in this With producers. Cecilie Fleming, Zone2 strategies of ABP. of strategies Gerald Maser, Zone 1 Zone Maser, Gerald organization itself. itself. organization well. as feedback your need we and streamlined now is communications communications or the ABP ABP the or communications street two-way a is communications engage we how in creative BUDGET OPERATIONS ABP

                                                                                                                                                                                                                                                                                                 

Annual Report | 2009 PAGE 27 PAGE 28 NOTES TO OPERATIONS BUDGET FOR 2010-2011 OPERATIONS TO NOTES NOTES TO OPERATIONS BUDGET FOR 2010-2011 OPERATIONS TO NOTES

Annual Report | 2009 PAGE 29 PAGE 30 ABP FINANCIAL STATEMENTS FINANCIAL ABP ABP FINANCIAL STATEMENTS FINANCIAL ABP

Annual Report | 2009 PAGE 31 PAGE 32 ABP FINANCIAL STATEMENTS FINANCIAL ABP ABP FINANCIAL STATEMENTS FINANCIAL ABP

Annual Report | 2009 PAGE 33 PAGE 34 ABP FINANCIAL STATEMENTS FINANCIAL ABP ABP FINANCIAL STATEMENTS FINANCIAL ABP

Annual Report | 2009 PAGE 35 PAGE 36 ABP FINANCIAL STATEMENTS FINANCIAL ABP ABP FINANCIAL STATEMENTS FINANCIAL ABP

Annual Report | 2009 PAGE 37 PAGE 38 ABP FINANCIAL STATEMENTS FINANCIAL ABP ABP FINANCIAL STATEMENTS FINANCIAL ABP

Annual Report | 2009 PAGE 39 PAGE 40 ABP FINANCIAL STATEMENTS FINANCIAL ABP ABP FINANCIAL STATEMENTS FINANCIAL ABP

Annual Report | 2009 PAGE 41 PAGE 42 ABP FINANCIAL STATEMENTS FINANCIAL ABP ABP FINANCIAL STATEMENTS FINANCIAL ABP

Annual Report | 2009 PAGE 43 PAGE 44 ABP FINANCIAL STATEMENTS FINANCIAL ABP ABP FINANCIAL STATEMENTS FINANCIAL ABP

Annual Report | 2009 PAGE 45 PAGE 46 CCA FINANCIAL STATEMENTS FINANCIAL CCA                                                                      ASSOCIATION CATTLEMEN’S CANADIAN                          

                                                                                                          09 2009                                                                                                              08 2008                                  BIC FINANCIAL STATEMENTS BIC FINANCIAL                CENTRE INFORMATION BEEF                                                                                                                              09 2009                                                                                                                   08 2008                               

Annual Report | 2009 PAGE 47 PAGE 48 BCRC FINANCIAL STATEMENTS FINANCIAL BCRC         BEEF CATTLE RESEARCH COUNCIL RESEARCHCOUNCIL CATTLE BEEF                                                                                                                        09 2009                         08 2008                    CBCRMPA FINANCIAL STATEMENTS FINANCIAL CBCRMPA                                          AGENCY PROMOTION & DEVELOPMENT MARKET RESEARCH, CATTLE BEEF CANADIAN                                                                                             092009                          2008                      

