Going with Their Flow Digital Qual Yields In-Depth Understanding of Practicing Engineers

Using tech to Clinical trials Improve POS ROI improve ethnography in China in Asia

Going with their flow Digital qual yields in-depth understanding of practicing engineers

2017 Focus Group Facilities Directory

December 2016 • Vol. XXX No. 12 www.quirks.com

Quirk’s Marketing Research Review CONTENTS December 2016 • Vol. XXX No. 12 DEPARTMENTS 6 Click With Quirk's page 10 In Case You Missed It... 46 14 Survey Monitor

page 20 Product and Service Update 42 50 Names of Note 52 Research Industry News page 61 Calendar of Events 30 62 Questions you should ask when selecting a focus page group facility 26 63 2017 Focus Group Facilities Directory page 121 Index of Advertisers 63 122 Before You Go…

Quirk's Marketing Research Review 4662 Slater Road | Eagan, MN 55122 651-379-6200 | www.quirks.com Publisher • Steve Quirk

Illustration by Jennifer Coppersmith Design by Jennifer Illustration [email protected] | x202 Editor • Joseph Rydholm case [email protected] | x204 ON THE COVER studydy Digital Content Editor • Emily Koenig 26 Going with their ﬂ ow [email protected] | x210 Digital qualitative methods Circulation Manager • Ralene Miller yield in-depth understanding [email protected] | x201 of the needs of practicing Production Manager • James Quirk engineers [email protected] | x206 By Lesleigh Campanale and Carole Schmidt Directory Sales • Ilana Benusa [email protected] | x213 46 As simple as A-B-C V.P. Sales • Evan Tweed TECHNIQUES [email protected] | x205 3 steps to improve your POS ROI in 30 Closer than ever Asia Sales • Lance Streff [email protected] | x211 Improving ethnography through By Yeeli Lee the use of digital techniques By Amanda Ford ••• moving? make sure COLUMNS Quirk’s comes with you! 36 Into the wild 12 Trade Talk Send change of address information Conducting research in the to [email protected] Sargento finds the past is purchase environment sometimes worth revisiting By Kelly Heatly and Jill Matthews By Joseph Rydholm Download the Quirk’s iPad, iPhone or Android app to view this issue. 42 Testing, testing 22 Qualitatively Speaking Study looks at the future of clinical Focus groups are still relevant – An interactive downloadable PDF of this magazine is available at www. trials in China except when they’re not By Cliff Echols quirks.com/pdf/2016012_quirks.pdf. By Walter Blotkamp

4 Quirk’s Marketing Research Review // December 2016 www.quirks.com

••• online, e-newsletter CLICK WITH and blog highlights

••• directories Looking for a supplier? // Noted Posts n addition to striving to be a top content provider in the marketing research Iindustry, Quirk’s also QuirksBlog.com boasts an impressive array of searchable online Digital revolution stimulates directories for a variety of change in shopper marketing research services. And with https://goo.gl/w8u9Jn the launch of Quirk’s new Web site, we have improved Is CVS throwing away a solid the search feature! brand differentiator? The online directories https://goo.gl/2mG6eQ include company categories such as: Big ideas, real-world solutions. Now in two locations! • online surveys; https://goo.gl/WnPp9r • panel companies; • focus group facilities; • marketing research software; ResearchIndustryVoices.com • mystery shopping firms; • and more! Weighting data: a look at misconceptions and design Using Quirk’s new online database, you can search by several parameters including https://goo.gl/Bw0cx8 metro area, state, company personnel and research and industry specialty. In September, we once again published our Researcher Sourcebook – a directory with Why brands should display more than 6,500 companies worldwide in over 265 research service and 125+ industry positive and negative and market categories. All directories can be found online at quirks.com/directories. consumer reviews Additionally, the Researcher Sourcebook is available as a part of the free Quirk’s magazine https://goo.gl/FokQhd app for your iPad, iPhone, Android and Kindle devices! Online marketing: The pressure to prove value https://goo.gl/I5Z93q

// E-newsworthy ResearchCareersBlog.com

Using eye-tracking to Inspire action and commitment understand price sensitivity through presentation www.quirks.com/articles/2016/20161025-3.aspx https://goo.gl/OaC8Sf

5 steps to establishing Measuring consumer motivation yourself as a leader with qualitative data https://goo.gl/lBpAB9 www.quirks.com/articles/2016/20161026-3.aspx What you can gain from a cross-mentoring group Clean labels offer growth opportunities in China https://goo.gl/hoAB6K www.quirks.com/articles/2016/20161026-1.aspx

6 Quirk’s Marketing Research Review // December 2016 www.quirks.com

www.clearseasresearch.com

TRUST IN RESEARCH

Strategic, full-service market research solutions focused on measuring... • BRAND POSITION attitudes, awareness, usage, image • PRODUCT DEVELOPMENT concept testing, product needs identiﬁ cation, nomenclature, pricing, marketing

To know what we know, please contact us at 248-786-1683 or [email protected]

BUSINESS-TO-BUSINESS & CONSUMER INDUSTRY EXPERTISE • BUILDING ENVELOPE • FOOD & BEVERAGE • ARCHITECTURE • GAMING • PLUMBING • MANUFACTURING • HVAC • PACKAGING • ENGINEERING • SECURITY • ROOFING • DISTRIBUTION/LOGISTICS

CENTRAL LOCATION TESTING | EXECUTIVE INTERVIEWS | FOCUS GROUPS | SURVEYS | DATA SCRAPING *TCPA compliant MULTIMODAL DATA COLLECTION CAPABILITIES: IN-PERSON, INTERNET, MAIL, MOBILE, TELEPHONE* In Case You Missed It news and notes on marketing and research

••• health care research Some ACA users to go without coverage ••• travel research n a GfK survey, roughly one-third of consumers who purchased insurance on IAffordable Care Act (ACA) exchanges do not expect that their present insurer Travel-reward (33 percent) – or any other carrier (34 percent) – will offer insurance through their exchange in 2017. And 32 points not so percent do not think they will find options on the ex- rewarding change that meet their telephone survey conducted by needs. AHarris Poll, New York, on be- Among con- half of the American Institute of sumers who CPAs, shows that while over half of purchased on Americans (58 percent) surveyed say the exchanges, that using their credit or debit card to 13 percent said earn travel reward points makes finan- they would cial sense, few are taking advantage of choose to those perks to save on their hotel and go without airline costs. The survey found that in insurance their lifetime, 15 percent of Americans altogether if have paid for part or all of their trip their current with rewards points, compared to 14 coverage was not percent who say they have taken a offered. Among trip that has resulted in a credit card those who earn less balance that could not be paid off by than $25,000 a year, their next statement. A total of 12 this number jumps to an percent say they have opened a credit alarming 34 percent. card in order to obtain hotel or airline About four in 10 (43 percent) rewards, while 6 percent have selected exchange users say they would seek new a more expensive flight or hotel to options through the exchanges – with levels highest among 50-to-64-year-olds. earn travel rewards points and 6 per- Another one-third (35 percent) would go directly to an insurer or agent. cent have taken a trip just to maintain Most of those who do return to the ACA marketplace will not be worrying or upgrade a rewards level. However, about brand loyalty; two thirds (66 percent) say they would choose the best option only 7 percent of all Americans used to meet their needs, regardless of the insurance company. Only 12 percent would rewards points to pay for any part of make a point of staying with their their last vacation – with only 1 per- current carrier, while 20 percent say cent paying for their entire trip using they would explore coverage through a points. different insurer. quirks.com/articles/2016/20161201.aspx

10 Quirk’s Marketing Research Review // December 2016 www.quirks.com We deliver solutions for challenging problems.

National Reach. Local Touch. Let Baltimore Research help simplify your next project.

BALTIMORE RESEARCH www.BaltimoreResearch.com 410.583.9991

Nationwide Recruiting and Fielding I Virtual Facilities I Online Data Collection Trade Talk By Joseph Rydholm, Quirk’s Editor

Sargento finds the past is sometimes worth revisiting

hough we’re often told to leave the pany’s successful Balanced Breaks prod- Tpast behind, it’s sometimes very uct grew out of its earlier learning for profitable to revisit it, as several sessions the similar Cheese Medleys product. The I attended at The Market Research Event company had developed Cheese Medleys, in October made clear. I imagine the which mixed cheese, fruit and nuts in www.clarepix.com Pix Photography ©Clare Joe Rydholm can be reached theme was unintentional, coming as it one package, in 2004 in response to con- at [email protected] did across a wide spectrum of unrelated sumers’ growing interest in healthier, talks, but a presentation from research- more wholesome foods. Cheese Medleys ers at Sargento Foods stood out as an didn’t meet the needed hurdles, the reexamine ideas or concepts that were exemplar of the value of being able to ac- researchers said, so the product wasn’t once deemed non-starters. In the Q&A cess and explore previous research, not rolled out but the company kept its eye session afterwards, an audience member just to avoid repeat expenditures of time on the healthier-eating trend. asked how they were able to get leader- and money but also to learn from earlier In 2004, the language around nutri- ship behind them to take another shot efforts, to mine findings that may once tion was more about cutting out, about at the cheese/nuts/fruit concept. While have been viewed as just so much rubble the absence of certain things in food, acknowledging that there had been a but may contain valuable jewels. namely calories and fat. Fast-forward change of leadership in the interim The act of looking back generally to 2012 and the language and thinking between Cheese Medleys and Balanced runs counter to the idea of innovation, around healthier eating and snacking Breaks, they said their insights func- a main quality of which is newness. If had changed to focus on what was pres- tion’s demonstrated history of moni- you innovate, you produce or do some- ent in the foods – quality, simple, whole- toring trends and presenting findings thing that the world hasn’t seen before. some ingredients. And instead of cutting internally gave them the credibility While many innovations are wholly out, there was a striving toward modera- they needed among important audiences new, countless others are iterations or tion or balance. Gradually, the ideas to build a convincing case for moving advancements of previous ideas. For behind Balanced Breaks – refrigerated, forward with Balanced Breaks once their some reason, we generally seem to as- single-serve snacks combining portions research showed that consumer think- sign more value to the wholly-new, as if of cheese, fruit and nuts in separate sec- ing had shifted in the product’s favor. its pristine provenance somehow makes tions of packaging – took shape. The company also benefited from it more worthy than the iteration-born Another welcome change in percep- its commitment to looking beyond the product or idea, which has never made tion was a shift in consumer thinking traditional food categories in which it sense to me. about refrigeration and snacks. In 2004, operates, they said. Customer immer- In their presentation, Sargento it had seemed like a barrier – who would sion efforts, along with its annual researchers Michelle Monkoski and think of looking for snacks in the refrig- Trendscape event, in which internal Barbara Kilcoyne explored how the com- erated section? But by 2012, refrigeration and external subject-matter experts was found to confer a welcome benefit are brought in for a day of exploration, – freshness – that was perfectly in line kept it in touch with consumer needs with consumer preferences. and also broadened thinking about Through the work on Balanced possible new products – even those that Breaks, the researchers said they might be based on ideas that failed to quirks.com/articles/2016/20161202.aspx learned the value of not being afraid to fly in the past.

12 Quirk’s Marketing Research Review // December 2016 www.quirks.com

••• a digest of survey ﬁ ndings and new tools IN FOCUS for researchers // Survey Monitor

go to Chevrolet over-index at hunting supply shops, motorcycle shops and fishing spots? Here are specific findings about a number of leading brands:

Nissan • Has an even 50/50 male-to-female ratio. Ranks the highest market visit share for ages 35-44 (19 percent) but its biggest market is 55+ (37 percent). • More likely than the average Foursquare and Swarm users to visit dry cleaners (40 percent), smoothie shops (32 percent) and pet stores (14 percent). • Over-index on tastes like fried sea- food (102 percent) and hibachi (100 percent). • People who go to Nissan also visit: Toyota, Ford, Jeep.

••• automotive research Toyota • Visitors love trails (89 percent), out- Tuna tartare and a Jaguar door seating and Vietnamese food. • People who visit Toyota are also Location data paints portraits of car shoppers more likely to visit soccer fields (14 percent) and gymnastics gyms ew York-based Foursquare, a Some key findings and automotive (24 percent); Bank of America (24 Nlocation intelligence company, industry insights from Foursquare’s percent), compared to Chase, which recently analyzed visit data from its analysis: is only (10 percent); and USPS (10 Foursquare city guide and Swarm Auto market breakdown: Foot percent). check-in apps to uncover consumer traffic to luxury dealers makes up 16 • People who go to Toyota also visit: insights about people who visit auto percent of total auto dealership visits, Lexus (parent company), Nissan, dealerships. It looked at both active mass-market dealers make up 64 per- Mazda. check-ins as well as passive visits (for cent and third-party resellers make users who enable background loca- up 19 percent. Subaru tion) in its dealership foot traffic What dealerships consumers • Demographic of users tend to skew analysis. Foursquare’s data is aggre- overlap at: For example, data shows male (highest out of the five mass- gated and anonymous, normalized that people who go to Nissan also visit market dealerships). against the U.S. Census to ensure that Toyota, Ford and Jeep, while people • People who go to Subaru are 60 it is representative. who go to Toyota also visit Nissan, percent more likely than the average Mazda and Lexus. Foursquare and Swarm user to visit Consumer insights: Did you an acupuncturist and also over-index know that people who visit Jaguar/ at climbing gyms and ski areas. Land Rover also over-index at golf • People who got Subaru also visit: ranges, leather goods stores and Volkswagen, Mazda, Kia. quirks.com/articles/2016/20161203.aspx Pilates facilities? Or that people who

14 Quirk’s Marketing Research Review // December 2016 www.quirks.com

!! " ! !

#$% & ! "#$

%! %! !! &#' ! "(

)! ! ! $

'()*'+,*-'', $ $ ! ! * +,-

IN FOCUS // Survey Monitor

Chevrolet • People who go to Land Rover/Jaguar • Has one of the highest 55+ demo- go to: Porsche, MINI, Mercedes-Benz, graphics compared to other mass- Audi. market companies (similar to Toyota). Mercedes-Benz • Over-index at Tim Hortons (198 per- • Similar to Land Rover/Jaguar, they cent). also have a higher-end taste for food, • People who go to Chevrolet also visit: such as Michelin stars (138 percent), GMC, Cadillac, Ford. spas (21 percent) and prix-fixe menus • Compared to other mass-market (87 percent). dealership, they don’t really shop at • They are more likely to visit real es- Whole Foods (not even in the top 30 tate offices (73 percent), tailor shops visited chains). They over-index at (70 percent) and nightlife spots (68 ••• alcoholic beverage Meijer (119 percent) and Home Depot percent). (20 percent). • They love tennis (61 percent more Stories connect • Chevrolet visitors are more likely to likely to visit a court) and surf spots visit forests (93 percent), hunting (20 percent) and travel often (42 Millennials to supply shops (76 percent), motorcycle percent more likely to visit travel shops (75 percent) and fishing spots lounges). They are over-index at em- spirits brands (74 percent). bassies/consulates (46 percent). • People who visit Mercedes-Benz deal- Hear a tale, share a tale Hyundai ership also visit: Porsche, Audi, BMW, • Visitors tend to index high for fish- Lexus, Volkswagen. study from New York public ing spots (90 percent), wings joints Arelations firm MMWPR posits (12 percent), recording studios (62 Inﬁ niti that brand stories are the emotional percent), summer camps (39 percent) • Skew towards younger visitors; 39 glue that connects spirits brands to and casinos (130 percent). percent of their total visits are ages Millennial consumers because compel- • People who go to Hyundai also visit: 25-34. ling narratives appeal to Millennials’ Mazda, Kia, Cadillac, Nissan. • Tastes: thin crust pizza, tea lemon- desire to be “in the know” and also mo- ade, pedicures, concerts. tivate them to share their discoveries Land Rover/Jaguar • Categories: Cuban restaurants, “The youngest Millennials come of (Note: Data below combines both dealership daycares, private schools, spiritual legal drinking age this year, making groups together) centers. this generation the most coveted group • Of all the luxury car brands that • People who visit Infiniti also go to: targeted by today’s beer, wine and Foursquare analyzed, Land Rover/ Lexus, Acura, BMW, Audi, Nissan. spirits brands,” says JP Schuerman, Jaguar skews the highest for visitors president of MWWPR’s Western between the ages of 45-54, with 16 Cadillac Region. “Given their proclivity for percent of their total visitors in that • Cadillac categories indicate that this discovery and their preference for age range. group is heavy on the construction craft, it’s critical that spirits brands be • People who visit Land Rover or industry; construction and landscap- wired into the emotional triggers and Jaguar index high for tuna tartare ing index high (88 percent) as do trust factors that drive Millennials (124 percent), cigars (111 percent), warehouses (63 percent) and shipping to trial – and then inspire them to strip steak (129 percent) and Michelin stores (55 percent). become advocates for their labels.” stars (121 percent). • This group index high for “rustic” (80 Conducted through consumer • They over-index at Pilates gyms percent) and items like corned beef surveys and bartender focus groups, (81 percent), golf courses (58 per- and beer cheese. the Millennial marketing research cent) and baggage claims and travel • People who visit Cadillac also go to: presented in Millennials & Spirits: lounges (93 percent). They are more Chevrolet, GMC, Lexus, Kia, Jeep. Influencing the Path to Discovery likely than average Foursquare and found that 54 percent of Millennials Swarm users to visit leather goods share spirits-branded content posted stores (111 percent) and club houses by a social influencer, while 45 percent (147 percent). share editorial content posted on social media. In other words, marketing to Millennials has the potential to further

16 Quirk’s Marketing Research Review // December 2016 www.quirks.com Survey Monitor // IN FOCUS amplify share-of-voice via earned media Millennials share their brand affini- most content across the most services opportunities. Once Millennials have ties with one another: 90 percent of and platforms. However, members of experienced a new spirit, they are most Millennials get excited when they dis- this generation have short attention likely to share their discoveries on cover a new liquor brand; 66 percent spans, and they are the most likely to social media if influencers and/or tra- of Millennials tell their close friends ‘show dump’ when access to content ditional media outlets validate them, when they discover a new liquor becomes challenging. These are caution- the report claims. brand; and 31 percent of Millennials ary signs for content owners who rely “Influencer marketing and earned share on social media after discovering on loyalty and continued engagement to media ranked highest when it came a new liquor brand. rationalize and realize returns on their to Millennials advocating on behalf MWWPR conducted an online survey investments in creative properties.” of a brand via their social channels,” among 1,000+ Millennials ages 21-34 in the Continuing the conversation Schuerman says. “Millennials are top 20 DMAS who drink liquor three or more around show-dumping, TiVo found that protective of their online brands and times per month. In addition to the survey, Millennials and Generation Z view- require this third-party permission MWWPR also conducted focus groups with ers are the most likely to give up on to discuss and endorse their spirits of bartenders, bloggers and other relevant shows they previously enjoyed when it choice. The earned hit is no longer the influencers in urban DMAs including New becomes too difficult to access them, end result – it’s now the credibility York, Chicago, Los Angeles, Denver and San either finding the content trapped be- spark that ideally ignites an integrated Francisco. hind paywalls or spread across a variety social push across trusted channels and of entertainment sources. While TiVo’s among influencers.” survey revealed that the Millennial These results underscore why spirits generation spends the most time each brands looking to successfully strat- day watching video content, there is egize and execute Millennial marketing simply a limit to how many hoops they campaigns must have a captivating and are willing to jump through before quit- unique narrative that lends itself to ting on a specific show: third-party validation, which can then A staggering 54 percent of be shared via social media. Millennials have show-dumped, giving In fact, the research found that this up on a show they previously enjoyed generation is more interested in brands because it became too difficult to ac- with good stories to tell than how the cess the content, in contrast to just 17 products taste and that more than ••• television research percent of Boomers. one-third of Millennials are more likely Millennials also consume the most to choose a spirit based on its unique Switching off the amount of content, more than six history and tradition. In addition, over hours per day. half (66 percent) of Millennials are set Millennials spend 32 minutes per day more inclined to try craft or small- searching for content to watch, a num- batch liquor brands, which typically Tech problems lead ber boosted by the number of services have captivating stories, rather than Millennials to show-dump and devices they have in the home. their “big brand” counterparts. In contrast to other generations, The results also revealed that this n follow-up findings from its 2016 Millennials are most comfortable with generation is highly motivated to try ITiVo consumer survey, TiVo, San video entertainment services and new brands and share their discover- Carlos, Calif., focused on the behav- devices, likely driven by their desire to ies. Nearly all Millennials (93 percent) ior of U.S. Millennials and how this stay at the forefront of the newest con- usually try a new liquor brand after coveted demographic interacts with tent and best available innovations in someone recommends it to them, ac- video content, products and services entertainment technology: 73 percent cording to the study. The most trusted in contrast to other generations. “The of Millennials have streaming video sources that drive Millennials to trial media industry is facing a perfect storm devices at home; 91 percent pay for at are friends, co-workers and bartenders, with increased choice and access to least one subscription streaming ser- in that order. While each influencer content, at the cost of massive fragmen- vice; and on average, Millennials own group has a unique set of qualities that tation and frustrated consumers,” says three streaming devices and subscribe inspire trust, the findings show that Paul Stathacopoulos, vice president of to 2.7 paid streaming services, provid- authenticity and experience are always strategy and strategic research, TiVo. ing them with a myriad of entertain- at the center of influence. “The coveted Millennial demographic is ment options and access points. When it comes to advocacy, more in the eye of this storm, consuming the The complex, multi-service enter- www.quirks.com December 2016 // Quirk’s Marketing Research Review 17 IN FOCUS // Survey Monitor tainment setup in most Millennial nearly 9,000 respondents, indicate that 83 percent claim to use coupons on homes splits viewing time across many the use of coupons and offers – includ- their holiday purchases. platforms and services. Millennials have ing print, online and mobile – will be The 2016 RedPlum Purse String Survey high expectations for cross-platform prevalent this holiday season. was conducted on redplum.com from May 16 discovery solutions, which are largely Prosper Insights & Analytics found to June 16, 2016. unmet: 83 percent of Millennial pay-TV that nearly 40 percent of consumers subscribers use the programming guide start their holiday shopping before every day; 53 percent of Millennials November. With Hanukkah beginning want recommendations on what to on December 24 this year, the holiday watch; 55 percent would pay to simplify shopping season will last a full week search across platforms; 43 percent of longer than usual. This presents a Millennials use voice commands every unique opportunity for retailers to day where only 8 percent of Boomers feel capitalize on holiday spending, which comfortable enough with the technology is expected to be higher than last year, to do the same; 46 percent of Millennials with the International Council of feel extremely frustrated when they can- Shopping Centers predicting a 3.3 per- not easily find and access the programs cent spending increase to an average of they want to watch, in contrast to just $683.90 per person this holiday season. ••• restaurant research 20 percent of Boomers. “This year, retailers have a unique These generational results are the U.S. opportunity with increased consumer Your dining subset of the overall research findings from spending and an extended shopping an online survey of 5,500 pay-TV and OTT sub- time frame,” says Curtis Tingle, chief partner makes a scribers across seven countries worldwide with marketing officer, Valassis. “In order to 2,500 interviews completed in the U.S., and take advantage of this, retailers must difference 500 interviews completed in each additional listen to what shoppers want, which country, including the U.K., France, Germany, is relevant, timely deals. Leveraging Let us eat cake China, Japan and India. offers to draw customers in, whether through online or in-store shopping, o help battle the nation’s bulge, will enable them to come out on top Tthe Affordable Care Act mandates this holiday season.” that any restaurant with more than 20 Additional findings from Valassis’ sites post menu labels revealing calorie survey highlight shopping trends counts. The efficacy of such approaches retailers should consider as they plan is uncertain, according to research by their holiday marketing strategies. Carola Grebitus, assistant professor These include: of food industry management at the Among the 91 percent of respon- Morrison School of Agribusiness within dents who use coupons during holiday the W.P. Carey School of Business at shopping, 53 percent reported pur- Arizona State University, Tempe, Ariz. chasing at least half of their holiday Varying studies have varied ••• shopper insights gifts with coupons. results, she says. Even when menu The results are higher for women labeling was correlated with lower ’Tis the season for with children and Hispanic respon- calorie consumption, Grebitus says dents: 59 percent of moms use coupons some studies found reductions to be couponing on at least half of their holiday gift modest: 10 to 20 calories per meal. purchases; 68 percent of the Hispanic Since dining out rarely means din- Discounts still rule the respondents use coupons on at least ing alone, she investigated the impact holidays half of their holiday gifts. dining companions have on calorie con- Of the Millennial survey respon- sumption. Her research uncovered two study by Livonia, Mich., media com- dents, 89 percent indicated they use findings. First, menu-labeling can have Apany Valassis found that 91 percent coupons for holiday shopping. Ninety- impact, provided you notice it. Second, of value-seeking consumers use coupons two percent of affluent respondents your calorie intake can be affected by while holiday shopping. The results, ($100K+ household income) claim to use more than just the menu. The charac- from the 2016 RedPlum Purse String coupons for holiday purchases. Of the teristics of your dining companions Survey based on an online survey of respondents identifying as brand-loyal, have influence, too.

18 Quirk’s Marketing Research Review // December 2016 www.quirks.com Survey Monitor // IN FOCUS

Grebitus conducted her study in an half of all respondents were of normal like salad, calorie intake dropped 219 on-campus dining hall at Arizona State weight, which means they had a body calories, but if there was another obese University, a cafeteria-style all-you-can eat mass index (BMI) of 24.9 or lower. person at the table, it only dropped smorgasbord with plenty of healthy op- What’s more, 43 percent of all the table 145 calories. “Based on our results the tions well as lots of not-so-healthy choices. groups had no overweight members. In presence of someone obese in a group Unlike most buffets, this one comes other words, thin students tended to increases your calorie intake if you are with detailed menu labeling similar to eat with other thin students. eating something unhealthy,” Grebitus the informative text on the side of a ce- Meanwhile, 46 percent of the study says. “Noticing someone else’s food also real box. Restaurant-goers can track cal- participants were overweight or obese ac- increases calorie intake. However, if ories as well as grams of protein, total cording to BMI standards and three out of you notice the menu labeling, you will fat, saturated fat, carbohydrates, fiber four individuals were obese in 36 percent probably eat less.” and sugars. Vitamin information shows of the table groups. In addition, 88 percent In their calculations, the research- up, too. The menu labeling displays the of the people who filled out the question- ers simplified their tracking of healthy percentage of daily requirements for vi- naire indicated that they were eating versus unhealthy eating by watching tamins A and C, plus calcium and iron. with at least one friend at the table. consumption of pizza and pasta for For those who suffer food allergies, the Some of the questions subjects the unhealthy items and salad for the presence of things like dairy, soy or answered related to whether they healthy proxy. Among those who paid peanuts also is listed on the labels. noticed other people’s food choices or attention to menu labeling, calorie In the research Grebitus conducted, discussed the various selections. Such consumption from pizza or pasta was people eating at tables with four diners behaviors, it turns out, are enough to 294 calories less and calorie intake from each were asked to fill out detailed impact food decisions. salad was 154 calories more per meal. questionnaires about their own body “You can be eating when you notice All of this makes Grebitus more characteristics – weight and height – as something that someone else in your strongly convinced that menu labeling well as how they knew their compan- group is eating and you think, ‘that has an impact and should be sup- ions. Were they friends or new acquain- looks good,’” Grebitus explains. “Then ported but she also thinks it’s not quite tances? Naturally, people also reported you want to have some, as well.” Or, enough to turn the tide on obesity sta- what they ate. In addition, the diners your friend might talk you into extra tistics. She calls menu labeling the first had to let Grebitus and her fellow chow. Grebitus says she used to dine step and would add nutrition education researchers know if they’d happened to with one friend she could always as the second step. “What we didn’t ask notice the menu labeling and whether count on to suggest dessert after lunch but could in a follow up study was why it influenced their food selection. and she’d often cave in. “Even if I people didn’t use the menu labeling,” “With regard to the menu label- wasn’t hungry anymore, he’d put this she says. “Was it because they don’t un- ing, 46 percent of all participants idea in my head and then I wanted derstand what it means? Is it because noticed the nutrition facts,” Grebitus cake. It was really good cake.” they don’t have context? Eating 1,000 wrote, along with fellow researchers Suggestions are powerful but more calories probably doesn’t mean much if Dan Wang, a master’s degree student potent is the indirect social influ- you don’t know that you shouldn’t eat at W. P. Carey’s Morrison School of ence brought on by eating with people more than 2,000 a day.” Agribusiness, and Christiane Schroeter who are obese. Grebitus says research Grebitus concludes that lack of from California Polytechnic State shows obese people who eat together awareness is the key problem. She’d University, all co-authors on a recently tend to become more obese over time. like to see education to “change a per- completed paper about this study. “Probably people are more comfortable son’s perceptions and encourage more The research team also noted that to eat more when other group members conscious eating” so people ask them- 31 percent of those who noticed the eat more as well. They might even feel selves if they’re still hungry before menu labeling – or 15 percent of all encouraged,” she says. taking that next bite or ordering the study participants – used the informa- In the study, this behavior showed cherry pie after dinner. And, of course, tion when choosing the items they ate. up multiple ways. Grebitus and her she’d like people to pay attention to According to Grebitus et al., previous team calculated caloric intake based the company they’re eating with, as studies also found that only about half on a check-off list of foods available well. “The people that we’re eating of all restaurant goers notice the menu at the cafeteria. When study partici- with can influence what and how much labeling that’s available. pants ate high-calorie foods like pizza we are eating. It’s important that we In the study, more than 80 percent and pasta in a group with obese peers, are aware that this can happen – and were students, and 17 percent were calorie intake increased. If the indi- rather ask our friends to support us staff, faculty or visitors to the univer- vidual answering the questionnaire making healthy food choices instead of sity. In this youthful study population, was obese but eating low-calorie foods making us eat more cake.” www.quirks.com December 2016 // Quirk’s Marketing Research Review 19 Access to this dataset offers coverage of ••• cpg research IN FOCUS over 240 geographies worldwide. Product and www.watsonanalytics.com Data set from IRI and Research Now ••• television research Service Update Combines panelists with Nielsen uses PPM purchases to measure OOH hicago researcher IRI and Research CNow, Dallas, have expanded their ••• data analysis viewing relationship to create a data set for the CPG industry. The enhanced capability New geospatial Live through live +7 combines 1.1 million of Research Now’s consumer panelists with IRI’s purchase- data offering ew York-based Nielsen plans based data assets and predictive models Nto leverage its Portable People to provide CPG marketers with insights IBM partners with Pitney Meter (PPM) technology and panelists into consumer motivations, psychograph- Bowes to measure out-of-home viewing for ics, life stage and lifestyle characteristics, national television clients. Clients that shopping behavior and media habits. This BM has selected the world bound- subscribe to this service will receive au- expansion of an existing alliance allows Iaries data from Stamford, Conn., dience estimates that combine in-home manufacturers and retailers to identify business technology company Pitney television viewing, based on Nielsen’s and target consumers and shoppers based Bowes to supplement the geospatial National TV ratings panel, with out-of- on their predicted purchase behavior capabilities of the IBM Cognos Analytics home viewing based on its PPM panels. across more than 750 product categories and IBM Watson Analytics platforms. The service will provide both and subcategories and nearly 9,000 indi- Geographic boundaries – like city or program and commercial ratings (C3/ vidual brands, as well as their tendency to state borders – serve as the technical C7) for live through live + 7 days of shop at specific retail outlets and banners. underpinnings for the alignment of time-shifted viewing. Nielsen expects The expanded set of predictive models data around specific location-based to launch this new service in April 2017 is designed to provide deeper analytics, information of all types including with data effective January 2017. Data better attitudinal-based insights, access demographics, mobile location data, back to September 2016 will be added to actual purchase behavior, the ability to customer data and more. The Pitney shortly after launch. predict which retailers will be shopped, Bowes boundaries data that is built The use of the PPM device, which and to find target consumers without hav- into Cognos Analytics and Watson panelists carry with them wherever ing to conduct a sample survey. Analytics applications is designed to they go, enables Nielsen to measure www.researchnow.com help customers to ingest other geo- TV viewing that occurs in places like www.iriworldwide.com graphically-relevant data for reporting restaurants, bars, waiting rooms and and insights. Geospatial data is used in airports. The out-of-home viewing a host of different industries and can will be based on data from over 75,000 ••• customer experience inform a range of decisions based on PPM panelists across 44 local markets, traffic planning, mobile marketing, enabling Nielsen to project out-of-home Path-to-purchase tax forecasting, delivery optimization viewing in over half of U.S. population. and more. The Pitney Bowes boundar- Nielsen plans to provide subscribing tool from Ipsos ies data provides information across clients with individual day data for global locations so that businesses and program and commercial audience Marketing customers can make timely decisions estimates on a weekly basis. While this as well as suggest the next-best action. new offering will launch as a stand- Uses social media, qual and alone service, Nielsen plans to incorpo- quant rate out-of-home viewing directly into its currency national television ratings psos Marketing has launched LIFE at a later stage. IPath to help clients understand and www.nielsen.com impact consumer choices along their purchase journey. LIFE Path aims to quirks.com/articles/2016/20161204.aspx offer a holistic approach to path-to-

20 Quirk’s Marketing Research Review // December 2016 www.quirks.com purchase understanding that involves n Nielsen, New York, and cross-cultural n Canada-based qualitative research social media intelligence, passive insights company EthniFacts have solutions firm itracks has completed its metering and qualitative and quantita- launched the Nielsen Intercultural itracks GO platform, an online qualitative tive research so marketers can assess Affinity Segmentation. The segmentation research suite. The platform hosts online which touchpoints are most influential combines the Nielsen Homescan Panel qualitative software activities (itracks in generating sales. with EthniFacts’ CulturSort cross-cultural Chat, itracks VideoChat, itracks Board, The tool incorporates a suite of mod- survey to understand the consumers who itracks IDI, iMarkIt and Communities) in- ules – executed in context – that aim to demonstrate that they can think, act and tegrated into one location. Also included articulate the highest-opportunity paths buy outside of their root culture. in the platform release is VideoVault, a with prescriptive guidance on what ac- www.nielsen.com video analysis and reporting system for tions to take to drive changes in behavior www.ethnifacts.com market research video and audio data. at all points along the path to purchase. www.itracks.com The solution is designed to provide an n Westlake Village, Calif., firm understanding of decision-making within PureSpectrum has launched a marketplace n Toronto-based digital innovation com- a category, from purchase trigger to chan- for buyers and sellers of online sample, pany Delvinia has introduced Delvinia nel choice to final product selection. with strategic investments from Research Custom Solutions, a group created to LIFE Path uses proprietary analytics Now and Critical Mix. The marketplace is provide data collection solutions as the to uncover the influence of various touch- now available and plans to roll out new company aligns its consulting services points on driving sales. The modeling features, support more countries and inte- with those of its other commercial of- aims to reveal the impact of paid, owned grate new suppliers in the coming months. ferings. Moving forward, Delvinia is re- and earned touchpoints and also advises www.purespectrum.com aligning its digital strategy work under clients on how the different touchpoints the Delvinia Innovation group. interact with each other. Clients can then n MFour Mobile Research, Irvine, www.delvinia.com use the touchpoint modeling to perform Calif., has added fingerprint validation what-if simulations to optimize their to its Surveys on the Go mobile applica- n Shelton, Conn., researcher SSI has marketing so they can target the right tion, allowing members to sign in to rolled out SSI DataView, a project consumers, communicate the right mes- the app using their fingerprints. reporting tool and monitoring applica- sage at the appropriate touchpoints and mfour.com tion that helps research companies and invest the right amount of money. project managers monitor fieldwork www.ipsos.com n Warren, N.J., researcher Lightspeed and view survey results. has introduced eight new research www.surveysampling.com capabilities across Asia, including ••• Brieﬂ y Lightspeed AdTracking, Bulletin Boards, n Kantar Worldpanel, London, has n Virtual Incentives (VI), a Fishkill, N.Y., CATI, Facial Coding, Metering, Mobile launched a new consumer panel in digital reward fulfillment company, has Audience, Social and Video Appends. Ivory Coast, Africa, operating via part- launched its VI Now reward management www.lightspeedresearch.com nership with Kantar TNS (TNS RMS). system. The system has been upgraded The panel consists of 1,500 urban house- with new features, such as a consumer- n Orem, Utah, firm Sawtooth Software holds, whose FMCG purchasing habits like interface that was designed for enter- has released Offline Surveys, which al- are tracked on a continuous basis. prise customers and a portal that provides lows users to conduct Lighthouse Studio www.kantarworldpanel.com/global control over every step of the process, surveys without an Internet connection. including the recipient experience. www.sawtoothsoftware.com n MFour Mobile Research, Irvine, Calif., virtualincentives.com has added mobile targeting tools to its n Health care research and consult- MFourDIY mobile survey platform, n Business-to-business customer ing firm Kantar Health, New York, including Mobile Carrier Targeting, which experience consulting firm Walker has launched CancerLandscape, an targets respondents by their phone service Information, Indianapolis, has released oncology platform that allows health provider, and Mobile Device Targeting, Walker ProactiveAlert and Walker care companies to better understand which targets panelists based on which TrendAlert, new analytic and technology oncology drug opportunities and the device operating system they use. solutions for the customer experience competitive landscape. mfour.com industry. Walker ProactiveAlert allows www.kantarhealth.com companies to forecast which customers n SERMO, a New York-based social may be dissatisfied and initiate pre- n Google, Mountain View, Calif., has network for physicians, has launched ventative action. Walker TrendAlert is added Google Surveys 360 (previously Social Surveys, a new research feature an early-warning system that uses and called Google Consumer Surveys) to that uses the firm’s traditional quanti- analyzes data companies are already its Google Analytics 360 Suite. Google tative surveys with a social component tracking to trigger alerts at a strategic Surveys 360 allows users to create a sur- that allows respondents to dialogue with level while the issue is trending, allow- vey, find a specific audience sample and each other on the SERMO social network ing companies to proactively respond. generate statistically significant results. about the study and related topics. www.walkerinfo.com www.google.com www.sermo.com www.quirks.com December 2016 // Quirk’s Marketing Research Review 21 // qualitatively speaking

Focus groups are still relevant – except when they’re not | By Walter Blotkamp

snapshot any years ago, an excellent focus groups themselves. marketing colleague returned from a class In fact, we believe that we should be de- Mand told me we needed to do a discrete- manding more of focus groups and allow for Walter Blotkamp choice study. When I asked him what topic the intuitive leaps they are best designed for. uses case-study he had in mind, he said “None” – just that In recent years, industry desire for speed examples to we should be doing a study like this because and definitiveness have led focus groups to it seemed everyone else was. I smiled not sometimes act as substitutes for the quanti- illustrate how to only because we actually had such a choice tative research that is really needed. Focus get more out of study planned but because it was another groups can’t generate a path analysis of all example of form not necessarily following behavioral components nor conclusively focus groups and function in research. My colleague’s desire establish various preferences. But they fre- other forms of to implement a new method was so strong quently uncover potential drivers and needs it outweighed the most basic question for states for which solutions can be developed qual. research: What is the purpose? and evaluated against. I was reminded of this during recent We do not mean to suggest that other conversations about qualitative research. qualitative methods can’t create stronger Amidst various postings and diatribes outlin- client engagement – in fact, they often do. ing bad experiences with focus groups, some And that engagement is critical to insight clients have begun to wonder if focus groups generation and impact. But in our experience, are too “old hat.” Some have even suggested people do not convey fundamentally different that Millennials in particular may not be things in focus group settings than they do as responsive to focus groups as they are to in other group settings. While nuances can online approaches. At our firm, the nature be found and ethnographies can of course un- of inquiry hasn’t changed with the advent of cover behaviors that focus groups do not, such new tools. Just as when the printing press was learning from multiple methods tends to be invented the nature of writing did not change incremental, not conflicting nor redundant. (distribution yes, writing no), the funda- mental hows and whys that drive qualitative Always instructive to ask exploration remain intact. In our experience, The faster/better/cheaper mind-set is at play perceptions of “bad data” from focus groups here as it is in all research methods deci- arise more from poor design/preparation/ sions. We continue to recommend traditional recruiting than from any inherent issues with focus groups where it makes sense to do so and bulletin boards, Webcam interviews, in-home interviews and central-location quirks.com/articles/2016/20161205.aspx

22 Quirk’s Marketing Research Review // December 2016 www.quirks.com

IDIs when they are the more appro- Actively engage algorithmic prediction, getting ahead priate method. In our experience, A common observation about online of the market can still mean getting it is always instructive to ask how qualitative methods is that, in addi- into the heads of consumers rather any other method is better than a tion to wider geographic participa- than just trying to predict behavior traditional focus group to inform the tion, more client team members can from existing data. Increasingly, we business decision at hand. be involved without the cost of travel have combined methods such as In most cases, we find that tools or focus group streaming. While this using in-home discovery followed such as Webcams and online bulletin is a well-intended thought, it begs the by at-lab product use with the same boards serve as a replacement for in- question of whether extended team sample. With rapid prototyping/ person IDIs rather than a substitute members actively engage when given design thinking, we have first used for focus groups. That is, they are the opportunity. in-person and Webcam IDIs to dis- best suited when the nature of the We recall an East Coast firm that cover process and gaps and then used inquiry suggests that one-to-ones are went to the West Coast following oth- online bulletin boards for evalua- called for more than a group discus- er locations for research. As the West tion/feedback on design iteration. sion. We recognize that with careful Coast sessions were winding down, Such two-stage qualitative planning and skilled moderation, a team member remarked that the research has proven effective in bulletin boards can create interaction West Coast sessions were particularly generating better understanding of among members but generally we insightful and was trying to deter- path-to-purchase and product usage. find them to be less interactive than mine the reason. When it was pointed Whether combining observational focus groups. If idea generation and out that backroom observers were data with focus group discussion or point-counterpoint are central to the responding to fewer e-mails and had facility-based IDIs with home-based task at hand, we continue to find fo- less personal home communications Webcam IDIs, we have cut wider cus groups more appropriate and thus due to the time difference, it dawned swaths of consumer understanding. still a highly relevant approach. on the team that the improved effec- In a recent example, we hosted a For example, we recently spoke tiveness for them was due largely to national online bulletin board where to teachers about new classroom greater attentiveness and less “in and consumers discussed food prepara- materials. We could have posted out” listening. The advantage that tion and we then held a traditional the materials on a national online online tools offer for greater team focus group with local bulletin board bulletin board but we instead spread participation is often not realized participants to discuss the experience them out across the table and had because “other stuff comes up.” combined with live food prep, creat- the teachers thumb through them. ing a far greater process understand- Discussing how they would or would Expanded use ing than doing either alone would not be able to use the materials both While the embracing of online quali- have. In this case, both traditional created evaluative feedback and un- tative tools is certainly warranted focus groups and traditional IDIs covered new product uses and ideas. where appropriate, we are more were integral to insight generation Here, the traditional focus group excited about an expanded use of and foresight development. was not only relevant, it was unques- qualitative research. Somewhat para- tionably the best approach. doxically in this age of big data and Try demanding more So, before relegating focus groups to the dustbin, try demanding more from them. As with all great research, it all starts by gaining sufficient clarity on the purpose of the research – not “What do we want to know?” but “Why do we want to know it?” Just as big data insights don’t end with the analysis of one data set and development of a never-changing algorithm, qualitative initiatives can often benefit from expanded inquiry beyond a single set of focus groups or IDIs to serve the purpose at hand. Such expansion creates greater confidence in those intuitive leaps that focus groups are best designed to create.

Walter Blotkamp is vice president of MMR Research Associates, a Roswell, Ga., firm. He can be reached at wblotkamp@ mmrresearch.com.

24 Quirk’s Marketing Research Review // December 2016 www.quirks.com Powered by Powered

—that edgy, formerly online-only purveyor of purveyor online-only edgy, formerly —that A Razor Sharp Display? Sharp A Razor Read the full Harry’s display article. )LHOG$JHQWGHSOR\HGPDOHVKRSSHUVWRRYHU6XSHU described their Targets, where they took pictures and perceptions of the displays. on the display’s These shoppers were particularly keen YLVXDODSSHDOPDQ\VSHFLĆFDOO\XVHGWKHWHUP responses. “eye-catching” in their free form, qualitative ,QWKHZRUGVRIRQH\HDUROGPDQIURP)LVKHUV,1 The design is "[It] draws my attention toward the product. of eye-catching sleek and modern and had great usage colors." Most criticism centered on the lack of product information: "...I think a space in it should have a description to motivate me to buy it," said a 38-year-old man from Naperville, IL, "Yes it's visually appealing, but what makes it so good?" This audit demonstrates how smartphones combine capability and mobility to make qualitative research “easy as pie,” West said. Harry’s now selling its wares razor blades—is razors and the country. stores across through Target set up sleek, progres- occasion, Harry’s To mark the and wide inside Targets far endcap displays sive-looking to endcap is devoted Less than half the (pictured). is all show. merchandise; the rest display But the question is: Will Harry’s unconventional actually cut it with shoppers? 1HHGIDVWDIIRUGDEOHTXDOLWDWLYHLQVLJKWV")LHOG $JHQWLVVWDQGLQJE\ ïïï #)LHOG$JHQW,QF_ĆHOGDJHQWQHW - in-store H’ good. VR

H’

2Q/RFDWLRQZLWK+DUU\èV,Q6WRUH'LVSOD\V To illustrate, West pointed to his company’s recent go, collecting qualitative insights along the way.” VPDUWSKRQHVZLWKWKHPHYHU\ZKHUH$QGZKHUHWKH\JRZH conduct on-the-go,” explained West. “But customers take their audit of Harry’s endcap displays. “Qualitative research is not something you traditionally But it’s the smartphone’s mobility that’s the real game-changer. ably.” valuable qualitative data, and to do so both quickly and afford- device with the built-in capability to capture all sorts of “The smartphone,” West said, “is a sophisticated research photo and video, virtually anywhere, anytime. phones around the world to capture qualitative data, including phones around the world to capture FRPSDQ\)LHOG$JHQWFURZGVRXUFHVRYHUDPLOOLRQVPDUW time and effort necessary to produce qualitative insights. His time and effort necessary to produce $FFRUGLQJWR:HVWPRELOHWHFKQRORJ\KDVJUHDWO\UHGXFHGWKH qualitative research is time-consuming and labor-intensive. qualitative research is time-consuming %XWZKRDKDUULHGUHVHDUFKHUPD\DVNKDVWKHWLPH"$IWHUDOO world that structured surveys simply can’t.” world that structured surveys simply “Qualitative research offers a window into the customer’s “Qualitative research offers a window FRIRXQGHURIPRELOHUHVHDUFKĆUP)LHOG$JHQW “Numbers don’t tell the whole story,” said Rick West, CEO and “Numbers don’t tell the whole story,” its vividness, its uniqueness, its depth of insight. its vividness, its uniqueness, its depth Market researchers have long valued qualitative research for Market researchers have long valued

It takes a long time to make, but man it’s It takes a long time to make, but man Qualitative research is a little like homemade pie: Qualitative research is a little like homemade

RESEARCH

QUALITATIVE CUTTING-EDGE case studydy

••• qualitative research Going with their flow Digital qualitative methods yield in-depth understanding of the needs of practicing engineers

| By Lesleigh Campanale and Carole Schmidt

The Institute of Electrical and Electronics Engineers (IEEE) is the world’s snapshot largest technical professional organization dedicated to advancing technology for the benefit of humanity. There are more than 420,000 The authors detail how their strong IEEE members in over 160 countries around the world, encompassing Iengineers, scientists and allied professionals whose technical interests client-vendor partnership ensured the are rooted in electrical and computer sciences, engineering and related success of a project that investigated disciplines. IEEE does a great job at meeting the needs of engineers work- engineers’ workflows and how the IEEE ing in academia, as researchers, but to grow the organization’s value, IEEE recognized that it needed to do a better job of meeting the needs of can fit into them. practicing engineers, those who work in corporate settings. So, we set out to learn about these engineers: How do they work? What are the processes they use to get things done? Where are their pain points? IEEE initially explored this research question by conducting a survey and running a couple of focus groups. Sure, we gained some useful insights, but we found that the level of information we really sought was more subliminal, more about actual – rather than claimed – behaviors, something that was likely too granular for engineers to explain in a group setting. We really wanted to understand those innate behaviors that people engage in for getting their work done; the things folks “just do” without thinking when they’re working. Imagine that you want to understand how people eat lunch. If you ask people to explain how they eat, you might get responses like, “I drive to the pizza shop and grab a slice of pizza” or “I make a sandwich and eat it at my desk.” But that’s really just the surface level, isn’t it? How do you get people to tell you what they do not necessarily think about? That they habitually toast the bread for their sandwich first because they like that crisp bite when they eat it four hours after they make it. Good! That they hold a napkin in their right hand as they bite into that pizza slice to pre- quirks.com/articles/2016/20161206.aspx vent the juice from running down their wrist and staining their shirt cuff. Better! That they always chew on their left side first, before their right.

26 Quirk’s Marketing Research Review // December 2016 www.quirks.com qualification for the study, to introduce best practices for using the platform upon which the workflow mobile journals would run, to build personal intimacy and rapport with the participants (in spite of the online collection method) so engineers knew their efforts were valued and, finally, to convey our high standard to capture granular detail that will uncover those subtle influences and latent behaviors in the day-to-day workflow engineers may not be aware of. Respondents were also in- centivized with cash, paid after their journals and the subsequent interview were complete. Smartphone mobile journals to capture multiple workflow occasions throughout the day, “in the moment,” when and where they occurred, whether it was in planning, research, design exploration or collaboration, etc. Doyle programmed the journal to refresh after each journal entry and post an alert. This alert reminded engineers to record their workflow experiences as they happened and the refresh Bingo! Now we’re in business! allowed engineers to report up to four workflow This was the type of challenge that IEEE brought to Chicago-based Doyle practices each day, over the course of four days. Research. Doyle’s prompts helped IEEE drill down to identify and define Engineers used text, photos, audio and video the problem more specifically, revealing the core research objectives: (where it did not interfere with privacy/IP pro- tections) to record “what I’m doing right now • Workflow content. Identify the types of information most valuable in and how I’m doing it” with prompts for details. solving engineering challenges. Additionally, what are the terms engi- This journaling frequency was selected to en- neers use when defining the components of their workflows? able the observation of a variety of workflow • Workflow process. Explore how information is sourced. What tools experiences while not being overwhelming are employed to use information and move through the workflow to participants. As is the case with all depth process? What human or non-human influences are most impactful? research, some engineers recorded more work- How is information shared? When and how is information stored? flow practices than others and some in greater How do engineers re-access information? What happens to informa- depth but all participated fully. tion when projects are completed? A one-hour post-journal Webcam interview • Role of IEEE among practicing engineers. How do practicing engi- was conducted with each practicing engineer, neers view and value IEEE? What types of experiences do they or have about a week after journals were completed and they had with IEEE? What opportunities are there to make IEEE more reviewed. During these one-on-one interviews, relevant in their everyday practices? Doyle’s moderator and the engineer together explored Doyle-noted observations, clarified Grounded in real behaviors attitudes and behaviors captured in the journal IEEE and Doyle Research carefully determined and monitored screening to understand drivers behind them and explored criteria to not only find practicing engineers in corporate environments the perceived relevance and usage of IEEE in the but those active in the design and research stages of project work. This engineer’s day-to-day workflow. mindful decision ensured that the behaviors observed, the pain points noted and the insights gained around practicing engineer workflow were Four emergent workstyles grounded in real, not claimed or recalled, behaviors. Doyle identified four emergent engineer work- From the start, Doyle Research executed the project fully online, to styles (within the original segment that IEEE be consistent in interactions while making it convenient for engineers to wanted to explore) that led to the development participate. The project’s data collection consisted of three components: of a target persona for corporate engineers, an Pre-mobile journal Webcam interview to confirm participant exciting and particularly useful surprise for www.quirks.com December 2016 // Quirk’s Marketing Research Review 27 IEEE. With a more thorough under- ously conducted mobile journals among standing of practicing engineers’ this particular audience. Lesleigh workflows, Doyle discovered numerous served as liaison and ambassador to inefficiencies and pain points, some IEEE’s product development team and of which have produced opportunities senior management, keeping IEEE en- for new IEEE products and a series of Continuous contact with author- gaged, passionate about the project and wireframes against which to test prod- ity. Commissioning Doyle Research well-informed about its progress and uct concepts. IEEE considers this study allowed IEEE to step back from the emergent learnings. to be one of its most impactful; the logistical management of the project Iterative spirit. A valuable part of insights are used every day to bring key and enabled the IEEE team to be more this longitudinal research effort was learning to various departments and to involved in the content of every activ- in applying research learning gained assist in product development. ity in the project, critical to obtaining to subsequent interviews and journal True collaboration doesn’t end when actionable insights. IEEE staff partici- follow-up, helping us dig deeper to the report is issued. At the close of the pated in weekly standing meetings with understand the “hows,” that is, the project, IEEE and Doyle examined the Doyle to keep the entire team updated specific steps, tools and compensating workflow of the project to identify the and moving forward. The IEEE provided behaviors practicing engineers use in attributes that made this collaborative quick feedback on recruiting tools, getting the projects they work on done. research effort so successful. guides, interviews and reports, having Collaboration. The IEEE team Flexibility. IEEE initially re- the authority to make decisions with- remained patient and collaborative quested focus groups with engineers out delay. The IEEE team members at each phase of the research to allow to explore the workflow topic, hop- observed nearly every interview and Doyle to synthesize the more than 45 ing to identify patterns in emergent debriefed with Doyle afterward to uti- hours of practicing engineer workflow discussion, but the team realized that lize the learning for each subsequent data (text, photos, audios and videos). the granularity of engineer practices interview. Finally, Doyle made tran- Doyle Research distilled the data for being sought required a more personal scripts of the mobile journals available insights, then translated those in- approach. IEEE’s team was open to a in real time so IEEE could log in and sights into actionable implications and newer methodology – mobile journals review practicing engineers’ raw text, recommendations for IEEE. The team – to more successfully answer their photo, audio and video responses when reviewed and refined the research find- research questions. most convenient to do so. ings together and jointly prepared for Trust. IEEE had to trust the profes- Project champion. Because she its exposure to and discussion among sionals they worked with at Doyle expertly spoke two “languages” – the larger product development team. when they were presented with a new “research” and “engineer” – IEEE’s methodology for collecting informa- internal research manager (Lesleigh) Used nearly daily tion. Doyle conducted demonstrations was autonomously able to authorize Every researcher’s worst nightmare is of the Webcam and mobile platforms many project decisions, which kept the that the work they do will end up on and involved IEEE in the interface with project moving forward as rapidly as a shelf somewhere, collecting dust. each method to build team confidence possible. This was especially effective This is not the case for the research in the methods used. because Doyle Research had not previ- project conducted for IEEE with Doyle Research. The study, Unveiling The Secret Life Of Practicing Engineers, WE SPECIALIZE IN FIELDING FOCUS STUDIES has been used nearly daily by the IN REMOTE LOCATIONS - EVEN IN THE MIDDLE OF... IEEE product development team. The learnings continue to be shared throughout the organization. Further, the principles of a successful partnership (flexibility, trust, continuous contact with authority, project champion, iterative spirit and collaboration) are engrained within the IEEE research and Doyle Research team cultures and will continue to be ap- FOCUS ON THE RESEARCH. WE’LL DO THE REST. plied in future projects together. Lesleigh Campanale is manager, IEEE corporate - strategic research, at IEEE, Piscataway, N.J. She can be reached at [email protected]. Carole Schmidt is vice president of Chicago-based Doyle Research Associates. She can be reached www.ﬁ eldwork.com • 800-863-4353 at [email protected].

28 Quirk’s Marketing Research Review // December 2016 www.quirks.com “The reports of my GHDWKDUHJUHDWO\ exaggerated.”

And we’re on top of it. &RPSOLDQW« with all TCPA & FCC cell phone rules. ,QWHOOLJHQW«projects handled by experienced researchers, not ‘project managers’. ,QGHSHQGHQW« not owned by a conglomerate or one of your competitors. 7UXVWHGfor over 40 years. 1HYHU2XWVRXUFHG«100% Stateside. ,+5 UHVHDUFKJURXS dĞůĞƉŚŽŶĞĂƚĂŽůůĞĐƚŝŽŶ DŝǆĞĚͲDŽĚĞ KŶůŝŶĞ ϴϬϬͲϮϱϰͲϬϬϳϲǁǁǁ͘/,ZͲƌĞƐĞĂƌĐŚ͘ĐŽŵ quirks.com/articles/2016/20161207.aspx

As a marketing researcher you may ••• qualitative research have conducted ethnographic research in the past to uncover insights about a consumer’s use of a product or service. While ethnography is the traditional Closer than ever term for this method, you may have heard this type of research referred Improving ethnography through the use of digital techniques Ato by other names such as consumer safaris or contextual observation. | By Amanda Ford However, at the time of your research engagement, you may have been limited to when or where the observation could take place, who or what you could observe or the length of time you could observe. As advancements in technology continue, researchers are exploring new digital techniques to enhance their ethnographic research. These digital techniques have the potential to change the way we think about and conduct snapshot ethnographic research. The term “ethnography” emerged in Amanda Ford looks at the array of technology-based tools available the 1920s as a word to describe the prac- for observing and learning about consumers. tice of systematically studying human cultures and behaviors by observing people in their natural setting for days,

30 Quirk’s Marketing Research Review // December 2016 www.quirks.com Real People. Real Time. Real Results.

Get access to over 8 million deeply-proﬁ led active survey respondents from more than 40 countries worldwide and hard-to-reach audiences that matter most to your business. Research Now delivers single-source, cross-device solutions with real-time reporting so you get the quality data you deserve for conﬁ dent business decisions.

ResearchNow.com

© 2016 Research Now Group, Inc. All rights reserved. weeks and sometimes years. tion that otherwise wouldn’t always be Today, in marketing research, possible due to time, budget, geo- ethnography is often used as an alter- graphic or even recruiting constraints. native to traditional face-to-face, in- Researchers can even communicate depth interviews. It is used to gather with the consumers in the moment insights for product and service devel- to gather insights that may not be opment and improvement initiatives. available out of context at a later point This observational research approach in time. Researchers can either be involves listening to and observing non-participant observers or become consumers in a natural setting for as involved in a way that encourages or little as an hour or up to several hours, steers conversation. depending on the nature of what the There are many benefits to incorpo- researcher is trying to observe. The rating digital techniques into your eth- technique can yield important insights nography. Below are the top benefits of into how consumers use and interact digitally-enhancing your ethnography with products and services – insights when compared to traditional ethno- that may be overlooked in a tradition- graphic practices for market research: al face-to-face interview. Ethnography Cost and time savings. Conducting is an effective way to uncover impor- traditional ethnography can be costly tant insights and latent consumer and time-consuming. Typically, there needs to drive business decisions or in- are costs to recruit and incentivize novation strategy. These latent needs respondents. Associated travel expenses are often difficult for respondents to can add up quickly too, particularly if articulate in traditional research. In the researcher must travel to multiple some cases, these needs may not have locations to conduct the ethnographic even been realized by the respondents research with a sample representative yet. Through observation, ethnography of the target market. By incorporating helps make these latent needs more these techniques into your research, pronounced by putting the respondent you can reduce or even eliminate travel in context of the product or service, and time expenditures. allowing the researcher to probe and No need to co-locate respondents explore the needs in more detail. or researchers. Likewise, incorporat- This article provides an overview of ing these digital techniques helps bring digital techniques that can be used to respondents and researchers from enhance your ethnographic research different geographic locations together and insights. Incorporating these digi- electronically. Online research can al- tal techniques may also address some of low researchers to access hard-to-reach the limitations of the use of traditional respondents and can bring together ethnography in market research. respondents for research in ways that may not be possible with traditional Variety of methods ethnography due to budget constraints Digitally-enhanced ethnography uses a or recruiting challenges. For example, variety of online research methods or while it would be difficult to recruit re- digital techniques to help collect data spondents who all shared a rare disease from respondents. Incorporating digi- to a focus group or in-person interview, tal techniques into your ethnographic the ability to recruit these respondents research enables the study of consum- from multiple locations and still bring ers of a product or service through them together online can be highly the use of computer-mediated social beneficial. By incorporating video, interaction or communication. This photos and other multimedia into the computer-mediated social interaction online discussion, the researcher gets a can include the use of smartphones virtual front-row seat to a respondent’s and Webcams as well as online diaries, experience with a product or service or forums and communities. their daily habits or experiences. The beauty of incorporating these Extended field observations. digital techniques into your ethno- While spending multiple hours or graphic research is that doing so makes days with respondents is typically not it possible to accompany consumers practical with in-person ethnography, in many different real-life situations digital techniques allow researchers to in order to aid in contextual observa- study a consumers’ habits or attitudes

32 Quirk’s Marketing Research Review // December 2016 www.quirks.com Ways to Incorporate Ethnography Benefi ts Drawbacks Best Uses Provides real-time contextual data; eliminates the need for memory recall; generates visual Respondent Use geo-location surveys; SMS texting or content (i.e., video and must have a Researching consumers in mobile cameras to collect real-time contextual Mobile pictures) that can be used smartphone with very specifi c location (e.g., information (e.g., asking respondents to Ethnography to illustrate fi ndings in Internet access patrons of a specifi c store text pictures of a grocery item or shelf when deliverables; and a mobile or regional coffee shop). shopping). allows observational camera. research, even when the research is conducted remotely. Online diaries can be used as a homework assignment to collect video, photographs or other media. Further, this allows the researcher Ability to conduct research Online Diary or to capture an everyday task or use of a product When studying a product over an extended period of Journal or service in real time. Encourage use of with an extended usage time; respondent can log photography and even video/Webcam entries cycle; researching low- in at their convenience; Takes time throughout the research for richer contextual incidence target audiences; provides researcher ability and money to insight. or conducting research to probe respondents recruit qualifi ed in which anonymity will Rather than relying only on respondent for further detail; allows respondents. encourage more candid commentary, ask respondent to also post observational research, feedback, i.e., sensitive a video or photo to help illustrate their even when the research is topics. Online Community comments and responses to researcher probes. conducted remotely. Encourage use of photography and even video/ Webcam entries throughout the research for richer contextual insight. ethnographically over an extended ity of your research subjects by reduc- enhance your ethnographic research. time period without interrupting their ing the need for respondents – or even Here are some of the most common daily life. Doing so allows researchers researchers and their subjects – to meet methodologies to incorporate into your to study a consumer’s full routine or face-to-face. This can foster more hon- ethnography (see chart), as well as usage cycle from start to finish, rather est and creative contributions – espe- their benefits and drawbacks. than only seeing a piece. Respondents cially advantageous when researching Mobile ethnography allows re- can typically log in to the online tool, sensitive topics such as feminine hy- searchers to elicit real-time thoughts, such as an online discussion board giene, obesity or incontinence. Instead feelings and attitudes through the or forum, to provide feedback asyn- of pictures or real names, respondents use of mobile technologies, such as a chronously at a time that works well can use avatars or user names to pre- smartphone. Today almost everyone for them. Extended dialogue can also serve anonymity. This allows for more carries around a phone, allowing result in greater creativity and better candid feedback on topics respondents access to respondents on-the-go, at thought-out contributions. In this may not otherwise feel comfortable home, at work or in-store. This access format, respondents may feel they can discussing with each other. provides insight into how consumers more freely express their feelings and shop or even how they use a product opinions than when speaking directly Benefi ts and drawbacks or service. Using mobile ethnography, to a researcher in person. With all the digital tools on the market consumers are asked to respond to Anonymity. These digital tech- today, you may be wondering which prompts, survey questions and polls niques also allow for increased anonym- digital method is the best method to with user-generated photo and video.

ONLINESAMPLE. ONLINEPANELS. ONLINERESEARCH.

