Corporate Social Responsibility Report 2016-2017 Corporate Social Responsibility Report 2016-2017

CONTENTS

Corporate Social Responsibility Report 2016-2017 04 real c.f.

CORPORATE SOCIAL 13 RESPONSIBILITY AT REAL MADRID

FULFILLMENT OF 18 COMMITMENTS IN 2016-17 4 Corporate Social Responsibility Report real madrid 2016-2017 which wasfoundedinMarch Real MadridFootballClub, amongst them. relations andaspiritof unity social facilitating by affiliates its moral andintellectualculture of development ofthephysical, activity, itmaypromote the Likewise, asacomplementary specified by its governing bodies. the practiceofallsports age groups and,generally, all itsdifferent categoriesand to the promotion of football in dedicating itsactivityandassets and purposeisprimarilythatof sporting entitywhoseobjective Real MadridFootballClubisa 1.1 INSTITUTIONALPROFILE The 12Real Madrid C.F. European Cups at theBernabéu Tour. 1. realmadridC.f.

which, based on the search for for thevaluesitdisseminates for itssportingsuccessesand respected throughout theworld club thatisbothappreciated and To beanopenandmulticultural 1.1.1 MISSION any givenseason. the clubcompetesthroughout for thedifferent sportsinwhich with thosefederationsrequired Football Federation,aswell is registered withtheSpanish legislation currently ineffect and capacity inaccordance withthe the sameyear, hasfulllegal charter isdated18Aprilof 1902 and whose first foundation corporate governance criteria. corporate governance social responsibility andgood and members acts inaccordance with its of benefit and transparently to the legacy, manages itsassetsrigorously historical significant and abroad, sustains its of all of its followers in Spain the hopesandexpectations fulfills triumphs, sporting its of clubwhich,byway A leadingfootballand 1.1.2 VISION members andfollowers. ofits expectations the fulfilling towards contribute play, of field excellence both onand off the field of play it is Real Madrid’s the isReal it play from of field Away supporters. rival teamsandtheirrespective goodwill and respect towards all play,upon whichitcompeteswith of field the on opponent Real Madridisaworthyandfair SPORTSMANSHIP to itssupportersatalltimes. belief inhard workanditsloyalty showing itscommitment, competitions itenterswhile its abilities,towinallofthe is tostrive,thebestof Real Madrid’s mainobjective WILL TOWIN 1.1.3 VALUES the necessary attention and the necessary attentionand channeling involves This values. and instillingnewsporting great dealofeffort todiscovering Real Madridconstantlydevotes a TRAINING aspirations first. their personalorprofessional of the whole without putting they havetooffer forthegood of ateamandtogivethebest commitment toworkingaspart or otherprofessionals, makea Madrid, betheysportspeople All thosewhoformpartofReal TEAM PHILOSOPHY times. and strives for excellenceatall andtransparency governance to theprinciplesofgood of itsactivities,theclubadheres respect tothemanagement With cause. common the for sacrifice based onquality, disciplineand of its fans with a sporting project aspires, andtorepay thesupport with the values to which the club within itsranks,toimbuethem best Spanishandforeign players Real Madridaspires tohavethe AND QUALITY EXCELLENCE going basis. sports authoritiesonanon- the Spanishandinternational collaborate withthemand and solidarity and to on fraternity relations withotherclubsbased overriding desire tomaintain honestly in benefit of its of benefit members. in and honestly efficiently transparently, administer them responsibly, this reason thatitpledgesto and importance,itisfor assets ofexceptionalvalue manages tangibleandintangible Real Madridisaware thatit RESPONSIBILITY ECONOMIC its borders. both within Spain and beyond projects infavoroftheneedy implementation ofsolidarity and tothedevelopment fan clubsandsupporters, its members,formerplayers, strengthening itsrelations with of the best sporting values, to andthepromotiongovernance standards ofgoodcorporate complying with the very highest the resources withinitspowerto activities. It therefore dedicates all high socialrepercussion ofits Real Madridisaware ofthe RESPONSIBILITY SOCIAL civic education. but alsotheirsocial,ethicaland development ofitsyouthplayers, nurturing notonlythesporting of allitssporting disciplines and resources intotheyouthteams 5 real madrid c.f. 1.1.4 REAL MADRID FOUNDATION promotion of sport as a whole, and leisure, and all with official 1.2 SUSTAINABILITY It is for this reason that management process that the development of values university qualifications. This AT REAL MADRID sustainability with respect enables the indefinite continuity The Real Madrid Foundation is through sports education, makes Real Madrid the first club to all of its decision-taking of its activities, in minimizing the instrument via which Real social projects, international of its kind anywhere in the world Founded in 1902, the Real Madrid processes is considered with the environmental impact Madrid exercises its social cooperation and institutional to be involved in the creation of a Football Club is an institution with a view to the long-term future. thereof and in maximizing the responsibility and implements its activities, in addition to the graduate school for transmitting over one hundred years of history. This sustainability manifests contribution made by the club to social and educational activities. documentation . the legacy of knowledge Its corporate purpose and the itself in the strict compliance society in economic terms and In order to enable it to do so, accumulated over its 115 years unerring will of its membership with the principles of good as regards employment, sports every year Real Madrid makes a The Foundation is audited on an of history to future generations endow it with a permanent and governance and transparency, development and community donation to the Foundation. annual basis and presents the of sports managers. perpetual character. in a responsible economic activities. results of the audit to its Board, The Foundation’s primary to the Foundations Commission purpose is to promote, both of the Ministry for Education in Spain and abroad, basic and Sport and, furthermore, sporting values and the practice they are published in both of sport itself to serve not only the Foundation’s Report and 6 as an educational instrument Magazine. 7 capable of contributing towards the full development of the personality of those 1.1.5 REAL MADRID GRADUATE who practice it, but also as a SCHOOL real madrid c .f. social integration tool in benefit of those who are in any way Following a period of in-depth marginalized and to promote internal reflection regarding and disseminate all the cultural the way in which the world of aspects linked with sport. sports was developing, the club decided to extend its experience The Real Madrid Foundation and knowledge to the higher is made possible by the education sector, and with this collaboration, in addition to purpose in mind, in 2005 Real Real Madrid C.F., of the different Madrid Football Club reached eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate Public Administration Bodies an agreement with the European and thanks to the generous University of Madrid to set support which, in the form of up the Real Madrid Graduate patronage and sponsorships, School. The School offers, both it receives from the relevant in Spain and overseas, higher Spanish and foreign companies education courses designed to and, above all, thanks to the provide students with specialist individual contributions of sports management training thousands of Real Madrid of the highest quality, not only supporters who choose to thus with respect to sporting facilities express and strengthen their and equipment, but also to the association with the club. training and practice of the sport or the conversion thereof The Foundation implements into a spectator event, and its activities’ programs within including every aspect related Real Madrid wins the Twelfth. five major areas, namely the with communication, health 1.3 REAL MADRID CORPORATE are represented in the way that corporate governance principles Decisions regarding the 1.3.3 THE CLUB’S TRANSPARENCY 1.3.5 GENERAL ASSEMBLY GOVERNANCE AND the club is administered. The ensures that key decisions are recruitment or promotion of POLICY TRANSPARENCY POLICY principles of accountability and endorsed and are firstly subjected staff and appointments, staff The General Assembly is transparency are systematically to the scrutiny of the director of redundancies and remunerations Real Madrid fully assumes its the most senior of the club’s 1.3.1 CORPORATE STRUCTURE applied in all the areas of the club the corresponding area, secondly are taken by the Executive obligations of accountability, governance bodies and its in accordance with the standards to the validation of the operational Committee, which is made up of publication of relevant data duties include the approval and Real Madrid Football Club is a of good governance. management structure that acts the club’s senior executives and and disclosure of its corporate ratification or the censure of the nonprofit private sports entity across the entire organization members of the Board of Directors. activities. It has therefore President and of the Board of formed by its members in order Good corporate governance (Human Resources, Legal Likewise, the Board of Directors implemented an integrated Directors. to promote and practice the manifests itself in the Services, Procurement, receives regular reports from the transparency policy in recent sports established in its Articles administration of the club by Expenditure Control, etc.), Procurement Committee and the years that culminated in the The General Assembly consists of Association. way of cross-cutting policies and thirdly to the approval of Economic Committee, draws up website (http://www.realmadrid. of all the members who are and procedures that ensure the committees formed by senior the action plans and implements com/sobre-el-real-madrid/ eligible to vote in accordance control of key decisions such as club executives and members the operating decisions in order to el-club/transparencia) which with the system of democratic 1.3.2 ADMINISTRATION OF THE CLUB appointments, remunerations, of the Board of Directors. A meet the established objectives. It publishes all institutional, financial, representation established in the purchases and investments. Procurement Committee and an also supervises and heads up the organizational and contractual club’s bylaws. 8 The management and Economic Committee have been administration and management data according to national 9 representation of the entity As far as all critical processes are established and meet periodically of the club in the broadest and international standards, The General Assembly examines corresponds to the General concerned, the procedures to be to take decisions regarding the sense of the word. Finally, the such as Law 19/2013 on and, where appropriate, approves Assembly, the President and the followed have been defined in such purchases of goods and services, correct implementation of all the transparency, public information the Annual Report, Balance Sheet and good governance, as well and Profit and Loss Account of Board of Directors. These three a way that their implementation investments, remaining within processes is supervised by the real madrid c .f. bodies are democratically elected is fully verifiable, traceable and budget, and risk minimization Department of Compliance and as International Transparency each financial year, as well as the by the members, whose wishes auditable. The application of good actions. Internal Auditing. All these steps INFUT indicators. The following year’s budget. ensure that the correct decisions transparency policy forms part are taken, that these concur with of the broader obligations of The General Assembly is the the strategy and do not exceed corporate responsibility and good top institutional body which the approved budget. governance, is supplemented by systematically applies the the Code of Ethics and control principle of accountability and Mandatory and auditable programs that guarantee the guarantees good governance procedures exist with the prevention of non-compliance for how Real Madrid is managed. same objective as regards the and culminates in the quality eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate approval of invoices received, and stakeholder participation Other exclusive powers of the settlement of expenses and systems. the General Assembly include attentions to protocol so as to the amendment of articles of prevent abuses from occurring in association, taking the most sensitive areas. 1.3.4 MEMBERS’ RIGHTS important economic decisions, passing a motion of no confidence This exhaustive operational All members have the right in the President or in the Board control is not limited to to enjoy the club’s activities of Directors, and the calling of a expenditure. The follow-up of in accordance with the rules referendum among the members the collection of invoices issued established for doing so, and in order to decide upon matters is also systematized in order to to choose not only the bodies of extreme importance. All the keep arrears and non-payments that represent and govern foregoing endows the General under strict control in all of the the club, but also the most Assembly with an extremely wide club’s revenue areas, with this senior bodies which monitor range of powers, all of which go and control the corporate towards guaranteeing the sound The Santiago Bernabéu stadium. being initially supervised by administration and, ultimately, by governance of Real Madrid in corporate governance of the the Economic Committee. a democratic manner. club. 1.3.6 ELECTION OF THE PRESIDENT d. Due to a vote of no confidence internal executive body is the As a whole, the control systems and is therefore known by all the mechanisms provide the club AND BOARD OF DIRECTORS approved in accordance with Department of Compliance, implemented by Real Madrid club’s employees. with the necessary means to that stipulated in the articles which in reporting directly to the ensure that the way in which it suitably prevent and sanction The Board of Directors is the of association - bodies, and President of the club, defines and is run is permanently adapted In a single document that its responsibility in the fight body directly responsible for with the control procedures approves the control procedures to the principles of good complies with the standards against all types of irregularities, the administration, governance, implemented by the General and systems necessary for governance and transparency of good governance, the Real both of a generic nature such management and representation Assembly to ensure the good ensuring a maximum degree of to which the club unreservedly Madrid C.F. Organization and as fraud and embezzlement, of the club. The Board of governance practices of the institutional rigor. This compliance adheres. The control, the Management Model contains as well as specific types in the Directors oversees the actions club. is audited periodically by Internal degree of consultation with the regulations set forth in its area of sport, such as illegal of the club’s executive managers Auditing. The membership respect to decision taking and Articles of Association, Code betting, match-fixing, doping, and in turn reports its findings to The Board of Directors remains exercises control via the Delegate the policy of accountability are of Ethics, Procedures Manual competition fraud, racism, the General Assembly, thereby in office for a period of four years Members’ Meeting and the Board rigorously applied to prevent the and Corporate Responsibility xenophobia, harassment and ensuring the principles of good as of its announcement, and its of Directors. The sports authorities taking of arbitrary decisions and Report. violence in sport. Real Madrid corporate governance are members can put themselves (national and international ensure that nobody can take maintains a firm position in the applied to the management of forward for re-election, either federations, national leagues and decisions that compromise the The Organization and fight against all such scourges Real Madrid at all times. as a single unit or separately as the (Spanish) National Sports good name and administration Management Model includes that threaten sport. 10 parts of other candidacies. Council) permanently supervise of the Club. a system of decision-making 11 The President and the Board of the club’s activities too, which are and delegating of powers The Organization and Directors are democratically voted The Board of Directors is also under the constant scrutiny Real Madrid implemented an under the principles of good Management Model defines in as a result of the corresponding endowed with the widest range of the different communication Organization and Management corporate governance, control how the Club reaches and elections for which those of powers with which to govern, media, further proof of the club’s Model to Prevent Criminal procedures and surveillance makes its decisions through real madrid c .f. members who are in compliance administrate and represent the transparency with respect to the Activities on 1 April 2014, which bodies which, together with its its collegiate bodies to with that established in the articles entity as the maximum body management of all its activities. is shown on the club’s intranet Code of Ethics and reporting ensure analysis, debate and of association put themselves for expressing the will of its forward as candidates. members, with the only limit upon these being those matters Elections to choose a new that can only be decided upon President and Board of Directors by the General Assembly. are called under the following circumstances:

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate 1.3.7 CONTROL SYSTEMS a. Due to the term of office of the former President and Board As mentioned above, Real of Directors having expired. Madrid is a transparent institution that is committed to b. Upon the decision of the the principles of good corporate President or of the Board of governance and, above all, with Directors. the principle of accountability being systematically applied at c. When so agreed by the General all levels of club management. Assembly due to the resignation The control activity is the result of or disqualification of the Board the workings of the club coming of Directors, or whenever the under constant scrutiny by its number of Board members internal executive bodies, by all of falls below a total of five due to its members, by the authorities, resignations, abandonments, and even by public opinion via Real Madrid celebrates ‘la Duodécima’ deaths or physical disabilities. the communication media. The by the streets of Madrid. 2. REAL MADRID CORPORATE SOCIAL RESPONSIBILITY

2.1 STAKEHOLDERS SERVED and international federations, 2.1.7 FANS BY REAL MADRID the professional leagues in which we participate and the The fans are those that support our 2.1.1 MEMBERS National Sports Council. Our teams in the various competitions economic activity also entails in which we participate. Real The Members of Real Madrid a continuous relationship with Madrid is a club that is open Football Club are individuals Public Administrations at all to everyone. Among fans, fan who, upon meeting the levels: national (Tax Authorities, club members and those that The Santiago Bernabéu stadium during a Champions League game. regulations approved by the Social Security), regional (Region maintain a direct relationship with General Assembly, join the of Madrid) and municipal (Madrid the club through the Madridistas entity and are bestowed with City Council). loyalty programme are groups of the rights and obligations particular interest to Real Madrid. 12 consideration as part of a addition to the analysis of the to facilitate the reduction of contained in the statutes. The 13 team before the decisions are likelihood of occurrence and risks for the club. members are the owners of 2.1.5 OTHER CLUBS made. Management processes impact of each such risk and the club and, as such, its most 2.1.8 SUPPLIERS are meticulously defined, with the relevant prevention and The project has increased the important stakeholders. Real Madrid’s sporting activity explanations on the necessary action plans, constitute the efficiency of the prevention/ inevitably entails participation Suppliers are also a group of steps and authorization by Real Madrid Criminal Activities detection of possible computer in local, national and strategic interest in our value the managers involved. These Risk Matrix. Said analysis crime, as well as incorporating 2.1.2 PLAYERS AND REFEREES international competitions. chain, as essential partners in T E SOC IAL RE SPONS I B ILI TY processes are also present in also gives rise to the club’s new mechanisms of compliance The other clubs we compete order to offer goods and services the computerized workflows Criminal Activities Risk Map in with the data security policy. Real Madrid’s corporate purpose with are another of our priority that comply with set parameters that include final authorization which each risk is measured is to promote sport. Therefore, interest groups with whom we and in achieving the club’s and approval for each type of by its probability of occurring Another significant step forward all the players and referees are aim to establish and fulfill firm overall objectives. REAL MADRID CO R PO RA task, meaning that decisions are (very low, low, medium, in relation to control systems a group of great importance to commitments. validated at different authorized high) and its impact (slight, has been the culmination of the the club. Procurement management and levels of management and moderate, medium, high). The transparency policy, which has service contracting are regulated

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate that the processes are fully Department of Compliance aimed at going further than the 2.1.6 CLIENTS by internal rules, control systems traceable and documented and Internal Auditing of the legal requirements established 2.1.3 EMPLOYEES and procedures in order to for the purposes of registry, club systematically monitor by the Law 19/2013 on Our activity requires economic achieve the best possible control and auditing. Similarly, the established action plans transparency, by publishing In order to carry out its various income that originates from supply option, optimizing the the signing of documents to minimize the probability of all the data and indicators activities, Real Madrid not only our clients. Our clients are both investment made. follows strict procedures of occurrence and impact of each required by INFUT, the football depends on its athletes, but also companies and individuals. validation and registration to risk identified. club transparency index, on the other employees that These companies include ensure permanent compliance established by International offer the entity their professional television channels, sponsors, with the club’s authorization During the 2016-17 season, Transparency Spain. This services. licensees, and lessees that rent policy and the traceability of all Real Madrid continued with the enables and activates an on- boxes and facilities for all kinds transactions. project it had begun last season going corporate control based of events. The club’s individual with Deloitte to implement a on the permanent and updated 2.1.4 SPORTING AND PUBLIC clients are those that purchase An essential part of the Real new data security framework publication of the club’s ADMINISTRATIONS a ticket for any of the sporting Madrid Organization and to establish clear policies on relevant information, increasing events that we organize, a Management Model is the how to handle data and the its own level of demands and Our sporting activity entails a ticket to visit our facilities and identification of the club’s risk necessary security controls, as promoting the excellence of its continuous relationship with exhibitions or buy the products of criminal liability which, in an efficient preventive measure control systems. sporting administrations: national with our brand. 2.1.9 SOCIETY 2.2 REAL MADRID’S at the club and belong to its 2.2.4 SPORTING AND PUBLIC and security at the sporting high standards in quality and COMMITMENTS TO ITS Veterans Association. ADMINISTRATIONS events we organize. innovation, promote customer We also feel a great STAKEHOLDERS satisfaction and maintain responsibility that we look Real Madrid promises sporting professional processes of to articulate in the form of 2.2.1 MEMBERS 2.2.3 EMPLOYEES administrations that it will adhere 2.2.5 OTHER CLUBS claims management and commitments made with strictly to the principles of fair play, the assessment of on-going society at large. Real Madrid Real Madrid promises its Real Madrid aspires to be institutional cooperation, respect As a sports competitor, Real improvement of its services. is the institution it is because members that it will maintain an excellent place to work, for authority and participation Madrid upholds fair play, of the community it belongs and foster the club’s values, offering its workers permanent in all sports organization competitive spirit and respect to, which offers it considerable fulfill the strictest standards of paid employment at market authorities. With regards to in all its performances, and support. In response, Real good corporate governance conditions, adherence to the public administrations, Real participates in common initiatives Madrid commits itself to and transparency, encourage strictest principles of equality Madrid’s commitment is to fulfill and projects for good causes. helping the needy and assisting members’ participation through and the promotion of diversity, its fiscal, social, good corporate community projects in which its the means established in opportunities to reconcile their governance and transparency values and sporting experience the statutes and, above all, professional and personal and environmental obligations, 2.2.6 CLIENTS may be useful. strive constantly for sporting lives, training opportunities and working closely with authorities 14 achievements. The club commits emphasis on work health and on community projects and Real Madrid promises its clients 15 Real Madrid is also committed to maintaining healthy finances safety. especially with respect to order that it will maintain and promote to training new generations with on-going supervision in a of sports managers that will transparent process of auditory contribute to improving their systems and controls under the communities’ health, recreation general principle of continuous

and economies. and systematic accountability. T E SOC IAL RE SPONS I B ILI TY

Our present and future vocation leads us to work with youngsters 2.2.2 ATHLETES and commit ourselves to

their future. We are therefore Real Madrid promises athletes REAL MADRID CO R PO RA careful that our impact on the and referees that it will embrace environment does not prevent the sporting values of fair play, future generations being able to respect and competition. eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate enjoy it. The club maintains the on- going commitment with its players of all levels to develop 2.1.10 THE MEDIA the academy, foster athletes’ physical well-being, adhere The club is aware of the strictly to their contracts, interest it attracts from society maintain competitiveness in and public opinion. The club order to aspire to the highest is aware that social media sporting achievements, offer fulfills an essential role and is the athletes good facilities, committed to it as a relevant excellent coaching professionals stakeholder. and visibility through media presence. These commitments extend to those who have left professional competitive sport Celebration of the League title in the Autonomous . 2.2.7 FANS promotions with recreation procurement policies that include established with suppliers, 2.2.9 SOCIETY social action through its work companies Real Madrid has suppliers in compliance with avoiding payment conditions training future sports managers. Real Madrid promises all sports agreements with. The club applicable standards of human that put their solvency at risk. Real Madrid carries out its fans that it will adhere to the also commits to maintaining a rights, ethics and environmental Communication channels are social commitment through the Real Madrid is also committed principles of fair play, always close relationship with the Real care. set up that favor transparent activity undertaken by the Real to giving its best efforts on endeavor to promote sporting Madrid fan clubs set up around commercial relations and the Madrid Foundation, especially in environmental issues in order to values, reporting transparency, the world, in their shared The policy overseeing supplier understanding of mutual needs. the creation and management achieve resources by recycling respect and maximum safety objective of defending the Real selection and the assigning of The purpose of this procurement of integration academies and materials and waste, using at the events it organizes. Madrid colors and supporting orders and contracts is based policy is to comply with the sporting academies, as well as energy efficiently and saving Real Madrid maintains a closer the entity. on the principles of professional club’s objectives, in accordance its support of charity initiatives, water, as well as applying relationship with those fans ethics, advertising and with established rules and dedicated in particular to children, ecological and sustainable signed up to the Madridista competition and is carried out in a procedures. Furthermore, active and veteran athletes, and principles to the care of lawns programme, offering them first- 2.2.8 SUPPLIERS transparent, fair and responsible purchasing from local suppliers disadvantaged groups. and garden areas. hand information, advantages in manner under the supervision is encouraged as far as possible, 16 purchasing the club’s products Real Madrid C.F. is firmly committed of the Procurement Committee. fostering the creation of wealth The Real Madrid Graduate The club gives an account of 17 and services as well as various to developing responsible Collaborative relationships are in the surroundings. School is another vehicle of its compliance, amongst other means, via its Transparency Portal which, in addition to a great deal of other information, reports on its ethical commitments and values and how they are T E SOC IAL RE SPONS I B ILI TY managed.

2.2.10 THE MEDIA REAL MADRID CO R PO RA

Real Madrid undertakes a relationship of collaboration

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate based on the professionalism and reporting transparency with the social Media, notwithstanding its compliance with data and information protection regulations and the recognition of the important work carried out by media organizations.