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Annual Report | 2009 PAGE 49 PAGE 50 CBEF FINANCIAL STATEMENTS FINANCIAL CBEF     Total expenses     Expenses:           Revenue    FEDERATION EXPORT BEEF CANADA    off: check National                  Total revenue Total revenue       Market development: development: Market  : :                                                                                                                      09 20 2008 2009                                      Elected by Acclamation by Elected Candidate: Council Feeder Cattle 2009-2011 the for delegates term. zone two to up appoint Zone 1can year.every calves 1,000 to finish background and cows cross Angus-Limousin 330 Vauxhall of northeast farms brothers, two and Friesen Rick Acclamation by Elected 1Candidate: Zone period. this transition for large at a CFC as delegate his term will complete MacLean Chuck changes, plan the implementing of For purpose the term. two-year a of middle is in the MacLean Chuck and this year in 2011. re-election 1 is up for re-election in Zone for Bekkering Howard eligible 2011. in be the and 7, term in Zone elections year the 7 will in a two Zone have vacancy to the CFC Due delegate the 1, Zones 3, 5, calculation. 7, out wipe the for counted hold 9 will and terms then consecutive three the towards will count not that period 1, year a one in Zones for 3, 5, 7, CFC delegates The extended term terms. year 9 willcurrent their and have two their completed have in 2010 delegates year. elections 2, 8 hold these 4, 6, next and Zones in the when zones four other the year, one in then zones in five elected are delegates the whereby will implemented be process a transition in office, terms delegate staggered have to 1, In order eliminated. will 3 in Zones 2, be and CFC delegates additional the Plan changes, the (CFC) delegates Council Feeder Cattle 2010 and 2009 elections. the of each Zone delegates delegates. of number the reduce to used will be process implementation following the approved, are area Regulation Plan ABP the to amendments the Once zone. per delegate CFC zone one only have to and delegates zone five to seven from body delegate the size of the reduce to motion a passed body delegate the meeting, annual semi 2009 ABP At the Election Backgrounder ZONE 1INCLUDES: Transitioning to a fewer number of delegates Sitting Delegates . They maintain a herd of of aherd maintain . They , along with wife Kathy Kathy wife with , along - a transition process will be implemented over a two-year period by eliminating one zone delegate position in in position delegate zone by eliminating one period a two-year over will implemented be process - a transition Vla ony onyo Nwl o4 onyo Forty Taber; Mile;Cypress County;M.D. SpecialArea Newell No.2 No.4; South Countyof of Vulcan County;Countyof o theR of ed DeerRiver. 403-362-3587 Brad Calvert Brooks - currently there is a sitting CFC delegate in every zone except for Zone 7. Zone for except zone in To every CFC delegate is a implement sitting there - currently industry in Alberta.” industry beef to the contribute and learn to to continuing forward looking am I and aCFC as delegate term second It willmy be School. Elementary in Vauxhall basketball coach in Vauxhall,I and acoach as soccer Taber with “I involved am Minor daughters. four have Kathy his wife and Howard years. eleven for married been has cow/calf of head 230 Howard pairs. with feedlot abackgrounding mostly years near near years 12 for Feeders River Bow at manager Howard Bekkering 403-379-2514 Gerry Fowlie Vauxhall Bindloss has been the yard yard the been has . His operation is . His operation Mark Francis 403-223-4807 Taber Chuck MacLean 403-545-2991 Bow Island