ESEARCH.COM [email protected]

Since 1995, researchers have called on Esearch.com for their online panel needs Esearch.com, Inc. online fielding support for research www.esearch.com [email protected] 310.265.4608 www.quirks.com December 2016 // Quirk’s Marketing Research Review 33 Webcam interviewing can also be used pants who share common interests. most research, consider the follow- for richer, real-time contextual insight A similar form of online research, ing limitations: into the life of a consumer. often referred to as netnography, is One form of mobile ethnography a variation on online communities. • Be wary of extrapolating results gaining traction is the location-based According to Robert Kozinets, netnog- or findings to the general popula- survey, also known as a hyperlo- raphy is a qualitative research meth- tion unless you have been careful to cal survey or geo-intercept. When a od using immersive techniques that recruit a representative sample of user is in the vicinity of a location allow the researcher to enter the participants to your study. of interest, a mobile survey will be consumers’ online conversations • Because of the digital nature of available for your respondents to com- non-obtrusively. That is, this form of the research, remember that all plete. For example, if looking to con- ethnography uses observations in a participants must have access to the duct research with patrons of a coffee context not created by the marketing Internet and be technology-savvy in shop, using geo-targeting, respon- researcher.1 Instead, insights from order to take part in a digital eth- dents who are nearby are notified your target audience are extracted nography. It may be more difficult that a survey is available. Researchers from already-established communi- to recruit demographics that may can then obtain real-time, on-the-go ties, review sites and forums, with- not be as comfortable with the tech- feedback without respondents need- out any probing or additional input nology needed. Additionally, some ing to later rely on memory. from the researcher. populations may have difficulty us- Using online diaries or journals, ing a computer, such as in a medical researchers can gain deeper under- Depends on many factors study requiring participation from standing about consumers’ routines, While there are clear benefits to add- respondents with arthritis. In these habits or attitudes about a given prod- ing digital techniques to enhance your instances, this methodology may not uct or service. The researcher posts ethnographic research, deciding which be the best option. daily tasks or questions that must be techniques are best for your research • Likewise, some populations may answered by respondents using free- depends on many factors, including: not typically access the technology form open-end responses, pictures, the objectives; the product or service needed for a digital ethnography mobile uploads, Web site links, video/ being studied; budget; timeline; target as often as others, making engage- Webcam diaries and more. Many dif- audience; and even client preferences. ment challenging. For example, ferent forms of online diaries exist And while there are clear benefits, I construction workers are often that support desktops, laptops, tablets wouldn’t say this form of ethnogra- working outside or on job sites and even mobile capabilities. phy is superior to in-person research. without access to a computer or Using the online tool, a modera- Instead, it’s often best to combine Internet for many hours at a time. tor can observe and review the diary traditional in-person research, such Before deciding on your research entries from a remote location while as in-depth interviews and in-person methodology, think about who collecting the data and artifacts from observation, with these digital tech- you’d like to involve in the research the respondent. The moderator can niques. For example: and if they typically access a com- probe to gather additional detail from puter often enough to participate the respondent when needed. • Online communities or diary en- as much as is required by the study. In an online community, par- tries can be a great tool to provide ticipants are recruited to an online prompts and prepare respondents Consider all beneﬁ ts and forum or bulletin board to discuss a for in-depth interviews or focus limitations product, service, shared interest or group discussions. As with any research method, research- experience. Just as in online diaries, • Online diaries can be used as a ers should consider all the benefits and respondents are questioned by a homework assignment prior to limitations when deciding if digitally- moderator. The researcher facilitates in-person interviews to prepare enhanced ethnography is right for and prompts discussion through the moderator with key follow-up their research. Employed properly, the posting of probing questions. questions. these digital techniques can be creative Ethnographic techniques can be • Photos or video submitted during and effective research tools to capture incorporated by encouraging sharing mobile ethnographies can help illus- latent consumer needs that can be used of concept images, videos, Webcam trate findings in deliverables. to further drive innovation and impor- entries, etc., while the researcher • Online diaries or communities can tant business decisions. observes remotely. To avoid bias from be used to give greater context to other respondents, conversation can the use of a product or service that Amanda Ford is a project manager at Applied Marketing Science Inc., a be closed so only the moderator can happens over an extended period of Waltham, Mass., research firm. She can be see respondent posts or kept open time or in multiple phases (e.g., an reached at [email protected]. where respondents can interact, ex- interior painting project). change ideas, question one another or REFERENCES brainstorm together. Participating in Finally, while these digital tech- 1 Kozinets, Robert V. (2002), “The ﬁ eld behind the screen: using netnography for marketing open online communities tends to cre- niques certainly can benefit and research in online communities,” Journal of ate a positive experience for partici- enhance ethnographic research, like Marketing Research, 39 (February), 61-72. 34 Quirk’s Marketing Research Review // December 2016 www.quirks.com

••• qualitative research Into the wild Conducting research in the purchase environment

| By Kelly Heatly and Jill Matthews

snapshot Understanding buyer behavior; exploring purchase motivations; evaluating product concepts. Ideally, meeting these research objectives involves observing and talking to consumers within the purchase environment – in the moment, on the scene. The authors explore How does a brand perform at point of purchase, in its retail habitat? Marketers and strategies for how to researchers alike have become accustomed to answering this question in a structured setting, away from the purchase environment, such as a research facility, online discus- conduct, and get the Usion board, via Webcam or by phone. With widely-used mobile technology at hand, a most out of, on-site good dose of know-how and more than an ounce of courage, qualitative researchers can step out of the comfortable facility and into the wild with consumers, where their reac- research. tions, behaviors and attitudes count most. This article focuses on when to take qualitative research into the wild and how to approach the overall design. Into-the-wild research, herein referred to as in situ research – meaning, on-site research – is conducted specifically within the purchase environment, where products and services are selected, experienced and/or purchased by consumers, excluding online or in-home environments. In situ research includes shop-along interviews, small-group discussions and observational research led by a moderator. In situ research can also capture consumer behavior when the moderator is not present, via mobile technology tools.

See ﬁ rsthand In situ research has a distinct advantage over other research methodologies in that it mirrors real-life variables and influences in the environment: staff interaction, visual merchandising, sensory components, store traffic and the presence of other shoppers. Additionally, depending on the category, in situ research provides an opportunity to see firsthand how shopping companions, such as kids or partners, influence the shopping and purchase

quirks.com/articles/2016/20161209.aspx

36 Quirk’s Marketing Research Review // December 2016 www.quirks.com Hungry for more yet?

Concept Testing Product Testing Iterative Development Process Packaging Performance Testing Market & Customer Segmentation Competitive Brand Image Strategy Menu Optimization Ingredient Modification/ Degradation/Improvement Unit Remodel Evaluation Menu Labeling Compliance Auditing Price Elasticity & Optimization Test Market/National Launch ATU & BRS )URPLWVLQFHSWLRQ5HVWDXUDQW5HVHDUFK$VVRFLDWHVKDVEHHQIRFXVHGRQUHVHDUFK IRUWKHUHVWDXUDQWDQGKRVSLWDOLW\LQGXVWULHVLQFOXGLQJWKHIRRGVHUYLFHVXSSOLHU JURFHU\DQGKRPHPHDOUHSODFHPHQWVHFWRUV:LWKPRUHWKDQ\HDUVH[SHULHQFH DQGWKRXVDQGVRISURMHFWV55$¶VNQRZOHGJHLVXQPDWFKHG)RU\RXUQH[WSURMHFW FDOOWKHUHVHDUFKHUVZKROLYHDQGEUHDWKH\RXULQGXVWU\GD\LQDQGGD\RXW :H¶UH5HVWDXUDQW5HVHDUFK$VVRFLDWHVDQGIRRGLVRXURQO\ EXVLQHVV

Foodservice Research Experts 714-368-1890 [email protected] decisions. This approach helps clients “real” consumer preferences. • advertising research; understand what targeted consumers When deciding to go in situ, • extended product usage or usability see, hear, smell, touch and feel in the researchers should think about the tests; actual environment. following: • taste tests for packaged food items; Overall, in situ research is most • studies exploring a broad category appropriate when brands need to gain • Are research objectives directly re- of products or topics not found in a insights at the point of purchase. As lated to consumer choice of products single environment; a rule of thumb, if a brand, product and services in a retail setting? • when a large sample size is required; or service cannot be easily or logically • How and where does the consumer • when access to the purchase environ- separated from its environment, then interact with the product at point ment is restrictive; in situ research is the ideal approach. of purchase? • when a large client team must be If research objectives involve evalu- • Can the product or service experi- present. ating consumer packaged goods or other ence be replicated in a focus group tangible products, then there is inher- facility? Extra bonus: Conducting research ent risk in gathering consumer insights • Can you feasibly conduct the re- in the actual purchase environment outside of the purchase environment. search in the purchase environment, often reveals insights about consum- How authentic are the findings? For even if inconvenient or challenging? er behavior and environmental ele- example, consider the consequences ments beyond the study objectives, a of evaluating a new package design in Following is a set of guidelines for nice value-add! a traditional facility when, in reality, determining whether to take studies the product will always be observed on into the wild or into a different setting. Approaches for taking research into a shelf in a grocery store among the the wild competitive set of products. Consider going into the wild for: Broadly, we categorize in situ research If the study is focused on a multi- into studies where the moderator is faceted service experience such as a • studies that seek to understand the on-site and studies where the modera- restaurant or entertainment venue, shopper purchase path; tor is online, behind-the-scenes in then key elements and influences are • studies that explore the consum- order to make the study successful. very likely to be missed if talking to er/shopper experience in a retail Moderator on-site: These stud- consumers outside of the environ- setting; ies include interviews, focus groups, ment. Plus, behavior, attitudes and • store layout and visual merchan- shop-alongs or other methodologies perceptions are based largely on recall dising tests; where the moderator is in-person of past experiences without the stim- • product concept, packaging and shelf with the respondent(s) in the pur- uli of the actual environment present. design tests, depending on scope; chase environment. For example, tasting new menu items • taste tests for food and beverages Moderator online: The rapid without the restaurant ambiance, served in restaurants. growth of mobile qualitative research, aroma, music and presentation of the with smartphone usage and platforms meal on plates served by wait staff Consider another method for: to support this relatively new industry, may or may not accurately reflect has resulted in a huge opportunity to gain insights in situ with the moderator leading the project virtually.

Moderator on-site: In-person with respondents In situ studies where the moderator conducts research on-site generally allow for greater depth of discussion with respondents, allowing for ample opportunities to observe behavior and dig deep in the moment. In situ research with a moderator on-site has several key advantages:

• The moderator can ask probing follow-up questions to clearly understand the respondent’s point of view. has signiﬁcantly increased • Behavior and decisions are made in our reporting productivity the actual purchase environment not - a happy user based on memory/recall or on a simu- lated or mocked-up representation. (808)721-7530 USA; metricstudios.com • The moderator can observe the

38 Quirk’s Marketing Research Review // December 2016 www.quirks.com respondent in the environment along moderator outside a traditional facil- This method can be an effective way to with external influences present in ity. Recruiting instructions should control budget by eliminating recruit- the overall environment. clearly state where to meet (store ing costs, especially if respondents are • The moderator can control the re- address and specific meeting spot), difficult to recruit (i.e., attendees at search flow and structure, ensuring what to expect on-site and how the a music festival). The trade-off is the all research objectives are met. incentive will be paid. inability to target specific segments of Intercept-recruiting. Recruiting consumers based on specific criteria Study design. Designing an in situ respondents on-site at the time of re- (i.e., demographics, brand loyalty). study where the moderator is on-site search creates the most natural setting Consider pre-screening upon approach requires meticulous planning. Plan by talking to authentic consumers who for elements such as product usage, the details: In what type of environ- are truly “in the wild” and likely new demographics or store visitation, using ment will you conduct the study? In to research participation. Customers caution not to dishearten a customer which markets? What retail channels are approached before, during or fol- who does not qualify. In general, if make sense to meet objectives? How lowing a purchase or brand experience. research objectives do not require in- will the schedule run considering length of interviews and store traffic patterns? What methodology works best – individual depth interviews or small groups? What is the best way to SAVE 30% recruit respondents and boost show EXCHANGE RATE ADVANTAGE rate? How will you capture findings? Be creative and flexible; develop a plan that accommodates the specific purchase environment while meeting research objectives! Recruiting respondents. Like any study, in situ respondents should represent target consumers. Screening questions must be thoughtfully de- We signed to ensure the desired respondents participate in the research. Beyond demographic qualifications, consider screening for retail visit frequency, competitive set loyalty and hear category or brand attitudes. Ensure that respondents are willing to participate in a study at a retail setting, which is typically not a deterrent. There are two recruiting options for in situ research: traditional pre-recruit- voices ing to the purchase environment (store, restaurant, venue) and intercept-recruiting in the purchase environment. Pre-recruiting. With this approach, respondents are recruited in advance of the discussion, similar to recruiting for studies in traditional Crazy for telephone market research facilities. Respondents meet the mod- for over 25 years! erator at a specific location in the test environment such as a grocery store, restaurant, health clinic or music festival. The research discussion takes place in a single location or multiple locations such as a client store plus a nearby competitor store. MARKET RESEARCH Choose your recruiting partner carefully, as the recruiter must not only find targeted respondents but CALL US: 1.800.743.6443 | TELEPOLL.NET also be detail-oriented in communicat- ing logistics associated with meeting a www.quirks.com December 2016 // Quirk’s Marketing Research Review 39 depth discussion and can be conducted ate without disturbing the conver- bonus: the customers appreciated be- quickly, such as a taste test, then inter- sation or making respondents feel ing asked to provide their opinions, cept recruiting works well. uncomfortable. reinforcing brand loyalty. In field. Before conducting an in • Attitude is key. You have to go situ study, the moderator should think into in situ research knowing that Moderator online: Mobile tools in the through all elements including the flow things could likely happen beyond environment of the interview on-site; what to wear your control. Have a backup plan With 72 percent of the U.S. population and carry; how to present stimuli; how and remain calm! owning a smartphone (Pew Research to capture notes and audio/video; and Center 2015), there is significant op- how to involve the client. Case study: Family entertainment portunity to capture shoppers’ impres- Because a “live” environment center maps guests’ “fun” journey sions and purchases while already includes many variables and moving A family entertainment center in-store on shopping trips, directly parts, the moderator should always company wanted to better understand from their points of view. have a backup plan. Examples include how current and competitors’ guests By leveraging mobile platform backup respondents (over-recruit), perceive the brand experience includ- partners, you can tap into a panel of alternative locations and fluid meth- ing attractions, value proposition, consumers who have opted in to be odologies or approaches. If something ambiance, food/beverage offerings potential respondents. Each panel unexpected happens on-site – and it and service. Respondents were pre- member has a special mobile app will – then having a Plan B keeps the recruited for the interviews – 10 cen- loaded on his or her phone, ready study moving in a successful direction. ters in four different markets – and for a potential study. Some mobile Ground rules and considerations: invited to bring anyone with whom platforms work best for one-time they would normally visit a family surveys, while other platforms shine • Strategically choose locations that entertainment center, typical of an at documenting an entire experience represent the company or broader actual visit. The 60-minute interview or a series of purchases. Matching the market with regard to customer pro- included a pre-work assignment and right platform based on study objec- file, traffic level and layout/design. time spent with and without the tives for desired output is critical • If the interview will be conducted moderator. Respondents received a when determining methodology. standing or walking, screen for the cash incentive at the conclusion of the Mobile qualitative research has respondent’s willingness and ability interview. The moderator recorded several key advantages. It: to participate or plan for alternate notes, photos and videos from the in- accommodations. terview for a final presentation to the • provides feedback in the moment • Consider interviewing two or three client, rich with new insights. while on an actual store visit (not customers who are shopping or visit- scheduled); ing together and who typically do so Case study: Fast-casual restaurant • allows quick turnaround from survey (i.e., spouses, friends). While the dy- tests new menu board on-site launch to data collection; namics of the dyad or triad can yield A fast-casual restaurant wanted • enables a larger, more cost-efficient rich insights, be prepared to allocate to update its menu board to achieve sample size than in-person inter- more time for the interview and pay a modern, streamlined design that views; all equally. showcased more items while speed- • draws from a nationally represen- • In advance of the in-field date, the ing up the order process. The new tative or targeted geographic area moderator should attempt to walk menu board was installed in the store quickly; through the environment at the same and compared alongside the current • eases the challenge of finding quali- time as the scheduled interviews to board. Customers were approached fied respondents for low-incidence get a sense of store layout, customer upon entry to the restaurant and categories; and traffic and presence of employees. invited to participate in a 10-minute • enables respondents to answer Capturing observations during survey in return for an instantly- anonymously, not face-to-face – ideal these advance walk-throughs is also redeemable gift card. Each respon- for sensitive topics. beneficial to the client team, both to dent completed a ratings question- set expectations up front and to gain naire followed by a brief qualitative A major downside to using a mobile additional insights. interview to understand ratings and qualitative approach is the limited • The moderator and research team elicit ideas for menu board enhance- opportunity ask follow-up, probing should identify themselves as inde- ments. Time spent ordering was questions to better understand the pendent researchers to encourage recorded for each respondent from respondent’s feedback. candor. start of approach to menu to placing Recruiting respondents. Like • Develop a clear plan for client an order. In-store elements such as other studies, the goal is to recruit involvement or participation. Since waiting in line, lighting, other store respondents that represent the target the environment is vastly different signage, loud music and involvement consumer. Unlike in-person studies, from a focus group facility viewing of the cashier in the ordering process recruiting for a mobile study requires room, additional planning must be were crucial to understanding how extra care in screening in order to taken to involve clients as appropri- the new menu board worked. Added validate qualifications of an unseen re-

40 Quirk’s Marketing Research Review // December 2016 www.quirks.com spondent. Mobile in situ studies require of insights and boost up the sample each respondent headed straight specialized recruiting by a partner ex- size. A hybrid on-site/online approach to the aisle to complete the mobile perienced in recruiting for mobile qual allows the moderator to engage respon- survey. All surveys were completed studies. Many partners have panels of dents in deep in-person discussions within a few days. Insights were consumers equipped with the proper combined with added context provided instrumental to the client, providing smartphone technology and proficiency by a larger sample of mobile respon- direction on shelf set merchandising, in using it for this type of study. dents focused on key areas. Consider packaging design, brand perceptions In field. Once recruited into the conducting the mobile qual phase first and product elements. Additionally, study, respondents answer questions and then cherry-picking the “best” the client learned about regional dif- during their shopping or visit experi- respondents for the second in-person ferences that will help them in their ence using their own mobile device. phase, as appropriate. sales story to the retailer. Their responses are uploaded electronically and the researcher can review Case study: CPG brand explores Step into the wild responses, including photos and videos, in-aisle behavior In situ research is not a new concept; from a designated portal. A private company that manufac- it is simply underutilized by many Ground rules and considerations: tures a low-incidence packaged food researchers who have never ventured product wanted to understand how out into the wild or who lack the • The research team should carefully category shoppers make decisions experience or willingness to try it. In design the study and test the app sev- in-aisle. We partnered with a mobile situ research is just one methodology, eral times to ensure the logic follows survey provider and easily sourced conducive to being a part of a hybrid the desired objectives. 50 shoppers from all over the U.S. to approach required to meet objectives. • Consider multiple types of survey understand their reactions during As qualitative research evolves with questions to gain a range of insights real-time shopping visits. the fast growth of mobile technology, and feedback. Examples include How it worked: The platform uses the opportunity to take research into closed-end, multiple-choice or yes/no geolocation to identify potential the purchase environment becomes questions; open-end questions with respondents who may be in the right easier, more standard and an ideal short responses (very few will type a place at the right time. When panel approach in many cases. The purchase paragraph from a smartphone when members entered one of the specified environment awaits, so step into the shopping); and photos and videos. retail locations during the span of wild and enjoy the adventure! Varying the types of questions will the study, they received push notifi- also keep respondents engaged in the cations inviting them to participate. Kelly Heatly is president of Heatly Custom Research LLC, Dallas. She can be survey to prevent burnout. Upon opening the app, each panel reached at 214-537-1464 or at kelly@ • Include a survey question ask- member was screened for validation heatlycustomresearch.com. Jill Matthews ing respondents to take a selfie of of store location, intent to purchase is president of Bright Cactus LLC, a themselves with the products they the category of interest (masked in a Dallas research firm. She can be reached intend to purchase. This helps to list of several categories) and other at 214-886-7799 or at jill.matthews@ personalize respondent feedback, questions related to shopping habits brightcactus.com. shows the face of the brand’s con- and demographics. Once qualified, sumer and validates each respondent’s stated purchase. NO MATTER WHERE YOUR CLIENT WANTS A FOCUS GROUP, Insights analysis. Upon comple- YOU’LL THANK HEAVEN FOR OUR ANYWHERE TEAM. tion of data collection, the research team will have a mountain of data to analyze. With a mix of closed- and open-end questions, along with photos and videos, analysis of insights can become a daunting process often experienced with other online studies, depending on project scope. While the time in field may be relatively quick, the research team must FOCUS ON THE RESEARCH. WE’LL DO THE REST. set reasonable expectations with regard to data analysis and the time required to deliver an insightful and actionable report. Think “and” not “only.” A mobile in situ approach works well as a supplement to in-person shop-along inter- www.ﬁ eldwork.com • 800-863-4353 views in order to gain further breadth www.quirks.com December 2016 // Quirk’s Marketing Research Review 41 ••• health care research Testing, testing Study looks at the future of clinical trials in China

| By Cliff Echols

snapshot Interest in China has always been high, especially in biopharmaceuticals, but companies in a variety of market sectors aimed at drug and medical device development are drawn to China for the opportunities represented by its steady growth in interna- A marketing firm tional clinical trials. Because market research designed to help companies understand turned to an industry and profit from the Chinese clinical trial industry is in demand, it was a natural topic of interest for an ongoing research partnership between Applied Clinical Trials, a peer- journal to find Ireviewed magazine, and SCORR Marketing. respondents for its The China Clinical Trials Survey Report 2015 was undertaken to gather input regarding the size, strength and future of clinical trials conducted by non-Chinese surveys on clinical companies in China. To address this question accurately, the first hurdle was to trials in China. qualify a body of survey respondents who would be in a position to influence or at least to know their companies’ intentions regarding current and future participation in Chinese clinical studies. By the nature of its content, it can be assumed that virtually every reader of Applied Clinical Trials holds some position of interest or authority in conducting clinical research. So solely by virtue of the distribution list – subscribers to the magazine – the survey was able to take a significant step forward in data validation and integrity. By beginning the survey with questions to determine the respondents’ positions relative to decision-making regarding their companies’ participation in clinical trials in China, we were able to establish a respondent base well-qualified to provide valid answers. The final panel included respondents from international pharma companies; contract research organizations; academic institutions; service providers, consultancies and laboratories with positions in R&D; clinical operations; business development; corporate management; regulatory affairs; quality assurance; strategy; planning and medical affairs.

quirks.com/articles/2016/20161210.aspx

42 Quirk’s Marketing Research Review // December 2016 www.quirks.com BRIGHT MINDS WANTED

LEARN LIKE A SPARTAN

MASTER OF SCIENCE IN MARKETING RESEARCH

Advance your career and open new doors in a fast-growing field with MSU’s Master of Science in Marketing Research. Only the Broad School offersboth full-time and online MSMR programs to fit your schedule. And both offer the same courses, faculty and rigorous academic standards. Choose the one that fits your career and your life.

đƫ *0!. 0ƫ3%0$ƫ(! !./ƫ%*ƫ).'!0%*#ƫ.!/!. $Čƫ%* (1 %*#ƫ/!*%+.ġ(!2!(ƫ!4! 10%2!/ đƫ.0% %,0!ƫ%*ƫ.!(ġ3+.( ƫ).'!0%*#ƫ.!/!. $ƫ* ƫ +*/1(0%*#ƫ,.+&! 0/ đƫ! +)!ƫ,.0ƫ+"ƫ*ƫ%* 1/0.5ƫ3%0$ƫ&+ƫ*!! /ƫ"+.! /0! ƫ0+ƫ#.+3ƫăĂƫ,!. !*0ƫ0$.+1#$ƫĂĀĂĂ

To learn more, email [email protected], or visit http://marketing.broad.msu.edu/mr/ Asked the right questions Steadily migrating to Asia will cause an unavoidable decline in Once we were confident that we had Although North America and Western activity in traditional clinical trial a valid audience, the next step in Europe remain the predominant sites, however: 51 percent forecast a designing this survey was to make regions for clinical trials, studies drop in Western Europe, 43 percent sure we asked the right questions are steadily migrating to Asia at the in North America and 19 percent in to support our thesis, in this case: expense of those areas. A total of 41 Australia/New Zealand. “The number of clinical trials being percent of the respondents reported The migration of clinical research conducted in China by non-Chinese they currently conduct clinical trials from developed to developing nations companies is growing.” By testing the in China and 33 percent of all respon- has been going on for some time, preferences and perceptions of those dents say they have increased the with the reasons most frequently conducting or considering trials in number of trials enrolled in China cited being large native subject China alongside the facts of their in the past two years. The reasons populations, low operating costs and participation, we hoped to achieve cited for increasing their presence increasingly stable testing infrastruc- an overall survey response with more parallel those for working in China tures. As this survey shows, although depth and nuance than could be in the first place: the country’s large the large pool of patients is a key mo- achieved by mere statistics. pool of patients (mentioned by 71 tivation, nearly two-thirds of those In crafting the questions and the percent) and its sizable and growing planning to increase the number of survey design, one key consideration pharmaceutical market (65 percent). trials they conduct in China are do- was the length of interaction (LOI). Interestingly, only 6 percent attribut- ing so also because of China’s large With little or no incentive such as ed their decision to hold more trials and growing market opportunities. a gift or monetary reward, respon- in China to lower costs. As companies working in China dents will only tolerate a relatively For the respondents whose overcome language barriers, lo- short survey with a limited LOI. As companies increased the number of gistics and supply issues and as no incentive was offered for this trials in China, some business and China itself addresses its lack of research, we created a survey with job segments were more likely to sufficiently-trained clinicians, the multiple-choice and ranking ques- view China’s large patient pool as number of clinical trials, in China tions that could be answered rela- of primary importance: 88 percent and other developing countries can tively quickly without a lot of critical who work at pharma companies and be expected to keep rising. thinking. Once the survey questions 86 percent in R&D see population as were loaded into our online survey the major driver for the increase. Detail and nuance software, we asked a few people to Companies that conducted research An online blinded survey such as take it blindly, just to make sure that in China were twice as likely to work the China Clinical Trials Survey the survey was not too long. Someone with a Chinese partner as have their Report can yield valuable market- reading the questions for the first own infrastructure. ing information but it’s only one time was expected to respond like a For companies that had not in- tool in the market research toolbox. true survey respondent. Using this creased the number of trials conduct- A survey with a larger number of information, the China Clinical Trials ed there in the past two years, the qualified respondents made possible Survey was designed to be completed two most common reasons cited were by an incentive program may yield in about 10 minutes. concerns over quality (27 percent) more accurate results; a series of In the end, we narrowed the and delays in study start (24 per- one-to-one interviews or multiple scope of the survey to address these cent). Respondents from companies focus group sessions will almost key topics: headquartered in the U.S. were more certainly provide greater detail and likely to name quality as a reason for nuance to the numbers. • how many companies conduct tri- not increasing clinical trials and less However, both of these latter als in China and why; likely to blame study start delays. techniques are potentially quite • therapeutic areas most likely to be Language barriers, logistics and expensive and time-consuming de- the focus of trials in China; supply difficulties, as well as lack of pending on the market and research • the impact of Chinese regulations sufficiently-trained clinicians, were being considered. By having an alli- to combat corruption and align other reasons making China less at- ance with a respected media chan- procedures with good clinical tractive for clinical trials. nel proving a qualified respondent practices; base, researchers can fairly quickly • whether companies conducting tri- Unavoidable decline craft a survey to yield accurate, als in China prefer to partner with Global clinical trials will inevita- actionable information on a wide a Chinese company or establish bly increase in China and other variety of questions. their own presence; and developing markets as 68 percent • regions that will see more clinical of respondents forecast growth in Cliff Echols is market intelligence director at SCORR Marketing, a Kearney, trials in five years. China, 51 percent in India and 49 Neb., marketing and communications percent in both Latin America and firm. He can be reached at cliff@ other Asian countries. This growth scorrmarketing.com.

44 Quirk’s Marketing Research Review // December 2016 www.quirks.com

••• shopper insights As simple as A-B-C 3 steps to improve your POS ROI in Asia

| By Yeeli Lee

snapshot While the retail landscape in Asia varies vastly, for most food categories the store floor remains a vital battleground, commanding more than 95 percent of sales. In this article, we will share three steps to help you improve your point-of-sale (POS) return The author offers tips on investment (ROI). on understanding Every year, our firm pre-tests hundreds of new products and packaging systems pri- or to their introduction in the market. As we continue to emphasize the importance of Asian food shoppers’ Wtesting in context (replicating the test environment as closely to reality as possible), path to purchase we also encourage our clients to think more holistically about the shopper and store. Across Asia, categories and retailers, we are now beginning to see more and more and maximizing the holistic research centered on understanding the shoppers’ pre-store premeditation impact of point-of-sale mind-set and their behavior throughout their path to purchase including their engagement with various in-store touchpoints (packaging and POS elements such as promo- materials. tion floor displays, beauty advisors, etc.).

Step 1: Know your shopper Set yourself up for success by first knowing your shopper. Even within the same store context, we have observed different shopper mind-sets and behaviors at different in- store touchpoints. In our in-store research using mobile eye-tracking in China, we have found that less than 10 percent of POS materials are seen the Chinese shoppers. Consistent with what we observe in other countries, Chinese shoppers rely on heuristics (cognitive shortcuts also known as System 1 thinking, as made famous by Thinking, Fast and Slow author Daniel Kahneman) to rapidly select and to de-select which in-store information bombarding them is worth engaging. This process happens subconsciously and automatically. Shoppers heading to the secondary locations with promotion displays subconsciously

quirks.com/articles/2016/20161211.aspx

46 Quirk’s Marketing Research Review // December 2016 www.quirks.com % % % % " # " # $ % $ % && % % % % ''

! " #$% & ' ""

( ) *+ , " #$% !-- . / , ' 01 *23423

5 622788"8"

expect promotions and price cuts. ated with colors and shapes. Marketers ment and not distract from the “star” They also tend to shop more rapidly can significantly improve their POS in store – the product itself. than shoppers at the main shelves. If efforts by keeping in mind unique 1 foot: Close the sale. For China, you design a POS system that is more structural designs can significantly we have often asked questions on complex, with long descriptive mes- improve visibility. Chinese-only versus bilingual messag- saging explaining product benefits, Contrast can also be created with ing on packaging and POS materials. or which is designed to allow shop- the help of a repetitive element. In an Our studies have shown that Chinese pers to compare products and to drive example taken in the Philippines at a shoppers notice Chinese text first and trade-up or trade-across, our experi- wholesale supermarket, Ariel applied tend to only register Chinese brands ence has shown that the results will a Lego effect to a display to effectively and messaging. If there is limited real nearly always be disappointing. disrupt the shopper’s visual path in the estate on the POS vehicle, give priority When you know your shoppers’ mind- laundry detergent section. for the Chinese messages, as those will set and decision-making priorities for Successful POS materials disrupt have the biggest impact on sales. your category, for that in-store touch- and catch the attention of the shopper When done poorly, the POS elements point, you will be able to ensure the in- when she is moving down the aisle. We can have a number of negative impacts. terplay between your packaging and POS have seen examples of best-in-class POS We have seen example after example materials can drive incremental sales. materials that significantly improve where the POS reduces the brand’s in- the visibility and conversion to sales store visibility and, in some cases, sales. Step 2: Have a picture of success for for brands, even though they were not As a simple tip, design the POS with the each store context noticed by the shopper. Unlike packag- store context in mind. When done well, Do you have a clear picture of suc- ing, where the principle is “unseen is we have seen sales uplift ranging from cess for your POS materials? We use unsold,” POS materials can still have an 10 percent to 200 percent! a proprietary 10-6-3-1 framework impact when they are not seen. that replicates the shoppers’ path to 3 feet: Less is more; connect emo- Step 3: Track-adapt-scale purchase to help our clients develop tionally. Too often, design briefs are Brands should have a POS perfor- their POS picture of success strategy. excerpts from brand positioning state- mance-tracking dashboard to enable Even though POS is considered a ments or advertising efforts focused on repeatable and scalable designs. We tactical investment in most cases, the communication. It is time to change have seen a brand that systematically cumulative cost adds up. Every brand how we approach POS investment from develops, tracks, adapts and scales its should have clear understanding of “brand forward” to “store back” and POS material strategy over the course what POS vehicle, and what messag- plan with the fast-thinking System 1 of four cycles, successfully developing ing, will most effectively drive brand shoppers’ shopping behavior in mind. an internal best-practice manual that equity versus sales. One confectionary Our experience tells us there is too clearly outlines what POS vehicle works client based in China shared with us much clutter on many of the POS sys- for what retail context and the type of that the brand and trade marketing tems across Asia today. According to our messaging that delivers the most brand teams change the POS materials at the Asia POS database, it is not uncommon equity versus sales impact. main retail chains every two weeks to have as many as 12 design elements despite having no clear knowledge on on a POS system. Eye-tracking reveals A number of tools whether they are working. that only four elements are seen and Companies have a number of research 10 feet: Go and play in the traffic. fewer are processed, understood and tools at their disposal, from pre-launch Often, a great deal of POS investment registered during rapid, autopilot shop- behavior-based qualitative and quan- is wasted. More likely than not, it is ping. When the message is complex or titative approaches to using mobile a result of poor placement. We com- overly technical or conceptual, it is de- eye-tracking (to measure shelf break- pleted a series of in-store studies in the selected by the fast-thinking shoppers. through, shopper engagement, etc.), Philippines for an impulse-category Marketers need to bear in mind sales metrics (category sales, brand client, where there were up to 20 pos- one very important guideline: keep it purchase) and classical metrics (brand sible locations for the client to put the simple, via a compelling image and no equity, shoppers’ claimed ease of shop- product and POS materials. Of these 20 more than two quick messages. POS ping) to help them sell-in a new mer- locations, only five garnered more than should be used in tandem with pack- chandising or shelving system to the 10 percent of store traffic. As a basic aging, with somewhat different roles retailers and develop a win-win to drive rule, it is important for the marketer in the shopping process. Packaging category growth. Armed with a drive to know where these higher-traffic is the extension of the product, to understand the consumers and their locations in the store are and invest in relatively more factual and rational path to purchase in each of their mar- POS materials that create visibility and in its nature. As shoppers make the kets, they can ensure that their brands attention in those aisles. final purchase decision, they seek key stand out on the battleground. 6 feet: Use structures to catch, information and assurance on-pack, surprise and delight. We have often before putting the packaging in their Yeeli Lee is vice president and managing director in the Singapore office of shared with our clients the idea that basket. POS should deliver an emo- research company PRS INVIVO. She can be visibility is a function of contrast. tional connection, driving awareness reached at [email protected]. Contrast is something that can be cre- and engagement. It should comple-

48 Quirk’s Marketing Research Review // December 2016 www.quirks.com

ware and services firm for retailers and India has associated with Sanjeev Names of Note manufacturers, has appointed Adrian Kotnala as media mentor. Kotnala will Sosa as senior vice mentor the firm on president, analyt- its media initiatives. ics, Americas for its insights business. n Directions Research, Cincinnati, has In Memoriam… n In New York, named three new insight and strat- owners: Jeff Hunter, n Lawrence Gibson, former head of egy consultancy vice president, client marketing research for Minneapolis- Firefish has hired service – healthcare Hunter based food company General Mills, Anita Idnani as Idnani division; Aaron died in October at age 89. Gibson research director Gulley, senior also served on the board of directors and Stefanie Lai account executive; for the American Marketing Association as senior research and Dan Argo, vice and authored a book on marketing executive. president of IT and research, Not Just Numbers, which was compliance, bring- published in November. n Analytics and in- ing the ownership sights firm Blueocean team to 39 mem- Market Intelligence, bers. Separately, Gulley n Steve Aukers has joined London- Seattle, has appoint- Lai based video analytics firm Big Sofa as ed Anil Damodaran president and CEO, North America. as assistant vice president for its LiNK solution team. LiNK is the company’s n Digital agency Razorfish, New York, market research, data integration and has hired Kevin Mercurio as director of reporting technology. data science for its COSMOS platform, a new position. n CSM Research, Marietta, Ga., has hired Christine Suchyna as vice president of n Montreal-based research and audi- sales and marketing. Argo Hoops ence solutions firm iPerceptions has appointed Martin Le Sauteur as CEO. n Germany-based the firm named Steve Hoops to its research firm PSYMA business intelligence group as a senior n Melissa Baker, CEO Kantar Public has appointed programmer. – Africa and Middle East, and Surya Av, Richard Habis as CEO Kantar Public – India and South Asia, global health care n E-mail marketing software company have been appointed as co-chairs of the account director for Emma, Nashville, Tenn., has hired Jeff newly-launched Development Practice its global health care Middlesworth as chief product officer. for Kantar Public, London. practice. Habis n Online panel company Gazelle- n Dan Hess has joined comScore, n Complete Research Connection, Columbus, GoSample, New York, has appointed Jeff Reston, Va., as head of digital audience Ohio, has promoted Dina Hartman- Goldman and Stacey Weber as vice and advertising products. Wallace to facility manager. president. Goldman will lead the data management group, while Weber’s pri- n Symphony EYC, a California-based soft- n Online sampling firm Innovate, Los mary focus will be in the growth of the Angeles, has hired Michael Krameisen Go-Sample business from a panel opera- and Erin Fredericks as senior directions and a client services perspective. tor of business development and Josh Brezner as director of user experience. n Philadelphia-based predictive mar- quirks.com/articles/2016/20161212.aspx keting firm MRP has appointed Joe n India-based research agency MRSS Smolarski as senior vice president,

50 Quirk’s Marketing Research Review // December 2016 www.quirks.com sales operations. joined as graduate research executives firm GlobaLexicon, London, has expanded as part of the firm’s graduate program. its internship program. The company n Chicago-based researcher Shapiro+Raj Additionally, Robert Pointer has been launched the program in its London has promoted Margaret Mueller as hired as software development manager office over 10 years ago and has now president of the firm. and Russel Kingfield and Mara Blaga rolled it out to its other offices, creat- have been hired as junior developers. ing specialist intern positions across n Warren, N.J., researcher Lightspeed its project management, linguistics, has made promotional changes within n RMS Healthcare, a division of quality assurance and vendor manage- the Europe, Middle East and Africa Baldwinsville, N.Y., ment teams. region, including the appointments of firm Research and Andrew Van Wezel as vice president of Marketing Strategies n Dan Foreman has been appointed to operations and Simon Buckley as vice Inc., has appointed the advisory board president of sales. Elizabeth Kratz as for U.K. video insight health care associate; firm Voxpopme. n Westport, Conn., Jeanne Winfree as data and insights health care analyst; n Seattle-based company Critical and Sarah Rossetti marketing and sales Mix has appointed as health care trans- Winfree strategy consultancy Heather White to formation specialist. Lenati has appointed lead the expansion of David Dorrian as Foreman its repository of pro- n Research products and services firm director of research filed survey respon- Marketing Systems Group, Horsham, Pa., and Jonathan Adler as director of dents. White has appointed Chris Beebie as online analytics. sampling specialist. n Software-as-a-service company n Directions Research, Qualtrics, Salt Lake City, has appointed n U.K. researcher Dub has appointed Cincinnati, has ap- Zig Serafin as the company’s chief Rhiannon James as strategy and in- pointed Beth Finn operating officer. novation director and Gail Heather as as vice president, agile product owner. shopper practice n Chris Spadaccini has been named lead, client service. executive vice president of consumer n Detroit-based research consultancy She will be based in marketing for television network HBO, Market Strategies International has named the firm’s Chicago New York. Melissa Sauter as president of the office. Finn company. Additionally, Christopher n David Farmer has joined Chicago- Barnes has been promoted to managing n Adam Rossow has based research consultancy The Connell director of the financial services divi- joined strategic research consultancy Group as director of qualitative research sion; Todd Mundorf has been promoted Benenson Strategy Group as a marketing within its healthcare and life sciences to COO; and Katy Palmer will take on consultant. practice. a new role as chief solutions officer while maintaining her role as manag- n SIS International Research, New York, n Research firm Strategy Analytics, ing director of the health division. has appointed Rich Gasparre as a Boston, has appointed Jordan Louviere senior strategy analyst for the firm’s as chief research scientist for its con- n Jade Bunke has joined MFour Mobile market intelligence and strategy unit. sumer insights practice. Research, Irvine, Calif., as director of marketing. n Consumer analytics company Simmons n U.K. researcher Maru/edr has added Research, New York, has appointed staff members across its research and n Target Research Group, Nanuet, N.Y., Steven Millman as chief scientist, Alan technical teams. Jessica Abbott has has appointed Patrick J. Gorman as its Resneck as CFO and Pyeush Gurha as been hired as senior research manager, first CMO. chief technology officer. The company while Priya Tanna, Themis Sakkas, has also retained Bill Harvey as a stra- Rhea Shears and April Lampard have n Translation and language services tegic consultant. www.quirks.com December 2016 // Quirk’s Marketing Research Review 51 n Dentsu Aegis Network, London, ing of the acquisition, Triad Retail has acquired Paris-based Web analyt- Media and its team members will Research ics firm Wasabi Analytics. Wasabi continue to operate as a standalone will be fully integrated into Dentsu brand under its own leadership. Industry News Aegis Network’s digital performance agency iProspect. Following the n 20|20 Research, Nashville, acquisition, Sébastien Manaches, Tenn., has acquired Denver-based re- founder and CEO of Wasabi search firm iModerate for an undis- Analytics, will become head of Web closed sum, expanding the research News notes analytics of iProspect France. The services available to its clients. Wasabi Analytics team will join the n France-based research firm iProspect’s office in Paris. Alliances/strategic Strategir has launched a new iden- partnerships tity, coinciding with the company’s n San Francisco-based marketing 30th anniversary. data company Krux has entered n Mobile app audience data provider into a definitive agreement to be PushSpring, Seattle, has formed a n Oslo, Norway, data services firm acquired by San Francisco CRM firm partnership with comScore, Reston, Norstat has launched its new corpo- Salesforce. Va., to introduce mobile audience rate design that will be used across segments based on comScore Mobile the 12 countries where the company n IPerceptions, a Montreal-based Metrix and PushSpring’s App Graph is currently operating. research and audience solutions data for use in programmatic ad firm, has acquired Montreal enter- buys. The new capability uses com- n Health care data collection firm prise software company Datacratic’s Score mobile demographic data in SHC Universal, New York, is partici- Ad Tech business. conjunction with PushSpring’s app pating in the EU-U.S. Privacy Shield analytics to identify patterns in program, the replacement for the n Toronto-based research firm The mobile audiences. Safe Harbor agreement with which Logit Group has acquired data the company was already compli- collection company Cido Research n Research software firm InTask ant. The program, designed by the Americas. Terms of the transaction Inc., Morristown, N.J., and New U.S. Department of Commerce and were not released. Cido President York-based health care data collec- EU Commission and adopted on July Tim Sinke was named COO of the tion solutions firm SHC Universal 12, 2016, provides a mechanism to combined company, while Logit Co- have formed a strategic partnership. comply with the EU Data Protection Founders Anthony Molinaro and Sam Under the terms of the partnership, requirements when transferring per- Pisani, along with Paul Molinaro, SHC will be the exclusive distributor sonal data from the EU to the U.S. were named as managing part- of the InTaskT simulation software ners. Cido’s Founder and Managing platform to market research agen- Acquisitions/transactions Director Roland Klassen will con- cies. tinue as an advisor. n Quintiles IMS Holdings Inc. n Research technology firm has completed its merger of equals n AXIO Group, a portfolio company FocusVision, Stamford, Conn., and transaction between Danbury, Conn., of U.K. private equity firm Electra Iselin, N.J., researcher Schlesinger information and technology services Partners, has received a binding Associates have formed a partner- company IMS Health and Research offer from Tokyo-based Internet ship to pilot a new focus group video Triangle Park, N.C., health care ser- services firm M3 Inc. to purchase system. The new system includes vices firm Quintiles. Vidal Group, a European health care 360-degree cameras for capturing informatics and information systems expressions and non-verbal cues and company, for €100 million. produces video by linking to 24tru, Focus Vision’s platform for storing, n New York-based audience company editing, analyzing and distributing Xaxis has agreed to acquire (subject video. to regulatory approval) Petersburg, quirks.com/articles/2016/20161213.aspx Fla., digital retail media firm Triad n Salt Lake City customer experience Retail Media. Following the clos- software and services firm MaritzCX

52 Quirk’s Marketing Research Review // December 2016 www.quirks.com and Cambridge, Mass., research n The Canadian Association for award at The Market Research Event and advisory firm Forrester have Public Opinion Research (CAPOR) in October for their case study that partnered to provide Forrester’s and the Marketing Research and addressed the challenge of develop- Customer Experience Index surveys Intelligence Association (MRIA) ing pharmaceutical packaging that within the MaritzCX Platform. The have begun negotiations to merge. meets legal requirements while also partnership will give MaritzCX A letter by Mark Wood, MRIA board delivering on a patient’s needs. customers access to pre-built survey of directors chair, states that the as- templates across 17 industries. sociations will work out governance n Milwaukee-based Dieringer details over the coming months, Research Group has received na- n GfK MRI, New York, and Redwood concluding with a vote to merge tional certification as a Women’s City, Calif., customer insights soft- by respective memberships in late Business Enterprise by the Women’s ware firm Cubeyou have partnered spring 2017. Business Development Center, to create a resource for understand- a regional certifying partner of ing the interactions of social media Awards/rankings the Women’s Business Enterprise and product usage. GfK MRI data National Council. will be enhanced with likes and n BuzzBack Market Research, New other social media information from York, has been named as one of the n In 2017, Michigan State Cubeyou’s research, allowing adver- 100 Best Places to Work in New York University’s Broad College of tisers to study the interplay between City by Crain’s New York Business. Business’ master’s in marketing pro- a brand’s social media presence and gram was ranked No. 7 in the U.S., the use of its products. n Dan Foreman, chairman of according to the TFE Times’ Master’s research firms ZappiStore and of Marketing ranking, up from No. n Paris-based online communities Bakamo.Social, has been named as 10 last year. Additionally, of the pro- firm Krealinks has teamed up with the MR industry Change Agent of the grams listed, Broad ranked No. 1 in U.K. video insight firm Voxpopme. Year at TMRE. the U.S. for its master’s in marketing The collaboration will add con- research degree. sumer recorded video feedback to n St. Louis research agency Brädo Krealinks’ community services. Creative Insight and its client, New accounts/projects pharmaceutical manufacturer Merck Association/organization news and Co., received the 2016 EXPLOR n ComScore, Reston, Va., has signed n ESOMAR and the World Association for Public Opinion Research (WAPOR) have written to ask Russian Minister of Justice Alexander Konovalov to rescind a recent measure declaring the Yury Levada Centre a foreign agent. ESOMAR says the measure will hamper the Centre in conducting Qualitative and Quantitative simultaneously research as it requires the Centre’s We have the ability to recruit and moderate projects all over the world, utilizing the newest technology available. staff to misrepresent themselves as We are experts in Recruiting, Field Management and Technology which caters speciﬁcally to foreign agents and not as indepen- MARKET RESEARCHERS all over the country. dent researchers when conducting Our 40 National Call Centers recruit for qualitative and validated quantitative research. social and opinion research, thus We host teams all across the US in a varienty of focus group facility locations. impacting the organization’s ability to assemble representative samples Dallas | Atlanta Buckhead, Clairmont or Dunwoody | Boston | Cincinnati | through voluntary participation Hartford | Chicago Michigan Avenue or Oak Brook | Kansas City | Minneapolis | of respondents in line with inter- WAC Miami or Ft. Lauderdale, FL | Phoenix | St. Louis | Philadelphia | Bala Cynwyd | Appleton | Morristown or Teaneck, NJ | nationally accepted professional Columbus | New York | Los Angeles | San Francisco | Any US Market standards. Call today 972.707.7645 or email: [email protected] | Visit our website at www.murrayhillnational.com www.quirks.com December 2016 // Quirk’s Marketing Research Review 53 an agreement with data analyt- its consumer packaged goods data analytics and operations firm KMK ics firm Cambridge Analytica, and insights to third-party analytic Consulting has launched an inde- which will use comScore’s television companies on a broad scale. pendent subsidiary, InTask Inc., to information as a component of TV provide simulation platforms for use campaign strategies for political and n Potomac, Md., online consumer in health care market research. The commercial advertising clients. sample firm Full Circle Research company’s first software platform, Co. has expanded with new op- InTask, is now available for commer- New companies/new divisions/ erations in Houston. They will be cial applications. Greg Chu, former relocations/expansions headed by Todd Neff. head of KMK Market Research, has been named COO of InTask Inc. n Nielsen, New York, has launched n Research and technology company and Subhra Ghosh will join KMK the Nielsen Connected Partner Toluna has opened its first office Consulting as head of market re- Program, which is designed to open in Brazil. Luca Bon, sales director search. Latam, will lead the company’s effort to serve customers locally in the n U.K. social intelligence company region. Brandwatch has opened a new office in Paris and has appointed Bertrand n Kantar Public, the new Kantar Saint-Martin as VP of France. brand for government and the public sector, has launched the Centre n Research industry consultant Kantar sur le futur de L’Europe, Kristin Luck has rebranded her D’WellResearch a new Paris-based research center consultancy, Luck Collective, to user experience matters focused on the future of Europe with better represent the growth strategy a pan-European team of research- services she provides to clients. ers with expertise in political and Your field partner opinion polling, social and economic n Meneses Research & Associates, trends and migration. It will be San Diego, Calif., and Latin Facts for market research overseen by Edouard Lecerf, global Research, Los Angeles, have merged in Asia director of political and opinion to form Latin Facts Meneses research at Kantar Public. Research, a company specializing in conducting research among U.S. Ø Healthcare n IPG Mediabrands, the media Hispanic consumers. Ø Automotive arm of marketing solutions firm Ø Smart..touch Interpublic Group, has launched n Marketing services company devices Healix, a new division focused on Juntos Marketing, Sydney, has Ø Finance life science and health care brands. merged with Australia-based firm As part of the launch, Healix will Leapfrog Research. Ø Agriculture have offices in New York and Ø Lifestyle Princeton, N.J., with affiliates in n Paul Donnelly and Colm EMEA and APAC regions. It will be Russell, both formerly at Kadence led by Jeffrey D. Erb, who will serve International, have formed as president, North America. Dynamic Fieldwork Ltd., a London- v India based data collection consultancy v Indonesia n In Boston, communications for market research companies and v Philippines company Havas Health and analyt- management consultancies. Dynamic Vencore HVH v Malaysia ics firm have formed Fieldwork offers qualitative and Patient Precision Analytics, an quantitative data collection, script- v Thailand entity that will use analytics and ing and hosting, sample manage- v China predictive modeling to provide data ment, translation services and data v South Korea and insights into the rare and niche processing. v Japan disease market. The joint venture v other Asian will be led by Steve Costalas from Research company earnings/ Countries Vencore, who will serve as CEO, and financial news Jeff Ceitlin from Havas Health, who will serve as chief commercial of- n Nielsen, New York, has reported ficer. revenues of $1.57 billion for third- mail : [email protected] quarter 2016, up 2.5 percent com- www.dowellresearch.com n Morristown, N.J., commercial pared to third-quarter 2015. Call us : +372-57231801

54 Quirk’s Marketing Research Review // December 2016 www.quirks.com BIG IDEAS. REAL-WORLD SOLUTIONS.

TICKET PRICES TheQuirksEvent.com START AT * EXPO • WORKSHOPS • NETWORKING $75 Use discount code

* . C le or b LEGACY SPONSOR p ila or BigIdeas a at av e r s es age earc ack hers only. Other p NOW IN TWO LOCATIONS!

ORANGE COUNTY, CA BROOKLYN, NY February 28-March 1, 2017 March 21-22, 2017 IMMERSE YOURSELF IN NEW

The Day the Universe Changed OC Kyle Papanikolas, McDonald’s MAKING RESEARCH RELEVANT: FUELING SALES George Carey, The Family Room AND PRODUCT DEVELOPMENT NY Jessica Wong, CBS Interactive A Tale of Two Studies: Comparison of Two Longitudinal Research Paths NY Karen Robb & Allison Groom, American Heart Association Deep Brain Understanding – A Proﬁle of the Are Social Actions the New Click-Through Rate? NY Consumer’s Brain NY Thomas Kelly, AOL/Verizon Peter Simpson, Segmedica/xsperient Beyond the Box: Applying Behavioral Science Methods Developing the Optimal Customer Experience: A to Qualitative Research OC NY Corporate Researcher’s Point of View NY Kelley Styring, InsightFarm Neal Kreitman, OneMain Financial Emotional Listening – How to Listen for Human Insights OC NY HOW TO START USING ETHNOGRAPHY IN PRODUCT DEVELOPMENT NY Jim Chastain, RealityCheck Consulting Network Nancy Snavely, Yamaha Motor Corp. From Stats to Storyboard NY Dave Decelle, Netflix Ted Frank, Backstories Studio Bringing Out the Best in Your B2B Research - Learning Getting on Base! How to Get to First Base with from the Success of Others NY Consumers So Your Findings Don’t Strike Out NY Daniel Attivissimo, B2B International Susan Fader, Fader & Associates Cindy Dumlao, MARS Wrigley Changing the Face of Research with Dual Cognition™ Decision Research NY How Eye-Tracking and EEG Uncovered Unexpected Jeff Goldstein & Beth Lutz, AcuPoll Brand Perceptions OC Consumer Pathways-to-Purchase: Are You In The Sili Hacihanefioglu & Mine Ayaz, Turkcell Know? OC NY How to Avoid the Analytic Traps That Can Ruin Your Candice Rab & Becky Wu, Ph.D., Luth Research Brand Among Hispanic Consumers OC Conversation Connect-A New Qualitative Technique Jeri Smith & Aleena Astorga Roeschley, Communicus Bringing Patients and Physicians Together OC How to Reduce Bias and Error in Your Questionnaires Sarah Kastleiner, Allergan Inc. and Qualitative Screeners: We Have Experimental Liz Soppe, MarketVision Research Evidence OC NY Data and Decision-Making NY David Harris, Insight & Measurement LLC Jeffrey Wu, David Lee & Emily Simmers, Wrigley Ted Pulsifer, Market Cube

Sessions as of November 4, 2016.

www.TheQuirksEvent.com W IDEAS AND STRATEGIES!

Infographic Best Practices: Improving Internal and Shopper Desires for Auto and Home Insurance OC External Engagement NY Mona Stronsick & Michael Franke, Progressive Insurance Nathaniel Kucsma, Advertising Specialty Institute The Future of Market Research – Connecting with Inspiring Strategy with Empathy: Strategic Learning Gen Z OC NY Tools and Leadership Skills NY Claire Brooks, ModelPeople Justin Wheeler, Nicole Mitchell and Keith Phillips, SSI Knowing the Unknown: How Behavioral Observation The Meaning Behind the Words: How Advanced Text Can Answer What Surveys Cannot NY Analytics Can Uncover Deeper Insights NY Jason Rogers, Noldus Isaac Rogers, 20|20 Research Julia Eisenberg, iModerate

The Potential Power of Digital Creative NY THE ONLINE SURVEY: SAVIOR OR SABOTEUR? NY Steve Seiferheld, Swedish Match Cortney Henseler & Matt Sharp, AOL Inc. Unraveling Holiday Shopping - Using Passive Metering to Understand How Consumers Search, Shop and Spend During the Most Wonderful Time of the Year NY Leveraging Science to Quantify Emotion OC NY Simon van Duivenvoorde, Wakoopa Ryan Baum, FocusVision Jacqueline Rosales, SoapBoxSample Market Research in the Age of Content Marketing NY Carly Fink, Provoke Insights Using High-Engagement Tools to Understand

OC NY Millennial Mom Decision-Making NY Omnichannel Decision Behavior Daniela Bodescu, Nestle Mike Mabey, SKIM George Carey, The Family Room What You Don’t Know About Launching Line Moving Beyond Talk: How One Company Put Extensions and Are Afraid Your Boss Will Ask NY Behavioral Economics to Work NY Jeri Smith & Kathleen Coll, Communicus Marcy Updike, Gen Re Namika Sagara, Ph.D., Ipsos Multi-Sensory Disrupters – Accessing the 5 Senses to LEVERAGING SEGMENTATION FOR INNOVATION NY Enrich Research Insights OC Erica Norton, The Hershey Company Susan Fader, Fader & Associates

Research 2020: Evolving for Success OC NY Michael Rosenberg, J.P. Morgan and many more!

www.TheQuirksEvent.com MEET NEW PARTNERS, FROM T ORANGE COUNTY, CA February 28-March 1, 2017

THE NEXT GENERATION LEGACY SPONSOR

PLATINUM SPONSOR

GOLD SPONSORS

SILVER SPONSORS

OTHER SPONSORS

www.TheQuirksEvent.com Exhibitors and sponsors as of November 4, 2016. M THE BEST IN THE BUSINESS! BROOKLYN, NY March 21-22, 2017

LEGACY SPONSOR

PLATINUM SPONSOR

GOLD SPONSORS

SILVER SPONSORS

OTHER SPONSORS

U I Co&llaboration

www.TheQuirksEvent.com YOU’LL BE IN GOOD COMPANY... Below is a list of just some of the corporate brands that attend Quirk’s Events.

ABBOTT NUTRITION • ABC, DISNEY • ADVANCEPIERRE FOODS • AMERICAN CANCER SOCIETY • AMERICAN EXPRESS • AMERICAN HEART ASSOCIATION • AON AFFINITY INSURANCE • ARBONNE • ASTRAZENECA PHARMACEUTICALS • AVERY PRODUCTS CORP • BABYCENTER • BAYER HEALTHCARE • BEST BUY • BLACK+DECKER • BLOOMINGDALE’S • BLUE CROSS AND BLUE SHIELD • BROWN AND BIGELOW • BUZZFEED • CABLEVISION • CAPITAL ONE • CARGILL • CBS CORPORATION • CBS RADIO • CELGENE • CENTER FOR REPRODUCTIVE RIGHTS • CITI • COLGATE PALMOLIVE • COMBE • CONDE NAST • CONSOLIDATED EDISON • CONSUMER REPORTS • COTY INC. • COUNTRY FINANCIAL • COX AUTOMOTIVE • CRAYOLA • DAIICHI SANKYO • DIRECT ENERGY • DOW AGROSCIENCES • DUPONT NUTRITION AND HEALTH • ELI LILLY AND COMPANY • EVERBANK • FEDEX • FIDELITY INVESTMENTS • FINANCIAL TIMES • FIRST DATA • FISHER PRICE • FLORIDA’S NATURAL GROWERS • FOREVERMARK • FREDDIE MAC • GASMART • GEN RE • GERBER • GIVAUDAN FRAGRANCES CORP. • GLOBAL BUSINESS TRAVEL ASSOCIATION • HASBRO INC. • HBO • HEARST MAGAZINES • HOUGHTON MIFFLIN HARCOURT • IBM • INGREDION • JOHNSON AND JOHNSON • KETCHUM • LAND O’FROST, INC. • LAUREATE EDUCATION • LEXISNEXIS-RELX GROUP • LG&P • LINCOLN FINANCIAL GROUP • L’OREAL USA • MARCUS THOMAS LLC • MARS INC • MATTEL • MCCALL FARMS, INC • MCCORMICK • MCDONALD’S • MCKEE FOODS COPORATION • MCKESSON MEDICAL-SURGICAL • MECHANICA, LLC • MEIJER • METLIFE • MICHELIN NORTH AMERICA • MONDELEZ INTERNATIONAL • MORGAN STANLEY • NATIONAL BASKETBALL ASSOCIATION • NEWSDAY MEDIA GROUP • NISSAN USA • NORDSTROM • NORTHSTAR NEW JERSEY LOTTERY • NOVARTIS • PANDORA • PAYLESS SHOES • PEPPERIDGE FARM • PEPSICO • PFIZER CONSUMER HEALTHCARE • PROGRESSIVE INSURANCE • PRUDENTIAL FINANCIAL, INC. • QUICKEN LOANS • RALPH LAUREN • REED EXHIBITIONS • REGENERON • REVLON • RIOT GAMES • SAFETY TECHNOLOGIES, INC. • SALESFORCE • SONY • STARCOM MEDIAVEST GROUP • SUB-ZERO GROUP, INC. • SUN PRODUCTS • SUNSTAR AMERICAS INC. • TACO BELL • TELEMUNDO MEDIA, NBCU • TGI FRIDAYS • THE ESTEE LAUDER COMPANIES • THE FRENCH’S FOOD COMPANY • THE HARTFORD • THE HERSHEY COMPANY • THE J.M. SMUCKER COMPANY • THE KROGER CO. • THE SHERWIN WILLIAMS COMPANY • THOMSON REUTERS • TOYOTA MOTOR CORPORATION • TRAVELERS • TICKET PRICES UNILEVER • VANGUARD • VIACOM • VIRGINIA LOTTERY • VISTAPRINT • WAKEFERN FOOD CORP. START AT • WASHINGTON GAS • WEBMD • WEIGHT WATCHERS INTERNATIONAL, INC. • WHEATON | BEKINS * • WILSON SPORTING GOODS • WL GORE & ASSOCIATES • WORLD BANK • WWE • YOUTUBE $75 Use discount code * . C le or b p ila or BigIdeas a at av e r s es age earc ack hers only. Other p

BIG IDEAS. REAL-WORLD SOLUTIONS. TheQuirksEvent.com ORANGE COUNTY, CA BROOKLYN, NY www.TheQuirksEvent.comFebruary 28-March 1, 2017 March 21-22, 2017 CALENDAR OF EVENTS ••• can’t-miss activities

The Strategy Institute in Parsippany, N.J. Visit PRYSM Group will host Renaissance Nashville Hotel will hold its Fifth National pharmamarketresearchconference. The B2B Marketing Expo in Nashville, Tenn. Visit Summit on Data Analytics for com. on March 28-29 at ExCel www.limra.com. Healthcare event on December London in London. Visit www. 8-9 in Toronto. Visit www. The Merlien Institute will b2bmarketingexpo.co.uk. The Merlien Institute will healthdatasummit.com. hold its Qual360 Europe 2017 hold its MRMW North America event on February 15-16 in NMSBA will hold its 2017 event on April 25-26 in The MREF will be taking a Amsterdam. Visit eu.qual360. Neuromarketing World Chicago. Visit na.mrmw.net. vision trip to Haiti to visit com. Forum on March 29-31 The Joseph School and other in London. Visit www. EphMRA will hold its 2017 schools on January 12-15. AMA will hold its 2017 neuromarketingworldforum. Annual Conference on June Visit mrgivesback.org. Winter AMA Conference on com/en. 20-22 in Amsterdam. Visit February 17-19 at the JW www.ephmra.org. IQPC will hold its Call Center Marriott Orlando Grande The Merlien Institute will Week Winter 2017 event Lakes in Orlando, Fla. Visit hold its Qual360 North KNect365 (IIR) will hold the on January 17-20 at the www.ama.org. America 2017 event on April 2017 OmniShopper conference Sheraton New Orleans Hotel 5-6 at The Gallup Building on June 20-22 at the Hyatt in in New Orleans. Visit www. The 2017 Pharma CI Europe in Washington, D.C. Visit Minneapolis. Visit marketing. callcenterweekwinter.com. Conference and Exhibition na.qual360.com. knect365.com/omnishopper. will be held on February QRCA will hold its 2017 QRCA 21-22 at the Prague Marriott PMRG will hold its Healthcare NMSBA will hold its Shopper Annual Conference on January Hotel in Prague. Visit europe. Marketing Researchers Connect Brain Conference - USA 18-20 at the JW Marriott pharmaciconference.com. event on April 24-26 at the event on June 22-23 Los Angeles L.A. LIVE in Los Caribe Royale in Orlando, Fla. in Chicago. Visit www. Angeles. Visit www.qrca.org. The Quirk’s Event – West Visit www.pmrg.org. shopperbrainconference.com/ Coast will be held on February chicago. Corinium Global Intelligence 28 - March 1 at Hotel Irvine The Merlien Institute will will hold its Chief Data & in Irvine, Calif. Visit www. hold its MRMW North America Analytics Ofﬁ cer Central thequirksevent.com. 2017 event on April 25-26 in To submit informa- America event on January Chicago. Visit na.mrmw.net. 24-25 in Mexico. Visit www. Centaur Media will hold its tion on your upcoming cdaoamericas.com. Insight ‘17 event on March PAA will hold its 2017 8-9 at Olympia Central Annual Meeting on April conference or event for MRS will hold its Kids and in London. Visit www. 27-29 at the Hilton Chicago Youth Research Conference on insightshow.co.uk. in Chicago. Visit www. possible inclusion in our January 26 in London. Visit populationassociation.org/ www.mrs.org.uk. The Quirk’s Event – East sidebar/annual-meeting. print and online calen- Coast will be held on March SampleCon 2017 will be held 21-22 at the Marriott Brooklyn MRIA will hold its annual dar, e-mail Sara Cady at on January 30 - February Bridge in Brooklyn, N.Y. Visit conference on May 31 - 1 at the Ritz-Carlton in New www.thequirksevent.com. June 2 in Toronto. Visit [email protected]. For Orleans. Visit samplecon.com. mria-arim.ca/events-awards/ ESOMAR will hold its 2017 national-conference. a more complete list of The 2017 Pharma Market MENAP forum on March 21-22 Research Conference (USA) in Dubai, UAE. Visit www. LIMRA will hold its 2017 upcoming events visit will be held on February 1-2 esomar.org. Marketing Conference on www.quirks.com/events. at the Hilton Parsippany Hotel May 31 - June 2 at the www.quirks.com December 2016 // Quirk’s Marketing Research Review 61 ?? Questions you should ask when selecting a focus group facility

Facility specs capacity and help find a way to get it done. Many facilities How many total rooms in the facility? What size are the focus and have sister offices that can help with specialized needs. viewing rooms (dimensions and seating)? Does the viewing room Look for a facility that will assist you with all aspects have a one-way mirror? What type of facility are you in (freestand- of setup and support to help expand your repertoire of ing, office building, etc.)? Where can I find photos of the facility? research offerings.