The media at the Real Madrid City during the Open Media Day. 3. FULFILLMENT OF COMMITMENTS IN 2016-17

3.1 MEMBERS proceedings were initiated and AWARDING ELECTION OF THE PRESIDENT AND PRESIDENT a total of 343 cases ratified. OF INSIGNIAS BOARD OF DIRECTORS Florentino Pérez Rodríguez MEMBER Nº. 2,486 The membership of Real Madrid VICE PRESIDENTS On 26 November 2016, a On June 8, pursuant to the is made up of a total 92,830 Fernando Fernández Tapias MEMBER Nº. 30,031 ceremony was held to award provisions of Article 38 of the members, of whom 65,188 are 3.1.1. INSTITUTIONAL ACTS with Eduardo Fernández de Blas MEMBER Nº. 5,471 insignias to members of 25, 50 club’s Bylaws, the Electoral adults, 19,902 junior members members Pedro López Jiménez MEMBER Nº. 12,787 and 7,740 are persons with more and 60 years affiliation to the Board agreed to call Elections for than 65 years of age or with more Ordinary and Extraordinary club. A total of 1,691 insignias President and Board of Directors SECRETARY than 50 years of membership. Of General Assembly of Delegate were awarded, of which 165 of the club. Enrique Sánchez González MEMBER Nº. 14,344 these members 73,663 are men Members: were gold and diamond, 442 SPOKESPERSONS and 19,167 are women. gold and 1,084 silver. On June 19, 2017, with only Ángel Luis Heras Aguado MEMBER Nº. 1,807 The Ordinary and Extraordinary candidacy presented, the Santiago Aguado García MEMBER Nº. 1,982 The number of football season General Assemblies were held on The President of the club, Electoral Board, under Article Jerónimo Farré Muncharaz MEMBER Nº. 2,896 ticket holders amounts to 61,817, 23 October 2016 and included Florentino Pérez, presided the 40, paragraph E, point 2 of Enrique Pérez Rodríguez MEMBER Nº. 6,962 18 all of them members, and there approval of the following: event along with the Honorary the current Bylaws of the Manuel Cerezo Velázquez MEMBER Nº. 11,488 19 are 7,647 season ticket holders President Francisco Gento club, declared Florentino José Sánchez Bernal MEMBER Nº. 12,841 for basketball, of which 3,891 The Budget, Annual Report, López and representatives Pérez Rodríguez president of Gumersindo Santamaría Gil MEMBER Nº. 17,764 are members, 1,991 holders of Balance Sheet and Profit and of the Board of Directors, Real Madrid and the Board Raúl Ronda Ortiz MEMBER Nº. 18,579 the Madrid Supporters Card or Loss Accounts of Real Madrid accompanied by the club’s living of Directors made up of the José Manuel Otero Lastres MEMBER Nº. 19,149 Carnet Madridista and 1,765 are C.F., as well as the Annual legends. following candidates: Nicolás Martín-Sanz García MEMBER Nº. 21,210 members of the general public. Consolidated Accounts with José Luis del Valle Pérez MEMBER Nº. 46,101 companies in which the club Catalina Miñarro Brugarolas MEMBER Nº. 53,469 The delegate members are has a holding, all the above

those that make up the General corresponding to Financial Year F U LFILLME NT O CO MMI T ME NTS I N 2016-17 Assembly, which is the supreme 2015/2016. governing body of the club. This currently comprises 2,097 Consolidated budget of Revenue members, among them the and Expenses and the Activities

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate Board of Directors, honorary Report for the Year 2016-17. members and the first hundred members of the club. Taxable base of membership fees for the 2017-18 season. The Membership Disciplinary Commission is elected by the Appointment of Francisco Gento General Assembly of Members, López as Honorary President. in response to proposals by the Board and is in charge of Election of the members of studying and qualifying any acts the Membership Disciplinary committed by club members or Commission for the period from attitudes adopted by them that March 29, 2017 to March 28, are reported and referred to it for 2021. consideration. The commission meets twice a week to study Election of the members of the The Board of Directors of Real Madrid during the ceremony proclaiming Florentino Pérez as President and decide on matters inherent Electoral Board for the period of the club. to its functions. During the 2016- from March 29, 2017 to March 17 season, 1,684 disciplinary 28, 2021. 3.1.2. ACTIVITIES RELATING TO held seven meetings to monitor annual budget is drawn up and solvency of the club in the Specifically, during the 2016- data protection regulation as CORPORATE GOVERNANCE AND economic progress during with the participation of all the long term, in order to address 17 season, the auditing of of May 2018, work has been TRANSPARENCY the year, introduce corrective club’s divisions, with strategic all the obligations deriving the expenses clearance carried out to adapt to the measures and perform a guidance from the Board, which from the development and procedures of several club new regulations, establishing Real Madrid is firmly committed to quarterly review of partial subsequently approves the final achievement of its sporting divisions has been completed action plans for compliance the highest and most demanding closures of accounts and budget and submits it to the objectives, in all cases in strict and as a result of the audit with these regulations, as well standards of good corporate updating of the year on year Delegate Members Meeting for adherence to the applicable and the club’s activities, two as training and awareness on governance and transparency. forecasts regarding compliance final approval at the beginning standards. All the above procedures of the Procedures this subject. The Board of Directors is the with the club’s annual budget. of each season. is confirmed by the annual Manual were updated. body directly responsible for The Procurement Committee accounts of the club, which In the 2016-17 season, the the administration, governance, held seven meetings to supervise The budgeting cycle was show significant growth in In addition to the audit club has continued its activities management and representation and, where appropriate, once again adhered to strictly turnover and high efficiency, mentioned above, Internal in matters of good corporate of the club. The Board of approve the acquisition of the during the 2016-17 season. profitability and solvency. Auditing carried out other governance and transparency Directors held eight meetings goods and services required for The degree of compliance tasks, such as reports required aimed at employees. Legislative during the 2016-17 season. the performance of the activities with the budget, with the The annual accounts of the by different club divisions, the developments that introduce described in the club’s annual logical influence of the club for the 2016-17 season developing and implementing criminal liability of legal persons 20 The Board of Directors is assisted budget. sporting successes achieved were audited externally by of new procedures, control of for irregularities committed by 21 by an Economic Committee this season, has been very the firm Ernst & Young and its defaulting debts and measures their employees in the exercise and a Procurement Committee, All the different stages of satisfactory, achieving a report, without reservations, to be taken, the study of new of their professional duties both made up of members of the budgeting cycle fulfill the healthy profit. The club’s is attached to the Economic information systems to facilitate have been complemented by the Board and executives of the strictest standards of good economic objective is to Report of the club for the year. the management of different regulatory measures established club. The Economic Committee corporate governance. The maintain the financial balance Once approved by the Board, processes, as well as special by sports authorities to ensure the annual accounts of the club reports relating to internal that crime prevention models are subjected to scrutiny and organization, the code of ethics, are in place to manage criminal final approval by the General management of warehousing risks. That is why, during this Assembly Meeting. and inventories of sports season, the club has carried out F U LFILLME NT O CO MMI T ME NTS I N 2016-17 apparel, corporate responsibility, the supervision and continuous Furthermore, the auditing etc. Lastly, it has participated evaluation of the Model to function is strengthened within in activities for the supervision Prevent Criminal Activities Real Madrid by the work carried and continuous improvement of implemented in the 2013-14

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate out by Internal Auditing. As a the Model to Prevent Criminal season, in such a way that a result of the efforts of Internal Activities and has followed the comprehensive review of the Auditing, a Procedures Manual Action Plans established in the model has been carried out, was established with currently Internal Audit carried out last automating it within a software 54 internal procedures that season. platform and establishing a cycle determine the operations of of continuous maintenance. As the club in relation to its most This season the Data Protection a result of this review, the club important internal processes. Act Compliance Office set up in has designed and implemented Compliance with these the 2012-13 season, continued the prevention actions defined procedures is ensured by the its on-going monitoring, by experts as best practices to supervision carried out by follow up, maintenance and prevent criminal liability of legal Internal Auditing, which every upgrading of Data Protection persons against any eventuality, season draws up an audit plan Act compliance. In addition, implementing a series of contemplating the work to be as a result of the entry into improvements of the Model in performed during the season. force of the new European documents such as the Code Florentino Pérez during the General Assembly of Member Delegates of Real Madrid. of Ethics, the Organization its transparency website to International Transparency 3.1.3. MEMBER SERVICES AND resolve their arrangements with exclusive videos, dates of ticket and Management Model, enable accountability in the Spain, which evaluated all the INFORMATION the office. sales, etc. More than 70,000 the Whistleblower Channel, most sensitive areas of public 42 clubs in the First and Second members currently receive the Criminal Activities Risk scrutiny, as determined by Divisions using 60 indicators Member Services Office Real Madrid City the electronic newsletter by Management System Manual the Transparency Act and to assess the publication of The Office provides an All Real Madrid members and e-mail, making a total volume and assigning action plans the strictest international the club’s most relevant data integrated customized attention fans can visit the Real Madrid of approximately 2,500,000 regarding certain potential risks standards. The website on organization, corporate service and has attended to City facilities, upon request. In e-mails sent. to the club in this area. provides extensive and management, relations with more than 12,000 visits and the 2016-17 season, it was host detailed economic and financial members and fans, finances more than 11,000 telephone to more than 3,500 people. Member notifications Continuous evaluation of the information, as well as data and contracts. It should be calls; more than 14,000 As a supplement to the model has been completed on contracts, remuneration, noted that this score is well requests for information and Ticket incident office e-newsletter, the Members with an independent audit with ethical commitments and above the 71.8 points which miscellaneous arrangements This service is provided on match Department also sends satisfactory results and a training values and management and is the average score of the 20 have been performed and days, mainly to assist members notifications to members by and awareness programme has services, going much further first division clubs. It is also resolved by e-mail. Likewise, who have forgotten or lost their e-mail, the frequency of which finally been carried out in this than the legal provisions and worth noting that in the areas more than 4,000 telephone season ticket or have had it depends on the information area for the entire staff. requirements. of Information about the club, calls were made to delegate stolen. Once the member has needs of the club and its 22 Relations with Members, Fans members and others in relation been duly identified, the ticket members. During the 2016-17 23 With respect to continuous Real Madrid reached a very high and the General Public and to different events, such as assigned to the season ticket season, more than 4,500,000 compliance with the position, with an outstanding Indicators for the Transparency the presentation of insignia, is issued. During the 2016-17 e-mails were sent with Transparency Act, during the score of 95.8 from 100 points Act, the score obtained by Real signings, etc. season, 5,700 members have information of great use and season the club continued to in the latest audit performed Madrid was 100 out of 100, i.e. been served. interest to members, making permanently review and update in March 2017 by the entity the maximum possible score. The Members Service Office communications more flexible houses the Delegate Members’ Member Hotline 91 344 54 45 and efficient. Office, which deals with requests Exclusive hotline for members. by representative members: Accessing it requires prior SMS messages information, ticket requests, identification with membership During the 2016-17 season, F U LFILLME NT O CO MMI T ME NTS I N 2016-17 attendance to institutional events, number and PIN code. The the club intensified the sending basketball and Real Madrid call to this number may be free of SMS messages to mobile Castilla tickets, documentation of charge since practically no phones with the latest club for the General Assembly, office operator charges as the call is news relating to ticket sale matters, etc.

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate included in their usual tariff. You dates, assignment of seats and can also communicate with the other relevant information. A The Online Member club from anywhere in the world, total of 766,991 SMS messages Services Office dialing 0034 91 344 54 45, were sent. The online Member Services without being restricted by any Office enables members to telephone company. The 902 Hala Madrid Magazine make enquiries and perform 21 2002 member hotline is also Sent to all members on a transactions at any time and still available. In the 2016-17 quarterly basis, containing the without having to visit the season, 52,427 calls have been latest club news. club, with total security and answered. confidentiality. Exclusive e-newsletters During the 2016-17 season, for members the online office recorded more Weekly electronic magazine for than 617,348 visits by members Real Madrid members, offering Celebration of the League title in the Madrid City Council. who were able to comfortably the latest news on the club, 3.2 PLAYERS 2011-12 season. Finally, this The Under-16 B and Under-14 in Real Madrid City and the intranet for all personnel. Posters In the Second Division, 40 season saw us win our 33rd A teams were also champions Hospital Universitario Sanitas La and brochures were also printed players from Real Madrid’s Youth 3.2.1. FOOTBALL title, a prize for the daily effort of their respective leagues. Moraleja. supporting football without Academy played for 18 clubs: and the sacrifice and talent violence and with fair play. Elche (3), CD Lugo (1), Real The 2016-17 season will go shown by a team superbly led The Under-10 A and Under-8 This season, the Medical Service Oviedo (1), Almería (3), Numancia down in the history of Real Madrid by our coach Zinedine Zidane, teams were champions in has taken on a nutritionist. The Players from Real Madrid’s (2), Mirandés (1), Mallorca (2), C.F. as one of the greatest years who demonstrated to all the their respective groups in work of nutritional monitoring Youth Academy Reus Deportiu (3), Zaragoza ever. Since 1958 our club hadn’t players the importance of their 7-a-side football. The Under-10 and education this season has In the 2016-17 season, 92 (4), Huesca (3), Valladolid (3), managed to win the League and participation at each moment A team also won the Final been extended to the family players were trained by the Real Córdoba (1), Alcorcón (4), Rayo the UEFA Champions League— in the season, convincing each Phase of the Madrid Under-10 environment and beyond, with Madrid Academy and playing in Vallecano (4), Girona (2), Tenerife the former European Cup, in the one of them of their value. In an Championship. the aim of giving a more effective the First and Second Division of (1), Getafe C.F. (1) and Cádiz (1). same season. In addition, our exciting end to the season, in the form of control over something the League. Of these, 52 played team was the first to achieve final game of the championship, During this season, 79 different that is of increasing relevance in in the First Division, belonging In addition, outside Spain, 46 two consecutive Champions Real Madrid C.F. won the league players have been added to the the life of the players. to 19 clubs: Real Madrid (8), players were trained at the club League titles since the current at the Rosaleda stadium in different lower categories of the At. Madrid (3), Osasuna (2), and playing for teams in foreign format was established in the Malaga, beating F.C. Barcelona club, of which 16 correspond to In the same way, and with FC. Barcelona (1), Granada leagues. 24 1992-93 season. The city of to the title by one point. the Under-8 team. the aim of promoting fair play (1), Espanyol (2), Sevilla FC 25 Cardiff witnessed victory over and the fight against all types (2), Málaga (5), Real Sociedad The presence of Academy the powerful Italian team of In the King’s Cup, the team Through its policy of cooperation of fraud, Real Madrid taught (2), Celta de Vigo (1), Valencia players in the different national Juventus, who had just won the reached the last 16. with other clubs, Real Madrid the LFP and UEFA course on (4), Eibar (2), Las Palmas (1), teams is noteworthy, contributing Scudetto and the Italian Cup. continues to promote the integrity to its Academy and Deportivo (4), Betis (2), Leganés the following number of players: The Welsh capital, along with Football - the Academy development of sport. The club related staff, also providing (1), Sp. Gijón (3), Villarreal (2) in Under-20s (3), Under-19s (8), Milan and Lisbon, will forever be continued has now signed cooperation course content on its corporate and Alavés (6). Under-17s (9), and Under-16s (4). a lucky city for Real Madrid, the with its player training process, agreements with up to 39 other city of its 12th European Cup. ending the season in eleventh clubs. Three titles of the maximum position in Group 2 of the F U LFILLME NT O CO MMI T ME NTS I N 2016-17 continental competition Second Division B. In its fourth year, the Academy achieved in 4 years will be very residence has housed 79 difficult to beat in the future. A The Under-18 A team enjoyed players who use the facilities separate mention must go to an excellent season and won every day: 62 for football and 17 Cristiano Ronaldo, who has