Annual Report | 2009 PAGE 51 PAGE 52 Production program. I also spent six Beef Verified the completed recently most and Group Watershed Creed Todd the coordinate Plan, helped Farm Environmental the including projects and programs many on worked have I ranch the On Business. International and in Marketing BBA a with University Fraser Simon from I graduated 1,500 head. approximately with feedlot backgrounding a small with operation calf Jim. a cow/ We primarily are brother my with Ltd, along Ranch Butte Antelope ranch, family our “I manage Lundbreck near Alberta in southwest living rancher generation fourth- isa Tom Lynch-Staunton zone.” in this producers serving delegate a as like continue to much very would I and readjustment of period a through isgoing industry cattle “The Directors. of Board CCA the on ABP represent to elected also was Bob Committee. Cow/Calf the on serving currently is and years two past the for delegate Nanton near based operation feedlot and backgrounding Lowe Bob Elected by Acclamation 2Candidates: Zone Willow Pincher LethbridgeCreek; Creek; No.26; M.D. Cardston County;M.D. of Warner No. of 5;Countyof ZONE 2INCLUDES:Countyof Sitting Delegates Election Backgrounder is involved in a cow/calf is involved M.D. of . Bob has been a a been has Bob . . Ranchlands; Improvement Kananaskis Improvement DistrictNo. 4(Waterton); District. 403-549-2478 Brent Carey Stavely strengthen the industry. the strengthen and to promote opportunity an as ABP views Judy development. petroleum and recreational both from pressure increasing facing area agriculture live in established an Nelsons The a ranch. on children three their raising be to privileged feels and life all her agriculture with involved been has consumer. Judy beef Alberta’s to industry beef the of image the enhance to strive to continues she where Committee Promotion the of member long-standing a isalso and chair vice Centre Information Beef the as serves north of Lundbreck of north foothills in the land crown and deeded commercial cow/calf operation on Judy Nelson language.” a second as Spanish learning America in Latin months Cecilie Fleming 403-687-2288 and her husband run a a run husband her and Granum . Judy currently 403-627-3153 Pincher Creek Tom Toney John Schooten 403-381-3883 Diamond City used her fundraising skills with major skills major with fundraising her used has She areas. in many volunteered has Rosemary community, to the back give should she that felt always Having past. Alberta’s is that history rich the learn them have and land the on daughters their raise to able been have to fortunate feels Rosemary methods. grazing using intensive rotational yearlings run and crops grazing to more turned have they in 2007 cows selling the Since operation. grains feed and cow/calf a 100 had head they years of west farm mixed a operate they Bart, husband her With Okotoks. of south Rock Big the near farm a on raised native Rosemary Brocklebank industry.” our to serve opportunity the to forward look I Producers. Beef to Alberta respect with particularly and in agriculture taken has government present our direction the with concerned very and industry our of future the with “I concerned am 25 years. approximately for Constituency Conservative Progressive the of Board the on being as well as organizations in community involved Strathmore in the enterprises agriculture other with along business baling custom and haying large a operation, cow/calf350 backgrounding and a run Don, Paul and sons and Bernice Bland Stephen John 3Candidates: Zone Foothills; Rockyview; M.D.of ZONE 3INCLUDES:Wheatland Bighorn; County;MountainView M.D. Improvement County;M.D. District of of Sitting Delegates Election Backgrounder area. John has been very very been has John area. High River High No. 9(Banf , along with wife wife with , along . For 30 plus plus For. 30 is an Alberta Alberta isan 403-335-4452 Sara Arthurs Didsbury f); Calgary. advisory committee member for for member committee advisory an ‘80’s; mid was in the delegate Commission Cattle Alberta an as served John involved. to be continues and industry the of betterment the for capacities in various serving university, from returning since industry in the involved been has John today. cow/calf it is operation 800-plus cow/calf in 1981 head the to operation 350 the from business the growing have been Margaret, and Harvey Tracy wife his parents with and along John, business. family to the returned he university from graduating After 1981. of in December Agriculture in a BSc with graduating Alberta of Cochrane of southwest District Pound Jumping cow/calf in the owned operation family- the on up grew who rancher Buckley John CCA.” and suchorganizations as reputable ABP existing within working continue we if especially improve, should industry beef the for outlook The delegate. a as time my likewould offer to I and iscommendable members ABP past by contributed work hard “The site. Historic U National Bar the Friends of the of member is a board Rosemary present, At Church. United River High the and Hall Board Community Longview East the as such organizations for projects Gordy Cunningham . He attended the University University the attended . He 403-638-4170 is a third-generation third-generation a is Sundre 403-932-2626 David Lowe Cochrane industry.” in our youth the for strong remains industry cattle the ensure to and ABP of future the ensure help to are ABP. the to experience goals main My and knowledge both contribute can I “I feel Chuck. beef,” says Alberta and agriculture of promoter “I a am true 16 for years. delegate ABP an been has and Centre Information Beef with years eight served also He boards. Association Simmental Canadian and Alberta the both on sat has Chuck years. 40 for Stampede and Exhibition Calgary the with extensively volunteered has and years 1944. He was a 4-H leader for 26 in calf his first buying since industry River Groeneveld (Chuck) Charles Inc. Beefboosters for Directors of Board the on sits currently and Partnership Watershed Creek Pound Jumping the for committee steering the and Association Feeder’s Cattle Alberta the Association; Grazing Forestry Mountain Rocky the of member a been also has John funding. proposals applying for research Farming for the Future reviewing Alberta for member a committee as served and damage wildlife regarding compensation for appeals producer FundCompensation reviewing Wildlife Alberta for member a committee as 90’s; mid and served 80’s in the Alberta Cattle Beefbooster has been involved in the cattle cattle in the involved been has 403-860-4556 Don Evans Airdrie of of High High

