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Market of Cars and Automotive Components and Parts in Hungary (2012)

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Market of Cars and Automotive Components and Parts in Hungary (2012) 1 Market of cars and automotive components and parts in Hungary (2012) 1. Domestic Demand in Hungary Domestic consumption of cars, target consumers, consumers behaviour In 2011 there were 2 967 808 million passenger cars registered in Hungary, 16 255 less than previous year. Since 2008 the number of registered passenger cars decreased by 87619 units. Stock of passenger cars by make Make 2008 2009 2010 2011 Pieces % Pieces % Pieces % Pieces % Alfa Romeo 12 542 0,4% 12 053 0,4% 11 858 0,4% 11 846 0,4% Audi 52 918 1,7% 53 092 1,8% 53 586 1,8% 54 912 1,9% BMW 43 953 1,4% 45 718 1,5% 47 093 1,6% 49 970 1,7% Chevrolet 33 989 1,1% 35 436 1,2% 36 043 1,2% 36 709 1,2% Chrysler 4 814 0,2% 4 851 0,2% 4 868 0,2% 4 893 0,2% Citroën 81 157 2,7% 80 645 2,7% 80 483 2,7% 80 755 2,7% Dacia 12 945 0,4% 12 297 0,4% 11 982 0,4% 12 647 0,4% Daewoo 71 947 2,4% 71 422 2,4% 70 872 2,4% 69 684 2,3% Daihatsu 6 024 0,2% 5 586 0,2% 5 215 0,2% 4 939 0,2% Datsun, Nissan 2 947 0,1% 2 451 0,1% 2 155 0,1% 1 897 0,1% Fiat 137 170 4,5% 134 623 4,5% 132 452 4,4% 130 109 4,4% Ford 225 566 7,4% 226 419 7,5% 226 797 7,6% 227 515 7,7% Honda 46 245 1,5% 47 619 1,6% 48 349 1,6% 49 098 1,7% Hyundai 17 373 0,6% 17 956 0,6% 18 685 0,6% 19 521 0,7% KIA 14 692 0,5% 16 000 0,5% 16 895 0,6% 18 074 0,6% Lada 149 527 4,9% 131 151 4,4% 117 299 3,9% 104 533 3,5% Lancia 5 365 0,2% 5 115 0,2% 4 945 0,2% 4 807 0,2% Maruti 10 667 0,3% 10 193 0,3% 9 734 0,3% 9 120 0,3% Mazda 36 632 1,2% 36 116 1,2% 35 829 1,2% 35 600 1,2% Mercedes 53 035 1,7% 53 364 1,8% 54 218 1,8% 55 981 1,9% Mitsubishi 27 642 0,9% 26 926 0,9% 26 267 0,9% 25 581 0,9% Moszkvics 1 704 0,1% 1 460 0,0% 1 313 0,0% 1 164 0,0% Nissan 48 481 1,6% 49 247 1,6% 49 720 1,7% 50 295 1,7% Opel 434 055 14,2% 431 325 14,3% 429 636 14,4% 428 671 14,4% Peugeot 121 024 4,0% 120 779 4,0% 120 401 4,0% 120 576 4,1% Polski Fiat 23 698 0,8% 19 568 0,6% 16 615 0,6% 14 449 0,5% Renault 189 083 6,2% 189 578 6,3% 190 923 6,4% 192 109 6,5% Rover 8 078 0,3% 7 914 0,3% 7 775 0,3% 7 591 0,3% Saab 5 260 0,2% 5 400 0,2% 5 482 0,2% 5 572 0,2% Seat 64 306 2,1% 63 957 2,1% 63 800 2,1% 63 665 2,1% 2 Skoda 170 256 5,6% 164 663 5,5% 162 689 5,5% 161 875 5,5% Subaru 3 902 0,1% 3 880 0,1% 3 874 0,1% 3 881 0,1% Suzuki 401 987 13,2% 405 119 13,4% 404 128 13,5% 401 300 13,5% Tavria 1 270 0,0% 985 0,0% 789 0,0% 572 0,0% Toyota 118 496 3,9% 120 815 4,0% 121 977 4,1% 123 574 4,2% Trabant 55 469 1,8% 47 544 1,6% 41 824 1,4% 37 435 1,3% Volkswagen 264 213 8,6% 262 227 8,7% 261 832 8,8% 263 869 8,9% Volvo 25 619 0,8% 26 549 0,9% 27 270 0,9% 28 249 1,0% Wartburg 37 699 1,2% 31 794 1,1% 27 375 0,9% 23 966 0,8% Zasztava 6 053 0,2% 4 751 0,2% 3 973 0,1% 3 476 0,1% Total: 3 055 427 100,0% 3 013 719 100,0% 2 984 063 100,0% 2 967 808 100,0% Source: CSO, 2012 As the figures might suggest the bulk of the vehicles is older than 11 years and in the forthcoming years will be older than 12 years. Average age of passenger cars 2008 2009 2010 2011 Make Total: 10,4 10,8 11,3 11,9 Of which: Alfa Romeo 11,7 11,9 12,3 12,7 Audi 12,2 12,4 12,7 13,1 BMW 10,3 10,5 10,9 11,3 Chevrolet 2,8 3,6 4,5 5,4 Chrysler 9,5 10,2 11,0 11,7 Citroën 8,1 8,7 9,4 10,1 Dacia 12,4 12,1 12,0 11,4 Daewoo 8,1 9,1 10,0 11,0 Daihatsu 17,5 