You can’t underestimate the importance of the physical Valid and veriﬁ ed recruits facility on the psyche of clients and respondents. Look for Do you use a computerized database tracking system? How - and spacious, comfortable focus group suites in modern build- how often - do you refresh your database? What percentage of ings that clients and respondents will feel good going to and respondents are validated? What type of quality-control measures being in for long periods. Conversely, beware of overbuilt do you have in place to ensure top-quality recruiting? facilities that charge premium prices for high-end decora- tive devices that don’t necessarily equate to comfort. Many facilities don’t have a computerized database tracking system and therefore cannot accurately track participa- Technical and logistical support tion, which can lead to cheaters, repeaters and professional How many workstations are available to clients, and are they easily respondents. A facility should have safeguards in place to accessible? What type of cell reception do you have in the facility? Is ward off undesirable respondents, including database track- there on-site IT and audio/visual support? What are the recording ing by name and phone number, mandatory photo ID check (stationary or with operator) and delivery (i.e., DVD, jump drive, and proving guess-proof screener questions. Ideal validation secure online viewing, etc.) options? Can you handle large/difficult/ processes include third-party appointment verification; short-turnaround studies? Do you maintain niche audiences? What confirmation letters sent within 24 hours (immediately experience do you have with X type of recruit? if possible); at least 25 percent validation of respondents; on-site re-screening; a separate quality-control depart- Even if a facility hasn’t done your exact recruit, good ment; dual-level client duplication screen when polling the facilities will be honest about their recruiting availability/ database; interval polling to ensure the same participants are not pulled on multiple lists for multiple projects; and database randomization (daily or weekly). quirks.com/articles ID 20091116 For a more complete list of questions you should ask, use the Web link accompanying this article.

62 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Focus Group Facilities Directory

Welcome to our annual directory of focus group facilities. This directory lists nearly 1,000 facilities worldwide. Each firm is listed free of charge to ensure that the directory is the most complete of its kind. Facilities have the option to purchase write-up space to further describe their services and facilities.

In our online version (available at www.quirks.com), you can search multiple metropolitan areas, as well as map a single location or all locations.

A searchable version of this directory is available on our Web site at www.quirks.com www.quirks.com December 2016 // Quirk’s Marketing Research Review 63

y Codes Arizona

Location: Office building, Freestanding building, Shopping mall Phoenix Focus Pointe Global - Phoenix C&C Market Research - Phoenix CL - Client Lounge CUL-Computer Usability Lab 1225 W. Washington Arrowhead Towne Center 1/1 - One-on-One Room PUL-Product Usability Lab Suite 113 7700 W. Arrowhead Towne Center, Suite 2246 Tempe, AZ 85281 1/1OR - One-on-One Obs. VC - Videoconferencing Glendale, AZ 85308

Director Ph. 602-914-1950 or 888-873-6287 TK - Test Kitchen WC - Webconferencing Ph. 479-785-5637 [email protected] TKO - Test Kitchen Obs. AU - Auditorium [email protected] www.focuspointeglobal.com www.ccmarketresearch.com Shiela Mezulis, Facility Director Craig Cunningham, President Conference - Conference-Style Room Location: Office building Location: Shopping mall Distance from airport: 7 miles, 5 minutes Living - Living Room-Style Room Distance from airport: 15 miles, 25 minutes CL, CUL, TK, VC, WC Multiple - Both Styles 1/1, 1/1O, TK 21x20 14 Multiple Room dimensions, when stated, are shown in feet. 12x12 8 Conference 18x21 12 Multiple (See advertisement on inside back cover) 21x17 18 Multiple

C&C Market Research - Phoenix Focus Pointe Global sets the industry standard for Arizona Mills qualitative/quantitative marketing research data col- 5000 Arizona Mills Circle, Suite T546 lection services. 18 premier focus group facilities in Alabama Tempe, AZ 85282 major U.S. commercial centers. Services include: focus Ph. 479-785-5637 groups, taste tests, jury simulation, product placements, [email protected] Webcam focus groups, online communities, qualitative/ Birmingham www.ccmarketresearch.com quantitative research. Locations: Appleton, Wis.; Atlanta; Location: Shopping mall Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; Graham & Associates, Inc. Distance from airport: 60 miles, 60 minutes Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, 2100 Riverchase Center 1/1, 1/1O Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; Suite 412 15x15 6 Conference Phoenix; St. Louis; San Francisco; Teaneck, N.J. Birmingham, AL 35244 (See advertisement on inside back cover) (See advertisement on p. 3) Focus Group Facility Ph. 205-443-5399 [email protected] C&C Market Research - Phoenix Johnston Research Group www.grahammktres.com Desert Sky Mall Fiesta Mall Chris Martin, Project Manager 7611 W. Thomas Road, Suite 118/G16 1445 W. Southern Ave., Space 1156 Location: Office building Phoenix, AZ 85033 Mesa, AZ 85202 Distance from airport: 15 miles, 20 minutes Ph. 479-785-5637 Ph. 206-659-0610 2017 CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC [email protected] [email protected] 30x25 20 Conference www.ccmarketresearch.com www.JRGteam.com 15x20 12 Conference Craig Cunningham, President Brent Johnson 23x15 10 Conference Location: Shopping mall Location: Shopping mall Distance from airport: 20 miles, 30 minutes Distance from airport: 25 miles, 35 minutes TK 1/1, 1/1O, PTL, TK, VC Montgomery 5x7 2 Conference 20x25 10 Multiple (See advertisement on inside back cover) Nolan Research O’Neil Associates, Inc. 2569 Bell Road 412 E. Southern Ave. Montgomery, AL 36117 Tempe, AZ 85282 Ph. 334-284-4164 Ph. 480-967-4441 [email protected] [email protected] www.nolanresearch.com www.oneilresearch.com Deidra Nolan, Principal Fieldwork Phoenix Michael J. O’Neil, Ph.D., President Location: Free standing facility 7776 Pointe Parkway W. Location: Free standing facility Distance from airport: 10 miles, 15 minutes Suite 290 Distance from airport: 6 miles, 8 minutes CL, 1/1, TK Phoenix, AZ 85044 1/1, 1/1O, TK 20x18 12 Conference Ph. 602-438-2800 18x24 15 Conference [email protected] www.fieldwork.com Clay Turner, President Alaska Location: Office building Distance from airport: 5 miles, 10 minutes CL, CUL, 1/1, 1/1O, WC Anchorage 19x23 14 Conference Plaza Research-Phoenix 22x24 20 Conference 2575 E. Camelback Road 22x25 15 Conference Craciun Research Group, Inc. Suite 800 23x25 28 Conference 405 E Fireweed Lane Phoenix, AZ 85016 11x16 10 Conference Suite 201 Ph. 602-381-6900 or 800-654-8002 Anchorage, AK 99503 [email protected] Located on the beautifully landscaped grounds of a resort, Ph. 907-279-3982 www.plazaresearch.com Fieldwork Phoenix offers 4 spacious focus group suites with [email protected] Allison Wessels, Director private client lounges. Fieldwork Phoenix‘ in-house recruiting www.craciunresearch.com Location: Office building and robust database covers a wide range of demograph- Location: Office building Distance from airport: 10 minutes ics, including an ever-increasing number of Baby Boomers. Distance from airport: 4 miles, 10 minutes CL, CUL, 1/1, 1/1O, TK, TKO, WC Fieldwork Phoenix project managers each have 15+ years 1/1, 1/1O 15x20 15 Conference experience in the Phoenix office and extensive knowledge 14x19 10 Conference of the area. Enjoy the weather and gorgeous views of Hays Research Group LLC 16x23 15 Multiple 601 W. Fifth Ave. Phoenix. Capabilities: digital audio and video recording, video-streaming, usability lab, high-speed wireless Internet, Floor 2 The nation’s premier network of focus group facilities! transcription services. Anchorage, AK 99501 Plaza Research offers multi-city project coordination in (See advertisement on p. 28, 41, cover, back cover) Ph. 907-223-2406 14 locations with an extensive nationwide database. One [email protected] experienced project manager will be your sole contact for www.haysresearch.com the duration of your project at any of our markets. Our Location: Office building focus group suites are designed with tiered seating, volumes Distance from airport: 7 miles, 12 minutes controls, private phone booths, simultaneous in-depth CL, 1/1, 1/1O, VC, WC interview rooms and client-viewable test kitchens. We 25x35 8 Multiple provide free high-speed Internet access in all client suites, conference rooms and lounges, along with computers and a laser printer. (See advertisement on p. 91)

64 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Schlesinger Associates Phoenix Nichols Research - Fresno/Central Valley 2355 E. Camelback Road Arkansas 600 W. Shaw Ave. Suite 800 Suite 350 Phoenix, AZ 85016 Fresno, CA 93704 Ph. 602-366-1100 Ph. 559-226-3100 [email protected] Fort Smith [email protected] www.schlesingerassociates.com www.nicholsresearch.com Focus Group Facility C&C Market Research - Northwest Arkansas Garth Friedrich, VP - Qualitative Solutions Jennifer Dawson, Director of Marketing Research Northwest Arkansas Mall Location: Office building Location: Office building 4201 N. Shiloh Drive, Suite 1820 Distance from airport: 5 miles, 10 minutes Distance from airport: 6 miles, 10 minutes Fayetteville, AR 72703 AU, CL, CUL, 1/1, 1/1O, TK, VC, WC 1/1, 1/1O, TK, VC, WC Ph. 479-785-5637 15x20 12 Multiple 19x21 15 Conference [email protected] 24x17 10 Multiple www.ccmarketresearch.com 22x17 16 Multiple Craig Cunninghman, President 25x16 16 Multiple Los Angeles Location: Shopping mall (See advertisement on inside front cover) Distance from airport: 20 miles, 30 minutes (See also Orange County) CL, 1/1, 1/1O, TK, TKO Test America, a division of CRG Global 20x15 6 Conference Atkins Research Global, Inc. Paradise Valley Mall (See advertisement on inside back cover) 4929 Wilshire Blvd. 4550 E. Cactus Road, Suite 32 Suite 102 Phoenix, AZ 85032 C&C Market Research, Inc. Los Angeles, CA 90010 Ph. 866-209-2553 1200 S. Waldron Road Ph. 323-933-3816 [email protected] Suite 207 [email protected] www.crgtestamerica.com Fort Smith, AR 72903 www.atkinsresearchglobal.com Jennifer Schwartz, Director of Field Operations Ph. 479-785-5637 Kim Atkins, Owner Location: Shopping mall [email protected] Location: Office building Distance from airport: 16 miles, 19 minutes www.ccmarketresearch.com Distance from airport: 10 miles, 25 minutes CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Cindy Cunningham, Vice President CL, 1/1, 1/1O, WC 15x25 6 Conference Directory Location: Free standing facility 32x20 25 Multiple Distance from airport: 5 miles, 10 minutes 15x29 10 Conference CL, 1/1, TK, TKO, VC, WC 18x17 20 Conference 16x20 12 Conference (See advertisement on inside back cover) Adler Weiner Research Los Angeles, Inc. 10960 Wilshire Blvd. Suite 1250 WestGroup Research Little Rock Los Angeles, CA 90024 3033 N. 44th St. Ph. 310-440-2330 Suite 150 Field Management Specialists [email protected] Phoenix, AZ 85018 301 N. Shackleford Road, Suite E2 www.adlerweiner.com Ph. 602-707-0050 or 800-999-1200 Little Rock, AR 72211 Michael Willens, Facility Director [email protected] Ph. 501-666-2281 or 501-666-9466 Location: Office building www.westgroupresearch.com [email protected] Distance from airport: 11 miles, 20 minutes Carol Watson www.fieldmanagementspecialists.com CL, CUL, 1/1, WC Location: Free standing facility Anne Smith, Owner 14x15 10 Conference Distance from airport: 5 miles, 10 minutes Location: Office building 18x18 15 Conference AU, CL, 1/1, 1/1O, WC Distance from airport: 12 miles, 20 minutes 18x18 15 Conference 20x17 12 Conference CL, 1/1 16x20 15 Conference 20x17 15 Multiple 20x24 12 Conference 24x44 20 Multiple AIM/LA ShareView Research 11175 Santa Monica Blvd. We offer exceptional focus suites with one mega-group room 301 N. Shackleford Road Suite 700 (24x45), convenient to Sky Harbor Airport, Scottsdale, AZ Suite E2 Los Angeles, CA 90025 and surrounding cities. Our facility offers dedicated lounges Little Rock, AR 72211 Ph. 310-943-4070 with closed-circuit TV for viewing, client restrooms and Ph. 501-225-9959 or 501-666-2281 [email protected] wireless Internet access. Stationary recordings are com- [email protected] www.aimresearchnetwork.com plimentary. Spanish language is a specialty and includes www.shareviewresearch.com Susan Ludwig, Manager recruiting, on-site translator and hostesses. Our interview- Anne Smith Location: Office building ing center has 50 stations, remote monitoring and bilingual Location: Office building Distance from airport: 10 miles, 15 minutes interviewers. Benefit from our expertise in executing Web- Distance from airport: 15 miles, 20 minutes CL, 1/1, 1/1O, VC, WC based and multi-method studies. We are full-service with CL, 1/1, 1/1O, TK, WC 24x22 20 Conference staff moderators. 17x17 13 Multiple 19x21 16 Conference 17x14 5 Multiple 20x17 14 Conference 14x17 8 Living Tuscon AIM/LA (Br.) FMR Associates, Inc. California 3760 Kilroy Airport Way 6045 E. Grant Road Suite 100 Tucson, AZ 85712 Long Beach, CA 90806 Ph. 520-886-5548 Ph. 562-981-2700 [email protected] Bakersﬁ eld [email protected] www.fmrassociates.com www.aimresearchnetwork.com Datta Research (Br.) Ashton McMillan, Field Director Cindi Reyes, Manager East Hills Mall Location: Free standing facility Location: Office building 3000 Mall View Road, Suite 1027 Distance from airport: 13 miles, 25 minutes Distance from airport: 15 miles, 25 minutes Bakersfield, CA 93306 CL, 1/1, 1/1O, TK CL, 1/1, 1/1O, TK, TKO, VC Ph. 661-872-6622 13x15 15 Multiple 20x28 20 Conference [email protected] 22x14 12 Conference www.dattaresearch.com 21x14 6 Conference Opinions, Ltd. - Tucson Arvind Datta, Owner Park Place Mall Location: Shopping mall C&C Market Research - Los Angeles 5870 E. Broadway Blvd., Space 312 Distance from airport: 5 miles, 15 minutes Tucson, AZ 85711 Antelope Valley Mall CL, 1/1, 1/1O 1233 Rancho Vista Blvd., Suite 505 Ph. 440-893-0300 12x25 8 Conference [email protected] Palmdale, CA 93551 www.opinionsltd.com Ph. 479-785-5637 Chris Sluder, Vice President [email protected] Location: Shopping mall Fresno www.ccmarketresearch.com Distance from airport: 11 miles, 19 minutes Craig Cunningham, President 1/1, TK, VC, WC AIS Market Research, Inc. Location: Shopping mall 20x10 8 Conference 4930 E. Ashlan Distance from airport: 60 miles, 40 minutes Suite 103 CL, CUL, 1/1, 1/1O, TK Fresno, CA 93726 12x14 4 Conference Ph. 800-627-8334 or 559-252-2727 (See advertisement on inside back cover) [email protected] www.aismarketres.com/ Alison Weikle, Business Development Location: Office building Distance from airport: 4 miles, 5 minutes 1/1, TK 25x25 20 Conference

www.quirks.com December 2016 // Quirk’s Marketing Research Review 65

y Codes

Location: Office building, Freestanding building, Shopping mall Focus Pointe Global - Los Angeles Jackson Adept Research - Beverly Hills CL - Client Lounge CUL-Computer Usability Lab 1417 Sixth St. 345 N. Maple Drive 1/1 - One-on-One Room PUL-Product Usability Lab Floor 2 Suite 325 1/1OR - One-on-One Obs. VC - Videoconferencing Santa Monica, CA 90401 Beverly Hills, CA 90210 Ph. 310-260-8889 or 888-873-6287 Director TK - Test Kitchen WC - Webconferencing Ph. 310-279-4600 [email protected] TKO - Test Kitchen Obs. AU - Auditorium [email protected] www.focuspointeglobal.com www.adeptresearch.com Bridgid Delgardio, VP Western Region US Angela Lorinchak, President Conference - Conference-Style Room Location: Office building Location: Office building Living - Living Room-Style Room Distance from airport: 8 miles, 25 minutes Distance from airport: 13 miles, 25 minutes Multiple - Both Styles CL, CUL, 1/1, 1/1O, TK, VC, WC CL, 1/1, 1/1O, TK, VC, WC 22x24 20 Multiple Room dimensions, when stated, are shown in feet. 18x17 15 Conference 20x22 20 Multiple 19x15 13 Conference 20x22 20 Multiple 22x21 25 Conference 21x14 13 Conference Focus Pointe Global sets the industry standard for qualita- 21x16 13 Conference tive/quantitative marketing research data collection services. Davis Research, LLC 22x21 13 Conference 18 premier focus group facilities in major U.S. commercial 23801 Calabasas Road 19x16 13 Conference centers. Services include: focus groups, taste tests, jury sim- Suite 1036 ulation, product placements, Webcam focus groups, online Calabasas, CA 91302 Our six spacious suites a few blocks from Rodeo Drive with communities, qualitative/quantitative research. Locations: Ph. 818-591-2408 tiered seating ( for up to 25 clients) sets Jackson Appleton, Wis.; Atlanta; Atlanta-Buckhead; Bala Cynwyd, Pa.; [email protected] Adept apart in the Los Angeles market. Our Beverly Hills Boston; Chicago; Chicago-Oakbrook; Columbus, Ohio; Dallas; www.davisresearch.com facility is a “star” and has been meticulously designed with Kansas City, Mo.; Los Angeles; Minneapolis; New York City; Bill Davis, Partner comfort and flexibility in mind, accommodating every type Philadelphia; Phoenix; St. Louis; San Francisco; Teaneck, N.J. Location: Office building of research project. With rooms able to seat up to 75, this (See advertisement on p. 3) Distance from airport: 20 miles, 25 minutes facility has high speed internet, private parking, Instant Update™ technology, and internal/external streaming. Focus Group Facility CL, CUL, 1/1, 1/1O, TK, WC 20x24 15 Multiple Health Care Testing, Inc. Our database of 200,000+ “Angelenos” reflects the city’s 14x20 10 Conference 15301 Ventura Blvd. unqiueness and diversity offering clients local, regional and Garden Office Bldg. B, Suite 500 national reach. Sherman Oaks, CA 91403 Facts ‘n Figures Ph. 818-986-6600 15301 Ventura Blvd. [email protected] Garden Office Bldg. B, Suite 500 2017 www.factsnfiguresinc.com Sherman Oaks, CA 91403 Location: Office building Ph. 818-986-6600 CL, VC [email protected] 18x20 13 Conference www.factsnfiguresinc.com 18x20 14 Conference Jackson Adept Research Encino/Los Angeles Steve Escoe, Vice President 26x29 19 Conference 16130 Ventura Blvd. Location: Office building 11x14 6 Conference Suite 200 Distance from airport: 15 miles, 20 minutes Encino, CA 91436 AU, CL, 1/1, 1/1O, TK, VC, WC Ph. 310-279-4600 or 818-325-3200 18x20 13 Conference [email protected] 18x20 14 Conference www.jacksonadept.com 26x29 19 Conference Angela Lorinchak, President 11x14 6 Conference Location: Office building Distance from airport: 11 miles, 20 minutes Field Dynamics Marketing Research House of Marketing Research CL, 1/1, 1/1O, TK, VC, WC 16055 Ventura Blvd. 2555 E. Colorado Blvd. 34x32 25 Conference Suite 900 Suite 205 21x20 20 Conference Encino, CA 91436 Pasadena, CA 91107 20x16 18 Conference Ph. 818-783-2502 or 800-434-3537 Ph. 626-486-1400 20x16 12 Conference [email protected] [email protected] www.fielddynamics.com www.hmr-research.com/ Jackson Adept’s Encino facility, in the heart of the Valley, Location: Office building Amy Siadak, President offers clients the same luxury and flexibility as our Beverly Distance from airport: 15 minutes Location: Office building Hills facility with a more traditional feel. Four rooms, CL, CUL, TK, TKO, WC Distance from airport: 20 miles, 30 minutes each with spacious viewing rooms capable of seating up 21 x 17 20 Multiple CL, CUL, 1/1, VC, WC to 20 clients, are equipped with Instant Update technol- 22 x 24 20 Multiple 20x20 30 Multiple ogy, high speed internet access, heavy electrical outlets, 12.5x11.5 7 Conference and rooms that can accommodate up to 50 people at once. Private hostess stations allow clients the access to Where do you go when you’re looking for a leading focus their Assistant, while the central check-in area offers tight group facility in Los Angeles? House of Marketing Research is security and control over participants. LA’s premier focus group facility. Our multifarious database, recruiting staff and expert moderators bridge a wide range LA Research, Inc. of “languages” to effectively communicate with your target 9400 Topanga Canyon Blvd. Focus & Testing, Inc. market. From Cantonese to consumer products ... Hispanic to Suite 100 5016 Parkway Calabasas high-tech ... Mandarin to medical ... we talk your customer’s Chatsworth, CA 91311 Suite 101 language. HMR’s superlative facility combines modern with Ph. 818-993-5500 Calabasas, CA 91302 comfort. We are your research partner not just a supplier. [email protected] Ph. 818-347-7077 Begin your research at www.hmr-research.com. www.laresearchinc.com [email protected] Location: Office building www.focusandtesting.com InterfaceAsia Spence Bilkiss, President 21221 S. Western Ave. Location: Office building Latin Facts Research, Inc. Suite 170 Distance from airport: 15 miles, 20 minutes 14550 Chase St., Suite 78B Torrance, CA 90501 CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Panorama City, CA 91402 Ph. 310-212-7555 35x24 15 Multiple Ph. 818-891-6779 [email protected] 22x20 15 Conference [email protected] www.interfaceasia.com 22x20 15 Conference www.factsnfiguresinc.com Location: Office building 20x18 12 Conference Location: Shopping mall 34x34 25 Conference 1/1, 1/1O, TK 20x20 25 Conference Built in 2010, this 12,500-sq.-ft. premier taste test and 18x20 13 Conference 12x12 15 Conference focus group facility is designed with your comfort and 18x20 14 Conference research needs in mind. With three large focus suites, a 26x29 19 Conference 1,250-sq.-ft. commercial test kitchen, residential kitchen, 11x14 6 Conference CLT room that seats up to 50 with dividers and three separate waiting areas to prohibit respondent mingling, this facility is plush, accommodating, contemporary and affordable. An extensive database representative of LA County allows for bilingual, B2B and medical and thorough follow- up reduces the risk of no-shows and helps deliver qualified respondents.

66 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Q-Insights Orange County 15060 Ventura Blvd., Suite 125 Sherman Oaks, CA 91403 (See also Los Angeles) Ph. 818-988-5411 [email protected] Adler Weiner Research Orange County, Inc. www.q-insights.com 3121 Michelson Drive LW Research Group Linda Giniewicz, Vice President Suite 100 Focus Group Facility 17337 Ventura Blvd. Location: Office building Irvine, CA 92612 Suite 301 Distance from airport: 20 miles, 40 minutes Ph. 949-870-4200 Encino, CA 91316 CL, 1/1, 1/1O, PTL, TK, VC [email protected] Ph. 818-501-4794 20x16 12 Conference www.adlerweiner.com [email protected] 20x16 12 Conference Kristen Kenehan, Facility Director www.lwresearchgroup.com 34x19 30 Multiple Location: Office building Lisa Balelo, Partners Distance from airport: 2 miles, 10 minutes Location: Office building Qualitative Insights CL, CUL, 1/1, 1/1O, WC Distance from airport: 20 miles, 30 minutes 100 Universal City Plaza, Bldg. 4525-2A 17x19 15 Multiple CL, 1/1, 1/1O, TK, VC, WC Universal City, CA 91608 17x21 15 Multiple 21x16 13 Conference Ph. 818-622-4007 17x21 15 Multiple 17x13 7 Conference [email protected] 17x15 10 Multiple 19x35 20 Conference www.q-insights.com Linda Giniewicz, Vice-President Ask Southern California, Inc. LW research group has extensive experience coordinating CL, TK City View Office Plaza and recruiting automotive focus groups, static clinics, as 12437 Lewis St., Suite 100 well and as drive tests. Our resumé of clients include most Schlesinger Associates Los Angeles Garden Grove, CA 92840 major automotive manufacturers. We have experience con- 10880 Wilshire Blvd. Ph. 714-750-7566 or 800-644-4ASK ducting projects that range from recruiting and coordinating Los Angeles, CA 90024 [email protected] automotive research and special events to conducting fleet Ph. 310-295-3040 www.asksocal.com studies at truck stops. Our company also has experience [email protected] Jennifer Kerstner, President recruiting and coordinating fly in respondents both nation- www.schlesingerassociates.com Location: Free standing facility Directory ally and internationally. We recruit using R.L. Polk lists, Scott Baker, VP - Qualitative Solutions Distance from airport: 9 miles, 20 minutes client provided lists, subscription lists and from our own Location: Office building CL, 1/1, 1/1O, TK national database. Distance from airport: 11 miles, 15 minutes 26x26 15 Conference AU, CL, CUL, 1/1, 1/1O, TK, VC, WC Mondo Research 21x18 14 Multiple 1130 S. Flower St. 20x19 14 Multiple Suite 203 20x19 14 Multiple Los Angeles, CA 90015 24x18 16 Multiple Ph. 213-765-3302 (See advertisement on inside front cover) [email protected] www.mondoresearch.com Test America, a division of CRG Global Jeanne Talbot, Owner Westfield Santa Anita Mall Location: Free standing facility 400 S. Baldwin Ave., Suite 104-L Distance from airport: 15 miles, 20 minutes Arcadia, CA 91007 CL, 1/1, 1/1O, VC, WC Ph. 866-209-2553 14 x 28 10 Multiple [email protected] www.crgglobalinc.com Opinions, Ltd. - Los Angeles Jennier Schwartz, Director of Field Operations Topanga Mall Location: Shopping mall 6660 Topanga Canyon Blvd., Suite 49A Distance from airport: 34 miles, 40 minutes Canoga Park, CA 91303 CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Ph. 440-893-0300 27x22 8 Multiple [email protected] 13x17 6 Multiple www.opinionsltd.com Chris Sluder, Vice President Location: Shopping mall Distance from airport: 12 miles, 20 minutes 1/1, 1/1O, VC, WC 20x14 Conference

Trotta Associates / Trotta-Hansen 13160 Mindanao Way Suite 100 Marina del Rey, CA 90292 Ph. 310-306-6866 [email protected] Plaza Research-Los Angeles www.trotta.net 6053 W. Century Blvd. Donna Flynn Suite 100 Location: Office building Los Angeles, CA 90045 Distance from airport: 3 miles, 15 minutes Ph. 310-645-1700 or 800-654-8002 AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC [email protected] 22x24 20 Multiple www.plazaresearch.com 20x18 20 Multiple Amy Haley, Director 20x18 16 Conference Location: Office building 20x18 16 Conference Distance from airport: 1 minutes 14x12 5 Multiple CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC 16x22 20 Conference Top rated, convenient, spacious and experienced with fresh 16x18 20 Conference ideas. Our facilities are totally revamped with top-notch 16x19 12 Conference technology and a modern look. Trotta knows what you need and delivers. Visit us in Marina del Rey (10 mins. from LAX) The nation’s premier network of focus group facilities! or Irvine (10 mins. from Orange County Airport- 1 hr. south Plaza Research offers multi-city project coordination in of LAX). A 400,000+ database provides diverse populations 14 locations with an extensive nationwide database. One from trendy Santa Monica and Beverly Hills to the beach experienced project manager will be your sole contact for cities to inner-city ethnic populations. From family-oriented the duration of your project at any of our markets. Our to professionals to Hollywood scene neighborhoods, we can focus group suites are designed with tiered seating, volumes cover it all! Member First Choice Facilities. FocusVision, controls, private phone booths, simultaneous in-depth Streamliner. interview rooms and client-viewable test kitchens. We (See advertisement on p. 67) provide free high-speed Internet access in all client suites, conference rooms and lounges, along with computers and a laser printer. (See advertisement on p. 91)

www.quirks.com December 2016 // Quirk’s Marketing Research Review 67

P&K Research (Br.)

y Codes 2535 N. Grand Ave. San Diego Santa Ana, CA 92705 Ph. 714-543-0888 or 800-747-5522 C&C Market Research - San Diego [email protected] Plaza Camino Real Location: Office building, Freestanding building, Shopping mall www.pk-research.com 2525 El Camino Real, Suite 203 Location: Free standing facility Carlsbad, CA 92008 CL - Client Lounge CUL-Computer Usability Lab Distance from airport: 15 miles, 20 minutes Ph. 479-785-5637 1/1 - One-on-One Room PUL-Product Usability Lab CL, 1/1, 1/1O, TK [email protected] 1/1OR - One-on-One Obs. VC - Videoconferencing 22x24 8 Conference www.ccmarketresearch.com Location: Shopping mall Director TK - Test Kitchen WC - Webconferencing 22x26 8 Conference (See advertisement on inside back cover) TKO - Test Kitchen Obs. AU - Auditorium The Question Shop, Inc. 17731 Irvine Blvd. Conference - Conference-Style Room Suite 206 Living - Living Room-Style Room Tustin, CA 92780 Multiple - Both Styles Ph. 714-974-8020 or 800-411-7550 Room dimensions, when stated, are shown in feet. [email protected] www.thequestionshop.com Flagship Research Ryan Reasor, President 2840 Fifth Ave. Location: Office building Suite 200 Distance from airport: 10 miles, 20 minutes San Diego, CA 92103 CL, CUL, 1/1, 1/1O, PTL, TK, VC Ph. 619-849-1111 or 619-814-0473 18x24 18 Conference [email protected] 14x18 18 Conference www.flagshipresearch.com 14x17 7 Conference Russell Duong Location: Office building Quick Test/Heakin (Branch) Distance from airport: 1 miles, 5 minutes AutoPacific, Inc. Mainplace Mall 18x22 10 Multiple 2991 Dow Ave. 2800 N. Main St., Suite 2088 19x19 15 Conference Tustin, CA 92780-7219 Santa Ana, CA 92705 20x16 15 Conference Ph. 714-838-4234 Ph. 714-547-8300

Focus Group Facility [email protected] [email protected] “It’s all about quality recruiting. Flagship records every www.autopacific.com www.quicktest.com recruiting call. A full-time staff member listens to and Dan Hall, Vice President Christy Crossan archives each recording as validation of the recruit. These Location: Free standing facility Location: Shopping mall recordings are available to you at any time, before and after Distance from airport: 5 miles, 15 minutes 12.6x19.6 4 Conference your groups, and you are welcome to share them with your AU, 1/1, 1/1O, PTL client. This can be very helpful when clients are concerned 24x16 12 Conference Trotta Associates (Br.) about the qualifications of a respondent or when a respon- 2017 5 Park Plaza, Suite 200 dent from a client list has complained about the recruiting One-of-a-kind Automotive Futures Center (AFC) is spe- Irvine, CA 92614 call. We now have the ability to host and recruit projects cifically designed for your custom automotive research. Ph. 949-251-1122 or 310-306-6866 nationwide, as well as specialize in medical recruiting. Featuring a showroom with turntable, inside space for up [email protected] to eight full-size vehicles in one showroom, electric vehicle www.trotta.net Luth Research charging station, dedicated focus group room, adjacent Ingrid Robertson, Facility Manager 1365 Fourth Ave. viewing room and an outside secure courtyard for view- Location: Office building San Diego, CA 92101 ing up to eight vehicles in natural light or using auto Distance from airport: 2 miles, 15 minutes Ph. 800-465-5884 or 619-234-5884 dealership style lighting. No other facility offers this level AU, CL, CUL, 1/1, 1/1O, TK, VC, WC [email protected] of comfort and security for your proprietary automotive 25x20 25 Multiple www.luthresearch.com research. 18x19 16 Multiple Molly Boyd, Project Manager 19x38 20 Conference Distance from airport: 3 miles, 10 minutes (See advertisement on p. 67) CL, CUL, 1/1, TK, VC, WC 22x23 20 Multiple 20x19 12 Multiple Sacramento 23x23 15 Multiple

Fieldwork L.A. - Orange County Elliott Benson Research 2030 Main St. 1226 H St. Suite 300 Sacramento, CA 95814 Irvine, CA 92614 Ph. 916-325-1670 Ph. 949-252-8180 [email protected] www.elliottbenson.com [email protected] Plaza Research-San Diego www.fieldwork.com Jaclyn Benson, Owner/Manager 9339 Genesee Ave. Kami Celano, President Location: Free standing facility Suite 100 Location: Office building Distance from airport: 10 miles, 10 minutes San Diego, CA 92121 Distance from airport: 1 miles, 5 minutes AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Ph. 858-200-3000 or 800-654-8002 CL, CUL, 1/1, 1/1O, TK, WC 32x21 20 Multiple [email protected] 9x23 12 Conference 23x21 25 Multiple www.plazaresearch.com 22x32 50 Conference 22x14 14 Multiple Sasha Kaplan, Director 19x21 12 Conference Location: Office building 22x20 18 Conference Opinions of Sacramento Distance from airport: 11 miles, 20 minutes 22x20 18 Conference 2025 Hurley Way Suite 110 Sacramento, CA 95825 CL, CUL, 1/1, 1/1O, TK, TKO, WC 15x20 15 Conference Extensively remodeled in 2013, Fieldwork OC is the hot- Ph. 916-568-1226 15x20 15 Conference test place to be in Southern Cal. See our beautiful creative [email protected] 16x22 15 Multiple spaces, including rooms with floor-to-ceiling mirrors for www.opinionsofsac.com an unmatched viewing experience. Suites of various sizes Hugh Miller, Co-owner The nation’s premier network of focus group facilities! accommodate a range of people/methodologies. 5 mins Location: Office building Plaza Research offers multi-city project coordination in from John Wayne/Orange County airport, Fieldwork OC Distance from airport: 15 miles, 25 minutes 14 locations with an extensive nationwide database. One has access to fine restaurants, shopping, the beach and AU, CL, CUL, PTL, TK, WC experienced project manager will be your sole contact for Disneyland. E-mail us your research requirements and take a 20x16 12 Multiple the duration of your project at any of our markets. Our vacation while you’re here. Digital audio and video record- 28x16 16 Multiple focus group suites are designed with tiered seating, volumes ing, video-streaming, usability lab, high-speed wireless controls, private phone booths, simultaneous in-depth Internet, transcription services. Opinions, Ltd. - Sacramento interview rooms and client-viewable test kitchens. We (See advertisement on p. 28, 41, cover, back cover) Roseville Galleria 1151 Galleria Blvd., Suite 277 provide free high-speed Internet access in all client suites, conference rooms and lounges, along with computers and a Jury Impact Orange County Roseville, CA 95678 Ph. 440-893-0300 laser printer. 3525 Hyland Ave. (See advertisement on p. 91) Suite 240 [email protected] Costa Mesa, CA 92626 www.opinionsltd.com Ph. 714-754-1010 or 888-858-5879 Chris Sluder, Vice President [email protected] Distance from airport: 27 miles, 33 minutes www.juryimpact.net 1/1, TK, VC, WC Location: Office building 20x10 8 Conference Distance from airport: 5 miles, 15 minutes CL, 1/1, 1/1O, VC, WC 20x16 5 Conference

68 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Nichols Research - Fremont 39141 Civic Center Drive Suite 425 Fremont, CA 94538 Ph. 510-794-2990 [email protected] Taylor Research, Inc. Fieldwork San Francisco www.nicholsresearch.com Focus Group Facility 6602 Convoy Court, Suite 210 201 Third St. Grace La Mer, Vice President of Compliance San Diego, CA 92111 Suite 1000 Location: Office building Ph. 858-810-8400 San Francisco, CA 94103 Distance from airport: 25 miles, 35 minutes [email protected] Ph. 415-268-8686 CUL, 1/1, 1/1O, VC, WC www.taylorresearch.com [email protected] 20x16 12 Conference Location: Free standing facility www.fieldwork.com Distance from airport: 12 miles, 15 minutes Denise Ambrose, President Nichols Research - San Francisco CL, CUL, 1/1, 1/1O, VC Location: Office building 44 Montgomery St. 20x13 8 Conference Distance from airport: 13 miles, 20 minutes Suite 1550 18x14 10 Conference CL, CUL, 1/1, 1/1O, WC San Francisco, CA 94104 24x19 12 Multiple 19x21 20 Multiple Ph. 415-986-0500 29x23 18 Multiple 18x21 11 Multiple [email protected] 20x22 25 Multiple www.nicholsresearch.com Top Rated by Impulse Survey. Over 50 years in operation. 20x21 9 Multiple Paul Valdez, VP of Research Facilities Centrally located with four new state of the art focus group Location: Office building suites featuring the largest multi-purpose room in San Fieldwork San Francisco is in the South of Market (SOMA) Distance from airport: 13 miles, 21 minutes Diego. Professional recruiting of consumer, medical, B2B, district, center of the city’s arts neighborhood. 20 mins CL, CUL, 1/1, 1/1O, TK, VC, WC CLT with touch screen computers and mock jury projects. from San Francisco International Airport. 4 focus group 20x18 15 Conference New state of the art audio / video systems and test kitchen. suites feature tiered viewing rooms, lounges and city views. 20x18 15 Conference Ever-growing database reflects the city’s rich diversity. 19x15 10 Conference Steps from the Moscone Center, our facility is the perfect 12x12 5 Conference

San Francisco Bay/San Jose place to do convention research. Our team is available to Directory recruit on-site during the convention or in advance with Nichols Research - San Jose/Silicon Valley Amplify Research Partners, LLC attendee lists. Digital audio and video recording, video 333 W. El Camino Real 7901 Stoneridge Drive streaming, usability lab, high-speed wireless Internet, tran- Suite 130 Suite 100 scription services. Sunnyvale, CA 94087 Pleasanton, CA 94588 (See advertisement on p. 28, 41, cover, back cover) Ph. 408-773-8200 Ph. 925-236-9700 [email protected] [email protected] www.nicholsresearch.com www.amplifyresearch.com Ryan Lopez, Facility Director Location: Office building Location: Office building Distance from airport: 20 miles, 25 minutes Distance from airport: 6 miles, 15 minutes CL, CUL, 1/1, 1/1O, VC, WC CL, CUL, 1/1, 1/1O, TK, VC, WC 18x25 25 Multiple 20x15 14 Conference 18x30 25 Multiple Focus Pointe Global - San Francisco 450 Sansome St. 20x15 10 Conference 8th Floor 16x14 20 Conference Brainfarm, a Tragon Company San Francisco, CA 94111 24x16 14 Conference 350 Bridge Parkway Ph. 415-392-6000 or 888-873-6287 36x24 22 Multiple Redwood Shores, CA 94065 [email protected] Ph. 650-412-2100 or 800-841-1177 www.focuspointeglobal.com Opinions, Ltd. - San Francisco [email protected] Reka Kunos, Facility Director Solano Mall www.tragon.com Location: Office building 1350 Travis Blvd., Suite 1522A Steve Willis, Account Manager Distance from airport: 15 miles, 35 minutes Fairfield, CA 94533 Location: Office building AU, CUL, 1/1, 1/1O, TK, VC, WC Ph. 440-893-0300 Distance from airport: 10 miles, 20 minutes 18x18 12 Multiple [email protected] CL, 1/1, 1/1O, PTL, TK, VC 19x20 15 Multiple www.opinionsltd.com 20x24 12 Conference 17x21 6 Multiple Chris Sluder, Vice President 30x35 12 Conference 17x21 6 Multiple Location: Shopping mall 19x20 12 Multiple Distance from airport: 58 miles, 65 minutes C&C Market Research - San Francisco 1/1, 1/1O, VC, WC Great Mall Focus Pointe Global sets the industry standard for 20x14 Conference 308 Great Mall Drive qualitative/quantitative marketing research data col- Milpitas, CA 95035 lection services. 18 premier focus group facilities in Q & A Focus Suites Ph. 479-785-5637 major U.S. commercial centers. Services include: focus 925 Ygnacio Valley Road [email protected] groups, taste tests, jury simulation, product placements, Suite 201 www.ccmarketresearch.com Webcam focus groups, online communities, qualitative/ Walnut Creek, CA 94596 Craig Cunningham, President quantitative research. Locations: Appleton, Wis.; Atlanta; Ph. 925-210-1525 Location: Shopping mall Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; [email protected] Distance from airport: 3 miles, 10 minutes Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, www.QAFocusSuites.com 1/1, 1/1O Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; Craig Wong, Executive VP 15x12 8 Conference Phoenix; St. Louis; San Francisco; Teaneck, N.J. Location: Office building (See advertisement on inside back cover) (See advertisement on p. 3) Distance from airport: 25 miles, 30 minutes CL, CUL, TK, WC Corey, Canapary & Galanis 24x17 14 Multiple 447 Sutter St. Penthouse N. 20x17 14 Multiple San Francisco, CA 94108 22x30 14 Multiple Ph. 415-397-1200 [email protected] Q & A Research, Inc. www.ccgresearch.com 64 Digital Drive Jon Canapary, Exec. Vice President Intact Qualitative Research Novato, CA 94949 Location: Office building 599 Third St. Ph. 415-883-1188 or 800-210-1525 Distance from airport: 20 miles, 30 minutes Suite 104 [email protected] 18x22 8 Conference San Francisco, CA 94107 www.qafocussuites.com Ph. 415-400-5945 Craig Wong, Executive VP Covance Food Solutions [email protected] Location: Free standing facility 365 N. Canyons Parkway www.intactqualitativeresearch.com Distance from airport: 35 miles, 35 minutes Suite 101 Richard Ngo, Partner CL, 1/1, 1/1O, WC Livermore, CA 94551 Location: Free standing facility 28x16 16 Conference Ph. 925-551-4262 Distance from airport: 13 miles, 15 minutes [email protected] CL, CUL, PTL, TK, TKO, VC, WC Quantum Market Research www.theNFL.com 1000 Broadway Suite 292 Christie Hoyer, Assoc Dir Sensory Consumer Res Intact Qualitative Research is a full-service, boutique con- Oakland, CA 94607 Location: Office building sumer and B2B market research firm located in the heart of Ph. 510-238-9010 Distance from airport: 25 miles, 30 minutes SOMA in San Francisco. In addition to designing a research [email protected] AU, CL, 1/1, 1/1O, PTL, TK, TKO, WC facility with your needs in mind, we offer a full array of ser- www.qresearch.us 21x20 15 Conference vices in qualitative recruitment and project management for Veronica Raymonda, Director the Bay Area and all other major U.S. markets. We are com- Location: Office building mitted to delivering the highest level of quality in finding Distance from airport: 4 miles, 15 minutes the right people for every project, taking the conversation CL, CUL, 1/1, PTL, TKO, VC beyond the phone screener and understanding each person 17x21 20 Conference we place into research sessions. 15x20 16 Conference

www.quirks.com December 2016 // Quirk’s Marketing Research Review 69

y Codes Colorado

Location: Office building, Freestanding building, Shopping mall Colorado Springs Fieldwork Denver CL - Client Lounge CUL-Computer Usability Lab Wells Fargo Center 1/1 - One-on-One Room PUL-Product Usability Lab 1700 Lincoln St., Suite 3050 1/1OR - One-on-One Obs. VC - Videoconferencing Denver, CO 80203

Director TK - Test Kitchen WC - Webconferencing Ph. 303-825-7788 TKO - Test Kitchen Obs. AU - Auditorium [email protected] Elevated Insights www.fieldwork.com 525 N. Tejon St. Nikki Darré, President Conference - Conference-Style Room Colorado Springs, CO 80903 Location: Office building Living - Living Room-Style Room Ph. 719-590-9999 Distance from airport: 20 miles, 30 minutes Multiple - Both Styles [email protected] AU, CL, CUL, 1/1, 1/1O, TK, TKO, WC Room dimensions, when stated, are shown in feet. www.elevatedinsights.com/ 13x09 6 Conference Sam Orkin, Business Dev/Facility Manager 24x19 25 Conference Location: Free standing facility 23x20 12 Conference Distance from airport: 15 miles, 20 minutes 20x17 15 Conference CL, 1/1, 1/1O, VC, WC 24x20 25 Conference Schlesinger Associates San Francisco 12x21 10 Multiple 150 California St. 11x21 5 Multiple Fieldwork Denver is the ideal location for your “mile Suite 800 12x8 4 Multiple high” market research. Our new 14,000-sq.-ft. facility is San Francisco, CA 94111 in downtown Denver, designed for client and respondent Ph. 415-781-2600 A brand new facility in the Pikes Peak region featuring three convenience. Our six suites can accommodate groups of any [email protected] spacious research suites with private client lounges. A flex- size and include a multi-purpose room with floor-to-ceiling www.schlesingerassociates.com ible space that inspires creativity—great for focus groups, viewing. Since 1982, we have been providing our expertise, Pam Lintner, Vice President Qual Solutions IDIs, usability testing, co-creation, off-site ideation/brain- on-site recruiting, and an ever-growing database of respon- Location: Office building storming, mock juries and more. Colorado Springs is home dents - which means your research will be right. Digital Distance from airport: 10 miles, 20 minutes to a diverse mix of people including: military personnel, audio and video recording, video-streaming, usability lab, high-speed wireless Internet, transcription services, Spanish Focus Group Facility AU, CL, CUL, 1/1, TK, VC, WC outdoor enthusiasts, politically-minded individuals, religious 15x20 16 Multiple groups, and suburban families. Capabilities include: custom speaking recruiting. 17x22 16 Multiple recruiting, moderation, digital audio and video recording, (See advertisement on p. 28, 41, cover, back cover) 16x20 10 Multiple video, streaming and more. Located an hour south of Denver. 17x24 10 Multiple (See advertisement on inside front cover) 2017 VuPoint San Francisco 395 Oyster Point Blvd. Suite 209 Food And Drink Resources South San Francisco, CA 94080 Rocky Mountain Research Focus Groups LLC 6555 S. Kenton St. Ph. 650-871-6800 750 Citadel Drive E. Suite 302 [email protected] Suite 3124 Centennial, CO 80111 www.vupointresearch.com Colorado Springs, CO 80909 Ph. 720-255-2679 or 571-215-6526 Meghan Lybrand, Account Executive Ph. 719-637-7944 or 719-638-4697 [email protected] Location: Office building [email protected] www.foodanddrinkresources.com Distance from airport: 2 miles, 6 minutes www.rockymtnresearch.com Richard Keys, Managing Partner CL, CUL, 1/1, 1/1O, TK, VC, WC Cynthia D. Robinett, Owner/Director Location: Office building 20x38 Multiple Location: Shopping mall Distance from airport: 25 miles, 30 minutes 16x25 Multiple Distance from airport: 7 miles, 10 minutes CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 7x6 Multiple CUL, 1/1, 1/1O, PTL, TK, VC, WC 13x19 12 Conference 25x72 Multiple 14x16 10 Conference 11x22 6 Multiple 11x10 Multiple FDR’s is Denver’s newest state of the art facility. Amenities 13x13 Multiple & services of the Innovation Center are unparalleled in 12x16 Multiple the industry & uniquely designed to get you to bigger ideas w/ better feedback. We manage an array of services including qualitative & quantitative projects, consumer watchLAB Rocky Mountain Research provides the finest quality focus research insights, focus groups, ideation, CLT, product 201 Post St. group services in a timely, efficient and professional manner. development, sensory testing, comparison testing & 6th Floor Our mission is to provide optimum service for every one of commercialization. Our facility is equipped with a first-class San Francisco, CA 94108 our clients. Our competent staff consists of over 30 years of test kitchen & bar. We digitally record the focus groups Ph. 415-285-9300 combined marketing experience! We have a huge extensive & allow clients positioned in various locations to watch [email protected] data bank and now have FocusVision to help clients moni- & hear the scene on 60” HDTVs. www.watchlab.com tor their focus groups. Our facility includes a fully equipped Brian Parker, President kitchen, central location and high-speed Internet access with Location: Office building over 20 computers. We are centrally located less than 10 Distance from airport: 14 miles, 20 minutes miles from the Colorado Springs Airport. AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC 16x22 14 Multiple 16x22 14 Multiple Denver 16x22 14 Multiple INGATHER Research & Sensory 1614 15th St. watchLAB’s studios are just upstairs from Prada and only Suite 100 steps away from the Magnificent Mile in two of America’s Denver, CO 80202 finest cities. We are proof you really can have it all: quality Ph. 303-988-6808 nationwide-recruiting, proactive hands-on project manage- [email protected] ment and an excellence in service top to bottom. With AccuData Market Research, Inc. (Br.) www.ingatherresearch.com state-of-the-art technology and celebrated aesthetics that 14221 E. Fourth Ave. Cory Balthaser, COO/Dynamic Generator put people at ease, our facilities always foster the freedom Suite 126 Location: Free standing facility to stay focused on the project. Whether it’s a focus group, Denver, CO 80011-8701 Distance from airport: 25 miles, 25 minutes online board, or any methodology in between, we offer Ph. 800-808-3564 or 303-344-4625 AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC value-added recommendations with the project’s successful [email protected] 17x30 16 Conference end results in mind. www.accudata.net 19x30 10 Conference Shannon Hendon 20x10 10 Conference Location: Office building 20x10 10 Conference Ventura/Santa Barbara Distance from airport: 13 miles, 20 minutes 52x20 16 Conference CL, 1/1, 1/1O, TK, VC, WC 100x32 50 Conference Datta Research 21x15 15 Conference 1013 Colina Vista 19x14 15 Conference INGATHER is the industry’s ‘Blue Ocean’ concept in focus Ventura, CA 93003 group and sensory testing facilities. We are “Driving the Ph. 805-289-1555 Fastidious recruiting is the hallmark of Accudata Future of Marketing Research In-Context™.” We go beyond [email protected] Facilities (Denver, Orlando). In Orlando we have Four spa- sterile research by providing comfortable, real-life settings www.dattaresearch.com cious focus room suites carefully designed to meet your allowing respondents to be more open leading to deeper Arvind Datta, Owner requirements with guaranteed recruiting and experienced insights, truer responses and more impactful results. With top-quality staff. Large kitchen with over 25 feet of counter our Ideastream™ added to our fleet of in-context ameni- space, plus double ovens and six microwaves to meet all your ties, INGATHER can facilitate research virtually anywhere. food-testing needs. Closest facility to the airport and down- With our downtown Denver facility, industry’s first “Reality town, plus the fastest access to the attractions. We offer Research Restaurant & Bar™” and “Reality House®“, videoconferencing with Focus Vision, and video-streaming. INGATHER is the US choice.

70 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Market Perceptions, Inc. Performance Plus / Boston Field & Focus, Inc. 733 E. 8th Ave. Connecticut Westfield Shopping Town Enfield Denver, CO 80203 90 Elm St. Ph. 303-323-1900 Enfield, CT 06082 [email protected] Ph. 508-872-1287 www.marketperceptions.com [email protected] Location: Office building Bridgeport www.performanceplusboston.com Focus Group Facility Distance from airport: 18 miles, 30 minutes Shirley Shames, President CL, 1/1, 1/1O, VC C&C Market Research - Trumbull Location: Shopping mall 26x18 20 Conference Connecticut Post Mall Distance from airport: 12 miles, 15 minutes 1201 Boston Post Road, Suite 2067 CL, 1/1, WC Opinions, Ltd. - Denver Milford, CT 06460 13x20 15 Conference Colorado Mills Mall Ph. 479-785-5637 14500 W. Colfax Ave., Suite 130 [email protected] Lakewood, CO 80401 www.ccmarketresearch.com New Haven Ph. 440-893-0300 Craig Cunningham, President [email protected] Location: Shopping mall GreatBlue Research, Inc. www.opinionsltd.com Distance from airport: 60 miles, 60 minutes 162 West St. Chris Sluder, Vice President CL, 1/1, TK Suite A Distance from airport: 36 miles, 44 minutes 12x17 8 Conference Cromwell, CT 06416 1/1, TK, VC, WC (See advertisement on inside back cover) Ph. 860-740-4000 hello@greatblueresearch.com Firm Facts Interviewing www.greatblueresearch.com 3333 Main St. Location: Office building Stratford, CT 06614 Distance from airport: 30 miles, 40 minutes Ph. 203-375-4666 VC, WC [email protected] 12x20 Conference www.firmfacts.com Plaza Research-Denver Harriet Quint, Owner Directory 1200 17th St. Location: Shopping mall Stamford Suite 800 Distance from airport: 6 miles, 10 minutes Denver, CO 80202 1/1, 1/1O, TK New England Marketing Research, Inc. Ph. 303-572-6900 or 800-654-8002 15x20 10 Conference 200 Connecticut Ave., 4th Floor [email protected] Fairfield County www.plazaresearch.com Norwalk, CT 06854 Jennifer Miller, Director Danbury Ph. 203-855-5500 or 877-604-5500 Location: Office building [email protected] Distance from airport: 45 minutes MarketView, Inc. www.nemr.com CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC 26 Mill Plain Road Location: Office building 15x20 20 Conference Danbury, CT 06811 Distance from airport: 25 miles, 45 minutes 15x20 20 Conference Ph. 203-791-1644 or 914-631-0796 CL, 1/1, 1/1O, VC, WC 15x20 20 Multiple [email protected] 20x20 20 Conference 15x20 20 Conference www.marketview-research.com 20x20 20 Conference Gail Friedman, President 15x15 12 Multiple The nation’s premier network of focus group facilities! Location: Office building Plaza Research offers multi-city project coordination in Distance from airport: 25 miles, 30 minutes 14 locations with an extensive nationwide database. One CL, TK, VC, WC experienced project manager will be your sole contact for 20x22 15 Multiple the duration of your project at any of our markets. Our 28x25 20 Multiple focus group suites are designed with tiered seating, volumes controls, private phone booths, simultaneous in-depth interview rooms and client-viewable test kitchens. We RazorFocus provide free high-speed Internet access in all client suites, Hartford 1351 Washington Blvd. conference rooms and lounges, along with computers and a Suite 600 laser printer. Stamford, CT 06902 (See advertisement on p. 91) Ph. 203-504-3240 or 203-504-3241 [email protected] www.RazorFocus.com Paul Jacobson, Owner and CEO Connecticut Connection - Hartford Research Location: Office building 17 Talcott Notch Road Distance from airport: 32 miles, 40 minutes Farmington, CT 06032 CL, CUL, 1/1, 1/1O, TK, VC, WC Ph. 860-677-2877 18x16 10 Multiple Resolution Research® [email protected] 18x21 12 Multiple 490 S. Santa Fe Drive www.connecticutconnection.com 23x14 20 Multiple Unit E Marsh Myers, Research Coordinator 14x10 6 Conference Denver, CO 80223 Location: Office building Ph. 303-830-2345 Distance from airport: 15 miles, 25 minutes RazorFocus is a boutique facility with 3 large FV-ready [email protected] AU, CL, CUL, 1/1, 1/1O, TK, TKO, WC suites. Our Stamford CT location, an invigorating alterna- www.ResolutionResearch.com 21x21 30 Conference tive to Northern NJ and Westchester County, is under an Nina Nichols, President 16x19 20 Conference hour from area airports and from Manhattan, by car or 14x18 15 Conference train. Exceptional recruiting, via our 21,000+ B2C and B2B Beautiful, functional, distinctly visible, convenient, and database and separate medical database, is our top priority highly configurable. These are just a few words that Three luxurious focus group rooms, an additional 50-seat and key POD. Our recruiting area of Fairfield County, CT and describe our new focus group facility and test kitchen. The amphitheater for audience groups and a staff eager to meet Upper Westchester County, NY yields diverse socioeconomic facility is complete with a warehouse (30’ ceilings) for large your needs. Thirty years of experience recruiting every type groups, life stages, ethnicities and cultures. High Impulse product tests, trainings, as well as hot & cold food dis- of respondent and project including business, computer ratings and 90%+ repeat rate are proof! tribution. Our lounge functions as an intimate living room. usability, pharmaceutical, ethnic, mock jury and consumer Free, reserved parking is just outside our front door and products. Over a million people within a 15-minute drive of steps away (new bridge 2017) from Alameda light rail stop. this facility. Recruiting and field services throughout the If you need a facility &/or recruitment in the in the state of Connecticut. Moderators and researchers consis- Denver/Colorado market (or anywhere USA), please contact District Of Columbia tently give our facility top ratings. Resolution Research. Connecticut InFocus Test America, a division of CRG Global Washington 76 Eastern Blvd. FlatIron Crossing Mall Hartford-Glastonbury, CT 06033 One W. FlatIron Circle, Suite 2128 Area Wide Market Research, Inc. Ph. 860-652-0307 Broomfield, CO 80021 16017 Comprint Circle [email protected] Ph. 866-209-2553 Gaithersburg, MD 20877 www.ctinfocus.com [email protected] Ph. 301-590-1160 Joni Krasusky, Director www.crgtestamerica.com [email protected] Location: Free standing facility Jennifer Schwartz, Director of Field Operations www.areawidemarketresearch.com Distance from airport: 18 miles, 20 minutes Location: Shopping mall Ann Weinstein, President AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC Distance from airport: 34 miles, 35 minutes Location: Office building 20x20 15 Conference CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Distance from airport: 20 miles, 35 minutes 10x15 10 Conference AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 14x17 10 Conference 14x17 10 Conference

www.quirks.com December 2016 // Quirk’s Marketing Research Review 71

OMR ing our clients the highest-quality recruiting, a beautiful

y Codes 7255-A Hanover Parkway high-tech facility with all-digital audio/video recording Greenbelt, MD 20770 and staff who are dedicated to anticipating your needs and Ph. 301-441-4660 going beyond expectations. We have two beautiful facili- [email protected] Location: Office building, Freestanding building, Shopping mall ties in the D.C. area and the only 920-sq.-ft. super-room www.OMRdc.com in the market, seating up to 72 respondents theater-style. Jill Siegel, President Our range of locations allows you to reach everything from CL - Client Lounge CUL-Computer Usability Lab Location: Free standing facility suburban consumers to the most influential opinion leaders 1/1 - One-on-One Room PUL-Product Usability Lab Distance from airport: 18 miles, 25 minutes in the country. 1/1OR - One-on-One Obs. VC - Videoconferencing CL, CUL, 1/1, 1/1O, TK, VC, WC

Director TK - Test Kitchen WC - Webconferencing 20x14 12 Conference Test America, a division of CRG Global TKO - Test Kitchen Obs. AU - Auditorium Lakeforest Mall OMR (Br.) 701 Russell Ave., Suite H116 900 17th St. N.W., Suite 650 Gaithersburg, MD 20877 Conference - Conference-Style Room Washington, DC 20006 Ph. 866-209-2553 Living - Living Room-Style Room Ph. 202-822-8590 or 301-441-4660 [email protected] Multiple - Both Styles [email protected] www.crgtestamerica.com Room dimensions, when stated, are shown in feet. www.OMRdc.com Jennifer Schwartz, Director of Field Operations Jill Siegel, President Location: Shopping mall Location: Office building Distance from airport: 28 miles, 33 minutes Distance from airport: 4 miles, 12 minutes CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC CL, CUL, 1/1, 1/1O, TK, VC, WC 20x20 8 Conference 20x14 12 Conference 9x8 5 Conference

Opinions, Ltd. – Washington, D.C. Annapolis Mall Florida 2002 Annapolis Mall Suite 1290 EurekaFacts, LLC Annapolis, MD 21401 51 Monroe St. Ph. 440-893-0300 Daytona Beach Suite Plaza East 10 [email protected] Rockville, MD 20850 www.opinionsltd.com CRG Global, Inc. 3 Signal Ave.