Annual Report | 2009 PAGE 53 PAGE 54 am convinced that the problems that that problems the that convinced am I safety. food to improve nothing do will that regulations imposing industry, the of knowledge no with government, a have we Now, feel I consumers. for product beef quality, safe high a produced has industry livestock this a century, over for that “I believe by government. imposed regulations never-ending to sense common some find to try isto delegate returning a as operation near near operation Margaret Kvigstad organization.” driven producer democratic a through forward industry our in moving active be and voices strong have must Judy. “We says organization,” united strong, a need we few will select a of the at direction own in their off forging government provincial our “With ABP,as challenges. many isfacing well as industry, beef The information. factual on based decisions make help and concerns producer to listen to her enables experience her that feels and industry beef the to commitment strong a offers Judy entire industry. the of betterment the on focused has she involvement her Throughout years. three for Chair Committee Promotion the as and Directors, of Board the on delegate ABP an as served has She life. entire her industry beef Judy Fenton Zone 4Candidates: Zone Provost; Wainwright No. 61;SpecialArea Acadia;M.D. M.D. County;M.D. of of of Paintearth; Flagstaff ZONE 4INCLUDES:Countyof Sitting Delegates Election Backgrounder has been involved in the in the involved been has Metiskow No.2 Nor operates a cow/calf operates . Her interest interest . Her Henry Fenton 780-754-2257 ho theRed DeerRiver; SpecialArea No. 3;SpecialArea No. 4. th of Irma July.” in sale horse annual our on put as well as Bullarama, Kinsella the Association, Feeder Hardisty the Board, Agriculture and Rec Kinsella the 10 on year.about each foals I serve raise we and bloodlines, reining and cutting ranch, with horses, AQHA of head 40 about We have also pasture. of acres 3,500 and land crop of acres of calves each year. We have 1,500 small a number background and cows beef commercial of head 300-plus child. We one run with “I married am in the Skori Ross interests.” your representing a delegate as continue ABP. will I and support your With industry beef the to committed am I industry. beef the to improvements in result to paid dollar every expecting and hard isworking someone ranch the on wisely. Back spent be to need Producers Beef Alberta by collected dollars check-off The beef. imported for price high a very paying left will be Consumers improve. not does costs input high and returns disappear if the situation of low will heritage Alberta of part proud a been has What supplies. feed winter limited and grass short dugouts, dry with year a challenging been has 2009 industry. ranching in the spent been has time life My in Alberta. practices ranching with to do nothing have industry processing meat in the occur Lougheed has been actively ranching ranching actively been has 403-566-2476 Brad Pierson Wardlow area for 22 years. years. 22 for area 403-577-2382 Pat Rutledge Monitor calf operation near near operation calf mixed 3,000 acre farm and 350 cow Walter Suntjens decision making tables.” making decision the at be agriculture that necessary It is footsteps. in our following are that grandchildren nine the about know you of Some man. same the and cows with 47 for here years been having industry our represent best to willI continue partners. other with strategies creating and industry an as years for dealing air quality. We been and have use land water, absolutes: environmental the of all day with every deal we that fact the and absolutes those of Water is one them. list of endless an and absolutes with deal we it is because suggest like would I to change. to reluctant been have to seem in agriculture “We Killam generation cow/calf producers near Carol Wilson “ industry. our benefit to projects on work to continuing by members committee calf another term and assist my fellow cow for like would I serve to support, your With anything. it for change wouldn’t and love we what to do able be to ways in many blessed are “We cycles. cattle high four and crops good three experienced already has and years and Coronation areas for almost 100 Hanna in the ranched and farmed has . and husband are third- are husband and and wife Adeline run a a run Adeline wife and Hanna Craig Ference 403-552-3755 Kirriemuir . His family His. family ABP as Chair of Alberta Farm Animal Farm Animal Alberta of Chair as ABP Chair. represents Finance the as Doug year one and Committee Affairs Public the of chair the as two Directors, of Board the on years three served has he this time During 5 delegate. Zone Lake near operation cattle mixed a operate Brittany and Braden children Sawyer Doug farming.” of end production cattle the on focus and different a little something try to We going are cattle. and grain with operation farm mixed a was it years the Over purposes. feed own our for state self-sufficient a into get to hope we that land of section a own I brandings. of exception the with help, outside any without own our on this operation Weanimals. run have we have had the herd up to 200 years the Over 125 farm. the on cows have We currently me. to production beef of perspective different a offer could ABP that believe I passing my husband’s with recent but years, “I have been on this operation for 22 children. Blackfalds of east cow/calf a has Lee operation Heidi Elected by Acclamation 5Candidates: Zone LacombeCounty;Red Stettler; County. DeerCounty;StarlandKneehillClearwater ZONE 5INCLUDES:Countyof Sitting Delegates Election Backgrounder . Doug has served four years as a a as years four served has Doug . with his wife Carole and and Carole his wife with along with her her with along Charlotte Johnson 403-556-2581 Wimborne Pine Pine business and technology. and business studied she where College Deer Red of graduate is a two-time Rose years. leader of the local Beef Club for 10 center, a 4-H was and community the with volunteering through community local her with involved actively is Rose vice-chair. the currently is and six years past the for Committee Association Education Beef the on been has Rose Committee. Calf Promotion and currently on the Cow Liaison, Producer the on serving years four past the for delegate Leslieville in the operation back-grounding and cow/calf commercial a operate and own family her and Wymenga Rose producers.” cattle Alberta represent to hard working to committed am I support your with cow/calf so the and producers, ABP for times challenging are “These ALMA. for Committee Review Development Industry the on representative a and Association Feeder’s Deer Red the on Director a being include interests related Other Network. Stewardship Alberta the on Director a as a term for ABP represented also He Water Council. Alberta and Alliance Watershed River Deer Red the (AFAC), on Care Director a as and area. Rose has been a a been has Rose area. 403-885-5428 Cathy Sharp Lacombe 403-579-2107 Arny Tateson Endiang livelihood.” our and industry our of future the facing concerns the on focus must We chain. food beef in the partners as participate and governments, federal and provincial with work in lobbying, active be united, stay must producers as we verification, age and traceability including industry, beef in the allchanges the “With plate. to pasture from stages many in its beef of preparation and production safe the on educated be to need consumers and producers that believes Rose Charlie Christie 403-442-2470 Trochu