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate the League, Champions’ Cup for basketball. the honor of having scored the and the Copa del Rey for that 500th goal of the club in this category. In the UEFA Youth Within the agreement that the competition, as well as being League, the team qualified club has with Sanitas, during the first player to score in three for its third Final Four of the the 2016-17 season further finals. The team increased its four editions played, with an biomechanical studies of our trophy haul by winning the excellent tournament in which it players have been carried out FIFA Club World Cup, beating reached the semi-final. to specify prevention plans for Japan’s Kashima Antlers and individual and collective injuries. the European Super Cup, by The Under-18 B and C teams These measures have been beating Sevilla FC. won their respective national designed to minimize the risk of competitions. The latter also injury to our players. This action We hadn’t had the National won the Puskas Cup in Hungary consists of three annual controls, League Championship trophy and the Al Kaas Tournament in carried out in coordination in our trophy cabinet since the Qatar. between our medical facilities The Under-18 A team won the League, the King’s Cup and the Champions’ Cup of its category. We also contributed players from 3.2.2. Basketball faced MoraBanc Andorra first In the new 16-team EuroLeague, New signings of the ideal team of both this our Academy to other national and in the semifinals beat Real Madrid came first in the This season Real Madrid acquired tournament and the EuroLeague teams like Austria, Paraguay, Real Madrid started 2016-17 Baskonia. The final against regular league with a balance of the rights of two players for the International Junior tournament. Norway, France, China, Greece, with a total of three pre-season was won with 23 victories and seven defeats first team ( Morocco, Argentina and others. friendly matches, two in the a score of 97-95. In this way, and faced the eighth placed and Othello Hunter). Álex The Under-16 A team was 6th Costa del Sol Tournament the team won its 27th title in this team, Darussafaka Dogus, in the Suárez joined Real Madrid after champion of the Community We want to highlight the and one against Oklahoma City competition. won quarterfinal playoffs. The whites remaining on loan for a season at of Madrid and also won the performance of Federico Thunder in the 2016 NBA Global the MVP award for the 2017 prevailed 3-1 over the Turkish Dominion Bilbao Basket. Spanish Championship in Lleida. Valverde who received the Silver Games. The team prevailed Copa del Rey in Vitoria. team, qualifying in this way to The team also won the 19th Ball in the Under-20 World Cup 142-137, claiming their second play in the Final Four in Istanbul. The Academy Villa de la Orotava Basketball held in Korea. The national team ever win against an NBA team. In the Endesa League, Real The Academy bought the rights Tournament, the 8th Villa de won the Under-17 European Madrid ended the regular season In the Final Four semi-final match, to 21 players, distributed in the la Laguna Under-16 National Championship with great input The Endesa Super Cup played in in first place, with 25 wins and Real Madrid lost to Fenerbahçe following way: 9 players in the Tournament, the Under- 16 Szent from our youth players, and we Vitoria was the first competition seven losses in 32 games. 84-75 and, in the third-place Under-14 B, 4 in the Under-14 István Basketball Cup in Hungary, should also highlight the roles of the season. Real Madrid was match against CSKA Moscow, A, none in the Under-16 B, 3 in the Novipiù Europe Cup 2017 in played by Jesús Vallejo and eliminated in the semi-finals In the quarter-finals of the the team lost by 70-94. the Under-16 A, 2 in the Junior Turin and the Bar Basketball Cup 26 at Eintracht after losing to F.C. Barcelona playoffs for the title, Real Madrid and 3 in the Real Madrid EBA played in Montenegro. 27 Frankfurt, Borja Mayoral at Lassa. beat MoraBanc Andorra 2-1 and After a season in which Real League squad. Wolfsburg and Marcos Llorente in the semi-final beat Unicaja Madrid played the finals of the Mario Nakic was named MVP at Alavés, as examples of youth The one title win of the season 3-0. In their sixth consecutive Copa del Rey and the Endesa The basketball second team, of the Villa de la Orotava players completing their training came in the Copa del Rey also final, the team lost to Valencia League and played in the Final who played in the EBA League, Tournament. Usman Garuba in other important teams. played in Vitoria. Real Madrid Basket by 1-3. Four of the EuroLeague, several finished third in Group B of the was the MVP of the Villa de La members of the first team regular league. Laguna Tournament. Golden received individual awards: Dike received the MVP award of The Junior team was proclaimed the Szent István Basketball Cup - Sergio Llull was named MVP champion of the International and Rubén López was included in F U LFILLME NT O CO MMI T ME NTS I N 2016-17 of the King’s Cup. Tournament of Tenerife and the the ideal team of the tournament. Adidas Next Generation in Coín. Mario Nakic won the MVP award - Sergio Llull was named MVP They also won the Spanish for the Novipiù Europe Cup 2017 of the Endesa League and Championship played in Bilbao, and was chosen to be a part of

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate chosen in the All-Liga ACB won the Community of Madrid the ideal team along with Usman Team. championship and played the Garuba. In the Bar Basketball EuroLeague International Junior Cup, Usman Garuba was the - Luka Doncic was chosen Tournament, where they finished MVP of the tournament and as best young player of the third. Amar Sylla was the MVP of the Endesa League and included final. Mario Nakic and Usman in the best young players’ Dino Radoncic was awarded the Garuba were included in the ideal team. MVP in Tenerife and along with team. Finally, Amar Sylla was Acoydan McCarthy, Francisco named MVP of the final phase of - Sergio Llull was named MVP Salvador and Khadim Sow was the Madrid Championship and of the EuroLeague and chosen included in the ideal team of the Golden Dike was MVP of the in the All-EuroLeague Team. tournament. Also, Francisco Spanish Championship final. Salvador was named MVP of - Luka Doncic received the the Spanish Championship final The Under-14 A team was Rising Star award as the and Dino Radoncic was chosen champion of the Community of Real Madrid basketball team won its best young player in the as MVP of the Adidas Next Madrid, champion of the Endesa 27th Copa del Rey. EuroLeague. Generation in Coín and was part Mini Cup played in Vitoria and also champion of the Spanish Club and Juan Vaquero was MVP in 3.3 Employees In the 2016-17 season, the in this area, the assigning of Real Madrid has also Championship. It also won the 2nd the Under-12 Unilever Viladecans club has continued its activities action plans and work teams to continued to invest in the on- Santiago del Teide International Tournament and included in the During the 2016-17 season, in matters of good corporate maintain the highest standards going training of its staff. This Tournament. Kostas Kostadinov ideal team of the tournament. Real Madrid had an average governance and transparency of prevention, has been investment has surpassed was appointed MVP of the Mini staff of 673 contributors to aimed at employees. Legislative completed with the independent €350,000 and 11,500 hours Cup and repeated his MVP Players from Real Madrid’s the social security system, of developments that introduce audit of our comprehensive of training this season. The award in the final of the Spanish Youth Academy which 294 were athletes. Of criminal liability of legal persons system of prevention of criminal main efforts in training have Championship. Juan Núñez was In the 2016-17 season, a total the club’s employees, 0.60% for irregularities committed by risks and with the training been aimed at contributing to chosen as MVP of the Santiago 11 players trained by the Real have temporary contracts their employees in the exercise plan on this matter directed strategy, supporting plans for del Teide International Tournament Madrid Academy played teams and 99.4% indefinite-term of their professional duties to the entire staff. Similarly, the internationalization of the and Miguel Ángel López-Palacios in Spanish basketball’s leading contracts. have been complemented by following recommendations business and the operations of won the best coach award in competition, the Endesa League. regulatory measures established by experts in the prevention the club and driving the digital the 27th Ciutat de L’Hospitalet It should be highlighted that the by sports authorities to ensure of such risks, the club has transformation of our entire Under-14 Tournament. Special mention must go the club complies strictly with the that crime prevention models designed and implemented organization. In this regard, participation in the Basketball Public Administration criteria on are in place to manage criminal the Real Madrid Model of of note is the research project The Under-16 B and Under-14 B First Team, in both training and Social Security Contribution by risks. The club has designed Organization and Management, for the diagnosis of digital 28 teams reached their objectives matches, of Dino Radoncic, who players receiving remuneration and put in place preventive a guide for employees, as competences and detection 29 established at the beginning of belongs to the Junior/EBA team. and all football players over action defined by experts, well as implementing control of digital training needs in the the season. the age of 16 who play in Real such as best practice to mechanisms to prevent workforce. In addition, 27 players from the Madrid teams are registered prevent criminal liability in any irregular activity, such as the Under-16 B finished top of the Real Madrid Academy were with Social Security. possible situation. The analysis whistleblowing system and A2 division during the regular chosen to play for their national of potential risks to the club corporate portal. phase, finishing 13th at the end teams, broken down as follows: 38% of the club’s contracted of the competition. In addition, the employees are female (128 team won the 7th Leukemia and Senior national team (1); U19 (1); women and 207 men in total) Lymphoma Foundation Basketball U18 (2); U17 (1); U16 (7); U15 (5); of which 52 hold positions of F U LFILLME NT O CO MMI T ME NTS I N 2016-17 Tournament and the 4th edition of U14 (2); U13 (4) y U12 (4). responsibility. the Torneig de Farners. In the 2016-17 season, Real The non-athlete staff Usman Garuba was awarded MVP Madrid’s academy maintained members include workers of of the Leukemia and Lymphoma twelve different nationalities,

