SUZUKI Annual Report 2006
ANNUAL REPORT 2006 A MESSAGE FROM THE MANAGEMENT In delivering our Annual Report 2006, we wish to extend our In terms of motorcycles, in Japan efforts aimed at expanding greetings to you. the sales of small motor vehicles and larger motorcycles will In terms of the business environment in which our group was continue. In European and North American markets, we will involved, there was concern about the impact of inflating oil promote the introduction of products that enhance a “Sporty, prices, etc. but domestically, there were increases in capital Youthful, and Unique” brand image derived from our racing investments due to improvements in business earnings, activities in order to build up a highly profitable motorcycle increased demand, etc. Also individual consumption remained operation. And as the growth of economies rapidly increases steady resulting in a modest recovery in the business climate. demand for motorcycles in Asia, we will introduce products that Overseas, change in global economies, including the meet with market needs and promote the development and American economy, was generally favorable, and recovery was improvement of production systems. steady. In terms of automobiles both domestically and overseas, Amid such circumstances, the launch of the “Suzuki Mid- efforts will be made to develop products and business activities Term 5-Year Plan” was scheduled to bring the prospect of closely tied to the market. To increase sales in Japan, we are decreased profits due to the burden of increased prior transforming our Suzuki Arena dealers with additional staff and investments in research and development, facilities, etc., education programs aimed at strengthening the sales force.
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