Annual Report | 2009 PAGE 55 PAGE 56 operation in the in the operation Don Mosicki term.” two-year another for you represent to hope I support, your allwe as know. With challenges its had have years two past The Committee. Cow/Calf the sit on currently and years two for delegate ABP an been I have calves. own our background a cow/calf run “We and operation Ferintosh Adam Moseson support.” your appreciate would I and this happen make can we leadership, strong and planning careful through that, I feel economy. Alberta the of part viable and strong a remains industry cattle the that ensure to now right do we in what visionary and proactive very be to need we that I feel us, for lie ahead that uncertainties many the and Alberta in industry beef the of face changing the With years. four for vice-chair as serving Agency Check-off National to the delegates appointed ABPs of one remained have I Directors. of BIC Board and CCA the on positions six-year I held term previous vice-chair. ABP as In my I served time which during term my first completed just having re-election “I seeking am Tomahawk yearling grasser program near Boon Kevin 6Candidates: Zone Camrose;LeducCounty; Wetaskiwin; StrathconaZONE 6INCLUDES:Ponoka County;Countyof County;Beaver County;Countyof Sitting Delegates Election Backgrounder . . is currently running a a running is currently operates a cow/calf operates and family farm near near farm family and Warburg Parkland County;Br area. area. 403-783-8753 Greg Bowie Ponoka azequ County;Improvement DistrictNo. 13;Edmonton. the local 4-H beef club. beef 4-H local the with volunteer and Reserve Grazing Pembina the of director a Tim was business.” do we way the affecting drastically regulations in government changes with now in involved particularly industry, their get to producers for important it is I believe because delegate ABP an in being “I interested am Rapids Rocky of north operation backgrounding and calf Sekura Tim future.” in the contribution a positive have I can this in I feel in mind, With it. future a viable of a hope it with enter can people young so viable be to has industry, marketing and an industry in the research for done be to has This is required. relationship working a strong people, these with say To any have producers. roots grass and politicians provincial between communication of rebuilding the to be isgoing future in the hurdles biggest the of One with. work they what to as focused more become to isgoing ABP check-off, refundable the direction of non- the away taking government year. past the the With for ABP on delegate appointed an as served have and past in the Commission Cattle Alberta the on served “I have 780-941-2487 and family operate a cow/ a operate family and New Sarepta Roy Eckert . Diane Panrucker 403-843-3861 Bluffton Dave Solverson 780-672-7141 Camrose all the beef industry has to offer.” to has industry beef all the and future the about optimistic am I represented. be to continues ranchers Alberta of voice collective the that It vital is also product. our of quality the promote aggressively and markets foreign and domestic the in both position our strengthen to continue we that It isimportant educational. very to be proven have difficult, although years, few last the of events “The industry. a changing of challenges the with deal to ABP the with work to continuing Newbrook in the calves their background and cows Angus Red commercial of head and family Lazowski runPeter 110 our area.” for representative ABP an as perspective positive a bring to hope I If elected, business. cow/calf in the a future see do I times trying some through been have we Although voice. that to provide organization best is the ABP that feel I industry. the within voice their losing cow/calf are that producers concerned I am income. of source only is our it large, is not operation our “Although operation near near operation a 175run cow/calf head yearling and Brown Gene 7Candidates: Zone Athabasca; LacSte. AnneCounty;Woodlands County;M.D. Countyof Barrhead; Thorhild No. 7;Countyof ZONE 7INCLUDES:Countyof Sitting Delegates Election Backgrounder area. Peter is interested in in Peter is interested area. and his wife Jeannette Jeannette his wife and Sangudo Improv Oppor of . mn ititN.1;Mncplt fJasper.ement DistrictNo. 12;Municipalityof 780-954-3788 tunity No. 17;Sturgeon County;Westlock County;Yellowhead LesserSlave River; County;M.D. of Ted Ford Westlock This battle cannot be left to the few, the to left be cannot battle This involvement. generation’s next the to extends my hope producers, many with As thoughts? a few “May I share issues.” industry on time more spend to me enabling load, the of more on taken has John son My challenge. ongoing an create both wildlife and control Brush cows. hybrid Angus our of like“We adaptability the good success. with met have practices Insemination dayArtificial fixed and grazing His controlled east. the to pasture a community and north to the park Jarvie of Ben Schrader Alberta.” in all of producers interests best the in contribute to hope I as Producers Beef Alberta the of member a as in continuing “I interested am years. seven for Board Service Agricultural local the of director a previously was and Club Beef French Creek the of member time long a isalso He 12last years. the for Association Feeders Westlock the of director a as served has Rick cattle. beef being interest primary farmer/rancherhis with lifelong background feedlot at at feedlot background cow/calf including a and operation mixed a run family and McKnight Rick , bordering on a provincial provincial a on bordering , Murray Kerik 780-681-2244 Flatbush and family ranch north north ranch family and Jarvie . He is a isa He . 780-675-4664 Kelly Olson Athabasca up – get involved!” get – up give Don’t forward. go to organization a responsive need concerns Producer states. defunct now of plans central failed other of one reminds cattlemen Alberta of voice the to silence attempt An mistake. a be to Bill will prove 43 of In passing view, my the detractors. for target easy and large a ABP make previous years 30 of levels price Cattle input. all to producer open is such, as and cattlemen Alberta’s of voice democratic is the ABP many. the by shouldered to needs but healthy, vibrant business.” willreturn toa that ourindustry last decade, but Iremain anoptimist experienced many challenges over the has industry and feedlot. The beef operations withbothacow herd our “Cattle are thebackboneof both theirfamily’s farms. the Barrheadarea andare involved in Chad Meunierandwife in Stacey farm Elected by Acclamation Candidate: Council Feeder Cattle

