Corporate Social Responsibility Report 2016-2017 Corporate Social Responsibility Report 2016-2017
Total Page：16
File Type：pdf, Size：1020Kb
Corporate Social Responsibility Report 2016-2017 Corporate Social Responsibility Report 2016-2017 CONTENTS Corporate Social Responsibility Report 2016-2017 04 real madrid c.f. CORPORATE SOCIAL 13 RESPONSIBILITY AT REAL MADRID FULFILLMENT OF 18 COMMITMENTS IN 2016-17 1. REAL MADRID C.F. 1.1 INSTITUTIONAL PROFILE 1902 and whose first foundation excellence both on and off the 1.1.3 VALUES overriding desire to maintain resources into the youth teams charter is dated 18 April of field of play, contribute towards relations with other clubs based of all its sporting disciplines and Real Madrid Football Club is a the same year, has full legal fulfilling the expectations of its WILL TO WIN on fraternity and solidarity and to nurturing not only the sporting sporting entity whose objective capacity in accordance with the members and followers. collaborate with them and with development of its youth players, and purpose is primarily that of legislation currently in effect and Real Madrid’s main objective the Spanish and international but also their social, ethical and dedicating its activity and assets is registered with the Spanish is to strive, to the best of sports authorities on an on- civic education. to the promotion of football in Football Federation, as well as 1.1.2 VISION its abilities, to win all of the going basis. all its different categories and with those federations required competitions it enters while SOCIAL age groups and, generally, for the different sports in which A leading football and showing its commitment, its EXCELLENCE RESPONSIBILITY the practice of all the sports the club competes throughout basketball club which, by way belief in hard work and its loyalty AND QUALITY specified by its governing bodies. any given season. of its sporting triumphs, fulfills to its supporters at all times. Real Madrid is aware of the Likewise, as a complementary the hopes and expectations Real Madrid aspires to have the high social repercussion of its activity, it may promote the of all of its followers in Spain SPORTSMANSHIP best Spanish and foreign players activities. It therefore dedicates all development of the physical, 1.1.1 MISSION and abroad, sustains its within its ranks, to imbue them the resources within its power to 4 moral and intellectual culture of significant historical legacy, Real Madrid is a worthy and fair with the values to which the club complying with the very highest 5 .F. its affiliates by facilitating social To be an open and multicultural manages its assets rigorously opponent on the field of play, aspires, and to repay the support standards of good corporate C relations and a spirit of unity club that is both appreciated and and transparently to the upon which it competes with of its fans with a sporting project governance and the promotion 2016-2017 amongst them. respected throughout the world benefit of its members and goodwill and respect towards all based on quality, discipline and of the best sporting values, to for its sporting successes and acts in accordance with rival teams and their respective sacrifice for the common cause. strengthening its relations with REAL MADRID Real Madrid Football Club, supporters. Away from the REAL MADRID for the values it disseminates social responsibility and good With respect to the management its members, former players, which was founded in March which, based on the search for corporate governance criteria. field of play it is Real Madrid’s of its activities, the club adheres fan clubs and supporters, EPORT EPORT R to the principles of good and to the development and IBILITY governance and transparency implementation of solidarity S and strives for excellence at all projects in favor of the needy PON S E R times. both within Spain and beyond IAL C its borders. TEAM PHILOSOPHY ECONOMIC CORPORATE SO CORPORATE All those who form part of Real RESPONSIBILITY Madrid, be they sportspeople or other professionals, make a Real Madrid is aware that it commitment to working as part manages tangible and intangible of a team and to give the best assets of exceptional value they have to offer for the good and importance, and it is for of the whole without putting this reason that it pledges to their personal or professional administer them responsibly, aspirations first. transparently, efficiently and honestly in benefit of its TRAINING members. Real Madrid constantly devotes a great deal of effort to discovering and instilling new sporting The 12 Real Madrid C.F. European Cups at the Bernabéu Tour. values. This involves channeling the necessary attention and 1.1.4 REAL MADRID FOUNDATION promotion of sport as a whole, and leisure, and all with official 1.2 SUSTAINABILITY It is for this reason that management process that the development of values university qualifications. This AT REAL MADRID sustainability with respect enables the indefinite continuity The Real Madrid Foundation is through sports education, makes Real Madrid the first club to