Focus Group Facility Ph. 240-403-4800 or 301-610-0590 Chris Sluder, Vice President [email protected] Location: Shopping mall Suite A www.eurekafacts.com Ormond Beach, FL 32174 Ph. 866-209-2553 Patricia Omana the polling company™, inc. [email protected] Location: Office building 400 N. Capitol St. N.W. www.crgglobalinc.com Distance from airport: 27 miles, 35 minutes Suite 790 Jennifer Schwartz, Director of Field Operations CL, CUL, 1/1, 1-on-1 Observation Washington, DC 20001 2017 Location: Free standing facility 40x21 30 Multiple Ph. 202-667-6557 Distance from airport: 14 miles, 15 minutes 21x24 20 Multiple [email protected] CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 21x16 20 Multiple www.pollingcompany.com 16x30 15 Conference 8x13 5 Conference Location: Office building 8x13 5 Conference CSS/datatelligence, a division of CRG Global EurekaFacts offers a well-appointed CL, a multipurpose focus 3 Signal Ave. group suite and four IDI rooms with observation rooms. Suite B Equipped with the latest technology and professional host- Ormond Beach, FL 32174 ing staff, our facility is conveniently connected to D.C.’s Ph. 866-209-2553 Rockville Metro-Bus-MARC train hub. Our multilingual call [email protected] center specializes in hard-to-reach recruitment, multilin- Shugoll Research www.cssdatatelligence.com gual moderators, interviewers, coders and note-takers. We 7475 Wisconsin Ave. Jennifer Schwartz, Director of Field Operations conduct studies using single and multimode methodologies. Suite 200 Location: Free standing facility EurekaFacts is certified to ISO 20252; the international Bethesda, MD 20814 Distance from airport: 14 miles, 15 minutes standard for market, opinion and social research. Ph. 301-656-0310 CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC [email protected] 16x30 15 Conference Home Innovation Research Labs www.ShugollResearch.com 400 Prince George’s Blvd. Rick Seale, Executive Vice President Upper Marlboro, MD 20774 Location: Office building Fort Lauderdale Ph. 800-638-8556 or 301-249-4000 Distance from airport: 12 miles, 35 minutes (See also Miami) [email protected] CL, CUL, 1/1, 1/1O, VC, WC www.homeinnovation.com/services/market_research 16x20 12 Conference 16x21 10 Conference Clarocision Research & Marketing Michael Smith, Marketing Research Manager 2818 N. University Drive Location: Office building 17x16 11 Conference 16x26 20 Conference Coral Springs, FL 33065 Distance from airport: 32 miles, 46 minutes Ph. 877-659-5468 or 954-741-2234 AU, CL, 1/1, 1/1O, PTL 16x21 10 Conference 10x13 8 Conference [email protected] 21x17 14 Multiple www.crmfirm.com/marketresearch/ 21x17 14 Multiple Karlene Facey, Market Research Project Mngr. 30x37 10 Multiple Shugoll Research is the premier qualitative research facility in the Washington, D.C. area. We are committed to providing our Location: Office building clients the highest-quality recruiting, a beautiful high-tech Distance from airport: 18 miles, 22 minutes facility with all-digital audio/video recording and staff who CL, CUL, 1/1, WC are dedicated to anticipating your needs and going beyond expectations. We have two beautiful facilities in the D.C. area and the only 920-sq.-ft. super-room in the market, seating up to 72 respondents theater-style. Our range of locations allows Mediabarn Research Services you to reach everything from suburban consumers to the most 2200 Clarendon Blvd. influential opinion leaders in the country. Suite 1200 Mars Research Arlington, VA 22201 550 W. Cypress Creek Road Ph. 703-964-0440 Suite 310 [email protected] Ft. Lauderdale, FL 33309 www.mediabarnresearch.com Ph. 954-654-7888 or 877-755-2805 Location: Office building [email protected] Distance from airport: 5 miles, 15 minutes Shugoll Research www.marsresearch.com CL, CUL, 1/1, 1/1O, PTL, VC, WC Jarrett Rudnick 20x17 20 Conference 1800 Diagonal Road Suite 300 Location: Office building 15x14 15 Multiple Distance from airport: 11 miles, 18 minutes 18x14 15 Living Alexandria, VA 22314 Ph. 301-656-0310 CL, CUL, PTL, TK, VC, WC [email protected] 20x25 20 Multiple A full-service, state-of-the-art focus group and usability 12x22 5 Multiple lab facility located just minutes from Washington, D.C. www.ShugollResearch.com Three dedicated research rooms available for focus groups, Rick Seale, Executive Vice President Location: Office building Mars Research is one of the most trusted Marketing Research one-on-one in-depth interviews and usability studies, as firms, with 30+ years experience. We design and conduct qual well as a room suited for panels of up to 35 for dial session Distance from airport: 3 miles, 10 minutes CL, CUL, WC and quant research studies. Our upscale Fort Lauderdale Focus and mock trials. Equipped with the latest digital recording Group facility offers 2 conference rooms, spacious client view- capabilities, video-streaming and usability testing soft- 20x46 15 Conference 20x26 15 Conference ing, video streaming and translation equipment. Our superior ware. Located above the Court House Metro station on the recruiting process delivers qualified respondents for every Orange Line in Arlington. Professional, expert qualitative/ 20x20 11 Conference 20x20 10 Conference project. Diverse consumer database includes Hispanics and quantitative research staff offering moderating and recruit- other multi-cultural backgrounds. Mars has a strong reputa- ing services. Shugoll Research is the premier qualitative research facility tion in conducting consumer product and sensory research in the Washington, D.C. area. We are committed to provid- (i.e. taste testing) while providing comprehensive results.

72 Quirk’s Marketing Research Review // December 2016 www.quirks.com partner in Miami with the quality metrics to prove it. And 2017 Miami be sure to check our our other facilities in Nashville and (See also Fort Lauderdale) Charlotte. WAC of Miami 8300 N.W. 53rd St., Suite 403

Plaza Research-Fort Lauderdale Doral, FL 33166 Focus Group Facility 4000 Hollywood Blvd. Ph. 786-364-2272 Suite 200N [email protected] Hollywood, FL 33021 www.wacresearch.com Ph. 954-963-7600 or 800-654-8002 Ask Miami Gary Altschul [email protected] 2121 Ponce De Leon Blvd. Location: Office building www.plazaresearch.com Suite 250 Distance from airport: 5 miles, 10 minutes Rebeccah Jaeger Miami, FL 33134 AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Location: Office building Ph. 305-448-7769 26x27 25 Conference Distance from airport: 15 minutes [email protected] 20x20 18 Conference CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC www.askmiami.com 20x20 18 Conference 15x20 20 Conference Adrian Ladner, President 15x16 8 Conference 15x20 20 Conference Location: Office building 16x22 20 Multiple Distance from airport: 3 miles, 10 minutes 16x21 20 Conference CL, CUL, 1/1, 1/1O, TK, VC, WC Orlando 22x18 12 Multiple The nation’s premier network of focus group facilities! 18x15 8 Multiple Plaza Research offers multi-city project coordination in 14 locations with an extensive nationwide database. One Ask Miami is the premier facility and recruiting service experienced project manager will be your sole contact for provider in Miami! A member of First Choice Facilities, the duration of your project at any of our markets. Our Ask Miami is owner-managed and consistently provides focus group suites are designed with tiered seating, volumes moderators with the highest-quality facility and recruiting AccuData Market Research, Inc. controls, private phone booths, simultaneous in-depth services available. Ten minutes from Miami International Directory interview rooms and client-viewable test kitchens. We Airport, we’re centrally located and easily accessible from 520 N. Semoran Blvd. provide free high-speed Internet access in all client suites, every corner of Miami-Dade County. Whether your next Suite 100 conference rooms and lounges, along with computers and a study requires general consumers, physicians, seniors, teens Orlando, FL 32807 laser printer. or tweens, we will provide you with the highest level of Ph. 800-831-7744 or 407-282-3770 (See advertisement on p. 91) recruiting. For the highest-quality facility and recruiting [email protected] services, Ask Miami! www.accudata.net WAC of Fort Lauderdale Shannon Hendon 1415 W. Cypress Creek Road C&C Market Research - Miami Location: Office building Ft. Lauderdale, FL 33309 Broward Mall Distance from airport: 7 miles, 15 minutes Ph. 954-772-5101 8000 W. Broward Blvd., Suite 1124 CL, 1/1, 1/1O, TK, VC, WC [email protected] Plantation, FL 33388 29x25 20 Conference www.wacresearch.com Ph. 479-785-5637 19x16 15 Conference Gary Altschul [email protected] 19x16 15 Conference Location: Office building www.ccmarketresearch.com 21x25 30 Multiple Distance from airport: 12 miles, 15 minutes Craig Cunningham, President AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Location: Shopping mall Fastidious recruiting is the hallmark of Accudata 25x25 25 Conference Distance from airport: 15 miles, 10 minutes Facilities (Denver, Orlando). In Orlando we have Four spa- 20x20 18 Conference CL, CUL, 1/1, 1/1O, TK cious focus room suites carefully designed to meet your 20x20 18 Conference 17x15 8 Conference requirements with guaranteed recruiting and experienced 14x16 8 Conference (See advertisement on inside back cover) top-quality staff. Large kitchen with over 25 feet of counter space, plus double ovens and six microwaves to meet Focus99 - The Focus Group Room all your food-testing needs. Closest facility to the airport and downtown, plus the fastest access to the attractions. 25 S.E. Second Ave. Jacksonville We offer videoconferencing with Focus Vision, and video- Suite 345 streaming. Miami, FL 33131 Ph. 305-416-0606 [email protected] www.focus99.com Sandra Tartonne, Director Location: Office building Concepts In Focus Distance from airport: 5 miles, 10 minutes 1329 Kingsley Ave. CL, 1/1, 1/1O, PTL, VC, WC ClearView Research Orlando Suite A 15x25 10 Conference Jacksonville, FL 32073 5450 Lake Howell Road Ph. 904-264-5578 Winter Park, FL 32792 Miami Market Research, Inc. Ph. 407-671-3344 [email protected] 6840 S.W. 40 St. www.conceptsinfocus.com [email protected] Suite 207 www.aboutorlandoresearch.com Kathy Hayman, Director of Qualitative Miami, FL 33155 Location: Free standing facility Jeni Marsh Ph. 305-666-7010 Location: Office building Distance from airport: 30 miles, 35 minutes [email protected] CL, CUL, 1/1, 1/1O, TK, VC, WC Distance from airport: 14 miles, 20 minutes www.miamimarketresearch.com AU, CL, 1/1, 1/1O, TK, VC, WC 22x16 6 Conference Luis Padron, President 20x20 12 Conference 23x22 20 Multiple Location: Shopping mall 18x26 20 Multiple Distance from airport: 7 miles, 15 minutes Jacksonville and north Florida’s “Top Rated” facility by CL, 1/1, 1/1O, TK, VC, WC ClearView Research Orlando is Central Florida’s “Top Rated” Impulse! Two focus group suites designed with your comfort 13x20 8 Multiple and needs in mind. Outstanding recruiting with high show qualitative facility, giving clients the highest level of ser- rates of qualified participants. Complimentary videotaping, vice has been our goal since 1997. In response our clients DVDs, MP3s. Recent upgrade to metro ethernet over fiber for have consistently rated ClearView Research-Orlando #1 in high speed access to for web usability testing and ease of Central Florida. We are newly renovated, adding two spa- use. Large kitchen area for taste tests. Privately owned and cious client lounges and test kitchen all equipped with operated. Designed by moderators for moderators. Attention closed-circuit viewing. We have in-house staff to recruit to detail with an emphasis on quality. True Southern hos- only qualified respondents to your specifications. We will complete every project on time and within budget with a pitality focusing on your needs so you can focus on your 20|20 Research - Miami clients’ needs. management team ready to give 110%. Doesn’t your next 8350 N.W. 52nd Terrace project deserve the best? Suite 420 Doral, FL 33166 Ideas To Go, Inc. Ph. 866-960-8269 or 786-594-3740 200 E. Robinson St. [email protected] Eola Park Centre 1, Suite 1250 www.2020research.com Orlando, FL 32801 Natalie Ogando, Facility Director Ph. 407-367-2655 Location: Office building [email protected] Distance from airport: 10 miles, 20 minutes www.ideastogo.com CL, CUL, VC, WC Tina Vatrano, Facility Manager 19x20 15 Conference Location: Office building 22x28 15 Conference Distance from airport: 12 miles 19x20 15 Conference CL, VC 38x22 15 Multiple Fully renovated facility! Come and see how our newly 18x22 10 Multiple updated facility matches our ever outstanding services! We’ve been serving the industry since 1986! “Top Rated” every year by Impulse Surveys. Experienced, bilingual, on- site recruiting and project management. We are more than just a focus group facility. We are your trusted fieldwork www.quirks.com December 2016 // Quirk’s Marketing Research Review 73

y Codes Tampa/St. Petersburg

The Consumer Center of Mid-Florida 101 Philippe Parkway Location: Office building, Freestanding building, Shopping mall Suite A Safety Harbor, FL 34695 Plaza Research-Tampa CL - Client Lounge CUL-Computer Usability Lab Ph. 727-726-0844 4301 Anchor Plaza Parkway 1/1 - One-on-One Room PUL-Product Usability Lab [email protected] Suite 150 1/1OR - One-on-One Obs. VC - Videoconferencing www.theconsumercenter.com Tampa, FL 33634 Randy Carson, Facility Director

Director Ph. 813-769-2900 or 800-654-8002 TK - Test Kitchen WC - Webconferencing Location: Office building TKO - Test Kitchen Obs. AU - Auditorium [email protected] Distance from airport: 10 miles, 15 minutes www.plazaresearch.com CL, 1/1, 1/1O, TK, TKO, WC Lindsay Price Conference - Conference-Style Room 27x18 10 Multiple Location: Office building Living - Living Room-Style Room Distance from airport: 5 minutes Multiple - Both Styles CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC Room dimensions, when stated, are shown in feet. 15x20 20 Conference 15x20 20 Conference 16x22 20 Multiple

Herron Associates, Inc. (Br.) The nation’s premier network of focus group facilities! Plaza Research offers multi-city project coordination in Product Insights, Inc. 600 N. Westshore Blvd. 14 locations with an extensive nationwide database. One 365 Wekiva Springs Road Suite 702 experienced project manager will be your sole contact for Suite 201 Tampa, FL 33609 the duration of your project at any of our markets. Our Longwood, FL 32779 Ph. 800-392-3828 or 813-282-0866 focus group suites are designed with tiered seating, volumes Ph. 407-774-6165 [email protected] controls, private phone booths, simultaneous in-depth [email protected] www.herron-research.com interview rooms and client-viewable test kitchens. We www.productinsights.com Sue McAdams, President provide free high-speed Internet access in all client suites, Sandra Clear, President Location: Office building conference rooms and lounges, along with computers and a Location: Office building Distance from airport: 3 miles, 5 minutes laser printer. Distance from airport: 22 miles, 40 minutes CL, CUL, 1/1, 1/1O, TK, VC, WC (See advertisement on p. 91) Focus Group Facility 1/1, 1/1O, VC 15x20 12 Multiple 18x21 12 Multiple 15x20 12 Multiple 10x12 5 Multiple 24x28 14 Multiple Quick Test/Heakin (Branch) 18x19 14 Multiple Citrus Park Mall Schlesinger Associates Orlando 10x13 2 Conference 7852 Citrus Park Drive Maitland Green II Tampa, FL 33625 2290 Lucien Way, Suite 180 Experience the difference with Tampa’s most convenient Ph. 855-799-0003 2017 Maitland, FL 32751 and reliable research facility. Proof is in the top ratings and [email protected] Ph. 407-660-1808 repeat clients. Best-in-class service and premium amenities www.quicktest.com [email protected] with an emphasis on Qualitative in-person research, Pre- Christy Crossan www.schlesingerassociates.com recruits and Taste Tests. Over sized well appointed suites, Location: Shopping mall Stephenie Gordon, Vice President large viewable CLT and a test kitchen along with Hispanic/ 13 x 22 5 Conference Location: Office building Latino capabilities. Additional offices in Indianapolis, IN. Distance from airport: 20 miles, 30 minutes Extensive National Project Management services with refer- Schwartz Research & Consulting CL, CUL, VC, WC ences. Let us show you how easy the research process can Laurel Oaks 24x16 12 Multiple be! Trust a team with a proven record! 5027 W. Laurel St. 20x16 12 Multiple Tampa, FL 33607 (See advertisement on inside front cover) Ph. 813-207-0332 [email protected] www.schwartzconsulting.com Randy Carson, Facility Director Sarasota Location: Free standing facility Focus Sarasota Distance from airport: 3 miles, 6 minutes L&E Research AU, CL, CUL, 1/1, 1/1O, VC, WC 1990 Main St., Suite 750 5110 Sunforest Drive 16x18 10 Conference Sarasota, FL 34239 Suite 300 16x19 12 Conference Ph. 941-365-0033 Tampa, FL 33634 18x24 10 Multiple [email protected] Ph. 877-344-1574 www.focussarasota.com [email protected] Location: Office building Test America a division of CRG Global www.leresearch.com Distance from airport: 6 miles, 8 minutes WestShore Plaza Patricia Lister, Client Relationship Manager CL, 1/1, 1/1O, VC, WC 256 WestShore Plaza, Suite WW8 Distance from airport: 5 miles, 10 minutes 21x20 6 Conference Tampa, FL 33609 AU, CL, CUL, 1/1, 1/1O, VC, WC 15x20 6 Conference Ph. 866-209-2553 32x22 20 Multiple [email protected] 20x17 14 Multiple www.crgglobalinc.com 19x17 8 Multiple Jennifer Schwartz, Director of Field Operations Tallahassee Location: Shopping mall Tampa, Florida bills itself as “The Next Great American City” Distance from airport: 14 miles, 20 minutes Downs & St. Germain Research and L&E’s Tampa facility is way ahead of it. We offer a 1/1, 1/1O, TK, VC 2992 Habersham Drive first-class experience in the heart of a major metropolitan 29 x 30 Multiple Tallahassee, FL 32309 city, and yet only 10 minutes away from Tampa International 10 x 20 Multiple Ph. 850-906-3111 or 800-564-3182 Airport (TPA.). From the facility space to the nearby food [email protected] options, you can be sure you will have a top notch experi- www.dsg-research.com/ ence. L&E Tampa offers three spacious suites, large West Palm Beach/Boca Raton Location: Free standing facility conference rooms and a staging area. With our sunny Tampa Distance from airport: 10 miles, 20 minutes hospitality, L&E will put your mind at ease, expertly CL, VC, WC Quick Test/Heakin manage your project and help you focus on clients. 1061 E. Indiantown Road Oppenheim Research Suite 300 Opinions, Ltd. – Tampa Jupiter, FL 33477 1640 Metropolitan Circle Brandon Town Center Ph. 561-748-0931 or 855-799-0003 Tallahassee, FL 32308 634 Brandon Town Center [email protected] Ph. 850-201-0480 Brandon, FL 33511 www.quicktest.com [email protected] Ph. 440-893-0300 Christy Crossan, Director of Account Management www.oppenheimresearch.com [email protected] Distance from airport: 18 miles, 20 minutes Anneliese Oppenheim, President www.opinionsltd.com Location: Free standing facility Chris Sluder, Vice President Distance from airport: 10 miles, 20 minutes 3Q GLOBAL Location: Shopping mall 1061 E. Indiantown Road CUL, 1/1, 1/1O Distance from airport: 20 miles, 33 minutes 19x22 6 Multiple Suite 300 1/1, VC, WC Jupiter, FL 33477 23x10 5 Conference Salter Mitchell Ph. 561-745-3602 or 855-799-0003 [email protected] 117 S. Gadsden St. www.3Q-Global.com Tallahassee, FL 32301 Traci Wood, Director Ph. 850-681-3200 Location: Office building [email protected] Distance from airport: 18 miles, 20 minutes www.saltermitchell.com 10x21 Conference April Salter, President Location: Office building Distance from airport: 7 miles, 15 minutes

74 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Georgia Atlanta

Fieldwork Atlanta Jackson Associates Research, Inc. Focus Group Facility 200 Galleria Parkway 1140 Hammond Drive Suite 1600 Bldg. H Atlanta, GA 30339 Atlanta, GA 30328 Ph. 770-988-0330 Ph. 770-394-8700 [email protected] [email protected] www.jacksonassociates.com Atlanta Out Loud, Inc. www.fieldwork.com Marisa L. Pope, President Druid Chase Office Park Kate Krohn, President Location: Free standing facility 2801 Buford Highway N.E., Suite 250 Location: Office building Distance from airport: 20 miles, 30 minutes Brookhaven, GA 30329 Distance from airport: 20 miles, 25 minutes AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Ph. 404-636-9054 CL, CUL, 1/1, 1/1O, TK, WC 25x16 15 Multiple [email protected] 35x20 18 Conference 22x22 12 Multiple www.atlantaoutloud.net 22x25 16 Conference 22x22 12 Multiple Jim Reardon, President 21x25 16 Conference 22x54 24 Conference Location: Office building 18x22 25 Conference 14x15 10 Conference Distance from airport: 19 miles, 20 minutes 16x18 12 Multiple CL, 1/1, 1/1O, WC Atlanta boasts world-class businesses and attractions. 15x20 15 Conference As part of this growing metropolis, Fieldwork Atlanta Five luxurious focus suites including 1,200-sq.-ft. audito- 15x20 15 Conference provides some of the most sophisticated market research rium with viewing, ramp for vehicles and large displays. 24x26 20 Conference opportunities available today. You’ll find state of the art Largest commercial test kitchen in Atlanta. 160 cubic 11x14 8 Conference facilities, including 4 spacious conference rooms, a test kitchen, private lounges, and all of the latest technology. feet of walk-in refrigeration and heavy electrical support. 150,000+ consumer, medical B2B database. Multiple CLT We are consistently “Top Rated” by the Impulse Survey of Come experience Southern hospitality in this hot Directory labs with laptops and wireless, private entrances and recep- Focus Group Facilities. Come see our new multi-purpose market. Capabilities: digital audio and video recording, tion seating 35+. Tiered viewing rooms seat 12-15; focus room seating up to 40 respondents. Beautiful client video streaming, usability lab, high-speed wireless Internet, 6-10 in adjacent lounges. Internet access, remote viewing, lounge with 60” flat panel TV. Independently owned, man- transcription services. Instant Update™ technology, workstations, conference aged and operated with all staff onsite, we offer top-quality (See advertisement on p. 28, 41, cover, back cover) tables and Wi-Fi. On-site IT and A/V techs. Streaming avail- recruiting, services and technology. We provide consumer, able internally and externally. business, Hispanic and medical recruiting. We welcome the opportunity to work with you, your clients and your budget for the Atlanta market. Our ultimate goal is to make your Atlanta project a perfect experience for you and your clients start to finish! Focus Pointe Global - Atlanta (Buckhead) C&C Market Research - Atlanta Monarch Plaza Perimeter Mall 3414 Peachtree Road N.E., Suite 800 Jackson Associates Research, Inc. 4400 Ashford Dunwoody Road, Suite 2670 Atlanta, GA 30326 1180 Peachtree St. Atlanta, GA 30346 Ph. 678-298-9222 or 888-873-6287 Suite J Ph. 479-785-5637 [email protected] Atlanta, GA 30309 [email protected] www.focuspointeglobal.com Ph. 770-394-8700 www.ccmarketresearch.com Ron Livers, Facility Director [email protected] Craig Cunningham, President Location: Office building www.jacksonassociates.com Location: Shopping mall Distance from airport: 18 miles, 23 minutes Marisa Pope, President Distance from airport: 30 miles, 40 minutes CL, CUL, 1/1, 1/1O, TK, VC, WC Location: Office building CL, CUL, 1/1, 1/1O, TK, TKO 24x16 18 Multiple Distance from airport: 12 miles, 15 minutes 14x19 8 Conference 24x16 18 Multiple CL, 1/1, 1/1O, VC, WC (See advertisement on inside back cover) 14x16 21 Multiple 20x20 10 Multiple 33x19 25 Multiple 17x19 8 Multiple 17x19 8 Multiple Focus Pointe Global sets the industry standard for qualitative/quantitative marketing research data col- Located in the heart of midtown Atlanta, this facility lection services. 18 premier focus group facilities in consists of three trendy, sophisticated studios boasting major U.S. commercial centers. Services include: focus the latest technology, including our Instant Update™ groups, taste tests, jury simulation, product placements, technology. Studios are professionally decorated and boast Compass Marketing Research digital whiteboards in each focus room. Private second-floor 3725 DaVinci Court Webcam focus groups, online communities, qualitative/ quantitative research. Locations: Appleton, Wis.; Atlanta; access and 12-ft. ceilings make this the perfect choice for Suite 100 high-profile projects. Intimate and warm, this sophisticated Norcross, GA 30092 Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, space is 12 miles from the airport and is surrounded by Ph. 770-448-0754 four- and five-star restaurants, hotels and the arts. [email protected] Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; www.compassmarketingresearch.com Phoenix; St. Louis; San Francisco; Teaneck, N.J. Edie Gayton, Research Service Manager (See advertisement on p. 3) Location: Free standing facility Distance from airport: 30 miles, 45 minutes CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 16x24 12 Conference 16x20 12 Conference Plaza Research-Atlanta One Atlanta Plaza Confidently place your research project with Compass, Focus Pointe Global - Atlanta (Clairmont) 950 E. Paces Ferry Road N.E., Suite 800 client-centric and flexible research facilities for your quali- 2970 Clairmont Road Atlanta, GA 30326 tative and quantitative studies. Best-rated recruiting with Suite 500 Ph. 770-432-1400 or 800-654-8002 excellent show rates. Renown for our strong competency Atlanta, GA 30329 [email protected] with food and beverage research, including a complete Ph. 404-321-0468 or 888-873-6287 www.plazaresearch.com commercial test kitchen. Strategically located in North [email protected] Krista McTernan Atlanta with easy access and central to diverse demograph- www.focuspointeglobal.com Location: Office building ics. Excellent Hispanic/Latino research services. Genuine Christy McCulla, Facility Director Distance from airport: 15 minutes hospitality and professional support services. Top-rated Location: Office building AU, CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC value in the market place. Multimarket facility relationships. Distance from airport: 20 miles, 25 minutes 15x20 20 Conference Reputable since 1981. CL, CUL, TK, VC, WC 15x20 20 Conference 22x18 20 Multiple 15x20 20 Conference 21x17 20 Multiple 15x20 20 Multiple 16x24 20 Multiple 20x30 25 Conference

Focus Pointe Global sets the industry standard for The nation’s premier network of focus group facilities! qualitative/quantitative marketing research data col- Plaza Research offers multi-city project coordination in lection services. 18 premier focus group facilities in 14 locations with an extensive nationwide database. One major U.S. commercial centers. Services include: focus experienced project manager will be your sole contact for groups, taste tests, jury simulation, product placements, the duration of your project at any of our markets. Our Webcam focus groups, online communities, qualitative/ focus group suites are designed with tiered seating, volumes quantitative research. Locations: Appleton, Wis.; Atlanta; controls, private phone booths, simultaneous in-depth Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; interview rooms and client-viewable test kitchens. We Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, provide free high-speed Internet access in all client suites, Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; conference rooms and lounges, along with computers and a Phoenix; St. Louis; San Francisco; Teaneck, N.J. laser printer. (See advertisement on p. 3) (See advertisement on p. 91) www.quirks.com December 2016 // Quirk’s Marketing Research Review 75 Suite 150

y Codes Atlanta, GA 30328 Ph. 770-391-1099 Illinois [email protected] www.uifacilities.com Location: Office building, Freestanding building, Shopping mall Andrea Cartier Chicago Location: Office building Adler Weiner Research Chicago, Inc. CL - Client Lounge CUL-Computer Usability Lab Distance from airport: 25 miles, 33 minutes 875 N. Michigan Ave. 1/1 - One-on-One Room PUL-Product Usability Lab CL, CUL, 1/1, 1/1O, PTL, VC, WC John Hancock Center, Suite 3260 25x12 20 Conference 1/1OR - One-on-One Obs. VC - Videoconferencing Chicago, IL 60611

Director 20x12 15 Conference TK - Test Kitchen WC - Webconferencing Ph. 312-944-2555 TKO - Test Kitchen Obs. AU - Auditorium 13x14 10 Multiple [email protected] 30x21 15 Living www.adlerweiner.com Conference - Conference-Style Room Andrea Weiner, Managing Director V & L Research & Consulting, Inc. Location: Office building Living - Living Room-Style Room 3340 Peachtree Road N.E. Distance from airport: 15 miles, 45 minutes Multiple - Both Styles Suite 1800 CL, CUL, VC, WC Room dimensions, when stated, are shown in feet. Atlanta, GA 30326 17x15 15 Conference Ph. 404-218-7584 or 404-218-8413 24x16 15 Conference [email protected] 19x17 12 Conference www.vlresearch.com 20x17 15 Conference Dydra Virgil, Principal 19x17 12 Conference Location: Office building Distance from airport: 16 miles, 20 minutes Adler Weiner Research Lincolnwood, Inc. CL, 1/1, 1/1O, TK 6500 N. Lincoln Ave. 17x14 16 Multiple Lincolnwood, IL 60712 12x12 10 Multiple Ph. 847-675-5011 [email protected] PVR Research, Inc. www.adlerweiner.com 11445 Johns Creek Parkway Andrea Weiner, Managing Director Johns Creek, GA 30097 Location: Free standing facility Ph. 770-813-4902 Hawaii Distance from airport: 15 miles, 30 minutes

Focus Group Facility [email protected] CL, CUL www.pvr-research.com 24x23 25 Conference Donna Pickert, President Honolulu 21x23 25 Conference Location: Office building Distance from airport: 35 miles, 40 minutes Anthology Marketing Group – Research Assistance In Marketing/Chicago AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO 1003 Bishop St. 900 National Parkway, Suite 150 20x22 18 Conference Pauahi Tower, Floor 9 Schaumburg, IL 60173 2017 16x22 15 Multiple Honolulu, HI 96813 Ph. 888-827-0400 or 847-481-0400 38x24 8 Multiple Ph. 808-524-5194 or 808-544-3020 [email protected] 35x30 10 Multiple [email protected] www.aimresearchnetwork.com www.anthologygroup.com Laura Shulman, President Atlanta’s premier field research provider for quantitative Location: Office building Location: Office building and qualitative projects. Two luxurious focus group rooms, Distance from airport: 8 miles, 15 minutes Distance from airport: 10 miles, 20 minutes one CLT room with viewing and one large multipurpose AU, CL, 1/1, 1/1O, VC CL, CUL, TK, VC, WC room with viewing and taping (deal for dial test and mock 20x26 15 Conference 30x20 20 Multiple juries, seats 75 respondents). Large commercial test kitchen 20x20 15 Multiple has walk-ins, ample power and open design to accommo- Market Trends Pacific, Inc. 20x19 10 Multiple date any setup. 52 laptops with wired and Wi-Fi. In-house 1132 Bishop St. recruiting and 70,000 respondents consistently provides Suite 1560 Brainfarm, a Tragon Company the best recruits (consumer, B2B, Hispanic and medical). Honolulu, HI 96813 111 Deerlake Road, Suite 120 Professional results with an emphasis on Southern hospital- Ph. 808-532-0733 Deerfield, IL 60015 ity and exceptional service. [email protected] Ph. 800-841-1177 or 224-632-1919 www.markettrendspacific.com [email protected] Wanda L. Kakugawa, President www.tragon.com Quick Test/Heakin (Branch) Steve Willis, Account Manager Sugarloaf Mills Location: Office building Distance from airport: 6 miles, 15 minutes Location: Office building 5900 Sugarloaf Parkway, Suite 125 Distance from airport: 15 miles, 30 minutes Lawrenceville (Atlanta), GA 30043 1/1, 1/1O 20x11 10 Conference CL, 1/1, 1/1O, PTL, TK, VC Ph. 770-831-5099 30x25 12 Conference [email protected] OmniTrak Group, Inc. www.quicktest.com Bryles Research, Inc. Christy Crossan 1250 Davies Pacific Center 841 Bishop Street 9405 Enterprise Drive Location: Shopping mall Mokena, IL 60448 11.9 x 8.7 2 Conference Honolulu, HI 96813 Ph. 808-528-4050 Ph. 708-478-3333 or 877-478-5070 [email protected] Schlesinger Associates Atlanta [email protected] www.omnitrakgroup.com www.brylesresearch.com 5909 Peachtree Dunwoody Road Jeff Bryles, Dir. of Operations The Palisades Building, Suite 950 Alan Ellis, Vice President Location: Office building Location: Free standing facility Atlanta, GA 30328 Distance from airport: 12 miles, 35 minutes Ph. 770-396-8700 Distance from airport: 4 miles, 20 minutes 1/1, 1/1O, TK CL, 1/1, 1/1O, TK [email protected] 15x18 15 Conference 14x16 9 Conference www.schlesingerassociates.com 30x34 15 Multiple Stephanie Gordon, VP Qualitative Solutions 18x12 8 Conference Location: Office building Distance from airport: 25 miles, 30 minutes C R Market Surveys, Inc. AU, CL, CUL, TK, VC, WC 11 W. 26th St. 15x20 12 Multiple South Loop Hotel 16x20 12 Multiple Chicago, IL 60616-1200 16x20 12 Multiple Ward Research, Inc. Ph. 312-583-7960 x 70 or 800-882-1983 20x18 15 Multiple 828 Fort Street Mall [email protected] 16x25 12 Multiple Suite 210 www.crmarketsurveys.com (See advertisement on inside front cover) Honolulu, HI 96813 Cherlyn Robinson, Facility Director Ph. 808-522-5123 Location: Office building Superior Research [email protected] Distance from airport: 10 miles, 30 minutes 3405 Piedmont Road, Suite 550 www.wardresearch.com AU, CL, CUL, 1/1, TK, VC Atlanta, GA 30305 Denise Charles, Vice President/General Manager 11x15 12 Conference Ph. 770-394-4400 Location: Office building 11x15 15 Conference [email protected] Distance from airport: 5 miles, 15 minutes 25x50 10 Conference www.superiorresearch.net 1/1, 1/1O C&C Market Research - Chicago Debbie Hunter, CEO/Owner 14x24 15 Conference Location: Office building North Riverside Park Mall 7501 W. Cermak Road, Suite m-15A Distance from airport: 10 miles, 20 minutes With over 35 years of experience in the Hawaii market, a North Riverside, IL 60546 CL, 1/1, 1/1O, TK, TKO, VC, WC database of over 12,000 respondents statewide and our repu- Ph. 479-785-5637 14x23 12 Conference tation for quality recruiting and top-notch customer service, [email protected] 14x20 12 Conference we will work closely with you to recruit the respondents you 14x20 12 Conference www.ccmarketresearch.com need. We also have one of Hawaii’s premier moderators on Craig Cunningham, President 13x09 4 Conference staff and offer one of the most spacious facilities in Hawaii. 15x19 12 Living Location: Shopping mall Distance from airport: 10 miles, 30 minutes 12x12 6 Conference User Insight (See advertisement on inside back cover) 50 Glenlake Parkway

76 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Catalyst Ranch lounges, and creative spaces will accommodate any group ment services. Call or e-mail Aryn O’Donnell to schedule a 656 W. Randolph St. - Suite 3W size or set up requirements. Capabilities include digital tour or get a quote on your next project. Chicago, IL 60661 audio and video recording, video-streaming, high-speed (See advertisement on p. 28, 41, cover, back cover) Ph. 312-207-1710 wireless Internet, transcription services. [email protected] (See advertisement on p. 28, 41, cover, back cover) www.catalystranchmeetings.com/focus_Groups1.html Jody Devins, Client Services and Marketing Focus Group Facility Location: Office building Distance from airport: 17 miles, 25 minutes 1/1, VC, WC Focus Centre of Chicago, Inc. 21x34 Multiple 211 E. Ontario 20x55 15 Multiple Suite 400 20x70 Multiple Fieldwork Chicago-O’Hare 8420 W. Bryn Mawr Ave. Chicago, IL 60611 41x61 Multiple Ph. 312-628-7171 40x81 15 Multiple Suite 200 Chicago, IL 60631 [email protected] Ph. 773-714-8700 www.focuscentre-chicago.com [email protected] Lynn Rissman, President www.fieldwork.com Location: Office building Kate Albert, President Distance from airport: 25 miles, 45 minutes Location: Office building CL, VC, WC Distance from airport: 3 miles, 5 minutes 23x30 15 Multiple ClearView Research, Inc. CL, CUL, 1/1O, TK, WC 18x30 15 Multiple 10600 W. Higgins 20x25 20 Conference 18x30 15 Multiple Suite 100 21x21 20 Conference 18x15 10 Multiple Rosemont, IL 60018 21x15 15 Conference Ph. 847-827-9840 or 877-286-8439 20x20 15 Conference Prestigious facility in downtown Chicago just steps from [email protected] North Michigan Ave. Four luxurious suites with spacious group rooms, tiered observation rooms with floor-to-ceiling

www.clearviewresearch.com Fieldwork Chicago-O‘Hare has 5 conference suites Directory Betty Holm, Vice President with attached lounges, a kitchen, a multi-purpose mirrors, luxurious client lounges, massage chairs, zoned Location: Office building room, and a patio for research/relaxing. 3 miles from O‘Hare temperature/volume controls and closed-circuit viewing. Distance from airport: 1 miles, 5 minutes International Airport. Approx. 30 mins from Downtown. Large all-purpose room for juries, or any audience or class- AU, CL, VC, WC Access to public transportation and major highways makes room set-up needs. Expert recruiting for business, medical 15x16 10 Multiple us convenient for participants/clients. Our diverse database and consumer studies. Experienced project management to 19x16 15 Multiple covers a widespread area throughout the city and suburbs. meet all your research needs. 18x26 20 Multiple Digital audio and video recording, video-streaming, usability lab, high-speed wireless Internet, transcription Established in 1996, ClearView Research Inc. started as a services. Explore the vast dining and entertainment options small recruiting company and in 1999 grew into a three in the Rosemont and Downtown areas. focus group room facility. Our largest focus group room (See advertisement on p. 28, 41, cover, back cover) is spacious enough to seat 50 respondents theatre style. ClearView Research Inc. has an experienced staff on-hand Focus Pointe Global - Chicago to recruit only qualified respondents to your specifications. 645 N. Michigan Ave. Our in-house recruiting is of the highest quality for both Suite 600 consumer and business recruiting. We believe in keeping our Chicago, IL 60611 clients updated throughout the process and will provide you Ph. 312-924-0114 or 888-873-6287 with a current respondent summary every morning. Fieldwork Chicago-Schaumburg [email protected] 425 N. Martingale Road www.focuspointeglobal.com Energy Annex Samir Ali, Facility Director 1123 W. Washington Suite 2000 Schaumburg, IL 60173 Location: Office building Chicago, IL 60607 Distance from airport: 10 miles, 30 minutes Ph. 312-733-2639 Ph. 847-413-9040 [email protected] CL, CUL, 1/1, 1/1O, TK, VC, WC [email protected] 16x22 15 Multiple www.energyannex.com www.fieldwork.com Karyn Picchiotti, President 18x22 15 Multiple Mandy Capistron, Director of Project Management 16x22 15 Multiple Location: Free standing facility Location: Office building Distance from airport: 10 miles, 20 minutes 16x21 15 Multiple Distance from airport: 16 miles, 30 minutes 20x28 15 Multiple CUL, 1/1, 1/1O, VC CL, CUL, 1/1, 1/1O, TK, WC 16x12 14 Multiple 20x20 12 Conference 22x23 10 Conference Focus Pointe Global sets the industry standard for 16x30 25 Multiple qualitative/quantitative marketing research data col- 15x12 12 Multiple 20x19 15 Conference 25x20 12 Conference lection services. 18 premier focus group facilities in 17x20 15 Conference major U.S. commercial centers. Services include: focus Fact Flow Research 20x20 15 Conference groups, taste tests, jury simulation, product placements, 111 S. Wacker Drive, Suite 4710 Webcam focus groups, online communities, qualitative/ Chicago, IL 60606 Fieldwork Chicago-Schaumburg offers over 11,000 sq. ft. quantitative research. Locations: Appleton, Wis.; Atlanta; Ph. 312-341-8117 of accommodations. In additional to our newly added Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; [email protected] permanent living room space, we have 5 conference rooms, Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, www.ffrfocusfacility.com seating 12-50. Viewing rooms seat up to 25 and have Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; Diana Manos, Mgr. Research Operations attached lounges. Amazing views of the Chicago skyline, Phoenix; St. Louis; San Francisco; Teaneck, N.J. Location: Office building lakes and woods. Our staff and management team has 60+ (See advertisement on p. 3) Distance from airport: 20 miles, 30 minutes years combined experience. Located 12 miles from O’Hare CL, 1/1, 1/1O International Airport. One block from Woodfield Mall, near 20x20 12 Conference top-rated restaurant/attractions. Digital audio and video recording, video-streaming, usability lab, high-speed wireless Internet, transcription services. (See advertisement on p. 28, 41, cover, back cover) Focus Pointe Global - Chicago (Oak Brook) 2311 W. 22nd St. Suite 100 Fieldwork Chicago-Downtown Oak Brook, IL 60523 111 E. Wacker Drive Ph. 630-990-8300 or 888-873-6287 Suite 200 [email protected] Chicago, IL 60601 Fieldwork Flex www.focuspointeglobal.com Ph. 312-565-1866 111 E. Wacker Drive Jill Karmann, Facility Director [email protected] Suite 220 Location: Office building www.fieldwork.com Chicago, IL 60601 Distance from airport: 15 miles, 25 minutes Megan Pollard, President Ph. 312-285-2060 CL, CUL, TK, VC, WC Location: Office building [email protected] 18x30 20 Multiple Distance from airport: 18 miles, 30 minutes www.fieldwork.com/ 20x18 10 Multiple CL, CUL, TK, TKO, WC Aryn O’donnell, Director of Corporate Services 21x24 15 Conference Location: Office building Focus Pointe Global sets the industry standard for 21x29 20 Conference qualitative/quantitative marketing research data col- 23x25 18 Conference Fieldwork Flex, a brand new creative research space in lection services. 18 premier focus group facilities in 20x27 25 Conference downtown Chicago, was designed to be an inspirational major U.S. commercial centers. Services include: focus 14x15 10 Conference place for researchers and participants. Flex provides an groups, taste tests, jury simulation, product placements, atmosphere that elicits insights and creativity with a large, Webcam focus groups, online communities, qualitative/ Fieldwork Chicago-Downtown is ideally located in the heart open versatile room, and 4 spacious break out rooms with quantitative research. Locations: Appleton, Wis.; Atlanta; of the city with the ability to pull consumer, medical, and flexible set ups. It is located in the heart of downtown, Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; business respondents from all local areas. Recently remod- convenient for respondents and clients. You can also expect Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, eled, the facility features spectacular views of Michigan Fieldwork quality hosting, recruiting and project manage- Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; Avenue and the Chicago River as well as first class customer Phoenix; St. Louis; San Francisco; Teaneck, N.J. service. Five spacious conference rooms, private client (See advertisement on p. 3) www.quirks.com December 2016 // Quirk’s Marketing Research Review 77

Market Ease Multicultural Opinions, Ltd. - Chicago West

y Codes 520 W. Erie St. Harlem-Irving Plaza Suite 4E 4192 N. Harlem Ave., Suite 67 Chicago, IL 60654 Norridge, IL 60706 Ph. 888-679-9910 or 312-654-9910 Location: Office building, Freestanding building, Shopping mall Ph. 440-893-0300 [email protected] [email protected] www.market-ease.com CL - Client Lounge CUL-Computer Usability Lab www.opinionsltd.com Iliana Ruiz Moran, President Chris Sluder, Vice President 1/1 - One-on-One Room PUL-Product Usability Lab Location: Office building Distance from airport: 31 miles, 45 minutes 1/1OR - One-on-One Obs. VC - Videoconferencing Distance from airport: 15 miles, 30 minutes 1/1, 1/1O, VC, WC

Director TK - Test Kitchen WC - Webconferencing CL, CUL, 1/1 20x14 Conference TKO - Test Kitchen Obs. AU - Auditorium Matrix Research, Inc. 222 Merchandise Mart Plaza Opinions, Ltd. - Chicago North Chicago, IL 60654 Gurnee Mills Mall Conference - Conference-Style Room Ph. 312-224-8492 6170 W. Grand Ave., Suite 191 Living - Living Room-Style Room [email protected] Gurnee, IL 60031 Multiple - Both Styles www.matrix-r.com Ph. 440-893-0300 Room dimensions, when stated, are shown in feet. Location: Office building [email protected] Distance from airport: 10 miles, 20 minutes www.opinionsltd.com CL Chris Sluder, Vice President 20x20 25 Conference Location: Shopping mall 20x16 16 Living Distance from airport: 33 miles, 43 minutes 17x15 12 Conference 1/1, TK, VC, WC 8x23 12 Conference MFORCE Research 4043 N. Ravenswood, Suite 301 Opinions, Ltd. - Chicago South Chicago, IL 60613 Fox Valley Mall Ph. 773-525-3385 2086 Fox Valley Center FOCUSCOPE, Inc. [email protected] Aurora, IL 60504 515 N. State St. www.mforceresearch.com Ph. 440-893-0300 Suite 1920 Steve Halloran, Project Manager [email protected] Chicago, IL 60654 Location: Office building www.opinionsltd.com

Focus Group Facility Ph. 708-386-5086 Distance from airport: 13 miles, 20 minutes Chris Sluder, Vice President [email protected] CL, CUL, 1/1, 1/1O, WC Distance from airport: 31 miles, 45 minutes www.focuscope.com 17x12 7 Multiple 1/1, 1/1O, VC, WC Kevin Rooney, President 20x14 Conference Location: Office building National Data Research, Inc. Distance from airport: 12 miles, 25 minutes 4711 Golf Road, Suite 310 P&K Research CL, CUL, 1/1, 1/1O, VC, WC Skokie, IL 60076 6323 N. Avondale Ave. 2017 22x20 16 Multiple Ph. 847-501-3200 Suite 100 24x18 12 Multiple [email protected] Chicago, IL 60631 34x19 20 Multiple www.national-data.net Ph. 773-774-3100 or 800-747-5522 Jay Velasco, Director Research Services [email protected] 3 spectacular facilities (Chicago, Oak Brook, Oak Park), all Location: Office building www.pk-research.com Impulse “Top Rated”. Chicago facility NEWLY REMODELED. Distance from airport: 14 miles, 20 minutes Location: Office building We have the industry’s most complete database, worked by AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Distance from airport: 10 miles, 15 minutes our experienced, well-supervised recruit staff. Precise quality 31x17 20 Multiple AU, CL, 1/1, 1/1O, TK, TKO, VC, WC control; attentive, proactive service at every level; superb 27x18 20 Multiple 21x20 22 Conference cuisine options; and every available technological resource. 28x17 20 Multiple 21x32 14 Conference Capabilities include: online community platforms, panel devel- 14x14 20 Multiple opment, field management, central location testing, online surveys, usability testing, ethnographies, shop-a-longs, ethnic recruiting, online community recruiting, mock juries. (See advertisement on p. 79)

FOCUSCOPE, Inc. (Br.) 1100 Lake St. Plaza Research-Chicago Suite 60 National Data Research, Inc. 8725 W. Higgins Road Oak Park, IL 60301 737 N. Michigan Ave. Suite 1310 Chicago, IL 60631 Ph. 708-386-5086 Chicago, IL 60611 Ph. 773-714-9600 or 800-654-8002 [email protected] Ph. 847-501-3200 [email protected] www.focuscope.com [email protected] www.plazaresearch.com Kevin Rooney, President www.national-data.net Holli Epstein, Director Location: Office building Jay Velasco, Director Research Services Location: Office building Distance from airport: 10 miles, 25 minutes Location: Office building Distance from airport: 5 minutes CL, CUL, 1/1, 1/1O, TK, VC, WC Distance from airport: 16 miles, 25 minutes AU, CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC 22x15 12 Multiple AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 18x33 17 Multiple 22x15 11 Multiple 19x17 20 Multiple 16x24 17 Conference (See advertisement on p. 79) 19x17 15 Multiple 16x22 17 Multiple 24x17 20 Multiple 17x24 25 Multiple FOCUSCOPE, Inc. (Br.) 26x16 15 Multiple One Oakbrook Terrace 12x17 5 Living The nation’s premier network of focus group facilities! Suite 320 Plaza Research offers multi-city project coordination in Oakbrook Terrace, IL 60181 Founded in 1987, NDR stands as a best-in-class marketing 14 locations with an extensive nationwide database. One Ph. 708-386-5086 services firm providing national data collection support experienced project manager will be your sole contact for [email protected] services for all field and online methodologies. Our the duration of your project at any of our markets. Our www.focuscope.com facilities are centralized in ideal locations offering imme- focus group suites are designed with tiered seating, volumes Kevin Rooney, President diate access to numerous dining and shopping options. controls, private phone booths, simultaneous in-depth inter- Distance from airport: 16 miles, 30 minutes Whether an urban study in the heart of Chicago’s view rooms and client-viewable test kitchens. We provide CL, CUL, 1/1, 1/1O, VC, WC Magnificent Mile or a suburban study in Chicago’s North free high-speed Internet access in all client suites, confer- 29x14 15 Multiple Shore, NDR has a long history of successfully exceeding ence rooms and lounges, along with computers and a laser 21x23 20 Multiple client needs with a personal, hands-on approach that ensures printer. Five minutes to Rivers Casino or Fashion Outlets of 21x23 20 Multiple a successful campaign. Chicago in Rosemont. (See advertisement on p. 79) (See advertisement on p. 91) National Qualitative Centers, Inc. GfK 625 N. Michigan Ave., Floor 14 One E. Wacker Drive Chicago, IL 60611 Suite 1810 Ph. 800-335-1222 or 312-642-1001 Chicago, IL 60601 [email protected] Ph. 630-320-3900 www.nqcchicago.com [email protected] Pam Kowalewski, Director www.gfk.com/ux Location: Office building Catherine Hwang, Office Manager Distance from airport: 20 miles, 35 minutes Location: Office building CL, CUL, 1/1, 1/1O, VC, WC Distance from airport: 18 miles, 30 minutes 24x23 7 Multiple CL, CUL, 1/1, 1/1O, PTL, VC, WC 23x20 6 Conference 8x12 12 Multiple 23x20 8 Multiple 8x12 12 Multiple 24x19 15 Conference 8x12 12 Multiple 23x13 8 Conference 8x07 12 Multiple 34x20 13 Multiple 10X06 12 Multiple 12x11 6 Conference 8X09 12 Multiple 40x20 24 12X09 6 Multiple Multiple 78 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Schlesinger Associates Chicago O’Hare Smith Research, Inc. (Br.) 9550 Higgins Road 150 E. Huron Suite 1150 Suite 1010 Rosemont, IL 60018 Chicago, IL 60611 Ph. 847-720-2660 Ph. 847-948-0440 [email protected] [email protected] Precision Research, Inc. www.schlesingerassociates.com www.smithresearch.com Focus Group Facility 999 E. Touhy Ave. Gina Jaeger, Account Director Kevin Smith, President Suite 100 Location: Office building Location: Office building Des Plaines, IL 60018 Distance from airport: 5 miles, 3 minutes Distance from airport: 15 miles, 45 minutes Ph. 847-390-8666 AU, CL, 1/1, 1/1O, PTL, TK, VC, WC CL, CUL, 1/1, 1/1O, TK, VC, WC [email protected] 22x17 10 Multiple 20x24 20 Conference www.preres.com 22x17 10 Multiple 21x21 20 Conference Scott Adleman, President 25x17 10 Multiple 20x16 20 Living Location: Office building (See advertisement on inside front cover) 24x18 15 Conference Distance from airport: 2 miles, 10 minutes 24x18 20 Conference AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 26x29 25 Conference Smith Research, Inc. (Br.) 15x26 16 Conference 1415 W. 22nd St. 15x26 16 Conference Suite 220 24x36 12 Conference Oak Brook, IL 60523 Ph. 847-948-0440 Extensively renovated this year (2014). Huge Creative Shapiro+Raj [email protected] Suite for living room setting, break out areas, writable 153 W. Ohio St. www.smithresearch.com wall, and food prep ability in adjacent room. Super modern Suite 400 Kevin Smith, President upscale design. Rebuild, so new pictures not available at Chicago, IL 60654 Location: Office building time of printing. Check the website. Now offering National Ph. 312-321-8100 Distance from airport: 16 miles, 25 minutes Recruiting using PrecisionScreen. Commercial test kitchen. [email protected] 1/1, 1/1O, VC, WC

Convenient O’Hare location. www.shapiroraj.com 22x15 12 Multiple Directory Susan Stanicek 14x16 10 Multiple Q&M Research, Inc. Location: Free standing facility 17x17 10 Multiple 19211 Henry Drive Distance from airport: 15 miles, 35 minutes 26x17 20 Multiple Mokena, IL 60448 AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Ph. 708-479-3210 25x19 12 Multiple Solutions in Marketing [email protected] 23x15 15 Multiple 20660 Caton Farm Road www.QandM.com 21x18 Multiple Crest Hill, IL 60403 Donald Tucker, President Ph. 815-744-7950 or 815-744-9662 Location: Free standing facility Survey Center Focus recently unified under the parent [email protected] Distance from airport: 30 miles, 30 minutes company, Shapiro+Raj. Their award winning facility & www.solutionsmarketresearch.com CL, 1/1, 1/1O, TK, TKO recruiting is steps from Michigan Ave and features a Bridget Adell, President 14x21 10 Conference sophisticated and comfortable setting including tiered view- Location: Office building 14x21 10 Multiple ing, lounges with a fireplace, residential kitchen & Distance from airport: 30 miles, 35 minutes 28x41 12 Multiple bathrooms and HD video. Two suites plus an ideation CL, 1/1, 1/1O, TK, TKO, VC, WC room that are highly adaptable to fit your needs. 60 years 20x19 15 Multiple Quick Test/Heakin (Branch) of experience with national/international project design Yorktown Center Mall & management and a strong bench of moderators. Test America, a division of CRG Global 203 Yorktown Center, Space 266-D B2B/C-suite, physician, and consumer recruiting is managed Woodfield Shopping Center Lombard, IL 60148 in-house by highly experienced & professional staff. 5 Woodfield Shopping Center, Suite D128 Ph. 855-799-0003 Schaumburg, IL 60173 [email protected] Smith Research, Inc. Ph. 866-209-2553 www.quicktest.com 710 Estate Drive [email protected] Christy Crossan Deerfield, IL 60015 www.crgtestamerica.com Location: Shopping mall Ph. 847-948-0440 Jennifer Schwartz, Director of Field Operations 10 x 17 4 Conference [email protected] Location: Shopping mall www.smithresearch.com Distance from airport: 14 miles, 18 minutes Kevin Smith, President CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Location: Free standing facility 20x24 18 Multiple Distance from airport: 15 miles, 20 minutes AU, CL, CUL, 1/1, 1/1O, TK, VC, WC 26x18 20 Conference 26x16 15 Conference R5 Research 26x16 15 Living 1046 W. Kinzie 19x17 20 Conference Floor 2 30x75 Multiple Chicago, IL 60642 Ph. 312-327-1709 [email protected] www.r5chicago.com Stacie Kern, Operations Manager Location: Office building Distance from airport: 17 miles, 25 minutes CL, 1/1, VC 24x20 15 Multiple 12x12 15 Multiple 12x8 15 Multiple

Located in Chicago’s West Loop and just 5 minutes from downtown, R5’s amenities include a customizable 3-in-1 focus group room, a spacious observation room to comfortably seat 20, and a cozy client lounge that includes a closed circuit viewing TV. In addition to our focus group suite we also house a 3500 square foot gallery space that includes a full bar. Our gallery space can be used for a variety of functions including events, workshops, or meetings.