Annual Report | 2009 PAGE 57 PAGE 58 ABP delegate. delegate. ABP Fox Bill years.” two next the for producers beef my fellow to serve able being to forward look I in general. agriculture and industry beef the of part become or stay to farmers young our assist and encourage to programs develop help isto goal My add. to experience valuable have I believe I industry, agriculture and beef in the experience of years 50 over “With says, He near operation Hereford Polled purebred and Doktor Ed support.” you with my position continue like would to and years eight for a delegate been I have industry. cattle the for representation strong have to important it’s in turmoil, very industry (AFAC). Care Animal cattle the With Farm Alberta on representative ABP an am I and group working Welfare and Health Animal ABP the I chair Board. ABP the sit on and Director 8 Zone the I currently am Game. Fish and Innisfree the of a member I also am Committee. Bull Sale and Society Agriculture Myrnam the of president the I am in my community. organizations various with involved “I currently am calves. their background they a cow/calfand where operation in operation farming mixed a run brother Brian Chomlak 8Candidates: Zone Vermilion River No. Two 24;Countyof HillsNo. 21;Countyof St.Paul; Countyof ZONE 8INCLUDES:Smoky Lake County;Countyof Sitting Delegates Election Backgrounder Beauvallon is seeking a second term as an an as term second a isseeking and family run a mixed farm farm mixed a run family and . It includes crops, sheep sheep crops, It. includes along with his wife and and his wife with along Vilna Improv Minbur . Stephen Jarema ement DistrictNo. 24. o 7 aotCut;Lkln ony ..o Bnyil;Rgoa uiiaiyo Wood Buffalo; Bonnyville;n No. Regional 27;LamontCounty;Lakeland County;M.D. Municipalityof of 780-383-2310 Smoky Lake rational voice and thought.” and voice rational strong needs industry Our survive. will and can industry our believe I but weather the of because this year will downsize herd Our Board. Service M.D. and Agriculture department fire volunteer the including community, in the active isvery family “Our cows. commercial and purebred of mix a with area Gordon Graves Gordon me.” elect to choose so you if Committee, Environment the to and ABP to contributions productive and significant a make to me will enable my experience that believe I workshops. and conferences related agriculture- in numerous participating Association, Alumni College Lakeland the on member active an and College Lakeland with Program Agriculture Practical the of a graduate being includes background educational My Society. Tillage Conservation Alberta the with work also I area. use land Athabasca lower the of border south is the now 8 and Zone of part eastern NSWA the in of the north directly is which Watershed River Beaver the on well, as work I (NSWA) and, Board Alliance Watershed Saskatchewan North the on delegate ABP the been I have Committee. Environment the called now Committee, Affairs Public the with worked have I delegate In ABP an as my time Bonnyville. and west of of west and Point Elk of north area in the farm mixed a “I operate Lyndon Mansell 780-592-2262 Innisfree farms in the in the farms Iron River Iron

