Prepared by the Specialty Coffee Association US Coffee Market Overview 2019 Retail Value of Coffee Across Place of Consumption, Channels, Categories, and Brands.

Foreword

If our desire is to truly understand the way that the coffee industry works, we need good information about the big picture; a large-scale understanding of the coffee marketplace. It is for this reason that, periodically since 2009, the SCA has published a US Coffee Market Overview, focusing on the retail value of coffee in the United States and the places where it is consumed. Some will nd these results surprising—we think they paint a fascinating picture of a thriving coffee marketplace. This piece adds to a suite of coffee data that we provide which, when considered together, provide a more complete picture of the coffee industry.

We hope this publication is useful to those who seek a better understanding of coffee economics, leading to better analysis and decision making in the coffee sector. We know this will nd its way into business plans, market analyses and media publications, and we are proud to offer it to our members and beyond.

Peter Giuliano Cheif Research Of cer Specialty Coffee Association

US Coffee Market Overview 2019 2 US Retail Coffee Market Away From Home Of ce Starbucks Coffee & Pepsi Service $79.8 Billion $2.2B $2.5B

Ready to Drink $3.6B

Convenience Stores $7.4B

Foodservice & HORECA Coffeehouses $21.6B $28.2B

Starbucks $12.6B

McDonald’s $3.6B

Quick Service Retail $16.3B

Donut Shops $6.8B

Dunkin’ $5.5B

Estimates based on data from the below sources in combination with a review of selected lings and other publicly available information: Euromonitor, NACS, CSP Magazine, Automatic Vending Merchandiser, Statista.

US Coffee Market Overview 2019 3 Green At Home Mountain Nespresso Prepared by the Specialty Coffee Association $479M $455M Nescafé $14.1 Billion $310M Dunkin’ Starbucks $60M $463M Folgers $178M US CoffeeStarbucks Market $773M

Instant $816M

Whole Bean Overview 2019$1.1B Retail Value of Coffee Across Place of Consumption, Channels, Categories, and Brands.

Pods $5.5B

Ground $12.1B

Starbucks $549M

Folgers $1B Standard Ground $6.6B

Estimates based on data from the below sources in combination with a review of selected lings and other publicly available information: Euromonitor, NACS, CSP Magazine, Automatic Vending Merchandiser, Statista.

US Coffee Market Overview 2019 4 sca.coffee

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