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate its collaboration agreement with Foundation Tournament and was C. B. Las Rozas, with the results which gives an idea of the included in the ideal team along of this agreement proving very internationalization of the club’s with Boris Tisma. satisfactory so far. activities. During the season, nine female and nine male The Under-14 B team also During the 2016-17 season the employees took maternity/ finished in top position in the A2 club awarded scholarships to paternity leave. 3 employees division, finishing the season in the 17 players from other regions took leave of absence to care same way, as did the Under-16 and countries. All of them were for a young child, 12 employees B team, finishing in seventeenth offered boarding in the Real City reduced their working hours position overall. In addition, Madrid and schooling in the as legal guardians of young Real Madrid was proclaimed SEK, one of the most prestigious children and one employee champion of the FYM Rincón academic centers in Spain. reduced their working hours de la Victoria tournament and of to care for dependent family the 3rd Under-12 Tournament in The agreement that the club has members. There has also been Castelldefels. Sediq Garuba was with Sanitas has progressed 1 retirement and 5 voluntary Real Madrid, winners of the Copa del Rey awarded MVP in Castelldefels satisfactorily. leaves of absence. in basketball. This study, conducted with the in sports competition, given All the academy teams have In collaboration with the Madrid Occupational risk prevention action procedures in the event European University, involved the in partnership with the received specific training on Football Federation, a national plans have also continued. This of emergency. participation of 239 employees Professional Football League security on social networks and course for level 3 football season, they have benefited of the club, and has revealed to spread the code of conduct prevention of telematic crimes, coaches was held, attended by 8 significantly from the introduction A Psychosocial Risk Study, high levels of knowledge developed for sporting bodies with invaluable and generous coaches from the club’s football of the club’s own prevention carried out during the 2016- and digital competence of to all levels of the club. collaboration of the Departments academy, among others. service, as well as the on-going 17 season, has centered employees, above the average of Specialized Delinquency and external prevention services on the Ergonomics and levels of the comparable Training has also included Telematic Crimes of the Central In collaboration with our academic already contracted by the club Psychosociology of Work, which, population both in our country occupational risk prevention, Operative Unit of the Civil Guard. partner the European University, for its different areas. together with the other actions and the rest of the European with courses being given on first seven scholarships have been that have been adopted, has Union. As a continuation of this aid, evacuation of facilities, fire The academy coaches have been awarded to club employees Actions in the area of prevention facilitated the correct planning study, an ambitious plan is being suppression and prevention of trained to identify and prevent to attend master’s programs and occupational medicine and adoption of preventive designed for the development occupational hazards. harassment situations, and club at the Real Madrid Graduate included employee medical measures to continue improving of digital competences based coaches and executives have School. These postgraduate examinations, enhanced by new the working conditions of the on active learning communities The academy players that live obtained the title of Professional programmes included an MBA diagnostic techniques for early club’s professionals. through gamification and other at Real Madrid City received Coach through the advanced in Sports Management, a detection of diseases, which 30 new knowledge management training on the values of the program in executive and University Master’s in Sports have been carried out on a total The relevant Occupational Risk 31 techniques. club. Academy players at organizational coaching, which Physiotherapy, a University of 217 ordinary employees and Assessments and Preventive the residence, in addition to has enabled the introduction of Master’s in Sports Training 12 permanent, discontinuous Action Plans have also been Special mention must also their academic education, coaching programs to support and Nutrition and a Master’s in employees. A voluntary flu carried out for the new facilities of go to the training programs have received English classes the personal and sporting Football Management. vaccine campaign has also the club such as the Basketball on integrity, good practice focused on football and training development of the academy been carried out, in which 57 Pavilion and Football Pitches and the prevention of fraud in Communications in sport. players. Another development of the employees were vaccinated. 11 and 12 of Real Madrid 2016-17 season has been the City. All of them have their introduction in the academy With regard to Occupational corresponding Self-Protection of nutritional training given by Risk Prevention, the club Plan, implemented through the F U LFILLME NT O CO MMI T ME NTS I N 2016-17 a specialist in nutrition for high has continued to monitor provision of training to people performance athletes, aimed at and supervise facilities and working there and to entities coaches and physiotherapists as processes, carrying out which use the facility (Real well as the players themselves. the necessary preventive Madrid Foundation) and put to

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate measures and proceeding the test with an evacuation drill In addition to training activities, a with the preparation, updating, in December 2016. special mention should be made improvement and adaptation of of the internal communications the documentation to changes campaigns carried out to teach in the facilities, jobs and tasks the club’s values in the fight performed. Monitoring and against violence and all forms follow-up of the delivery and of intolerance or discrimination use of Personal Protective in sport. These campaigns Equipment for workers has have focused this season on continued, and special emphasis awareness of good practices in has been placed on workplace sport, respect and promotion of information and training, as the Real Madrid Code of Ethics. well as on the dissemination of

The football and basketball squads, in a joint training session at Real Madrid City. In addition, training and refresher any location and terminal to a 3.4 Sporting and Public €244.9 million. The breakdown courses have been given to corporate desktop in order to Administrations by items is as follows: AMOUNTS PAID DURING THE 2016-17 the people with responsibilities operate the same applications FINANCIAL YEAR € THOUSAND in case of emergency, and and resources as if they were This season, Real Madrid • €167.5 million for the payment Income tax and non-resident income tax (deductions evacuation drills were carried at the club. In this way, both in continued to adhere to its policy of taxes to the state and local from staff remuneration and image rights) 155,448 out at the Academy Residence cases of mobility as well as in of timely compliance with tax tax authorities as well as in November 2016, in the any emergency situation that obligations and social security Social Security contributions, CORPORATE TAX 1,895 pitches and stands of Real prevents employees from being contributions and at all times has which represents 25% of Madrid City in February 2017, present at the club offices, they been up to date in its payments the club’s operating income; Property tax and other local taxes 2,648 in the Bernabéu Tour in June can continue working from any to the public administrations, i.e. of every 100 euros the 2017, and the Emergency location with Internet access as shown in the Transparency club earned, 25 euros went SOCIAL SECURITY QUOTAS (company quota) 6,176 Measures of the Multipurpose and the club can continue to Portal. Likewise, it has continued to taxes and Social Security SOCIAL SECURITY QUOTAS (staff quota) 1,298 Building have been updated. function. In addition, the club its institutional collaboration contributions. is able to obtain immediate with the local and autonomous TOTAL COST OF TAXES AND SOCIAL SECURITY PAID 167,465 The Health and Safety response from its employees, community administrations. • €77.5 million in VAT, which, as Committee, comprised of wherever they are located, a result of its economic activity, % Operating Income 25% 32 club worker and management if required urgently outside Real Madrid has paid to the tax 33 representatives, continued business hours, without them TAX BALANCE authorities (difference between VAT Net Balance Paid 77,463 its activities, making notable having to travel to its facilities. VAT charged to customers progress in the occupational risk The use of this new environment The direct contribution by Real and VAT paid to suppliers). REAL MADRID TOTAL CONTRIBUTION TO prevention plans for all areas. will also enable us to provide the Madrid to state and local tax As of June 30, 2017, Real TAX REVENUES AND SOCIAL SECURITY 244,928 With regard to the coordination benefits of working from home, authorities and Social Security for Madrid had no outstanding of the business activities carried with respect to modernization, the 2016-17 financial year was unrecognized tax obligations. out at our facilities, in the 2016- efficiency, productivity and 17 season, there were 377 conciliation between work and coordinated occupational risk family life, as well as to society F U LFILLME NT O CO MMI T ME NTS I N 2016-17 prevention actions. by reducing travel.

As part of the digital To support the digital transformation of the club’s transformation of the club, organization to obtain all the eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate agreements have been reached benefits of information and with workers’ legal representatives communications technology, regarding teleworking and digital the employment virtualization disconnection for rest at night, project which enables the as well as flexibility of schedules optimization of our contingency that allow compatibility between and on-going business plans in the operational needs of the the event of an emergency has club—which include working at been extended to new divisions weekends, on bank holidays, of the club. The project provides and evening hours—with greater us with a tool that allows each opportunities for improving the employee remote access from work-life balance of employees.

The Santiago Bernabéu stadium during a Champions League game. 3.5 Other clubs The Basketball Academy teams football and basketball sections played several friendly games to develop their marketing Real Madrid’s relations with and took part in prestigious campaigns. The club is proud other clubs is demonstrated by tournaments at a national and to have a portfolio of sponsors its participation in tournaments international level, playing a total made up of leading and world and friendly games. of 19 games. famous brands and actively promotes these agreements Football Highlights were the Real Madrid so that these brands may The different club teams took Junior victory in the Adidas Next benefit from the great social part in a total of 78 tournaments Generation tournament in Coín, dimension of the club and its Benzema starts Real Madrid’s goal in the return leg and 153 friendly matches. the Under-16A victory in the U16 dynamism in generating new of the Champions League semifinals. Szent István Basketball Cup advertising and promotional These tournaments include 2017 and the Under-14 team assets. This season new the Weifang Cup International win in the Endesa Mini Cup. global partners have come on Tournament in China (Under-18 board such as Hugo Boss— B), the Al Kass International the renowned German fashion 34 Football Marketing and Communications Basketball Cup in Qatar, the Puskás Cup 3.6 Clients brand—, the tire manufacturer 35 Real Madrid has a presence in the Committee, as well as the Real Madrid is present in all and the Generation Adidas Hankook, and Toshiba most important football national Competitions Committee, Real the major national (ACB) and Cup in Dallas (Under-18 C), the In the 2016-17 season the Medical, which will provide and international organizations. Madrid is represented by a club international (EuroLeague) Verona International Tournament club’s commercial activity has the best medical diagnostics The most important organizations executive. basketball bodies. (Under-16 A), the Marveld intensified with the consolidation technology for our players. we participate in are as follows: Tournament and the Miguel of a portfolio of more than Agreements have also been FIFA: our club is represented COMMUNITY OF MADRID: Malbo Tournament (Under-16 300 national and international established which focus on the UEFA: this season, Real Madrid at the highest tier of football by The club continues to maintain B), the Francisco de Goya clients that operate in more Spanish and Latin American has been very active in the the vice-president on both the excellent relations with Tournament and Reino de León than 50 sectors and with which market with major companies various committees and bodies FIFA Player’s Status Committee the Community of Madrid. Tournament (Under-14 A), the a continuous relationship has such as Telefonica, Caixabank, F U LFILLME NT O CO MMI T ME NTS I N 2016-17 of the European organization, on the Football Stakeholders Its collaboration with this Dubai Intercontinental Football been established. Kellogg’s and Codere. Partners particularly in UEFA Events S.A., Committee. institution is more active Cup (Under-14 B), the MIC and as important to us as Nivea, in which the president serves than ever, as shown by the LaLiga Promises (Under-12 The club either directly or Mahou, Samsung and Solán as a representative. In addition, RFEF: this season, the club success of the assignment A), and the Powerade Cup through its Master licensee, de Cabras have renewed and our vice–president is a member had a very active presence, by the regional government (Under-12 B), among others. has managed a portfolio of 241