Soren Odegard 780-367-2718 Willingdon organizations.” other and College Olds AARD, AESA, Company, AEFP the for capacities in various worked have I years few past the Over development. and planning program and leadership education, in adult my background through income off-farm maintain I label. Farm’ ‘Willow Field the under uses Farmer’s end to Markets/direct through beef our of We some sell grazing. season dormant for wetlands of use sustainable to the pertaining County, Lake Smoky and SRD partners, with Fish and by Cows study, led ongoing an site for is the and stewardship environmental for awarded and noted been has farm Our grazing. season dormant extensive for manage and approach calving summer a use “We in 1999. County to moving years, run a cow/calf operation for about 20 Emily have and Rachel daughters and Perry Phillips wish.” so producers if again serve to prepared am I CCA. on and Directors of Board ABP the both on served previously have I Producers. Beef Alberta the be should organization that I believe organization. elected united, by a strong, represented be to needs industry ever,than beef the now, that more I believe years. thirty than more for ABP the of promoter a and supporter a been “I have in the farm family his with along Hozack Danny Marwayne along with his wife Susan Susan his wife with along Vilna area. area. , in Smoky Lake Lake , in Smoky Sheldon Hauca 780-367-2404 Vegreville

delegates for the 2009-2011 the for delegates term. zone one to up appoint Zone 9can that.” do to people best the are Producers consumers. to product our promote and people young to story tell our to continue to need we viable remain to industry our for Plate. think I to Pasture as beginnings its since program CAP the with involved been all also I have my life. industry cattle in the involved been have and area the in small a mixed-farm on raised “I was Country. Berwyn a cow/calf have Marley near operation Linda Messner can. he way any industry cattle the helping enjoys Bruce business, his is cattle raising Since election. re- is seeking and delegate ABP an as years eight served has Bruce farm. the off selling them calves, their cow/calf background and operation of west farm Bruce Jack Acclamation by Elected 9Candidates: Zone ChinookValley ClearHills;Northern Road; M.D. of Lights;North of Northern MacKenzie No. 23;M.D.ZONE 9INCLUDES:M.D. of of Sitting Delegates Election Backgrounder in the beautiful Peace Peace beautiful in the and wife operate a mixed mixed a operate wife and Spirit River Spirit and her husband husband her and o SpiritRi of SunriseCounty;M.D. of . They have a a have They . Roland Cailliau 780-524-4402 Valleyview e;onyo Gad rii;MD fGreenview; Grande Prairie; M.D. M.D. of BigLakesver;County Zone;Improvement of DistrictNo. 25. Peace; Fairview; Smoky River; M.D. Birch M.D. HillsCounty;SaddleM.D. of of 780-597-2296 Lori Kinnee Brownvale 780-597-2055 Glenn Leitch Brownvale 780-524-2332 Pat Eaton Valleyview