Schlesinger Associates Chicago 625 N. Michigan Ave. Suite 2600 Chicago, IL 60611 Ph. 312-587-8100 [email protected] www.schlesingerassociates.com Gina Jaeger, Account Director Location: Office building Distance from airport: 20 miles, 30 minutes AU, CL, CUL, 1/1, 1/1O, TK, VC, WC 17x14 12 Multiple 20x16 14 Multiple 20x16 14 Multiple 20x16 14 Multiple 25x15 14 Multiple 20x15 14 Multiple 20x15 12 Multiple (See advertisement on inside front cover) www.quirks.com December 2016 // Quirk’s Marketing Research Review 79

Indiana Research Service, Inc. Walker Research Focus Group Facility

y Codes 5130 Potomac Drive 6910 N. Shadeland Fort Wayne, IN 46835 Suite 210 Ph. 260-485-2442 Indianapolis, IN 46220 [email protected] Location: Office building, Freestanding building, Shopping mall Ph. 317-806-2701 or 317-679-5582 www.indianaresearch.com [email protected] Location: Office building CL - Client Lounge CUL-Computer Usability Lab www.walkerinfo.com Distance from airport: 7 miles, 20 minutes Barbara Miller, Vice President 1/1 - One-on-One Room PUL-Product Usability Lab 1/1, 1/1O, VC Location: Office building 1/1OR - One-on-One Obs. VC - Videoconferencing 28x25 8 Conference Distance from airport: 20 miles, 20 minutes

Director TK - Test Kitchen WC - Webconferencing CL, 1/1, 1/1O TKO - Test Kitchen Obs. AU - Auditorium Indianapolis Conference - Conference-Style Room South Bend Living - Living Room-Style Room Indiana Research Service, Inc. (Br.) Multiple - Both Styles 913 Bellevue Ave. Room dimensions, when stated, are shown in feet. South Bend, IN 46615 Ph. 866-600-2442 [email protected] Herron Associates, Inc. (Br.) www.indianaresearch.com The Idea Center® Location: Office building 6049 Lakeside Blvd. Distance from airport: 7 miles, 15 minutes Indianapolis, IN 46278 CL Ph. 317-882-3800 or 800-392-3828 30x16 6 Conference [email protected] www.herron-research.com Sue McAdams, President watchLAB Location: Office building 1 E. Erie St. Distance from airport: 12 miles, 20 minutes Iowa Suite 600 CL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Chicago, IL 60611 21x24 15 Multiple 20x23 15 Multiple

Focus Group Facility Ph. 312-600-0990 Cedar Rapids [email protected] 16x20 8 Multiple www.watchlab.com 34x39 14 Multiple Vernon Research Group Brian Parker, President 1962 First Ave. N.E. Location: Office building Experienced and reliable. The Idea Center® offers best-in- Suite 2 Distance from airport: 17 miles, 45 minutes class service and premium amenities with an emphasis on Cedar Rapids, IA 52402 AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC Qualitative in-person research, Pre-recruits and Taste Tests. Ph. 319-364-7278 2017 23x25 20 Multiple Over-sized well-appointed suites, large viewable CLT and a [email protected] 21x20 8 Multiple full commercial test kitchen. Additional offices in Tampa, FL. www.vernonresearch.com 23x12 8 Multiple Extensive National Project Management services with refer- Location: Office building ences. Let us show you how easy the research process can Distance from airport: 10 miles, 15 minutes watchLAB’s studios are just upstairs from Prada and only steps be! Trust a team with a proven record! CL, 1/1, TK, VC, WC away from the Magnificent Mile in two of America’s finest 18x18 10 Multiple cities. We are proof you really can have it all: quality nationwide-recruiting, proactive hands-on project management and an excellence in service top to bottom. With state-of-the-art Davenport technology and celebrated aesthetics that put people at ease, our facilities always foster the freedom to stay focused on the Personal Marketing Research, Inc. project. Whether it’s a focus group, online board, or any meth- IndyFocus, Inc. 322 Brady St. odology in between, we offer value-added recommendations 1314 N. Meridian St. Davenport, IA 52801 with the project’s successful end results in mind. Suite 100 Ph. 563-322-1960 Indianapolis, IN 46202 [email protected] Ph. 317-644-5300 www.personalmarketingresearch.com Peoria [email protected] Location: Free standing facility www.indyfocus.com Distance from airport: 10 miles, 20 minutes Scotti Research, Inc. Beth Brown CUL, 1/1, PTL, TK 1118 N. Sheridan Road Location: Office building 16x18 12 Conference Peoria, IL 61606 Distance from airport: 12 miles, 20 minutes 20x40 10 Conference Ph. 309-673-6194 CL, VC [email protected] 23x21 12 Multiple www.scottiresearch.com 17x17 12 Multiple Des Moines Nancy Matheis, President 11x11 12 Multiple Location: Free standing facility Distance from airport: 20 miles, 20 minutes Centrally headquartered in Indianapolis, with partner facili- 1/1, 1/1O, TK, TKO ties in top U.S. markets - New York, Los Angeles, Chicago, 20x30 14 Conference Dallas, Atlanta, southern Florida and Phoenix - IndyFocus can quickly and effectively coordinate research with a single phone call. Our in-house, global recruiting and fielding for Essman/Research hard-to-find respondents ensures the respondents you need 100 E. Grand Ave. Indiana to gather meaningful data - even on complex, tight-timeline Suite 340 projects. Des Moines, IA 50309 Ph. 515-282-7145 Evansville Laukhuff Consulting Inc [email protected] 8541 Helmsman Circle www.essmanresearch.com Product Acceptance & Research (PAR) Indianapolis, IN 46256 Deborah Stearns, VP and Marketing Research Dir. 9845 Hedden Road Ph. 317-436-7844 or 317-408-7673 Location: Office building Evansville, IN 47725-8905 [email protected] Distance from airport: 6 miles, 12 minutes Ph. 812-214-2055 or 800-457-3594 www.laukhuffconsulting.com 1/1 [email protected] Location: Free standing facility 25x19 20 Conference www.par-research.com Woody Youngs Opinions, Ltd. - Indianapolis Since 1977, Essman/Research has provided full-service mar- Location: Free standing facility Castleton Square Mall keting research services. Centrally located in downtown Des Distance from airport: 1 miles, 5 minutes 6020 E. 82nd St., Suite 304 Moines, Essman/Research offers onsite moderators, tiered CL, 1/1, TK Indianapolis, IN 46250 seating for up to 20 client viewers, FocusVision, digital 30x28 20 Conference Ph. 440-893-0300 recording, wireless Internet, and a professional and expe- [email protected] rienced research staff. We coordinate and recruit research www.opinionsltd.com projects across the U.S. Essman/Research is consistently Fort Wayne Chris Sluder, Vice President recognized as a top-rated research focus facility by the Location: Shopping mall Impulse Research Corporation. For your next qualitative Advantage Research of Northern Indiana Distance from airport: 38 miles, 45 minutes or quantitative research project, call Essman/Research, we 1910 St. Joe Center Road 1/1, 1/1O, VC, WC question everything! Fort Wayne, IN 46825 20x14 Conference Ph. 260-471-6880 or 734-272-8119 (Hq.) [email protected] www.advantageresearch.net Darla Kellermeyer, Director of Research Location: Free standing facility Distance from airport: 15 miles, 20 minutes CL, 1/1, 1/1O 15x20 10 Conference

80 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Mid-Iowa Interviewing, Inc. New Orleans 1239 73rd St. Kentucky Suite B Focus Group Testing Des Moines, IA 50324 365 Canal, Suite 1750 Ph. 515-225-6232 or 888-425-6232 Lexington New Orleans, LA 70130 [email protected] Ph. 504-558-1820 or 504-571-6350 Focus Group Facility www.midiowainterviewing.com [email protected] Doug Brown, President www.focusgrouptesting.com Location: Office building Morgan Valerie, Project Supervisor Distance from airport: 9 miles, 15 minutes Location: Office building 1/1, 1/1O Distance from airport: 16 miles, 24 minutes 20x13 7 Conference 1/1, 1/1O The Matrix Group, Inc. 22x13 8 Multiple 501 Darby Creek Road, Suite 25 Focus Group Facility Suite 65 Gulf View Research, LLC Lexington, KY 40509 4539 N. I-10 Service Road W. Ph. 859-263-8177 Metairie, LA 70006 [email protected] Ph. 504-885-3946 or 504-454-1737 www.tmgresearch.com Revelations Research Solutions [email protected] Martha L. DeReamer, PRC www.gulfviewres.com 501 S.W. Seventh St. Location: Office building Suite M Kellie Gussoni, VP Distance from airport: 10 miles, 20 minutes Location: Office building Des Moines, IA 50309 CL, 1/1, WC Ph. 515-243-0785 or 877-800-0785 Distance from airport: 7 miles, 10 minutes 35x15 15 Multiple CL, TK, VC, WC [email protected] 13x13 6 Conference www.revelationsresearchsolutions.com 12x18 Multiple 15x18 Multiple Teresa Grantham, President of Operations The quality source for market research in the Bluegrass Location: Office building since 1987. Dedicated focus group center with client view-

Distance from airport: 4 miles, 10 minutes ing and lounge. In-house recruiting staff and consumer Directory AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC database. Convenient location, just minutes away from 28x18 12 Conference central Kentucky’s largest shopping center, restaurants and Maine 28x18 12 Multiple lodging. Professional and accommodating staff. Full-service marketing research facility offering quantitative and qualitative expertise. Revelations is the Midwest’s Portland premier facility for on-site and Web-based focus group Louisville interviewing and research design. Revelations offers two Horizon InFocus state-of-the-art focus group suites, with floor-to-ceiling 100 Mallard Creek Road glass, three cameras, client lounges, in-depth interview- Suite 200 ing facilities, video-streaming and a state-of-the-art test Louisville, KY 40207 kitchen. Revelations also offers a full complement of quan- Ph. 502-992-5091 titative analysis, offering survey and research design and [email protected] Critical Insights, Inc. development, advanced statistical techniques, analysis and www.horizoninfocus.com 172 Commercial St. online surveying. Allen Fangman, Project Director Portland, ME 04101 Location: Office building Ph. 207-772-4011 Distance from airport: 5 miles, 10 minutes [email protected] Waterloo AU, CL, CUL, PTL, TK, WC www.criticalinsights.com/ 20x18 16 Conference Location: Free standing facility Strategic Marketing Services 20x24 20 Multiple Distance from airport: 10 miles, 5 minutes Business and Community Services Building, Suite 32 20x38 12 Multiple 1/1, 1/1O, VC, WC University of Northern Iowa 25x15 8 Multiple Cedar Falls, IA 50614 Opinions, Ltd. - Louisville Ph. 319-273-2886 Critical Insights, a Digital Research Group brand, has served Green Tree Mall [email protected] Northern New England since 1992. Our state-of-the-art 757 E. Lewis and Clark Parkway, Space 346 www.sms.uni.edu qualitative research suite is conveniently located on the Clarksville, IN 47129 Greg Gerjerts waterfront in downtown Portland, ME. The focus room com- Ph. 440-893-0300 Location: Office building fortably seats up to 14 participants, with ample work space [email protected] Distance from airport: 6 miles, 15 minutes for respondents. The adjacent,two-tiered client viewing area www.opinionsltd.com CL, 1/1, 1/1O, VC, WC comfortably seats eight. The facility features and amenities Chris Sluder, Vice President including wall-mounted cameras and hidden microphones Location: Shopping mall for unobtrusive video and audio taping, and a dedicated Distance from airport: 12 miles, 19 minutes client lounge. Critical Insights has two trained moderators 1/1, TK, VC, WC on staff. Kansas 20x10 10 Conference Market Research Unlimited, Inc. Personal Opinion, Inc. 40 Atlantic Place 999 Breckenridge Lane Kansas City South Portland, ME 04106 Louisville, KY 40207 Ph. 207-775-3684 (See Kansas City, MO) Ph. 502-899-2400 [email protected] [email protected] Fran Mavodones, President www.personalopinion.com Location: Office building Wichita Stephanie Neal Distance from airport: 1 miles, 5 minutes Location: Free standing facility CL, 1/1, 1/1O, TK, TKO The Research Partnership, Inc. Distance from airport: 4 miles, 10 minutes 22x15 10 Conference 125 N. Market CL, CUL, 1/1, TK, WC Suite 1810 24x19 25 Multiple Wichita, KS 67202 20x17 15 Conference Ph. 316-263-6433 21x20 15 Multiple [email protected] www.trp-ict.com Robin Mishler Location: Office building Distance from airport: 10 miles, 15 minutes Louisiana CL, 1/1, 1/1O 22x30 20 Conference 17x21 8 Conference Baton Rouge

S C I 4511 Jamestown Ave. Baton Rouge, LA 70808 Ph. 800-695-0221 or 225-928-0220 [email protected] www.surveycommunications.com John S. Boston Location: Free standing facility Distance from airport: 5 miles, 10 minutes CL, 1/1, TK, WC 14x23 19 Conference 16x26 19 Multiple 21x25 19 Multiple

www.quirks.com December 2016 // Quirk’s Marketing Research Review 81

y Codes

Location: Office building, Freestanding building, Shopping mall Observation Baltimore Cambridge Focus CL - Client Lounge CUL-Computer Usability Lab 5520 Research Park Drive Two Clock Tower Place 1/1 - One-on-One Room PUL-Product Usability Lab Six minutes to BWI airport & AMTRAK Maynard, MA 01754 1/1OR - One-on-One Obs. VC - Videoconferencing Baltimore, MD 21228 Ph. 617-494-0310 Ph. 410-332-0400 Director TK - Test Kitchen WC - Webconferencing [email protected] [email protected] TKO - Test Kitchen Obs. AU - Auditorium www.cambridgefocus.com www.observationbaltimore.com Lloyd Simon, Director Ryan Ross, Account Executive Location: Office building Conference - Conference-Style Room Location: Office building Distance from airport: 5 miles, 20 minutes Living - Living Room-Style Room Distance from airport: 5 miles, 6 minutes AU, CUL, 1/1, 1/1O, VC, WC Multiple - Both Styles AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 20x17 12 Conference 19x21 12 Multiple 60x40 40 Multiple Room dimensions, when stated, are shown in feet. 20x21 12 Multiple 23x25 15 Multiple Our partnership with the prestigious Center for Marketing 32x35 50 Multiple Technology at Bentley University in Waltham, Mass., offers state-of-the-art resources and expert advice in ways not At Observation Baltimore, Experienced Recruiting Makes the available elsewhere. Ideal for B2B, consumer, social, Difference. We take pride in creating an environment for government, nonprofit, Gen Y. Standard focus rooms Maryland research to thrive. As the premiere focus group facility plus on-site, tiered “smart theater.” Five minutes from in Maryland, we offer precise recruiting of consumers, physi- Marriott, Doubletree and Hilton. Thirty minutes from Logan cians, health care professionals and business professionals. International and Amtrak. “Top Rated” by Impulse for Baltimore Our gorgeous facility boasts three technology-friendly focus focus facilities in Boston, participant recruiting locally and group suites equipped with private client offices, spacious nationwide. Facility recruits, depth interviews, auditorium lounges and superior hospitality. Observation Baltimore is tests, field management. just six minutes from BWI Airport and AMTRAK and is rated “One of the World’s Best” focus group facilities by Impulse Survey. Focus Group Facility

Quick Test/Heakin (Branch) Baltimore Research White Marsh Mall 8320 Bellona Ave. 8200 Perry Hall Blvd., Suite 1160 Suite 210 Baltimore, MD 21236 Center for Marketing Technology Baltimore, MD 21204 Ph. 410-933-9400 175 Forest St. Ph. 410-583-9991 2017 [email protected] Waltham, MA 02452-4705 [email protected] www.quicktest.com Ph. 617-494-0310 www.baltimoreresearch.com Christy Crossan [email protected] Heather Collins, PRC, Director of Operations Location: Shopping mall www.bentley.edu/cmt Location: Office building 1/1, TK Lloyd Simon Distance from airport: 21 miles, 30 minutes 17.7x14.9 8 Conference Location: Office building AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Distance from airport: 15 miles, 30 minutes 17x20 18 Multiple AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC 17x21 18 Multiple 20x17 40 Conference 23x17 16 Multiple 60x40 12 Multiple 26x30 12 Multiple Massachusetts 18x20 13 Multiple The Center for Marketing Technology, located on the campus 20x40 20 Multiple of Bentley University in Waltham, Mass., offers state-of-the- 20x40 15 Multiple Boston art resources and expert assistance not available elsewhere. 12x12 8 Conference Ideal for B2B, consumer, social, government, nonprofit, Gen Multiple Conference AnswerQuest Y. Standard focus rooms plus on-site, tiered “smart theater.” 110 Cummings Park Drive Five minutes from Marriott, Doubletree and Hilton. Thirty Baltimore Research features 8 focus suites, chic client Woburn, MA 01801 minutes from Logan International and Amtrak. Participants lounges, 4 kitchens (one with observational viewing), Ph. 781-897-1822 recruited from throughout the Boston metropolitan area in private bathrooms, full-time chef and free parking. Suites [email protected] partnership with Cambridge Focus. have the latest technology to deliver high-quality research: www.answerquestresearch.com FocusVision HD & SurgeStream video streaming, digital Distance from airport: 9 miles, 15 minutes Copley Focus Centers recording, content-on-demand playback, fiberoptic Wi-Fi, CUL, TK, TKO, VC, WC 20 Park Plaza usability lab with eye tracking technology, Perception Suite 620 Analyzer dials and mobile data collection tools. Recruitment Bernett Research Services, Inc. Boston, MA 02116 is done by a highly-experienced team. We also have mod- World Trade Center E. Ph. 617-421-4444 erators on staff who provide value-added insight to the Two Seaport Lane [email protected] research findings. Boston, MA 02210 www.copleyfocuscenters.com (See advertisement on p. 11) Ph. 617-746-2703 Frank Amelia, Partner [email protected] Location: Office building C&C Market Research - Baltimore www.bernett.com Distance from airport: 4 miles, 10 minutes Arundel Mills Mall Matt Hayes, President and CEO AU, CL, CUL, 1/1, 1/1O, VC 7000 Arundel Mills Center, Suite 324 Location: Office building 16x24 15 Conference Hanover, MD 21076 Distance from airport: 2 miles, 5 minutes 12x16 8 Conference Ph. 479-785-5637 CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 33x17 15 Conference [email protected] 20x17 15 Conference 15x18 10 Conference www.ccmarketresearch.com 20x17 15 Multiple Craig Cunningham 30x14 25 Multiple Davis Advertising Location: Shopping mall 30x14 20 Multiple 1331 Grafton St. Distance from airport: 7 miles, 10 minutes 30x28 45 Multiple Worcester, MA 01604 10x6 6 Conference Ph. 508-752-4615 ex 223 (See advertisement on inside back cover) C&C Market Research - Boston [email protected] Natick Mall www.davisad.com 1245 Worcester St., Suite 2016 Andy Davis, President Natick, MA 01760 Location: Free standing facility Ph. 508-545-0325 Distance from airport: 8 miles, 25 minutes [email protected] VC, WC www.ccmarketresearch.com 17x36 10 Conference Matt Zimich Location: Shopping mall Distance from airport: 25 miles, 55 minutes CL, VC, WC 12x20 5 Conference 12x20 5 Living (See advertisement on inside back cover)

82 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017

Fieldwork Boston Focus Pointe Global - Boston Performance Plus / Boston Field & Focus, Inc. Focus Group Facility 880 Winter St. 18 Tremont St. 4 Faneuil Hall Marketplace Suite 330 11th Floor South Bldg., Floor 3 Waltham, MA 02451 Boston, MA 02108 Boston, MA 02109 Ph. 781-899-3660 Ph. 617-573-0808 or 888-873-6287 Ph. 508-872-1287 [email protected] [email protected] [email protected] www.fieldwork.com www.focuspointeglobal.com www.performanceplusboston.com Christine Lally, President Aurora Choi, Facility Director Shirley Shames, President Location: Office building Distance from airport: 2 miles, 15 minutes Location: Office building Distance from airport: 15 miles, 20 minutes CL, CUL, 1/1, 1/1O, TK, VC, WC Distance from airport: 2 miles, 5 minutes CL, CUL, 1/1, 1/1O, WC CL, CUL, 1/1, 1/1O, VC, WC 28x24 24 Conference Focus Pointe Global sets the industry standard for 12x27 15 Conference 25x30 16 Conference qualitative/quantitative marketing research data col- 12x27 15 Conference 23x20 16 Conference lection services. 18 premier focus group facilities in 19x21 8 Conference major U.S. commercial centers. Services include: focus Comprehensive data collection and field management, 20x19 12 Conference groups, taste tests, jury simulation, product placements, recruiting services, three focus group facilities and two 15x18 6 Conference Webcam focus groups, online communities, qualitative/ permanent mall intercept facilities. In Boston, located in quantitative research. Locations: Appleton, Wis.; Atlanta; historic Faneuil Hall Marketplace, we have a focus group Fieldwork Boston moved to its new space in 2013. The facil- Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; facility and a mall intercept facility. Located less than 20 ity has six focus group suites with private client lounges, Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, miles from Boston is our focus group facility in Framingham, including a modifiable mock jury room and a new state-of- Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; Mass. Finally, our Enfield location is a mall intercept and the-art usability lab. While the digs are new, the Phoenix; St. Louis; San Francisco; Teaneck, N.J. focus group facility. Performance Plus/Boston Field & Focus has been at the forefront of bringing new techniques, staff is the same. 20+ years of experience. We also have (See advertisement on p. 3) Directory a robust and diverse database and in-house recruiting. new methodologies and new technologies to our clients for Ideal for drawing respondents from urban and suburban Kadence International more than 40 years. locations. Our philosophy is simple: your success is our One Research Drive success. Capabilities include: digital audio/video recording, Suite 130C Schlesinger Associates Boston, Inc. video-streaming, usability lab, high-speed wireless Internet, Westborough, MA 01581 31 Saint James Ave. transcription services. Ph. 508-620-1222 Suite 930 (See advertisement on p. 28, 41, cover, back cover) [email protected] Boston, MA 02116 www.kadence.com Ph. 617-542-5500 Location: Office building [email protected] Distance from airport: 20 miles, 45 minutes www.schlesingerassociates.com 18x12 4 Conference Terri-Lyn Hawley, VP Qualitative Solutions Location: Office building National Field & Focus, Inc. Distance from airport: 8 miles, 15 minutes 205 Newbury St., Suite 301 AU, CL, CUL, 1/1, 1/1O, TK, VC, WC Focus On Boston - Suburban Framingham, MA 01701 21x16 16 Multiple 10 Forbes Road Ph. 508-370-7788 22x16 16 Multiple Braintree, MA 02184 [email protected] 22x16 16 Multiple Ph. 800-699-2770 www.nff-inc.com 14x16 16 Multiple [email protected] Location: Office building (See advertisement on inside front cover) www.focusonboston.com Distance from airport: 18 miles, 35 minutes Larry Jenkins CL, 1/1, 1/1O, TK, VC Location: Office building 32x18 15 Conference Distance from airport: 8 miles, 20 minutes Michigan 19x15 15 Conference AU, CL, TK, VC 24x15 15 Conference 20x20 16 Multiple 24x15 15 Multiple 20x20 16 Multiple Battle Creek

Located in the heart of Boston’s suburbs, our Braintree- Pathfinder Innovation WJ Schroer Company suburban facility is ideally situated at the crossroads of 30 Monument Square, Suite 235 2 W. Michigan Ave. three major highways and just 8 miles from downtown Concord, MA 01742 Battle Creek, MI 49017 Boston. Braintree is extremely accessible and convenient Ph. 978-318-0650 Ph. 269-963-4874 or 269-963-4844 for both clients and respondents from the suburbs or the [email protected] [email protected] city. We offer two spacious conference rooms with luxuri- www.pathfinderinnovation.com www.socialmarketing.org ous client lounges and provide unmatched recruiting in the Karen Daily Stahl, President Bill Schroer, Principal Northeast with an extensive, diverse database. Our show Location: Office building Location: Office building rates are among the best in the industry! Distance from airport: 21 miles, 25 minutes Distance from airport: 20 miles, 30 minutes CL, 1/1, 1/1O 11x18 7 Conference 18x13 18 Conference Detroit

C&F Market Research 24301 Telegraph Road Focus On Boston - Waterfront Suite 100 30 Rowes Wharf Southfield, MI 48033 (Adjacent to Boston Harbor Hotel) Performance Plus / Boston Field & Focus, Inc. 111 Speen St. Ph. 248-352-0434 Boston, MA 02110 [email protected] Ph. 800-699-2770 Suite 105 Framingham, MA 01701 www.candfmarketresearch.com [email protected] Melissa Brodsky, President www.focusonboston.com Ph. 508-872-1287 [email protected] Location: Office building Larry Jenkins Distance from airport: 25 miles, 30 minutes Location: Office building www.performanceplusboston.com Shirley Shames, President CL, CUL, 1/1, PTL, TK, VC, WC Distance from airport: 5 miles, 10 minutes 30x20 12 Multiple AU, CL, 1/1, 1/1O, TK, VC, WC Location: Office building Distance from airport: 17 miles, 25 minutes 20x20 14 Conference We have “Creative” out of the box problem solving skills 20x22 15 Conference CL, 1/1, 1/1O, TK, VC, WC 15x20 15 Conference and are “Focused” on our client needs. Our dedicated staff 20x20 20 Conference is well trained, experienced and will exceed expectations. 12x08 8 Conference 15x20 15 Conference 10x10 12 Conference Our recently built facility is modern and elegant. Large 20x30 focus room with client observation (seats 10-12) Located on Boston’s beautiful waterfront, Focus On Boston Comprehensive data collection and field management, and lounge attached. Our facility has a private entrance, offers three spacious conference rooms with luxurious client Wifi, free DVD/digital audio recording, Focus Vision, private lounges as well as an IDI suite. We provide unmatched recruiting services, three focus group facilities and two permanent mall intercept facilities. In Boston, located in restrooms in suite, and a large 25x 17 test kitchen. We are recruiting in the Northeast with an extensive and diverse centrally located to pull respondents from across the Detroit database that is continually updated and expanded. We have historic Faneuil Hall Marketplace, we have a focus group facility and a mall intercept facility. Located less than 20 area, and maintain an extensive database of over 20,000 state-of-the-art audio/visual equipment and are proud to be households. a member of the FocusVision Network. Our Boston location miles from Boston is our focus group facility in Framingham, is adjacent to the four-star Boston Harbor Hotel with special Mass. Finally, our Enfield location is a mall intercept and rates. Our show rates are among the best in the industry! focus group facility. Performance Plus/Boston Field & Focus has been at the forefront of bringing new techniques, new methodologies and new technologies to our clients for more than 40 years.

www.quirks.com December 2016 // Quirk’s Marketing Research Review 83

Midwest Video, Inc.

y Codes 1515 Souter Troy, MI 48083 Minnesota Ph. 248-583-3630 [email protected] Location: Office building, Freestanding building, Shopping mall www.midwestvideo.com Minneapolis/St. Paul Location: Free standing facility CL - Client Lounge CUL-Computer Usability Lab CL, 1/1, 1/1O, WC 1/1 - One-on-One Room PUL-Product Usability Lab 60 x 30 20 Multiple 1/1OR - One-on-One Obs. VC - Videoconferencing

Director TK - Test Kitchen WC - Webconferencing Opinion Search TKO - Test Kitchen Obs. AU - Auditorium 21800 Melrose Suite 12 Ascendancy Research Southfield, MI 48075 5775 Wayzata Blvd. Conference - Conference-Style Room Ph. 248-358-9922 or 800-358-9919 Minneapolis, MN 55416 Living - Living Room-Style Room [email protected] Ph. 952-544-6334 Multiple - Both Styles www.opinionsearchusa.com [email protected] Room dimensions, when stated, are shown in feet. Joanne Levin, President www.ascendresearch.com Location: Office building LynMarie Winninger, President Distance from airport: 20 miles, 25 minutes Location: Office building CL, CUL, 1/1, 1/1O, TK, VC Distance from airport: 15 miles, 21 minutes 16x18 20 Multiple CL, CUL, 1/1, 1/1O, TK, VC, WC 12x18 12 Conference 24x21 16 Conference 20x14 10 Conference 23x15 10 Conference

Ascendancy Research is the premier provider of qualitative research environments to companies who want to take Cypher Research customer insights to the decision makers - online, onsite, 2365 S. Haggerty Road infield. The highest multi-rated facility in Minneapolis/ Suite 300 Shifrin-Hayworth St. Paul, we are known for providing fast, fresh and on- Canton, MI 48188 26400 Lahser Road the-mark recruiting, concierge-level client services and Suite 430

Focus Group Facility Ph. 734-397-3400 delightful food offerings. Your choice of three spacious [email protected] Southfield, MI 48033 viewing rooms along with interchangeable conference rooms www.cypherresearch.com Ph. 248-223-0020 enhances your research experience. Technologies include Location: Free standing facility [email protected] videostreaming, MobiLab, high-speed wireless, DVD and Distance from airport: 9 miles, 9 minutes www.shifrin-hayworth.com digital (MP3) recording/archiving. AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC Arlene Hayworth-Speiser, President 15x25 10 Multiple Location: Office building Comprehensive Research 2017 Distance from airport: 22 miles, 25 minutes 15x25 10 Multiple 2520 Broadway St. N.E. CL, CUL, 1/1, 1/1O, PTL, TK, WC Minneapolis, MN 55413 22x16 10 Multiple Quality recruiting is our top priority. All recruiting is Ph. 612-781-3400 27x17 15 Multiple done in house by recruiters with minimum five years of [email protected] experience, 100% validation. Clean, modern facility in www.crginc.org Industry recognized as an exceptional focus group and carefully-chosen location 10 minutes from airport. Corporate Craig A. Swager, President recruiting facility in metro Detroit. Centrally located. Can rates with new Westin at DTW. Located in high-growth, Location: Office building recruit from the counties that drive the Motor City including high-employment area close to Detroit and Ann Arbor Distance from airport: 12 miles, 15 minutes Wayne, Oakland, Macomb and others. Recruiting of consum- markets. Wi-Fi, tech support on staff, free DVD recording CUL, 1/1, 1/1O, PTL, TK ers and professionals. Well-trained staff always on-site. and digital audio. Focus groups, CLT, dial tests, radio tests, 34x17 10 Multiple Comfortable, sophisticated facility. Two focus group rooms, product placements. Most representative demographic area 16x16 12 Multiple in MI. We take pride in what we do. Our Impulse Survey rat- two viewing rooms, one-way mirrors, client office, CL, ings speak for themselves. kitchen and an extra breakout/group room viewed via closed- circuit. High-speed Internet/Wi-Fi, color printing, digital A/V DiedrichRPM recording. FocusVision and Shifrin-Hayworth video-streaming. 14500 Burnhaven Drive Emicity Suite 101 5455 Corporate Drive Burnsville, MN 55337 Suite 120 Ph. 952-373-0805 Troy, MI 48098 Grand Rapids [email protected] Ph. 866-952-1600 www.diedrichrpm.com [email protected] Advantage Western Michigan Research, Inc. www.emi.city/ 6095 28th St. S.E. Melanie Sorlien, Project Manager Suite 110 Location: Office building Grand Rapids, MI 49546 Distance from airport: 40 miles, 45 minutes Ph. 616-949-8724 or 734-272-8119 (Hq.) CL [email protected] 20x14 10 Conference www.advantageresearch.net Vinnie Bumgarner, Directors Fieldwork Minneapolis Location: Office building 7650 Edinborough Way Distance from airport: 3 miles, 5 minutes Suite 700 AU, CL, 1/1, 1/1O, TK Edina, MN 55435 27x31 25 Multiple Ph. 952-837-8300 18x28 14 Multiple [email protected] www.fieldwork.com Michigan Market Research Denice Duncan-Foldery, President 23800 W. Ten Mile Lansing Location: Office building Suite 102 Distance from airport: 7 miles, 15 minutes Southfield, MI 48033 Capitol Research Services, Inc. CL, CUL, 1/1, 1/1O, TK, TKO, WC Ph. 248-569-7095 or 734-516-9314 2940 Lake Lansing Road 29x25 20 Conference [email protected] East Lansing, MI 48823 18x22 25 Conference www.mimarketresearch.com Ph. 517-333-3388 25x20 25 Conference Roxanne Naszradi, President [email protected] 23x21 25 Conference Location: Free standing facility www.capitolresearchservices.com 22x19 10 Conference Distance from airport: 20 miles, 30 minutes Rachelle Souser Neal, President 17x12 15 Conference AU, CL, CUL, 1/1, PTL, TKO, VC, WC Location: Free standing facility 25x21 Multiple Distance from airport: 8 miles, 20 minutes Fieldwork Minneapolis is the product of clients’ requests and 20x20 18 Conference CUL, 1/1, 1/1O, TK years of fieldwork experience. Our 10,000-sq.-ft. facility is 18x20 14 Conference located 7 miles from the airport, convenient for clients/ Brand new Focus Facility May 2015! Michigan Market 13x10 4 Conference respondents across the Twin Cities. Conference and Viewing Research is centrally located in the Detroit Metro area, 28x17 4 Multiple Rooms can accommodate all of your research and business making it easy to reach affluent, blue collar and urban needs. Large room ideal for mock juries or dial tests. All respondents. Two spacious focus suites with additional third have Client Lounges. Our test kitchen is the only one of its breakout area available (viewing by CCTV) for mock trials. kind in the area and includes a full-sized observation room. Oversized viewing areas for comfort. Large test kitchen, 25’ Digital audio and video recording, video-streaming, usability X 21’, with 220V service for sensory studies. With over 30 lab, high-speed wireless Internet, transcription services. years’ experience, our staff pays close attention to detail (See advertisement on p. 28, 41, cover, back cover) while understanding the urgency of each project. In-house web streaming and FocusVison available. Formerly known as Crimmins and Forman.

84 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Leede Research Q & A Focus Suites on the Plaza 5401 Gamble Drive 4638 J C Nichols Parkway Suite 100 Kansas City, MO 64112 Minneapolis, MN 55416 Ph. 800-210-1525 or 913-341-4245 Ph. 612-314-4402 or 612-314-4400 [email protected] [email protected] www.QAFocusSuites.com Focus Pointe Global - Minneapolis www.leede.com Craig Wong, Executive Vice President Focus Group Facility 7300 Metro Blvd. Deborah Seim, Vice President Location: Office building Suite 250 Location: Office building Distance from airport: 25 miles, 30 minutes Minneapolis, MN 55439 Distance from airport: 20 miles, 25 minutes AU, CL, CUL, TK, WC Ph. 952-858-1550 or 888-873-6287 CL, CUL, 1/1, 1/1O, PTL, WC 18x23 24 Multiple [email protected] 22x28 18 Conference 18x23 12 Multiple www.focuspointeglobal.com 16x15 14 Conference Chris Tucker, Facility Director Location: Office building Moderating Magic St. Louis Distance from airport: 10 miles, 15 minutes 4662 Slater Road CL, TK, VC, WC Eagan, MN 55122 C&C Market Research - St. Louis 22x22 10 Multiple Ph. 651-379-6200 St. Louis Mills 42x21 16 Multiple [email protected] 5555 St. Louis Mills Blvd., Suite 105 www.quirks.com/advertise Hazelwood, MO 63042 Focus Pointe Global sets the industry standard for Michael Scott, 1500 sessions, since 1992 Ph. 479-785-5637 qualitative/quantitative marketing research data col- [email protected] lection services. 18 premier focus group facilities in Focus Pocus brings magic to your focus group to get the www.ccmarketresearch.com major U.S. commercial centers. Services include: focus information you need! Seasoned research consultants, Craig Cunningham, President groups, taste tests, jury simulation, product placements, flexible reporting options and years of experience make us Location: Shopping mall Webcam focus groups, online communities, qualitative/ your number one choice for moderating. Contact us to be Distance from airport: 45 miles, 45 minutes quantitative research. Locations: Appleton, Wis.; Atlanta; matched up with one of our highly talented moderators. 1/1, 1/1O, TK Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; 16x11 6 Conference

Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, Orman Guidance Research®, Inc. (See advertisement on inside back cover) Directory Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; 5001 W. American Blvd. Phoenix; St. Louis; San Francisco; Teaneck, N.J. Suite 715 (See advertisement on p. 3) Bloomington, MN 55437-1106 Ph. 800-605-7313 or 952-831-4911 Food Perspectives, Inc. [email protected] 13755 First Ave. N., Suite 500 www.ormanguidance.com Plymouth, MN 55441-5473 Rosemary Sundin, President Ph. 763-553-7787 Focus Pointe Global - St. Louis Location: Office building 1650 Des Peres Road [email protected] Distance from airport: 9 miles, 15 minutes www.foodperspectives.com Suite 110 CL, TK, TKO, VC, WC St. Louis, MO 63131 Joyce Lizzi, VP Client Accounts 17x16 10 Conference Location: Office building Ph. 314-966-6595 or 888-873-6287 17x16 10 Conference [email protected] Distance from airport: 25 miles, 35 minutes 30x24 20 Multiple CL, 1/1, 1/1O, TK, TKO, WC www.focuspointeglobal.com 28x19 24 Multiple Tonie Covelli, Facility Director 23x22 12 Multiple Rochester Location: Office building 19x14 Conference Distance from airport: 15 miles, 20 minutes CL, CUL, 1/1, 1/1O, TK, VC, WC 13x15 Conference SNG Research Corporation 8x8 8 Conference 18x22 14 Multiple 6301 Bandel Road N.W. 8x8 8 Conference 19x22 14 Multiple Suite 101 8x8 8 Conference 20x23 23 Multiple Rochester, MN 55901 8x8 8 Conference Ph. 507-285-1026 Conference Conference Focus Pointe Global sets the industry standard for [email protected] qualitative/quantitative marketing research data col- www.sngresearch.com lection services. 18 premier focus group facilities in Ideas To Go, Inc. Holly Hess, Research Manager 1 Main St. S.E. major U.S. commercial centers. Services include: focus Location: Office building groups, taste tests, jury simulation, product placements, Floor 5 Distance from airport: 14 miles, 15 minutes Minneapolis, MN 55414 Webcam focus groups, online communities, qualitative/ 1/1, 1/1O quantitative research. Locations: Appleton, Wis.; Atlanta; Ph. 612-331-1570 14x19 8 Conference [email protected] Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; www.ideastogo.com Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, Tina Vatrano, Facility Manager Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; Location: Office building Phoenix; St. Louis; San Francisco; Teaneck, N.J. Distance from airport: 10 miles, 20 minutes Missouri (See advertisement on p. 3) CL, VC 29x22 20 Multiple 28x28 15 Multiple Kansas City (See Kansas City, KS)

The Insight Lab 1000 Clark Ave. St. Louis, MO 63102 L&E Research Ph. 314-269-1560 [email protected] Two Meridian Crossings Focus Pointe Global - Kansas City Suite 430 www.schlesingerassociates.com 9233 Ward Parkway Minneapolis, MN 55423 Gabriel Green, Facility Manager Suite 150 Ph. 877-344-1574 Location: Office building Kansas City, MO 64114 [email protected] Distance from airport: 14 miles, 21 minutes Ph. 816-361-0345 or 888-873-6287 www.leresearch.com CL, CUL, 1/1, 1/1O, PTL, VC, WC [email protected] Patricia Lister, Client Relationship Manager 24x18 8 Conference www.focuspointeglobal.com Location: Office building 15x12 5 Conference Jim Finke, Facility Director Distance from airport: 8 miles, 15 minutes Location: Office building AU, CL, CUL, 1/1, 1/1O, VC, WC The Insight Lab combines a well-designed facility with Distance from airport: 30 miles, 40 minutes 21x27 20 Multiple state-of-the-art technology. The modular viewing room can CL, CUL, TK, VC, WC 20x20 16 Conference be adjusted to comfortably seat any interview configura- 20x19 18 Multiple 20x20 16 Conference tion from one to eight people. Two high-def cameras for a 21x21 10 Multiple standard wide shot and respondent level close-ups. Cutting- L&E’s Minneapolis facility offers a first class experi- edge technology for evaluating and optimizing digital assets Focus Pointe Global sets the industry standard for ence in the greater Twin Cities area. From the facility including Web sites, mobile apps, online advertising, social qualitative/quantitative marketing research data col- space to the nearby hotel options, you can be sure you media, messaging, e-mail. Schlesinger Associates provide lection services. 18 premier focus group facilities in will have a top notch experience. The Minneapolis- St. Paul outstanding recruitment and facility management for The major U.S. commercial centers. Services include: focus International Airport (MSP) is conveniently located only 15 Insight Lab along with recruitment for any methodology in groups, taste tests, jury simulation, product placements, minutes away from our facility. L&E Minneapolis offers the St. Louis area. Webcam focus groups, online communities, qualitative/ three focus group rooms with comfortably furnished view- quantitative research. Locations: Appleton, Wis.; Atlanta; ing rooms/lounges, the latest technological equipment and Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; modular tables to enable custom configurations. Put your Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, mind at ease, and let L&E expertly manage your project Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; and help you focus on your clients. Phoenix; St. Louis; San Francisco; Teaneck, N.J. (See advertisement on p. 3)

www.quirks.com December 2016 // Quirk’s Marketing Research Review 85

y Codes Omaha

The MSR Group 1121 N. 102nd Court Location: Office building, Freestanding building, Shopping mall Suite 100 Peters Marketing Research, Inc. Omaha, NE 68114-1947 CL - Client Lounge CUL-Computer Usability Lab 12400 Olive Blvd. Ph. 402-392-0755 1/1 - One-on-One Room PUL-Product Usability Lab Suite 225 and 308 [email protected] 1/1OR - One-on-One Obs. VC - Videoconferencing St. Louis, MO 63141 www.themsrgroup.com Ph. 314-469-9022 Justin Phipps, Project Manager Director TK - Test Kitchen WC - Webconferencing [email protected] Location: Office building TKO - Test Kitchen Obs. AU - Auditorium www.petersmktg.com Distance from airport: 15 miles, 20 minutes Katie Peters Miller, VP Qualitative Research CL, 1/1, 1/1O, WC Conference - Conference-Style Room Location: Office building 26x16 20 Multiple Living - Living Room-Style Room Distance from airport: 10 miles, 12 minutes 14x10 20 Conference Multiple - Both Styles CL, CUL, 1/1, 1/1O, PTL, VC, WC 20x12 12 Multiple Room dimensions, when stated, are shown in feet. 18x16 15 Multiple 20x16 20 Multiple Nevada After 50+ years of service to the marketing research industry, no project is too challenging for us! For the 21st year in a row Peters Marketing Research has been named an Impulse Las Vegas Guide “Top Rated” focus group facility, an achievement only eight other facilities in the world can claim. With St. C&C Market Research - Las Vegas Louis’ largest consumer, medical and business databases, we Galleria Mall consistently offer the strongest recruiting in the area. Our 1300 W. Sunset Road, Suite 1324 beautiful and centrally located facility offers the latest tech- Henderson, NV 89014 L&E Research Ph. 479-785-5637 10403 Clayton Road nology: usability labs, FocusVision HD streaming and digital recording. Let St. Louis’ leader exceed your expectations! [email protected] Suite 115 www.ccmarketresearch.com St. Louis, MO 63131 Craig Cunningham, President Pragmatic Research, Inc. Focus Group Facility Ph. 877-344-1574 Distance from airport: 10 miles, 20 minutes 200 S. Hanley [email protected] CL, TK Suite 420 www.leresearch.com 16x27 4 Conference St. Louis, MO 63105 Patricia Lister, Client Relationship Manager (See advertisement on inside back cover) Location: Office building Ph. 314-863-2800 Distance from airport: 15 miles, 20 minutes [email protected] AU, CL, CUL, 1/1, 1/1O, VC, WC www.pragmatic-research.com 2017 26x20 8 Multiple Chris Sinnard 17x16 5 Multiple Location: Office building Distance from airport: 8 miles, 10 minutes It’s only appropriate that L&E has a facility in the CL, CUL, 1/1, WC “Show Me” state, and we are eager to show you why. In our 22x16 11 Conference Consumer Opinion Services, Inc. (Br.) St. Louis facility, high technology meets historic charm in 1860 Pama Lane the lovely Le Chateau Village in the Frontenac district. Just Test America, a division of CRG Global Suite 200 steps away from local restaurants, accommodations and Chesterfield Mall Las Vegas, NV 89119 upscale shopping - and only 15 minutes from Lambert-St. 291 Chesterfield Center, Suite 2036 Ph. 702-644-9330 Louis International Airport (STL) our facility provides two Chesterfield, MO 63017 [email protected] focus group rooms totaling 1500 square feet. Catering is Ph. 866-209-2553 www.ConsumerOpinionServices.com available in all rooms, and the kitchen provides ample [email protected] Tom Champion, General Manager space for storage and food preparation. www.crgtestamerica.com Location: Free standing facility Jennifer Schwartz, Director of Field Operations Distance from airport: 2 miles, 5 minutes Location: Shopping mall AU, CL, CUL, PTL, TK, VC, WC Distance from airport: 18 miles, 20 minutes 18x20 12 Multiple CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 22x25 15 Multiple 18x24 10 Multiple 22x25 15 Multiple 45x25 30 Multiple

Lucas Market Research, LLC Consumer Opinion Services provides comprehensive 4101 Rider Trail N., Montana qualitative services: complete projects, facility rentals, Suite 100 recruitment, on-location work, design, moderation, report- St. Louis, MO 63045 ing, videostreaming and transcriptions. Seattle, Portland Ph. 314-344-0803 or 888-978-4101 and Las Vegas are home to our top-rated focus facilities, [email protected] Bozeman featuring classroom space to accommodate large sessions. www.lucasresearch.net Living room-style setups are available for a more informal M+M Research Suzanne Lucas Echelmeyer, Vice President setting. We offer conventional conference style rooms as 347 Ferguson Ave., Suite 1 Location: Free standing facility well. Numerous client amenities, a professional hosting staff Bozeman, MT 59718 Distance from airport: 7 miles, 15 minutes and state-of-the-art audio/visual services give you a turnkey Ph. 406-551-1077 AU, CL, 1/1, 1/1O, TK, VC, WC home away from home [email protected] 22x18 12 Conference (See advertisement on p. 103) 22x16 12 Conference www.mandmresearch.com 40x25 12 Multiple Murray Steinman, President 20x12 12 Conference Location: Office building Distance from airport: 10 miles, 20 minutes Lucas Market Research LLC. Family OwnedClient CL, 1/1, 1/1O FocusedService Driven. Consistently rated #1 in St. Louis 19x18 8 Conference for Best Value/Quality Service. Guaranteed to exceed your expectations with quality recruiting, experienced staff, 98% Las Vegas Field and Focus, LLC show rates. The comprehensive design includes three spa- 2080 E. Flamingo Road cious/contemporary client suites, private entry/restrooms, Nebraska Suite 309 tiered viewing, closed-circuit, high-speed wireless Internet, Las Vegas, NV 89119 FV and in-house streaming, DVD recording, flat Ph. 702-650-5500 or 800-797-9877 screens/ VGA/HDMI access throughout, test kitchen, on-site [email protected] recruiting, ideal space for CLTs, legal studies, mock trials, Lincoln www.lvff.vegas 50 classroom/theater style. Eric Souza, President/Owner Snitily Carr Location: Office building 1201 Infinity Court Distance from airport: 5 miles, 10 minutes Lincoln, NE 68512 AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC Ph. 402.437.0000 33x23 20 Multiple [email protected] 17x22 15 Conference www.creative.firespring.com/ 17x22 15 Conference Location: Office building Distance from airport: 9 miles, 15 minutes Cutting-edge research center located in the heart of Las CL, 1/1, WC Vegas features state-of-the-art equipment, highly-supervised 25x15 8 Conference recruiting with uncompromising integrity, professional field work and over 10,000 square feet of facility space. We offer three luxurious focus group suites served with broadband and wireless Internet access and relaxed client lounges. Now offering full-service design and analysis with the addition of a highly-experienced moderator. We pride ourselves on strong, long-term client relationships.

86 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Precision Opinion 101 Convention Center Drive, P125 New Jersey Las Vegas, NV 89109 Ph. 702-483-4000 [email protected] www.precisionopinion.com Northern New Jersey Jim Medick, President (See also New York City and Connecticut) Focus Pointe Global - New Jersey Focus Group Facility Distance from airport: 5 miles, 13 minutes 20 E. Puffin Way AU, CL, CUL, 1/1, 1/1O, PTL, WC Assistance In Marketing/New Jersey Floor 2 25x20 10 Conference 433 Hackensack Ave. Teaneck, NJ 07666 15x21 10 Multiple Hackensack, NJ 07601 Ph. 201-928-1888 or 888-873-6287 15x25 10 Multiple Ph. 201-488-5888 or 201-370-7749 [email protected] 15x25 10 Multiple [email protected] www.focuspointeglobal.com 8x7 2 Conference www.aimresearchnetwork.com Janis Fallows, Facility Director 8x7 2 Conference Nella Shalhoub, Director of Operations Location: Office building (See advertisement on p. 7) Location: Office building Distance from airport: 15 miles, 30 minutes Distance from airport: 15 miles, 25 minutes CL, CUL, 1/1, 1/1O, TK, VC, WC 18x18 25 Multiple Television City Research Lab CL, 1/1, 1/1O, TK, VC, WC 18x20 18 Multiple MGM Grand Las Vegas 20x20 20 Conference 16x25 18 Multiple 3799 Las Vegas Blvd. S. 19x17 15 Conference Las Vegas, NV 89109 16x20 30 Multiple Focus Pointe Global sets the industry standard for Ph. 702-891-5753 18x18 15 Conference qualitative/quantitative marketing research data col- [email protected] lection services. 18 premier focus group facilities in www.tvcityresearch.com Assistance In Marketing/New Jersey major U.S. commercial centers. Services include: focus Location: Office building 60 Columbia Turnpike groups, taste tests, jury simulation, product placements, Distance from airport: 5 miles, 10 minutes Morristown, NJ 07960 Webcam focus groups, online communities, qualitative/ CL, CUL, 1/1, 1/1O, PTL, VC, WC Ph. 973-267-7060 or 201-370-7749 quantitative research. Locations: Appleton, Wis.; Atlanta; 10x16 3 Living [email protected] Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; 14x24 10 Conference Directory www.aimresearchnetwork.com Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, 17x25 10 Conference Irene Bing, Manager Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; 17x25 10 Conference Location: Office building Phoenix; St. Louis; San Francisco; Teaneck, N.J. Distance from airport: 15 miles, 25 minutes (See advertisement on p. 3) Test America, a division of CRG Global AU, CL, 1/1, 1/1O, TK, VC 26x22 22 Multiple Miracle Mile Shops at Planet Hollywood Focus World International, Inc. 3663 Las Vegas Blvd. S., Suite 185 19x20 15 Conference 146 Highway 34 Las Vegas, NV 89109 17x17 15 Conference Suite 100 Ph. 866-209-2553 Holmdel, NJ 07733 [email protected] Ph. 732-946-0100 www.crgtestamerica.com [email protected] Jennifer Schwartz, Director of Field Operations www.focusworldinternational.com Location: Shopping mall Gary Eichenholtz, CEO/CFO Distance from airport: 3 miles, 11 minutes Location: Free standing facility CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Distance from airport: 20 miles, 35 minutes 20x40 20 Multiple CEC Research AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC 20x10 Conference 16 Commerce Drive 18x24 15 Multiple 10x15 Living Cranford, NJ 07016 16x18 Multiple 20x20 20 Multiple Ph. 908-967-6790 [email protected] www.cecresearch.com Ideas To Go, Inc. Location: Free standing facility 10 N. Park Place, Suite 520 Distance from airport: 12 miles, 20 minutes Morristown, NJ 07960 New Hampshire AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Ph. 973-267-7670 [email protected] Modern research facilities accommodate any testing / focus www.ideastogo.com Manchester/Nashua group studies that clients require: taste testing, mock jury Tina Vatrano, Facility Manager trials, cosmetic product trials, focus group discussions and Location: Office building Granite State Marketing Research, Inc. more. Our kitchen features commercial-grade appliances and Distance from airport: 20 miles 13 Orchard View Drive custom configuration to accommodate any food / beverage CL, VC Suite 3 study. Focus group facilities are fully-equipped with a/v Londonderry, NH 03053 capabilities, concealed microphones and one-way observa- Market Research Center - Seton Hall University Ph. 603-434-9141 tion mirrors. Adaptable testing rooms feature laptops, 400 South Orange Ave. [email protected] wireless internet and optional privacy dividers, seating 30 South Orange, NJ 07079 www.gsmrinc.com individual participants or up to 50 auditorium-style. Ph. 973-761-9704 Dorothy Bacon, President [email protected] Location: Office building www.shu.edu/academics/business/market-research Distance from airport: 10 miles, 15 minutes Adam Warner, Director CUL, 1/1, 1/1O, VC Location: Office building 15x13 10 Conference Distance from airport: 6 miles, 20 minutes AU, CL, CUL, 1/1, 1/1O, TK New England Interviewing 25x12 12 Conference 124 S River Road Fieldwork Fort Lee, NJ Bedford, NH 03110 2 Executive Drive Ph. 603-641-1222 Suite 800 [email protected] Fort Lee, NJ 07024 www.neinterviewing.com Ph. 201-585-8200 Kim Adams [email protected] Location: Office building www.fieldwork.com Distance from airport: 8 miles, 15 minutes Becky Harrison, President Meadowlands Consumer Center 1/1, 1/1O, TK Location: Office building 100 Plaza Drive 26x16 20 Conference Distance from airport: 15 miles, 35 minutes Suite 100 12x14 6 Conference AU, CL, CUL, 1/1, 1/1O, TK, WC Secaucus, NJ 07094 23x21 30 Conference Ph. 201-865-4900 or 800-998-4777 20x20 30 Conference [email protected] 20x21 30 Conference www.ConsumerCenters.com 24x22 30 Conference Kelly Thompson, Director of Recruiting 16x14 10 Conference Location: Office building Distance from airport: 8 miles, 15 minutes Fieldwork Fort Lee offers the recruiting and resources to AU, CL, 1/1, 1/1O, TK, TKO, VC, WC help you take full advantage of the diversity, lifestyles and 24x18 25 Multiple cultures that make up metro New York. We back this with a 24x18 20 Multiple robust database that draws from urban and suburban areas. 28x26 25 Multiple Fieldwork Fort Lee‘s recently remodeled space has 5 focus 12x12 8 Multiple group suites w/ contemporary viewing rooms and client lounges. Our location in a commercial and entertainment TOP-RATED NJ/NY metro-area facility. We understand your capital, lets you combine your research, other business needs and create the environment you’re looking for - from endeavors and fun . Digital audio and video recording, living room to boardroom, mock juries to kid-friendly, video streaming, usability lab, high-speed wireless Internet, Creativity Center, usability lab, dial testing, shop-a-longs, eth- transcription services. nographies, qual/quants and eye-tracking. We offer the latest (See advertisement on p. 28, 41, cover, back cover) technologies including: online bulletin boards, focus groups, videoconferencing, video-streaming and digital recording. Our experienced on-premises recruiting, client-focused service team guarantees success. Our field division, MCC Field, handles all logistics. Also visit our New York Consumer Center. www.quirks.com December 2016 // Quirk’s Marketing Research Review 87

Sensory Spectrum

y Codes 554 Central Ave. Buffalo New Providence, NJ 07974 Ph. 908-376-7000 [email protected] Location: Office building, Freestanding building, Shopping mall www.sensoryspectrum.com Erin Byrnes, Program Mgr - Consumer Res. CL - Client Lounge CUL-Computer Usability Lab Location: Office building 1/1 - One-on-One Room PUL-Product Usability Lab Distance from airport: 15 miles, 20 minutes Adelman Research Group-A SurveyService Company 1/1OR - One-on-One Obs. VC - Videoconferencing CL, 1/1, 1/1O, PTL, TK, TKO, VC 1911 Sheridan Drive Director TK - Test Kitchen WC - Webconferencing 17x21 8 Multiple Buffalo, NY 14223 TKO - Test Kitchen Obs. AU - Auditorium 14x21 8 Multiple Ph. 800-507-7969 or 716-876-6450 32x20 Multiple [email protected] 23x30 Multiple Conference - Conference-Style Room www.adelmanresearchgroup.com 28x30 Multiple Susan Adelman, President Living - Living Room-Style Room Location: Free standing facility Multiple - Both Styles Taurus Market Research Distance from airport: 5 miles, 10 minutes Room dimensions, when stated, are shown in feet. 1810 Englishtown Road AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Old Bridge, NJ 08857 19x23 20 Multiple Ph. 732-251-7772 x4 14x27 15 Multiple [email protected] www.taurusresearch.com The ARG SurveyService InsightCenter is a top-rated research Opinions, Ltd. - NYC/NJ Ilene Kaplan, Vice-President facility providing multi-mode qualitative and quantitative Bergen Town Center Location: Free standing facility research services to clients who expect high standards of 560 Bergen Town Center, Space 16 Distance from airport: 30 miles, 40 minutes excellence. We are experts in assuring your study will be Paramus, NJ 07652 CL, 1/1, 1/1O, VC recruited and conducted according to all specifications. Ph. 440-893-0300 15x16 20 Multiple Exceptional show rates and attention to detail. In addition [email protected] 16x18 12 Conference to a focus group facility, the InsightCenter includes a full www.opinionsltd.com 12x09 8 Conference test kitchen, taste test facilities, a usability lab and can Chris Sluder, Vice President accommodate large displays / equipment. We specialize in Location: Shopping mall Test America, a division of CRG Global consumer goods, health care, financial, industrial and B2B Distance from airport: 22 miles, 37 minutes Freehold Raceway Mall research.

Focus Group Facility 1/1, VC, WC 3710 Route 9, Suite 238A 22x14 4 Conference Freehold, NJ 07728 Ruth Diamond Market Research Ph. 866-209-2553 84 Sweeney St. Partners In Research, Inc. [email protected] North Tonawanda, NY 14120 100 Commerce Way, Suite A www.crgtestamerica.com Ph. 716-743-1988 or - Totowa, NJ 07512 Jennifer Schwartz, Director of Field Operations [email protected] Ph. 973-686-1300 Location: Shopping mall www.ruthdiamond.com 2017 [email protected] Distance from airport: 36 miles, 43 minutes Rhonda Ried, President www.pirnj.com CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Location: Shopping mall Location: Free standing facility 22x12 6 Conference Distance from airport: 8 miles, 20 minutes Distance from airport: 30 miles, 35 minutes 18x24 10 Multiple CL, 1/1, 1/1O, TK, TKO CL, 1/1, 1/1O, TK, TKO 20x21 16 Multiple 15x20 16 Conference 20x12 8 Conference 25x27 14 Conference Trenton/Southern New Jersey 19x45 6 Conference (See also Philadelphia) 12x20 10 Conference New York City PMcR Research (See also Northern New Jersey and 4 Century Drive Connecticut) Parsippany, NJ 07054 New Mexico Ph. 973-539-5750 Advanced Focus - The Facility [email protected] 373 Park Ave. S., Floor 8 www.pmcrresearch.com Albuquerque New York, NY 10016 Kimberly Schwarz, President Ph. 212-217-2000 Location: Office building Sandia Market Research [email protected] Distance from airport: 25 miles, 30 minutes 600 Central Ave. S.W. www.advancedfocus.com CL, 1/1, 1/1O, VC, WC Suite 111 Todd Biederman, CEO 20x18 12 Multiple Albuquerque, NM 87102 Location: Office building 20x20 18 Multiple Ph. 800-950-4148 or 505-883-5512 Distance from airport: 10 miles, 20 minutes [email protected] AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC Q Research Solutions, Inc. www.sandiamarketresearch.com 28x22 24 Multiple 3548 Route 9 S. Janine Vita, Owner 19x15 15 Multiple Floor 2 Location: Office building 20x17 16 Multiple Old Bridge, NJ 08857 Distance from airport: 3 miles, 5 minutes 21x18 18 Multiple Ph. 732-952-0000 CL, 1/1, 1/1O, WC [email protected] 15x30 15 Multiple www.qrsglobal.com Advanced Focus - The Loft Rhoda Makled, Sr. VP Sensory & Consumer Insights 15 W. 39th St. Location: Office building Floor 14 Distance from airport: 30 miles, 35 minutes New York, NY 10018 CL, 1/1, PTL, TK, TKO, VC, WC New York Ph. 212-944-9000 22x14 12 Conference [email protected] www.advancedfocus.com Quick Test/Heakin (Branch) Albany Todd Biederman, CEO Woodbridge Center Location: Office building 195 Woodbridge Center Markette Research, Inc. Distance from airport: 15 miles, 20 minutes Woodbridge (New York Metro), NJ 07095 One Fairchild Square AU, CL, CUL, PTL, WC Ph. 732-326-9779 Suite 101A 37x27 20 Multiple [email protected] Clifton Park / Albany, NY 12065 www.quicktest.com Ph. 518-406-5616 Advanced Focus Westchester Christy Crossan [email protected] 520 White Plains Road Location: Shopping mall www.marketteresearch.com Floor 1 20x13 6 Conference Dawn Whalen Tarrytown, NY 10591 Location: Free standing facility Ph. 914-631-0796 Schlesinger Associates New Jersey (HQ) Distance from airport: 12 miles, 20 minutes [email protected] 101 Wood Ave. S. CL, CUL, 1/1, 1/1O, PTL, TK, WC www.advancedfocus.com Suite 501 20x20 10 Conference Sara White, VP Iselin, NJ 08830 18x20 10 Conference Location: Office building Ph. 732-906-1122 Distance from airport: 8 miles, 15 minutes [email protected] AU, CUL, 1/1, 1/1O, WC www.schlesingerassociates.com 17.6 x 24.5 15 Multiple AJ Shaw, Vice President 19.4 x 14.1 12 Multiple Location: Office building Distance from airport: 15 miles, 20 minutes AU, CL, CUL, 1/1, 1/1O, TK, VC, WC 20x20 14 Multiple 21x19 12 Multiple 25x19 16 Multiple 20x16 11 Multiple 18x18 10 Multiple (See advertisement on inside front cover)

88 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017

Beta Research Corporation Focus Pointe Global - New York I.C. International Focus Group Facility 485 Underhill Blvd. 240 Madison Ave. 266A Duffy Ave. Suite 200 5th Floor Hicksville (Long Island), NY 11801 Syosset, NY 11791 New York, NY 10016 Ph. 516-479-2200 x1002 or 800-631-0209 Ph. 516-935-3800 Ext. 222 Ph. 212-682-0220 or 888-873-6287 [email protected] [email protected] [email protected] www.icinternationalcorp.com www.BetaResearch.com www.focuspointeglobal.com Scott Sycoff, CEO Gail Disimile, EVP Jarrett Lodge, Facility Director Location: Free standing facility Location: Office building Location: Office building Distance from airport: 15 miles, 20 minutes Distance from airport: 20 miles, 30 minutes Distance from airport: 9 miles, 20 minutes CL, 1/1, 1/1O, WC CL, CUL, 1/1, PTL, VC, WC CL, CUL, 1/1, 1/1O, TK, VC, WC 23x18 14 Conference 24x14 15 Multiple 17x16 12 Multiple 19x12 12 Multiple Top Rated Facility on Long Island. Our team of in-house In January 2016, Beta Research will also be launching a new 21x14 12 Multiple recruitment professionals has the resources and expertise state-of-the-art focus group and usability testing facility. 25x22 18 Multiple to quickly assemble excellent, qualified study groups. From The new 3,500 square foot facility will feature three-tiered recruitment to results, our focus is making the entire pro- stadium seating in the viewing room, an adjacent CL, dual- Focus Pointe Global sets the industry standard for cess easy and effective, on both sides of the mirror. Facility camera filming capability with posting capabilities, the qualitative/quantitative marketing research data col- includes: tiered-viewing room overlooking focus group largest two-way mirror commercially available and private lection services. 18 premier focus group facilities in room arranged to give you (up to 13 others) a view of all underground client parking. Beta will continue to offer you major U.S. commercial centers. Services include: focus participants. Connect via laptop or DVD/Blue Ray player to seasoned facilitators and decades of expertise in each step groups, taste tests, jury simulation, product placements, 2 wall-mounted LCD TVs. Direct feed to viewing room so of the process, including study construction, panel selection Webcam focus groups, online communities, qualitative/ observers see what your respondents see. Client lounge has closed circuit TV. and response analysis. quantitative research. Locations: Appleton, Wis.; Atlanta; Directory Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; C&C Market Research - Long Island Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, MBC Research Center Broadway Mall Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; 270 Madison Ave. 884 Broadway Mall Phoenix; St. Louis; San Francisco; Teaneck, N.J. 12th Floor Hicksville, NY 11801 (See advertisement on p. 3) New York, NY 10016 Ph. 479-785-5637 Ph. 212-679-4100 [email protected] [email protected] www.ccmarketresearch.com www.mbcresearch.com/ Craig Cunningham Tania Gomez, Project Manager Location: Shopping mall Location: Office building Distance from airport: 30 miles, 45 minutes Distance from airport: 10 miles, 20 minutes CL CL, CUL, 1/1, 1/1O, VC, WC (See advertisement on inside back cover) The Focus Room 20x14 12 Conference 693 Fifth Ave. 10th floor C&C Market Research - New York Metro New York, NY 10022 Palisades Center Ph. 212-935-6820 1000 Palisades Center Drive, Suite C402, 4th Floor [email protected] West Nyack, NY 10994 www.focusroom.com Ph. 479-785-5637 Andrew Junggren [email protected] Location: Office building New York Consumer Center www.ccmarketresearch.com Distance from airport: 7 miles, 35 minutes 28 W. 44th St. Craig Cunningham, President CL, CUL, 1/1, 1/1O, PTL, VC, WC Suite 500 Location: Shopping mall 13x18 11 Multiple New York, NY 10036 Distance from airport: 40 minutes 16x16 10 Multiple Ph. 212-302-9393 or 800-998-4777 CL, CUL, 1/1, 1/1O, TK 15x20 14 Multiple [email protected] (See advertisement on inside back cover) www.ConsumerCenters.com At The Focus Room, we focus on qualitative research excel- Erika Schramm, Director Charney Research lence. Our dynamic venue houses an expert management Location: Office building 1133 Broadway, Suite 1321 team and the ultimate technology-optimized research Distance from airport: 9 miles, 25 minutes New York, NY 10010 environment. Newly renovated with bold and thoughtful CL, CUL, 1/1, 1/1O, VC, WC Ph. 212-929-6933 touches, the 10th floor, 5th Avenue space brings excite- 30x28 30 Multiple [email protected] ment, innovation and modern sophistication to the research 24x20 20 Multiple www.charneyresearch.com experience. Our prestigious location grants us access to 24x20 18 Multiple Jeffrey Klonoski, Focus Group Room Manager every demographic and our team facilitates a seamless, 24x20 25 Multiple Location: Office building stress-free research experience. Named a “Top Rated” 16x14 10 Multiple Distance from airport: 9 miles, 30 minutes agency by Impulse Survey, our best-in-class services consis- CUL, 1/1, 1/1O, WC tently earn client and industry recognition. TOP-RATED New York Consumer Center, in the heart of 14x11 4 Conference Midtown Manhattan! Five suites designed for flexibility, from our jumbo suite seating 65+ to our intimate salon ideal for smaller groups/IDIs. Experienced recruiting, client- focused service, usability lab, dial testing, shop-a-longs, ethnographies, qual/quant, eye-tracking, Creativity Center and more. We offer the latest technologies, including online bulletin boards/focus groups, videoconferencing, Focus Suites of New York video-streaming and digital recording. Our field division, Focus Plus, Inc. 355 Lexington Ave. MCC Field, handles logistics. Also visit our NJ location, 462 Seventh Ave. 13th Floor (40th & Lexington) Meadowlands Consumer Center. 18th Floor New York, NY 10017 New York, NY 10018 Ph. 212-867-7373 Ph. 212-675-0142 or 800-340-8846 MBC Research Center [email protected] 270 Madison Ave. [email protected] www.focussuites.com www.focusplusny.com 12th Floor Julia Cosel, Vice President New York, NY 10016 John Markham Location: Office building Location: Office building Ph. 212-679-4100 Distance from airport: 30 minutes [email protected] Distance from airport: 10 miles, 30 minutes CL, CUL, 1/1O, VC, WC AU, CL, CUL, 1/1, 1/1O, TK, VC, WC www.mbcresearch.com/ 19x38 30 Multiple Tania Gomez, Project Manager 20x25 20 Multiple 19x19 15 Conference 15x20 11 Multiple Location: Office building 19x19 15 Conference Distance from airport: 10 miles, 20 minutes 15x21 12 Multiple 19x19 15 Conference 20x40 30 Multiple CL, CUL, 1/1, 1/1O, VC, WC 16x20 15 Conference 20x14 12 Conference 19x19 15 Conference Brand new facility located at 462 Seventh Avenue & Opinions, Ltd. – NYC/NJ 35th Street - NYC’s only facility truly in the heart of mid- Focus Suites of New York allows you to take advantage of town featuring the largest focus and viewing rooms in NYC, Willowbrook Mall the diverse cultures of New York City offering unparalleled 1400 Willowbrook Mall, Space 1550 the fastest fiber optic internet available, state-of-the-art recruiting and resources. Located in midtown Manhattan, it digital A/V recording & webcasting, flexible/living Wayne, NJ 07470 has been voted one of the Top Rated focus group facilities. Ph. 440-893-0300 room set-ups and a viewable classroom for 50+ people. Multipurpose conference room holds up to 60 participants Mock juries a specialty. Recruiting capabilities for all types [email protected] for projects such as jury, music and dial tests. We provide www.opinionsltd.com of audiences, incl. consumer, HNW, LGBT, medical (MDs recruitment and project management for focus groups, & patients), IT, high-tech, C-Level, early tech adopters, Chris Sluder, Vice President in-depth interviews, user research, tdi’s, mock trials, Location: Shopping mall children & teens, hard-to-find, etc. Contact us for more CLT’s, web-based research, ethnographies and intercepts. information. Distance from airport: 22 miles, 37 minutes Moderation, translation and usability labs make your 1/1, VC, WC research project a success. 22x14 4 Conference www.quirks.com December 2016 // Quirk’s Marketing Research Review 89

SOHO Research Centre

y Codes 375 W. Broadway Suite 502 New York, NY 10012 Location: Office building, Freestanding building, Shopping mall Ph. 212-431-0462 [email protected] RRU Research - Fusion Focus CL - Client Lounge CUL-Computer Usability Lab www.sohoresearchcentre.com 373 Park Ave. S., 10th Floor Meg Lane, Director 1/1 - One-on-One Room PUL-Product Usability Lab New York, NY 10016 Location: Office building 1/1OR - One-on-One Obs. VC - Videoconferencing Ph. 718-222-5600 Distance from airport: 9 miles, 30 minutes [email protected] Director TK - Test Kitchen WC - Webconferencing CUL, 1/1, 1/1O www.rruresearch.com/ 20x13 8 Conference TKO - Test Kitchen Obs. AU - Auditorium Location: Office building Distance from airport: 9 miles, 23 minutes Test America, a division of CRG Global Conference - Conference-Style Room CL, CUL, 1/1, 1/1O, VC, WC Jefferson Valley Mall Living - Living Room-Style Room 19x15 15 Conference 650 Lee Blvd., Suite K13 Multiple - Both Styles 20x16 13 Multiple Yorktown Heights, NY 10598 20x16 13 Living Room dimensions, when stated, are shown in feet. Ph. 866-209-2553 20x15 10 Multiple [email protected] 16x15 10 Multiple www.crgtestamerica.com Jennifer Schwartz, Director of Field Operations RRU Research, formerly known as Recruiting Resources Location: Shopping mall Unlimited, LLC was established in 1975 and has long held a P&K Research (Br.) Distance from airport: 28 miles, 33 minutes reputation as one of the industry’s qualitative recruiting pow- 1025 Westchester Ave., Suite 100 CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC erhouses. We are professionally staffed with highly experienced White Plains, NY 10604 18x24 10 Multiple project managers and recruiters in New York as well as major Ph. 914-220-0166 or 800-747-5522 markets across the U.S.. In 2014, RRU Research opened Fusion [email protected] Focus, a 5 room, state of the art and fully renovated research www.pk-research.com facility located on Park Ave. South in Midtown Manhattan. Rochester Location: Office building Our extensive respondent database and professional screening Distance from airport: 30 miles, 45 minutes expertise can accommodate any specifications. Dixon Schwabl CL, 1/1, 1/1O, TK, TKO 1595 Moseley Road 14x22 15 Conference Victor, NY 14564

Focus Group Facility 14x22 15 Conference Ph. 585-383-0380 [email protected] www.dixonschwabl.com Ellen Morris, Research Manager Location: Office building Schlesinger Associates NYC Distance from airport: 18 miles, 22 minutes CL, 1/1, 1/1O, VC, WC

2017 500 Fifth Ave. Suite 1030 29x17 14 Conference Plaza Research-New York New York, NY 10110 120 Rte. 17 N. Ph. 212-730-6400 Opinions, Ltd. - Rochester Paramus, NJ 07652 [email protected] Market Place Mall3 Ph. 201-265-7500 or 800-654-8002 x11 www.schlesingerassociates.com 760 Miracle Mile Road [email protected] AJ Shaw, VP Qualitative Solutions Rochester, NY 14623 www.plazaresearch.com Location: Office building Ph. 440-893-0300 Wendy Orzechowski Distance from airport: 10 miles, 25 minutes [email protected] Location: Office building AU, CL, CUL, 1/1, 1/1O, TK, VC, WC www.opinionsltd.com Distance from airport: 30 minutes 20x19 10 Multiple Chris Sluder, Vice President CL, CUL, 1/1, 1/1O, TK, TKO, WC 20x15 15 Multiple Location: Shopping mall 15x24 20 Conference 20x15 15 Multiple Distance from airport: 5 miles, 11 minutes 15x24 20 Conference 20x16 5 Multiple 1/1, TK, VC, WC 15x20 20 Conference 20x20 22 Multiple 20x9 8 Conference 15x20 20 Conference 21x16 15 Multiple 15x20 20 Multiple 19x10 8 Multiple Tipping Point Communications 17x13 11 Conference 1349 University Ave. The nation’s premier network of focus group facilities! Multiple 10 Multiple Rochester, NY 14607 Plaza Research offers multi-city project coordination in 14 Ph. 585-340-1119 locations with an extensive nationwide database. One expe- A leading data collection company with 24 high-specification [email protected] rienced project manager will be your sole contact for the focus group facilities across the U.S. and EU and a global www.tippingpointcomm.com duration of your project at any of our markets. Our focus solutions team providing a worldwide reach. We offer high- Location: Free standing facility group suites are designed with tiered seating, volumes quality, reliable recruitment for any methodology: qual; focus Distance from airport: 9 miles, 15 minutes controls, private phone booths and client-viewable test groups; IDIs; online focus groups; telephone interviews; CL, 1/1, TK, VC, WC kitchens. We provide free high-speed Internet access in all online communities; ethnographic research; usability labs; 24 x 15 7 Multiple client suites, conference rooms and lounges, along with eye-tracking; EEG and facial coding. Hybrid: We combine 13 x 12 5 Conference computers and a laser printer. online surveys or online qual with traditional methods. 8 x 7 3 Conference (See advertisement on p. 91) New: The Wall by Schlesinger, HD record- 8 x 7 3 Conference ing and 360° recording. Reckner: White Plains, NY (See advertisement on inside front cover) 450 Mamaroneck Ave. Suite 410 Syracuse Harrison, NY 10528 Ph. 914-696-5150 or 215-822-6220 KS&R’s INSITE [email protected] 224 Harrison Street, Suite 704 www.reckner.com/facilities/harrison/ Syracuse, NY 13202 Peter Grubb, Executive Director Ph. 800-645-5469 or 315-446-3403 [email protected] Location: Office building SIS International Research, Inc. www.ksrinc.com Distance from airport: 20 miles, 30 minutes 11 E. 22nd St. Joseph W. Snyder, Dir. of Operations CL, PTL, TK, VC, WC Floor 2 Location: Office building 23 x 36 15 Multiple New York, NY 10010 Distance from airport: 12 miles, 15 minutes 16 x 21 Conference Ph. 212-505-6805 1/1 [email protected] 15x18 20 Conference Brand new product and sensory testing facility just 20 www.sisinternational.com miles from Manhattan. State-of-the-art food/beverage Ruth Stanat, President and personal/home care sensory booths plus test kitchen, Location: Office building focus group and multipurpose room. 12 Personal and Distance from airport: 10 miles, 20 minutes Home Care Booths. 23 Food and Beverage Booths. 21” HD CUL, 1/1, 1/1O, PTL, TK, VC, WC touch-enabled, centrally-managed computers with camera, 25x35 20 Conference microphone and speakers in every booth. Overhead and 15x20 12 Conference sconce lighting. Color masking available. Large 12” x 18” serving doors to product preparation area. Completely SIS’s Manhattan focus group facility provides cost-effective washable surfaces, including ceiling and walls. Flawless rentals, state-of-the-art amenities, high-quality and flexible recruiting. Professional staff. client servicing in New York City. Our qualitative methodologies include focus groups, in-depth interviews, tele-depths, shop-alongs, online diaries, usability testing and ethnography. Other facility services include moderation, recruitment, translation and reporting. SIS offers vast nationwide qualitative capabilities, resources and databases. Our expertise includes 50+ industries, including consumer, B2B, medical, automotive, education, multicultural and low-incidence.

