Community Radio by Numbers Stations in Unusual
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THE MAGAZINE OF THE CBAA COMMUNITY RADIO BY NUMBERS STATIONS IN UNUSUAL LOCATIONS 1 BEHIND THE MUSIC 2 FINDING AND KEEPING VOLUNTEERS 3 4 APRIL 2015 APRIL 2015 CBX CBX 1 Merlin: Transmit bidirectional high fidelity IP audio and IFB Merlin PLUS: Create and manage up to 6 Independent between the studio and a wide range of Tieline remote codecs bidirectional mono connections with IP codecs or smartphones. or smartphones using Tieline's Report-IT application. Merlin PLUS with WheatNet-IP version is also available. 95% Tieline - 30 years Supporting Australian Community Radio Report-IT: Turn your iPhone®* or Android** Smartphone into an IP audio codec with Tieline’s APRIL Report-IT App. Bridge-IT: The ultimate low cost, high-performance, point-to-point and multi-point stereo IP audio codec solution. 2015 Bridge-IT XTRA: A high-performance, point-to-point and multi-point stereo IP audio codec with all the features of the Bridge-IT IP codec and more! President’s Column ......................................................................................2 CONTENTS CBAA Update ................................................................................................3 Community Radio By Numbers .................................................................4 Genie STL: A powerful, rock solid IP audio codec for Genie Distribution: Deliver a wide range of solutions for studio-to-transmitter links. Includes dual PSUs plus audio mission critical stereo IP audio distribution. Genie Distribution Overcoming Sponsorship Objections: and network backup and much more. with WheatNet-IP also available. what to do when a prospect says no ........................................................6 Behind The Music ..........................................................................................8 i-Mix G3 Getting The Message Across – Tahlia Azaria ........................................ 10 Making Waves: Welcoming New CBAA Members...................................11 5 Tips For Finding And Keeping Volunteers At Your Station ............12 2 Channel Mixer/Codec 2 Channel Studio Codec 5 Channel Mixer/Codec CBF Funding Update ................................................................................... 14 CRN Program Guide ................................................................................... 15 Call (08)9249 6688 to explore your grant options Your Station's Where? Stations In Unusual Locations ....................... 16 Do You Know Your Local MP And Do They Know You? ..................... 19 Out of the Box ............................................................................................. 20 AUSTRALIAN MADE AND O WNED www.tieline.com *Apple, the Apple logo, iPad, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. ** Android is a trademark of Google Inc PRESIDENT’S COLUMN By Jon Bisset, CBAA BY ADRIAN WITH 2015 NOW WELL UNDERWAY, IT’S SHAPING UP TO BE A YEAR FULL OF OPPORTUNITY FOR THE COMMUNITY BROADCASTING ASSOCIATION OF AUSTRALIA AND THE WORK WE DO TO CHAMPION COMMUNITY BASSO BROADCASTING. In the first quarter of the year, we have We will help stations and their First, Board Member Jonathon already released a new strategic plan, communities find, learn from and Brown did not stand for re-election shared new sector research results support each other, and always at our Annual General Meeting in CBX IS THE MAGAZINE OF THE (National Listener Survey) and launched remain a go-to source for information, November and so has retired from COMMUNITY BROADCASTING a new website. Make sure you check out knowledge and advice. the Board. We have also farewelled Hello and welcome to another new year in community broadcasting. Last year ASSOCIATION OF AUSTRALIA. www.cbaa.org.au to stay up to date. Member & Stakeholder Services we celebrated 40 years of our great sector, and now we’re looking ahead to I'm confident that under the CBAA's CBX is mailed to CBAA members Manager Amy Moon. To both (at least!) 40 more. Looking forward, 2015 will be a year in leadership, the sector will go from and stakeholders. Jonathon and Amy, a huge thank which we: strength to strength as we continue The CBAA spent much of 2014 in consultation and planning for a renewed CBX is also available online at: you for your contributions to the • Re-focus on our portfolio of to nurture a supportive political strategic plan. The result is a framework for us to take a leading role in www.cbaa.org.au/cbx-magazine CBAA over the years. activities and build our capacity to environment, carry out extensive supporting the sector’s vision. Developed in collaboration with representatives Follow us on Twitter: @CBAA_ assist community radio stations to