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DALLAS & SMU THE POWER OF PARTNERSHIP SMU Community and Economic Impact Report TABLE OF CONTENTS DALLAS AND SMU: A History of Shared Success Page 5 TO OUR COMMUNITY PARTNERS: SMU TODAY: A Major Resource for Dallas and the Region As we celebrate the 100th anniversaries of SMU’s founding in 1911 and A Leading National University Page 9 opening in 1915, it is fitting to reflect on our century of progress. But Continuing and Advanced Education Opportunities Page 17 in keeping with the forward thinking of SMU’s founders and current supporters, it’s an opportune time for us to report on our partnership Public Service Programs Page 21 with Dallas – our hometown and continuing source of strength. Cultural Enrichment Page 25 Significant Economic Enterprise Page 31 Toward this end, we commissioned an economic impact study and Alumni Making a Difference Page 37 surveyed programs throughout the University. Although this report does not itemize all of our many programs with community impact, we hope Host to the George W. Bush Presidential Center Page 39 that it provides a meaningful snapshot of our contributions – and the SMU TOMORROW: Unbridled Opportunity Page 41 Thanks to the strength return on investment for Dallas – measured not only in financial terms but also in intellectual capital. Our ongoing goal is to give back to the SMU LEADERSHIP Page 43 and support of DFW, region that supported SMU’s founding and has nurtured the University SMU DISTINGUISHED ALUMNI Page 49 SMU at 100 is making in so many ways through the years. We hope you will see the breadth of unique contributions to SMU’s commitment interwoven throughout our programs and progress. the educational mix of Thanks to the strength and support of DFW, SMU at 100 is making our region. unique contributions to the educational mix of our region. We are pleased to be advancing as a premier national university that provides students and the community with the opportunity to explore and learn in a distinctive collegiate setting. In this environment, we offer a balance of strong undergraduate education, distinguished graduate and professional programs, growing research, service learning, global outreach and unique resources, preparing students for real-world success and leadership. Innovative and creative, energetic and optimistic, impactful and forward- looking – all are words that describe SMU today and will guide its future. The same words apply to Dallas. So, the partnership continues. “Great deeds are almost inevitably the achievement of many working together for common aims.” – Former Dallas Mayor J. Erik Jonsson R. Gerald Turner, President SMU.EDU/IMPACT | 3 DALLAS AND SMU: A History of Shared Success BEGINNINGS Moreover, in the last decade, the University has opened what has SMU began as a bold vision shared by Dallas civic leaders and the become a highly successful evening law school program to meet Methodist Church. The community had high aspirations for the a market demand in Dallas, as well as a new School of Education SHARED success and prominence of the city, and the Church had a lofty and Human Development to answer the request for research- mission of bringing higher education to Dallas, setting the stage based education reform in primary and secondary schools in for a synergistic partnership with historic results. DFW and beyond. By the early 1900s, city leaders knew that with a population of In turn, the constituents of Dallas and the region have stepped 92,000 and growth on the horizon, Dallas would need a great up repeatedly during the past century to help SMU become university to meet its potential. At the same time, Methodist a leading national university. First, the community has been officials, seeking to expand the Church’s mission of education, an essential source of financial support, enabling the University saw a need for a new university in the Southwest. to improve the quality of its student body, faculty, academic SUCCESS Dallas competed vigorously to be the new university’s programs and campus facilities. Moreover, many Dallasites hometown, and, in keeping with its can-do spirit, the city have helped SMU in meaningful ways through their service on won. The prominent Caruth, Armstrong and Daniel families SMU boards, support of artistic and cultural events, mentoring offered land for the campus, and city leaders raised $300,000 to strengthen Dallas’ bid. On April 17, 1911, the charter was signed establishing SMU in Dallas. Four years later, in fall 1915, SMU opened as Dallas’ university, with 456 students and 37 faculty members. The curriculum focused on liberal arts, theology and music, and the campus consisted of two permanent buildings, including Dallas Hall, named in honor of the city. MUTUALLY BENEFICIAL WORKING RELATIONSHIP SMU’s founding was a promising start of a flourishing town- gown partnership. Through the years, the University has taken strategic