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate expanded their relationship of the UEFA Club Competitions most notably the president’s of the WiZink Center for Real license agreements in order to with Real Madrid. And final Committee and vice-president of participation on the Board of Madrid’s Endesa League and Basketball be able to offer official products mention should go to Yili, the Board of Directors of the Club Directors. EuroLeague games. Real Madrid’s relations with and services that use Real leader in the Asian market for Competitions Committee SA. other clubs is demonstrated Madrid’s intellectual property dairy products. An agreement FFM: this season, the club had BASKETBALL FEDERATIONS: by its participation in different rights. Among them is the line of that has begun this season ECA: the ECA is an organization a very active presence in the The Mangers of Real Madrid’s tournaments and friendly games. textile products that includes the and has the support of our that brings together the main Madrid Football Federation. Academy actively participated In pre-season, the first team replicas of match day shirts and commercial office in Beijing. European clubs and at whose in the General Assembly of the played a total of three friendly licenses in the digital environment general assemblies Real Madrid LNFP: the club is represented in Spanish Basketball Federation matches. that have generated a catalogue The club collaborates with is represented by its vice- this organization by our General (FEB) and of the Madrid of games and services for the Relevent to promote its friendly president , who was appointed Manager and the director of Legal Basketball Federation (FBM), In the VI Edition of the Costa del mobile environment that have matches, an activity that forms vice-president of the ECA, and Services. This season it has been thus improving communications Sol Tournament, Real Madrid been accessed by more than part of the team’s pre-season by other senior club executives. very active in the organization’s between the club and these played against Fenerbahçe and 5 million users worldwide. preparations. This season On the Executive Committee, the activities, especially in the federations and creating a more Unicaja before playing the NBA the team participated in the club is represented by its vice- General Assembly and the fluid work dynamic. Global Games 2016 in which they Real Madrid has 60 corporate International Champions Cup, president. In addition, on both the Audiovisual Committee. faced Oklahoma City Thunder. sponsors that are linked to the playing three matches in the US which produced a record note is the implementation of The Real Madrid VIP Area has finance, premium lifestyle, 3.7 FANS automatic information system and total attendance of 274,500 the new, pioneering system of 4,729 seats distributed on all tourism and catering industries. 15,000 by an operator. Through spectators and proclaimed us latest generation audio guides sides of the Bernabéu stadium All of this helped the VIP Area Public Service Office / its email, atencionpublico@corp. as the football club that has in 5 languages. and 553 VIP seats for basketball to achieve a 96% occupancy Services for fans realmadrid.com, over 25,000 sold more tickets in the US. at the Palacio de Deportes de rate in 2016-17. emails were answered this year. The food served at our four Madrid (WiZink Center). The The office provides specific The Events Department has stadium restaurants continues VIP Area at the Bernabéu As a supplement to the services to our fans that do not In addition, on first team and firmly established itself within to occupy a privileged position Stadium is distributed activities carried out by the belong to other club groups, Real Madrid Castilla match days the Business Tourism industry, among the city’s gastronomic amongst 243 boxes, with a club’s different departments such as members, Madridista and at major events held at the occupying a privileged position offering. The food services capacity for 2,985 people and for their clients, Realmadrid card holders and fan clubs. It stadium, an office for the general due to the number of events associated with match days 1,744 individual armchairs. In TV is broadcast in more managed a total of more than public provides personalized carried out throughout the continue to improve and addition, the four restaurants than 50 countries, thanks to 55,000 enquiries through service, at which more than year. Our facilities, their special mention should be at the Bernabéu (Puerta 57, collaboration with 10 leading different contact channels, a 5,000 inquiries from spectators extraordinary location and the made of the international Asador de la Esquina, Real global TV operators. In line with 10% increase compared to were received. versatility of their spaces allow development of the Real Café and Zen Market) become the aim of promoting contact last season. us to create events tailored to Madrid Café brand. We have hospitality areas during every with the club’s supporters, both 36 each company, to break with already announced our first match. the content and the services Through the hotline service 37 seasonality and maintain a opening in Dubai and there of the official Real Madrid App 902321809, by both automatic competitive offer 365 days a is an ambitious development The 586 VIP Area clients are for mobile phones have been and personalized operator year. The number of corporate plan for the next few years companies from a wide range increased, with more than 5 services, almost 30,000 calls events increases every year, that will allow us to continue of sectors—multinationals, million downloads worldwide. were dealt with, 15,000 using the with 160 this season. opening such establishments IBEX-35 firms, SMEs and and reach all our fans and private individuals. Also during The Bernabéu Tour has once supporters in the main cities of the 2016-17 season, more again beaten its record of the American continent. than 16,000 additional VIP visitors and this year ended seats were sold for individual F U LFILLME NT O CO MMI T ME NTS I N 2016-17 with more than 1,100,000 Real Madrid develops its games. visitors. It is one of the main official store business through tourist attractions of the city its licensee Adidas which, at Once again this season, work and therefore, one of the the end of the 2016-17 season was carried out to promote our most in-demand products eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate operated in official stores VIP Products internationally for national and international located on Gran Vía, Arenal and thus expand market tourists. The commitment to and Carmen streets and at the share. To do so, the VIP Area technology, interactivity and Las Rozas Village Shopping has been permanently present content enrichment, makes the Center, at Barajas Airport at IFEMA, taking part in the Bernabéu Tour one of the best (terminal 4 and terminal 4 most important national and rated products with the highest satellite), in Palma de Mallorca, international trade fairs and customer satisfaction rate. It’s Barcelona (Las Ramblas and agreements have been signed worth noting the importance Ferrán street), Mexico City with travel agencies and tour of the complementary services (Carranza and Polanco streets) operators. An advertising we offer during the visit and and Doha (Qatar). These campaign was also carried the desire for continuous outlets are in addition to the out in major national and improvement to adapt to the store at the Santiago Bernabéu international online and offline needs of the market with high stadium, which has an annual media, with presence in level products and services. Of flow of nearly 5 million visitors. business management, luxury, Victory celebrations at the Santiago Bernabéu stadium. Madridistas more than 25,000 emails have Fan clubs The Board of Directors of Real trophies were presented at drills for different types of Real Madrid has 247,000 active been received at the Madridista Real Madrid C.F. currently has Madrid C.F., on July 14, 2016, Real Madrid City at the end of emergencies at Real Madrid fans registered in its Madridistas Line address and attended to. 2,351 fan clubs throughout approved the Real Madrid the tournament in the presence City have continued, which have Loyalty Program. These the world, of which 170 are Fan Club Regulations, which of President Florentino Pérez. affected the training grounds, Madridistas receive an official Finally, more than 810,000 Hala international. At present, we mentions the fan club card in Just like last year, the trophies the basketball pavilion and supporter’s card that enables Madrid magazines have been have more than 65 (national and article 6. for the champions of each the players’ residences. Work them to have a direct and on- sent to the homes of members international) fan clubs that are category were presented at the has also been completed on going relationship with Real and Madridistas and more than in the process of creation and In addition, at each first team Santiago Bernabéu stadium job position risk profiles for all Madrid. 200,000 Hala Madrid Junior we hope will shortly belong to away match, we call the local before the Corazón Classic staff and the risk assessment magazines to junior members the Real Madrid family. fan clubs to meetings to Match. Raúl González and documents, self-protection The club also maintains a and Junior Madridistas. discuss the club and how it Ronaldo presented the trophies plans and emergency measures permanent relationship with Throughout the season, functions. In total, and at the to the winners. of the facilities have been Madridistas through regular Registered users the fan clubs celebrated end of the season, we have reviewed. Advice was also given electronic communications, The club also maintains contact anniversaries, at which the maintained contact with over on occupational risk prevention having sent more than 16 through regular electronic club was present and sent 650 clubs for whom we have 3.8 Suppliers to all the suppliers used by the million e-mails and 150,000 communications with registered institutional representatives. been able to resolve all their different divisions of the club 38 SMS messages to fans’ mobiles users that are not members or We attended 263 acts, doubts and concerns. During the 2016-17 season, whose employees, for reasons 39 during the 2016-17 season. Madridistas, currently comprising almost all of the acts held. Six 3,700 goods and service of work, carry out functions in almost 7 million fans. With regard clubs celebrated their 25th This season, all the clubs that purchases took place, including the club’s facilities. All these The Madridista Line has managed to registered users, more than anniversary, two their 50th and so requested, were also able those listed under operating activities are intended to 170,000 telephone calls. Likewise, 121 million e-mails were sent. one its 65th anniversary. to visit Real Madrid City and and investment costs. Total ensure that the employees and get to see its facilities. supplier turnover was spread suppliers of Real Madrid meet amongst approximately 1,038 the occupational health & safety With regard to games played at different suppliers. policies laid out in the Workers’ the Santiago Bernabéu stadium, Statute and, fundamentally, the the Fan Club Department The Procurement Committee Occupational Risk Prevention F U LFILLME NT O CO MMI T ME NTS I N 2016-17 works in conjunction with the held seven meetings, which Act 31/1995 and Royal Decree Members Department of the approved and supervised 171/2004. visiting team to invite a group of major purchases of the goods its fans to a lunch to promote and services and investments made by the club during the

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate relations between the fans. season, as well as checking At the end of the season, the the evolution of the budget and Fan Club Department organized its compliance by the different a 7-a-side football tournament departments. for the Under-8, Under-10 and Under-12 divisions. More than Summarizing the actions taken 10,000 supporters belonging in the area of risk prevention to 131 teams representing over during the 2016-17 season, a 100 Real Madrid fan clubs took legal audit of the management part at Real Madrid City to enjoy system for the prevention of a true Real Madrid weekend. occupational hazards was The elimination phase was carried out, 377 coordinated played on the first day and business activities were the finals on the second. The developed, and evacuation The Santiago Bernabéu stadium. 3.9 Society the publication of the “Manual probation centers took part. It promotion of sport based to help children in especially basketball programme in for the prevention of violence should be highlighted that the on positive values for the difficult circumstances, due to hospitals to the Hospital Puerta During the 2016-17 season, in the Real Madrid Foundation tournaments had inclusive days, comprehensive training of abandonment or delinquency, de Hierro of Majadahonda Real Madrid’s social activities, Schools”. for students with and without a future generations. During the to play sport every week. and the Iñigo Álvarez Renal channeled through its disability, without distinction. 2016-17 season, 110 clinics The sessions are taught Foundation of Toledo. This Foundation, were focused on Of note is the opening of new The basketball social sports were conducted in 42 countries using the methodology of means that the Foundation the following areas: projects in Zaragoza and school tournament also with more than 40,000 children the social sports schools, now has coaches in 11 especially those dedicated to included wheelchair basketball and young people participating. with special emphasis on hospitals who contribute to the attention of children with days. the values of respect, self- improving children’s emotional 3.9.1 REAL MADRID FOUNDATION different abilities. This comes esteem, companionship and state with recreational- SOCIAL SPORTS SCHOOLS after the consolidation of the At the end of the season, in the 3.9.2 REAL MADRID FOUNDATION effort. This season, these educational activities based Inclusive Football programme months of July and August, the PROGRAMMES FOR OTHER activities were expanded to around basketball and values. Education in values through with the inauguration of the summer campuses took place. GROUPS AT A RISK OF include matches with teams More than 2,000 people sport continues to be the main third school dedicated to With regards to basketball, EXCLUSION IN SPAIN of volunteers on weekends in have benefited from these tool of social action to achieve this social group with the Gil they were the 9th Inclusive some of the centers. Children activities directly. This season, the integration of groups at risk Gayarre Foundation in Pozuelo Basketball Campus for boys At national level, it is important in shelters and in hospitals an Intervention Manual for 40 of exclusion and those not at de Alarcón and the School and girls with and without a to highlight the participation are also beneficiaries of the coaches participating in 41 risk (around 70% of the students of Inclusion with ATADES in wheelchair, the 8th Summer of more than one thousand ‘En Navidad, ningún niño sin this programme has been attend with scholarships or half- Zaragoza. Also of note is the Basketball Campus and the 3rd children in the programme for regalo’ campaign. We have published. scholarships). We use football growth in the Basketball area, Adapted Basketball Campus schools in shelters and juvenile increased our attention to and basketball social sports with new adapted basketball for young people with a severe detention centers developed seriously ill children this season schools as the main activity to projects in Madrid and the new mental disability. by the Real Madrid Foundation by extending the children’s promote healthy living habits, Wheelchair Basketball School sport as an appropriate use in Getafe. For the football side, the of leisure time for children and Campus Experience was held to collaborate with families in What was learned during these in 5 venues in Spain and 6 F U LFILLME NT O CO MMI T ME NTS I N 2016-17 the comprehensive training of training sessions was put international venues during the more than 6,000 children aged into practice from November summer season, with special between 5 and 17, in a total 2016 to June 2017, over 15 importance placed on the of 67 social sports schools in weekends in Real Madrid Campus Experience of Madrid seven different Autonomous

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate City. It was the first time that which has more than 3,000 Communities. The teaching the thousand students of participants from more than 80 methodology used moves away the Basketball Social Sports different countries. from competition to focus on the Schools were able to enjoy transmission of positive values the tournament in the club’s The recreational-educational and the integration of different new facilities. Also, in May, the agenda of the Campus is groups playing together. For a Second Meeting of Football based on the methodology of REAL education: Values and Schools of the Southern educating in the Foundation’s Sport is the basic programme Area was held in Jaén with values, although it adapts for training football coaches the participation of students to each period of stay of the (“Coaching Football, Teaching from schools in Andalusia and students. The same occurs Values”) and basketball coaches Murcia. In June, a Day of Living with the technical-tactical or (“Initiation in Basketball with Together was held for the social specialized content clinics Values”). These have been sports schools from outside that the Foundation develops complemented this year with Madrid, in which students from around the world for the “En Navidad, ningún niño sin regalo” event held by the Real Madrid Foundation. In another line of action, the has treated more than 50 low- which has been implemented 3.9.3. THE INTERNATIONAL AREA OF association, which will benefit with the six schools in the Foundation has continued to income patients in Madrid. for over a decade with the open THE REAL MADRID FOUNDATION more than 200 vulnerable Philippines in collaboration support seriously ill children by project at the Canal de Isabel II children in Buenos Aires; and of with Anakk and the Roxas arranging visits to the players And in the area of detention facilities and at the three Sanyres A score of new social and sports special importance is the case of Foundation. In India, we work at Real Madrid City during centers, this year we have and Sarquavitae homes for the schools and more than 2,000 Colombia where the first adapted with more than 600 students the season for children from organized 22 football and 21 elderly. Almost half a thousand new beneficiaries of the Real school in the Americas has been in Kolkata and Tamil Nadu in foundations such as Make a basketball projects in prisons adults participate every week Madrid Foundation is the balance opened, in collaboration with collaboration with the Institute Wish, Petit Princess, Pequeño involving 2,100 inmates to in this programme, which this of activity in the international the NGO Fides, implementing for Indian Mother and Child and Deseo, Juagaterapia and the contribute to their re-education year also included hearing tests area. The Foundation already the methodologies of adapted the Hope and Joy Foundation. Aladdin Foundation, amongst for reintegration into society. Real carried out by GAES. reaches 279 schools in 74 and inclusive schools in Spain. others. Almost 200 children have Madrid Castilla visited the Alcalá countries with more than 36,000 Of particular note is the alliance In Europe of particular note this been able to meet their idols and Meco prison to motivate the The unemployed people in children and young people who, between the Foundation and year is the founding of the first receive encouragement in such inmates. In a similar vein, various Madrid who participated in the in addition to an education in the Inter-American Development social sports school in the United difficult circumstances. complementary activities such “Emprendeporte” programme values through sport, also have Bank. All these projects provide Kingdom, the birthplace of as string orchestra concerts and of the Foundation were able to medical services, food and support to 21,000 children in football, in collaboration with the Finally, in the area of health, the visits from veteran players have take part in two new special schooling provided, since the the Americas. Cedars School in Croydon and 42 sports physiotherapy programme been organized. sessions on job searches and Foundation schools are part of the Kinetic Foundation for the 43 for neurological disorders, in motivational techniques through comprehensive programmes. In Asia-Pacific, we continue to benefit of children in vulnerable conjunction with the UEM, Senior citizens have continued sport, aimed at improving the work with Australian Aborigines areas of South London. A Sanitas, COFM and the Madrid to enjoy the physical activity quality of life of the long-term In order to apply the Real Madrid at Wellington High School in special mention should go Multiple Sclerosis Foundation, programme for the elderly, unemployed. Foundation methodology New South Wales, although it to the work with refugees in throughout the world, we have is no longer the only project in collaboration with Mercy Corps trained almost a thousand Australia. A new social sports in Serbia. Also, work on the coaches, thus complementing school has been set up in consolidation plan continues at their preparation to carry out Sydney, Australia, with the the ten existing schools from sessions on training and values collaboration of Holroyd High Portugal to Hungary, Romania, F U LFILLME NT O CO MMI T ME NTS I N 2016-17 for the beneficiaries. School , where 85% of the Bulgaria, Italy, Azerbaijan students are immigrant and and Russia, with the aim of The presence of the Real Madrid refugee children from Syria, promoting education in values Foundation on the American Iraq and Afghanistan. Our and the necessary stability in continent is of note, with 15