90 Quirk’s Marketing Research Review // December 2016 www.quirks.com What we offer:

Unparalleled recruiting and the most comfortable, luxurious facilities in the country.

How we do it:

A management team with more than 100 years of combined experienced in the field...a fully integrated network sharing resources, technology, and information...Cutting edge, Proprietary Computer Aided Telephone Interviewing systems which enable us to access large consumer and professional databases easily, efficiently, quickly the tightest security controls...Beautifully Metro New York appointed facilities specifically Dallas engineered for qualitative Houston research. Ft. Lauderdale/Miami Phoenix Ask us about.... Tampa • Our nationwide quantitative and qualitative recruiting capabilities San Diego • Our online recruiting capabilities Metro Philadelphia • Our convention or visitor recruiting Chicago • TDI’s Nationwide recruiting from one central location Las Vegas Denver (Downtown) San Francisco (Downtown) Los Angeles (LAX) Call Toll-Free (800) 654-8002 • www.plazaresearch.com Atlanta (Buckhead)

y Codes Greensboro/Winston-Salem

Bellomy Research, Inc. 175 Sunnynoll Court Location: Office building, Freestanding building, Shopping mall Winston-Salem, NC 27106 AOC Marketing Research Ph. 800-443-7344 or 336-721-1140 CL - Client Lounge CUL-Computer Usability Lab 10100 Park Cedar Drive [email protected] 1/1 - One-on-One Room PUL-Product Usability Lab Suite 100 www.bellomyresearch.com 1/1OR - One-on-One Obs. VC - Videoconferencing Charlotte, NC 28210 Julie Hauser, Manager Focus Group Facilities Ph. 704-341-0232 Location: Office building Director TK - Test Kitchen WC - Webconferencing [email protected] Distance from airport: 25 miles, 30 minutes TKO - Test Kitchen Obs. AU - Auditorium www.aocresearch.com CL, 1/1, 1/1O, VC Cathleen Christopher, President/COO 26x20 12 Conference Conference - Conference-Style Room Location: Free standing facility Living - Living Room-Style Room Distance from airport: 15 miles, 20 minutes Quick Test/Heakin (Branch) Multiple - Both Styles CL, 1/1, 1/1O, TK, WC Hanes Mall 30x31 20 Multiple Room dimensions, when stated, are shown in feet. 3320 Silas Creek Parkway, Sp BL-254 17x16 10 Multiple Winston-Salem, NC 27103 22x20 20 Multiple Ph. 336-882-1176 18x15 10 Multiple [email protected] 25x21 10 Multiple www.quicktest.com Christy Crossan Once you experience our quality recruiting & service, Location: Shopping mall you’ll see why more companies return to AOC. On-site recruiting for focus groups, IDIs, large quota taste tests & other in-person research. Facility features TK, 40 Raleigh/Durham notebook PCs & wireless internet with backup. Four Research & Marketing Strategies, Inc. interviewing suites; each with a private CL, office, restroom, 15 E. Genesee St. client entry/exit, & separate HVAC controls for client Suite 210 & respondent areas. AOC is 20 minutes from the airport Baldwinsville, NY 13027 with ample free parking & minutes from several hotels & restaurants. Ask us about our facility discount

Focus Group Facility Ph. 315-635-9802 or 866-567-5422 [email protected] for first-time clients. First In Focus Research www.RMSresults.com 4009 Barrett Drive Lauren Krell, QualiSight Facility Manager Suite 101 Location: Office building Raleigh, NC 27609 Distance from airport: 15 miles, 22 minutes Ph. 919-510-0445 x25 CL, CUL, 1/1, 1/1O, PTL, VC, WC

2017 [email protected] 21x14 10 Conference www.firstinfocus.com L&E Research Karan Bunn, Owner & General Manager Research & Marketing Strategies, Inc. (RMS) is a full- 4824 Parkway Plaza Blvd. Location: Office building service market research firm providing custom-tailored Suite 110 Distance from airport: 15 miles, 15 minutes research in Central New York, an ideal test market. RMS Charlotte, NC 28217 AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC QualiSight is our premier focus group facility offering a Ph. 877-344-1574 18x19 12 Multiple relaxed environment with a distinct client viewing room, [email protected] 18x18 12 Multiple Wi-Fi and an extra-large double-glass, one-way mirror. www.leresearch.com 27x30 Multiple RMS can provide recruiting, moderating, catering, hosting Patricia Lister, Client Relationship Manager and an experienced analytics team to develop scripts and Location: Office building “Top Rated” focus group facility in the Raleigh-Durham reports. RMS offers a full service call center with CATI capa- Distance from airport: 6 miles, 10 minutes area by Impulse Survey - nine years in a row. Qualitative bilities, using trained professional telesurveyors to facilitate AU, CL, CUL, 1/1, 1/1O, VC, WC and quantitative research staff on site. Online survey your project needs. 33x23 12 Conference development and implementation. Trustworthy and targeted 20x20 10 Conference recruiting for focus groups, one-on-ones, usability studies, 20x17 8 Conference jury research, taste tests, product testing, home utilization tests, music studies, ethnographies and more. Database North Carolina The Queen City’s new slogan, “Charlotte’s Got A Lot” also includes metro and small-town residents. State-of-the-art applies to L&E’s Charlotte facility. It is a quick 10 technolog, closed-circuit TV, videostreaming and high- minute drive from Charlotte Douglas International Airport speed Internet access, including wireless, digital sound, Asheville (CLT) and has three focus group rooms, Banker’s, Racing FocusVision, etc. and Blue Ridge. All rooms are equipped with ceiling height C&C Market Research - Asheville windows that can be covered or opened and well-appointed Asheville Mall lounges and attached viewing rooms conceived for client 3 South Tunnel Road, Suite K-18 comfort. Customize table configurations with our modular Asheville, NC 28805 tables and utilize 750 square feet in the Banker’s conference Ph. 479-785-5637 room for any type of study including mock trials and large [email protected] groups. www.ccmarketresearch.com Harker Research Location: Shopping mall 8816 Six Forks Road Distance from airport: 15 miles, 17 minutes Suite 107 1/1, 1/1O Raleigh, NC 27615 18x20 10 Conference Ph. 919-954-8300 (See advertisement on inside back cover) [email protected] www.harkerresearch.com 20|20 Research - Charlotte Katherine Thomas, Office Manager 2102 Cambridge Beltway Drive Location: Office building Charlotte Suite B Distance from airport: 15 miles, 25 minutes Charlotte, NC 28273 CL, 1/1, VC, WC Ph. 704-494-7873 or 704-587-0028 17X15 6 Conference [email protected] www.2020research.com Harker Research is a full-service market research company Susan Brelewski, Facility Director specializing in audience and consumer research. Our cus- Location: Office building tomized research has enabled clients to increase consumer Accelerant Research Distance from airport: 10 miles, 15 minutes base by giving them a true understanding of their target 1242 Mann Drive CL, CUL, VC, WC consumer group. We are committed to providing relevant, Suite 100 20x20 12 Conference reliable and actionable answers to your research needs. Matthews, NC 28105 20x20 12 Conference Burke Institute-trained moderators and Real Time Analyzers Ph. 704-206-8501 20x20 12 Conference gauge study interest level in audio and video programming, [email protected] 20x30 16 Conference real time using handheld devices in a focus group environ- www.accelerantresearch.com 19x14 6 Conference ment. Professional videostreaming at minimal cost through Paul Rubenstein, Ph.D., President FocusVision and USTREAM. 20|20 Charlotte - recently renovated facility, including Charlotte, North Carolina’s premier focus group facility. To additional 5th room! Come and see how our newly updated request a cost estimate, please submit an RFP, email or call facility matches our ever outstanding services! Serving us. National panel of research participants, provide white- the industry since 1986! ‘Top Rated’ every year by Impulse glove treatment on recruitment. Our facility has convenient Surveys. We are more than just a focus group facility. We are access to all of Charlotte. We provide free secure live online your trusted fieldwork partner in Charlotte with the quality video streaming, free use of BlogNog online qualitative metrics to prove it. Just ask us for our current group fill rate research platform for homework assignments, free station- and client satisfaction ratings. And check out our other focus ary video recording & password protected online video group facilities in Nashville and Miami. archival, state-of-the art focus group facility, wired for any research needs, and high-speed wired and wireless Internet.

92 Quirk’s Marketing Research Review // December 2016 www.quirks.com Ipsos 2017 3505 Columbia Parkway Ohio Suite 300 Cincinnati, OH 45226 Ph. 513-872-4300 Akron [email protected]

L&E Research www.ipsos-na.com Focus Group Facility 5505 Creedmoor Road April Jeffries Suite 200 Location: Office building Raleigh, NC 27612 Distance from airport: 10 miles, 30 minutes Ph. 877-344-1574 CL, 1/1, TK, VC [email protected] 18x22 12 Conference www.leresearch.com Decisionpoint Consulting Patricia Lister, Client Relationship Manager 6971 Promway Ave. N.W., Suite B Location: Office building Canton, OH 44720 Distance from airport: 10 miles, 15 minutes Ph. 440-263-5362 330-936-6867 AU, CL, CUL, 1/1, 1/1O, VC, WC [email protected] 27x27 14 Conference www.decisionpointconsulting.com 17x21 15 Conference Amy E. Boren, President L&E Research 20x16 10 Conference Location: Office building 15x20 12 Conference 9908 Carver Road Distance from airport: 6 miles, 6 minutes Cincinnati, OH 45242 18x12.5 10 Living Ph. 877-344-1574 L&E’s Raleigh facility is our headquarters, 15 min. 12x18.5 10 Multiple from Raleigh-Durham International Airport (RDU). The city’s [email protected] www.leresearch.com slogan, “You can see the whole state from here!” reflects Decisionpoint Consulting is a full-service marketing research our ability to give the perspective you need for your proj- Patricia Lister, Client Relationship Manager firm based in Canton, OH. Our team of marketing research Location: Free standing facility ect. This facility has a 700 sq ft multi-purpose room and business consultants merge into your project and use three large focus group rooms, which have modular tables Distance from airport: 25 miles, 40 minutes social media, virtual technology and highly skilled, trained AU, CL, CUL, 1/1, 1/1O, VC, WC for custom configuration, well-appointed client lounges and recruiters to tackle your most difficult recruiting challenge, Directory comfortable viewing rooms, plenty of ledge and corkboard 22x18 15 Multiple anywhere in the country. We have online tools for conducting 24x20 25 Multiple space, and the leading video conferencing, web streaming virtual focus groups and expertise to execute online surveys and digital recording technologies, including FocusVision 19x21 15 Multiple on demand. Our national qualitative panel can be validated. 24x24 25 Multiple and L&E video streaming. Twenty years of traditional experience + technology to expe- dite difficult algorithms, rural areas or low incidence RFP’s. Opinions, Ltd. - Raleigh-Durham Like Charlotte, Cincinnati also claims “The Queen City” as its nickname, but to avoid confusion we prefer “The Queen Triangle Town Center Innis Maggiore City of the West.” L&E’s unique facility is indeed fit for 5959 Triangle Town Blvd., Suite FL-1001 4715 Whipple Ave. N.W. a queen, with more than 10,000 square feet of state-of-the- Raleigh, NC 27616 Canton, OH 44718 art space that provide our clients and research respondents Ph. 440-893-0300 Ph. 800-460-4111 with every comfort and professional advantage. L&E [email protected] [email protected] Cincinnati offers three spacious focus group suites and a www.opinionsltd.com www.innismaggiore.com large creative space, the Envisage Studio, for consumer Chris Sluder, Vice President Location: Free standing facility directs, team meetings or ideation sessions. We offer the Location: Shopping mall Distance from airport: 5 miles, 10 minutes latest video conferencing, web streaming and digital record- Distance from airport: 10 miles, 15 minutes CL, 1/1 ing technologies. 1/1, 1/1O, VC, WC 20x20 20 Conference LaVERDAD Marketing, Media, PR and Research Synergy Marketing Strategy and Research, Inc. 7817 Cooper Road Rocky Mount/Greenville 3634 W. Market St. Suite A Suite 104 Cincinnati, OH 45242 InTandem Akron, OH 44333 Ph. 513-891-1430 or 805-338-0558 1302 E. Firetower Road Ph. 216-431-0008 [email protected] Greenville, NC 27858 [email protected] www.laverdadmarketing.com Ph. 252-321-1111 www.synergyloyalty.com Rob Hanson, V.P. of Research [email protected] Crystal Ogden Location: Office building www.intandeminc.com Location: Office building Distance from airport: 25 miles, 30 minutes Georgina Quinn Distance from airport: 20 miles, 25 minutes CL, 1/1, 1/1O, WC Location: Free standing facility CL, 1/1, 1/1O, VC 17x17 10 Multiple Distance from airport: 90 minutes 15x17 12 Conference 29x22 20 Conference CL, CUL, 1/1, TK, VC, WC 44x23 Multiple 22x15 8 Conference Cincinnati Market Inquiry LLC 5825 Creek Road Wilmington Assistance In Marketing, Inc. Cincinnati, OH 45242 11890 Montgomery Road Ph. 513-794-1088 Eastcoast Research Cincinnati, OH 45249 [email protected] 5919 Oleander Drive Ph. 513-683-6600 or 888-4AIMFIRE www.marketinquiry.com Suite 117 [email protected] Cathy Noyes, Owner Wilmington, NC 28403 www.aimresearchnetwork.com Location: Office building Ph. 910-763-3260 Cathy Sarky, President Distance from airport: 25 miles, 30 minutes [email protected] Location: Free standing facility CL, 1/1, 1/1O, TK, VC, WC www.eastcoastresearch.com Distance from airport: 20 miles, 40 minutes 14x16 10 Conference Paula Lentz Corbett, CEO AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 20x30 20 Conference Location: Office building 12x18 12 Conference Distance from airport: 5 miles, 15 minutes 12x18 12 Conference MarketVision Research® 1/1, 1/1O 35x21 12 Conference 10300 Alliance Road 30x25 15 Multiple 18x18 25 Conference Cincinnati, OH 45242 Ph. 513-791-3100 Blue Ocean Facilities [email protected] 10250 Alliance Road, Suite 226 www.mv-research.com North Dakota Cincinnati, OH 45242 Tina Rucker Ph. 513-842-6323 Location: Office building [email protected] Distance from airport: 25 miles, 35 minutes Bismarck www.blueoceanfacilities.com CL, 1/1, 1/1O, WC Erin Holmgren, Sales Manager 16x24 24 Conference Odney Location: Office building 15x22 14 Conference 1400 W. Century Ave. Distance from airport: 30 miles, 32 minutes Bismarck, ND 58501 1/1 Ph. 701-451-9028 40x40 Multiple [email protected] 35x25 Multiple www.odney.com Shannon Bugge-Turman Illumination Research Location: Office building 5947 Deerfield Blvd. Distance from airport: 5 miles, 15 minutes Suite 203 1/1 Cincinnati, OH 45040 15x20 4 Conference Ph. 513-774-9531 [email protected] www.illumination-research.com Heather Hall Location: Office building Distance from airport: 40 miles, 45 minutes CL, VC 20x30 15 Conference www.quirks.com December 2016 // Quirk’s Marketing Research Review 93

Opinions, Ltd. - Headquarters

y Codes 33 River St. Chagrin Falls, OH 44022 Ph. 440-893-0300 Location: Office building, Freestanding building, Shopping mall [email protected] www.opinionsltd.com Focus Groups of Cleveland, Inc. CL - Client Lounge CUL-Computer Usability Lab Chris Sluder, Vice President 2 Summit Park Drive Location: Office building 1/1 - One-on-One Room PUL-Product Usability Lab Suite 225 Distance from airport: 20 miles, 30 minutes 1/1OR - One-on-One Obs. VC - Videoconferencing Independence, OH 44131 CL, 1/1, 1/1O, TK, WC Ph. 216-901-8075 Director TK - Test Kitchen WC - Webconferencing 18x18 12 Conference [email protected] TKO - Test Kitchen Obs. AU - Auditorium www.focusgroupsofcleveland.com Opinions, Ltd. - Cleveland April Morris, President and Owner Focus Facility Conference - Conference-Style Room Distance from airport: 8 miles, 12 minutes 40 E. Washington St. Living - Living Room-Style Room AU, CL, 1/1, 1/1O, TK, TKO, VC, WC Chagrin Falls, OH 44022 Multiple - Both Styles 16x20 20 Multiple Ph. 440-893-0300 12x16 12 Multiple Room dimensions, when stated, are shown in feet. [email protected] 25x25 20 Multiple www.opinionsltd.com Chris Sluder, Vice President In business for 50+ years, we are Top Rated in the Impulse Survey! Featured twice on the “CBS This Morning” show and Opinions, Ltd. - Cleveland Northern Ohio’s largest focus group facility. We specialize South Park Center in on-site recruiting for consumer, litigation, executive and 500 South Park Center FL632 medical interviews, providing 6,000+ sq. ft. of comfort and Strongsville, OH 44136 technology for focus groups, IDIs, taste tests, pre-recruits Ph. 440-893-0300 and entire project management in a high-end environment. [email protected] We’re conveniently located only 10 minutes from Cleveland www.opinionsltd.com Strategic Intelligence Research Service (SIRS) Hopkins Airport and downtown Cleveland, surrounded by Chris Sluder, Vice President 201 Martha Layne Collins Blvd. excellent hotels, dining and other amenities. Pricing is Location: Shopping mall Highland Heights, KY 41076 competitive! Distance from airport: 8 miles, 12 minutes Ph. 859-781-9700 (See advertisement on p. 94) [email protected] 1/1, 1/1O, VC, WC

Focus Group Facility 14x16 6 Conference www.sirsinc.com National Survey Research Center Bruce Ferguson, VP, Qualitative Research 5350 Transportation Blvd. Location: Free standing facility Suite 19 Distance from airport: 15 miles, 20 minutes Cleveland, OH 44125 CL, 1/1, 1/1O, VC Ph. 800-837-7894 or 216-518-2805 24x18 18 Multiple [email protected]

2017 20x22 18 Multiple www.nsrc.com Lauren Schmidt, Director, Business Development Precision Dialogue For the past eight years, SIRS has been named one of Location: Office building 905 Corporate Way the Top Market Research Companies by Impulse Survey. Distance from airport: 7 miles, 13 minutes Westlake, OH 44145 Our facility in Greater Cincinnati features two separate VC Ph. 877-332-9222 focus group suites. Each suite has its own viewing room, 15x20 15 Conference [email protected] client lounge and full kitchen. Our client lounges feature www.precisiondialogue.com closed-circuit televised viewing and our viewing rooms can Opinion Centers America Cathleen Zapata, Chief Experience Officer comfortably seat 18. SIRS in-house recruiting staff ensures 896 Corporate Way Location: Office building you get the right respondents for every study. Suite 430 Distance from airport: 7 miles, 17 minutes Cleveland, OH 44145 CL, CUL, 1/1, 1/1O, PTL, VC, WC Ph. 800-779-3003 or 440-779-3000 17x14 20 Multiple Cleveland [email protected] www.opinioncenters.com Precision Dialogue is a full-service usability lab and market Business Research Services, Inc. Karen Cunningham research facility combining state-of-the art technology with 26600 Renaissance Parkway Location: Office building idea-inspiring and creative environment. Precision Dialogue Suite 150 Distance from airport: 7 miles, 15 minutes is one of the only facilities in the U.S. with a full solution Cleveland, OH 44128 CL, WC of in-lab, mobile and field eye-tracking capabilities, offering Ph. 216-831-5200 or 888-831-5200 20x20 12 an unparalleled first look into customers’ decision-making [email protected] processes and behavioral patterns. Our lab can be used for www.marketingresearch.com traditional market research projects, as well as plannogram, Ron Mayher, Owner product, website, e-mail, mobile, tablet, commercials, direct Location: Free standing facility mail, in-store product display testing and more. Distance from airport: 20 miles, 20 minutes CL, 1/1, 1/1O, VC 20x25 12 Conference Columbus

Complete Research Connection 2323 W. Fifth Ave. Suite 150 Columbus, OH 43204 Ph. 614-220-4120 [email protected] www.crcmr.com Chelle Precht, President Location: Office building Distance from airport: 12 miles, 15 minutes AU, CL, 1/1, 1/1O, PTL, TK, VC, WC 28x32 30 Multiple 16x22 25 Multiple 15x16 9 Multiple 8x8 5 Multiple 28x28 Multiple

Complete Research Connection (CRC), is an Impulse Survey Top Rated, certified woman-owned business, featuring four state-of-the-art focus group suites (two with wraparound viewing for as many as 30 clients) and one large non- viewing multi-purpose room, recruiting, moderating, project management, research design consultation, questionnaire development, auditing, data collection, data processing and analysis. CRC has experience with Central Location Tests (CLTs), Home Use Tests (HUTs), focus groups, dial tests, in- home interviews and other ethnographic research, in-store intercepts and more.

94 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 sparkspace Shapard Research 300 Marconi Blvd., #206 820 N.E. 63rd St. Columbus, OH 43215 Oklahoma City, OK 73105 Ph. 614-224-7727 Ph. 405-607-4664 [email protected] [email protected] www.sparkspace.com www.shapard.com Focus Pointe Global - Columbus Mark Henson, chief imagination officer Veda Shapard Focus Group Facility 7634 Crosswoods Drive Location: Office building Location: Office building Columbus, OH 43235 Distance from airport: 8 miles, 15 minutes Distance from airport: 10 miles, 15 minutes Ph. 614-781-5590 or 888-873-6287 CL, 1/1, 1/1O, VC, WC 24x16 6 Conference [email protected] 65x25 40 Multiple www.focuspointeglobal.com 60x23 40 Multiple Stephanie Wolf, Facility Director 20x30 40 Multiple Tulsa Location: Office building 20x35 40 Multiple Distance from airport: 15 miles, 15 minutes 15x15 40 Multiple Consumer Logic, Inc. CL, CUL, TK, VC, WC 4500 S. 129th E. Ave. 16x32 5 Multiple Suite 112 24x20 15 Multiple Dayton Tulsa, OK 74134 21x18 16 Multiple Ph. 800-544-1494 or 918-665-3311 18x18 15 Multiple Business Research Group [email protected] 21x16 30 Multiple 300 College Park www.consumerlogicresearch.com Dayton, OH 45469-2110 Dan Jarrett, President Focus Pointe Global sets the industry standard for Ph. 937-229-2453 or 888-483-2237 Location: Office building qualitative/quantitative marketing research data col- [email protected] Distance from airport: 7 miles, 12 minutes lection services. 18 premier focus group facilities in www.www.udayton.edu/business/business_research_group/ CL, 1/1, 1/1O, VC major U.S. commercial centers. Services include: focus Kim Gilley, Research Manager 15x22 9 Conference groups, taste tests, jury simulation, product placements, Location: Office building Webcam focus groups, online communities, qualitative/ Distance from airport: 10 miles, 20 minutes quantitative research. Locations: Appleton, Wis.; Atlanta; 24x21 Directory Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; 24x16 10 Oregon Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, 12x20 10 Conference Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; Phoenix; St. Louis; San Francisco; Teaneck, N.J. (See advertisement on p. 3) Toledo Portland

Great Lakes Marketing Research 3361 Executive Parkway Suite 200 Toledo, OH 43606 Ph. 419-534-4700 L&E Research [email protected] Consumer Opinion Services, Inc. (Br.) One Easton Oval www.glm.com Lloyd Focus & Videoconference Center Suite 300 Lori Dixon, President 2225 Lloyd Center Columbus, OH 43219 Location: Office building Portland, OR 97232 Ph. 877-344-1574 Distance from airport: 18 miles, 30 minutes Ph. 503-493-2870 [email protected] 1/1 [email protected] www.leresearch.com 14x24 15 Conference www.ConsumerOpinionServices.com Patricia Lister, Client Relationship Manager 14x24 15 Multiple Melissa Bledsoe, General Manager Location: Office building Location: Shopping mall Distance from airport: 3 miles, 5 minutes Distance from airport: 8 miles, 15 minutes AU, CL, CUL, 1/1, 1/1O, VC, WC CL, 1/1, TK, VC, WC 20x29 13 Multiple Oklahoma 27x16 14 Multiple 15x20 10 Multiple 14x22 12 Multiple 17x25 13 Multiple 20x30 15 Multiple Oklahoma City At one time, Columbus, Ohio embraced the nickname Consumer Opinion Services provides comprehensive qualitative services: complete projects, facility rentals, “America’s Test Market.” So it’s no wonder we embraced C&C Market Research - OKC Columbus as one of our premier research locations, as well. recruitment, on-location work, design, moderation, report- 2501 W. Memorial L&E’s facility is located in the metropolitan community ing, videostreaming and transcriptions. Seattle, Portland Suite 203 of Easton, a 1300-acre mixed-use development, home to and Las Vegas are home to our top-rated focus facilities, Oklahoma City, OK 73134 young professionals and families. Located in the heart of featuring classroom space to accommodate large sessions. Ph. 479-785-5637 a top-tier retail market and the dominant destination for Living room-style setups are available for a more informal [email protected] shopping, dining and entertainment in Central Ohio, our setting. We offer conventional conference style rooms as www.ccmarketresearch.com facility offers three focus group rooms. well. Numerous client amenities, a professional hosting staff Location: Shopping mall and state-of-the-art audio/visual services give you a turnkey Distance from airport: 20 miles, 30 minutes LextantLabs home away from home TK (See advertisement on p. 103) 250 S. High St. 20x14 6 Conference Floor 6 (See advertisement on inside back cover) Columbus, OH 43215 Ph. 614-228-9711 Oklahoma Focus (Focus Group Facility) [email protected] 1319 Classen Drive www.lextant.com Oklahoma City, OK 73103 Susie Kloeb, Director, Labs & Environments Ph. 405-600-7955 Location: Office building [email protected] IdeaSuite Distance from airport: 7 miles, 12 minutes www.oklahomafocus.com 1600 S.E. Bybee Blvd. CL, CUL, 1/1, 1/1O, VC, WC Kathryn Wilson Suite 202 29x18 20 Multiple Location: Free standing facility Portland, OR 97202 23x19 8 Conference Distance from airport: 10 miles, 15 minutes Ph. 855-322-0992 CL, 1/1, 1/1O, VC [email protected] LextantLabs 18 x 17 15 Multiple www.idea-suite.com 1322 Manning Parkway Location: Office building Powell, OH 43065 Oklahoma Market Research Distance from airport: 13 miles, 25 minutes Ph. 614-228-9711 4900 N. Portland Ave. CL, CUL, 1/1, 1/1O, VC, WC [email protected] Suite 150 16x20 12 Multiple www.lextant.com Oklahoma City, OK 73112 Susie Kloeb, Director, Labs & Environment Ph. 405-525-3412 Portland’s premiere research facility for focus groups, usabil- Location: Free standing facility [email protected] ity studies, corporate meetings and ideation sessions. Our Distance from airport: 19 miles, 26 minutes www.datanet-research.com space is light-filled, relaxed and modern. Configurations CUL, 1/1, 1/1O, PTL Judy Nitta, Vice President include boardroom, living room, usability testing/IDI and 19x26 12 Multiple Location: Office building classroom setups. IdeaSuite hosts one client at a time, 19x26 12 Multiple Distance from airport: 10 miles, 15 minutes guaranteeing the utmost in confidentiality and attention. 19x26 12 Multiple CL, 1/1, TK We provide on-site tech support, two Wi-Fi networks, HD 39x19 6 Multiple 25x16 15 Conference video room monitoring and streaming, Herman Miller Aeron 51x42 12 Multiple 22x14 4 Conference chairs for observers and a private client lounge. Moderating and participant recruiting are also available.

www.quirks.com December 2016 // Quirk’s Marketing Research Review 95

y Codes Philadelphia/Southern NJ (See also Trenton, NJ)

Location: Office building, Freestanding building, Shopping mall C&C Market Research - Philadelphia Franklin Mills FieldGoals.US 1749 Franklin Mills Circle, Suite 159 CL - Client Lounge CUL-Computer Usability Lab P.O. Box 103 Philadelphia, PA 19154 1/1 - One-on-One Room PUL-Product Usability Lab Camp Hill, PA 17001 Ph. 479-785-5637 Ph. 877-469-6631 x1 or 717-480-0335 1/1OR - One-on-One Obs. VC - Videoconferencing [email protected] [email protected] Director TK - Test Kitchen WC - Webconferencing www.ccmarketresearch.com www.fieldgoals.us Craig Cunningham, President TKO - Test Kitchen Obs. AU - Auditorium Gabriella Fabrizio, Director of Field Services Location: Shopping mall Location: Free standing facility Distance from airport: 30 miles, 60 minutes Conference - Conference-Style Room Distance from airport: 10 miles, 15 minutes 1/1, TK AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Living - Living Room-Style Room 15x11 5 Conference 42x31 Multiple Multiple - Both Styles (See advertisement on inside back cover) 16x25 Multiple Room dimensions, when stated, are shown in feet. 42x40 Multiple 26x25 12 Multiple

Bring your research to FieldGoals at CPCC, our stately Harrisburg market focus group facility. With 5,600+ sq ft of VuPoint Research flexible meeting space, FieldGoals.US can facilitate not only 8959 S.W. Barbur Blvd. your typical panel discussion but also large dial tests, audi- Suite 204 Focus Pointe Global - Bala Cynwyd torium studies, music evaluations and mock trials with room Portland, OR 97219 225 E. City Ave. for breakouts and client lounges. Fully equipped classrooms [email protected] Suite 10 with digital A/V equipment and Smart Boards for training www.vupointresearch.com Bala Cynwyd, PA 19004 sessions/one-on-one interviews. Check out our second facil- Tobi Stark Ph. 610-949-9100 or 888-873-6287 ity servicing the Harrisburg, Lancaster and York PA markets Location: Office building [email protected] with nationwide recruitment to any facility across the US. Distance from airport: 12 miles, 15 minutes www.focuspointeglobal.com AU, CL, 1/1, 1/1O, PTL, TK, WC Jamie Katzenstein, Facility Director

Focus Group Facility 18x20 12 Conference Location: Office building 18x20 12 Conference Distance from airport: 14 miles, 30 minutes 16x18 14 Conference CL, CUL, 1/1, 1/1O, TK, VC, WC 18x34 14 Conference 15x36 15 Multiple 9x12 6 Conference 17x22 17 Multiple 16x20 15 Multiple FieldGoals.US

2017 204 Third St. Focus Pointe Global sets the industry standard for New Cumberland, PA 17070 qualitative/quantitative marketing research data col- Ph. 877-469-6631 Pennsylvania lection services. 18 premier focus group facilities in [email protected] major U.S. commercial centers. Services include: focus www.fieldgoals.us groups, taste tests, jury simulation, product placements, Gabriella Fabrizio, Director of Field Services Webcam focus groups, online communities, qualitative/ Allentown/Bethlehem Location: Free standing facility quantitative research. Locations: Appleton, Wis.; Atlanta; Distance from airport: 13 miles, 21 minutes Matty Associates Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; CL, CUL, 1/1, 1/1O, TKO, VC, WC 61 Madison Lane Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, 16x20 10 Multiple Whitehall (Allentown), PA 18052 Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; Ph. 610-437-4000 Phoenix; St. Louis; San Francisco; Teaneck, N.J. Fieldgoals at the Historic Iroquois Hotel in New Cumberland [email protected] (See advertisement on p. 3) provides a quiet, intimate venue for your traditional focus www.mattyassociates.com groups,.one-on-on interviews or client meetings. This facility Joe McCall, President is bathed in history and is uncluttered, providing an environ- Distance from airport: 7 miles, 10 minutes ment designed to encourage collaboration and innovation in CL, 1/1, 1/1O, TK a calm, inviting environment. Offering small or intimate settings of up to 10 or less, one-on-ones and/or ethnography, Erie as well as state-of-the-art AV. Services York, Lancaster and Harrisburg markets with farmers, small business owners, phy- Focus Pointe Global - Philadelphia sicians and consumers from urban to suburban backgrounds. Opinions, Ltd. - Pittsburgh Two Logan Square, 18th and Arch Streets Millcreek Mall Suite 500 290 Millcreek Mall Philadelphia, PA 19103 Erie, PA 16565 Lancaster Ph. 215-701-1500 or 888-873-6287 Ph. 440-893-0300 [email protected] [email protected] www.focuspointeglobal.com www.opinionsltd.com Jamie Katzenstein, Facility Director Chris Sluder, Vice President Location: Office building Distance from airport: 8 miles, 15 minutes Distance from airport: 6 miles, 20 minutes 1/1, 1/1O, VC, WC CL, CUL, 1/1, 1/1O, TK, VC, WC 13x14 6 Conference 20x24 16 Multiple CentralFocus 24x16 16 Multiple 180 W. Airport Road 24x16 16 Multiple Lititz, PA 17543 24x16 16 Multiple Harrisburg Ph. 717-560-7842 34x24 20 Multiple [email protected] www.centralfocus.net Focus Pointe Global sets the industry standard for Matt London, Operations Manager qualitative/quantitative marketing research data col- Location: Office building lection services. 18 premier focus group facilities in Distance from airport: 1 miles, 2 minutes major U.S. commercial centers. Services include: focus CL, 1/1, 1/1O, TK, WC groups, taste tests, jury simulation, product placements, 26x16 45 Conference The Bartlett Group Webcam focus groups, online communities, qualitative/ 3690 Vartan Way quantitative research. Locations: Appleton, Wis.; Atlanta; Conveniently located in central Pennsylvania’s Lancaster Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; Harrisburg, PA 17110 County, we are just minutes from the Lancaster Airport and an Ph. 717-540-9900 Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, easy drive from Baltimore, Philadelphia, Harrisburg, Reading Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; [email protected] and York. CentralFocus features a direct viewing room as well www.bartlettresearch.com Phoenix; St. Louis; San Francisco; Teaneck, N.J. as a second viewing room to accommodate additional observ- (See advertisement on p. 3) Sarah Blaisdell ers. A full complement of research services is available to help Location: Free standing facility ensure the successful completion of your project. Streaming Distance from airport: 13 miles, 20 minutes video offered. Centrally located. Focused on results. CL, 1/1O, VC, WC 12x20 12 Conference Cimbrian 235 N. Prince St. Bartlett Research (The Bartlett Group), founded in 1986 Suite 200 serves clients in diverse industries throughout the world Lancaster, PA 17603 with a focus on qualitative and quantitative marketing Ph. 717-368-2563 research. Services include, but are not limited to, focus [email protected] group studies, ethnographic studies, usability studies, www.cimbrian.com online surveys, depth interviews, recruiting, moderating, Elizabeth Kelly, President development of screeners and moderator guides, report Location: Office building writing, consulting, data analysis, project management, Distance from airport: 35 miles, 45 minutes vendor coordination, transcription services and secondary CL, TK research. Offering both on-site and off-site capabilities. 20x16 11 Conference

96 Quirk’s Marketing Research Review // December 2016 www.quirks.com Quick Test/Heakin (Branch) 2017 Neshaminy Mall 109 Neshaminy Mall Bensalem, PA 19020 Ph. 215-322-0400 [email protected]

Focus Suites of Philadelphia KMR Research Studio www.quicktest.com Focus Group Facility One Bala Plaza 3956 Ridge Pike Traci Wood, Director 3Q GLOBAL Suite 622 Center Collegeville, PA 19426 Location: Shopping mall Bala Cynwyd, PA 19004 Ph. 610-489-0559 1/1, TK Ph. 610-667-1110 [email protected] 17x12 6 Conference [email protected] www.KMRResearchStudio.com www.focussuites.com Helen Karchner, CEO/Co-Founder/Moderator Reckner: Chalfont, PA Julia Cosel, Vice President Location: Free standing facility 1600 Manor Drive Location: Office building Distance from airport: 35 miles Chalfont, PA 18914 Distance from airport: 30 minutes CL, CUL, 1/1, 1/1O, VC, WC Ph. 215-822-6220 CL, CUL, 1/1, 1/1O, TK, VC, WC 17x20 5 Conference [email protected] 18x22 20 Conference www.reckner.com/facilities/philadelphia/ 17x20 18 Conference The KMR Research Studio offers concierge service for clients, Peter Grubb, Executive Director 17x20 18 Conference closed circuit/high-def viewing, without darkness, in true Location: Office building 19x20 20 Conference Phila suburbs, for FGs, IDIs, cold taste tests, product place- Distance from airport: 41 miles 10x12 4 Conference ment & Pre-Tests. The KMR Research Studio offers high CL, TK, VC, WC value/low cost conference room rental for mediations, depo- 13.5x27 12 Conference Conveniently located in the heart of metro Philadelphia, sitions, T&D, presentation coaching, EE engagement, Focus Suites is easily accessible, just minutes from Center planning sessions & usability testing. The conference Schlesinger Associates Philadelphia City. Consistently voted one of the Top Rated focus group room is wired with state-of-the-art video conferencing, 1650 Arch St. facilities worldwide. Each of our suites includes a large con- digital A/V recording, remote observation/viewing capabili- Suite 2701 ference room, observation room and adjoining client lounge ties, flip chart or whiteboard. KMR Research Studio Mantra 1 Philadelphia, PA 19103

with CC TV. We provide recruitment and project manage- Project 1 Client 1 Price. Ph. 215-564-7300 Directory ment for focus groups, in-depth interviews, user research, [email protected] tdi’s, mock trials, CLT’s, web-based research, ethnographies www.schlesingerassociates.com and intercepts. We offer a range of services: moderation, AJ Shaw, VP - Qualitative Solutions translation and usability labs to make your research project Location: Office building a success. Distance from airport: 10 miles, 15 minutes AU, CL, CUL, 1/1, 1/1O, VC, WC Fork Restaurant 20x16 16 Multiple 306 Market St. M3 Global Research 20x16 16 Multiple Philadelphia, PA 19106 1650 Market St. 20x16 16 Multiple Ph. 215-625-9425 Suite 3030 16x16 16 Multiple [email protected] Philadelphia, PA 19103 17x20 15 Multiple www.forkrestaurant.com Ph. 215-525-6191 (See advertisement on inside front cover) CL, 1/1, WC [email protected] www.usa.m3.com 12x13 12 Conference Schlesinger Associates Philadelphia/Bala Cynwyd Lindita Mezani, VP - Market Research 50 Monument Road Location: Office building Suite 200 Distance from airport: 9 miles, 20 minutes Bala Cynwyd, PA 19004 CL, CUL, VC, WC Ph. 610-538-1900 25x18 12 Multiple [email protected] 19x20 10 Multiple www.schlesingerassociates.com 20x21 7 Multiple AJ Shaw, VP - Qualitative Solutions 44x20 20 Multiple Group Dynamics in Focus, Inc. Location: Free standing facility 555 City Ave. Distance from airport: 15 miles, 25 minutes M3 Philadelphia Studios is located in one of the best build- 6th Floor AU, CL, CUL, 1/1, 1/1O, TK, VC, WC ings in Philadelphia, One Liberty Place. Our location on the Bala Cynwyd, PA 19004 22x17 20 Multiple 30th floor will provide you with great views of the city. Ph. 866-221-2038 or 610-668-8535 24x17 15 Multiple The Liberty Place Complex contains a 150,000 square foot [email protected] 20x17 15 Multiple retail center, a Westin Hotel, new observation deck and an www.groupdynamics.com (See advertisement on inside front cover) Robin Kaplan, President underground parking garage. We offer Wi-Fi throughout the Location: Office building studio, HD streaming in every suite and state-of-the-art AV Test America a division of CRG Global Distance from airport: 12 miles, 30 minutes technology. By combining two of our rooms, we have the Cherry Hill Mall, 2000 Route 38, Suite 1590 AU, CL, CUL, 1/1, 1/1O, TK, VC, WC largest conference room in the market that is suitable for Cherry Hill, NJ 08002 28x20 18 Multiple mock trials and taste tests. Ph. 866-209-2553 16x24 12 Conference [email protected] www.crgglobalinc.com Group Dynamics In Focus is celebrating 36 years as a quali- Jennifer Schwartz, Director of Field Operations tative research company located in suburban Philadelphia. Location: Shopping mall Rely on us for expert recruiting for health care, B2B and Distance from airport: 30 miles, 26 minutes consumers. We recruit nationally for all medical profession- 1/1, VC als, both for phone and in-person research. Our 600 sq. ft. multipurpose space is ideal for mock juries, shopping Plaza Research-Philadelphia displays and theater seating for 50. Trust our experienced 9000 E. Lincoln Drive and professional staff for field management and competitive Two Greentree Centre, Suite 224 Pittsburgh bids. Honored by the Philadelphia Business Journal for the Marlton, NJ 08053 4th year as one of the top family-owned business. Ph. 856-596-7777 or 800-654-8002 Campos Inc [email protected] 216 Boulevard of the Allies www.plazaresearch.com Karchner Marketing Research, LLC Pittsburgh, PA 15222-1619 Bethany Farms, Director 3956 Ridge Pike Ph. 412-471-8484 x309 Location: Office building Collegeville, PA 19426 [email protected] Distance from airport: 30 minutes Ph. 610-489-0559 or 610-564-9624 www.campos.com CL, CUL, 1/1, 1/1O, TK, TKO, WC [email protected] Kelli Best, Director Field and Fulfillment 18x20 15 Conference www.kmrinsights.com Location: Office building 15x20 15 Conference Helen Karchner, CEO/Co-founder/Moderator Distance from airport: 17 miles, 30 minutes 15x20 15 Multiple Location: Free standing facility CL, 1/1, 1/1O, TK, VC, WC Distance from airport: 36 miles, 45 minutes 16x22 14 Multiple The nation’s premier network of focus group facilities! CL, 1/1, 1/1O, VC, WC 18x25 10 Multiple Plaza Research offers multi-city project coordination in 19 x 15 5 Conference 14 locations with an extensive nationwide database. One experienced project manager will be your sole contact York for the duration of your project at any of our markets. Our focus group suites are designed with tiered seating, Polk-Lepson Research Group volumes controls, private phone booths, simultaneous in- 3 Rathton Road depth interview rooms and client-viewable test kitchens. We York, PA 17403 provide free high-speed Internet access in all client suites, Ph. 717-741-2879 conference rooms and lounges, along with computers and [email protected] a laser printer. www.polk-lepsonresearchgroup.com (See advertisement on p. 91) Thomas D. Lepson, President Location: Free standing facility Distance from airport: 35 miles, 45 minutes 15x20 10 Conference

www.quirks.com December 2016 // Quirk’s Marketing Research Review 97

y Codes Greenville/Spartanburg

Greenville Focus 2854 Wade Hampton Blvd. Location: Office building, Freestanding building, Shopping mall Suite D Taylors, SC 29687 Axiom Research CL - Client Lounge CUL-Computer Usability Lab Ph. 864-350-0939 6060 Primacy Parkway, Suite 401 1/1 - One-on-One Room PUL-Product Usability Lab [email protected] Memphis, TN 38119 1/1OR - One-on-One Obs. VC - Videoconferencing www.greenvillefocus.com Ph. 901-821-4333 or 877-757-4333 Mike Shuck, President

Director [email protected] TK - Test Kitchen WC - Webconferencing Location: Shopping mall TKO - Test Kitchen Obs. AU - Auditorium www.axiom-mr.com Distance from airport: 12 miles, 20 minutes Carla Fray, Field Service Director VC Location: Office building Conference - Conference-Style Room 18x20 10 Conference Distance from airport: 9 miles, 15 minutes Living - Living Room-Style Room AU, CL, CUL, 1/1, 1/1O, TK, VC, WC Multiple - Both Styles Priority Metrics Group 22x17 10 Multiple 301 Railroad St. Room dimensions, when stated, are shown in feet. 23x18 12 Multiple Roebuck, SC 29376 25x27 18 Conference Ph. 800-764-0461 or 864-573-6139 [email protected] Memphis’ highest-rated facility for recruiting, value, facility, www.pmgco.com food service, location and personnel! Axiom recruits to your John Barrett, President exact specs. High show rates. Treat your clients to Memphis’ Location: Office building best. Spacious and comfortable client and research areas. Rhode Island Distance from airport: 20 miles, 30 minutes Exceptional client support. Client-controlled AC. FocusVision. 1/1, 1/1O Digital A/V FTP. Perfect for CLTs, jury research, dial 20x25 10 Multiple research. Test kitchen - 4 ovens, 9 microwaves, 5 refrigera- Providence tors and deep freeze. DDE for CLTs. Upscale office district. City’s best hotels and restaurants nearby. Closest facility to Accurate Focus, LLC. airport. Serving Tennessee, Mississippi and Arkansas. 855 Waterman Ave. East Providence, RI 02914 Tennessee Ph. 800-927-7327 or 401-435-3335

Focus Group Facility Nashville [email protected] Chattanooga www.accuratefocus.com The Nashville Research Group, LLC Daniel Connor 230 Great Circle Road Location: Office building Wilkins Research Services, LLC 1730 Gunbarrel Road Suite 226 Distance from airport: 12 miles, 20 minutes Nashville, TN 37228 CL, 1/1, 1/1O, WC Chattanooga, TN 37421 Ph. 423-894-9478 Ph. 615-399-7727 2017 23x15 20 Conference [email protected] [email protected] www.nashvilleresearch.com MacIntosh Survey Center www.wilkinsresearch.net Lisa Wilkins, Executive Director John Kilpatrick, Field Director 450 Veteran’s Memorial Parkway, Suite 201 Location: Free standing facility Location: Free standing facility East Providence, RI 02914 Distance from airport: 6 miles, 12 minutes Distance from airport: 9 miles, 15 minutes Ph. 401-438-8330 AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC [email protected] 23x17 18 Conference 43x16 20 Multiple Ann MacIntosh 69x49 32 Conference 21x16 20 Conference Location: Office building 23x17 14 Conference 10x10 4 Conference Distance from airport: 10 miles, 10 minutes 23x15 Conference TK 18x20 15 Conference Knoxville

South Carolina 20|20 Research - Nashville 161 Rosa L. Parks Blvd. Nashville, TN 37203 Charleston Ph. 704-494-7873 [email protected] Coastal Focus LLC Southern Solutions 10608 Flickenger Lane www.2020research.com 4600 Goer Drive Susan Brewleski, Facility Director Suite 206 Knoxville, TN 37922 Ph. 865-392-5047 or 866-764-7342 Location: Office building Charleston, SC 29406 Distance from airport: 10 miles, 15 minutes Ph. 843-744-9009 or 843-744-9093 [email protected] www.southernsolutionstn.com CL, VC, WC [email protected] 18x26 18 Conference www.coastal-focus.com Jenny Jones, President Location: Free standing facility 18x25 10 Conference Francis DuBose, President 18x31 12 Conference Location: Office building Distance from airport: 10 miles, 10 minutes Distance from airport: 3 miles, 10 minutes CL, CUL, 1/1, 1/1O, TK, VC, WC 19x21 16 Multiple The country’s most beautiful facility in one of its most AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC historic buildings. USA Today called Nashville the most 25x35 20 Multiple Our state-of-the-art facility and experienced staff will make “American” city, which is perfect for research. Meanwhile 12x20 6 Living Time Magazine calls it The South’s Red-Hot town, making 10x12 3 Conference your next group session a relaxing experience. High-quality recruiting is the basis of our success. Now offering nation- it perfect for you! We continue to be your trusted fieldwork wide online panels for both your qualitative and quantitative partner in Nashville with the quality metrics to back it up. needs. Our recent expansion has tripled the size of our facil- Excellent recruiting, the latest technology, personal chef Columbia ity to better meet your needs. catering - we offer everything you’d want in a facility. Low Country Marketing, Inc. 203 Hope Road Columbia, SC 29223 Memphis Texas Ph. 803-788-4600 [email protected] Access Insights www.lowcountrymarketing.com 5100 Poplar Ave., Suite 3216 Austin Deborah R. Smith, President Memphis, TN 38137 Location: Free standing facility Ph. 901-766-0111 ATX Insights Distance from airport: 10 miles, 15 minutes [email protected] 8500 Bluffstone Cove CL, 1/1, 1/1O, TK, TKO, VC, WC www.accessinsights.us Suite B204 16x26 12 Multiple Susan Brody Austin, TX 78759 Location: Office building Ph. 512-401-3064 Distance from airport: 7 miles, 10 minutes Midlands Market Research LLC [email protected] AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 1825 St. Julian Place www.atxinsights.com/home.shtml 20x15 15 Multiple Columbia, SC 29204 Nicole Proulx 20x15 15 Multiple Ph. 803-254-8697 or 803-254-3853 Location: Office building 20x15 15 Multiple [email protected] Distance from airport: 20 miles, 25 minutes 8x10 10 Multiple www.midlandsres.com CL, CUL, 1/1, 1/1O, PTL, VC, WC 15x40 25 Multiple Judy DuBose, President 23x20 10 Multiple Location: Free standing facility 15x13 8 Multiple Distance from airport: 10 miles, 20 minutes CUL, 1/1, TK, VC, WC 18x25 15 Conference

98 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Tammadge Market Research 210 Barton Springs Road, Suite 515 Austin, TX 78704 Ph. 800-879-9198 or 512-474-1005 [email protected] www.tammadgemrx.com Location: Office building Dallas By Definition Focus Pointe Global - Dallas Focus Group Facility Distance from airport: 8 miles, 15 minutes 511 E. John W. Carpenter Freeway 5400 LBJ Freeway CL, CUL, PTL, VC, WC Suite 100 One Lincoln Centre, Suite 400 24x16 12 Conference Irving, TX 75062 Dallas, TX 75240 20x24 15 Multiple Ph. 972-869-2366 or 800-336-1417 Ph. 214-420-6400 or 888-873-6287 [email protected] [email protected] www.focuspointeglobal.com Think Group Austin www.dallasbydefinition.com Marsha Fugitt, VP Facility Operations 6633 E. Highway 290 Stacy Scott, President Location: Office building Suite 201 Location: Office building Distance from airport: 18 miles, 20 minutes Austin, TX 78723 Distance from airport: 10 miles, 15 minutes AU, CL, CUL, 1/1, 1/1O, VC, WC Ph. 512-637-6690 or 1-866-5THINK9 CL, CUL, 1/1, 1/1O, VC, WC 24x20 24 Multiple [email protected] 24x16 15 Multiple 24x20 12 Multiple www.thinkgroupaustin.com 23x15 12 Conference 20x21 12 Multiple Location: Office building 18x22 12 Conference 24x46 36 Multiple Distance from airport: 15 miles, 15 minutes 18x22 15 Conference CL, CUL, 1/1, PTL, VC, WC 15x20 15 Conference Focus Pointe Global sets the industry standard for 20x22 12 Multiple 25x20 25 Multiple qualitative/quantitative marketing research data col- 17x22 12 Multiple lection services. 18 premier focus group facilities in 9x12 5 Multiple Dallas By Definition provides customized, high-quality qualitative research field services to a wide variety of clients. major U.S. commercial centers. Services include: focus We offer five spacious focus group rooms with floor-to- groups, taste tests, jury simulation, product placements, ceiling mirrors for easy viewing, over-sized tiered viewing Webcam focus groups, online communities, qualitative/ Brownsville quantitative research. Locations: Appleton, Wis.; Atlanta; rooms and luxurious private client lounges. One additional Directory Atlanta-Buckhead; Bala Cynwyd, Pa.; Boston; Chicago; Hispanic Focus Unlimited mini-group room is available providing a smaller setting for dyads, triads and mini-group projects. Two kitchens. Quality Chicago-Oakbrook; Columbus, Ohio; Dallas; Kansas City, 303 W. Newcombe Park Ave. recruitment services. FocusVision and Streamline Universal Mo.; Los Angeles; Minneapolis; New York City; Philadelphia; Pharr, TX 78577 services are available. Experienced, professional, friendly Phoenix; St. Louis; San Francisco; Teaneck, N.J. Ph. 956-501-4211 or 956-783-9907 staff. A First Choice Facility. Newly Renovated 2015-2016. (See advertisement on p. 3) [email protected] www.hispanicfocusunlimited.com Databank Marketing Research LLC Ft. Worth Research Location: Free standing facility 3901 Arlington Highlands Blvd. Distance from airport: 3 miles, 10 minutes 5165 Veal Station Road Weatherford, TX 76085 Suite 200 CL, 1/1, 1/1O, VC Arlington, TX 76018 16x30 10 Conference Ph. 817-677-2331 [email protected] Ph. 817-563-4063 or 817-300-3476 www.databankmarketingresearch.com [email protected] Sharyn Davis www.fortworthresearch.com/ Dallas/Fort Worth Location: Free standing facility Tara Miller Distance from airport: 10 miles, 20 minutes Location: Free standing facility Bryles Research, Inc. (Br.) CL, 1/1, 1/1O, TK Distance from airport: 5 miles, 7 minutes 3308 Essex Drive 18x20 12 Conference AU, CL, 1/1, 1/1O, TK, VC, WC Richardson, TX 75082 22x15 12 Conference 12x21 9 Conference Ph. 972-581-1050 or 877-478-5180 18x22 12 Living 14x20 9 Conference [email protected] 16x25 20 Conference www.brylesresearch.com 28x40 10 Multiple Cindy Maluchny Location: Free standing facility GLocal Mind Inc. Distance from airport: 20 miles, 25 minutes 8765 Stockard Drive 1/1, 1/1O, TK Unit 101 31x36 15 Conference Frisco, TX 75034 22x26 15 Conference Fieldwork Dallas Ph. 215-366-2787 or 646-290-6655 17x18 15 Conference 15305 Dallas Parkway [email protected] 17x18 15 Conference Suite 850 www.glocalmind.com Addison, TX 75001-4637 Location: Office building C&C Market Research - Arlington Ph. 972-866-5800 Distance from airport: 22 miles, 60 minutes 3811 S. Cooper, Suite 2053 [email protected] CL, CUL, 1/1, 1/1O, PTL, VC, WC Arlington, TX 76015 www.fieldwork.com 15x10 8 Conference Ph. 479-785-5637 Jessica Josset, President 15x10 8 Living [email protected] Location: Office building www.ccmarketresearch.com Distance from airport: 15 miles, 20 minutes Craig Cunningham, President AU, CL, CUL, 1/1, 1/1O, WC Location: Shopping mall 25x22 18 Multiple Distance from airport: 35 miles, 30 minutes 25x20 14 Multiple TK 25x24 25 Multiple 13x8 6 Conference 13x15 10 Conference (See advertisement on inside back cover) 20x18 12 Multiple K & B National Research, LLC 25x18 12 Multiple 12160 Abrams C&C Market Research - Dallas Suite 635 Collin Creek Mall Fieldwork Dallas is strategically located to draw from Dallas, TX 75243 811 N. Central Expwy., Suite 2260 multiple areas and boasts a fresh respondent database Ph. 214-622-6500 or 800-695-7884 Plano, TX 75075 utilizing in-house recruiting to meet your research needs. [email protected] Ph. 479-785-5637 Our six conference rooms offer the ability to conduct vari- www.kbnationalresearch.com [email protected] ous methodologies and setups in a comfortable, functional Brian Hanks, Business Development & Marketing Manager www.ccmarketresearch.com setting. The tenured staff at Fieldwork Dallas provide a high Location: Office building Craig Cunningham, President level of efficiency, attention to detail and commitment to Distance from airport: 20 miles, 30 minutes Location: Shopping mall quality. Capabilities: Digital audio and video recording, CUL, 1/1, 1/1O, VC, WC Distance from airport: 20 miles, 30 minutes video-streaming, usability lab, high-speed wireless Internet, 44x20 25 Conference CL, 1/1, 1/1O, TK transcription services. 25 mins from the airport and 15 mins 21x20 12 Multiple 21x15 8 Conference from downtown. 20x20 10 Multiple (See advertisement on inside back cover) (See advertisement on p. 28, 41, cover, back cover) 19x20 10 Multiple

K&B National Research is a nationwide market and litigation research supplier with a four suite facility in Dallas, Texas. The facility includes over-sized mirrors, tiered viewing, HD video and mics and Renaissance Suites that seat up to 60 respondents and 30 observers. The facility features a 30 seat call center that boasts the ability to recruit any respondent in any city in any state. K&B also provides nationwide on-site videography for focus groups and mock trials. From IDI’s to five group mock trials, K&B’s on- site video team delivers the quality service our clients have grown to expect.

www.quirks.com December 2016 // Quirk’s Marketing Research Review 99

y Codes El Paso

Location: Office building, Freestanding building, Shopping mall Plaza Research-Dallas CL - Client Lounge CUL-Computer Usability Lab 14160 Dallas Parkway, Suite 602 1/1 - One-on-One Room PUL-Product Usability Lab Dallas, TX 75254 Merkadoteknia Research & Consulting 1/1OR - One-on-One Obs. VC - Videoconferencing Ph. 972-392-0100 or 800-654-8002 [email protected] 4141 Pinnacle Director TK - Test Kitchen WC - Webconferencing www.plazaresearch.com Suite 220 TKO - Test Kitchen Obs. AU - Auditorium Susan Trace, Director El Paso, TX 79902 Location: Office building Ph. 915-317-9264 or 915-307-3795 Conference - Conference-Style Room Distance from airport: 20 minutes www.merkaconsulting.com/ CL, CUL, 1/1, 1/1O, TK, VC, WC Norma A. Mendoza, Ph.D, President & CEO, Marketing Mgr Living - Living Room-Style Room Location: Office building Multiple - Both Styles 15x20 15 Conference 15x20 15 Conference Distance from airport: 11 miles, 17 minutes Room dimensions, when stated, are shown in feet. 15x20 15 Conference 11x20 8 Conference 20x40 15 Multiple 11x14 8 Living 14x15 8 Conference The nation’s premier network of focus group facilities! Plaza Research offers multi-city project coordination in 14 loca- MKT empowers advertising agencies and national brands tions with an extensive nationwide database. One experienced tapping into the Hispanic market. Our full service research project manager will be your sole contact for the duration of agency in El Paso offers interpreter/translation services and your project at any of our markets. Our focus group suites are equipment, nationwide and cross border recruiting, video designed with tiered seating, volumes controls, private phone streaming and closed circuit viewing. Don’t work in the booths, simultaneous in-depth interview rooms and client- dark! Bilingual moderators/interviewers are experienced in qualitative techniques effective with Hispanics of various Market Research Dallas viewable test kitchens. We provide free high-speed Internet access in all client suites, conference rooms and lounges. nationalities, language abilities & acculturation levels. A 2723 Valley View Lane truly ethnic experience, the border town of El Paso has Dallas, TX 75234 Streamline is our in-house videostreaming option. (See advertisement on p. 91) ranked as the safest city in U.S. four times in a row in the Ph. 972-239-5382 or 866-830-5382 (toll free) past 6 years.