18,3 19,1 19,9 Datsun, Datsun-Nissan 26,4 27,4 28,6 24,7 Fiat 11,0 11,4 11,9 12,6 Ford 9,2 9,5 9,9 10,4 Honda 8,5 8,9 9,4 10,0 Hyundai 7,0 7,5 7,9 8,2 KIA 3,8 4,4 5,1 5,7 Lada 21,0 21,8 22,7 23,7 Lancia 14,1 14,0 14,2 14,4 Maruti 17,0 17,9 18,9 19,9 Mazda 11,1 11,2 11,5 12,0 Mercedes 12,8 13,1 13,6 14,1 Mitsubishi 12,2 12,6 13,1 13,7 3 Moszkvics 25,5 26,9 28,3 29,8 Nissan 8,7 9,1 9,6 10,2 Opel 10,0 10,6 11,3 11,9 Peugeot 8,1 8,7 9,4 10,2 Polski Fiat 22,6 23,7 24,8 26,0 Renault 8,8 9,3 10,0 10,6 Rover 10,5 11,4 12,4 13,3 Saab 8,5 8,9 9,5 10,1 Seat 7,6 8,4 9,2 10,0 Skoda 9,5 9,8 10,2 10,5 Subaru 11,9 11,5 11,4 11,8 Suzuki 7,0 7,9 8,8 9,8 Tavria 14,5 15,5 16,5 17,5 Toyota 7,0 7,6 8,3 9,0 Trabant 22,3 23,3 24,4 25,5 Volkswagen 11,7 12,2 12,7 13,3 Volvo 8,9 9,2 9,6 10,0 Wartburg 21,9 22,9 24,0 25,1 Zastava 22,1 23,0 24,0 25,1 Source: Central Statistic Office, CSO 2012 Like most of other countries, Hungary`s auto market was seriously hit by the global financial crisis, which slashed the country`s auto sales from 176 678 in 2008 to only 61 324 units in 2010. It was reported that over 300 of Hungary`s 1,200 car dealerships went bankrupt over the two years following the crisis, and another 300-400 are at risk of going bust. By 2011, sales had gradually recovered to 76 471 units. Market leader Opel Hungary increased the import by 31.6 %, while Volkswagen Hungary’s could realize a more substantial increase of 41%, Hyundai of 42.5 %, Citroén of 42,9%, Dacia of 142%. Number of passenger cars by make, registered first time in Hungary 2008 2009 2010 2011 Make Pieces % Pieces % Pieces % Pieces % Alfa Romeo 577 0,3% 384 0,5% 385 0,6% 546 0,7% Audi 4 160 2,4% 2 390 3,2% 2 275 3,7% 3 282 4,3% BMW 5 972 3,4% 3 481 4,6% 2 905 4,7% 4 667 6,1% Chevrolet 7 501 4,2% 2 078 2,7% 1 154 1,9% 973 1,3% Chrysler 298 0,2% 150 0,2% 138 0,2% 205 0,3% Citroën 4 603 2,6% 1 507 2,0% 1 470 2,4% 2 102 2,7% Dacia 964 0,5% 434 0,6% 494 0,8% 1 199 1,6% Daewoo 12 0,0% 10 0,0% 27 0,0% 59 0,1% Fiat 6 157 3,5% 2 864 3,8% 2 174 3,5% 2 457 3,2% Ford 19 165 10,8% 8 782 11,6% 6 876 11,2% 7 992 10,5% 4 Honda 4 504 2,5% 2 560 3,4% 1 712 2,8% 1 676 2,2% Hyundai 1 682 1,0% 990 1,3% 1 069 1,7% 1 523 2,0% KIA 3 371 1,9% 1 468 1,9% 1 047 1,7% 1 348 1,8% Land Rover 185 0,1% 72 0,1% 90 0,1% 139 0,2% Lexus 478 0,3% 359 0,5% 257 0,4% 287 0,4% Mazda 3 364 1,9% 1 274 1,7% 1 168 1,9% 1 081 1,4% MCC (Dogan) 170 0,1% 48 0,1% 43 0,1% 67 0,1% Mercedes 4 354 2,5% 2 388 3,1% 2 381 3,9% 3 457 4,5% Mitsubishi 1 316 0,7% 685 0,9% 457 0,7% 554 0,7% Nissan 3 489 2,0% 2 025 2,7% 1 604 2,6% 1 824 2,4% Opel 21 060 11,9% 8 207 10,8% 6 793 11,1% 8 940 11,7% Peugeot 6 588 3,7% 2 400 3,2% 1 965 3,2% 2 450 3,2% Renault 8 183 4,6% 4 559 6,0% 4 723 7,7% 5 571 7,3% Rover 110 0,1% 42 0,1% 35 0,1% 89 0,1% Saab 481 0,3% 305 0,4% 230 0,4% 214 0,3% Seat 3 305 1,9% 960 1,3% 910 1,5% 1 192 1,6% Skoda 10 942 6,2% 3 463 4,6% 4 488 7,3% 4 836 6,3% Smart 306 0,2% 162 0,2% 234 0,4% 317 0,4% Suzuki 25 045 14,2% 8 326 11,0% 2 616 4,3% 2 227 2,9% Toyota 11 011 6,2% 4 421 5,8% 3 266 5,3% 3 571 4,7% UAZ 15 0,0% 9 0,0% 5 0,0% 6 0,0% Volkswagen 13 314 7,5% 6 282 8,3% 6 152 10,0% 8 676 11,3% Volvo 2 223 1,3% 1 609 2,1% 1 269 2,1% 1 727 2,3% Total: 176 678 100,0% 75 837 100,0% 61 324 100,0% 76 471 100,0% Source: CSO, 2012 The scope of consumers range between 20 and 64 years, while the scope of target consumers range between 25 years and 64 years.
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