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate social sport work continues the financing of projects for their new social sports schools in the school in Jinzhai, in sustainability. Portugal once now bringing the total up to conjunction with the Youth again hosted the 4th Alma Cup 160 projects. These include Welfare Foundation in China, for the Real Madrid Foundation’s five new schools in Bolivia, in and in the football school with social sports schools in Europe collaboration with F. Alalay, 2,700 students, in collaboration and Morocco; a coexistence inaugurated by Evo Morales with Evergrande. In Cambodia, that rewards the application of with Emilio Butragueño; three the new school established values during the competition, new schools in the US (Seattle, with the For the Smile of a seen as an educational in collaboration with Central Child NGO in Phnom Penh tool, while promoting the Washington University), three continues its work for children coexistence between European schools in Mexico (Acapulco, formerly working in the rubbish and Moroccan students and Campeche and Chiapas); two dumps. Work also continues coaches. new projects in Guatemala with the collaboration of Sauce with World Vision; a school in Battambang, which has Africa and the Middle East Real Madrid players at the in Argentina in collaboration brought football to child victims have suffered a tumultuous year Real Madrid Foundation campuses. with the Valores y Deporte civil of anti-personnel mines; and and among the Foundation’s activities we should highlight the exhibition and special edition support of other great stars like Madrid Legends team to action occurs every year during winning the King’s Cup. Hunter launch of the first social ports of the Luis de Carlos Forum Richard Gere, Julio Iglesias and the social sports school of the visit that both squads also visited the adapted school school adapted for children were held in Madrid and were David Summers. This year the the Foundation in Lebanon, make to the main hospitals of of Majadahonda and many with different abilities in Hanan, replicated in Fuengirola with Real Madrid Foundation has with Karembeu at the head, Madrid in collaboration with players received more than 200 Morocco, in collaboration a fantastic turnout. In a year collaborated with the Spanish and its participation in the the Foundation. Likewise, the students from social sports with Manos Unidas to serve like this, the Luis de Carlos Red Cross in the traditional Corazón Classic Match 2017 Foundation has had the support schools around the world at 80 children with disabilities. Forum also held debates on Sorteo de Oro lottery and the “Heartbeats for Africa”, and of players in the recording of Real Madrid City. The project applies the same the great comebacks and The money from tickets that began as speakers sharing their different messages to support methodology already tested in 33 Leagues, meetings that at €20 was donated to a joint memories in the Luis de Carlos its projects and schools. We Marcelo was present in many Spain over the last six years. Also the fans and collaborating project for homeless people. Forum and other institutional can highlight the visit of Dani different activities carried out noteworthy was the opening of members of the Foundation events of the Foundation. Carvajal to the social sports in collaboration with Microsoft. the first school in Juzesan, Iran, were especially enthusiastic school of Leganés; of Mariano He engaged with the children with a hundred students from about. It is worth mentioning the 3.9.5 PRESENCE OF VETERANS to the social sports school of of the social sports schools the Niroo and Nehsat school in exhibition held on the occasion 3.9.6 PRESENCE OF PLAYERS Guadalajara; of Keylor Navas of Morocco and Colombia, Mahshahr. With this opening, of the appointment of Pedro Once again, veterans in the clinic of Costa Rica and together with Isco and Sergio more than 2,300 children are Ferrándiz as honorary member continued to support the The generosity of the first team in the social sports school of Ramos, and via teleconference 44 now served by the Foundation of the club. charitable activities of the players was demonstrated Orcasitas; of Rubén Yáñez with projects from Peru. The 45 in the Middle East. The schools club through the Foundation, each week when attending in the social sports school motivation and enthusiasm currently operating in Saudi Also, the Heritage Center and the with the presence of Roberto the visits of seriously ill or of Tarancón; and the visit of to continue playing sport and Arabia, Kuwait, UAE, Bahrain, Events Department presented Carlos in the social sports incapacitated children whose the students of the adapted accessing technologies was Palestine and Israel have been the book The Eleventh, an event schools of Andalusia, biggest wish was to meet basketball schools to meet the main message the player consolidated. Africa continues that brought together Sergio Albacete and Tenerife, as well their idols. The pinnacle of this the basketball first team after transmitted to the children. to stand out for the number of Ramos, Marcelo, Nacho, Lucas as in different presentations of social sport aid projects. Vázquez and Keylor Navas. projects in China, Singapore, Malaysia and Tangier. Ronaldo The basketball initiative 3rd The Corazón Classic Match Nazario participated in the F U LFILLME NT O CO MMI T ME NTS I N 2016-17 Seminar in Values Training was 2017, under the motto presentation of clinics in Hong held, under which coaches “Heartbeats for Africa”, was Kong and in the promotion from the international schools attended by Ronaldo Nazario, of the Corazón Classic stayed in Madrid for a week to Raúl, Illgner, Butragueño, Match 2017 charity game; experience the training courses Solari, Roberto Carlos and Fernando Morientes visited eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate for national area coaches, as Karembeu and added the the Singapore school; Savio well as the 1st International finishing touch to the season. Bortolini visited the Niteroi Football Training Seminar. These Real Madrid legends project (Brazil); Hugo Sanchez faced those of A.S. Roma, in supported the tournament in front of a Bernabéu filled to the Mexico; Ángel Pérez was at 3.9.4. COMMUNICATION, EVENTS AND brim with children and families the Puerto Lumbreras social INSTITUTIONAL ACTIVITIES OF THE who were able to enjoy a great sports school; Ricardo Gallego REAL MADRID FOUNDATION match that has now already supported the solidarity race become a tradition. Especially in Madrid; Antonio Paniagua The 25th anniversary of the noteworthy during this edition supported the action of the death of Juan Gómez Juanito, was the support shown by all Foundation on World Kidney has been the focus of part of the players of the first team Day; Pepe Salguero went to the activity of the Historical squad using social media to the Churriana Tournament Heritage Centre and the Events send messages of affection for India... Especially relevant Department this season. The towards the initiative and the were the visits of the Real Roberto Carlos greets students from the Foundation’s schools. Also worthy of special mention communications, our school Physiotherapy. Almost 8,000 seeks to position the School as multicultural nature of our Students studying the Master’s is the presence and support of offers 12 master’s degrees: students have studied at the a leader in the sports industry, classrooms makes us a truly Degree in Sports Marketing also the Foundation programmes by A University MBA in Sports school. ensuring that the knowledge international school. travelled overseas, specifically the President, the Board and Organizations Management, and professional experience to Germany. There they were especially Emilio Butragueño MBA in Sports Organizations There are five values that of the entire community of our In this international context, received by the persons in who, as the great ambassador Management Online, MBA identify and set the school alumni and associates has an renowned professors from the charge of the Bayern Munich of the Foundation, has been in Sports Management, apart: entrepreneurial spirit, impact on the development and United States, South Africa, and Borussia Dortmund involved in countless events MBA in Sports Management teamwork, integrity, leadership growth of the sector. Germany, the United Kingdom, Marketing Departments and during the whole season. Online, University Master’s and excellence. Our objective is Belgium, Australia and France, had the opportunity of visiting Degree in Sports Law, to transmit and share them with Under this umbrella, the School amongst others, gave classes the head office of Adidas and University Master’s Degree in our students, always bearing in has organized two events this year. attending the most prestigious 3.9.7 REAL MADRID GRADUATE SCHOOL Sports Marketing, Master’s mind that our obligation is not with major media coverage sports congress in Europe. EUROPEAN UNIVERSITY ACTIVITIES Degree in Sports Marketing, only to train students, but also dedicated to two of the largest Following the consolidation of University Master’s Degree in develop them as human beings sports competitions in the the programme offer in English Another activity of great The school is present in twelve Sports Communications and that behave in a certain way world: Olympic Games: a 360º in the management area which importance is the White countries: Spain, Cyprus, Costa Journalism, University Master’s according to the historic values vision of the biggest sporting resulted in a 30% increase in the Week. The event takes place 46 Rica, Ecuador, Mexico, Chile, Degree in Sports Coaching of Real Madrid. competition in the world and number of students compared at the Santiago Bernabéu 47 Germany, Portugal, the United and Nutrition, Master’s Degree Keys to the Business of Top- to the previous year, this year stadium, where this year States, Australia, Honduras and in Football Management, Our goal of becoming the best Level Competition: the case of we have seen how the school the programme was mainly Thailand. University Master’s Degree international university sports the Champions League. These also consolidated the area of focused on the development in Physical Education and school led us to launch the sessions have been attended by health and fitness, following one of skills in entrepreneurship, Focusing on the areas of Health and a University Sports Trend Lab in December the most important personalities a of the great world trends. Its communications and leadership, health, sport, management and Master’s Degree in Sports 2015, a long-term initiative that of the Spanish sports industry: programmes in the area of health as well as on the impact of Alejandro Blanco (president of the and training have doubled the technology on the development Spanish Olympic Committee), number of students in 3 years. of the sector. In this edition Cristian Toro (Olympic medalist it is worth mentioning the F U LFILLME NT O CO MMI T ME NTS I N 2016-17 athlete), Leticia Iglesias (Coca- As for academic trips, our participation, among others, of Cola Communications Director) MBA in Sport Organization José Ángel Sánchez, general and Juan Ignacio Gallardo Management students manager of Real Madrid; (director of ), among travelled to London and New Giorgio Marchetti, UEFA Deputy

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate others, who have analyzed York, accompanied on this General Secretary and Director competitions under different second trip by students from of Competitions; Jesús Bueno, points of view of its participants: the Master’s Degree in Sports Vice President of Basketball federations, athletes, sponsors Management and Sports Business Operations of the NBA and journalists. Management Online. In both in the EMEA region; and José cities, they visited the most Luis López de Ayala, general During the 2016-17 academic representative sports facilities manager of Twitter in Spain. year, the School taught and met with the heads of Also worthy of special mention is master’s degrees to 422 the most prestigious sports the presence of the coaches of students at its headquarters in organizations. In addition, our our first teams, Zinedine Zidane Madrid and to 1,002 students Football Management Master’s and Pablo Lasso, and the at its 12 international locations. students were met on their round table in which our former At the Madrid School, 68% trip to the Netherlands by the players and current coaches of of students came from 49 Directors of the academies the lower categories of football different countries, the highest at Ajax of Amsterdam, AZ participated: Santiago Solari, Graduation ceremony of the 11th Promotion of the number since the School Alkmaar academy and PSV José María Gutiérrez and Real Madrid UE-Graduate School. was founded in 2006. The Eindhoven. Álvaro Benito. Each of the programmes has graduation ceremony, presided requirements for the collection, We have carried out an analysis In compliance with Royal Decree adjustment of the power factor involved a club executive as over by Florentino Pérez on July transport and treatment of both of the consumption of paper 56/2016, Real Madrid C.F. has and reduce consumption. co-director. Moreover, 65 3 at the Santiago Bernabéu hazardous and non-hazardous and energy derived from the carried out (and successfully professionals from Real Madrid stadium, was attended by waste from its industrial activity. handling of communications passed) an Energy Audit of all its • Replacement of existing formed part of the teaching Gianni Infantino, president of and information. As a result of buildings. lighting with LED types in staff of the different master’s FIFA, as sponsor of the eleventh Since 2007, Real Madrid this analysis, communications access road lighting leading degrees, which was highly rated promotion. This graduation has an agreement with using paper have been replaced Within this framework, to Real Madrid City and in its by students as a way of directly is the best reflection of the Ecoembes Spain, S.A. for the by digital media, which will save improvements were made to car parks. facilitating information on the now eleven years in which the implementation of selective 9.6 tonnes of paper annually. existing building installations internal management of the club. School has grown with respect collection and recovery of light This saving of paper and energy which have led to significant • Installation of chargers for Moreover we should highlight the to the number of students, but containers and cardboard at the consumption associated with savings in electricity consumption, electric vehicles in Real Madrid fact that more than 75 students also in recognition and prestige, Santiago Bernabéu Stadium, its complete life cycle means such as: City. carried out internships in different with over 8,000 alumni as a as well as at Real Madrid reducing the club’s carbon departments of the club. guarantee of the influence we City, for which it has created footprint by 37,500 kg CO2eq. • LED technology in emergency • Implementation of energy saving want to continue having on the a collection, transport and lighting for stands and buildings measures recommended in the The School, in its mission to professionalization of sport. subsequent treatment system The maintenance of the club of Real Madrid City and the energy audit. 48 prepare the most qualified that exceeds the guidelines set facilities, in compliance with stadium. • Installation of motion 49 professionals to lead the by the European Union. its policy of sustainability and sensors in public toilets in the • Improved thermal insulation sports industry, has obtained 3.9.8 ENVIRONMENTAL ACTION energy efficiency, has been stadium and Real Madrid City. to prevent heat loss or employability rates of 85% and In the 2016-17 season and strengthened by action aimed condensation in heat has contributed to enabling During the 2016-17 season, under the agreement, 601,311 at reducing consumption and • Installation of capacitor banks exchangers and heat and more than 86% of its students Real Madrid has been a pioneer kg of waste was collected from responsibly managing resources. in transformer stations that allow cold distribution networks. to achieve their goal of working in playing an official game with a our facilities at the corner of the in this industry. It has also shirt made entirely from recycled Santiago Bernabéu Stadium, implemented a Monitoring and plastic bottles, in a project which includes “La Esquina del Relational Plan, career plans, in collaboration with Adidas Bernabéu” shopping center, as F U LFILLME NT O CO MMI T ME NTS I N 2016-17 events and training to continue and Parley for the Oceans to well as at Real Madrid City. to provide maximum value to its increase awareness about the students. importance or the fight against Of this amount, 89.4% marine pollution caused by constitutes recyclable lightweight In its 9th edition, the Real man-made waste, especially