Focus Group Facility [email protected] www.marketresearchdallas.com Quick Test/Heakin (Branch) Gail Airoldi, Owner Vista Ridge Mall Houston Location: Free standing facility 2401 S. Stemmons Freeway, Suite 1008 Distance from airport: 10 miles, 15 minutes Lewisville, TX 75067 Ph. 972-315-3555 C&C Market Research - Houston CL, CUL, 1/1, 1/1O, TK, VC, WC Deerbrook Mall 27x18 18 Conference [email protected] 2017 www.quicktest.com 20131 Highway 59 N., Space 1312 26x15 16 Living Humble, TX 77338 20x14 20 Multiple Christy Crossan Location: Shopping mall Ph. 479-785-5637 23x13 6 Conference [email protected] Market Research Dallas is a full-service Dallas based www.ccmarketresearch.com strategic market research firm known for our ability to Craig Cunningham Schlesinger Associates Dallas handle challenging projects. We are successful in serving Location: Shopping mall JP Morgan International Plaza III our clients’ needs throughout the world and committed to Distance from airport: 20 miles, 30 minutes 14241 Dallas Parkway, Suite 500 cost-effectively meeting the needs of our clients through 13x13 4 Conference Dallas, TX 75254 professional, seamless, and on-time market research ser- (See advertisement on inside back cover) vices. We are multi-cultural, offering Hispanic, African Ph. 972-503-3100 American, and Asian research services and are an active [email protected] member of the Market Research Association. Owner- www.schlesingerassociates.com managed and operated, we take personal pride in our work. Nancy Ashmore, VP - Qualitative Solutions 90% of our customers are repeat clientele! Location: Office building Distance from airport: 15 miles, 25 minutes AU, CL, CUL, 1/1, 1/1O, TK, VC, WC 20x16 12 Multiple ConneXion Research 25x17 10 Multiple 5433 Westheimer Road 22x17 16 Multiple Suite 870 20x16 16 Multiple Houston, TX 77056 (See advertisement on inside front cover) Ph. 281-815-4940 Murray Hill National Dallas [email protected] 8390 LBJ Freeway Thomas J. Stephens & Associates, Inc. www.connexionresearch.com Suite 540 1801 N. Glenville Drive Location: Office building Dallas, TX 75243 Suite 200 Distance from airport: 40 miles, 30 minutes Ph. 469-385-1200 or 972-707-7645 Richardson, TX 75081 VC, WC [email protected] Ph. 972-392-1529 20x14 6 Multiple www.murrayhillnational.com [email protected] Susan Owens, COO/Managing Partner www.stephens-associates.com A “boutique” or non-traditional facility, that provides Location: Office building Brooke Stephens, Dir. of Business Development clients with customized service and attention. It includes Distance from airport: 18 miles, 30 minutes Location: Free standing facility a unique and trendy design that helps promote an CL, CUL, TK, VC, WC Distance from airport: 31 miles, 30 minutes environment of openness and creativity. Equipped with 18x17 15 Conference CL, 1/1, 1/1O, VC, WC state-of-the-art technologies including a smart-board, big 20x17 16 Conference 18x25 Conference screen HD monitors, HD video-streaming, translation equip- 14x19 10 Conference 10x13 Multiple ment, multiple cameras, overhead microphones and more. 20x16 15 Conference 10x13 Multiple The client room is designed for ultimate privacy and com- 19x17 15 Conference 18x25 Conference fort. It’s centrally located in the upscale Houston Galleria 38x17 30 Conference area, close to major highways, excellent restaurants, various Test America, a division of CRG Global priced hotels and great shops. Murray Hill National is waiting to host and recruit your next Grapevine Mills Mall project. Our headquarters is in Dallas, Texas where 3000 Grapevine Mills Parkway, Suite 259 we have a newly built focus group facility and research Grapevine, TX 76051 center. Dallas is also home to our 40 station call center. Ph. 866-209-2553 We have many partners we collaborate with who can pro- [email protected] vide any marketing research service including qualitative, www.crgtestamerica.com quantitative, online, recruiting within all audiences and Jennifer Schwartz, Director of Field Operations methodologies, moderation and questionnaire design. We Location: Shopping mall Creative Consumer Research – Houston can host your research in any US market or multiple mar- Distance from airport: 8 miles, 10 minutes 3945 Greenbriar Drive kets. Delivering on specification, on time and with CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Stafford, TX 77477 one invoice. Contact us today! 17x10 6 Conference Ph. 281-240-9646 or 281-804-8171 (See advertisement on p. 53) [email protected] VuPoint Dallas www.ccrsurveys.com P&K Research (Br.) 13747 Montfort BJ Gerjes, Data Collection Manager 3033 W. Parker Road, Suite 217 Dallas, TX 75240 Location: Free standing facility Plano, TX 75023 Ph. 214-382-2610 Distance from airport: 38 miles, 30 minutes Ph. 972-769-0001 or 800-747-5522 [email protected] CL, 1/1, 1/1O, TK [email protected] www.vupointresearch.com 20x20 12 Conference www.pk-research.com Bert Lybrand 24x26 12 Conference Location: Shopping mall Location: Free standing facility 20x20 12 Conference Distance from airport: 25 miles, 30 minutes Distance from airport: 20 miles, 30 minutes 24x24 12 Conference CL, 1/1, 1/1O, TK CL, 1/1, 1/1O, VC, WC 49x35 12 Multiple 26x29 6 Conference 26x30 Multiple 18x22 Multiple CCR conducts research for clients nationally, statewide, 7x6 Multiple regionally and locally. We have the largest Hispanic research

100 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 department in the state of Texas and offer a variety of Discovery Research Group research methodologies to interview both acculturated and San Antonio 6975 Union Park Center non-acculturated Hispanics/Latinos. Our Houston office Suite 150 offers large conference-style focus groups rooms with one- Salt Lake City, UT 84047 way mirrors and large client viewing rooms. We offer a large Ph. 800-678-3748 or 801-569-0107 conference space for 100+ groups as well as easy access for [email protected] equipment, vehicle, appliances and large products, focus www.discoveryresearchgroup.com Focus Group Facility Robert Higginson groups and one-on-ones. Contact Patricia Pratt, ppratt@ Galloway Research Service Location: Office building ccrsurveys.com. 4751 Hamilton Wolfe Road Distance from airport: 18 miles, 20 minutes Suite 100 CL, 1/1, 1/1O, VC, WC San Antonio, TX 78229 24x22 6 Conference Ph. 210-734-4346 [email protected] www.gallowayresearch.com David D. Galloway, VP of Client Services Opinions Unlimited - Houston Location: Free standing facility Three Riverway Distance from airport: 5 miles, 15 minutes Suite 250 CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Houston, TX 77056 18x20 18 Conference Io Data Corporation Ph. 713-888-0202 or 800-604-4247 19x18 18 Conference 40 S. 600 E. [email protected] 18x21 18 Conference Salt Lake City, UT 84102 www.opinions-unlimited.com 40x40 18 Multiple Ph. 801-595-0001 Anndel Martin [email protected] Location: Office building Three focus group suites, each with its own spacious wait- www.iodatacorp.com Distance from airport: 16 miles, 20 minutes ing area, spacious conference room, tiered viewing area, Location: Free standing facility CL, CUL, 1/1, 1/1O, VC, WC equipped client office, client lounge with monitor, audio- Distance from airport: 8 miles, 10 minutes 32x30 24 Multiple visual/translator room and each with a full bath/shower. CL, 1/1 Technologically state-of-the-art with T1 connections 22x14 10 Conference

Conference Directory 22x20 12 Conference throughout the facility and videostreaming capabilities. 35x31 Multiple Large CLT with custom test kitchen - seats 100. Consistently Impulse Top Rated. Centrally located in the Located in a renovated century-old bungalow close to down- Galleria area next to luxury hotel in a park setting. Recently Test America, a division of CRG Global town Salt Lake City, Io Data offers a state-of-the-art focus remodeled. Newest technologies include 30mb dedi- Northstar Mall group facility with arts-and-crafts charm. Io Data offers two cated fiber optic internet and PTZ 1080p hi-def cameras. 7400 San Pedro, Suite 1130 focus group rooms with complete A/V recording capabil- Experienced management team ensures a successful recruit San Antonio, TX 78216 ity, LED TVs, client viewing rooms, CL, wireless Internet and a great service experience. Specialties include medical/ Ph. 866-209-2553 and free parking. Io Data is a member of Focus Coast to healthcare/patient, jury/legal, usability labs, low incidence. [email protected] Coast, a global network of focus group facilities in 40+ key Martin is QRCA member and past president of MRA/secretary www.crgtestamerica.com markets. Whatever your focus group needs include, Io Data of CMOR. Woman-owned. Est. 1995 - we are Texans who Jennifer Schwartz, Director of Field Operations Corporation is uniquely positioned to provide your company know Texas! Location: Shopping mall with cost-effective solutions. Distance from airport: 2 miles, 5 minutes 13x17 6 Multiple

Utah Plaza Research-Houston Lighthouse Research and Development 5333 Westheimer 1292 W. 12700 S. Suite 500 Salt Lake City Salt Lake City, UT 84065 Houston, TX 77056 Ph. 801-446-4000 Ph. 713-840-9500 or 800-654-8002 [email protected] [email protected] www.go-lighthouse.com www.plazaresearch.com Joe Anderson, PRC, Director Business Development Kris Lamb, Director Location: Free standing facility Location: Office building Distance from airport: 18 miles, 20 minutes AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC Distance from airport: 45 minutes A Lighthouse Focus Center 21x21 16 Conference CL, CUL, 1/1, 1/1O, TK, TKO, WC 375 E. 500 S. 18x13 7 Conference 15x20 20 Conference Salt Lake City, UT 84065 49x20 Multiple 15x20 20 Conference Ph. 801-446-4000 15x20 20 Multiple [email protected] Impulse rated “Top Facility” for 7-years! Looking for direc- www.go-lighthouse.com tion? Lighthouse Research is a full-service, custom research The nation’s premier network of focus group facilities! Joe Anderson firm comprised of skilled professionals since 1992. The Plaza Research offers multi-city project coordination in Location: Free standing facility benefit of working with Lighthouse Research is our ability 14 locations with an extensive nationwide database. One AU, CL, CUL, 1/1, 1/1O, PTL to customize the measurement and management process experienced project manager will be your sole contact for 28x20 17 Multiple to match your unique needs and budget considerations. the duration of your project at any of our markets. Our 25x15 8 Multiple We offer two redesigned focus suites and one mega-group focus group suites are designed with tiered seating, volumes 22x25 14 Multiple room convenient to the Salt Lake City airport. We offer all controls, private phone booths, simultaneous in-depth 22x25 23 Multiple amenities including private client entrance and restrooms, interview rooms and client-viewable test kitchens. We 16x21 18 Conference provide free high-speed Internet access in all client suites, spacious viewing rooms and lounge with Internet access. conference rooms and lounges, along with computers and a Only 8-minutes from the Salt Lake City airport! Our newest laser printer. facility features four focus group rooms with direct viewing PEGUS Research (See advertisement on p. 91) and is operated by the same staff as our suburb facility. We 331 S. Rio Grande are a full-service firm, providing complete quantitative and Suite 100 Quick Test/Heakin (Branch) qualitative services with competitive pricing, comprehensive Salt Lake City, UT 84101 Greenspoint Mall reporting, fast turnaround, in-house data collection, state- Ph. 877-273-2321 12300 North Freeway, Suite 247 of-the-art A/V recording, spacious client lounges, certified [email protected] Houston, TX 77060 moderating and hosting and FocusVision capabilities. All www.Pegusfocusgroup.com Ph. 281-872-4165 phone surveys and recruiting are digitally recorded. Dawn Straatsma, Dir. Bus. Dev. & Contract Mgt. [email protected] Location: Office building Distance from airport: 7 miles, 10 minutes www.quicktest.com Dan Jones & Associates CL, CUL, 1/1, 1/1O Christy Crossan 158 S. 200 W. 13x13 5 Conference Location: Shopping mall Salt Lake City, UT 84101 18x14 6 Conference Ph. 801-456-6700 [email protected] Schlesinger Associates Houston www.cicerogroup.com 1455 W. Loop S. Kathryn Quist Suite 700 Location: Office building Houston, TX 77027 Distance from airport: 7 miles, 10 minutes Ph. 713-353-0388 CL, CUL, 1/1, 1/1O, PTL, VC, WC [email protected] 20x24 17 Conference www.schlesingerassociates.com 20x24 17 Conference Nancy Ashmore, Managing Director Location: Office building Distance from airport: 16 miles, 20 minutes CL, CUL, 1/1, 1/1O, VC, WC 21x17 12 Multiple 24x17 12 Multiple 24x17 12 Multiple 26x18 12 Multiple (See advertisement on inside front cover) www.quirks.com December 2016 // Quirk’s Marketing Research Review 101

Martin Focus Group Services, Inc. Consumer Opinion Services, Inc. (Br.)

y Codes 4101 Cox Road, Suite 130 U.S. Bank Centre, Suite 525 Glen Allen, VA 23060 1420 Fifth Ave. Ph. 804-935-0203 Seattle, WA 98101 [email protected] Location: Office building, Freestanding building, Shopping mall Ph. 206-838-7951 or 206-241-6050 for bids www.martinfocus.com [email protected] Jennifer Powell, Manager CL - Client Lounge CUL-Computer Usability Lab www.ConsumerOpinionServices.com Location: Office building Jerry Carter, President 1/1 - One-on-One Room PUL-Product Usability Lab Distance from airport: 20 miles, 30 minutes Location: Office building 1/1OR - One-on-One Obs. VC - Videoconferencing CL, 1/1, VC Distance from airport: 15 miles, 20 minutes

Director TK - Test Kitchen WC - Webconferencing 18x21 10 Conference CL, CUL, VC, WC TKO - Test Kitchen Obs. AU - Auditorium 16x28 20 Conference 20x16 12 Multiple 20x16 15 Multiple (See advertisement on p. 103) Conference - Conference-Style Room Living - Living Room-Style Room Multiple - Both Styles Room dimensions, when stated, are shown in feet. Richmond Focus Group Center 1025 Boulders Parkway, Suite 401 Richmond, VA 23225 Fieldwork Seattle Ph. 804-272-6100 or 804-272-6100 ext. 226 5150 Carillon Point [email protected] Kirkland, WA 98033 Virginia www.anr.com Ph. 425-822-8900 Terry Brisbane, Vice President [email protected] Location: Office building www.fieldwork.com Newport News/Norfolk/Virginia Distance from airport: 15 miles, 20 minutes Ryker Lammers, President CL Location: Office building Beach 27x18 15 Conference Distance from airport: 23 miles, 25 minutes CL, CUL, 1/1, 1/1O, TK, WC The Bionetics Corporation Spacious, modern facility. Completely redesigned and 25x24 25 Conference 101 Production Drive, Suite 100 reconstructed in 2012. Located in suburban office park 20x20 15 Conference Focus Group Facility Yorktown, VA 23693 neighboring both business and suburban populations. 20 21x18 10 Conference Ph. 800-868-0330 or 757-873-0900 minutes (15 miles) from the airport and 10 minutes from [email protected] downtown. Only facility south of the James River. Can recruit Although the glorious scene of mountains, water and yachts www.bionetics.com from entire Richmond MSA. Viewing room has tiered seat- just outside the window will make you want to do anything Margaret Riedmiller, Focus Group Coordinator ing, writing surfaces with electricity for laptop use, wireless but work, Fieldwork Seattle is committed to it. Fieldwork Location: Office building Internet access and client lounge/office. Expert recruit- Seattle boasts a consumer database rich in high-income,

2017 Distance from airport: 5 miles, 10 minutes ing conducted on site. Professional moderators available. high-education and highly-technical respondents and an 1/1, 1/1O Webcasting available through ANR or via FocusVision. unprecedented medical database. Our 3 spacious rooms 25x25 16 Conference are designed to accommodate groups of all sizes, remodeled in 2014. As always, outstanding service is our highest Roanoke priority. Capabilities: digital audio and video recording, video-streaming, usability lab, high-speed wireless Internet, Martin Focus Group Services, Inc. transcription services. 2122 Carolina Ave. S.W. (See advertisement on p. 28, 41, cover, back cover) Roanoke, VA 24014 Ph. 540-342-1970 Issues and Answers Network, Inc. [email protected] 5151 Bonney Road www.martinfocus.com Suite 100 Marjorie Jeskey, Executive Vice President Virginia Beach, VA 23462 Location: Free standing facility Ph. 757-456-1100 or 800-23-ISSUE Distance from airport: 8 miles, 20 minutes [email protected] CL Fieldwork Seattle - Downtown www.issans.com 17x20 12 Conference 520 Pike St. Carla Lindemann, COO Suite 2610 Distance from airport: 10 miles, 15 minutes Seattle, WA 98101 VC, WC Ph. 206-493-3300 21x24 10 Conference [email protected] Washington www.fieldwork.com The only full service focus group facility in Virginia Beach. Adrien Whittemore, Facility Director The state of the art facility includes mp3 audio recording, Location: Office building DVD recording and FocusVision video streaming. Conveniently Seattle/Tacoma Distance from airport: 15 miles, 20 minutes located in Coastal Virginia our robust database covers the CL, CUL, WC cities of Virginia Beach, Norfolk, Chesapeake, Portsmouth 18x20 16 Conference and Suffolk as well as the Peninsula cities of Hampton and 16x20 15 Conference Newport News. Services offered include screener development, 16x24 14 Conference recruitment, guide development and moderation by one of our 18x20 14 Conference four in-house Riva trained moderators, reporting and presentation. Verbatim transcription services are also available. Fieldwork Seattle - Downtown is 4 blocks from famous Consumer Opinion Services, Inc. Pike Place Market. Enjoy the view of Puget Sound and the 12825 First Ave. S. Martin Focus Group Services, Inc. Olympic Mountains as we pamper you with excellent service Seattle, WA 98168 4801 Columbus St., Suite 102 and recruiting drawing from the entire Puget Sound area. Ph. 206-241-6050 Virginia Beach, VA 23462 Digital audio/video recording, video-streaming, high- [email protected] Ph. 757-518-0180 speed wireless Internet, transcription services. Steps from www.consumeropinionservices.com [email protected] Washington State Convention Center, we can help you tap Jerry Carter, President/CEO www.martinfocus.com into rich convention research opportunities. From Comicon Location: Free standing facility Jennifer Powell, Manager fans to Colonoscopy specialists, you can find the audience Distance from airport: 5 miles, 10 minutes Location: Office building you need. Nearby hotels, shopping, nationally-renowned TK, TKO Distance from airport: 10 miles, 30 minutes restaurants, sights and museums. 15x20 10 Conference CL, 1/1 (See advertisement on p. 28, 41, cover, back cover) 16x17 10 Conference Consumer Opinion Services provides comprehensive qualita- 18x21 20 Conference GMA Research Corp. tive services: complete projects, facility rentals, recruitment, 325 118th Ave. S.E. on-location work, design, moderation, reporting, video- Suite 210 streaming and transcriptions. Seattle, Portland and Las Bellevue, WA 98005 Richmond Vegas are home to our top-rated focus facilities, featuring Ph. 425-460-8800 classroom space to accommodate large sessions. Living room- [email protected] Dominion Focus Group, Inc. style setups are available for a more informal setting. We www.gmaresearch.com Commerce Plaza I offer conventional conference style rooms as well. Numerous George Snyder 2809 Emerywood Parkway, Suite 200 client amenities, a professional hosting staff and state-of- Location: Office building Richmond, VA 23294 the-art audio/visual services give you a turnkey home away Distance from airport: 20 miles, 30 minutes Ph. 804-672-0500 or 804-672-1417 from home. CL, 1/1, 1/1O, TK [email protected] (See advertisement on p. 103) www.dominionfocusgroup.com 12x22 10 Conference Bana Bhagchandani, President Location: Office building Distance from airport: 17 miles, 20 minutes 1/1, 1/1O, TK, TKO 30x16 18 Conference 16x12 8 Conference 17x17 10 Conference

102 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Hebert Research, Inc. Opinions, Ltd. - Seattle ing and hosting in Pierce and King Counties, but recruiting, 13629 N.E. Bel-Red Road Southcenter Mall hosting and moderation in markets throughout the U.S. using Bellevue, WA 98005 152 Southcenter Mall local and hotel facilities. Our in-house support team provides Ph. 425-643-1337 or 877-399-0720 Tukwila, WA 98188 A/V, hosting, moderating, reporting and recruiting supported [email protected] Ph. 440-893-0300 by our database of over 20,000 research database participants www.hebertresearch.com [email protected] throughout Washington, Idaho, Oregon and Montana and our Tom Fisher www.opinionsltd.com dedication to a continued RDD recruiting effort. Focus Group Facility Location: Free standing facility Chris Sluder, Vice President Distance from airport: 10 miles, 18 minutes Location: Shopping mall CL, 1/1, 1/1O, TK, WC Distance from airport: 59 miles, 70 minutes Spokane 30x18 10 Conference 1/1, 1/1O, VC, WC 20x14 Conference Johnston Research Group Ipsos Loyalty 1608 Washington St. 225 108th Ave. N.E. Seattle Usability @ BlinkUX Wenatchee, WA 98801 Suite 500 1011 Western Ave., Suite 810 Ph. 253-335-8754 Bellevue, WA 98004 Seattle, WA 98104 [email protected] Ph. 425-586-5550 Ph. 206-447-9551 www.JRGteam.com [email protected] [email protected] Location: Shopping mall www.ipsos.com/ www.blinkux.com/ Distance from airport: 25 miles, 35 minutes Nicholas Mercurio, Sr. Vice President Geoff Harrison, Partner PTL, TK, VC Location: Free standing facility Location: Office building 20x25 10 Multiple Distance from airport: 30 miles, 30 minutes Distance from airport: 14 miles, 20 minutes CL, CUL, 1/1, 1/1O, VC, WC CUL, 1/1, 1/1O, PTL, VC, WC 18x18 18 Conference 14x14 12 Conference 18x18 18 Conference 14x13 12 Conference 16x16 12 Conference Northwest Insights 2101 Fourth Ave. Strategic Research Associates Directory Suite 800 25 W. Cataldo, Suite D Seattle, WA 98121-2352 Spokane, WA 99201 Ph. 206-219-1987 Ph. 509-324-6960 or 888-554-6960 [email protected] [email protected] www.nwinsights.com www.strategicresearch.net Donna Glosser, Director Qualitative Research & Partner Strategic Research Associates 500 S. 336th St., Suite 103 Joanne Vega, Director Location: Office building Location: Office building Distance from airport: 10 miles, 20 minutes Federal Way, WA 98003 Ph. 509-324-6960 x203 or 888-554-6960 x203 Distance from airport: 8 miles, 15 minutes CL, CUL, 1/1, 1/1O, TK, VC VC, WC 21x19 24 Conference [email protected] www.strategicresearch.net 24x20 10 Multiple 20x18 23 Conference 21x16 10 Conference 18x14 10 Conference Joanne Vega, Director Location: Office building Distance from airport: 20 miles, 25 minutes Featuring the only full-service focus group facility in AU, CUL, 1/1, 1/1O, PTL, VC, WC Spokane! We specialize in conducting focus groups in remote 27x22 15 Multiple markets and can assist you with not only recruiting and host- 24x15 15 Multiple ing in Spokane, but recruiting, hosting and moderation in 22x13 15 Multiple markets throughout the U.S. using local or hotel facilities. 15x10 Conference Our in-house support team provides A/V, hosting, moderating, reporting and recruiting support throughout the U.S., Featuring the only full-service focus group facility in Federal supported by our database of over 10,000 research partici- Way / Tacoma! We also specialize in conducting focus groups pants throughout Washington, Idaho, Oregon and Montana. in remote markets and can assist you with not only recruit-

What is the purpose of research? The questions we all ask are similar but we ask them to gain a clearer view, a way of understanding. Clarity Clarity. See your way clear to call us with your next research assignment. You’ll see.

206-241-6050 Seattle T Portland T Las Vegas [email protected] Qualitative Quantitative Recruiting Facilities Field Services www.quirks.com December 2016 // Quirk’s Marketing Research Review 103

y Codes Wisconsin Madison

Location: Office building, Freestanding building, Shopping mall Green Bay/Appleton

CL - Client Lounge CUL-Computer Usability Lab 1/1 - One-on-One Room PUL-Product Usability Lab City Research Solutions 1/1OR - One-on-One Obs. VC - Videoconferencing 8383 Greenway Blvd. Director TK - Test Kitchen WC - Webconferencing Suite 600 TKO - Test Kitchen Obs. AU - Auditorium Middleton, WI 53562 Focus Pointe Global - Appleton Ph. 608-826-7345 4330 W. Spencer St. Conference - Conference-Style Room [email protected] Appleton, WI 54914 www.cityresearchsolutions.com Living - Living Room-Style Room Ph. 920-636-1200 or 888-873-6287 Kristie Groh, Facilities Manager Multiple - Both Styles [email protected] Location: Office building Room dimensions, when stated, are shown in feet. www.focuspointeglobal.com Distance from airport: 40 miles, 40 minutes Bonnie Smerda, Facility Director CL, 1/1, 1/1O, PTL, TK, TKO Location: Free standing facility 40x23 30 Multiple Distance from airport: 3 miles, 5 minutes 20x15 30 Multiple CL, CUL, 1/1, 1/1O, TK, VC, WC 15x10 8 Multiple 16x23 15 Multiple 12x8 30 Living Vancouver 15x17 10 Multiple City Research world-class facilities allow our clients to gain Opinions, Ltd. – Portland Focus Pointe Global sets the industry standard for qualita- fresh insights in a unique midsize Midwestern metro area Vancouver Mall tive/quantitative marketing research data collection services. while enjoying the comforts of a state-of-the-art research 8700 N.E. Vancouver Mall Drive, Suite 187 18 premier focus group facilities in major U.S. commercial facility. We offer recruiting, moderating and session-record- Vancouver, WA 98662 centers. Services include: focus groups, taste tests, jury sim- ing services. Our facilities include large multipurpose rooms Ph. 440-893-0300 ulation, product placements, Webcam focus groups, online with seating for up to 20 participants, multi-room client [email protected] communities, qualitative/quantitative research. Locations: suite with adjacent work area/meeting room and a full test www.opinionsltd.com Appleton, Wis.; Atlanta; Atlanta-Buckhead; Bala Cynwyd, Pa.; kitchen with viewing capabilities. Take a virtual tour of our Chris Sluder, Vice President Focus Group Facility Boston; Chicago; Chicago-Oakbrook; Columbus, Ohio; Dallas; facilities on our Web site www.cityresearchsolutions.com. Location: Shopping mall Kansas City, Mo.; Los Angeles; Minneapolis; New York City; Distance from airport: 10 miles, 16 minutes Philadelphia; Phoenix; St. Louis; San Francisco; Teaneck, N.J. 1/1, VC, WC (See advertisement on p. 3) 12x20 10 Conference Milwaukee Leede Research Group, Inc. 1332 S. 26th St. 2017 Manitowoc, WI 54220 West Virginia Ph. 920-482-1417 [email protected] www.Leede.com Jim DeZeeuw, Vice President Advantage Research, Inc. Charleston Location: Free standing facility W202 N10246 Lannon Road Distance from airport: 35 miles, 30 minutes Germantown, WI 53022 1/1, 1/1O Ph. 262-502-4300 or 262-502-4302 21x19 10 Conference [email protected] www.advantageresearchfacility.com Rob Wahlgren, Field Service Project Manager Location: Free standing facility McMillion Research Service Distance from airport: 25 miles, 25 minutes 1012 Kanawha Blvd. E. AU, CL, CUL, 1/1, 1/1O, TK, VC, WC Suite 301 28x18 12 Conference Charleston, WV 25301-2809 20x18 12 Conference Ph. 304-343-9650 The Martec Group - Green Bay 26x22 12 Conference [email protected] 1445 North Road www.mcmillionresearch.com/ Suite 1 We’re your advantage for facility and/or recruiting in Jay Mace, Sr. Vice President Green Bay, WI 54313 Milwaukee, Madison, Oshkosh/Appleton and Green Bay! Location: Office building Ph. 888-811-5755 or 920-494-1812 We can cost-effectively recruit high-quality research par- Distance from airport: 3 miles, 10 minutes [email protected] ticipants anywhere in the U.S. Focus facility capabilities 1/1, 1/1O, PTL www.martecgroup.com include: B2B, dial tests, focus groups, 1-on-1s, in-homes, 18x14 12 Conference Linda Segersin, Director product placement, CLT’s, mock trials, Web site usability, Location: Free standing facility taste tests, child studies and more. Beautiful, spacious Distance from airport: 1 miles, 5 minutes free-standing facility. State-of-the-art technology. On-site Wheeling CL, TK, VC moderators available. Quant services: online, CATI, mail, 19x24 12 Multiple data tabulation and analysis and reporting. C&C Market Research - Pittsburgh Metro The Martec Group’s Green Bay office, located in the shadow Ohio Valley Mall of famed Lambeau Field, offers a 1,020 sq ft focus group 67800 Mall Ring Road, Suite 280 suite designed with our client’s convenience and comfort in St. Clairsville, OH 43950 mind. An easy 5-minutes from Austin Straubel International Ph. 479-785-5637 Airport (GRB), you and group participants have easy access [email protected] to our facility, hotels and restaurants. We provide transpor- www.ccmarketresearch.com tation to hotels and our facility. Recruiting in our in-house The Dieringer Research Group, Inc. Craig Cunningham, President phone center, a great show rate of 99%, a comfortable 200 Bishops Way Location: Shopping mall facility, highlighted by great food and snacks prepared by Brookfield, WI 53005 Distance from airport: 125 miles, 90 minutes our in-house chef, make your focus groups in Green Bay a Ph. 262-432-5200 or 888-432-5220 1/1, 1/1O, TK true success! [email protected] 22x11 4 Conference www.thedrg.com/quirks (See advertisement on inside back cover) Matousek & Associates, Inc. Dan Salbreiter, Research Operations Manager 1270 Main St. Location: Office building Green Bay, WI 54302 Distance from airport: 17 miles, 25 minutes Ph. 920-436-4647 CL, 1/1, 1/1O, VC, WC [email protected] 22x17 18 Conference www.matousekandassociates.com 12x25 10 Conference Michelle VandenBush, Vice President 15x9 4 Conference Location: Office building Distance from airport: 7 miles, 15 minutes The DRG Focus Center, which was designed around our 1/1, 1/1O, TK clients’ needs for flexibility, versatility, comfort and 22x18 14 Multiple convenience, features two spacious Focus Suites plus a one-on-one Interviewing Suite. Our facility offers state-of- the-art technology for high-definition digital recordings, streaming live discussions, and conducting interactive polls with participants. As a full-service market research firm, we also provide in-house recruiting, moderating and reporting services, all from our convenient location in the Milwaukee suburbs.

104 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Reckner: Milwaukee, WI 9833 S. 13th St. Wyoming Oak Creek, WI 53154 Ph. 414-768-6040 or 215-822-6220 [email protected] Laramie www.reckner.com/facilities/milwaukee/ Mazur/Zachow, Inc. Peter Grubb, Executive Director Focus Group Facility 720 Thomas Lane Location: Office building Brookfield, WI 53005 Distance from airport: 5 miles, 10 minutes Ph. 262-938-9244 CL, PTL, TK, VC, WC [email protected] 20x18 15 Multiple www.mazurzachow.com 38x22 Multiple Michele Conway, PRC President 8x10 4 Multiple Waller Hall Research LLC Location: Free standing facility 648 5th Ave. N. Distance from airport: 15 miles, 15 minutes Region’s best-equipped, most experienced product testing Greybull, WY 82426 CL, TK, WC facility. State-of-the-art commercial test kitchen, 7 evalu- Ph. 307-765-5300 or 415-348-1700 24x20 18 Conference ation rooms and focus group suite. 10 mi. from downtown [email protected] 24x20 18 Conference Milwaukee. Kitchen: 20 burners, 4 gas ovens, 6 electric www.wallerhallresearch.com 22x20 18 Conference ovens, 13 microwaves, refrigerator and freezer, stainless- Ralph Nieder-Westermann, V.P. Sales and Business Dev. steel prep tables, commercial dishwasher, 4-compartment Distance from airport: 53 miles, 60 minutes “Top Rated” by Impulse Survey 2015 with a reputation for sink, walk-in cooler and ice machine. Product rooms: CL, CUL, 1/1, 1/1O, VC, WC quality recruiting from all segments and an outstanding washable surfaces, unitized space-saver washer/dryer, sink, 19x26 10 Conference show rate. We specialize in recruiting for ethnographic counter, outlet, mirror, toilet and HVAC. Focus Suite: large studies, large audience testing and product placements. group room, tiered client viewing, spacious client lounge Now you have a state of the art focus group facility to get Extensive database for child research. Our facility has three with separate entrance. the opinions of rural Americans. Our focus group facility in spacious focus suites that can accommodate multiple con- Greybull, WY is located in the heart of the Big Horn Basin. figurations. We offer wireless high-speed Internet access Zigman Joseph Stephenson We can draw participants from the surrounding communi- and videostreaming through Focus Vision. Conveniently 309 W. Water St. Suite 315 ties so that you can hear the voices and get the opinions located with nearby interstate access. Milwaukee, WI 53202 of rural Americans, which are so often underrepresented in Directory Ph. 414-614-4680 nationwide studies. We have both video and audio recording Practical Strategies, Inc. [email protected] capabilities, a viewing area and a fully equipped kitchen. We 120 N. Main St. www.zigmanjoseph.com can recruit your group in house from our local call center Floor 3 Location: Office building using local recruiters and interviewers. Call for more details. West Bend, WI 53095 TK Ph. 262-334-1821 23x22 11 Conference [email protected] www.practical-strategies.com Mary Jo Joyce, President Location: Office building Distance from airport: 40 miles, 45 minutes CL, CUL, 1/1, 1/1O, PTL, VC, WC 20x20 10 Multiple

www.quirks.com December 2016 // Quirk’s Marketing Research Review 105

The City Group Rooms South (Br.) Viewpoint Center

y Codes 5/438 Forest Road 40-44 St. Kilda Road Hurstville, NSW 02220 St. Kilda, Melbourne, VIC 03182 Australia Australia Ph. 61-2-9299-8907 Location: Office building, Freestanding building, Shopping mall Ph. 61-3-9510-6377 [email protected] [email protected] www.cgr.com.au CL - Client Lounge CUL-Computer Usability Lab www.viewpt.com.au Andrew Strachan, Director Anthony Heyde, 1/1 - One-on-One Room PUL-Product Usability Lab Location: Office building Location: Office building 1/1OR - One-on-One Obs. VC - Videoconferencing Distance from airport: 7 miles, 15 minutes Distance from airport: 10 miles, 30 minutes

Director TK - Test Kitchen WC - Webconferencing CUL, 1/1, 1/1O, TK CL, CUL, 1/1, 1/1O, TK, VC, WC TKO - Test Kitchen Obs. AU - Auditorium 20x23 8 Conference 20x13 12 Conference 20x23 8 Conference 35x17 15 Conference 17x12 8 Living Conference - Conference-Style Room The City Group Rooms West (Br.) 12x8 Multiple Living - Living Room-Style Room Level 4, Perth House 25x19 16 Conference Multiple - Both Styles 85 George St. 36x19 10 Multiple Room dimensions, when stated, are shown in feet. Parramatta, NSW 02150 16x12 8 Conference Australia 50x70 20 Multiple Ph. 61-2-9299-8907 [email protected] West Coast Field Services www.cgr.com.au Floor 1, 47 Kishorn Road Andrew Strachan, Manager Applecross, WA, 06153 Location: Office building Australia Argentina Distance from airport: 15 miles, 40 minutes Ph. 61-8-9316-3366 CUL, 1/1, 1/1O, TK, WC [email protected] Infoquality Argentina 20x23 10 Conference www.wcfs.com.au Amenabar 1550 4, Of. A 20x23 9 Conference Sandra Simpson, General Manager Buenos Aires, C1426AKD 20x23 8 Conference Location: Office building Argentina 20x23 7 Multiple Distance from airport: 7 miles, 20 minutes Ph. 54-11-4781-4571 20x16 7 Multiple AU, CL, CUL, 1/1, 1/1O, Test Kitchen [email protected] 20x16 7 Multiple 16x13 5 Conference www.infoqualityarg.com.ar

Focus Group Facility 15x11 Multiple 16x13 5 Conference Ester Martinez, Director 11x14 0 Living Location: Office building Group Focus Pty Ltd Distance from airport: 10 miles, 20 minutes 140 Coppin St. CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC Richmond, VIC 03121 13x13 10 Multiple Australia 21x12 10 Multiple Ph. 61-3-9421-1827 or 61-3-9421-1836 Barbados 2017 [email protected] Markwald, La Madrid & Asociados www.groupfocus.com.au Market Insight Inc. Paraguay 1840 - 5 Piso Neville Holland, Manager 31 George St. Buenos Aires, C1121 ABB Location: Free standing facility Belleville, St. Michael, Argentina Distance from airport: 15 miles, 20 minutes Barbados Ph. 54-11-4813-3378 CL, VC Ph. 246-426-0181 [email protected] 16x13 9 Multiple [email protected] www.marklam.net 14x13 5 Multiple www.miibarbados.com Location: Office building Jacqueline Norville, Market Researcher Location: Office building VC New Focus Research Pty - Adelaide Distance from airport: 7 miles, 15 minutes Unit 2, 28 Lower Portrush Road CUL, 1/1, 1/1O, WC S & T Research Marden (Adelaide), SA 05070 20x15 3 Conference Las Heras 2910 - 3 “E” Australia Buenos Aires, C1425AST Ph. 1800-807-535 Argentina [email protected] Ph. 54-11-4802-9970 www.newfocus.com.au [email protected] Jennie Folland, National Operations Manager Belgium www.st-research.com.ar Location: Free standing facility Location: Office building Distance from airport: 10 miles, 20 minutes MARESCO CL Oogststreet 66 24x18 5 Conference Berchem, 02600 Belgium Australia Research Connections Pty Ltd Ph. 32-3-449-46-00 Suite 9/30-32 Barcoo St. [email protected] The City Group Rooms Roseville, NSW 02069 www.maresco.biz Level 11, 60 York St. Australia Lieve Brauers, Managing Director Sydney, NSW 02000 Ph. 612-9416-0300 Location: Free standing facility Australia [email protected] Distance from airport: 25 miles, 30 minutes Ph. 61-2-9299-8907 www.researchconnections.com.au CL, 1/1, 1/1O, TK, TKO [email protected] Location: Shopping mall 30x30 25 Conference www.cgr.com.au Distance from airport: 16 miles, 30 minutes 26x26 12 Conference Andrew Strachan, Manager CL, 1/1, 1/1O 20x13 10 Living Location: Office building 18x11 6 Conference Distance from airport: 8 miles, 30 minutes CUL, 1/1, 1/1O, TK, WC Sydney Research Facility 17x23 10 Conference Level 1, 131 Clarence Street Brazil 17x23 9 Conference Sydney, NSW 02000 17x23 8 Conference Australia ÁBACO Marketing Research – ÁBACO-LAB QUAL CENTER 20x23 8 Multiple Ph. 61-2-9299-1171 Avenida Paulista 1499 20x23 8 Multiple [email protected] 13th Floor 20x23 8 Multiple www.sydneygrouprooms.com.au São Paulo, 01311-200 20x23 8 Multiple Location: Office building Brazil 1/1, 1/1O, TK, WC Ph. 55-11-3262-3300 or 203-971-8532 (USA) 20x16 Conference The City Group Rooms North (Br.) [email protected] 20x12 Conference Level 18, 122 Arthur St. www.AbacoResearch.com 20x10 Conference North Sydney, NSW 02060 Alan Grabowsky, President 20x16 Living Australia Location: Office building Ph. 61-2-9299-8907 Distance from airport: 12 miles, 30 minutes [email protected] AU, CL, CUL, 1/1, 1/1O, TK, VC www.cgr.com.au 26x14 12 Multiple Andrew Strachan, Director 40x30 20 Conference Location: Office building 14x10 16 Conference Distance from airport: 10 miles, 35 minutes 14x9 6 Conference CUL, 1/1, 1/1O, TK, WC 20x14 6 Multiple 20x24 8 Conference 20x24 8 Conference 20x24 8 Multiple 20x24 8 Multiple

106 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 ÁBACO Marketing Research Brazil São Paulo Marketing Center British Columbia New Brunswick Avenida Paulista 1499, 13th Floor São Paulo, SP 01311-200 Brazil Fredericton Ph. 55-11-3262-3300 or 203-971-8532 (USA) Vancouver [email protected] Focus Group Facility CRC Research MQO Research www.AbacoResearch.com 1398 W. Seventh Ave. 720 Main St. Alan Grabowsky, President Vancouver, BC V6H 3W5 Floor 3 Location: Free standing facility Canada Moncton, NB E1C 1E4 Distance from airport: 12 miles, 30 minutes Ph. 604-714-5900 or 866-455-9311 Canada AU, CL, CUL, 1/1, 1/1O, TK, VC [email protected] Ph. 506-857-4797 26x14 12 Multiple www.crcresearch.com [email protected] 14x10 16 Conference Kimberly Noglmeyer, Facility Manager www.mqoresearch.com 14x9 6 Conference Location: Office building Miranda Burns, Senior Research Consultant 20x14 6 Multiple Distance from airport: 15 miles, 30 minutes Distance from airport: 9 miles, 15 minutes CUL, 1/1, TK, WC 20x16 Demanda 22x15 11 Multiple Rua da Consolacao 20x17 8 Conference 1992 - 4th floor cep 7x9 Conference Sao Paulo-CEP 01302-001, Brazil Newfoundland and Labrador NRG Research Group Ph. 55-11-3218-8000 1380 - 1100 Melville St. [email protected] Vancouver, BC V6E 4A6 www.demanda.com.br St. John’s Canada Gabriela Prado, PHD, Managing Director Ph. 604-681-0381 or 800-301-7655 Location: Free standing facility MQO Research [email protected] Distance from airport: 8 miles, 35 minutes 5 Job St. www.nrgresearchgroup.com 1/1, 1/1O, VC P.O. Box 13305, Stn. A Directory Location: Office building 14x11 11 Conference St. John’s, NL A1B 4B7 Distance from airport: 12 miles, 25 minutes 17x11 9 Conference Canada CL Ph. 709-753-5172 15x12 6 Conference Estudio Silvia Roca Brasil [email protected] R. Coronel Oscar Porto 610 Jardins www.mqoresearch.com Sao Paulo, 04003-002 Location: Office building Brazil Distance from airport: 4 miles, 10 minutes Ph. 55-11-30-52-32-61 CL, 1/1, TK [email protected] 20x16 6 Conference www.estudiosilviaroca.com Ivan Bautista, Director Vancouver Focus® Location: Free standing facility 1080 Howe St. CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Suite 503 Nova Scotia 225 6 Multiple Vancouver, BC V6Z2T1 190 4 Multiple Canada 190 10 Multiple Ph. 604-682-4292 or 604 689-5511 Halifax 300 Multiple [email protected] www.vancouverfocus.com MQO Research Rebecca Stock 1883 Upper Water St. Location: Office building 4th Floor Canada Distance from airport: 9 miles, 30 minutes Halifax-Dartmouth, NS B3J 1S9 CL, 1/1, 1/1O, TK, WC Canada 17x20 12 Multiple Ph. 902-465-3034 14x20 8 Multiple [email protected] www.mqoresearch.com Alberta Vancouver Focus® is a well-established focus group facility Jennifer Jeffrey, Facilities Coordinator located in downtown Vancouver. Our new, stylish mid-cen- Distance from airport: 20 miles, 30 minutes tury modern space offers two focus group rooms, featuring 20x16 Calgary live web streaming, wireless Internet access, FocusVision, and high definition digital MP4 and MP3 recording. Close Qualitative Coordination proximity to public transit and ample parking makes 707 10th Ave. S.W., Suite 120 Vancouver Focus® the most conveniently-located facility in Calgary, AB T2R 0B3 town. Surrounded by plenty of major hotels and trendy res- Ontario Canada taurants, Vancouver Focus® is the preferred facility for many Ph. 403-229-3500 out-of-town clients. We also offer the most meticulous [email protected] recruiting in the region. London www.qcresearch.ca Tracy Thomson, Project Manager Academica Group Inc. Location: Office building 131 Wharncliffe Road S., Floor 2 Distance from airport: 30 minutes London, ON N6J 2K4 WC Manitoba Canada Ph. 519-433-8302 or 866-922-8636 StyleLabs Marketing Group [email protected] 2500 Fourth St. S.W. Winnipeg www.academicagroup.ca Calgary, AB T2S 2T3 Karen Lee, Coordinator NRG Research Group Canada Location: Office building Suite 1910-360 Main St. Ph. 403-668-4350 x1 Distance from airport: 8 miles, 20 minutes Winnipeg, MB R3C 3Z3 [email protected] 1/1, WC Canada www.stylelabs.ca 10 Conference Ph. 800-301-7655 or 204-989-8999 Almin Kassamali, Chief Imagination Officer [email protected] Location: Office building Insights, Inc. www.nrgresearchgroup.com Distance from airport: 9 miles, 15 minutes 546 Adelaide St. N. Llisa Morrow, Research Consultant AU, CL, CUL, 1/1, PTL, WC London, ON N6B 3J5 Location: Office building 35x18 30 Conference Canada Distance from airport: 5 miles, 20 minutes Ph. 519-679-0110 CL [email protected] 14x17 15 Conference www.insights.ca 14x17 6 Conference Kathy Sorenson Distance from airport: 2 miles, 10 minutes Viewpoints Research, Ltd. CL, TK 104-115 Bannatyne Ave. Winnipeg, MB R3B 0R3 Canada Ph. 204-988-9253 [email protected] www.viewpoints.ca Location: Office building Distance from airport:

www.quirks.com December 2016 // Quirk’s Marketing Research Review 107

Nielsen Opinion Quest (Br.)

y Codes 2345 Yonge Street Suite 704 Toronto, ON M4P 2E5 Location: Office building, Freestanding building, Shopping mall Canada Ph. 800-363-4229 or 416-962-9109 Contract Testing Inc. CL - Client Lounge CUL-Computer Usability Lab [email protected] 119 West Drive www.opinionsearch.com 1/1 - One-on-One Room PUL-Product Usability Lab Brampton (Toronto), ON L6T 2J6 Cynthia Dennis, Sr Project Dev - Qualitative 1/1OR - One-on-One Obs. VC - Videoconferencing Canada Location: Office building

Director TK - Test Kitchen WC - Webconferencing Ph. 905-456-0783 x233 or 800-342-1825 Distance from airport: 20 miles, 40 minutes [email protected] TKO - Test Kitchen Obs. AU - Auditorium CUL, WC www.contracttesting.com 17x25 18 Multiple Andrew Scholes 16x20 12 Conference Conference - Conference-Style Room Location: Free standing facility 10x19 10 Living Living - Living Room-Style Room Distance from airport: 10 miles, 20 minutes Multiple - Both Styles CL, CUL, 1/1, PTL, TK Protean Strategies Inc. 20x22 12 Conference Room dimensions, when stated, are shown in feet. 80 Cumberland Street Toronto, ON M5R 3V1 We offer complimentary wireless Internet, light snacks, Canada coffee, tea and a mini-fridge stocked with various refresh- Ph. 416-967-3337 ments, all while sitting comfortably in the viewing room. [email protected] Audio and video recording along with remote online viewing www.proteanstrategies.com Ottawa is also available. The discussion room comfortably seats Anna Della Rocca up to 12 participants and is set up to enable moderators Location: Office building Nielsen Opinion Quest to easily integrate visual aids, flip charts and story boards Distance from airport: 15 miles, 30 minutes 160 Elgin St. into the discussion. A full sensory taste-test kitchen and CL, 1/1, 1/1O Suite 1800 additional adjoining test kitchen to the discussion room is Ottawa, ON K2P 2P7 also available. Canada Ph. 800-363-4229 or 613-230-9109 CRC Research [email protected] 4950 Yonge St. www.opinionsearch.com Suite 304 Focus Group Facility Jas Singh, Sr Project Dev-Qualitative Toronto, ON M2N 6K1 Location: Office building Canada Research House, Inc. Distance from airport: 10 miles, 20 minutes Ph. 416-966-5900 or 866-455-9311 1867 Yonge St. CUL, WC [email protected] Suite 200 40x20 12 Conference www.crcresearch.com Toronto, ON M4X 1Y5 20x30 12 Conference Peter Komljenovic Canada

2017 Location: Office building Ph. 416-488-2328 or 800-701-3137 Distance from airport: 13 miles, 19 minutes [email protected] Sudbury CL, PTL, TKO, VC, WC www.research-house.ca 18x20 16 Multiple Gini Smith, V.P. Qualitative Services Oraclepoll Research Ltd. 18x20 16 Multiple Location: Office building 1760 Regent St., S. Distance from airport: 20 miles, 30 minutes Sudbury, ON P3E 3Z8 Focus Focus CL, 1/1, 1/1O, TK Canada 2 Bloor St. E., Suite 2218 20x25 20 Conference Ph. 705-674-9591 or 800-494-4199 Toronto, ON M4W 1A8 20x25 10 Conference [email protected] Canada 22x17 18 Conference www.oraclepoll.com Ph. 416-961-5511 20x25 12 Conference Teri Cleland, Focus Group Coordinator [email protected] Location: Office building www.focus-focus.com Research House Inc. offers a wide range of qualitative Distance from airport: 10 miles, 20 minutes Courtney Comeau, Facility Manager research solutions. We have 4 award winning facilities, CL, 1/1, VC Location: Office building national recruiting, innovative research techniques, and 25x19 6 Conference Distance from airport: 18 miles, 30 minutes project managers with 25+ years of client service experi- CL, 1/1 ence. Consumers or a niche sample of industry professionals our in-house team of recruiting professionals is known for Toronto Head Quarters Downtown Toronto getting the toughest jobs done right. By leveraging a range 1255 Bay St. of proprietary databases, customer lists, and cold-calling, ACCE International Suite 301 we can reach your target worldwide, and have substantive 2575B Dunwin Drive Toronto, ON M5R 2A9 multi-country project experience along with a network of Mississauga, ON L5L 3N9 Canada partners worldwide. Canada Ph. 416-929-4669 x229 or 866-929-4669 x229 Ph. 905-828-0493 [email protected] Winning Research [email protected] www.headquarters.ca 10 Milner Business Court www.acceintl.com Jeff McFarlane, Vice President Suite 900 Lynn Seguin Location: Office building Toronto, ON M1B 3C5 Location: Free standing facility Distance from airport: 18 miles, 30 minutes Canada Distance from airport: 15 miles, 20 minutes CL, CUL, PTL, TK, WC Ph. 416-754-0009 CUL, 1/1, 1/1O, PTL, TK, TKO 25x17 20 Multiple [email protected] 18x25 10 Conference 23x18 20 Multiple www.winningresearchgroups.com 20x18 20 Multiple Gabriel Fanous, VP of Sales and Client Service Canadian Viewpoint, Inc. (Br.) Location: Office building 9350 Yonge St., Suite 206 Metroline Research Group, Inc. Distance from airport: 25 miles, 22 minutes Richmond Hill, ON L4C 5G2 7 Duke St. W. CL, 1/1, 1/1O, PTL, TK, VC, WC Canada Suite 301 15x15 Multiple Ph. 905-770-1770 or 888-770-1770 Kitchener, ON N2H 6N7 15x18 Multiple [email protected] Canada www.canview.com Ph. 800-827-0676 or 519-584-7700 Kim Storer, Field Director [email protected] Location: Shopping mall www.metroline.ca Quebec Distance from airport: 20 miles Dave Kains, ext. 3003 12x20 10 Conference Location: Office building Distance from airport: 60 miles, 45 minutes Montreal Consumer Vision Ltd. CL 2 Bloor St. W., Floor 3 17x25 15 Conference Ad Hoc Research Toronto, ON M4W 3E2 400 de Maisonneuve Blvd. W., Suite 1200 Canada Michelle Massie Marketing, Inc. Montreal, QC H3A 1L4 Ph. 416-967-1596 or 866-967-1596 4 Corrigan Close Canada [email protected] Toronto, ON M4W 3V6 Ph. 514-937-4040 www.consumervision.ca Canada [email protected] Kristi Turnbull, Vice-President Ph. 647-998-5613 www.adhoc-research.com/en/home/ Location: Office building [email protected] Rosa Paccione, Focus Group Coordinator Distance from airport: 20 miles, 35 minutes www.mmassie.com Location: Office building AU, CL, CUL, 1/1, 1/1O, PTL, WC Suzy Bergeron Distance from airport: 13 miles, 25 minutes 40x24 20 Conference Location: Office building AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 24x19 10 Conference Distance from airport: 22x14 9 Multiple 22x22 14 Multiple 1/1, TK 23x15 10 Multiple 20x15 7 Multiple 37x19 Multiple 19x19 5 Multiple 25x19 12 Multiple 15x15 5 Multiple 22x22 10 Multiple

108 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 CRC Research 1250 Guy St. China Colombia Suite 802 Montreal, QC H3H 2T4 Centro Nacional de Consultoria Canada (See also Hong Kong) Diagonal 34 N 5-27 Ph. 800-932-7511 Bogota, [email protected] Focus Group Facility Asia Insight (Shanghai) Co. Ltd. Colombia www.crcresearch.com 789 ZhaoJiaBang Road, Floor 19, Unit C01 Ph. 57-1-339-4888 Jordan Lindsay, Facility Manager JunYao International Plaza [email protected] Location: Office building Shanghai, 200032 www.centronacionaldeconsultoria.com Distance from airport: 15 miles, 30 minutes China Location: Free standing facility 1/1, 1/1O, WC Ph. 86-21-64335080 VC 17x22 12 Conference [email protected] 20x26 4 Conference 18x20 15 www.asiainsight.com Location: Office building Legendre Lubawin Marketing, Inc. Distance from airport: 46 miles, 60 minutes 1172 St. Mathieu 1/1, 1/1O Czech Republic Montreal, QC H3H 2H5 14.7x11.5 Conference Canada 12.8x10.5 Multiple Ph. 514-937-2079 AMASIA s.r.o [email protected] Parikova 362/3 Consumer Search China - Beijing (Br.) Victoria Lubawin, Owner Praha 9 Vyso, 190 00 Rm. 820, East Wing, Office Tower 1, Beijing Junefield Plaza Location: Free standing facility Czech Republic No. 6, Xuanwumenwai Street Distance from airport: 10 miles, 20 minutes Ph. 420-283-893-571 Beijing, 100052 1/1, 1/1O, VC [email protected] China 20x15 10 Conference www.amasia.czechtrade.us Ph. 8610-5869-7688 Location: Office building [email protected] Leger Distance from airport: 30 miles, 30 minutes

www.consumersearch-group.com Directory 507 Place D’Armes CL, 1/1, TK Ms. Bel Wong, 21x12 12 Conference Suite 700 Location: Office building Montreal, QC H2Y 2W8 Distance from airport: 60 minutes NMS Market Research s.r.o. Canada 20x15 21 Conference Ph. 514-982-2464 U Nikolajky 1070/13 [email protected] Praha 5, 150 00 Consumer Search China - Guangzhou (Br.) www.leger360.com Czech Republic Rm. 1909-10, Block B, China Int’l Center Sylvie Girard Ph. 420-222-351-611 33 Zhongshan 3rd Road Location: Office building [email protected] Guangzhou, 510055 Distance from airport: 10 miles, 30 minutes www.nms.cz/ China AU, TK, VC Ph. 8620-8385-2188 17x22 10 Conference [email protected] 17x22 10 Conference www.consumersearch-group.com Ms. Bel Wong, Denmark Nielsen Opinion Quest (Br.) Location: Office building 1080 Beaver Hall Hill Distance from airport: 90 minutes Norstat Denmark Suite 400 19x16 10 Conference Frederiksborggade 1, 3. th Montreal, QC H2Z 1S8 Copenhagen, 01360 Canada Consumer Search China - Shanghai (Br.) Denmark Ph. 800-363-4229 or 514-288-0199 Rm. 1008, Tower A Finance, Bund Square Ph. 00-45-35-39-20-60 [email protected] No. 818 LongHua Road (East) [email protected] www.opinionsearch.com Shanghai, 200023 www.norstatgroup.com Karla-Reina Leandre, Qualitative Facility Coord. China Location: Office building Location: Office building Ph. 8621-5318-8689 Distance from airport: 10 miles, 25 minutes Distance from airport: 10 miles, 20 minutes [email protected] 1/1, TK CUL, WC www.consumersearch-group.com 25x14 6 Conference 30x20 12 Multiple Ms. Bel Wong, 20x13 Conference 14x24 12 Multiple Location: Office building 24x16 12 Multiple Distance from airport: 90 minutes 18x17 10 Conference SOM 1180, Drummond Dominican Republic DDMA Market Research Suite 620 Office 401, 223 Xikang Road Montreal, QC H3G 2S1 Asisa Research Group - Santo Domingo DongLong AIA Building Canada Ave. Los Proceres. Jing An District, Shanghai, 200040 Ph. 514-878-9825 Diamond Mall. Local 32A China [email protected] Santo Domingo, 00809 Ph. 86-21-6289-1138 www.som.ca Dominican Republic [email protected] Nathalie Gaudreault Ph. 809-333-2121 www.ddm-asia.com Location: Office building [email protected] Location: Office building Distance from airport: 10 miles, 20 minutes www.asisaresearch.com Distance from airport: 6 miles, 30 minutes CL, TK, WC Claudia Guzman, CMO CL, 1/1, 1/1O, VC, WC 24x18 14 Conference Location: Free standing facility Distance from airport: 10 miles, 30 minutes Focus Group China Sylvestre Marketing AU, CL, CUL, 1/1, 1/1O, PTL, WC DongLong AIA Building, Office 401 2067, Crescent 30x20 12 Multiple 223 Xikang Road Suite 205 25x15 4 Living Shanghai, Montreal, QC H3G 2C1 China Canada Ph. 86-21-6289-1138 Ph. 514-284-0878 [email protected] [email protected] www.ddm-asia.com Estonia www.sylvestremarketing.com Sam Mulligan, Location: Free standing facility Location: Office building Norstat Estonia Distance from airport: 20 miles, 30 minutes Distance from airport: 6 miles, 30 minutes Tartu mnt 43/F.Kreutzwaldi 24 TK CL, 1/1, 1/1O, VC, WC Tallinn, 10128 17x13 10 Conference 23x23 20 Conference Estonia 17x13 8 Conference Ph. 370-680-8955 Labbrand China [email protected] Bldg. 7, Unit 202 www.norstatgroup.com Quebec 50 Moganshan Road Location: Office building Shanghai, 200060 Distance from airport: 3 miles, 15 minutes SOM China CL, 1/1, 1/1O, PTL, TK 3340, rue de la Pérade, Floor 3 Ph. 86-21-6298-8956 16x27 5 Conference Quebec City, QC G1X 2L7 [email protected] Canada www.labbrand.com Ph. 418-687-8025 Vladimir Djurovic, CEO [email protected] Location: Office building www.som.ca Distance from airport: 10 miles, 35 minutes Nathalie Gaudreault CL, CUL, 1/1, 1/1O, WC Location: Office building 20x14 5 Conference Distance from airport: 10 minutes CL, TK, WC 24x18 14 Conference 10x12 2 Multiple www.quirks.com December 2016 // Quirk’s Marketing Research Review 109

Louvre Focus Group IMR - Institute for Marketing Research

y Codes 43 rue de Richelieu An der Hauptwache 11 Paris, 75001 Frankfurt, 60313 France Germany Ph. 33-1-44-86-06-50 Location: Office building, Freestanding building, Shopping mall Ph. 49-69-297-207-14 [email protected] [email protected] www.louvrefocusgroup.com CL - Client Lounge CUL-Computer Usability Lab www.imr-fieldservice.de Location: Office building Markus Schaub, Managing Director 1/1 - One-on-One Room PUL-Product Usability Lab CL, WC Location: Office building 1/1OR - One-on-One Obs. VC - Videoconferencing 20x20 10 Living Distance from airport: 25 minutes

Director TK - Test Kitchen WC - Webconferencing 20x20 10 Conference CUL, 1/1, 1/1O, TK, WC TKO - Test Kitchen Obs. AU - Auditorium MSM Market Research insight europe gmbh 60 rue d’Alsace Grosse Friedberger Strasse 33-35 Conference - Conference-Style Room Clichy, 92110 Frankfurt, 60313 Living - Living Room-Style Room France Germany Multiple - Both Styles Ph. 33-1-41-06-57-00 Ph. 49-69-956366-0 Room dimensions, when stated, are shown in feet. [email protected] [email protected] www.msm.fr www.insighteurope.de Nathalie Cabart, Managing Director Eva Caspary, Managing Director Location: Free standing facility Location: Office building Distance from airport: 17 miles, 30 minutes Distance from airport: 12 miles, 20 minutes TNS EMOR CL, 1/1, 1/1O, WC CUL, 1/1, 1/1O, PTL, VC, WC A.H.Tammsaare tee 47 18x16 10 Conference 21x14 11 Multiple Tallinn, 11316 18x13 6 Multiple 21x14 8 Multiple Estonia 13x8 5 Multiple 42x28 19 Conference Ph. 372-626-8500 17x17 12 Multiple [email protected] Passerelles www.emor.ee 1, rue d’Uzès (corner of rue St Fiacre) Institut fur Marktforschung GmbH Location: Office building 75002 Paris, Markt 10 Distance from airport: 4 miles, 15 minutes France Leipzig, 04107 1/1, 1/1O, WC Ph. 33-1-44-88-25-11 Germany

Focus Group Facility 23x30 8 Conference [email protected] Ph. 49-341-9950-0 23x10 Conference www.passerelles.fr [email protected] 23x13 8 Conference Olivier DuVallet, Director www.imleipzig.de 16x13 8 Living Location: Free standing facility Location: Shopping mall 16x10 8 Conference Distance from airport: 17 miles, 40 minutes 1/1, 1/1O, TK, VC 16x13 8 Living CL, CUL, 1/1, 1/1O, VC, WC 16x20 10 Conference (See advertisement on inside front cover) 2017 INTERVIEW + EXPLORATION julia otte GmbH Grabenstrasse 17 Duesseldorf, 40213 Finland Germany Ph. 49-211-52099-0 Norstat Finland [email protected] Aleksanterinkatu 48 A www.interview-exploration.de Helsinki, 00100 Puzzle Location: Office building Finland 23 Boulevard Des Capucines Distance from airport: 5 miles, 15 minutes Ph. 00-358-2-634-8300 Paris, 75002 CL, 1/1, 1/1O, VC, WC [email protected] France 20x20 14 Conference www.norstatgroup.com Ph. 33-1-42-68-12-26 20x22 10 Conference Location: Office building [email protected] 13x19 6 Conference Distance from airport: 15 miles, 30 minutes www.puzzleparis.com CUL, 1/1, 1/1O, PTL, TK Distance from airport: 75 miles, 25 minutes INTERVIEW + EXPLORATION julia otte GmbH 14x27 6 Multiple AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Barer Strasse 7 Munich, 80333 Puzzle is a premier market research service provider based in Germany the heart of Paris. With 20+ years of experience, Puzzle has a Ph. 49-89-59944-0 reputation as Paris’s premier viewing facility since it opened, [email protected] France and continues to cultivate its leadership role today. Our www.interview-exploration.de team of 15 in-house recruiters, and our extensive network of Louis Danguillier, Director Intl Business Cyble Marketing off-site recruiters in 50+ other locations throughout France, Location: Office building 10 Rue de Nancy is world-renowned for its efficiency, thoroughness and ability Distance from airport: 25 miles, 45 minutes Paris, 75010 to handle all challenges. We work tirelessly to ensure that AU, CL, CUL, 1/1, 1/1O, VC, WC France only the best moderators, interviewers and translators are in 30x18 14 Conference Ph. 33-1-43-38-78-78 our network. [email protected] 25x18 9 Conference www.cyble.com 16x20 12 Conference Nando Cito, Location: Free standing facility Germany INVISO Distance from airport: 15 miles, 30 minutes Georgstrasse 22 CUL, WC Confield Research Hannover, 30159 25x20 6 Multiple Freiheit 4 Germany Essen, 45127 Ph. 49-511-30-7930 Germany [email protected] Ph. 49-201-82737-0 www.inviso.de [email protected] Frank H. Gehre, Partner www.confield.com Location: Shopping mall Location: Office building Distance from airport: 10 miles, 15 minutes Distance from airport: 15 miles, 20 minutes CL, 1/1, 1/1O, TK, VC La Maison du Test CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 20x20 10 Conference 142 rue Montmartre 20x20 8 Conference 20x20 6 Conference Paris, 75002 20x20 8 Conference 29x16 12 Conference France Ph. 33-1-4039-1110 GfL Enigma GmbH ipi Institute fuer Produkt-Markt-Forschung [email protected] Burgstrasse 3 Neckarstrasse 155 www.lamaisondutest.com Wiesbaden, 65183 Stuttgart, 70190 Anne-Lise Maysounave, Germany Germany Location: Free standing facility Ph. 49-611-999-600 Ph. 49-711-931815-100 Distance from airport: 25 miles, 60 minutes [email protected] [email protected] CL, CUL, 1/1, 1/1O, TK, TKO, VC www.enigma-gfk.de www.ipi.de 21x17 12 Multiple Location: Office building Guido Lorch, Head Mkt. & Consumer Research 21x17 12 Multiple Distance from airport: 19 miles, 30 minutes Location: Office building 21x17 12 Multiple AU, CL, 1/1, TK Distance from airport: 9 miles, 20 minutes 18x12 Multiple CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC In an historical setting, a 260 square meters space with 3 13x18 Multiple 13x15 8 Multiple group rooms all fitted with two-mirrors with Wi-Fi access. A 18x12 Multiple 16x10 Multiple fully-equipped kitchen (fridge, deep freezer and microwave 14x23 Multiple 13x15 Multiple oven) and cooking space. A spacious client back room that 22x12 Multiple 13x17 Multiple can welcome up to 12 people. Digital video recording and 12x09 Multiple 10x13 Multiple available on a secure website. Video streaming service. 12x16 Multiple