research to inform and positively This year, we welcome Tony Smythe from sector organisations – the Australian Community Television Association, build their own capabilities. influence public policy, expand as a new Board Member and Tess the Australian Indigenous Communications Association, Christian Media Like us on Facebook: • See new opportunities to create a our networks and raise awareness Lawley as our Board’s Youth Australia, the National Ethnic and Multicultural Broadcasters’ Council, Radio for Community Broadcasting Association healthy environment for the sector of community broadcasting and, Representative. Danny Chifley and the Print Handicapped and the Community Broadcasting Foundation, this vision of Australia. to thrive by raising the public importantly, recognise and celebrate Emma Couch have moved in to new is that community broadcasting contributes to and is a reflection of an Australia community and social awareness of the hard work and incredible roles as Member Services Officers and that is an open society, a strong democracy and a vibrant culture. community broadcasting through contributions of the people who power Chloe Morris has also joined the CBAA EDITOR: the development and coordination As such, our priorities for the coming three years are to build a healthy Helen Henry I [email protected] our movement. team as Executive Assistant. environment in which community broadcasting can thrive, grow the capability of new initiatives Over the last few months, we have had I thank you for your continued and sustainability of stations and strengthen the CBAA’s capacity to provide SUB-EDITOR: • Continue to provide stations Danny Chifley I [email protected] some personnel changes at the CBAA. interest in what we do – and look leadership. with guidance and support on First, we have said farewell to some forward to working with you in the GRAPHIC DESIGN: programming, content development You can find out more about this on the CBAA’s new website – still at very valuable members of our team. year ahead. Judith Martinez I [email protected] and infrastructure. www.cbaa.org.au. This new website, which launched in February, is designed to ensure that sector news, information and support for community broadcasters, ADVERTISING: For all advertising enquiries community radio listeners and Australian musicians is more accessible please contact the Editor. than ever. PRINTED BY: On the site, for example, you’ll find a new Resource Library for broadcasters, a Brightset printing I [email protected] Station Lookup to help listeners find their local community radio station, and CBX IS PRINTED ON: useful information for the whole sector, such as the latest National Listener ecoStar Find us on Facebook Survey results. Research continues to show just how much community radio means to CBX content is CBAA copyrighted. Broadcast equipment for your station Australians. It shows that 1 in 4 people tune in to community radio for 17 hours All rights reserved. Articles may each and every week. Their main reasons for listening are local, local, local – be used by CBAA members without local information, local news, local voices, local personalities and local artists. permission, provided credit is given. Don’t forget to check out the results for your region in our free Area Fact Sheets. You can also keep an eye on the website for updates on this year’s Conference, Choice with value set to take place on the beautiful NSW Central Coast from 12 – 15 November. Always a highlight of each year, we hope that you can join us to hear from more than 50 speakers and network with community broadcasters from all over Australia. Solutions from microphone to transmitter Cover artwork by Judith Martinez Day to day, in your stations, please remember that the CBAA is here for you, for judithmartinez.com.au APRIL 2015 your station, your community. Please don’t hesitate to get in touch. APRIL 2015 [email protected] Ph: (02) 8883 4670 Mob: 0418 180 411 CBX CBX CBX 3 2 More information, including data broken ALMOST down by State and metropolitan or regional 5 MILLION area, is freely available PEOPLE LISTEN TO COMMUNITY COMMUNITY RADIO RADIO EVERY WEEK on the CBAA website LISTENERS SPEND 17 HOURS www.cbaa.org.au. TUNING IN TO COMMUNITY BY NUMBERS RADIO IN AN AVERAGE WEEK. THE CBAA IS PLEASED These latest results show the Other stats: ongoing support for community TO SHARE THE LATEST • Key demographic information 34% radio from listeners all over RESULTS FROM ITS NATIONAL shows that the gender split for Australia. % LISTENER SURVEY, GIVING weekly listeners is 54% male, 95 INSIGHT INTO THE LISTENING In an average week, 1 in 4 46% female. The majority of HABITS OF AUSTRALIANS Australians over the age of 15 listeners are ages 25 – 54 years. (that’s almost