Every Voice Matters • Talkin' Digital from Spark to Story: National
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THE MAGAZINE OF THE CBAA From Spark to Story: National Features & Documentary Series Every Voice Matters • Talkin' Digital NOVEMBER 2017 Celebrate some of the year’s best work with old friends and new at the CBAA Community Radio Awards. Hear from experts and leaders from within and outside the community radio sector. Attend informative and hands-on sessions Connect with broadcasters and sector organisations from all over Australia. 8 NOVEMBER 2017 16 15 President's Column ......................................................................................2 CONTENTS CBAA Update .................................................................................................3 From Spark to Story: National Features & Documentary Series .......4 Creating Connections That Change Lives ...............................................6 Every Voice Matters .....................................................................................8 5 Tips to Build Your Station's Sponsorship .......................................... 10 Out Of The Box .............................................................................................12 Amrap Q&A .................................................................................................. 14 Reclink Community Cup Goes National ................................................. 16 CBF Update ................................................................................................... 19 Talkin' Digital ............................................................................................... 20 How to Nail Your Next Meeting with a Politician ................................ 24 CRN Program Guide .................................................................................. 25 PRESIDENT’S COLUMN PHILLIP RANDALL CBX IS THE MAGAZINE OF THE More than 5.3 million Australians listen to community radio each week. 2017 COMMUNITY BROADCASTING ASSOCIATION OF AUSTRALIA. shows the largest national listenership on record and reflects the increasing value placed on media diversity, local content and media dedicated to CBX is mailed to CBAA members strengthening communities. and stakeholders. CBX is also available online at: It’s an exciting time to be part of our sector and, on behalf of everyone here at www.cbaa.org.au/cbx-magazine the CBAA, I thank the staff and volunteers who contribute to the 450+ radio Follow us on Twitter: @CBAA_ services broadcasting across the country. Over the last two years, it has been my pleasure to work with the CBAA’s Like us on Facebook: board, CEO Jon Bisset and his team, to champion community radio. We have Community Broadcasting Association of Australia. continued to build on the services the CBAA offers stations, as well as levelling up on our research strategy and work with our stakeholders to build a healthy EDITOR: environment for the sector to thrive. Helen Henry I [email protected] One of this year’s highlights has been securing $18 million in extra funding for SUB-EDITOR: Holly Friedlander Liddicoat community radio. $6.1 million additional funding over two years targeted for digital radio ($1.9 million in 2017/18 and $2 million in 2018/19) and for stations GRAPHIC DESIGN AND COVER ART: affected by the reorganisation of the 803-960 MHz radio frequency band ($2.2 Judith Martinez I [email protected] million) as well as $12 million in additional funding to support community digital ADVERTISING: radio, enhanced news and streaming services, and enhanced training. This For all advertising enquiries funding provides crucial support in maintaining and growing community radio please contact the Editor. in both metropolitan and regional Australia. PRINTED BY: Brightset Printing I [email protected] We have also continued our work with organisations across the sector. This includes the Community Broadcasting Foundation (CBF) as it has continued CBX IS PRINTED ON: to review and implement changes to its grants (see p.19 for more). We will ecoStar continue to work closely with them as they refine their new processes. CBX content is CBAA copyrighted. All rights reserved. Articles may It was also a great achievement that the CBAA was named as a finalist in the be used by CBAA members without Associations Forum’s Association of the Year award for all-round excellence. permission, provided credit is given. It is always a pleasure to catch up with so many from the sector at the CBAA Conference and Awards Gala Dinner. I look forward to seeing many of you there and the keynote address by Tania de Jong (see p. 8 for an interview with her). For those who can’t make it, keep an eye on the CBAA website, Facebook and Twitter for updates from the Gold Coast. Looking ahead to next year, I