Annual Report | 2009 PAGE 59 2009 FALL MEETING & ELECTION SCHEDULE

ZONE 1 (ALL MEETINGS 7 P.M. START) NOV 5 SPRUCE VIEW, COMMUNITY HALL Glenn Brand, Beef Information Centre, Chief NOV 2 MEDICINE HAT, RALPH’S BAR AND GRILL Executive Officer Kee Jim, ALMA Board of Directors NOV 4 BROOKS, RAMADA INN ZONE 6 (ALL MEETINGS 7 P.M. START) Ryder Lee, CCA Manager of Federal and OCT 26 CAMROSE, REGIONAL EXHIBITION Provincial Relations Glenn Brand, Beef Information Centre, Chief NOV 6 VAUXHALL, LEGION Executive Officer Andrea Brocklebank, CanFax Interim OCT 29 BRETON, COMMUNITY HALL Manager Travis Toews, CCA Vice President ZONE 2 (ALL MEETINGS 7 P.M. START W/ FREE NOV 2 PONOKA, LEGION Larry Thomas, CCA National Coordinator, SUPPER AT 5:30 P.M.) Canadian Beef Advantage NOV 2 FORT MACLEOD, AUCTION MARKET Travis Toews, CCA Vice President ZONE 7 (ALL MEETINGS 7 P.M. START W/ FREE SUPPER AT 6 P.M.) ZONE 3 (ALL MEETINGS 7 P.M. START) NOV 4 MAYERTHORPE, LEGION HALL NOV 2 SUNDRE, LEGION Ted Haney, CBEF President Ryder Lee, CCA Manager of Federal and NOV 10 WESTLOCK, MEMORIAL HALL Provincial Relations Andrea Brocklebank, CanFax Interim NOV 5 LONGVIEW, COMMUNITY HALL Manager Rick Burton, ABP Chair Rick Burton, ABP Chair NOV 9 STRATHMORE, GOLF AND COUNTRY CLUB Cherie Copithorne-Barnes, ALMA Board of ZONE 8 (ALL MEETINGS 7 P.M. START) Directors OCT 28 FLAT LAKE, COMMUNITY HALL NOV 12 COCHRANE, RANCH HOUSE Rob McNabb, CCA GM, Operations Andrea Brocklebank, CanFax Interim Cattle Inventory and the National Check-off Manager OCT 29 HAIRY HILL, COMMUNITY HALL Reynold Bergen, ABP Research and Rob McNabb, CCA GM, Operations Technical Manager NOV 4 KITSCOTY, WINFIELD INN ZONE 4 (ALL MEETINGS 7 P.M. START) Larry Thomas, CCA National Coordinator, Canadian Beef Advantage OCT 28 POLLOCKVILLE, COMMUNITY HALL Rich Smith, ABP General Manager ZONE 9 (ALL MEETINGS 7 P.M. START W/ FREE NOV 4 VETERAN, COMMUNITY HALL BEEF ON A BUN SUPPER AT 6:30 P.M.) Travis Toews, CCA Vice President OCT 28 SAVANNA, REC PLEX NOV 9 HUGHENDEN, COMMUNITY HALL Speaker TBA Reynold Bergen, ABP Research and Technical Manager OCT 29 GRANDE PRAIRIE, STONEBRIDGE HOTEL Rick Burton, ABP Chair ZONE 5 (ALL MEETINGS 7 P.M. START W/ FREE NOV 4 GRIMSHAW, ELKS HALL BEEF ON A BUN SUPPER AT 6 P.M.) Kevin Boon, ABP Vice-Chair NOV 5 HIGH PRAIRIE, LEGION HALL OCT 27 LESLIEVILLE, COMMUNITY HALL Rich Smith, ABP General Manager NOV 3 BIG VALLEY, COMMUNITY HALL Ryder Lee, CCA Manager of Federal and Provincial Relations

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