110 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Kramer Marktforschung GmbH T.I.P. Biehl & Partner Hansestasse 69 Eurener Strasse 15 Münster, 48165 54294 Trier, Germany Germany Ph. 49-251-802-0 Ph. 49-651-948-0030 [email protected] [email protected] www.kraemer-germany.com/en/ Schmiedl Marktforschung GmbH - Berlin www.tip-web.de Focus Group Facility Location: Office building Tauentzienstrasse 3 Location: Shopping mall Distance from airport: 30 miles, 30 minutes Berlin, 10789 20x20 1 Conference CL, 1/1, 1/1O, TK, VC Germany 16x10 10 Conference Ph. 49-30-235096-0 17x25 6 Conference [email protected] 17x25 6 Conference www.schmiedl-berlin.de/english/index.html Greece Stephan Lange, Managing Director Location: Office building Kramer Marktforschung GmbH (Br.) GLOBAL LINK International Marketing Research Distance from airport: 5 miles, 20 minutes Neuhauser Str. 15 5 Konitsis Street & Kifissias Avenue CL, CUL, 1/1, 1/1O, VC, WC Munich, 80331 Maroussi, Athens, 151 25 26x14 10 Multiple Germany Greece 19x15 18 Multiple Ph. 49-89-232360-0 Ph. 30-210-612-8800 22x16 8 Multiple [email protected] [email protected] 35x17 20 Multiple www.kraemer-germany.com www.globallink.gr Anja Teubel, Constantine D. Sigalos, Managing Director Schmiedl Marktforschung is a Schlesinger Associates data Location: Shopping mall Location: Office building collection company. Our high-specification offices in Distance from airport: 45 miles, 60 minutes Distance from airport: 20 miles, 30 minutes Berlin, Munich and Frankfurt facilities offer quantitative AU, CUL, 1/1, 1/1O, PTL, TK, WC CL, 1/1, 1/1O, TK, VC and qualitative market research services and CATI facili- 26x20 3 Conference 23x13 14 Conference ties. We manage your focus groups and other studies across 18x10 8 Conference Germany and worldwide. As recruitment experts, we will Leyhausen Field Services 26x13 10 Conference Friedrich-Ebert-Platz 5 take on the most challenging of research objectives and our Directory Leverkusen, 51373 uncompromising commitment to your success sets us apart. Visit our new high-spec Berlin Studio with client lounges Medi-Mark Ltd. Germany 64 L. Riankour Str., Apollo Tower, 18 B3 Ph. 49-214-8334-320 or 49-214-8334-324 and terraces. (See advertisement on inside front cover) Athens, 115 23 [email protected] Greece www.leyhausen.com Ph. 30-210-699-0124 [email protected] Marktforschung Zentzis GmbH Location: Office building Mönckebergstrasse 13 1/1, 1/1O Hamburg, 20095 20x13 6 Conference Germany Ph. 49-40-46-86-34-65 Schmiedl Marktforschung GmbH - Frankfurt MRC-The Market Research Centre Ltd. [email protected] Schillerstrasse 5 10 Georgoula Street www.mafo-zentzis.de Frankfurt, 60313 Athens, 115 24 Location: Office building Germany Greece Distance from airport: 18 miles, 45 minutes Ph. 49-69-2197-6780 Ph. 30-210-6922767 or 30-210-6994803 1/1, 1/1O, TK, VC [email protected] [email protected] 25x17 10 Conference www.schmiedl-frankfurt.de/english/ www.mrc.gr 14x16 10 Conference Bianka Kreiter, Zoe Psylla, Research Director Location: Office building Location: Office building Distance from airport: 15 miles, 20 minutes Distance from airport: 17 miles, 35 minutes CL, CUL, 1/1, 1/1O, VC, WC CUL, 1/1, 1/1O, VC, WC 20x16 12 Multiple 24x13 Multiple 20x16 14 Multiple 15x10 Conference 18x13 10 Multiple Martec GmbH Prisma Options Ltd. Schmiedl Marktforschung is a Schlesinger Associates data Berliner Strasse 219 25 Alexandroupoleos, Ambelokipi collection company. Our high-specification offices in Berlin, Offenbach, D-63067 Athens, 115 27 Munich and Frankfurt facilities offer quantitative and Germany Greece qualitative market research services and CATI facilities. We Ph. 011-49-69-80-90-360 Ph. 30-210-748-2001 manage your focus groups and other studies across Germany [email protected] [email protected] and worldwide. Recruitment experts, we will take on the www.martecgroup.com www.prisma-options.com most challenging of research objectives and our uncompro- Claus Botzem, Managing Director Anthi Kitsineli, mising commitment to your success sets us apart. Location: Office building Location: Office building (See advertisement on inside front cover) Distance from airport: 10 miles, 20 minutes Distance from airport: 15 miles, 30 minutes CL, 1/1, VC, WC CL, 1/1, 1/1O, VC, WC 20x15 4 Conference The Martec Group’s European focus group/meeting facil- 15x12 8 Multiple ity has been designed with our client’s convenience and comfort in mind. 20-mins. from Frankfurt International Stohos Research Airport and less than 1-min. walk from Ledemuseum Sbahn 7, Anastasiou Str. station, employees and group participants have easy access Athens, 11524 Schmiedl Marktforschung GmbH - Munich Greece to the facility, hotels and restaurants. Martec’s conference Neuhauser Strasse 27 room is utilized as an inexpensive alternative to Frankfurt Ph. 30-210-69-823-00 Munich, 80331 [email protected] city center surcharges. Martec-Frankfurt has an English and Germany German speaking project manager available with modera- www.stohosresearch.co Ph. 49-89-231810-100 Location: Free standing facility tors and simultaneous translators available in a variety of [email protected] languages upon request. Distance from airport: 10 miles, 30 minutes www.schmiedl-marktforschung.de/munich/english/ CL, CUL, 1/1, PTL, TK, TKO, VC, WC Stephan Schmid, Managing Director 23x10 10 Conference mc markt-consult institut Location: Office building Hammerbrookstr. 93 20x14 10 Conference Distance from airport: 25 miles, 45 minutes 36x16 10 Multiple 20097 Hamburg, CL, CUL, 1/1, 1/1O, VC, WC Germany 7x7 5 Living 27x17 14 Multiple 10x10 10 Multiple Ph. 49-40-386042-0 17x15 10 Multiple [email protected] 22x16 8 Multiple www.markt-consult.com 17x9 4 Multiple Frauke Haeger, Field Manager Location: Office building Schmiedl Marktforschung is a Schlesinger Associates data Distance from airport: 8 miles, 30 minutes collection company. Our newly-upgraded, high-specification CL, TK offices in Berlin, Munich and Frankfurt facilities offer quan- 26x13 15 Conference titative and qualitative market research services and CATI facilities. We manage your focus groups and other studies across Germany and worldwide. Recruitment experts, we will take on the most challenging of research objectives and our uncompromising commitment to your success sets us apart. (See advertisement on inside front cover)

www.quirks.com December 2016 // Quirk’s Marketing Research Review 111

Inter@ctive Market Research srl

y Codes Indonesia Via Scarlatti 150 Naples, 80127 Kadence International Italy Location: Office building, Freestanding building, Shopping mall Wisma Bakrie 2, 15th Floor Ph. 39-081-22-92-473 Jl. HR Rasuna Said Kav. B2 [email protected] CL - Client Lounge CUL-Computer Usability Lab Jakarta, 12920 www.interactive-mr.com Distance from airport: 6 miles, 20 minutes 1/1 - One-on-One Room PUL-Product Usability Lab Indonesia Ph. 62-21-5794-2133 CL, 1/1, 1/1O, TK, TKO, WC 1/1OR - One-on-One Obs. VC - Videoconferencing [email protected] 14x10 8 Conference Director TK - Test Kitchen WC - Webconferencing www.kadence.com 15x12 6 Conference TKO - Test Kitchen Obs. AU - Auditorium Location: Office building Distance from airport: 21 miles, 45 minutes KIK S.r.l. - Bergamo Via Stezzano 87 Conference - Conference-Style Room 1/1, 1/1O, TK, VC, WC 13x13 11 Multiple via Stezzano 87 Living - Living Room-Style Room 11x15 8 Multiple Bergamo, 24126 Multiple - Both Styles 14x12 7 Multiple Italy Room dimensions, when stated, are shown in feet. 14x14 9 Multiple Ph. 39-035-4592523 or 39-3358242133 [email protected] www.ourkik.com/ Livia Gervasoni, Partner Location: Free standing facility Ireland Distance from airport: 8 miles, 10 minutes AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Hong Kong GRO Fieldwork Ltd. 7.5 x 9 4 Conference 30 Grafton St. 9.5 x 9 4 Multiple Dublin, 00002 13 x 12 4 Multiple (See also China) Ireland Ph. 353-1-671-6000 or 353-8-7234-3610 KIK S.r.l. - Roma Consumer Search Hong Kong Ltd. [email protected] Via Oristano 13 A 5/F, Island Place Tower, 510 King’s Road www.graftonsuite.ie Piazza Lodi (ZONA SAN GIOVANNI) North Point, Kate Gibson, Managing Director Roma, 00182 Hong Kong Focus Group Facility CL, 1/1, 1/1O, TK, WC Italy Ph. 852-2891-6687 26x26 20 Multiple Ph. 39-0354592523 or 39-3358242133 [email protected] 26x26 0 Multiple [email protected] www.csg-worldwide.com 26x26 www.ourkik.com/ Ms. Bel Wong, Livia Gervasoni, Partner Location: Office building Location: Office building Distance from airport: 45 minutes Distance from airport: 18 miles, 40 minutes 2017 1/1 CUL, 1/1, 1/1O, PTL, TK, VC, WC 18x13 12 Conference Italy 13 x 15 Conference 18x14 10 Living Adacta International 10 x 10 Multiple FRC Hong Kong Ltd Corso Vittorio Emanuele, 122 Medi-Pragma S.r.l. 7A Redana Centre Naples, 80121 Via Vincenzo Lamaro, 51 25 Yiu Wa St. Causeway Bay Italy Rome, 00173 Causeway Bay, Ph. 39-081-7613232 Italy Hong Kong [email protected] Ph. 39-06-84-55-51 Ph. 852-2147-0468 www.adactainternational.com [email protected] [email protected] Location: Office building www.medipragma.it www.frchongkong.com CL, 1/1, 1/1O, TK, VC Flaminia Scialpi, Ricky Law, Fieldwork Manager 20x17 5 Conference Location: Office building Location: Office building 13x13 3 Conference Distance from airport: 30 miles, 50 minutes Distance from airport: 45 minutes 1/1, 1/1O, PTL, TK, VC, WC 1/1 ART 13x8 5 Conference 10x10 6 Multiple Via Caminadella 2 Milan, 20123 13x8 5 Conference Italy 19x13 Living Ph. 39-02-72-01-09-89 11x14 7 Living [email protected] Hungary www.art.it Pragma S.r.l. Ferdinando Boschi, Managing Director Via Nomentana 134 InsightLab.hu Market Research Ltd. Location: Office building Rome, 00162 Francia út 54. Distance from airport: 7 miles, 30 minutes Italy Budapest, H-1146 CUL, 1/1, 1/1O, PTL, WC Ph. 39-06-844-881 Hungary 13x20 10 Conference [email protected] Ph. 36-1-269-0394 www.pragma-research.it [email protected] Brerapoint Research Facility Leni Avataneo, Project Manager www.insightlab.hu Viale Elvezia 10 a Location: Office building Eszter Takacs, Senior Researcher Milan, 20154 Distance from airport: 40 minutes Distance from airport: 30 miles, 45 minutes Italy AU, CL, 1/1, 1/1O, TK, VC AU, CL, CUL, 1/1, 1/1O Ph. 39-02-92875821 13x16 5 Living [email protected] PROBE S. R. L. www.brerapoint.com Piazza Enrico Bottini 2 Luca Notari, Managing Director Milan, 20133 Location: Office building Italy India 1/1, 1/1O Ph. 39-02-236-38-66 26x16 10 [email protected] 16x13 6 www.probesrl.it Data Search (P) Limited Location: Free standing facility 187, Santoshpur Avenue Distance from airport: 3 miles, 7 minutes Calcutta, 700 075 Cristal Research and Meeting Facilities CUL, 1/1, 1/1O, PTL, TK, VC, WC India Viale Brianza 8 16x11 8 Conference Ph. 91-33-2416-4434 or 91-33-2416-6891 Milan, [email protected] Italy www.datasearchindia.com Ph. 39-024-549-5960 Testpoint Bologna Hirak Bhattacharya, Sr. Manager Field Operations [email protected] 52 / 2, Via Piero Gobetti Location: Shopping mall www.cristal-rmf.com Bologna, 40129 Distance from airport: 45 minutes Cristina Del Curto, Italy CL, 1/1, 1/1O, TK Location: Office building [email protected] 15x15 4 Conference Distance from airport: 7 miles, 30 minutes www.testpoint.it 16x10 6 Living 1/1, 1/1O, TK, TKO Germana Labate, Fieldwork Manager 18x14 6 Multiple 15x11 8 Living Location: Office building 22x16 10 Multiple Distance from airport: 7 miles, 20 minutes CL, 1/1, 1/1O, PTL, TK, WC Impetus Research Pvt. Ltd. 10.1x16.4 10 Conference A-105, Floor 1, Sector - 19, Dwarka New Delhi, 110 075 India Ph. 91-11-4554-7983 [email protected] www.impetus-research.com Location: Office building Distance from airport: 12 miles, 25 minutes AU, CL, CUL, 1/1, 1/1O, VC, WC

112 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Testpoint Milano EPI Marketing, S.A. de C.V. 61, Via Edmondo De Amicis Republic of Korea G. Gonzalez Camarena 1450-7 Milan, 20123 Santa Fe Italy Mexico City, DIF 01210 ThinkUser Co., Ltd. (Korea) Mexico [email protected] Artizen Blodg., 3rd F, 532 www.testpoint.it Ph. 52-55-1209-6606 or 305-432-4235 (U.S.)

Shinsa-dong, Kangnam-gu Focus Group Facility Germana Labate, Field Manager Foreign agencies [email protected] Seoul, 135-888 www.epimarketing.com Location: Office building Korea, Republic of Distance from airport: 4 miles, 20 minutes Ricardo Escobedo, President Ph. 82-2-546-5471 Location: Office building CL, 1/1, 1/1O, PTL, TK, WC [email protected] 12.5x17 10 Conference Distance from airport: 15 miles, 40 minutes www.thinkuser.com CL, 1/1, 1/1O, TK, VC Matthew Smith, Global Collaboration Manager Testpoint Napoli Location: Free standing facility Estudio Silvia Roca Mexico 122, Corso Vittorio Emanuele Distance from airport: 40 miles, 60 minutes Naples, 80121 Av. Homero 407, Of 1001 y 1002 Chapultepec Morales CL, CUL, 1/1, 1/1O, VC, WC (Polanco) Italy 12x8 15 Multiple [email protected] Mexico DF, 11570- DF 8x8 12 Multiple Mexico www.testpoint.it 19x13 12 Multiple Germana Labate, Fieldwork Manager Ph. 52-55-52-03-09-22 17x13 7 Multiple [email protected] Location: Office building 18x13 7 Multiple Distance from airport: 7 miles, 20 minutes www.estudiosilviaroca.com CL, 1/1, 1/1O, WC Ivan Bautista, Director 14x20.5 12 Conference Location: Free standing facility 15x12 6 Conference CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Latvia 230 10 Multiple Testpoint Roma 346 10 Multiple 243, Via Appia Nuova FACTUM Rome, 00183 Terbatas Str. 53-6 Inter-View Partners Italy Riga, LV-1011 Rio Rhin 22-204 Directory [email protected] Latvia Mexico City, DIF 06500 www.testpoint.it Ph. 371-67-217-554 Mexico Germana Labate, Fieldwork Manager [email protected] Ph. 52-55-5592-0572 Location: Office building www.factum.lv [email protected] Distance from airport: 25 miles, 40 minutes Renars Felcis, Project Manager www.psyma-latina.com CL, 1/1, 1/1O, PTL, TK, WC Location: Office building Carlos Garcia, International Projects Manager 16.1x16.3 8 Conference Distance from airport: 6 miles, 30 minutes Location: Office building CL, CUL, 1/1, 1/1O, WC Distance from airport: 8 miles, 30 minutes 21x14 6 Conference CL, 1/1, 1/1O, TK, VC, WC

Norstat Latvia Ipsos Mexico Japan Zemitana Street 2b Santa Fe 94, Tower A, 7th Floor, Riga, LV-1012 Santa Fe Zedec CarterJMRN KK Latvia Mexico City, 01210 VORT I Nogizaka Bldg. 4F Ph. 00-371-6788-6210 Mexico Roppongi 7-2-29 [email protected] Ph. 52-55-1101-0000 Minato-ku, Tokyo-to, 106-0032 www.norstatgroup.com [email protected] Japan Location: Office building www.ipsos.com Ph. 81-3-6434-0520 Distance from airport: 9 miles, 20 minutes Jacquie Matthews, [email protected] 1/1, 1/1O Location: Office building www.carterjmrn.com 16x19 4 Conference Distance from airport: 10 miles, 35 minutes Jun Nishigawa, CL Location: Office building 20x20 10 Conference Distance from airport: 14 miles, 60 minutes 20x20 10 Conference AU, CUL, 1/1, 1/1O, PTL, TK, VC, WC 10.83x9.32 6 Living Malaysia Latin Field Mexico 9.02x10.17 5 Living World Trade Center 30.77x13.1 20 Conference Basic Insight Sdn. Bhd. Montecito #38, piso 2, oficinas 7 y 8 8.9x10.2 4 Living 17-8, Idaman KL Colonia Nápoles, Mexico City, DIF 03810 8.9x10.2 4 Living 128, Jalan Klang Lama Mexico 22.24x16.2 20 Living Kuala Lumpur, 58000 Ph. 52-155-5502-9200 or 512-828-7171 (US) Malaysia [email protected] Nippon Research Center, Ltd. Ph. 6016-6078362 www.latin-field.com 2-7-1 Nihonbachi honcho, Chuo-ku [email protected] Location: Office building Tokyo, 103-0023 www.basicinsight.my Distance from airport: 10 miles, 25 minutes Japan Emily Chan, Director CL, CUL, PTL, TK, VC, WC Ph. 81-3-6667-3400 Location: Office building 12x20 12 Multiple [email protected] Distance from airport: 34 miles, 43 minutes TK, VC, WC www.nrc.co.jp Pearson, S.A. de C.V. 23x12 8 Conference Location: Office building Homero 223-4to. Piso, Col. Polanco 13x13 8 Living 19x17 15 Conference Mexico, DIF 11560 Mexico Sevenseas Marketing Research, Co., Ltd. Joshua Research Consultants Sdn Bhd Ph. 52-55-5531-5560 or 52-55-5531-5324 Sky Building, 2-11, 501 Sotobori 7-6, 6th Floor, The Boulevard Mid Valley City [email protected] Shinjuku, Tokyo, 162-0845 Lingkaran Syed Putra www.pearson-research.com Japan Kuala Lumpur, 59200 Manuel Barberena, President and CEO Ph. 03-5229-8680 or 03-5229-8682 Malaysia Location: Office building [email protected] Ph. 60-3-2297-7700 Distance from airport: 10 miles, 15 minutes www.ss-mr.com [email protected] CL, CUL, 1/1, 1/1O, TK, VC, WC Yuki Niwa, www.joshuaresearch.com 16x13 10 Conference Location: Office building Alan Tay, Executive Director 16x16 10 Conference Distance from airport: 40 miles, 70 minutes Location: Office building 10x06 5 Living AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC Distance from airport: 50 minutes 1/1, 1/1O 19x16 12 Conference Cynthia Zelinski Qualitative Research 10x11 6 Multiple Paseo de los Laureles 401-35 Bosques de las Lomas Mexico City, DIF 05120 Mexico Mexico Ph. 52-55-5407-4921 czelinski@prodigy.net.mx Amaro&Gleizer Investigación Cualitativa Cynthia Zelinski, Research Coordinator Av. Homero 1933, Floor 11, Los Morales Polanco Location: Free standing facility Mexico City, 11560 Distance from airport: 45 minutes Mexico CL, 1/1, 1/1O, TK, VC, WC Ph. 52-55-5395-9500 18x13 10 Conference [email protected] 17x15 10 Living www.amaroygleizer.com Location: Office building Distance from airport: 12 miles, 90 minutes CL 13x13 9 Conference 13x13 9 Conference www.quirks.com December 2016 // Quirk’s Marketing Research Review 113

y Codes Peru Russian Federation

APOYO Group Analytics - Russia Location: Office building, Freestanding building, Shopping mall Camino Real 390, Torre Cental Piso 11 2/4 Luzhnetskaya Naberezhnaya San Isidro Lima 27 Peru, 00018 Bld 12 CL - Client Lounge CUL-Computer Usability Lab Peru Moscow, 119270 1/1 - One-on-One Room PUL-Product Usability Lab Ph. 51-1-513-3030 Russian Federation [email protected] 1/1OR - One-on-One Obs. VC - Videoconferencing Ph. 7-495-223-0040 www.apoyo.com [email protected] Director TK - Test Kitchen WC - Webconferencing Alfredo Torres, www.analytics.ru TKO - Test Kitchen Obs. AU - Auditorium Location: Office building Sergei Sibirtsev, General Director Distance from airport: 4 miles, 40 minutes Location: Office building Conference - Conference-Style Room CL, 1/1, 1/1O, PTL, TK Distance from airport: 20 miles, 60 minutes 12x09 5 Conference 18x18 10 Conference Living - Living Room-Style Room 12x09 7 Conference Multiple - Both Styles 19x13 14 Conference Bazis Group Room dimensions, when stated, are shown in feet. 14x16 14 Conference R.Luxemburg 22-909 14x12 10 Conference Ekaterinburg, 620075 Russian Federation Ph. 7-343-272-4313 [email protected] Poland www.bazisgroup.com Netherlands Location: Office building Ipsos sp. z o.o. Distance from airport: 30 minutes Calls & More Ambassador Building CL, 1/1, 1/1O, WC Zwarteweg 30 Domaniewska 34A 10x23 8 Multiple AL Leusden, 03833 Warsaw, 02 677 Netherlands Poland WorkLine Research Ph. 31-85-2010000 Ph. 48-22-448-77-00 nab. Obvodnogo Kanala, 119 [email protected] [email protected] Saint-Petersburg, 190013 www.callsandmore.nl Russian Federation

Focus Group Facility www.ipsos.pl Location: Shopping mall Agnieszka Chojnacka, Ph. 7-812-748-24-11 Distance from airport: 35 miles, 45 minutes Location: Office building [email protected] 1/1, 1/1O, TK Distance from airport: 5 miles, 20 minutes www.workline.ru 26x20 14 Multiple CL, 1/1, 1/1O, TK, WC Natalia Georgieva, General Director 23x20 12 Multiple 18x13 10 Conference Location: Office building 15x17 10 Conference Distance from airport: 19 miles, 90 minutes 2017 MVB The Hague 18x17 10 Multiple CL, CUL, 1/1O, PTL, VC, WC Westeinde 12d 17x14 6 Multiple 4x5 10 Multiple The Hague, 2512HD 4x5 10 Multiple Netherlands Ph. 3170-752-1498 [email protected] www.mvbthehague.com/market-research Puerto Rico Singapore Team Vier b.v. Custom Research Center, Inc. 1650 De Diego Ave. Consulting Group - Asia Insight Pte. Ltd. Veenplaats 19 1 King George’s Ave. Amstelveen, 1182 JW San Juan, 00927 Puerto Rico 03-00 Rehau Building Netherlands Singapore, 208557 Ph. 31-20-645-53-55 Ph. 787-764-6877 [email protected] Singapore [email protected] Ph. 65-6735-3788 www.teamvier.nl www.customresearchpr.com Parimal Choudhury, President [email protected] Location: Office building www.asiainsight.com Distance from airport: 3 miles, 8 minutes Location: Free standing facility Distance from airport: 5 miles, 20 minutes Location: Free standing facility CL, 1/1, 1/1O, VC, WC Distance from airport: 11 miles, 16 minutes 32x10 8 Conference AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 12x16 20 Multiple 1/1, 1/1O 12x16 10 Multiple 17x13 15 Conference 14x12 10 Living Gaither International, Inc. Nigeria 703 Jordán St. Joshua Research Consultants Pte Ltd San Juan, PR 00909 1 Commonwealth Lane #08-31/32/33 Webhaptic Intelligence Limited Puerto Rico One Commonwealth Floor 2, Press House Ph. 787-728-5757 Singapore, 149544 27 Acme Road [email protected] Singapore Ikeja, Lagos, www.gaitherinternational.com Ph. 65-6876-7077 Nigeria Sandra Jimenez, COO [email protected] Ph. 234-803-491-5553 Location: Office building www.joshuaresearch.com [email protected] Distance from airport: 7 miles, 15 minutes Alan Tay, Executive Director www.webhaptic.com CL, 1/1, 1/1O, VC, WC Location: Office building Olumuyiwa Oke, CEO 13x10 10 Conference Distance from airport: 25 minutes Location: Office building CUL, 1/1, 1/1O Distance from airport: 4 miles, 10 minutes IBOPE Inteligencia 25x15 8 Living CL, 1/1, PTL, VC, WC Diana Street Lot 19 10x11 4 Living 16x12 5 Conference Cond. Amelia Park Guayabo 10x11 4 Multiple 13x12 5 Living San Juan, 04505 Puerto Rico Kadence International Ph. 787-721-1101 11-01 RB Capital Building [email protected] 22 Malacca St. Norway www.ibope.com Singapore, 48980 Location: Office building Singapore CL, 1/1, 1/1O, TK Ph. 65-6372-8710 Norstat Norway HQ [email protected] Fridtjof Nansens Plass 2 www.kadence.com Oslo, 00160 Location: Office building Norway Distance from airport: 12 miles, 30 minutes Ph. 47-21-300-300 Romania CL, 1/1, 1/1O, WC [email protected] 16x16 10 Conference www.norstatgroup.com MERCURY Research Location: Office building 16, Copilului Distance from airport: 40 miles, 45 minutes Ground Floor, Sector 1 1/1, 1/1O, TK, WC Bucharest, 12178 16x23 5 Conference Romania Slovakia 16x16 4 Conference Ph. 40-21-224-6600 [email protected] NMS Market Research SR www.mercury.ro Dunajska 4 Ingrid Lambru, Marketing Director Bratislava 1, 811 08 Location: Office building Slovakia Distance from airport: 5 miles, 30 minutes Ph. 421-254-412-503 CL, 1/1, WC [email protected] 19x15 15 Conference www.nms.cz/

114 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Fieldwork, S.L. Norstat Sweden Spain Pelayo, 44-4 Gamla Brogatan Barcelona, 08001 Stockholm, 11120 Spain Sweden A Window Ph. 00-46-8-400-213-50 Diputació 237 Ph. 34-934-120-942 [email protected] [email protected]

Floor 2, 1st Office www.norstatgroup.com Focus Group Facility Barcelona, 08007 www.fieldwork.es Location: Office building Location: Office building Spain Distance from airport: 23 miles, 25 minutes Ph. 34-93-459-31-03 12x14 8 Living 16x20 8 Conference CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC [email protected] 20x18 10 Conference www.awindow.info 15x16 7 Multiple Marina Gonzalez, GfK Retail and Technology Espana Location: Office building Calle Luchana 23, 6 Distance from airport: 11 miles, 20 minutes Madrid, 28010 CL, 1/1, 1/1O, WC Spain 21x12 9 Multiple Ph. 34-91-591-99-40 Taiwan 13x10 Living [email protected] www.gfk.com Viewpoint Research BDI Research Nuria Fernandez, 2/F No. 71 Sung Chiang Road Luchana 29, Bajo Centro Derecha Location: Office building Taipei, Madrid, 28010 Taiwan Spain Intercampo-Investigacion y Tecnicas de Campo Ph. 886-22-500-7111 Ph. 34-914-458877 C/Bravo Murillo n 5 [email protected] [email protected] Madrid, 28015 www.vow.com.tw www.bdiresearch.com Spain Location: Office building Rosa Dalet, Manaing Director Ph. 34-91-448-33-12 Distance from airport: 50 miles, 40 minutes Location: Office building [email protected] 1/1, 1/1O, VC Distance from airport: 10 miles, 25 minutes www.intercampo.es 30x15 15 Conference Directory 1/1, 1/1O, PTL, TK, WC Location: Office building 16x10 8 Conference Distance from airport: 6 miles, 40 minutes 10x10 0 Conference 1/1, 1/1O 13x10 5 Living United Kingdom BDI Research Nueva Investigacion Diputacio 180, Planta 4 ABA Market Research Ltd. Barcelona, 08011 Raimundo Fernandez Villaverde, 57, 2D Madrid, 28003 Hart House, 6 London Road Spain St. Albans, Hertfordshire, AL1 1NG Ph. 34-934155228 Spain Ph. 34-91-353-14-90 United Kingdom [email protected] Ph. 44-1727-837322 www.bdiresearch.com [email protected] www.nuevainvestigacion.com [email protected] Rosa Dalet, Managing Director www.abaresearch.co.uk Location: Office building Location: Office building Distance from airport: 15 minutes Distance from airport: 9 miles, 20 minutes all global viewing 1/1, 1/1O, PTL, TK, VC, WC CL, 1/1, 1/1O, TK, VC, WC Victoria House, 64 Paul St. 30x10 12 Conference 20x20 12 Living London, EC2A 4NG 20x13 10 Living 16x13 8 Living United Kingdom 20x10 8 Multiple 7x7 2 Living Ph. 44-20-7920-7780 18x11 5 Multiple 7x7 2 Living [email protected] 12x8 3 Conference www.allglobalviewing.com Kate Grady, Director Castello Veintitres, S.L. Location: Free standing facility Calle Castello 23 Distance from airport: 20 miles, 45 minutes Entreplanta CL, CUL, 1/1, VC, WC Madrid, 28001 19x13 15 Multiple Spain SO22 20x17 20 Multiple Ph. 34-91-435-99-85 C/ Claudio Coello 22, 1ºA 22x14 15 Multiple [email protected] Madrid, 28001 www.salascastello23.com Spain Armadillo Studio Inma Rodriguez, Project Manager Ph. 34-912-191-375 STRC House, 87 Wembley Hill Road Location: Office building [email protected] Wembley, HA9 8BU Distance from airport: 8 miles www.so22.com/ United Kingdom CUL, TK Claudia Mejía, Facility Manager Ph. 44-20-8782-1715 Location: Office building [email protected] Estudio Silvia Roca Barcelona Distance from airport: 15 miles, 15 minutes www.armadillo-studio.co.uk Carrer d’Enric Granados, 86-88, 1º AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Vernon Osborne, Studio Manager Barcelona, 08008 24m x 24m 14 Conference CL, TK Spain 14m x 14m 16 Conference 19 x 15 10 Multiple Ph. 52-55-52-03-09-22 55m x 55m 30 Conference 18 x 8 10 Multiple [email protected] 10m x 10m Conference www.estudiosilviaroca.com 12m x 12m Conference Aspect Viewing Facilities - Cheshire Ivan Bautista, Director Bank House, 147 Buxton Road, Location: Free standing facility Premier viewing facility in Spain. Five state-of-the-art Stockport, Cheshire, SK2 6EQ Distance from airport: 10 miles, 15 minutes custom-designed studios to create the right workspace United Kingdom CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC for clients, moderators and respondents. SO22 encourages Ph. 44-161-482-2500 200 12 Multiple creative thought and discussion in a relaxed, comfortable [email protected] 180 8 Multiple and efficient environment. Customer-focused approach to www.aspectviewingfacilities.com 320 8 Multiple develop bespoke market research solutions, qual and quant. Diane Morgan, Facilities Director 2730 Multiple Dedicated, skilled, bilingual team. Privacy and confiden- Location: Free standing facility tiality assured. Our attention to detail and outstanding Distance from airport: 5 miles, 20 minutes Estudio Silvia Roca Madrid customer service makes your research experience more pro- CL, 1/1, 1/1O, WC G0YA, 83 6 DCHA ductive and enjoyable. SO22 offers hospitality, support and 19x16 10 Multiple Madrid, 28001 technology. Give us a call! 21x16 20 Multiple Spain 16x18 12 Multiple Ph. 34-914-324-493 19x15 8 Multiple [email protected] Sweden www.estudiosilviaroca.com Aspect Viewing Facilities - Manchester Ivan Bautista, International Director 3 Canal St. Location: Office building Nordic Viewpoint The Village Distance from airport: 8 miles, 15 minutes J A Wettergrens Gata 5 Manchester, M1 3HE CL, 1/1, 1/1O, PTL, TK, VC, WC Västra Frölunda (Gothenburg), 42130 United Kingdom 30x18 15 Multiple Sweden Ph. 44-161-242-7858 31x19 13 Multiple Ph. 46-31-7872599 [email protected] 24x15 6 Multiple [email protected] www.aspectviewingfacilities.com 24x16 7 Multiple www.nordic-viewpoint.com/ Deborah Morgan, Facilities Manager 24x17 7 Multiple Ben Lepez, Managing Director CL, 1/1 24x15 Conference Location: Office building Distance from airport: 20 miles, 30 minutes 19 x 15 15 Multiple CL, 1/1, 1/1O, PTL, VC, WC 21 x 16 15 Living 23.1x14.9 10 Conference 18 x 16 15 Multiple 23.1x14.9 12 Conference

www.quirks.com December 2016 // Quirk’s Marketing Research Review 115

The Front Room - Central London

y Codes 359 City Road London, EC1V 1LR United Kingdom Ph. 44-20-7837-7700 or 44-20-7833 2880 Location: Office building, Freestanding building, Shopping mall [email protected] www.thefrontroom.uk.com M3 Global Research and Studios (London) CL - Client Lounge CUL-Computer Usability Lab Christine Edwards, Galena House, 8-30 Galena Road 1/1 - One-on-One Room PUL-Product Usability Lab Location: Office building London, W6 0LT 1/1OR - One-on-One Obs. VC - Videoconferencing CL United Kingdom

Director TK - Test Kitchen WC - Webconferencing 16x12 20 Conference Ph. 44-20-8741-6200 TKO - Test Kitchen Obs. AU - Auditorium [email protected] Home Sweet Home www.m3researchstudios.com/ 41-42 Eastcastle St. Caroline Bates, Director, Business Development Conference - Conference-Style Room London, W1W 8DU Location: Office building Living - Living Room-Style Room United Kingdom Distance from airport: 12 miles, 30 minutes Multiple - Both Styles Ph. 44-207-436-8033 CL, CUL, 1/1, 1/1O, PTL, VC, WC Room dimensions, when stated, are shown in feet. [email protected] 20x26 8 Multiple www.homesweethomestudios.com/ 12x13 10 Multiple Lisa McDonald, Studio Manager 8x10 Conference Location: Office building 20x16 15 Multiple CL, WC Attitudes 18x24 Living M3 Global Research Studios London is the ideal viewing 7 East Park 14x16 14 Conference facility for all your market research focus group and studio Crawley, West Sussex, RH10 6AN 15x15 Living needs, conveniently located in Hammersmith. Our facility United Kingdom 11x10 9 Multiple offers 3 impeccably-designed focus group suites. Easily Ph. 44-1293-601900 accessible to clients and respondents travelling from all [email protected] InnerVisions areas by road, tube or air (Heathrow Airport). We provide www.attitudesviewing.co.uk Concept House experienced moderators, translators and respondent recruit- Pauline Pickles, Studio Manager Sandbeck Way, Wetherby ment services. Our modern and spacious facility in West Distance from airport: 10 minutes West Yorkshire, LS22 7DN London provides the ideal qualitative group experience, and CL, TK United Kingdom our professional and client-focused studio team will surpass your expectations. Focus Group Facility 12 x 15 10 Multiple Ph. 44-1937-543690 12 x 14 10 Multiple [email protected] www.swift-research.co.uk The Observatory Studios Cicero Research Julia Wilson, 45/46 Poland St. 1-2 Lower James St. London, W1F 7NA London, W1F 9EG i-view LONDON United Kingdom United Kingdom Wellington House Ph. 44-207-437-2823 2017 Ph. 44-20-7665-9530 125-130 Strand [email protected] [email protected] London, WC2R OAP www.theobservatorystudios.com www.cicero-group.com United Kingdom Michelle Sivyer, Marketing Manager Ph. 44-203-004-6890 or 44-203-004-6900 16x16 10 Multiple The Conservatory [email protected] 16x16 10 Multiple 42, Calthorpe Road www.i-viewlondon.com Edgbaston, Birmingham, B15 1TS Sam Grey, Studio Manager Perspective Research Services United Kingdom Location: Office building Kingsbourne House Ph. 44-121-456-1188 Distance from airport: 25 miles, 45 minutes 229/231 High Holborn [email protected] AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC London, WC1V 7DA www.theconservatorystudio.com 11.8 x 19.4 7 Conference United Kingdom Amanda Fairfax, Studio Manager 13.5 x 21.3 20 Conference Ph. 44-20-7490-5944 Location: Free standing facility 14.8 x 18.7 20 Conference [email protected] Distance from airport: 8 miles, 25 minutes 15.1 x 16.4 15 Conference www.perspectivemr.co.uk CL, 1/1, 1/1O, WC 15.1 x 20.3 15 Conference 1/1, 1/1O, WC 18x14 12 Multiple 7x16 20 Conference 17x16 8 Multiple Kadence International 16x10 Multiple 10 Valentine Place Pioneer Suite London, SE1 8QH 3 Canal St. Crown House United Kingdom The Village Manchester Road, Wilmslow Ph. +44-(0)20-7620-8393 Manchester, M1 3HE Cheshire, SK9 1BH [email protected] United Kingdom United Kingdom www.kadence.com Ph. 1-61-242-7859 Ph. 44-1625-543710 Location: Office building [email protected] [email protected] Distance from airport: 18 miles, 60 minutes www.pioneersuite.com www.4discussion.info CL, 1/1, 1/1O, WC Deborah Morgan, Sarah Raeburn, 25x15 8 Conference Location: Office building Location: Office building Distance from airport: 5 miles, 20 minutes Distance from airport: 5 minutes Leeds Roundhay Research Centre CUL, 1/1, PTL, TK, WC CL, CUL, 1/1, 1/1O, PTL, VC, WC Roche House 31x31 Multiple 452 Street Lane, Moortown Croydon Focus Leeds, LS17 6RB Pi-Space 8-10 Crown Hill, Church Street United Kingdom Custard Factory - Zellig, Gibb Street Croydon, Surrey, CR0 1RZ Ph. 44-113-266-5440 Birmingham, B9 4AA United Kingdom [email protected] United Kingdom Ph. 44-20-8668-6168 www.roundhay-research.com Ph. 44-07795-311190 [email protected] Location: Free standing facility [email protected] www.croydonfocus.co.uk Distance from airport: 5 miles, 20 minutes www.pi-space.co.uk Location: Office building CL, 1/1, 1/1O, TK, VC, WC Mary Bowen, Distance from airport: 20 miles, 25 minutes 18x14 9 Multiple Location: Shopping mall CL, 1/1, 1/1O, TK 16x13 10 Multiple Distance from airport: 11 miles, 20 minutes 34x13 12 Conference CL, 1/1, 1/1O, PTL, TK, VC, WC 12x10 12 Conference The Look Inn 25x25 20 Multiple 16x13 9 Conference Cippenham Lodge, Cippenham Lane 14x18 10 Multiple Cippenham 16x15 8 Multiple Flavour Research Limited Slough, Berkshire, SL1 5AN 58a Highgate High St. United Kingdom Plus Four Market Research Limited Highgate Ph. 44-1753-694100 Brook House, 35a South Park Road London, N6 5HX [email protected] Wimbledon United Kingdom www.thelookinn.co.uk London, SW19 8RR Ph. 44-20-8341-3200 Carol Thompson, General Manager United Kingdom [email protected] Location: Free standing facility Ph. 44-20-8254-4444 www.flavour-research.co.uk Distance from airport: 12 miles, 20 minutes [email protected] CL, CUL, 1/1, 1/1O, PTL, VC www.plus4.co.uk 18x18 10 Multiple Peter Allan, Managing Director 18x19 10 Multiple 18x13 10 Multiple

116 Quirk’s Marketing Research Review // December 2016 www.quirks.com 2017 Scott Porter Research & Marketing Rosco Research 31 Bernard St. 4 Katherine Mews, Godstone Road Leith, Edinburgh, EH6 6SH Whyteleafe, Surrey, CR3 0HJ United Kingdom United Kingdom Ph. 44-131-553-1927 Ph. 44-20-8668-6168 [email protected] [email protected] www.scottporter.co.uk www.roscoresearch.co.uk Focus Group Facility Andrew Longley, Managing Director QED Studios Location: Office building 2A Frederick Road Distance from airport: 20 miles, 25 minutes Selly Oak 1/1, 1/1O, PTL, TK Birmingham, B29 6PB United Kingdom Sensory Dimensions Ph. 44-121-471-3434 Southglade Business Park, Cowlairs [email protected] Hucknall Road www.qedstudios.com Nottingham, NG5 9RA Lisa Wootton, United Kingdom Ph. 44-115-975-8720 The Qualitative Lab - London [email protected] Brook House, 35a South Park Road www.sensorydimensions.com 35a South Park Road Tracey Hollowood, Wimbledon, London, SW19 8RR Location: Office building United Kingdom Distance from airport: 30 miles, 50 minutes Ph. 44-020-8254-4444 1/1, 1/1O, PTL, TK [email protected] 21x21 8 Multiple www.plus4.co.uk/the-qualitative-lab Peter Allan, Managing Director Sensory Dimensions/Sensory Visions Location: Free standing facility The Science & Technology Centre Distance from airport: 45 minutes Earley Gate, Whiteknights Road Directory 1/1, 1/1O, WC Reading, RG6 6BZ 18x12 8 Multiple United Kingdom 12x6 3 Living Ph. 44-118-935-7000 or 44-118-935-7357 [email protected] www.sensorydimensions.com Jo Sheldrake, Location: Office building Distance from airport: 30 miles, 25 minutes CL, 1/1, 1/1O, PTL, TK 12x20 8 Conference The Research House 124 Wigmore St. 60 Watt Research London, W1U 3RY 4 W. Maitland St. United Kingdom Edinburgh, EH12 5DS Ph. 44-20-7935-4979 United Kingdom [email protected] Ph. 44-131-513 9160 or 44-131-625-8254 www.schlesingerassociates.com/ [email protected] Laura Haxton-Wilde, Managing Director www.60wattresearch.co.uk Location: Free standing facility Peter Mill, Distance from airport: 15 miles, 40 minutes Location: Office building CUL, 1/1, 1/1O, PTL, VC, WC Distance from airport: 7 miles, 20 minutes 25x20 14 Conference 1/1, 1/1O 25x20 14 Multiple 20x15 8 Living 15x20 20 Multiple 15x15 14 Multiple Summit Studios 15x25 10 Living 2-4 Spring Bridge Mews, Spring Bridge Road Ealing Ideally situated in central London, our high-specification London, W5 2AB facilities and unrivaled client service have led us to be United Kingdom repeatedly rated among the best viewing facilities in the Ph. 44-20-8840-2200 world, including ‘Best Viewing Facility’ at the MRS Awards [email protected] 2016. As a Schlesinger Associates company, we pro- www.summitstudios.co.uk vide recruitment and full project management to the U.K., Danielle Francis, Owner Europe and the rest of the world. Qualitative services: focus Location: Free standing facility groups; in-depth interviews; online communities, webcam Distance from airport: 6 miles, 15 minutes focus groups; tele-depth interviews; ethnographic research; AU, CL, 1/1, 1/1O, TK, VC, WC usability; eye tracking. New: HD recording and 306° HD 17x15 10 Living recording. 17x15 10 Multiple (See advertisement on inside front cover) 26x13 20 Conference

Talkback Viewing Studios Ltd. Ground Floor Humber House, 132a Queens Road E. Beeston, Nottingham, NG9 2FD United Kingdom The Research House, Wimbledon Ph. 44-115-925-5566 Ridgway Mews, 18-20 Ridgway [email protected] Wimbledon Village www.talkbackstudio.co.uk London, SW19 4QN Location: Office building United Kingdom Distance from airport: 10 miles, 20 minutes Ph. 44-20-8971-1250 CL, CUL, 1/1, TK [email protected] 15x14 12 Multiple www.research-housesw.co.uk 12x10 10 Multiple Laura Haxton-Wilde, Managing Director Location: Free standing facility Distance from airport: 16 miles, 35 minutes CUL, 1/1, 1/1O, TK, VC, WC 22x22 9 Living 18x18 9 Living 18x18 12 Multiple

Situated in the ideal catchment area of Wimbledon Village in the attractive southwest suburbs of London. As a Schlesinger Associates company, we provide recruitment services and full project management to the U.K., Europe and the rest of the world. Qualitative: Webcam focus groups; in-depth interviews; virtual focus groups; tele-depth interviews; ethnographic research; online communities, usability; eye tracking. Market sectors: medical; consumer; business- to-business; IT. (See advertisement on inside front cover)

www.quirks.com December 2016 // Quirk’s Marketing Research Review 117

User Vision Focus

y Codes 55 N. Castle St. Edinburgh, EH2 3QA United Kingdom Ph. 44-131-225-0850 Location: Office building, Freestanding building, Shopping mall [email protected] www.uservisionfocus.co.uk Wyoming Studios Watford UK CL - Client Lounge CUL-Computer Usability Lab Susan Brannan, Office Manager Windsor House 1/1 - One-on-One Room PUL-Product Usability Lab Location: Office building 204 Lower High Street 1/1OR - One-on-One Obs. VC - Videoconferencing Distance from airport: 7 miles, 20 minutes Watford, Hertsfordshire, WD17 2EH

Director TK - Test Kitchen WC - Webconferencing CL, CUL, 1/1, 1/1O, PTL, WC United Kingdom TKO - Test Kitchen Obs. AU - Auditorium 21x15 14 Conference Ph. 44-1923-230616 10x12 10 Multiple [email protected] 10x12 8 Multiple www.wyoming.co.uk Conference - Conference-Style Room 12x9 5 Living Lucy Bolingbroke, Manager Living - Living Room-Style Room Location: Office building Multiple - Both Styles Wardle McLean Strategic Distance from airport: 15 miles, 20 minutes Room dimensions, when stated, are shown in feet. 7 Maidstone Buildings Mews CUL, WC 72-76 Borough High St. 20x18 16 Multiple London, SE1 1GD 20x16 16 Multiple United Kingdom 19x19 16 Conference Ph. 44-20-7234-9340 19x19 16 Multiple The Talking Shop [email protected] 10x10 3 Conference 87-89 Chapel St. www.wardlemclean.co.uk Manchester, M3 5DF 16x9 10 Multiple Two studios in northwest London suburban location, acces- United Kingdom sible by road or train 30 minutes from Heathrow Airport and Ph. 44-161-834-3396 West 2 View central London. Close to large mall and retail areas. We offer [email protected] 1 Craven Hill you unrivalled service support provided by a dedicated team, www.thetalkingshop.co.uk London, W2 3EN trained in business hospitality, with excellent catering to Katherine Thomas-Wilson, Joint Managing Director United Kingdom suit your individual needs. Services include; FocusVision Location: Free standing facility Ph. 44-2072-629-646 Webstreaming, Web usability equipment; high-speed wire- Distance from airport: 12 miles, 30 minutes [email protected] less Internet connection; Web usability equipment; digital recording and office facilities. Focus Group Facility CUL, 1/1, 1/1O, WC www.west2view.com 25x13 15 Multiple Maureen Heron, Facilities Manager 16x13 10 Multiple 16x16 10 Multiple 13x8 7 Living Venezuela WUP Studios Taylor McKenzie Research & Marketing Ltd Unit 15 Lansdowne Court, Bumpers Farm ESTIME Marketing Research 107 Douglas St. Chippenham, Wiltshire, SN14 6RZ 2017 Centro Profesional La Urbina, Piso 10 Glasgow, G2 4EZ United Kingdom Calle 3A United Kingdom Ph. 44-1249-450-960 La Urbina, Caracas, 01073 Ph. 44-141-221-8030 [email protected] Venezuela [email protected] www.wupstudios.co.uk Ph. 58-212-241-2605 or 954-607-7977 (US) www.taylormckenzieuk.com Jenny Kelly, Studio Manager [email protected] Marie Taylor, Managing Director 16x16 15 Multiple www.estimesa.com 42 x 28 20 Multiple 16x12 10 Multiple Walter Mucchiut, Executive Director 36 x 23 10 Multiple 14x9 10 Multiple Location: Office building 36 x 20 10 Multiple 8x6 5 Multiple Distance from airport: 14 miles, 38 minutes AU, 1/1, 1/1O, TK, VC, WC The Treehouse 14x10 5 Conference 24-28 Bloomsbury Way 18x18 12 Conference London, WC1A 2PX 10x10 0 Conference United Kingdom 10x9 0 Conference Ph. 44-20-7243-2229 [email protected] StatMark Group, S.A. www.thetreehouse.org Wyoming Studios London UK 72 Margaret St. Business Multicenter East, Libertador Jessie Cronheim, Studio Manager Nucleo A., Office 123A , Piso 12, Av Libertador Location: Free standing facility London, W1W 8ST United Kingdom Chacao, Caracas Miranda, 01060 Distance from airport: 8 miles, 30 minutes Venezuela CL, 1/1, 1/1O, TK, VC, WC Ph. 44-207-436-7000 [email protected] Ph. 58-212-918-2100 17x17 14 Multiple [email protected] 17x17 14 Multiple www.wyoming.co.uk Lucy Bolingbroke, Studio Director www.statmarkgroup.com Location: Office building Location: Office building 2CV Research Distance from airport: 14 miles, 30 minutes Distance from airport: 30 miles, 45 minutes 12 Flitcroft St. CL, CUL, 1/1, 1/1O, WC VC London, WC2H 8DL 26x19 16 Multiple 17x11 5 Conference United Kingdom 19x19 16 Multiple Ph. 44-20-7655-9900 20x18 16 Multiple [email protected] 20x16 16 Multiple www.2cv.co.uk 19x19 16 Conference Vietnam Jessie Granger, Organisational Dev Coordinator 19x19 16 Multiple Location: Free standing facility 10x10 3 Conference Kadence International User Viewing | People for Research 4th Floor, HMC Tower Four studios a three-minute walk from Oxford Circus in 193 Dinh Tien Hoang St., District 1 QC30, Queen Charlotte Street London’s West End. Wyoming studios wants to welcome you Suite 302 Ho Chi Minh City, time and time again. To do that we will give you the best Vietnam Bristol, BS1 4HJ service in the industry, the biggest and most comfortable United Kingdom Ph. 84-8730-500-87 studios and viewing rooms, the latest in technical support, [email protected] Ph. 44-117-921-0008 the most delicious food and drink and total peace of mind. [email protected] www.kadence.com Always. Services include FocusVision, plasma playback of Location: Office building www.userviewing.co.uk/ DVD and PC; Web usability equipment; high-speed wire- Paul Gooding, Founder and CEO Distance from airport: 4 miles, 20 minutes less Internet connection; High definition digital recording, 1/1, 1/1O, TK, WC Location: Office building screen-in-screen recording and office facilities. Distance from airport: 8 miles, 22 minutes 13x13 16 Living CL, 1/1, 1/1O, PTL, VC, WC 13x11 14 Multiple 12x14 8 Multiple 12x9 14 Multiple Kadence International 6th Floor, Han Viet Tower 203 Minh Khai Street Hai Ba Trung District, Hanoi, Vietnam Ph. 84-8730-500 87 [email protected] www.kadence.com Location: Office building Distance from airport: 29 miles, 60 minutes 1/1, 1/1O, TK, WC 13x11 12 Living 11x10 10 Multiple

118 Quirk’s Marketing Research Review // December 2016 www.quirks.com

MARKETING RESEARCH

€ Moderating to the Max A Full-Tilt Guide to Creative, Insightful Focus Groups and Depth Interviews Jean Bystedt, Siri Lynn, and Deborah Potts, Ph.D. 978-0-9830436-2-1; paperback, list price $34.95

Qualitative Tips, Tricks, and Trends ‹ What Every Researcher Should Know Mary Kathryn Malone 978-0-981869-9-9; paperback, list price $24.95

€ Refocusing Focus Groups A Practical Guide Robert J. Morais 978-0-9819869-7-5; paperback, list price $19.95

Custom Surveys Within Your Budget ‹ Maximizing Profits Through Effective Online Research Design Brian Cooper and Maria Philips 978-0-9819869-3-7; paperback, list price $34.95

€ Customer Worthy How and Why Everyone in Your Organization Must Think Like a Customer Michael R. Hoffman 978-0-9819869-1-3; paperback, list price $49.95

Stir It Up! ‹ Recipes for Robust Insights & Red Hot Ideas Laurie Tema-Lyn 978-0-9830436-3-8; paperback, list price $24.95

€ The Art of Strategic Listening Finding Market Intelligence through Blogs and Other Social Media Robert Berkman 978-0-9786602-7-7; paperback, list price $39.95 Also available in an interactive download edition

Practical Books for Smart Professionals ORDER DIRECT AND SAVE FREE SHIPPING with your PMP order, Paramount Market Publishing, Inc. no minimum purchase! 950 Danby Rd., Ithaca, NY 14850 Go to paramountbooks.com and www.paramountbooks.com use promo code QMRR12 toll-free: 888-787-8100

INDEX OF ADVERTISERS This issue of Quirk’s is made possible by our valued advertisers. Their ongoing support – along with that of the other companies and organizations that market themselves on our Web site, e-newsletter and related outlets – helps us bring you Quirk’s and all of its associated resources. When you contact the organizations listed below, let them know you saw their ad in Quirk’s!

Affordable Samples, Inc...... p. 32 Focus Groups of Cleveland ...... p. 94 Precision Opinion ...... p. 7 800-784-8016 | www.affordablesamples.com 216-901-8075 | www.focusgroupsofcleveland.com 702-483-4000 | www.precisionopinion.com

ATP Canada Software & Services Ltd...... p. 23 Focus Pointe Global ...... p. 3 The Quirk’s Event ...... pp. 55-60 905-889-8742 | www.rosetta-intl.com 888-873-6287 | www.focuspointeglobal.com 651-379-6200 | www.TheQuirksEvent.com

Baltimore Research ...... p. 11 Focuscope, Inc...... p. 79 Red Pill Analytics ...... p. 45 410-583-9991 | www.baltimoreresearch.com 708-386-5086 | www.focuscope.com 888-944-9529 | www.redpillanalytics.com

Branded Research, Inc...... p. 13 I/H/R Research Group ...... p. 29 Research Now ...... p. 31 310-740-5318 | www.brinc.co 800-254-0076 | www.ihr-research.com 888-203-6245 | www.researchnow.com

Burke Institute ...... p. 5 M/A/R/C Research ...... p. 15 Restaurant Research Associates ...... p. 37 800-543-8635 | www.BurkeInstitute.com 800-884-MARC | www.marcresearch.com 714-368-1890 | www.RestaurantResearchAssociates.com

C&C Market Research, Inc...... Inside Back Cover Marketing Research Education Foundation . . p. 35 RIVA Training Institute ...... p. 24 479-785-5637 | www.ccmarketresearch.com 903-484-MREF | www.MRGivesBack.org 301-770-6456 | www.RIVAinc.com

Clear Seas Research ...... pp. 8-9 Metric Studios LLC ...... p. 38 Schlesinger Associates, Inc. . . . . Inside Front Cover 248-786-1683 | www.clearseasresearch.com 808-721-7530 | www.metricstudios.com 866-549-3500 | www.SchlesingerAssociates.com

Consumer Opinion Services, Inc...... p. 103 Michigan State University ...... p. 43 Scientiﬁ c Telephone Samples ...... p. 47 206-241-6050 | www.consumeropinionservices.com 517-432-6389 | www.broad.msu.edu/msmr 800-944-4STS | www.stssamples.com

D’Well Research ...... p. 54 Murray Hill National ...... p. 53 Telepoll Market Research ...... p. 39 372-57231801 | www.dowellindia.com 972-707-7645 | http://murrayhillnational.com 416-977-0608 | www.telepoll.net

Esearch.com, Inc...... p. 33 Nation of Numbers ...... p. 119 Trotta Associates ...... p. 67 310-265-4608 | www.esearch.com 651-379-6200 | www.nationofnumbers.com 310-306-6866 | www.trotta.net

Field Agent, Inc...... p. 25 Paramount Market Publishing, Inc...... p. 120 479-236-4262 | http://ﬁ eldagent.net 607-275-8100 | www.paramountbooks.com

Fieldwork Network ...... pp. 28, 41, Back Cover Plaza Research ...... p. 91 800-TO-FIELD | www.ﬁ eldwork.com 800-654-8002 | www.plazaresearch.com

Quirk’s Marketing Research Review, (ISSN 08937451) is mailed monthly by Quirk Enterprises Inc., 4662 Slater Road, Eagan, MN 55122. Mailing address: P.O. Box 22268, St. Paul, MN 55122. Tel.: 651- 379-6200; Fax: 651-379-6205; E-mail: [email protected]; Web address: www.quirks.com. Periodicals postage paid at St. Paul, MN and additional mailing offices.

Subscription Information: U.S. annual rate (12 issues) $70; Canada and Mexico rate $120 (U.S. funds); international rate $120 (U.S. funds). U.S. single-copy price $10. Change of address notices should be sent promptly; provide old mailing label as well as new address; include ZIP code or postal code. Allow 4-6 weeks for change.

POSTMASTER: Please send change of address to Quirk’s Marketing Research Review, P.O. Box 22268, St. Paul, MN 55122.

Quirk’s Marketing Research Review is not responsible for claims made in advertisements. www.quirks.com December 2016 // Quirk’s Marketing Research Review 121 ••• Conversations with BEFORE YOU GO corporate researchers 10 minutes with... Andy Whittaker Director of Market Insights, WeddingWire

You have worked within a variety of industries (tech, tourism, nonproﬁ ts, etc.). Is there one market segment that you found more open to participating in the research process than others? I have found that most people like to give their opinion. But participants are more heavily invested in sharing what’s on their mind when the research topic is close to their heart – like weddings or travel – or close to their wallet – basically anything

related to finances. You might be surprised by the latter but once some rapport is r e developed, customers are often willing to provide very detailed information about k

a t their spending and saving habits because finances are so important to them. t i h

W y What is the biggest challenge you’ve faced when joining a company as its d n ﬁ rst market researcher? A Determining the right benchmarks – and quickly. I’ve built insights roles in four different organizations, and every organization has required a slightly different approach. But in general, brand and product owners want to show the impact of campaigns and product enhancements on what consumers think. That means you have to gather the right metrics prior to any significant launch and have them tracked properly over time. “In general, brand and Could you describe a time, in detail, where you successfully combined product owners want traditional research methods with behavioral data at WeddingWire? Our WedInsights series provides wedding professionals with key industry data to show the impact of about couples planning their wedding and wedding pros themselves. One of our initial reports was on the customer journey, where we combined survey data about the planning perceptions, stress-levels and factors considered by brides and campaigns and product grooms before contacting a vendor and actual data about when couples contact each category of vendor on WeddingWire. That’s where I’ve seen the combination enhancements on what of data to be so valuable, combining respondent recall, emotions and perceptions – items that could only be gathered through self-report – with real on-site consumers think. That behavior to tell an overall story of what’s happening.

means you have to gather Are there any types of insights or data that you haven’t found an effective way of gathering? the right metrics prior to I would love to see more easily accessible, off-the-shelf quant tools – choice-based ex- ercises and conjoint. Today, doing one of these projects requires a significant invest- any significant launch and ment through outsourcing and/or purchasing software. Some of the simple solutions on the market lack the depth of analysis and simulators that are truly needed.

have them tracked properly What new methodology do you see yourself leveraging in the next year? First, more mobile data collection. As consumers are spending more time on over time.” smartphone and tablet devices, we want to be there gathering more data. Additionally, I think there is going to be a return to some focus on traditional qual methods. While the rise of big data has created many opportunities to Read the full interview at quirks.com/ articles/2016/20161222.aspx. gather micro-behavior online, qual is still extremely effective in understanding the “why” behind key actions.

122 Quirk’s Marketing Research Review // December 2016 www.quirks.com WITH 47 DATA COLLECTION LOCATIONS ACROSS NORTH AMERICA We’VE GoT YOU COVERED!

• Eyetracking • Project Management • Qualitative Research • Programming • Quantitative Research • Over 100 mobile interviewing devices • On-site Interviews • 47 data collection locations nationwide • Hispanic Interviewing • Panel Augmentation

CONTACT INFO: [email protected] | 877-530-9688 | 479-785-5637 | WWW.CCMARKETRESEARCH.COM kissable.

Inside even the homeliest research project, something beautiful waits to emerge: the truth. But drawing it out takes a special touch—top recruiting, world-class facilities, attentive service, welcoming ambience. We call it the fieldworkkiss. And while it’s definitely science, it can work wonders. Field your next study with us, and see for yourself.

www.fieldwork.com Atlanta • Boston • Chicago-Downtown • Chicago-Flex • Chicago-O’hare Chicago-Schaumburg • Dallas • Denver • Fort Lee, NJ • LA-Orange County Minneapolis • Phoenix • San Francisco • Seattle-Downtown • Seattle-Kirkland • Anywhere NATIONAL RECRUITING • GLOBAL FIELD MANAGEMENT • ONLINE RESEARCH