encourage each and every one of you to think BIG – how can we all support each other to take risks, drive innovation and find new ways to support our communities? NOVEMBER 2017 NOVEMBER CBX CBX 2 By Jon Bisset, CBAA Chief Executive Officer AS 2017 DRAWS TO A CLOSE, WE’RE REFLECTING ON THE YEAR THAT HAS PASSED WITH THE TEAM HERE AT THE CBAA, OUR VALUED MEMBERSHIP AND OUR SUPPORTERS. First, I must echo Phillip Randall’s aspirant and affiliate supporters. We look forward to seeing broadcasters sentiments and congratulations across We are so excited to support more from all over Australia at our the sector – we have more listeners stations than ever by helping build conference on the Gold Coast this than ever. Community radio touches their capability and sustainability month, and celebrating the winners the lives of more than 5.3 million and nurturing a supportive sector of the 2017 CBAA Community Radio Australians every week. That radio, and environment. Awards. Thanks to everyone that is community radio especially, continues part of this huge sector gathering, to thrive in such a rapidly changing In this edition of CBX, read more including our sponsors and partners, environment is incredibly exciting to about some of our recent work, for helping make these events see and to be part of. including an update on the digital possible. The CBAA has also enjoyed radio landscape (p. 20) and feature unprecedented growth in our that includes information about the As the year comes to and end, I wish membership, now including 88% of 2017-19 Community Broadcasting you all the best for a safe and happy all permanently licensed broadcasters Suicide Prevention Project as well as holiday season, and look forward to amongst our ranks, as well as those meeting some incredible broadcasters - another exciting year in community holding temporary licences and our emerging (p. 4) and established (p. 12). radio in 2018. NOVEMBER 2017 NOVEMBER CBX CBX 3 From Spark to Story National Features & Documentary Series By Andrew McLellan, CBAA YOU HAVE YOUR STORY IDEA, PERHAPS A MAIN CHARACTER OR INTERVIEWEE, AND A CONCEPT FOR HOW YOU WANT IT TO SOUND ON AIR. BUT YOU HAVEN’T BEEN THIS AMBITIOUS WITH YOUR RADIO PRODUCTION BEFORE... WHERE DO YOU START? HOW DO YOU TAKE YOUR CONCEPT AND MAKE IT INTO A HALF-HOUR PIECE OF RADIO THAT TELLS A STORY AND HOOKS A LISTENER? These are the questions that annual recruits of the National Features and Documentary Series have asked KAIYU BAYLES • 98.9FM themselves since 2014. An initiative of the CBAA and Community Media Training Organisation (CMTO), this year eight producers from radio stations across Australia undertook training and mentoring for the series. For many, it was the first time they’ve produced such a piece of radio, and they were paired with very experienced mentors (who share a few accolades between them!) to step them through. In 2017, topics ranged from the lives of veterans living with PTSD in Simon Finch’s Disconnected States (The Pulse, Geelong), to an historical indictment of Australia’s colonisation in Graeme Taylor’s Crown Rules (3MDR, Emerald). As they neared the finish line, we asked producers behind two of the 2017 features to look back on several months of preparation, research, interviewing, you wanted a quick download of what WHAT DO YOU AND TIGA FEEL recording, scripting and editing. First it means to be the original people of YOU'VE GOTTEN OUT OF THE NFDS up, Kaiyu Bayles from 98.9FM in the land in today's times, this is it. It's TRAINING AND MENTORING? Brisbane shares more about the feature packed with wisdom, laughter, poetry, With the experience so far, we have that she produced with her son, Tiga - songs and traditional music: a story gained the skills necessary to produce Four Generations of Black Storytellers, within a story, within a story. projects at a much higher standard. which looks into their family’s history to With this, we will be able to better tell share stories from leaders past, present IT'S A LARGELY UNTOLD STORY, the stories of our people and have that and emerging. Weaving together AND ONE THAT TOUCHES SO MANY powerful recordings of oration new HISTORIES. WHAT DO YOU WANT impact on others we work with in First and old, the result is a moving family LISTENERS TO TAKE FROM IT? Nation media. Getting expert guidance portrait full of inspiration and direction. and support from our mentor (Lorena To take advantage of the layered Allam, Acting Manager at ABC Radio HOW WOULD YOU DESCRIBE YOUR messages of wisdom that unfold as National) was exactly what we needed FEATURE? you listen. But most importantly to to improve the sounds and quality of APRIL 2017 I'd describe our feature as a rare ask themselves what kind of ancestor our work. We look forward to creating opportunity to hear from one family they want to be for the children