all of its decision-taking of its activities, in minimizing the instrument via which Real social projects, international of its kind anywhere in the world Founded in 1902, the Real Madrid processes is considered with the environmental impact Madrid exercises its social cooperation and institutional to be involved in the creation of a Football Club is an institution with a view to the long-term future. thereof and in maximizing the responsibility and implements its activities, in addition to the graduate school for transmitting over one hundred years of history. This sustainability manifests contribution made by the club to social and educational activities. documentation center. the legacy of knowledge Its corporate purpose and the itself in the strict compliance society in economic terms and In order to enable it to do so, accumulated over its 115 years unerring will of its membership with the principles of good as regards employment, sports every year Real Madrid makes a The Foundation is audited on an of history to future generations endow it with a permanent and governance and transparency, development and community donation to the Foundation. annual basis and presents the of sports managers. perpetual character. in a responsible economic activities. results of the audit to its Board, The Foundation’s primary to the Foundations Commission purpose is to promote, both of the Ministry for Education in Spain and abroad, basic and Sport and, furthermore, sporting values and the practice they are published in both of sport itself to serve not only the Foundation’s Report and 6 as an educational instrument Magazine. 7 capable of contributing .F. C towards the full development 2016-2017 of the personality of those 1.1.5 REAL MADRID GRADUATE who practice it, but also as a SCHOOL REAL MADRID social integration tool in benefit REAL MADRID of those who are in any way Following a period of in-depth EPORT EPORT marginalized and to promote R internal reflection regarding and disseminate all the cultural the way in which the world of IBILITY S aspects linked with sport. sports was developing, the club PON S E decided to extend its experience R IAL The Real Madrid Foundation and knowledge to the higher C is made possible by the education sector, and with this collaboration, in addition to purpose in mind, in 2005 Real Real Madrid C.F., of the different Madrid Football Club reached CORPORATE SO CORPORATE Public Administration Bodies an agreement with the European and thanks to the generous University of Madrid to set support which, in the form of up the Real Madrid Graduate patronage and sponsorships, School. The School offers, both it receives from the relevant in Spain and overseas, higher Spanish and foreign companies education courses designed to and, above all, thanks to the provide students with specialist individual contributions of sports management training thousands of Real Madrid of the highest quality, not only supporters who choose to thus with respect to sporting facilities express and strengthen their and equipment, but also to the association with the club. training and practice of the sport or the conversion thereof The Foundation implements into a spectator event, and its activities’ programs within including every aspect related Real Madrid wins the Twelfth. five major areas, namely the with communication, health 1.3 REAL MADRID CORPORATE are represented in the way that corporate governance principles Decisions regarding the 1.3.3 THE CLUB’S TRANSPARENCY 1.3.5 GENERAL ASSEMBLY GOVERNANCE AND the club is administered. The ensures that key decisions are recruitment or promotion of POLICY TRANSPARENCY POLICY principles of accountability and endorsed and are firstly subjected staff and appointments, staff The General Assembly is transparency are systematically to the scrutiny of the director of redundancies and remunerations Real Madrid fully assumes its the most senior of the club’s 1.3.1 CORPORATE STRUCTURE applied in all the areas of the club the corresponding area, secondly are taken by the Executive obligations of accountability, governance bodies and its in accordance with the standards to the validation of the operational Committee, which is made up of publication of relevant data duties include the approval and Real Madrid Football Club is a of good governance. management structure that acts the club’s senior executives and and disclosure of its corporate ratification or the censure of the nonprofit private sports entity across the entire organization members of the Board of Directors. activities. It has therefore President and of the Board of formed by its members in order Good corporate governance (Human Resources, Legal Likewise, the Board of Directors implemented an integrated Directors. to promote and practice the manifests itself in the Services, Procurement, receives regular reports from the transparency policy in recent sports established in its Articles administration of the club by Expenditure Control, etc.), Procurement Committee and the years that culminated in the The General Assembly consists of Association.