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate containers, paper and cardboard Madrid Chair, led by the winner plastic packaging, which ends and only 10.6% unfit waste of the Nobel Prize for Literature, up in the oceans. which, compared to the usual Mario Vargas Llosa, witnessed figures throughout the country, an increase of more than 50% In compliance with its policy shows that waste is being in the number of projects of sustainability and energy correctly separated. presented, which shows that efficiency, Real Madrid continues it is establishing itself in the to study and implement During the ten years of the academic world, and has actions aimed at both reducing agreement with Ecoembes, awarded twelve research grants consumption and the responsible more than 4,222 tonnes of amounting to 50,000 euros. management of its resources. light containers and 1,242 Since its inception, the school tonnes of paper and cardboard has contributed 450,000 euros Through collaboration agreements have been recycled, with the to research. with selective waste collection resulting environmental benefits and coordination and the in reducing CO2 emissions Special mention should be integrated cleaning company, and consumption of water and Facade of the first team residence in made of the fact that the the club fulfills all the electricity. Real Madrid City. • Improvements in the remote identifying of the groups and The entire annual water osmosis, which reduces saline City’s new corporate office In the area of maintenance of the management and monitoring activities that consume the consumption of our football concentration and allows building, in addition to the football pitches and ornamental of equipment that optimizes most energy, in order to find pitches and ornamental the water to be reused in the environmental criteria already gardening in our facilities at the the hours of operation. alternatives. gardening of the Real Madrid irrigation cycle thus producing established for the rest of our Santiago Bernabéu stadium City comes from the recycled savings in water consumption. City, employees will be made and Real Madrid City, we have • Installation of frequency All actions are supported by the water network of the Madrid City In the same way and as part aware of the implementation implemented a series of actions inverters in both pumping obligation of our comprehensive Council. In order to optimize the of the refurbishing works of of the “paperless” concept. to reduce environmental impact, groups and in air conditioning maintenance company (during irrigation and sanitation network the front west side, a new Another aspect that has as part of a sustainability plan fans. operative and conductive work) this season, improvements water tank has been built with been taken into consideration that includes: to carry out efficient energy have been implemented in a capacity of 160 m3 for the during the design phase has As far as the rest of consumption management in all our facilities. the sanitation network of irrigation of the new gardens. been to create rooms with a • Progressive replacement of is concerned we promote Real Madrid City through the great deal of natural light and internal combustion engine the internal awareness of our Complying with the ANM installation of more than 450 All these sustainability and to restrict closed spaces by vehicles and tools with electric employees, service companies 2006/50 Municipal Ordinance, metres of collectors to increase energy efficiency criteria, in allocating common service models. and partners. As a preliminary we have updated the the system’s capacity in the addition to implementing areas, which will generate step to a General Internal Sustainable Water Management recovery of irrigation waters them in existing facilities, will environmental efficiency right • Replacement of granulated 50 Awareness Plan, during the Plans of the Santiago Bernabéu and lead them to new water be used as a starting point from the start. In parallel, the fertilizers with organic 51 16-17 season a new energy Stadium and Real Madrid City, tanks with a capacity of 1,200 for the development of new club is studying the possibility fertilizers. management tool, Metasys which feature our supplies and m3. The water accumulated in infrastructures: of obtaining certifications Energy Dashboard (MED) has propose corrective measures these tanks will be treated with for the building which will • Progressive elimination of the been implemented which allows intended to reduce the a new system for treating and As part of the design and provide endorsements from use of insecticides, fungicides the detection of losses and the consumption of water. improving its quality—reverse construction of Real Madrid independent entities on and herbicides. This has been sustainability, accessibility, achieved almost completely air quality and environmental and we are the first high-level criteria. sports facility to do so through measures such as: F U LFILLME NT O CO MMI T ME NTS I N 2016-17 Fundamental to the priority objective of the comprehensive - Use of UV radiation renovation of the Santiago technology for the prevention Bernabéu stadium, was the final of lawn diseases. approval given on May 31, 2017, eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate by the Plenary of the Madrid - Application of beneficial City Council, to the Special microorganisms to achieve Plan for the Improvement of the natural balance of soils. the Urban Environment and Management of the Santiago - Release of insects and Bernabéu stadium, which nematodes to control pests includes all actions to ensure and diseases. environmental sustainability, highlighting all interventions to - Staff training on pest improve its urban environment and disease control in an and the complete renovation of environmentally responsible stadium facilities. manner.

View of Real Madrid City. • Reduction of water consumption All these measures have come audience record, it has also 3.10.3 REALMADRID TV with exclusive videos of the Realmadrid TV had the largest through: to the attention of the STMA done so for different visits (12.4 football and basketball teams as audience share of all thematic - Sports Turf Management million) and for the average Realmadrid TV, which since the stars, as well as our Academy channels, only surpassed by - Use of grass varieties and Association, which we hope time that each user dedicates 2016 is a free to air channel on teams. generalist channels. 3,910,000 rooting layers with lower will shortly award us its to each visit on the website (3.1 DTT, and in HD, has continued viewers connected to the water requirements. environmental certification. minutes). to expand its programming. Amongst other things, free to air channel throughout the day, Campo de estrellas, Madridistas broadcasting has resulted in an which was another historic - Optimization of irrigation Throughout 2017, Realmadrid. por el mundo and a cycle of the increase in daily production hours landmark for the channel. to maximize its efficiency, com has had an average of five best films have been added to a and non-stop broadcasting in including the use of sensors 3.10 THE MEDIA million unique monthly users. schedule which already provides HD. Formats have also been The most followed moment and audits to identify more The club website also offers the Real Madrid fans with free-access diversified. of the day took place with the efficient ways. The Communications Department possibility to follow live 24 hour excitement and the most detailed celebration at Cibeles of the has the objective of ensuring on- broadcasting of Realmadrid TV information about Real Madrid: Realmadrid TV beat all of its heroes of Cardiff. An average - Modification of quilting going and fluid communications in its two versions: Spanish and the most exciting live shows audience records on June 3 of 900,000 viewers and a in gardens to increase with the members of Real Madrid English. about future Real Madrid stars with the celebrations of the 5.7% audience share watched moisture retention. and acting as a link between the on ; the light- twelfth European Cup. The while the Twelfth was offered 52 club and the Media. To achieve The website includes an extensive hearted humor of 90 minuti; the champion’s channel averaged a to the goddess, becoming 53 - Construction of a tank for these objectives, it provides Transparency Portal which well memory of the most unforgettable 3.3% audience share, achieving the channel’s most viewed the collection and reuse of the following communications exceeds the requirements of the triumphs of the past in Historia the most seen day of its history broadcast to date. At that time drainage water. channels: Transparency Act 19/2013 and que tú hiciste and the solidarity of and surpassing even the day it surpassed all the thematic even the INFUT international Historias con alma. Last season, after winning the Eleventh a channels and was the fifth most • Other measures with a positive indicators. the channel increased its content year earlier. watched channel in Spain. environmental impact, such as: 3.10.1 REALMADRID.COM

- Reduction of the cultivation Realmadrid.com provides all 3.10.2 PUBLICATIONS time of the turf to be the club’s institutional, social F U LFILLME NT O CO MMI T ME NTS I N 2016-17 installed in the stadium and sports information in real The club currently produces from 18 to 4 months with time. In order to ensure news a total of 13 publications in a consequent reduction of about Real Madrid reaches both hard copy and online water consumption needs. the greatest number of fans formats, which include: the across the world, the website Club and Foundation annual eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate - Locating the turf farm at a publishes its content in eight reports; quarterly publications shorter distance from our languages: Spanish, English, Hala Madrid, with a circulation facilities, reducing transport French, Portuguese, Chinese, of 840,000 copies and Hala times and therefore CO2 Indonesian, Japanese and Madrid Junior (216,000 emissions and other Arabic. copies) and the Hala Madrid pollutants. online magazine which is sent Real Madrid’s official website by e-mail to almost 210,000 - Development, together was the most visited football members and Madridistas; the with our suppliers, of the club website in the world in match day magazine Grada feasibility of replacing the 2016. In April, Realmadrid. Blanca, with a circulation of current sodium vapor lamps com broke its historic record by 30,000 copies distributed for turf care with LED ones, exceeding eight million unique throughout the stadium and a consequent energy browsers in a month. But it and 800 press dossiers for saving has not only surpassed its best accredited professionals. Realmadrid TV interviews Zidane at Real Madrid City. The golden minute came Madrid’s social media is not only on whether it is accessed at at 22:54, when 1,163,000 a communication tool but a tool the stadium or elsewhere. spectators and a 6.24% share that supports the club’s different And it expands its contents saw Sergio Ramos enter the business lines: sponsorship, on game days complementing Santiago Bernabéu pitch with ticketing, tour, website... Real the televised experience of the the Twelfth. At that moment, Madrid communicates in 7 match as a second screen with Realmadrid TV ranked as the languages and is present on information and exclusive live fourth most watched channel in Facebook, Twitter , Instagram, images, with the more detailed 54 the country. Snapchat, Line, Google+, information and providing the 55 YouTube, Tencent, WeChat and opportunity to communicate live All the club’s institutional and Weibo. It should be noted this during matches with all the fans sports information is now year that it was the first brand spread around the world. One available live for everyone through to reach 100 million followers on of the highlights of the app is its digital platforms, Realmadrid. Facebook in addition to reaching its audio visual content, which com and the Realmadrid App, 50 and 23 million followers on enables summaries, multi- still in two versions, Spanish and its main Instagram and Twitter angle replays, special cameras English. Realmadrid TV is also accounts respectively. In the offering exclusive images, on- present in more than 50 countries 2016-17 season, the club demand matches and the club’s on pay per view platforms under generated more than 2 billion television channel, Realmadrid third party operating models. video playbacks, thus taking the TV. In addition, Real Madrid fans lead in the industry thanks to it are able to listen to games live

winning and the UEFA in English and Spanish, with full C u m p limie nto de co r o mi sos e n el ejer c i 2016/2017

eport real madrid 2016-2017 So c ial R e s pon ibility eport Corporate 3.10.4 SOCIAL NETWORKS Champions League. statistics from the world of sport.

The Real Madrid social networks Realmadrid App is available are the communications 3.10.5 REAL MADRID APP in English, Spanish, Arabic, channels with the largest club Indonesian, Japanese, audiences. The different Football, Realmadrid App is the channel Portuguese and French. In Basketball and La Fábrica through which the club addition, for the first time in the accounts on social platforms communicates with its followers history of any foreign sports Real Madrid’s total more than 275 million users, through mobile terminals and club, Real Madrid launched in Twelfth European Cup. making Real Madrid not only the already has more than six April this year a special version institution and sports club with million downloads since its of the Real Madrid App in China, the highest worldwide audience total renovation and relaunch in adapted and localized to the but also the brand with the most May 2015. The app adapts its uses and customs of the club’s followers on social media. Real content and settings depending fans in that country. Printed in November 2017, in Madrid Published by: Real Madrid C.F.

Published by: Real Madrid C.F.

Designed by: Grupo Glow

Printed by: Ofur Soluciones Gráficas, S.L.