Barbie® Celebrates Five Decades As Fashion Icon, Pop Culture Princess and Inspiration to Girls of All Ages
Barbie® Celebrates Five Decades as Fashion Icon, Pop Culture Princess and Inspiration to Girls of All Ages Barbie® Brand's Global Celebration Commences with Reveal of Year-Long Line-up of Pink Carpet Events, Marquee Partnerships, Retail Celebrations, Must-Have Products & Numerous Tributes in Design, Fashion and More EL SEGUNDO, Calif., Jan 26, 2009 (BUSINESS WIRE) -- Celebrating 50 years in 2009, Barbie® doll's famous face and head- turning style have made her much more than the most popular doll in the world. For five decades, Barbie® has inspired girls of all ages to dream, discover and celebrate their girlhood - from fashion to fantasy - all in a world without limits. This year, Barbie® will host its biggest worldwide celebration of the brand ever - including a Dream House® full of marquee partners and pink carpet events. Girls of all ages will be able to celebrate with exciting events and fashion shows in major global capitals, as well as experience the brand through exciting new initiatives at retail, online and through a collection of celebratory, must-have products. Partners include Mercedes-Benz Fashion Week, Jonathan Adler, Bloomingdale's, Stila, Facebook, and many more to be announced in the coming weeks. "Barbie's legendary 50th year will be the most epic, global celebration in the brand's history," said Richard Dickson, General Manager and Senior Vice President, Barbie. "There are very few brands in the world that serve as a reflection of fashion, culture and aspiration like the Barbie brand, and this allows us the honor of partnering and celebrating alongside an unprecedented roster of the world's most famous and respected names.
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