steps to help Dallas spur its economic and cultural development and become a thriving community for families and businesses. An early step was the genesis of SMU’s business school, which opened in 1920 after Dallas leaders urged the DALLAS’ UNIVERSITY University to expand its offerings in business and commerce. Dallas competed vigorously to be the site of SMU. Above: An aerial view of the campus today. Similarly, SMU’s establishment of an engineering school in 1925 came in response to a request of the Technical Club of Dallas. The historic marker on SMU’s first building symbolizes the campus-community partnership: the building is named in honor of Dallas. SMU.EDU/IMPACT | 5 SMU At the same time, SMU has become a SMU is a major source of nationally prominent university with a global reach. The quality of programs, students and faculty is evidenced by its strong ranking among national universities academic and cultural programs by U.S. News & World Report and other college guides. For instance, the Cox School of Business is one of the few vital to the region’s growth. business schools in the nation with three MBA programs ranked in the top 12 by Bloomberg Businessweek. rust T rinity DALLAS AND SMU T he T PARTNERSHIP TODAY The Dallas-SMU relationship continues to reflect the mind-set of its founders that the University and Dallas could together build a great city and a great university. Today, SMU is a major source of academic and cultural programs integral to the success of the Metroplex, attracting an estimated 300,000 visitors annually to mage courtesy of Dana Driensky and I campus. At the same time, the business vitality and global importance of the region add to SMU’s strengths. As in 1911, the constituents of Dallas and the region remain actively engaged in SUPPORT FOR A GLOBAL CITY Dallas is the fourth largest metro area in the nation and home to 40,000 SMU supporting the University. It is especially alumni, many of whom lead the area’s professional and civic development. noteworthy that of the 42,000 donors to SMU since 1995, 23,000 are not students and providing networks for Dallas and the Region SMU alumni. Likewise, each year more than 700 local corporate executives, student career development. Just as The Dallas-Fort Worth region has entrepreneurs and civic leaders give importantly, the growth of Dallas and become the nation’s fourth largest of their time, visionary thinking and the region into a major global business metropolitan area. Home today to some leadership skills by serving on SMU and cultural center has enhanced the 6.5 million people, DFW is projected committees and boards, including the University’s ability to attract and retain top to outpace Chicago and become the Board of Trustees. Additionally, about faculty and students. third largest metropolitan area, with a 1,000 organizations provide 4,400 population of some 10 million residents internships and experiential learning A CENTURY LATEr – NATIONAL by 2030. DFW International Airport opportunities to SMU students each year. PROMINENCE FOR DALLAS is now the fourth busiest in the nation The ongoing importance of the Dallas- AND SMU and the eighth busiest in the world. SMU relationship can perhaps best be The Dallas-SMU partnership has proven The Metroplex has become a mecca for summed up by the fact that of the 40,000 to be a successful venture for both commerce, serving as headquarters for 24 SMU alumni in the DFW region, many partners, with a remarkable return on Fortune 500 companies. And the list of have been and continue to be at the investment. achievements goes on. forefront of the civic and business leadership of Dallas and the region. SMU’s main campus is five miles from downtown Dallas, a closeness that has generated historic results and great potential for the future. 6 | SMU COMMUNITY AND ECONOMIC IMPACT REPORT SMU TODAY: A Leading National University The University’s national emergence has been largely driven by DIVERSE STUDENT PROFILE its increasing success in attracting top students and faculty and As SMU’s student academic quality has risen, so has the diversity in improving its academic programs and the student learning of its enrollment, enhancing the learning experience for all. experience. NATIONAL Ethnicity ACADEMICALLY TALENTED STUDENTS Minority undergraduate and graduate students constitute SMU has 11,000 talented students – 6,200 undergraduate 25 percent of SMU’s student population. students and 4,800 students who are pursuing graduate and Socio-Economic professional degrees. Seventy percent of SMU students receive some form of financial Nationally Competitive Student Recruitment assistance from the University, including merit- or need-based aid. SMU successfully competes with top tier universities throughout Forty percent of students qualify for financial aid based on federal LEADER guidelines. Each year, approximately 1,000 undergraduates (17 the nation for high-achieving students.